One of the year-end traditions here at Tap the Potential is taking our Better Business, Better Life™ clients through in-depth strategic planning to prepare for the year ahead in order to build those businesses that give them their lives back. Last week, Dr. Sabrina walked us through the very powerful “Gift to Yourself” exercise, which enabled us to examine not only our wins, successes, and breakthroughs of 2021, but also our losses, disappointments, and breakdowns. In today’s third installment of this strategic planning series, we’re going to have a little fun by designing your compelling business vision that will give you a higher quality of life in the year ahead. We hope you join us on this insightful adventure!    Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Download your FREE Strategic Planning Workbook to assist you in your planning! Since all good strategic planning begins by taking a business and personal well-being inventory, this is a great time to take our FREE Better Business, Better Life™ assessment to check in on your business and your own mental and emotional well-being. Visioning is the most powerful and effective motivator for positive change. As Dr. Sabrina explains, when we vision, we don’t need to know HOW we’re going to create the things that we vision, we just need to trust that the HOW will appear. Dr. Sabrina discusses the Survival Trap Image from the workbook, and how we can align our actions on an ongoing basis to be a direct path towards achieving our vision. Since our brains like to think in images, it’s important for us to use words and language that evoke images when we are writing our vision. This way, when we share our vision with others, it’s like they’re seeing a movie in their head as we read our vision aloud. By using active language and speaking in the present tense, it’s as if it’s currently happening. What is the experience that you want to have for 2022? Dr. Sabrina asks powerful questions to help you identify the sweet spot in your business. How you and your team members can best utilize the Wheel of Life from your workbook. Are you a good fit for our Better Business, Better Life™ program? Book a call with us and let’s find out! Let’s continue to build on what we’ve learned so far and carry it into next week’s final part of this Strategic Planning Series, when Dr. Sabrina will guide us through designing for profit in the year ahead! Links and Resources: New! Now Available!! The 4 Week Vacation™ book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour. Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community.Mentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have More Time For What Matters Most And More Money In...

One of the year-end traditions here at Tap the Potential is taking our Better Business, Better Life™ clients through in-depth strategic planning to prepare for the year ahead in order to build those businesses that give them their lives back. In the first part of this four-part end-of-year Strategic Planning Series, Dr. Sabrina guided us through some powerful questions designed to strengthen our resilience and recognize our accomplishments. This week, she shares the “Gift to Yourself” exercise because we don’t always stop and take the time to reflect, think, and design what we want, and this series is all about creating that space for yourself to do that! Please join us as we dive into this second part where we not only look back on your wins, successes, and breakthroughs of 2021, but also take a look at your losses, disappointments, and breakdowns.  This is a very powerful exercise and we sincerely hope you find value in this experience. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Download your FREE Strategic Planning Workbook to assist you in your planning! Since all good strategic planning begins by taking a business and personal well-being inventory, this is a great time to take our FREE Better Business, Better Life™ assessment to check in on your business and your own mental and emotional well-being. Dr. Sabrina walks us through the very powerful “Gift to Yourself” exercise. As you go through this exercise, it is helpful to utilize the “Wheel of Life” that is in your Strategic Planning Workbook. Dr. Sabrina explains the “Veggies First” philosophy and how it impacts our quality of life. Sit with the following question during this upcoming week, and see what comes up: Assuming you have all the courage you need, what action could you take that would have the greatest impact on your life? If you do this exercise every year, you have a record of your accomplishments from year to year! Dr. Sabrina reminds us how important healthy boundaries are. Let’s keep building on what we’ve learned so far and carry it into next week’s Part 3 of this Strategic Planning Series, where Dr. Sabrina will be taking us through a visioning process for what your business will be like in 2022!   Links and Resources: New! Now Available!! The 4 Week Vacation™ book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour. Check out our Better Business, Better Life™ program! Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community.Mentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!

One of the year-end traditions here at Tap the Potential is taking our Better Business, Better Life™ clients through in-depth strategic planning to prepare for the year ahead in order to build those businesses that give them their lives back. We’ve expanded this exercise into a four-part series that we share every year right here on the podcast as our gift to you! Please join us over the next four weeks as we will be doing reflection and we will be designing YOUR very own future through this exercise. Get ready to enjoy the mental space and freedom to reflect on what you have accomplished and learned in 2021 as you get ready to bring those learning insights with you into 2022! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Download your FREE Strategic Planning Workbook to assist you in your planning! Since all good strategic planning begins by taking a business and personal well-being inventory, this is a great time to take our FREE Better Business, Better Life™ assessment to check in on your business and your own mental and emotional well-being. Receive immediate feedback on how your system is set up and what systems you can put in place to strengthen your business and improve your quality of life! What self-care practices have you let go of lately? What can you do to put self-care back into your schedule? Acknowledge the stressors and challenges that have happened in your personal and business lives over the past 12 months. Dr. Sabrina shares the Top 10 Normative Stress Life Events. What are your life lessons from the past 12 months? Resilience is all about your willingness to endure challenges and allow yourself to be fundamentally and forever changed, and that takes a lot of courage. Acknowledge the ways that you are better and stronger because of the challenges you’ve been through in the past year. The Five Practices of Particularly Resilient People, as identified by Dr. Taryn Marie Stejskal: Vulnerability Productive Perseverance Connection Grati-osity (Gratitude + Generosity) Possibility What are the opportunities that came out of the adversities that you have been dealing with? Are there possibilities that you are not seeing? Reflect on your wins and successes from 2021. Let’s build on what we’ve learned today and carry it into next week’s Part 2 of this Strategic Planning Series, where Dr. Sabrina will be taking us through the “Gift to Yourself” exercise. Links and Resources: New! Now Available!! The 4 Week Vacation™ book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour. Check out our Better Business, Better Life™ program! Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community. Mentioned Episode: 165: How to Ask for Help with Rodrigo Laddaga Lopez Mentioned Book: The Obstacle is the Way by Ryan HolidayMentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to...

Would it surprise you to hear that there will be more independent contractors than there will be employees in the next ten years? Today’s guest, Laura Briggs, addresses this trending pivot in the business world, plus we learn why it’s important for an entrepreneur to build a personal brand and ways that we can create visibility. Laura also shares the benefits of (along with plenty of tips for) bringing freelancers to our teams! Laura is a teacher-turned-entrepreneur, author, and expert on the freelance economy. She's given two TEDx talks on how freelancing is changing the workforce and is the author of five books, including The Six Figure Freelancer.  Don’t miss this lively and informative conversation! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Laura provides an overview of her professional background. Laura reveals how she determines the needs of her audience. Why business owners should always be willing to hire a freelancer as an option. Freelancers do not have to disrupt your traditional workflow or your in-house payroll employees. How to strike a balance between your freelancers and employees. Tips for bringing in freelancers that are a great fit for your team. How do you know if you should outsource? Laura gives examples of potential freelancing roles. Dr. Sabrina’s challenge: What can you take off your plate that will free up 5-10 of your hours per week? Are YOU ready to take YOUR life back from your business? Download Laura’s FREE guide, 70+ Tasks You Can Outsource to a VA, and don’t forget to download Dr. Sabrina’s FREE Chart of $10,000 an Hour Activities!   Connect with Laura: On her website, LinkedIn, or Instagram Links and Resources: New! Now Available!! The 4 Week Vacation™ book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! CommunityMentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!

One of our greatest opportunities as entrepreneurs is making a change when we’re feeling stuck or when we wish to go in a different direction, and as you’ll hear from today’s guest, he has learned how to move into his zone of genius by living and working in his strengths through intention around his own entrepreneurial journey. Darren Virassammy is the co-founder of 34 Strong, a public speaker, and someone who is obsessed with seeking personal greatness through connection with nature, Darren is uniquely positioned to help those in corporate America and individuals reach the potential they desire. He works hard on his own personal development through his hobbies, passions, and personal life. As a husband, father, avid bassist, and black belt, Darren believes our downtime is just as important as our work time.  Join us as we explore the possibilities when you know that it’s time for a change! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Darren explains how downtime is necessary for us and how it actually helps to prepare us for operating at the much higher levels that we seek to perform at. Let’s hear it for $10,000 an hour activities!You don’t need to sacrifice profitability in order to make an impact. Darren describes how COVID forced him to be more innovative, the gift of going virtual, and how his company’s organizational needs were brought to the forefront. Are you taking care of your people and creating great places to work? There’s a lot of top talent available right now! “Veggies First”: Dr. Sabrina shares how we should be taking care of ourselves FIRST before we show up and try to serve others. Do you know the needs and challenges of your best clients? Darren discusses the idea behind ROTI (Return On Time Invested). Dr. Sabrina and Darren chat about his “The Nature Advantage” podcast and its accidental beginnings. Intentionality in our good habits and practices helps to advance us. Nature and its role in our healing and potential. What if we’re the average of the five PLACES where we’ve spent the most time? If you’re ready to take your life back from your business, purchase your copy of The 4 Week Vacation™  (plus you get a bonus!)! Also, we’d love for you to join us in the Entrepreneurs Take Your Life Back! Community Facebook group. Let’s get to know each other! Connect with Darren: 34 Strong LinkedIn The Nature Advantage Podcast Flip Da Script Podcast Links and Resources: New! Now Available!! The 4 Week Vacation™ book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community  Mentioned in this...

What does it mean to our customers to be successful and how do we set them up for that success? Furthermore, how do we grow with our customers? Today’s conversation with John Jantsch will help to answer these questions!  His latest book, The Ultimate Marketing Engine, maps right onto how you Pumpkin Plan your business in terms of getting to know your ideal customers and how you can attract more of them. John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and his latest book, The Ultimate Marketing Engine. John is also the founder of the Duct Tape Marketing Consultant Network, which trains and licenses independent consultants and agencies to use the Duct Tape Methodology. In 2020, John attended Tap the Potential’s Breakthroughs Retreat and shared excerpts and thoughts from The Self-Reliant Entrepreneur (everyone at the retreat received this book as a gift!). This book made such an impact that Dr. Sabrina still hears retreat attendees quoting from it! We hope you enjoy this insightful conversation! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: John addresses creating “members” versus “customers”, and making the decisions that deliver value to them. John reveals where the idea came from for writing his latest book. Everyone talks about being customer-centric, but not many follow through. How personal connection is missing from typical marketing. Intangible value comes from getting to know your top customers and clients and what they most want. John shares some questions that we need to be asking our top clients. Do you Pumpkin Plan your business? John’s newest book is a great followup! Connect with John! On his Website Links and Resources: New! Now Available!! The 4 Week Vacation™ book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community    Mentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!

We have to write our relationship with our businesses, and not let the businesses take over our lives, but as successful as we can become as entrepreneurs, success doesn’t automatically carry over into our personal lives. Today’s guest has a very powerful life experience he would like to share and his story is featured in Dr. Sabrina’s newly-released The 4 Week Vacation™ book! Listen in as John Bates walks us through some of his most challenging professional and personal moments and the lessons that came out of it. John Bates‘ mission is to bring out what is awesome inside you, so it can live in the world and make a real difference. He designs his programs using principles derived from neurobiology so your communication is as mighty as your ideas. John is an in-demand executive coach. He is also one of the most prolific TED-format coaches in the world. Executives from organizations like Johnson & Johnson’s JLABS, NASA (including the Astronauts), US Navy Special Operations, Boston Scientific, and more recommend him to their colleagues as the best leadership communication coach working today. He knows the power creating a TED-like talk can bring to anyone, in business, and in life. John's training is derived from human evolutionary biology and human neurophysiology, so you learn not only what works, but also WHY it works. That gives you principles you can apply to your unique style, which will allow you to achieve ever-increasing success and the ability to play and create in the areas of communication and leadership. John has trained thousands of TED/TEDx/TED-format speakers all over the world. He also works with C-level executives at top companies to make their communications "TED-Worthy." His ongoing program, Live Like a Leader, supports executives, entrepreneurs, influencers, and leaders in being fully integrated, influential leaders. And his podcast, SpeakLikeaLeader.show, inspires people from all over the world. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: John relates a personal, life-changing experience. Dr. Sabrina shares the importance of completing the stress cycle. What a “mid-week weekend” can do for you! Take four weeks away from my business, seriously? (Yes, seriously.) If you’re a “one-man band”, you will always play small. Be clear on the idea that you want to bring to the world. John and Dr. Sabrina discuss public speaking and suggest tips for effective communication. Are you ready to Speak Like a Leader? Check out the courses that John offers! If you’re ready to take your life back from your business, purchase your copy of The 4 Week Vacation™  (plus you get a bonus!) and join us in the Entrepreneurs Take Your Life Back! Community Facebook group. Connect with John! Find him on his Website, LinkedIn, Facebook, Instagram, or Twitter. Links and Resources: New!...

One of Dr. Sabrina’s very first coaching clients is today’s guest! Listen in to hear how, after working forty years building his business, Chuck Parmely had never taken more than five days off in a row since he started his company.  It was this revelation in the beginning of their coaching relationship that produced Dr. Sabrina’s resolve to do entrepreneurship differently. She could plainly see that the traditional expectation of having to “grind it out” while sacrificing health and time with our families was not a sustainable business practice. If you’ve ever spent restless nights wondering if you’ll ever have a business that successfully runs without you, then you’re just in time to listen to this interview! Chuck Parmely, owner of The Overhead Door Company of Riverton-Landers moved to Riverton, WY to run the Overhead Door Co. of Riverton / Lander in 1979 for his Dad. In March of 1998, Chuck and his wife, Cynthia, became sole owners. They have grown from a one-man shop into a full line glass and door shop with 16 employees, sales of 3.6 million, and the best profit ever thanks to Profit First. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Dr. Sabrina shares Chuck’s story from her newly-released book, The 4 Week Vacation™. Chuck relates how far he’s come since he started working with Tap the Potential. We business owners often know we need to do things differently, but we don’t always know exactly what it is we’re supposed to be doing. The Choice Map™ is a helpful, powerful mindset tool with an immediate impact that Dr. Sabrina shares with clients at Tap the Potential. It teaches business owners how to get off the “judger path” and onto the “learner path”, where they can explore, learn, and invite conversation from their team. Chuck reflects on humility and the changes he learned to implement. Chuck offers tips on how he got his business to where it didn’t have to rely on him. Chuck addresses the unique challenges his company has faced during 2021, and how the principles he learned through Tap the Potential helped to prepare him for it. The 4 Week Vacation™ really is about creating a business that is sustainable.   Connect with Chuck: His Email His Website Links and Resources: New! Now Available!! The 4 Week Vacation™ book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community Book Mentioned: Change Your Question, Change Your Life by Marilee Adams Ph.D.   Mentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn...

Today, we take a look at Rodrigo’s story (which is featured in Dr. Sabrina’s newly-released book, The 4 Week Vacation™!) around his entrepreneurial journey and the lessons he’s learned along the way.  Rodrigo Laddaga Lopez is the Founder and CEO of Helpi Coaching in Mexico and author of Dear Entrepreneur: A Spiritual and Technical Guide on How to Be a Fulfilled and Successful Entrepreneur / Small Business Owner. He is also a good friend of Dr. Sabrina and just so happened to be present a few years back when Dr. Sabrina declared her intention to write The 4 Week Vacation™! Listen in as he shares a profound experience he had while setting out to take his own 4 week vacation. You are sure to identify with his struggles and be inspired by his determination. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Rodrigo describes taking on The 4 Week Vacation™ challenge! It’s critical to find team members who have similar core values as you. The two most important life lessons that Rodrigo has learned. What Rodrigo considers the most important characteristic of a successful entrepreneur. Consider asking yourself 1) What challenges am I currently facing? 2) Who might help me and what resources do they have? Dr. Sabrina’s tips for supporting fellow entrepreneurs. Hiring a business coach is one of the best things an entrepreneur can do. Are you ready to take your life back from your business, like Rodrigo is doing? Take our FREE Better Business, Better Life™ assessment to check your level of entrepreneurial burnout. This will establish a benchmark to examine your quality of life in relation to the strength of your business. This is a great tool to use once per quarter to track the improvement in your quality of life and your business.   Connect with Rodrigo: On his website, Facebook, Instagram, or LinkedIn Links and Resources: New! Now Available!! The 4 Week Vacation™ book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community  Mentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!

In today’s episode, Dr. Sabrina shares ALL of Chapter 1 of The 4 Week Vacation™ (her newest book is now available for purchase on Amazon!) with her podcast listeners. As you’ll soon gladly hear, “There IS a better way!” We hope you enjoy listening and that it inspires you to take your life back from your business! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: What we can learn from Chuck, the book’s first case study. According to one Gallup index, 45% of entrepreneurs report being stressed and 34% of us report being worried a lot. What happens when you pause to consider what’s possible with your business and your life. Recognizing and addressing symptoms of entrepreneurial burnout. “The Cautionary Tale of Elon Musk” and Forbe’s “cautionary tips” Decision fatigue can have far-reaching (and expensive!) consequences. Tap the Potential’s Annual Report on “The State of Entrepreneurship” suggests that your business is not giving you the quality of life that you deserve. Tap the Potential’s data also reveals 4 pillars to a high quality of life for entrepreneurs, which are detailed in Chapter 8. Take our FREE Better Business, Better Life™ assessment to check your level of entrepreneurial burnout. This will establish a benchmark to examine your quality of life in relation to the strength of your business. This is a great tool to use once per quarter to track the improvement in your quality of life and your business. Throughout her book, The 4 Week Vacation™, Dr. Sabrina teaches the reader the Tap the Potential Solution, which is the foundation of their Better Business, Better Life™ program.   Links and Resources: New! Now Available!! The 4 Week Vacation™ book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community Books Mentioned: Burnout: The Secret to Unlocking the Stress Cycle by Emily Nagoski PhD and Amelia Nagoski DMA  The Road Less Stupid by Keith J. Cunningham   Mentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!

Tap the Potential’s own Connect Team Lead, Melissa Swire, joins Dr. Sabrina in today’s episode of Profit By Design.  Join them in this fun conversation where Dr. Sabrina is interviewed about her newly-released book, The 4 Week Vacation™, the companion book to her How to Hire the Best series. Dr. Sabrina and Melissa share their excitement over getting the book published, why it’s so special to each of them, and the impact it’s already making in their lives. Listen in to learn what the book can offer YOU! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Melissa reveals how reading The 4 Week Vacation™ changed her mindset away from being a workaholic. In The 4 Week Vacation™, Dr. Sabrina dives into the psychology behind our human potential and what we can do to be more effective in growing a business. Why you should just say ‘no’ to social media on the weekends! Dr. Sabrina reflects on why she wrote The 4 Week Vacation™ and why it took her eight years. The importance of the right mindset for entrepreneurial freedom. The 4 Week Vacation is about writing your relationship with your business and your relationship with yourself. What Tap the Potential has gained from Dr. Sabrina’s insight while writing The 4 Week Vacation™. “Veggies First”: Doing what we need to do to take care of ourselves first and prioritizing that every single day. Dr. Sabrina shares statistics on entrepreneurial burnout. What would your business look like a year from now if you put one system in place per week? Don’t miss out on taking our Better Business, Better Life™ assessment! It is the fastest way to figure out where the most valuable use of your time is to increase your quality of life and improve the profitability of your business. If you’ve previously taken the assessment, take it again! It’s a great way to check in on yourself. Would you like for Dr. Sabrina to speak to your group of entrepreneurs, either live or virtually? Email her at [email protected].   Links and Resources: New! Now Available!! The 4 Week Vacation™ book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community Books Mentioned: The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by Michael E. Gerber Traction: Get a Grip on Your Business by Gino Wickman  Mentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!

The key to taking our life back from our business is to have a team of A-players, and one of the greatest challenges that we entrepreneurs experience is finding the A-players that are right for our team and that we can trust, especially while we’re away from our business. In Part One of this series, Dr. Sabrina discussed the psychology of A-players, team members who are known to be resourceful and motivated and who believe in your vision.  In today’s episode, Dr. Sabrina reveals the three simple steps you can take now to attract A-players to your team so that you can move your business in the direction of not having to rely on you. This content is based on Dr. Sabrina’s book, How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members, and is a companion book to her newly-released book, The 4 Week Vacation, which is now available on Amazon! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: If you missed Part One of this series, you can listen to it here! Dr. Sabrina details the three simple steps to attract A-players to your team: Know your vision and know the sweet spot of your business before you hire. Define what an A-player looks like in the role for which you need them. Become an employer of choice. The most important quality of an A-player is resourcefulness. Immutable laws are your core values - how you show up and do life. Here are two key questions to help you identify your core values: What has ticked you off lately? What has made you proud lately? Caution: Immutable laws are different than aspirational values. What is the most important result you need from your team member? How does it relate to the sweet spot in the business? How does it drive profitability in the business? What personality strengths are needed to deliver this one result exceptionally well, day in and day out? Build a company culture that is so attractive to A-players that they can’t resist wanting to work for you! Are you ready to become an employer of choice? Check out our 5-week How to Hire the Best course, which teaches small business owners like you how to use a recruitment and hiring system that attracts the A-players and aligns with A-player psychology. Dr. Sabrina’s tips for working towards becoming that employer of choice for the A-players that you want on your team. What you can expect from being a great place to work. Links and Resources: New! Now Available!! The 4 Week Vacation book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community Mentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!

If your business is growing, chances are you will be hiring either now or sometime in the very near future. In today’s episode, Dr. Sabrina shares the key to successfully hiring A-players for your business.  This content is based on Dr. Sabrina’s book, How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members, and is a companion book to her soon-to-be-released book, The 4 Week Vacation. After all, if you want to be able to have a business that can run without you, you NEED A-players on your team! In this special 2-part series on How to Hire the Best, Dr. Sabrina will be sharing what it really takes to attract A-players to your team and that requires understanding the psychology of A-players. Don’t miss part 2 in next week’s episode, where Dr. Sabrina walks you through implementing a system to attract those A-players to your team based on the psychology and behavior of A-players. Profit by Design is a Tap the Potential Production in collaboration with Small Business ConsultingGroup. Show Highlights: Hiring the best team players is not a modern-day problem, but it is more challenging now. The 3 core issues surrounding hiring: Women have been forced out of the work place to stay home with children. People’s valuation of time has changed. The overall mindset. The difference between hiring challenges pre-COVID andnow. It is very costly to mishire. Costs of employee turnover can range from 100% - 300% of the replaced employee’s salary. Traditional hiring practices are out of alignment with the behavior of A-players. The State of Entrepreneurship: the health of your business in relation to your own well-being as an entrepreneur. Dr. Sabrina dives deeper into this in her upcoming book, The 4 Week Vacation! Have you taken YOUR assessment yet? Various “symptoms” you will notice when you don’t have an A-player hiring system. Dr. Sabrina shares a personal story about her passion behind teaching business owners how to attract, hire, and retain A-players. One of the best perks to having a team full of A-players? They can run your business without you! Dr. Sabrina details the psychology of A-players. NEXT WEEK: The 3 simple steps you can take using this knowledge of A-player psychology behavior to create a way to attract, hire, and retain A-players in your own business! Are you ready to become an employer of choice? Check out our 5-week How to Hire the Best course, which teaches small business owners like you how to use a recruitment and hiring system that attracts the A-players and aligns with A-player psychology. Links and Resources: Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community Mentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!

Our guest today is not only a listener favorite, but he was also the very first guest on the Profit By Design podcast! Mike Michalowicz (pronounced mi-CAL-oh-witz) is the entrepreneur behind three multi-million dollar companies and is the author of Get Different, Profit First, Clockwork, The Pumpkin Plan, and Fix This Next. He is a former small business columnist for The Wall Street Journal and regularly travels the globe as an entrepreneurial advocate. In this episode, listen in as Mike discusses his newly-released book, Get Different.  We also get to pick his brain about how he writes his books, how he chooses his topics, and how the books he writes really manages to capture the attention of entrepreneurs. It is always a lively conversation with Mike! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Mike discusses how each book he writes is inspired by his life’s purpose and his mission to eradicate entrepreneurial poverty and to simplify the entrepreneurial journey. Why businesses are fearful of marketing and how to get past that mindset. The importance of affirmations. Mike shares a powerful and poignant story about a man named Justin and the impact that Mike’s book, Clockwork, had on his life. How we lose connection with what’s truly important in life. Once you’ve gained your entrepreneurial momentum, putting more energy and more effort into growing your business is not healthy or sustainable. Taking care of your health is a foundational necessity for running a healthy business. Mike describes his definition of a successful life. Mike reveals the topics which intrigue him the most and what he is working on next.   Connect with Mike! Mike’s Website  Mike’s Books Other Podcast Episodes Featuring Mike Michalowicz: Episode 92: Fix This Next with Mike Michalowicz Episode 50: The Surprising Secrets of Successful Entrepreneurs  Episode 1: What Every Business Owner Need to Know to Avoid Entrepreneurial Poverty Mentioned Episode: 24: From Weeders to Leaders – Tapping into Your Team’s Greatness with Jeff McManus  Mentioned Books: The Five Love Languages by Gary Chapman The 5 Languages of Appreciation in the Workplace by Gary Chapman and Paul White Links and Resources: Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community  Mentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have More Time For What Matters Most

Today’s guest is not only an internet marketing rockstar, but he’s someone who has a heart for supporting individuals with physical disabilities. Tom Antion recently introduced a pilot program that appears to be a no-brainer: if someone can legitimately learn from home, they can legitimately be hired to work from home. Listen in to this inspiring conversation around accessibility, automation, and profits! Tom Antion has never had a job. He's an Internet Multimillionaire "guy next door" and the subject of a Hollywood Documentary "The American Entrepreneur" premiering summer2021. Tom is the founder of The Great Internet Marketing Retreat Center, the only licensed, dedicated internet marketing school in the country, with the only facility of its kind in the world. People come from all over the world to study internet marketing there, in the lap of luxury. Tom also has a new podcast, called Screw The Commute, where he teaches people how they could live pretty much two for the price of one, if they didn't have to sit in their car on the way to work, making other people rich.   Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: A-players with limitations who find it difficult to get into a workplace can be highly motivated individuals when it comes to working from home. Tom explains the adaptations used for the visually impaired. Tom shares the goals of the students who are in his pilot program. Resiliency is an A-player quality and Tom helps add self-sufficiency to that. Tom details how to choose a shopping cart. Tom addresses the profits that can be made from the upselling component. Here’s a tip when sending follow-up emails! FREE Download from Tom! How to Automate Your Business If you just look, there are money-making opportunities everywhere!   Connect with Tom! Help 5 Disabled People Go To School Internet Marketing Training Tom Antion Referenced Books: Speak and Grow Rich by Dottie Walters and Lillet "Lilly" Walters Referenced Episode: 20: Street Smart Entrepreneurial Strategies with Tom Antion Links and Resources: Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community        Mentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!

Today’s show is a fascinating glimpse behind the scenes of speaking and how to get booked for speaking engagements.  We hope you enjoy listening to this fun and insightful conversation with Li Hayes. Also, don’t miss her explanation of the differences between talking, teaching, and speaking! Li Hayes puts professional speakers on more stages! She is founder of Go Leeward Speaker Management, working with inspirational and impactful speakers like Mike Michalowicz, Emmanuel Kelly and Jeff Hoffman.   Through her Path to the Mainstage speaker program, she also helps emerging speakers by sharing the behind-the-curtains secrets of professional speakers and event planners that are essential to speaker success. Most speakers don't fail because of their content or on stage talent, they fail to be successful because they don't understand the business of speaking. With a long history in business working with Corporations, Associations, NPFs and more, Li Hayes gives emerging speakers, who want to accelerate their businesses, the skills and tactical path to getting themselves on the mainstage. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Li explains the impact that being surrounded by thought leaders has had on her. The number one thing that event planners are looking for. Li shares tips on how to “build your celebrity”. Understanding the needs of an event planner is very different than understanding the needs of your top clients. How these tenets relate to Pumpkin Planning. Li addresses the foundational steps to building a successful speaking career. The biggest mistake that speakers can make. It’s important to stay humble! More tips from Li on how to bring value as a speaker and advice on managing expectations. Li explains the difference between a talker, a teacher, and a speaker. Li provides an overview of what a keynote presentation should entail. Understanding the BUSINESS of speaking: that’s what Li’s Path to the Mainstage is all about, since only 20% of your speaking success is related to your stage performance.   Connect with Li! LinkedIn Facebook Links and Resources: Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Entrepreneurs Take Your Life Back! Community  Mentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!

Steve Dale is the author of The Profitable Contractor and we’re delighted to have him with us as our guest today!  As you will hear from Steve, working more hours does not necessarily correlate to making more money; in fact, many times, it’s quite the opposite. He also shares the value he gained in being coached, what he learned through Pumpkin Planning, and how Tap the Potential introduced him to a better way of running his business. Please join us in this conversation to hear about the successful pivots that Steve learned to make in his business that ultimately inspired him to write his book. There is much to learn here! Steve Dale is a contractor, entrepreneur, and author who has run a residential remodeling business for thirteen years. He graduated from Lewis-Clark State College with a business degree and is a certified Pumpkin Plan Strategy coach.  Steve combines a strong business foundation with an insider’s understanding of what it takes to run a successful remodeling company. He transformed his own business using these skills, which fueled his passion for helping other contractors learn how to run a thriving business while still having a life outside of work. He lives in Lewiston, Idaho, with his wife and three children. In his free time, he enjoys hunting, fishing, exploring the great outdoors, and spending quality time with loved ones. You can learn more about Steve and download free resources for your business at OneYearRescuePlan.com. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Steve addresses the mental shift from contracting to coaching. Steve shares how he learned to overcome the struggles to embrace his value and to price appropriately. Surrounding yourself with the right kind of support is crucial to moving forward. The dangers of the “contractor buddy advice”. Work does not have to take away those important moments in life that we can’t get back. When we become genuine and vulnerable, we can share and request help with our struggles. Only then can we start to turn things around. Do you need to be supported as you grow your business? Take our Better Business, Better Life™ assessment and schedule a consultation!   Connect with Steve! The Profitable Contractor Links and Resources: FREE Download: How to Make Your Time Worth $10,000 an Hour  Mentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!

Mary Pierce of Pierce & Company has been in Tap the Potential’s Better Business, Better Life™ program for about a year now, and she’s our featured guest today! In this episode, we examine ways to get a better quality of life when business is going well but we’re kind of feeling “stuck in the weeds”.  If you’re feeling the “scarcity mindset” of not having enough time, money, or love and you’re ready to transition to the “abundance mindset” where you feel safe and supported, you’ll want to listen to this inspiring conversation! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: As Mary explains, she is an experienced CPA who has worked in the accounting profession for over 30 years, advising clients in construction, real estate, and service businesses, and she has recently niched down even further to the automotive repair shops. Mary describes how she felt about her business and her life at the time that she joined the Better Business, Better Life™ program. How to get out of the scarcity mindset. Mary shares the many changes in her business and her life that have her excited. What Mary has gotten out of the How to Hire the Best course. Change your thinking from “I can’t” to “How Can I”. Mary addresses her plans for her future. Why many business owners are ready to look for a j-o-b. What endeavors, hobbies, or professional interests would YOU like to explore outside of your business? Do you recognize yourself in Mary’s “before” story? Take our Better Business, Better Life™ assessment and schedule a consultation!   Links and Resources: Download Your Free Workbook: How to Make Your Time Worth $10,000 an Hour Book Mentioned: Unleash Your Primal Brain: Demystifying how we think and why we act by Tim Ash  Mentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!

Hi, Profit Designers! As we at Tap the Potential gear up for a number of special, upcoming projects, we’re taking this time to bring you some of our most popular episodes from the vault! We hope you enjoy it, and we’ll be back with new episodes for you very soon!  On today’s Profit by Design, Dr. Sabrina Starling talks with her good friend, Donna Leyens. Donna is the president and Co-Founder of the Provendus Group. She is on a mission to save small businesses from extinction, by providing business tools, strategy, training and support to business professionals who want to make a big impact by becoming small business growth strategists.  This mighty team of strategists uses The Pumpkin Plan Action Guide, a business growth program Donna developed based on the methods in the book The Pumpkin Plan, written by her Co-founder Mike Michalowicz. Pumpkin Plan Strategists help small businesses to not just stay afloat, but to scale and grow in both profitability and size, while allowing the owner to have time for a life as well.  Today, we will learn how to make your business more sustainable using The Pumpkin Plan. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Donna gives us a brief overview of how The Pumpkin Plan is so helpful to business owners. The 3 crucial elements in your business. How you know if you need to find the Sweet Spot in your business. The Client Assessment for ranking your clients. What questions to ask your best clients to find more clients like them. What The Pumpkin Plan offers for business owners who are overworked and spread too thin. Why Profit First needs The Pumpkin Plan. An example of narrowing what you offer to get better pricing on what you sell, increasing profitability. The Blueprint for Growth   Links and Resources: FREE Download: Dr. Sabrina's 5 Favorite Wishlist Interview Questions +  Mentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!

Hi, Profit Designers! As we at Tap the Potential gear up for a number of special, upcoming projects, we’re taking this time to bring you some of our most popular episodes from the vault! We hope you enjoy it, and we’ll be back with new episodes for you very soon!  In this episode, you're going to get some great ideas that are really going to get your wheels turning. Dr. Sabrina talks to Tom Antion, an internet multi-millionaire who has never had a job. He has been a professional speaker and entertainer since 1988. Tom has a really outrageous hiring method that takes guts to implement. Dr. Sabrina verifies, however, that it's a good method to use, and that it will work.  Tom is the founder of The Great Internet Marketing Retreat Center, the only licensed, dedicated internet marketing school in the country, with the only facility of its kind in the world. People come from all over the world to study internet marketing there, in the lap of luxury. Tom also has a new podcast, called Screw The Commute, where he teaches people how they could live pretty much two for the price of one, if they didn't have to sit in their car on the way to work, making other people rich.   Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Tom shares the one life lesson that he has carried forward. How Tom got his outrageous idea for an entertainment company, Prank Masters. Tom explains how he got back up, kept humor around him, and started all over again when things fell down for him. Tom talks about how he got into the speaking business. Tom had to learn how to become a great, professional public speaker. Tom realized that if you try to be excellent at something yourself, people will notice and they will often ask you to teach them. Tom used what his Dad had taught him about being excellent when the commercial internet came along, around 1994. For Tom, the overriding principle is to be really excellent at what you do so that other people will ask you to teach them how to do it. This is how he got to be a big internet guru. Although it's good to have long-term dreams, you have to do the step-by-step and your emphasis will change over time. Some tips for keeping up with the constantly changing internet, for the online portions of your business. Tom discusses the ins and outs of his outrageous, street-smart hiring process. Why it's best to pay young people for the job, rather than by the hour. Tom explains how to place a hiring ad his way. Tom's ads are unprofessional, yet they really work. Tom's hiring process will help you to filter the wrong people out and speak to the right people. Dr. Sabrina's book, How To Hire The Best, features interviews with real-life entrepreneurs about their hiring practices. Tom gives his thoughts, as an entrepreneur, about what he has learned about being intentional and he also explains how he designed his business and how he runs it. You can keep your costs low by learning and doing as much as possible yourself. Only delegate once you know what you're doing. How to make your hobby legitimately tax-deductible. Tom discusses what inspired him to start his podcast and he gives some of the topics that he gets into. Tom gives some great tips from the training he does on how to do a $50,000 video production for pennies on the dollar. Tom explains how you can use Shortkeys for a PC and  Keyboard Maestro for a Mac to save yourself millions of keystrokes and to provide lightning-fast customer service.   Links and Resources: Download Your...

Hi, Profit Designers! As we at Tap the Potential gear up for a number of special, upcoming projects, we’re taking this time to bring you some of our most popular episodes from the vault! We hope you enjoy it, and we’ll be back with new episodes for you very soon!  In this episode, Stephen King, president and CEO of GrowthForce, joins Dr. Sabrina and her co-host, Mike Bruno, for an illuminating conversation around pricing. Should you discount during an economic downturn? Listen in to this discussion to hear compelling reasons why you should NOT discount, and what you should be doing, instead. Top executive at a Fortune 500 company. Bootstrapped CEO. Venture-backed tech startup founder. Non-profit fundraiser. It’s safe to say Stephen King is not your traditional CPA. Stephen is president and CEO of GrowthForce, one of the nation’s largest providers of outsourced bookkeeping and controller services. Regarded as an industry thought leader by AICPA and CPA.com, his ability to visualize the future of accounting has lead GrowthForce to become one of the fastest-growing companies in America. His experience at the forefront of technology development and accounting system design spans nearly three decades. In 1995 he founded Virtual Growth, the nation’s first cloud-based accounting service, and quickly grew it into a market leader. After being acquired by Insperity, Stephen was brought on as president of Insperity’s Financial Management Services division, serving two years before leaving to build GrowthForce. He also spent seven years working at Amnesty International USA—first overseeing 300 percent growth as CFO, then raising over $20M a year as Director of Development. Stephen’s time at Amnesty reinforced his life-long commitment to giving back to the community. As a result, non-profits represent 35 percent of GrowthForce clients. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Business owners are feeling a lot of pressure in this new normal. Pricing is harder if you’re not confident of the value that you’re bringing. Stephen addresses the issues around discounting, then provides the math: If you have a 40 percent gross profit and you give a 10 percent discount, you need 33 percent more sales to generate the same bottom line. If you have a 30 percent margin, you need 50% more sales to generate the same bottom line. If you have a 40 percent gross profit and you ADD 10% to your pricing, you can sell 20 percent less and make the same money.  When Stephen let an objective person price his jobs, his fees started going up. Stephen shares some case studies and classic mistakes from clients that allow him to share their data. The accounting industry was designed for compliance. Financial accounting is designed for external users. For example, it is your CPA’s job to help you pay as little in taxes as you’re legally allowed to, to get you through an audit, and to keep the banks happy. Management accounting is about internal users and about understanding your unit economics, the profitability on each job.  Stephen explains the benefits of automated activity-based costing and cautions against time-leakage. Things to consider to gain confidence in pricing appropriately: Stephen offers accounting system suggestions to set up reports to show you your “income minus your cost of goods sold equals your gross profit”. Your gross profit percentage is the most important number of every financial statement. This will tell you if you’re pricing right. Which clients should you fire? Which clients should you re-price? How do you spend money to make money in sales and marketing? Dr. Sabrina explains the 80/20...

Hi, Profit Designers! As we at Tap the Potential gear up for a number of special, upcoming projects, we’re taking this time to bring you some of our most popular episodes from the vault! We hope you enjoy it, and we’ll be back with new episodes for you very soon!  Dr. Sabrina invites a valued member of the Tap the Potential team to join her on the podcast. As a Tap the Potential strategist, specializing in Profit First and Pumpkin Planning, Stacey Seguin supports Tap the Potential’s efforts in identifying ways for clients to save money, MAKE more money and free up their time.  Listen in to this thoughtful conversation! It’s a peek inside the internal discussions of the Tap the Potential Strategists team. Tap the Potential clients have more time for what matters to them and more money in their bank account than they’ve ever had. This conversation offers a fly-on-the-wall glimpse into how our strategists accomplish this with our clients.   Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Being a business owner and entrepreneur is a lifestyle that can easily lead to burnout. Stacey relates her own compelling story of entrepreneurial burnout. The Tap the Potential team has compassion for what business owners are going through because they’ve all lived that life. Fortunately, there can be great things waiting on the other side of that burnout. A powerful, simple question: What has to change in order to make this possible? Getting sleep and regular downtime is imperative to reducing stress. A comparative advantage (vs. competitive advantage) creates opportunities for an increase in profit. Discover why your industry standard may be your own self-imposed glass ceiling. Tap the Potential focuses on ways to better their clients’ businesses. Stacey and Dr. Sabrina field a question on a business owner’s desire to open a second location. How to know when you are maximizing the profit potential in your business. When we decide to sell our business, we need to be able to show that the business can support a C-suite executive (or several!) and pay appropriate compensation. If we can’t, it’s not sellable.   Links and Resources: Download Your Free Workbook: How to Make Your Time Worth $10,000 an Hour Register your A-Player team members for Tap the Potential’s Leadership BootcampMentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!

Hi, Profit Designers! As we at Tap the Potential gear up for a number of special, upcoming projects, we’re taking this time to bring you some of our most popular episodes from the vault! We hope you enjoy it, and we’ll be back with new episodes for you very soon!  Diane Gilson joins Dr. Sabrina and Mike Bruno on today’s episode to discuss the value of using job costing to manage your gross profit margin, which translates into more money that you keep. Although this conversation centers around job costing in the construction industry, there are valuable nuggets of information for those listening who may be in other industries, such as how to be a more effective business owner. Listen in for an inside look at how to design a business that supports the lifestyle you desire.  If you are a regular listener of the Profit By Design podcast, you’ll know that it’s not about how much money you make, it’s about how much money you keep! Diane Gilson created Info Plus(+) Accounting® In 1994 to help business owners establish job-cost accounting systems so they can access critical day-to-day operations data using QuickBooks as their primary management accounting tool.  Diane’s passion is designing, customizing, and upgrading accounting systems and financial controls for small to mid-sized construction and manufacturing companies.  Her online workshops offer job-cost and management accounting training using QuickBooks and Intuit Enterprise Solutions—as well as in-house products—to teach, trouble-shoot, and coach clients and other accounting professionals throughout the United States.  As a published author, speaker, and professional QuickBooks trainer with over 30 years of accounting experience, she is viewed as a leader in her fields of expertise.  Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Diane addresses the impact on business owners who are not aware of their margins. Diane details five ways that job costing dramatically increases your profitability: Locate costs that you haven’t billed out. Spot and eliminate your low-profit and loser jobs. Change your business niche. Review estimate versus actual reports. Use a 3-step combination method to increase your prices: Decrease your costs of goods sold or production costs by 5%. Increase your prices by 5%. This increases your gross profit margin of 10%. Gradually increase volume. Once business owners start seeing numbers that make sense and are set up in a logical format, it can change their lives. Investing 20-40 hours is all it takes to learn the job costing system. This could mean an extra $100,000 a year. If you’re in an industry where job costing is not part of the conversation, Dr. Sabrina encourages you to be curious about what it might look like in your business, how it would empower you to have that information at your fingertips, and what different decisions would you be able to make with that information. Diane covers the hidden costs of hiring people for your team and how that eats away at the gross profit margin. Dr. Sabrina shares the 80/20 principle, which is where 20 percent of clients are responsible for 80 percent of your revenue. Clients with Tap the Potential’s Better Business, Better Life™ programs learn this principle and how to zero in on the best clients to work with. In this way, you do not need as many team members, and those team members you do have tend to be A-players, who are able to focus on how best to serve your clients. Don’t count on somebody else to learn this job costing process for you. The business owner...

Hi, Profit Designers! As we at Tap the Potential gear up for a number of special, upcoming projects, we’re taking this time to bring you some of our most popular episodes from the vault! We hope you enjoy it, and we’ll be back with new episodes for you very soon!  Vision, mission, and values. Holding yourself accountable to the same standards of performance as those around us. Differentiating between your normal, and someone else’s. All this, and more, as Wayne Mullins joins Dr. Sabrina and Mike to discuss “Building a High Performance Culture”. As someone who hates structure, Wayne found it liberating and found that it allowed him the head space to not worry so much once he learned to become more rigid and structured in his personal life. There’s a ton of wisdom to be heard in this podcast, you don’t want to miss any of it! You will probably want to listen to it a few times! Wayne Mullins is a passionate entrepreneur committed to creating remarkable experiences, and building a team at Ugly Mug Marketing that produces extraordinary results for their clients. He has been called “the guru’s guru,” as he regularly called upon for advice from Inc. 500 CEO’s, New York Times Best Selling Authors, to Silicon Valley startups.  However, his passion is helping entrepreneurs challenge their assumptions, create value from places they’ve never looked, and having more freedom than they previously believed possible.  He has worked hands-on with clients in over 100 different industries, and from every corner of the globe.   Ugly Mug Marketing, which Wayne founded 10 years ago, has won the praises of some of the leading influencers in the business world, such as, Neil Patel (Founder of QuickSprout & Kissmetrics), Chris Voss (New York Times Best Selling Author of Never Split the Difference), and Ari Weinzweig (Co-Founder of Zingerman’s). Wayne’s work directly influences more than one hundred thousand entrepreneurs annually through his blog, books, and training programs. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Wayne explains the concept of “context switching”, a concept from Todd Herman, who teaches a program called The 90 Day Year. Concept switching is when you’re working on a project to be completed within a specified block of time, but something else comes up that needs to be addressed. So you switch over to that, and when that fire is put out, you jump back over to the project. After a period of time, you realize that you haven’t accomplished anything because you’ve spent so much time jumping back and forth. In the middle of the switch, there’s another concept called “Attention Residue”, as explained by author, Cal Newport in Deep Work. Attention residue is the lag between jumping from working on the first project to jumping into working on the urgent situation. Attention residue takes time, energy, and effort between working on those two contexts, and is detrimental to productivity. Wayne is an avid reader and researcher, and often borrows ideas that he finds particularly compelling, and gives as much credit to the author or originator as possible. Vision, mission, and values: if you don’t prioritize and make time, energy, and effort for these, then it directly impacts and influences the culture that you create. Vision: where you’re going, and where you want to end up at in some point in the future. Looking 3 years into the future helps you set the destination of where you want to get to. Mission: the plan of action. What are we going to do to bring that vision to life? That’s what drives and motivates us. Values: core principles, the things that we believe in and that will stand as guideposts along our path, to ensure that in the pursuit of our vision, we aren’t losing our way. We’re staying true to the course that we...

Hi, Profit Designers! As we at Tap the Potential gear up for a number of special, upcoming projects, we’re taking this time to bring you some of our most popular episodes from the vault! We hope you enjoy it, and we’ll be back with new episodes for you very soon!  Dr. Sabrina sits down with her guest, Christine Rico, to shed some light on things that we may not be thinking about in our business that have a pretty significant impact on whether or not we’re building a profitable, sustainable business. Christine Rico is a good friend and colleague of Dr. Sabrina. She is the owner of CFO On Speed Dial and a fellow Profit First Professional. Christine is a financial consultant, business growth expert, and social entrepreneur who got her start in financial management while keeping the books for Cooperative Home Care Associates in the Bronx, NY more than 20 years ago. The Cooperative was then a start-up and is now the country’s largest worker-owned business. At CFO On Speed Dial, Christine and her team help business owners set and reach financial goals and build companies that are making healthy, sustainable food products, installing renewable energy systems, and growing high-impact consulting businesses. Christine works with companies to improve profitability, craft expansion plans grounded in the company’s overall goals and vision, and get the cash that businesses need to grow. She is on a mission to close the gender-revenue gap by helping women-owned companies accelerate growth. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: The “Gender Revenue Gap”: While there is growth in the number of companies owned by women, the percentage of revenue that these women-owned companies bring in is appalling. Growing your company in incremental steps for the short term may be reality, but you have to know where you’re going. If you don’t have a big dream that you’re aiming for, it’s really hard to get outside of the day-to-day and what you think you can accomplish next. What is your big dream? What impact would it have if your business is bigger? Christine shares her vision and the impact she hopes for, with CFO on Speed Dial. Christine recommends reading Profit First by Mike Michalowicz for structure in how you think about cash in your business and gives an overview of her five fundamentals needed in order to move to the next level in business. Dr. Sabrina shares her own personal story about her introduction to the Profit First philosophy. The distinction between social impact and charitable giving and some ways we might be thinking about these in our business. Ideas on how to measure impact. Christine describes the role of a CFO. Checklist of infrastructure needed to scale a business. Links and Resources: American Express Annual Report on the State of Women-Owned Business How to Make Your Time Worth $10,000 an Hour Register your A-Player team members for Tap the Potential’s Leadership Bootcamp: www.TapThePotential.com/Leadership NEW! Facebook Group: Entrepreneurs Take Your Life Back! Upon joining, you’ll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let’s get to know each other! BUY...

Hi, Profit Designers! As we at Tap the Potential gear up for a number of special, upcoming projects, we’re taking this time to bring you some of our most popular episodes from the vault! We hope you enjoy it, and we’ll be back with new episodes for you very soon!  Freedom in your business: is this important to you? It’s so important to David Jenyns that he systemized himself out of his business! Join us as he shares his compelling story of why it’s so important to him, his passion for sharing it with others, and the surprising benefit of systemizing your own business. David’s entrepreneurial journey begins back in his early 20’s when he sold Australia’s most-loved sporting ground, the Melbourne Cricket Ground. Since then, his business experience spans from franchising retail clothing stores to founding one of Australia’s most trusted digital agencies, melbourneSEOservices.com. In 2016, he successfully systemized himself out of the business, hired a CEO, and stepped back from the daily operations. Through this process, he became a systems devotee – founding systemHUB & SYSTEMology. Today, his mission is to free all business owners worldwide from the daily operations of running their business. Recognized as a high-achieving entrepreneur, you will find many of David’s keynote presentations on YouTube including TEDx, WordCamp and Problogger. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: David shares how, when he found out his wife was pregnant, he was working 70 hours a week, which made him consider what kind of dad he wanted to be for his kids. He intuitively knew that systemizing the process was going to be his way out. He had a background in stock market trading and this had initially taught him about systems and plans. Getting stuck because he built the business around himself, locking him deeper and deeper in the business. Dr. Sabrina recognizes a key limiting belief in the story that David is relating: “This business needs me. My business is different. David gives us the worries that he had as he was considering how to systemize his business, and how he finally realized he didn’t have to hold that bag. Dr. Sabrina’s test that she relies on: “It’s just the way it is.” If she starts thinking this, it is her red flag to stop and say, “Oh, no, sister, it doesn’t have to be this. There could be another possibility.” David describes the process of getting his team involved of systemizing, in the midst of their busy-ness. He discovered that it’s easier to have two people working on the systemization: one who has the knowledge, and one who does the documentation. If you can figure out what the problem is, then you can consult an expert who has that part of the process already figured out. Utilize GoPros and video cameras, talk it out, let somebody capture it, then the process can be put into place using these tools. Over-complicating things in small business is the biggest gap that David has recognized. A minimum, viable system is the place to start, and then test it out, and see what needs to be added. Other business opportunities open up for you once you systemize your business. Valuing opportunities for the experience over the money. Freeing people from the operations is David’s dream. The deeper story behind David’s “why”. “The Sheet” - a weekly allowance scorecard from childhood that taught David some important life lessons. Growing as a person, when your business begins to grow. Bad habits that need to be broken. David describes the benefits of systemHUB. Complexity is the enemy of systems and systemizations. Simplify as much as possible. Features actually take away from the outcome. Figure out and use the key systems that...

Hi, Profit Designers! As we at Tap the Potential gear up for a number of special, upcoming projects, we’re taking this time to bring you some of our most popular episodes from the vault! We hope you enjoy, and we’ll be back with new episodes for you very soon!  There’s a secret hiding in plain sight in The Pumpkin Plan and Dr. Sabrina welcomes back popular guest, Donna Leyens, to reveal the impact this secret has on creating explosive, organic growth for those business owners utilizing it. These business owners are head and shoulders above their industry peers as a result of it. Dr. Sabrina shares her own experience implementing this secret. Donna and Dr. Sabrina discuss what they have learned from guiding clients through this process...what works and what doesn’t work, the common pitfalls and missteps … and now you get to benefit from their insights.  Donna Leyens began her career as a Wall Street executive, and earned an MBA in Finance from NYU-Stern School of Business. But her dream was to become a business owner and in 2002 she launched her first successful business with a partner. Seven years later, she became a Certified Professional Coach, and melded her business and coaching skills to follow her true passion - helping entrepreneurs create their dream business and their dream life.  Donna is currently the President and co-founder of Provendus Group. She is on a mission to save small businesses from extinction, by providing business tools, strategy, training and support to business professionals who want to make a big impact by becoming small business growth strategists. This mighty team of strategists uses The Pumpkin Plan Action Guide, a business growth program she developed based on the methods in the book The Pumpkin Plan, written by her Co-founder Mike Michalowicz. Pumpkin Plan Strategists help small businesses to not just stay afloat, but to scale and grow in both profitability and size, while allowing the owner to have time for a life as well. At the end of the day Donna believes entrepreneurs make or break the economy. Her goal is to make sure they grow, thrive, and have the opportunity to create their own destiny. Show Highlights: There’s a secret in The Pumpkin Plan, on Page 136, but so many people miss it! It’s the “gold” of Pumpkin Planning, and it makes such a huge impact. The things a business owner resists the most in The Pumpkin Plan may actually be the most impactful. Having support through this process is important for encouragement and to help interpret the information that you’re getting. The Wishlist interviews is the secret! Interviewing your top clients is the gold! Interacting with your clients on a regular basis is NOT the same. You cannot assume that you know what your clients are thinking. Dr. Sabrina shares how she also put off doing the Wishlist interviews. When she did, one client suggested she start doing the retreats. She discounted the idea at first, then decided to take a closer listen to what her other top clients were saying. She started paying attention to the themes, and that was the inspiration for starting the Breakthroughs on the Bayou Retreat. Dr. Sabrina discloses a scary moment concerning one of the Wishlist questions she asked her clients. They were looking for direction on how to hire great people and other hiring challenges, but she had no solution for them at the time. This was her path to writing How to Hire the Best, and it completely changed the trajectory of her business. Two things that Dr. Sabrina noticed that happened with the Wishlist interviews: 1) “I don’t know how I’ll ever fulfill these dreams, wishes, and needs that the clients have.” 2) “I knew that! I do that all the time, it’s no big deal.” This is...

Andrew Tvardzik is today’s guest, and he and his family have been a part of the Better Business, Better Life™ program for several years now. Upon joining the program, they were committed to not only building a business and making sales but to also creating a great place to work. In Episode 95, Andrew shared with us about the transformation his company was experiencing, as well as the challenges that it was facing head-on. Today, he brings us up-to-date on his powerful entrepreneurial journey that, with the guidance of the Better Business, Better Life™ program, has given him an amazing life and business that he could have never before imagined. Andrew Tvardzik was first introduced to running a business at 10 years of age. He started mowing lawns and built an impressive clientele for a 10-year-old. At 14, he got a job working for a restaurant facilities maintenance company. Andrew worked there for 11 years doing everything from sweeping the warehouse to running crews as a lead man to operations managers. In 2015, he went into business with his father doing remodeling and real estate investing. In 2018, they added Andrew’s brother, Samuel, to the team and started Cedar Ridge Log Homes. Their goal is to become the premier cedar log home builders in Deep Creek, Maryland. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: A great company supports life for everyone in the company. Andrew shares the difference between his life from three years ago, and what it is like today. Following your immutable laws keep you safe, and let you know which opportunities you should pursue. Andrew reflects on how his company differentiates itself on both a local and national level. The value in asking your client what kind of experience they would like to have. Andrew addresses the common feeling that contractors often have that being profitable is unfair to their clients. Our customers need us to be profitable so they can depend on us to be there. Would you like to get in on the Better Business, Better Life™ jumpstart? Make an appointment with Darren, our Success Team Lead. We would love to support more business owners in doing what Andrew is doing!  Connect with Andrew! Andrew’s Instagram Andrew’s Facebook Links and Resources: Survival Trap 95: The Right Clients Bring Peace and Personal Growth with Andrew Tvardzik How to Make Your Time Worth $10,000 an Hour NEW! Facebook Group: Entrepreneurs Take Your Life Back! Upon joining, you’ll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let’s get to know each other! BUY THE BOOK ON AMAZON: How to Hire the...

Adam McKee is a client in our Better Business, Better Life™ program, and our featured guest today. Adam is the owner of Contemporary Woods. He is growing his business and he is gearing up to hire A-players so he can have a great team. Dedicated to creating a great place to work and being an employer of choice, Adam is also taking our How to Hire the Best course.  His effort and intention are what struck the Tap the Potential team, and that’s what puts Adam in our “Great Place to Work” spotlight! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: 89% of entrepreneurs have no system for attracting and hiring A-players in their business. Adam explains what drew him to the Better Business, Better Life™ program. Adam was both a Mike Michalowicz fan and a Donna Leyens fan before he ever became a Tap the Potential client! Part of Adam’s new vision became no longer allowing his employees to slow, stop, or misdirect him from getting to his goals. Adam discusses what has been implemented to allow his newest A-player to flourish. Adam summarizes his A-player theory. The Choice Map™ is a powerful mindset tool with an immediate impact that Dr. Sabrina shares with clients at Tap the Potential. It teaches business owners how to get off the “judger path” and onto the “learner path”, where they can explore, learn, and invite conversation from their team. How the How to Hire the Best course differs from other online courses that Adam has signed up for in the past. Adam shares his story, and what he has learned from his struggles.   Connect with Adam: Visit his website, check out his LinkedIn, like him on Facebook, or follow him on Instagram! Links and Resources: How to Make Your Time Worth $10,000 an Hour NEW! Facebook Group: Entrepreneurs Take Your Life Back! Upon joining, you’ll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let’s get to know each other! BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best Toolkit COURSE: How to Hire the Best Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? The FIRST STEP is taking our Assessment at: <a...

Simon Meadows of Sterling Coaching is our guest today. Dr. Sabrina was a featured guest on his podcast a couple of months ago, and today, he takes the hot seat. One of the things that most impressed Dr. Sabrina during their conversation was Simon’s willingness to share and reflect on his own experiences and how he uses that to serve those who he coaches.  As Simon is based in the UK, we get the added pleasure of hearing from him an international perspective of what’s going on today in small business. Simon Meadows has owned and run his own businesses in many sectors such as construction, retail, importing, online learning, aviation, and business coaching. He has always shared his experiences, good and bad, with others so that they can benefit and he loves to do this every day. Simon likes to be honest and plain-speaking, which comes from his 30+ years of working in and with the construction sector. He now has the privilege of being a coach for over 12 years and he also coaches other coaches from around the world. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Both Dr. Sabrina and Simon are certified “Fix This Next” advisors! Simon shares some of the misconceptions he had about coaching when he first started out in his early 20s, and what he has learned in terms of how to be more effective. Dr. Sabrina walks us through a simple exercise for becoming self-aware when we’re on the hook and emotionally charged. Decision-making: what’s the best method? Simon reflects on some of the ways that having a coach can make a difference as a business owner. To Simon, coaching is simply about three things: awareness, education, and accountability. Even coaches have a coach! When someone shares their experience with you, you get to pick and choose what you’d like to take away from that. They aren’t trying to impose their will on you. Perspectives on coaching through COVID. Tip: If you’re a business owner who has built up massive debt during the coronavirus event and it’s causing you to lose sleep, implementing Profit First is the ticket out. Oftentimes, when we have one problem in our business, there are more. Simon explains how Fix This Next coaching helps you to know what your business needs from you next. Join Tap the Potential’s Entrepreneurs Take Your Life Back! Facebook Group. Upon joining, you’ll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let’s get to know each other!   Connect with Simon: Visit Simon’s Website, like him on Facebook, listen to his Podcast, or follow him on LinkedIn or Instagram. FREE gift from Simon: Download your free, authorized copy of Mike Michalowicz’s Fix This Next eBook! Links and Resources: NEW! Facebook Group: Entrepreneurs Take Your Life

When small businesses don’t manage credit and collections well, it has a big impact on us as business owners. It affects our ability to grow, it affects our ability to hire a team and expand, and it keeps us on a treadmill. Having “more money in your bank account” is what we’ll be discussing with our guest today, because being Profit First professionals at Tap the Potential, our focus is helping clients get their expenses under control in creating profit, and money leaking out just undermines that. We are so pleased to be speaking with Katie Keich today, who will be sharing her experiences in supporting business owners around this often-overlooked area in our businesses. Katie Keich is a senior credit & collections executive with over a decade of experience and a proven track record working in the logistics and supply chain industry. Currently, she holds the role of Chief Operating Officer at Central Credit Audit and Statewide Tax Recovery, in addition to being the CEO of her own consulting company, Full Advantage, LLC. Full Advantage, LLC is an outsourced solution for billing, credit, and collections. Full Advantage looks, sounds, and feels like an extension of your company without the hassle of hiring, training, etc. Previous to that, she held the role of Vice President of Commercial Services, building out a new division of commercial services offering customized workshops, training, and consulting for insideARM and The iA Institute. Before that, she worked her way up from being an accounts receivable specialist to Director of Credit & Collections as the organization grew from a franchise with under $5M in revenue to a global logistics organization with $1.5B+ in revenue. It was Katie’s responsibility to establish a credit policy, build a collections department, and train sales and credit associates across the country. As the architect of her organization's credit and collection policy, Katie achieved credit losses at one point of .3% on revenues of $650M, a record unheard of in the business-to-business space. She is a five-time winner of her organization’s Special Recognition for Outstanding Performance. When she’s not out educating companies on how to reduce their credit losses without sacrificing sales and increased revenues, Katie spends her time writing, singing, and hanging out with her husband and daughter at home in Pennsylvania. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Katie explains how to start with the end in mind with considerations and strategies. Why all business isn’t good business. It’s important to do business with clients whose immutable laws are very similar to yours. Understand your client’s way of doing business. Questions to consider when negotiating credit with your client. Katies shares her Top 3 reasons why businesses don’t get paid on time. Dr. Sabrina explains the purpose of the “Profit Audit” for Tap the Potential’s clients coming into their program. You’re invited to join Tap the Potential’s Entrepreneurs Take Your Life Back! Facebook group. Upon joining, you’ll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let’s get to know each other! Katie provides an overview of how her collections process works. If you have payments and collections issues, don’t miss Katie’s closing thoughts and her free gift to listeners!    Connect with Katie! Katie’s <a...

Today’s guest, Jeff Brown, wears many hats, one of which is being the host of a podcast that has been a tremendous service to those of us who really desire to grow in our leadership. Fortunately for us, he has a new book coming out, Read to Lead: The Simple Habit That Expands Your Influence and Boosts Your Career, which will be released on August 31, 2021. Listen in as Jeff shares more about his book, his podcast, and leadership strategies, plus he offers many nuggets of information that you are sure to find useful! For nearly 34 years, Jeff Brown has earned his living behind a microphone; first as an award-winning broadcaster and, more recently, as an award-nominated podcaster, consultant, and speaker. In 2013, Jeff launched the ​Read to Lead Podcast​, a four-time ​Best Business Podcast​ nominee, featuring interviews with today's best business and non-fiction authors including actor and author Alan Alda, Stephen M. R. Covey, Seth Godin, John Maxwell, Liz Wiseman, Gary Vaynerchuk, Simon Sinek, Brian Tracy, Nancy Duarte, and over 300 more. Jeff has leveraged his experience as a former on-air personality to not only forge a successful path for his ​own​ podcast, but also coach and mentor numerous other award-winning and nominated podcasters as well. Additionally, he has worked with several multi-million-dollar businesses on the launch of their podcasts, including two of the largest churches in the US, and has even consulted the US government. In 2016, Jeff was tapped by the largest university in Tennessee to begin teaching their brand new podcasting course. Jeff and his work have been featured in ​Inc.​, ​Entrepreneur​, and ​Hubspot​, the blogs of ​Seth Godin​, Chris Brogan​, ​Jeff Goins​, and ​Social Media Explorer​, as well as publications like ​The Nashville Business Journal,​ ​The Tennessean​, and hundreds of other blogs and podcasts. Jeff currently lives outside Nashville, TN with his wife Annie and their three Dachshunds. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: When Jeff became consistent about reading intentionally, he began to see his career trajectory skyrocket. His upcoming book tackles, in part, how technology is impacting not only what we think, but how we think. Quick Tip: Creating an index in the blank pages at the beginning of a book allows you to easily find pages that you want to refer to later. Reading should be less about remembering the material, and more about how it impacts your thinking. Jeff suggests ways to set up your reading environment for maximum effectiveness What are some of the books that have been impactful to you that have changed the course of your life over the last few years? Please join our new Facebook group, Entrepreneurs Take Your Life Back!, and tell us about it! Jeff details five of the most common habits among the successful authors and business leaders with whom he has connected. How To Make Your Time Worth $10,000 an Hour: Download your Chart of $10,000 an Hour Activities!   Connect with Jeff! Listen to his podcast by visiting his website, check out his LinkedIn, or follow him on Twitter and Instagram. FREE

If you have ever struggled with stretching and growing as an entrepreneur while working from your gifts, while still being able to serve your clients, then don’t miss today’s lively conversation with Ramon Ray! There’s so much we can learn from our guest today. We hope you’ll join us! Ramon Ray is an in-demand expert on small business success. He's a global keynote speaker, event host and emcee, entrepreneur, and best-selling author. Ramon inspires and educates thousands of business owners a year and works with leading brands to help them reach small businesses. He's the founder of SmartHustle.com and Entrepreneur in Residence at Oracle NetSuite. Ramon has started four companies and sold two of them, and his fourth book, Celebrity CEO, is about building a community and personal brand. Ramon has been invited to testify at the United States Congress and speak at the White House and has shared the stage with celebrity business thought leaders such as Seth Godin, Simon Sinek, Gary Vaynerchuk, and others. He's interviewed all five Shark Tank Sharks, including Daymond John, Barbara Corcoran, Lori Greiner, Mark Cuban, and Robert Herjavec. Ramon has also interviewed President Obama and joined Ivanka Trump at the Global Entrepreneurship Summit in India. Get to know Ramon better at http://www.ramonray.com. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: “Who am I, if this business doesn’t need me?” Balancing the highest and best use of your time as you serve. How To Make Your Time Worth $10,000 an Hour: Download your Chart of $10,000 an Hour Activities! Ramon shares his current growing edges after twenty years as an entrepreneur. Encourage your entrepreneurial team members to understand what your clients are going through and to be thought leaders in their own areas. Don’t stifle their growth! Ramon unpacks his areas of struggle with Dr. Sabrina. If working with someone does not serve you, refer the request to a different resource, so that you do not do that person a disservice. Smart partnerships and our individual gifts. Dr. Sabrina offers powerful questions to get the ideas and opportunities going.   Connect with Ramon: Ramon’s website FREE Download from Ramon: The Celebrity CEO Blueprint Links and Resources: NEW! Facebook Group: Entrepreneurs Take Your Life Back! Upon joining, you’ll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let’s get to know each other! BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best Toolkit COURSE: How to Hire the Best Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? The FIRST STEP is taking our Assessment at: <a...

Tap the Potential’s Success Team Lead, Darren Hopman, joins Dr. Sabrina in conversation today regarding the loneliness and isolation that entrepreneurs often feel. If you’re experiencing these same challenges, keep listening as we explore ways to build community and create that all-too-important connection, which is particularly needed during the difficult times that we all go through as entrepreneurs. We hope you are encouraged! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Darren relates a recent call from a troubled client, and the client’s mindset shift by the end of the conversation. Other entrepreneurs can offer us encouragement and solutions when we’re in a negative state of mind. Creating daily “touchpoints” for clients and other entrepreneurs is a way that helps us to move forward when confronted with a challenge. Dr. Sabrina offers two questions to ask yourself at the end of the day. Listening to our past podcast episodes each day is one way to be encouraged and a way to get your head in the right space. How to “better your best”. Our Entrepreneurs Take Your Life Back! Facebook group is a GREAT way to connect with others! Invite your friends! Join our powerful Better Business, Better Life™ program. We want to get you to that place where your business can run without you and you can have that great quality of life that you deserve. The importance of being fully rested and present with your clients. Links and Resources: NEW! Facebook Group: Entrepreneurs Take Your Life Back! Upon joining, you’ll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let’s get to know each other! BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best Toolkit COURSE: How to Hire the Best Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life™ program. Dr. Sabrina’s WEBSITE Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW! Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - <a href="https://www.profitbydesignpodcast.com/podcasts/" target="_blank"...

Today’s guest, Jeff McMenamy, has quite a story to share, and in today’s interview, he and Dr. Sabrina journey all the way back to 2008, when he was on the cusp of something great. It is also how they first met. Dr. Sabrina has had the opportunity to work with him and watch his business grow. Listen in to hear this inspiring story of how Jeff has used his success to impact the lives of others and to build a great place to work for his team members.  Jeff McMenamy is an Occupational Therapist who has been practicing for 31 years and in private business for 20 years. He is the Owner and CEO of Teton Therapy which is an outpatient Physical and Occupational Therapy company that has operated and managed clinics in Riverton, Lander, Dubois, Cheyenne, and Sheridan, Wyoming. During the COVID pandemic, Teton Therapy of Cheyenne and Riverton upgraded to new buildings. Jeff, his wife Mic, and their son Ian all work in the business. Teton Therapy has a management team in place which allows for day-to-day operations to take place without the owner's presence. Jeff and Mic enjoy taking a month off each winter renting a house in a warm location to spend time with family while enjoying outdoor activities.  You may have seen them driving across the US trailering a boat along with two Kayaks, bikes, golf clubs, and fishing rods.  Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Dr. Sabrina shares her first impressions of Jeff upon meeting him in 2008. Jeff addresses the powerful question from Dr. Sabrina that gave him the courage to start growing his business. Having a coach for a sounding board is very important. Pumpkin Planning, in which Dr. Sabrina is certified, and Profit First have been instrumental in Jeff’s success. Asking team members what support they need is woven into Tap the Potential’s Coach Approach, and is a principle that Jeff still passes on to his managers. Jeff shares some of the employee benefits that his business has been able to start providing to its team members. An impactful video can be a great hiring tool. Jeff’s creative proposal for an alternative to a staff meeting. “What would Sabrina ask me right now?”   Connect with Jeff! Check out his website and like him on Facebook! Links and Resources: NEW! Facebook Group: Entrepreneurs Take Your Life Back! Upon joining, you’ll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let’s get to know each other! BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best Toolkit COURSE: How to Hire the Best Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? The FIRST STEP is taking our Assessment at: <a href="https://www.tapthepotential.com/assessment"...

On today’s episode, we’ll be discussing a very important topic, and that is how to get your team members to make decisions and take initiative to solve problems on their own.   When business owners are asked about the best way that Tap the Potential can support them in having a better team, this issue is one of the most frequently requested. Listen in as Dr. Sabrina draws from her vast experience on the subject and takes you on a deep dive into how you can bring this about in your business, too, because there are multiple pieces to making this work! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: The strategies that Dr. Sabrina shares today come straight from her upcoming book, The 4 Week Vacation (releasing October 2021), so you’ll be getting an overview of a couple of chapters! Remember that we are in a relationship with our team members and that relationship is a system. When one person in that system over-functions, it creates the opportunity for others in that system to under-function. When you change your behavior, it forces the others in the relationship to change their behavior, as well. How to help your team members step outside of their comfort zone: Be explicit with your team members. Acknowledge the effort and not the result. Properly equip your team members for success when it comes to making decisions and problem-solving. In order to be successful in delegating and having team members who take initiative, you need to be hiring A-players whose values align with the immutable laws in your business. If you’re struggling to hire A-players, you can read Dr. Sabrina’s book, How to Hire the Best, or sign up for the next How to Hire the Best COURSE. Learn how you can become an employer of choice! By delegating, what opportunities does this free up for you? Download your FREE Chart of $10,000 an Hour Activities for ideas on what you can be doing to add value to your business. Dr. Sabrina walks through your compelling vivid vision, immutable laws, field of play, and the “filter” questions. This is taught at a much deeper level in the Better Business, Better Life™ program. The Survival Trap helps to illustrate how the day-to-day decisions we make have long-term ramifications. “Q-Storming” is a process of brainstorming powerful questions that often leads to new insights and new possibilities. Remember, the questions we ask determine the solutions we find. If we don’t like the solutions we’re finding, we need to be asking better questions. Dr. Sabrina shares some “decision-filtering” questions that you can use with your team to help make better decisions.  Don’t forget to celebrate the effort, rather than the result! Links and Resources: Ep. 137: How She Turned Her Business Around During COVID with Cathy Anesi NEW! Facebook Group: Entrepreneurs Take Your Life Back! Upon joining, you’ll get access to exclusive, free, mini-trainings from Dr. Sabrina,...

Today’s guest is Cathy Anesi, a member of Tap the Potential’s Better Business, Better Life™ program.  She has an incredible story to share, and just wait until you hear about her NEST program, which is both innovative and cutting-edge. Listen in to hear how Cathy has transformed her business from barely surviving to profitably thriving! Cathy Anesi is the Owner and Director of The Lighthouse Retreat and Wellness Center. She is a Licensed Clinical Social Worker with extensive experience working with individuals of all ages, families, and groups. She supervises the therapeutic staff at The Lighthouse. She is a Reiki Master, has Certifications in Cranial Sacral Therapy, and completed level 4 training in the PURE healing light energy. Cathy’s sessions are unique in that she utilizes energy healing modalities combined with traditional psychotherapy where appropriate. This method is an extremely effective way to help clients process sometimes painful emotional issues easily in an environment of support and healing. Cathy’s passion is facilitating groups concentrating on the empowerment and self-care of women. Her compassion and non-judgmental Spirit offers a space that is nurturing and healing. Cathy is also a Level II EMDR therapist. (*Eye Movement Desensitization and Reprocessing is a form of psychotherapy that was developed to resolve symptoms resulting from disturbing and unresolved life experiences. It uses a structured approach for treatment of trauma-related disorders such as post-traumatic stress disorder, anxiety, and depression. Clients are able to free themselves from the hold that these negative experiences have on their lives after completing treatment.)  She received her MSW from Fordham University Graduate School of Social Work with a concentration in children and families. She has worked extensively with families of children with disabilities within the Westchester County area through Early Intervention and The Committee for Preschool Education. Currently, Cathy provides family therapy using the NEST modality in conjunction and collaboration with the other Lighthouse therapists. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Cathy describes the crossroads she found herself at right before she joined the Better Business, Better Life™ program. Implementing the steps set forth in the program helped Cathy’s business to not only survive but to thrive in less than ten months. Dr. Sabrina shares the increasing revenue, net profit increase, and gross margin numbers of how much Cathy’s business has grown during COVID, between Q1 of 2020 and Q1 of 2021. Cathy provides an overview of The Nest Program that is offered at The Lighthouse. Cathy discusses the biggest challenge that she has found in her business. Dr. Sabrina details the benefits of taking a 4 Week Vacation. Leadership Bootcamp is a six-week course that teaches your A-players how to take leadership roles within your business. Understanding the psychology of A-players and how to attract them to your business is taught in the How to Hire the Best course. Making an investment in coaching is making an investment in ourselves.   Connect with Cathy! The Lighthouse Retreat Facebook Instagram Links and Resources: NEW! Facebook Group: <a href=...

In today’s episode, Mark Ostach joins Dr. Sabrina in a conversation centered on digital wellness. Mark helps people find the courage to connect – with themselves, their purpose, and with the people in their lives, both online and offline. Mark's goal is to restore energy and focus to organizations battling modern life’s non-stop pace and growing sense of disconnection. Mark knows what it’s like to feel disconnected having compulsively checked his phone for over a decade. He’s on a mission to teach us healthy digital habits so we can improve our digital wellness and create deeper connections with things in life that matter most. Mark holds degrees in psychology and technology with an interest in behavioral neuroscience. He is determined to remind the world that human connection is the most powerful connection we have. A nationally recognized speaker on Digital Wellness, Mark has done two TED talks and spoken to thousands of people all over the country encouraging them to embrace a culture of digital wellbeing. Go ahead and check your phone one last time and get ready to be inspired by Mark Ostach! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Mark discusses the correlation between our online activities and how we think and feel, and how the psychology of technology became an obsession for him. Replacement therapy can work when we want to take a break from technology. However, social media can still be a slippery slope, even when we intend to take a break from it. Dr. Sabrina and Mark share their strategies for distancing from social media. Mark explains the perspective we should have on digital wellness. Mark teaches organizations how to create more meaningful connections online. While you’re online, find space that shows your vulnerability, courage, grace, and empathy. This makes using technology more meaningful. You don’t have to violate your digital detox by being online, just be more intentional with how you’re using the content you access to encourage, uplift, and provide meaning to others. “If You Really Knew Me”: a game to play that creates more intimacy. Mark shares the five things that promote digital wellness on the individual level. Be thoughtful and intentional in using technology to support connection.   Connect with Mark! Visit his website, check out his LinkedIn, and get a FREE eBook copy of his book, Courage to Connect. Links and Resources: Voxer: Walkie Talkie App for Team Communication Slack: Where work happens NEW! Facebook Group: Entrepreneurs Take Your Life Back! Upon joining, you’ll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let’s get to know each other! BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best Toolkit COURSE: <a href= "https://www.tapthepotential.com/course/"...

We often talk about how we, as entrepreneurs, are A-players, and how our businesses benefit from hiring A-players, so who could possibly think that there’s a dark side to this, an Achilles heel of being an A-player? In today’s episode, guest Nick Pavlidis reveals what we need to be aware of around this dark side as we work on designing our businesses that give us our lives back. Nick shares so many inspiring nuggets of wisdom that you may even find yourself experiencing a total mindset shift during this conversation, so please join us! Nick Pavlidis is a lawyer-turned-ghostwriter, podcaster, and course creator. Nick helps thought leaders write books that build more momentum during the writing process than most books build over their lifetime. He also helps writers turn their talent and passion for writing into a profitable ghostwriting business. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Nick shares the compelling story of why he transitioned from a law career into a writing career, and how making these decisions surrounding that transition gave Nick his life back. Dr. Sabrina and Nick discuss the lessons he learned during that period of time. The downside to being an A-player is learning to set boundaries. Dr. Sabrina explains why this is imperative to the entrepreneur. What value could you be providing when you’re not in the weeds? What’s being missed with your top clients? Understand the value of what you and your business offer. When we, as entrepreneurs, own our value and recognize and work from our strengths, the value gets delivered to our clients. Nick shares information about his course, Booked!, which is designed for thought leaders. This course will walk you through the same process that his ghost-writing clients go through to help achieve success and teaches you how to use the book-writing process as a way to generate revenue and new opportunities.   Connect with Nick! Follow Nick on Twitter and Instagram, check out his various websites: Nick Pavlidis, From Book to Booked!, Authority Ghostwriting, and Ghostwriter School; and listen to his podcasts at Five Minutes with Dad and Confessions of a Terrible Husband. Links and Resources: Suggested Listening: 24: From Weeders to Leaders – Tapping into Your Team’s Greatness with Jeff McManus NEW! Facebook Group: Entrepreneurs Take Your Life Back! Upon joining, you’ll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let’s get to know each other! BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best...

Over the last fifteen months at Tap the Potential, we have been surveying entrepreneurs that take the Better Business, Better Life™ assessment over whether their businesses are giving them the quality of life they deserve. In preparation for the release of Dr. Sabrina’s newest book, The 4 Week Vacation, which is coming out in October 2021, we’re crunching the numbers and running the stats on this assessment, and she will be sharing some preliminary information with you today. If you find yourself identifying with these numbers, just know that you are not alone! Dr. Sabrina offers some simple steps that you can start taking immediately - today, even! - that will create a higher quality of life for you and make you more effective when you’re working on your $10,000 an hour activities. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: 76% of small business owners who have taken Tap the Potential’s assessment find it hard to “switch off” and not think about the business. More than half of the respondents say they have neglected basic needs, such as sleep, healthy eating, or social interaction because of work. 57% feel that it is taking increasing efforts to accomplish simple tasks. Almost 75% report that their moods fluctuate based on how the business is doing. Veggies First is a mindset. It is critical that we take care of ourselves first. When we do Veggies First, it makes us better, stronger, and more resilient. When we’re consistent, we improve the quality of our thinking, our idea-generation, and our decision-making. Each Veggies First that we do is a small step forward to taking our life back from our business and builds not only our own strength but our business’s strength toward our 4 Week Vacation. Dr. Sabrina offers suggestions towards, and the benefits of, getting in our Veggies First. A 4 Week Vacation presents some unique opportunities for high-quality leisure time. A customized permission slip for you to do your Veggies First? Yes, please! Links and Resources: NEW! Facebook Group: Entrepreneurs Take Your Life Back! Upon joining, you’ll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let’s get to know each other! BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best Toolkit COURSE: How to Hire the Best Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life™ program....

Welcome to the second part of a two-part series featuring Melissa Swire, Dr. Sabrina’s executive assistant! Today, Dr. Sabrina and Melissa discuss the fear of letting go and delegating, the important qualities to look for when hiring an EA, as well as some tips on what to do if things go awry with your EA.  If you’re wanting to free up your time to do those $10,000 an hour activities, then you’re going to find this episode very helpful! Melissa is the Founder of the Servant-Hearted CEO, Co-Founder of the non-profit Patriots Cove, and the Elizabeth Dole Fellow for the State of Pennsylvania. She helps entrepreneurs maximize executive-assistant relationships so that together, they can get their lives back. Her course and coaching program, the Servant-Hearted CEO Executive Assistant Certification®, prepares executive assistants to support business leaders remotely, ending overwhelm and freeing up their time to do the things they love. Melissa is on a mission to bring financial stability to disabled military veteran families. For every course sold, one is given to a military caregiver, and together we make an impact. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Dr. Sabrina and Melissa share that Melissa will be taking on a different position within Tap the Potential, and Dr. Sabrina is getting a new EA: Nichole! What drives the entrepreneurial fear of not wanting to let go of tasks. Melissa describes how she manages Dr. Sabrina’s ideal-day calendar. How saying “no” is really saying “yes” to your clients and to the most high-priority meetings. It’s important to share with your EA the parts of work that really energize you. An EA is your gatekeeper! Qualities to look for in an A-player executive assistant. When something goes wrong, learn to take a look at systems before you take a look at people. Melissa offers tips on how entrepreneurs and business owners can work more effectively with their EAs.   Connect with Melissa! Connect with her on LinkedIn, like her Servant Hearted CEO Facebook page, and check out her Website! FREE Workbook Download: How to Get Started with an Executive Assistant Melissa’s Tip: Use the http://www.tapthepotential.com/10k/ download in conjunction with her EA download! This will help you to see all the things you are doing that are holding your business back. Part 1: 132: Why an Executive Assistant Should Be Your First Hire to Free Up Your Time with Melissa Swire Links and Resources: NEW! Facebook Group: Entrepreneurs Take Your Life Back! Upon joining, you’ll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let’s get to know each other! BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best <a href=...

An executive assistant can make a huge difference in your life as an entrepreneur, as Dr. Sabrina can attest. Her own EA, Melissa Swire, joins her in this eye-opening discussion on how executive assistants can take so much off your plate that you have time for those $10,000 an hour activities that are the hot topics among many of Tap the Potential’s clients. In addition, an executive assistant is a forward-thinking, strategic partner, as you will hear in their conversation. Melissa has tremendous insight into how to teach us entrepreneurs to let go so that we can grow our teams and have that opportunity to work from our strengths. Melissa is the Founder of the Servant-Hearted CEO, Co-Founder of the non-profit Patriots Cove, and the Elizabeth Dole Fellow for the State of Pennsylvania. She helps entrepreneurs maximize executive-assistant relationships so that together, they can get their lives back. Her course and coaching program, the Servant-Hearted CEO Executive Assistant Certification®, prepares executive assistants to support business leaders remotely, ending overwhelm and freeing up their time to do the things they love. Melissa is on a mission to bring financial stability to disabled military veteran families. For every course sold, one is given to a military caregiver, and together we make an impact. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Melissa shares the compelling story of how she got into the world of executive assistants. Melissa is very involved in the military caregiver community and is passionate about providing people (many of whom have left high-level, corporate jobs) with the skills to be an EA and the opportunity to stay home and care for their military spouse. The inspiring history and mission behind Patriot's Cove. How describing your ideal day to your EA can give your EA the confidence and insight needed to organize your calendar to your distinct advantage. Having a dedicated two-week period to focus on projects while minimizing meetings is very productive. Dr. Sabrina explains how she and Melissa worked together to make her calendar flow very efficiently, which enables her to be fully present with people when she knows what to expect. Melissa provides tips and tricks to organizing a calendar. Melissa addresses common misgivings and fears when considering hiring an EA. To consider: If you had an executive assistant to help you create your ideal schedule and to follow that schedule to protect your time, what would your life and your business look like 60 and 90 days from now? NEXT WEEK: We will have a follow-up episode around the fears of letting go, and how to delegate effectively so that your EA can take things off your plate for you, what qualities to look for, and more!   Connect with Melissa! Connect with her on LinkedIn, like her Servant Hearted CEO Facebook page, and check out her Website! FREE Download: How to Get Started with an Executive Assistant Melissa’s Tip: Use the http://www.tapthepotential.com/10k/ download in conjunction with her EA download! This will help you to see all the things you are doing that are holding your business back. Links and Resources:...

Grab your pen and paper, because in this insightful conversation, today’s special guest, Galen Emanuele, will be sharing plenty of golden nuggets of wisdom around culture and ways to be the kind of leader that your business and your team need you to be so that you have a business that gives you your life back. Don’t be surprised if you feel compelled to take some notes! Galen Emanuele reframes the way teams and organizations establish culture, communicate, and perform together in business. His unique content is full of actionable tools to massively improve team dynamics, communication, EQ, and generate high-level performance and engagement. A highly sought-after international speaker, with clients including Microsoft, Safeway, and NASA, Galen is also a world-class improviser, having taught and performed improv for many years including touring with the cast from Whose Line Is It Anyway? An authentic, captivating teacher and performer, Galen has a unique gift of being able to cut through the noise and fluffy language to translate broad concepts into simple, practical skills and mindsets. Developed over thousands of hours on stage working with audiences and teams Galen’s profound truths and tangible takeaways permanently change the way humans show up in business and life.  Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Galen discusses his propensity of natural curiosity and his passion for, and definition of, culture. Establishing the right kind of culture requires a strategic approach, just like any other part of your business where you desire success. Take the values that you have and translate them into actual behaviors and mindsets. Galen explains the concept around the “Yes, and” culture of cohesive, highly-engaged awesomeness and how it applies to business. There is a surprising and profound parallel between “improv” and being an effective leader. If you want to be impressive as a leader, make your team look brilliant, and make your client look brilliant.  The Choice Map™ is a powerful mindset tool with an immediate impact that Dr. Sabrina shares with clients at Tap the Potential. It teaches business owners how to get off the “judger path” and onto the “learner path”. Galen discusses the huge impact that the simple act of asking for feedback has on a leader. What the phrase “tell me more” can teach you. Consider how you can set your team members up for success. Ask your team members what support they need from you. Galen suggests asking these same three relationship-building questions of your direct reports every quarter during a 20-minute meeting: What am I doing great? What is my biggest area of opportunity to improve? What would a 10/10 look like for me? Links and Resources: NEW! Facebook Group: Entrepreneurs Take Your Life Back! Upon joining, you’ll get access to exclusive, free, mini-trainings from Dr. Sabrina, including the Better Business, Better Life™ jumpstart, as well as the “How to Hire the Best” jumpstart! No charge to join! Let’s get to know each other! BUY THE BOOK ON AMAZON: <a href= "https://amzn.to/3pz3T01" target="_blank" rel=...

It is through our connections with others that we are able to grow continually. When we meet those who have made it through the school of hard knocks, and those people are willing to share those experiences with us, it allows us to hopefully short-circuit some of the hard knocks as we learn and grow from their experiences.  Three of the people who play a huge role in Dr. Sabrina’s network with whom she would feel comfortable reaching out to if she were struggling with something (or feel comfortable in supporting them during their struggles, as well) are with us today: Donna Leyens, John Bates, and Darren Virassammy. Listen in to learn the value of community around you as an entrepreneur, as seen through the eyes of these very special people. Darren Virassammy believes we have the power to create the workplace culture we envision, where people are engaged, valued for being valuable, and playing to their strengths. 34 Strong Co-Founder and TEDx Speaker Darren Virassammy leads the team that serves alongside you to make that a sustainable reality, whether you lead an army of one or a large organization. Donna Leyens is the President and co-founder of Pumpkin Plan Your Biz. She is on a mission to save small businesses from extinction, by providing business tools, strategy, training and support to business professionals who want to make a big impact as small business growth strategists. John Bates’s “why” is to unleash what is great in all of us, so that it can live in the world. John lives that “why”, and he has a lot to share. He has spoken, hosted, and coached for over 35 different worldwide TED and TEDx events. The amount of vulnerability, openness, self-reflection, and honesty that a well-done TED-format talk requires is second to none. The insights into leadership, success, and fulfillment in life that John has gained from his years of experience with this allow him to share some of the biggest, most powerful secrets of truly successful leadership that exists.  Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Donna not only trains Pumpkin Planning Strategists, but she is also passionate about building community with other entrepreneurs.  John is also a community-builder and looks for ways that he can be a gift from his gifts.  People from different professions can have amazing insights into your own profession. Reflections are shared on how different their lives and businesses would be if they all hadn’t met Mike Michalowicz. Darren’s talk on strength at a ProfitCon compelled Dr. Sabrina to share his message, including with those with whom she worked because it had such an impact on her life. Being approachable and remembering where you came from can make a huge difference in somebody’s life. Join our new Facebook group, Entrepreneurs Take Your Life Back! and see how you can benefit from the power of community. It’s important to see examples of others in the community who are succeeding at working less and becoming more effective at what they do. Learn to feel comfortable with asking yourself what it is you need help with right now, and with putting that out in the community so that the community can support you and come forward with the gifts. Once you get past the idea that you have to be...

We know that different is better when it comes to marketing and standing out with our businesses, especially in competitive industries where our customers and clients are comparing on price. However, if we’re different and we can’t help our customers and clients appreciate the value of our difference, then what do we do? Our guest today is a client in Tap the Potential’s Better Business, Better Life™ program, and he helps us dig into the question of “Is different really better?” Join us for this fun episode as we look at creative solutions that will help answer this question not only for him but for many others, as well. Larry Robert Minnick, Jr. prefers to go by Rob and is the CEO/ President of Minnick’s Inc. and Minnick Training Center. He has 39 years’ experience in the Heating and Air Conditioning field, in particular with Mechanical Design & Building Performance for owners. The reason Rob decided to concentrate on the family business was that he loves what he does and it allows him to meet people and he enjoys a challenge. Rob Minnick earned his certifications from the State of Maryland, Air Conditioning Contractors of America, Building Performance Institute, Residential Energy Service Network, United States Green Building Council, and National Comfort Institute.  He lives in Burtonsville, MD, with his wife Dawn. They have 3 children, 1 grand-daughter, and 1 dog. When Rob is not working, he likes to spend time with his family, play drums, travel, and play golf.  Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Rob shares the three questions that consultants told him to ask himself and his brothers when they were buying out the business from their father. Once Rob learned to take a deeper dive into his company vision, it went from being a half-page long to being a page and a half long. He relates how and why his team members were excited when he shared his vision with them.  Rob’s team members are excited to be actively involved in setting their own goals. Rob has a deeper knowledge of problems than his competitors, so communicating with homeowners on the deeper issues that their HVAC system is experiencing is the biggest challenge that Rob currently faces. This is what Rob finds the most difficult, and where he will find the greatest opportunity to differentiate himself. Educating influencers who deal with the customer before the customer deals with Rob is one path that Rob will take to resolve the communication issue. Dr. Sabrina explains the “halo effect”. How to position yourself as the authority. It’s important to identify your top referral sources. These are key places to educate.   Connect with Rob! www.minnicks.com Links and Resources: BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best Toolkit COURSE: How to Hire the Best Taking care of yourself is important now more...

Welcome to the third and final episode of a special 3-part series on “how to make your time worth $10,000 an hour”, a wildly popular topic among Tap the Potential’s family of business owners! Today, we’re going to look at how to get our teams focused on making their time worth $10,000 an hour. This is the point where that $10,000 an hour mindset becomes extremely valuable. Once you’re managing this way of thinking for yourself, you can get your team members on board with it, too, by helping them to understand what that business sweet-spot is, how their role contributes directly to supporting the sweet-spot of the business, and finally, assuring they are confident in the knowledge of what their most valuable contribution is toward this sweet-spot!  In order to support you in working through this special series, you’ll want to download our workbook and “Chart of $10,000 an Hour Activities”, at www.tapthepotential.com/10k.  Let’s dig in! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: If you still haven’t download the workbook (which includes the “Chart of $10,000 an Hour Activities”), please visit www.tapthepotential.com/10k. SPECIAL INVITATION: When you download this workbook, you’ll be invited to join our private “Take Your Life Back” Facebook group! Please join us for fun, education, contests, and prizes! The Survival Trap helps to illustrate how the day-to-day decisions we make have long-term ramifications. Powerful questions we can use with our team members. A-players who are a good fit with your core values or immutable laws in the business are 900-1200% more productive than warm bodies. A-players should be encouraged to work from their strengths.  Tips on how to identify our team members’ strengths. When the whole team understands the value of working from strengths, the whole team can support and look for others on the team who can pick up the slack, and who can do that thing that one team member does not enjoy doing.  How you can use the “Chart of $10,000 an Hour Activities” when thinking about their opportunities for advancement. Tap the Potential’s Leadership Bootcamp is for clients’ A-player team members who are ready to step into leadership roles in the business. Don’t miss out on taking our assessment! It is the fastest way to figure out where the most valuable use of your time is to increase your quality of life and improve the profitability of your business.   Links and Resources: Get access to the $10,000 an Hour Workbook, including our Chart of $10,000 an Hour Activities, at www.tapthepotential.com/10k Part 1 of the Series: 126: How to Make Your Time Worth $10,000 an Hour Part 2 of the Series: <a href= "https://www.profitbydesignpodcast.com/127"...

Welcome to the second episode of a special 3-part series on “how to make your time worth $10,000 an hour”, a wildly popular topic among Tap the Potential’s family of business owners! Today, we’ll get into ways of utilizing the 80/20 principle more effectively in your business, and how to combine that with the Profit First system. You’ll be hearing the secret to multiplying your profit by 100-900% in the next twelve months (or less!), plus this will free up your time in your business AND you’re likely to have a much better attitude toward your business by the time you implement these principles. In order to support you in working through this special series, you’ll want to download our workbook and “Chart of $10,000 an Hour Activities”, at www.tapthepotential.com/10k.  Let’s dive in! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: If you missed downloading the workbook (which includes the “Chart of $10,000 an Hour Activities”) last week, please visit www.tapthepotential.com/10k. It’s important to understand that 20% of our efforts are responsible for 80% of the results that we get. 20% of the clients and customers in our businesses are responsible for 80% of our revenue. Setting a modest goal to increase revenue by 25% from the top 20% of your clients by delivering additional value generates an additional $200,000 per year based on one million dollars yearly revenue. This frees up considerable time and allows you the choice to drop 80% of your (PITA) clients and customers. There is a huge impact of being “at choice”! A tremendously powerful, brain-storming exercise to take your team through. (Hint: This meeting is a $10,000 an hour activity!) Comparing $10 an hour activities with $10,000 an hour activities in your business. Why you must have the Profit First system in place at your business. (Tip: We’re Profit First professionals here at Tap the Potential and can support you in getting your system in place!) Take our assessment to identify key systems to put in place in your business that will allow you to free up more of your time and have a better quality of life. NEXT WEEK: The importance of aligning your team members and getting them working from their strengths.    Links and Resources: Get access to the $10,000 an Hour Workbook, including our Chart of $10,000 an Hour Activities, at www.tapthepotential.com/10k Part 1 of the Series: 126: How to Make Your Time Worth $10,000 an Hour Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? The FIRST STEP is taking our Assessment at: <a href= "https://www.tapthepotential.com/assessment" target="_blank" rel=...

One of the most popular topics of conversation among Tap the Potential’s family of business owners is “how to make your time worth $10,000 an hour”, and we’re going to be taking a deep dive into this topic today. This is the first episode of a three-part series, and over the next few weeks, we’ll be talking about how to avoid the most common and costly missteps when working on your business and the secret to multiplying your profit by 100-900% in less than twelve months time (and freeing up your time while doing so!). PLUS, you’ll be hearing two questions that will get you laser-focused on your $10,000 activities in your business that will help multiply your profit.  Making the most of your time spent working on your business is the very first step to taking your life back from your business. Your mindset will shift significantly over these next few weeks around how you show up and how you’re spending your time in your business. In order to support you in working through these next few weeks, you’ll want to download our “Chart of $10,000 an Hour Activities”, at www.tapthepotential.com/10k. Let’s get started! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Your $10,000 an hour activities are going to be different than someone else’s. Learning how to focus on the unique gifts and talents that you bring to your business helps create the value in your time. Here’s a little experiment for you to take a mental inventory of your business. The biggest value we get from the $10,000 an hour time we spend working on our business is the impact on the quality of our life. Our assessment looks at the quality of your life in relation to the systems you have in place in your business.  Are you in a dysfunctional relationship with your business? “Confessions of high-level entrepreneurs”  Anytime we’re putting a system in place that serves the top client or customer or is in relation to the sweet spot of the business, we are operating within the realm of the $10,000 an hour activity. Some personal examples of $10,000 an hour activities. What you can learn from the 5 Question Survey that Tap the Potential sends out to all of their clients at the end of the year. The two powerful questions that get you super-focused on your most valuable activities. You can also find these two questions, as well as your chart, in your $10,000 an hour downloadable workbook. Join our podcast Facebook Group and share what your “one thing” is that you’re going to do today that will make everything else easier or unnecessary. NEXT WEEK: Some very eye-opening math around the 80/20 principle that will help you see ways to increase the revenue of your business while freeing up your time!   Links and Resources: Get access to the $10,000 an Hour Workbook, including our Chart of $10,000 an Hour Activities, at <a href="http://www.tapthepotential.com/10k" target= "_blank" rel=...