At Tap the Potential, we are keenly aware that your business is happening within the context of your life, and what a challenging year 2020 has presented for many of us, both professionally and personally. Tap the Potential’s year-end tradition for our clients in the Better Business, Better Life™ program is to take them through in-depth strategic planning to prepare for the year ahead—helping them build a business that gives them their life back. We are all eagerly looking forward to a much better experience in 2021, so we are bringing you a four-part series around strategic planning. Please join Dr. Sabrina and her co-host, Mike Bruno, on this fourth and final part of this series with some questions to consider in determining what goes into budgeting and planning, so that you can build profit right into your business. This is our gift to you, and we sincerely hope that you find value in this experience. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: If you haven’t done so yet, Dr. Sabrina invites you to download the Strategic Planning Workbook to use as a reference tool as you follow along and work through this special series. Since all good strategic planning begins by taking a business and personal well-being inventory, Dr. Sabrina also encourages you to take the FREE assessment for immediate feedback regarding how your business is currently set up to support your quality of life and to understand which parts of your business need to be addressed and strengthened. Dr. Sabrina discusses the Survival Trap Image from the workbook and how the day-to-day decisions we make have long-term ramifications. Designing for profit includes considerations such as health insurance, life insurance, building a retirement for the entrepreneur, personal development, coaching, and training for example. Ask yourself what you need to be better compensated in your business. Dr. Sabrina addresses the feelings of guilt around raising prices to reflect the true value of services provided. There is a chart that shows what sort of percentage you should be targeting for profit that is based on business revenues. This chart, called “Profit First Target Allocation Percentages,” can be found near the end of the Strategic Planning Workbook. What can you be doing for your top clients that can make them see tremendous value in what you're delivering for them? Make this your opportunity to design your business for profit in 2021 and beyond! Links and Resources: Strategic Planning Series Ep 1 of 4: Building Your Resiliency Strategic Planning Series Ep 2 of 4: A Gift to Yourself Exercise Strategic Planning Series Ep 3 of 4: Design Your Compelling Business Vision to Support Your Life BUY...

At Tap the Potential, we are keenly aware that your business is happening within the context of your life, and what a challenging year 2020 has presented for many of us, both professionally and personally. Tap the Potential’s year-end tradition for our clients in the Better Business, Better Life™ program is to take them through in-depth strategic planning to prepare for the year ahead—helping them build a business that gives them their life back. We are all eagerly looking forward to a much better experience in the coming year, so we are bringing you a four-part series around strategic planning. Please join us on this fun dive into the third part of this series about designing your compelling business vision that will give you a higher quality of life in the year ahead. This is our gift to you, and we sincerely hope that you find value in this experience. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: If you haven’t done so yet, Dr. Sabrina invites you to download the Strategic Planning Workbook to use as a reference tool as you follow along and work through this special series. Since all good strategic planning begins by taking a business and personal well-being inventory, Dr. Sabrina also encourages you to take the FREE assessment for immediate feedback regarding how your business is currently set up to support your quality of life and to understand which parts of your business need to be addressed and strengthened. Visioning is the most powerful and effective motivator for positive change. When we vision, we don’t need to know HOW we’re going to create the things that we vision, we just need to trust that the HOW will appear. Focus on the WHAT: What is it you want to experience? Focus on the WHY: Why is it so important to us? Dr. Sabrina discusses the Survival Trap Image from the workbook, and how we can align our actions on an ongoing basis to be a direct path towards achieving our vision. Refer to the Wheel of Life in your workbook and think through how you’re experiencing each area of your life. Dr. Sabrina helps you identify and asks powerful questions around the sweet spot in your business. Remember to use active language and speak in present tense as if it’s currently happening. When you share your vision with your team members, things can get really exciting because you have the opportunity to start inviting others to support your vision and look for ways that your team members’ personal goals can be aligned with the vision. Links and Resources: Strategic Planning Series Ep 1 of 4: Building Your Resiliency Strategic Planning Series Ep 2 of 4: A Gift to Yourself Exercise BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr....

At Tap the Potential, we are very aware that your business is happening within the context of your life, and what a challenging year 2020 has presented for many of us, both professionally and personally. Tap the Potential’s year-end tradition for our clients in the Better Business, Better Life™ program is to take them through in-depth strategic planning to prepare for the year ahead—helping them build a business that gives them their life back. Last week, in the first part of this four-part end-of-year Strategic Planning Series, Dr. Sabrina guided you through some powerful questions to support you in strengthening your resilience, utilizing what you have accomplished and what you have learned in 2020 to set yourself up for success in 2021. Please join us as we dive into this second part and take you through some more powerful exercises to look back on your wins, successes, and breakthroughs of 2020, as well as your losses, disappointments, and breakdowns. You will be encouraged to create the new, by writing down 2021’s wins, successes, and breakthroughs as though they have already happened. We are gearing up for a much better 2021, so we are bringing you this special series. This is our gift to you, and we sincerely hope that you find value in this experience. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Last week, Dr. Sabrina invited you to download the Strategic Planning Workbook that you can use as a reference tool as you follow along and work through this special series. Since all good strategic planning begins by taking a business and personal well-being inventory, Dr. Sabrina also encouraged you to take the FREE assessment for immediate feedback regarding how your business is currently set up to support your quality of life and to understand which parts of your business need to be addressed and strengthened. Are you taking some time off during what is typically the slower part of the business year to relax, enjoy your family, and nurture yourself? It is beneficial in gathering your strength for the year ahead. Dr. Sabrina walks through a very powerful “Gift to Yourself” exercise. As you go through this exercise, it is helpful to utilize the “Wheel of Life” that is in your Strategic Planning Workbook. Dr. Sabrina explains the “Veggies First” philosophy and the impact it has on your business and quality of life. Hold the following powerful question as an inquiry: Assuming you have all the courage you need, what action could you take that would have the greatest impact on your life? Sit with this question, and see what comes up. If we want our businesses to be healthier and stronger, they need to play a smaller role in our lives. Dr. Sabrina describes the importance of boundaries, as taught in Tap the Potential’s Better Business, Better Life™ program. NEXT WEEK: In part three, Dr. Sabrina will take you through another visioning process for visioning what your business will be like in 2021.   Links and...

At Tap the Potential, we are keenly aware that your business is happening within the context of your life, and what a challenging year 2020 has presented for many of us, both professionally and personally. Tap the Potential’s year-end tradition for our clients in the Better Business, Better Life™ program is to take them through in-depth strategic planning to prepare for the year ahead, and helping to build a business that gives them their life back. We are all eagerly looking forward to a much better experience in the coming year, so we are bringing you a four-part series around strategic planning. Please join us as we dive into this first part and take you through powerful exercises to help you own what you have accomplished and build your resilience toward what’s to come in 2021. This is our gift to you, and we sincerely hope that you find value in this experience. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Download our Strategic Planning Workbook that you can use as a reference tool as you follow along and work through this special series. All good strategic planning begins by taking a business and personal well-being inventory. Take our FREE assessment for immediate feedback regarding how your business is currently set up to support your quality of life and to understand which parts of your business need to be addressed and strengthened. We must build our resiliency so that we can do effective, strategic planning from a place of strength. Acknowledge the specific challenges we have experienced in the last 12 months. Dr. Sabrina shares a list of the Top 10 normative stress life events to prompt you into thinking about what you’ve been through over this past year that may have presented challenges. Dr. Sabrina asks powerful questions to ponder. Resilience is an active process and requires us to really be present with ourselves and to actively engage the challenges that we’re experiencing. Dr. Sabrina takes a deep dive into the philosophy of resiliency. Do you recognize yourself or who you want to be in any of these descriptions? The Five Practices of Particularly Resilient People, as identified by Dr. Taryn Marie Stejskal: Vulnerability Productive Perseverance Connection Grati-osity (Gratitude + Generosity) Possibility Dr. Sabrina walks through some exercises to help you reflect on your wins and successes from the past year. We’re going to build on what we’ve learned today from our wins and successes and carry it into the Strategic Planning Series. On next week’s podcast, Dr. Sabrina will be taking you through a vision exercise to help you “vision” for 2021! Links and Resources: BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD How to Hire the Best Toolkit...

Today we’re joined by John Briggs of Incite Tax. John is featured as a case study in Dr. Sabrina’s latest book, How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members. Currently, John has 26 team members and his business is growing. Needless to say, hiring is a top focus at Incite Tax. John does a lot to make his business a great place to work and to develop his team.  On today’s episode, John shares some of his insights around the importance of one-to-one meetings with team members, why he spends so much time getting to know his team members, as well as why he encourages his leaders to do the same. Listen in for some informative ideas that you can easily implement in your own business! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: John explains the team member structure within his business and how everyone reports to somebody once a week for a one-to-one conversation. John and his leadership team also meet once a week. John shares his philosophy on why he makes the investment in one-to-ones. Asking team members what support they need is woven into Tap the Potential’s Coach Approach. Whenever we’re making an assumption, as leaders we need to ask an open-ended question of the team member and find out what’s really going on.  It’s important to understand that team members perform better when they’re heard. John describes creative ways that he likes to make a positive impact in his team members’ lives. Dr. Sabrina cautions against tying a money bonus with performance and being mindful of the psychology of A-players. Using marketing to attract A-players is an A-player move. John addresses the impact that low turnover and high retention have on profit. Tap the Potential’s Leadership Bootcamp is for the A-players in their clients’ businesses, who have been identified with leadership potential.  John explains how his full-circle system works to support his A-players in being highly effective. Thoughts on how taking the 4 Week Vacation helps your team members to thrive. Links and Resources: Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life™ program. Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW! Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to...

Dr. Sabrina’s latest book in her How to Hire the Best series, How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members, is all about creating a business that gives the business owner more time for what matters and more money in their bank account than they’ve ever had! One of the most important things you can do to that end is knowing how to attract and retain those A-players that will help you reach your goals. One of Profit By Design’s favorite guests joins Dr. Sabrina in today's conversation. Donna Leyens shares with us her journey from being a solopreneur to running a business that is beginning to be able to run without her direct involvement.  For those listeners who are still in the initial hires process and who hear they can run a business without their own direct involvement, it may be very hard to imagine that this can happen for you. When you hear Donna’s story today, you will be able to see what is possible for yourself, so don’t miss this encouraging exchange! Donna is the President and co-founder of Pumpkin Plan Your Biz. She is on a mission to save small businesses from extinction by providing business tools, strategy, training, and support to business professionals who want to make a big impact as small business growth strategists. Most business coaches and consultants find themselves reinventing the wheel with each client, producing inconsistent results for their clients, and mental burnout for the coach. That’s why Donna, who experienced these issues herself in her early years as a business coach, partnered with Mike Michalowicz in 2012 to create a repeatable business growth program based on the strategies in Mike’s book, The Pumpkin Plan. Today, she spearheads the training, certification, and continued development of their proven business growth program, so that their certified Pumpkin Plan Strategists can easily and consistently deliver high value to more clients. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: The purpose of an accountability document is to ask yourself what you accomplished in the past week that has moved the business forward towards being a business that can run without you. A yearly accountability document can remind you of all you have accomplished in your business throughout the year. Dr. Sabrina and Donna discuss creative solutions to grow teams that don’t require full-time team members. Donna shares how she has seen her business grow over the last year. Donna addresses how to know when you’re ready to start hiring.  Having a good team and systems in place were critical to Donna’s business when her family experienced a recent crisis. The 4 Week Vacation™ is so much more than a four-week vacation. Having a team that is focused on the same thing you are, which is making your business as good as it can be for your clients, is an amazing experience. Tap the Potential teaches the A-player team members of its clients’ businesses “How do I add value?” in Leadership Bootcamp. If you’re too involved in the processes of your business, ask your team members for ideas on how they can get you out of it. Links and Resources: BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing...

John Hanson and his team have built a phenomenal company culture with the guidance of Dr. Sabrina’s first book in her How to Hire the Best book series and Tap the Potential, and he joins Dr. Sabrina today to share his story with you.  You are sure to be inspired while you listen in to what John is up to now that his business doesn’t depend on him. Be prepared for some tangible tips you can apply in your own business and plenty of ‘a-ha!’ moments. John Hanson is the owner of a "The Maids" franchise in Kansas City. He is married to Deanna and has four children: Ashlyn (19), Joshua (16), Caleb (15), and Jonathan (13). He is an active member of Faith Community Church. Prior to co-founding The Maids of Kansas City with his parents in 2003, John Hanson was a Regional Sales Manager for Western Wireless, a precursor to T-Mobile. He graduated Summa Cum Laude from Park University with degrees in Finance and Accounting. The Maids of Kansas City grew rapidly from the outset and achieved one million dollars in revenue in its third year. It is currently one of the largest single location residential cleaning companies in the country. John’s focus on building the business over the past 17 years has been creating a culture of empowerment that allows members of the organization to grow and develop their leadership potential. He has brought together a richly diverse group of men and women who speak four languages, are from four continents and over a dozen countries. Nothing brings him greater joy than seeing his people overcome the unique challenges of a business where hourly employees work together on small four-person teams working independently spread throughout the city. In 2016, John retired from day-to-day operations at The Maids to focus on using his experience to support the entrepreneurial community both in Kansas City and internationally. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: John addresses how he solved his dilemma of how to attract A-players. John is passionate about providing opportunities in life to those who may not otherwise have these opportunities. What John loves seeing is someone who joins the team, learns how to be a team member, and then goes on to become an assistant team leader or team leader with responsibilities. Once they step into a leadership role, it’s amazing to see their demeanor change. How Leadership Bootcamp and Coach Approach impacted John’s team and company culture. John explains the concept of “The Flywheel Effect”. John utilizes networking strategies in the communities from which he hires. Now that John has set up his systems and processes for his business to run without him, he has been out in the world making other impacts. John and Dr. Sabrina discuss how their teams have implemented “EOS Traction”. Dr. Sabrina explains the problem with “confirmation bias”. How John’s company has managed the COVID outbreak. Links and Resources: NEW!! Coming in 2021: A-Player Onboarding Course BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina...

Listen in for a sneak preview of the last chapters of How to Hire the Best: The Entrepreneur’s Ultimate Guide to Attracting Top-Performing Team Members, Dr. Sabrina’s latest book in her How to Hire the Best series. On today’s show, Dr. Sabrina sits down with two of Tap the Potential’s strategists, Darren Hopman and Stacey Seguin. They discuss the strategies around attracting A-players to an organization by effectively networking outside of our own networks, plus Dr. Sabrina has some great onboarding tips. Don’t miss these new ideas that will assist you in attracting and retaining the team members that will help you get your life back! But first, they’re kicking off this episode with a heartwarming conversation about the effects that having a spirit of gratitude can have on us, both personally and professionally. In a year that has been challenging for all of us, it might feel difficult to find things for which we are grateful, so if you’ve experienced this struggle for yourself, you’re bound to gain a fresh perspective. We hope you join us. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Dr. Sabrina, Darren, and Stacey all share what they have learned about gratitude in this past year. Dr. Sabrina offers a new perspective on some of the challenges we may currently be facing. It’s important to acknowledge the things that we are thankful for and to be thankful in the moment. Darren and Stacey share their stories of how they were attracted to Dr. Sabrina’s team. Show up where the A-players are and pay attention to your immutable laws. How to Hire the Best teaches how to identify what you’re looking for, the kind of qualities that you need in someone, and the end result that you’re after. Sometimes the roles that you need to hire for in your business don’t exist yet and you’ll have to create your own training program. Don’t forget the “brokers” in our networks! Who are the people connected to other groups that we are not connected to? Dr. Sabrina shares her tips on how to talk to others when you’re looking to hire. Dr. Sabrina offers her best practices for onboarding new A-players and setting them up for success. Onboarding is such an important part of the A-player experience that Tap the Potential has created an entire onboarding course to walk business owners and their leaders through how to onboard team members.  Company culture and immutable laws are critical in attracting and retaining your A-players. Bonus Chapter in Dr. Sabrina’s new book: Listen in for what to expect! Links and Resources: NEW!! Coming in 2021: A-Player Onboarding Course BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD QUIZ: How to Hire the Best  COURSE: How to Hire the Best Taking care of yourself is...

Dr. Sabrina invited Steve Bousquet back to the show to hear more about how he has grown his team from twelve team members to twenty-seven team members over the last few years using strategies that are taught in Dr. Sabrina’s How to Hire the Best book series. Today, Steve shares his entrepreneurial story, his highs and lows when it comes to building a team, and how he has had to grow personally in order to grow his team. If you’re needing some ideas on how to attract and retain the A-players to your business that will help give you your life back, you’ll want to listen in to this inspiring and insightful conversation! Steve’s story is included in Dr. Sabrina’s newest book, How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members, which just published November 18th, 2020! Don’t miss it! Steve Bousquet, a blue-collar executive, founded S&B Lawn and Garden Care in 1983 while in high school. Graduating from college with a BA in Economics, Steven continued operating his landscape company with the new name American Landscape Service. Steven added Lawn Science to the company in 1991 to form American Landscape and Lawn Science LLC. In recent years, Steve has grown his team from 12 team members to 27 team members, using the How to Hire the Best™ System. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Steve summarizes his backstory around being deeply in debt and his need to understand his numbers. Without profit, there is no business. Having consistency and profitability in your business is necessary in attracting A-players to your team. Steve shares why he thinks his team members are so loyal. Tap the Potential’s Breakthroughs on the Bayou Retreat inspired an epiphany in Steve that ultimately allowed him to grow his team from 12 team members to 27 team members over a four-year period. Dr. Sabrina explains the costs of high turnover rates. When you don’t have turnover, that money becomes profit! The benefits that Steve has seen since implementing one-on-ones with his employees have been numerous. Steve had to work on his own personal development in order to be the leader he needed to be for his team when he was able to turn his business finances around. If you’re not willing to work on yourself, you won’t be able to keep the A-players that you attract to your team. Be intentional about creating the culture that you want for your business.  How Steve started showing up as a leader and the impact it had on his team. Links and Resources: BUY THE BOOK ON AMAZON: How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting Top-Performing Team Members by Dr. Sabrina Starling PhD QUIZ: How to Hire the Best  COURSE: How to Hire the Best Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet...

When you think about hiring someone to work for you, do you consider them employees or team members? In this Chapter Five sneak preview of How to Hire the Best: The Entrepreneur’s Ultimate Guide to Attracting Top-Performing Team Members, Dr. Sabrina’s latest book in her How to Hire the Best series, learn how a simple mindset shift can make a huge difference in how you make your hiring decisions and how those decisions bring value to your business plans. Dr. Sabrina also shares tips on leading with confidence and polishing your delegating skills. Stacey Seguin, a valued team member of Tap the Potential, interviews Dr. Sabrina in this peek inside the book that addresses one of the biggest hurdles that entrepreneurs face—finding the right team to support and further their business vision. Don’t miss this conversation around the Tap the Potential Solution™ to creating a business that gives the business owner more time for what matters and more money in their bank account than they’ve ever had! As a Tap the Potential strategist, Stacey specializes in Profit First and Pumpkin Planning and supports Tap the Potential by providing clients with guidance towards advancing their company goals and assisting them in problem-solving any business challenges they may encounter along the way. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Dr. Sabrina shares one of her wins for the week, which is developing a quiz that helps entrepreneurs determine if they’re ready to hire. The power of “yet”: Shift your “I can’t” into an “I’m not able to do this YET”. Dr. Sabrina explains the difference between employees and team members. It’s necessary to get the self-doubt gremlins out of our heads so that we can operate from a place of confidence and trust. Having diversity on a team—not only in terms of ethnicity, but also in terms of personalities, strengths, perspectives, and backgrounds—means making better decisions as a team because we’re tapping into that diversity. It’s better to hire people who have A-player qualities that fit with your immutable laws than it is to hire people for their skill set. Skill sets can be trained, developed, and nurtured, but you cannot turn somebody into an A-player with training. Dr. Sabrina addresses how to distinguish between the performance of an A-player and someone who is not an A-player. When errors are made by an A-player, it is often due to a gap in our systems somewhere. Use errors as opportunities to strengthen those systems. If something in a team member hits a nerve in us, we need to ask ourselves how it might be related to our own behaviors and choices in our business and how we handle things. We need to be aware of how we are living our life as a leader because that will translate into how the business is run. When we have lives away from our business, we are better at how we show up at work. Links and Resources: Are You Ready to Hire? Take the quiz and find out! Receive customized feedback on how to help simplify your hiring journey and make it stress-free to onboard the A-players for your business! NEW BOOK! How to Hire the Best: The Entrepreneur's Ultimate Guide to Attracting...

If you’re stumped on how to create that consistent and dependable pipeline that brings those A-players to your team, don’t miss this exciting (and informative!) conversation between Dr. Sabrina and Stacey Seguin as they provide us with a Chapter Four sneak preview of How to Hire the Best: The Entrepreneur’s Ultimate Guide to Attracting Top-Performing Team Members, Dr. Sabrina’s latest book in her How to Hire the Best series.  Stacey Seguin, a valued team member of Tap the Potential, interviews Dr. Sabrina in this peek inside the book that addresses one of the biggest hurdles that entrepreneurs face, and that’s finding the right team to support and further their business vision. Don’t miss this conversation around the Tap the Potential solution to creating a business that gives the business owner more time for what matters and more money in their bank account than they’ve ever had! As a Tap the Potential strategist, Stacey specializes in Profit First and Pumpkin Planning and supports Tap the Potential by providing clients with guidance towards advancing their company goals and assisting them in problem-solving any business challenges they may encounter along the way. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: One of Dr. Sabrina’s wins and successes for the week was recording the launch video for her newest book with zero stress. If you want to stay on top of the release information or want to be an Ambassador for the book, please visit www.howtohirethebest.com. Capacity is a stress point for business owners. Dr. Sabrina explains the difference between time capacity for the entrepreneur and business capacity for serving clients. Dr. Sabrina shares how she lost some clients when she first started adding to her team and how that turned out to be a GOOD thing. Make sure that as we’re bringing in A-players to our team that we’re inviting them to work with our best clients and customers, and that we have that sweet spot clearly defined. Inflection point is that moment of total recognition that how we’re doing things now no longer serves us and is not sustainable to our growth. Getting to the palace of comfort in our business opens up more capacity to do more new things. As entrepreneurs, we tend to be impatient. We want things done, and we want them done now. We get frustrated when things don’t happen on our timeline. We can ask ourselves what is the real harm in pushing goals out? It is not procrastination; it is making a thoughtful choice toward making a bigger impact. What opportunities are created if we give ourselves more time? Having a full pipeline of people who want to come work for you gives you the advantage of more easily bringing in more A-players when you’re ready to take on more clients that are within your sweet spot. Tap the Potential’s Better Business, Better Life™ program has identified steps to take so that you can free up more of your time and get to that point where you have the time to analyze the top clients and do your wish-list interviews. Dr. Sabrina explains that there is a way to set up your pipeline to weed out unqualified leads and attract the qualified leads. Flipping the switch: moving from the business owner who does everything to empowering your...

Dr. Sabrina’s guest today is Don Zerby, who owns Ecolawn. Don has been following the How to Hire the Best, Profit First, and The Pumpkin Plan systems for at least four years now and today he is sharing his story of his first hire after reading How to Hire the Best, as well as how he has integrated what he has been learning from the Better Business, Better Life™ program at Tap the Potential. Fully implementing Tap the Potential’s solution has allowed Don to create a business that is giving him his life back. Listen in to this inspiring conversation as Don shares his poignant story about why that is so important to him, and be prepared for a few ‘a-ha!’ moments that will be immediately implementable for you. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Don provides an overview of his lawn care business and the organic nutrient program that he developed.  Learning that a deep root system was the foundation for a healthy lawn, Don went on a mission to identify clients whose objectives resonate with his own, as there are components to a healthy lawn for which the homeowner is responsible. After reading the first book in the How to Hire the Best series four years ago, Don made his first hire. This past summer, he received a surprising testimonial from a customer that gave him confirmation that he had hired his first-ever A-player. Don asked his office manager to read The Pumpkin Plan, Profit First, and How to Hire the Best because he planned to implement and execute these systems. Positive feedback from clients he hasn’t even met is now a regular occurrence in Don’s business. Don relates a catastrophic event that occurred three years ago that put him out of work for a month, and how his business operated well in his absence. This experience showed Don how critical it was to create a sustainable business that could operate independently of him.  Don shares some of the important lessons he’s learned in the year that he has been a Tap the Potential client. Identifying your immutable laws and core values produces profound change. Links and Resources: How to Hire the Best: The Entrepreneur’s Ultimate Guide to Attracting Top Performing Team Members is Available November 18! www.howtohirethebest.com Taking care of yourself is important now more than ever. Are you ready to take your life back from your business? The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life™ program. How to Hire the Best Toolkit <a...

If you’re interested in learning how work culture can improve profitability by 756% over a ten to eleven-year period, don’t miss this exciting discourse of the first chapter of How to Hire the Best: The Entrepreneur’s Ultimate Guide to Attracting Top-Performing Team Members, Dr. Sabrina’s latest book in her How to Hire the Best series.  Stacey Seguin, a valued team member of Tap the Potential, interviews Dr. Sabrina in this peek inside the book that addresses one of the biggest hurdles that entrepreneurs face, and that’s finding the right team to support and further their business vision. Don’t miss this conversation around the Tap the Potential solution to creating a business that gives the business owner more time for what matters and more money in their bank account than they’ve ever had! As a Tap the Potential strategist, Stacey specializes in Profit First and Pumpkin Planning and supports Tap the Potential by providing clients with guidance towards advancing their company goals and assisting them in problem-solving any business challenges they may encounter along the way. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Dr. Sabrina discusses how she’s mindful of the work culture at Tap the Potential and shares her favorite things about team meetings. When there’s a high turnover rate in the business, it is a huge time and energy drain and causes us to lose money when we’re constantly having to hire and train. Warm bodies on the team that are tolerated are another cause of time and energy drain. When you have A-players on your team and teach them how to utilize and work from their strengths, the whole team becomes highly focused on keeping people in their strengths and reduces drag by shifting responsibilities around if somebody is operating outside their strengths. Parkinson’s Law and the Pareto principle: If you aren’t familiar with how these relate to being more effective in our businesses, Dr. Sabrina and Stacey give some insight! You need to understand the psychology of A-players in order to attract them to your team. Part of this involves making a culture that celebrates and supports the A-player mentality. Be cautious that your policies and procedures do not deter and repel your A-players and best clients. As business owners, it’s very important for us to have outside feedback when building our strong teams. Clients in the Better Business, Better Life™ get that perspective and objective feedback from the other program members who are outside the business. We need thinking time and time to reflect on powerful questions. Creating a culture of safety, security, and trust allows team members to feel comfortable with sharing their ideas. Dr. Sabrina covers the steps of transitioning from a present culture to a chosen culture. Dr. Sabrina defines the characteristics of an A-player. If it’s not good for the client, if it’s not good for the team member, it’s not going to be in the best interest of the company. The company exists to take care of the team members, the business owner, and the clients.  Links and Resources: Maslow's Hierarchy of Needs Explained Taking care of yourself is important now more than ever. Are

Dr. Sabrina, The Business Psychologist™ is passionate about the overall wellness of entrepreneurs, and their businesses. Her business, Tap the Potential, is hard at work every day making sure that 1.) They practice what they preach, and 2.) Through the Better Business, Better Life™ program, entrepreneurs are working to elevate their own roles, while engaging team members and building proper systems so that the owner can take back their life—living the mantra, “Work supports life, not the other way around.” With the release of her next book, The 4 Week Vacation™ (due to release in early March 2021), Dr. Sabrina has one major intention: save entrepreneurs from entrepreneurial burnout. To do this, she’s encouraging all entrepreneurs to be a part of a global research project by taking a free assessment to gauge their risk for burnout. It’s a win-win, as each participant receives the results to identify any weak points to immediately begin making improvements on their business, and their life. Listen in, and be a part of a movement. Hopefully, you too can take back your life! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: The assessment takes about 20 minutes (at the most!) to complete. When you fill it out, you will receive immediate feedback on your own level of entrepreneurial burnout, as well as the areas of your business that you can work on right now to strengthen and to improve not only your business but also your quality of life. You will not only receive value in receiving feedback from your assessment, but you will also receive Dr. Sabrina’s “3 Steps” PDF! <li lang="en-US" style= "background: #ffffff none repeat scroll 0% 0%; font-style: normal; font-weight: normal; line-height: 115%; break-inside: auto;...

On today’s episode, Tap the Potential’s valued team member, Stacey Seguin, returns to the show to interview Dr. Sabrina about her upcoming book, the latest in her How to Hire the Best series! Listen in as Stacey and Dr. Sabrina discuss How to Hire the Best: The Entrepreneur’s Ultimate Guide to Attracting Top-Performing Team Members, the story behind the book, and just why business owners are falling back in love with their businesses. Don’t miss this exciting conversation with its many nuggets of wisdom! As a Tap the Potential strategist, Stacey specializes in Profit First and Pumpkin Planning and supports Tap the Potential by providing clients with guidance towards advancing their company goals and assisting them in problem-solving any business challenges they may encounter along the way. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Dr. Sabrina announces the two winners of signed copies of David Jenyn’s latest book, Systemology! The big win for Dr. Sabrina this week has been having the Audible version of her upcoming book ready to be uploaded. Dr. Sabrina’s expertise in psychology played a part in solving the most common issue among her clients. “It’s just the way it is” versus “What if it’s not true?” Dr. Sabrina explains “dominant discourse” and how this presents challenges to small business owners. <p lang="en-US" style= "margin-bottom: 0in; background: #ffffff; font-style: normal;...

Lisa Robbin Young joins Dr. Sabrina and Mike Bruno for a discussion around creatives and the unique challenges they might encounter as entrepreneurs. As you’ll hear Lisa explain, all entrepreneurs are creatives, but not all creatives are entrepreneurs. Lisa shares how to find out where we fall on the creativity spectrum and how we can use this to our business advantage. But first, we’re kicking this conversation off with the amazing story of how Profit First has led to the success that Lisa is experiencing now and how she is sharing this with others! Lisa Robbin Young is an award-winning speaker, best-selling author, and an accomplished musician with multiple albums to her credit. In 2015, she launched Creative Freedom, a web series that's evolved into a book, podcast, and live event series that helps creative entrepreneurs define and achieve success on their own terms. She believes that the best way to be truly successful in life and business is to be yourself—warts, sparkles, and all—so you can own your dreams without selling your soul. Lisa founded Ark Entertainment Media, a production company and business incubator, to help ambitious creatives build a profitable and sustainable business while doing what they love. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Lisa edited the first edition of Mike Michalowicz’s Profit First, and she is mentioned in the second edition, with which most people are familiar. Implementing Mike’s principles in her business before his book even came out brought about drastic changes. Out of this, Lisa became one of the first certified Profit First business coaches in the world. <p lang="en-US" style= "margin-bottom: 0in; background: #ffffff; font-style: normal; font-weight: normal;...

Stacey Seguin, valued team member of Tap the Potential, joins Dr. Sabrina for today’s show. As the Tap the Potential lead strategist Stacey specializes in Profit First and Pumpkin Planning. She supports Tap the Potential’s clients with guidance toward advancing their company goals, while assisting them through business challenges they encounter on their entrepreneurial journey. It’s that time of year when clients are renewing their engagement with Tap the Potential beyond their first year, and Dr. Sabrina and Stacey offer a glimpse into what is needed to get their clients to the next level. This involves a customized action plan that is based on an individual client’s wins and successes for the year. One of Tap the Potential’s immutable laws is to walk the talk. So, in true transparency and example, this inspiring conversation between Dr. Sabrina and Stacey also shares evaluations and insights regarding the strategies of Tap the Potential to meet the 2021 Vision. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Stacey recaps her most recent wins and successes. Profit First is a very simple system, yet there are principles that can be misunderstood which can have big consequences. Tap the Potential guides business owners through the Profit First implementation, helping them to avoid those potentially costly misunderstandings. <p lang="en-US" style= "margin-bottom: 0in; background: #ffffff; font-style: normal; font-weight: normal;...

One of the greatest challenges we face as business owners is when we feel that desire to motivate others. Motivation comes from within and it can feel really hard to figure out how to motivate someone else when we might struggle with it ourselves on occasion. On today’s episode, Dr. Sabrina sits down with Matt Granados to chat about motivating team members who had plenty of drive and ambition when they were first hired but have somehow lost their spark and drive along the way. Listen in to this conversation to learn more about how you can engage your team members to keep them motivated. Over the last decade, Matt has tested, developed, and helped thousands of others implement an effective and easy to duplicate system that will help you build an unbreakable foundation for your life as well as motivate even the most unmotivated individuals in your life. Matt regularly delivers keynotes, workshops, and individual coaching to organizations of all industries and sizes. From Google Headquarters and Twitter to the United States Air Force and professional organizations all around the world. Matt has been able to teach these systems to thousands of individuals along with his team at Life Pulse, Inc. Using these concepts, Matt has been able to do the following: Build his first $1,000,000 business by the age of 25 ​Travel all over the world teaching top executives how to build an unbreakable foundation and sustainably motivate others. ​See continued success for thousands of individuals who have applied these systems to their lives and businesses. Along with speaking and coaching, Matt is an author, featured columnist, and sought-after expert in the field of motivating others. Matt is happily married to his wife and business partner (Maria) with two amazing kids (Natalie & Zach). The drive behind Matt’s work is his obsession to make sure no person's potential is wasted and that each person he helps is able to experience their maximum level of success. <p style= "margin-top: 0.17in; margin-bottom: 0.17in; background: #ffffff; border: none; padding: 0in; line-height: 115%; page-break-inside: auto; widows: 2;...

Joining Dr. Sabrina and her co-host, Mike Bruno, today is Tina Smith, of Connect to Creative. Tina is a client in the Better Business, Better Life™ program at Tap the Potential, and she is also a Breakthroughs on the Bayou Retreat alumna who has taken the 4 Week Vacation™ pledge. Tina has taken her business from debt to profitability and she will be sharing the unique roles that marketing and website presence play as you map your own road to success. If you're looking for a breath of fresh air, stay tuned! This might just be what you're needing to hear! You know how companies need someone who can see something successful in one department and cross apply it to other teams? Or someone who can see frameworks and tools that are accelerating growth in other industries and can successfully implement them in a completely different industry? The problem is, most of the time, even when companies find someone who sees what can be done, the person lacks the confidence, enthusiasm, and grit it takes to communicate the ideas and successfully accomplish the goals. Well, that's what Tina has been doing her entire career. Creatively mimicking success strategies from other businesses. As a result, she has spent 13 years at a mid-sized company in the car industry in Atlanta, taking on increasing levels of responsibility and leading multiple teams. At the end of her corporate career, Tina had acquired an MBA from Emory University and was the EVP of Strategy, Marketing, Communications, and Human Resources. After receiving a nomination in New York for Best Social Media movement, competing with the Ice Bucket ALS Challenge (which swept the awards shows like the Titanic swept the Oscars), Tina decided to launch her own marketing and website business. Her company builds websites that get results because the Good Guys deserve to win. Her team at Connect to Creative works almost exclusively with health, wellness, and development companies who focus on personal growth for individuals. This is their 5th year in business, and they've grown revenue by over 20% every year. Tina's team loves helping companies with effective and valuable products achieve even greater levels of growth as well. She believes people deserve products that help them live the change they want to achieve. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: <p lang="en-US" style= "margin-bottom: 0in; background: #ffffff; font-style: normal; font-weight: normal; line-height: 100%; page-break-inside: auto; widows: 0; orphans: 0;...

What kind of systems do YOU have in place for your business? Dr. Sabrina welcomes the master of systems, David Jenyns, back to the show. When he last sat down to chat with Dr. Sabrina in Episode 54, he revealed the power in having systems set in place for our businesses, particularly when it comes to setting our businesses up for a 4 Week Vacation. Since then, David has released a new book, SYSTEMology, and on today’s show he and Dr. Sabrina will be digging in to some of the mind-blowing insights from the book and David will be sharing how we don’t need to work harder to reap the benefits of systemizing our businesses. David’s entrepreneurial journey begins back in his early 20’s when he sold Australia’s most loved sporting ground, the Melbourne Cricket Ground. Since then, his business experience spans from franchising retail clothing stores, to founding one of Australia’s most trusted digital agencies, melbourneSEOservices.com. In 2016, he successfully systemized himself out of the business, hired a CEO and stepped back from the daily operations. Through this process he became a systems devotee – founding systemHUB & SYSTEMology. Today, his mission is to free all business owners worldwide from the daily operations of running their business. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: David shares a personal story about the lessons he learned when a call didn’t go the way he planned. There are going to be times when things do not go in your favor and you’ll need processes and systems in place. <p lang="en-US"...

On today’s episode, Dr. Sabrina and Mike Bruno sit down with Corey Kupfer for a paradigm-shifting conversation. Listen in for powerful questions that will change your mindset and get you thinking in bigger ways, including how you can discover opportunities for improving your negotiating and deal-making skills. Corey Kupfer is a rarity among attorneys—he both understands and appreciates how business people think. He is an expert strategist, dealmaker, and business consultant with more than 30 years of professional negotiating experience as a successful entrepreneur and attorney. Corey is actively and personally involved in the corporate and deal practice areas of the law firm he founded, Kupfer & Associates, PLLC including sophisticated corporate structuring, high-level strategic advice, mergers, acquisitions, succession, and other deals for domestic and international companies while overseeing the firm’s other practice areas. He is the author of Authentic Negotiating and the host of the DealQuest podcast. You can learn more about Corey and his latest projects at www.coreykupfer.com. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Corey shares how his interest in both authenticity and negotiation started from a very young age. Early on, Corey observed that there are certain traits that master negotiators have.  Learn to control emotions so that they do not have an impact on the negotiation. Corey details the “CDE”, the fundamental framework for authentic negotiating:  C for clarity D for detachment E for equilibrium Corey covers questions to ask yourself for gaining clarity: What is it that you do in your life to get centered and reconnected? The Five Why’s “CPR” - Context, purpose, and results Dr. Sabrina and Corey discuss limiting beliefs and the importance of mindset shift. If you’re taking the next right action, trust that you’re moving in the right direction and trust that it will be revealed to you what the next right action is. Corey defines and explains the Pygmalion effect (also known as the Rosenthal effect) and how this had a profound impact in his own life. When working through a paradigm, expect “terror barriers”. Learn how to break and advance through it instead of bouncing off of it and settling back to the ex-paradigm. Corey’s website will soon have assessments and programs around deal-making, so opt into his list for the Conversation, Connection, & Cocktails calls to hear more about them! Links and Resources: Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?  The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life™ program! Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group For Resources & Tools from Sponsors - https://www.profitbydesignpodcast.com Subscribe & Share Podcasts! - https://www.profitbydesignpodcast.com/podcasts/ Facebook Group:...

On today’s episode, join Dr. Sabrina and Mike Bruno as they reconnect after Dr. Sabrina’s seven-and-a-half week vacation. Listen in as they discuss the positive outcomes of the vacation and Mike’s exciting new project, Employee Zero. In true "work supports life" fashion, they converse about all of the other fun and exciting things they’ve been focusing on over the last couple of months. Plus, you’ll get a sneak peek at what’s happening in the near future at Tap the Potential! Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Employee Zero is a program that teaches business owners how to be more profitable by utilizing virtual assistants and putting a system in place around this core group of employees that support your other systems. This business model allows customers to have a more personal, hands-on experience, and also allows the business owner as well as the core employees to focus on the systems. Having great systems in place allows the owner to take those extended vacations. Dr. Sabrina’s Vision 2021 for Tap the Potential: It’s getting good! What prioritizing effectiveness can do for you and your business. Dr. Sabrina’s time spent away from Tap the Potential was partly sabbatical and partly used to work on her next two books: How to Hire the Best: The Entrepreneurs Ultimate Guide to Attracting Top-Performing Team Members - Launching November 18, 2020 The 4 Week Vacation™ - Expected to Release March 2021 How the business owners who are in How to Hire the Best: The Entrepreneurs Ultimate Guide to Attracting Top-Performing Team Members will be honored will be revealed at the book launch! Mike describes the creativity and freedom experienced during a 4 Week Vacation. Dr. Sabrina expresses her gratitude as to how her business and her team are set up so that she can take extended time away. Tap the Potential clients often come back from their 4 Week Vacations and state that they’d love for their team members to be able to take one, too. The beauty and value of team members who can pick up the slack of other team members who have to be away for an extended period of time. The message that you send to your team members if you’re constantly checking in on them while you’re away. Business owners are no longer confined to a local talent pool when it comes to hiring. Little things that happen while we’re on vacation force us to make the business stronger. Links and Resources: The Q-Storming protocol is a useful tool that bypasses crisis-oriented tunnel vision. Check out a 45-minute Q-Storming strategy session here: https://www.tapthepotential.com/strategy. It is a $250 investment. Leadership Bootcamp https://www.tapthepotential.com/leadership Create a Coaching Culture in Your Small Business! Coach Approach Breakthroughs on the Bayou Mastermind Retreat https://www.tapthepotential.com/retreat/ Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?  The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our <a href=...

In Episode 6 of this special series on self-care and strategy for entrepreneurs, Dr. Sabrina, The Business Psychologist™, welcomes Andrea Walker of Smartly Organized, and together they will be discussing the mental health benefits of getting organized in terms of what we, as entrepreneurs, can do to take care of our mental health. Andrea is a Breakthroughs on the Bayou Retreat alumna and you’ll be hearing some of the strategic moves she’s been using in her own business. You don’t want to miss out on this conversation! Certified Professional Organizer® Andrea Walker is passionate about helping her clients. As the owner of Smartly Organized, a professional organizing firm headquartered in New Jersey, Andrea and her team have been helping discerning clients accomplish their organizing goals since 2010. Her attention to detail and high level of service set her apart from her peers. Andrea has been quoted in various publications, appeared on the TV show “Hoarders:  Buried Alive,” and was interviewed on NBC’s home improvement show “HouseSmartsTV” where her work organizing 250 pairs of boots and shoes was featured in a segment.  Prior to launching her own firm, Andrea held senior positions in risk management at various well-known financial institutions. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Andrea shares the career path that led to her current passion and how it is based on her strengths. The “shelter in place” portion of the pandemic presented some special challenges for Andrea and her team members, so she had to shift her focus. Dr. Sabrina relates the importance of Pumpkin Planning. Andrea has been working hard to position her company, Smartly Organized, as an employer of choice. Dr. Sabrina discusses hiring strategies for A-players. The Breakthroughs on the Bayou Retreat has a “no cell phone” challenge, which presents a surprising new skillset. Andrea relates the mental health benefits of being organized. Clutter, Dr. Sabrina says, can shut down our creativity and our problem-solving skills. “Smart Reset” - Andrea explains how this works and how it works for you. Positive routines are helpful, grounding, and important to our psyche. Tips on how to deal with paper and collectibles. There’s an 80/20 rule when organizing paper! Virtual organizing is a thing until business gets back to full swing! There is value in having outside perspective because we develop tunnel vision and can’t see the opportunities around us. Links and Resources: Leadership Bootcamp https://www.tapthepotential.com/leadership Create a Coaching Culture in Your Small Business! Coach Approach Breakthroughs on the Bayou Mastermind Retreat https://www.tapthepotential.com/retreat/ Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?  The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life™ program! Get the Book!! How to Hire the Best - Contractors Edition<a href= "http://www.tapthepotential.com/book" target="_blank" rel=...

If you’ve ever had significant challenges in your business that keep you from growing, you’ll want to listen in for a good dose of inspiration! Dr. Sabrina and her co-host, Mike Bruno, are joined today by their guest, Sarah Martin, who has growth opportunities; yet, faces significant hiring challenges in her business. Also joining the show is a previous guest, Erin Longmoon of Zephyr Recruiting. Together, they will be diving in to generate some ideas for how Sarah can move forward and put a permanent end to her hiring and recruiting challenges. Sarah Martin is the President and co-owner of Cabin Works, a property maintenance and cleaning company located in the rural, mountain town of Granby, Colorado. She and her husband Phill started Cabin Works over 10 years ago with the goal of providing peace of mind to busy and absentee property owners in need of a reliable, professional, and trustworthy property maintenance company.   Sarah and her team strive to foster a workplace culture of family involvement and work-life balance at Cabin Works. From company BBQs to family events, such as their annual bus trip to Denver to watch a Colorado Rockies game and participation in the local annual kickball tournament to raise funds for charity, they get excited about involvement in their community and showing appreciation for their team’s hard work. When not working with their team, you can often find Sarah, Phill, and their three young children, Alivia, Mia, and Asher exploring the Colorado mountains on their skis or mountain bikes. Erin Longmoon’s mission in life is to eradicate toxic workplaces. She believes that everyone deserves to love their job and feel like they are contributing to a greater purpose. As the owner of Zephyr Recruiting LLC, she accomplishes this mission by matching great small businesses with their RIGHT FIT™ employees. Erin has more than two decades of experience helping small businesses and has owned five businesses herself. The passion for eradicating toxic workplaces comes from a place a lot of us can resonate with. When Erin was an employee at a company with a toxic workplace, she saw firsthand how the culture impacted everyone on a deep level. The toxic workplace reduced morale and productivity, followed her home, and led good employees to quit. She dreams of changing people’s lives by helping them realize that they are deeply worthy. She also dreams about being the next Stevie Nicks and being friends with the Dalai Lama. Her magic powers are empathy, ability to read people, coming up with new and awesome ideas, and making a perfectly cooked filet mignon. As the owner of Zephyr Recruiting, she oversees an amazing work-at-home team that shares her passion for supporting great places to work. Profit by Design is a Tap the Potential production in collaboration with Small Business Consulting Group. Show Highlights: Sarah details the various reasons she is experiencing her hiring challenges, which impact her ability to experience growth. Social media tips are offered to Sarah in order to generate interest among potential employees. Sara shares that she filters her job applicants based on whether potential hires have secured their housing. Mike suggests helping A-player applicants find affordable housing, or to make it part of a package deal. Dr. Sabrina’s idea is for existing employees to share tips on social media on how they overcame the housing shortage in the area. Dr. Sabrina shares details of the anonymous survey that Tap the Potential’s Better Business, Better Life™ program gives to business owners’ A-players.  Erin provides some great tips for Sarah’s hiring challenges from a recruiting perspective. Dr. Sabrina’s book, <a href="https://amzn.to/2MZCdPO"...

Welcome to the 100th episode of the Profit By Design Podcast!  Mark Levy joins Dr. Sabrina and Mike Bruno for a discussion about connection, differentiation, the lessons Mark has learned from being a magician that help him to be such an effective strategist, and much more. We are very excited to have him be our 100th guest! Prepare to be inspired by this lively and insightful conversation! Mark Levy is the founder of Levy Innovation LLC, a strategy and differentiation firm. He differentiates companies, brands, thought leaders, political campaigns, TV shows, live shows, products, services, books, and speeches. The ideas Mark and his clients created have been discussed, written about, and used by hundreds of millions of people worldwide. His clients include Simon Sinek (of “Start With Why” fame), a head of a division of two different White House administrations, a head of the Strategy Unit of the Harvard Business School, a CEO of Popeye’s Louisiana Kitchen, and a member of Major League Baseball. He’s also consulted on a TV special on the History Channel, as well as to the reboot of the beloved cult series, “Mystery Science Theater 3000.” Along with his work as a differentiation and positioning consultant, he’s a magician. A show he co-created, “Chamber Magic,” has run in Manhattan for twenty years, in more than 5,000 performances, and has its own day of celebration by proclamation of the mayor. On TripAdvisor, it’s ranked as New York City’s #1 show; rated higher than even the Pulitzer-winning musical “Hamilton.”  Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: According to statistics, there are over one million podcasts in the Apple podcast directory. Fewer than 50% have more than 14 episodes. Dr. Sabrina and Mike each share what they enjoy the most about being a part of this podcast. Consistency contributes to the success of the show. Here’s the reason why Mark has two bios. Mark covers the questions he asks to help differentiate people. Thought-starters are used to discover different versions of a scenario that will lead to the appropriate action. Mark details the best process for, and benefits of, brainstorming sessions. Dr. Sabrina relates how she came to write her How to Hire the Best book series. Incremental steps can help us to solve a problem or reach a goal. Mark explains how his background as a magician influences his work. Mark shares why you don’t have to be scared of elevator speeches, how you can be excited to deliver them, and the reasons you need multiple speeches. Links and Resources: Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?  The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life™ program! Get the Book!! How to Hire the Best - Contractors Editionwww.TapThePotential.com/book How to Hire the Best Toolkit www.TapThePotential.com/Toolkit Dr. Sabrina’s WEBSITE Dr. Sabrina’s PODCAST - PLEASE RATE & REVIEW! Profit by...

Diane Gilson joins Dr. Sabrina and Mike Bruno on today’s episode to discuss the value of using job costing to manage your gross profit margin, which translates into more money that you keep. Although this conversation centers around job costing in the construction industry, there are valuable nuggets of information for those listening who may be in other industries, such as how to be a more effective business owner. Listen in for an inside look at how to design a business that supports the lifestyle you desire.  If you are a regular listener of the Profit By Design podcast, you’ll know that it’s not about how much money you make, it’s about how much money you keep! Diane Gilson created Info Plus(+) Accounting® In 1994 to help business owners establish job-cost accounting systems so they can access critical day-to-day operations data using QuickBooks as their primary management accounting tool.  Diane’s passion is designing, customizing, and upgrading accounting systems and financial controls for small to mid-sized construction and manufacturing companies.  Her online workshops offer job-cost and management accounting training using QuickBooks and Intuit Enterprise Solutions—as well as in-house products—to teach, trouble-shoot, and coach clients and other accounting professionals throughout the United States.  As a published author, speaker, and professional QuickBooks trainer with over 30 years of accounting experience, she is viewed as a leader in her fields of expertise.  Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Diane addresses the impact on business owners who are not aware of their margins. Diane details five ways that job costing dramatically increases your profitability: Locate costs that you haven’t billed out. Spot and eliminate your low-profit and loser jobs. Change your business niche. Review estimate versus actual reports. Use a 3-step combination method to increase your prices: Decrease your costs of goods sold or production costs by 5%. Increase your prices by 5%. This increases your gross profit margin of 10%. Gradually increase volume. Once business owners start seeing numbers that make sense and are set up in a logical format, it can change their lives. Investing 20-40 hours is all it takes to learn the job costing system. This could mean an extra $100,000 a year.  If you’re in an industry where job costing is not part of the conversation, Dr. Sabrina encourages you to be curious about what it might look like in your business, how it would empower you to have that information at your fingertips, and what different decisions would you be able to make with that information. Diane covers the hidden costs of hiring people for your team and how that eats away at the gross profit margin. Dr. Sabrina shares the 80/20 principle, which is where 20 percent of clients are responsible for 80 percent of your revenue. Clients with the Tap the Potential and Better Business, Better Life™ programs learn this principle and how to zero in on the best clients to work with. In this way, you do not need as many team members, and those team members you do have tend to be A-players, who are able to focus on how best to serve your clients. Don’t count on somebody else to learn this job costing process for you. The business owner should be responsible for learning the process and then can later decide if this should be assigned to another team member. Links and Resources: Taking care of yourself is important now more than ever. Are you ready to take your life back from your...

On today’s episode, Stephen King, president and CEO of GrowthForce, joins Dr. Sabrina and her co-host, Mike Bruno, for an illuminating conversation around pricing.  Should you discount during this economic downturn? Listen in to this discussion to hear compelling reasons why you should NOT discount, and what you should be doing, instead. Top executive at a Fortune 500 company. Bootstrapped CEO. Venture-backed tech startup founder. Non-profit fundraiser. It’s safe to say Stephen King is not your traditional CPA. Stephen is president and CEO of GrowthForce, one of the nation’s largest providers of outsourced bookkeeping and controller services. Regarded as an industry thought leader by AICPA and CPA.com, his ability to visualize the future of accounting has lead GrowthForce to become one of the fastest-growing companies in America. His experience at the forefront of technology development and accounting system design spans nearly three decades. In 1995 he founded Virtual Growth, the nation’s first cloud-based accounting service, and quickly grew it into a market leader. After being acquired by Insperity, Stephen was brought on as president of Insperity’s Financial Management Services division, serving two years before leaving to build GrowthForce. He also spent seven years working at Amnesty International USA—first overseeing 300 percent growth as CFO, then raising over $20M a year as Director of Development. Stephen’s time at Amnesty reinforced his life-long commitment to giving back to the community. As a result, non-profits represent 35 percent of GrowthForce clients. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Business owners are feeling a lot of pressure in this new normal. Pricing is harder if you’re not confident of the value that you’re bringing. Stephen addresses the issues around discounting, then provides the math:  If you have a 40 percent gross profit and you give a 10 percent discount, you need 33 percent more sales to generate the same bottom line. If you have a 30 percent margin, you need 50% more sales to generate the same bottom line. If you have a 40 percent gross profit and you ADD 10% to your pricing, you can sell 20 percent less and make the same money.  When Stephen let an objective person price his jobs, his fees started going up.  Stephen shares some case studies and classic mistakes from clients that allow him to share their data. The accounting industry was designed for compliance.  Financial accounting is designed for external users. For example, it is your CPA’s job to help you pay as little in taxes as you’re legally allowed to, to get you through an audit, and to keep the banks happy. Management accounting is about internal users and about understanding your unit economics, the profitability on each job.  Stephen explains the benefits of automated activity-based costing and cautions against time-leakage. Things to consider to gain confidence in pricing appropriately: Stephen offers accounting system suggestions to set up reports to show you your “income minus your cost of goods sold equals your gross profit”. Your gross profit percentage is the most important number of every financial statement. This will tell you if you’re pricing right. Which clients should you fire? Which clients should you re-price? How do you spend money to make money in sales and marketing? Dr. Sabrina explains the 80/20 principle: 20 percent of your clients and customers are responsible for 80 percent of your revenue. If you focus on increasing revenue from the top 20 percent by 25 percent, you’re at choice and you can get rid of 80 percent of your clients and customers. One...

Darren Hopman, Success Team Lead at Tap the Potential, joins Dr. Sabrina in conversation with an inside look at Tap the Potential and how they walk their talk with the things they teach their clients and how they utilize these philosophies in their own lives. Darren loves learning about businesses and how businesses came to be. He loves the stories of how the business is affecting the lives of people. Business is about more than money. It is about improving the lives of everyone involved. Listen in to hear Darren’s personal mission statement, how he developed it, and how he uses his personal mission statement to help business owners every day. He will be sharing some great tips and strategies with you on today’s show, around how to be a leader in your own family based on good leadership in business.  Darren Hopman has an MBA in Business Management and Personal Finance and brings 20+ years of business management, finance, and sales experience to the work he does with our clients. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Darren shares his strengths, his personal mission statement, and how he applies it every day. Once business owners become profitable through Tap the Potential programs, they often send their team members to Tap the Potential’s Leadership Academy, such as Leadership Bootcamp or Coach Approach.  Team members learn concepts like The Choice Map from the book, Change Your Questions, Change Your Life, then go home and teach it to their family members. Dr. Sabrina reflects on how she and Darren met, and how she was struck by his “always learning” mentality. Tap the Potential has zeroed in on their sweet spot and are able to help clients get a result in one year that a few years ago might have taken 2 or 3 years to get to.  Revenue does not determine success. If a business has sales, Tap the Potential can help them create an experience where the business owner can be freed up and have more time for what matters by putting Profit First in place and putting more money in their bank account than they’ve ever had before. Darren has noticed certain qualities in the Tap the Potential clients that are successful. Once a client defines and refines their vision, mission, and purpose, they have a more clear picture of what all their business can accomplish. Darren shares how he takes what he learns in a work setting and applies it to his home life. Darren is working on a “Sell It Like You Mean It” program that is about how to move past roadblocks in sales. Tap the Potential is always looking for ways to create more opportunities. Links and Resources: Leadership Bootcamp https://www.tapthepotential.com/leadership Create a Coaching Culture in Your Small Business! Coach Approach Breakthroughs on the Bayou Mastermind Retreat https://www.tapthepotential.com/retreat/ Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?  The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our <a href=...

On today’s show, Dr. Sabrina sits down with Linda Stapf, CPA  and Financial Advisor with Stapf Financial Services. Linda is a Breakthroughs on the Bayou Retreat alumna. She has been to several of the Breakthroughs on the Bayou 4 Week Vacation™Retreats. She was very inspired by the activity that the participants did with Sir Steven Wilkinson for their VIP day. As they played “Gator Tank”, Linda observed different business owners getting very excited all of a sudden over the possibility of selling their businesses. Right now, Linda Stapf has set aside tax returns to get curious about business owners who are putting off retirement. She is surveying business owners to get some answers and sharing the story of the extra million dollars. Listen in to this conversation and get ready for some powerful thought-provoking information. You’ll very likely come away with some much bigger ideas for yourself concerning your future. Show Highlights: Linda has been studying her top clients, who are small business owners. What she has noticed is many of them want to sell their businesses within five years. Linda has also noticed that every year, the five-year target resets. Dr. Sabrina provides context about the 2020 Breakthroughs on the Bayou 4 Week Vacation™ Retreat, where Linda saw some business owners getting excited as they were thinking about what they would do with their time after their business sold.  Linda shares her observations regarding the game participants, and how it has had a profound effect on what she brings to her own clients. Take one day out of your month, look at your results, and figure out if you would buy your business the way it stood right now. If not, what would you fix about it? Over the course of 10 years and working with 3 clients, she was able to help them save $600,000. They’ve been able to push money into retirement accounts, and there’s an extra million dollars that each one of those business owners now has. The importance of utilizing Profit First principles. Dr. Sabrina discusses the Survival Trap Image and how we can align our actions on an ongoing basis to be a direct path towards our vision. When thinking of your retirement, if you can’t see yourself going to work every day, what do you do with your time? A 4 Week Vacation™ gives you space to explore this. Linda was surprised to find that less than 20 percent of the client base that she has been serving since 1996 was business owners. Answer Linda’s Done in Five Years survey and she’ll send you her story about business survival and the extra million dollars! Linda hopes to understand what is holding business owners back from investing and setting themselves up for a financially secure future. There’s a danger to those who think that their business is their retirement. Take the time to think about who will run your business for you if you don’t have the right systems put in place. When you have your systems in place, you will be able to leave for a 4 Week Vacation™ or for family emergencies with peace of mind. Links and Resources: Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?  The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our <a href=...

On today’s episode, Dr. Sabrina, The Business Psychologist™, introduces us to Andrew Tvardzik. Andrew and his family have been a part of the Better Business, Better Life™ program for the last two years. During this conversation, you will hear about the transformation that has been taking place in their business, and Andrew shares the challenges that they’ve experienced and how they are overcoming those challenges. You may be surprised at how rapidly it’s possible to experience a higher quality of life and a business that is much more profitable and sustainable. Listen in to gain insights that you’ll be able to use in your own business as you work towards designing your own sustainably profitable business that supports the lifestyle you desire. Andrew Tvardzik was first introduced to running a business at 10 years of age. He started mowing lawns and built an impressive clientele for a 10-year-old. At 14, he got a job working for a restaurant facilities maintenance company. Andrew worked there for 11 years doing everything from sweeping the warehouse to running crews as a lead man to operations managers. In 2015, he went into business with his father doing remodeling and real estate investing. In 2018, they added Andrew’s brother, Samuel, to the team and started Cedar Ridge Log Homes. Their goal is to become the premier cedar log home builders in Deep Creek, Maryland. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Andrew shares an overview of his family’s business and how, when they realized that things weren’t going the way they planned, they found the Tap the Potential team. Two of their main issues included a need to reduce work hours and to find clients that were a better fit. The right clients are out there looking for you, and when they find you, it will give you the confidence to realize you don’t have to take all the jobs/opportunities that present themselves.  Andrew relates the peace he feels now that he’s been able to identify his ideal clients through focusing on who he was serving and why he was serving them. Andrew describes the way his personal life has changed over the last couple of years. Immutable laws are protective of you. There’s so much personal growth that happens in identifying our business sweet-spot because we have to claim our strengths. Andrew shares his reaction to a distraught client when asked about the future of his business and his ability to complete her house during this pandemic. His answer will amaze you! Moments happen when you’re tempted to give up, just short of success. Believing in the process and persevering is what took Andrew through those tough moments. Dr. Sabrina explains the psychology behind our struggle with change and how to overcome the self-defeating thoughts that often accompany change. Links and Resources: Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?  The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life™ program! Free Pumpkin Planning Webinar www.tapthepotential.com/pumpkinwebinar Get the Book!! How to Hire the Best - Contractors Edition<a href= "http://www.tapthepotential.com/book"...

In Episode 7 of this special series on self-care and strategy for entrepreneurs, Dr. Sabrina, The Business Psychologist™, sits down for a conversation with Dr. Nancy Trimboli, a significant person in the Tap the Potential community who has long advocated for entrepreneurial health. It’s imperative that we take care of ourselves during this coronavirus event in order to stay mentally and physically healthy during isolation. This better enables us to make the good decisions now that will help drive our business and move us toward our vision going forward.  You’ll also hear tips on how to ease yourself and your team members back into a routine as more and more businesses are starting to open. Dr. Nancy Trimboli drew upon the lessons learned from her Episcopalian priest father and her training to become a black belt in Tae Kwon Do to build her bustling Chiropractic practice. Over the last 25 years, she grew her practice to be a multi-location, multi-doctor, multimillion-dollar business with nearly 40 employees. Recently, she has reduced her office locations and staffing to commit time to create online course work and to write her first adult book. She has a large local patient following, and an ever-expanding online audience who are eager to see what she has in store with new online content due to come out this year. Her most recent book, Stealth Health: Take Back Your Power and Unravel the Mystery of You, takes a fresh look at understanding your own health challenges by asking better questions and recruiting your own health arsenal of trusted sources. Little Squirrel Girl, her first children’s book is a true story about a baby squirrel Dr. Nancy adjusted back to health. Dr. Nancy’s gift is to take complex health topics and reduce them to usable, actionable bites.  Making simple life changes will have a profound effect on your strength and resilience, your craft and creativity, your relationships, your work, and your future. Observing social isolation herself, Dr. Nancy created the Stealth Health Isolation Survival Pack: a twelve unit mini-course of practical changes to make now while we have this gift of time in isolation. These small incremental changes added one at a time, will allow her audience to reflect back to this time as one of personal transition and growth.  Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: While in isolation, Dr. Nancy developed a FREE course for simple, 5-minute fixes to change old habits so people can look back on this time as a time they emerged from their depression, where they started to lose weight, or where their relationships deepened. We’re meant to be social, and social isolation with entrepreneurial burnout is especially not healthy. The lungs are one of the few autonomic organs that we can consciously control, and when we take control of our breathing, we can take ourselves out of an anxious state. If we stay in a state of fight-or-flight anxiety, it can lead to memory loss, dementia, inability to properly digest your food, heart disease, and many other maladies. D. Sabrina’s Veggies First (#veggiesfirst) philosophy and Profit First have a few things in common! In Dr. Nancy’s Stealth Health Isolation Survival Pack, she has a unit called “Add a Big Bowl”. Enjoy a large green salad each day for a nutritional punch. Add some beautiful fruits to your day. Dr. Nancy explains how being mindful when we chew can have a positive impact on our digestion. We must take responsibility for our own health and our own health choices. Ways that we can do

In Episode 4 of this special series on self-care and strategy for entrepreneurs, Dr. Sabrina, The Business Psychologist™, chats with Tony Grebmeier, Founder of the Be Fulfilled community. Tony shares ways to move us toward our dreams, despite all of the different hardships that we’re experiencing in our personal lives and in our businesses during this coronavirus event. Together, Dr. Sabrina and Tony explore how to determine our need for self-care, ways we can serve others, and new ideas for gratitude. Tony is a husband, father, friend, and serial entrepreneur. His current ventures include ShipOffers, a five year Inc 5000 fastest growing company. His mission to bring fulfillment to the world extends from traditional fulfillment services to personal fulfillment. He's also on a quest to redefine how we all view and define success. Listen in on the BeFulfilled Podcast, which features entrepreneurs coming together to redefine success. It's the perfect show for entrepreneurs who know they can achieve their dreams despite their hardships. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Tony shares why connection and building community are so important to him. Ask yourself, “How can I serve?”, then get out a piece of paper and write down all the things that make you feel good when people do things for you, and start from there.  You can serve in both small ways and in large ways. Offer grace to yourself and to others during this time. As Dr. Sabrina explains that many entrepreneurs were already experiencing burnout when the coronavirus event started. This burnout is a setup for depression, anxiety, and suicidal ideation. Being more cynical about the world and isolating are some of the burnout red flags. Remember that you are not alone in your struggle, and ask for help if you need it. Tony details an aspect of his teaching called, “Fantasy / Possibility / Reality”. Be coachable and willing to unlock the greatness that makes you, ‘you’, and remember that one day you will need to reach out and help pull somebody else up. Lose the ‘I have to do this’ mindset in favor of the ‘I get to do this’ mindset. If you keep planting seeds daily, for yourself and for others, you’re going to have a bountiful harvest and a beautiful garden to walk through. You may not see it today but trust the process. Dr. Sabrina is always amazed at what has grown over the course of the year when Tap the Potential does the milestones celebrations with her clients. The BeFulfilled journal provides structure and support for entrepreneurs in making daily choices that move them towards their vision. No matter where you’re at, there are people willing to help you get to places you’ve never gone. Be willing to practice making mistakes. Links and Resources: Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?  The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life™ program! Get the Book!! How to Hire the Best - Contractors Editionwww.TapThePotential.com/book How to Hire the Best Toolkit www.TapThePotential.com/Toolkit Get Your 2020 Action Planner Now! The Pumpkin...

One of our favorite guests, Mike Michalowicz, joins Dr. Sabrina in today’s episode to talk about his latest book Fix This Next.  Mike was the very first guest on the Profit By Design Podcast, and today marks his third occasion of being on the show. Listen in to find out what inspired Mike to write his latest book, learn about the Business Hierarchy of Needs as a basis of applying our business fixes, and why we need to be asking our clients what they need from us. Mike Michalowicz (pronounced mi-‘kal-o-wits) is the author of Profit First, Clockwork, Surge, The Pumpkin Plan, and his newest release Fix This Next. By his 35th birthday, Mike had founded and sold two companies - one to private equity and another to a Fortune 500. Today he is running his third multi-million dollar venture, Profit First Professionals. Mike is a former small business columnist for The Wall Street Journal and the former business makeover specialist on MSNBC. Over the years, Mike has traveled the globe speaking with thousands of entrepreneurs and is here today to share the best of what he has learned. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: The biggest challenge business owners have is knowing what their biggest challenge is. The Business Hierarchy of Needs is based on Maslow's Hierarchy of Needs, and Mike explains how the five levels of need apply in business: Sales Profit Order Impact Legacy Where you need to apply your fix is always in this hierarchy. Start at the foundation, work your way up, and pinpoint where you’re compromised, where that thing is not adequately satisfied, then fix that and go through the cycle again to find the next fix. Many small businesses try to skip levels. Being profitable is the only way you can be of service to your clients. Dr. Sabrina shares a quote from Mike in his interview in Episode 1 that made a significant impression on her: “Our clients and customers crave for us to be profitable.” Fear and lack of confidence have affected a lot of business owners, especially since the beginning of the coronavirus event. Mike has online training, The Confidence Course, that will help develop what you already have. We should be asking our customers what they need now. Valuable elements from Mike’s prior books, Profit First and Pumpkin Plan are discussed. Understanding the needs of our top 20% clients that are responsible for 80% of our revenue historically in the business is a powerful way to move forward. If we increase revenue from our top 20% by 25% we can replace the revenue from the 80% that we may have lost or we just might not want to do business with because they were not our ideal clients. “Sell the Tell”: The new process to cater to that top 20%. Go to your existing client base and ask what they want, and bring imagination to it. Mike details this project. Fix This Next pulls together Mike’s work. It helps us to understand where we need to focus. His previous books support different levels of the business hierarchy needs. Tap The Potential has 50 copies of Fix This Next to give out! The first 50 to take the entrepreneurial burnout assessment and have a debriefing with the Success Team Lead will receive a FREE copy! Links and Resources: Taking care of yourself is important now more than ever. Are...

On today’s episode, Dr. Sabrina, The Business Psychologist™, welcomes her guest, Kieran Lynch, back to the podcast. About a year ago in Episode 33, they discussed the power of culture and how that was helping him recruit as an electrical contractor in an industry where he was facing a lot of challenges around recruiting. How different his circumstances are now! Kieran and his business faced an especially difficult challenge that he came through only to be impacted immediately after by the coronavirus. Kieran's strategic thinking and his resiliency are powerfully evident in this encouraging and inspiring conversation that you don’t want to miss. Kieran has over 15 years of experience in the electrical industry and joined the Lynch Power family business part-time in 2004. First helping his father as an apprentice electrician on nights and weekends to becoming an integral part of the company’s growth and success as Principal of the company. Along the way, Kieran has held positions of electrical journeyman, foreman, and project manager. Kieran leads the finance, marketing & strategic planning departments of Lynch Power providing new-age guidance on significant decisions for the company. His broad experience, proven leadership, and hands-on approach ensures client satisfaction. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: As Kieran relates, his business experienced their best year ever, then overnight it became their worst year ever because his largest client, with whom he was doing 80% of his business, went bankrupt. Although there were rumors of trouble, he was being assured that everything was fine. Looking back, these are the five steps he wish he had taken: Relax. Analyze and ask around. Create multiple plans. Forget the past. Learn from it and move forward. Understand and recognize that this made you stronger. It’s really a blessing in disguise. Dr. Sabrina shares the 80/20 principle, which is where 20% of clients are responsible for 80% of your revenue.  Kieran replays the date he broke the bad news to his employees and their reactions.  Kieran describes the strategies he implemented at this time to pull his team together. He took ownership that it was partially his fault for not seeing it sooner. His business had just recovered from the financial hardship when the coronavirus hit. He did have to make employee cuts but assured them that his intention was to eventually bring them back in. Kieran predicts that in 12 months, his business will be stronger than it has ever been. He shares some of his ideas on leveraging existing clients and partners. Looking at his financials, he found a lot of “fluff” that he could cut. Keep in mind that now is a great time to be on the lookout for A-players for when you’re able to start hiring again. Gratitude is huge. Links and Resources: Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?  The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life™ program! Tap The Potential Strategy Session for Entrepreneurs Impacted by...

In Episode 9 of this special series on self-care and strategy for entrepreneurs, Dr. Sabrina, The Business Psychologist™, welcomes Steve Bousquet, a Tap the Potential client and owner of American Landscape and Lawn Science. Steve and his team have been at the forefront of dealing with COVID-19 and supporting other entrepreneurs as they deal with the pandemic’s effect on the business. Listen in as Steve shares what he learned and has put into place prior to the COVID-19 event that has helped him and his team to be stable and sustainable throughout this uncertain time, applying Pumpkin Plan principles throughout the process. You’ll also hear how Steve and his team have led through this and dealt with morale issues. This is a great opportunity to put some of these ideas into place in your own business so that your work supports life and your business sustains life for all the team members involved. Steve describes himself as a blue-collar executive. He founded S&B Lawn and Garden Care in 1983, while still in high school. After graduating from college with a BA in Economics, he changed the name of his landscaping company to American Landscape Service. In 1991, Steven added Lawn Science to the company to form American Landscape and Lawn Science LLC. Today his company services 3,000 clients with 25 amazing team members. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: The three things that Steve attributes to his business’s sustainability: In 2015, he began Pumpkin Planning. This helped him to identify his ideal clients, his company’s immutable laws, and his ideal team members. In 2016, he started to incorporate Profit First. This provided him with an understanding of the financial tools he would need to succeed. In 2018, he got serious about building his team by finding their strengths, learning how they communicate, having one-on-one meetings, and having regular team meetings. (Check out Tap the Potential’s Better Business, Better Life™ Program) Steve shares what his experience was like as an entrepreneur prior to 2015, and how his numbers have changed over the last five years. Dr. Sabrina explains the philosophy of Profit First. What “Leading with Love” means for Steve’s leadership. Steve relates the benefits of asking powerful questions, the wisdom of reminding his team members of their strengths, and the importance of protecting your own strengths. Links and Resources: Register for the Upcoming FREE Pumpkin Planning Webinar! www.tapthepotential.com/pumpkinwebinar Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?  The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life™ program! Tap The Potential Strategy Session for Entrepreneurs Impacted by COVID-19 https://www.tapthepotential.com/strategy Get the Book!! How to Hire...

Dr. Sabrina welcomes Donna Leyens to the show to discuss reimagining what’s possible for our businesses as we come through the coronavirus pandemic and transition from surviving to thriving, creating a new and stronger normal.  Listen in to this conversation and prepare to be inspired as Dr. Sabrina and Donna take on several powerful questions themselves.  Donna is the President and co-founder of Pumpkin Plan Your Biz. She is on a mission to save small businesses from extinction by providing business tools, strategy, training, and support to business professionals who want to make a big impact as small business growth strategists. Most business coaches and consultants find themselves reinventing the wheel with each client, producing inconsistent results for their clients, and mental burnout for the coach. That’s why Donna, who experienced these issues herself in her early years as a business coach, partnered with Mike Michalowicz in 2012 to create a repeatable business growth program based on the strategies in Mike’s book, The Pumpkin Plan. Today, she spearheads the training, certification, and continued development of their proven business growth program, so that their certified Pumpkin Plan Strategists can easily and consistently deliver high value to more clients. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Donna shares a compelling story she heard recently about a restaurant owner who mortgaged her house to buy the business, and due to the current events, she may lose both. Many businesses who were doing relatively well a few months ago now are just hanging in there by a thread. However, business owners who have been doing Profit First in addition to The Pumpkin Plan seem to be the businesses that are doing relatively well and are making it through this coronavirus pandemic. Questions to consider while reimagining: What would your business look like if you were starting your business today? What is the opportunity that you have today? How can you create a business that lights you up again? Business owners have a lot on their minds in addition to making money again. They’re thinking of ways they can help their employees and communities, as well. The Pumpkin Plan is about that intersection of top clients, our strengths, how we’re going to innovate, and then how we’re going to systemize that. Identifying our top clients and talking to them about what they want is one of our best opportunities, as Dr. Sabrina explains. Donna emphasizes the importance of strategy. If you’ve never taken the time to create an underlying, foundational strategy for your business, now is the time to do it. Strategies can be re-evaluated and tweaked as needed. Clarify your vision for how you want to experience life over the next few years. Dr. Sabrina shares additional questions that will help you to clarify your vision. Some of Donna’s clients don’t understand the relationship between life vision and work vision until she poses the following: How does your life intersect with your business? How does your business support your lifestyle and your vision for your lifestyle? Strategy programs are life-changing, not only in your business life but in your personal life, as well. Tap the Potential will be hosting a FREE webinar on The Pumpkin Plan for those curious about the NEW Introduction to Pumpkin Planning Course. Check it out here: https://www.tapthepotential.com/pumpkinwebinar/ and note the special COVID19 pricing and bring your business to the next level! The <a href=...

In Episode 3 of this special series on self-care and strategy for entrepreneurs, Dr. Sabrina, The Business Psychologist™, addresses what we are going through as business leaders and entrepreneurs and reminds us of why self-care is so important during this time. Today’s guest, John Bates, joins her to discuss leadership in a virtual age. We’ve all been thrown into virtual leadership recently due to the COVID-19 event, and this presents its own unique challenges, such as how we are going to connect emotionally with the people whom we are trying to lead. John’s “why” is to unleash what is great in all of us so that it can live in the world. John lives that “why”, and he has a lot to share. Stay tuned for this insightful conversation! John Bates has spoken, hosted, and coached for over 35 different worldwide TED and TEDx events. He’s been privileged to get to know some of the top leaders in the world, the NASA astronauts, the leaders at Johnson & Johnson, JLABS, Accenture, Boston Scientific, Coca-Cola, and many others, including many Tap the Potential clients. He works with people on a very deep, personal level. The amount of vulnerability, openness, self-reflection, and honesty that a well-done TED-format talk requires is second to none. The insights into leadership, success, and fulfillment in life that John has gained from his years of experience with this allow him to share some of the biggest, most powerful secrets of truly successful leadership that exists.  Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: John shares his successful, earlier days of entrepreneurship and his deadly struggle with an autoimmune disease, which seemed to be triggered by stress and a lack of sleep. To get out of the hole he found himself in, he had to really learn how to take care of himself. There is no greater time than the present to be paying more attention to self-care so that we are able to share ourselves with others. Assess your entrepreneurial burnout for FREE HERE. You will get feedback that shows your current risk for burnout and if you have more than 3 symptoms, you are at high risk and will need to look at self-care measures to put in place. Dr. Sabrina details her self-care strategies: Sleep - at least 8 hours per night Only check social media and major news sources once per day, preferably mid-day Exercise Meditation (Dr. Sabrina enjoys the Calm App!) Journaling John expounds on Dr. Sabrina’s self-care strategies and offers his own tips: Self-care is for men, too! It’s necessary to stay in the fight. Box breathing  John also loves the Calm App! Others to consider are the Headspace App and the Waking Up App. Dr. Sabrina shares another level beyond worry and fear that we need to be talking about and that is grief and loss, and how these are affecting our children. This is an opportunity to look for new ways of working, new ways to be productive, and new ways to engage family and life. We can take this time as an opportunity to think about what we have to be grateful for and the good things that are coming out of this time. John addresses how important your tele-presence is to your leadership. Psychologically, the more senses we can engage, the better. John and Dr. Sabrina offer tips for successful video meetings. Ways to encourage and motivate your team to further your team...

In Episode 2 of this special series on self-care and strategy for entrepreneurs, Dr. Sabrina, The Business Psychologist™, addresses being very protective of your headspace. Her guest, Sir Steven Wilkinson, joins her to discuss protecting another very important asset: our businesses. We all have a lot of extra stress in our lives today, and Dr. Sabrina’s intention is to take care of the international entrepreneurial community during this crisis by sharing ideas to help us cope. Self-care for us all is extremely important during this time, so please share this information with your team members, who may also be feeling unsafe during this coronavirus event. Sir Steven Wilkinson is the Founder of Good & Prosper. He was also the VIP Speaker of the Tap the Potential 2020 Breakthroughs on the Bayou retreat.  Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: Look two years into your future and picture what you want your life and your business to look like. Avoid the “Survival Trap ”, which is a short-term decision that gets us through today, next week, or the next two months; but can take us far off course. Are there options that can move you CLOSER to your vision? If we keep in mind how we want to be and how we want our business to come out of this, we will make better short-term decisions that better serve our future goals. Sir Steven weighs in on current events and on how we should be minimizing fallout, as governments are recognizing that small business owners are the true backbone of this entire economy. Dr. Sabrina’s personal philosophy when it comes to government programs is that it’s great if it’s available, but she wants to build her life and business in such a way that she does not need to rely on it. One of the positive things that have come out of this crisis is the return to community, and community is everything in these times. Dr. Sabrina’s tip of the week on self-care is to implement a daily huddle with your team for the sake of morale. This can be via zoom or phone, if necessary. Focus on providing updates, wins and successes, and gratitude. Allow team members to express their fears and encourage team members to respond in a supportive way. Ask your team members what support they need and look for ways that other team members can show up and support and be a gift during that time. A team topic for discussion: What random acts of kindness have you given, experienced, or witnessed lately? Dr. Sabrina shares some more self-care tips: Protect your mindset by being very careful about the information you take in. Sleep is critical in a number of ways. Daily exercise is important.  Think strategically and surrounding yourself with like-minded, supportive entrepreneurs. Listen to the Profit By Design Podcast. Episodes are made up of positive conversation and sound strategies to help keep your business sustainable. Assess your entrepreneurial burnout through our free assessment HERE. This will help you look at self-care measures that you need to put in place so that entrepreneurial burnout does not get out of hand. Sir Steven discusses the creation of a FREE eBook titled "Leadership in the Time of COVID-19” that you can download on his Website. There’s a humorous title for it when you download it! He designed the e-book with two action items in mind: The urgent need for restructuring;...

In Episode 1 of this special series on self-care and strategy for entrepreneurs, Dr. Sabrina lays down a framework regarding the importance of our mindset and mental health. She encourages us to acknowledge that the current pandemic has changed life as we know it, and explores ways to help us think more strategically about how this situation can help prepare us and our business for any future adversity. Listen in to hear Dr. Sabrina’s tips and resources that will help you cope so that you can not just survive, but thrive. Profit by Design is a Tap the Potential Production in collaboration with Small Business Consulting Group. Show Highlights: In studying entrepreneurs and assessing their levels of entrepreneurial burnout, Dr. Sabrina is seeing a very strong correlation between burnout and gaps that exist in our business. Many entrepreneurs in the Tap the Potential community have been practicing Profit First, which is a great way to strengthen your business foundation and provide you with cash reserves to help get you through whatever might be happening in your business. Burnout leaves us in a constant state of chronic stress, with stress hormones coursing continuously through our bodies. This kind of stress significantly raises our risk for depression and suicide. Tunnel vision causes us to miss the opportunities around us. Dr. Sabrina explains “survival trap” decisions and how Tap the Potential shows you how to avoid these traps by helping you to create a business plan that supports your life vision.  Our survival instincts are great at helping us to survive but they’re not great at moving us closer to our vision. Make sure that any decisions that you’re making to get through the immediate situation are in alignment with your life vision. Dr. Sabrina provides her ideas for sharing the protocol plans with her small group clients, those in the Better Business, Better Life™ program, and the retreat alumni. She also has something to offer those who are not current clients of Tap the Potential. What is Maslow’s Hierarchy of Needs and its relevance to entrepreneurial burnout?  If you haven’t already, get a baseline of your entrepreneurial burnout by taking the FREE assessment here https://www.tapthepotential.com/assessment. Dr. Sabrina shares the “Veggies First” philosophy: It is critical that you take care of yourself first.  Here are some tips, which Dr. Sabrina explains in detail: Get adequate sleep Maintain a healthy mindset Practice Mindfulness (Dr. Sabrina enjoys the Calm App!) Exercise Limit your media consumption and make it off-limits in the morning. Your thinking is the average of the five people with whom we spend the most time, so surround yourself with people who think in a healthy, positive way. Tap the Potential’s resources to help support you: The Profit By Design Podcast airs each Thursday covering healthy conversations that are good for your mindset. The Q-Storming process, which is a useful tool that bypasses tunnel vision. Experience-sharing. Check out a 45-minute Q-Storming strategy session here: https://www.tapthepotential.com/strategy. It is a $250 investment. Strategic thinking, making those decisions, and looking for those opportunities will move you closer to your business goal that supports your life vision. Links and Resources: Taking care of...

In light of the Corona Virus event that is currently going on, many companies are finding it necessary to downsize during this economic slump and have unanswered questions about what might be coming next. There is another side to this situation, however: This may actually be the perfect time to recruit and hire your A-players. On today’s show, Sabrina, Mike, and their guest, Erin Longmoon, owner of Zephyr Recruiting, LLC, discuss seizing opportunities in anticipation of an economic turn-around. Listen in to learn how you can use this uncertain time to your advantage! Erin Longmoon’s mission in life is to eradicate toxic workplaces. She believes that everyone deserves to love their job and feel like they are contributing to a greater purpose. As the owner of Zephyr Recruiting LLC, she accomplishes this mission by matching great small businesses with their RIGHT FIT™ employees. Erin has more than two decades of experience helping small businesses and has owned five businesses herself. The passion to eradicating toxic workplaces comes from a place a lot of us can resonate with. When Erin was an employee at a company with a toxic workplace, she saw firsthand how the culture impacted everyone on a deep level. The toxic workplace reduced morale and productivity, followed her home, and led good employees to quit.   She dreams of changing people’s lives by helping them realize that they are deeply worthy. She also dreams about being the next Stevie Nicks and being friends with the Dalai Lama. Her magic powers are empathy, ability to read people, coming up with new and awesome ideas, and making a perfectly cooked filet mignon. As the owner of Zephyr Recruiting, she oversees an amazing work-at-home team that shares her passion for supporting great places to work. Profit by Design is a Tap the Potential production in collaboration with Small Business Consulting Group. Show Highlights: This is an opportunity to rebuild the employee brand of the company. This is also an opportunity to find new A-players that would be an asset to your team. Erin addresses various reasons why the hiring market currently has a healthy supply of A-players. Many of the Tap the Potential clients have been doing Profit First so they are in a very strong cash position. It takes around 40 hours to recruit per role, according to Erin. Some of Zephyr’s clients are hiring people on a contingency basis. They make an offer to the one A-player they don’t want to lose. When you’re hiring, present an offer that is a little higher than the going rate, and then over time show them how you’re going to get them to the 90th percentile for pay over the next year or two, assuming they hit certain benchmarks. Some states are allowing employees to come on board for a limited number of hours per week for on-boarding and training without it affecting their unemployment. Dr. Sabrina shares how her clients in the construction industry say business is booming. Traditionally, certain positions have been very hard to fill but now it is an employee market. Erin explains “Employee Brand Marketing”. Dr. Sabrina explains how this Profit By Design podcast always encourages the building of sustainably profitable businesses and shares hiring tips from her book,  How to Hire the Best. Erin and Dr. Sabrina discuss the importance of wording job descriptions. Zephyr differentiates itself from other recruiting companies in a number of ways. There are two places where the interview process can go awry: the interview and failure to check references. Zephyr puts in some extra steps here to avoid the snafus. Download your Employee Brand Marketing Strategy Checklist HERE! Erin will walk you through the checklist on a webinar May 7th, 2020...

Natural selection: What does this mean for us as entrepreneurs? Many businesses are in a constant state of survival, and that’s never been more apparent than observing the current impact of the coronavirus and its impact on business. Some businesses will not make it through this time; some will come out battered and bruised—but stronger; and some will come out absolutely thriving. On today’s show, Dr. Sabrina and Mike explore the importance of creating a sustainable business from Day One. They discuss what we can do to get our businesses through this time and come out stronger. Listen in for some strategies that can help you weather this (and any) storm. Profit by Design is a Tap the Potential production in collaboration with Small Business Consulting Group. Show Highlights: Mike shares the definition of “natural selection” and applies it to the business world. Dr. Sabrina shares acceptable modes of competition, the danger of competing on price, and the importance of building margins into pricing. Traditional thinking advised setting aside three months of cash reserves, but current thinking is that six months is probably safer. You should be able to answer “YES” to each of these questions: Are you bringing in work from your top clients? Are you doing work that aligns with your strengths? Is it work that can be systematized?  Does this work align with your immutable laws? Does it move you closer to your vision? Some businesses are going through a “creative destruction” right now, letting go of team members that are not a good fit, creating a culture that they want to implement going forward, etc. Dr. Sabrina explains the 80/20 principle, which involves focusing on increasing business from our top 20 percent of our clients that are responsible for 80 percent of the revenue in the business, and the financial impact it can have. There are a lot of business owners who incorporate Profit First, who have been in a good cash position coming into this crisis. As business slows down, they may find it tempting to stop Profit First until after the crisis has passed, but now is the time to ramp up your good habit, NOT stop it. Dr. Sabrina addresses business owners who entered this pandemic crisis with debt and have added more debt. Dr. Sabrina and Mike discuss options for struggling business owners. Powerful questions to consider when projecting into the future: What do we think is going to be happening four months from now? Which competitors of mine will be gone four months from now? What opportunities does that create for us as a team? What kind of clients would we want to go after that our competitors served, but we could serve better? What team members would we need to go after that kind of business? After this crisis, people will not want to go back to grinding it out. They will want to be much more intentional about quality time with family and integrating that time with work better. Businesses will also implement virtual work more readily than ever before. Maintain good habits, pay attention to getting clarity around sustainability, and stay focused. Links and Resources: Taking care of yourself is important more now than ever. Are you ready to take your life back from your business?  The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life program! Tap The Potential Strategy Session for Entrepreneurs Impacted by...

On today’s episode, Dr. Sabrina and Mike chat with Barb Wade, one of Dr. Sabrina’s coaches.  You’ll get an in-depth look at the coaching industry: What goes on behind the scenes that a consumer of coaching services should be aware of, as well as how to utilize coaching for yourself to make it a great experience that supports your life vision and where you’re headed. PLUS, Barb dives deep into her career pivot and why she now focuses on margin and profit over top-line revenue to run a business that supports her life vision.  Whether you’ve had coaching, or if you have ever considered coaching, you’ll not want to miss this illuminating conversation! Barb Wade, M.A., is a Transformational Coach, Speaker, and Author who works with high-achievers to release the patterns, fears, and obstacles that have been keeping them settling for LESS than what they truly want MOST.  Barb helps her clients re-define success based on their authentic values and priorities – not external “should’s” and expectations – and create exceptional real-world results in life and work. Barb speaks frequently at conferences and on industry panels, has been featured on ABC, NBC, CBS News, and FOX, and was the official on-air Life Coach for the Fine Living Channel for 8 years. Profit by Design is a Tap the Potential production in collaboration with Small Business Consulting Group. Show Highlights: Barb shares the pivot she experienced in her coaching business that began after the 2008 economy crash. Social pressure to “grind it out” is prevalent among entrepreneurs. However, it is perfectly ok to choose a different path, one in which our work supports our lifestyle. Work supports life, not the other way around. Why margin and profit are more important than top-line revenue.  Pay attention to what feels right to you and don’t lose track of that. There are coaches that you do not want to invest your money and your time with. We make our decisions from a place of love or fear. When we stop to consider where our decisions are coming from, it can bring us to a quicker ‘A-ha!’ moment. Barb has witnessed miraculous things occur following the conviction of mentees’ decisions when the decisions were made from a place of love. What you should look for in a coach: Barb and Dr. Sabrina sound off. A good coaching client is someone who is willing to get vulnerable, own their mistakes, admit that they’re in a hard place, and be willing to think through how they might do things differently going forward. Working on mindset first will have a cascading effect. Mike shares words of wisdom for the entrepreneur who has never had a business coach. How to address fears that can show up during the coaching process. Barb’s FREE Gift to You: The eBook, “Love Vs. Fear: How To Make Spirit-Led Choices For A Prosperous Life” www.barbwade.com/love  Links and Resources: Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?  The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life program! Tap The Potential Strategy Session for Entrepreneurs impacted by COVID-19 https://www.tapthepotential.com/strategy Get the Book!! How to Hire the Best - Contractors Edition<a href=...

On today’s episode, Dr. Sabrina and Mike chat with digital marketing expert, Spencer Powell, whose company, Builder Funnel, helps grow businesses through thought leadership, content marketing, lead generation and website conversion. Listen in to discover how a marketing mindset shift to relationship-building provides your business with the extra edge it needs to stay competitive!  Spencer Powell comes from a long line of builders who have been in business for over 100 years now. In 2010, Spencer started helping grow the family business by working on their digital marketing efforts. Today, Spencer's award-winning digital marketing agency helps dozens of builders and remodelers around the United States and Canada. He is the current President of Builder Funnel, a digital marketing agency specializing in helping the construction industry generate more leads and sales using the power of their own company websites.  Spencer also hosts a popular podcast, Builder Funnel Radio, where he brings on industry experts and guests to share their insights with builders and remodelers. Profit by Design is a Tap the Potential production in collaboration with Small Business Consulting Group. Show Highlights: Spencer addresses two main scenarios that interfere with effective marketing strategies: Inconsistency with initiatives. Not understanding that people want to research before they ever want to talk to you.What paid strategies and organic strategies have to offer. The importance of company culture and core values in effective marketing. Spencer offers tips for marketing that cover multiple areas of your business. Marketing and relationship-building have a lot in common! A powerful tool that is not being leveraged enough by businesses is offering such great free content and resources to potential clients that it makes them wonder what actually working with you would be like. One of the simplest ways of deciding on content is to consider the questions that you are most often asked, and address those questions with actual answers in the medium of your choice (e.g., a blog, podcast, or video). Spencer explains his holistic approach to working with builders.   Links and Resources: Taking care of yourself is important now more than ever. Are you ready to take your life back from your business?  The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life program! Tap The Potential Strategy Session for Entrepreneurs impacted by COVID-19 https://www.tapthepotential.com/strategy Get the Book!! How to Hire the Best - Contractors Editionwww.TapThePotential.com/book How to Hire the Best Toolkit www.TapThePotential.com/Toolkit Get Your 2020 Action Planner Now! The Pumpkin Plan Action Planner 2020 https://www.tapthepotential.com/planner Dr. Sabrina’s WEBSITE Dr. Sabrina’s PODCAST - PLEASE RATE &...

On today’s episode, Dr. Sabrina and Mike are joined by Monica Coleman to talk about the power of our mindset and how we manage our energy, especially during a time of disruption such as we are all currently experiencing with the Coronavirus impacting us.   Don’t miss this timely and relevant conversation! Monica Coleman is the founder of Inside Information Coaching and Consulting, LLC, and architect of the Limitless Methodology. As an athlete herself, Monica has always been intrigued by the link between mindset, performance and leading a successful, satisfying life. Her work over the past 15 years with athletes and executives created a birds-eye view of the challenges inherent to high achievers in both their professional and personal lives. Monica's natural curiosity, her ability to inspire others, and her commitment to ensure her clients' move from potential to success has made her a pioneer in the field of performance coaching. As a Certified Professional Coach (CPC) since 2009, Monica meets clients wherever they are on their journey, helping them to create a successful pathway to the lives they have thought were unattainable. Monica crafted the Limitless Methodology to apply the principles in a different setting and with a larger scope, enabling more people to unlock the top performer who resides within them. Her dream is for every individual she meets to better understand their true nature. Bearing witness to other's success and watching their transformation is the greatest expression of her true purpose in life. Profit by Design is a Tap the Potential production in collaboration with Small Business Consulting Group. Show Highlights: We’re going to have emotions and reactions because we weren’t really prepared for the changes we have recently experienced and we didn’t know that the world was going to change this way. We have a lot of fear and most of our emotions are reactionary. One of the first helpful things we can do is acknowledge that whatever we are feeling is normal. What we tell ourselves about what’s going on has a profound impact on the choices we make and the experience we’re going to have. For entrepreneurs, the skills you exhibit during this time in relation to health are the same skills that will serve you as you move back into your businesses when things begin to normalize. Monica shares how her Limitless Methodology is a great class for anyone because when you change fundamentally on the inside, you change across the board, and she illustrates how this applies to current events. Pay attention to the opportunities in front of us and be grateful for the things that you do have. It’s ok to be vulnerable! If you see something you don’t like, don’t go to war with it. Just change it! Our lives and businesses will be different post-Coronavirus but we get to choose what that is going to look like given the circumstances we can’t control. We are not static; we are dynamic, and we have the ability to move forward. Dr. Sabrina offers tools to use in the face of fear. Take this opportunity to build the systems into our business that we haven’t had time to do before because we were so busy putting out the fires. To quiet the harsh inner critic inside ourselves, ask: Would you talk to your child that way? Be mindful that fear drives the inner critic. Remember that this Coronavirus pandemic is an event. Think of your life 3 years from now and figure out how you want to be experiencing life. We want to be making choices in the now that move us closer to the experience we want to be having in the future. Tap the Potential is offering strategy sessions for entrepreneurs who are struggling with the choices they are currently facing and desire to make strategic decisions that will serve them long-term. Check out: <a href=...

Letting go of shame: shame over businesses, marriages, kids, and families. That’s what took place recently at The Entrepreneurs’ Retreat Center during the Breakthroughs on the Bayou 4 Week Vacation™ Legacy Retreat. Dr. Sabrina recently spent four days with a group of entrepreneurs who desire to grow and learn, and it was in this setting that they shared their struggles with one another. On today’s show, Dr. Sabrina and Mike will be discussing the healing that takes place when breakthrough happens. Listen in on the inspiring, feel-good, behind-the-scenes experiences that took place at The Breakthroughs On The Bayou, a retreat that teaches entrepreneurs like you how work supports life, not the other way around. Profit by Design is a Tap the Potential production in collaboration with Small Business Consulting Group. Show Highlights: When we get our mindset right, it is a snowball effect because of all the good flows from that. The retreat’s atmosphere is that of a safe, supported place. There are a lot of introverts in the group and there is no pressure to be anything other than who you are. Dr. Sabrina welcomes 25 retreat participants into her home and she wants every single person to feel special and recognized. Participants took the new assessment to assess their level of entrepreneurial burnout in conjunction with the gaps that exist in their business. The longer we let entrepreneurial burnout go, the less effective we become as entrepreneurs. Sleep deprivation is a significant risk factor for entrepreneurs. Dr. Sabrina explains what happens in our bodies when we do not get enough sleep. What Dr. Sabrina saw happening at the retreat were people who decided they were going to create a business that supports their life and determined to take their life back from their business. We are not designed to work 40 hours a week. Current research suggests that working 20-30 hours a week is optimal for productivity. Do you recognize yourself in any of these stories? Participants divulge some of the most challenging things they have endured as entrepreneurs. Participants also share what they are experiencing in their lives now that they are taking their lives back from their business, as well as what they intend to experience in the next year as they take their lives back from their business.  You have an opportunity to draw a line in the sand now! Decide to take your life back in such a way that creates more time for what matters the most to you, where you make more money and have more money in your bank account, all because you’re being more strategic and more effective in the choices you make. Links and Resources: Are You Ready to Take Your Life Back from Your Business?  The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life program! Get the Book!! How to Hire the Best - Contractors Editionwww.TapThePotential.com/book How to Hire the Best Toolkit www.TapThePotential.com/Toolkit Get Your 2020 Action Planner Now! The Pumpkin Plan Action Planner 2020 https://www.tapthepotential.com/planner Dr. Sabrina’s <a href= "https://www.tapthepotential.com" target="_blank" rel=...

The majority of small businesses are family-owned. Complex dynamics come into play as family members navigate business decisions while seeking to enjoy leisure time together.  Join Dr. Sabrina, Mike, and their guest, Alex Schauer, on today’s episode, as Alex shares her personal story of running a business with her family, what she has learned, and how she uses her personal experience to serve her clients. Alex Schauer works with business leaders to increase their revenue. On the day she married her husband, she also became an integral part of their family’s manufacturing company.  She learned firsthand the challenges family business leaders face working with siblings and parents—while also growing a thriving business.  Over the past 2 years, she has helped over one hundred businesses create a marketing strategy to increase their revenue. She especially loves working with family businesses to help them communicate their marketing message—without telling the story about how their grandfather started the company! Profit by Design is a Tap the Potential production in collaboration with Small Business Consulting Group. Show Highlights: Marrying into a family business, Alex and her husband spent the first year navigating married life and business life. The family business needed help with marketing, so Alex stepped into that role and found creative ways to market their company and product. Using the StoryBrand framework, their revenue increased by 417%. Other businesses saw what Alex’s business had achieved and reached out for more details. This was Alex’s introduction to working with other businesses to create a marketing strategy to help them increase their revenue. Dr. Sabrina explains psychological dynamics at play in family business and ways to successfully communicate as a family working together. Family members are not always a good fit for the business. Balance your client’s needs with your family’s needs. Communication within a family business needs to involve going to each other when there is a problem, because Mom and Dad won’t always be available in day-to-day operations. Personality types and how they affect family dynamics. Alex addresses what business owners may be missing in marketing and branding. Dr. Sabrina shares the importance of consistency in business, and relates one of her favorite YouTube videos from Simon Sinek, “Do You Love Your Wife?”. The point of the video is that there is not a point in time where your wife fell in love with you, but it was because of an accumulation of the small things you did that showed thoughtfulness. It’s the repetition of these things over a period of time that leads to the realization that you love your spouse. This is key and pertains to marketing and leadership, as Dr. Sabrina details. Alex wraps up the conversation by expressing how it is a privilege to be able to work with family members because we don’t have forever. Be each other’s biggest cheerleaders to help them become the people they need to be in this world. Links and Resources: Are You Ready to Take Your Life Back from Your Business?  The FIRST STEP is taking our Assessment at: https://www.tapthepotential.com/assessment NEXT, meet with our Success Team Lead to debrief your results. THEN, join our Better Business, Better Life program! Get the Book!! How to Hire the Best - Contractors Editionwww.TapThePotential.com/book How to...

Welcome to this episode of Profit by Design, a Tap the Potential production in collaboration with Small Business Consulting Group! Today’s subject is a rather juicy one: personal diet and how it can translate into our business life. As someone who has long-struggled with eating healthy and setting time aside for exercise, Mike shares how he has come to understand that a healthy lifestyle is more of a mindset than anything, and how fit people have at least one quality in common: resilience.  What he has discovered is that even fit people fall off the health wagon on occasion, but they shake it off and get right back on without using the slip as an excuse to stay in an unhealthy mentality. Join Dr. Sabrina and Mike as they share their personal experiences, and Dr. Sabrina lends professional insight into the correlation between personal and business.  Our habits make or break us. Dr. Sabrina teaches how “all or none” thinking sabotages us, as well as how putting Veggies First is critical to our own health and the health of our business. It’s all about consistency. Strive for consistency over perfection. Prepare for a few of your own ‘A-ha!’ moments as you listen in! Show Highlights: Mike draws parallels to how conflict with leading a healthy lifestyle can be similar to how conflict shows up in our business life. Dr. Sabrina illustrates how building good habits apply to both our personal life as well as our business life. We cannot ignore issues that come up in our business. They must be addressed and it doesn’t have to be “all or none”. We can continue our progress forward while working on a solution. Managing our stress level more effectively as entrepreneurs help us to think more from a growth mindset. Dr. Sabrina addresses the difference in success and failure mindsets and cautions us to be careful about what we tell ourselves. Here’s a helpful trick in using the word, ‘yet’! Not taking care of ourselves can lead to unrealistic expectations about what we can physically endure. The mental stress that we experience takes a physical toll. Dr. Sabrina enumerates the health consequences of constant cortisol running through our bodies. “Veggies First” - What are the good things you’re going to do today to help sustain yourself? What are you doing today to make your business stronger?  Suggestions on things we can do to sustain our business and make it stronger. Take the Entrepreneurial Burnout Assessment! You will learn if your business is putting you at risk for burnout, and help Dr. Sabrina with research for the 4 Week Vacation book that is publishing at the end of this year.  https://www.tapthepotential.com/assessment Links and Resources: Is your business putting you at risk for Entrepreneurial Burnout? Take our Assessment and find out https://www.tapthepotential.com/assessment Get the Book!! How to Hire the Best - Contractors Editionwww.TapThePotential.com/book How to Hire the Best Toolkit www.TapThePotential.com/Toolkit Get Your 2020 Action Planner Now! The Pumpkin Plan Action Planner 2020 https://www.tapthepotential.com/planner Dr. Sabrina’s WEBSITE Dr. Sabrina’s PODCAST - PLEASE RATE &...

Do you ever feel as though your marketing messages are lost in a sea of digital overwhelm for your clients and customers? If you aren’t being heard, your message dies. This has significant implications for the health of your business. Learn how to harness the primordial laws of human perception to stand out as Dr. Sabrina interviews Jamie Mustard, author of The Iconist. Jamie teaches the science of what causes anything to stand out in the modern world. Through his work, Jamie has observed the primal laws of BLOCKS™, which explain why anything stands out and endures in the mind or fails to.  In his book, The Iconist: The Art and Science of Standing Out, through pop stories and comprehensive research, he shows how BLOCKS™ solve the problem of us all being made invisible as we compete for less and less available attention in a messaging and media over-saturated world. He teaches how BLOCKS™ allow anyone in any field to stand out at will based on the natural primordial laws of human perception. As host of a popular RadioActive talk show on KXL101.1 FM in Portland, OR, Jamie interviewed hundreds of designers, innovators, artists, and agents for social change who are having an impact all over the world.  An avid consumer of popular culture, Jamie is a graduate of the London School of Economics. He is obsessed with the economics of attention and has consulted for Intel, Cisco, and Symantec. He breaks all this down into why we entrepreneurs need to have a simple way to get our message across in terms of marketing and branding, as well as why this is important for our teams and our overall quality of life as entrepreneurs. Prepare for an eye-opening and fascinating conversation! The Profit by Design Podcast is a Tap the Potential production in collaboration with Small Business Consulting Group.  Show Highlights: In 1950, a person would be exposed to approximately 250 advertising messages in their day-to-day life. By 1970, the number of advertising messages in a day increased to around 2,000. The last time this was studied was in the late 1990s, and 5,000 - 7,000 advertising messages a day is what a person was exposed to. This was all before the internet hit full stride and before social media. Today, the number of advertising messages we are exposed to on a daily basis is estimated to be 10,000 - 15,000. A person can’t process even 1,000 of these messages, so what this means is that anybody trying to communicate is just one of tens of thousands. Jamie’s book, The Iconist, offers a solution to this very real problem. “Continuous partial attention”, a term coined by Linda Stone, who did some research for Microsoft and Apple, means that we’re being bombarded by so much information that we’re only partially paying attention. As a business owner and entrepreneur, this is a huge thing when you’re trying to get your business noticed. To be iconic is to be the first choice. Anything busy in a world overloaded with content, no matter how good it is, instantly gets discarded. People have to have an idea of who you are and what you’re offering them before they have a chance to think in their lizard-brain. Jamie discusses a chapter in his book called, “Road Signs” and how warning labels work. The book teaches you how to turn some aspect of what you do into something that has the same power as a STOP sign so you get that instant fixation. As long as there’s something behind it that’s genuine and real, people will engage further and remember you. “What is the best thing about myself that intersects with what my customer most cares about?” The answer to that question is what you present in a bold way on your website. Then, they can learn about all of your other strong points that you have to...