A close look at how we develop features at 37signals. Designer Michelle Harjani walks Shaun through the entire process of making the Bubble Up Feature in HEY.Show Notes00:42 - Michelle Harjani (Twitter)00:59 - Bubble Up01:28 - Six-week cycles (Shape Up)01:38 - Set Aside02:56 - Team and project sizes (Shape Up)03:26 - Cool-down (Shape Up)05:04 - Fat marker sketches (Shape Up)05:32 - The Betting Table (Shape Up)

Having a calendar peppered with meetings or other commitments is horrible for productivity. Most people need at least a few hours or even days of completely uninterrupted alone time in order to do their best work. On this episode Jason and David give some strategies for creating the empty space you need to be productive.Show Notes14:56 - Slack16:25 - Automatic Check-ins: Keep everyone in the know (Basecamp)

Are you doing work that matters or are you just doing what you think you should be doing? Sinking too much time into something that you should have quit working on weeks ago is an easy trap to fall into. Avoid it by asking yourself some simple questions:Why are you doing this?What problem are you solving?Is this actually useful?Are you adding value?Will this change behavior?Is there an easier way?What could you be doing instead?Is it really worth it?Show Notes01:57 - Why are we likely to continue with an investment even if it would be rational to give it up? (The Decision Lab)03:29 - Scope hammering (Shape Up)10:01 - Live preview of "My Side" (@jasonfried on Twitter)16:52 - Getting Real

Simply describing your pitch can cause the illusion of agreement. Everyone may have a completely different idea of what you're talking about. Try sketching it out, hum the melody you want to create, or, better yet, start building the thing. Removing these levels of abstraction ensures everyone is on the same page.Show Notes00:34 - Getting Real02:31 - Agile software development (Wikipedia)05:07 - Bubble Up09:45 - Shaping the work (Shape Up)13:46 - NEW: Refined Home Screen, Participation Types, and More16:40 - Kanban (Wikipedia)

If you had to launch your thing in just two weeks what would you cut out? Put off anything you don't absolutely need for launch. You can always build that stuff later when you have more information. It's best to just get it out there!Show Notes05:06 - The Screener07:22 - HEY World

Henry Ford turned wood scraps from Model T production into charcoal. That company is now called Kingsford and it's the leading manufacturer of charcoal in America. 37signals was a small web design firm before it started selling the project management tool it made to communicate with clients. That's now called Basecamp. No matter what you make, you're always making something else as well and there's probably a market for that too!Show Notes00:30 - 37signals01:04 - Basecamp02:45 - Software as a service (Wikipedia)04:41 - Defensive Design for the Web: How to Improve Error Messages, Help, Forms, and Other Crisis Points - Matthew Linderman, Jason Fried (Amazon)05:25 - Getting Real05:47 - Ta-da List07:38 - Books by Basecamp10:27 - Rework - Jason Fried, David Heinemeier Hansson (Bookshop.org)10:48 - Shape Up - Ryan Singer12:33 - Ruby on Rails13:18 - Web Interface Design Tip: The Yellow Fade Technique (Signal vs Noise)21:33 - Campfire

Any photographer will tell you it doesn't really matter what camera you use if you know how to take a good picture. So often, businesses obsess over getting a fancy office, the best software or breakroom snacks, when they really should be focusing on getting customers and making money. It doesn't matter what gear you have as long as you know what you're doing.Show Notes01:45 - Leica02:42 - Malcom Gladwell Explains What Everyone Gets Wrong About His Famous '10,000 Hour Rule' (Business Insider)02:59 - Start at the Epicenter (rework.fm)04:04 - PHP04:37 - Ruby05:11 - TextMate06:41 - Jason Fried (Hey World)06:44 - I bought a sauna (Jason Fried - Hey World)08:47 - Fuji Film08:47 - Canon09:12 - Barnes & Noble12:31 - 37signals19:45 - Maverick - Ricardo Semler (Amazon)19:53 - Semco Style Institute20:10 - Several Short Sentences about Writing - Verlyn Klinkenborg (Bookshop.org)20:25 - Turn the Ship Around!: A True Story of Turning Followers Into Leaders - L. David Marquet (Bookshop.org)21:27 - Are Your Lights On?: How to Figure Out What the Problem Really Is - Donald C. Gause, Gerald M. Weinberg (Amazon)22:23 - The Manual: A Philosopher's Guide to Life - Epictetus (Bookshop.org)

A lot of companies focus on chasing hot trends or new technology. That's all fine and good, but the core of your business should be built around the things that people will always want. In the case of Basecamp, that means speed, simplicity, and great customer service. For a company like Amazon, it means focusing on fast delivery and easy returns. Customers are going to want these things now and 10 years from now.Show Notes11:54 - Ruby on Rails15:31 - Turbo15:35 - Hotwire20:04 - Automatic Check-ins21:52 - "My Customers Would Have Asked For a Faster Horse" (Quote Investigator)23:02 - The Tyranny of Metrics - Jerry Z. Muller (Bookshop.org)

When things aren't working, it's human nature to throw more at the problem. More money, more people, more time. However, this usually ends up making the problem bigger. So, do less! Reframe the problem in such a way that it can be solved with fewer people, less money, and without endlessly pushing back deadlines.Show Notes00:50 - The path to Basecamp 4 (HEY World - Jason Fried)03:09 - 10x Developer (Techopedia)06:52 - Tesla11:02 - Blue Ocean Strategy - W. Chan Kim and Renée a. Mauborgne (Bookshop.org)13:49 - Setting the appetite (Shape Up)

Everyone has more ideas than they can realistically fit in a product. A good museum doesn't just throw everything in its collection up on the walls. There's a curation process. Someone says, "no." It's in making these edits that the real product comes out, so embrace it!Show Notes02:32 - Shape Up02:37 - Six-week cycles (Shape Up)07:36 - Stick it to an email (HEY)10:41 - Big Design Up Front (Wikipedia)11:27 - Ruby on Rails14:48 - Gantt chart (Wikipedia)17:17 - Highrise17:52 - Know Your Team20:03 - We Work Remotely20:32 - Sortfolio

Basecamp was in Miami last week. I sat down with Jason and David to talk about why we were there, the importance of meeting colleagues in person, and investing in culture.

It's so easy to punt on something; to say, "let's wait until we have enough information to make the perfect decision." Perfect decisions don't exist, putting things off makes them pile up, and you'll end up getting absolutely nowhere. Very few decisions are set in stone. So, make calls as quickly as possible. Don't wait around for the perfect answer.Show Notes06:33 - Disagree and commit (Wikipedia)07:37 - Six-week cycles (Shape Up)15:13 - HEY World18:19 - Performance indicator (Wikipedia)18:29 - The Tyranny of Metrics - Jerry Z. Muller19:14 - Notes from Underground - Fyodor Dostoevsky20:41 - Gary Vaynerchuk20:51 - What's the ROI of your mother (garyvaynerchuk.com)

It's incredibly easy to focus too much on the little details of what you're building. You can spend hours and hours on something that will rarely ship with the final product. And, details are important! But, early on is not the time to worry about them. Focus on the basics first and worry about the specifics later.Show Notes02:14 - Hill Charts (Basecamp)03:02 - Fat marker sketches (Shape Up)07:17 - On the Origin of the iPhone (Daring Fireball)10:21 - "Getting Real" design tip: Just say no to Lorem Ipsum (Signal vs Noise)12:15 - Why are we likely to continue with an investment even if it would be rational to give it up? (The Decision Lab)12:16 - Why do we value items more if they belong to us? (The Decision Lab)13:12 - Test-driven development (Wikipedia)18:31 - basecamp.com/customers

When starting something new, you can work on the stuff you could do, the stuff you want to do, and the stuff you have to do. It's the stuff you have to do is where you should begin. To find that epicenter ask yourself, "if I took this one thing away, would what I'm selling still exist."Show Notes06:07 - Highrise08:23 - Salesforce15:32 - Is Your Product a 'Vitamin' or 'Painkiller?' - Entrepreneur16:12 - The Screener

You can't do everything you want to do and do it well. You just don't have the time, resources, people, etc., so you're going to have to cut some things. But, this isn't a bad thing at all! As with any other early constraints, embrace the editing process. Your product will be better off for it!Show Notes02:08 - tilted05:56 - Jonas Downey06:31 - Ryan Singer06:33 - Matthew Linderman (Matt Ruby)08:49 - The HEY Cover Art Gallery10:50 - Six-week cycles (Shape Up)15:28 - A Review Of The Minimum Viable Product Approach (Forbes)17:09 - HEY Features17:23 - The Screener19:04 - Getting Real (YouTube)21:13 - The "Building of Basecamp" Workshop (37signals)

When you're just starting off you're going to be surrounded by constraints. You probably won't have enough time to do everything you want to do. You probably don't have enough people or money either. Don't worry! These are good things! It's when you're boxed in that you're forced to make tough decisions on what to do and what not to do. This results in a clearer, more streamlined product. Embrace those constraints!Show Notes04:06 - Six-week cycles (Shape Up)08:23 - Ruby on Rails11:09 - SharePoint11:12 - Microsoft Project12:55 - Backpack12:57 - Campfire13:00 - Highrise16:31 - Duke Nukem Forever (Wikipedia)17:00 - Doom (Wikipedia)18:24 - Shape Up

Businesses can get weighed down by things like excess staff, countless meetings, long-term contracts, etc. The more mass they take on the harder it is change direction. Being able to change direction, to change your mind, is essential to building a successful company.Show Notes07:20 - Newton's laws of motion (Wikipedia)20:34 - Turn the Ship Around!: A True Story of Turning Followers Into Leaders - L. David Marquet (Bookshop.org)21:35 - Hire managers of one (Signal v. Noise)

A lot of people start businesses with the hope that they'll be able to sell it quickly for a huge pile of money. While this might happen sometimes, it's extremely rare and even worse, the businesses created with this goal sacrifice so much just for the chance to sell. They sacrifice their customers, their employees, their product quality... You get the idea. It's like building a house that only looks good in pictures, but you certainly wouldn't want to live in it.Show Notes03:10  - The Imbox: It's not a typo17:38 - Basecamp 3 Uptime22:04 - Mojito island is a mirage (Signal v. Noise)23:21 - Why 37signals Refocused on a Single Product: Basecamp (Inc.)23:49 - Groundhog Day (IMDb)25:52 - Finding Flow: The Psychology of Engagement with Everyday Life - Mihaly Csikszentmihalyi (Bookshop.org)

Last episode of the year and we're talking about startups. The new dry cleaner down the street doesn't call itself a startup. The pizza place on the corner doesn't call itself a startup. They're new businesses, that's all! So, what's so special about your tech company that you need a fancy word for it? Startups make you think of unlimited growth, huge investments, no expenses to worry about. This mindset can be unhealthy and detrimental to your new business.Show Notes02:57 - Request for Proposal (Investopedia)10:02 - Greater fool theory (Wikipedia)15:57 - R.I.P. Good Times (Sequoia Capital)23:00 - Hotwire

Before you start your great new business you'll NEED to hire some people, raise some money, rent an office, buy some ads, etc. etc. OF COURSE YOU DON'T. These are all just the trappings entrepreneurs tell themselves they need, when in reality, all you need is to start making something.Show Notes00:03 - Budweiser Wassup Commercial (YouTube)01:28 - Dungeons & Dragons05:34 - Coudal Partners07:36 - Minimum Viable Product (Wikipedia)09:00 - Gumroad09:03 - Stripe09:22 - Squarespace09:24 - Mailchimp17:33 - Basecamp Merch23:07 - Fingerspitzengefühl (Wikipedia)

Taking outside money to start your business may seem like a good idea, but there are a ton of strings attached... You give up control. Cashing out becomes the #1 priority. It's addictive. It's usually a bad deal. Customers become less important than investors... You get the idea. Outside money should never be plan A.Show Notes03:15 - How WhatsApp Makes Money (Investopedia)13:28 - 37signals changing name to Basecamp, shedding products (Chicago Tribune)22:40 - The deal Jeff Bezos got on Basecamp (Signal v. Noise)

Last episode we discussed how important it is to stand for something and you'd think writing your values down in a mission statement would be a great way to let people know exactly what you stand for. Well, you'd be wrong. Mission statements are almost always vapid, boring, platitudes that end up saying nothing at all. Even worse, they often turn people away entirely!Show Notes00:11 - Lex Fridman (YouTube)02:38 - The Soup Nazi - Seinfeld (Wikipedia)04:18 - 37signals manifesto05:08 - 1981 FedEx commercial (YouTube)05:17 - About Us (FedEx)05:45 - Values (Basecamp Employee Handbook)10:04 - Elevator pitch (Wikipedia)12:17 - About Us (Enterprise)15:41 - Nudge Nudge Wink Wink - Monty Python (YouTube)19:56 - What's the point of a Reservation - Seinfeld (YouTube)

Whenever you start something, especially a business it's important to know why you're doing what you're doing. Having strong opinions, standing for something, can help tremendously when it comes to making crucial decisions and creating super-fans.Show Notes03:27 - Embrace Constraints (Getting Real)04:09 - Signal v. Noise04:18 - It Doesn't Have to Be Crazy at Work04:44 - Signal v. Noise is closed.08:24 - Citizens United v. FEC (Wikipedia)09:31 - Oracle11:07 - Pinkberry11:35 - Pinkberry sold to Cold Stone owner (CNBC)12:38 - Basecamp Launches (Signal v. Noise)14:38 - r/faxmachines (reddit)22:07 - Badass: Making Users Awesome - Kathy Sierra (Bookshop.org)25:53 - Tesla Model S Plaid

"There're just not enough hours in the day!" This is probably the most common excuse people give for not starting something. Well, guess what. There most definitely are a few hours you could probably squeeze in here and there. And, we're not saying you have to quit your day job to do it!Show Notes02:10 - Fortnite02:21 - Tetris Effect07:57 - Set Boundaries (Shape Up)09:37 - Jerry Maguire "Who's Coming With Me?" (YouTube)15:13 - How Millennials Became The Burnout Generation - Anne Helen Peterson (BuzzFeed News)19:40 - Gary Vaynerchuk23:43 - Stripe

This week Jason and David discuss the essay titled "Start Making Something." It's only when you start building something the real insights come. Until then, all you have is just an idea. We also talk about Stanley Kubrick films and Jason introduces groundbreaking concepts like perforated pizza and "The Mysterious Cat."Show Notes06:04 - Getting Real17:22 - Collections20:44 - Stanley Kubrick (IMDb)20:57 - 2001: A Space Odyssey (IMDb)21:10 - Music Box Theater22:10 - The Shining (IMDb)22:24 - The reason why Stephen King hated Stanley Kubrick film 'The Shining' (Far Out)

Basecamp was originally designed as a way to manage 37signals' client work and its success can be credited to the fact that it was designed to scratch a very specific itch by the people with that were itching. Now, we're not saying that building something for others is necessarily a bad way to go about things, but building for your own needs has huge advantages.Show Notes 06:15 - "The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don't mean that in a small way, I mean that in a big way, in the sense that they don't think of original ideas, and they don't bring much culture into their products." - Steve Jobs in Triumph of the Nerds (PBS)12:53 - Hotwire13:57 - Not invented here (Wikipedia)14:26 - Mary Kay Ash (Wikipedia)18:12 - Second-system effect (Wikipedia)21:35 - Minimum viable product (Wikipedia)21:42 - Making sense of MVP - Henrik Kniberg23:55 - The Homer (Simpsons Wiki)

This week we discuss the importance of doing meaningful work. At least meaningful to you. What you do is your legacy, but that doesn't necessarily mean you have to change the world. You just need to be doing something that changes YOUR world.Show Notes03:28 - Bullshit Jobs: A Theory - David Graeber (Bookshop.org)04:37 - Drudge Report04:38 - craigslist05:01 - Flip Video (Wikipedia)05:29 - iPod touch07:46 - Rails08:55 - Ta-da List11:45 - Stoicism (Wikipedia)13:47 - Aol.16:44 - stripe17:31 - Braintree18:07 - shopify19:01 - Paul Graham19:36 - Viaweb (Wikipedia)20:34 - Squarespace21:21 - Stratechery

"Entrepreneur" sounds really fancy. Like a member of some exclusive club. But, what we're really talking about is just someone who starts something. Is it time to retire this word? Is there a better word to replace it? Can a business podcast go 30 minutes without talking about Steve Jobs, luxury cars, and watches?Show Notes09:42 - Andon (Wikipedia)11:23 - Nürburgring 24 Hours (Wikipedia)17:14 - The E Myth Revisited - Micahael E. Gerber (Bookshop.org)20:51 - Monolith Titan Conical Espresso Grinder23:19 - Saddleback Leather23:34 - How to Knock Off a Saddleback Leather Co. Briefcase (YouTube)

Working long hours, putting in overtime, logging on on the weekends, have become badges of honor, but there's a big difference between work and getting stuff done. This week Jason and David push back against this idea of workaholism.Show Notes01:37 - Six-week cycles (Shape Up)02:46 - On Apple's monopoly power to destroy HEY (Signal v. Noise)09:10 - Oura Ring10:47 - Test-driven development (Wikipedia)12:50 - An Inside Look at Google's Best Employee Perks (Inc.)17:12 - Paid Time Off (Basecamp Employee Handbook)24:19 - Summer Hours (Basecamp Employee Handbook)

Basecamp has always prided itself on staying small and lean. But, with two major products, we're going to change that. The question when looking to grow, however, is "why?"Show Notes03:08 - Highrise03:09 - Campfire03:10 - Backpack07:18 - Software as a service (SaaS)09:41 - Slack: Getting Past Burnout, Busywork, and the Myth of Total Efficiency - Tom DeMarco13:33 - Hill Charts14:23 - Ryan Singer17:52 - Citizen Kane18:15 - "Growth for the sake of growth is the ideology of the cancer cell." - Edward Abbey

People put too much stock in making long-term plans, but let's call them what they really are: guesses. On this episode we discuss deadlines, business plans, world domination, and Dungeons & Dragons.Show Notes01:06 - Dungeons & Dragons01:20 - Mind Flayer02:00 - Six-week cycles (Shape Up)05:54 - The meaning of a bet (Shape Up)07:23 - Shape Up08:32 - Setting the appetite (Shape Up)09:57 - "Plans are useless, but planning is indispensable." - Dwight D. Eisenhower12:29 - Carlos Segura - Segura, Inc.12:43 - S Corporations15:24 - The deal Jeff Bezos got on Basecamp (Signal v. Noise)16:51 - Blue Origin19:04 - “The reason that most of us are unhappy most of the time is that we set our goals—not for the person we’re going to be when we reach them—we set our goals for the person we are when we set them.” - Jim Coudal quoting Dan Gilbert (Creative Mornings Chicago)19:12 - Coudal Partners19:12 - Field Notes20:59 - Key Performance Indicator (KPI)21:01 - Objectives and Key Results (OKR)

"Fail early and often." You hear this all the time in the tech start-up world. Failure has long been held up as a badge of honor for new start-ups. This week Jason and David take on this idea and make a pitch for learning from your successes instead of your mistakes.Show Notes06:22 - Backpack06:29 - Highrise10:39 - Adobe Creative Cloud12:27 - Campfire12:31 - Slack16:28 - HEY for Domains18:16 - Work at Basecamp20:33 - Hire good writers (Getting Real)20:38 - Hire managers of one (Signal v. Noise)23:09 - Microsoft Project27:04 - Remote: Office Not Required

We continue our revisit of Rework with the essay, "Ignore the Real World." Topics include new ideas failing, risk avoidance, and Marvel movies.Show Notes09:13 - HEY16:49 - Black Widow19:54 - Ruby on Rails

In this episode we dive deep into the introduction and chapter 1 of Rework, The New Reality.Show Notes02:09 - It Doesn't Have to Be Crazy at Work02:14 - Remote: Office Not Required05:15 - Zoom05:35 - [email protected]:52 - JavaScript11:18 - HEY11:53 - Ruby on Rails12:37 - Shopify13:07 - GitHub13:07 - Airbnb13:08 - Twitch18:05 - Stripe Atlas18:37 - Squarespace20:50 - Upwork28:11 - FAANG30:50 - Bookshop.org

Rework is coming back for season 2 this September! In the meantime here's a little bonus to tide you over. Back in the late 90s and early 2000s, during the dot com bubble, Basecamp cofounders, Jason Fried and David Heinemeier Hansson both had run-ins with venture-backed tech startups. These experiences would form many of the ideas later published in Rework.Show Notes03:27 - Leo Burnett03:54 - Daily Rush04:03 - 37signals04:15 - Quokka (the animal)04:54 - The Around Alone11:38 - Basecamp18:18 - Ernest Kim18:18 - Carlos Segura19:12 - Copenhagen Business School19:40 - Competitive Strategy: Techniques for Analyzing Industries and Competitors by Michael Porter21:34 - Bitcoin21:34 - Ethereum21:34 - NFT22:34 - Skype22:35 - Zendesk22:39 - Ruby on Rails24:24 - Ammon Haggerty24:40 - Josh Ulm24:59 - John Johnson25:36 - An Oral History of Quokka, The Company That (Almost) Shook Up Sports - Sportico

Tibet Sprague is a "communitarian technologist" with a vision for building companies and communities outside of investor-driven, for-profit systems. His current project is Hylo, an online platform for collaboration that's governed by its users.Show Notes"Truss the Process" and "Success is Surviving," our episodes on pay equity - 00:18"Coops: The Next Generation" and "Exit to Community," our episodes about cooperatives - 00:21Hylo - 00:29Tibet Sprague on Twitter - 1:08Terran Collective - 1:30NRG acquired One Block Off the Grid (renamed Pure Energies Group) in 2014 - 4:10Holo - 7:48Announcement about Holo giving Hylo to Terran Collective - 9:08Sociocracy for All - 17:30"Mass vaccination site in Gary draws Chicago-area residents" (Chicago Tribune) - 24:32"Gary, Indiana" from The Music Man - 24:42Tibet's List of ResourcesProsocialReinventing OrganizationsFree, Fair, and Alive: The Insurgent Power of the CommonsEmergent StrategyMore books, articles, and resources can be found on Terran Collective's website.

How Basecamp's Michael Berger approached accessibility during the development of HEY, including collaborating with a blind Basecamp user on accessible features that ultimately improved the experience for everyone.Show NotesMichael Berger on Twitter - 00:52Web Content Accessibility Guidelines - 3:49 Apple's Voiceover - 5:32JAWS - 5:39NVDA - 5:41Scott Ballard-Ridley on Twitter - 12:47HEY for Work - 18:32Ruby on Rails Core Team - 23:33thoughtbot - 23:44Aspiritech - 24:12CSUN Assistive Technology Conference - 26:29HEY's Accessibility page | Michael's write-up of his work on HEY - 29:51Wailin's tweet complaining that Shaun doesn't insert enough airhorn - 30:10Adam Stoddard on Twitter - 30:43Manos: The Hands of HEY - 30:50

When Robin Petravic and Cathy Bailey bought Heath Ceramics from the company's founders in 2003, they promised to keep the dinnerware maker and its manufacturing workforce in its home base of Sausalito, California. The pandemic provided an opportunity for Heath to recommit to this pledge and create a Living Wage Initiative, which in turn prompted a radical overhaul of the company's 401(k) program. Robin Petravic comes on Rework to talk about walking the walk on equity, resilience, and equipping Heath for the next 200 years.Robin and Cathy wrote about the Living Wage Initiative in Heath's January newsletter.Show NotesHeath Ceramics website | Instagram - 1:02"Edith Heath: A Rebellion in Clay" (KCET, 2019) - 1:14"A New Year, 166 New Owners" - 6:30"Marin County's intensive effort drove down a COVID surge among Latino residents" (San Jose Mercury News) - 10:46MIT Living Wage Calculator - 15:46Eau de Space - 25:16

Upsolve makes a free tool that automates the process of filing for Chapter 7 personal bankruptcy. The organization is an atypical tech startup that's also an atypical non-profit. Co-founder and CTO Mark Hansen comes on the show to talk about how Upsolve alternately embraces and subverts the norms of the tech and non-profit worlds, and why the "right" corporate structure won't necessarily prevent an organization from causing harm.Show NotesUpsolve website | Twitter - 00:40Mark Hansen on Twitter - 00:48"HHS failed to heed many warnings that HealthCare.gov was in trouble" (Washington Post, February 2016) - 1:52Rohan Pavuluri on Twitter - 2:28Jonathan Petts on Twitter - 2:29A 2014 study by the Consumer Financial Protection Bureau found that many payday loans trap borrowers in revolving debt - 3:45Upsolve's explanation of a bankruptcy discharge - 5:37Upsolve's explanation of the "meeting of creditors" - 8:17The Legal Services Corporation's Technology Initiative Grant Program - 10:17Philadelphia Legal Assistance - 10:22Certified B Corporation - 10:32Sidewalk Labs - 12:00"YC-backed Upsolve is automating bankruptcy for everyone" (TechCrunch, January 2019) - 13:28Yvon Chouinard's 2019 interview in Fast Company - 20:28

In 2016, software infrastructure consulting firm Truss made salaries transparent across the entire company. Salaries were revealed internally for all employees, from the executives on down. In this episode, Truss CEO Everett Harper and COO Jen Leech talk about why and how they approached their salary transparency project, and how they've adapted this system as the company has grown.For more details, check out Jen's write-ups of the project on the Truss company blog: "Why We Made Salary Transparent" and "How We Made Salaries Transparent."Show Notes Truss website | LinkedIn | GitHub | Twitter - 00:30Everett Harper's bio | @everettharper | Jen Leech's bio | @jennifermleech - 1:20Buffer's policy on open salaries - 3:27"The True Story of the Gender Pay Gap," a 2016 Freakonomics Radio episode - 3:47"Demystifying the Gender Pay Gap: Evidence from Glassdoor Salary Data" - 4:52Dreyfus model of skill acquisition (Wikipedia) - 6:43

Imagine if gig workers like rideshare drivers or grocery shoppers were compensated for their labor through ownership stakes in the Lyfts and Instacarts of the world. Imagine if companies distributed profits not just to founders and investors, but to their employees and customers. Start.coop is an accelerator for startups that are doing just this—reimagining concepts like scale, investment, and governance under a cooperative ownership structure, and trying to create a more equitable economic system in the process.Show NotesExit to Community - 00:13Start.coop | Twitter | LinkedIn - 00:37Greg Brodsky on Twitter | LinkedIn - 00:54Greg's dad, Howard Brodsky - 1:25Greg was on the board of directors of the Cooperative Development Institute, a nonprofit for coops - 1:38Start.coop's graduates - 2:29Jessica Mason on Twitter | LinkedIn - 2:5440 Acre Cooperative - 5:31The U.S. Federal Reserve says the typical white American family has 8x the wealth of the typical Black family - 6:50Equitable Economy Fund - 7:20Driver's Seat Cooperative - 11:11Twitter discussion about imagining Apple as a coop - 12:56

Basecamp co-founders Jason Fried and David Heinemeier Hansson talk about HEY World, a new feature of the HEY email service where customers can create a super simple blog. HEY World has no templates, no endless scroll, no ads, no trackers, and no JavaScript. It represents Basecamp's attempt to create a Web 1.0 typewriter for our current digital age. In this episode, we talk about the return of blogging, countering abuse, and the sunsetting of Basecamp's long-running Signal v. Noise blog. Stay tuned until the end for a chance to win some Basecamp bucks! And by Basecamp bucks, we mean actual American dollars. Show NotesHEY - 00:17Jason's post announcing HEY World - 00:22Signal v. Noise - 00:34The dumpster fire project - 2:02Jason on HEY World - 3:10David on HEY World - 3:13"Pick A Fight (on Twitter)," a vintage episode about David's relationship with Twitter - 3:28"100% Facebook-Free," our episode about getting Basecamp off Facebook and Instagram - 4:40"Two Weeks," our episode about launching HEY and running afoul of Apple - 5:21Berkshire Hathaway's website - 18:23The.Ink, Anand Giridharadas' newsletter - 18:45The Lefsetz Letter - 20:21HEY's Screener - 27:20HEY's Shield - 27:44Basecamp's "Until the end of the Internet" policy - 30:56Greymatter - 31:34David and Jason talk about how they met via email in this episode - 31:58

Equilibria, a company that makes CBD products for women, has a team of dedicated dosage specialists who do one-on-one consultations with customers. During the pandemic, this team has taken on an unprecedented amount of customer support—bearing witness to the heightened stress and anxiety that their customers are feeling around job security, caregiving, and family life. Equilibria's Marcy Capron Vermillion and Maia Reed come on Rework to talk about helping this team maintain their own stores of emotional energy.Show Notes"Women Tending to Their Basic Needs Is Not Self-Care" by Meredith Ethington - 00:12"This Is A Primal Scream," the New York Times' special report on American mothers' mental health crisis - 1:02Equilibria website | Instagram - 1:13Marcy Capron-Vermillion - 2:20Maia Reed - 3:39Illinois Women in Cannabis - 4:25Ellementa - 4:28Laura van Dernoot Lipsky of The Trauma Stewardship Institute - 12:12

A career climbing the ladder in tech and software left Jesse Noller feeling disillusioned and isolated. He found connection, community, and purpose in a different kind of complex distributed system—mushrooms. Today he's the proprietor of a spore-to-table business called The Humble Fungus. (Content warning: This episode mentions suicide.)For free and confidential emotional support, you can contact the National Suicide Prevention Lifeline at 1-800-273-8255.Show NotesJesse Noller on Twitter | Instagram - 1:02The Humble Fungus website | YouTube | Facebook - 1:10Community Food Share in Louisville, CO - 3:32The Humble Fungus "About Us" page - 14:12The Humble Fungus on Patreon - 20:50

Basecamp recently set out to do a carbon accounting, looking at the company's emissions, as well as meaningful ways to offset and mitigate those impacts. Jane Yang and Elizabeth Gramm, the two Basecampers who took on this daunting and nuanced project, come on the show to discuss not just the work itself, but how they've been processing the fear, skepticism, grief, and hope that come with trying to address the climate crisis.Show NotesThe United Nations 2018 special report on global warming of 1.5ºC (PDF) - 1:52"Why Air Quality Matters," David Heinemeier Hansson's presentation to the company about indoor air quality - 2:26The Uninhabitable Earth by David Wallace-Wells - 4:01Explainer on Scope 1, 2, and 3 emissions - 5:46Basecamp's former office in Chicago - 6:22"Spending in the Clouds," our episode about looking for savings on Basecamp's cloud services - 6:59Books by Basecamp - 10:18"Towards carbon negativity," Jane's first post about the project on Signal v. Noise - 10:56"Want to Do Something About Climate Change? Follow the Money" (NYT) - 13:05"You Never Forget George Pappageorge," our episode about closing the Chicago office - 16:25Microsoft's Sustainability Calculator for its cloud services - 17:59"Basecamp has offset our cumulative emissions through 2019," Jane's follow-up post on SvN - 22:09Cool Effect - 25:05GoClimate - 25:06ClimateAction.Tech - 26:08Wholegrain Digital - 26:35"The Chicago plant that sparked a hunger strike amid environmental racism claims" (The Guardian) - 27:04350.org - 27:38Elizabeth's Reading RecommendationsA January 2021 article by David Wallace-Wells about the pandemic and climate changeWhat We Think About When We Try Not To Think About Global Warming, Per Espen StoknesHope and Grief in the Anthropocene, Lesley HeadThe Sixth Extinction, Elizabeth KolbertThe Ecology of Wisdom, Arne NaessThe Mushroom at the End of the World, Anna Tsing<

Comfort and joy were in short supply this year, but we're doing our best to end 2020 on a cozy note. Merissa of Basecamp support talks about surprising customers with gifts throughout the year, whether it's to thank them for their fandom or apologize for a disappointing experience. Then Wailin shares a few items from her 2020 gift guide, and Joan of Basecamp customer support reviews a scented candle. Wishing all of our listeners a restful holiday season, and we'll see you in 2021!Show NotesFabric in Flames - 00:35love languages - 3:15Basecamp merch store - 6:15Elami - 10:42Voluspa - 14:29Packed With Purpose - 15:32Gift Boss - 15:58Greetabl - 16:15Barefoot Dreams blankets - 17:13Minky Couture blankets - 17:19Oprah's Favorite Things - 17:35Barefoot Dreams CozyChic Lite Circle Cardigan - 19:05Glerups slippers - 19:28Solo Stove - 20:06Corksicle Classic stemless wine tumbler - 20:25Parks Project x Rumpl sherpa blanket - 20:46Spindrift subscription - 21:25Mason Cash cane mixing bowls - 21:46Neogen A-Clear Soothing Clear Spot Patch - 23:06Ello Tidal 20-ounce Glass Tumbler with Lid - 23:58Joan Stewart on Twitter - 24:35Shaun reviewed the Boy Smells "Polyamberous" candle in our previous episode - 24:48Kacey Musgraves "Slow Burn" collection - 25:53IKEA's special edition candles - 26:18"Amber" by 311 - 27:45

HEY launch, App Store, we can’t take it anymoreAntitrust, masks a must, let’s go eat the upper crustComfy pants, TikTok dance, POTUS rants, protest chantsCOVID cruise can't disembark, David's back in DenmarkWe didn’t start the fire—well, in this case we did.Show NotesAndy Didorosi on Twitter - 00:09"Meet Andy," our episode about Andy joining Basecamp - 00:18Signal v. Noise - 00:33Adam Stoddard on Twitter - 1:36HEY - 2:22H.E.R.L. - 2:50The dumpster fire livestream - 4:38Detroit Bus Company - 5:59Nathan on Twitter - 6:48Raspberry Pi - 9:10Recycle Here (Facebook) - 12:30Ben Wolf of Ferrous Wolf Fabrication (Instagram) - 14:42Monica Dubray - 14:51Eric Froh (Instagram) - 14:53Josh Bacon on Twitter - 15:03"The Making of a Dumpster Fire" (SvN) - 25:31Polyamberous candle from Boy Smells - 29:08Kacey Musgraves collab with Boy Smells - 29:33

Basecamp is winding down a busy year with one more thing: the rollout of its HEY email service for the workplace. Co-founders Jason Fried and David Heinemeier Hansson talk about privacy, marketing, onboarding, and the other considerations that went into making HEY for Work. They also reflect on the roller coaster ride of the last year.Show NotesHEY - 00:41HEY for Work - 00:46Jason Fried on Twitter - 00:56DHH on Twitter - 00:57HEY's spy pixel blocker - 14:12"The Spy Who Emailed Me," one of our episodes about tracking pixels - 14:35"Two Weeks," our episode about the chaotic launch of HEY - 17:05"Winston Sat At His Computer," one of our episodes about worker surveillance - 19:24"Don't Promise" (Signal v. Noise) - 27:16DHH did not write this copy about hygge for the Danish tourism board - 32:48