Bob Regnerus and Brandon Boyd join Sachin today for an in-depth course on how to put your video marketing in overdrive. This conversation is filled with tips, tricks, and notions that you won’t believe you never knew before. Video marketing is easier than you think; stop getting in your own way! Key Takeaways: [1:00] Sachin opens up the show sharing how excited he is about this particular presentation by his two guests, Bob J. Regnerus and Brandon Boyd. He takes a moment to introduce everyone and share how they all met. [6:39] Bob literally wrote the book on Facebook advertising! So, how do you supercharge your practice with video? Sachin gives the stage to his two beautiful, bald guests! [11:00] Brandon and Bob dive right in with a breakdown of the coming discussion, from case studies to the five big myths, how to get comfortable with video, the type of content you need at what time, and Bob and Brandon’s number one video secret weapon! [14:23] Bob shares a bit about who he is, how he met Brandon, and the long friendship they share, as well as his Facebook story. [19:00] Do you get stuck at the idea of talking on camera, saying things of interest to your audience? Bob and Brandon break down the five big myths: 1. I don’t look the part; 2. I need a script; 3. I need equipment; 4. I have to be “salesy”; 5. I need high production value. [30:14] Bob talks briefly about deep funnel marketing. Marketing is a conversation, and not all conversations are created equal. [35:23] The guys share the one thing people have completely wrong about marketing and sales. Give your prospects control (you never really had it)! Bob explains the Customer Awareness Timeline. [40:11] Bob and Brandon break down all the steps of deep funnel marketing from problem awareness to solution awareness to active shopping. The guys also share the order in which you should work on your marketing and the length your videos should have. [48:50] Bob plays an example video for “bottom of the funnel” marketing and Brandon explains the strong points you can identify in it. [52:21] So what happens at the “middle of the funnel,” just before you help people make a decision? Bob talks nurturing and credibility. He also shares tips on how long your video should be and what it should contain. [59:12] So do you start at the bottom? Bob explains where to target your marketing in order to put the least effort for the most reward. Brandon breaks down an example of how talking to the pain point will resonate. [1:08:00] Bob and Brandon talk B-roll and archival footage and take a minute to answer some listener questions. [1:13:25] Testimonials and case studies are your secret weapon, Brandon explains how to get good ones and what you absolutely need to keep in mind to protect yourself and your clients. [1:15:17] Brandon and Bob share five reasons your videos are missing the mark… Lighting, sound, looks, which is more important? [1:22:44] Brandon’s best tips on how to be comfortable on camera and if you should consider getting an editor, a videographer? [1:27:44] Sachin asked Bob and Brandon to prepare a deep funnel solution (and they did NOT disappoint) for the Perfect Practice, and you can find it here: www.feedstories.com/ppvp. [1:32:52] Sachin shares his own insights from this discussion and how it will impact his own videos in the near future and asks about ROI when it comes to deep funnel marketing. [1:36:56] Bob and Brandon answer more listener questions and touch on strategies you can use to build your following and credibility quicker. [1:55:00] Sachin shares the seven energy centers of any business: relationship capital; marketing; sales; program delivery; raving fans and brand ambassadors. [2:03:57] Sachin thanks his guests, hopes listeners learned as much as he did, and signs off until next time. Mentioned in this episode Perfect Practice Live Tribe of Leaders Breakthrough Advertising FeedStories Link to this discussion’s video: Youtube.com/watch?v=nS4N44pS7jk Link to offer Bob and Brandon’s offer: Feedstories.com/ppvp Tools: reMarkable Wistia Vimeo rev.com Temi Otter.ai More about your host Sachin Patel How to speak with Sachin Go one step further and Become The Living Proof Perfect Practice Live
[email protected] Books by Sachin Patel: Perfect Practice: How to Build a Successful Functional Medical Business, Attract Your Ideal Patients, Serve Your Community and Get Paid What You’re Worth The Motivation Molecule: The Biological Secrets To Eliminate Procrastination, Skyrocket Productivity, and Get Sh!t Done More about today’s guests Bob J. Regnerus’ website Brandon Boyd on LinkedIn
