Every week, we invite listeners to send in their questions for 37signals’ co-founders, Jason Fried and David Heinemeier Hansson. In this episode, they tackle a fresh set of asks, covering topics from managing multiple product lines, the company’s bonus structure, and their thoughts on incorporating AI into their tools.Key Takeaways:00:37 – How 37signals' looks at AI and using AI while exiting the cloud03:47 – How to prioritize work when managing multiple product lines11:33 – Deciding what problems to tackle first18:49 – The company's take on equity and the structure of their profit-sharing planLinks and Resources:37signals' Employee HandbookBasecamp classes with live Q&ABooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

When it comes to business, it’s important to consider not only what customers would gain by using your product or service, but also what they're giving up. In this episode of The REWORK Podcast, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, chat about understanding your customer's needs and motivations. They highlight that your competition isn't always who you think it is, and they discuss ways to position your product to address the customer's actual challenges.Key Takeaways:00:40 - The habit of the present. What people are already doing?02:19 - A customer's alternative isn't always your direct competitor05:06 - 37signals competition now vs. when the company started06:29 - Being open to something new often requires breaking a habit12:13 - Considering what people are replacing when developing 37signals newest products14:00 - How dogfooding your product helps you figure out what it needs17:33 - Using free trials, 1:1 demos, and group classes to give potential customers experience with your productLinks and Resources:Jason's post about what your product replaces on XBasecamp classes with live Q&ABooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

Ever filled out a customer survey? For this conversation, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, share their approach to gathering customer feedback. They discuss the timing and frequency of feedback requests, the power of open-ended questions, and how to transform customer language into effective marketing.Key Takeaways:00:37 - A single open-ended question can reveal a wealth of valuable insights05:51 - Listen for the language customers use in their feedback for possible marketing opportunities08:42 - Form questions and answer fields that allow customers to use their own words to express what they think14:18 - Focus on organic feedback rather than quantitative metricsLinks and Resources:Customer feedback on basecamp.comBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

In this week's episode of The REWORK Podcast, 37signals’ co-founders Jason Fried and David Heinemeier Hansson share their approach to product design, explaining why the first version of a product (V1) is always built for the company's internal use case. They discuss responding to user feedback and the importance of actively using their own products to uncover issues. They also dive into the challenges they've faced when building software for someone else's needs vs. their own.Key Takeaways:00:35 - The problem with imagined use cases07:21 - A trimmed down V1 gives you permission to focus on what's most important10:28 - The story of Highrise17:27 - “Dogfooding” to help identify and address product issues20:48 - Avoid the temptation to react too quickly to early customer feedback23:11 - Design breakthroughs come to life by creating innovative solutionsLinks and Resources:Version 1 is for you – Jason Fried's HEY World postBooks by 37signalsSign up for a 30-day free trial at Basecamp.com\HEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

37signals’ co-founders Jason Fried and David Heinemeier Hansson share insights from their write-up, The 37signals Guide to Internal Communication. They discuss effective communication strategies within the company and with the public, offering practical advice to consider when conveying messages.Key Takeaways:00:41 - The backstory of how the guide was created02:39 - The write up serves as both an internal reminder and a practical manual for how communication is handled at 37signals06:36 - Why publishing doesn’t require perfection10:52 - Poor communication can lead to misunderstandings18:26 - How unclear communication can come across negatively23:03 - Why you shouldn't rush tough conversations Links and Resources:The 37signals Guide to Internal CommunicationBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

In their book REWORK, 37signals’ co-founders Jason Fried and David Heinemeier Hansson write about the power of saying no. This week on the podcast, they revisit that idea, diving into the hidden costs of saying yes and the burden of commitments that often come with it. They also discuss how saying no preserves simplicity and helps maintain focus.Key Takeaways:00:45 – Saying yes often comes with regret03:00 – Yes feels good until it’s time to fulfill the commitment07:58 – Adding features to products often results in layered complications14:53 – Saying no is more difficult when you have the capacity to say yes19:51 – The courage to say no creates space for simplicity29:30 – The best way to say to no to customer requestsLinks and Resources:Books by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

Twice a year, 37signals brings the entire team together for a company meet-up. In this week’s episode of The REWORK Podcast, co-founders Jason Fried and David Heinemeier Hansson reflect on how these meet-ups began and how they've evolved over time. They also discuss how they prepare for the meet-ups and the importance of the venue selection.Key Takeaways:00:50 - Jason shares the early history of 37signals' meet-ups02:18 - Why in-person conferences build deeper connections than online meetings06:57 - How the location and architecture of meeting spaces can elevate the experience15:30 - Weighing the financial cost of a meet-up against the value it delivers18:48 - Memories from the company's Atlanta gathering22:17 - An inside look at the meet-up agendaLinks and Resources:Books by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

37signals’ co-founders Jason Fried and David Heinemeier Hansson explore the many benefits of having full control over their business. They talk about the importance of taking measured profits and running an efficient operation, which allows freedom to create without constraints. This approach gives them room for trial and error and plenty of flexibility for expanded opportunities.Key Takeaways:00:41 - The launch of Writebook confirmed 37signals' achievement of optionality03:19 - Ideas and decisions don’t have to be perfect when a company is run efficiently09:26 - 37signals history with buyout offers11:22 - When it was tempting to consider venture capital offers18:03 - Finding fulfillment in doing what you love rather than creating solely for profitLinks and Resources:“Achieving Optionality” HEY World post by Jason Fried Books by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

It's been reported that up to 75% of the population has a fear of public speaking. This week, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, recount some of their previous speaking engagements and share a few tips for building the skill. They discuss the styles of successful speakers and their thoughts on being over prepared.Key Takeaways:00:47 - Jason recalls his first speaking gig02:30 - David shares his preferred style of delivering a talk 06:48 - Preparing for talks, podcasts, and Q&A sessions08:15 - Preparing for keynote speeches and speaking with authenticity13:05 - Examples of great public speakers who are authentically themselves on stage14:43 - Being comfortable improvising a bit on stageLinks and Resources:Books by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

37signals' co-founders Jason Fried and David Heinemeier Hansson discuss their unique approach of operating without full-time managers. They reflect on the company's experience with full-time managers and share why they've moved to a flatter organization.Key Takeaways:00:54 - The before and after of 37signals' experience with full-time managers08:34 - The founders thoughts on being directly involved in the business10:36 - Why the company's management hierarchy works best for the founders17:17 - 37signals' career ladder doesn't necessarily mean people leadership20:03 - What company size makes sense for having more management layersLinks and Resources:HEY World post – We once more have no full-time managers at 37signalsBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

This week, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, examine why it's advantageous to keep things simple — in both products and business. They challenge the idea that complex or bespoke tools are the best way to go and lean into not overcomplicating things.Key Takeaways:00:34 - The power of keeping things simple10:55 - Why small businesses don't need to act like big businesses12:04 - The beauty of embracing what you don’t know when starting something new18:01 - Building products with depth versus surface area23:09 - Knowing when to listen to customers for product input and ideasLinks and Resources:Merchants of Complexity Post by David Heinemeier HanssonBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

37signals works in 6-week cycles, which begin with a Kickoff and wrap up with a Heartbeat. In this week’s REWORK podcast, co-founders Jason Fried and David Heinemeier Hansson break down the purpose and benefits of the Kickoff and Heartbeat documents and share tips for implementing this process across an organization. Key Takeaways00:40 - When 37signals started using Kickoffs and Heartbeats 02:13 - Details of the Kickoff write-up process07:34 - How much input Jason and David have in the Kickoff13:43 - What Kickoffs & Heartbeats look like for departments with ongoing work17:37 - The Heartbeats as an opportunity to highlight and celebrate the work of individual employees and team22:50 - The benefits of writing up work summaries for institutional historyLinks and ResourcesShape UpBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

This week on the REWORK podcast, 37signals co-founders Jason Fried and David Heinemeier Hansson answer another round listener questions. Jason and David talk about the ups and downs of their long-running business partnership and friendship, tackle a critical question about Basecamp, and share their thoughts on starting a new company. Plus, they reveal the inspiration behind their Campfire software.Key Takeaways00:34 – How Jason and David's partnership has stood the test of time09:21 – A listener's opinion on Basecamp's shortcomings14:56 – Advice for building a new company from the ground up.25:35 – Creating products out of a need versus seeing a business opportunityLinks and ResourcesIs group chat making you sweat?Books by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

In this episode, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, return from a summer hiatus to answer a new set of listener questions. They dive into topics like the role of A.I. in writing and their updated thoughts on staying Facebook-free. REWORK host, Kimberly Rhodes also gets in a question of her own.Key Takeaways00:38 - Emphasizing the importance of using your own voice in writing rather than relying on AI05:50 - Discussing how targeted advertising can be beneficial for some but not for everyone08:50 - One disagreement with a company or person shouldn't lead to complete condemnation19:28 - David shares his reflections on taking a summer break from X (formerly Twitter)Links & ResourcesGoogle pulls Dear Sydney adGoogle - Dear Sydney AdONCE.comJobs at 37signalsBooks by 37signalsHEY WorldThe REWORK PodcastThe 37signals Dev Blog37signals on YouTube37signals on X

In their book REWORK, Jason Fried and David Heinemeier Hansson write about the benefits of building products and services that you use yourself. "The easiest, most straightforward way to create a great product or service is to make something you want to use." In this episode, originally aired November 2, 2021, Jason and David sit down with Shaun Hildner to discuss creating products that scratch your own itch.Key Takeaways00:43 – The origins of Basecamp and how it fulfilled an internal need04:38 – Building to solve your own problems vs. someone else's06:27 – The evolution of HEY and how it was created to solve their own frustrations with email09:50 – How building for yourself leads to better quality control 14:25 – The problem with creating MVPs (Minimum Viable Products) and building based on customer feedback aloneLinks and ResourcesBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYOnce | CampfireThe REWORK podcastThe 37signals Dev Blog37signals on YouTube@37signals on X

In this episode of the Rework podcast, host Kimberly Rhodes chats with Eron Nicholson from 37signals' operations team. He shares insight on his role and the department's various functions. The conversation covers details on the ops team structure, system reliability, global expansion projects and more.Key Takeaways00:38 - Meet Eron02:17 - The structure of the “ops” team05:15 - On-call coverage and schedule08:40 - Managing data center outages13:25 - Balancing project cycles with system administration16:56 - A sneak peek into the Amsterdam projectLinks & Resources37signals developers blogOptimizing Site Performance via Anycast RoutingJobs at 37signalsONCE.comBooks by 37signalsHEY WorldThe REWORK PodcastThe REWORK Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube37signals on XSign up for a 30-day free trial at Basecamp.com

In this episode, Andrea LaRowe, Head of People Operations at 37signals, joins host Kimberly Rhodes to answer questions about the company's HR practices. They discuss the company's management structure and performance evaluations and what the company looks for when hiring. Andrea also shares what's involved in the All Hands meeting and tips for planning a company meet-up.Key Takeaways:00:42 - Meet Andrea02:19 - 37signals' managerial structure and one-on-one process06:15 - 360 evaluations and annual employee reviews09:38 - What job applicants can do to stand out12:45 - All-hands meetings17:21 - Company meetups21:57 - Hiring employees using the ‘manager of one’ conceptLinks and Resources:Jobs at 37signalsBooks by 37signalsSign up for a 30-day free trial at Basecamp.comOnce software productsHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

In this podcast episode, Kimberly Rhodes talks with Jason Fried, CEO and co-founder of 37signals, about the process of naming products. He discusses practical considerations like domain availability, trademarks, and logo design.Key Takeaways:00:28 - The process of naming a product03:05 - Researching domain names and trademarks07:14 - The style of a product name10:04 - The journey from the working title to the official title13:11 - Designing and updating branding logos20:48 - Gathering input on the nameLinks and Resources:Books by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYOnce | CampfireThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

In this episode, Kimberly Rhodes hosts a discussion with Jason Fried and David Heinemeier Hansson, the co-founders of 37signals, about their newest product. And the best news? It will be free and simple to use.Key Takeaways:00:26 - The next Once product02:52 - The excitement of easily sharing free information in book form online07:02 - Simplified publishing software that you completely control12:12 - Starting a new product from scratch creates an open space for new ideas15:55 - The various authors and enthusiasts that may want to use the new product22:10 - Making the case on why this product is free25:27 - Q&A from X (Twitter)Links and Resources:ONCE.comJason Fried on Twitter / X and LinkedInDavid Heinemeier Hansson on Twitter / X and LinkedInThe 37signals Employee HandbookBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

REWORK's host Kimberly Rhodes discusses the unique marketing approach of 37signals with its co-founders, Jason Fried and David Heinemeier Hansson. They talk about how their process is simply sharing their perspectives and products, instead of traditional advertising. They champion genuine interaction over transactional posts and content.Key Takeaways:00:37 - What Founder-Led Marketing means for 37signals02:43 - The journey to finding the authentic voice of the brand09:24 - Why paid advertising doesn’t always work as intended16:50 - The love/hate relationship of posting content27:19 - There are different decorums for different platformsLinks and Resources:Saddleback Leather CompanyBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

In this podcast episode, REWORK host Kimberly Rhodes talks with David Heinemeier Hansson, co-founder of 37signals and CTO,  about his personal shift from using Apple products to exploring Linux and Windows platforms. He discusses the expanded platform integration at 37signals, which now includes all three operating systems. Key Takeaways:00:21 - The last straw with Apple06:34 - Discovering Microsoft’s recent improvements and support of developers10:30 - Linux and Windows work well together13:27 - The user-friendly and upgradeable Framework laptop17:45 - Transitioning 37signals to a multi-platform development team22:58 - David’s recommended computing and operating systemsLinks and Resources:Steve Ballmer: Developers!The Ikea EffectBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

In this episode, REWORK host Kimberly Rhodes, talks with Jason Fried and David Heinemeier Hansson, co-founders of 37signals, about the importance of stepping out of the day-to-day operations as a founder. Giving employees room to call the shots can spark new ideas and get things done faster. It also inspires people to think beyond just following orders.Key Takeaways:00:34 - The result of holding your grip too tight in your organization 02:36 - Find the middle ground between projects you should be directly involved in and those that can be managed by others08:38 - Giving employees the freedom to make decisions can lead to increased productivity and better ideas10:20 - Stepping in when it's necessary to realign urgency or quality12:54 - Not all opinions weigh the same15:28 - Trying to be involved in every task or decision reduces the organization's effectiveness22:48 - Intent prompts people to think independently instead of just following a set of instructions, as described in the book Turn the Ship Around.Links and Resources:Staying Out of It Blog Post by Jason FriedTurn The Ship Around bookBlue Ocean Strategy bookBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

Elaine Richards, 37signals' Chief Operating Officer, shakes things up by flipping the script on host, Kimberly Rhodes. They discuss the behind-the-scenes work of producing the REWORK podcast and selecting topics that resonate with the audience. They even dive into Kimberly's background in podcasting and how the podcast has changed over time. Key Takeaways:01:41 - It all started for Kimberly with an event industry podcast05:19 - The process of creating and reviewing the final product10:41 - Expanding episodes from audio-only to adding video12:00 - Creating the video set 14:01 - Broadening podcast content beyond the REWORK essays19:15 - Not all episode ideas make it to air20:58 - Evaluating the podcast stats22:22 - The most popular REWORK Podcast themes and episodesPodcasting Tools we use:Podcast Recording – SquadCastPodcast Hosting – BuzzsproutTranscripts and Captions – RevSocial Clips – Opus ClipEpisode Mentions:David Heinemeier Hansson’s HEY World blogJason Fried’s HEY World blogThis Week In Weddings PodcastSummer FridaysLeaving The CloudHow We Work: Fewer Meetings, More Check-InsSoftware Has BugsAsk the Founders: Live Q&A with Jason Fried & David Heinemeier HanssonA Matter of Ambition - Part 2Additional Links & Resources:Books by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

In this episode of Rework, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, continue their discussion on ambition, focusing on generating ideas and the process of deciding which projects to pursue. They talk about the importance of experimentation, and how they decide which products to maintain or discontinue.Key Takeaways:00:38 - Experimenting and seeing what works in the market03:07 - The more you build, the more ideas you generate09:00 - Determining when a product is commercially viable13:18 - The downfalls of overanalyzing a product before it’s built17:31 - Balancing ambition with realistic timelinesLinks and Resources:https://killedbygoogle.com/Books by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

In this episode of Rework, host Kimberly Rhodes alongside 37signals co-founders, Jason Fried and David Heinemeier Hansson, talk about the company's renewed sense of ambition and excitement for upcoming projects. They highlight the importance of keeping things fresh, while emphasizing the balance between ambition and practicality.Key Takeaways:00:41 - The source of the company’s ambition explained02:18 - Sticking to fundamentals and simplicity can still have a major impact06:09 - A hefty price tag on software doesn’t mean it’s good11:29 - How 37signals structures teams for new product development18:17 - Uncertainty can serve as adventure the exact path to success is not known22:32 - A change in priorities is often necessary to fuel ambition24:59 - The motivation is to make products betterLinks and Resources:Books by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

In this episode, host Kimberly Rhodes chats with 37signals' cofounders Jason Fried and David Heinemeier Hansson about the company's Summer Fridays policy, which grants employees a four-day workweek from May to September. While the perk encourages work-life balance and a feeling of seasonality, there are drawbacks to consider, like reduced productivity.Key Takeaways:00:46 - 37signals' Summer Friday policy and why it was initially introduced03:09 - The trade-offs the company makes with summer hours10:12 - The challenge with summer hours in the pursuit of more ambitious goals13:09 - How the company balances coverage for always-on teams, like customer support16:17 - The effect on team projects that require collaborationLinks and Resources:Samsung shifts to emergency mode with 6-day work week for executivesThe Hawthorne EffectBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

In the podcast, REWORK host Kimberly Rhodes talks with 37signals co-founders, Jason Fried and David Heinemeier Hansson, about their journey spinning off products. They stress the value of keeping contracts simple and how once the handover is done, it's best to take a hands-off approach and let the new team run things. They share their experiences with boards and underline the need for trust and flexibility. Key Takeaways:00:43 - The steps they took to transition "Know Your Company" into its own independent entity.04:49 - Contracts don't offer as much protection as people believe.10:58 - The differences in spinning off a startup vs. a long-established company.14:53 - Letting capable partners take the reins and run the show independently.18:51 - The challenge in finding the right partner for a spin-off business.20:12 - In any transaction, things may not turn out as expected, but it may be worth taking calculated risks.23:19 - Contracts don't necessarily prevent disputes and can sometimes escalate them unnecessarily.Links and Resources:Canopy, formerly known as Know Your Company‘Know Your Company’ Deal StructureBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

"Consensus is cozy, but broad agreement is not our aim. The right decision is. Which is why we take the time to think, debate, persuade, listen and reconsider and then, someone, decides. If you disagree, that’s fine, but once the decision is made, it’s time to commit and support it completely."Tune in as Kimberly leads a chat with Jason Fried and David Heinemeier Hansson, co-founders of 37signals, about the concept of Disagree and Commit. Once a decision is made, everyone should be in 100% — no looking back.Key Takeaways:01:01 - Breaking down how Disagree and Commit operates02:17 - Identifying the most suitable person to make the final decision based on the circumstance07:40 - Embracing the "manager of one" concept, empowering individuals to decide independently with reasonable supervision09:33 - Acknowledging that delegating decisions doesn't compromise the emphasis on quality14:04 - Always keeping the door open to revisit and tweak things15:44 - Granting capable individuals the freedom to make mistakes, alongside providing guidance for improvement20:35 - Viewing hiring not just as an evaluation of current abilities but also considering potential growth opportunities.Links and Resources:Jeff Bezos 2016 Letter to Amazon ShareholdersThere’s No Speed Limit by Derek Sivers –  https://sive.rs/kimo Books by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube

Jason Fried and David Heinemeier Hansson, the co-founders of 37signals, dive into their book REWORK and discuss the essay “Strangers at a Cocktail Party” with Rework host, Kimberly Rhodes. From their experience, hiring too many people at once can throw off the balance and continuity of a company's culture. They talk about the importance of gradual assimilation and how culture is implicit, not always written down. They share insights on the value of fresh perspectives and the excitement of facing challenges head-on.Key Takeaways:00:30 - Gradually integrating new hires is important for upholding an organization's established norms and values.02:30 - Company culture is nurtured through the daily interactions and collective experiences shared within an organization.05:34 - New hires inject new perspectives and innovative ideas into the mix.07:14 - Embracing crises and novel challenges is part of the excitement of running a business.12:19 - Reflecting on the hiring patterns at 37signals.14:23 - While change is essential for adjusting the company's culture and strategy, it's vital to implement it carefully and minimize disruptions.Links and Resources:The Half-Life of Facts by Samuel ArbesmanAll About Atlas - Boston Dynamics RobotBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X

This episode of REWORK delves into an essay from the book "It Doesn't Have To Be Crazy At Work," co-authored by Jason Fried and David Heinemeier Hansson, advocating for the use of asynchronous communication for work projects. During the discussion, they explore the downside of chat and suggest it be reserved for informal discussions and social interactions.Key Takeaways:00:36 - Different communication methods in the workplace – chat vs. asynchronous 02:22 - The benefits of centralized communication for project management and how chat can hinder productivity09:20 - Managing multiple conversations for a single project11:28 - How project management tools reduce the need for frequent meetings, check-ins, and follow-ups20:05 - Data retention practices for both formal and informal communicationLinks and Resources:Once. com – https://once.com/Campfire – https://once.com/campfireBooks by 37signals – https://37signals.com/booksSign up for a 30-day free trial at Basecamp.comHEY – https://www.hey.com/The REWORK podcast – https://37signals.com/podcast/Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X.If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode.

In this episode of REWORK, host Kimberly Rhodes sits down with the co-founders of 37signals, Jason Fried and David Heinemeier Hansson, to provide an update on their latest product — Campfire, under the Once umbrella — just about one month after its initial launch. Once introduces a new software paradigm where users pay just once and own it forever, departing from the conventional subscription model. The discussion delves into their pricing strategy, their emphasis on long-term profitability over immediate gains, and offers insights into what lies ahead for Once.Key Takeaways:00:32 - Initial Reflections: Once, 30 Days In 02:03 - Setting Benchmarks: Unveiling Novel Concepts for Long-Term Success 09:58 - Embracing the Journey: Finding Joy in the Process 13:39 - Looking Forward: The Future Trajectory of Once 15:53 - Taking Risks: Navigating the Gambles of Product Launches 23:24 - Pricing Puzzles: Deciphering the Right ValueLinks and Resources:Once. com and CampfireBooks by 37signalsSign up for a 30-day free trial at Basecamp.com HEY.comThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X 

37signals is hiring! However, the traditional resume and formal education credentials don’t rank as high as you might think in their hiring process.In this episode of The Rework Podcast, host Kimberly Rhodes chats with co-founders of 37signals, Jason Fried and David Heinemeier Hansson about reviewing potential job candidates. You’ll hear them discuss why a personalized cover letter can tell a lot more about a potential hire than chronological work history, and why AI isn’t always a dependable author for those details.Key Takeaways:00:45 - Resumes are basically piles of lies02:27 - Cover letters should explain why you want the job05:07 - Test driving final candidates11:05 - Jason and David’s involvement in the hiring process18:59 - Finding employees that are the right cultural fitRework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X.If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email [email protected], and we might answer it on a future episode. Links and Resources:Books by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEY The REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X 

David Heinemeier Hansson recently revealed that he's making the switch from Apple to Android and trading in his Mac for a PC. In this week's episode, cofounders of 37signals Jason Fried and David Heinemeier Hansson discuss the shift in direction, the events that led to the change of platform, and what the company was missing by being focused on the Apple ecosystem. Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X.If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode. Links and Resources:From the Apple Newsroom: The App Store, Spotify, and Europe's Thriving Digital Music MarketBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEY The REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X 

Kimberly is switching things up this week and taking a more casual approach with the co-founders of 37signals, Jason Fried and David Heinemeier Hansson, asking them a series of rapid fire questions. Jason, for example, reveals the book that granted them permission to forge their unique path, while David shares the profound advice from Jeff Bezos about investing in things that don't change. The two of them also open up about their business journey, the meaning behind their work, and even hint toward upcoming projects. Get ready for a candid and insightful peek into the minds of Jason and David.Check out the full video episode on YouTubeKey Takeaways: [0:27] - How Ricardo Semler's Maverick empowered Jason[0:53] - David also credits Blue Ocean Strategy[1:25] - Best piece of advice?[4:39] - Productive habits?[6:20] - Most meaningful part of David’s and Jason’s jobs?[9:32] - Discussing inspirations like nature and architecture[11:02] - First principles, tech exploration, and aesthetics inspire David.[13:16] - David is embarking on a grand adventure fueled by unresolved anger.Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X.If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode. Links and Resources:MaverickBlue Ocean StrategyBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHE

Kimberly sits down with Jason Fried and David Heinemeier Hansson to discuss a chapter from REWORK titled “Press Releases Are Spam,” explaining why traditional press releases don't work well for their product launches. The conversation touches on the shift from formal press releases to direct-to-consumer approaches in today’s media scene. They touch upon the importance of hearing from authentic voices with skin in the game rather than relying on formulaic press releases. The founders also share insights on their personal involvement in marketing and the ups and downs of being engaged in the social media attention game.Check out the full video episode on YouTubeKey Takeaways: [0:40] - Press releases haven’t worked for 37signals[6:59] - Awkward CEO making direct-to-consumer work sets a significant trend[9:05] - Press releases signal desperation; personal connections more effective[14:17] - Authenticity trumps marketing.[20:24] - Don't delegate your voice; maintain direct communication[25:52] - Balancing the trade-offs of social media[27:15] - Discussing navigating the intensity of attention cultureRework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X.If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode. Links and Resources:Books by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEY The REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X 37signals on LinkedIn 

Join host Kimberly in this episode for a candid chat with Jason Fried and David Heinemeier Hansson. Diving into a recent social media controversy, they discuss the decision-making process and lessons learned. The conversation covers the challenges of public communication, navigating social media, and the importance of thinking before reacting. Gain valuable insights into managing public image, handling controversies, and balancing authenticity with professionalism. The co-founders share personal experiences, encouraging a more thoughtful approach to online interactions and providing behind-the-scenes insights into successful business communication practices.Check out the full video episode on YouTubeKey Takeaways: [0:25] - Discussing recent social media controversy[5:47] - Importance of debating ideas rather than attacking individuals[7:47] - The complexity of media representation[9:22] - Patience and perspective in online discourse[15:21] - Occasional regrets are part of pushing boundaries.[19:44] - The complexity of tradeoffsRework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X.If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode. Links and Resources:Books by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEY The REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X 37signals on LinkedIn 

This week, join your host Kimberly Rhodes along with the co-founders of 37signals, Jason Fried and David Heinemeier Hansson, as they celebrate Basecamp's 20th and 37signals' upcoming 25th anniversaries. The excitement extends to the success of their book REWORK, which recently surpassed a million copies sold worldwide.They delve especially into the chapter titled "The Myth of the Overnight Sensation," exploring the book's journey, impact, and the challenges faced during its creation. From unexpected compromises with publishers to the book's timeless nature, Jason and David share insights on treating a book as a product and how it has aged well, continuing to resonate with readers around the globe.Jason and David also reflect on the writing process and the book's unique qualities, including its concise nature and impactful content. Tune in for a fascinating exploration of the past, present, and potential future of 37signals’ writing about work and business.Check out the full video episode on YouTubeKey Takeaways: [00:39] - Big news: REWORK just surpassed a million worldwide copies sold![02:13] - The book was definitely not an overnight success.[04:12] - How treating books as products enhances impact, and longevity.[05:29] - The book, initially 50,000 words, was cut in half to 25,000, which caused a conflict.[07:06] - Hear about the compromise that was made.[10:25] - The book's brevity, initially concerning, impressed the editor, leading to improvements.[13:58] - How the book serves as a persuasive tool, empowering readers to articulate their thoughts.[15:52] - David points out that the book's immediate start contributed to its success.[18:24] - Writing a book is overrated; instead focus on consistent online writing.[20:06] - REWORK’s success lies in compiling proven internet hits for lasting impact.[24:39] - Any plans for another book?Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X.If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode. Links and Resources:Books by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEY The REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X 37signals on LinkedIn 

Chances are, you've heard Jason Fried and David Heinemeier Hansson stress the vital role of trusting your instincts in business.This week, host Kimberly Rhodes takes a deeper dive into the heart of human decision-making with the co-founders of 37signals—exploring how the interplay of intuition and accumulated experiences becomes your compass for navigating the complex landscape of business decisions.Join Jason and David as they unravel the intricate dance between data-driven decisions and the art of making judgment calls, guiding listeners through trusting your gut and breaking free from external pressures when making product and pricing decisions.Listen in to discover how the power of experimentation and the 'try it and see' approach often unveil valuable insights, with reality as the ultimate judge.Check out the full video episode on YouTubeKey Takeaways: [00:28] - The limitations of data-driven decisions [03:00] - The magic of intuition and the black-box nature of gut decisions[04:53] - The role of market feedback in evaluating the effectiveness of decisions[06:39] - Cutting through the noise in decision making[09:00] - Experience and judgment in decision making[11:39] - Testing pricing and the importance of experimentation[15:45] - The crucial role of gut feelings[17:51] - Accepting uncertainty and avoiding perfectionism[21:10] - Utilizing momentum and adopting a 'try it and see' approachRework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X.If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode. Links and Resources:From Jason's HEY World: It’s all a judgment call Books by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEY The REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X 37signals on LinkedIn 

Product launches can be a delicate dance between anticipation and anxiety.Today on "Rework", Jason Fried and David Heinemeier Hansson sit down with host Kimberly Rhodes to explore the intricacies of knowing when a product is ready for launch. Listen in to learn the art of patience with the "Give It Five Minutes" principle and the necessity of building a "bucket of arrogance" to weather feedback storms during challenging launch phases. Don’t miss out on Jason and David's unparalleled insights as they delve into nuances involved in bringing a new product to the market.Check out the full video episode on YouTubeKey Takeaways: Launching with impact—assessing quality, avoiding embarrassment, and infusing novelty are key elements in launching a memorable product to the market.By embracing a "swarm" approach, the team addresses and rectifies issues promptly during the initial launch ensuring a smoother user experience."You can't design on people's requests. You have to design on their behalf"—how using a selective approach to customer feedback allows for more thoughtful and user-centric product development.Rejecting the concept of roadmaps, in favor of flexible product evolution."Give it Five Minutes": why acknowledging the temporal unreliability of early feedback, especially during a launch, is crucial.How building a “bucket of arrogance” helps with weathering feedback storms. How prioritizing qualitative feedback over quantitative metrics during a product launch helps to address issues without compromising the product's integrity.Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X.If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode. Links and Resources:Give it Five Minutes From Jason's HEY World: Live with it for a while Software Has Bugs | REWORK This again, Apple? | REWORK Books by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEY The REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X 37signals on LinkedIn 

In this special YouTube live episode, co-founders of 37signals, Jason Fried and David Heinemeier Hansson, join host Kimberly Rhodes to field live questions from listeners.Listen in as Jason and David answer questions about topics such as the recent launch of the HEY Calendar. They also share updates on the release of Campfire, the first ONCE product, with behind-the-scenes details about this simplified and affordable chat tool. Plus, tune in for insights into the evolution of the Shape Up methodology, learning from customer feedback post-launch, and the Founders' thoughts on the exciting but uncertain future of AI in the ever-evolving landscape of technology.Check out the LIVE video episode on YouTubeKey Takeaways: Highlights from the HEY Calendar launch. Updates on the ONCE line of products from 37signals and the economics and philosophy behind fixed-price software products.Campfire's role as a simplified, affordable, and privacy-focused group chat tool.The importance of engaging with customer feedback after product launches.An overview of the evolution of the Shape Up methodology, its application in new product development, and adaptations for different team sizes.AI—excitement, caution, and its potential impact on the technology landscape.Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X.If you have a question for Jason or David about a better way to work and run your business, simply email us, leave a voicemail, or text us at 708-628-7850. Your question might just get featured in a future episode!Links and Resources:This Again, Apple? – REWORK podcast From David's HEY World: We’ve resubmitted the HEY Calendar app to AppleHEY CalendarONCE 37signals Introduces Once | REWORKA Casual Walkthrough Tour of Campfire  Shape Up — Stop Running in Circles and Ship Work that Matters Shape Up Principle: The Betting Table | REWORKShape Up Principle: Decide When to Stop | REWORK Books by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEY The REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog

In this episode of Rework, the spotlight is on listener questions. Listen in as Jason Fried and David Heinemeier Hansson share their insights on a range of topics — from 37signals' approach to user testing and the impact of Stoic philosophy on their business principles, to discussions on profits and expenses, and the crucial decision of when to hire. Tune in to hear their unique perspectives on these key aspects of building a successful company.Check out the full video episode on YouTubeKey Takeaways: Uncover why 37signals rejects traditional user testing and prioritizes being their own first customer. They unveil their unique perspective on product development and share the one question you need to test every product against.Explore how Stoicism functions as a mental operating system, fostering calm and efficient thinking in response to business challenges. David delves into Stoic principles and recommends some essential Stoic readings for entrepreneurs (See links below).Jason and David discuss their approach to profits, expenses, maintaining healthy margins, and the independence and freedom that profitability affords in decision-making.How to use the principle of "hire when it hurts" to ensure resources align with the business's growth and increased demand.Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X.If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail, or send us a text at 708-628-7850 or email, and we might answer it in a future episode. Links and Resources:The Manual by Epictetus On the Shortness of Life by SenecaA Guide to the Good Life: The Ancient Art of Stoic Joy by William B. Irvine Basecamp Automatic Check-ins Books by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEY The REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X 37signals on LinkedIn 

Getting an app into Apple's app store without giving up 30% of profits is something the team at 37signals battled back in 2020 when it launched the HEY email service. What they didn't expect would be to have some of the same challenges in 2024 with the HEY Calendar app.Listen in as David Heinemeier Hansson shares the history of the 2020 challenge along with the most recent app store rejections — and the last minute update the team made to the app to get the final approval.Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X.If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode. 

Today, we're diving into a question that has piqued the curiosity of many of our listeners and clients: How exactly does 37signals keep track of all the moving pieces in a fully remote company with team members spread throughout the world?The answer lies in our use of Automatic Check-ins, a tool embedded in Basecamp 3.0 that has revolutionized how we stay connected with what everyone is working on. But how do these Automatic Check-ins work, and why are they so essential to the pulse of our remote work culture?In this episode of Rework, Jason Fried and David Heinemeier Hansson join host Kimberly Rhodes to unveil the game-changing secrets behind 37signals' efficient work tracking system.Listen in as Jason and David explore the harmony between Automatic Check-ins and remote work, contrasting it with the cumbersome nature of traditional status meetings. Plus, discover the tool's impact on transparency, productivity, and the unique ways it fosters organic interactions within the team.Check out the full video episode on YouTubeKey Takeaways: Uncover how Automatic Check-ins help liberate 37signals from the confines of traditional status meetings, providing a flexible and efficient way to share work updates.Explore the seamless compatibility between automatic check-ins and remote work, allowing individuals to respond on their terms.Delve into the unexpected motivation behind summarizing work, encouraging individuals to reflect meaningfully on their accomplishments.Learn how the Automatic Check-ins tool's ability to link to other projects enhances collaboration, offering a quick overview of individual contributions.Understand the practical leadership value of employing automatic check-ins, setting expectations for the team, and emphasizing the importance of regular communication.Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X.If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode. Links and Resources:Basecamp Automatic Check-ins Books by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEY The REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X 37signals on LinkedIn 

In this week's episode of Rework, host Kimberly Rhodes sits down with Jason Fried and David Heinemeier Hansson to share the essential elements that foster a thriving partnership.Witness firsthand the enduring stability of their collaboration as Jason and David explore how explicit power-sharing agreements and trust enable each partner to take the lead in their own domain.Tune in for a vibrant behind-the-scenes look at how mutual admiration and a shared commitment to vision and values has paved the way for Jason and David’s long standing partnership at 37signals.Check out the full video episode on YouTubeKey Takeaways: Jason and David share their origin story—from “Apple” pay to the pivotal transition into a partnership after the Basecamp launch.Mutual admiration, respect, and the other factors that contribute to a successful partnership that allow Jason and David to make decisions based on their vision and values.The explicit power-sharing agreements that allow each partner to take the lead in their domain—Jason spearheading design and David steering programming.The value of embracing distinct dispositions in idea generation and differences in decision-making.The importance of engaging in productive—sometimes intense—discussions about product features and ideas.How the enduring longevity and stability of their partnership helps Jason and David to consistently reach mutually beneficial decisions.Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X.If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode. Links and Resources:Books by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEY The REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X 37signals on LinkedIn 

"If you're going to look back at all, you should glance back but not stare." – Jason FriedIn this episode of the Rework podcast, host, Kimberly Rhodes sits down with Jason Fried, and David Heinemeier Hansson, to dive into a compelling question: How much attention should businesses really give to the past?Jason introduced this concept in his recent HEY World post called "Look Back Less," where he urged businesses to redirect their gaze toward the future, steering clear of excessive retrospective analysis.Join Jason and David as they explore the limitations of retrospection, highlighting the power of personal stakes, gut instincts, and a readiness to take risks, all under the sway of the market's response. Listen in as Jason and David navigate the intricacies of this business philosophy, touching on recent Twitter and YouTube comments that both echo and challenge their perspectives. Tune in to discover why continuous forward movement may hold the key to sustained success. Check out the full video episode on YouTubeKey Takeaways: Judgment Calls vs. Data-Driven Decisions: challenge the conventional wisdom of relying solely on past analyses for predicting outcomes. Discover the power of founder-led decision-making, where personal stakes and a willingness to take risks fuel faster decisions and a culture of experimentation.Why the ability to admit mistakes is vital to maintaining agility and adaptability.Uncover the significance of gut instincts and unarticulated wisdom in decision-making.Explore the vital role of continuous forward movement in navigating the ever-evolving landscape of business.Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X (formerly known as Twitter).If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode. Links and Resources:From Jason's HEY World: Look back less Books by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEY The REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTubeThe Rework Podcast on YouTube@37signals on X 37signals on LinkedIn 

In their book, It Doesn’t Have to Be Crazy at Work, Jason Fried and David Heinemeier Hansson stress the importance of narrowing the scope as a project unfolds, emphasizing, "After the initial dust settles, the work required to finish a project should be dwindling over time, not expanding."But navigating this challenge is not always easy. In this week's episode of Rework, Kimberly Rhodes sits down with Jason and David to explore the challenges and benefits of narrowing focus, particularly in the context of developing a new product.Jason and David delve into the significance of clear deadlines, effective strategies for managing a constant influx of ideas, and the importance of adhering to the principle of "done is better than perfect" so you can ship. Check out the full video episode on YouTubeKey Takeaways: Why clear deadlines are crucial for honing, editing, and chiseling features to ensure a focused, timely delivery.How to avoid feature "pile-up" as a project progresses in order to prevent last-minute chaos and ensure a smoother path to completion.Start new product development with novel ideas to create a distinguishing factor for an audience seeking innovative solutions.Not every idea can be integrated without compromising a project's scope—be prepared to make decisions on what to include and what to postpone.Use the role of working memory to focus on what truly matters without being overwhelmed by an endless list of ideas.Resist the temptation to hoard ideas; instead, focus on a few key ideas that align with the project's goals. Done is better than perfect: small companies have the advantage of focusing on the perfect ratio between effort and value.Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X (formerly known as Twitter).If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode. Links and Resources:It Doesn’t Have to Be Crazy at Work Books by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEY The REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTubeThe Rework Podcast on YouTube@37signals on X 37signals on LinkedIn 

Ever find yourself trapped in a game of "Calendar Tetris," where each meeting block interrupts the natural flow of your day, leaving you little room for meaningful work?Today on Rework, host Kimberly Rhodes sits down with Jason Fried and David Heinemeier Hansson to discuss the pitfalls of modern scheduling tools and their impact on productivity from their book, It Doesn’t Have to Be Crazy at Work. Listen in as they walk listeners through scheduling at 37signals, where they don't share calendars, and everyone is in control of their own time. Plus, tune in for a sneak peek of the upcoming HEY Calendar, with innovative features designed to empower you to regain control of your time.Key Takeaways: Learn the biggest problem with calendar Tetris and how these small, disjointed chunks hinder individual productivity and focus.Conversation over convenience - why actively asking for someone's time through conversation helps to foster intentionality (and reduces unnecessary meetings).Explore how 37signals redefines scheduling to empower individuals with full control over their time.Learn how the strategic introduction of scheduling friction prevents a culture of excessive meetings, fostering a shift toward asynchronous work.Discover a work culture where meetings are optional, highlighting the significance of prioritizing tasks with personal meaning.HEY is introducing a calendar! Just as the 37signals team revolutionized email, they've now transformed calendaring for 2024.Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X (formerly known as Twitter).If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode. Links and Resources:From David's HEY World: Just let me do my job From Jason's LinkedIn: What my calendar looks like It Doesn’t Have to Be Crazy at Work Books by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEY The REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTubeThe Rework Podcast on YouTube@37signals on X 37signals on LinkedIn 

In today's hustle-centric work environment, there's a prevailing pressure to showcase constant busyness, sometimes at the expense of genuine productivity.However, Jason Fried and David Heinemeier Hansson present a refreshing perspective in their book "It Doesn't Have To Be Crazy Work," where the emphasis is on the quality of your time rather than the quantity. Join Jason and David as they sit down with Kimberly Rhodes to dismantle the myth of the "outwork" mentality and delve into the nuances of work ethic, productivity, and career advancement within the constantly changing dynamics of the workplace.Listen in as they discuss how to gauge authenticity and diligence during the recruitment process. Additionally, a listener question from Keith leads to insights on recognizing and rewarding high performers at 37signals.Tune in as they peel back the layers of productivity to construct a thriving work environment and a healthy work-life balance.Check out the full video episode on YouTubeKey Takeaways: What’s more important than the quantity of hours you work? The idea that working harder than everyone else guarantees success is debunked. Jason emphasizes the importance of not wasting time and avoiding unnecessary work that doesn't add value.David highlights that the focus should be on how time is spent and the quality of work produced.The pitfalls of busyness and trying to prove one’s worth can lead not only to inefficiency but also to being a nuisance to the team.The real threat of burnout and ways to maintain a healthy work-life balance.The pivotal role managers play in ensuring team members do not overwork and have the space to disconnect.The value of stretch goals—Jason and David discuss the importance of finding a middle ground between a steady state and occasionally pushing boundaries and finding a balance that fosters creativity, efficiency, and well-being.Why an internal locus of progress is crucial for thriving as a member of the 37signals team. Rework is a production of 37signals. You can find show notes and transcripts on our website. Full video episodes are available on YouTube and X (formerly known as Twitter).If you have a question for Jason or David about a better way to work and run your business, leave us a voicemail at 708-628-7850 or email, and we might answer it on a future episode. Links and Resources:It Doesn’t Have to Be Crazy at Work Books by 37signals37signals Introduces ONCE | REWORK Introducing ONCESign up for a 30-day free trial at Basecamp.comHEY World | HEY The REWORK podcastThe 37signals Dev Blog37signals on YouTubeThe Rework Podcast on YouTube@37signals on X 37signals on LinkedIn