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Dr. Sabrina Starling
You work hard in your business.
On the Profit by Design Podcast, we ask the BIG question:
What has your business done FOR YOU lately?
Join Dr. Sabrina Starling, The Business Psychologist™ and founder of Tap the Potential weekly, as she brings you tips, tools and strategies to support YOU in making intentionally profitable AND sustainable business decisions to live the lifestyle you desire. After all, work supports life, not the other way around. Dr. Sabrina is the author of the The 4 Week Vacation® and the How to Hire the Best Series.
Profit by Design is a Tap the Potential Production.
273: The Courage You Need to Get Out of Your Own Way Part 1
"Assuming you have all the courage you need, what action could you take that would have the greatest impact on your life?" Answering that one powerful question can help you to avoid fear getting in your way. It will allow you to address what is best for yourself and prevent difficult or uncomfortable situations from persisting for years. Avoiding tough decisions can hinder both your personal and professional growth. That can be devastating for entrepreneurs! Dr. Sabrina draws from her personal experiences and shares some anecdotes from her clients to encourage entrepreneurs to confront their challenges. Join her as she highlights the value of overcoming obstacles, seeking support, sharing experiences, and making decisions aligned with core values to create a richer and more fulfilling life! Profit by Design is a Tap the Potential Production. Show Highlights: How fear can prevent entrepreneurs from making difficult decisions Dr. Sabrina shares how an entrepreneur's courageous decision to end a significant relationship led to his focus on self-discovery and business growth How having courageous conversations can lead to overcoming obstacles and improving your life Dr. Sabrina shares some powerful questions to help you get over whatever holds you back in life The benefits of reflecting on the results of the tough decisions you failed to make <li dir="ltr" style= "list-style-type: disc; font-size: 11pt; font-family: Verdana,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align:...
16:1130/11/2023
272: Let’s Take a Moment to Think About Gratitude with Dr. Sabrina Starling
Last year’s Thanksgiving episode about gratitude is one of our most popular episodes, so I’m bringing it back! For every single listener, I hope this season is full of reconnection with your loved ones. Remember to slow down and savor these moments and take this opportunity to let work go so you can be fully present with the most important people in your life. I hope you enjoy this replay episode. This show focuses on ways we can all work gratitude into our daily experiences. An intentional gratitude practice can be a way to lift our spirits every single day. When we acknowledge what we are grateful for, we recognize that the source of goodness lies, at least partially, outside of ourselves. That sense of connection with something larger than ourselves is beneficial in many ways. According to positive psychology research, gratitude is consistently associated with greater happiness, positive emotions, improved health, more resilience, and better relationships. Don’t we all need more of those things in our lives? Join me for a closer look at the benefits of gratitude! Profit by Design is a Tap the Potential Production. Show Highlights: Remember that the success you wished for and worked for brings more challenges–and it’s the same success that someone else is wishing for right now. How gratitude helps us to focus on the good—and grow more of it How our gratitude impacts our team AND our personal self-esteem as business owners How gratitude causes “synchronized activation in multiple brain regions” to produce more serotonin and dopamine (from a 2008 study) <li dir="ltr" style= "list-style-type: disc; font-size: 10pt; font-family: Arial, sans-serif; color: rgb(0, 0, 0); background-color: transparent;...
22:5523/11/2023
271: How to Deal with an Underperforming Team Member with Dr. Sabrina Starling
How do you deal with an underperforming team member? It is a tough, but common, situation for business owners to find themselves. Do you keep them to coach them, or do you let them go? Join Dr. Sabrina as she walks you through this process with clear actions to help you assess their potential for improvement and make the tough decision. This topic comes from a member of our Mighty Networks community at Tap the Potential. The scenario is that a long-time team member, who has been loyal and critical to the growth of the business, is underperforming and is uncoachable. It is a frustrating position. Let’s dive into this problematic situation with practical steps to move forward. Profit by Design is a Tap the Potential Production. Show Highlights: The cost of keeping underperforming team members, both monetary and the negative impact on your A-players How to identify underperforming team members with regular, one-to-one meetings with all team members Beginning steps to take in deciding whether or not to keep an underperforming team member: Identify clear expectations of performance for this team member. Document those expectations and communicate them to the team member. <li dir="ltr" style= "list-style-type: disc; font-size:...
17:5416/11/2023
270: Turning Tough Feedback into Learning Opportunities with Melissa Swire
What do your clients REALLY think of you and your business? Figuring this out is a challenge for all of us business owners, and we can’t guess at it, make assumptions, or take it lightly. There is a formula to this realization, and we have the secret sauce to make it happen. In this behind-the-scenes episode, you’ll learn what we discovered when we interviewed our top clients and how we implemented big changes. Join us to learn more! I’m joined by Tap the Potential’s Lead Strategist, Melissa Swire, who understands why this topic is essential to business success. We share a heart-wrenching reality that occurred two years ago when our client services had fallen off significantly. It took hard feedback from our clients to turn things around. Dramatic changes like these can happen for your business, too, and you can start with small steps taken in a consistent direction today! Profit by Design is a Tap the Potential Production. Show Highlights: A flashback to the hard truths of 2021, COVID struggles, and what our client survey revealed to us How we took action steps to improve our customer delivery, starting with the wishlist interview and quarterly action plan review meetings How we built accountability into our client coaching programs–and how our college intern, Mariella, makes it happen How Melissa has woven her business experience and background into the superior quality of service we give our clients <p dir="ltr" style= "line-height:...
41:4409/11/2023
269: Get Up and Move Your Body for a Better Business and Better Life! with Chris Wilson
Would you agree that entrepreneurship can be an all-consuming endeavor? Have you found yourself neglecting your health, good nutrition, sleep, fitness, and other aspects of appropriate self-care? We are at increased risk for health-related issues because of work-related stress and intense lifestyle. Physical health ties into our mental health and effectiveness, and we deserve to be at our best. Let’s talk about the most important part of your entrepreneurial journey: taking care of YOU. Join us! I’m joined by Chris Wilson, a Men Over 40 Health Expert who is a lifelong fitness and health advocate with nearly 25 years of experience in the fitness industry. He has worked alongside leaders in the industry, such as Charles Poliquin, mentor and friend Ben Prentiss, three-time World Champion Powerlifter Lloyd Weinstein, 4x Mr. Olympia Jay Cutler, IFBB Pros Darrem Charles, Ben Pakulski, John Hansen, BIG Aaron Reed, and his lifelong friend and Owner of Critical Bench, Mike Westerdal. Chris oversees the Strong By Design Podcast Show and the Critical Bench YouTube channels with over one million subscribers and over 4,000 videos. Chris resides in Clearwater, Florida with his wife of 17 years, Samantha, and their beautiful children Kellan and Camryn. His passions outside of work: he loves the Lord, college and pro football, coaching youth baseball, dogs and cats, traveling with his family, family game time and movie night, as well as listening to podcasts, audiobooks, and loud music while driving to work. Profit by Design is a Tap the Potential Production. Show Highlights: How Chris came into his work in the health and fitness field through a lifelong love of sports and competition How to understand our successes in light of the failures and setbacks that bring us wisdom <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt;...
33:0802/11/2023
268: Maximizing Profitability: The Art of Strategic Hiring
“What role should I be hiring for next?” is a common question we hear from business owners who are at capacity and know they need to hire, but they are confused and don’t know which role they should hire for next with considerations about cash flow, profitability, and how the hiree will support the sweet spot of your business. In today’s show, I’ll give some parameters for determining your next hire to ensure the best fit for the team member AND the role. Join us to learn more! Another common question is about hiring entry-level team members, supervisors, or both. I’ll walk you through these decisions and show how your current hiring decisions will impact your profit six months from now. We can’t overlook profit on the Profit by Design podcast! Join us for practical advice about your next hiring steps. Profit by Design is a Tap the Potential Production. Show Highlights: Why a focus on your business “sweet spot” is crucial for long-term hiring success How to take a long-term view and update your accountability chart (Our How to Hire the Best course and the Chart of $10,000 an Hour Activities can help!) How to build your hiring confidence by hiring for part-time roles and utilizing independent contractors Why you should never look to hire a “mini-me” or a “babysitter for warm bodies,” but instead, hire to replace warm-body team members <li dir="ltr" style= "list-style-type: disc; font-size: 10pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none;...
31:0726/10/2023
267: Profit-Boosting 1 to 1 Meetings: Quick & Effective Strategies
Is your team as productive as they can be? Are you dealing with disengagement on your team? We are focusing on quick and effective strategies for implementing profit-boosting 1:1 meetings with your team members. Join me to learn the best strategies for resolving communication problems and boosting productivity. In today’s episode, you’ll learn how to set clear objectives and goals for 1:1 meetings, tips for scheduling and structuring those meetings, and strategies for providing constructive feedback to your team members to keep them focused and fully engaged. Your team members are EVERYTHING to the success of your business, and it’s your responsibility to support and develop them into the best A-players they can be. Having consistent and purposeful 1:1 meetings with each of them is the key to communication, culture, and profitability. Let’s dive deeper into this topic! Profit by Design is a Tap the Potential Production. Show Highlights: How to get your team members focused on THE key result they should deliver Why 1:1 meetings help you know team members on a personal level with genuine connection and investment in them Why dedicated 1:1 meetings allow you to give constructive feedback, open communication lines about potential problems, and allow you and your team to be more productive Tips for profit-boosting 1:1 meetings: <p dir="ltr" style= "line-height: 1.38;...
45:3919/10/2023
266: No More PITA Clients with Dr. Sabrina Starling
If you’ve been in business for any length of time, you have most likely had your share of PITA clients (those “pain in the assets” clients). They can make you want to pull your hair out and ask, “What kind of person does this? Why am I having to deal with this? How can I possibly fix this and make them happy?” They can put us in a terrible position and significantly impact our profitability AND our mental health. I have great news for you: a few simple changes can make a huge difference and position you to serve your best clients. In this episode, you’ll learn why the PITA clients are finding you, the toll they are taking on you and your business, and how you can leave them behind and completely uplevel your business. Join me for today’s show to learn more! Profit by Design is a Tap the Potential Production. Show Highlights: Why you are vulnerable to PITA clients: saying YES to everything, cash flow spiral, people pleasing, and a lack of clearly-defined standards Why having immutable laws in place will help create clarity and alignment (Need to put immutable laws in place? Check out our Better Business Better Life Jumpstart! How PITA clients take a toll on your mental health, the health of your team members, and your overall profitability Steps to reduce your vulnerability to PITA clients and uplevel your business: <li dir="ltr" style= "list-style-type: disc; font-size: 8.5pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;
38:1312/10/2023
265: Creating a Healthy Workplace Culture with Russel Lolacher
How do you create a healthy workplace culture where your team members want to stay around? If you have a healthy workplace culture, what do you need to do to preserve and protect it? Today’s guest has expert advice on creating AND maintaining the workplace culture we long to have—and it all comes down to leadership. Join us to learn more! Russel Lolacher is an international speaker, podcaster, and advocate who helps leaders create great workplace cultures–and not destroy them. He is the creator and host of Relationships at Work: The Leadership Guide to Creating a Workplace We Love, a podcast and YouTube show that digs into timely and relevant topics with global experts on how to create healthy organizations. Russel has held successful leadership and communication roles in various organizations for almost 30 years, at one time retaining the same team for almost 12 years. His work and expertise in building employee and customer trust has been recognized on international stages by Forbes, Microsoft, and HootSuite, and he’s been recognized four times as a Top Thought Leader by the ICMI (International Customer Management Institute). Profit by Design is a Tap the Potential Production. Show Highlights: Why a longtime passion for relationship-based customer service is the driving force behind Russel’s work Why our focus should shift to the human side over the productivity side of hiring How leaders impact workplace culture for good AND bad from “air, land, and C levels” Ways in which leaders and business owners inadvertently destroy their culture <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt;...
34:4605/10/2023
264: Help! I've Lost My Best Team Member. What Am I Going to Do?
Does this sound familiar? You are stretched really thin, you have a lot on your plate, you are filling multiple roles—and your best team member leaves. It’s the worst feeling ever to lose the person you’ve counted on, the one who always had your back, and the key person helping you get things done. It can leave you feeling hopeless, helpless, and confused, feeling overwhelmed about going through the hiring process again. If you’ve felt this scenario and know exactly what I mean, join me for this episode to learn strategies to deal with this situation. All hope is not lost! Profit by Design is a Tap the Potential Production. Show Highlights: How situations that seem like the worst can actually make a business stronger What to do at first when you lose a key team member: take some deep breaths, get outside for fresh air, and don’t neglect your self-care Ask yourself, “What can I put off? What can I say ‘not yet’ to?” How to look at the void left by that team member and consider breaking up their role into smaller pieces How to decide whether or not you need a FT or PT person to fill their role <li dir="ltr" style= "list-style-type: disc; font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline;...
18:3528/09/2023
263: How to Cultivate a Can-Do Mindset for Your Business and Life with Denise Gabel
As a leader, striving to maintain a positive attitude is a challenge. It’s hard to dig deep and keep yourself and your team motivated when obstacles appear at every turn. This is where the Can-Do mindset comes in. My guest is here to teach us how to make things happen with enthusiasm, both for ourselves and our teams. Join us to learn the Can-Do mindset! Denise Gabel, the Can-Do-ologist, is the most positive person I’ve ever met! Denise is a professional speaker, mentor on the power of change, and the international bestselling author of The Can-Do Mindset. During her tenure as the Chief Innovation Officer of the Filene Research Institute, she led the prestigious i3 (ideas, innovation, implementation) program throughout the US and Canada. Most recently, Denise served as Chief Operating Officer at the Northwest Credit Union Association, and she also served as president of the National Speakers Association, Northwest Chapter. A lifelong learner, Denise is a summa cum laude graduate of Eastern Washington University and served as a member of the Berkeley Innovation Forum at the University of California, Berkeley, Haas School of Business, and she also graduated from Harvard Business School’s Women Leadership Forum. Denise loves traveling across the country by train, plane, and RV with her rescue cats, Gizmo and Henry. Profit by Design is a Tap the Potential Production. Show Highlights: How Denise became an expert on doing hard things and developed the Can-Do mindset How to channel your “inner cheetah” How we can support our team when we see them lose their positivity, coaching them and coaching ourselves in the process What to do if you encounter an...
39:3021/09/2023
262: How to add 6 to 7 figures to your Revenue with YouTube Featuring Nate Woodbury
Is YouTube part of your marketing strategy? It’s the second most popular website in the world and the second most popular social network. People watch one billion hours of video on YouTube EVERY day. Join us to learn how to make the most of YouTube for your business profitability! I’m joined by Nate Woodbury, the producer of over 50 YouTube channels focused on generating leads for their corresponding businesses. Nate pulls back the curtain to teach us his entire YouTube strategy so you can join the ranks of those generating 6-7 figures annually. Profit by Design is a Tap the Potential Production. Show Highlights: The starting point in taking advantage of what YouTube offers by bridging the gap for people and providing the answers they need Why Nate pivoted his business to focus solely on YouTube How building relationships and community help to “set the hook” How to make videos to generate referral-quality leads based on “how to” content Nate’s tips: Don’t focus on the number of views, be consistent in your content, and keep the attention of your audience. <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;" role=
24:5714/09/2023
261: Pricing for Predictable Profit with Dr. Sabrina Starling
How is the profitability in your business? The biggest factor in your profitability is making sure you are pricing appropriately, and you have to know your numbers to predict your profit! In today’s show, we will discuss how to set your prices, when to increase your prices, and what to do if your low margins don’t provide appropriate owner’s pay. There is a LOT to consider within this topic, but it’s relevant to every small business owner and can make all the difference in your profitability and your life! Join us to learn more! Profit by Design is a Tap the Potential Production. Show Highlights: A look at the bigger picture of “appropriate owner’s pay” Why pricing for growth and investing in yourself are essential in your business How the Tap the Potential Solution teaches you to plan for 30% growth year after year (Download your copy of the Chart of $10,000 an hour activities here!) How to set your prices correctly, based on the cost of goods sold, consistent margins, and net profit margins (Follow my example to learn to do the calculations.) An example to show why a 20% net profit margin will not allow sufficient owner’s pay and investment for growth <li dir="ltr" style= "list-style-type: disc; font-size: 8.5pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;"...
43:3907/09/2023
260: Embracing Failure, Shame and Guilt: The Journey of an Entrepreneur
Are you in the judger pit? Are you allowing fear-based reactions to shrink you and minimize your impact on your business? Here’s the truth: failure, shame, and guilt are all messy and normal parts of the entrepreneurial journey. It feels risky and vulnerable to admit our failures, but we can’t let them keep us from moving forward. Let’s reframe how we think about our experience and journey as entrepreneurs so we don’t give into the tendency to hide our messy parts. Join us to learn more in today’s episode! Profit by Design is a Tap the Potential Production. Show Highlights: A real-life example of a failed 4 week vacation®️, the gremlins that attack us, and the lessons we can learn from a failure Why EVERY attempt at a 4 week vacation®️ is a test that reveals the truth about our systems and team members The mindset framework of the Judger pit vs. a personal development journey How Dr. Marilee Adams’ Choice Map Tool (from her book, Change Your Questions, Change Your Life: 10 Powerful Tools for Life and Work) can help you discern the judger path vs. the learner path How we have seasons in our businesses, like my big season of learning from the COVID pandemic <li dir="ltr" style= "list-style-type: disc; font-size: 8.5pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none;...
24:2731/08/2023
259: Great Place to Work Spotlight Featuring Michael Watts
We LOVE to honor business owners who are committed and dedicated to the mission of becoming a great place to work. To be honored with a Great Place to Work Spotlight, a business owner must complete our How to Hire the Best course and use that training to become a good leader and an employer of choice in their field. They learn strategies that focus significant attention on creating workplaces where A-players want to work. Today’s spotlight shines on Michael Watts of Bel Air Construction. I believe his story will inspire you with what’s possible and help you know that you can take similar small steps forward with intention and strategy. Join us for Michael’s story! Michael Watts is the owner of Bel Air Construction, and he’s the fourth generation of construction workers in the Watts family, dating back over 100 years. Michael loves what he does, and at age 65, he says he has “the energy of a four-year-old and the endurance of a marathon runner.” At Bel Air Construction (BAC), they do much more than renovate homes because they transform the lives of families by improving their spaces. Michael has personally met with over 80,000 people to discuss their home transformations. We have a lot to learn from Michael! Profit by Design is a Tap the Potential Production. Show Highlights: How BAC found themselves in serious trouble as a business in 2017, being over $1 million in debt How Michael turned to new strategies and a new focus on building leaders through learning from experts Michael’s words of wisdom about a “Go big or go home” mentality What Michael identifies as his favorite core values at BAC <li dir="ltr" style= "list-style-type: disc; font-size: 8.5pt; font-family:...
44:3424/08/2023
258: Profit Secrets Unveiled: Cracking the Code to Save Thousands on your Marketing
It’s not always about how much you make; it’s about how much you keep! In this episode, I’m unveiling some profit secrets that we utilize with our Tap the Potential clients to help them be mindful of their profit as they use strategic marketing techniques. This topic comes from a small group conversation recently in our Better Business Better Life program, and I’m excited to share how you can get better marketing results with highly focused, minimal efforts. Join us to learn more! Profit by Design is a Tap the Potential Production. Show Highlights: How many small business owners fall prey to expensive marketing companies and disappointing outcomes Profit pitfall #1: Investing in very expensive marketing without understanding your sweet spot How we do it differently at Tap the Potential by teaching clients to focus on the sweet spot of their business to make critical decisions about marketing and hiring (i.e., Sweet Spot Analysis) Profit pitfall #2: Looking to increase revenue without understanding “profitable revenue” and lead conversion Why a team member may be the ideal solution to ramp up your marketing strategy without a huge cost <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;" role=...
20:4417/08/2023
257: Behind the Scenes of My 4 Week Vacation®️: Revelations and Renewal
What would happen for you if you took a 4 week vacation? How would it impact your team, your loved ones, and your personal rejuvenation? Let’s talk about the positive impacts a 4 week vacation can have on many aspects of life and business as I share with you my revelations and renewal from my recent 4 week vacation. In this episode, I will help you understand how to achieve peak performance and flow by understanding the critical balance between work and recovery. Uncover the secrets to unlocking your creativity and enhancing your business's performance. Learn how a four-week vacation can lead to rejuvenation, breakthroughs, and newfound clarity, and explore the transformative effects of taking intentional breaks from your business. Join us on this journey to revolutionize your approach to business ownership. Embrace the philosophy that work supports life, and gain the tools you need to step away from the grind, amplify your business's visibility, and experience the joy of a thriving business that supports the lifestyle you've always dreamed of. Profit by Design is a Tap the Potential Production. Show Highlights: The biggest revelations about my availability to my team, the Voxer app, and what I need to do better How I plan to improve my time-blocking processes How my team learned to solve problems, create solutions, and give helpful feedback How my team was positively impacted by the opportunities my 4 Week Vacation®️ gave them <li dir="ltr" style= "list-style-type: disc; font-size: 8.5pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal;...
31:3410/08/2023
256: Expert Tips on Planning and Enjoying a 4 Week Vacation®️
We can always learn a lot from experts, and we have packed a bunch of them into this episode! We have compiled tips from leading experts about taking a 4 week vacation®️. You’ll hear a summary of key elements to put into place with tips that are amazingly simple to execute. Just think–next summer could be the time for YOUR 4 week vacation®️ if you start planning now to make it happen! You could step away from your business for an extended time and know that your team is well-trained to keep things moving and trending in the right direction. Make the 4 Week Vacation Pledge today and start the planning process! Get ready to learn from entrepreneurial thought leaders and real-life entrepreneurs as they share valuable tips, tools, and strategies to make intentional, profitable, and sustainable business decisions. Profit by Design is a Tap the Potential Production. Show Highlights: From David Jenyns, author of Systemology: “Get your team involved in building your systems to extract yourself from the process.” From Mike Michalowicz, author of Profit First: “The most important thing about a 4 week vacation®️ is that the business gets a vacation from YOU!” From John Jantsch, founder of Duct Tape Marketing: “Replace yourself with processes in your business, and your business will run without you.” From Corey Kupfer, author of <a style= "text-decoration: none;" href=...
11:5803/08/2023
![255: The Power in Declaring and Making Your 4 Week Vacation®️ A Reality [Encore Edition]](https://artwork.captivate.fm/780105f4-1ef8-4946-89c6-3b68799b9496/ttp-255-square2.jpg "255: The Power in Declaring and Making Your 4 Week Vacation®️ A Reality [Encore Edition]")
255: The Power in Declaring and Making Your 4 Week Vacation®️ A Reality [Encore Edition]
Profit Designers, I’m bringing you another past episode featuring an entrepreneur who has taken a 4 week vacation. It is my intention to inspire you, no matter where you are in your business, that it IS possible to have a business that can run without you as you take a 4 week vacation®️ Rodrigo’s story is a powerful one with many life lessons, one of which is the power in declaring something that is important to you and making it happen. Join us for this encore edition of Ep.165 and learn how Rodrigo made the 4 Week Vacation®️ Pledge and followed through with committed actions. You can do it, too! Rodrigo Laddaga Lopez is the Founder and CEO of Helpi Coaching in Mexico and the author of Dear Entrepreneur: A Spiritual and Technical Guide on How to Be a Fulfilled and Successful Entrepreneur / Small Business Owner. His entrepreneurial journey and the lessons learned along the way are featured in Dr. Sabrina’s book, The 4 Week Vacation®️. Listen in as he shares a profound experience he had while setting out to take his own 4 week vacation®️. You are sure to identify with his struggles and be inspired by his determination. Profit by Design is a Tap the Potential Production. Show Highlights: How Rodrigo describes taking on The 4 Week Vacation®️ challenge Why it is critical to find team members who have similar core values as you What Rodrigo identifies as his two most important life lessons learned on his entrepreneurial journey What Rodrigo
38:5027/07/2023
![254: Reclaim Your Life and Plan Your 4 Week Vacation®️ Today! [Encore Edition]](https://artwork.captivate.fm/670c6dc3-dc3d-4343-aee3-a7f3e677af1e/ttp-254-square2.jpg "254: Reclaim Your Life and Plan Your 4 Week Vacation®️ Today! [Encore Edition]")
254: Reclaim Your Life and Plan Your 4 Week Vacation®️ Today! [Encore Edition]
How long have you been in business? What’s the longest time you’ve been able to be away, fully unplugged? When was the last time you took time off from your business, fully unplugged? If your answers to these questions make you cringe, let me help. I want to support you in taking your life back from your business. In today’s episode, I’m sharing an interview from 2021 with a longstanding client. I hope this conversation will inspire you to take action and make plans for your business to run without you. Make the 4 Week Vacation®️ Pledge today as your stake in the ground to say, “I need this, I deserve it, and I’m ready for it!” Today’s episode is a replay of Episode 166, an interview with one of Dr. Sabrina’s very first coaching clients. In 1998, Chuck Parmely, and his wife, Cynthia, became the owners of the Overhead Door Company of Riverton-Lander in Wyoming, which began as a family business. Having never taken more than five days off in a row, Chuck bought into Dr. Sabrina’s vision of taking his life back and implementing the 4 Week Vacation®️. Listen as Chuck describes how he has taken back his life from his business! Profit by Design is a Tap the Potential Production. Show Highlights: Dr. Sabrina shares Chuck’s story from her (then) newly-released book, The 4 Week Vacation®️ How Chuck describes how far he’s come since he started working with Tap the Potential How business owners often know we need to do things differently but don’t always know exactly what it is we’re supposed to be doing <p dir="ltr" style= "line-height:...
25:4420/07/2023
![253: It’s Bold and It’s True! Tax Accountant takes 4 Week Vacation®️ in the Height of Tax Season with John Briggs [Encore Edition]](https://artwork.captivate.fm/edbe2d0a-2c8a-484e-a987-6d17093fe783/ttp-253-square1.jpg "253: It’s Bold and It’s True! Tax Accountant takes 4 Week Vacation®️ in the Height of Tax Season with John Briggs [Encore Edition]")
253: It’s Bold and It’s True! Tax Accountant takes 4 Week Vacation®️ in the Height of Tax Season with John Briggs [Encore Edition]
As you are listening to this episode, I’m on my 4 week vacation®️, but I did not forget about you! I want to keep you inspired and motivated about what’s possible, so I’m bringing you another 4 week vacation®️ story that is full of fun. We are featuring this encore edition of Ep. 28 with John Briggs, founder, and CEO of Incite Tax Works, who took a 4 week vacation®️ at the height of tax season. We recorded this interview in March 2019, when John was two weeks away from his 4 week vacation®️. We talked about the necessary mindset shifts as you prepare for a 4 week vacation®️, along with a critical, last-minute hiring piece that had to fall into place for John. Also worth noting, John was in the process of writing his first book, Profit First for Microgyms, which is now in print. When you’re starting on this journey, it may feel like you have a huge mountain to climb before your 4 week vacation®️ is a possibility. Remember that it truly is a journey of small steps forward taken in a consistent direction that lead to big change over time. If you want to take a fully unplugged 4 week vacation®️, connect with us and make the 4 Week Vacation®️ Pledge today! Let us support you in making this dream a reality for YOU! Profit by Design is a Tap the Potential Production. Show Highlights: Why it feels surreal to John to take a 4 week vacation®️ in the height of tax season How the book Clockwork by Michael Michalowicz became a personal challenge for John How John prepared for three years to make his 4 week vacation®️ happen <p dir="ltr" style= "line-height:...
39:0913/07/2023
252: Be Inspired by Steve’s Story–and Make the 4 Week Vacation®️ Pledge Today!
Guess what? I’m on a 4-week vacation right now, but I didn’t want to leave you without regular content. I’ve chosen to fill these slots with some of our best interviews with business owners who have taken 4-week vacations. I want to inspire you with what’s possible for YOU! Today’s episode is an interview from 2018 with Steve Bousquet, and we spoke the day after he returned from a 4-week vacation. I hope that, in the midst of the challenges and pain of entrepreneurship, you are inspired to make the 4 Week Vacation Pledge®️. I want you to be the next business owner that we support and celebrate in taking a 4-week vacation. You deserve it! Profit by Design is a Tap the Potential Production. Show Highlights: Dr. Sabrina is writing a book, The 4 Week Vacation®️, documenting what happens in a business from the moment that a business owner commits to taking a 4-Week Vacation until the time they take it. She will go deeper into what's involved in a later episode. You can download Dr. Sabrina's 4-Week Vacation Jumpstart Guide right now. Go to www.drsabrinastarling.com/jumpstart. Steve talks about the 4 Week Vacations he's taken before, the first of which was not a “vacation” but rather an extended absence following an injury. Steve discusses what his business was like back when he had to take an unplanned six weeks off work in 2014. The preparations and plans that Steven made,...
40:5906/07/2023
251: Mastering Work-Life Balance: Unleashing the Power of 25-Hour Workweeks and 4 Week Vacations®
Today’s topic is exciting because it has the power to change your life in a positive way! Combining 25-hour workweeks AND 4 week vacations®️ is a powerful formula for entrepreneurs, and it took me years to make this discovery. Now, I’m passionate about helping entrepreneurs disrupt hustle culture and take their lives back from their businesses. Think it’s not possible for you? Join me for a look at how you absolutely CAN combine 25-hour workweeks and 4 week vacations®️ in running a successful business and enjoying your life! Profit by Design is a Tap the Potential Production. Show Highlights: How hustle culture impacted Dr. Sabrina’s childhood and early business life How a firm limit, like a 25-hour workweek, forces innovation and creativity How to form a guiding principle by asking the most important question about your time (In Essentialism, Greg McKeown asks, “What’s the one thing I can do today such that everything else will be easier or unnecessary?”) How Dr. Sabrina was inspired by Perry Marshall’s book, 80/20 Sales and Marketing, and his concept of $ 10,000-an-hour activities for business owners (Download your Chart of $ 10,000-an-Hour Activities today!) The value of one-to-ones with your team in protecting your time for $10,000 activities <li dir="ltr"...
34:4929/06/2023
250: How to Take a 4 Week Vacation® Part 3
Thanks for joining me for the third of a three-part series about how you CAN take a 4 week vacation®️ from your business. I am ramping up for my 4 week vacation®️, which is only two weeks away! I love having the time off for fun and family time, but I also love what happens with my team when I am away. My amazing team is gearing up to take ownership and implement the plans we have put into place, and our success team is rocking it so that I don’t have any worries about stepping away. They are ready to shine! Melissa Swire, our lead strategist, posted in our Mighty Networks community and on social media this week to say that if you're not working on taking a short vacation, you're leaving money on the table. That is so true! To fully implement a 4 week vacation®️ and do it successfully, you want to follow the Tap the Potential Solution, which is a model to make your business much more efficient, and efficiency leads to increased profitability AND more time freedom for you. Everything included in this three-part series is found in The 4 Week Vacation®️ book, so pick up your copy if you haven’t yet done so. In Part 1 of this series, I talked about the dynamics you may have unintentionally created on your team around over-functioning/under-functioning. We also discussed the art of delegation and trading up your time to work on $10K an hour activities. Part 2 focused on setting your team up for success around three critical items. Be sure to check out Episodes 248 and 249 for all the good stuff on those topics. Today’s Part 3 teaches you decision-making tools to share with your team so they can make the best decisions whether you are present or absent. Before we jump in, have you made the 4 Week Vacation®️ Pledge? Do it today! Profit by Design is a Tap the Potential Production. Show Highlights: Why we have to slow down in the decision-making process and not operate in reactive mode The two main benefits of...
26:5322/06/2023
249: How to Take a 4 Week Vacation® Part 2
Small business owners deserve a 4-week vacation! Unfortunately, too many entrepreneurs think that’s impossible and way out of reach for them. I’m on a mission to change that mindset and help small business owners take back their lives from their businesses. This is what we do at Tap the Potential every single day. We are in a series of podcast episodes around this topic to show entrepreneurs how to take a fully unplugged 4-week vacation. In last week’s episode, we talked about the mindset shift that has to happen for you to prepare your business to grow and sustain itself if you step away for one week, two weeks, or that 4-week vacation. We also discussed the dynamic of over-functioning/under-functioning with your team, along with delegating tasks and focusing on $ 10,000-an-hour activities. If you missed Part 1, go back and listen now! Today’s topic is how to set your team up for success, which is a key piece to your 4-week vacation. Let’s get started! Profit by Design is a Tap the Potential Production. Show Highlights: The key mindset in setting our A-players up for success (“A lot of people have gone further than they thought they could because someone else thought they could.” –Zig Ziglar) Four components to set your team up to make decisions effectively without you: Your Compelling, Vivid Vision Immutable Laws <li dir="ltr" style= "list-style-type: circle; font-size: 11pt; font-family:
50:2715/06/2023
248: How to Take a 4 Week Vacation®️ Part 1
Most small business owners have no clue how they could EVER take a 4-week vacation–or where to begin in making it happen. Just imagine what it would feel like to get out of the office and experience the freedom of spending more time doing the things you love to do. It takes intentionality to prevent your business from taking over your life, and I want to help. The next few episodes of the podcast will include excerpts from my book, The 4 Week Vacation, with the hope that, wherever you are in your business, you can start to implement those small steps that will make a difference for you over time. It CAN be done–and I can help! The best way to get started is to sign up for our Better Business Better Life Jumpstart, which is coming up soon. If you make the 4 Week Vacation®️ Pledge, you will be invited immediately to join the Jumpstart. This is the perfect time to get the ball rolling to change your life. Make the commitment, and figure out the “how” later. You deserve the 4 Week Vacation®️ mindset now! Profit by Design is a Tap the Potential Production. Show Highlights: How to get the 4-week vacation mindset by learning new skills, like asking better questions and learning to trust your team How to return to the things you enjoyed before work took over your life as you “build up your vacation muscle” How to prepare your business to keep growing and being profitable while you are away <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;" role=...
34:1608/06/2023
247: Is Your Business Taking Over Your Life?
Is your business taking over your life? This is an important question to ask as you check in with yourself. It may be more accurate to ask the people around you what they are seeing. We business owners focus on putting out daily fires in our business to the point that we have no awareness of how other people see us, and those whom we love the most are watching us struggle and suffer. Don’t we owe it to them (and ourselves) to do better? I wrote the book, The 4 Week Vacation, to help business owners learn that work supports life and not the other way around. We developed our Better Business Better Life Jumpstart to help entrepreneurs and small business owners learn to recognize the signs that their businesses are taking over their lives so they can stop the cycle before it accelerates to burnout. In today’s episode, I want to give you some important questions to ask to help you figure out if your business is taking over your life, along with steps you can take to reverse the trend. Profit by Design is a Tap the Potential Production. Show Highlights: Questions to ask yourself and journal about: What has suffered in my life because of my business? How have the people closest to me been impacted by my business? What experiences have I missed or said NO to? <li dir="ltr" style=...
18:2401/06/2023
246: Your Mental Health Matters
Believe it or not, the month of May is winding down, and I want to acknowledge Mental Health Awareness Month with a topic that is vitally important for EVERY entrepreneur. Your mental health matters! It is important for you to take good care of yourself, check in with yourself, and understand where you are in relation to burnout. I know burnout; I’ve been there, I’ve studied it, and I know how hard it is to come out of a season of burnout. Burnout is not fun for you or your loved ones, and it’s not a healthy situation for you, your mental health, or your business. Join me for a closer look. Profit by Design is a Tap the Potential Production. Show Highlights: The greatest challenge in growing our businesses Why you might have an overweight business Burnout is normal—and what our research shows Are you the “frog in the pot of boiling water”? Signs of burnout–Watch out for these red flags! <li dir="ltr" style= "list-style-type: disc; font-size: 8.5pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal;...
39:3325/05/2023
245: Why is Leadership So Hard?
Welcome to this episode, where we dive into the challenges of leadership in small businesses. During my recent travels and interactions with small business owners and entrepreneurs, a recurring theme emerged in our conversations. Many business owners approached me, seeking advice on the difficulties they face in leading their organizations. It struck me how prevalent this question was: Why is it so hard to lead in our small businesses? Let's explore why this challenge exists and recognize that while you excel in your area of expertise, there is little formal training available on leading in the context of a small business. So, join me as we delve into this important topic and uncover valuable insights along the way. Figuring out people and learning how different people handle relationships and anxiety were the things that prompted my interest in psychology, which led me to get a Ph.D. in counseling psychology. I wanted to help people with their challenges—and I still do. It is perfectly normal to struggle with learning to lead, but it is SO important on many levels. Your leadership and your ability to build a team and delegate impact your profitable revenue and growth. In Episode 238, I did a deep dive into getting out of your own way to be profitable in your business; go back and listen to learn more. That episode ties into today’s topic because learning to lead in your small business is the key to your profitability and freeing up your time so you can take your life back. Profit by Design is a Tap the Potential Production. Show Highlights: How I handled growing pains in my business in the early years when I faced a capacity issue and needed to hire someone to help How to address the gaps and blind spots when you are pulled in multiple directions (This happens as you go from the “selling and doing” phase to the “hiring and leading” phase.) How having systems in place can keep us from going down the slippery slope of self-doubt <li dir="ltr" style= "list-style-type: disc; font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none;...
30:1218/05/2023
244: Jumpstart Your 4 Week Vacation®
Life is short! If something unexpected happened to take you away from your business, either short-term or long-term, is your business constructed to survive? Or–are you leaving your employees and loved ones at risk to have to scramble, struggle, and pick up the pieces without you? As entrepreneurs, we don’t just need to “grind it out” and sacrifice the time we have with our kids; those 18 summers go by quickly, and you’ll soon be standing with head-shaking disbelief as your “baby” traipses off into adulthood. Are you making the most of the time you have? I want to talk to you bluntly about why I’m so passionate about the 4 week vacation. If you want to enjoy your family, life, and kids, I’m here to support you. It is absolutely possible for you to have your business ready for your 4 week vacation in 12-18 months. Join me for a closer look! Profit by Design is a Tap the Potential Production. Show Highlights: What the research shows about entrepreneurs, success, and burnout The key differences in business owners who are succeeding: leadership and systems How our FREE Better Business Better Life Jumpstart can help (Sign up NOW for this workshop!) Steps in the Tap the Potential Solution that are taught in the BBBL Jumpstart: <li...
21:4411/05/2023
243: How to Explode Your Profitable Revenue
Profitable revenue is different from regular revenue, and business owners must understand this concept. Today, I’m walking you through the Tap the Potential Solution, which is the basis for our Better Business Better Life program. Our specialty is supporting our clients with proven strategies to explode profitable revenue, so join us for a high-level overview in today’s episode. If you want more in-depth training, sign up for our Better Business Better Life Jumpstart that begins May 15. This free, live workshop can increase your profitable revenue and improve your business and life. Let us help! Profit by Design is a Tap the Potential Production. Show Highlights: How your hiring process can directly impact your profitability (You must hire, train, and retain A-players!) Components of the Tap the Potential Solution: Design your business to be sustainably profitable. Niche down with a clearly-defined sweet spot. Innovation <li dir="ltr" style= "list-style-type: disc; font-size: 10pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none;...
18:5204/05/2023
242: Great Place to Work Spotlight Featuring Nadine Carlson
To be honored with a Great Place to Work Spotlight, a business owner must complete our How to Hire the Best course and use that training to become a good leader and an employer of choice in their field. Additionally, they must complete 90% of the action steps outlined in the course, which is no small feat. We love to honor those who are committed and dedicated to the mission of becoming a great place to work. Today’s spotlight shines on Nadine Carlson of Care Provider Solutions! Nadine Carlson has a passion for helping owners and operators reduce the stress associated with running Specialized Licensed Adult Foster Care Homes. These homes provide a supported living environment for adults and seniors who can no longer live independently. Nadine’s background includes running these homes for many years until she sold her successful company and transitioned into consulting for other owners. In her consulting role, as Nadine is learning how to become an employer of choice for A-players, she is sharing her knowledge with other business owners on their journeys. Profit by Design is a Tap the Potential Production. Show Highlights: An overview of Nadine’s background in adult foster care–what she has learned and why she shares it with others What Nadine experienced as a business owner trying to hire caregivers How Nadine’s hiring awareness shifted when she began looking for the “ideal team player” What happens when your immutable laws become part of the hiring process <li dir="ltr" style= "list-style-type: disc; font-size: 10pt; font-family: Arial; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration:...
30:3327/04/2023
241: Get the Inside Scoop on Hiring A-Players Amidst Current Workforce Trends, Part 2
In last week’s Part 1 of this series, we took a close look at A-players, including who they are, what they are looking for, and how you can attract, train, and retain them. Don’t you want to become the employer of choice for the A-players you want to attract to your team? Join us now for Part 2 as we discuss creative solutions to bridge the gaps in this process. As in last week’s episode, Dr. Sabrina is joined today by Kaitlyn Beaver, Success Concierge at Tap the Potential. Kaitlyn has a strong background in workforce development and marketing, so her insights are essential to this discussion. She also helps teach Tap the Potential’s How to Hire the Best course, which is a comprehensive way to learn practical skills for hiring A-players for your team and gaining a competitive advantage in the market. If you listened to last week’s Part 1 and are ready to dive deeper in today’s discussion, let’s continue! Profit by Design is a Tap the Potential Production. Show Highlights: Why many small business owners have growing concerns about skills gaps Why hiring in relation to your immutable laws and desired personality strengths is better than hiring for specific skills Why generational gaps exist in the workforce, especially in communication styles, work expectations, and attitudes (Helpful tools include the People Map Assessment, User Manual, and the A-Player Development Plan.) Why gaps exist in the areas of employee engagement and leadership (Helpful tools are Leadership Bootcamp and Coach Approach.) <li dir="ltr" style= "list-style-type: disc; font-size: 10pt; font-family:...
33:5520/04/2023
240: Get the Inside Scoop on Hiring A-Players Amidst Current Workforce Trends, Part 1
It is vital that small business owners have awareness of current workforce trends, especially as they relate to hiring A-players. In this episode, we present Part 1 of a two-part series on this relevant topic. Join us to learn more! Dr. Sabrina is joined by Kaitlyn Beaver, Success Concierge at Tap the Potential. Kaitlyn has a strong background in workforce development and marketing, and her strengths in these areas make her the perfect person with whom to discuss the challenge of hiring A-players in light of today’s workforce trends. If you are a small business owner who has struggled to hire A-players for your team, this is the show that gives you the inside scoop and heightens your awareness of important workforce trends. Profit by Design is a Tap the Potential Production. Show Highlights: What is an A-player? What A-players in the current workforce are looking for in job opportunities How regular meetings with A-players bring clarity and a mentorship relationship Why A-players look for professional growth and development opportunities in their jobs Why the gap exists between hiring A-players and retaining them <li dir="ltr" style= "list-style-type: disc; font-size: 11pt; font-family: Verdana; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;"...
31:1513/04/2023
239: Breaking Free from the Survival Trap
Have you ever felt like you were just spinning your wheels in your business? Have you felt that the very best effort you could give is never enough? This is called the “survival trap,” and that’s the focus of today’s show. I want to explain what the survival trap is, what it looks like in your business, and best of all, what you can do to break free. Join me! Many business owners have too many things on their plates, and they just can’t get everything done. This survival trap will stagnate your business and burn you out. We can help you break free and get back the life you want. Our FREE Better Business Better Life Jumpstart is starting on April 10, and we want you to join us! Profit by Design is a Tap the Potential Production. Show Highlights: Signs that you are in the survival trap in your business–Look out for these red flags! (Does this sound like you?) Why you are not alone (9 out of 10 entrepreneurs experience burnout with symptoms around mood, difficulty enjoying life away from work, sleeplessness, skipping proper meals and exercise, increased stress, and social isolation) The truth: being in the survival trap means that you need higher levels or organizational systems in your growing business How EVERY decision needs to support your bigger WHY of your business How my daily “one thing” designation helped me
25:4306/04/2023
238: Getting Out of Your Own Way to be Profitable
Are you undermining your ability to be profitable? You may be doing this without even realizing it! Let’s talk about how to get out of your own way and implement the Profit First principles, starting with the basics. Cash flow problems crop up from time to time, and they are probably caused by long-standing habits and patterns that can be changed to improve your profitability. That’s where I can help! There are “gremlins” in your head that are affecting your health, relationships, disposition, creativity, productivity, and more! (From Rick Carson, author of Taming Your Gremlin, a book that I highly recommend!) Let’s take a closer look! Profit by Design is a Tap the Potential Production. Show Highlights: Why people pleasing is a gremlin that can undermine your business and cost you in BIG ways How people pleasing develops initially as a coping mechanism to keep us safe, but we can leave it behind and move on in a beautiful transformation How people pleasing can keep us from taking the time to work on our business How people pleasing creates codependency–and a business and team that are totally dependent on YOU How to train your team members to make decisions and learn the process to become people you can trust to handle tasks for you <li dir="ltr" style=...
34:3830/03/2023
237: Making Time for What Matters Most
Are you struggling to get everything done? A common problem for most business owners is finding time for the things that matter most in their lives. It’s a problem that only seems to grow bigger and bigger as the business grows. The time is NOW for you to take control of your time and your life, and I’m sharing key time management strategies in today’s show. Join us to learn more! I’m joined by one of the people who helped me wrangle my time management problems and come out on top. Melissa Swire is the Lead Strategist at Tap the Potential, and she’s here to discuss how we can design sustainably profitable businesses with more time for what matters most. She is a master at helping our clients figure out their time management challenges, and she is sharing her wisdom and practical tips with us today. Let us help you build a business that supports your life! Profit by Design is a Tap the Potential Production. Show Highlights: Why entrepreneurs fall into the trap of “putting work before life” Why time management is essentially a mindset that affects every aspect of your life How Tap the Potential Strategic Planner can help you with time management (It’s a FREE download! Get yours today!) How time management WILL improve your productivity and profitability Examples of powerful questions to ask about your time ...
38:0323/03/2023
236: Simple Ways to Show Team Members Appreciation Year Round
It’s so easy to focus on things that aren’t going well and those team members who are difficult, but what about those who are doing a great job and can be counted on every day? Are you showing them your appreciation? It is important to make an intentional effort to acknowledge your team members ALL the time because they are doing good things for your business. Don’t take them for granted, and don’t be the “boss on patrol” who always looks for the negative things. As I’m recording this episode, it is Employee Appreciation Day, so what better time is there to discuss this topic? Let’s talk about how you can do a mindset reset to notice the small wins and successes–starting right now! You can change your mindset! Form new habits of paying attention to the small wins and successes. Get specific in appreciating team members and acknowledging their contributions. Remember that “Thank You” goes a long way! Profit by Design is a Tap the Potential Production. Show Highlights: Think about the ratio of positive communication to critical (negative) feedback (which should be 7 positives:1 negative) Why our attention should focus on investing our time in our best team members (as opposed to problem team members taking up our time) Why it’s essential to take really great care of the A-players you currently have (and don’t just show appreciation one day a year) Ideas for supporting your team members, building relationships, and finding out what matters to them <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt;
22:1816/03/2023
235: Investing in Your A-Players
What is your plan for retaining A-players on your team? A-players are very valuable in our businesses, but attracting them is only the beginning; you need a solid, workable plan for their growth and development. Join us to learn more in today’s episode! Next to ourselves as business owners, our A-players are our greatest assets, and it is shameful that we often overlook the need to develop and retain them, assuring that they are as happy and productive as possible. There are simple ways to intentionally invest in your A-players, and we can help! Profit by Design is a Tap the Potential Production. Show Highlights The secret to getting (and keeping) A-players on your team Why you should cultivate a mutually-beneficial relationship with your A-players over the traditional transactional relationship Why you most likely will not keep your A-players for their entire careers The #1 reason that A-players leave? They are looking for a better opportunity elsewhere. What the facts show about developing and retaining A-players—and how we can do better Why it is important to get to know your A-players intentionally from the very first moment <p dir="ltr" style= "line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;"...
18:4609/03/2023
234: When Crisis Strikes: How to Use Crises to Strengthen Your Business
If you’ve been a business owner for any length of time, you will relate to today’s topic. We have all had those times when crisis strikes, like a severe illness in your family or team, a key team member quitting unexpectedly or even a global pandemic. We are usually moving along and making progress when these things happen, and we shift into survival mode, putting our heads down to do what we must to do keep the business afloat. The problem is that we drop our goals and our larger vision, which turns into a significant setback in the business. I want to challenge you during those times of crisis to look for the opportunities within the situation to make yourself and your business even stronger. Let’s take a closer look in today’s episode! Profit by Design is a Tap the Potential Production Production. Show Highlights: How a common example of a business crisis can be turned into growth opportunities, like when a key team member unexpectedly quits Why it’s important to manage the crisis quickly and get the business back on track How there are powerful opportunities for reflection about what contributed to the crisis How a personal crisis brings opportunities for you to ask powerful questions about the support you need, what tasks you can drop, and who you can get to help you manage the situation Why a business or personal crisis is NOT the time to pause coaching <li dir="ltr" style= "list-style-type: disc; font-size: 11pt; font-family: Arial; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal;...
18:5802/03/2023
233: Advancing with Key Performance Indicators
Profit Designers, we have reached the 100,000 downloads milestone that we’ve been talking about for a few weeks. Thank you to each and every listener! Because of this milestone and our commitment to being a gift from our gifts, we have the Tap the Potential Strategic Planner ready for you to download today. Use this link to get your FREE copy right now! Do you ever feel like your business is taking over your life? I want to share with you a simple way to feel in control and in the driver’s seat of your business. This happens by utilizing a few key performance indicators, and last week’s show was about getting started with KPIs. It’s not enough to get started, but you have to keep moving to advance with KPIs in your business. Let’s talk about the next steps on today’s show! Profit by Design is a Tap the Potential Production. Show Highlights: How tracking KPIs consistently can help you spot potential problems before they become big problems An example of how our KPIs tell us what podcast listeners want to hear–and why our downloads are steadily increasing past the 100,000 mark How continual tracking of KPIs allows you to take preventative action to correct cash flow problems How to create your dashboard (spreadsheet) with high-level KPIs: <p dir="ltr" style= "line-height: 1.38; margin-top:...
40:3023/02/2023
232: How to Get Started with Key Performance Indicators
As I mentioned in Episode 231, we are approaching 100,000 downloads for the Profit by Design podcast. That’s a huge, exciting milestone! The key for me has been consistency and the ironclad commitment I made to put out an episode every week. In trying to keep the content relevant and timely, today’s show is about getting started with key performance indicators (KPIs), which is a topic that many business owners want to understand better. Join us to learn more! We are thankful for each and every listener, and we ask that if you find value in an episode, please share it with a friend and help us reach this big milestone. Your reviews of the podcast also help us in many ways, so please leave us a review on your podcast platform. In celebration of our upcoming 100K downloads milestone and “Being a gift from our gifts,” we want to thank you by offering our brand-new, recently updated Tap the Potential Annual Strategic Planner. This is a tool we use to support our clients who are committed to staying focused on their $10,000-an-hour activities. We have been innovative and creative in making this planner a useful and practical tool, and we are tweaking it even now to make it even better. I’ll be announcing the link and instructions for accessing the planner in the coming weeks, so stay tuned! Profit by Design is a Tap the Potential Production. Show Highlights: How KPIs can be overwhelming–but can be simplified to a few basics How to pinpoint the biggest challenge currently in your business and create KPIs around it with a simple spreadsheet How to set up your spreadsheet around your biggest challenge with a few basic KPIs An example of setting up a spreadsheet of KPIs around sales <li dir="ltr" style= "list-style-type: disc; font-size: 11pt; font-family: Arial; color:...
25:4216/02/2023
231: Be a Gift from Your Gifts with Dr. Sabrina Starling and Melissa Swire
As we approach the huge milestone of 100,000 downloads of the podcast, we thought it would be a great time to celebrate. Join us for this special episode! I’m joined today by our Lead Strategist at Tap the Potential, Melissa Swire. With “Being a Gift from Your Gifts” as one of our core values, Melissa embodies that in her work and life. She’s been working on a special project that I want her to share with us. Profit by Design is a Tap the Potential Production. Show Highlights: Why time management is the biggest challenge for entrepreneurs–and how our Planner can help How the Planner incorporates powerful questions for reflection and evaluation of your time management The tools and strategies that have been the most impactful for entrepreneurs: time blocking, quarterly goals, personal goals, ideal day schedule, one-on-one meetings How Melissa has reset her personal goals to allow more creativity, innovation, productivity, and love for her work–by setting hard boundaries at the beginning and end of each workday How Dr. Sabrina has been more intentional about “Veggies First” activities to reduce stress and anxiety <p dir="ltr"
33:5509/02/2023
230: How to Be a Savvy Investor in Yourself
Many of the questions we hear at Tap the Potential center around the topic of coaching. “Is coaching worth the investment? Do I really NEED a coach? How in the world can I afford it?” Maybe it’s time to ask better questions! The real question to ask yourself is if you will benefit from coaching, and we are discussing this further in today’s show. Let’s talk about how you can invest in yourself while growing your owner’s pay and profit in your business. Profit by Design is a Tap The Potential Production. Show Highlights: The most important question to ask is, “Will I benefit from coaching?” Why I have been committed to having a coach for most of my 18 years in business How our coaching process works at Tap the Potential Why you must be clear on the WHY of what you are doing with your business Why we are committed to bringing a minimum of a 3:1 return on your investment in our coaching program Why you must be honest with yourself and ask: “How much longer am I willing to put up with, tolerate, and deal with the current challenges I have?” How coaching can move you to efficiency and profit sooner than you think How the steps in the Tap the Potential Solution work to bring efficiency to your business How our blind spots cause inefficiency and an overweight business Why many business owners don’t charge enough to allow for growth and added value How traditional hiring practices set you up for failure most of the time How to find the right coaching program (Buyer Beware!) Why coaching at Tap the Potential is different–Book a call today! Links and Resources: Download our Workbook and take our Better Business Better Life Assessment. New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Mentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!
51:2902/02/2023
229: How to 10x Your Profit with A-Players
At Tap the Potential, we are known for getting spectacular results for our clients, producing more than a 3:1 return on investment in our Better Business Better Life coaching program. How do we deliver those results? Today’s show takes a closer look at one key component of our strategy. Join us to learn more! Hiring A-players, putting them in the right seats, and having them do the right work will make ALL the difference for your business. Every new hire can improve the quality of your team, and making the right hiring decisions can be just the thing to 10x your profit in 2023. Profit by Design is a Tap the Potential Production. Show Highlights: Why your A-players are a BIG piece of your profitable revenue: They are 900-1200% MORE productive than warm bodies! How hiring A-players aligns with your immutable laws and puts the right people in the right seats How leading A-players differ from leading warm bodies How hiring A-players can trim your payroll, increase your profit, and allow you to serve your best clients and customers How an “overweight” business drains your profit and keeps you in a survival trap How to clearly define the key results you are hiring for and the personality strengths needed for that position How to provide the right support for A-players through one-to-one meetings and daily check-ins/check-outs How the Tap the Potential Solution leads to increased profitability Links and Resources: Check out the upcoming How to Hire the Best Course where I teach the Tap the Potential Solution. The registration deadline is January 26. Sign up now! Download our Workbook and take our Better Business Better Life Assessment. New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!
36:3426/01/2023
228: Be a Better YOU in 2023
In the last couple of weeks, I’ve had many conversations with business owners who are tired, rundown, and pretty frazzled. Does it sound like I’m describing you? We had a break from work over the holidays, but now we are back to the grind and facing the constant challenges of entrepreneurship. I want to help you be better in 2023, and it all comes down to your mindset and the actions you take regarding your mindset. Mindset is everything! Join me for solid solutions to get you back on track! Profit by Design is a Tap the Potential Production. Show Highlights: The contrast between Judger Mindset vs. Learner Mindset What stress is doing to us to cause burnout in 9 out of 10 entrepreneurs The negative impact of stress on our bodies, brains, overall health—and our families Why you need to be a better YOU in 2023–for yourself, your business, and your family Do you want to teach your family that WORK comes first? 7 actions you can take to be a better you in 2023: Use time-blocking techniques. Exercise daily. Learn to calm yourself through meditation. Leave your office at 5 pm–and fully unplug. Eat a healthy diet. Sleep. Take weekends off. What does it take to be a better YOU in 2023? Accountability, support, coaching, and doing what works—This is where we can help you! Book a call today! Links and Resources: Download our Workbook and take our Better Business Better Life Assessment. New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an Hour Mentioned in this episode:Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!Have More Time For What Matters Most And More Money In Your Bank Account Than Ever! Go to tapthepotential.com and book a call to learn more!
31:0719/01/2023
227: How to be a Better Human at Work with Dr. Jennie Byrne
Welcome to our first episode of 2023! My plan is for this year to be different and better in every way, and I wish the same for you! We are starting with an episode that’s packed with wisdom and practical tips to help us BE BETTER. I’m joined today by Dr. Jennie Byrne, author of a new book that will be helpful to entrepreneurs and business owners. In Work Smart: Use Your Brain and Behavior to Master the Future of Work, Dr. Jennie teaches people how to be better humans and better leaders. She is an entrepreneur, psychiatrist, coach, psychotherapist, and the mom of two teenage girls. As a brain and behavior expert and healthcare executive, she has the knowledge, background, and experience to help us better understand the psychology of the workplace. Join us for this conversation! Profit by Design is a Tap the Potential Production. Show Highlights: What inspired Dr. Jennie to write her book, Work Smart How the American corporate culture developed–and why we need to infuse more humanism into the workplace of today How entrepreneurs can increase the capacity for human connectedness and empathy by focusing on the building blocks of time management and communication The #1 tip for preventing “time confetti” (the concept from Overwhelmed by Brigid Schulte): Chunk similar tasks together. How to begin taking control of your time by carving out five minutes without email or phone How the “schedule send” feature can save you from playing “email ping-pong” Why “Zoom fatigue” happens, according to brain science–and how we can fight against it The brain science behind why we love emojis What Dr. Jennie has learned about using emojis, formality, and conciseness in written communications How to understand empathy fatigue, why it’s happening, and what we can do about it Dr. Jennie’s top tips to prevent empathy fatigue from one-to-one meetings How we can pass on our learning to our team members What Dr. Jennie recognizes as the most important things she has learned Links and Resources: Get Dr. Jennie’s book, Work Smart! Find it on Amazon at the special promotional price of $.99 for the first 30 days of its release! Sign up now for the Better Business Better Life Jumpstart! It’s a closed-door, live Zoom training with my team and me that begins January 16. You don’t want to miss this opportunity! Download our Workbook and take our Better Business Better Life Assessment. New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart!...
51:5312/01/2023
226: Strategic Planning Series Part 4 of 4 Designing for Profit in 2023
Happy New Year! Here we are in 2023, ready to take on the challenges that come with a new year. We want your business to be profitable this year, and it won’t happen by accident. You have to take crucial steps for yourself and your team members to design profitability in 2023. Think about what’s possible, what thriving means for you and your team, and what your vision is for your business. Let’s take a closer look at what it means to design your business for profit. Profit by Design is a Tap the Potential Production. Show Highlights: When we only focus on SURVIVING, there are things we often neglect to plan and provide for, like good health insurance, retirement savings, life insurance, incentive programs, bonuses/raises, and opportunities for ongoing coaching and training. Why hiring A-players and being able to afford them are parts of a thriving business; I can show you how! Sign up for our Better Business Better Life Jumpstart, a free event that begins Monday, January 16. Why we need to build in the financial margin and time margin for team-building activities to occur How to use the Profit First Target Allocation Percentages found in the Strategic Planning Workbook Why you should create benefits and retirement packages as the owner of your small business How to fund your own coaching and development and create a return on that investment Are you charging appropriately? You may be falling behind because of inflation. How to calculate the actual percentages for profit, owner’s pay, taxes, and operating expenses using the Strategic Planning Workbook How your clearly defined sweet spot helps you hire, train, and retain A-players Links and Resources: Download your copy of the Strategic Planning Workbook today! Download A Guide To Talking To Your Team About Profit and start using it today! Make 2023 the year that you stop having the “growing pains'' that come with running your own business. Let us show you that you are not alone, and there are real, simple solutions that you can put in place that will become foundational pieces to set up years of future sustainable profit. Book a call with us today at www.tapthepotential.com. Download our Workbook and take our Better Business Better Life Assessment. New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart! Download Dr. Sabrina’s Introductory Training: How to Make Your Time Worth $10,000 an HourMentioned in this episode:Have More...
22:2905/01/2023
225: Strategic Planning Series, Part 3 of 4: Visioning Your Business
Continuing our annual Strategic Planning Series, today’s episode, Part 3, is about designing your compelling business vision to support your life. If you haven’t listened to the first two sessions, find those on our website, and download your Strategic Planning Workbook here. Get a pulse on where you are in your business by taking our free Better Business Better Life Assessment. This will be most helpful as you envision what’s possible for your business in 2023. Let’s talk about your business vision for 2023! Visioning is the most powerful and effective motivator for positive change. Creating a vision brings clarity on what we want and where we are headed. We don’t want to focus on the HOW of the vision because it will disrupt our creativity in the visioning process. Join me and learn how to create a vision for your business in 2023! Profit by Design is a Tap the Potential Production. Show Highlights: How your vision becomes a filter for decision-making and keeps you out of the survival trap (Find this on p. 10 of your Strategic Planning Workbook.) Why it’s vital to pick the activities and opportunities that are most in line with the direct path toward your vision Why your vision should be much more than mere words but bring emotion and experience like seeing a movie Why it’s better to have a vision of doubling your profit rather than doubling your revenue Questions to ask in evaluating how your business is supporting your life (Refer to the Wheel of Life used in Part 2.) How to create your vision by thinking through your systems for profitability, sweet spot, team members, and more Why your team members need to share your vision and be part of the story (Invite them to join in!) Links and Resources: Download your copy of the Strategic Planning Workbook today! Download A Guide To Talking To Your Team About Profit and start using it today! Make 2023 the year that you stop having the “growing pains'' that come with running your own business. Let us show you that you are not alone, and there are real, simple solutions that you can put in place that will become foundational pieces to set up years of future sustainable profit. Book a call with us today at www.tapthepotential.com. Download our Workbook and take our Better Business Better Life Assessment. New! Now Available!! The 4 Week Vacation book with bonuses! Follow the steps to claim your spot for the upcoming live training, The 4 Week Vacation Better Business Better Life Jumpstart! Download Dr. Sabrina’s Introductory Training: <a href=...
21:0929/12/2022
224: Strategic Planning Series Part 2 of 4 - Be a Gift to Yourself
Today’s show continues with Part 2 of our Strategic Planning Series, an annual tradition normally reserved for our Tap the Potential clients. We are thrilled to gift it to you, our podcast listeners. Visit www.tapthepotential.com/plan to download the workbook that accompanies this series. As entrepreneurs, we often fail to take the time and create the space for reflection on the past and designing for the future. That’s what this series is all about, and the holiday season is the perfect time to make it happen! I encourage you to pause, take inventory of your well-being, and check in on the strength of your business with our Better Business Better Life Assessment. You’ll get immediate feedback and immediate help to improve your quality of life! In today’s show, I’m taking you through the Gift to Yourself exercise, which was shared with me by one of my very first coaches, Lisa Kramer. I’ve done this exercise annually for 18 years, and I believe it’s one of the greatest gifts I can share with you. Take the time to do the exercise for yourself! Download your copy of the Strategic Planning Workbook and find it on page 7. Profit by Design is a Tap the Potential Production. Show Highlights: Step 1: The Gift to Yourself Exercise Use the Wheel of Life (p. 9 in the Strategic Planning Workbook) to identify areas of your life and for each area, list your wins, successes, and breakthroughs for 2022. List your losses, disappointments, and breakdowns for each area. Step 2: (This is the fun part!): Write out the wins, successes, and breakthroughs that you want to experience in 2023. Be specific and write them as if they have already happened. If you did the exercise last year, compare the lists; acknowledge any gaps and, give yourself space to move forward in the coming year with a realistic timeline. Step 3: Go through each area on the Wheel of Life and rate your current level of fulfillment; shading in those ratings gives a visual of the current experience of your life. Focus on self-care (sleep, exercise, eating habits, and “energies”) and pick one area of life in which to make changes; you will begin to see improvements in the other areas, as well. One powerful question to use as an inquiry: “Assuming you have all the courage you need, what action could you take that would have the greatest impact on your life?” The irony of it all: “If we want healthier and stronger businesses, they need to play a smaller role in our lives.” Examples of simple steps forward that you can take right now to help you and your team members Links and Resources: Download your copy of the Strategic Planning Workbook today! Download A Guide To Talking To Your Team About Profit and start using it today! Make 2023 the year that you stop having the “growing pains” that come with running your own business. Let us show you that you are not alone, and there are real, simple solutions that you can put in place that will become foundational pieces to set up years of future sustainable profit. Book a call with us today at <a href=...
22:4322/12/2022