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Dr. Sabrina Starling
You work hard in your business. On the Profit by Design Podcast, we ask the BIG question: What has your business done FOR YOU lately? Join Dr. Sabrina Starling, The Business Psychologist™ and founder of Tap the Potential weekly, as she brings you tips, tools and strategies to support YOU in making intentionally profitable AND sustainable business decisions to live the lifestyle you desire. After all, work supports life, not the other way around. Dr. Sabrina is the author of the The 4 Week Vacation® and the How to Hire the Best Series. Profit by Design is a Tap the Potential Production.
Total 330 episodes
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75: 3 Simple Steps to Take Your Life Back from Your Business

75: 3 Simple Steps to Take Your Life Back from Your Business

If you’re working too hard for too little return and struggling with entrepreneurial burnout, you don’t want to miss today’s episode with Dr. Sabrina. Dr. Sabrina reveals 3 simple steps to take your life back from your business. These are tangible action steps that you can do right away so that in just 7 days, you’ll be experiencing a better quality of life than you’ve likely experienced in quite some time. Who doesn’t want that?     At Tap the Potential we know you want to be freed from the constant demands of your business. In order to do that, you need a business that supports your life vision.    The problem is you have a cash-sucking business taking over your life, leaving you frustrated and discouraged. We believe work supports life, not the other way around.   We understand you are paying a team AND you’re STILL having to do it all. There should be accountability. It shouldn’t be this hard, which is why, through our proprietary coaching system we help thousands of business owners like you have more time for what’s important to them and grow profit by 300-800%.   Here’s how we do it: First, take our Assessment at Tap the Potential.com/Assessment Next, meet with our Success Team Lead to debrief your results. Then, join our Better Business, Better Life Program™   By the end of your first year in our Better Business, Better Life Program™, you will have more time for what matters to you and more money in your bank account than you’ve ever had before.   Start by taking our Assessment at Tap the Potential.com/Assessment   It’s time you stop working so hard for so little return and take your life back!   Show Highlights:   If our mindset is not in the right place, we end up treating the business and teaching those around us (team members, our clients, our customers) to rely on us for everything. This is how entrepreneurs become the bottleneck. What served us well in early entrepreneurship is no longer serving us as the business matures. The 3 Simple Steps to Take Your Life Back are: Recognize that your mindset has to shift. Practice being unavailable in your business. Assess the weaker points in your business with Tap the Potential’s Business Assessment   Dr. Sabrina walks through and thoroughly expounds on each step. What steps are you going to take? Dr. Sabrina would love to hear the steps you take. Post your action steps in the Profit by Design Podcast Facebook group.       Links and Resources:   What do you need to do next to take your life back from your business?  Take our Assessment at: https://www.tapthepotential.com/assessment   Get the Book!! How to Hire the Best - Contractors Editionwww.TapThePotential.com/book   How to Hire the Best Toolkit www.TapThePotential.com/Toolkit         Dr. Sabrina’s WEBSITE Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!   For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/   Facebook Group: https://www.facebook.com/groups/ProfitByDesign/   Books Mentioned: How to Hire the Best -...
30:3113/02/2020
74: How to Make Your Time Worth $10,000 an Hour

74: How to Make Your Time Worth $10,000 an Hour

If you’re finding yourself wading through the weeds of your business and finding it difficult to follow through with your intentions, then this episode is for you! Dr. Sabrina shares insight into a mindset that helps you grow your business. She explains the difference between a high-value activity and a low-value activity and introduces tools that help you to stay focused on those highest value activities that grow your business.    If you’re needing help with staying on track or if you’re just looking for some fresh inspiration, listen in as Dr. Sabrina provides strategies to get the most out of your time and effort so that you can make your own time as an entrepreneur and as a business owner worth $10,000 an hour.   Show Highlights:   What are the things going on in your business that you really like, that are going well, and where you really shine? What are the things going on in your business that you don’t like, that you find frustrating, and that make you feel bad? Everything that is going well right now is the result of $10,000 an hour thinking and ON your business actions you have taken in the last few years. Everything that is not going well right now is the result of a gap. This is where there is a need to put focused attention on either the strategy, or the systems, or the people in your business. Strategies, systems, and people fall into the realm of $10,000 an hour activity. What is going on in your life? The fallout of what goes on in the business impacts our life. Creating an asset is an example of $10,000 an hour activity. The return on investment of your time and energy will be realized over the long-term. What’s the most valuable thing that I could do right now that could have the greatest impact? Dr. Sabrina shares a personal story that led her to asking herself this question. It has become the go-to question that helps pull her out of the proverbial weeds. Another powerful question to ask yourself is, “What’s the one thing I can do such that everything else will be easier or unnecessary?”  Ask yourself this question at the beginning of the week. The answer is your $10,000 an hour activity for the week. Dr. Sabrina invites you to take her 10-minute assessment to discover gaps in your business plan and the actions to take to close them. Dr. Sabrina explains the 80/20 principle. 20% of our time produces 80% of our results. Low-value activities squeeze out the time and mental space for the high-value activities. Value your time by delegating and systematizing. Work in your zone of strengths. Dr. Sabrina covers the lies we tell ourselves as entrepreneurs. Apply the 80/20 principle to serving your top 20% clients and customers.  Here are some distinctions between $10 an hour, $100 an hour, $1,000 an hour, and a $10,000 an hour activities. Team members should look at what they’re doing in the business. Be open to shift activities to the right person to do them. Here’s the importance of accountability and how to work it into your business plan.       Links and Resources:   Get the Book!! How to Hire the Best - Contractors Editionwww.TapThePotential.com/book   How to Hire the Best Toolkit www.TapThePotential.com/Toolkit   Interested in Tap the Potential’s Exclusive Small Group Coaching Program? The first step is taking our Assessment at  https://www.tapthepotential.com/assessment   Get Your 2020 Action Planner Now! The Pumpkin Plan Action Planner 2020 <a href=...
50:4806/02/2020
73: The Ups and Downs of Entrepreneurship with Rochelle Rizzi

73: The Ups and Downs of Entrepreneurship with Rochelle Rizzi

If you’ve ever felt alone or lost your way during your entrepreneurial journey, you’ll want to listen to this riveting and inspiring conversation between Dr. Sabrina and her guest, Rochelle Rizzi.   Rochelle Rizzi is a member of the Tap the Potential team and she also has her own business, Le Vrai Nord. Rochelle has a powerful story to share with you about her entrepreneurial journey. Rochelle’s story is one of losing yourself in your business, facing our greatest fears and rising again. You will resonate with many of the touch-points in her story.    As an entrepreneur, a writer, a systems-thinker, and motivational leader, Rochelle aims to be purposeful with her own life and a reliable, passionate partner to her own clients.   As a career, Rochelle is a marketing and operations strategist for her clients. Her love of culture, creativity, and communications brings together teams for measurable successes while having fun and building employee engagement.   Rochelle is the mother of four beautiful boys and lives between Tampa, Florida, and East Lansing, Michigan, traveling the world as much as possible in between all the basketball and baseball games.   Show Highlights:   Rochelle describes how she came up with her company name, its unique meaning to her, and the decision she made to reach out to Dr. Sabrina. The financial lessons Rochelle learned before she started implementing Profit First were devastating ones. Rochelle shares how she conceived her vision while frustrated. “What If” Dr. Sabrina divulges the dark point in her own life that solidified the need to create a business that didn’t rely on her. Why Rochelle has taken the 4 Week Vacation™ Pledge.  What’s it like to work with Tap the Potential? Rochelle details how it is important to her. Dr. Sabrina explains the draw of immutable laws. Be clear on who you are, what your business is meant to do, where your sweet spot is, and what kind of people you want to cultivate. Rochelle imparts the business wisdom she gained along her journey. Self-doubt sets entrepreneurs up to be extremely susceptible to depression in the low moments of our businesses. It is important to remember, especially during these times, that suicide and depressive thoughts are fleeting thoughts and these thoughts will pass. You are more than the success of your business! It’s important to surround yourself with the best people.       Links and Resources:   Want to work with Dr. Sabrina and the Tap the Potential team to transform your business into a highly profitable, great place to work and get your life back? The first step is taking our Assessment at  https://www.tapthepotential.com/assessment Get  the Book!! How to Hire the Bestwww.TapThePotential.com/book   How to Hire the Best Toolkit www.TapThePotential.com/Toolkit   Get Your 2020 Action Planner Now! The Pumpkin Plan Action Planner 2020 https://www.tapthepotential.com/planner       Dr. Sabrina’s WEBSITE Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!   For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/   Facebook Group: <a href=...
50:4930/01/2020
72: Little Known Secrets to Building a Profitable Business

72: Little Known Secrets to Building a Profitable Business

In keeping with the theme of “Designing for Profit in 2020”, Dr. Sabrina sits down with her guest, Christine Rico, to shed some light on things that we may not be thinking about in our business that have a pretty significant impact on whether or not we’re building a profitable, sustainable business.    Christine Rico is a good friend and colleague of Dr. Sabrina. She is the owner of CFO On Speed Dial and a fellow Profit First Professional. Christine is a financial consultant, business growth expert, and social entrepreneur who got her start in financial management while keeping the books for Cooperative Home Care Associates in the Bronx, NY more than 20 years ago. The Cooperative was then a start-up and is now the country’s largest worker-owned business. At CFO On Speed Dial, Christine and her team help business owners set and reach financial goals and build companies that are making healthy, sustainable food products, installing renewable energy systems, and growing high-impact consulting businesses. Christine works with companies to improve profitability, craft expansion plans grounded in the company’s overall goals and vision, and get the cash that businesses need to grow. She is on a mission to close the gender-revenue gap by helping women-owned companies accelerate growth.   Show Highlights:   Christine and Dr. Sabrina discuss a recent blog post of Christine’s, which celebrates growth in the number of companies owned by women but highlights the appalling percentage of revenue that these women-owned companies bring in. This is what she calls the “Gender Revenue Gap”. Growing your company in incremental steps for the short term may be reality, but you have to know where you’re going.  If you don’t have a big dream that you’re aiming for, it’s really hard to get outside of the day-to-day and what you think you can accomplish next. What is your big dream?  What impact would it have if your business is bigger? Christine shares her vision and the impact she hopes for with CFO on Speed Dial. Christine recommends reading Profit First by Mike Michalowicz for structure in how you think about cash in your business and gives an overview of her five fundamentals needed in order to move to the next level in business. Dr. Sabrina shares her own personal story about her introduction to the Profit First philosophy. The distinction between social impact and charitable giving and some ways we might be thinking about these in our business. Ideas on how to measure impact. Christine describes the role of a CFO. Checklist of infrastructure needed to scale a business.       Links and Resources:   Blog post mentioned   Get  the Book!! How to Hire the Best - Contractors Editionwww.TapThePotential.com/book   How to Hire the Best Toolkit www.TapThePotential.com/Toolkit   Are you on track to creating a highly profitable, great place to work that lets you take a 4 Week Vacation™?  https://www.tapthepotential.com/assessment  This Can Be Used As A Strategic-Planning Tool!   Get Your 2020 Action Planner Now! The Pumpkin Plan Action Planner 2020 https://www.tapthepotential.com/planner   Get Your FREE Wheel of Life Here! https://www.tapthepotential.com/wheeloflife   Dr. Sabrina’s <a href=...
38:5523/01/2020
71: Developing Emotional Intelligence as a Business Leader

71: Developing Emotional Intelligence as a Business Leader

Developing emotional intelligence as leaders, and specifically the ability to master our thinking, is critical as small business owners. If there’s an area in your business or your life where you’re feeling stuck, frustrated, or just not happy with the results you’re getting, you’ll want to listen to Dr. Sabrina Starling’s fascinating conversation with her guest on today’s podcast. Kim Ades is a good friend and long-standing colleague of Dr. Sabrina’s. She is also President and Founder of Frame of Mind Coaching™ and JournalEngine Software™. Kim is an author, speaker, entrepreneur, coach, and mother of five, and she has 15 years of experience coaching many of North America’s most respected leaders. She is recognized as an expert on performance through thought mastery. She uses her own unique philosophy and quirky coaching style to help her clients deal with core issues and shift their thinking in order to yield extraordinary results.    Show Highlights:   Kim explains the idea behind “thought mastery”: Every outcome starts with a thought. Both positive and negative thoughts will impact our performance and therefore, our outcomes.  It is possible to improve our results by simply changing our behaviors or the actions that we take, but there are many consideration before doing so! When you look at your life today, it’s a result of your thinking yesterday, and the preceding days. The results that we want are usually something tangible, but when we truly master our thoughts, we start to leverage our thinking not to get specific outcomes but to get certain feelings that supersede the idea of specific outcomes. Kim shares her personal story of how she became interested in coaching and thought mastery. When you’re holding on to a thought and cannot let it go, you have to first understand what it is that you’re really holding onto before you can move forward. We often have false beliefs that contradict our key desires. Our behaviors can directly contradict our deepest desires, and yet we continue to do them. We often take actions that take us away from what we really want. Kim describes the key signals that indicate someone’s thinking is not leading them  where they want to be going.  Pay attention to your emotional state! Kim and Dr. Sabrina reflect on trust within leadership and teams. Kim offers steps to take and questions to ask yourself to start working toward thought mastery.       Links and Resources:   Get  the Book!! How to Hire the Best - Contractors Editionwww.TapThePotential.com/book   How to Hire the Best Toolkit www.TapThePotential.com/Toolkit   Are you on track to creating a highly profitable, great place to work that lets you take a 4 Week Vacation™?  https://www.tapthepotential.com/assessment  This Can Be Used As A Strategic-Planning Tool!   Get Your 2020 Action Planner Now! The Pumpkin Plan Action Planner 2020 https://www.tapthepotential.com/planner     Dr. Sabrina’s WEBSITE Dr. Sabrina’s PODCAST -  PLEASE RATE & REVIEW!   For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/   Interested in Tap the Potential’s Exclusive Small Group...
34:1216/01/2020
70: Designing for Profit in 2020

70: Designing for Profit in 2020

If we aren’t designing our businesses and our lives in the direction that we want to go in, it’s too easy to let the business run everything. If this is a rut you’ve fallen into, or a rut you wish to avoid, listen in to Part 4 of 4 in the Strategic Planning Series as Dr. Sabrina and Mike hash out money and cash flow in both the business and personal life, and the concept of “break-even to thrive”.   If you missed the first 3 parts, be sure to go back and listen to them so you have all the tools and direction you need to make your vision for 2020 a reality.   Show Highlights:   The concept of “break even to thrive" includes so much more than covering expenses, employees, and costs of goods sold. It also includes appropriate budgets for growing the business, budgets for investing in efficiency, proper compensation for the owner and the A-player team members, and investing into the business. Clients that have been doing “Profit First” for 12-18 months discover they have more money in their compensation account than they’ve ever seen before, and often feel guilt. It’s hard to find money to attract A-players when you have tight cash flow. You must learn what you really need to feel good and for your team to be healthy and for this to be a great place to work. Don’t forget to budget for your own coaching, training, and the development of the team. Dr. Sabrina and Mike offer suggestions on how much to allocate and where to find that budget. Budgets for traveling to conferences often get overlooked, as do retreats. Retreats should not be treated as a luxury. Dr. Sabrina explains why she doesn’t suggest investing in all team members until you’ve really analyzed who you have on your team as A-player’s. It’s critical as business owners to invest in ourselves to get that higher level support. Investments in training and development should be bringing a return on the investment and it’s that return where the business starts to grow, you get better team members, and the whole business operation becomes more efficient through the investments in training and development. Mike discusses the wisdom of having a mindset shift if you’re prone to having the “shiny object” syndrome. Investing in things that you think will take you to the next level is not as important as investing in yourself and your employees. Dr. Sabrina shares her personal headspace when she first started investing in coaching. There’s a big “gulp factor” as you move from “break even” to “break even to thrive”. What did your business do for you in 2019? What do you want it to do for you in 2020? Where did our businesses fail us in 2019? Dr. Sabrina and Mike take turns being in the hot seat! Profit by Design Podcast is about designing businesses to support the lifestyle we desire. Mike shares his excitement about reading Jeffrey Gitomer’s latest book, Get Sh*t Done: The Ultimate Guide to Productivity, Procrastination, and Profitability and how he plans to implement the tools and tips to carve out the time he needs to push things forward. Dr. Sabrina and Mike share some tips about what has worked for them in reaching their goals.     Links and Resources:   Get  the Book!! How to Hire the Best - Contractors Editionwww.TapThePotential.com/book   How to Hire the Best Toolkit www.TapThePotential.com/Toolkit   Get Ready for 2020!! Are you on track to creating a highly profitable, great place to work that lets you take a 4 Week Vacation™?  https://www.tapthepotential.com/assessment  This Can Be Used As A Strategic-Planning
45:1709/01/2020
69: 2020 Strategic Planning, Part 3

69: 2020 Strategic Planning, Part 3

Welcome back to Dr. Sabrina’s end-of-year strategic planning series! This episode is all about your life! At Tap the Potential,  we believe work supports life and not the other way around.  Going into 2020 we need to be strategic about our life and how we set our business up to support the lifestyle that we want to have. What has your business done for you lately?   Go ahead and grab a notebook or journal and a pen, and be sure to write your answers down.   Show Highlights: Dr. Sabrina invites you to download the Wheel of Life tool to use during this episode and explains the concept behind it. How are you growing yourself as a person?  Completing the old process - this is an exercise shared by Dr. Sabrina from her first coach, Lisa Kramer. This gift-to-yourself is a powerful end-of-year exercise ritual that Dr. Sabrina has participated in for about 15 years.   Step 1: Look at all the different areas of your life that are reflected on the Wheel of Life and list out your wins, successes, and breakthroughs during 2019. Conversely, list out your losses, disappointments, and breakdowns in each area of the Wheel of Life. Step 2: Create the new. Write out your list of wins, successes, and breakthroughs that you want to have for 2020. Be very specific and write them as if they’ve already happened.  Step 3: Go through each area on the Wheel and rate your current satisfaction in that area. Lower numbers reflect lower satisfaction, higher numbers reflect higher satisfaction. Step 4: After rating each area of the Wheel, shade in your ratings. This gives you a visual image of your current experience in your life. If we think about the Wheel as a tire on the unicycle of life, if we have areas on our wheel that are not fully inflated, we’ll be in for a bumpy ride on this road of life. If we have low ratings across the Wheel, we’re having to go through life with a deflated tire. Consider picking out one area on the Wheel that you’ll be very intentional about improving in 2020.  What is it in your life that you’ll choose to focus on? Think through the actions that you need to take to increase your satisfaction with that area in your life. Dr. Sabrina discusses high-quality leisure time versus low-quality leisure time. In the book Digital Minimalism, author Cal Newport goes into all the different ways that we become addicted to social media, and the things that happen within social media that feed that addiction. Newport suggests that we get as strategic with our leisure time as we do with the way we plan our businesses. What is it that you’ve wanted more time for in your life in 2020? Start using that time that you intentionally carve out from your business to support your interest in those endeavors. Dr. Sabrina shares a few things that has set herself up for success on her current 4 Week Vacation™: She deleted all of her social media apps from her phone so that she does not have access. She has given thought to the leisure time activities that she wants to be intentional about pursuing. She has committed to being more strategic with her leisure time while on sabbatical. Creating a vision board for 2020 can be a profound activity in terms of insights and ‘A-ha’ moments. Start with old magazines and cut out the pictures that speak to you. Put those images on the vision board. Also, look for pictures that support your vision for 2020. You can design this board any way you wish. The more we hold our vision in front of us, the more likely we are to spot opportunities that will help bring that vision to fruition.    Links and Resources: Get  the Book!! How to Hire the Best - Contractors Edition<a href=...
26:5302/01/2020
68: 2020 Strategic Planning, Part 2

68: 2020 Strategic Planning, Part 2

Too many small businesses are suffering due to a lack of strategy. Too many small business owners are working way too hard due to a lack of strategy.  It’s easy as business owners to get bogged down in the weeds of business, doing the doing, and neglecting the why of what we’re doing and how we’re going to be more effective and more strategic. Join Dr. Sabrina on this end-of-year strategic planning journey to set yourself and your business up for greater success in 2020.  Go ahead and grab a notebook or journal and a pen, and let’s get started! Show Highlights: Vision 2020 for yourself: How do you want to experience it? Dr. Sabrina asks a powerful question. Take notes during the coming week on the thoughts and ‘A-ha!’ moments you experience around this question. Start the question with your personal life, rather than your business. Consider pausing the show, and write down your answers right now and see what comes up. Be sure to write in present tense. Dr. Sabrina suggests different aspects of your business that need to be considered. Now think about the different aspects that will support your business in being healthier, stronger, and that will give you a better quality of life. Think through profitability. Imagine that it’s December 31, 2020, and you have really strong systems in place in your business. Every team member, including the owner, deserves the opportunity to be away from the business and their role be covered. You need to design your business that can operate independently of any one team member, including the business owner. Business owners who have strong systems and a great team in place are well-positioned to take a 4 Week Vacation™, or simply be away from the business to pursue other interests or take care of things in the family that needs attention. Look at your leadership. In small business, our culture is a direct reflection of us as a business owner. Imagine again that it’s December 31, 2020, and you have built a top-performing team. You no longer feel like you’re having to scramble to cover open positions. You have A-players who are working together to create a highly profitable, great place to work. You have highly-engaged team members in the right seats in the business working from their strengths. They know and support the team’s goals. Allow yourself to embrace that vision and experience what it would feel like. What do you want to move forward and accomplish? Zero in on what would have the greatest impact for you on the experience that you want to be having as the owner of the business. Dr. Sabrina shares some of her own vision for 2020. Links and Resources: Get Ready for 2020!! Are you on track to creating a highly profitable, great place to work that lets you take a 4 Week Vacation™?  https://www.tapthepotential.com/assessment  This Can Be Used As A Strategic-Planning Tool! Get Your 2020 Action Planner Now! The Pumpkin Plan Action Planner 2020 https://www.tapthepotential.com/planner Get the Book!! How to Hire the Best - Contractors Editionwww.TapThePotential.com/book How to Hire the Best Toolkit www.TapThePotential.com/Toolkit Dr. Sabrina’s WEBSITE Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW! For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - <a href=...
18:5626/12/2019
67: 2020 Strategic Planning, Part 1

67: 2020 Strategic Planning, Part 1

You’re invited to join Dr. Sabrina on a strategic planning journey on the podcast over the course of the next 4 weeks. Dr. Sabrina and Mike have an episode lined up for January around “Designing for Profit in 2020. Leading up to that, Dr. Sabrina will be taking us through a process of reflecting on what we have learned during 2019, focusing on wins and successes and using insights from that to set us up for even more success in 2020.   You’ll want to grab a notebook or journal and a pen to capture your insights. You’ll also want to hear her explain the science behind why it’s so important to write your answers down!    Show Highlights:   As you reflect on 2019, consider these questions as a way to own your wins and successes: How did you improve the profitability of your business this year? Did you increase the revenue in your business this year? What did you do to improve your service delivery, particularly with respect to your top clients and customers? What did you do with respect to your hiring? Did you fire anybody this year? Did you release any team members who were not a good fit and help them find opportunities elsewhere? Did you hire some A-players? Did you improve your systems for attracting and hiring A-players? Did you improve your team? Did you do anything to help your employees grow and support them in their personal development? Did you do anything this year to increase your emotional intelligence as leader? What did you do to make your marketing more effective and more efficient? How did you make better use of your marketing dollars? Have you taken more time off in 2019 than you have in the past? What have you already put in place that you want to do more with in 2020? What are the projects you’ve been working on, that are almost done, but not quite there? What do you need to complete? Identify the things that you have put in place this year that are working exceptionally well. Identify the things that did not work so well or did not bring the expected results, and consider cutting those things. What could you stop doing in 2020? Think about the lessons you learned as you conducted business in 2019. What insights did you have that you can take forward and build on? What were the breakdowns?  What didn’t go well? What did you put in place to improve it? If you haven’t put anything in place, consider this as part of your strategic planning for 2020. Dr. Sabrina discusses why and how to identify your top clients.   Links and Resources:   Get Ready for 2020!! Are you on track to creating a highly profitable, great place to work that lets you take a 4 Week Vacation™? https://www.tapthepotential.com/assessment   Get Your 2020 Action Planner Now! The Pumpkin Plan Action Planner 2020 https://www.tapthepotential.com/planner   Get  the Book!! How to Hire the Best - Contractors Editionwww.TapThePotential.com/book   How to Hire the Best Toolkit www.TapThePotential.com/Toolkit   Join Tap the Potential’s Exclusive Small Group Coaching Program:  Start your journey with us by taking our Assessment: www.tapthepotential.com/assessment   Dr. Sabrina’s WEBSITE Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW!   For Resources & Tools from Sponsors - <a href=...
30:5519/12/2019
66: Fiercely Loyal: Retaining A-Players with Dov Baron

66: Fiercely Loyal: Retaining A-Players with Dov Baron

What are the secrets to retaining A-Players? It comes down to loyalty. In today’s episode, Dr. Sabrina interviews loyalty expert Dov Baron to uncover the keys to building loyalty among our most valued team members. Some of these insights will surprise you!    Dov Baron has been twice cited as one of Inc. Magazine’s “Top 100 Leadership Speakers to Hire”, also cited in the “Meeting and Event Professionals Guide to the Top 100 Motivational Speakers”, and he’s been named as one of the “Top 30 Global Leadership Gurus”. Dov is a man with a finger on the pulse of the evolving world of NextGen Leadership. He’s a best-selling author of several books. His latest book is Fiercely Loyal: How High Performing Companies Develop and Retain Top Talent. He is the host of the National US TV show, “Pursuing Deep Greatness with Dov Baron” on Roku TV, and the host of the number one podcast for Fortune 500 listeners globally, “Dov Baron’s Leadership and Loyalty Show” on iTunes. It’s also carried by FM and AM radio stations across the United States. Dov also writes for, and has been featured in, many industry magazines, including being featured on CNN, CBS Small Business Pulse, SHRM, Yahoo Finance, Boston Globe, Business in Vancouver, USA Today, CEO, Entrepreneur, and many more.    Show Highlights:   The biggest mistake leaders often make is assuming millennials are not loyal. The biggest part of communication is listening. You have to listen! Millennials stay in a job for 1.2-1.5 years, so you need to retain them in order to get your investment back. Salary no longer buys loyalty. Something you need to know: Many top-talent millennials would rather work for you  than a large corporation. Dov explains why. How moving employees around based on their interests and new opportunities can be beneficial. Today’s young people learn differently than we did, and that impacts training. Dov explains why every business needs a “Chief Relationship Officer”. You must invest in your people-learning, emotional intelligence, and how to communicate better.  Building relationships are crucial. When AI takes over a lot of jobs, you’ll be out of business very fast if you don’t learn to build relationships with the people who run the AI. Dr. Sabrina and Dov discuss employees that are a good fit, and those that are not. It’s important and compassionate to help someone along to their next opportunity if they are not a good fit in your business. They will respect this and have good things to say about you and your business once they have moved on. They become evangelists for your organization. Dov addresses the root of the fear of conflict, which is rejection. There’s nothing wrong with conflict, it’s the framework that is wrong. We often learn unhealthy models of conflict. You have to learn healthy models of conflict, and that requires listening, and hearing the other context.  Conflict resolution is the ability to hear the context of the other person. Context isn’t present tense, it’s always history, and they may not know it in that moment. Dov describes an exercise to trigger the release of oxytocin that doesn’t involve touch, and why oxytocin is important.  You don’t have reciprocal vulnerability with an acquaintance, but you do have it with a friend. It’s the willingness to confront where you disagree.  Conflict has such negative connotations, so changing the word to “dialogue” or “narrative” can help create a safe space for team members to come forward and address points of disagreement. Encourage intelligence in your organization. Rebrand a conflict as an “intelligence exercise”. Dov shares a compelling story and discusses the importance of vulnerability. Show up, be real, and be authentic.   ...
56:1012/12/2019
65: The Self-Reliant Entrepreneur with John Jantsch

65: The Self-Reliant Entrepreneur with John Jantsch

Author of several entrepreneurial classics, John Jantsch joins Dr. Sabrina on today’s show to discuss his latest book, The Self-Reliant Entrepreneur. This book reflects on John’s own entrepreneurial journey and the sources of inspiration that he found along the way. The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business taps into the wisdom of 19th-century transcendentalist literature to provide daily encouragement and powerful questions to support us in remaining fiercely self-reliant while chasing our own versions of success. Get ready for a fun and deep conversation, during which Dr. Sabrina and John ask each other powerful questions from The Self-Reliant Entrepreneur. You’ll get an inside glimpse into their respective worlds, their entrepreneurial journeys and what each is working on for the coming year. John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, Duct Tape Selling, The Commitment Engine, and SEO for Growth. In addition to his own writing, speaking and consulting career Jantsch is a podcasting pioneer, with a continuous string of weekly podcast episodes dating back to the summer of 2005. He has interviewed thousands of guests and appeared on the other side of the mic, as a guest, hundreds of times. Dr. Sabrina was a recent guest on John’s Duct Tape Marketing podcast. Show Highlights: John’s previous books were “how-to’s”, but he had a desire to write a book that was more of a “why-to”. His mission has always been to bring life back into being an entrepreneur. John describes the basis for his book, Ralph Waldo Emerson and Henry David Thoreau, and how the 1850s was one of the first counter-culture periods in America. We have to develop a level of trust and stop letting outside and subconscious voices control us.  This level of trust allows us to focus on the things we can control, which is how we show up and how we respond to everything that happens. A great deal of stress comes about by trying to control those things that aren’t in our control. Dr. Sabrina shares how we can develop self-trust and the two practices in her life that taught her to listen to her own voice: journaling and meditation. The Self-Reliant Entrepreneur ends each daily passage with a powerful question and provides us with an opportunity to think about life and circumstances from a different perspective. This can allow us to shift our mindset and yield new insights and opportunities for us. John reads the passage and question that corresponds with Dr. Sabrina’s birthday. What would you do if you knew you couldn’t fail? Dr. Sabrina divulges her next book: The 4 Week Vacation John’s answer is that every time he answers that question, he goes ahead and does it. Therefore, his answer is constantly evolving. He also relates that the next big challenge is to figure out a way to maximize his assets. Duct Tape Marketing is For Sale! A surprising challenge is figuring out who we are when we step away from the business that is so much a part of our identity. It’s important to have clarity around your mission. According to John, when people understand their true core values and they release the need to have a perfectly-refined purpose, the purpose will find them. Listening to her clients' needs is a way that helped Dr. Sabrina discover her gifts to share in the world. Stepping outside his comfort zone has enabled John to stretch and grow. Staying at the top of the mountain is beautiful scenery, but not much learning and growth happens there.  Links and Resources: Get Ready for 2020!! Are you on track to creating a highly profitable, great place to work that lets you take a 4...
35:4405/12/2019
64: Finding Success with the Unconventional Pumpkin Plan Strategies with Steve Dale

64: Finding Success with the Unconventional Pumpkin Plan Strategies with Steve Dale

Steve Dale has a story that you very likely will be able to relate to. Steve had mentors but easily admits that none taught him how to run a profitable business. He missed out on hours of family time and vacation because he knew how to bring in work. The only problem...the work consumed his life. When Steve discovered The Pumpkin Plan and Profit First, he recognized a different, more effective way to run a business.  Steve is a Pumpkin Plan strategist and a big ambassador for How to Hire the Best - Contractors Edition. It’s important to Steve to show other contractors a better, more sustainable path as an entrepreneur. Will they listen? Steve Dale is the owner/operator of Angle Contracting, LLC in Idaho. After college, he worked as a truck dispatcher and then tried a cubicle with no windows for a short time. He quickly realized working for others was not his cup of tea. After marrying and purchasing a home, he dove into home projects. He merged his love of construction projects with his business skills to build Angle Contracting.  Listen in to discover the realizations that moved Steve from working too many hours, missing time with his family, and unable to juggle his workload, to learning some lessons and becoming a firm believer in the unconventional strategies offered in  Profit First, The Pumpkin Plan, Clockwork and How to Hire the Best.  Show Highlights: How the “Special Sauce” in the Pumpkin Plan changed Steve’s business and family dynamics. Steve lists the negative health effects of working too hard and too long and not enjoying family time. There is a better way! Dr. Sabrina, Mike, and Steve discuss what to do when you have the desire to share these tools with family, friends, and business associates, and they aren’t seeing the opportunity. Steve shares a compelling story about letting go of a customer who would never become a “big pumpkin” and how he was able to retain that friendship. Respect and confidence are natural outcomes of this system. Burning out is whole-body: physical, mental, and spiritual. It is not sustainable to run a business that repeatedly burns us out.  Steve plans to coach and also work on his remodeling business to where he can have somebody run it for him. We must keep craft alive. There are a lot of people getting out of the trades because they’re aging out, and there are not enough people coming in. Dr. Sabrina shares a personal story about hope and the appreciation for the kids wanting to have a career in the trades. Mike addresses how bad companies generally produce bad employees, and how great places to work generally produce great employees. Being deliberate and intentional about the clientele you work with is a big part of creating a great place to work. When a business owner is not stressed out over dealing with a client that is not a good fit for your company, that frees up energy to focus on developing your team. Having both A-player team members and A-player clients is important in creating a great place to work. Links and Resources: If You’ve Been Wondering If You Can Take a 4 Week Vacation™, Check This Out!!! On Monday, December 2nd Mike Michalowicz is Joining Dr. Sabrina in the  4 Week Vacationer's Facebook Group for a FaceBook LIVE event! You Must Join the Group to Access the Live Event! Find Out How You Can Design Your Business to Run Without You Being There! Join this FaceBook LIVE event for more details on Breakthroughs in the Bayou Retreat coming in March 2020! Get Ready for 2020!! Are you on track to creating a highly profitable, great place to work that lets you take a 4 Week Vacation™? https://www.tapthepotential.com/assessment...
41:0828/11/2019
63: The Insider’s Guide to Writing a Book with Paul Brodie

63: The Insider’s Guide to Writing a Book with Paul Brodie

If you’ve ever wanted to write a book, you’ll want to listen in as Dr. Sabrina and Mike give the inside scoop of the back-end of the book publication process, sharing an inside peek into what actually goes into writing a book, getting it published, and what you need to know about after it’s published. This is going to be fun!   Dr. Sabrina’s guest today is Paul Brodie, the CEO of Brodie Consulting Group. As a book publisher, he helps coaches, consultants, speakers, and business owners share their story with a proven system. What makes Paul’s books different is his ability to explain complex ideas and strategies in a simple, accessible way that you can implement immediately.   Paul is a lifelong learner and earned an MA in teaching from Louisiana College and a BBA in Management from the University of Texas at Arlington. In his spare time he loves to read and write books, to travel, especially to Maui and Las Vegas, and he’s an avid sports fan. Paul is also a proud Rotarian and a member of the Greater Arlington Chamber of Commerce.   Show Highlights:   Paul shares the compelling story of how he came to be a publisher.  There’s more to writing and publishing a book; you have to market it. When writing, you need to stop overthinking everything.  The book doesn’t have to be huge, but you need at least ten key talking points, especially if the book is a business-type non-fiction. There’s an app where you can speak your book out if you prefer not to write it out. You would need to speak 10-12 minutes of audio for each chapter.  If you can focus on one talking point a day for two weeks, you can crank out a book. The main thing that readers want is something direct and to-the-point. They all want to connect with you. Remember though, that it’s not all about the front-end. The front-end gives you credibility. The back-end makes you money. Writing a book is not about a pitch or a script, it’s about genuinely caring about people. That comes across and you don’t have to be sales-y. Paul discusses the meaningful legacy-type books that he also publishes. Dr. Sabrina and Mike offer insight into writing as a therapeutic process. Paul has written a variety of different books and provides a moving example of a book he wrote that was especially therapeutic for him. “The Imposter Syndrome” For a final proofread of your book, one of the best things you can do is to speak your book out loud or record an audio version so that you can catch any final mistakes.  Paul covers the different forms of publishing, leveraging your services, the investment and recouping your investment. Links and Resources:   Get  the Book!! How to Hire the Best www.TapThePotential.com/book   How to Hire the Best Toolkit www.TapThePotential.com/Toolkit   Get Ready for 2020!! Are you on track to creating a highly profitable, great place to work that lets you take a 4 Week Vacation™? https://www.tapthepotential.com/assessment   https://www.tapthepotential.com   For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com   Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/     Facebook Group: https://www.facebook.com/groups/ProfitByDesign/   BE LISTENING FOR MORE DETAILS ON PUMPKIN PLAN LIVE IN EARLY 2020! ...
47:1021/11/2019
62: The Secrets to Tapping Into the A-Player Network with David Burkus

62: The Secrets to Tapping Into the A-Player Network with David Burkus

When it comes to attracting A-Players to your business, tapping into the networks of A-Players is key. But, what if you have exhausted your contacts? Then what? In her latest edition in the How to Hire the Best Series, Dr. Sabrina shares David Burkus’ insights on how to network based on human behavior and psychology, and not rote networking advice that we frequently hear. David joins Dr. Sabrina to on today’s show to challenge our outdated notions about how we “should” network. These insights will be powerful in helping you attract A-Players to your team. Plus, Dr. Sabrina digs into radical management practices from David’s other book, Under New Management, that the Tap the Potential team and some of our clients are experiencing great success with.  David Burkus is a best-selling author, a sought-after keynote speaker, and an Associate Professor of Leadership and Innovation. His newest book, Friend of a Friend, offers readers a new perspective on how to grow their networks and build key connections, one based on the science of human behavior, not rote networking advice. He’s delivered keynotes to the leaders of Fortune 500 companies and the future leaders of the United States Naval Academy. His TED Talk has been viewed over two million times and he is a regular contributor to Harvard Business Review. Show Highlights: David’s inspiration for writing Friend of a Friend was from two different ideas: 1) New studies from the world of network science, which are fascinating but not always practical; and 2) Annoyance at the networking advice books, which tend to be autobiographical. Dr. Sabrina covers a challenge business owners encounter with networking to attract A-players, and how she discovered the answers in one of David’s books. When people think they’ve asked everyone they know when searching for an A-player, most of the time they have only asked people they feel comfortable asking.  The subtitle of David’s book is the Hidden Network and describes those people that you already know, but you’re forgetting.  Most people would benefit from a system where they’re constantly pinging those people, reaching out to them whenever a thought of them is triggered, such as by reading a news article or seeing something on social media that brings them to mind. This move is beneficial for not only when you’re looking to hire, but looking to be hired, as well. David explains the concept of tapping into networks through brokers, and the key to finding out if you’re already a broker or relying on brokers. It’s not enough to just build a diverse team because the team, the longer it works together, will be less and less diverse. The longer they work together, the more they are going to think alike. Be mindful of constant refreshing. Dr. Sabrina and David discuss the concept of “no email”, and how it can be doable and beneficial. David delves into the science of oxytocin and what happens to us in our bodies when trust is extended and how we reciprocate around that.  Don’t cater to C-and-D-players when designing policies and procedures. In North America, we brag about how much we work. We need to flip this and senior leaders need to be showy about how little they’re around and be gone so that other team members get the message that taking time off is actually Ok. Dr. Sabrina and David discuss the 4-Week Vacation™ Challenge and David research backing up how important it is to fully unplug for an extended period of time. Can you really get rid of the annual performance review? David says ditch it! Instead, invest time in training your managers on how to coach team members. Get Ready for 2020!! Are you on track to creating a highly profitable, great place to work that lets you take a 4 Week Vacation™? <a href=...
54:4914/11/2019
61: Building a Team that Works from their Strengths

61: Building a Team that Works from their Strengths

Chasing top-line revenue can be a path to self-destruction for entrepreneurs. What happens when you lose sight of your business sweet spot to chase revenue? On today’s episode, Darren Virassammy from 34 Strong joins Dr. Sabrina to share his previous work experiences as a team member in a company that had a tight sweet spot, then lost it. Darren and Dr. Sabrina share a mission to create great places to work and on today’s episode they dive deep into how Pumpkin Planning to define the business sweet spot is foundational to creating a highly profitable, great place to work. A tightly defined sweet spot makes it possible for team members to work from their strengths.    Dr. Sabrina and Darren will be partnering again in the coming months to deliver “Leading Your Organization From Your Strengths” through Tap the Potential. Consider joining them as it is powerful training for your team!   Darren is the Co-Founder and Chief Operating Officer of 34 Strong, comprised of a team that believes everyone deserves a great place to work and that any workplace can be great. A leading expert in the global employee-engagement community, the 34 Strong team leverages the strengths-based approach to human development to create massive shifts within organizations, both culturally and on the bottom line. He and his team have created sustainable change in small micro-businesses all the way up to large, organizational teams at the FDA, Bank of America, and the California Department of Public Health. Recently Darren has keynoted for Hitachi Global Women’s Conference, the Rotary World Peace Conference, the Professional Grounds Management Society, and author Mike Michalowicz’s ProfitCon. Darren’s 34 Strong business partner, Brandon Miller, is the co-author with his wife, Analyn Miller, of a strengths-based parenting book titled Play to Their Strengths, which was published in July 2019.      Show Highlights:   Darren shares how he worked for a company that unintentionally built teams that played to their strengths, and how smoothly their projects went. Then everything shifted. The owner of the company decided that job descriptions were going to be combined, and no longer would the team be able to play to their strengths. This eroded the sense of accountability.  Darren relates how this transition negatively affected the team dynamics, and how team members experienced trust issues, clarity, and self-doubt. They went from engaged to highly disengaged. Although the company grew in revenue over the next year, the bottom line was massively threatened. The company grew, but the team didn’t. This was incredibly painful. Darren provides some examples of having to push back on a client trying to force him to violate the company’s immutable laws. In the construction industry, the idea is that you’ll be able to make it up in volume. This is a myth!  Being set up for failure: Darren describes being a fire-fighter having to put out “fires” on other projects because an estimator was trying to manage a job. He questioned why more time wasn’t being spent training the estimators so they could be more successful in their projects. “Controlled burns” would have been spending the time to align talent and deciding which roles people stayed best in.  Dr. Sabrina summarizes the Tap the Potential Solution for creating a highly profitable, great place to work. Dr. Sabrina and Darren discuss his experience with “Pumpkin Planning”, how Pumpkin Planning is not a “once and done” event, and how Darren’s team is looking at “Pumpkin Clients”, as well as “Pumpkin Fields”. Considering the quality of your revenue. What is the cost to acquire it?   Sneak peek preview of what’s coming from Dr. Sabrina and Tap the Potential: November - How to Hire the Best Live Course (in...
50:1007/11/2019
60: Being the Leader Who Creates a Great Place to Work

60: Being the Leader Who Creates a Great Place to Work

How are you showing up as a leader today? Ronda Conger calls us to be the leader we wish we had and challenges us to be intentional about how we are leading. Ronda Conger is Vice President of CBH Homes, Idaho’s largest homebuilder. CBH Homes has been named a Best Place to Work in Idaho repeatedly and ranked 10th in the Nation for Productivity. Dr. Sabrina’s interview with Ronda is featured prominently in Dr. Sabrina’s book, How to Hire the Best: The Contractor’s Ultimate Guide to Attracting Top Performing Employees.On today’s episode, Ronda shares how “Love Wins” is the backbone of CBH’s culture. She reveals leadership practices that make CBH a great place to work, and talks about the gauntlet candidates go through to get to work at CBH. Plus, she digs into the surprising reason why 70% of their team is comprised of women in this male dominated industry.&nbsp;&nbsp;Ronda leads the CBH troops daily, and has overseen all areas of the company for the past 16 years. Last year, the Idaho Business Review named Ronda “2018 Woman of the Year”. On top of that, she also received the “2018 St. Luke's Children's Hospital Luke Award”, the “2017 Women in Construction” award, and the “2017 Leukemia and Lymphoma Society’s Light the Night Community Impact” award.&nbsp;Ronda is a business woman, professional speaker, and author.&nbsp; She is on a mission to spread a movement with her three books: Better Human: It’s a Full-Time Job, Better Thinking: Think Better. Be Better, and her newest book, You Go First: Become the Leader Your Team Needs.&nbsp;Show Highlights:&nbsp; Ronda shares her poignant and moving background, and how she came to understand that before she could lead others, she must first learn to lead herself. Be grateful for what you have in the moment, while you’re rising and reaching for more. The “Love Wins” philosophy: You have to love yourself. When you love yourself, then you give out love with everyone you come in contact with. When they feel it, they give love to everyone. It makes your families, friends, team members, and communities better. CBH Homes received Entrepreneur Magazine’s “Top Company Culture” award. CBH Homes has also received “Best Places to Work” awards for the last 7 years.&nbsp; Ronda relates how CBH Homes surveys their employees to make sure their team loves them. Ask yourself if you were the employee, would you want to go and spend your day at the company? Would you enjoy it? Ronda’s leadership team created a list of 12 attributes that they wanted their team members to have. Some examples she provided: be a high producer, be coachable, strive for greatness, be a team player, communicate, be grateful, have an attractive attitude, have fun, and be fun. This is how they hire like-minded people.&nbsp; Dr. Sabrina points out how you must have a lean and mighty team to be profitable in a tight labor market. Ronda mentions the importance of taking very good care of those team members. A-players need help in slowing down and having fun so they don’t burn out. Make the time for weekly one-on-one conversations with your employees. Consider asking your employees if there’s anything you can do to make their lives better. Dr. Sabrina and Ronda chat about the importance of staying curious. Women make up 70% of CBH Homes work force. This...
46:3631/10/2019
59: Book Launch Day: The Tap the Potential Solution

59: Book Launch Day: The Tap the Potential Solution

It’s LAUNCH DAY for Dr. Sabrina’s new book, How to Hire the Best Contractor’s Edition!! Listen in as Dr. Sabrina gives Mike Bruno the inside scoop about the inspiration behind the book, how she’s happy to have the writing part behind her now, and how thankful she is to have the Ambassador Group on Facebook to help get the word out. Don’t miss out as Dr. Sabrina breaks down all the elements of the book that work together to help you transform your business into a highly profitable, great place to work! Show Highlights: Hiring is the #1 challenge for entrepreneurs. When we keep hiring someone and they don’t work out, we tend to take it personally. It is the hardest part of being an entrepreneur, and Dr. Sabrina’s book series, How to Hire the Best, puts an end to this common difficulty. Another common challenge is the disconnect between business owners who have a genuine heart to create a great place to work, yet have trouble executing on that intention. Through How to Hire the Best, and the coaching delivered at Tap the Potential, Dr. Sabrina and her team are helping business owners align their mindset, intentions and actions to create great workplace cultures.  Over the years, Dr. Sabrina has developed the Tap the Potential Solution to creating highly profitable, great places to work that creates the freedom for business owners to do things like take a 4 Week Vacation™ or pursue other endeavors. The solution works even in the tightest of labor markets.  If we design our business to be sustainable in the tightest of labor markets, we’re effectively designing a business that has the potential to be highly profitable. We will be able to grow regardless of what’s going on with the labor market.  Designing a sustainably profitable business is such an important point that Dr. Sabrina and Mike devote an entire podcast to it -- it’s the “why” behind the Profit by Design Podcast. Dr. Sabrina details the 5 Key Strategies in the Tap the Potential Solution. You want to be the business owner whose team members are out on the street singing your praises. Mike points out that although Dr. Sabrina’s new book may be a Contractor’s Edition, it can help business owners in ANY industry.   Links and Resources: Get Your Pre-Sale Copy Of Dr. Sabrina’s New Book Here!! https://www.tapthepotential.com/book SPECIAL INVITATION FROM DR. SABRINA - JOIN THE AMBASSADOR GROUP! If you would like to help entrepreneurs and contractors with their ability to hire the best, Dr. Sabrina invites you to consider being an ambassador for the book launch. She has created a Facebook group, “How to Hire the Best Book Launch Ambassador”. She will equip you with tools to get out and spread the word about the book being available, and give you tools to share with your network around hiring to help entrepreneurs that you know, and also do some fun stuff within the group for the ambassadors.  CHECK IT OUT! https://www.tapthepotential.com/ambassadors Is your business a highly profitable, great place to work? How Close Are YOU to Taking Your 4 Week Vacation™? Find out HERE! https://www.tapthepotential.com/assessment Tap the Potential Website https://www.tapthepotential.com For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/       Facebook Group: <a href=...
40:5324/10/2019
Bonus 04: What is an A Player? - How to Hire the Best Sneak Peek

Bonus 04: What is an A Player? - How to Hire the Best Sneak Peek

Join us for this special preview of Dr. Sabrina's new book, How to Hire the Best: The Contractor's Ultimate Guide to Attracting Top Performing Employees Preorder the book at www.TapThePotential.com/book Join the Ambassador's Facebook Group at www.TapThePotential.com/Ambassador  Mentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!
07:1423/10/2019
Bonus 03: Crucial and Costly Mistakes Many Business Owners Make When Hiring - How to Hire the Best Sneak Peek

Bonus 03: Crucial and Costly Mistakes Many Business Owners Make When Hiring - How to Hire the Best Sneak Peek

Join us for this special preview of Dr. Sabrina's new book, How to Hire the Best: The Contractor's Ultimate Guide to Attracting Top Performing Employees Preorder the book at www.TapThePotential.com/book Join the Ambassador's Facebook Group at www.TapThePotential.com/Ambassador  Mentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!
04:5222/10/2019
Bonus 02: What’s the Word on the Street About Your Business? - How to Hire the Best Sneak Peek

Bonus 02: What’s the Word on the Street About Your Business? - How to Hire the Best Sneak Peek

Join us for this special preview of Dr. Sabrina's new book, How to Hire the Best: The Contractor's Ultimate Guide to Attracting Top Performing Employees Preorder the book at www.TapThePotential.com/book Join the Ambassador's Facebook Group at www.TapThePotential.com/Ambassador  Mentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!
04:1321/10/2019
Bonus 01: Stop Doing What’s Not Working - How to Hire the Best Sneak Peek

Bonus 01: Stop Doing What’s Not Working - How to Hire the Best Sneak Peek

Join us for this special preview of Dr. Sabrina's new book, How to Hire the Best: The Contractor's Ultimate Guide to Attracting Top Performing Employees Preorder the book at www.TapThePotential.com/book Join the Ambassador's Facebook Group at www.TapThePotential.com/Ambassador  Mentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!
06:5920/10/2019
58: How to Implement Hire the Best™ Strategies

58: How to Implement Hire the Best™ Strategies

The Contractor’s Edition of How To Hire The Best is just a week away from launch and is now available for pre-sale on Amazon! Dr. Sabrina and Mike sit down with Chad and Diane Hatfield, owners of Hatfield Builders and Remodelers in Plano, TX to discuss insights they’ve had as they implemented the How To Hire The Best System™, things that they’ve learned, and things they do differently now to create a great place to work.  Chad, Diane, and Mike are featured prominently in Dr. Sabrina’s new book, so join in as they share their stories, and don’t miss the discussion on The Choice Map™, a powerful mindset tool that Dr. Sabrina shares with clients at Tap the Potential.   Show Highlights: Control is just fear. We can only control ourselves, we can’t control how other people receive things. Diane observed that over the last 15 years of business, Chad has filled every role possible. As other people stepped into those positions, he found it very stressful that they weren’t doing as good a job as he was, and he felt as if he had to do it all by himself. Mike recalls how, before he started working with Dr. Sabrina, he was very frustrated and angry because he felt he always had to fix things. His employees felt this, and it drifted over into his family life, as well. Once he was able to work on changing his mindset, he was able to rebuild himself foundationally. It was at this point that he observed that the way he was acting was directly impacting everything around him. When we find ourselves constantly blaming our employees, we have to look at ourselves first and look at how we can become the leader we need to be to have this team that we want to have. Chad shares the encouraging and painful words that a peer from shared with him: “Build others up while learning humility and reach your true potential.” These words have a profound impact on his life. If you’re blaming others, then you’re a victim, and you’re not responsible for it. It’s not your fault, other people are doing it. Building others up and learning humility is the antithesis of that. It’s accepting responsibility for everything that occurs around you, and everything you control yourself. It takes a lot of courage to face your inner demons. When something goes wrong, ask yourself what was your responsibility? What was your role in it? Think about it from the other side. Determine how to communicate better and how best to solve the problem. Chad notes how similar he and Mike were, and witnessing the profound shift that Mike made. This inspired him to make his own changes.  The Choice Map™ is a tool that has immediate impact. Dr. Sabrina explains how to avoid The Judger Pit.  The questions we ask determine the solutions we find. If you focus on blame, everyone is going to go down that path and nobody wins. Dr. Sabrina explains that respect is often cited by A-players as an attribute that makes a company a great place to work. Nobody wants to be yelled at or belittled on job sites or in front of team members, as this is very humiliating. If you have a bad reputation as a bad boss on the street, you’re not going to be able to attract A-players. Mindset is at the heart of a respectful culture. Surround yourself with people who remind you of your better self.   Links and Resources:   Get Your Pre-Sale Copy Of How to Hire the Best Here!! https://www.tapthepotential.com/book   SPECIAL INVITATION FROM DR. SABRINA - JOIN THE AMBASSADOR GROUP! If you would like to help entrepreneurs and contractors with their ability to hire the best, Dr. Sabrina invites you to consider being an ambassador for the book launch. She has created a Facebook group, “How to Hire the Best Book Launch Ambassador”....
44:5917/10/2019
57: The WHY Behind How to Hire the Best with Mike and Dr. Sabrina

57: The WHY Behind How to Hire the Best with Mike and Dr. Sabrina

Dr. Sabrina is in the hot seat in today’s episode! Her co-host, Mike Bruno, interviews her about her BIG NEWS, and that’s the upcoming release of her new book, How to Hire the Best Contractors, which will be published October 24, 2019. As you will hear Dr. Sabrina explain, she had written the first edition of How to Hire the Best for rural business owners, but as soon as that was published, she started getting calls from entrepreneurs not in rural areas, but from large metropolitan areas all around the country. The more she talked with these entrepreneurs, who were asking for her help, the more she began to see that hiring and attracting top-performing employees in small business wasn’t just a problem for her and her clients, who were mostly rural. It was a problem for small business owners all over the country. Dr. Sabrina began to see a pattern among the callers who were seeking her help and discovered that most of them belonged in the same industry: construction. Once she started researching more about this, she found that out of all industries out there, construction has the greatest labor shortage.   Stay tuned to find out more about her personal “why” for writing this book, and what it has to offer you! Show Highlights: Mike shares his own personal story about the struggle to find the right people. Dr. Sabrina shares the impact on entrepreneurs and the entrepreneurial spirit when you don’t have a good system in place for recruiting and hiring. Working 80-90 hours a week with no time off is not sustainable. You might be able to do it for a few years, but that’s taking a huge toll on your health. As a psychologist, Dr. Sabrina wants to help business owners have a better quality of life and work-life balance. It’s not that we don’t WANT a better work-life balance, we just don’t often have the SKILLS and the SYSTEMS for attracting A-player team members to our businesses. When she started writing her first book, she knew she wanted to address these issues. Dr. Sabrina is passionate about getting this book into the hands of the construction industry’s business owners. When we have the team members and systems in place, it opens up more freedom in our lives to do what we want to do, and pursue the opportunities we want to pursue. The price of life when you don’t have the appropriate systems and people in place. How the book is structured: Dr. Sabrina took what she learned from the first edition of How to Hire the Best, and as she began to teach the material, she observed what worked all of the time and what worked some of the time. In this new edition, she focused on the things that worked 90% of the time, and that were the most doable, and that get the best results. She “Pumpkin Planned” the content of the book, and took out the 20% of the first edition that got the greatest impact and put that into this current edition. Then she made it even more specific by focusing on contractors. Early feedback on her book was that despite it having “Contractors” in the title, it was actually a valuable book for any small business owner or entrepreneur. Dr. Sabrina thinks this is because she has front-loaded the book with her “Tap the Potential Solution™ for creating highly profitable, great places to work”.  If you’re struggling with hiring right now, something to consider: everything you think you should be doing is most likely setting you up to mis-hire. Using traditional hiring practices, you will mis-hire 75% of the time.  The hiring process is very frustrating for entrepreneurs who think they’re doing the right things to hire people, only to see failure over and over, because they tend to internalize that and think there’s something wrong with themselves.  Forgive yourself for all your mis-hires, and recognize it’s not your fault. In the next...
28:3910/10/2019
56: Tapping the Potential in Your Business with Jake Lipman

56: Tapping the Potential in Your Business with Jake Lipman

Entrepreneurship is the most rigorous personal development program we can undertake and today’s guest, Jake Lipman is embracing this. Jake shares how he is up-leveling his life and business through his coaching with Dr. Sabrina and the Tap the Potential team. Jake takes part in Tap the Potential’s Exclusive Small Group Coaching Program. He has attended the Breakthroughs on the Bayou Retreat for two years in a row and is coming back in 2020. Jake shares what his business and life were like prior to working with us, and how he has grown and evolved. Jake is not done. He realizes there is more and he is ready! What I really appreciate about Jake is his ability to ask powerful questions, listen, and connect. He is very people-oriented, and he has built a tremendous culture in his business using his People strength, and that really shines through! Tune in and get ready for some powerful takeaways. Jakob Lipman has practiced immigration law for over twenty years. His practice focuses on employment-based immigration, counseling employers in complex immigration practice and policy concerns. Jake has lectured on immigration-related subjects in a variety of settings and has authored articles on corporate immigration compliance. Jake is recognized by the State Bar of California Board of Legal Specialization as a Certified Specialist in Immigration and Nationality Law. Jake has been married for 26 years and has 7 children and 2 granddaughters. He enjoys hiking, golfing, preparing and eating amazing food and generally goofing around. He is fluent in Spanish.       Show Highlights:   Jake describes being in growth mode at his business, but being stuck there without knowing how to move to the next level. Dr. Sabrina recalls a time when she struggled to wrap her head around the concept of setting up a business so that it wasn’t her doing all the work. Jake shares how it initially felt hard to break out of the mold when clients expect him to be the one delivering. With Dr. Sabrina’s coaching, through small, incremental steps, the groundwork was laid, so that he was able to see the path looks like to get there. Learning to accept challenges and accountability, and managing the blind spots. Jake relates the connection and support in the group and how enlightening it is to see how their challenges are similar to his, even though they come from different backgrounds and industries. Being allowed vulnerability in the midst of the Tap the Potential’s coaching program has been a new experience for Jake. Taking on personal development work to become a better, more effective leader. Learning how to ask better questions, rather than going down the dark path of fear and worry, was a turning point for Jake. How the communication tools and leadership tools at Tap the Potential can help you have better relationships, spilling over in a positive way from your business life into your personal life with your spouse and children. Asking a thoughtful question and listening to the answer is one of the best gifts you can give a person. Jake shares how he is creating the culture within his business, not just among his team but among his clients, as well. (Hint: trust goes a long way!) What to look for in an A-player. The Peoplemap Assessment™ is part of Tap the Potentia’s offerings. Jake is using Peoplemap to find areas of strength, and recognize that everyone has challenges. Questions to consider when people leave: what’s going on that makes someone want to leave? What can we do to change the culture to where they don’t want to leave?  Breakthroughs on the Bayou Retreat - Jake shares his two retreat experiences and what it means for him to be a gift from his gifts.   Purposefully “un-plugging”. What the vision board can represent, and how powerful it can...
54:2103/10/2019
55: Think Big to Avoid Playing Small with Geraldine Carter

55: Think Big to Avoid Playing Small with Geraldine Carter

Thinking BIG! That’s what my guest, Geraldine Carter, and I will be talking about on today’s show. We’re having a conversation about where we play small, how to think bigger, and the importance of mindset. Geraldine shares with us her favorite tips for having a more positive growth-oriented mindset, and I share some of mine, as well. Come join us!   Geraldine Carter specializes in coaching CPAs to help them grow their accounting practice. Her podcast, She Thinks Big, supports business owners to think bigger about what is possible while creating new thought patterns that lead to higher levels of profit. Geraldine co-founded a company in 2008 that has gone on to generate millions for sustainability, completed an Ironman in 12 hours, and is an ICF Certified Coach with more than 800 hours of mindfulness training. In her spare time, she rides her mountain bike in her hometown of Missoula, Montana, or runs after her 2 tiny kiddos.   Show Highlights:   Geraldine’s favorite tool to share with clients that really helps them grasp the ideas of mindset being at choice is borrowed from Mel Robbins: the “54321” with breath behind it. When you’re feeling annoyed, agitated, upset, stuck, you take 5 breaths, and you count back from 5. Dr. Sabrina’s favorite tool is The Choice Map™ by Dr. Marilee Adams. It’s a visual, and we get to choose whether we want to go down the Learner Path or the Judger Path. If at any time we find ourselves going to the Judger Pit, which is where the Judger Path takes us, we can change our questions to get ourselves on the Learner Path. How mindset plays in to designing your business so that you can reclaim your life. Geraldine explains how to move past an identity crisis in order to fulfill the role that we would like to be creating. Dr. Sabrina discusses where fear comes from, and how the mindsets that are grounded in fear no longer serve us. Same thinking = same results. Where money leaks out of our business because of our mindset: Accounts receivable over 90 days & various examples How to have the awkward conversations Tips for course-correcting boundary issues: self awareness observing the thoughts that go through your head being curious with kindness mindfulness that it’s happening  asking yourself what can you do differently the next time it happens Observing the impact (to yourself and others) of not keeping boundaries can often be a motivator to do things differently next time. How to meld bookkeeping, which, by nature, is historical, and coaching, which is looking forward. Focusing on wins and successes: do more of what works! Learning to systemize what works is where we really start to grow.     Links and Resources:   Apply for Tap the Potential’s Exclusive Small Group Coaching Program: https://www.profitgift.com   https://www.tapthepotential.com   For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com   Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/     Facebook Group: https://www.facebook.com/groups/ProfitByDesign/     The Choice Map™: https://inquiryinstitute.com/CM.pdf Connect with Geraldine!   Facebook: <a href=...
35:5826/09/2019
54: Systemize Yourself Out of Your Business with David Jenyns

54: Systemize Yourself Out of Your Business with David Jenyns

Freedom in your business: is this important to you? It’s so important to today’s guest, David Jenyns, that he systemized himself out of his business and will be hosting the upcoming Business Systems Summit! Join us as David shares his compelling story of why it’s so important to him to use systems to create freedom in business, his passion for sharing it with others, and a surprising benefit of systemizing your own business. The opportunity that popped up in David’s life would never have happened if he’d been hunkered down working IN his business. The 4 Week Vacation™ isn’t just about sitting on a beach and David’s experience speaks to the 4 Week Vacation being “just the beginning” of the next chapter in life.  David’s entrepreneurial journey begins back in his early 20’s when he sold Australia’s most loved sporting ground, the Melbourne Cricket Ground. Since then, his business experience spans from franchising retail clothing stores to founding one of Australia’s most trusted digital agencies, melbourneSEOservices.com. In 2016, David successfully systemized himself out of the business, hired a CEO and stepped back from the daily operations. Through this process, he became a systems devotee – founding systemHUB & SYSTEMology. Today, his mission is to free all business owners worldwide from the daily operations of running their business. Recognized as a high achieving entrepreneur, you will find many of David’s keynote presentations on YouTube including TEDx, WordCamp and Problogger. FREE pass to attend the Business Systems Summit" at www.TapThePotential.com/Systems Show Highlights:   David shares how, when he found out his wife was pregnant, he was working 70 hours week, which made him consider what kind of dad he wanted to be for his kids. He intuitively knew that systemizing the process was going to be his way out. He had a background in stock market trading and this had initially taught him about systems and plans. Getting stuck because he built the business around himself, locking him deeper and deeper in the business. Dr. Sabrina recognizes a key limiting belief of many entrepreneurs in the story that David is relating: “This business needs me. My business is different.” David gives us the worries that he had as he was considering how to systemize his business, and how he finally realized he didn’t have to hold that bag. Dr. Sabrina’s test that she relies on: “It’s just the way it is.” If she starts thinking this, it is her red-flag to stop and say, “Oh, no, sister, it doesn’t have to be this.There could be another possibility.” David describes the process of getting his team involved of systemizing, in the midst of their busy-ness. He discovered that it’s easier to have two people working on the systemization: one who has the knowledge, and one who does the documentation. If you can figure out what the problem is, then you can consult an expert who has that part of the process already figured out. Utilize GoPros and video cameras, talk it out, let somebody capture it, then the process can be put into place using these tools. Over-complicating things in small business is the biggest gap that David has recognized. A minimum, viable system is the place to start, and then test it out, and see what needs to be added. Serendipity can happen when we free ourselves from our businesses. Other business opportunities open up for you once you systemize your business. Valuing opportunities for the experience over the money. Freeing people from the operations is David’s dream. The deeper story...
01:01:4819/09/2019
53: The Secrets No One Told You About the Pumpkin Plan with Donna Leyens

53: The Secrets No One Told You About the Pumpkin Plan with Donna Leyens

There’s a secret hiding in plain sight in The Pumpkin Plan and Dr. Sabrina welcomes back popular guest, Donna Leyens, to reveal the impact this secret has on creating explosive, organic growth for those business owners utilizing it. These business owners are head and shoulders above their industry peers as a result of it. Dr. Sabrina shares her own experience implementing this secret. Donna and Dr. Sabrina discuss what they have learned from guiding clients through this process...what works and what doesn’t work, the common pitfalls and missteps … and now you get to benefit from their insights.    PROFIT DESIGNERS: When the podcast ends, go to https://www.facebook.com/groups/ProfitByDesign/ and COMMENT on this episode! Give a shout out to Donna, and let her know something you learned from this episode. This will get you entered into the contest, and if Donna’s episode gets more downloads than Mike’s (Episode 50), then Dr. Sabrina will do a drawing from these comments and 10 people will win either a Profit by Design T-Shirt or a Pumpkin Plan notebook.    There’s also been word that Dr. Sabrina has a bigger prize in store for the contest. She will reveal that within the Profit by Design Podcast Facebook group so be sure you are entered in the contest. Share the episode with all your friends so they can listen, too! The more downloads this episode gets, the more prizes Dr. Sabrina is giving away.    Donna Leyens began her career as a Wall Street executive, and earned an MBA in Finance from NYU-Stern School of Business. But her dream was to become a business owner and in 2002 she launched her first successful business with a partner. Seven years later, she became a Certified Professional Coach, and melded her business and coaching skills to follow her true passion - helping entrepreneurs create their dream business and their dream life.    Donna is currently the President and co-founder of Provendus Group. She is on a mission to save small businesses from extinction, by providing business tools, strategy, training and support to business professionals who want to make a big impact by becoming small business growth strategists. This mighty team of strategists uses The Pumpkin Plan Action Guide, a business growth program she developed based on the methods in the book The Pumpkin Plan, written by her Co-founder Mike Michalowicz. Pumpkin Plan Strategists help small businesses to not just stay afloat, but to scale and grow in both profitability and size, while allowing the owner to have time for a life as well. At the end of the day Donna believes entrepreneurs make or break the economy. Her goal is to make sure they grow, thrive, and have the opportunity to create their own destiny. Show Highlights:   There’s a secret in The Pumpkin Plan, on Page 136, but so many people miss it!  It’s the “gold” of Pumpkin Planning, and it makes such a huge impact. The things a business owner resists the most in The Pumpkin Plan may actually be the most impactful. Having support through this process is important for encouragement and to help interpret the information that you’re getting.  The Wishlist interviews is the secret! Interviewing your top clients is the gold! Interacting with your clients on a regular basis is NOT the same. You cannot assume that you know what your clients are thinking. Dr. Sabrina shares how she also put off doing the Wishlist interviews. When she did, one client suggested she start doing the retreats. She discounted the idea at first, then decided to take a closer listen to what her other top clients were saying. She started paying attention to the themes, and that was the inspiration for starting the Breakthroughs on the Bayou Retreat. Dr. Sabrina discloses a scary moment concerning
56:1312/09/2019
52: Insights and Discoveries from Taking a 4 Week Vacation with Dr. Jennie Byrne

52: Insights and Discoveries from Taking a 4 Week Vacation with Dr. Jennie Byrne

What’s it like to leave your business in the capable hands of others while you take a 24-hour break? What about a week’s vacation? Can you imagine being gone for 4 whole weeks?  We’re going to talk to a fellow entrepreneur who shares interesting insights and surprising discoveries that evolved from simply deciding to take a 4 Week Vacation and her coaching with Tap the Potential. Our guest today, Dr. Jennie Byrne, will be discussing going on that vacation and actually having that experience, The Pumpkin Plan process, and how it has impacted her strategic decision-making. Dr. Jennie Byrne, MD, Ph.D. is a board-certified adult psychiatrist who focuses on high-quality, convenient, and innovative care for patients in the 21st century. She is the Founder and Owner of an Outpatient Psychiatry Group - Cognitive Psychiatry of Chapel Hill, PLLC. Her business focuses on seamless delivery of high-quality, convenient mental health and substance use care with outstanding customer service. Show Highlights: While working toward the 4 Week Vacation, the biggest issue Dr. Jennie encountered in the planning stage was deciding on, arranging, and documenting the procedure for the person who would be monitoring the monthly billing cycle and paying the bills.  While away, Dr. Jennie planned to take this work back upon her return to work. On further consideration, she had an “A-ha!” moment and realized that accounting was a psychologically burdensome task and that leaving it in the hands of someone else took a load of mental energy off of her, that she wasn’t even aware had been there in the first place. Another obstacle that Dr. Jennie encountered in preparation for her vacation, was with her patients. She needed to know if they would be okay without her for four weeks. Overall, she found that her patients were concerned for her and supportive.  Dr. Sabrina shares some preparation tips: Set the expectation that you will be gone and when. Have multiple team members involved in service delivery. Team members stepped into different roles during the time that Dr. Jennie was away from work, and this allowed for more definition of roles when she returned. “Clarity” is the word Dr. Jennie chooses to describe another epiphany. This was the first opportunity in a long time for her to examine such issues as what it was she wanted, re-defining goals, where was the business going, where was she in her personal life, what does she really want and what are the distractions that are pulling her away from that. This new-found clarity made her feel uncomfortable! Dr. Sabrina strongly encourages listeners who are doing the 4 Week Vacation or who are in that situation where you have the opportunity, to step back, persist and be in that discomfort. Don’t distract yourself and pull away from it; there is good on the other side! Dr. Sabrina divulges her personal experience with her 6-week vacation. Dr. Jennie shares other takeaways from her vacation, including her discoveries about her way of “being” in the world and understanding her value. What Dr. Jennie is now working toward is the day to day operations running without her, and the monthly operations, as well. She discovered that her being in the business so much was paradoxically hindering it. Dr. Sabrina discusses Mike Michalowicz’s next book, Fix This Next, “Maslow’s Hierarchy of Needs”, and how she sees it applying to Dr. Jennie’s experience. Predictive Key Performance Indicators (KPIs) versus historical KPIs and the importance of having action steps. The importance of understanding how your top patients (or clients) view your business. Identifying core values and how they apply to your clientele. The snow-ball effect...
53:5205/09/2019
51: Building a High Performance Culture with Wayne Mullins

51: Building a High Performance Culture with Wayne Mullins

What are the ingredients for a high performance culture? Vision, mission, and values...Holding yourself accountable to the same standards of performance as those around us...Differentiating between your normal, and someone else’s...We cover all this, and more, as Wayne Mullins joins Dr. Sabrina and Mike to discuss “Building a High Performance Culture”.   As someone who tends to dislike structure, Wayne now finds it liberating as it allows him the headspace to be more creative and effective. There’s a ton of wisdom to be heard in this podcast, you don’t want to miss any of it! You will probably want to listen to it a few times!   Wayne Mullins is a passionate entrepreneur committed to creating remarkable experiences, and building a team at Ugly Mug Marketing that produces extraordinary results for their clients. He has been called “the guru’s guru,” as he is regularly called upon for advice from Inc. 500 CEO’s, New York Times Best Selling Authors, to Silicon Valley startups.  However, his passion is helping entrepreneurs challenge their assumptions, create value from places they’ve never looked, and having more freedom than they previously believed possible.  He has worked hands-on with clients in over 100 different industries, and from every corner of the globe.   Ugly Mug Marketing, which Wayne founded 10 years ago, has won the praises of some of the leading influencers in the business world, such as, Neil Patel (Founder of QuickSprout & Kissmetrics), Chris Voss (New York Times Best Selling Author of Never Split the Difference), and Ari Weinzweig (Co-Founder of Zingerman’s). Wayne’s work directly influences more than one hundred thousand entrepreneurs annually through his blog, books, and training programs.   Show Highlights:   Wayne explains the concept of “context switching”, a concept from Todd Herman, who teaches a program called The 90 Day Year. Context switching is when you’re working on a project to be completed within a specified block of time, but something else comes up that needs to be addressed. So you switch over to that, and when that fire is put out, you jump back over to the project. After a period of time, you realize that you haven’t accomplished anything because you’ve spent so much time jumping back and forth. In the middle of the switch, there’s another concept called “Attention Residue”, as explained by author, Cal Newport in Deep Work. Attention residue is the lag between jumping from working on the first project to jumping into working on the urgent situation. Attention residue takes time, energy, and effort between working on those two contexts, and is detrimental to productivity. Vision, mission, and values: if you don’t prioritize and make time, energy, and effort for these, then it directly impacts and influences the culture that you create. Vision: where you’re going, and where you want to end up at some point in the future. Looking 3 years into the future helps you set the destination of where you want to get to. Mission: the plan of action. What are we going to do to bring that vision to life? That’s what drives and motivates us. Values: core principles, the things that we believe in and that will stand as guideposts along our path, to ensure that in the pursuit of our vision, we aren’t losing our way. We’re staying true to the course that we have set out. Feeling like you have to go back to the basics, back to square one, is one of the biggest frustrations of the entrepreneur. Very early on, Wayne had the pleasure of coming into contact with Ari Weinzweig, Entrepreneur and Co-founder of Zingerman’s Deli. In a personal conversation, Ari divulged that he considered himself the “CRO” of his company. When asked what that meant, he explained it as “Chief Reminding Officer”, as he considered it his responsibility to constantly remind his leadership...
01:06:0929/08/2019
50: The Surprising Secrets of Successful Entrepreneurs with Mike Michalowicz

50: The Surprising Secrets of Successful Entrepreneurs with Mike Michalowicz

Mike Michalowicz joins Dr. Sabrina on this episode to discuss the surprising secrets of successful entrepreneurs. HINT: “work harder” is not among them. Dr. Sabrina and Mike give you an inside peek into their own processes while discussing the popular Breakthroughs on the Bayou Retreats they co-host each year at Dr. Sabrina’s home, The Entrepreneurs Retreat Center.    Listen in as Dr. Sabrina and Mike dish on the atmosphere of the Breakthroughs on the Bayou Retreat, what they appreciate most about their participants, what Dr. Sabrina won’t do, and how they’ve listened to and implemented improvement feedback from retreat participants over the years, Mike’s upcoming book, Fix This Next, and so much more! “The 4 Week Vacation” has been the theme for the past 2 years, and the upcoming retreat in March of 2020 will be “The 4 Week Vacation Legacy Retreat”.   Mike Michalowicz is the entrepreneur behind three multi- million dollar companies and is the author of Profit First, The Pumpkin Plan and what BusinessWeek deemed the entrepreneur’s cult classic, The Toilet Paper Entrepreneur. Mike is a former small business columnist for The Wall Street Journal, and regularly travels the globe as an entrepreneurial advocate. Mike is an active partner in multiple companies, including an American manufacturer, a business growth consultancy, an augmented reality tech firm, and a certification organization for accountants, bookkeepers and business coaches.     Show Highlights:   Breakthroughs on the Bayou has a unique retreat structure - a diverse group of people with diverse perspectives - in a unique setting. Mike discusses his newest book, Fix This Next. If we can identify the impactful issue, the game-changer of the moment, that will move our business forward, and the next challenge will present itself. Fix This Next teaches a method to not rely exclusively on instinct, but a way to check our instinct and see if it’s congruent with the logic that the business is presenting. It is based on Maslow’s hierarchy of needs, and our base level needs, eventually elevating to higher-level needs. Retreat participants are invested in one another’s success. Dr. Sabrina shares a compelling example. Retreat participants don’t typically have prior social connections, rather they have business connections and a drive to support each other. This tends to alleviate the competitiveness one would find in a social network. That being said, participants do form friendships and it’s not unusual to learn that they are visiting fellow participants and the respective businesses during vacation time. Mike shares with us “The Corn Story”. It is a lesson in sharing the best with who surrounds you. The reason why retreat alumni return year after year. Why bringing autonomy to the business is the goal. Discovering the one impactful thing that is going to be the game-changer for your business.       Links and Resources:   SPECIAL OFFER: To apply to participate in the 2020 Breakthroughs on the Bayou 4 Week Vacation™ Legacy Retreat, go to www.4WeekVacation.com   Mention “Mike sent me” to save $3000 on your Retreat registration!       https://www.tapthepotential.com   For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com   Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/   Apply for Tap the Potential’s Small Group Coaching Program: <a href=...
42:0922/08/2019
49: The Coach Approach with Lisa Kramer

49: The Coach Approach with Lisa Kramer

Do you have a coaching culture in your business? If not, would you like to find out how to develop one? Today, we bring you a conversation with Lisa Kramer, Dr. Sabrina's very first coach. Lisa recently came on board at Tap the Potential, to facilitate the Leadership Mastermind Program.  Lisa has a free-spirited personality. She's an out-of-the-box thinker, she sees things differently, and she is a master of creating coaching cultures in businesses. In the Leadership Mastermind, she supports the business owners and team leaders who have taken the Coach Approach at Tap the Potential, and she assists them in using what they have learned to create strong coaching cultures in their businesses. Tune in today, to find out more. Lisa Kramer is the founder and president of Leading with Intention. Since transitioning to full time coaching in 2002, Lisa has successfully coached business leaders and managers, and she has served as a mentor-coach and coach trainer for hundreds of coaches worldwide. Lisa is an intuitive listener who combines gentle directness and powerful questions that generate new insight and growth. Her passion for coaching emerged from a successful career in clinical social work and social work education. Lisa is currently on the faculty of the University of Texas at Dallas Master’s Program in Organizational Behavior and Executive Coaching where she teaches, supervises and assesses both internal and external coaches. She also serves as a leadership coach for MBA students at the Wharton School of the University of Pennsylvania. Lisa received her master’s degree in social work from the University of Pennsylvania and her coaching certification from the Coaches Training Institute. She is also a certified Kripalu yoga instructor, an avid cyclist, and she loves all kinds of dancing. Lisa is the Facilitator of Tap the Potential’s Leadership Mastermind https://www.tapthepotential.com/leadership-mastermind/ Show Highlights: Dr. Sabrina explains why she chose to hire Lisa as her mentor-coach sixteen years ago.  Lisa combines coaching skills and powerful questioning with the mindset of curiosity as a way of life. How Lisa got into coaching.  Lisa created the Coach Approach Program. Lisa and Dr. Sabrina co-taught the course with Dr. Sabrina’s clients and from that, Dr. Sabrina adapted the program for small business owners and their leadership teams.  Lisa explains what a Coach Approach is, and what it means to have a coaching culture in the workplace. Lisa's experience of the difference between a coaching culture and a typical business environment. Learning to speak up in a way that the other person can hear it. Sharing observations, rather than putting a judgment onto something, happens within a coaching culture. The way that feedback is given within a coaching culture. Putting heads and hearts together to come up with the most effective solution. What the Choice Map™ illustrates for us and how it works. Coaching the uncoachable. The difference between a gossip and a conversation to help a person get clear about what's going to help them move forward. Steering clear of taking on problems that aren't yours to solve. Why the listener needs to have compassionate detachment. Why coaches need coaches.  Lisa talks about the value of having supportive retreats and monthly meetings with friends. Lisa talks about intuition. She explains how we can learn to access our intuition. The incredible benefits of meditation. Some ways to work past your fears. Learning to manage your self-care. Being intentional in designing a lifestyle and career that supports you.
58:0615/08/2019
48: Freelance to Freedom with Vincent Pugliese

48: Freelance to Freedom with Vincent Pugliese

From $140,000 in debt to living debt-free, and enjoying freedom. This is Vincent’s story.  Vincent Pugliese was an award-winning photographer who believed the idea that if we work hard, we will be successful. It took a painful lesson to push him towards independence from his employer, and that’s a decision that forever changed the course of his life.  As Dr. Sabrina interviews Vincent, he walks us through the difficult times and enlightens us about the curiosity we need to have to ask the powerful questions that can alter the course of our lives. There’s a big difference between those who do and those who don’t.  Listen in to find out his meaning of, “If we can’t join them, we’ll beat them!’, how Vincent decided to go into business for himself, and how time freedom can lead to making even more money. Vincent Pugliese is the owner and founder of Total Life Freedom, an exclusive, intimate mastermind of generous entrepreneurs and freelancers building a life of money, time and location freedom. Vincent’s book, Freelance to Freedom, was published in 2018. Vincent is the host of the podcast, Total Life Freedom. He also does keynote speaking and live 1-Day Masterminds throughout the United States. Vincent and his wife Elizabeth homeschool their three sons, often traveling for months at a time to explore, learn and connect.   Show Highlights: Determining your freedoms: money, time, location? Be curious enough to ask questions. Brainstorming questions can be more powerful than brainstorming solutions. Once you start looking around, you will find opportunities that you can make work. The importance of building a network and surrounding yourself with people who have similar mindsets. The unrealistic pressure to know what you want to do with your life as an 18-year old. “It’s just the way it is” is a red flag and needs to be questioned. Gaining momentum and continuing on the path to success. The 5 Stages in Freelance to Freedom Escaping The Seeds of Discontent Building Your Side Business & Making It Profitable Optimizing Your Time  A Life of Freedom Success Brings Success & Helping Others Learn Success Links and Resources: https://www.tapthepotential.com For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Apply for Tap the Potential’s Small Group Coaching Program: https://www.profitgift.com Facebook Group: https://www.facebook.com/groups/ProfitByDesign/ Special Course: Starts September 5, 2019 - Only 15 Spots Left!! Sir Steven Wilkinson - Entrepreneur to Investor: How to Calculate Your Stock Price 11:00 AM – 12:00 PM EDT 50% Savings - Use Code: TAP2019 https://www.tapthepotential.com/investor Connect with Vincent Website - https://www.totallifefreedom.com FREE!!! Audio Version of Vincent’s Book, Freelance to Freedom https://totallifefreedom.com/f2fbook Check out his podcast! http://totallifefreedom.com/blogMentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have More Time For What Matters Most And More Money In Your Bank
51:2508/08/2019
47: Using Systems to Build Integrity in Your Business with Andre Ong

47: Using Systems to Build Integrity in Your Business with Andre Ong

What does integrity mean to you? Why is integrity important? And how do your business systems and your team members support the integrity of your business? These are some important considerations that determine the success of our businesses.  Today Dr. Sabrina interviews Andre Ong. Integrity is key to building trust in today’s business environment. While many of us entrepreneurs are mindful of our own integrity, we may not be paying enough attention to the important role our systems and team members have in supporting the integrity of our company. Gaps in our systems can inadvertently undermine our company’s integrity with our top clients and customers.  Andre is a huge advocate for sharing The Pumpkin Plan and Profit First with entrepreneurs. Dr. Sabrina asks Andre to reflect on what he’d have done differently if he’d been introduced to these two books early on as an entrepreneur. Andre shares some hard-hitting school of hard knocks lessons from his experience. Andre and Sabrina also discuss what it's like to partner with your spouse in running your business, and what Andre has learned that enables his wife and him to work together successfully. Tune in now, to hear Andre's words of wisdom. Andre Ong is a serial entrepreneur with no hope of breaking the habit. He and his wife, Angela, have worked together since 2001 when he offered to help her pass her Real Estate exam because he needed an angle to date her. They were married in 2002. Having both been previously married, Andre now has four children, technically step-children, but he's not a very technical sort of guy. He also has seven grandchildren, ranging in age from four months to thirteen years.  Past endeavors include managing foreclosures, managing and supervising maintenance for rental property, and working with real estate investors (which is sort of like being an agent with Men in Black). He was a military chaplain while working into financial services, where he currently focuses his energy, but because of compliance, we can’t say much more than that. He and Angela also founded a non-profit to work with Service members and autistic children (they have an autistic grandson) along with Diverse Management Solutions, a company that allows them to provide services and wisdom to other entrepreneurs. He and Angela have fully gutted and renovated 3 homes. The first one was renovated while they slept in a tent on the deck for a few months. He’s also a horseman and has incorporated equine assisted learning as part of his work with Service members. Oh, and he has 2 masters degrees. So he’s a nerd, too. He brings together a scholarly nature (inherited from his father, a nuclear and chemical engineer) with his experience in the trades and business to the people he assists today.   Show Highlights: Andre is a huge fan of Profit First and Pumpkin Plan and he gives these books out at every opportunity, to help other entrepreneurs.  Andre gives some tips for making a husband and wife team work well. Andre defines integrity. The fine line between personal and professional integrity is becoming blurred in our culture, especially with how much social media can impact a person's employment. Being mindful of the way that your personal life impacts your business. Andre shares some thoughts about how our business systems and processes demonstrate integrity. The image that you portray from the beginning to the end in your business, and even the words that you choose, have to be consistent. Trust is the foundation of what we're trying to get to in our business. And consistency builds trust. Being mindful of your clients' low points and pulling them through. Dr. Sabrina shares some powerful questions from the book Never Lose A Customer Again, by Joey Coleman. Using an action plan, and regular check-ins, to keep your
01:15:5901/08/2019
46: Emotional Intelligence for Business Owners with Anne Beaulieu

46: Emotional Intelligence for Business Owners with Anne Beaulieu

What’s your EQ? What impact is your emotional intelligence having on your team? your strategic planning? your sales? and your closest relationships? Dr. Sabrina interviews Anne Beaulieu, an Emotional Intelligence Coach and author of The EQ Blueprint for Closing Sales. Anne and Dr. Sabrina dive deep into vulnerability, what success really is, and about the impact of chasing money, success, and perfectionism in our lives.    Anne Beaulieu holds a Master’s Degree in Economics and is a Chartered Financial Analyst. She was previously a Finance Economist for Treasury & Debt, Province of New Brunswick. At Spectrum, Anne worked directly with brokers, covering the sales territories of the Province of Quebec and the four Maritime Provinces. By the age of 26, Anne was the youngest Assistant Vice-President, Client Servicing, at TAL’s Investment Management Funds, a company with over 22 billion dollars under management at the time.   Anne has gone on to become an internationally accredited Emotional Intelligence coach who coaches in English, French, and Chinese Mandarin. She is internationally accredited with The Coach Training Academy, Certified Coaches Alliance, International Coach Federation, and the Authentic Speaker Academy for Leadership. She delivers self-awareness tools, skills, and techniques that empower us to claim our inner voice and fully take charge of our lives, both in business and personal. She is the author of The Emotionally Intelligent Way© book series and has written 28 books to date.    Show Highlights:   How Anne went from a career in finance into coaching and emotional intelligence. Anne explains what emotional intelligence means. Examining your emotional patterns to see if they work for you. Defining the kind of success that you have been living. You have to feel your success. Our external reality is a metaphor for what's going on within. We each have our own definition of success. What's yours? How Anne helps her clients hone in on their definition of success. We must feel our truth to change it. But many of us are scared of feeling. It's the internal that determines the external. Anne explains why organizations can fail to follow their strategic plans. Knowing your core values helps your accountability. Tolerance is the worst thing you can do for your business. What happens to a business when the strategic plan goes out the window. An emotionally intelligent salesperson understands the needs of the customer. Why asking "Can I help you?" kills sales. Looking for the feeling that the customer is looking to experience because we buy things for the feeling that they are going to give us. Anne gives some tools to help us stay present with a prospect's feelings. Vulnerability is powerful. It helps us feel connected. It's about us having an intimate relationship with ourselves. The most important question that you could ever ask anyone. Real courage is doing what is needed. Anne talks about the books she's written and discusses her next project. Go to Anne's website and spin the wheel. You will get a free book! Link to Anne's website: www.walkinginside.com Anne's social media channels: LinkedIn: https://www.linkedin.com/in/anne-beaulieu-eq/ Facebook page: https://www.facebook.com/walkinginsidecoaching/ Twitter: @AnneBeaulieuEQ Instagram: @theeiwayseries Walking Inside Resources Inc. www.walkinginside.com 1-778-888-4507 For easy booking: <a href=...
55:3225/07/2019
45: Affluent Marketing for Contractors with David Hawke

45: Affluent Marketing for Contractors with David Hawke

Would you like to be more effective with your marketing? Dr. Sabrina interviews David Hawke, about affluent marketing for contractors. If you're not a contractor, use this as an opportunity to do some cross-industry learning, using what Pumpkin Planners call the “Leapfrog Technique.” This means that you take something that is working for someone in another industry and utilize it in your own industry to really stand out.     In today's episode, David and Dr. Sabrina talk about marketing strategy, and the subtle things that can be done, with digital marketing, in particular, to help you to stand out, and bring in a lot more of the right kind business for yourself.  Those of you who are Pumpkin Planners will find some surprising ways to use Pumpkin Planning to make your marketing more effective as Dr. Sabrina shares some advanced strategy from the Pumpkin Plan. Tune in now, to find out more.   David Hawke is the founder of Affluent Contractor, a marketing firm specializing in placing your message in front of the right prospect when they are actively looking to hire a contractor. Also providing social media solutions and powerful website design and hosting platforms for contractors, he can quickly and proactively get the necessary touch-points needed to get your prospects attention and into the sales process. He started a successful remodeling company in 2000, was a member of the Home Builders Association and served as chairman of his Remodelers Council as well as President of his local Chamber of Commerce council.   He has been the key speaker at numerous Small Business Association and Chamber of Commerce seminars, as well as an instructor at Chattanooga State Community College on topics ranging from digital marketing best practices and website development to social media strategies with Facebook, Twitter, Linkedin, Pinterest and more.     Show Highlights:   Word-of-mouth advertising really works, however, it is uncontrollable. Social media marketing works a lot like word-of-mouth, only you get to control what people are saying. David talks about his background and his experience in the contracting industry. David shares expensive marketing mistakes he made early on.  David explains what digital marketing is. The touch-points that, if hit, will bring a prospect into your sales process, and help you move forward. David explains why he likes using Facebook for advertising. The pitfalls to the DIY approach to digital marketing. The kind of marketing conversations you can have on Facebook. Why video advertising is the biggest thing going right now for contractors. Engaging people by asking their opinion about your ad. Why contractors need to have websites. Why it's really difficult to get traction on Facebook without advertising. Retargeting people who visit your website. Some key elements that contractors need to have on their website. Using chatbots to your best advantage. Automation is everything. Reviews are huge. How to handle negative reviews. Following up is vital. Some out-of-the-box strategies for following up. Retargeting is the biggest opportunity for contractors that is being missed in the marketplace. Creating an integrated, comprehensive marketing strategy. David has a gift for you. He is offering you his Contractors Social Media Marketing Process Flowchart.  David talks about his Podcast, The Remodeling Business Blueprint. Links and Resources:   David's websites: AffluentContractor.com  ScientificRemodelingSystem.com              RemodelingBusinessBlueprint.com...
01:04:3118/07/2019
44: Work the System with Josh Fonger

44: Work the System with Josh Fonger

Do have dysfunction in your business? Are there things in your business that just aren't running smoothly, or in the way they should? If so, today's show might just blow your mind because Mike and Dr. Sabrina are talking systems with Josh Fonger, of Work the System. Mindset is crucial for business owners and entrepreneurs. In today's episode, Josh dispels many of the limiting beliefs that entrepreneurs have about systems. He also explains the concept that dysfunction in business is gold. Tune in now, to find out more. Plus...Dr. Sabrina is about to take a 6-week vacation. In today’s episode, she shares what she has done in the 6 weeks leading up to her vacation that is making things run more smoothly at Tap the Potential.   Josh Fonger is a Business Performance Architect and the co-founder of Work The System (WTS). As an international business consultant, coach, and speaker, he has had the unique experience of personally helping thousands of businesses grow systematically, using the WTS method. In a nutshell, he helps entrepreneurs make more and work less, using systems. Listen in today, to hear what Josh has to say about turning your business into a serene, peaceful, money-making machine. Show Highlights: Josh digs into what the concept that dysfunction is gold really means. Removing the emotional ties and learning to see the business as a separate entity. If you separate yourself from your business it becomes easier to analyze it from an outside and slightly elevated viewpoint. Finger-pointing and blaming in a business is a symptom of systems that need attention. Signs that you need a break from your business. Aligning priorities and the necessary time frame for implementing systems changes in their businesses. The kind of mistakes that people tend to make when they start having cash-flow problems. Transformation takes time. What it takes to make a new system stick. Creating a serene, peaceful, money-making machine, rather than creating chaos. It takes great leadership to implement change. How procedures evolve over time. Understanding your specific area of innovation for your business and using this awareness to guide the detail of your procedures. Josh recommends some places for documenting systems procedures for small businesses, based on the size of your business.  Why simple is better - getting past perfectionism. Josh gives some tips for business owners who are faced with some resistance from their employees towards new systems. Allowing different departments in your business to have different directives. A great way of dealing with employees who are consistently going against the company's principles. Creating a culture around your business strategies. Josh explains how systems in your personal life play into self-care. Resources: Profit by Design Facebook group www.howtohirethebest.com is Dr. Sabrina’s free masterclass  Get Dr. Sabrina's free 4 Week Vacation™ Jump Start Guide: www.4weekvacation.com  To find out more about the things that Josh has spoken about, or about Sam Carpenter's story, you can download a free copy of Work the System by Sam Carpenter from www.workthesystem.com   Books mentioned: The Pumpkin Plan by Mike Michalowicz Work the System by Sam CarpenterMentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have...
54:0411/07/2019
43: Overcoming Hiring PTSD with Erin Longmoon

43: Overcoming Hiring PTSD with Erin Longmoon

It can be easy to take business personally, but it’s vital to learn to separate the two. Today Dr. Sabrina, Mike and Erin Longmoon discuss the importance of self-reflection when dealing with employees and hiring. Mike offers his own experiences with hiring. Dr. Sabrina and Erin observe patterns of behavior and emotional reactions in entrepreneurs that look very similar to symptoms of post-traumatic stress disorder. The term “Hiring PTSD” is one to which many entrepreneurs immediately relate.  More often than not, we tend to act on past experiences, hurts, and can struggle with the disappointment that past employees have brought. As an employer, the emotional experience can be a lot to carry. This episode shares strategies to help you cope with those experiences and use them to set up your team for success. To learn more about how you can avoid taking things personally and create an effective hiring process, tune into this episode of Profit by Design.  This week’s guest, Erin Longmoon, is the Chief Idea Officer and Overseer of the Realm for Zephyr Recruiting. Her job includes recruiting employers for small businesses in which she uses extensive insight and systems she has developed to help ensure a positive hiring experience. Erin is in tune with maintaining the company culture and integrating individuals in which match that vision. If you’re looking for someone who can solve your hiring challenges, Erin is the perfect match to help you find your perfect match!   Show Highlights:  Mike explains the necessity of learning to manage your employees and the emotional toll it can have on your business.  The growing process of separating your ego from the business.  Being a support system for your employees and trying to look at problems from a different perspective.  Prioritizing effectiveness.   Finding new hiring processes and evaluating what you can do differently.  Mike explains how he created a proactive hiring process and the importance of constantly reiterating expectations.  Childhood and past experiences impact the way we interact with employees and can set unrealistic expectations.  Erin and Dr. Sabrina discuss setting up a foundation of safety in order to create a space for employees and the employer to become a valuable team member.  Creating a team that can progress with a projection of longevity.  Paying attention to past events that influence and dictate how you hire and move forward with your business. As a business owner, it may be efficient to have someone qualified sort through applications for you to ensure a better hiring experience.  Erin shares the most important factors to look for when considering hiring a recruiter.  It’s important to take little successes with you to create a cycle of success.  Dr. Sabrina discusses how to turn employee downfalls into a teachable moment instead of making it an overall negative experience.  Employers should create a system and ask intentional questions to help identify things within people before hiring them.  Business owners have a connection with the business that no employee will ever have, but that’s why having employees who have broader views to help make decisions can be helpful.  Mike shares how working with Dr. Sabrina changed his perspective on hiring and how Dr. Sabrina helped him to create a better onboarding and system to support team members throughout their employment with him. It can be difficult to shift things on your own, which is why you should reach out to different resources and people for advice. Dr. Sabrina summarizes the support available from Tap the Potential for business owners to hire and grow a team of A-Players, including the How to Hire the Best free Masterclass, How to Hire the Best Course, Small Group Coaching at Tap the...
01:03:0004/07/2019
42: Take Back Your Life and Health with Dr. Nancy Trimboli

42: Take Back Your Life and Health with Dr. Nancy Trimboli

Just a few years ago, Dr. Nancy Trimboli endured extreme levels of stress as she managed her bustling chiropractic practice across two locations and 40 employees. She knew she needed a change. She was disheartened when an industry coach told her he would not work with her because she was seeking to expand and contract at the same time. Through a series of connections, Dr. Nancy found Dr. Sabrina and they have been working together to transform Dr. Nancy’s business over the last 2 years. On today’s episode, Dr. Nancy and Dr. Sabrina dig into the transformation Dr. Nancy has made in her practice that have allowed her to expand her profit, impact and peace of mind. Dr. Nancy is a 4 Week Vacation™ Trailblazer and Breakthroughs on the Bayou Retreat Alumni. She shares the unexpected turn of events that almost derailed her 4 Week Vacation and how the 4 Week Vacation allowed her to restructure her time to focus on writing her book.    Today, Dr. Nancy Trimboli shares her journey as a chiropractic entrepreneur along with different practices you can implement into your life to improve your overall health. Dr. Nancy Trimboli is a health expert and chiropractor with over 25 years of experience. She has taken the lessons she learned from her Father, an Episcopalian priest, and from earning a black belt in Taekwondo and used them as the foundation for the hard work and dedication implemented in her business. Throughout her practice, Dr. Nancy has created a multi-location, multi-doctor business with over 40 employees who work with up to 150 people per day. This has allowed Dr. Nancy to master the art of taking complex health issues and breaking them down for others in a concise and comprehensive way. She shares this knowledge through platforms such as her Youtube channel (which currently has over 100 videos to better your functionality), Facebook live videos, and her new book. Her upcoming book, Stealth Health, takes a unique perspective on understanding health and how you can ask better questions to improve your own health.    Show Highlights:    Dr. Nancy’s chiropractic business a few years ago had many stressful factors. She explains how she relieved that stress and found A-Player employees with Dr. Sabrina’s coaching and using Dr. Sabrina’s How to Hire the Best Strategies.   The financial glitch that made Dr. Nancy realize she needed to make a shift.    The emotional impact that running a business had on Dr. Nancy and how she found the right business coach.    Dr. Nancy explains how she created a movement outside of her brick and mortar practice to reach more people.    The practices Dr. Nancy started to implement into her business began to reshape her business. She explains what her first steps were and how her vision came into fruition.    Dr. Nancy shares the importance of creating a vision and finding employees that live that vision.    Dr. Nancy explains why downsizing isn’t always a negative thing and the aspects of her business that expanded from her downsizing.    The target audience for Dr. Nancy’s new book and how you can use her book to navigate your health.    The importance of taking time for yourself and recognizing how little time it takes.    Incorporating essential oils and the different methods to use them.    Dr. Nancy explains trigger point therapy and the benefits that come from it.    Dr. Nancy shares her tips for staying healthy while you fly.    Making good choices to create a world where people can be healthy and fulfill their dreams without pharmaceuticals. 
55:2527/06/2019
41: The Hidden Role on Your Organizational Chart with Sir Steven Wilkinson

41: The Hidden Role on Your Organizational Chart with Sir Steven Wilkinson

Dr. Sabrina interviews Sir Steven Wilkinson founder of Good and Prosper, and co-founder of the Small Giants Community. Sir Steven believes there is a role that is hidden on our organizational charts, and taking a 4 Week Vacation is the first step to revealing that role. Sir Steven applies his love of poetry and literature to helping entrepreneurs become curious about the story their balance sheet is telling. He has developed a system for calculating the share price of a small business, which in turn becomes a tool the owner can use to drive the value of the business. Sir Steven concludes the interview revealing the startling distinction of small businesses outperforming their industry peers.  Sir Steven Wilkinson is the VIP Speaker at the 2020 Breakthroughs on the Bayou 4 Week Vacation™ Legacy Retreat. On today’s episode, he gives a preview of what he will be teaching Retreat participants. Tune in now, to find out more about becoming an investor in your own business. Sir Steven Wilkinson started early to deal with corporate finance issues: he comes from a middle-class English entrepreneurial family. Through the IPO of the family business in the 60s, his investment training with Merrill Lynch and the years of work in one of the most prestigious asset managers in Germany, he has extensive knowledge of the world of high finance - both theoretically sound, as well as practically tested - appropriated. But that is only one side of the coin: due to his humanistic image of mankind and his strong value orientation, he made his interest in a good corporate governance ("servant leadership") his second passion many years ago.  Steven Wilkinson co-founded the network of Small Giants companies as the only European. He has been involved with the Ashoka organization for the successful development of social enterprises for more than 15 years and gives his knowledge e.g. through lectures and blog articles. He is the moderator of the podcasts "Good & Prosper" and founder of the Internet publishing house of the same name, which prepares and makes accessible knowledge about Servant Leadership for entrepreneurs. His very rare combination of insider knowledge from the world of high finance and the passion for value-oriented corporate management of small and medium-sized companies (SMEs), coupled with a decided ability to communicate complex knowledge easily and entertainingly, gives his students and clients a new perspective on the development of your company and thus contributes to a better culture in the company and a more self-determined life and prosperity for the entrepreneur itself. Show Highlights: Sir Steven talks about the two podcast interviews that have inspired him lately. One was the Profit by Design interview with John Bates and the other was Oprah, with Elizabeth Gilbert. There are very few people who know precisely what their passion is, and telling people that they have to have one when they don't is forcing them into a sense of inadequacy. How Elizabeth Gilbert has reframed her entire message around passion to one of curiosity. This resonated very deeply with Sir Steven. Sir Stephen explains his view of passion. How curiosity, as a mindset, helps business owners. Nurturing curiosity is really so important for our development. Sir Stephens curiosity is about how to help business owners fall in love with their balance sheets. Individual financial accounts are the manifestation of habits, according to Jack Stack, author of The Great Game of Business. These habits become the character traits of the businesses. Money is just energy, so the way we deal with is unique to everyone. Sir Steven's experiences led him to develop what he is most curious about now. Sir Steven reframes finances to make them make sense in each individual's context. Sir Steven talks about the magic that happens when he...
53:2520/06/2019
40: SPECIAL FATHER'S DAY EDITION: Blending Entrepreneurship and Fatherhood

40: SPECIAL FATHER'S DAY EDITION: Blending Entrepreneurship and Fatherhood

Welcome to our special Father's Day edition of the Profit by Design Podcast! Today, we are exploring the blend of fatherhood and entrepreneurship. Mike Ciavolino, the owner of Shore Creative, is back on the show with us. In addition to being an entrepreneur, he is the father of fourteen-year-old triplets. We will also be hearing from our very own Mike Bruno today, who is a father of three. Both are sharing life lessons and challenges they’ve experienced in their roles as fathers and entrepreneurs.  Tune in now, to find out more.  Mike Ciavolino provides a unique and practical perspective on marketing and advertising. As the owner of Shore Creative Group (www.shorecreativegroup.com) and having spent over 30 years in the marketing industry, Mike has focused his energies on helping clients develop brand strategies and marketing campaigns to better position themselves and win with today’s changing customers. Show Highlights: Mike Bruno and Mike Ciavolino talk about what they have been doing differently, as fathers, in the last year. Mike Ciavolino's wife, who is a nurse, set up a hospital unit in their house to cope with the needs of their three babies, who were born eight weeks early and had to be monitored. This happened just as Mike was starting to work for himself. Mike Ciavolino describes where he was in his business at the time that his children were born.  Some of the lessons that have served Mike Ciavolino, as a father and as an entrepreneur. Mike Ciavolino talks about how managing the challenges in your personal life helps you to manage the challenges you face in your business. Some of the lessons that Mike Bruno has learned as a father that serve him as an entrepreneur. Mike Bruno explains how the supportive mindset and the coordination mindset, with your family, blend into your business. Getting what you want by focusing on your intention and then fitting the other pieces of the puzzle around that. Keeping things positive for the children after a divorce. The responsibility that they both feel, in their role as fathers, and how that has played into the decisions that they have made and will make, about their businesses.  Some of the hard responsibilities that Mike Ciavolino faces with his children and how this drives him in his business. Mike Bruno takes his responsibility as a father really seriously. He talks about his drive to provide for his family. How Mike Bruno's daughter and Mike Ciavolino's son experience them, as fathers. As parents, we have to be careful about what we say and do because our children are watching everything. Some of the hardest things that they have experienced from being a father and a business owner. Time management can be difficult for entrepreneurs and parents. Showing up, being the best you can be, and having the biggest impact, as a parent and in your business.  Mike Bruno and Mike Ciavolino share their thoughts about incorporating their kids into the work they are doing. What they hope that their children are learning from them, as entrepreneurs. Resources:   Profit by Design Facebook group Email: [email protected] www.howtohirethebest.com is Dr. Sabrina’s free masterclass    Would you like to join a community of entrepreneurs setting our businesses up to support our lives and not the other way around? Check our Breakthroughs on The Bayou 4 Week Vacation™ Legacy Retreat at www.4WeekVacation.com For the month of June only, we are offering you a special savings. All you have to do is to say, “I want a vacation!” when you submit your application and you will get into the...
46:2313/06/2019
39: Using Systems to Gain Freedom in Your Business with Randall Soules

39: Using Systems to Gain Freedom in Your Business with Randall Soules

Did you know that systems will make you successful?  Randall Soules is a systems guy. He has always had a profitable business and attributes this to his systems.  In today's episode, he will be talking to us about the impact that systems can have on smoothing out the emotional ups and downs that clients and customers experience in dealing with our businesses. Tune in now, to find out more. Randall Soules is one of six children of missionary parents to Brazil. He had no experience with carpentry until the age of 23, after three years of trying his hand at mechanical engineering at the University of Virginia. He has always enjoyed working with his hands and mechanical engineering didn't cut it for him. He started as a laborer and worked his way through the carpentry apprenticeship program, winning the city and state apprenticeship contest and going on to the national contest in Las Vegas. He started his own company, Soules Construction, in 1978, doing anything he could to feed his wife and two boys. He quickly made a name for himself in the city of Chattanooga. In 1985, he merged with another company and started Artis and Soules, Inc. It was in this company, running at times five crews, that he created simple, effective systems to navigate the complex field of remodeling. His company moved into high-end design building remodeling, becoming the go-to company in the city. He retired at the age of 60, and now spends his time podcasting, writing, and creating content for his membership site, The Scientific Remodeling System.  Show Highlights: Randall's business focuses on educating about scientific remodeling systems. He explains why that is important to him. The marvel of having all your systems in place. Randall's wife never visited a job site. She just worked with the information that Randall brought her to do the estimations. Her estimations would be correct within 5% every time. Randall used to think that helping his clients was giving them a really good price. Now he knows that helping them is charging a price where he makes a really good profit. What a 50% margin means to Randall. Randall talks about a really tough customer he had. Rough jobs are worth it when you've priced them appropriately. Randall explains why systems are everything. Randall explains how long it took to build and refine a system.  Randall gives a realistic idea of what incorporating his scientific remodeling system in your business could do for your business. You have to believe in a system and try it, to make it work for you. Randall explains why, for sales, you shouldn't go to your customer's homes. They should come to you. Opportunities for women in the construction industry. The kinds of emotional ups and downs that systems could prevent or smooth out in a remodeling project. Randall explains the zero punch list. Why Randall's small business has always been profitable. Randall talks about the great trips he has taken with his family, as a result of having systems in place in his business. Randall explains how important it is to be passionate about your life and to enjoy what you do. The different topics that Randall talks about on The Remodeling Business Blueprint Po.  Mentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!
53:4306/06/2019
38: "A" Players in Great Places to Work

38: "A" Players in Great Places to Work

Do you work really hard? And are you giving your all to support the business you're working for and wondering what's in it for you? In today's episode, we're talking about how work supports life and not the other way around. Tune in now to find out more. In today's podcast, Dr. Sabrina and Mike have a conversation with Maegan Raymond and Britney Shore, two A-Players from two very different A-Player small businesses. Both of these businesses are great places to work because the owners are dedicated to creating businesses that support life, rather than having people's lives support their businesses. Today, Maegan and Britney will be sharing their experiences in these businesses from an A-Player perspective, and they will be discussing the learning and growth that they have been through while working there. They also talk to us about the way that these businesses support a good quality of life, and how this inspires them to give their very best. Listen in today, to hear Maegan and Britney's insights about what these businesses have done for them, and how they, in turn, are giving so much back to the businesses.  Maegan Raymond is the office manager of American Landscape and Lawn Science., located in a quiet corner of Connecticut. She received her associate degree in accounting in 2006 and continued her employment as a bookkeeper at a non-profit organization until 2013 when she decided that a career change was in order. With six years of experience, Megan has helped her teammates grow the company from 800 to over 2500 customers. In addition, her duties include overseeing three office staff, financial reporting, and general support for the entire company. Megan loves spending time with her wonderful husband, Rick and her three-year-old daughter, Ellison. Britney Shore is with Core Accounting Services and she graduated from Texas A&M University in 2016 with a BBA in accounting. Shortly after, her husband, three kids, and two dogs moved to Castle Rock, Colorado, where they spend most of their free time outdoors and taking day trips to the mountains.   Show Highlights: Maegan and Britney share their thoughts on what makes a great place to work. Maegan and Britney talk about where they're working and how they came to be working there. How Britney got to hear about Core Accounting and Christine. The role of intuition. The difference between an opportunity and a job. Both Maegan and Britney found their jobs through networking. Maegan and Britney talk about the growth in the businesses since they've been working there. What motivates them, as team members. The confidence building is baked into the systems and the structure of how they do things. What fuels the sense of ownership for Maegan and Britney. Learning that slow is actually fast.  Britney loves working with people and helping them feel good about what they're putting out. Getting pep-talks and guidance. Navigating relationships with team members in a healthy way. Personal problems tend to come into a small business. The important role that trust plays in the company Maegan works for. Lack of judgment is important for building trust. How Maegan and Britney deal with frustration at work. The growth that Maegan and Britney have seen in themselves as their companies have grown. Their initial thoughts about Leadership Bootcamp. The parts of Leadership Bootcamp that Britney has practiced using with her family. Why assumptions don't work. The most impactful thing that Maegan learned from Leadership Bootcamp. What's different about the places where Maegan and Britney are working, that inspires A-Players to work there. The importance and benefits of investing in your employees. Britney shares some words of wisdom from...
01:05:3330/05/2019
37: Changing the Story of Entrepreneurship

37: Changing the Story of Entrepreneurship

Do you feel that you don't deserve to have fun, or to be kind to yourself because you have a business? And do you feel as if you always need to do better, and more? This is something many of us, as entrepreneurs, seem to face. We tend to think that as entrepreneurs, we have to be risk-takers, taking on risks at any cost, and working really long hours, even if it's detrimental our mental health or increases our stress levels.  It really doesn't need to be that way. Mike used to feel guilty about doing anything unrelated to his business until he transitioned, and began to feel worthy. His transition has allowed him to take a couple of steps back and realize the damage he was doing to himself. Now he defines an entrepreneur as someone who strives for excellence and takes their self-development very seriously. Entreprenreurs invest in themselves and want to become better human beings and help other people. Tune in now, to hear Mike and Dr. Sabrina's conversation about changing the story of entrepreneurship and learning to feel worthy and valuable as an entrepreneur, without inflicting any damage on yourself and your relationships. Show Highlights: How do you define being an entrepreneur? Dr. Sabrina is inspired by changing the story of entrepreneurship. Dr. Sabrina wants there to be many examples of successful entrepreneurs who have wonderfully rich and fulfilling lives. Mike shares what's been coming up for him lately, and what he has been observing. Mike is still working a lot, however, he is now working in a different capacity, without any self-doubt. Losing the fear. Mike is now working at a very high level and his personal life is also at a very high level. He is present with his family. Mike has become intentionally vulnerable and he no longer feels guilty. Mike is working from his strengths and he has learned to turn negative into positive. Mike is in his zone now. He knows what he is good at. Mike explains what changed things for him, and allowed him to look at things differently. Being who you are without feeling guilty about it. Being aware of your stress levels. Dr. Sabrina explains why she decided not to commit to any projects in her accountability group. What Dr. Sabrina has had to do, in order to reclaim some of her time. Mike talks about the changes that he has implemented in his life. 'Aha' moments about your business often happen when you're away from the business, doing something that you enjoy. There are a lot of very stereotypical ideas out there about entrepreneurs. Mike suggests that you write down the things that make you a successful entrepreneur and a successful person. We often morph our feelings and our thoughts to fit the stereotypical mold of what an entrepreneur should be. The benefits of being vulnerable, opening up, and sharing your own definition of entrepreneurship. Breaking through! Resources: Profit by Design Facebook group Email: [email protected] www.howtohirethebest.com is Dr. Sabrina’s free masterclass  Would you like to join a community of entrepreneurs changing the definition of entrepreneurship as we set up our businesses up to support our lives and not the other way around? Check out Breakthroughs on The Bayou 4 Week Vacation™ Legacy Retreat at www.4WeekVacation.com If you're interested in being a part of the retreat, all the information is available at  www.4weekvacation.com. Apply soon, as space is limited. Get Dr. Sabrina's free 4 Week Vacation™ Jump...
41:0823/05/2019
36: Removing Friction to Create an Exceptional Client Experience with Roger Dooley

36: Removing Friction to Create an Exceptional Client Experience with Roger Dooley

You wouldn’t purposely frustrate your top clients. Yet, many of us inadvertently do just that. Today Dr. Sabrina and Mike are talking to author, Roger Dooley. Roger’s new book, Friction, highlights aspects of our client experience many of us overlook. Roger was the VIP keynote speaker at last year’s Breakthroughs on the Bayou, where he presented on Friction. In today's episode, Dr. Sabrina and Mike talk with Roger about the powerful questions we as business owners, and our teams can be asking to uncover and remove friction in our business that could be leading to thousands of dollars in lost revenue, as well as contributing to employee disengagement. So listen in now, and let Roger open your eyes to some areas in your business that may need your attention.  Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage, and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He writes the popular blog Neuromarketing, as well as a column at Forbes.com. He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He has been a serial entrepreneur since he left a senior strategy position at a Fortune 1000 company to enter the then nascent computer market. Tune in today, to find out what Roger has to share about making things easier for your clients or customers. Show Highlights: Roger saw that eliminating friction was one of the easiest ways to change people's behavior. Roger discovered that friction really influenced every aspect of human behavior. And that people's performance in organizations was also driven by friction. Dr. Sabrina talks about a challenge that so many entrepreneurs tend to face. Roger explains about some of the hidden elements of friction in the online space. Companies are often oblivious to the horrible user experience that people have using their websites. Behavioral science has been a big thing in Silicon Valley for about ten years, so, there, they understand the impact of friction on the customer experience. It's not necessarily like that for the rest of the world, however. Roger talks about his concept of the tired brain. Google's credit card auto-fill function has really made things so much easier for people to purchase things. The amount of money that is wasted in abandoned in e-commerce sales carts. The way that human behavior has morphed and changed, due to technology. Learning to comply with customer preferences. Roger talks about the success that people have had with BJ Fogg's behavior model. Ways that you can use friction to change your behavior in a positive way. Ways that you, as entrepreneurs, can reduce friction with your team members and clients or customers. Being aware of where you might be creating friction and observing what customers have to do, to do business with you. Businesses need to anticipate the needs of their first-time users. Looking at what your team members and customers have to cope with. Making things easier and eliminating friction points. The value in making yourself vulnerable. The impact that removing friction has on loyalty. Roger talks about his podcast, The Brainfluence Podcast. Resources:   Profit by Design Facebook group www.howtohirethebest.com is Dr. Sabrina’s free masterclass    Would you like to join a community of entrepreneurs setting our businesses up to support our lives and not the other way around? Check our Breakthroughs on The Bayou 4 Week Vacation™ Legacy Retreat at www.4WeekVacation.com If you're interested in being a...
54:0616/05/2019
35: Special Mother's Day Edition: Entrepreneurship and Kids with Danielle Hayden

35: Special Mother's Day Edition: Entrepreneurship and Kids with Danielle Hayden

How are you showing up as a parent and an entrepreneur? Today, we have a special Mother's Day edition of the podcast as Dr. Sabrina and returning guest, Danielle Hayden, talk about two of their favorite topics: entrepreneurship and kids. Work ethic, relating to money, values, tough choices, curve balls thrown into life plans... Danielle and Dr. Sabrina share their experiences running successful businesses and raising kids. They agree that parenting as an entrepreneur is difficult and a lot of fun. Tune in now, to find out more! Danielle Hayden has a master's degree in accounting and financial management and she's a licensed CPA in the state of Ohio. Danielle found, at the beginning of her career, that as well as crunching numbers, she also had a passion for helping creative entrepreneurs understand their finances so that they can grow their businesses. In her free time, Danielle enjoys the outdoors with her kids and checking out local wineries and breweries.   Show Highlights: Danielle talks about what it's been like for her, as a mother, running a successful business. Why Danielle wanted to start her business. Danielle's kids were quite young when she started her business and it's been fun to include them in the business as they have grown older.  Danielle is really intentional about focusing on her work when she sits down at her desk.  Danielle puts her phone down and really tries to be present when she's with her kids. Dr. Sabrina shares how she is with being present with her kids and keeping her business moving at the same time. Keeping boundaries in place but not being rigid with them. Danielle explains to her kids what she needs to do in order to be successful in her business. And that she's willing to go the extra mile to give her clients excellent service. Finding a way to show your kids that a business can support life, not the other way around. Why Danielle feels that, as parents who are entrepreneurs, we have a responsibility to run a more profitable business. Dr. Sabrina shares her 'aha' moment when she realized that she had to make her business more profitable.  How implementing the Profit First system really helped Dr. Sabrina. How Danielle used the techniques of financial analysis in her business to make it more profitable. The turning point for Danielle, when she really knew that she needed to have a profitable business. Successfully blending two different business models can really be a challenge!  Danielle talks about her Profit Planner book that is launching today. Danielle and Dr. Sabrina share what they are teaching their children about money.  Teaching your kids about work ethic, how to earn money, and how to spend it wisely. Teaching kids how to balance their time and how not to overcommit. Danielle encourages her kids to debate. Training your kids to be 'A' Players. Resources: Listen to Danielle’s interview in Episode 31: Don’t Let Your Money Blocks Stop You From Making Good Decisions Profit by Design Facebook group Email: [email protected] www.howtohirethebest.com is Dr. Sabrina’s free masterclass  Get Dr. Sabrina’s Profit First Starter Kit   Would you like to join a community of entrepreneurs setting our businesses up to support our lives and not the other way around? Check out Breakthroughs on The Bayou 4 Week Vacation™ Legacy Retreat at www.4WeekVacation.com   If you're interested in being a part of the retreat, all the information is available at  <a href=...
51:1509/05/2019
34: What are You Bringing in the Door of Your Business with Chad Hatfield

34: What are You Bringing in the Door of Your Business with Chad Hatfield

Today, Dr. Sabrina and Mike bring Chad Hatfield, owner of Hatfield Builders and Remodelers in Plano, Texas, back onto the show. Chad was previously interviewed early on in the Profit by Design Podcast, in the very popular episode 4. Just before today's podcast was recorded, Chad shared some interesting insights with Dr. Sabrina. Chad’s insights got her thinking about her own business, so she anticipates that what Chad shares might resonate with you. Since attending the Breakthroughs on the Bayou 4 Week Vacation™ Retreat with Dr. Sabrina, and over the last four months, Chad is connecting the dots with certain things in his life. He is being more mindful of what he brings in the door of his business and how that affects his team. Most recently he and his team are examining how they may have inadvertently “baked” people-pleasing into their systems. Chad, Mike and Dr. Sabrina dig deep into the 'aha moments' that Chad and other business owners tend to experience and some of the things that business owners have to work on, that are outside of normal business-building tasks. Tune into today, to find out why Chad's whole life makes more sense in the last three or four months than it ever has before. The Breakthroughs 4 Week Vacation™ Retreat is a powerful experience, and the eagerness of both the participants and the presenters to be real and vulnerable is part of what makes it so special. Even after the retreat, the conversations and the support continue to happen.  Show Highlights: Chad talks about some of the struggles that business owners are going through. If you walk into your business, and you're in a frantic or a stressful state, that stress spills over onto everybody else in the business. People mirror back to you what you put out. How things came full-circle for Chad. Dealing with the different aspects of ADHD. Chad set up boundaries, to prevent having to do things in the future in the same way that they were done in the past. It's empowering to let other people solve problems in your business. Chad explains what this looks like for him. Chad explains how his mindset has changed around having other people solving problems in his business. Fear caused Chad to attempt to control the people and the circumstances around him. The ways that fear can destroy you. Chad's whole life makes more sense in the last three or four months than it ever has before. Chad explains how listening to John Bates speak at the retreat really resonated with him.  Getting out of the tunnel by listening to those who love you. How we've baked people-pleasing into the systems of our businesses. The implications, for Chad, of coming to terms with people-pleasing in his business. What it really means to be humble. Creating boundaries with team members. Showing your team that they really matter. Having fun and finding a win-win outcome for the whole team. Focusing on the team, and having fun has a huge impact on the culture of the business. Dr. Sabrina explains that when we change our questions, we change the results that we get. Learning to recognize fear. Stop being so hard on yourself because it starts with developing grace and empathy within yourself. Resources: Profit by Design Facebook group Email: [email protected] www.howtohirethebest.com is Dr. Sabrina’s free masterclass  Would you like to join a community of entrepreneurs setting our businesses up to support our lives and not the other way around? Check out Breakthroughs on The Bayou 4 Week Vacation™ Legacy Retreat at www.4WeekVacation.com If you're interested in being a part of the retreat, all the...
44:3801/05/2019
33: Creating Company Culture To Attract and Retain A-Players with Kieran Lynch

33: Creating Company Culture To Attract and Retain A-Players with Kieran Lynch

If you had to hire 10 A-Players this year, how would you do it? Dr. Sabrina has an interesting conversation with Kieran Lynch, the VP of Lynch Power, a very successful electrical contracting company. Kieran's business has grown considerably over the last few years.  They brought 10 new team members on board in the last year. In today's episode, Kieran gives us some of his insights around culture, and he explains how he hires 'A' Players when he brought on his ten new team members in the last year in the construction industry. He also has interesting perspectives on work-life balance, hiring millennials, working with a parent, and what it takes to grow a business profitably. Tune in now, to hear what Kieran has to share! Kieran Lynch has over ten years of experience in the electrical industry. He joined Lynch Power (formerly Lynch Contracting) family business part-time in 2004. First helping his father as an apprentice electrician on nights and on weekends, to becoming an integral part to the company's growth and success, as vice president. Along the way, Kieran has held positions of electrical journeyman, foreman, assistant project manager, and project manager. Kieran leads the finance, marketing, and strategic planning departments of Lynch Power, providing new-age guidance on significant decisions for the company. His broad experience, proven leadership, and hands-on approach ensures client satisfaction. Show Highlights: Kieran explains why he chose to do what he's doing. The challenge of retaining a culture when bringing on more than half of the team in the space of one year. Why keeping the team culture is so important. Dealing with breakdowns in company culture. Kieran gives us an insider's view of his company's culture. The guys in Kieran's team are friends with each other and they enjoy coming to work. Some of the fun things that Kieran does with his team. Where Kieran found the people he hired in the last year. Kieran discusses the employee incentive referral program that he has with his team.  Hiring young people and training them to grow with the company. What makes an 'A' player. Keeping the team happy and engaged, and putting out good into the world. Kieran gives his perspective on millennials in the trades. How Kieran has been able to scale his business over the last year. About the Lynch Power Way. Some pointers for working with your parents. Kieran began implementing Profit First in his business about two years ago. It's really helped them stay aligned. Kieran describes his best client. The importance of having a clear vision. What Kieran's work-life balance looks like right now. Links and Resources: Profit by Design Podcast: www.profitbydesignpodcast.com  Profit by Design Facebook group   Kieran's website: www.LynchPower.com   To download the Profit First Starter Kit, go to www.tapthepotential.com/profitfirst To get Dr.Sabrina's strategies for How To Hire The Best, go to www.howtohirethebest.com Check out Dr. Sabrina's free 4 Week Vacation™ Jump Start Guide: www.4weekvacation.com      If you are interested in taking part in our 2020 Breakthroughs On The Bayou 4 Week Vacation Legacy Retreat in March 2020, you need to get your application in right now! All of the information is available at  www.4weekvacation.com. Apply soon, as space is limited, and you may qualify for Super Early Bird Savings that is not listed on the...
42:0725/04/2019
32: Strapping Your Monkey Mind In to Bring Out Your Awesome with John Bates

32: Strapping Your Monkey Mind In to Bring Out Your Awesome with John Bates

Do you have an important story to share? And would you like to become more powerful and effective in the way you communicate it? In today's episode, Dr. Sabrina and Mike have a conversation with John Bates. John's superpower is helping us get out of our own way to have an impact on the world. John is very good at getting people to be real very quickly. Dr. Sabrina was privileged to work and train with him on at least three occasions over the last year and he was a big part of how she has grown in her ability to connect and communicate authentically. John was also with Dr. Sabrina at the recent Breakthroughs on the Bayou 4 Week Vacation™ Retreat, as their VIP Day Workshop Leader. Tune in to hear all the good stuff that John shares today! John Bates’ 'why' is to bring out what is awesome inside of every person, so it can live in the world and make a real difference. Based in human evolutionary biology and neurophysiology, John's principles of leadership, communication, and influence show you not only what works, but why it works, making them easy to apply to your unique style, so you can be even more effective. John trains and coaches C-level leaders at global organizations like Johnson and Johnson, NASA (including all the active astronauts), Exentia, Boston Scientific, and more.  John's background is as a founder, co-founder, or very early-stage employee at internet-related start-up companies like BigWords.Com, which flamed out in the  Dot Com bomb, or GoldStar.Com, which is still rocking and rolling. John would always end up with the title 'evangelist'. He has raised several hundred million dollars with his various teams in Silicon Valley and beyond, and he now shares his experiences from the school of hard knocks with his clients all over the world. Tune in for more! Show Highlights: The incredible breakthroughs that John created at the recent Breakthroughs on the Bayou 4 Week Vacation™ Retreat. John gets people to be real very quickly.  It took John about a year-and-a-half to two years for John to break even. John discusses the exponential growth of his coaching business that came as he shifted his focus from making money to providing value. Why John decided to base all his training in human evolutionary biology and neurophysiology. John talks about creating your audience, something he has seen make an enormous difference for all types of people. John walks us through the steps to quiet our monkey mind so we can connect and have a powerful impact. John shares his experience with a stoic audience and how he overcame his monkey mind, giving us strategies to do the same when we are in front of any audience (from keynotes to weekly team meetings).  Getting out of the tactical mindset. Non-verbal communication sets the context for everything we say. John shares some of the best advice he ever got. John shares some of his resources. John just released The Amazing Itty Bitty Guide To Being Ted-Worthy- Fifteen Essential Secrets of Successful Speaking Based In Human Neurobiology, which rapidly became an Amazon Best Seller on the day of its release. John's new book, Speak Like A Ted-Worthy Leader- Connect, Inspire, and Transform, is about to come out. Links and resources: Profit by Design Podcast: www.profitbydesignpodcast.com  Profit by Design Facebook group John's website: https://executivespeakingsuccess.com/Connect with John: Facebook: https://www.facebook.com/ExecutiveSpeakingSuccess/  Twitter: https://twitter.com/johnbates  LinkedIn: <a href=...
39:4318/04/2019
31: Don't Let Your Money Blocks Keep You From Making Good Decisions with Lindsay Darby and Danielle Hayden

31: Don't Let Your Money Blocks Keep You From Making Good Decisions with Lindsay Darby and Danielle Hayden

Would you like to know if there's something that you may be doing that is sabotaging you getting good financial advice from your accountant or bookkeeper?  Dr. Sabrina and Mike have a conversation with Danielle Hayden and Lindsay Derby, the owners of Kickstart Accounting, Inc. Danielle and Lindsay are all about accounting for growing a business that fits your needs. In this interview, they take a look at the ways we relate to money, and how fears that come up around money interfere with us making good decisions in our businesses. They discuss what we really need to know about how to be a good client for our accountants and bookkeepers. They also talk about business partnerships and the ingredients for good business partnerships. Listen in to find out more! Danielle Hayden has a master's degree in accounting and financial management and she's a licensed CPA in the state of Ohio. Danielle found, at the beginning of her career, that as well as crunching numbers, she also had a passion for helping creative entrepreneurs understand their finances so that they can grow their businesses. In her free time, Danielle enjoys the outdoors with her kids and checking out local wineries and breweries. Lindsay Darby graduated from Cleveland State University with an accounting degree. While completing hundreds of audits she discovered that she most enjoyed working with the owners and management teams to develop financial and reporting plans, enabling them to achieve both their short and long-term goals. When Lindsay is not working, she enjoys traveling and checking out museums from around the country.    Show Highlights: What made Danielle and Lindsay decide to go into business together. What it's been like for Danielle and Lindsay to navigate their business partnership together, for the last five years. Many business owners get paralyzed by planning. Business partnerships seem to either go well or they can go sideways quickly. Learning to know what you're good at and staying in your lane is a key to a successful business partnership. Good processes are important for a successful business partnership. Danielle and Lindsay discuss the core values that each of them possesses separately, that assists their partnership as a whole. The values that Danielle and Lindsay share. How they reassure entrepreneurs. How our childhood creates a mindset around money. Practicing preventative bookkeeping and accounting can help business owners change their mindset around money. You have to understand how your business is doing throughout the year, or at a minimum on a quarterly basis. The key to being successful is in taking small steps forward. Danielle and Lindsay establish a long-term relationship with their clients, to be there with them as they grow their businesses. What Danielle and Lindsay have learned about themselves as entrepreneurs as they take their clients through their processes. Developing an appreciation for what their clients are experiencing, as they go through the process. Danielle and Lindsay talk about the financial goal-setting worksheet that they share with their clients as a tool. Small business owners need to know how much it costs for them to stay afloat every month. The importance of reviewing your goals regularly. Putting the human touch into accounting. Building trust through consistency. What makes a client get fired. What makes a business owner show up as a great client for a bookkeeper or accountant. Links: Profit by Design Podcast: www.profitbydesignpodcast.com  Profit by Design Facebook group Email: [email protected] <a href=...
48:4011/04/2019
30: The Battles We Fight Start Between Our Ears

30: The Battles We Fight Start Between Our Ears

Did you know that your mindset is a critical issue? And that it affects your business in several key areas? In today's episode, Dr. Sabrina and Mike have an interesting conversation with Tom Reber, the host of The Contractor Fight Podcast. They talk about mindset and the impact that it has on the pricing of services, the sales process, the way we deal with the hiring process, and how we deal with our team. Tom also talks about the value of getting outside of our own industry to make our businesses really stand out. Listen in today, to find out more! Tom runs a coaching and consulting company for contractors. Tom believes the battle we're fighting starts between the ears. Tune in to find out about toxic mindsets and what it takes to develop the kind of confidence you need to build the kind of business you want.  Tom Reber is the host of The Contractor Fight Podcast which currently reaches tens of thousands of contractors all around the world, through the podcast, Tom's Youtube channel, Contractor Fight TV, social media, and private workshops. Tom is a Marine Corps veteran and he lives in Manitou Springs, Colorado. Show Highlights: Tom shares the moment that he realized that mindset was a critical issue. What you focus on and what you give importance to, is generally what you're going to get in your life. Tom talks about the foundation of what they do in The Contractor Fight. The biggest battles that Tom sees contractors fighting between their ears. You have to be confident, and your own biggest fan. Confidence is like a muscle. You have to work on intentionally building your confidence. How to grow your confidence. You become the average of the five people you hang out with. The benefits of being uncomfortable. Making the choice to make money. Tom shares about his provocative online article, How to Increase Profit In Less Than One Month. The number one area that gross profit is lost is through direct labor costs. Managing labor costs and getting employees invested in the profit of the company. Why it's worth paying the best people the most money. Why you have to have certain non-negotiables when it comes to the character of the people you employ. What is involved in a culture contract. Tom explains his Profit Path. Preparing your mindset for employing the right people. Raising your prices when things get tough in business. Tom's rather unorthodox sales process. The incredible benefits of learning to listen properly. Learning to take control with your clients. Shifting your mindset from 'that won't work' to 'how can I make this work?'. The value of journaling and affirmations.  Links: Profit by Design Podcast: www.profitbydesignpodcast.com  Profit by Design Facebook group www.howtohirethebest.com is Dr. Sabrina’s free masterclass to help you hire A-Players. www.TapThePotential.com is Dr. Sabrina’s coaching company specializing in helping business owners create highly profitable, great places to work.  Tom's website:  www.thecontractorfight.com  To get Tom's Daily Fight tips, either text 7192993852 and use the word TIPS. Or go to www.thecontractorfight.com to join.    If you are interested in taking part in our Breakthroughson The Bayou 4 Week Vacation™ Legacy Retreat in March 2020, you need to get your application in right now! If you're interested in being a part of the retreat, all the information is available at  <a href=...
43:3304/04/2019