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Dr. Sabrina Starling
You work hard in your business.
On the Profit by Design Podcast, we ask the BIG question:
What has your business done FOR YOU lately?
Join Dr. Sabrina Starling, The Business Psychologist™ and founder of Tap the Potential weekly, as she brings you tips, tools and strategies to support YOU in making intentionally profitable AND sustainable business decisions to live the lifestyle you desire. After all, work supports life, not the other way around. Dr. Sabrina is the author of the The 4 Week Vacation® and the How to Hire the Best Series.
Profit by Design is a Tap the Potential Production.
223: Strategic Planning Series, Part 1 of 4: Practicing Resilience
Today’s show kicks off our Strategic Planning Series. This series is normally reserved for our clients at Tap the Potential, but for the next four weeks, this series is our gift to you, our podcast listeners. This end-of-the-year time is appropriate for reflection, which is something most entrepreneurs don’t take time to do. Reflection helps us determine what IS working that we need more of, along with what we need to stop doing. Let me help you figure out what to let go so you’ll have more time for what matters most in 2023. Visit www.tapthepotential.com/plan to download the workbook that accompanies this series. Our series begins with the topic of resilience, which is hugely important for every entrepreneur. Challenges come every day to stretch us, and we are called on to be stronger and more effective leaders as our businesses grow. We are going to make mistakes, but it’s important to reflect on those and identify what we should do differently in the future, along with finding out what is working well. Join me as we begin this series with a deep dive into resilience! Profit by Design is a Tap the Potential Production. Show Highlights: The sad facts about the health and well-being of entrepreneurs–and why we need resilience! Why resilience is about “bouncing forward” and creating more capacity within ourselves Why having resilience means that we allow ourselves to be fundamentally changed by our challenges How vulnerability and resilience go hand-in-hand Practices of highly resilient people: (From Dr. Taryn Stejskal) Vulnerability–Let go of shame. Connection–Don’t be afraid to share. “Gratiosity”--Use a combination of gratitude and generosity to acknowledge the gifts you have received. How to use powerful questions (found in the Strategic Planning Workbook, p. 3-6) in reflection on your challenges Links and Resources: Download your copy of the Strategic Planning Workbook today! Download A Guide To Talking To Your Team About Profit and start using it today! Make 2023 the year that you stop having the “growing pains” that come with running your own business. Let us show you that you are not alone, and there are real, simple solutions that you can put in place that will become foundational pieces to set up years of future sustainable profit. Book a call with us today at www.tapthepotential.com. Download our Workbook and take our Better Business Better Life Assessment. New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Mentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have More Time For What...
23:5415/12/2022
222: How 1:1 Meetings with Team Members Bring More Trust, Efficiency, and Profit
Do you want more engagement from your team members? Getting to work from their strengths is the #1 driver for employee engagement. How do you, the business owner, know if your team members are working from their strengths? That’s what today’s show is all about! Join me for a closer look! There is one simple practice that can dramatically improve communication and help you hold team members accountable with clear expectations. The key is regular, one-to-one meetings with your team members. Even if you’re busy, taking care of your team is of supreme importance in catching small problems before they become big problems. Let’s talk about how to make those 1:1 meetings part of your success plan for a sustainably profitable business. Profit by Design is a Tap the Potential Production. Show Highlights: How regular 1:1 meetings build trust with team members My tips for 1:1 meetings that make a difference: Keep regularly scheduled appointment times with each team member and view these meetings like a meeting with your most valuable client. Keep these meetings short and sweet, limited to about 20 minutes per team member. When issues are identified in 1:1 meetings, they should be brought up with your leadership team to be addressed. Give each team member your focused attention during 1:1s. Ask key questions during 1:1s about wins and successes, going the extra mile to add value and save money, quarterly career goals, key results, and working from their strengths. Be mindful of open-ended vs. closed-ended questions. How 1:1 meetings save your time, improve efficiency, and prevent problems How to get started with the 1:1 meeting habit with ONE team member at first Links and Resources: Download A Guide To Talking To Your Team About Profit and start using it today! Make 2023 the year that you stop having the “growing pains” that come with running your own business. Let us show you that you are not alone, and there are real, simple solutions that you can put in place that will become foundational pieces to set up years of future sustainable profit. Book a call with us today at www.tapthepotential.com. Download our Workbook and take our Better Business Better Life Assessment. New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!
26:3508/12/2022
221: How to Talk to Your Team About Profit
Each person matters! Team members play a significant role in making and keeping a company profitable. To be profitable, a company has to make more than it spends, and the team members who find ways to take care of our exceptional clients increase sales, save money, and add significant value to our services. A profitable company is a healthy company that becomes a pillar of the local economy, and small companies are responsible for 60-80% of all new jobs in the US. Isn’t it easy to see why each team member is important? A stable, healthy, and profitable company means that each team member has job security, along with career advancement opportunities, raises, and other benefits. A growing, profitable company can provide jobs for your neighbors, friends, and other community members. This healthy business growth cycle continues on and on–and it all begins with the ways your team members contribute to profitability. Those profit conversations can be challenging and uncomfortable, but I’m here to make it easier for business owners. Join me for a closer look in today’s podcast! Profit by Design is a Tap the Potential Production. Show Highlights: How the right conversations with your team members can help them understand the difference between revenue and profit Why we developed A Guide To Talking To Your Team About Profit and have it available for you to download How to equate “eyes on profitability” to having an emergency household account How profitability contributes to job security and a team-oriented workplace Listen to A Guide To Talking To Your Team About Profit as read by Dr. Sabrina Why your team should be working toward profit goals rather than sales goals Links and Resources: Download A Guide To Talking To Your Team About Profit and start using it today! Need help? We are here with real solutions to help you take your life back from your business. Book a call today at www.tapthepotential.com! Download our Workbook and take our Better Business Better Life Assessment. New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Mentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!
24:5701/12/2022
220: Why We ALL Need to Practice More Gratitude
As Thanksgiving is upon us, I’m filled with gratitude for our Tap the Potential team. They bring their best every day to serve our clients, and they are committed to our mission to help entrepreneurs take their lives back. Our team is impressive, for sure! I’m also grateful for our clients over the years; every single business owner has helped me learn so much on this journey of 17+ years. For today’s show, I want to focus on ways we can all work gratitude into our daily experiences. An intentional gratitude practice can be a way to lift our spirits every single day. When we acknowledge what we are grateful for, we are recognizing that the source of goodness lies, at least partially, outside of ourselves. That sense of connection with something larger than ourselves is beneficial in many ways. According to positive psychology research, gratitude is consistently associated with greater happiness, positive emotions, improved health, more resilience, and better relationships. Don’t we all need more of those things in our lives? Join me for a closer look at the benefits of gratitude! Profit by Design is a Tap the Potential Production. Show Highlights: Remember that the success you wished for and worked for brings more challenges–and it’s the success that someone else is wishing for right now. How gratitude helps us to focus on the good—and grow more of it How our gratitude impacts our team AND our personal self-esteem as business owners How gratitude causes “synchronized activation in multiple brain regions” to produce more serotonin and dopamine (from a 2008 study) What leading gratitude researchers discovered about gratitude, optimism, and improved health What the impacts are when a business owner expresses gratitude–both on their team AND on themselves What came from a 2016 study called The Grateful Workplace about a growth mindset vs. a fixed mindset How to be a grateful boss and cultivate gratitude within your team (Dr. Sabrina shares a team-building gratitude exercise!) Dr. Sabrina’s simple suggestions for cultivating more gratitude on the personal side Links and Resources: Join our Jumpstart. It’s our FREE, five-day (one hour each day) workshop to start celebrating your wins; each day is a small step with a significant impact on you and your team! Learn more about the next How to Hire the Best course. You can register now for the final session to be offered in 2022. Download our Workbook and take our Better Business Better Life Assessment. New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have...
22:3224/11/2022
219: What Thriving Entrepreneurs are Doing Differently From Those Who are Burning Out
What are you doing NOW to set yourself up for success in 2023? Imagine yourself one year from now in the same place, facing the same struggles and feelings of burnout. Wouldn’t that feel awful? I want to help make sure that does NOT happen to you. I want to show you strategies and steps you can take right now to set yourself up to be a thriving entrepreneur in 2023! It’s time to take an honest look at where you are and where you want to be in 2023. What steps do you need to take, and what support do you need to get to that thriving place? I’ve done the research, and I have answers to help! Our Better Business Better Life assessment has shown that 9 out of 10 entrepreneurs are experiencing symptoms of burnout. Wouldn’t you rather be part of the 1% who are thriving? Let me walk you through what you can do differently. Profit by Design is a Tap the Potential Production. Show Highlights: How our Better Business Better Life Program creates a customized action plan to partner with you for success with proven strategies and accountability (Visit our Website and click the “Schedule a Call” link at the top of the home page.) What the 1% of entrepreneurs who are thriving are doing differently in their businesses: They are taking intentional actions that move them toward their vision, like taking time to unplug from the business. They are achieving 3x more revenue than those who are struggling. They are willing to invest monetarily in themselves, their businesses, and their teams. They have almost double the number of systems in place in their businesses compared to those who are burning out. Make sure you have these four key systems in place! 1. Have a system in place, like the Tap the Potential Solution, to allow the business to grow without you, the owner, working longer hours. 2. Have a system in place to engage with high-quality clients and avoid poor, distracting ones. 3. Have a system in place to ensure that every team member exhibits high enthusiasm for their role and its impact on the business. 4. Have a system in place to engage in regular team development activities. Are you willing to be an entrepreneur who takes steps to move forward and thrive? Links and Resources: Join our Jumpstart. It’s our FREE, five-day (one hour each day) workshop to start celebrating your wins; each day is a small step with a significant impact on you and your team! Learn more about the next How to Hire the Best course. You can register now for the final session to be offered in 2022. Download our Workbook and take our Better Business Better Life Assessment. New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart! Download Dr. Sabrina’s Introductory Training: <a href=...
32:1617/11/2022
218: Explode Your Profitable Growth in 2023
Overcomplicating things is a common problem for business owners. We get in our own heads when we consider ways to grow our businesses in our attempts to bring in more revenue. In today’s episode, I want to explore a path to profitable growth that allows you to simplify, and anytime we reduce complexity, we free up time and a lot of mental space. Thinking about growing profitably is important as we gear up for strategic planning for 2023. We are zeroing in on Steps 2 and 3 of the Tap the Potential Solution, which is to niche down with a clearly defined sweet spot and find ways to innovate. These are important whenever we look to add revenue, which most people think comes down to selling more or getting more clients. What I want you to consider is that the best way to increase revenue is to serve your existing clients better. Let’s break it down in today’s show! Profit by Design is a Tap the Potential Production. Show Highlights: How Pumpkin Planning can improve your quality of life as a business owner Why it is essential to understand your best clients, attract more like them, and remove weak clients and customers who suck profits from your business How to have the important conversations with your best clients and customers about how you do things differently How a certified Pumpkin Plan Strategist can help you interview your top clients and customers Why input from your team is valuable because they have insights into your top clients and customers Why the language used by your top clients and customers is more valuable than industry jargon Why streamlining your marketing, focus, and business around your top clients and customers frees up time and mental space How your Wishlist Interview questions for your top clients and customers can give you valuable information and insight (Listen as Dr. Sabrina shares a few examples.) How to use the information and feedback from Wishlist Interviews in value creation Links and Resources: Join our Jumpstart. It’s our FREE, five-day (one hour each day) workshop to start celebrating your wins; each day is a small step with a significant impact for you and your team! The next one begins on November 7! Learn more about the next How to Hire the Best course. You can register now for the final session to be offered in 2022. Download our Workbook and take our Better Business Better Life Assessment. New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!
29:5010/11/2022
217: Jumpstart Your Way to a 4 Week Vacation®
How does a four-week vacation sound? Does it sound impossible and far out of reach for you? The reality is that it can be achieved with a few small, but consistent steps forward in your business. Two of my key team members are joining me for today’s episode to discuss why a four-week vacation has huge significance for the business owner AND their team members. Let’s take a closer look! I am joined by Melissa Swire, Lead Strategist and Connect Team Lead at Tap the Potential and Darren Hopman, Success Team Lead at Tap the Potential. Profit by Design is a Tap the Potential Production. Show Highlights: What Melissa remembers over the last year as her “Aha” moments around taking a four-week vacation–and her own one-week vacation for the first time in many years What Melissa has learned about work/life boundaries and her time What Darren remembers as his “Aha” moments in being encouraged to make a vacation a priority–which is counter to what American society teaches us How putting systems in place to allow a four-week vacation creates space for flexibility when “life” happens What it means to Melissa and Darren to have the ability to take time away from work for personal reasons How taking time away from work helps team members honor the important roles in their lives How team members have opportunities to step up and shine with creativity, motivation, and innovation when the business owner takes time away for an extended vacation Why the irony is that business owners, the business, and the team all become stronger when they can take time off from work How to build toward your four-week vacation: The Better Business Better Life Jumpstart is a FREE, week-long event with the Tap the Potential team to teach you key strategies to build toward a four-week vacation. What Melissa and Darren love about the Jumpstart Links and Resources: Join our Jumpstart. It’s our FREE, five-day (one hour each day) workshop to start celebrating your wins; each day is a small step with a significant impact on you and your team! The next one begins on November 7! Learn more about the next How to Hire the Best course. You can register now for the final session to be offered in 2022. Download our Workbook and take our Better Business Better Life Assessment. New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Have More...
34:3403/11/2022
216: Using Systems and Innovation to Create an Exceptional Client Experience
What kinds of experiences are your clients and customers having as they interact with your business? This is an important aspect of our business that we need to explore constantly. It’s easy to get caught up with the work and our team members, and we cannot overlook the experience that we are providing for our customers. Let’s do a deep dive into this topic together! What goes into creating a top-notch experience for your clients and customers? How do we make it happen? At Tap the Potential, we are focusing intensively on this issue, and we pay close attention to the feedback we receive. Innovating and adding value for your customers allows you to charge more for your quality products and services. In today’s solo episode, I want to walk you through the system to use in creating an amazing customer experience and checking in for their feedback. This is Step #3 in the Tap the Potential Solution, the guaranteed path to make your business sustainably profitable so you have more time for what matters most and more money in your bank account. Get a headstart by signing up for the Better Business Better Life Jumpstart, where I’ll be teaching the Tap the Potential Solution. Profit by Design is a Tap the Potential Production. Show Highlights: The real magic in “pumpkin planning” your business to best serve your ideal clients Why it’s usually the little things that ensure a top-notch experience for every client and customer Why innovation in either quality, convenience, or price is necessary for growing your business What we found our customers and clients really want—and it isn’t top quality Key questions to ask top clients and customers about a positive impression they have with a business, an impactful experience with your company, and their biggest complaints about businesses in your industry How to use a yearly net promoter survey and assess your net promoter score around client experience Wisdom from Joey Coleman’s book, Never Lose A Customer Again, to help us effectively serve our clients How we work to give a rich experience in our training programs and a great ROI for our clients by finding out what drives them crazy How even our best-intentioned practices in our businesses can cause friction for our customers (from Friction by Roger Dooley), but micro-improvements can make a HUGE difference Links and Resources: Join our Jumpstart. It’s our five-day (one hour each day) workshop to start celebrating your wins; each day is a small step with a significant impact on you and your team! Learn more about the next How to Hire the Best course. You can register now for the final session to be offered in 2022. Download our Workbook and take our Better Business Better Life Assessment. New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart! Download Dr. Sabrina’s Introductory Training: How to...
36:3327/10/2022
215: Celebrating Wins and Successes in BIG Ways Airs
At Tap the Potential, we celebrate EVERY win, big or small. Being in business is tough, so it’s important to maintain a positive, success-oriented mindset at every turn. As entrepreneurs, it’s an everyday occurrence to have problems and challenges before us that we need to solve. Do you want to focus on your problems or your successes? What we focus on, grows. THAT is why we focus on each win! Let’s take a closer look! Celebrating every win sets you on the path to identifying your sweet spot, focusing on your ideal clients, and building your team of A-players. Additionally, you will cut expenses and increase revenue, leading to more free time for you and more money in your bank account. These impacts add up to BIG wins for your business. Let me show you how to get started! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: How wins give us clues about the systems that are working best for us Why most of your wins will come from working with your best clients—and that will help you attract even more of the ideal clients How to train your team members to look for wins and successes in themselves and others Why we at Tap the Potential have “Happy Dances” every time we add a new client How we help our clients trim unnecessary expenses and focus on the sweet spot in their business to increase revenue How our Jumpstart workshop can get you started in taking small steps forward that will have a significant impact on you and your team Links and Resources: Join our Jumpstart. It’s our five-day (one hour each day) workshop to start celebrating your wins; each day is a small step with significant impact for you and your team! Learn more about the next How to Hire the Best course. You can register now for the final session to be offered in 2022. Download our Workbook and take our Better Business Better Life Assessment. New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!
31:1720/10/2022
214: Meditation for Success in Business and Life with Rob Dube
Business owners are built to react, but sometimes we need to find ways to keep our emotions in check. Meditation is one practice that can help on multiple levels because we learn to slow down and do nothing. Having a business owner’s mindset to stay busy and on-the-go all the time does not serve us well. My guest today shares how business owners can use meditation to improve their sleep, lives, and overall perspective. From Blow Pops to Forbes Best Small Companies, Rob started his first business in high school selling Blow Pops out of his locker. In 1991, he founded imageOne with his best friend, Joel Pearlman. imageOne has been recognized as a Top 25 Small Businesses in America on the list of Forbes Small Giants, an Inc. Magazine Best Places to Work, as the number one Top Workplace in Michigan, a National Best and Brightest Company to Work For, one of Inc. 5000’s Fastest Growing Private Companies in America, a Positive Workplace by the University of Michigan’s Stephen M. Ross School of Business, and Crain’s Detroit Cool Places to Work. Rob is the visionary and CEO of The 10 Disciplines for Managing and Maximizing Your Energy, a video-based journey that teaches people ten fast, simple, powerful, and fully customizable disciplines to manage and maximize their energy and live an optimal life. He is the author of the best-selling book, donothing,™ the most rewarding leadership challenge you will ever take and the host of the Leading with Genuine Care retreat and podcast. Rob challenges business leaders and entrepreneurs to look inward with mindfulness and meditation by sharing his own mindful leadership journey. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: A look at the early days of imageOne for Rob and how he found meditation to be a useful tool in his life How Rob built his meditation practice by meeting with a meditation teacher and learning to be in the present moment How to approach meditation when it is difficult to “clear your mind” How is a busy entrepreneur supposed to find time to meditate? How meditation reduces stress and distractions and increases productivity How a business leader can introduce meditation to their teams How Rob uses the “minute to arrive” approach to every business meeting to set the intention to be present and mindful Why Rob began the donothing retreats and what participants can expect How your awareness is heightened and you experience peacefulness when you spend time in silence Words of wisdom from Rob and an overview of The 10 Disciplines Links and Resources: Connect with Rob: The 10...
45:4513/10/2022
213: Creating the Right Culture in Your Business
How would you describe your business culture right now? Is it working to attract the right A-players who are a good fit for your team? It is a truly uncomfortable feeling when you have invested the time and energy into hiring someone and later realize that their core values don’t match up with the core values of your business. You have the opportunity to claim your immutable laws, make those the seeds of your business culture, and build a team with common values. You can turn your business into the place that A-players want to join. In today’s show, I’ll walk you through ways to identify your core values and turn those into your immutable laws. Taking these steps will set the foundation for your business culture. I can help! Join me for a closer look at how to create the right culture in your business! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: The difference between core values and aspirational values How to identify your core values by asking: “What has made me proud lately? What has ticked me off lately?” Examples of some of our immutable laws at Tap the Potential How to pinpoint problems in systems when mistakes are made instead of blaming someone The value in sharing stories with team members to emphasize your immutable laws and create your culture How your immutable laws help reveal those team members who are–and are not–a good fit The How to Hire the Best course teaches you how to use your immutable laws as a screening filter at every stage of your hiring process. Why it is important to attract clients and customers who are in alignment with your immutable laws Links and Resources: Learn more about the next How to Hire the Best course. You can register now for the final session to be offered in 2022. Download our Workbook and take our Better Business Better Life Assessment. New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!
17:2006/10/2022
212: Great Place to Work Spotlight with Ean Price Murphy
Joining Dr. Sabrina today is Ean Price Murphy, the newest business owner being featured in our Great Place to Work Spotlight. Ean is the founder of Moxie Bookkeeping, where they teach successful entrepreneurs a dead simple cash management system that works with their natural habits so they don’t have to learn accounting to become permanently profitable. They allow business owners to focus on impact rather than spreadsheets. Ean is a fellow certified Profit First Professional–Mastery Level, Xero Platinum Partner, Quickbooks Pro Advisor, and Certified Business Coach. Living on the cutting edge, Ean is not your typical bookkeeper. She relishes what makes her and Moxie Bookkeeping unique, and she knows what makes Moxie a great place in attracting A-players and retaining her great team. Ean shares with openness and honesty the hard lessons she has learned, along with the best practices that are bringing success. Join us to learn more from Ean! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: What makes Moxie Bookkeeping unique and very different What it means to a client to experience the values of integrity, communication, and collaboration A big lesson learned by Ean about allowing her team to protect her from herself What a bookkeeper is and what they do—and what they DON’T do What it takes to make a successful relationship between business owners and their bookkeeper and who the ideal clients are for Moxie Bookkeeping How Profit First helps business owners in terms of their sales targets and their trending bank balance How to figure out if you can afford to hire another team member What Ean is doing to create a Great Place to Work for her A-players How A-players are learning and growing with professional development (and Book Club!) at Moxie How Ean’s hiring process has changed since taking the How to Hire the Best course Why Moxie is going through the “best kind of dip in retention” by getting rid of B-players who are “good enough” but not going to the next level Why Ean wants to help her A-players get where they want to go, whether it means they stay with Moxie or not An overview of the personality strengths Ean looks for in hiring A-players Links and Resources: Connect with Ean: Moxie Bookkeeping Download our Workbook and take our Better Business Better Life Assessment. Learn more about the next How to Hire the Best course. You can register now for the next course that begins in October. ...
46:0129/09/2022
211: Maximize Your Strategic Growth and ROI with Christeen Era
Welcome to today’s episode! Dr. Sabrina is joined today by Christeen Era, who has been on the podcast several times, most recently to celebrate the launch of her book, Profit First for Lawn Care and Landscape Businesses. She has a knack for attacking problems head-on, and she goes a step further by creating tools and resources and putting systems in place to solve those problems in the future. In making these tools available to others, Christeen showcases her genuine desire to help others solve their business problems as they grow and become more profitable. Christeen Era, co-founder of the Green Profit Academy, is an accounting and consulting professional who has helped hundreds of small and mid-sized businesses improve their cash flow, post higher profits, and achieve stronger growth. In her book, Profit First for Lawn Care and Landscape Businesses, she provides an industry-specific toolbox to help business owners manage their expenses and increase their gross profit margins by up to 65%. Passionate about helping her clients flourish and grow, Christeen is a certified Profit First Professional, Pumpkin Plan Strategist, Fix This Next Advisor, and Quickbooks Pro Advisor. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: How Christeen approaches the development of a new tool or resource by keeping ROI in mind Why the lawn care and landscape industry has limitless untapped potential for profit Why there is confusion in this industry that a new piece of equipment will always make more money Why price increases have to take into account much more than rising supply costs How saying NO is an important skill set to get to the next level of profitability What to consider in staying strategic about growth opportunities How building business acumen helps a business owner trust their instincts and gain more confidence How innovation has blossomed in entrepreneurship over the last ten years What has surprised Christeen in feedback she received from her book Links and Resources: Connect with Christeen and her resources: Email: [email protected] Get Christeen’s audiobook: http://book.profitfirstforlawncareandlandscape.com/audiobook Check out the Green Profit Academy website: https://www.greenprofitacademy.com/ Check out the Profit First for Lawn Care and Landscape Businesses Website: https://profitfirstforlawncareandlandscape.com/ Find the available Green Profit Academy Courses: https://grow.greenprofitacademy.com/collections **This link will give a 10% discount on the audiobook purchase with early registration. The link can be used immediately, a code and purchase link will be mailed (within approximately 2 weeks from registration) to those who
40:0522/09/2022
210: Get Out of the Survival Trap and Love Your Business and Your Life Again!
The irony of being a business owner is that sometimes we look happy and successful on the outside while we are maxed out and struggling to keep up with the demands. As the business grows, we have to become good leaders and grow our business or face burnout as we have to do more and more to keep everything going. How about you? Are you a business owner who feels overwhelmed, frustrated, and incompetent? We call this the survival trap, and I can teach you how to get out of it and start enjoying your business and life again. Saying YES to everything and everyone is not a long-term strategy for a thriving business. Operating this way creates an overweight business that will crush you and take over your life. There is a better strategy, and I can show you how to make it work! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: How to put your overweight business on a diet: Identify the clients and customers who nourish your business and allow it to flourish and thrive. Serve those clients and customers, and don’t spend your time and energy on “sugary doughnut” customers. How having systems in place to help you serve your best clients and customers will improve your quality of life and help you love your business again After expense cutting, niching down in your business is the next step to profitability. How the Better Business Better Life Jumpstart can help you implement these crucial steps to profitability How a profit audit can help (Book a call today at www.tapthepotential.com!) Links and Resources: It’s not too late to join me for the upcoming Better Business Better Life Jumpstart to learn the Tap the Potential Solution. It’s a value-packed week of live clinics with me on Zoom, and I would love to have you join us! Download our Workbook and take our Better Business Better Life Assessment. Learn more about the next How to Hire the Best course. You can register now for the next course that begins in October. New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!
18:5415/09/2022
209: View and Run Your Company Like a Financial Asset
This podcast is designed around bringing the best thought leadership around business to small business owners, and we want to bring value by covering a wide and diverse range of topics. Ryan Tansom is here to share his Intentional Growth™principles to help us understand the true value of our businesses. Join us to learn more! Ryan Tansom started his entrepreneurial career at his family business as the executive VP and was responsible for the strategic, operational, and financial strategy of the $21M company. By bringing intentional focus to the right strategies, he helped turn the company around and enabled it to be sold for eight figures to a local competitor in 2014. Ryan’s experience led him to the founding of Arkona with his business partner, Pat, to create the Intentional Growth™ framework. This system helps owners grow their companies with an end in mind by helping them view–and run–their companies through educational training, fractional CFO services, and strategic planning. He also hosts the popular Intentional Growth™podcast that has 310+ episodes and over 420,000 downloads and features guests like Gino Wickman, John Warrillow, Mike Michalowicz, and editors of popular publications like HBR and Inc. Magazine. With many passionate keynote speaking engagements, thousands of meetings, and hundreds of podcast interviews, Ryan has his finger on the pulse of the market like few others Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: What Ryan learned through the profitable turnaround and sale of his family’s company The major problems with the family business around purpose, equity value, and a strategic roadmap for the future What Ryan would have done differently in hindsight Why a business owner needs to have clarity about what they REALLY want How making decisions from a place of burnout means we are solving for the wrong problem The #1 thing business owners can do to make sure the reward is worth the risk Why everyone has anxiety around “knowing the numbers” and making decisions around your financial statements Ryan’s overview of the Intentional Growth™ principles and what they mean: Know your drivers and what you want from your business. Know your financial targets: annual income, net worth, and valuation in the future. Know your exit options and how each one impacts your role and the value of the business. Create sustainable, predictable, and transferrable cash flow. Use your team of advisers to help. How to understand enterprise value, equity value, and net proceeds Why it’s important for business owners to know their value drivers Links and Resources: Connect with Ryan: www.arkona.io, LinkedIn (Ryan), and LinkedIn (Intentional Growth Podcast) Get Ryan’s Intentional Growth Principles andTraining: <a href=...
46:3708/09/2022
208: Beat Burnout and Improve Your Quality of Life!
Every successful business owner goes through a time when it feels like the business has taken over their life. When you have steady income generation, there is a critical transition at which you have to shift your mindset, grow in leadership, and develop a responsible team—so you aren’t doing everything. This is the way to free up your time and mental load so your business isn’t consuming your life. That’s what we are all about at Tap the Potential! Join us to learn more in this episode! Our FREE Better Business Better Life assessment can check your level of burnout and improve your quality of life. By surveying business owners, we have found that the healthier your business is, the better quality of life you, the entrepreneur, will have. Your business does not have to take over your life! There is a better way! We can help you experience the rewards of entrepreneurship! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: The difference between entrepreneurs who struggle to survive and those who live a high quality of life The facts from our research: Almost 9 out of 10 entrepreneurs experience symptoms of burnout. Entrepreneurs are twice as likely to suffer from depression than the general population. Entrepreneurs are 70% more likely to experience addiction. The divorce rate among entrepreneurs is 5-10 times higher than the general population. 50% of entrepreneurs have neglected basic needs (sleep, healthy eating, or social interaction) in the last three days because of work. About 8 out of 10 entrepreneurs find it difficult to switch their minds off and not think about their business. 50% of entrepreneurs feel that no one understands the stressors they experience. 40% of entrepreneurs are easily annoyed or irritated. About 30% of entrepreneurs feel discouraged about the future. The real risk of burnout: These factors put entrepreneurs at a higher risk for depression, other mental health conditions, and relationship problems. How we used the patterns of successful entrepreneurs to create a step-by-step solution for business owners to have time for what matters most and make sustainably profitable businesses (Register now for the upcoming Better Business Better Life Jumpstart to learn the Tap the Potential Solution!) Why your quality of life will improve when you implement the right systems in your business Why thriving entrepreneurs put significant attention on hiring and team development Why niching down in your sweet spot and hiring A-players can increase profits and productivity Links and Resources: Join me for the upcoming Better Business Better Life Jumpstart to learn the Tap the Potential Solution. It’s a value-packed week of live clinics with me on Zoom, and I would
22:2301/09/2022
207: Prevent Quiet Quitting with a Results-Oriented Work Environment
COVID has brought numerous changes to the workplace, most notably the huge uptick in the number of people working remotely. It’s time to let go of our outdated concepts about productivity and engagement and embrace a different framework. When it comes down to it, the most important thing is not the number of hours we put into our work but how effective and productive we are during that time. Let’s take a fresh look at how we can measure productivity and engagement from our team members by focusing on the results they bring rather than the hours they work. This results-oriented framework allows you to offer greater flexibility and perks that are highly desirable to your team members–as long as they deliver clear results. This focus also prevents quiet quitting, which is employee disengagement at its finest. Your team members WILL appreciate this move toward a results-oriented work environment, and giving them clear expectations will help them prioritize their work and time to be more productive. It’s a win-win situation for team members and the business owner! Join me for a closer look in today’s episode! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: How a results-oriented focus makes your hiring process easier (Learn more in our How to Hire the Best course!) Specific questions to ask about entry-level roles in your business to identify the desired results and expectations How to coach each team member around delivering results by becoming a “thinking partner” for them How a results-oriented focus eliminates quiet quitting in the workplace Why tracking results on a weekly basis allows you to detect disengagement sooner and coach the team member back to productivity and engagement How a results-oriented focus allows for friendly competition, games, rewards, and shortcuts to work more effectively and innovatively How our Coach Approach course can help develop more leaders on your team as you coach them for accountability, engagement, and performance Links and Resources: Sign up for the Coach Approach course that begins in September! You will learn everything you need to know to create a coaching culture in your business! Register once before the September 2 deadline, and you have access to this valuable resource over and over again as needed! Check out our new Dream Manager Program that provides personal and leadership development for your team members! We can teach your team members new strategies to support your efforts in making your business a Great Place to Work! Find out more about Leadership Boot Camp. Download our Workbook and take our Better Business Better Life Assessment. Learn more about the next How to Hire the Best course. You can register now for the next course that begins in October. New! Now Available!! The 4
20:3525/08/2022
206: Are Your Employees Quiet Quitting?
How’s the culture in your business? It’s a precious and vital asset, and it’s your job, as the owner, to grow, nurture, and protect your culture. Today we are taking a closer look at how you can protect your culture so you can become an employer of choice for the A-players you want to attract to your team. Join me now to learn more! When it comes to A-players, your business culture matters MUCH more than the pay you offer them. It just makes sense to get it right! There is one major threat to the culture of your business, and we’re discussing it in today’s episode. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Watch out for this #1 threat to the culture of your business: tolerating team members who are disengaged Why you cannot delay in coaching disengaged team members–and possibly letting them go if they are uncoachable How to use an investment mindset when it comes to hiring and training team members (Are your team members an investment or an expense?) How the cost of employee disengagement adds up in big ways that bleed profit from your business The statistics that prove the ugly facts: Only 29% of employees are fully engaged! How a system like How to Hire the Best can help you attract A-players and make you less likely to tolerate disengaged team members How our tool, the Engagement Matrix, can help you inventory your team members and see where you are losing money by using four quadrants, or categories of employees Why making changes and improvements to your business culture usually mean some degree of employee turnover will occur How to begin coaching conversations with a disengaged employee who previously engaged and effective How to decide whether or not someone is a coachable team member who can be re-engaged (Our Coach Approach course can help!) Why disengaged and ineffective team members are draining your business and must be let go The truth about what a happy and engaged team member is really worth to your business Immediate actions that you can take TODAY to protect your business culture Links and Resources: Sign up for the Coach Approach course that begins in September! You will learn everything you need to know to create a coaching culture in your business! Register once before the September 2 deadline, and you have access to this valuable resource over and over again as needed! Check out our new Dream Manager Program that provides personal and leadership development for your team members! We can teach your team members new strategies to support your efforts in making your business a Great Place to Work! Find out more about Leadership Boot Camp. Download our Workbook and
28:1218/08/2022
205: How a Coaching Culture Can Change Everything in Your Business
Are YOU the bottleneck in your business? If nothing gets accomplished until YOU move something forward, then the sad truth is clear. If you are the bottleneck, you can probably look around and see many things piling up, which likely causes a lot of frustration. It doesn’t have to be this way! Things can change when you have team members who take responsibilities off your plate and can take on the roles of decision-makers and problem-solvers. It all starts with a coaching culture. Let’s take a closer look in today’s episode! Join me to envision what IS possible in your business when you have a coaching culture. A coaching culture in your business has multiple benefits as you achieve sustainable profits and the life you desire, along with establishing a creative, curious, and collaborative environment for your team members. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: What it takes to create a coaching culture: A results-oriented workplace for every team member and a team made of A-players who are coachable and accountable How a coaching culture impacts your profitability Why a coaching culture is vital for the business owner’s mental well-being and overall quality of life How a coaching culture fosters creativity and curiosity in problem-solving, helps retain A-players, and impacts your customers and clients in positive ways How a coaching culture allows team members to give feedback to elevate and partner with each other to encourage growth How a coaching culture allows team members to work in harmony to achieve goals together instead of feeling isolated and non-collaborative What is coaching? An action and learning process that assists individuals in narrowing the gap between where they are now and where they want to be (It is very different from training and mentoring.) Why a coaching culture always involves being curious and asking what’s possible How coaching begins with the assumption that the other person is whole, capable, competent, and complete A breakdown of the vital elements of a coaching culture and a look at when coaching happens with team members How week-to-week performance feedback in a coaching culture will yield much greater improvement than quarterly or annual performance reviews How to employ the “Three Before Me” principle in encouraging team members to create solutions Why you DO NOT want to train your team to rely on you to be the chief problem solver How our Coach Approach course can help you create a coaching culture; sign up now for the nine-week course that starts in September! Links and Resources: Sign up for the Coach Approach course that begins in September! You will learn everything you need to know to create a coaching culture in your business! Register once before the September 2 deadline, and you have access to this valuable resource over and over again as needed! Check out our new <a...
36:0211/08/2022
204: Great Place to Work Spotlight with Dr. Nancy Trimboli
In today’s Great Place to Work Spotlight, we feature a business owner who started in a place of struggle and stress but totally transformed her business in just a few years. Through the principles she learned in our How to Hire the Best course, she’s created a Great Place to Work for herself and her dedicated team members. We welcome Dr. Nancy Trimboli back to the podcast! She’s a health expert and chiropractor with over 25 years of experience. Her practice, Trimboli Chiropractic, has undergone many changes to become the streamlined, efficient team of A-players that makes Dr. Nancy’s life fulfilling and virtually stress-free. She has a large local patient following and an ever-expanding online audience through her YouTube channel. She is the author of Stealth Health: Take Back Your Power and Unravel the Mystery of You, which was published in 2020. It’s a book for those who want to achieve true health without going the traditional route of relying on medications, interventions, and surgery. Dr. Nancy teaches people how to unravel their health mysteries and ask the right questions, and she applies that focus to making Trimboli Chiropractic a Great Place to Work! Join us for a closer look at the changes that have taken place at Trimboli Chiropractic to create a thriving environment for Dr. Nancy and her team of A-players! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: A look at what Trimboli Chiropractic used to look like with about 5 out of 40 A-players, and what it looks like now with the right people in the right places Highlights of Dr. Nancy’s immutable laws for Trimboli Chiropractic Why frequent conversations are the key to good communication among team members How curiosity and questions help eliminate assumptions How Dr. Nancy honed in on consistency as a key factor in their immutable laws How Dr. Nancy streamlined her business and her team to become profitable again Dr. Nancy’s perspective on losing team members who go on to further their careers elsewhere What works for Dr. Nancy in hiring A-players today Steps Dr. Nancy takes to preserve the culture at Trimboli Chiropractic How Dr. Nancy has created a mutually-supportive environment in which she can get out of the way and let her A-players operate in their sweet spots What Dr. Nancy would say to her younger self about her journey to build her business and grow her team Links and Resources: Connect with Dr. Nancy: www.trimbolichiro.net and www.drnancytrimboli.com Visit her YouTube Channel for over 150 videos (2-5 min.) designed to help you help yourself at home simply and inexpensively. ...
48:4304/08/2022
203: Using Icebreakers and Team Development to Create Your Job Culture
Business owners are busy! One area that often gets overlooked and pushed aside is team development. We have found some simple ways to work on team development with our Tap the Potential team, and we are pulling back the curtain to give you an inside look at what’s working for us. We hope this episode is helpful for you and your business! Dr. Sabrina is joined today by Melissa Swire, the Lead Strategist at Tap the Potential. She joined the team in 2019 and carries forward her passion for helping entrepreneurs.Together, Melissa and Dr. Sabrina discuss how to build a better place to work by keeping your team members inspired and encouraged. In this way, your team members will do more for your business and alleviate some of the pressure that small business owners feel. Join us for the conversation around team development and learn how this singular concept can be the key to overcoming your hiring challenges and creating a great culture. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Why it makes a difference to build a “family” culture where people feel that they work with friends A closer look at Tap the Potential’s team huddles and icebreakers to create a safe, supportive space for all team members Why it’s important to be sensitive to the psychology of A-players, especially the tendency to say YES and overachieve How team huddles give a level of accountability with open and honest communication Melissa highlights some of her favorite icebreaker questions How a “user manual” for each team member gives a lot of information about their preferences, struggles, communication styles, etc. Why business owners need to have mutually-invested relationships on their team that support team members in their dreams (Our new Dream Manager Program can help!) How building a great team frees up the business owner to take care of other things (Our How to Hire the Best course covers it all!) Links and Resources: Sign up for our FREE Livenar, What’s Working NOW to Hire the Best and Grow Your Team of A-Players. It’s coming soon on July 29! Check out our new Dream Manager Program that provides personal and leadership development for your team members! We can teach your team members new strategies to support your efforts in making your business a Great Place to Work! Find out more about Leadership Boot Camp. Download our Workbook and take our Better Business Better Life Assessment. Learn more about the next How to Hire the Best course. New! Now Available!! <a...
46:1928/07/2022
202: Rethink Your Hiring Process
Who is your ideal team member? What are their characteristics? How can working for you be exactly what they are looking for in achieving their hopes and dreams? What are you doing to attract them? You can’t just sit back and wait for them to find you, but you need an intentional, deliberate, and well-crafted system. Want to know more? Let’s talk about finding and attracting those ideal team members. Join me to find out how to streamline the time-consuming hiring process so that your valuable time is spent with those candidates who will be the right fit for your business culture! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Why you need to rethink your hiring process to find the A-players you want on your team How to follow the five simple steps in the Tap the Potential Solution Why the A-player attraction system is THE most important strategic step in building your business (I can teach you how to make this happen! Learn more about my upcoming How to Hire the Best course.) Follow this exercise to identify your ideal team member, the role they can play in serving your clients and supporting your profitability, the personality strengths needed to carry out this role exceptionally well, and the skills that are must-haves Why the skill set for a role is NOT the #1 hiring criteria; skills come AFTER the fit with your core values and their personality strengths Why you must evaluate each potential team member regarding how they demonstrate your immutable laws; this determines everything about how they will fit into your culture! How the things that make us proud and the things that “tick us off” reveal our core values In the time-consuming hiring process, I can show you how to filter out the wrong candidates and spend your time hiring A-players who are the right fit; sign up for the How to Hire the Best course today! Links and Resources: Sign up for our FREE Livenar, What’s Working NOW to Hire the Best and Grow Your Team of A-Players. It’s coming soon on July 29! Check out our new Dream Manager Program that provides personal and leadership development for your team members! We can teach your team members new strategies to support your efforts in making your business a Great Place to Work! Find out more about Leadership Boot Camp. Download our Workbook and take our Better Business Better Life Assessment. Learn more about the next How to Hire the Best course....
26:2821/07/2022
201: Are You Making These Costly Mistakes When Onboarding New Team Members?
Almost 9 out of 10 entrepreneurs are experiencing symptoms of burnout. They think their business cannot run effectively without them and have no system for attracting A-players. Our Better Business Better Life Assessment found these results by surveying 225 entrepreneurs. It all comes down to hiring, onboarding, and team development, and each of these plays a huge role in your profitability. Let’s dive into this topic together! Retaining A-players is an overlooked area in the business world today, and attracting and hiring them is just the beginning. Your onboarding process is a critical determinant of whether they stay or go, and haphazard training won’t cut it. You want your new team members to feel supported, confident, and set up for success; the best way to do that is to create engagement and build enthusiasm for their new role. Join me in this episode as I break down what it takes to create a great onboarding experience! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: The facts: Only about 7 out of 10 entrepreneurs say they have a system for onboarding new team members. Why you should treat the onboarding process for new team members with as much care and priority as attracting new customers/clients How onboarding A-players to your team DIRECTLY affects your profitability Why the 12-18 onboarding process should focus on relationship-building within the team, and transition into ongoing team development Why team members will STAY: It all comes down to relationships! Why YOUR relationship with the new team member comes first: “Be INTEREST-ED, not INTEREST-ING.” (The People Map Assessment is a simple tool that can help you learn someone’s strengths, communication style, goals, and more!) The value in setting up opportunities for your existing team to get to know the new team member Why you should want to be a part of that team member’s career journey, helping them to fulfill their overall life and career goals Why you should ask about their goals, dreams, and strengths–and align their role accordingly Why you should ask their opinion on what makes a great boss and how they like to be appreciated because this gives more insight into who they are The value in pre-establishing clear, well-defined goals for the new team member’s role, including how they can be an A-player by the end of Year One, Month One, Week One, etc. Why it’s helpful to ask existing team members about their highs and lows during their first weeks on the job to gauge what’s working best and what is not How a simple conversation at the end of Day One can create a great experience and help your new team member feel celebrated, successful, and appreciated Why it is important to establish clear guidelines about who the new team member is with, and later, where they can go to ask questions (Who do they go to? What if that person isn’t available? How often will they meet with you?) How an end-of-day huddle...
27:1814/07/2022
200: Great Place to Work Spotlight with Sarah Martin
Wow! Here we are, celebrating Episode 200 with today’s Great Place to Work spotlight. My guest, Sarah Martin, joined us previously in Episode 101. As a small business owner who has experienced unique hiring challenges, Sarah has taken small steps forward to put systems in place and work on culture and leadership. In learning how to hire the best, she has supported and developed her team in unusually creative ways. I hope Sarah’s story inspires you to see what’s possible in YOUR business! Sarah Martin is the president and co-owner of Cabin Works, a property maintenance and cleaning company located in the rural, mountain town of Granby, Colorado. She and her husband, Phill, started Cabin Works over ten years ago intending to provide peace of mind to busy and absentee property owners in need of a reliable, professional, and trustworthy property maintenance company. Sarah and her team strive to foster a workplace culture of family involvement and work-life balance at Cabin Works. From company BBQs to family events, such as their annual bus trip to Denver to watch a Colorado Rockies game and participation in the local annual kickball tournament to raise funds for charity, they get excited about their involvement in their community and show appreciation for their team’s hard work. When not working with their team, you can often find Sarah, Phill, and their young children, Alivia, Mia, and Asher exploring the Colorado mountains on their skis or mountain bikes. Join us and be inspired by Sarah’s commitment to putting her people first by prioritizing family and flexibility at Cabin Works! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: How Sarah faced unique hiring challenges because of housing situations for her employees that led her into a new role in wholly supporting her team Specific steps Sarah has taken over the last two years regarding core values and advancement to improve her hiring system to attract, train, and retain her team members How Sarah pinpointed and developed her core values (immutable laws) around honesty, open communication, family, and flexibility Why Sarah implemented guidelines for her employees to bring their children to work with them–with specific boundaries in place How the COVID pandemic highlighted the need to be open to change and modify the rules—and the WHY of how things are done What Sarah’s A-players say about the Cabin Works culture around family and flexibility–even in classifying 30-hour/week employees as full-time and giving bonuses How Sarah measures benefits and bonuses that are most important to her team members How Sarah has addressed the question of “What’s possible?” and what she would say to her former self from two years ago Links and Resources: Find out more about Sarah and Cabin Works: Website and Facebook Sign up for our FREE Livenar, What’s Working NOW to Hire the Best and Grow Your Team of A-Players. Check out our new Dream Manager Program that provides personal and leadership development for your team members! We can teach your
46:1607/07/2022
199: What A-Players Really Want From You
Today’s episode continues our focus on hiring. This has become a monumental challenge right now for business owners who are feeling the pain in many ways. Small business owners everywhere are losing team members to other jobs that promise higher wages. The truth is that even without paying significantly higher wages, there are creative ways to attract and retain A-players to your team. Let’s take a closer look! Don’t forget to join us next week as we celebrate Episode 200! We will feature a very special return guest to the podcast who expounds further on hiring as she teaches us how consistent, small steps can lead to BIG changes in your business. Don’t miss it! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: The value in intangible perks, those things that your team members value beyond money, like opportunities for advancement through training, business education, and hands-on experience How even entry-level roles can be greatly enhanced through systemized training and checklists The key question to ask when bringing any team member into a new role: “What does success look like in this role at the end of Year #1?” (This indicates the direction in which your training for them should go.) Why building confidence in a new team member is the key to enabling them to think on their own, problem-solve, and work independently Why it is essential to improve your “flow” and decrease chaos in your work culture (This element is crucial to retaining A-players!) Never be afraid to ask your team members for suggestions on improvement; this makes A-players feel that their opinions matter and are valued. Why understanding how A-players think and respond will help your recruiting efforts align to attract them (Our upcoming FREE Livenar can help!) Why opportunities for training and development in technical skills, leadership, and personal growth WILL attract and retain A-players Why it’s important to lay out clear opportunities for advancement and specific time frames to “move up” (Our Dream Manager Program and Leadership Boot Camp can help!) Links and Resources: Sign up for our FREE Livenar, What’s Working NOW to Hire the Best and Grow Your Team of A-Players. Check out our new Dream Manager Program that provides personal and leadership development for your team members! We can teach your team members new strategies to support your efforts in making your business a Great Place to Work! Find out more about Leadership Boot Camp. Download our Workbook and take our Better Business Better Life Assessment. Learn more about the next How to Hire the...
25:3330/06/2022
198: A-Player Problems: How to Attract Them, Train Them, and Keep Them
Many Profit Designers like you are struggling to hire, grow, and retain their best team members. You are not alone! Business owners are in a desperate state to hire the quality help that they need. The COVID pandemic has plunged us into a never-ending cycle of business owners having to step in and do more because of the depleted team—and increased customer dissatisfaction due to the level of service they are receiving. Can you resonate? Let me help! Solving this problem for small business owners has been my primary focus for many years. Let’s talk about solutions to help your business and your life! You CAN hire A-players and build a quality team for your business. Don’t be like I once was: buying into the limiting mindset and making excuses for why I couldn’t hire A-players. I’ve done the research and discovered the characteristics of A-players that align with a business owner’s core values. Join me now for more! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Hear my story of how hiring A-players became my focus! Characteristics of A-players: what they see, what they want, and the common thread that draws them to the team How I wrote the How to Hire the Best series, three books on the same topic to focus on what’s working–a clear guide to finding success as a small business owner The facts: 9 out of 10 entrepreneurs have NO system in place to attract A-players! Why there are huge gaps in the areas of on-boarding and team development Why there are subtle ways that having “warm bodies” on our team instead of A-players is costing business owners in BIG ways Why getting warm bodies off your team and replacing them with A-players mean fewer team members and lower payroll costs Exciting new episodes about hiring solutions are coming up as we celebrate our 200th episode! How are your limiting beliefs preventing you from hiring the BEST? Join us for the upcoming Livenar and our next How to Hire the Best course Links and Resources: Make your business more attractive to A-players by doing things differently! Join us for an upcoming Livenar to learn what small business owners need to know RIGHT NOW to hire the best! Download our Workbook and take our Better Business Better Life Assessment. Learn more about the next How to Hire the Best course. Do BIG work on developing your culture by taking small steps over five weeks–and have a chance to be featured in our “Great Places to Work” spotlight! New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart! Download Dr. Sabrina’s Introductory Training: <a href=...
24:2923/06/2022
197: Creating the Life You Want as a Family Business Owner with Andrew Tvardzik
Andrew Tvardzik of Cedar Ridge Log Homes has just graduated from Tap the Potential’s Better Business Better Life program, and we are celebrating with him! We are excited about what Andrew has accomplished since his new journey began in 2018. Running a family company presents many unique challenges and requires deeper-level work to promote growth and development. Besides increasing overall profitability and being able to take four-week vacations, Andrew has seen revenue growth of 5x! Andrew’s story is an opportunity for much learning for other business owners. Join us to hear Andrew’s story of niching down, implementing and improving systems, and building a team of A-players who love what they do! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: What Andrew’s business was like back in 2018, when he and his dad were trying to find their place in the construction world Andrew’s moment of clarity–when everything began to change for the better How Andrew stepped into a new location, new niche, and new business after coming through a very dark place What it meant for Andrew to shift his thinking, build his team, and figure out exactly who they are at Cedar Ridge Log Homes Unique challenges in running a family business and figuring out who needs to “sit in each seat” How it makes a big difference to have A-players operating in their sweet spots How Andrew learned to empower his team and let go of the “I have to do it myself” mentality through implementing systems Why mistakes are learning opportunities to improve the system–and not personal attacks on anyone What Andrew has learned about sales and products that Cedar Ridge delivers outside his personal skill set How Andrew and his company were able to stay afloat during the COVID pandemic, a blessing in disguise How Andrew is using the Better Business Better Life principles and Tap the Potential resources to create a healthier and happier life for himself and his family How being highly coachable and creating a supportive community makes the difference in creating a business that gives your life back to you as a business owner Andrew’s insights about who is a good fit for the Better Business Better Life program Links and Resources: Find out more about Andrew and his company: www.cedarridgeloghomes.com Download our Workbook and take our Better Business Better Life Assessment. Learn more about the next How to Hire the Best course. New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, <a...
47:2416/06/2022
196: Invest in Yourself for Entrepreneurial Success
I have often wondered what distinguishes successful entrepreneurs from those who continue to flounder in survival mode. This distinction is essential to understanding the secrets to success, and we can even call it the “secret sauce” to entrepreneurial success. Join me today as I share my reflections over my 16 years of building my business and coaching other entrepreneurs. Don’t make the same mistakes I made! Listen to–and learn from–the advice of others who have forged ahead on the entrepreneurial path. Don’t ever be hesitant to invest in yourself. Let’s dive into this subject together! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: My true confessions about early advice that I didn’t take to “Mindset is everything.” "Take time to journal about what you really want.” "There is great value in investing in yourself.” A key factor that distinguishes an entrepreneur who thrives from one who stays in survival mode—investing monetarily in themselves Where can you invest the time, energy, and money to get the learning and insight that you need as an entrepreneur? Ideas for investing in yourself as an entrepreneur: READ, listen to podcasts and integrate the learning, take online courses (be selective), and take advantage of opportunities for support and coaching Ask yourself, “How can I invest in myself to take my business to the next level, and what return can I experience in my business and personal life?” Mentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!
30:3809/06/2022
195: Visioning Your Future Success in Business and Life with Sir Steven Wilkinson
The biggest difference between business owners who thrive and those who continually struggle is a clear and compelling vision. My guest today is sharing how to develop a specific vision for your business and your life, and how to get ALL your team members on board. Join us to learn more! Sir Steven Wilkinson found himself pivoting through the COVID pandemic to gain clarity and increase his writing and consulting work. As a business finance and investment expert, he takes on the role of a critical thinking partner with business owners and works with leaders of human-scale businesses who are having growth challenges. He is the creator of Good & Prosper, a platform through which he teaches finance to entrepreneurs and business leaders. Sir Steven is also a founding member of the Small Giants Community, a US-based organization of business leaders who focus on connections, culture, and caring. Though the impact of his work reaches all over the world, Englishman Sir Steven resides in Ireland with his wife, four children, three dogs, and a horse. He loves long-distance trail walking, cross country skiing, sailing, listening to podcasts, and writing enthusiastically with a cup of green tea close at hand. If you are ready to act with intention and let go of vague and hazy visions of your future success in business and life, join us now for this inspiration-packed conversation with Sir Steven! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: What it means to have a “human-scale business” The difference in growing a business based on a people model vs. a profit model The importance of aligning decisions with the clear and compelling vision to support the people in your business How to break out of the “Groundhog Day” trap with big intention How the two states of mind of the entrepreneur are like “the fantasy of someone in prison who is dreaming of life in a different state” How Sir Steven was influenced most by two people, one of which was his grandmother, who said, “If you don’t know where you’re going, you’ll end up somewhere else.” Why the power of an intention is in its specificity Steps in Sir Steven’s visioning exercise: Determine the point in time at which you are visioning. (He explains how to grade your business on foundational criteria.) Be specific about what you are DOING at that future time with a specific scenario. How we limit our vision with operational questions (asking “how?”) What makes a vision great is the energy flow and balance between “strategically sound” and “maximally inspiring” to take you from the present to the future. How business leaders who vision properly send out a frequency that resonates with and attracts others How the vision tells us what we are NOT going to do so we can dismiss distractions How to give everyone on your team input into the draft of the vision so it becomes their own How to celebrate the final...
51:2302/06/2022
194: Know Your Endgame
Every business journey brings bumps and bruises along the way, but keeping your end goals in mind brings clarity in the face of distractions. In today’s episode, a fellow Profit First professional shares her lifelong entrepreneurial journey–and she’s not finished yet! Even though her focus is on the boutique business space, her tips, insights, and lessons learned apply across all types of businesses. Ciara Stockeland began owning and operating businesses in her early teens. As a serial entrepreneur, her business mindset and tenacity led her to open her first store, Mama Mia, a high-end maternity store in Fargo, ND, in 2006. Shortly after, she opened Mode, a designer outlet store next to Mama Mia. In 2008, Ciara chose to merge her two stores into Mode and develop the concept into a franchise. Her vast experience in both retail and wholesale industries led her to launch the first to-market wholesale subscription box for boutique owners, which she built and sold within 18 months. Most recently, Ciara has launched The Boutique Workshop, a coaching program for retailers. Ciara has been recognized as a Small Business Champion through Score, and most recently was awarded the Outstanding Franchise Small Business Award. She is active with Score, an organization that is the largest network of expert business mentors across the nation. Additionally, Ciara has been an active member of the International Franchise Association and an advocate for small businesses with her seat on the US Chamber of Commerce Small Business Council. On the personal side, Ciara has completed an Ironman triathlon and is currently training for another. She lives in Franklin, TN, with her husband, two children, and Bentley, the family dog. Join us to hear the highs and lows in Ciara’s entrepreneurial journey, along with tips on pinpointing your passion and capitalizing on opportunities with your endgame in mind! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Where Ciara’s inspiration for entrepreneurship came from as a young girl, and how she started her first business, an acting company for students, at age 13 How Ciara discovered her passion for being a “disruptor” for retail business and selling products How Ciara capitalized on opportunities and her problem-solving skills to open her first and second retail stores and later merge the two The steps Ciara took to franchise her business and begin her subscription box service Lessons learned from growing to 13 franchises before selling the brand and moving on to her next steps What it takes to build a business with the clear intention of selling it later How Ciara built her coaching program as an outgrowth of questions she received and problems she could solve for other business owners How Ciara’s coaching program, The Boutique Workshop, works with a membership level and a mastermind group, which offers peer support, benchmarking, and one-on-one coaching Lessons learned about simplifying a business with inventory management challenges The value in knowing your numbers—even if they are ugly! How Ciara has seen Profit First principles...
42:2326/05/2022
193: How to Make Your Time Worth $10,000 an Hour Part 3
Welcome back for part three of this four-part series! In the last two episodes, I shared how to avoid the most common and costly missteps when working on your business. I also talked about how to multiply your profit by 100-900% in less than 12 months while freeing up more of your time. The greatest value in focusing on $10,000 an hour activities is the impact on your quality of life as a business owner. At Tap the Potential, we support our clients in designing business plans that align with their life’s vision, which is very different from most coaching plans that focus solely on increased revenue. When what you are working on aligns with the vision you have for your life, you KNOW that you are working on $10,000 an hour activities. Today’s focus is on getting your team to have the same mindset about $10,000 an hour activities. A clear, compelling, vivid vision is a big part of that mindset, and your team members have to understand your vision. Refer to my book, The 4 Week Vacation, for guided help developing your vision. Join me now to learn more! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: How to help your team clearly understand your vision and the sweet spot of your business: Identify the most important result that you need from each role to make money and save money, and share that with each team member. Review in weekly one-on-one meetings with team members the one result that is their highest-value contribution. How to align team members’ strengths with the one result they need to deliver: Have one-on-one weekly check-in meetings with each team member. Give them permission to speak up about tasks that need to come off their plate. Why teaching all team members to look out for “drag” on themselves and each other will help them find workable solutions to delegate tasks and support each other How to use the Chart of $10,000 an Hour Activities by sharing it with team members; identifying the highest-value contribution for their role; and listening to their ideas about delegating, automating, and taking tasks off people’s plates that don’t align with their strengths An example from our Leadership Boot Camp of an A-player who understood the sweet spot and helped improve the profitability of his business Links and Resources: Download our Workbook and take our Better Business, Better Life Assessment. Learn more about the next How to Hire the Best course. New! Now Available!! The 4 Week Vacation book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! CommunityMentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have More Time...
27:3019/05/2022
192: How to Make Your Time Worth $10,000 an Hour (Revised and Expanded) Part 2 of 3
In Part 1 of this three-part series, I shared the $10,000 an hour mindset and the downloadable chart of $10,000 an Hour Activities. Visit www.tapthepotential.com/10k to get your copy of the chart and the workbook accompanying this series. These resources will be helpful to you over and over again as you move forward with a $10,000 an hour mindset. Today’s episode features a mind-blowing golden nugget with significant ramifications for your business. I wish I had known the secret to free up my time and have more money in my bank account many years ago! This concept sums up our philosophy at Tap the Potential of helping you design a sustainably profitable business with more free time. Join me now for Part 2, refer to your copy of the chart, and learn the simple business model that can be a big game-changer for you! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Learn the difference between $10 an hour activities and $10,000 an hour activities! Why many business owners need to let go and delegate bookkeeping activities to a qualified professional How to apply the 80/20 principle in regards to making your time worth $10,000 an hour by finding your “sweet spot” at the intersection of your top clients, your unique offerings, and your systemization Understand the basics of identifying your top clients in terms of the revenue they bring in, the ease of doing business with them, and their alignment with your immutable laws. How the 80/20 principle can give you the choice to let go of your most challenging clients and customers without decreasing your profitability–and focus on your top 20%, who bring in 80% of your revenue! How to get clear about the overall desired outcome, which is growing profitability and increasing YOUR free time How to focus on hiring A-players to create your lean and mighty team How to navigate the “messy middle” of letting go of difficult customers and team members who aren’t the best fit with the sweet spot of the business Why the “gremlins” show up when you are on the cusp of change and major breakthroughs How to add more value for your top clients and customers by freeing up your mental space and focusing on $10,000 an hour activities Links and Resources: Download our Workbook and take our Better Business, Better Life Assessment. Learn more about the next How to Hire the Best course. New! Now Available!! The 4 Week Vacation book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourJoin Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community Mentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and...
36:2912/05/2022
191: How to Make Your Time Worth $10,000 an Hour, Part 1
This episode takes a deep dive into a popular topic within our community of Tap the Potential business owners: how to make your time worth $10,000 an hour. I have been teaching on this subject for several years, and as one of our most requested trainings, it’s a valuable tool for working most effectively on your business. One of the most rewarding aspects of this awareness is that it is just as useful for team members as for business owners, helping everyone get clarity about the most valuable use of their time. Today’s show is the first of a three-part series in which you will hear how to avoid the most common and costly missteps when working on your business, the secret to multiplying your profit by 100-900% in less than 12 months (freeing up your time in the process), and two powerful questions to get you laser-focused on your $10,000 an hour activities. Join me to shift your mindset about how you show up in your business and how you spend your time. Visit www.tapthepotential.com/10k to download your Chart of $10,000 an Hour Activities to support this podcast series. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Learn how to do a mental exercise to gain clarity about where your team shines brightest: Recognize the places where you have already implemented $10,000 an hour thinking and action. Realize how $10,000 an hour activities free you to enjoy a higher quality of life. (Our Better Business, Better Life Assessment can help!) Systems in your business are EVERYTHING when it comes to improving your quality of life: Identify those systems that improve the quality of your clients and customers and deter poor quality clients and customers. Identify those systems that ensure every team member exhibits high enthusiasm for their role. (My book, How to Hire the Best, can help, along with the accompanying How to Hire the Best Toolkit.) View each system as an opportunity to take small steps forward in making significant changes to improve your quality of life. Is your relationship with your business dysfunctional? “Your business isn’t your baby anymore; it’s time for your business to grow up!” Delegate tasks and give your team members new opportunities to grow and learn. Every time YOU do a lower-value task, there is an opportunity cost—because you COULD be doing a $10,000 an hour activity instead. “Confessions of high-level entrepreneurs” (or lies we tell ourselves that keep us stuck): “I’ll just do this one small thing and then move on to the next big thing.” “It takes too much time to delegate; I can do it faster myself.” What it means to “work on your business” with $10,000 an hour activities with systems to serve your top clients and add value that shows up over time (The Profit First system and <a href=...
32:2805/05/2022
190: Are Your A-Players Burning Out?
Let’s talk about you. How are you doing with managing your stress? Right now, world events bring a lot of anxiety and stress, and we are still recovering from the COVID pandemic and its impact on our businesses. In addition, I from hear from many of you that hiring continues to be a challenge and that you are doing everything you can with a “lean and mighty” team. It is important to do a check-in with yourself and your team, especially regarding burnout. Join me for a closer look at burnout, energy gainers and drainers, and why knowing your team members’ strengths might be the answer to preventing burnout in A-players. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Check-in questions to ask yourself, the chief A-player in your business: Does your mood fluctuate based on how the business is doing? In the last three days, have you neglected any basic needs, such as sleep, healthy eating, or social interaction—because of work? Are you finding it hard to switch off and NOT think about the business? Do you feel that no one understands you and the stressors you’re experiencing? Why you need to take our FREE Better Business, Better Life Assessment if you’ve never taken it, or feel free to take it again if it’s been more than a few months What we have found in the correlation between a higher number of systems and a lower risk for burnout How to identify your energy “gainers” and “drainers”---and what you can do about them! Why burnout is the downside to having a team of A-players (and how to spot the symptoms!) How to help your A-players fight against burnout by teaching them to delegate lower-value tasks to others and making sure they know how to say NO Tips for supporting your A-players and preventing burnout: Educate them about what burnout is, and give them permission to talk about it. Help them shift responsibilities off their plate and maintain good boundaries about work time. Talk to them about energy gainers and drainers, and encourage them to focus daily on energy gainers. Find out what they don’t enjoy doing that someone else might like to do. How having your team members work from their strengths helps prevent burnout AND increase productivity (There are tools to help!) Links and Resources: Learn more about the next How to Hire the Best course. It starts on April 7! New! Now Available!! The 4 Week Vacation book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Live Back! Community Mentioned in this episode:Have More Time For What Matters Most And...
27:3028/04/2022
189: The Secret to Retaining A-Players
As a business owner, you know that A-players love to learn, grow, and be challenged. Don’t expect to have A-players if you keep them in a stagnant role where they are not challenged! Join me in this episode where we dive deeper into retaining A-players by creating challenges and opportunities for their advancement. Show Highlights: Can you relate to Bill? He is a business owner facing the problem of a revolving door for entry-level employees–because he doesn’t have a plan for advancement for A-players. “What we focus on grows.” Shift your intention and attention to developing and retaining your best team members, and start with weekly one-to-one meetings. How to identify opportunities for team members to use their strengths in their work What can you take off YOUR plate that can become an opportunity for advancement for your best team members? Why retention matters (Situations like “The Great Resignation” will affect you less if you have the reputation as one who develops A-players.) What makes a great boss? The key is to have people-management skills honed by: Planning one-to-one meetings where you can LISTEN. Clearly defining each team member’s role. Identifying crucial skills and strengths needed in each role. How to identify in existing team members what drains them and what excites them about their role (Pinpoint their strengths, and don’t burn them out!) How team goals help create a culture of support, safety, and connection for your team members The value in mutually-invested relationships–when you share your business goals and vision with team members to show them how they will benefit from achieving them (They will see that they are working for something bigger than a paycheck.) How the business owner’s dream should stretch everyone on the team to embrace and achieve that vision The final piece in retaining A-players: How you, as the business owner, show up (Be non-judgmental and have a learner-curiosity mindset.) Links and Resources: Learn more about the next How to Hire the Best course, book, and Quick Start Toolkit. New! Now Available!! The 4 Week Vacation book with bonuses! When you purchase the book, you have access to The 4 Week Vacation Better Business, Better Life Jumpstart AND the exclusive VIP training to identify the true profit potential in your business! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Live Back! Community Mentioned in this...
25:1921/04/2022
188: Branding, the Soul of Your Business with Mallika Malhotra
Branding means everything in today’s business world. Branding done the right way will force you out of your comfort zone–and that’s OK! Dr. Sabrina is thrilled to be joined by today’s guest who explains why branding is the soul and passion of your business and how you can be a boss at the branding game. Mallika Malhotra is an award-winning brand strategist, a confidence-stirring mentor and speaker, and the founder of The Brand Attraction Society. After years of working in corporate advertising for brands such as L’Oreal and Oil of Olay, Mallika now helps women entrepreneurs get clear on their branding message, show up as the face of their businesses, and find their power niche. Mallika’s friends and clients call her “The Brand Energizer,” because she is a strong believer in getting out of our comfort zone, taking action, and implementing ideas. When not building brands, Mallika is at home in Maine with her husband and three sons, drinking coffee or red wine, and dreaming about their next global adventure. Join us to learn why branding is NOT your logo or your headshot. Learn simple steps to build your brand today! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: What is a brand, and why do we need one? How to ask the questions and do the discovery work to build your foundation and attract the right team members Why you MUST be the face of your brand to build human connection and the know-like-trust factor with clients–”You have to pull the curtain back to show transparency and authenticity.” How niche-ing positions you as an expert and specialist–and gives you your life back Four powerful questions to ask to develop your brand: What problems do I solve? What do I stand for? Who am I meant to serve? How am I different? (Hint: Your clients can help you figure this out!) How Mallike helps people discover their “Brand Brilliance” The critical images you need to establish your brand (not just a headshot!): Working Girl/Guy, Passion Portrait, and Future Forecast What will change in your business when you have a powerful niche and a breakthrough brand How Mallika’s Brand Visibility Booster gives you a framework to follow to empower yourself through branding Mallika’s advice to her past self and all entrepreneurs: “Don’t do this alone. Invest in a network of like-minded people, a community, and a mentor.” Connect with Mallika: www.mikifoto.com. Get Mallika’s Brand Visibility Booster! Instagram Facebook LinkedIn Links and Resources: Learn more about the next How to Hire the Best course. It starts on April 7! New! Now...
37:1514/04/2022
187: Narrowing Your Focus to Build a Better Team with Erich Kolb
Today’s episode highlights another “Great Place to Work.” My guest learned the ugly truth of entrepreneurship the hard way, so he made a big pivot and changed everything to align his business with the dream life he wanted. He is an alumnus of our How to Hire the Best course, which showed him what he was doing wrong and could do better. Now, he is moving in the right direction with his team of A-players to make his business even more profitable. Erich Kolb owns Seagreen Lawn Care and Irrigation in Myrtle Beach, South Carolina. He and a business partner started their first company in the Raleigh, North Carolina, area in 1995 with $40 in their business bank account! The company grew to $700k in revenue within a few years, but Erich wasn’t happy with its direction. A few years later, Erich realized his entrepreneurial dream was a nightmare; he was wearing too many hats and working too many hours to achieve his dream of living on the coast. In 2016, Erich sold his business, made the move, and started pumpkin planning his new business before he even learned what that meant. Through our course, books, and EVERY episode of the Profit by Design podcast, Erich has learned what it takes to be committed to having a business that supports his life. Join us to hear Erich’s story and learn why narrowing his niche has been a big key to his business success! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Erich’s story: his background, business management degree, and how he started his landscaping business with $40 in the bank Why a business degree does NOT match up with real-world entrepreneurship The turning point that forced Erich and his business partner to step back and look at the numbers and the truth How Erich realized he was not moving toward his life and business goals—and needed to change his direction Erich’s steps in selling his business, relocating to Myrtle Beach, and starting a new business in a new and specific niche How Erich found success by tuning into higher-profit areas within his industry so he could offer higher wages and build a better team (Pumpkin planning at work!) Why a narrow focus allows you to stand out in your field, build an expert team, and free up your time How Erich’s hiring mistakes drove him to the How to Hire the Best course (Fact: 9 out of 10 small businesses have no system for attracting A-players!) The “Aha moments” for Erich when he took the course regarding immutable laws, job descriptions, and hiring systems (Fact: Following traditional hiring practices will fail 75% of the time!) What Erich is doing to make a great place to work by communicating his values, providing training and incentives, and supporting and respecting team members Erich’s questions about communication in moving forward in building his team What Erich is doing differently in hiring, based on what he has learned and experienced How Erich is incorporating virtual team members and helping them feel included and informed What Erich says about his experience with our <a...
49:5407/04/2022
186: Be Different with Full Circle Marketing with Wayne Mullins
We are diving into all things marketing with today’s guest, but this is not your typical marketing conversation. He is a friend who has inspired me, and he has recently released his newest book, Full Circle Marketing: Transform Your Marketing and Turn Customers into Evangelists. Learn more about rethinking your marketing mindset in today’s episode! Wayne Mullins is a husband, father of four, founder, entrepreneur, and author. Over the past 20 years, he has had the privilege of scaling multiple companies and helping hundreds of entrepreneurs do the same with their companies. Wayne’s marketing agency, Ugly Mug Marketing, has won praise from some of the leading influencers in the business world, such as Neil Patel (founder of QuickSprout), Chris Voss (author of Never Split the Difference), Greg McKeown (author of Essentialism and Effortless). There is nothing Wayne loves more than helping entrepreneurs push through limiting beliefs and achieve more than they thought possible. Marketing doesn’t have to be expensive or complicated! You can simplify your strategies and turn happy customers into evangelists. Learn powerful marketing insights from Wayne in today’s show! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Wayne’s focus right now: team building and creating culture Transform your marketing mindset by concentrating on how your clients feel about themselves. The shocking truth about marketing dollars: 95% for attracting new clients vs. 5% for retaining clients Stop deceiving yourself about your level of service and learn to exceed your customers’ expectations. Eliminate the debris and obstacles! Want to know how your business really comes across? Follow Wayne’s advice about using litmus tests to find out the truth of how your business treats customers. Touchstones for entrepreneurs in Wayne’s new book; learn the core foundational pieces around psychology and math! Using Wayne’s “marketing rocks” strategy vs. throwing a handful of gravel in every direction Wayne’s marketing campaign strategies: Moving people from strangers to friends to customers to evangelists through trust and love Connect with Wayne: Ugly Mug Marketing, Facebook, and Instagram Full Circle Marketing: Transform Your Marketing and Turn Customers into Evangelists by Wayne Mullins Links and Resources: Learn more about the next How to Hire the Best course. It starts in April! New! Now Available!! The 4 Week Vacation book with bonuses! Download Dr....
40:0531/03/2022
185: How to Leverage Your Wins and Successes
At Tap the Potential, we understand that being an entrepreneur is tough! So we always look for opportunities to do the happy dance! Today, I will be sharing what we do at Tap the Potential to support a healthy and resilient mindset. Stay tuned to find out how to stay strong and maintain a positive outlook- even throughout the hard times! Paying attention to your wins and successes has tremendous value for making your business more profitable. It will also give you more time for the things that matter most. Listen in today to learn how to use whatever is working in your business as a lever to start positive momentum and get more of what IS working going your business! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show highlights: At Tap the Potential, we keep our energy up by regularly doing the happy dance to help us focus on the good things! How I stumbled upon the value of focusing on wins and successes. We have evolved to focus on threats and the things that are wrong in our environment. Unfortunately, what we focus on grows. It might take a while to get used to focusing on your wins and successes, but it will be worth the effort! What do you stand to gain from focusing on the wins and successes in your business? How can you attract more A-players to your business? Why listening to your employees and treating them with respect is a big deal. How wins and successes apply to niching down and having a clearly-defined sweet spot. (This is Step 2 of our Tap the Potential Solution.) Why should you start your next meeting by asking your team about their wins and successes? Some tips for getting the conversation going around the wins and successes in a team meeting. Links and Resources: Learn more about the next How to Hire the Best course. It starts in April! New! Now Available!! The 4 Week Vacation book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Live Back! Community Book mentioned: The Gap and the Gain, by Dan SullivanMentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!
21:1224/03/2022
184: Becoming the Employer of Choice for A-players with Adam McKee
We are shining the Great Places to Work spotlight on Adam McKee and Contemporary Woods. Adam has been through our How to Hire the Best course, and he is being intentional in working to become the employer of choice to attract the A-players he wants. He is proof that simple changes can improve the culture of a business. Adam McKee has been a craftsman his whole life, learning to build and wire homes from an early age through working with his dad and grandfather. He continued learning craftsmanship through fine woodworking in high school, residential carpentry in his associate’s degree, and construction management in his bachelor’s degree. After finishing his bachelor’s degree, an opportunity came to buy an existing business, Contemporary Woods, which specializes in custom furniture and woodworking. We fast-forward almost ten years later to find that Adam has learned a lot more than craftsmanship along the way, including how to be a better leader, entrepreneur, father, and learning to inspire others to celebrate craftsmanship. Adam has been married to his wife for 12 years, and they make their home in Lincoln, Nebraska, with their two young sons and two dogs. Join us to hear how “today’s Adam” is a much different business owner than when he started his entrepreneurial journey! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: The entrepreneurial journey–how it started for Adam and wasn’t at all what he expected! How Adam learned that being a critical micro-manager was NOT the best management style The turning point for Adam in 2019: learning, growing, and making changes to improve the culture How Adam simplified to three basic steps: sort, sweep and standardize What Adam looks for in A-players for Contemporary Woods Be a better leader! The best leaders take ownership of the problems and don’t blame their employees. Simple changes that have improved the culture at Contemporary Woods, like one-on-one conversations, feedback, and asking the right questions The value in reading books together as a team–and how Adam makes it work at Contemporary Woods Team-building lessons from a people-pleaser Problem-solving vs. finger-pointing—there is a BIG difference! Adam’s example of dealing with a client over a sticky issue while protecting his team, empowering the client, and showing respect to everyone Adam’s vision for Contemporary Woods in the celebration of craftsmanship Connect with Adam: Contemporary Woods, Instagram, Facebook, and LinkedIn Email: [email protected] or call 402-430-7381 Adam's Calendly Link Adam’s FREE gift: Visit www.contemporarywoods.com to book a ½-hour design session to develop your custom design. Mentioned by Adam and Dr. Sabrina: <a href=...
39:5717/03/2022
183: Creating a Work Environment for A-players with Rob Minnick
As we highlight another “Great Place to Work,” we are joined by a repeat guest on the podcast. He is using metrics with his team members and implementing the principles he has learned to recruit and retain A-players for his business. Along with the normal business challenges, he is seeing success and big changes since working with us at Tap the Potential over the past year. Rob Minnick is CEO and president of Minnicks, Inc. and Minnick Training Center. He has 39 years of experience in the heating and air conditioning field, especially in mechanical design and building performance for owners. Rob decided to concentrate on the family business because he loves what he does, it allows him to meet people, and he enjoys a challenge. Rob earned his certifications from the State of Maryland Air Conditioning Contractors of America, Building Performance Institute, Residential Energy Service Network, US Green Building Council, and National Comfort Institute. In addition to his heating and air conditioning work, Rob is active in many associations. He lives with his wife, Dawn, in Burtonsville, Maryland, and they have three children, one granddaughter, and a dog. When not working, Rob likes to spend time with his family, play the drums, travel, and play golf. Join us to learn how Rob is putting systems and metrics in place to hire A-players and create a work environment where they want to stay! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Highlights of Rob’s wins and successes over the past year How Rob supports his team in reaching the goal of getting 150 hours of training for 2022 What makes an A-player? (A REAL one–not just someone who presents themselves to be one in the interview process!) How Rob has faced his biggest challenge with employees that had to be let go, reducing his workforce by about half during 2021 How Rob has had to step into new roles and responsibilities because of his low staff numbers How Rob is making his business stronger through his interview process and marketing How Rob’s Pumpkin Planning is helping him differentiate his business and stop competing on price COVID consequences: The struggle to find technicians and create a payment plan that works How Rob is using what he has learned through How to Hire the Best and The Game of Work by Charles A. Coonradt Words of wisdom about Rob’s immutable laws and how he uses them in the interview process How Rob is implementing what he’s learned to create an environment where A-players want to work Connect with Rob: Minnicks and Facebook Books mentioned in this episode: Built to Last by Jerry I. Porras and Jim Collins Who: The A Method for Hiring by Geoff Smart and Randy Street The Game of Work...
42:2710/03/2022
182: Why Moore Green is a Great Place to Work
We love working with business owners who are dedicated to creating “Great Places to Work.” They are committed to creating opportunities for their team members and giving back to their communities. Today’s spotlight shines on a living, breathing example of that commitment! Blake Moore began working in the family lawn fertilizer business when he was 11 years old. While he enjoyed working outside and being with friends and family, he wasn’t sure lawn care was his future. While pursuing an accounting degree in college, he entered the horticulture program and found his passion. At age 32, with his wife expecting their third child, he left the family business and began his own venture. Since that time, Blake has gone from a “solopreneur” who wore all the hats to a business leader who strives to find opportunities for the team members to grow and develop. Through teaching and coaching team members, Blake has found an unexpected joy in business. Losing his wife to cancer, Blake became a widower, which helped him realize that work supports life and not the other way around. Blake has since remarried, is happier than ever, and is proud of his combined family of eight children. He has served as a board member of the Utah Pest Control and Lawn Care Association for more than twenty years, actively serves in church callings and loves to travel with his wife. Join us to learn why Moore Green is a great place to work! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Finding the time to run a business, live life to the fullest, and focus on creating relationships with customers How growing pains come when you can’t continue to “do it all” and have to build a team Why you need “A” players who value the customer relationship as much as you do The importance of sticking to your non-negotiables in hiring standards Need help in identifying your non-negotiables? Check out the free download, How to Hire the Best. What Blake has learned from the How to Hire the Best course about creating a great place to work What employees really want: perks, incentives, bonuses, and experiences–and Comic-Con tickets! What it takes to get to know your team members and connect on a personal level What Blake has learned from the Coach Approach course about coaching skills, asking powerful questions, and growing problem-solving skills Finding time to focus on other tasks that Blake calls “presidential work” What Blake looks for in “A players” for Moore Green: good relationships and interactions, a heart of service, integrity, and quality How Blake is developing good leaders by sending “A players” to Leadership Bootcamp, which is very unusual in the lawn care industry Why past thinking can hold you back, but trained leaders can bring innovative thinking to your team Blake’s words of...
42:0103/03/2022
181: This is Real Life Business
I’m talking to a friend and colleague today about her book and how Profit First principles can apply to any business. Struggling business owners breathe an audible sigh of relief when their profit margins are increased, and they can operate from an abundance mindset. Join us for today’s episode to learn more. Christeen Era is the co-founder of Green Profit Academy and an accounting and consulting professional who has helped hundreds of small and mid-sized businesses improve their cash flow, post higher profits, and achieve stronger growth. In Profit First for Lawn Care and Landscape Companies, she provides an industry-specific toolbox to help the owners of these businesses manage their expenses and increase their gross profit margins to as high as 65%. Passionate about helping her clients flourish and grow, Christeen is a certified Profit First Professional, Pumpkin Plan Strategist, Certified Fix This Next Advisor, and Quickbooks ProAdvisor. Join us as we take a closer look at how Profit First is helping Christeen’s clients! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Christeen gives an overview of her journey with Profit First that began in 2015 How Profit First helps solve specific problems in Christeen’s business Early “sighs of relief” that Christeen hears from her clients who implement the Profit First system Lawn care and landscape businesses, the huge potential, the disconnect, and what’s holding them back The huge difference and mindset shifts that happen when operating expense accounts are over-funded The trauma that some business owners have–and why it leads to a “This is too good to be true” belief How Christeen’s scalable growth business model is a roadmap to grow your business while maximizing profits Common mistakes business owners make in “DIY versions” of Profit First The initial pieces that Christeen puts into place to help with course correction for business owners How you can get Christeen’s Free Toolbox for any contracting and service industry Connect with Christeen: Profit First for Lawn Care and Landscape Businesses Facebook Green Profit Academy Facebook and LinkedIn Core Growth Strategies Facebook, LinkedIn, and YouTube Find Christeen’s book on Amazon Links...
34:4724/02/2022
180: Rethinking Your Cash Flow System
Financial security and time/money freedom: these are the things that every business owner wants to achieve. As with most financial concepts, there is so much that we don’t know, and we have to be willing to learn new things and think outside the box. Join us for today’s conversation that will challenge your thinking and break down the simplest elements of your cash flow system. Rachel Marshall is the co-founder, Chief Financial Educator, and Content Strategist of The Money Advantage. She is known for making money simple, fun, and doable. She is currently writing a book about her near-death experience and how it became the springboard for her family’s multi-generational legacy of more than money. The Money Advantage is a team of financial freedom architects for wealth creators. Using their three-step roadmap, you can maximize your money by keeping more of what you make, protecting it, and turning it into cash-flowing assets. Their family office model brings you the concierge service usually reserved for the ultra-wealthy: a team of licensed professionals to coordinate every part of your financial life. This includes strategies for cash flow, long-term tax reduction, estate and business legal planning, creative whole life insurance strategies (privatized banking), and alternative investments. Join us to learn how you can do THE BEST with your money and optimize your financial life! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Rachel’s near-death experience that became her deeper WHY What financial legacy for our children REALLY means The initial steps in Rachel’s financial transformation How privatized banking works as a strategy for accessible, growing, and safe cash How a whole life insurance policy can be an infinite banking solution How Rachel’s holistic approach of product + strategy can be maximized for the best results Investment options for the best ROI within your system of assets (“Having more options means having more freedom.”) How privatized banking can impact our lives in positive ways to build time and money freedom The three-fold Wealth Creator’s Cash Flow System: foundation, protection, and increase How business owners can use Rachel’s system to maximize the efficiency of cash flow and multi-generational legacy How Rachel’s podcast, The Money Advantage, covers ways that business owners can control their cash, understand relevant legislation, enjoy their money more, and more! Rachel’s book, 7 Generations, is coming out soon with help for designing a multi-generational legacy of more than money, along with stewardship principles Connect with Rachel: Get the FREE Quick & Easy Privatized Banking Guide for Investors at...
43:1217/02/2022
179: Small Business Success with Systems with Josh Fonger
Are you a stressed-out entrepreneur who feels overworked and underpaid? Putting systems into place is the key to the life you want. Today’s guest shares how implementing systems can make profit and freedom a new reality for entrepreneurs and small business owners. Josh Fonger is a Business Performance Architect with the unique ability to develop and implement systematic solutions to complex business problems. Josh has personally consulted and coached over 600 business owners from over 100 industries, ranging from small business startups to $500M enterprises. Because of Josh’s phenomenal success, he has quickly become one of the most in-demand small business consultants in North America. He connected with Sam Carpenter in 2011 after reading Sam’s book, Work the System. Sam and Josh soon recognized their shared vision of helping business owners get unstuck using systematic solutions. They partnered to co-manage the consulting firm, Work the System, which has now attracted over 100,000 business owners from over 50 countries. When he’s not coaching or consulting, Josh enjoys setting up “personal systems” to maximize his time with his wife and four children. Join us to learn how the “Systems Mindset” can help you make more and work less! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: The huge payoffs in quality of life for business owners through more systems The trifecta of impact for Josh’s clients: less stress, fewer work hours, and more income The psychology of stress is when we feel like things are happening TO us that are out of our control The facts from a Tap the Potential survey of entrepreneurs and business owners: 85% feel that their business couldn’t run efficiently without them (How systems can make the difference!) How Josh works with business owners in a state of overwhelm to identify a strategic objective Why your systems should be built for average people and not just A+ people What Josh means by a “yo-yo” business that has no bright future and is too dependent on the owner How Josh works with clients to address the biggest gaps in systems regarding hiring, on-boarding, and retention Why policies and procedures can’t be designed for the problems of difficult employees–if you want to attract A+ people How defining your immutable laws will repel the wrong people Josh’s new venture in training and certifying consultants across vertical markets Take Dr. Samantha’s small business challenge: Put a new system in place each week for the next year. Start NOW! Connect with Josh: WTS Enterprises Find out more about Sam Carpenter and his work: Work the System Links and Resources: New! Now Available!! The 4 Week Vacation book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Live Back! Community Mentioned in this episode:Have
33:5710/02/2022
178: The Surprising Key to Workplace Relationships with Dr. Marty Nemko
Today’s show is packed with practical wisdom to help ground us in the middle of these stressful times. You’ll learn why “do what you love” is NOT the best career advice, why being a workaholic shouldn’t carry a negative connotation, and why simplifying your life may be the very best choice you can make. Dr. Marty Nemko is a highly-regarded career coach who has written many books, articles, and essays with practical wisdom for life strategies. He has been featured on numerous radio and TV shows and has held many positions as an education expert. Even though he completed his Ph.D. in educational psychology at the University of California, Berkeley, he has always believed that his life experiences have been far more valuable in his life than his formal education. On the personal side, Marty grew up in the Bronx, was a professional pianist at age 14, and went on to be a NYC cab driver before pursuing his education. A lifelong lover of the theater, Marty is a playwright, actor, and director; he and his wife, a school superintendent, have one daughter who works for the US Department of Justice. Join us for a fresh perspective on your career, and don’t miss Marty’s unforgettable example of how limitations can lead to adaptation and produce resilience. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: What people need most right now in dealing with stress Why we need to realize that people are NOT as malleable as we might think The key to workplace relationships: self-esteem The difference in being straightforward and “couching” in today’s workplace How the lack of culture and connection are common themes in today’s “great resignation” Why being treated with respect and having connections with others are often more valuable than a big salary What Marty means by saying, “Do what you love—and starve.” Why we have to balance idealism and realism and listen to praise from the people willing to pay us “One size does NOT fit all”--why some workaholics choose to make a bigger contribution Why Marty works 70 hours/week (It’s NOT because he loves what he does!) Marty’s musical illustration of how limitations lead to resilience–because we learn to adapt (“Skirt your weaknesses and build on your strengths.”) Why an MBA increases the chances of someone’s failure as an entrepreneur, and how the “cart business” can be a simple path to success How Marty has applied the “Simplexity, not complexity” principle to his life to be successful, comfortable, and happy Connect with Marty: Visit Marty’s website and blog for more information and resources. Email: [email protected] Find Marty’s videos on YouTube Links and Resources: New! Now Available!! The 4 Week Vacation book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Join Dr. Sabrina in our Entrepreneurs Take Your Live Back! CommunityMentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!
42:2203/02/2022
177: Transform Busy-ness into Strategic Action with Lisa Crilley Mallis
Today’s guest promised herself she would change her ways and diligently studied productivity concepts, developing her A.W.E. structure to keep herself on track. Now she shares her structure with service-based business owners so they can drop the ‘just one more excuse and start enjoying life again. Lisa Crilley Mallis, the owner of Impactive Strategies, is recognized for providing practical solutions to everyday effectiveness and efficiency challenges. She knows that “one size fits all” does not apply when it comes to getting the most out of your day with ease. Using her fifteen years in education, a master’s degree, and multiple coaching certifications, Lisa supports clients with customized tools so they can transform busyness into strategic action. Lisa is a trainer and speaker who delivers courses worldwide. She is currently the Immediate Past President of the National Association of Women Business Owners (NAWBO) Cleveland Chapter and is on the Board of Trustees of Leadership in Geauga County. Lisa has received multiple awards for her volunteer service and leadership related to her community involvement, which includes her creation of an annual full-day education event for women in business. Show Highlights: Lisa shares that her business began by accident as most great things do. I can listen to someone who is very overwhelmed, and I can hear all that, ask a couple of questions, and tell them their path through. Most of Lisa’s clients’ calendars are full again since the onset of COVID. Awareness, Work, Evaluation (AWE Process) Lisa shares how she uses the AWE process with her clients. Lisa shares how she helps clients evaluate their calendars. Schedule in evaluation process into the calendar. Lisa says to make it hard for you to do the wrong thing. Sabrina shares the importance of scheduling things in order to know what to work on when. Lisa quotes a study that says when you’re interrupted, it takes 17 minutes and 23 seconds to re-focus. Dr. Sabrina and Lisa say reducing communication channels within teams can help reduce stress. Lisa shares how she helps people identify their burnout zone. Lisa shares about a quiz she uses that you can use with your team. Impactivestrategies.com/free-gift Connect with Lisa: By Website, Facebook, LinkedIn, or YouTube Links and Resources: New! Now Available!! The 4 Week Vacation™ book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour. Check out our Better Business, Better Life™ program! Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community.Mentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!
33:4127/01/2022
176: 2022 Strategic Planning Series BONUS: How Are You Doing?
One of the gifts we like to share here at Tap the Potential at the end of each year is a four-part series based on the in-depth strategic planning that we take our Better Business, Better Life™ clients through in order to prepare them for the year ahead. Today, Dr. Sabrina checks in to see if you’re making any progress toward your 2022 goals that will build your business up so you can get your life back! She also discusses the reason most of us don’t make the progress we would like to make. Don’t miss this inspiring and impactful episode as Dr. Sabrina shares additional tips and tricks for helping you get back on track for your best year ever. If you have not yet had a chance to listen to the 2022 Strategic Planning Series, please see the helpful links below! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Writing down your goal dramatically increases your likelihood of achieving that goal. Sharing your goals with a trusted person is a great way to be accountable for making progress on the goal. Dr. Sabrina reveals the “missing piece” as to why most of us don’t make progress, and strategies we can use to overcome that. How consistent effort can make such a big impact in your personal and business lives. Surround yourself with people who honor your success. Dr. Sabrina shares the new tradition her family has started. Since all good strategic planning begins by taking a business and personal well-being inventory, this is a great time to take our FREE Better Business, Better Life™ assessment to check in on your business and your own mental and emotional well-being. Links and Resources: If you missed our 4-part 2022 Strategic Planning Series, you can listen to them here: Part 1, Part 2, Part 3, Part 4. Download your FREE Strategic Planning Workbook to assist you in your planning! New! Now Available!! The 4 Week Vacation™ book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour. Check out our Better Business, Better Life™ program! Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community.Mentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!
19:2320/01/2022
175: Take Your Interviews to the Next Level with Ryan Englin
Today’s guest shares a professional passion with our very own Dr. Sabrina, and that is hiring the right people for small business. He brings a great perspective and unique learning points during this robust conversation that we can all benefit from, particularly around the interview tips he shares. Ryan Englin is passionate about supporting growing businesses, particularly in blue collar industries, to build amazingly productive companies by hiring the right people. Growing up, he saw his own father working 12-hour shifts and weekends as an owner/operator, witnessing firsthand the struggles that these companies have in hiring quality frontline employees. Ryan was determined to help them find a better way. His company, Core Matters, provides coaching and training on attracting, hiring, and retaining rock star employees. Using his proven process, the Core Fit Hiring System, small and midsize businesses learn how to start hiring better people, faster. With almost a decade in the business, Ryan has worked with over a hundred clients, helping business owners achieve their goals by hiring the right people. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Ryan divulges his compelling “why”. Ryan explains why the interview is his very favorite part of the hiring process. Here’s the main reason why people switch jobs. Interviewing mistakes to avoid! How to create opportunities during the interview to help the “real” person come out. Ryan shares what “Ninja Tools” his company has in its toolbox. Why you should be spending a minimum of six hours on the interview process. Ryan addresses the cost of turnover. Recruiting is really a part of your marketing! Connect with Ryan! On his Website, Facebook, Podcast, or LinkedIn. Download your FREE pdf copy of Ryan’s book: Unmasked: How to Hire the Ones You Won't Want to Fire here! Links and Resources: New! Now Available!! The 4 Week Vacation™ book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour. Check out our Better Business, Better Life™ program! Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community.Mentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!
43:5113/01/2022
174: 2022 Strategic Planning Series: Planning to Thrive for 2022
One of the year-end traditions here at Tap the Potential is taking our Better Business, Better Life™ clients through in-depth strategic planning to prepare for the year ahead in order to build those businesses that give them their lives back. In last week’s episode, Dr. Sabrina guided us through designing our compelling business vision. In today’s fourth and final part of this strategic planning series, she asks some questions around determining what goes into budgeting and planning, so that you can build profit right into your business for 2022. This series has been our gift to you, and we sincerely hope that you have found value in this experience! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Download your FREE Strategic Planning Workbook to assist you in your planning! Since all good strategic planning begins by taking a business and personal well-being inventory, this is a great time to take our FREE Better Business, Better Life™ assessment to check in on your business and your own mental and emotional well-being. What does thriving for you and your team members look like in 2022? What needs to be happening financially in the business for this to happen? Designing for profit includes considerations such as health insurance, life insurance, building a retirement for the entrepreneur, personal development, coaching, training, and hiring A-players, for example. If designing for profit seems insurmountable, then don’t miss the upcoming Better Business, Better Life™ jumpstart, where Dr. Sabrina shares how you can streamline your business and create the time and financial margins in your business so you CAN do these things! On the second-to-last page in your Strategic Planning Workbook, you will find the “Profit First Target Allocation Percentages” chart, which shows what sort of percentage you should be targeting for profit that is based on business revenues. Dr. Sabrina details what using the chart might look like. How to know if you’re charging appropriately. If you need help with more in-depth planning, check out our Better Business, Better Life™ program! Links and Resources: New! Now Available!! The 4 Week Vacation™ book with bonuses! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour. Join Dr. Sabrina in our Entrepreneurs Take Your Life Back! Community.Mentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!
21:1906/01/2022