Welcome to another week of Have You Herd, the social media podcast where our CEO & Co-Founder, Zoe, sits with our team of specialists to talk about all things marketing 🚀 This week, as the 'end of year special' both our Co-Founders walk into the hot seat to talk about 2024 challenges, wins and expansion. 0:00 Intro 1:10 Agency Landscape & Pitching 3:26 Agency Growth So Far 4:33 Zoe's Key Moments of 2024 6:02 Zoe's Next Steps For the Agency 8:37 Jack's Key Moments of 2024 9:05 US Team Growth 9:51 Jack's Next Steps For the Agency 10:50 Finding Creatives That Understand Social 12:35 Our Marketing Strategy 13:16 Values For Success 15:02 Zoe's Aspirations for 2025 17:38 Pitching in the US 19:06 Local vs Global Marketing 22:30 Company & Team Investments 25:57 Outro #socialmedia #socialmediamarketing #marketing ---------- 🐑 Learn more about us and how we can help your brand: ⁠http://thesocialshepherd.com/⁠ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Welcome to another week of Have You Herd, the social media podcast where our Co-Founders sit down with some team members to tell you everything you need to know about social for the week ahead. 🚀 Listen to our CEO, Zoe, with our Social team, discuss all of the marketing updates from the week, as well as why high fashion brands are using celebrities as models to capitalise on their following and influence … 👀 0:00 Intro 0:40 X Is Declining in Following 07:27 Instagram Follow Feed 16:26 Brazil Fines X 19:38 Snapchat Shopping 24:25 Kylie Jenner x Coperni 37:20 Outro #socialmedia #socialmediamarketing #socialmedianews #kyliejenner #instagram #snapchat #coperni 👩‍💻 Resources: X Is Declining in Following: https://www.ft.com/content/65961fec-a5ab-4c71-b1c8-265be3583a93 Instagram Follow Feed: https://www.socialmediatoday.com/news/instagram-chief-says-following-feed-option-wont-work/728374/ Brazil Fines X: https://www.socialmediatoday.com/news/x-needs-pay-5-million-fines-before-brazil-reinstatement/728371/ Kylie Jenner x Coperni: https://www.harpersbazaar.com/celebrity/latest/a62485414/kylie-jenner-coperni-show-disneyland-paris-runway-debut/ ---------- 🐑 Learn more about us and how we can help your brand: ⁠http://thesocialshepherd.com/⁠ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Welcome to another week of Have You Herd, the social media podcast where our Co-Founders sit down with some team members to tell you everything you need to know about social for the week ahead. 🚀 Listen to our Co-Founders, Jack & Zoe, discuss all of the marketing updates from the week, as well as celebrate 6 years in business, talking about the highs and lows, what we want to achieve in 12 months time and more… 👀 0:00 Intro 1:04 TikTok US Ban 4:07 Instagram Teen Accounts 8:50 Meta Holiday Ad Tools 13:11 Meta AI Training 14:21 Snapchat AI Video Generation 15:57 Our Agency Turns 6 16:29 This Year’s Key Highlights 17:53 Team Growth 19:06 Industry Challenges 20:21 Change of Roles 29:42 Processes 31:55 Future Goals 37:21 Where to Improve 38:50 Moving Forward 41:21 Outro #socialmedia #socialmediamarketing #socialmedianews #tiktok #instagram #youtube 👩‍💻 Resources: TikTok US Ban: https://www.theverge.com/2024/9/16/24246568/tiktok-v-garland-oral-arguments-dc-circuit Instagram Teen Accounts: https://about.instagram.com/blog/announcements/instagram-teen-accounts Meta Holiday Ad Tools: https://www.facebook.com/business/news/holiday-2024-ad-updates/ AI Meta Training: https://about.fb.com/news/2024/09/building-ai-technology-for-the-uk-in-a-responsible-and-transparent-way/ Snapchat’s Generative AI: https://www.youtube.com/clip/Ugkx-ybGmE7jmSCB5QDrKZwunwDWfK3OvAKA Want to learn more about our growth? August 2023 Video: https://www.youtube.com/watch?v=6CWI_hEw_kg&ab_channel=TheSocialShepherd January 2024 Video: https://www.youtube.com/watch?v=0xObnSccobU&ab_channel=TheSocialShepherd ---------- 🐑 Learn more about us and how we can help your brand: ⁠http://thesocialshepherd.com/⁠ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Welcome to another week of Have You Herd, the social media podcast where our Co-Founders sit down with some team members to tell you everything you need to know about social for the week ahead. 🚀 Listen to our Co-Founder, Jack, and our Senior team discuss all of the marketing updates from the week, Addison Rae’s new song & the effect on Pepsi, why pitching for brands has become expensive and how brands are navigating it… 👀 0:00 Intro 0:52 YouTube Promotion Goals 2:16 Stickers for YouTube Shorts 6:59 Meta Is Buying AR Filters 10:27 Google x Wayback Machine 14:00 Addison Rae & Diet Pepsi 21:59 Can Agencies Afford Pitching? 40:00 Outro #socialmedia #socialmediamarketing #socialmedianews #youtube #meta #addisonrae 👩‍💻 Resources: YouTube Promotions: https://support.google.com/google-ads/answer/15107395 YouTube Stickers: https://blog.youtube/inside-youtube/shorts-revenue-sharing-update/ Google x Wayback Machine: https://blog.archive.org/2024/09/11/new-feature-alert-access-archived-webpages-directly-through-google-search/ Pitching Has Become More Expensive: https://www.campaignlive.co.uk/article/average-pitch-cost-rises-26-agencies-target-fewer-bigger-better-reviews/1887290 State of the Pitch Report: https://www.thedrum.com/opinion/2024/04/11/agency-pitch-satisfaction-just-313-out-5-if-was-uber-we-d-walk Future of the Pitch Report: https://www.creativebrief.com/news/pitch-positive-pledge-year ---------- 🐑 Learn more about us and how we can help your brand: ⁠http://thesocialshepherd.com/⁠ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Welcome to another week of Have You Herd, the social media podcast where our Co-Founders sit down with some team members to tell you everything you need to know about social for the week ahead. 🚀 Listen to our CEO, Zoe, alongside the team, discuss all of the marketing updates from the week, as well as the US suing those who buy followers, feeling about fully remote roles and Q4 scaries … 👀 0:00 Intro 1:07 X Banned in Brazil 6:30 Comments on Stories 13:11 TikTok Interest Targeting Update 20:05 Social Media Surpassing TV Users 22:49 Reels’ Best Practices 25:12 Snapchat Chat Ads 28:17 Buying Followers in the US 33:22 Should Social Media Roles Be Fully Remote? 40:46 Q4 Scaries 44:58 Week Ahead 46:07 Outro #socialmedia #socialmediamarketing #socialmedianews #tiktok #instagram #blackfriday 👩‍💻 Resources: Meta Shuts Down Sparks Studio: https://spark.meta.com/blog/meta-spark-announcement New Fonts & Stickers on Instagram: https://creators.instagram.com/blog/new-text-tools-to-help-you-personalize-your-content Music on Instagram Profiles: https://x.com/metanewsroom/status/1826635289240248818 Instagram’s Integration With Spotify: https://www.socialmediatoday.com/news/instagrams-exploring-a-new-music-sharing-process-via-spotify/725445/ Google Merchant Center Updates: https://blog.google/products/shopping/helping-retailers-prep-for-holiday/ TikTok’s AI Voice Generator: https://www.socialmediatoday.com/news/tiktok-enables-users-to-create-their-own-ai-voiceover-voice/725186/ TikTok Peak Season Guide: https://www.tiktok.com/business/library/TikTok_Holidays_For_You_2024_Vertical_Playbook.pdf ---------- 🐑 Learn more about us and how we can help your brand: ⁠http://thesocialshepherd.com/⁠ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Welcome to another week of Have You Herd, the social media podcast where our Co-Founders sit down with some team members to tell you everything you need to know about social for the week ahead. 🚀 Listen to our Social team, discuss all of the marketing updates from the week, as well as everything you need to know as a brand to prepare for Black Friday, Christmas, Q4 and peak season … 👀 0:00 Intro  0:59 Meta Removes Spark AI Studio  2:25 New Fonts & Stickers on Instagram  3:54 Instagram Carousels  5:53 Instagram x Spotify 8:58 Google Merchant Center Updates  12:15 TikTok AI Voices  16:38 Preparing for Q4  20:20 Black Friday  21:20 TikTok Shop LIVE  22:24 Reactive Social Content  23:27 Influencer Partnerships  25:04 Outro  #socialmedia #socialmediamarketing #socialmedianews #tiktok #instagram #meta 👩‍💻 Resources: Meta Shuts Down Sparks Studio: https://spark.meta.com/blog/meta-spark-announcement New Fonts & Stickers on Instagram: https://creators.instagram.com/blog/new-text-tools-to-help-you-personalize-your-content Music on Instagram Profiles: https://x.com/metanewsroom/status/1826635289240248818 Instagram’s Integration With Spotify: https://www.socialmediatoday.com/news/instagrams-exploring-a-new-music-sharing-process-via-spotify/725445/ Google Merchant Center Updates: https://blog.google/products/shopping/helping-retailers-prep-for-holiday/ TikTok’s AI Voice Generator: https://www.socialmediatoday.com/news/tiktok-enables-users-to-create-their-own-ai-voiceover-voice/725186/ TikTok Peak Season Guide: https://www.tiktok.com/business/library/TikTok_Holidays_For_You_2024_Vertical_Playbook.pdf ---------- 🐑 Learn more about us and how we can help your brand: ⁠http://thesocialshepherd.com/⁠ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Welcome to another week of Have You Herd, the social media podcast where our Co-Founders sit down with some team members to tell you everything you need to know about social for the week ahead. 🚀 Listen to our Social Media team, discuss all of the marketing updates from the week, how they got into their social careers & their top advice on how to get a job… 👀 0:00 Intro 1:44 New Instagram Feed 4:43 Pinterest Trends Report 8:19 TikTok Growing in the EU 12:58 YouTube x Shopify Partnership 18:24 Meta’s AI Ads 23:55 Social Media Career Stories 35:09 How to Get a Job In Social #socialmedia #socialmediamarketing #socialmedianews #tiktok #instagram #socialmediajobs #workinsocial #youtube 👩‍💻 Resources: New Instagram Feed: https://www.lindseygamble.com/blog/instagram-tests-displaying-rectangular-posts-on-profile-grids Pinterest Trends Report: https://newsroom.pinterest.com/en-gb/news/the-pinterest-fall-2024-trend-report/ TikTok Growing in the EU: https://www.tiktok.com/transparency/en/eu-mau-2024-7/ YouTube x Shopify Partnership: https://techcrunch.com/2024/08/20/youtube-takes-on-tiktok-shop-with-expanded-shopify-partnership/ Meta’s AI Ads: https://www.axios.com/2024/08/20/meta-ai-ad-business ---------- 🐑 Learn more about us and how we can help your brand: ⁠http://thesocialshepherd.com/⁠ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Welcome to another week of Have You Herd, the social media podcast where our Co-Founders sit down with some team members to tell you everything you need to know about social for the week ahead. 🚀 Listen to Zoe, our CEO, discuss all of the marketing updates of the week, Steven Bartlett's latest drama with the ASA and our favourite brand collaborations… 👀 0:00 Intro 1:02 Meta x UMG 3:44 Amazon Integration on TikTok 9:24 Shorts Feed on YouTube 16:34 Instagram’s Friend Map 19:52 Threads Insights Dashboard 21:53 Molly Mae & Tommy Fury 22:20 ASA vs Steven Bartlett 27:17 Polly Pocket x Airbnb 28:41 Surreal x Gymshark 29:01 Lick x MacCosmetics 32:33 Grind Coffee x Lazy Oaf 34:04 Social Media Trends 35:10 Outro #socialmedia #socialmediamarketing #socialmedianews #tiktok #stevenbartlett #meta #amazon #socialmediatrends 👩‍💻 Resources: Meta Expanded Global Agreement with Universal Music Group: https://www.prnewswire.com/news-releases/meta-and-universal-music-group-announce-expanded-global-agreement-302219807.html Amazon Integration on TikTok for Purchases In-Stream: https://www.tiktok.com/business/en/blog/amazon-ads-native-checkout ASA vs Steven Bartlett: https://www.asa.org.uk/rulings/zoe-ltd-g24-1241850-zoe-ltd.html SURREAL & Gymshark: https://www.instagram.com/eat_surreal/p/C-aYtzrIQcr/ Mattel, Inc. teams with Airbnb: https://news.airbnb.com/en-uk/polly-pockets-90s-era-compact-is-now-life-sized/ Lick & MAC Cosmetics: https://www.housebeautiful.com/uk/decorate/walls/a61815645/lick-mac-black-paint-collaboration/ Grind | Certified B Corp & Lazy Oaf: https://grind.co.uk/collections/lazy-oaf ---------- 🐑 Learn more about us and how we can help your brand: ⁠http://thesocialshepherd.com/⁠ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Welcome to another week of Have You Herd, the social media podcast where our Co-Founders sit down with some team members to tell you everything you need to know about social for the week ahead. 🚀 Listen to Jack, our MD, discuss all of the marketing updates of the week, US Election marketing tactics & the importance of being reactive on social… 👀 0:00 Intro 1:13 Twitch Creator Club 5:02 TikTok Lite Rewards 6:24 Snapchat on the Rise 10:12 YouTube Picture-In-Picture Ads 12:14 ByteDance AI Tool 17:59 Kamala Harris Marketing Campaign 27:40 Outro #socialmedia #socialmediamarketing #socialmedianews #tiktok #snapchat #kamalaharris 👩‍💻 Resources: Twitch Creator Club: https://blog.twitch.tv/en/2024/08/05/today-we-re-launching-creator-clubs/ TikTok Withdraws ‘TikTok Lite Rewards’ from the EU: https://ec.europa.eu/commission/presscorner/detail/en/IP_24_4161 Snapchat Is On The Rise! https://s25.q4cdn.com/442043304/files/doc_financials/2024/q2/Q2-24-Earnings-Slides-FINAL-8-1-24-1.pdf YouTube Is Testing Picture-in-Picture Ads for Livestreams: https://www.socialmediatoday.com/news/youtube-tests-picture-in-picture-ads-for-live-streams/723390/ TikTok’s Parent Company Has a New Text-to-Video Generation Tool: https://www.reuters.com/technology/artificial-intelligence/bytedance-joins-openais-sora-rivals-with-ai-video-app-launch-2024-08-06/ Kamala Harris’ Brat Summer: https://www.campaignlive.com/article/kamala-harris-gen-z-marketing-strategy-why-works-why-needs-evolve/1882747 ---------- 🐑 Learn more about us and how we can help your brand: ⁠http://thesocialshepherd.com/⁠ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Welcome to another week of Have You Herd, the social media podcast where our Co-Founders sit down with some team members to tell you everything you need to know about social for the week ahead. 🚀 Listen to Jack, our MD, discuss all of the marketing updates of the week, the newest AI talent manager by Grace Beverly and the latest trends in sporting events… 👀 0:00 Intro 0:35 Meta AI Studio 6:18 Snapchat Olympics Filters 7:10 X Olympics Insights 8:53 X's Trend Genius 11:15 TikTok CPG Marketing Guide 11:50 Grace Beverly's New AI Business 16:35 Talent Management 20:05 Creator Negotiations 23:29 Outro #socialmedia #socialmediamarketing #socialmedianews #retrograde #gracebeverly #tiktok #meta #ai 👩‍💻 Resources: Meta AI Studio Characters: https://ai.meta.com/ai-studio/ Snapchat Olympics Filters: https://newsroom.snap.com/en-GB/paris-2024-olympic-games-on-snapchat X Olympics Insights: https://x.com/Sports/status/1816944531788509673 TikTok Marketing Guide for SMBs: https://www.tiktok.com/business/en/blog/tiktok-2024-cpg-playbook-blog Grace Beverly has launched ‘Retrograde’ an AI Talent Agency: https://www.youtube.com/watch?v=gid8Cp-LklA&ab_channel=GraceBeverley ---------- 🐑 Learn more about us and how we can help your brand: ⁠http://thesocialshepherd.com/⁠ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Welcome to another week of Have You Herd, the social media podcast where our Co-Founders sit down with some team members to tell you everything you need to know about social for the week ahead. 🚀 Listen to Jack, our MD, discuss all of the marketing updates of the week, the best marketing campaigns and how influencer creative freedom might be coming to an end… 👀 0:00 Intro 0:34 Google Cookies U-Turn 3:52 TikTok Shop in the EU 8:01 Meta AI Selfies 11:09 Meta Ad Offers 14:53 Saving Shorts Music 17:36 Monzo x Greggs 21:36 Gymshark x Surreal 24:54 TikTok Creator Lawsuit 29:45 Outro #socialmedia #socialmediamarketing #socialmedianews #tiktok #google #meta #ai #marketing #youtube ---------- 🐑 Learn more about us and how we can help your brand: ⁠http://thesocialshepherd.com/⁠ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Welcome to another week of Have You Herd, the social media podcast where our CEO sits down with some team members to tell you everything you need to know about social for the week ahead. 🚀 Listen to Zoe, our CEO, discuss all of the marketing updates of the week, how we got a lead thanks to ChatGPT and how AI will take over our jobs… 👀 0:00 Intro 0:34 Instagram Audio Tracks 02:05 TikTok x Eventbrite 04:35 Pinterest AI Backgrounds 10:20 YouTube AI-Generated Radios 11:13 Reddit-Like Community Features 14:42 SheerLuxe’s AI Influencer 21:24 ChatGPT & AI 35:36 Coming Up 39:04 Outro #socialmedia #socialmediamarketing #socialmediaagency #socialmedianews #instagram #tiktok #pinterest #chatgpt #ai ---------- 🐑 Learn more about us and how we can help your brand: ⁠http://thesocialshepherd.com/⁠ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 🚀 Follow us! LinkedIn: ⁠https://www.linkedin.com/company/the-social-shepherd/⁠ Instagram: ⁠https://instagram.com/thesocialshepherd/⁠ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: ⁠https://www.facebook.com/thesocialshepherdagency/⁠ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Welcome to another week of Have You Herd, the social media podcast where our CEO sits down with some team members to tell you everything you need to know about social for the week ahead. 🚀 Listen to Zoe, our CEO, discuss all of the marketing updates of the week, doing the weekly shop on TikTok, Apple Music versus Spotify and childhood nostalgia… 👀 0:00 Intro 0:54 TikTok £1 Million Club 7:37 Facebook Clear Mode 9:14 YouTube Audio Removal 11:51 Spotify Podcast Comments 15:04 Instagram Short-Form Content 19:20 Is TV Dead? 29:34 Marks & Spencer Campaign 33:17 Buying Food on TikTok 36:50 Laptop vs. Phone Purchases 42:22 Outro #socialmedia #socialmediamarketing #socialmediaagency #socialmedianews #instagram #tiktok #spotify ---------- 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Welcome to another week of Have You Herd, the social media podcast where our CEO sits down with some team members to tell you everything you need to know about social for the week ahead. 🚀 Listen to Zoe, our CEO, discuss all of the marketing updates of the week, the advertising industry then vs now, Glastonbury social media trends and more… 👀 #socialmedia #socialmediamarketing #socialmediaagency #socialmedianews #instagram #tiktok #youtube ---------- 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Welcome to another week of Have You Herd, the social media podcast where our CEO sits down with some of our team members to tell you everything you need to know about social for the week ahead. 🚀 Listen to Zoe, our CEO, discuss all of the marketing updates of the week, the reality of working on social and our controversial opinions on some platforms… 👀 0:00 Intro 1:23 Creator Insights on Instagram 3:11 TikTok’s New App 7:24 TikTok AI Avatars 12:11 YouTube Community Notes 14:30 TikTok x Adobe 15: 53 Mr Beast Revenue 16:58 YouTube vs Netflix 20:45 Gen Z Stereotypes 24:00 Outro #socialmedia #socialmediamarketing #socialmediaagency #socialmedianews #instagram #tiktok #youtube ---------- 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Welcome to another week of Have You Herd, the social media podcast where our CEO sits down with some of our team members to tell you everything you need to know about social for the week ahead. 🚀 Listen to Zoe, our CEO, discuss all of the marketing updates of the week, Euros campaigns, Instagram being more intrusive with ads and the most important metrics to track on social… 👀 0:00 Intro 1:30 Instagram Reels Feedback 6:03 Instagram Comment Prompts 7:42 Meta AI Training 11:21 TikTok Shop Search 11:53 The Importance of SEO 15:28 How TikTok Shop Works 20:53 Google TV Ad Placements 21:53 Adam Mosseri's Interview 23:21 Key Instagram Metrics 24:53 Shares Per Impression Importance 25:50 TikTok Ban 27:19 Sound-Off Videos 28:35 Creators Over Publishers 29:59 Euros Campaigns 30:30 Top Ad Campaigns 32:26 Office Sweepstake 32:47 Coming Up... 33:54 Local Vs. Global Marketing 36:24 Outro #socialmedia #socialmediamarketing #socialmediaagency #socialmedianews #instagram #tiktok #youtube ---------- 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Welcome to another week of Have You Herd, the social media podcast where our CEO sits down with some of our team members to tell you everything you need to know about social for the week ahead. 🚀 Listen to Zoe, our CEO, discuss all of the marketing updates of the week, UK and US election strategies on social & how to go viral on social by making a simple mistake… 😅 0:00 Intro 0:48 TikTok Studio 5:50 TikTok Summer Sports Guide 9:00 Early Access to Instagram Features 10:00 Instagram Memes 13:00 YouTube Games 16:50 UK & US Elections on TikTok 28:11 The Pippa Post 31:30 How to Get a Job in Social 38:28 Outro #socialmedia #socialmediamarketing #socialmediaagency #socialmedianews #instagram #tiktok #youtube ---------- 🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Welcome to another week of Have You Herd, the social media podcast where our CEO sits down with some of our team members to tell you everything you need to know about social for the week ahead. 🚀 This week, Zoe, Adam & Lucy talk about the latest TikTok features, Instagram updates, Pinterest’s Gen Z report, influencers getting caught and all things Bidgerton… 👀 #socialmedia #socialmediamarketing #socialmediaagency #socialmedianews #instagram #tiktok #youtube ---------- 🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Welcome to another week of Have You Herd, the social media podcast where our CEO sits down with some of our team members to tell you everything you need to know about social for the week ahead. 🚀 This week, Zoe, Adam & Jack talk about the latest TikTok features, AI, Instagram Reels and the YouTube creator economy... 👀 #socialmedia #socialmediamarketing #socialmediaagency #socialmedianews #instagram #tiktok #youtube 0:00 Intro 1:00 Longer Reels Hurt Performance 11:46 Instagram ‘Peek’ Feature 16:04 New Instagram Creator Interview Series 18:21 Collaboration Feature for TikTok Posts 20:13 TikTok AI-Generated Search Results 27:50 McDonald's Mental Health Awareness Campaign 36:50 Emmy's For Creators 44:45 Outro ---------- 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Welcome to another week of Have You Herd, the social media podcast where our CEO sits down with some of our team members to tell you everything you need to know about social for the week ahead. 🚀 This week, Zoe, Lucy & Scott talk about Instagram's new algorithm, how creators can benefit from these changes, new AI features from Google and Sabrina Carpenter... 👀 #socialmedia #socialmediamarketing #socialmediaagency #socialmedianews #instagram #instagramalgorithm #sabrinacarpenter #espresso #ai #artificialintelligence ---------- 🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Join us for the first episode of This Week in Social, a new podcast series where the team at The Social Shepherd share the top social media industry updates you need to know ahead of the week. 🚀 This week, Zoe, Bobby & Imogen talk about the upcoming TikTok ban, the hottest travel trends released by Pinterest, creators sharing content behind paywalls and if they'd wear the newest RayBan Meta Smart Glasses... 🙌 #socialmedia #socialmediamarketing #socialmediaagency #socialmedianews #tiktok #meta #instagram #pinterest #tiktokban 🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

In today's episode of Have You Herd, our Influencer Marketing team talks about the rise of Gen Z influencers and how they'll shape consumer trends, trends and platforms. 👀 They discuss influencer examples, current campaigns, what it's like to work with talent from different generations, kids' safety concerns and more! 👀 Join the conversation and let us know your thoughts 👇 #socialmedia #socialmediamarketing #socialmediaagency #influencermarketing #influencers #genalpha #sephoratweens 🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 🚀 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. Social Media Experts Unveil Their Wishlist for Platform Updates.

In today's episode of Have You Herd, Social Media Directors, Zoe and Katie, talk about the social media features they'd like to see released soon to make our jobs easier. 🚀 They discuss updates that would make their lives easier working at a social media agency, as well as personal features they'd love to see. TikTok drafts across several devices, who's seen your Instagram profile, keyword insights and more! 👀 Join the conversation and let us know your dream social media updates 👇 #socialmedia #socialmediamarketing #socialmediaagency #socialmediamanagement #socialmediamanager #instagram #tiktok 🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 🚀 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content. Social Media Experts Unveil Their Wishlist for Platform Updates

In today's episode of Have You Herd, Jakub, Joey and Lauren, from our Paid Media department, talk about the recent Marketing Mix Modelling announcement Google did, as well as what's to come for the performance marketing industry. 🚀 They discuss what 'marketing mix modelling' is, how long it's been around and how it could help tackle some of the current tracking issues, due to cookies being sunsetted, consent modes and data privacy settings. 👀 Join the conversation and let us know your thoughts 👇 #socialmedia #socialmediamarketing #socialmediaagency #performancemarketing #digitalmarketing #paidmedia #google #googleads 🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 🚀 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

In today's episode of Have You Herd, Joey & Jakub, from our Paid Media department, sit down with Moe, our Meta rep, to talk about the top 5 tests we're running to boost our ad performance on Instagram and Facebook. 🚀 They discuss what ASC (Advantage+ Shopping Campaign) is, why Meta is investing so much in automation, as well as our testing and learning experience as an agency of the different tests Meta recommended for 2024. 📝Join the conversation and let us know if you've run any of these tests for your brand yet 👇 #socialmedia #socialmediamarketing #socialmediaagency #paidsocial #meta #instagram #facebook #digitalmarketing #marketing 🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 🚀 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

In today's episode of Have You Herd, Lucy & Becci, from our Influencer Marketing department, talk about the recent shift of influencers' behaviour towards PR lists and how brands should change their gifting approach to create more meaningful relationships. 💕They discuss why influencers are removing themselves from PR lists and why brands should be going for a more exclusive approach to influencer and content creator gifting campaigns. 🎁 Join the conversation and let us know what your approach to influencer gifting is 👇 #socialmedia #socialmediamarketing #socialmediaagency #influencermarketing #influencers #contentcreators 🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 🚀 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

In today's episode of Have You Herd, Lucy & Adam, from our Influencer Marketing & Strategy departments, talk about the rise and fall of influencer brands. 🤳They discuss the trends of celebrity brands that fail and best practices for influencer brands to thrive in the current economy, based on successful case studies like Tala (Grace Beverly), Refy (Jess Hunt & Jenna Meek) and Prime (KSI & Logan Paul). 🚀Join the conversation and let us know what the future of influencer looks like for you 👇 #socialmedia #socialmediamarketing #socialmediaagency #influencermarketing #influencers #celebrities 🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 🚀 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

In today's episode of Have You Herd, our Co-Founder, Zoe, and our founding members, Izzy & Jacob, talk about what they've been up to and how much things have changed in the last 5 years. 🙌 They discuss why they both left the business & then came back, what they miss about the old days, how the agency has evolved & improved over the years, and the future of the business. 🚀 Join the conversation and let us know about your career path 👇 #socialmedia #socialmediamarketing #socialmediaagency #socialmediamanager #socialmediajob #socialmediacareer ---------- 🐑 Learn more about us and how we can help your brand ✨ SUBSCRIBE to The Social Shepherd YouTube channel 🚀 Follow us! LinkedIn Instagram TikTok Facebook ---------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

We're proud to finally introduce Maria, our Managing Partner in the US! Maria & Zoe talk about how the US team are doing so far, as well as their main challenges and goals for 2024. #socialmedia #socialmediamarketing #socialmediaagency #ceo #managingpartner #businessgrowth #businessowner 🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 🚀 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

How can a social media agency add value to your brand? Adam & Andy talk about how an agency can help elevate your brand and scale your business thanks to working with specialists. #socialmedia #socialmediamarketing #socialmediaagency #businessowner #businessgrowth 🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 🚀 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ he Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Why is the Instagram algorithm not showing my content? Zoe & Bobby answer some of the most searched questions about the algorithm with the help of Meta. #socialmedia #socialmediamarketing #socialmediaagency #instagram #facebook #meta #algorithm 🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 🚀 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Is celebrity culture changing? Celebrities like Taylor Swift, Barry Keoghan from Saltburn and Jeremy Allen White from The Bear, have blown up recently, and brands like Bumble and Calvin Klein have partnered with them at the right time. #socialmedia #socialmediamarketing #socialmediaagency #celebrities #taylorswift #barrykeoghan #jeremyallenwhite #influencermarketing 🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 🚀 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Why was last year our most challenging one so far? Our Co-Founders, Jack & Zoe, talk about the highs and lows of 2023 as well as what they'll focus on this year to continue scaling their business and expand globally. #socialmedia #socialmediamarketing #socialmediaagency #businessgrowth #businessowner #agency 🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 🚀 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Did you hear about OpenAI's latest tool? Seb & Chris, from our Creative Production department, talk about the rise of AI tools for creative and the impact these could have on the industry. #ai #artificialintelligence #sora #openai #videoproduction #creativity #videography #animation 🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 🚀 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

How did our Co-Founders start a business in their 20s? Jack and Zoe talk about the challenges they've faced as well as all the positives of growing their own business. #socialmedia #socialmediamarketing #socialmediaagency #entrepreneurship #businessgrowth #businessowner 🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 🚀 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Do you want to increase brand awareness? Lucy and Becci, from our Influencer Marketing team, talk about the power of gifted campaigns and building relationships with influencers to increase visibility for your brand. #socialmedia #socialmediamarketing #influencermarketing #influencers #influencercampaigns 🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 🚀 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Do you want to increase your Google Ads ROAS? Listen to Joey & Jakub talk about the best bidding strategies as well as best practices on how to structure your Performance Max campaigns to increase performance. #ecommerce #shopify #digitalmarketing #performancemarketing #paidmedia #google #googleads 🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 🚀 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Do you want to increase your brand's revenue? Listen to Joey & Adam discuss how AI-powered Advanced Shopping Campaigns on Meta can help you boost your sales by reaching the right audiences. #socialmedia #socialmediaagency #socialmediamarketing #performancemarketing #paidsocial #meta #ai #artificialintelligence 🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 🚀 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Ever wondered if you should be on every platform? Listen to Zoe & Bobby talk through some of the most common social media misconceptions and myths. #socialmedia #socialmediaagency #socialmediamarketing #socialmediamanager #instagram #tiktok 🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 🚀 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Do you know how to label advertising content correctly on social? Listen to Zoe & Lucy talk about who the ASA are and why it's important to label content correctly. #socialmedia #socialmediaagency #socialmediamarketing #influencers #influencermarketing 🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 🚀 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

New year, new goals! Listen to our Co-Founders, Zoe & Jack, talk about their 2203 achievements and set new goals for 2024. #socialmedia #socialmediaagency #socialmediamarketing #agency #goalsetting ---------- 🐑 Learn more about us and how we can help your brand: http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 🚀 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ - --------- The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Will Influencers take over TikTok Shop? Listen to Lucy & Jack talk about their Influencer Marketing predictions for 2024. #socialmedia #socialmediaagency #socialmediamarketing #influencermarketing #influencers #contentcreators 🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 🚀 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Are social media platforms the new search engines? Listen to Zoe & Jack talk about their social media predictions for 2024. #socialmedia #socialmediaagency #socialmediamarketing #tiktok #instagram 🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 🚀 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

When will 3rd party cookies sunset? Listen to Joey & Jack talk about their Paid Media predictions for 2024. #socialmedia #socialmediaagency #socialmediamarketing #digitalmarketing #performancemarketing #paidmedia #paidsocial 🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 🚀 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Should you be cross-posting on social? Listen to Zoe & Jack talk about the do's & don'ts of repurposing content on social and their best advise for reusing pieces of content. #socialmedia #socialmediaagency #socialmediamarketing #tiktok #instagram 🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 🚀 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook:https://www.facebook.com/thesocialshepherdagency/ The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

How does social SEO help content get more reach? Listen to Bobby & Jack talk about what social SEO is and how to optimise your content and platforms. #socialmedia #socialmediaagency #socialmediamarketing #socialseo #tiktok #instagram 🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 🚀 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

How to properly attribute your revenue to your marketing activities? Listen to Joey & Jack talk about why you shouldn't stick to one attribution model or window and instead use three different layers to see the big picture. #socialmedia #socialmediaagency #socialmediamarketing #paidmedia #paidsocial 🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 🚀 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

What are the current opportunities for brands on social? Listen to our Co-Founders, Jack & Zoe, talk about how to measure the value of organic social, how social commerce has changed and how to optimise content for social. #socialmedia #socialmediaagency #socialmediamarketing 🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 🚀 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ - The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.

Is it important to use brand ambassadors as a part of a marketing strategy? Listen to our Influencer Marketing Director, Lucy, talk about what makes a good brand ambassador and how brands can benefit from them. #influencers #influencermarketing #socialmedia #socialmediaagency #socialmediamarketing 🐑 Learn more about us and how we can help your brand:http://thesocialshepherd.com/ ✨ SUBSCRIBE to The Social Shepherd YouTube channel: https://www.youtube.com/@thesocialshepherd/?sub_confirmation=1 🚀 Follow us! LinkedIn: https://www.linkedin.com/company/the-social-shepherd/ Instagram: https://instagram.com/thesocialshepherd/ TikTok: https://www.tiktok.com/@thesocialshepherdagency Facebook: https://www.facebook.com/thesocialshepherdagency/ The Social Shepherd is an award-winning Social Media Marketing Agency that helps ambitious brands grow faster with Organic Social, Influencer Marketing, Paid Social, Video Production & Content.