Sign in
Business
Robert Plank
Marketing, entrepreneurship, membership sites, webinars, and traffic
Membership Sites Are Just “On” or “Off”: Get to Drip Content, Dashboards, and Continuity Later (or Maybe Never)
An online web-based digital membership site... you have a web page (a sales letter) where you offer to solve a simple problem: play guitar, reduce man-boobs, get your ex back. People click a button to buy the solution (a set of videos that play directly in their web browser) and they're taken to a member's area where they watch videos solving their problem.
A membership site: you need it to handle downloads whether you're running a single payment site ($10 one time, and yes, membership sites DON'T have to be recurring)...
Fixed term site (X number of payments) or forever-continuity (i.e. $37/month)...
And I don't want to tell you about how tough membership sites were during the "dark ages": your choices were either a $4000 piece of crap software that was old (even then) and didn't work right, or $400 per site and it literally took at least a week to connect the membership piece to WordPress, PayPal, and your email autoresponder...
Guess what?
You need to have a membership site
It needs to run in WordPress (so you can use your favorite themes and plugins with it, and it's setup in just a few minutes)
You need to host it yourself (hosted services that "do it for you" always end up lacking in what you want and a huge chunk of our coaching clients deal with people who want to migrate OFF those hosted membership platforms)
You need to get that membership site setup as FAST as possible and get your FIRST paying member as FAST as possible (even if it's just $10 one time)
The things that have always made money like having a sales letter and building a list STILL make money!
Can I tell you what made a huge difference when it came to setting up membership sites?
It's This: Your Membership Site Is Made Up Of "Levels"
Let me explain... NOT the way "they" explain it... they tell you to "setup levels for Silver, Gold, and Platinum." Or, "setup a level for your beginner golfing course with 24 lessons and then another level for your advanced golfing course"... that doesn't help anybody!
This makes more sense to me: sell access to your $100 (one-time) course on How to Buy and Flip a House. Create a single "page" in WordPress (it's ok if you don't know what that means yet) and pile your videos in there (I recommend four modules of 60-90 minutes each to get people to each milestone when it comes to buying and flipping a house.
Create the content (videos) for that site, put it in a membership site, create a 1-page "sales letter" listing a simple headline and 10 reasons people would want to grab your house compared to the alternatives. Add a PayPal button (a way to take payments online).
You're done at that point...
You can always add or change things later, like increasing the price from $100 to $497 to $1997 or add a second button next to it to give people the option for a payment plan.
THEN the next "course" or "page" or "level" (if you create one) would be called How to Buy and Rent a House. Not Advanced House Flipping, or House Flipping Volume 2. You find another NEED or PROBLEM people have and you solve that.
No one cares about your 400 hours of video...
No one cares about tips, tricks, interviews, tidbits -- get me from Point A to Point D and that's all you have to do.
Just take PayPal payments for now, don't worry about fancy stuff like an affiliate program (Clickbank) or taking credit card payments over the phone (Stripe)... the grass is always greener on the other side and what's more important is that you have SOMETHING rocking and rolling... just get to that one sale...
Don't worry about drip content (as the membership site owner, you're the only one that really cares about that) -- although we include our WP Drip plugin (we've been using it for over 6 years now) inside our Membership Cube course which also includes Wishlist Member.
Don't worry about organizing your content into a fancy "dashboard" just yet -- it's actually much easier to create the content (videos) first,
25:2613/05/2015
043: Systematize & Checklist-Enable Your Online Business (You Don’t Have to Outsource Everything)
Do you find yourself struggling with when you should be Hands-On vs When You Should Outsource? Robert shows you how the E-Myth can help you make the most effective decisions.
Robert is the author of Double Agent Marketing-a book about how to do the "day job" while starting up a successful online marketing business.
When you're starting an online business, sometimes you have to be in the "Must Have" mode and sometimes in the "Nice to Have" mode and you need to know the difference between the two.
Must Have: an online platform and a product. You won't achieve any income without these two in place
Nice to Have: attractive business cards, pretty graphics, multiple social media accounts
The average person attempting to make money online and failing has nothing for sale. They're focusing on the "nice to have's" which give the illusion of productivity but they are not income-makers.
When you're building your online business, you're in one of two places:
You want to increase your online income or you want to scale back the number of hours you're working on that business so you can spend more at home and doing the things that you enjoy.
People get into online marketing so they CAN achieve having more time to do the things they enjoy. What Robert keeps hearing from these entrepreneurs is that, in order to achieve this, they have to outsource everything.
But, you have to start somewhere and even Jeff Bezos, the founder of Amazon, started by driving packages to the post office himself.
Let's Talk about Outsourcing
You DO have to be hands on when you're first "out of the gate"
People can get discouraged at first because they feel like they are doing all the work themselves and aren't seeing much initial progress.
The solution to that problem is to go for the first shortest path to making money--making an information product.
This will make you a handful of sales but most importantly, you'll start building a list of customers and build a relationship with them. You can start "talking" to them about what they're interested in, i.e. what kind of products will they buy in the future.
Then, you make the next biggest product. You start to grow, you start to raise capital. You won't ALWAYS have to invest 100% of your time in this business but as you grow, you can add "outsourcers."
Why else is immediate outsourcing a bad idea?
You need to know exactly what is going on in your business. You need to know the in's and out's.
"Learn enough to be dangerous."
Let's say you want to develop an app. You need to teach yourself how to get an app submitted, what it takes to market it, and then source code. If you hired out all of this, what happens if you want to add new features or the app developer you used goes out of business? You are locked out of your own product!
This is why YOU need to learn the basics (and even more if possible) so that the future of YOUR business does not depend on an outsourced agent.
Most of the time, the outsourced job will never be done to the level that you would have taken it to. This is not the outsourced agent's business-it is YOURS. So, you end up taking even more time to check on the progress of the work, pay the agent, etc. Then, you feel you have to hire a manager to take care of these things and then you feel the need to oversee the manager. It becomes a vicious cycle. This is where Checklists come into the mix and they are vital.
If you outsource everything, you won't see any profit! If you are constantly paying everyone else to do tasks that you can and should be doing, especially at the beginning of your business, you will not see any profit and therefore you will not stay productive or motivated to keep driving forward.
The E-Myth: One of Robert's favorite books dealing with Systematizing your Business
A. The Fat and the Thin Person Mentalities
a. Everyone has BOTH in their natures.
b. It means that one day you wake up and you feel like a fat person and you're on the wrong track so you say you're goin...
48:2109/05/2015
042: Finish Now, Revise Later (How To Actually Get the Results and Income You Want in Your Internet Marketing Business)
Tune in today (in fact, right now) to discover how to "get your head on straight!" Get your business built up to the level you want, as fast as you want, while you're excited each and every day and growing bigger and bigger every day...
Someone who hates you normally hates you for one of three reasons:
1. They see you as a threat
2. They hate themselves
3. They want to be you
Today's program is going to be very different than the normal format because we're going to jump around between real money-making case studies, mindset, mistakes I've made and the things YOU PERSONALLY can do to incrementally improve your business as your income increases and you gain simplicity and clarity along the way -- finish now and revise later!
How do you get the results and the income you want from your internet marketing business?
Tip #1: Self-Actualize
Be aware of the little crutches you fall back on daily that keep you from achieving your goals and keep you from being confident. When someone asks how you're doing, instead of saying "Good", change it up to "Fantastic", "Wonderful", etc…
Also, be aware of these "negative" words, Robert's 3 pet peeves:
Try: sounds like you're not even going to attempt it, whatever "IT" is. It is like you are giving yourself permission to fail. Instead, say "I'm going to do"
Work: sounds like something you don't want to do, like labor. Instead, say "I am (doing) this today", for ex. I am formatting my website today. Use an action.
Start: just like "try." Sounds like you're only going to get halfway done. Instead, use action again, such as "I am meeting a client today about my product."
If you complain all the time, you cement your ideas. If it's your belief that internet marketing is a scam or that you have to make only minimum wage, or someone else has to lose for you to win, anything you discover or new information, will only reinforce that. If information comes in that contradicts those beliefs, you're going to find a mental block/way around it instead of being inspired by it.
Tip #2: The Rule of FOUR: The Best Way of Increasing Productivity
Complete 4 tasks every day. They can be 4 big things or 4 small things but the best combination is 3 things at 45-60 minutes and a 4th thing at about 15 minutes.
Fancy planners and endless to-do lists get so bogged down and leave you feeling unmotivated.
Successfully finish 4 tasks today, call it a day, and you are ready to succeed again tomorrow!
Robert's program, www.incomemachine.com, has a Facebook group where each member posts their 4 things for today, every day.
Tip #3: Finish Now, Revise Later: The Substance of Today's Podcast
You do NOT have to wait for something to be perfect. Finish it for NOW and you can make revisions later. What matters is that you have something on the table NOW that you can offer customers.
Why does Finish Now, Revise Later work?
You will start earning money to keep motivated and productive and inspired to keep growing and developing your business.
You can see what sells and what doesn't. You want to concentrate on your best sellers.
It's very important to start selling your product so you can see how people use it. You don't want to keep adding elements to it that people may not use and therefore waste your time and effort.
Example: Netscape Navigator "Blink Tags." Developers did this because it was "fun" to develop-but it doesn't make any money. In the same way, a lot of internet marketers spend entirely too much time on business cards, fancy logos, building Twitter followings, but those things do not make money. Get a product out there that does!
Let's talk about "Backup Creator" (www.backupcreator.com)
This is a WordPress plug-in that allows you to back up your WordPress site, as well as clone it so you can keep using it to make new sites.
This took about 3 days to make and it was not perfect but Robert and Lance put it out anyway because it was finished ENOUGH. It functioned and it did what it promised to do.
42:5425/04/2015
041: Anything is Better Than Nothing (Step by Step Passive Residual Income)
If it's important, you'll find a way. If not, you'll find an excuse. -- Jim Rohn
If you don't build your own dream, someone else will hire you to build theirs. -- Tony Gaskins, Jr.
Join us on today's episode of the Robert Plank Show where we discuss passive income, your point and click online funnel, and more, including:
8 things to give up: 1. self rejection, 2. negative self-talk, 3. criticising others, 4. being a people pleaser, 5. fear of failure, 6. procrastination, 7. holding onto grudges, 8. expecting perfection
Three areas of your business: list, traffic, and offers
How to Setup Your Income Machine for Passive Recurring Income: niche (NameCheap), site (HostGator), optin (Paper Template), autoresponder (Aweber), blog, sales letter, membership site (Member Genius), traffic (Podcast Crusher)
Be aware of your own cognitive dissonance: we choose our beliefs first, then find evidence to back it up
Like the Robert Plank Show on Facebook
30:5721/03/2015
040: Self-Help for Internet Marketers & Entrerepreneurs (What to Do When No One Else Seems to Get It)
I'll admit it, I DON'T have it all figured out! But I'm right there with you when it feels like, as a home-based entrepreneur, no one else seems to be on the same track as you. In today's podcast I'm going to share a few tools with you to avoid burnout, information overload, fear of failure, and more. It's easier to edit crap than air!
(Lots of show notes this time around, please scroll down a little to see the audio player for today's action-packed super-sized episode.)
Self Help Advice You Might Have Heard Before (But Need to Hear Again)
You are your own worst enemy: it feels good to complain, self fulfilling prophecy
"We are what we repeatedly do" (you are what you eat)
"Your income is the average of your 5 closest friends"
Abundance mindset vs victimhood, resentment
"Some people say self help doesn't last. Neither does showering, and that's why we recommend it daily"
"Ask the computer called your brain the right questions" -- the phrasing is important, i.e. HOW can this be done and not CAN it be done
"Get Back on Track" Checklist
Don't share these answers with me or anyone else... it's explained in the second half of today's episode...
Self sabotage: In what way do you SOMETIMES have one foot on the break? (So you can overcome it)
What are you really afraid of and what sometimes stalls you out? (i.e. What if my websites go down, too many refunds, FTC, IRS)
Why did you get started in the first place? (what excited you back then that maybe you lost track of)
What gets you excited to grow your business and do what really needs to be done? (must be a different, better, more detailed and more emotional answer to the previous question)
Based on all this, what do you REALLY want to become a reality in the next 6 months? (a thing or activity, not money)
Simple Solutions to Become Motivated & Productive Anytime You Want
Willpower (iffy and unreliable but happens on occasion)
Take the first step today towards that goal (i.e. make that one quick phone call to get the ball rolling)
Lift app: take multivitamin, go to gym, read 30 minutes (just don't load it up with more than 3 things)
Morning routine: walk or run to "change the channel" in your mind
Mentor where you'll behave yourself (unmuted in a group), and you're looking for a SIMPLE SOLUTION to an EASILY EXPLAINABLE PROBLEM
Countdown timer or record your computer screen of you performing the task you want
Like the Robert Plank Show on Facebook
01:02:4502/11/2014
039: Scanning, Thrifting, Sourcing & Private Labeling (Using Fulfilled by Amazon FBA Seller Dropshipping)
Check out today's Robert Plank Show (podcast) where we talk about making money using Amazon... no, I'm not talking about Amazon's affiliate program, Kindle, CreateSpace, or WebStores... this is their Amazon Seller Central program or Fulfilled by Amazon where you can sell any item they have in their catalog (such as books or cookware) OR create your own "gadget" that you buy for pennies and sell for tens of dollars all day long...
Productivity Corner
Those four things you completed today, how much money did they make you?
Don't compare your insides to the outsides of others (your "behind the scenes" vs. their "highlight reel") and beware of someone who never shares their struggles & roadblocks (the most interesting part)
Have an abundance mindset, not scarcity (be careful about bitterness & jealousy) -- there's room for all of us to make money
Cycle through 4DT, accountability partner, calendar, countdown timer, Camtasia babysitter
Feature Presentation (Amazon FBA)
Yes, private labeling with Amazon FBA still works if you live outside the United States because you can send your shipping label to your supplier and they can mail directly into Amazon's warehouse...
Your first sale: list a $0.01 used book plus shipping as a Merchant Fulfilled item
Scanning & thrifting: Visit Kmart, BigLots, Walmart, Costco with the special iPhone app and find something listed on Amazon for 3x what you pay, send shipments in (Fulfilled by Amazon)
Sourcing/private labeling: find their supplier, get UPC code, samples, break even on sales while you grow the ads and reviews, then increase the price for a profit
CLOSING THOUGHTS: If people are making things too complicated for you, they haven't achieved mastery
Join Dropship CEO Right Now to Claim the Autopilot Amazon Income You've Always Wanted and Deserved
35:2420/10/2014
038: Sell a Complete Course (Info-Product Creation & Membership Sites)
Check out today's exciting edition of the Robert Plank Show to find out why some people seem to make all the money and others don't -- and of course quickly apply it to your own online business...
QUICK THOUGHT #1: no one wants to buy tips or tid-bits
QUICK THOUGHT #2: gang members make $3/hr (Freakonomics) -- you're not going to get just "one big break"
QUICK THOUGHT #3: You need an Income Machine (niche, website, optin page, autoresponder, blog, sales letter, membership site, traffic) -- just YouTube, Twitter, podcasting isn't going to cut it (it's just traffic that points back to your Income Machine)
Eight Components to Selling a Complete Course
Eat your own dog food (actually use what you sell, i.e. if you're selling an article marketing course, at least have a handful of articles under your name)
Magic trick -- even in the course, something cool that only takes 2 minutes (think Siri or GPS)
End goal
Milestones
Coaching upsell
Templates
Checklist
Case study
Join Income Machine 2.0 to Claim Your
All-in-One Money Making System Now
Like the Robert Plank Show on Facebook
45:0529/08/2014
037: What is Your Magic Trick? (This Should Change Your Copywriting, Webinars, Sales Letters and Membership Sites Forever)
Urgent Warning! Don't script your podcasts, blog posts, or webinar pitches... do "THIS" instead! (explained in today's Robert Plank Show)...
How to make more sales and money and present your sales message with almost zero "prep time"
Sell the sizzle and not the steak (and NOT the big box of crap)
Exactly why our course launch about a "3 million word" transcription system flopped, but a "3 minute solution" fixed everything and more
Teach long division, sell the calculator: you don't need 5 minutes to explain your product or course... AND... you can probably make all the sales you need in about 20 minutes... tune in to find out how!
Visio Diagram From Hell:
Siri vs. Cortana commercial:
https://www.youtube.com/watch?v=w0pjD4qpIpg
Join Membership Cube 3.0 to Claim Your
Membership Site Training, Plugins & Clones Now
Like the Robert Plank Show on Facebook
35:2717/08/2014
036: Keep it Stupidly Simple (When It Comes to Your Membership Sites, Webinars and Sales Letters)
Welcome back to the Robert Plank Show, tune in today to discover:
What it means to "sell what you sell" (sell one thing for $97 as opposed to a maze of $17, $27, and $37 upsells), separate the "forest from the trees" (stop throwing out what's working just to build yourself back up to what you have now), and reduce that clutter (if you haven't used an item in 1-5 years, do you still need it?)
Why the knowledge taught in "Think & Grow Rich" (visualize), "4 Hour Work Week" (80/20), "Good to Great" (one thing), and "The E-Myth" (checklist) keep showing up over and over again
Why I re-did my blog post as the plain WordPress 2012 theme (and I'm happier with it than my previous "custom blog theme"
How all you need to have is an ugly website, then send traffic to it, then build a list and keep promoting to that list
Welcome our brand new sponsor Membership Cube who will show you how to get all your paid (and free) content up and running, how to get your copywriting (sales letter) done in a flash, then add all the upsells, dashboard, etc. that you want
Here are the questions I asked you in today's call -- but keep the answers to yourself!
Do you email every day?
Is all your content (i.e. podcasts or videos) "one take content?"
Do you have a payment button online where I can buy from you today?
Are you completing four daily tasks every day?
Do you publish one "piece" of content per week? (podcast, YouTube, pitch webinar, or webinar class) FACEBOOK does not count.
Join Membership Cube 3.0 to Claim Your
Membership Site Training, Plugins & Clones Now
Like the Robert Plank Show on Facebook
23:5211/08/2014
035: Alumni Pitch Webinars and Version Two
Listen to today's Robert Plank Show to discover the launch technique you can use whether you're making $100 per month or $100,000 per month from your online business at the moment, including:
the "fire and motion" most product launches forget about
the exact kind of pitch webinar you need to use to promote your products (teach long division and sell the calculator)
how to re-promote your existing products to pay your bills for years to come
how to avoid being stuck in "product creation" or "product launch" mode and still make money when you update your courses
And more! Please welcome our brand spanking new sponsor for this week: Membership Cube
Additional resources: Membership Cube (create that membership site), Webinar Crusher (pitch your products with webinars), Make a Product (self-publish on Amazon.com), Podcast Crusher (create your own podcast on iTunes)
Join Membership Cube 3.0 to Claim Your
Membership Site Training, Plugins & Clones Now
Like the Robert Plank Show on Facebook
40:5608/08/2014
034: Instant Content Creation Secrets (Eight Techniques to Get the Creative Juices Flowing)
Join us for today's exciting edition of the Robert Plank Show where we uncover AND discover:
what quickly beats stress and gets the creative juices flowing (hint: exercise)
what Napoleon Hill has to say about finding success when it comes to writer's block or anything else (hint: find people that have already done what we want to do, and copy what they did to get there.)
Forget what you learned in school about "writing" to impress your teacher
Help me in welcoming our brand new sponsor, Membership Cube (they will pay for your membership software out of their own pocket)
And our eight techniques to explode our creativity and churn out that content:
private label rights as a starting point
sales letter first -- combining things = creativity, problem/alternatives -> only solution
four milestones -- document your steps/notes
question that needs to be answered (title of this podcast) -- get angry and find a solution -- ask more than you need and cross out
WWHW each chapter (i.e. book)
RATGUM
video/audio instead of writing (you won't agonize about it)
enhancements: checklist, membership site, challenge, case study
RESOURCES
Membership Cube (create your membership site)
Make a Product (create your book and publish to Amazon)
Webinar Crusher (product creation with pitch webinars and webinar classes)
Email me at [email protected] for feedback or ideas for the next episode of the Robert Plank Show
So tune into the latest and greatest episode of the Robert Plank Show right now, and while you're at it, register for our upcoming membership training:
Join Membership Cube 3.0 to Claim Your
Membership Site Training, Plugins & Clones Now
Like the Robert Plank Show on Facebook
39:3607/08/2014
033: Membership Cube 3.0 (The Ultimate Membership Site Plan)
Membership sites! Check out the latest Robert Plank Show to discover:
the big two things our favorite Platinum student used to jump from 6 figures a year to 6 figures a month (answer: membership sites & webinars)
the exact tools to set it all up (WordPress, Wishlist Member, Video Player, WP Drip)
how to get a 4-part or 1-hour course out fast and then organize it with TablePress
how to stickify and gamify your site using WP Notepad and WP Kunaki (available inside Membership Cube)
This week's sponsor: Membership Cube (get your entire membership site online and making money) -- check out our rap about membership sites about 11 minutes 20 seconds in, you're going to love it
What services to use to ensure that membership site stays online: UptimeRobot, Plugin Dashboard, and Backup Creator
Join Membership Cube 3.0 to Claim Your
Membership Site Training, Plugins & Clones Now
Like the Robert Plank Show on Facebook
30:2806/08/2014
032: The Decline of Social Proof (Why You Should Value Money Over Blog Comments)
Tune in to today's Robert Plank Show to discover:
how you too can make your own set of rules (do whatever you want and still make as much money as you want)
how to "rise above being a geek" (a huge factor in those that make it and those that don't)
when social proof works against you (dangerous)
the 10/20/30 strategic reverse comment strategy to get a flood of blog comments
when you don't even want blog comments (like under this post!)
and more!
Join Membership Cube 3.0 to Claim Your
Membership Site Training, Plugins & Clones Now
Like the Robert Plank Show on Facebook
41:1005/08/2014
031: The Self-Recharging Bank Account (Use Facebook Ads & Retargeting to Create a Flow of Endless Leads & Sales)
True in to this episode of the Robert Plank Show where we talk about:
how to get a flood of traffic, leads and sales into your new or existing online business
what garbage traffic to avoid (also avoid: "split testing")
How to use what I discovered from Google AdWords ads to apply to any part of your business to turn on the traffic anywhere
Why the "old way" of Facebook advertising (fan pages and inviting friends) doesn't work, plus what to do when the only people clicking on your ads seem to be competitors "checking you out" instead of buying
the three-pronged "interests, retargeting, datafile" method that finally works when combined with a conversion pixel (explained in today's show)
Join Membership Cube 3.0 to Claim Your
Membership Site Training, Plugins & Clones Now
So tune in right now below... and while you're listening, be sure to register for our upcoming (Wednesday August 13th) free membership site training below:
Like the Robert Plank Show on Facebook
40:5504/08/2014
030: Three Proven Internet Business Models That Make Money (Amazon FBA, Fixed-Term Membership Sites, and Facebook Fan Pages)
Please listen to the latest Robert Plank Show podcast right away to discover three easy money making methods using the Internet:
Amazon FBA training: Dropship CEO
Fixed-Term Membership Sites: Membership Cube
Facebook Fan Pages: Setup a Membership Site
Like the Robert Plank Show on Facebook
Can you please leave a comment below and tell me: what is your favorite way of making money online? (it doesn't have to be one of the methods listed in today's show)
40:4908/06/2014
029: Productivity Hacks of the Ultra-Successful
Tune in to today's Robert Plank Show podcast to figure out how to get more in less time, enjoy what you do and easily get everything done that you need to make money... topics covered...
Are you Kanye West or William Shatner? (huge distinction in your marketing)
How to separate out your sparks, maintenance tasks, and money generating activities
The only time management system that's worked for me (hint: it involves throwing out your whiteboard and your to-do list)
The real secret to creating a lot of money making "stuff" (batching)
And more
"Productivity Hacks" FREE Report
Subscribe on iTunes - RSS Podcast Feed
Like the Robert Plank Show on Facebook
So be sure to listen to today's podcast episode and leave a quick comment below answering me this:
"What's your BEST productivity hack to get more out of your day?"
23:5327/04/2014
028: Copycat Marketing: It’s How Business is Done
Listen to the latest episode of the Robert Plank Show called "Copycat Marketing: It's How Business Is Done" -- I think it will help you if you've ever been stuck for creativity in your online business OR if you feel you've ever been copied... you'll also discover:
Why ideas are "memetic" and how you are guilty
How to shift your thinking into an abundance mindset and what it means to "already have stolen the TV"
The difference between mechanics and secret sauce copycats (when not to get offended)
How to be ready for it (because it's happened before and will happen to you in the future)
"Copycat Marketing" FREE Report
Subscribe on iTunes - RSS Podcast Feed
Like the Robert Plank Show on Facebook
Question for You Today: Where exactly is that "line" between ripping something off and modeling it?
I'd love your short (or long) opinion in the comments below... so go ahead and leave a quick one right now.
19:5929/03/2014
027: Productivity and Time Management (The Secrets to Following Through and Getting Everything Done)
Check out the latest podcast episode to discover the seven secrets to getting it all done:
Proper motivation
Stability versus maintenance mode
Let your neuroses and unhappiness work FOR you
Declutter
Avoid putting the horse before the cart
Acting versus reacting
Fear of completion & success
By checking out today's training right now you'll also discover:
How to avoid the trap of "having balls in the air" or "putting out fires"
The easiest way to ensure you'll finish what you start
How to avoid self-sabotage and actually enjoy everything you do
Simplify your life while putting in less hours and getting more done at the same time
And more!
"Productivity and Time Management" FREE Report
Subscribe on iTunes - RSS Podcast Feed
Like the Robert Plank Show on Facebook
So go ahead, click that play button and please listen to the Robert Plank Show below and answer me this one question...
Out of the 7 "secrets to getting it all done" (the numbered list above) which one resonated with you the most and when will you start implementing it?
20:0123/02/2014
026: Create Direct Response Sales Letters in Minutes Using Paper Template
If you too want to discover how to easily turn words into cash, make money out of thin air, and create wealth anytime you want just by setting up a simple one-page website, then this will be the most important podcast you'll ever hear... topics covered:
The most important "four step formula" you'll ever need to know to create ANY web page (to get people to do what you want)
Robert Plank's 7-part copywriting formula to get in done in SECONDS every time
The exact tool you'll use to "point and click" your way to success and online sales
"Create Direct Response Sales Letters" FREE Report
Subscribe on iTunes - RSS Podcast Feed
Like the Robert Plank Show on Facebook
Click the "play" button and be sure to leave a question or comment (3 sentences or less) relating to today's show... show me your direct response sales letter, ask me a question or share a tip about copywriting or about the Paper Template... do it now below...
36:2812/01/2014
025: How to Make Your First 1000 Dollars Online
Whether you haven't made your first dollar online yet OR you just want an extra boost for holiday money, pay off that vacation, end the year big and strong or hit the ground running for the beginning of next year, you're going to want to tune in and turn on to today's exciting, action-packed, and riveting program... topics covered:
Offline Marketing (the fastest way to generate a few thousand bucks)
Freelancing (often overlooked but easy and fun)
Local Businesses (just 10 of these equals a full-time income with zero upkeep)
Affiliate Marketing (this still works)
Information Products (long term and scalable)
"How to Make Your First 1000 Dollars Online" FREE Report
Subscribe on iTunes - RSS Podcast Feed
Like the Robert Plank Show on Facebook
Recommended Podcasts in Today's Show:
The Ray Edwards Podcast (Ray Edwards)
Lance Tamashiro Show (Lance Tamashiro)
Marketing In Your Car (Russell Brunson)
Internet Marketing Calls (Jason Parker)
Be sure to listen to the podcast and leave your questions and comments below this post right now. Here are some ideas for you:
Option #1: how YOU earned your first $1000 online (tell me your quick story)
Option #2: which of these methods did you like the best
Option #3: which of these methods do you think you might use?
By the way, if you want to make this how you did (or want to) generate your first $1 or $1 million, or you don't even want to give me the amount, that works too. Just give me your quick 1-2 sentence micro-story in the comments.
50:5214/12/2013
024: How to Backup, Clone and Protect Your WordPress Sites Using Backup Creator
Check out today's podcast to discover the must-have tool you need to have in your business to backup, clone and protect all your websites using just one plugin called Backup Creator...
Listen inside today's show to discover:
How to adjust your mindset to finish what you start (warning: the two questions I ask at the beginning may shock or offend you)
How to make websites fast
Why you'll save weeks of time with a rollback and staging area
How to make money setting up websites for offline businesses (in seconds) and generate instant cash flipping your sites (virtual real estate)
And more
"Backup, Clone & Protect Your WordPress Sites" FREE Report
Subscribe on iTunes - RSS Podcast Feed
Like the Robert Plank Show on Facebook
Check out today's episode right now by clicking the "play" button below...
Question for you below: Do you use Backup Creator? Or a backup and cloning tool? What's your best tip or small piece of advice for someone managing or building websites?
23:5802/11/2013
023: Become a Published Author This Week Using Kindle and CreateSpace
Check out this episode of the Robert Plank Show (podcast) where we discuss how you can become a self-published author this week using Kindle and CreateSpace. I've published six full-length paperback books using Amazon in just a few clicks by uploading a Word document and a cover graphic (designed by someone else for $5), and I honestly believe that for your business to survive long-term, you need a book to keep building your tribe and your list. Topics include:
The best way to discover your book's hook ("teaching" is not enough when publishing your book!)
What type of book is best for you (interview book, bathroom book, business card book, or sales letter book)
Secrets of the best selling book covers and listings
How to make that book completely unique in a way that no one else can copy it
How to generate more than enough content for your book in about an hour
How to promote your book once it's out there (this is what most people miss)
And more!
"Become a Published Author This Week" FREE Report
Subscribe on iTunes - RSS Podcast Feed
Like the Robert Plank Show on Facebook
Please click the "play" button below to listen and be sure to leave a quick comment. Help us get to 25 comments on this post and you not only make the Robert Plank Show continue, I'll post a transcript of today's episode.
01:00:0721/09/2013
022: Setup a Legitimate Online Business including an LLC, Support Desk and Membership Site
If you want to create a real internet business that you can use to generate income for yourself and your family, then you'll want to tune in to today's 25 minute episode of The Robert Plank Show which is called "how to setup a legitimate online business"... topics covered:
A simple way to minimize your taxes so you can keep the money you earn
How to create a membership site quickly to manage your members and create an automatic recurring income
Save time with a support desk and partial outsourcing
And more!
"Setup a Legitimate Online Business" FREE Report
Subscribe on iTunes - RSS Podcast Feed
Like the Robert Plank Show on Facebook
Be sure to click to listen to this episode right now and leave a quick comment.
25:1407/09/2013
021: Claim Unlimited Internet Advertising & Traffic (Free SEO and Paid PPC) to Deliver Hungry Visitors to Your Websites
If you've ever wanted to discover the secrets to getting a flood of visitors, optins, and sales to your website... then this will be the most important podcast episode you'll ever listen to!
"Claim Unlimited Internet Traffic" FREE Report
Subscribe on iTunes - RSS Podcast Feed
Like the Robert Plank Show on Facebook
Topics covered:
How to know your numbers (hint: whether an ad is profitable or leaking money)
The best free sources including email, SEO, social media, affiliate programs, forums, and more
The best paid traffic sources including pay per click, Bing, Google, ad networks, retargeting, and more
Click the "play" button right now to discover the best proven and untapped traffic sources, and be sure to leave a quick comment below to allow the Robert Plank Show to continue.
57:2731/08/2013
020: How to Quit Your Day Job and Become a Full Time Self-Employed Entrepreneur
There are no guarantees in life! And you don't know how much time you have left. That's why I think it makes ZERO sense to continue "getting by"... or running out the clock, or just trying to survive and just trying to make ends meet.
If you want to know exactly how I was able to quit my day job and become a full time self employed entrepreneur, then you're going to want to tune in to the latest and greatest installment of the Robert Plank Show...
"Quit Your Day Job" FREE Report
Subscribe on iTunes - RSS Podcast Feed
Like the Robert Plank Show on Facebook
Topics Covered Include:
How to shake off that scarcity employee mindset and embrace the entrepreneur abundance mindset by solving a big problem that people have, be proactive not reactive (quit on your own terms), break down YOUR problem into manageable chunks, and use your weaknesses & aggravations to get things done
How to manage your time and find that 1 hour per day to move your own business forward -- no matter how "busy" you already are
Develop the right habits to ensure you're moving forward everyday and never have to go back to any kind of hourly or salaried employment
How to always stay productive and conquer your own self-sabotaging inner game to instead live life on your own terms
Day Job Quitting Checklist
entrepreneur mindset (strategic, career, discipline, Plan B, mindset)
social support system (reason-why)
cashflow
money in the bank (safety net)
legitimacy (i.e. health insurance)
deadline to quit (urgency)
Finally, don't do what I did! I waited too long before quitting. I almost didn't quit and as a result, the last 5 years of my life almost didn't happen! Click the play button below to listen instantly and as always, let me know what you think.
01:00:4923/08/2013
019: How to Create an Email Followup System That Makes You Sales and Money on Automatic Pilot
Be sure to tune in to this edition of the Robert Plank Show...
"Create an Email Followup System" FREE Report
Subscribe on iTunes - RSS Podcast Feed
Like the Robert Plank Show on Facebook
You'll discover:
Why most "product launch systems" don't really matter and what to do instead
The best way to reach your audience right now
The best way to avoid email list decay
How you're leaving money on the table and how to extract the hidden money from your list right now
How to do it all effortlessly and in no time at all!
Related question for you: what's your best tip when it comes to sending out a quick email to your list?
47:2706/07/2013
The Worst Kept Secret of Internet Marketing: Email Every Day, Sell Every Day, Make Money Every Day
If you're struggling to make money right now, or you feel your business has plateaued and you're trying to get it back to where it once was... OR you're doing great and you want to do better...
"What's the most effective thing
you can do right now
to EXPLODE your business?"
Let me tell you three things that WON'T help... or at least, these aren't the answers I'm looking for...
It's not "expanding your social media presence" -- look, I created a LinkedIn group with the rest of them that's now just under 1,000 members. We've got a few Facebook fan pages for our business (plus some other niches) and a FB group where people login and post every day. Google+ Communities are too new for me. A Twitter account I never really use, 7k followers...
Writing a book? You should have one but there are more urgent matters you need to attend to...
Information product? The "perfect" home study course or membership site that took you 2 years of content creation to finish? Or a "steady stream" of 7 dollar products that make you 500 bucks each? Not so much...
The secret to consistent income is sending consistent emails consistently.
MEANING: Email Every Day!
I'm looking at 2,706 broadcast emails I've sent in the past 5 years alone and here's what I can tell you...
People are going to drop off your list no matter what you do (1% list decay every single day)
You can email for the same offer 45 days in a row and people will buy every single day (Newbie Crusher, Paper Template, Backup Creator)
You can expect a 2% clickthrough rate from your entire list every time you mail -- but you can mail 5-10 days in a row to get 10%-20% of your subscribers to click
Your subscribers are the hottest within the first 7 days -- so email every day when someone joins your list
I don't know how your business is doing personally (but I do care)... but if you plan on going to an offline event anytime soon, as this question to an internet marketer: "Where is your optin page and where can I join your list?" You probably won't get a URL as an answer.
Thinking back to some random conversation years ago. Someone asks me why webinar attendance was down industry-wide. He mailed to a webinar and only had 100 people register, only 33 showed up, he didn't make too many sales...
After some questioning, I realized he'd only mailed once. With a very uninteresting webinar title. At the last minute. He fooled me at first when he said his list was 50,000. I had to find out the hard way that "fifty thousand" included his Twitter followers, Facebook friends, YouTube subscribers... not the same thing.
Is Facebook eating all our lunch? Yes! Are email opens down, email clicks down, blog comments down once people get to the page? You better believe it!
Of course people would rather click the "like" button, share a 1-sentence post with friends, post a cute picture of a puppy, or get distracted by 1,000 other things on the page.
Here's another scary thought... I took an a forced optin page that converts at 42.9% to cold traffic, promoted it on Facebook... only a 1.29% optin rate! (direct linking on the news feed, running ads, placing inside a fan page iframe didn't make any difference... they ALL remained around a 1% optin rate)
It's like Facebook has turned our brains into BROWN SLUDGE!!!
So internet marketing as we know it is DEAD?!?
What's the solution? Is it to pack up your blog, pack up your website, shut down that sales letter, stop emailing, and move it all to Facebook?
No. Look, you might love Facebook a bunch, but it's "just another traffic source" just like EzineArticles is just another traffic source and AdRoll is just another traffic source and podcasting is just another traffic source!
Keep the email list, free gift, optin page, sales letter, keep sending broadcast emails and save your best emails into your followup sequence
Keep running ads and tracking your links so you know what converts and what doesn't
20:0129/06/2013
018: Setup Your Income Machine Including a Blog, Optin Page, Followup Sequence, Sales Letter, Membership Site, Traffic and More (That Makes Money While You Sleep)
If you've ever found yourself working too hard, spinning your wheels, and wondering if there was some "missing piece" to getting a passive automatic recurring income up and running, then this may be the most important podcast you'll ever hear. Click the "play" button right now to discover how to setup the entire income machine, including:
Step 1: Niche (not baby boomers, something more like "golf" or "self defense")
Step 2: Website (a real .com name containing your keyword)
Step 3: Optin Page (headline + 3 bullet points)
Step 4: Followup Sequence (at least 10 emails, one a day)
Step 5: Blog (update monthly)
Step 6: Sales Letter (one single call to action)
Step 7: Membership (doesn't mean recurring)
Step 8: Traffic (Facebook, AdWords, affiliates)
"Setup Your Income Machine" FREE Report
Subscribe on iTunes - RSS Podcast Feed
Like the Robert Plank Show on Facebook
Go ahead, check it out right now, and be sure to also leave your comments below.
45:2707/06/2013
017: Make Money Using Facebook Traffic, Ads and Fan Pages
Listen to today's exciting episode of the Robert Plank Show to discover...
Why your competitors are making more money than you (with less effort) and how to stop them in their tracks starting today
How most people market on social media the wrong way -- and how you can use it to multiply your business
The only three types of Facebook fan pages you'll ever create, and which one you'll use (sometimes more than one)
The exact steps we use to go from an idea to consistent Facebook leads and sales (easy repeatable process)
And more!
"Make Money Using Facebook Traffic" FREE Report
Subscribe on iTunes - RSS Podcast Feed
Like the Robert Plank Show on Facebook
Be sure to listen now and then join our Setup a Fan Page Facebook traffic training program if you haven't already.
What did you think of the podcast? Are you getting traffic from Facebook yet?
41:0301/06/2013
016: Use Video with Camtasia, FreeMind, PowerPoint, and YouTube to Make Money Online
Go ahead right now and check out the reason why I was able to quit my job, create a full time income and shortcut months into minutes by clicking the record button, showing a few things on my screen, clicking the "Save" button and turning it into money.
"How to Use Video to Make Money Online" FREE Report
Subscribe on iTunes - RSS Podcast Feed
Like the Robert Plank Show on Facebook
Topics covered...
How to create a video sales letter (plus the 3 things most video sales letters leave out)
Technical details (the software and hardware I use for everything from small tutorials to full blown products)
How to even turn scary things like "presenting webinars" into a total breeze and repeat the formula over and over again
How to personally connect with your best customers, clients, prospects, mentors, joint venture partners, and more!
Listen right now and leave a quick comment letting me know what you thought of this week's show. Comments will be closed after 50 comments, the transcript will be posted after 10 comments (although it may take a few days for the transcriber to deliver it for me).
31:3913/04/2013
015: Run a Webinar Class to Create Instant Products and Make Recurring Money Online Using GoToWebinar, Camtasia, and PowerPoint
If you want to make a nice bundle of money online in a short amount of time, without doing a lot of work, and help the largest number of your customers at the same time, then you need to run a webinar class. I started doing this in 2008 (the same year I bought my house), more than doubled my online income the following year AND quit my job just a few shorts months after I started doing webinars...
"How to Run a Webinar Class" FREE Report
Subscribe on iTunes - RSS Podcast Feed
Like the Robert Plank Show on Facebook
Do you like the sound of getting paid for a product before you create it? What about making $497 or $997 per sale instead of a measly $5, $10, or $20? Today we're going to cover how you can use this thing called a live webinar to create information products that make you money before you create them, as you create them, after you create them, and over and over again.
As someone who wants to make money from the information you have, this is the best, the fastest and the most profit-producing way to make money from your knowledge and create these things called information products. Topics covered:
The exact steps you need to take today to go from idea to a real life rapid product launch
The secret to modularizing your upcoming course (that way it's easy, fast, and fun for you to create -- PLUS your customers get quick and massive results from your training -- so they'll buy from you over and over again)
My personal secret to customer engagement, retention, and results that most product creators miss -- but now you have the secret weapon
How to run a webinar business so it doesn't take up any longer than 1-hour per week
Check it out right now! This is a "normal-length" episode so you can listen to it even if you're a hurry, this is perfect timing for you if you're sitting on the fence about joining our upcoming Webinar Crusher class and need one last thing to push you over the edge...
27:5630/03/2013
014: Generate Unlimited Content, Blog Posts, Articles, Sales Letters, Books, Reports and More, That Make You Money Forever
If you've ever had "writer's block", struggled to create that quick 3-minute video, 400-word article, or even a sales letter, print book, or quick email, then you need to tune into today's podcast where I reveal my BEST content creation formulas -- many of them only available (up till now) in my paid products!
"How to Generate Unlimited Content" FREE Report
Subscribe on iTunes - RSS Podcast Feed
Like the Robert Plank Show on Facebook
Topics covered:
How to go into a content creation frenzy any time you want and never deal with "writer's block" ever again
How to generate a flood of good ideas, unlock your creativity, and create a store (or "pool") of renewable content anytime you need it
How to achieve absolute focus and crank out as much content as you want, as quickly as you want
My exact content creation formulas for book chapters (W.W.H.W.), email marketing (P.A.I.N.T.), blogging (R.A.T.G.U.M.), and sales letters (A.I.D.A.)
Finding your hook (this is the most important part of content creation that most people overlook)
And SO much more that you're going to want to stop everything you're doing and listen in right away!
Important: Once this post gets 10 comments, I'll post the transcript for this episode. Once we get 50 comments, you will no longer be able to post so hurry up and leave your comments right now!
Hint: I recommend listening to the podcast in your iPhone or iTunes app, or clicking the "Play in a New Window" link and listening in a new browser tab, that way you can comment here while you're still listening.
01:01:2423/03/2013
013: Create and Sell Software on the Internet
If you've ever thought about creating and selling software in your niche but don't know a single line of code... or, if you've been wondering how to gain an advantage over your competitors (authors, speakers, coaches, and information marketer) then look no further to creating your own simple software.
"How to Create and Sell Software" FREE Report
Subscribe on iTunes - RSS Podcast Feed
Like the Robert Plank Show on Facebook
It's a lot easier, faster, and cheaper than you might think, and I want to tell you all about it in today's EXTENDED LENGTH edition of the Robert Plank Show. Topics covered:
The secrets of creating a "simpleware" 1-button solution to vaccinate your sales against your competition
Why you'll sell a lot more copies of your software product (hint: this works in any niche) compared to selling information (it's all about the live demo)
The four types of software ideas including: a better solution to an existing problem (webinar service that uses S3, Twilio transcription service), simplify an existing process (WordPress screen capture plugin), combine multiple solutions (WP Security plus, podcast creation app, Kindle/CreateSpace/Kunaki cover generator), add-on to your existing product (Setup a Fan Page fangate & artwork creator, WordPress desktop installer, content feed service)
How you too can create and sell your own software even if you can't code, no matter niche you're in... for example: real estate (mortgage calculator, listings tracker, geotargeted landing pages), weight loss (30 day meal plan, calorie counter, juicing log), self help (time management clock, mad libs productivity hypnosis)
How to create a software spec -- no matter what kind of software you're creating -- that forces you to make "tough" decisions early (in plain English), decide what platform (i.e. web-based membership site, WordPress plugin, Adobe Air, iPhone app), data structure, user stories, and limits your initial features (in a good way)
How to hire the right person to create your software including interview questions, the "whittling down" method, mini-projects, along with the exact "avatar" you'd want to hire in your business
How to launch your software product in a marketplace such as the Apple App Store Android Store, Clickbank, Download.com, etc.
And more!
Please listen and leave a comment below.
P.S. Any "unhelpful" comments about the length of the podcast, whether you do or don't like music in the podcast, whether you prefer PDF reports to podcasts, will be deleted. However, any positive OR NEGATIVE comments will be left here as long as they helpfully contribute to the conversation.
P.P.S. Once I get 10 comments on this post, I'll attach the PDF transcript for your personal reference.
01:16:4609/03/2013
012: Setup an Affiliate Program with Clickbank, Rapid Action Profits, WarriorPlus, and JVZoo
If you like massive viral traffic, building a huge following that you can't turn off or slow down even if you wanted to, multiply your sales and build your list faster than you ever thought possible, then you need to check out the easy steps involved with setting up an affiliate program in today's podcast.
"How to Setup an Affiliate Program" FREE Report
Subscribe on iTunes - RSS Podcast Feed
Like the Robert Plank Show on Facebook
Topics include...
The easiest way to get your affiliate program without a monthly or yearly fee
How to give away 100% of your product sales and still make money
How to sell your products on multiple storefronts
Making your affiliate go viral in just a few words
How to take your business to the next level and change it forever using a secret strategy almost no one else uses
Check out the button below to listen to the podcast now, and you know the deal... if you can leave at least 10 comments under this blog post, I'll also post the transcript! Leave 50 comments and the comments will be closed, so hurry up and add your two cents below right away!
33:2916/02/2013
011: Create Physical Information Products with Kunaki, CreateSpace, Kinkos & Lulu
Discover how to branch out into the real world and sell your information products as physical, high-ticket items!
"How to Create Physical Infoproducts" FREE Report
Topics covered:
How to publish short reports on the fly with Kinkos.com
How to upload a simple Word document to Amazon CreateSpace to become a published author
How to print workbooks and manuals on demand using Lulu
Instantly sell physical audio CDs or video DVDs using Kunaki and a few ultra low cost tools
And more!
You know how this works... get 10 comments on this post and you'll get the transcript in return.
Click Here to Join Podcast Crusher
Subscribe on iTunes - RSS Podcast Feed
Like the Robert Plank Show on Facebook
32:4501/02/2013
010: Setup a WordPress Blog, Write Content, and Become an Instant Celebrity
The latest podcast is below and it's all about setting up your blog and using it to build up your authority and social proof...
"How to Setup a WordPress Blog" FREE Report
Topics covered:
The real reason to setup a blog (it's not what you think!)
Why it's so important for you to register "yourname.com" and what to do if it's taken
How to install WordPress
The 60-second theme rule that's saved me tons of time designing my WP blog
The top 10 plugins to use
The 10 comment rule
And more!
Click Here to Join Podcast Crusher
Subscribe on iTunes - RSS Podcast Feed
Like the Robert Plank Show on Facebook
25:5913/01/2013
009: Setup Your Own Podcast and Get Your Radio Show Published on iTunes
I have a quick question. What if you could pick up a telephone and in just a few minutes broadcast your message to thousands of people or more? What if you could partner with Apple iTunes and publish your very own Internet radio show or podcast 100 percent for free?
"How to Setup Your Own Podcast" FREE Report
Pay close attention right now to discover how to create your own podcast and make more money in the process. Close down all windows and turn your speakers up for today's exciting installment of the Robert Plank Show.
Topics covered:
Why you need to be everywhere and how you can get everywhere on the internet (mostly for free)
Why trying to get rich selling $7 e-books is a surefire recipe for failure (and what to do instead)
The exact strategy of using "iTunes SEO" to multiply your traffic
How to sell without selling on a podcast
ID3 tags, PowerPress, iTunes, LibSyn, WordPress
How using Facebook plus a one-time $10 purchase keep your podcasting traffic growing steadily
Click Here to Join Podcast Crusher
Subscribe on iTunes - RSS Podcast Feed
Like the Robert Plank Show on Facebook
27:2231/12/2012
008: Get into the Entrepreneur Mindset and Become Productive Anytime You Want
Topics covered:
Inner & outer game
Problem with most self-help, personal development, and mindset training (plus what to do instead)
The one simple rule to life by when it comes to streamlining your business
How to stay productive every single day, enjoy everything you do AND finish everything you start
How to achieve (and maintain) instant focus using a simple piece of software
If I can get at least 10 comments on this blog post, post the transcript of this week's podcast as well!
Subscribe on iTunes - RSS Podcast Feed
"How to Get into the Entrepreneur Mindset" FREE Report
Like the Robert Plank Show on Facebook
34:4622/12/2012
007: Run a Webinar to Multiply Your Income and Profits
This is going to be the LAST episode of the Robert Plank Show unless I can get 10 people to comment on the post below responding to this week's episode. Topics covered:
The exact webinar service to use, and why you need to run it live, not pre-recorded
Why you REALLY want to run webinars this very week, if not sooner (and it's not the typical answer you think)
The danger of "no pitch" events and the real reason people allow them to hurt their business
How to pitch and close on webinars (this is much simpler and easier than what most others teach)
The simple 4-step formula to planning out any 1-hour webinar in just a few minutes
And much more!
Click on the links below to subscribe, listen, check out the transcript, comment, and enjoy...
Subscribe on iTunes - RSS Podcast Feed
"How to Run a Webinar to Multiply Your Income" FREE Report
Like the Robert Plank Show on Facebook
32:1808/12/2012
I Lost My Internet Connection! (What To Do When Everything Goes Wrong)
Chances are you've heard of at least one of the following things...
Murphy's Law: anything that could possibly go wrong, at the worst possible moment, will probably happen
Hope for the best and plan for the worst
There are some things you can control, and other things you can't, so you need to be smart enough to know the difference
I've run plenty of live webinars where the internet connection died part-way through. Pitches where the website simply wasn't working. Software demonstrations where the software simply didn't work in front of a crowd of hundreds of people.
What if you woke up one day and your PayPal or merchant account was shut down, and all the money you had inside was frozen? What if one day your website was down? Or your computer didn't start up and everything on the hard drive was lost?
Internet Connection = DOWN!
I was in trouble. I was set to run a 1-hour pitch webinar the next day (to an audience of hundreds of attendees) and my internet connection died. It wasn't the first time. There were about 2 drops of rain and my cable internet provider (Charter) lost its connection for a few hours at around 7pm one evening. No big deal.
I spoke with one of their operators, they told me there was an outage in my area and to wait for it to be fixed. I went to sleep, woke up, still no internet. Some digging on Twitter revealed a cable had been cut, many people in California from Redding to Los Angeles were without internet.
What was I going to do? Cancel the event? Have Lance fill in for me? Park my car in the McDonald's parking lot and use their free wifi to run a pitch webinar from my laptop in the car?
I posted this problem on Facebook with hours to spare. Different people had different ideas(things like "use an iPad to host the webinar" which didn't work) and the idea of buying a 4G hotspot came up a few times, but I didn't want to reset my data plan or get stuck paying an extra monthly bill.
Solution = 4G Hotspot
Finally, my friend Chris Garrett had a real answer... some providers (such as Virgin Mobile) sold 4G hotspots with no contracts. I drove to my local Target, they had phones only. I visited Walmart, and there I found a Verizon "Mifi" card.
I quickly checked their website, typed in my address and realized I had 4G LTE coverage (basically, broadband speed cellular coverage) in my house. You could buy these with no contract and no monthly fee for about $200 and pay as you go.
Two hundred dollars later and about 2 hours to spare, I bought this little black box, drove it home, plugged it into the power outlet, slid the SIM card in, called an 800 number, typed in the SIM card and I was ready to wirelessly connect to the internet...
Here's how the hotspot works, if you don't know. This little box acts as its own wifi network. You connect your computer, smartphones, iPad to it, and then it talks to these cellular carriers. I connected my computer to this wireless network, it had me add a credit card (so they could bill me) and in a few minutes, I was online.
Results & Total Cost
The webinar went great. The speed was about the same as my cable internet. It cost $60 for 3 gigabytes of usage (I used about all 3 gigs), no one noticed any difference in speed. A few hours after I finished the webinar, my cable internet access returned and I tucked the "mifi card" into my desk drawer.
At any point in the future, if I want to run a webinar and there's no internet, I can pull that out and I'll be back online instantly.
The real point is, there's always a way around any problem. I would have presented that webinar at a friend's house if I really had to. What's your excuse for not running a webinar? I only had to solve the problem that one time! If the issue came up ever again, I now know exactly what to do. I hope you now know as well.
07:3929/11/2012
006: Setup a Membership Site Today for Recurring Passive Income
Topics covered...
How to turn the specialized knowledge that you take for granted into a special "system" that others will pay big money for, over and over again, on autopilot
How to avoid the common mistake of creating a "tips, tricks, and articles" membership site and instead create a 4-part course that gets people from "point A" to "point B"
The REAL breakthrough when it comes to membership sites (big hint: you probably shouldn't charge your customers forever)
And more!
Subscribe on iTunes - RSS Podcast Feed
"How to Setup a Membership Site Today" FREE Report
Like the Robert Plank Show on Facebook
23:4424/11/2012
005: Write an Article in 6 Minutes
Topics covered in today's episode...
How to make a lot of money on automatic pilot by publishing digital e-books and letting your information products bring in traffic and sales for you
Re-write your brain to justify your prices, and charge what you're worth!
The easiest way to get links (backlinks) to your site
How to get into the article writing mindset so you'll actually have fun creating content
Why "conventional" article marketing hasn't worked for years (and what to do about it)
The exact formula I use to create articles in 6 minutes and some as fast as 90 seconds
Subscribe on iTunes - RSS Podcast Feed
"How to Write an Article in 6 Minutes" FREE Report
Like the Robert Plank Show on Facebook
01:01:3911/11/2012
004: Build an Email List of 1000 Subscribers or More in 7 Days
"How to Build an Email List of 1000 Subscribers" FREE Report
Topics covered...
How "real" money is made on the internet
How to create an "Aweber" autoresponder
Double opt-in vs. Single opt-in
RESOURCES OF THE DAY: ProvideSupport
Beating "chicken and the egg" syndrome
Subscribers, sublists, broadcasts, followups
Optin page: headline + 3 bullet points + call to action + form
Ethical bribes and how they're the fastest way to build a list
Traffic (Facebook, social media, articles, YouTube videos, affiliates)
THOUGHT OF THE DAY: are you emailing every single day?
Please let me know what you think of today's episode.
This week's listener shout-outs go to: Bryan Reid Bliss, A.j. Slivinski, Josef Mack, Oliver Ledinski, Tom Trush, Michael Cannon, Trevor Baret, Patt McGee, Annett Bone, Matthew Lee, Elvie Fandida Mones, Rakesh Singh, Simon Aktas, Jerold Johnson, Grigor Nalbandian, Les Martin, Kyle McGuigan, Christopher Duncan, Rocky Johnson, Masroor Tahreem, William Anzai, Joey Malit, Dustin Joel Olson, Tony Smith...
Also: Morgana Rae, Gabriel Machuret, Shane Massingham, Jonny Nastor, Stevie Knight, Marsha Anderson, Candace Fowler Chira, Tim Parker, Tuhin Hasan, Jason Tjoeng, Kalin Blagov, Clayton Mark Smith, Rob Anderson, Michelle Patterson, Sunil Dutt S, Greg Mah, Jeffrey Bush, Ellie Walsh, Jerry S. George, Julie Muller, Adi Vasile, Brian Petersen...
And let's not forget: David Doost, Kurt Scholle, Lance Tamashiro, Ann Moore, Scott Buendia, Donna Kim-Brand, Linette Montae Phd, Dana Sanders, Kerwin McKenzie, David Bibby, Neville Valerio, and Chet Rajani!
01:03:2527/10/2012
Armand Morin from Big Seminar, Success Leaves Traces, and AM2 Talks Internet Marketing, Offline Seminars, Software, Online Memberships and Masterminds
Robert: Right now we are talking to Armand Morin who I would think is probably the most successful internet marketer that I have ever met, or that I have ever heard of. He used to run the big seminar which was the biggest and longest running seminar in the United States.
He makes $20 million dollars a year. He has made over $100,000 million dollars online in sales. He's a great trainer, he does software, he does a MasterMind, he speaks on the stage. He has spoken from a 90 minute presentation and made $995,000 dollars in sales. We are going to talk to him today about how he got started, what he's doing and what he's doing right that you can apply in your own business today. What's up Armand?
Armand: Hey Robert, thank you very much for having me.
Robert: Glad to have you. On top of what I have already told everyone about you, what would you say that you do, pretty much?
Armand: I would say, really my business is divided into two different things. Number one is teaching people how to market their businesses online, and number two I would actually say that my business is simply the same thing, which is product development. Meaning, finding products that actually people want, and developing them either through our own team or having somebody else develop them for us, or developing a course to teach something that someone wants to know.
Robert: Software and courses?
Armand: Yes, pretty much.
Robert: I think the first way I heard of you was you had a piece of software called E-Book Generator.
Armand: Yes.
Robert: Can you tell us a little bit about how that came to be, and about all that software you ended up making?
Armand: Yes absolutely. E-Book software is actually the very first software that I actually created. I don't even know what the date was, but it was a long time ago. Let's put it this way, it was in the 90s, I think it was. What happened was, I was going to create an E-Book, in fact there was a book that I had for many years, I think I had it for about 8 years called Take Online Payments. What had just happened, just to kind of give you a little bit of background, is that I had my Merchant Account taken away from me. We had this big launch, when I first got start in the world of Internet Marketing where we did $4.2 million dollars over the course of 12 weeks. This was at the time when no one has ever thought of actually doing something like that. What happened was they pulled my Merchant Account away.
To make a long story short, I was stuck without a Merchant Account. Now at that point I had proven to myself that the internet worked, so I decided to figure out a way to process credit cards online without a Merchant Account, and I discovered something called third party payment processors, which is today, most people would think of things like PayPal or Two Check Out, or Alert Pay, or Click Bank even. And those are the most popular ones today. But at that time, no one had ever heard of any of these companies, and I discovered there are a lot more. There's actually, I found over 80 companies, and so I took this information and found that a lot of people were searching for this too, so I decided to write an E-Book.
The problem was, in order to write an E-Book I needed some kind of software to compile this E-Book together. And at the time, PDFs weren't really the main type of E-Book out there. I know this may seem odd to people now, but at one time PDFs weren't the most popular type of E-Books out there. There was basically what is called E-Book software which would take, essentially a web page and compile a bunch of web pages together into a single EXE file, kind of like a software file, and it would have it's own browser where you could scroll through the web page, and that is really what the software really does.
In this process, I bought the first E-Book software and it did almost everything I wanted it to do. Then I bought the second E-Book software and it did almost, again.
32:3324/10/2012
003: How to Create an Information Product in 48 Hours and Sell 1000 Copies
If you'd like to explain something once (in a few minutes to an hour) and get paid over and over again, have fun doing it, stop trading your time for dollars and start trading your brain for dollars, then you need to create an information product. You need to use your information business to either function as its own passive autopilot income or to build up your service-based active income.
"How to Create an Information Product" FREE Report
Topics covered:
What's a typical day or week like for me?
PRODUCTIVITY TIP OF THE DAY: do it because you WANT to
The "WWHW formula" for instant product creation (Why, What, How, What-If)
How you'll always win finding a common need plus a hungry crowd
The "1 product 1 solution" strategy that never fails
How to create a PDF report, how-to videos, a live webinar class, or membership site using simple repeatable systems
THOUGHT OF THE DAY: are you leaking content out your ears yet?
Click Here to Subscribe to
"The Robert Plank Show" on iTunes
RSS Podcast Feed
Right Click and Save This Episode as An MP3
Like the Robert Plank Show on Facebook
01:07:4813/10/2012
002: Sell Anything Using the Magic of Copywriting
You're going to want to listen to this podcast right away because it explains everything you need to know about saying (and doing) the right things to make money right away and start making money immediately...
it's ok to be a sales person and there's a way easier approach to what you're doing now
how to use "speed copy" to crank out any sales letter in minutes
how to craft an irresistible offer
PRODUCTIVITY TIP OF THE DAY: 4 daily tasks
Contact me at [email protected] to be on the show (or have me on your show)
The "newbie crusher" system to get your business online right away
The "100 articles in a day" system enjoy creating unlimited content
What to sell and what to give away?
AIDA (the everything formula)
The secret to killer headlines that get people tripping over themselves to buy
How to craft an irresistible offer
THOUGHT OF THE DAY: who are you talking to?
Please listen to it right now, subscribe on iTunes and 5-star rate it and of course let me know what you think.
Subscribe on iTunes - RSS Podcast Feed
"How to Sell Anything Using the Magic of Copywriting" FREE Report
Like the Robert Plank Show on Facebook
01:01:0929/09/2012
001: Start an Internet Business on Autopilot
I'm starting my own podcast (which means an online radio show) and the first episode is called "How to Start an Internet Business on Autopilot." Topics covered:
why internet marketing?
webinars & membership sites
how to build a real business you can be proud of
how wake up to a pile of money every morning
return of podcasting & blogging
THOUGHT OF THE DAY: why slow down?
programming & systems (100 articles)
interview me on your show, be a guest on my show, or just ask a question
strategies vs tactics
niche, optin page, sequence, sales letter, membership site, blog
Click Here to Subscribe to
"The Robert Plank Show" on iTunes
RSS Podcast Feed
01:00:4015/09/2012