Marty McDonald is the Co-Founder and CEO at Bad Rhino Inc., a full-service social media marketing agency based in West Chester, Pa. Since 2002, Marty has consulted with small businesses and startups to help them succeed online. Bad Rhino is a full-service social media marketing and digital agency that was founded in 2011. Today, services clients locally, nationally, and globally. One of the reasons that Bad Rhino has grown to be so successful so quickly is due to their ability to develop truly unique and highly customized strategies that create incredible exposure for their clients’ businesses. Their full-service approach means they not only create these amazing strategies and plans, but they also implement them and manage them day to day, including delivering messages to their customers. https://www.youtube.com/watch?v=vlCkxqVjqNg Bad Rhino won top Social Media agency award in 2016, 2017, 2018 and 2019 by the research firm Clutch. Bad Rhino has clients in specialty food, craft beer, restaurants, golf, Real Estate, staffing, Technology, fitness, nonprofit, Fortune 500, and major league baseball players as well as several other small businesses categories. Resources Bad Rhino (Website) [email protected] (Email) 179: Strategic Content and Advertising: Increase Social Media Presence with Marty McDonald (Previous appearance)

James is a three-time Inc. 5000 Fastest Growing Company leader, keynote speaker, and recognized contributor to Fabtech, HubSpot, Modern Machine Shop, Mashable, and LinkedIn events, as well as the host of Industrial Strength Marketing on YouTube, where he shares marketing insights that help industrials make marketing the strength of their business. As Founder and CEO of INDUSTRIAL, one of North America’s top marketing agencies, James has worked with major B2B and industrial brands such as Motion Industries, Schneider Electric, ABB Baldor, SKF, Coats, Hunter Fan, NIST, PAM Transport, ASME, and Manufacturing USA. https://www.youtube.com/watch?v=Bd2xoeBx1Ec James is also a prolific visionary, responsible for branding and co-producing Manufacturing Day, the largest industrial sector promotion in US history; and now he is co-founder of Nashville Made, a community focused on making way for makers and manufacturers to thrive in Nashville’s urban core. Born industrial. Raised digital. James shares his point of view as to why leaders, marketers, and sellers must make their way of living and marketing obsolete before generational, technology, market forces or the competition does. Resources Industrial Strength Marketing (Website)

Nathan Hirsch is a 30 year old entrepreneur that's been scaling businesses since 2009. Nathan's first business, Portlight, sold over $30 million in sales through Amazon. Nathan then co-founded FreeeUp.com with an initial $5,000 investment in 2015, scaled it to $12M per year in revenue, and it was acquired in 2019. https://www.youtube.com/watch?v=TeAI4RUdPU0 Today, Nathan is a co-founder of OutsourceSchool, a company working to educate entrepreneurs on how to effectively hire and scale with virtual assistants through in-depth courses. With all of his businesses, Nathan has hired and scaled with hundreds of virtual assistants and freelancers from all over the world. He shares his roadmap for scaling businesses with virtual assistants through OutsourceSchool. Nathan has built himself into a social media personality online, he has appeared on over 300+ podcasts, and has spoken to thousands about remote hiring at industry events. Resources Outsource School (Website) (Previous Appearances) 183: Scale, Build Your Team, and Outsource Remote Workers with Nathan Hirsch 696: Followers, Doers, and Experts: Delegate to Build the Right Team of Outsourced Employees with Freeeup Co-Founder Nathan Hirsch  

Robert Wheeler, Financial Expert & Motivator, Book Author, is the founder of The Money Nerve. Bob helps listeners conquer their money shame and avoid making poor financial decisions by teaching how emotions can dictate our choices. https://www.youtube.com/watch?v=eS27ZLY3AJE As a man of true integrity with infectious energy, Bob’s crusade for personal growth has cross-pollinated with his accounting practice to create a new approach to personal finances. His passion is to help others gain insights about how their emotions trigger financial decisions. Combining finances with behaviors, Bob explores his personal concept of creating a healthy relationship with money in his recent book, The Money Nerve.

John Meese is the Dean of Platform University. John leads a team focused on simplifying online marketing for professionals and runs three successful businesses (including a coworking space that is walking distance from his house). John’s passion is teaching entrepreneurs and busy professionals how to systemize their business and build an engaged online audience. https://www.youtube.com/watch?v=Fk93hQDRQNs Resources Platform University (Site) John Meese (Official Website)

John Jantsch is a marketing consultant, speaker, and author of Duct Tape Marketing, Duct Tape Selling, The Commitment Engine, SEO for Growth, and The Referral Engine and the founder of the Duct Tape Marketing Consultant Network. His latest book, The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business, is a daily reminder to entrepreneurs that a better you makes a better business. https://www.youtube.com/watch?v=xQtbHBP1dXo Resources Duct Tape Marketing (Site) Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide (E-book) John Jantsch (Linkedin)

J.C. has 20 years in digital marketing experience. He launched his agency in 2011 and finds particular joy in empowering tech companies to grow while discovering exponential digital sales success. J.C is a passionate and skilled marketer who takes pride in Infinity Marketing Group’s ability to deliver a comprehensive ROI for its clients. https://www.youtube.com/watch?v=VyJfjW3hY6Y Resources [email protected] (Email) INFINITY MARKETING GROUP (Site) You can call at phone: 303-834-7344

Have you ever wondered how you could better manage those moments when the other person is difficult and emotional? They could be customers, colleagues, friends or family. There’s always someone in your life that’s a challenge. My guest today has spent a lot of his life researching, teaching and practising the skills that could help you to manage your own emotions and emotional people. https://www.youtube.com/watch?v=lfIW0I15i0c He’s taught these skills to thousands of grateful people in many countries and he’s here with me to share a little of his story as an author, trainer and entrepreneur. Resources Thriving Under Fire (Facebook) TUF (Site)

Kevin Donlin is a copywriter, marketing advisor, and author of 3 books. He’s been delivering sales gains of over $1 million to entrepreneurs — online and offline — since 1998 and here's here to tell us how to: Retain clients Be relevant Be available Offer more value than everbefore Talk care of YOU https://www.youtube.com/watch?v=A00cnx4ZU2U Resources Previous appearances: 289: Marketing Multipliers: Masterminds, Direct Mail, Membership Sites, Copywriting, Freelancing, Newsletters and Networking with Kevin Donlin 500: Productivity Tools to Get Your Head in the Game: 16X Multiplier, The One Thing Scorecard, and 80/20 Gamification with Copywriter Kevin Donlin Client Cloning Systems (Site)

Brian Orr (aka DJ Twist) is semi-retired from his long career behind the turntables. As a DJ he’s played in countless cities and countries and been featured internationally in print and TV. Brian has had his hands in many investments in that time in event companies, hospitality and the stock market with various degrees of success and failures. His most recent ventures are real estate investing and hosting his own podcast. On the show he interviews guests each week about the Twists they’ve had in their lives... the show is called The Twist Life. https://www.youtube.com/watch?v=BgsWQltSeI8 Resources THE TWIST LIFE (Website)

Dave Schenider is the co-founder of Ninja Outreach, a SaaS prospecting & outreach tool which was created to streamline the process of connecting with influencers. Before founding Ninja Outreach, Dave ran a travel blog that did six figures a year. https://www.youtube.com/watch?v=0LGSRazdXls Resources Short List (Site)  Ninja Outreach (Website) Dave Schneider (Linkedin) 

Jonathan Slain's book, "Rock the Recession: How Successful Leaders Prepare For, Thrive During, and Create Wealth After Downturns" came out in September 2019 and is a #1 Amazon Best Seller. Jonathan coaches high growth leadership teams across the United States to implement the Entrepreneurial Operating System® also known as "Traction." He focuses on working with entrepreneurial niche/specialty firms and large corporations ($10M+ in annual revenue), spending over 100 days per year working with teams just like yours. Resources Recession (Site)  Rock The Recession Book (Book) 

Do you tend to "sweat the small stuff"? Do you overreact to stressful events? Do you get easily overwhelmed when things pile up? Janice Litvin has been working in the Human Resources industry for over 20 years, first as a technology recruiter. After that she decided to go back to school to study exercise science and sports psychology and is now certified by the Aerobics and Fitness Association of America. She now helps organizations strategize ways to get their employees engaged and stress-free, in addition to getting them motivated to work out & eat right. She is a Zumba Fitness Instructor, as well as a wellness coach with Weight Watchers. Janice has gone from overly critical complainer to a calmer, more RATIONAL person. Look for her upcoming book, Banish Burnout: Move from Stress to Success later this year. Resources Janice Litvin (Website) Banish Burnout Toolkit (Tool)

Jan Bear is a writer, editor, and book designer who is excited about the new publishing options and the opportunities they offer for people to get their message out. Find her at Bear Web Content or the Book Genie Facebook group. Resources Bear Web Content (Site)  [email protected] (Email)

David Etheredge brings more than 18 years of product marketing and business development experience from Disney Interactive, Hasbro Interactive and MicroProse Software to his role as Chief Executive Officer of SavvyCard. David is SavvyCard's primary evangelist and is heavily involved in building strategic relationships with key third party technology and service providers. He's appeared on a number of PodCasts and Radio programs focused on referral marketing and online advertising technology, and is a TEDx speaker on the Trust Economy. Resources Savvy Card (Website)

Larry Pon has a tax and financial planning practice in Redwood Shores, CA.   This is his 34th tax season and he has helped hundreds of people reach their financial goals through smart tax and financial planning.   Larry regularly speaks to groups about tax and financial planning topics. https://www.youtube.com/watch?v=YWz9liw9OVM Resources Pon & Associates (Website)

Sandra Dee Robinson  is a known television actress (Soap opera star), author, international speaker, TV and radio host. https://www.youtube.com/watch?v=Jgf1rxdefSc Sandra Dee founded Charisma on Camera Performance Coaching in 2010 and her equine-assisted coaching program, Charismatic Cowgirl in 2017. She is master certified in NLP, Hypnosis, Stage mastery as well as trained in Natural Lifemanship, EAGALA and is a Certified Success and Soul Business Coach.  Her mission is to help move people from where they are, to where they are Designed to be. Resources Sandra Dee Robinson (Official Website)

Sheevaun Moran is a business adviser, mentor, and quantum energetics thought leader. Energetic Solutions® was founded by Sheevaun to help entrepreneurs and individuals alike to achieve amazing results using uncommon ancient principles. She has used her unique formula to help over 25,000 entrepreneurs, CEO's and leaders achieve freedom, flow in the business and life; bringing them clarity, simplicity and profits. Sheevaun has worked with Fortune 500 companies, tech start-ups, attorney’s, bio-tech, transformation experts, authors, marketing agencies, inventors, and more. She has been featured on all major media – dozens of TV spots, hundreds of radio shows and dozens of podcasts along with hosting her own podcast about success. Sheevaun is a dynamic speaker and engages her audience from the heart and core of what can help them fulfill their next steps. Resources Epic Life Toolkit (Site) Sheevaun Moran (Website) 

Armed with only $3,000, gut-wrenching fear, and absolutely no real estate experience, Mark Podolsky bought his first few parcels of raw land in 2001. Today Mark is the author of Dirt Rich, the ultimate guide to helping you build a passive income. and owner of Frontier Properties, a very reputable and successful land investing company, and has been buying and selling land full time since 2001. By focusing on working smart, not hard, he has completed over 5,500 land deals with an average ROI of over 300% on cash flips, and over 1,000% on the deals he sells with financing terms. https://www.youtube.com/watch?v=gfpx04bAemc Prior to his land investing success, Mark had a high-stress, soulless corporate job, and felt trapped in a state of solo-economic-dependency (i.e. his income stopped as soon as he stopped working). Escaping solo-economic dependency changed Mark’s life in so many positive ways that he decided to teach, coach and mentor others to help them achieve their financial goals. Even though Mark invests a lot of his time helping others, he stays actively involved in running his land investing business, and is dedicated to teaching the most current and relevant “real world” land investing methods to his students. Resources Previous appearance: 414: The Land Geek: How to Make Money Using Raw Land, Refine Your Process and Teach Others to Repeat Your Proven System with Mark Podolsky The Land Geek (Website) The Land Geek -Launch Kit (Website)

Shay Rowbottom is the co-founder and former COO of a Facebook agency that worked with companies like Petco, Yahoo, Verlo, and dozens more in creating content and devising content strategies for social media. Since joining the linkedin platform in May of 2018, Shay has grown to over 140,000 followers, garnered over 20 million views on her content, and generated seven figures in sales for partnering media companies. Now, she’s ready to share her strategies with you and produce the same kind of results for YOUR brand. https://www.youtube.com/watch?v=l7enIlD4Z8I Resources Shay Rowbottom (Website)

David Meerman Scott spotted the real-time marketing revolution in its infancy and wrote five books about it including The New Rules of Marketing and PR, with more than 400,000 copies sold in English and available in 29 languages from Albanian to Vietnamese. https://www.youtube.com/watch?v=6f-5Uyyj_gs Now David says the pendulum has swung too far in the direction of superficial online communications. Tech-weary and bot-wary people are hungry for true human connection. Organizations have learned to win by developing what David calls a “Fanocracy” -- tapping into the mindset that relationships with customers are more important than the products they sell to them. Resources Fanocracy (Website) David Meerman Scott (Instagram) David Meerman Scott (Twitter)

Dennis Lewis is a seasoned digital storyteller and blockchain marketing specialist with a proven track record in both Europe and the United States. He has successfully lead to market and exited multiple startup companies, and prides himself on his ability to make complex projects easy to understand and relatable. In a marketing landscape increasingly obsessed with shiny objects and overly complicated sales funnels, Dennis still believes that the key to any successful marketing campaign are the words on the page. Resources Cryptopreneurs (Website)

After nearly 25 years in business, Kathleen Gage is doing what most entrepreneurs would never dream of doing; changing her business direction and market in a big way. Creating a level of success many entrepreneurs aspired to achieve, Kathleen discovered a passion that had been percolating under the surface for years; a whole food, plant-based lifestyle. As an award winning marketing consulting, Kathleen is utilizing the very strategies she teaches her clients to quickly grow her market reach, client base and position. Resources Kathleen Gage (Website) Vegan Visibility (Site) Plant Based Eating for Health (Website)

From cover model to CEO, Vernon is driven and uses his intuition to find a customized regimen that works for his clients that expand the nation. Vernon has been featured most recently on Entrepreneurial Grind, Cracking the Entrepreneur Code and the National Speaker Association (NSA) and Speaking Driven Business Podcast. Vernon Brown’s work has touched the lives of thousands of Executives to increase employee engagement. As well as, Entrepreneurs who have doubled their business beyond six figures and has helped save countless personal relationships in the process. While helping clients find and sustain their happiness, his biggest achievement is instilling these life lessons on his young son, Logan. Vernon strives to create change and fulfillment from within that can truly be spread generationally. Resources Previous Appearance: 428: Practice Being Happy and Choose to Be Happy to Discover the Opportunities, Possibilities and Solutions You Deserve with Happiness and Success Coach Vernon Brown Whats Your Happi ? (Website)

After successfully navigating his way through management roles in the corporate sector (banks, tech startups, etc.) and semi-successfully trudging through the comedy industry, Colin Hogan stumbled upon Demo Duck in 2014. Finding his footing relatively quickly, he was soon leading projects with brands located all over the world. In 2017, Colin was handed the reins of the company when he was promoted to Managing Director and has averaged 25% growth every year since. He is one of those lucky people who absolutely loves what he does. Resources Demo Duck (Website)

Benjamin Shapiro is a brand development & marketing strategy consultant. He left a successful career in business development at eBay to become an entrepreneur that has run a bootstrapped startup, multiple marketing teams at early-stage VC-backed companies, and an independent consulting & content business. Benjamin specializes in helping growth-stage companies understand how to identify the overlap between corporate identity and customer needs to build an effective marketing strategy. He is also the producer & host of the top-rated MarTech Podcast. Resources Martech Pod (Podcast) Benjshap (Website)

Adam Lundquist is a Harvard-educated agency owner and former radio shock jock from Santa Barbara radio. When Adam published one of his interviews on a newly-formed platform called YouTube, it became one of the first viral videos, sparking his initial interest in the power of the internet, as well as internet marketing. Adam has been featured on traditional media like MTV, VH1, and the Best Damn Sports Show. He’s taken his knowledge of traditional media translated it successfully into new media as a featured author in Search Engine Journal, PPC Hero, and WordStream, amongst others. His company Nerds Do it Better consistently delivers paid search campaigns utilizing advanced statistical analysis developed at Harvard. With this method, Adam and his team are able to remove inefficiencies in marketing and generate more customers on a consistent basis in a cost-effective way. Resources Nerds do it better (Website)

Nick Raithel is the creator of the the 7-Hour Book is a system that allows you to get your own professionally-published book in just 7 hours. With NO work. Things you will learn in this episode: What is 7-Hour book? How to decide if writing a book is the best tactic in your marketing strategy? Factors considered when deciding that publishing a book is the best marketing channel Determine one marketing strategy in creating a book What does it mean when we are using our book for self defense? How is the seven hour book different and what makes it the best solution among others The 7-Hour book process includes structuring, guided interviews, and book creation What is the 7-Hour book? The 7-Hour book is a system that allows any entrepreneur to write their own professionally-published book while spending only 7 hours of their time on it. It helps entrepreneurs and others in business to share their stories and the ultimate way for them to share their insights is to publish a book. It finally provides entrepreneurs the recognition they deserve. How to decide if writing a book is the best tactic in your marketing strategy? Always start asking yourself the why questions. Consider all the other marketing strategies used by many- podcast, a YouTube channel, or Facebook ads and weigh on them and decide if publishing a book is the best marketing strategy that will work for you. Once you have decided and stirred from the other marketing channels, all the idea will just come to the surface and just believe in yourself that you are unique and has knowledge, insights, and perspectives that others don't have. Factors considered when deciding that publishing a book is the best marketing channel Figuring out the "why" of publishing a book. Figuring out the things you want to achieve through the book and will the book be helpful on achieving these things. For example, you want to reach a certain market who is more traditional based in terms of seeking information, then the book is the best tool to educate them with your business. Determine one marketing strategy in creating a book Bring in marketing partners to your book and having them provide some of the content, or giving them a shout out in your content. In that way, they will not only provide you with a content, but they also then have an interest in promoting the book and marketing the book when it's out. What does it mean when we are using our book for self defense? It means it is safeguarding and defending your time from a situation where a person if you provided them with your book ahead of time, you might have been able to educate them and help them to see for themselves whether or not it made sense to continue talking to you. It helps people get to know more about you, what you do and decide if connecting with you will help them. How is the seven hour book different and what makes it the best solution among others? It strips out time as an excuse to not get a book done. It will only require seven one hour sessions from the client which could be scheduled anytime. It comes from a marketing standpoint. The content of the book and how it is written comes from a business context that will draw your target market to your business. The 7-Hour book process includes structuring, guided interviews, and book creation Going over the book and segment each chapter of the book in a call. It is a 100% collaborative approach done in an interview style. Part of it is discussing ideas, asking questions that would essentially yield answers from the client's point of view and our writers take notes from these discussion and create a book from there. If you are interested in Chatting with Nick Raithel and the team, and want to have your own 7-hour book to promote your business, visit their website at Content Corps and create that change in your business! Resources Content Corps (Website)

Chris Yoko is the founder of Yokoco, a company that provides full-service web presence management to companies and organizations we consider heroic. Things you will learn in this episode: What is Yoko Co? Using the Joseph Campbell's Hero Journey Roadmap? What is the first big step in the Hero Journey concept? How does Yoko Co help organizations? What are the common problems that the organizations are experiencing on their website? How do you decide on what steps to take in helping a business improve their website and web presence? How long does the process start to take effect? Do you have a specific company that stands out in terms results after working with them? Do you recommend for businesses to embody a purpose beyond profit?   > What is Joseph Campbell's Hero Journey Roadmap and how do you relate it to websites? - it is patterned from Joseph Campbell's The Hero with a Thousand Faces literary piece about the journey of a hero in world myths. Yoko Co applies this  concept to the journey of their clients as they work to leverage their web presence. > What is the first big step in the Hero Journey concept? - Self-Transformation. You start within you. Changing the way you project who you are to the world will change the way people behave towards you. It leads to a greater impact and creates a ripple effect across the world. > How does Yoko Co help organizations? What makes them stand out among others? - Yoko Co helps organizations increase the effect that they have with the customers, clients, patients through improving their website presence. Through word of mouth and referrals from the clients that they have worked with, Yoko Co remains to deliver great results and helped a lot of businesses across the world. > What are the common problems that the organizations are experiencing on their website? - not getting steady influx of communication or interaction on our websites that it used to have before. It may be from leads, interested parties for partnerships etc. That is the biggest factor to consider as opportunity of a breakthrough to rebrand or rename your website. > How do you decide on what steps to take in helping a business improve their website and web presence? Applying the best practices we have to get things started and do the tracking across the whole business - For most of the Yoko Co clients, they start with a Full Funnel Report that answers questions like: What are social, search impressions, and views of the website look like? Are they translated into traffic or do they visit the website?  Do these people (traffic) engage in the website? Does the traffic convert in any level? How do these traffic convert into sales qualified leads?  How did they go through the sales process? What did the people purchase, or depending on the classification of a clienthow did they become members or engaged partners? >How long does the process start to take effect? There is no specific timeline. It varies from one organization to another. There should be enough improvement on traffic and relevant data and interaction to consider a significant level of change.  > Do you have a specific company that stands out in terms of results after working with them? - Yoko Co aims to work exclusively with organizations that have a passion or purpose beyond just profit. Recent favorite is Andes Amazon Fund. It conserves the biodiversity, ecosystems, and environmental health of the Andes and Amazon. > Do you recommend for businesses to embody a purpose beyond profit?   Yes. There's a big difference between organizations authentically concerned, and wanting to create a big impact in the world and organizations who just do it for marketing. We have worked with organizations who aspire to make some change but don't know exactly know what that is in relation to their mission. There's a lot of opportunities on how to create a big impact and make some change in the world but it should something th...

Sasha Laghonh of sashatalks.com is here to tell you about entrepreneurial Tips for people starting up a business and dealing your life journey. 1) Make sure that you plan your business and your project.  - You need to decide who are decision makers in the business that you are running. Remember that it is YOUR BUSINESS that you are running and it is you who invested on resources to make your plans come to life. You don't need too many people as decision makers in the business. As the owner of the business, make sure to take lead the team and be the decision maker. 2) NEEDS Vs WANTS  You need to be able to distinguish needs from wants. Know the difference among needs, resources and wants. Don't pattern your business based on what you see on other people's businesses, trying to keep up with the trends, or just being fancy. Make sure whatever you invest on is something that is useful and purposeful in your business and in that way you will stand out among other businesses. 3) YOUR TIME IS PRECIOUS - Be mindful of your time that includes deciding who you spend your time with, what you are doing with your time, where you invest your time in. Always consider your priorities for the week or month and set out goals. Be careful who seek you for in terms of guidance and information because they could either make or break you. Do not go into the habit of pleasing everybody because in reality you can never please everyone. "Say no more than yes" 4) GOOD RESULTS TAKE TIME - Focus and stay committed to your goal. Your strategies and goals should be long term but ensure that you remain the attitude of being flexible in your mindset and decision making process. It is important that you accept that you can't control everything. But remember you are accountable for your own business so you can control the decisions you make with regards to the people that you bring in and engage with and the clients that you entertain. Always be open to learning, be coachable and open to new ideas. Otherwise, you're not gonna last long. 5) RESEARCH - Take enough time to do your research and digest it. Do not rush on your decisions. Read, talk to people who have done something similar, go to consultations and seminars. Process and digest all the information you have and decide whether to apply, discard, or save them for later. 6) BET ON YOURSELF - Believe on yourself that you can do it. Initially, do not think so much of the competition but focus more on the opportunities that you could work with to make your business grow. Have a right business mindset but most importantly set your BELIEFS. All your business decisions should be anchored to your BELIEFS. In that way, you will be able to sustain your identity or your own business. Rely on yourself the most because the only person who's going to help you is YOU. You don't need the validation of other people. 7) REMOVE THE NOISES - Remove people who are taking away your opportunity for your full potential to come full circle. Most of the time they are just noises who dictate your life with their "advices and tips" but in reality they are just distractions to a greater mission. But you also have to maintain the balance and keep those people who really matter in your life. Do not compromise your relationship with your friends and family who have been there with you from the very beginning. These people who truly care about you only want to see you succeed. Do not forget where you came from and how you got there. 8) DON'T TAKE THINGS FOR GRANTED - Do not be complacent and settle for anything less. You should always strive harder to be better than your best. Your mindset should be- You're only as good as your last big sale or you're only as good as your last successful project. Your biggest competition is yourself. Another point, do not compromise and lose important relationships. Nurture your relationships with people especially those who have helped you to be in the place you are right now.

Jonathan Denwood is a leading influencer in the WordPress space (with his own leading podcast in the eLearning entrepreneurship WordPress area) and a champion of the eLearning Entrepreneur who wants to build a substantial online business. In this episode, you will learn the following: What you need to know when you start creating a website? Does the type of platform in hosting a course matters? Can you share great functions, plug-ins, features of Wordpress that are not present on other platforms? What is Learning Manage System (LMS) and what are the fun things you can do with it? What are the considerations when you decide to build a course using Wordpress? What is Caching? What you need to know when you start creating a website? When starting a website, you need to decide and know your foundations. Start asking questions like: Is the content I am creating in demand, useful, and purposeful? Will this content solve a real-life problem? Will I earn money from creating this content? Does the type of platform in hosting a course matter? If you intend to build a real business, it is best to build that on Wordpress. Wordpress is easy and intuitive to use. Managing content compared to other SAS Platforms is easier and simpler. It is also extremely customizable. On the otherhand, other SAS Platforms that you subscribe monthly are also great to use and they tend to market themselves as the "easy solution" but in reality they are much more complicated and complex than the Wordpress. You are spending much more money on these platforms but functionalities and features are very limited depending on your package, and it's not easy to migrate out from these systems. Can you share great functions, plug-ins, features of Wordpress that are not present on other platforms? There are two areas where Wordpress excels: First, the development of page builders such as Gutenberg, Elementor, and Beaver Builder with drag and drop feature. Second, Learning management system which gives you a lot of new features like having badges, take quizzes, tracking student's progress etc. What is Learning Manage System (LMS) and what are the fun things you can do with it? LMS increases the features and functions of a simple course. It helps you to generate good income. You can download extra materials like pdfs, quizzes, games, certificates, badges, etc. What are the considerations when you decide to build a course using Wordpress? Do not buy cheap hosting mobile for your initial hosting package. Buying from hosting provider like blue host for $3 a month will not help you start-up your business on building content on wordpress. It will give you a terrible experience. Initially, you need to invest on choosing your hosting mobile and look into getting those around $20, $30, $35 for your initial hosting package on your membership site. Reliable providers like WP- Tonic and WP-Engine among many others will help your website run fast, it can handle the traffic, and allows multiple members to use the website at the same time. What is Caching? It is a layer that allows to store up data so that future requests for that data are served up faster than is possible by accessing the data’s primary storage location. To learn more about Wordpress, go to WP-Tonic and listen to our podcast about Wordpress, latest features, plug-ins, page builders, learning management systems that you can get. Other services include: e-learning materials like blogs and training videos for entrepreneurs who want to build substantial online businesses, providing hosting and all the software included that starts at $35 a month, semi-custom and full-custom build-outs, they also ensure that your plug-ins up-to-date and your websites are secured. Resources WP-Tonic (Website) WP Engine (WordPress Web hosting) Beaver Builder (Website) Learn Dash (Website) LifterLMS (WordPress LMS Plugin)

Rytis Lauris is Co-Founder and CEO of Omnisend which is a powerful marketing automation platform focused on moving e-commerce marketers beyond those outdated general email marketing tools. In this episode we are going to learn about: What is Omni Channel Marketing? What are the advantages of having different channels in one platform?  What are the relative results of companies using Omni Channel Marketing? What are your best practices in terms of customer segmentation? Fun ideas of marketing strategies or practices for Omni Channel Marketing?  What is the process of deciding what product to upsell to customers? What are the resources that can help customers when they sign up and begin using the platform? What are the additional features of the tool that we will watch out for? What are the secret to success tips that you can share to the listeners? What is Omni Channel Marketing? It is an ecommerce marketing automation built for growing ecommerce businesses. Through Omni Channel Marketing, customers can reach out in the way they prefer. They can choose email , SMS messages, web push notifications, Facebook messenger, Whatsapp or combine them into the workflow. What are the advantages of different channels in one platform? First, The main advantage is having a single, centralized, and synchronized customer profile. It prevents customers receiving irrelevant and repetitive messages in different platforms because it is synchronized. With this tool, it follows a sequence/flow when communicating with customers. For example: we start communicating with through an email. If Robert does ignore our email then we maybe send that Facebook Messenger message then maybe we send a push notification and finally send text message. Second, providing customers with options to choose what channel they are  most comfortable using. What are the results of relative results of companies using Omni Channel Marketing? - With Omni Channel Marketing, companies begin to have 90% customer retention. Customers are coming back to check the website twice as often because it was convenient for them to choose the type of channel they want to be communicated. Another great thing is the conversion of customers from a different channel to using Omni Channel. It has greatly increased by 250%. What are your best practices in terms of customer segmentation? VIP list- they are treated the best customers. They get the best deals and offers, and organize offline events for them. New Prospected customers- As marketers, we maintain a list of those who are subscribers but have not purchased anything on the website yet. We are aggressive in using different channels in retargeting campaigns. For example, we send customers welcome back campaigns through email like offer discount or special offers for specific customer or groups. Subscribers who used to be buyers but are no longer active for 12 months or so- they are removed from the subscribers list. Not worth marketing anymore. They may have been back with a new email or phone number. Fun ideas of marketing strategies or practices? Creating personal videos for customers Postcards or personal replies Loyalty Programs Customer Support Upselling Videos- When a customer purchases an item, you send an automated campaign of another product that is relevant to what the customer is purchasing. For example, if a customer purchases a phone, before the order is dispatched, the customer receives an automated campaign of a wireless charger. Mention discounts and all other perks of having them ordered in one cart. What is the process of deciding what product to upsell to customers? Products that fit the best with the item purchased by the customer Automated recommendations of what product sold the most What are the resources that can help customers when they sign up and begin using the platform?  Tutorial videos, webinars, 24/7 online customer support,

Chris Miles is a cash flow expert. He is a leading authority on how to quickly create cash flow and lasting wealth for thousands of clients mostly entrepreneurs globally.  In this episode you will learn about: What works better, follow a to-do-list or or you just go with the flow everyday? What does Chris Miles focus on working? What is Money Ripples? What makes Money Ripples a success? How does Chris Miles stay mindful in making decisions? What are money mindset/handling strategies Chris Miles can share to the listeners? Do you follow a to-do-list or or you just go with the flow everyday? No special system. Just follow the intuition and gut. For example, for media appearances invites, Chris Miles always thinks of the value he will be bringing to the audience. Otherwise he won't do it. Be more intentional with what you do What does Chris Miles focus on working? - Chris Miles focuses on core things and what he is best at. He does podcasting and consultation for clients to help them strategize on how to double back their investment money. Only spends 20 to 30 hours a week on the business and the rest is spent on his personal life. What is Money Ripples? Money Ripples is a financial advisor and money mentor. Chris Miles teaches business owners how to achieve money prosperity by spending time on what they love doing the most. What makes Money Ripples a success? Expect success. Set yourself an expectation that there's not doubt, it will be successful. Just keep going until success happens to you. Don't think of the amount of work to be done instead just start the first step and keep going. Your little decisions will add up and lead to bigger results. How does Chris Miles stay mindful in making decisions? Be present in the moment. Take a step back, listen to yourself and analyze the situation. If you only keep working without a strategy, it will eventually lead to burn-out. Always work smarter and not harder.  What are money mindset/handling strategies Chris Miles can share to the listeners? It boils down to scarcity or abundance. If you have a scarcity mindset, there will never be enough. Just trust and have faith and and move forward confidently. The key is to stop thinking of trying to make a lot of money but focus on serving and creating value to people and money will eventually follow. Be grateful for what you have. Whatever you appreciate, it grows. To learn more from the money expert, check out the following: Chris Miles Money Show- you can access on iTunes or any available podcast app. Visit the website http://moneyripples.com/ Purchase his books- Beyond Rice & Beans and 7 Secrets to Free Up Cash Today Key Quotes: "Life's battles don't always go to the stronger or faster man. Sooner or later the person who wins is the one who thinks he can" "Stop trying to make money instead focus on serving people creating value" "To be financially free has nothing to do with your bank account. It has everything to do with your state of being and state of mind" Resources Money Ripples (Website)

Peggy Sealfon is an internationally recognized Personal Development Coach, a speaker and author. She shows you ways on how to start a happier and healthier lifestyle with regards to dealing with stress, anxiety, fears that stop you realizing your dreams. She helps you deal with these blocks that are preventing you to live a life you deserve. She has wide training in Western and Eastern Traditions blend into special approaches to overcome challenges. In this episode you will learn: What is Be Well in Paradise? When is the 2nd Annual Paradise Coast Wellness Experience? What is Paradise Coast Wellness Experience? How do your mind and thoughts affect your well-being? Experience helping and working with a person who almost lost in touch of his/her system? In what ways did you help your client? What is Yoga Nidra? How do you relax, refresh and re-energized yourself during the downtime? What happens to our body when we don't rest or take a break? How do you deal with your personal challenges and struggles in life? What is the first step into wellness especially for busy entrepreneurs? What is the book, Escape from Anxiety all about? What is Be Well in Paradise? - Be Well in Paradise was launched by Peggy Sealfon two years ago. It is a hub for health and wellness with collaboration and coordination of different venues in the area she lives, Southwest Florida or what they call Paradise Coast. When is the 2nd Annual Paradise Coast Wellness Experience? - It takes place on 10-12th of January 2020 What is Paradise Coast Wellness Experience? - It is a 3 day of Wellness for body, mind & soul. You will be learning new things and experience new activities that will help you reach 100% potential of happiness and well being. (Note: you can visit this site: https://bewellinparadise.club/ for more info!) How do your mind and thoughts affect your well-being? - Mind has a powerful connection with our body. We can even heal ourselves with our mind. What we think we become. Our thoughts and dreams are manifested in our actions and state of being. Experience helping and working with a person who almost lost in touch of his/her system? - A businessman whose business is on the verge of falling. He was panicking and experiencing insomnia thinking about losing his business, his wife, and his lifestyle. He was starting to get obese which could have lead to stroke or heart attack. In what ways did you help your client? Helped to stay present in the moment. Gave him technique called Yoga Nidra- it is a yoga sleep for 20 minutes that is equivalent to 3 to 4 hours deep restorative sleep.  Made him recordings and he would listen to them every single night and that will help him to sleep. He would wake up the next morning feeling better to function well enough addressing his daily activities. He was able to save his business and started to expand and he's doing very well. What is Yoga Nidra? - It is an ancient Yoga Practice. A state of consciousness between waking and sleeping, induced by a guided meditation. It is a state of orchestrated approach to taking you into deep levels of relaxation. How do you relax, refresh, and re-energized yourself during the downtime? - Listen to your body and know when to take a break. - Another way, listening to three minute to distress audio to use a little break and it is downloadable in threeminutetodistress.com/3minutetodistress.com What happens to our body when we don't rest or take a break? - We get stress and it weakens our immune system - It undermines our ability to think clearly and remember things How do you deal with your own personal challenges and struggles in life? - Don't allow your mind to control everything and not letting your emotions to take over. Take a pause and see how you react on things and see the reality as it is and not be so much guided with preconditioning reactions that are accumulated throughout your experiences in life.

Rick Cesari has been responsible for many successful product campaigns. His company has produced infocommericals of some of these iconic brands- OxiClean, George Foreman Grill, Sonicare, Rug Doctor, Juiceman Juicer, GoPro Camera etc. Moreover, he has used Brand Response strategies to help build iconic brands from scratch and earn over a billion dollars in sales. He is also co-author of the book Building Billion Dollar Brands and the newest release, Video Persuasion. Topics Discussed: Rick Cesari Career Overview Using Video in Online Marketing 4 steps in Creating a Good and Effective Marketing Video 2 Negative Practices of most Companies His book called: Video Persuasion How to come up with the best marketing strategy and great ideas? His website: rickcesari.com How did his career start? Rick Cesari has been in the marketing business for 25 years. His first few years in the marketing business was greatly spent in helping to promote Real Estate Seminars- trying to get people attend this real free Real Estate Seminars. Real Estate is one of the few businesses who started using television as a medium of marketing to promote their business. He is considered as a pioneer of infomercial industry. In 1990, Rick Cesari started his own company, Juiceman Juicer, along with his brother. Juiceman Juicer was one of the first products and brands to be sold and built through infomercial format. It was later on sold to a company in Chicago called Salton Housewares which later on came up with the product George Foreman Grill. Among his successful products are Sonicare, Oxiclean, Rug Doctor, and a lot more. Using Video in Online Marketing Creating videos that are interesting, engaging, and watchable with proven direct response marketing strategies. What is the secret to Video Marketing? Understanding the direct response marketing and principles. It is not only about making videos that are shown on the internet or television but these videos should generate more revenue, sell more products, grow your business and create a good reputation brand. 4 steps in Creating a Good Marketing Video (effective for television and e-commerce channels such as Amazon) Introduce your Product Demonstrate your Product Focus more on the Benefits of the product rather than its features (if possible include product reviews and testimonials) Always have a call to action: Instructing viewers to go to their website and check out their products and BUY them! These steps are similar to the AIDA (Awareness, Interest, Desire and Action) Marketing Model. 2 Negative Practices of most Companies Most companies forget that the most powerful marketing tool is the "Word of Mouth" of customers or product testimonials in other words. Companies fail to ask for product reviews of the direct consumers Most companies fail to include a call to action in their marketing videos. For example, they don't tell their viewers to visit their website, check out their products or any stimulants that will generate product revenue. A book called Influence: The Psychology of Persuasion by Robert Cialdini, is a great book that talks about 6 persuasion principles that will guide Companies in creating marketing videos. One principle that is very helpful is Social Proof- a priniciple wherein we used the action of others to decide proper behavior for ourselves. In the concept of Product reviews and testimonies in E-commerce such as Amazon, for example, most people are gonna buy the product of 100 reviews over a product with 2 reviews. It is very vital to get product reviews and testimonials to appeal to more people. Video Persuasion, The Book One of the things this book offers is 3 ways to "hook" the viewer and keep them engaged. One way is to get straight to the point and deliver answers or solutions as quick as possible. 2 points to be successful in creating  marketing videos: Understand the Human Psychology- how people behave and react to things.

Optimizing Marketing Practice with a Heart Connection. - It's usually in the TV Shows. - Good example is a heartfelt story and then connecting the performers. - As a marketer,we go for our emotional reactions before we take an actions, which is one of the biggest turn offs, when the seller tries to rush the experience. - another turn offs, talking the wants and needs of the audience and if it's not related we jump out very quick. - Rich Lipton says Most people don't want to know how you do it better how you do what you do they wanna know why you do what you do. -Customers know their basic needs. meet their primal needs.  - Heart is the keeper of our emotions. Filtering our hearts to get what we want, its physical neurologic aspect. - If we'll put voice to the filter,it will say give me a social connection, speak to my emotions - So it's part of our physiology, its saves mental and energy and gets straight to the heart matter WHAT'S MOST IMPORTANT TO THE PEOPLE YOU WANT TO ENGAGE WITH? DO YOU KNOW HOW THE CLIENT FEELS? Answer: Slow Down. Don't Rush. We want the experience. HOW DO YOU GET IN TOUCH WITH YOUR HEART SO YOU CAN DELIVER THE OFFERINGS Answer: a. Science based approach with an organization called Heart Math Institute. It has congruent communication to heart to the brain. There are some videos and effective exercises. b. Simply breathing in and out your heart center. It comes to the so you can ask simple questions. The breathe is the root. These are the types of practices for the clients. It's profound and durable. If you know to explore bridge a gap in your life, relationships and business. It's very simple, have a complimentary conversation with Laura so you can  explore curiosity of what's next by reaching the website: Lauralong.pro

Larry Dodd from Open-Playbook.com is a keynote speaker and thought leader around strengths-based leadership. He challenges you to combine the best of what your team has to contribute with the appropriate management tools for where you are and then trains you to master them. This takes you from where you are to where you need to go, building a results-driven, people-first culture that consistently exceeds expectations. Things you will learn in this episode: What is the methodology of Open Playbook to execute changes for effective leadership in a business or organzation? In relation to the first pillar, what do people usually come up or discover about their skills and what are the notable ones? Larry Dodd's inherent strength The number one mistake that most organizations or businesses do over and over again What is a Playbook and what is in it? Is there a timeline in the process of developing a playbook? What is the benefit of using and developing a Playbook? Hardest parts in developing a playbook Larry Dodd's journey of change What is the importance of the third pillar, giving away the playbook, in the process of developing one? Playbook's Ideal Client What is the methodology of Open Playbook to execute changes for effective leadership in a business or organzation? There are three pillars within the Open Playbook methods: Know yourself - know yourself and understand what you could offer in the company or organization. Assess your skills, talents, temperaments and ask yourself what do you offer that nobody else can. Know the kind of playbook you want to create- it is a foundation of building the change plan and its processes, and determining the people who will executive it.By this, you will have a clearer picture what you need and how to develop the change. Give away the playbook- it is important to determine who you giveaway the playbook to because they are the people who you want to build. In relation to the first pillar, what do people usually come up or discover about their skills and what are the important ones? Most of the time, it leads to finding out your temperaments, learning styles, your strengths and weaknesses etc. Larry Dodd's inherent strength Making change. More specifically building people and seeing people's strength in every situation. He belivies that the key to success is getting the right people in the right place, with the right attitude at the right time. Number one mistake that most organizations or businesses do over and over again Lack of self knowledge and the lack of an orientation to develop people based on trust. By building a foundation of trust and confidence, you find the people to develop and help people to see the potential that they really have to offer. What is a Playbook and what is in it? Playbook can start with a document and the concept begins with developing. It demonstrates the change you want to make, the step-by-step process of achieving change, and the effect of change in the industry or business. As a leader, developing a playbook means developing people who will make the process better than it could be imagined. The idea is for people to unleash their knowledge about the business and acknowledge and use their skills to take the business further. Is there a timeline in the process of developing a playbook? It is not so much of a destination but a journey. It is a path. It is something that allows us to continually think about how we improve things, how we make them better, how we build people, who we build, and why. It becomes a way that you do your business. It is changing the heartbeat of that organization and the way that people think about how they do their job, how they interact with each other, how they view change, and how they initiate change What is the benefit of using and developing a Playbook? It is the constant innovation. Developing a playbook helps tremendously in the business scale since it is a competitive environment that nee...

Elizabeth Barry's upcoming book is "Design Your Mind to be Kind." She's here to talk about the 3 habits of effective communicators and the 7 personalities to become effective communicator. We all need to be a life long learner when it comes to communicating, listening, speaking out truth, saying what we mean and meaning what we say.  It's all about being brave and courageous to live in our moment of truth but to speak it kindly. Its all about designing your mind to be kind through  our COMMUNIICATION HABITS. Its based in nature,there are macrophotographies and photographies of wildlife like birds and insects credit to @wildjerseycity instagram account. It features more on nature of birds which is related to the 3 habits of effective communicators. The 3 habits of effective communicators To follow the catch - first method Catching our selves are really difficult especially if our relationship and communication breaks down. We need to learn to catch our selves, our words, our phrase eetc The idea of this catch is it comes to AWARENESS and ACTIONS AWARENESS - can help us to understand we don't have to say things in the meaning ways, in the way that we wish to and take it back to the real time. ACTION - Awareness is nothing without action. You apologize in real time or holding our words in especially hurting people To fly above yourself - just like the birds wings touching your weaknesses humility and vulnerabilities  it happens when you are in the moment of stress, obstacles,  challenges of communication breakdown see how you react real time practical tip: fly above your self meaning think of your greatest mentor Use your words wisely- like birds singing nicely tips to lessen our speaking, listening and taking care to our selves gaining real time engagement in a conversation, thinking how worthy are you in corporate or in entrepreneur These habits will help to reflect oneself to become better person and communicator. Transformation is not just sharing quotes, memes and articles through social media. It needs WORK. Resources The Kind Communicator: Kindness, Compassion and Wisdom for all Business Leaders (book) Elizabeth Barry Consulting (official site) Elizabeth Barry (LinkedIn)

Rhonda Liebig has over 20 years experience in the health industry and is known as the energy revitalize and mindset mentor, bringing freedom into your body and cash flow. After 20 years being on medicine for hyperthyroid Rhonda has learned to create a life in abundance in freedom. Rhonda is going to share her signature three energy revitalize pillars that have helped jer clients make massive changes in their mindset and connection with food. Resources Rhonda Liebig: Holistic Health Coach (official site) The Fresh Inspiration Show (Facebook) Rhonda Liebig (YouTube)

John is a CERTIFIED FINANCIAL PLANNER with a focus on working with business owners, helping them scale their business like it's 2019.  Long gone are the days of focusing on just old school techniques to build wealth. John believes that as a business owner, your mindset is on growing the company and he understands that for most - that means investing every bit of your cash flow back into the business. Resources Candor Path (Website)

Mark Mersman is the chief marketing officer at USA Financial. Prior to joining the firm in 2004, he entered the world of financial planning by launching his own firm at the age of 22. He was the host of a nationally syndicated radio show for 6 years and now focuses much of his time on developing outbound and inbound marketing systems for independent financial professionals. He is the author of a wide range of content from marketing to investment management that have been published in industry publications like the Wall Street Journal, Barrons, Financial Advisor Magazine and Investopedia. Mark is also the host of a podcast about marketing for financial advisors titled “16 Ways From Sunday.”  

Kim Ades is the President and Founder of Frame of Mind Coaching™ and JournalEngine™ Software. Author, speaker, entrepreneur, coach, and mom of five, Kim has 15 years of experience coaching many of North America’s most respected leaders. Recognized as an expert in the area of thought mastery, Kim uses her unique philosophy and quirky coaching style to help her clients deal with core issues and shift their thinking in order to yield extraordinary results.

Nathan Hirsch is an entrepreneur and expert in remote hiring and eCommerce.  He is the co-founder and CEO of FreeeUp.com, a marketplace that connects businesses with pre-vetted freelancers in eCommerce, digital marketing, and much more.  He has sold over $30 million online and regularly appears on leading business podcasts, such as Entrepreneur on Fire, and speaks at live events about online hiring tactics. Resources OutSource School (Website)

Josh Elledge is U.S. Navy veteran and launched UpMyInfluence.com to help entrepreneurs attract the perfect audiences and grow their brands without the crazy costs associated with traditional PR companies. UpMyInfluence’s purpose is to DEMOCRATIZE access to influence. Josh believes he has a moral imperative to help entrepreneurs serve the world with their collective messages while growing their revenue! UpMyInfluence was the natural outgrowth of his first startup, SavingsAngel.com which has grossed more than $6 million in sales with less than $500 in advertising. He did it all through building authority and serving audiences in the media. Josh is a weekly TV consumer expert in Orlando, writes a syndicated newspaper column to 1.1 million readers, and regularly appears on more than 75 TV stations across the country. All told, Josh has appeared in the media more than 2000 times. Resources Up My Influence (Website)

Aaron Ross is the author of “From Impossible To Inevitable” and “Predictable Revenue” about sales systems that helped Salesforce.com, Twilio, Zuora and other companies create billions. Aaron is married with 10 children (half through adoption). He’s Co-CEO of PredictableRevenue.com. Resources From Impossible To Inevitable(Book Website) Predictable Revenue (Site) Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com (Amazon Book) From Impossible to Inevitable: How SaaS and Other Hyper-Growth Companies Create Predictable Revenue (Amazon Book)

Nissar Ahamed is the Founder & CEO of CareerMetis.com. He is also the host of The Career Insider Podcast and the co-host of The C.A.R.E. Podcast. He discusses how you can succeed with freelancing and career building by knowing how the game is played. Resources Jobscan (Website)

Jessica is the founder and equal co-owner of Interview Connections. She has scaled the business quickly to 7 figures along with her business partner, Margy Feldhuhn. Jessica and her in house team of Booking Agents are the podcast powerhouses behind many of the record breaking book launches you’ve seen today, with clients such as JJ Virgin, Perry Marshall, other authors you may know, and numerous PR agencies who hire them for their podcasting savvy and booking skills. Jessica started podcasting in 2014 with the launch of Rock the Podcast. She is the acclaimed author of Interview Connections: How to #RockThePodcast From Both Sides of the Mic! and has been a featured speaker at FinCon, Podcast Movement, Podfest Multimedia Expo, and Dream Business Academy. She is married and is the mom of two kids, Nathan and Lucy. Resources Interview Connections (Website)

Anne & Mark, owners of several businesses, determined they were working harder and not smarter, so they embarked on their newest business - HireSmart Virtual Assistants which helps business owners scale by providing top-notch virtual employees. Since then they have transformed over 60 businesses from chaos & overwhelm to calm, well run businesses making higher profits; their team dynamic contributes dramatically to their ability to scale and grow multiple businesses. Anne & Mark love to educate others on how to scale and create business processes; sharing their passion through seminars, webinars, podcasts, and live events. Resources Hire Smart Virtual Employees (Website) HireSmart VAs Education (Facebook) Anne Lackey (Youtube) Anne Lackey (Linkedin)