The sheer volume of data in e-commerce can be overwhelming, especially when you’re constantly trying to keep up with shifts in platforms, advertising strategies, and pricing models. It can feel like you’re always adjusting to new trends or technologies, which makes it tough to stay focused on what truly matters for your business. Sorting through all this information and figuring out what’s most relevant can take up a lot of mental energy, leaving you wondering if you’re missing something crucial. Mike Danford is an expert behind Adverio, a company that specializes in helping e-commerce brands solve the difficulties of large-scale catalogs and unlock their full growth potential. With a deep understanding of data analysis and the strategic application of AI, Mike has developed a proven approach to reviving underperforming products and driving sustainable revenue growth for his clients. Today, Mike Danford shares his insights on the importance of cleaning and presenting data in a meaningful way, as well as capitalizing on AI to empower e-commerce teams and make more data-driven decisions. Stay tuned! Resources Adverio: Amazon Ad Agency USA & Omni-Channel Growth Partner Adverio on Facebook Mike Danford on LinkedIn

Navigating the economic landscape today can be incredibly challenging, with complex market dynamics, inflation, and global uncertainties creating a constantly shifting environment. Identifying the right investment opportunities for a business involves weighing risks against potential returns in a setting where trends evolve rapidly. Many companies find themselves drawn to emerging areas like technology and sustainable initiatives as they search for stable growth paths. In this context, balancing optimism with caution becomes crucial, as businesses aim to remain adaptable and resilient amid economic fluctuations. https://www.youtube.com/watch?v=PdAiRROf2Zs Nic DeAngelo is the President of Saint Investment Group and a seasoned real estate investor and finance expert, known as the "fixed income GOAT" (greatest of all time) in the industry. With a $206 million portfolio, he has built a reputation for fusing economic foresight and real estate prowess to deliver value-driven insights to his audience. Today, Nic discusses a range of topics, including the current economic landscape, the importance of viewing business through an economic lens, his unique real estate investment strategy, and the critical role of marketing and growth in driving business success. Stay tuned! Resources Nic DeAngelo on LInkedIn Saint Investment Group: Trust, Transparency, and Stability. The New Era of Real Estate Investing

It’s easy to feel lost among the noise of constant ads, emails, and social media posts especially in today’s world. While digital channels are essential, many businesses overlook the power of direct mail, which, in an age of digital overload, can actually cut through the clutter and make a memorable impact. Direct mail’s tactile nature and personal touch can help you stand out, especially when paired with data-driven insights to target the right audience. When used creatively, it’s not outdated—it can be a powerful tool for complementing your digital strategy and building a more well-rounded marketing approach. https://www.youtube.com/watch?v=fQYa7vanbiU Wilson Zehr is an experienced technology entrepreneur and academic who has founded six tech startups and raised over $60 million in venture capital. He is the founder and CEO of Cendix, with its front-end service called Zairmail, which offers the fastest, easiest, and most reliable way to send direct mail using the US postal service. Today, Wilson discusses the continued importance of direct mail in the marketing landscape, highlighting its unique benefits and the strategies that have helped his clients achieve remarkable success. Stay tuned! Resources Speedy by Zairmail: Makes it Easy to Send Single Letters and Direct Mail Campaigns to Your Customers, Clients, and Prospects Zairmail: Direct Mail Marketing Letter. The Fastest & Easiest Way to Send Mail. Cendix: Web-to-Print Technology That Delivers Wilson Zehr on LinkedIn

The "cookie apocalypse" has definitely thrown a wrench in how marketers track and measure their efforts, making it harder to get a clear picture of performance across multiple channels. Relying on outdated metrics or siloed data often leads to fragmented insights that don't reflect the full impact of campaigns. To adapt, it's crucial to focus on building a more integrated and privacy-conscious strategy, using first-party data, and leveraging advanced attribution models that can give you a better view of the customer journey.  https://www.youtube.com/watch?v=103zKPRdajI Jeff Greenfield is an experienced entrepreneur, advisor, and disruptor in the marketing industry. With over three decades of expertise in strategy, growth, and marketing leadership, Jeff is the co-founder and CEO of Provalytics, an AI-driven attribution and measurement solution. Today, Jeff discusses the challenges of the "cookie apocalypse" and the need for marketers to adapt to new privacy-focused advertising strategies. He emphasizes the importance of shifting focus from last-click attribution to a more comprehensive understanding of the customer journey, where impressions and awareness play a crucial role in driving long-term success. Resources Provalytics: AI-Driven Attribution For A Privacy-First World Jeff Greenfield: Marketing & Measurement Leader Jeff Greenfield on LinkedIn Provalytics on Facebook

There are so many moving pieces to manage when launching a podcast—planning content, recording, editing, promoting, and engaging with listeners. It’s easy to feel overwhelmed, especially when you’re striving to stand out in a sea of shows. Success often comes from finding a clear niche, staying consistent, and connecting with your audience authentically. Breaking down tasks into manageable steps and focusing on building a loyal listener base can help transform those initial challenges into a steady growth journey for your podcast.  https://www.youtube.com/watch?v=onM6VivHEWw Traci DeForge is a pioneer in the podcast consulting and production industry. With over 20 years of experience in broadcast radio and business development, Tracy recognized the untapped potential of podcasting and launched her own show in 2015. This led her to create Produce Your Podcast, a premier agency that supports businesses in leveraging the power of audio to grow their brands and drive profitability. Today, Tracy shares her expertise on the evolving landscape of podcasting. Stay tuned! Resources Produce Your Podcast: A Podcast Production Company. An Industry Leader in Full Service Podcast Production Since 2016. Traci DeForge on LinkedIn Traci DeForge on Facebook Journey to There Podcast by Traci DeForge on Spotify Podcasts

Entrepreneurship can feel like an uphill climb, especially when you’re trying to gain traction in a fast-paced business world. It’s common to face skepticism from others, and financial hurdles can add extra pressure. Building a dream often means staying resilient in the face of doubt, learning to adapt quickly, and finding creative ways to manage resources. Despite the challenges, staying focused on your vision, seeking support from like-minded individuals, and celebrating small wins along the way can help you maintain momentum and keep moving forward.  https://www.youtube.com/watch?v=brCQLwIi-xU Nick Kraus is an accomplished entrepreneur and the founder and CEO of Kraus Marketing, an award-winning agency known for its exceptional marketing strategies and creative solutions. He is also the author of the book, “The Sharkbite Method: A Killer Digital Marketing Strategy.” With over a decade of experience in the industry, Nick has built a reputation for his ability to help businesses of all sizes navigate the ever-evolving business landscape and achieve their goals. Today, Nick shares insights into the founding and growth of Kraus Marketing, including the challenges he faced during the Great Recession and the strategies he employed to overcome them. Stay tuned! Resources Kraus Marketing: Award-Winning NJ Digital Marketing Agency. Make a Brand Impact. Nick Kraus on LinkedIn Kraus Marketing on Facebook The Sharkbite Method: A Killer Digital Marketing Strategy by Nick Kraus & Kelsea Cap on Amazon

Adopting AI thoughtfully is key to balancing innovation with quality and maintaining that human touch customers value. AI can streamline tasks and personalize customer interactions, but over-reliance can risk making engagements feel impersonal. The most successful approaches often blend AI with human insight, where AI handles repetitive tasks or data analysis, freeing up human team members to focus on creativity, relationship-building, and nuanced decision-making.  https://www.youtube.com/watch?v=-cQso7HsPlI Courtney Baker is the CMO of Knownwell, a company that provides AI-powered intelligence solutions for professional service firms. She is also the host of the AI Knowhow podcast, where she explores the deployment of AI in business. Courtney has led the transformation of a personality-driven brand into a product-led one, and now she is focused on helping organizations leverage AI to elevate their customer relationships and operational efficiency. Today, Courtney discusses the exciting potential of AI to transform businesses, particularly in the professional services industry. Stay tuned! Resources Knownwell: AI Platform Company for Client Intelligence. Spot At-Risk Clients Before It’s Too Late. Courtney Baker on LinkedIn AI Knowhow Podcast on Apple Podcasts

Many people feel overwhelmed by the world of investing, often unsure where to start and intimidated by the sheer complexity of financial markets. The fear of making the wrong move or missing out on opportunities can leave people feeling like they’re falling behind financially. Building wealth doesn’t have to be complicated, though—it often starts with simple, consistent steps, like learning basic investment principles or setting small financial goals. https://www.youtube.com/watch?v=YTn_MO62Nlg Jason Schappert is a seasoned entrepreneur who has successfully bootstrapped his way to an eight-figure business exit. He has been involved in various industries, including aviation, and has a passion for teaching and sharing his financial knowledge with others. Today, Jason discusses his latest venture, Moo.la, an AI-driven stock scoring and decision engine aimed at helping the next generation of investors achieve financial freedom. Stay tuned! Resources Moo.la: Unlock the Power of Your Paycheck with Moola's Magic Jason Schappert on Facebook Jason Schappert on LInkedIn

Sometimes businesses unintentionally miss out on reaching their full customer base by overlooking key factors like accessibility, personalization, or niche markets. Potential customers might be passing by simply because the messaging doesn’t resonate, the website isn’t mobile-friendly, or the brand hasn’t yet tapped into segments that would find real value in its offerings. Taking a step back to analyze who might be left out can open new doors for growth. https://www.youtube.com/watch?v=xo3lvXIcCdk Chad Sollis is the CMO of AudioEye and a seasoned marketing and product leader with over two decades of experience in driving business growth and innovation across various industries. As a data-driven executive, he has helped multiple companies scale from $30 million to $3 billion in annual revenue and execute successful IPOs. Today, Chad Salas discusses the importance of aligning marketing and sales teams, the evolution of omni-channel marketing strategies, and the benefits of creating meaningful and accessible digital experiences for all users, including those with disabilities. Stay tuned! Quotes “What fires me up is my love for growing businesses—and doing it in a meaningful, profitable, and efficient way.” - Chad Sollis "The single most important thing you can do is understand your audience—understand your buyer." - Chad Sollis “There is no silver bullet for digital accessibility, but there is a gold standard. That is to make the internet more accessible and create equality across all digital experiences.” - Chad Sollis Takeaways 02:41 Aligning marketing and sales teams early in the process is crucial for driving business growth and revenue. 05:07 Understanding your target audience's behavior and where they consume information is essential for an effective omni-channel marketing strategy. 10:39 Providing a meaningful and accessible digital experience can unlock a significant customer base, up to 25% of your audience, who have disabilities. 19:54 Continuous testing and optimization of marketing efforts, tailored to specific audience segments, can lead to substantial conversion rate improvements. 29:16 There is no single "silver bullet" solution for digital accessibility, but a comprehensive, three-pronged approach is the "gold standard" for making the web more accessible. Resources AudioEye: Web Accessibility Platform for Businesses of All Sizes Chad Sollis on LinkedIn

It’s frustrating to drive traffic to your website and still see low conversion rates, especially after investing in ads and other traffic sources. Often, the issue isn’t just about getting visitors but about ensuring they feel engaged and supported once they’re on the site. Things like clear calls-to-action, a smooth user experience, and compelling, targeted content can make a big difference in helping visitors take that next step. Sahil Patel is the CEO of Spiralyze, a leading predictive CRO agency that specializes in data-driven landing page optimization. With a proven track record of helping B2B SaaS companies increase their conversion rates by a minimum of 30%, Sahil has become a sought-after expert in the field of conversion rate optimization. Today, Sahil discusses the common challenges faced by Chief Marketing Officers (CMOs) in customer acquisition and the importance of optimizing landing pages to make the most of existing website traffic. Stay tuned! Resources Sahil Patel on LinkedIn Spiralyze: PREDICTIVE CRO AGENCY FOR B2B SAAS. Convert 30% more in 90 days. Guaranteed.

Scaling a business as a founder or CEO brings its own unique set of challenges, especially when it comes to building a high-performing team. Balancing rapid growth with maintaining the company culture can be tricky, and motivating a team through the ups and downs of expansion often requires more than just good management—it calls for clear vision, trust, and open communication. Founders frequently find that, as they scale, letting go of certain responsibilities and trusting others to lead becomes essential. Leandro D'Elia is the Fractional CFO of Eightx, a company dedicated to helping founders, boards, and CEOs scale their businesses with more cash and less stress. With his extensive experience in leadership and team building, Leandro has developed a unique approach to empowering teams and driving sustainable growth. Today, Leandro shares his insights on the importance of surrounding yourself with intelligent people, setting aside one's ego, and developing responsible and accountable team members. Stay tuned! Resources Eightx: Scale Your Company With More Cash And Less Stress Leandro D'Elía on LinkedIn

For many entrepreneurs, hitting a plateau in income or personal growth can feel like running in place, especially when burnout and mindset blocks creep in. These money and mindset barriers often lead to self-sabotaging habits—procrastination, overworking, or doubting your own worth. Limiting beliefs around money or success can hold you back, making it hard to reach the next level. Breaking through usually requires taking a step back, addressing these beliefs directly, and maybe even seeking support, whether through mentorship or mindset coaching, to build a more sustainable and fulfilling approach to growth. Abi Levine is the Founder and CEO of Millionaire Mindset Mastery, author of "Become A Money Magnet Journal" and a money mindset manifestation coach who has helped her clients achieve remarkable success, with some seeing a 500% growth in their businesses and over $1.5 billion in extra income. Abi's unique approach combines the worlds of science and magic, providing a practical, trackable method that doesn't require specific belief systems.Today, Abi discusses her process of helping clients identify their goals and the underlying reasons behind them, as well as the importance of addressing the neural networks in the brain that support limiting beliefs. Stay tuned! Resources Abi Levine on LinkedIn Abi Levine on Facebook Abi Levine: Live Life on Your Terms Become A Money Magnet Journal: Heal your money mindset blocks with just 5 minutes a day by Abi Levine on Amazon

The constantly changing marketing landscape can indeed feel overwhelming, with new platforms, algorithms, and consumer behaviors emerging all the time. It's easy to question if your campaigns are really hitting the mark, especially when trends shift so quickly. Many businesses find themselves relying on metrics that might not capture the full picture of engagement or long-term impact. James Harenchar is the President and CEO of Response Marketing Group, a consumer data-focused marketing agency based in Richmond, Virginia. With over 38 years of experience in the industry, James has witnessed the dramatic evolution of marketing channels, from traditional methods like direct mail and telemarketing to the digital landscape of today. Today, James shares his insights on the importance of response attribution and measuring return on investment (ROI) across various marketing channels. Stay tuned! Resources Claim your EXCLUSIVE OFFER for Marketer of the Day Listeners! Response Marketing Group: Enhanced Customer Engagement With Relevance & Personalization Response Marketing Group on Facebook Jim Harenchar on LinkedIn

Being in a car accident can be a disorienting experience, and the aftermath often adds layers of stress. It's common to feel uncertain about your rights, especially when navigating insurance claims and understanding what’s fair compensation. Insurance companies, while helpful in theory, sometimes make the process feel confusing or even frustrating. Knowing a bit about your legal rights and having a trusted source for guidance—whether it’s a lawyer or a knowledgeable friend—can really ease some of that overwhelm and help you feel more in control of the situation. Lem Garcia is the founder of Lem Garcia Law, a highly successful personal injury law firm based in Southern California. With over a decade of experience, Lem has built a reputation for providing exceptional legal representation and unwavering dedication to his clients. Today, Lem discusses his passion for creating a law practice that serves as a helpful resource for the community, guiding clients through the complexities of personal injury cases, even if their matter does not directly align with his firm's expertise. Stay tuned! Resources Lem Garcia Law: West Covina Car Accident Attorney Lem Garcia Law on Facebook Lem Garcia on LinkedIn

Life's big challenges can make you question who you are and what you can do. These tough moments - whether from loss, health issues, or career problems - push you to look deeper at yourself. While it's not easy, this journey often helps you discover hidden strengths and better understand yourself. Adam Elnekaveh is the author of the deeply personal memoir "Rebuilding Adam: The Tragedy." After a devastating motorcycle accident left him with significant physical and neurological impairments, Adam faced an uphill battle to reclaim his life and identity. Today, Adam shares his inspiring story of resilience and determination, discussing the challenges he encountered during his recovery process. He talks about the importance of patience, gratitude, and the willingness to adapt to new circumstances, offering valuable insights that resonate with the universal human experience of facing adversity and finding purpose in the face of seemingly insurmountable obstacles. Stay tuned! Resources Rebuilding Adam: The Tragedy by Adam Elnekaveh on Amazon Adam Elnekaveh on LinkedIn Adam Elnekaveh on Facebook Adam Elnekaveh: Strive to Defy

Small-town athletes often put in extra effort to gain the recognition they deserve from top college programs. With persistence, determination, and natural talent, they rise to become some of the nation's top high school prospects. Their dedication opens doors to multiple offers from prestigious schools, setting them on a promising path toward basketball success and a bright future. Sears Wiredu is a rising basketball star hailing from Watford City, North Dakota. Despite the challenges of growing up in a basketball-sparse region, Sears has proven his mettle on the national stage, showcasing his skills at the prestigious Made Hoops East High School Academy. Today, Sears discussed his experience at the Made Hoops event, where he averaged 17 points and made the all-star team, competing against top prospects from across the country. He also touched on the process of getting invited to the event, the conversations he's had with college coaches, and his excitement for the upcoming junior season with his talented Watford City High School team. Stay tuned! Resources Made Hoops: MAXIMIZING ATHLETE'S DEVELOPMENT & EXPOSURE

The constant demands of modern life can quickly become exhausting, with a never-ending list of tasks and deadlines. Always focusing on what's next often leaves little space for personal downtime or moments to relax and recharge. In such a fast-paced environment, finding time for self-care and mindfulness is crucial to maintaining balance and overall well-being. https://www.youtube.com/watch?v=ixORNX_Ph_Y James Glassford is the author of “One Poet's Journey” and a retired physician who has found a deep connection with the natural world. Growing up in a small, isolated hamlet in the Far North, James developed a profound appreciation for the beauty and solace of the great outdoors. Throughout his life, he has explored the wilderness through activities like hiking and biking, finding that immersing himself in nature has a profound effect on his mental and emotional well-being. Today, James discusses his journey of self-discovery and the role that nature has played in his personal transformation. Stay tuned! Resources One Poet's Journey: A Picture Book of Poems by James Glassford on Amazon

It’s incredibly frustrating when your sales efforts aren’t yielding the results you want, especially when you’re putting in the time and energy. Sometimes it feels like you’re fighting an uphill battle, struggling to cut through all the noise and truly connect with your prospects. In today’s crowded market, standing out can be tough, but it might be a sign to revisit your approach and focus more on building authentic, meaningful relationships with your audience. https://www.youtube.com/watch?v=3tiGYZJpcdA Wes Schaeffer “The Business Fixer” is a business coach, host of “The Sales Podcast,” and the author of “It Takes More Than a Big Smile, a Good Idea & a Twitter Account To Build a Business That Lasts.” As an Air Force veteran, father of seven, and brown belt in Brazilian Jiu-Jitsu, Wes has a diverse background that has shaped his unique perspective on sales and entrepreneurship. Today, Wes shares his insights on the common misconceptions surrounding sales, emphasizing the importance of listening, asking the right questions, and providing genuine value to customers. Stay tuned! Resources Wes Schaeffer: Fix Your Messaging, Grow Your Sales, Live Life On Your Terms Wes Schaeffer on LinkedIn Wes Schaeffer on Facebook It Takes More Than a Big Smile, a Good Idea & a Twitter Account To Build a Business That Lasts by Wes Schaeffer on Amazon The Sales Podcast by Wes Schaeffer on Apple Podcasts

Being an entrepreneur can be an emotional rollercoaster, especially when imposter syndrome and self-doubt creep in. It’s easy to fall into the trap of comparing your progress to others, which often leaves you feeling like you’re not doing enough or falling behind. Building a business is a tough journey, and these feelings are incredibly common, but it’s important to remember that success looks different for everyone, and you're likely doing better than you think. https://www.youtube.com/watch?v=1cKf52-DCpI Natalyn Lewis is the Founder and CEO of Ascend EQ and the author of “What Are You Worth?” She is a serial entrepreneur who has built and sold seven companies over the course of her career and has dedicated her work to helping others develop emotional intelligence. Today, Natalyn shares insights from her own entrepreneurial journey, discussing the importance of understanding one's personal values and vision before starting a business. She emphasizes the need to avoid the trap of over-planning and instead focus on taking consistent, actionable steps towards a clear goal. Stay tuned! Resources Ascend EQ: The Leading Framework for Emotional Wellness Natalyn Lewis on Facebook Natalyn Lewis on LinkedIn What Are You Worth? by Natalyn Lewis on Amazon

Growing a brand on Amazon can be tricky, especially when you’re always trying to keep up with the latest trends and strategies. It often feels like a never-ending race, and despite your efforts, profits can still take a hit. With so many moving parts—like product listings, reviews, and advertising—it’s easy to get lost in the noise without seeing the return on investment you hoped for. https://www.youtube.com/watch?v=evq9Er24PIQ Peter Eickholt is the VP of Operations at ROI Swift, a company that delivers results-driven strategies to help brands grow profitably on Amazon. With a deep understanding of the Amazon marketplace, Peter is passionate about guiding businesses to navigate the platform successfully and avoid common pitfalls. Today, Peter discusses the importance of optimizing product content and advertising strategies to drive both growth and profitability. He shares insights on common challenges faced by Amazon sellers, such as inefficient product pages and suboptimal packaging, and how addressing these issues can significantly improve a brand's performance on the platform. Stay tuned! Resources ROI Swift: Results-Driven Strategies for Your Amazon to Drive Profitable Growth Peter Eickholt on LinkedIn

Feeling unfulfilled in your career can be incredibly frustrating, especially when each day feels like a repetitive cycle of disengagement and monotony. It’s tough when your work no longer excites or challenges you, leaving you questioning if this is where you're meant to be. Sometimes, that sense of stagnation is a sign it’s time to explore new opportunities or make changes that can reignite your passion and sense of purpose. https://www.youtube.com/watch?v=y2cwFNGsBPI Rich Salon, the “HR Guy,” is a seasoned Human Resources leader, the author of “Career Trust: Fifty-Two Doses of Reality To Help You Find Career Fulfillment,” and a career transition coach who has dedicated his life to helping people find fulfillment in their work. With extensive experience in leadership roles at major companies like Home Depot, Circuit City, Penske, and Lowe's, Rich has a deep understanding of the challenges and opportunities facing today's workforce. Today, Rich shares his insights on the importance of moving beyond just employee engagement and striving for true career fulfillment. Stay tuned! Resources Rich Salon on LinkedIn Rich Salon on Facebook Career Trust: Fifty-Two Doses of Reality To Help You Find Career Fulfillment by Rich Salon on Amazon

It’s intriguing to think about the hidden forces that might shape the world behind the scenes, especially when it comes to secret societies and the mysteries surrounding their influence. The idea that powerful groups operate in the shadows, driving certain agendas, can spark both fascination and unease. Whether it’s through conspiracy theories or historical accounts, these organizations have long captured our imaginations, raising questions about how much control they really hold over global events. https://www.youtube.com/watch?v=BpEggGQdErk Herman Hearl is the author of the book "Zion: World Order," a captivating exploration of the hidden world of secret societies and their sinister agendas. Drawing from his own personal experiences with being targeted by these clandestine groups, Herman weaves a thrilling narrative that blends fact and fiction, shedding light on the occult origins and true intentions of organizations like the Freemasons, Illuminati, and Zionists. Today, Herman Hearl discussed his book's premise, which delves into the 200-year-old ideology driving these secret societies, their pursuit of power and control through wars and criminal activities, and his own harrowing journey of escape and resistance against their machinations. Stay tuned! Resources Herman Hearl: Zion: World Order Zion: World Order on Amazon

It’s so common for small business owners and entrepreneurs to feel overwhelmed by the never-ending marketing tasks required to stay relevant online. Between managing social media, writing fresh content, and keeping your website up to date, it can feel like there’s just not enough time in the day. Marketing in the digital age is fast-paced, and without a team to delegate to, staying on top of everything can easily become a challenge. https://www.youtube.com/watch?v=vdurGsJ5F8M Adam Nathan is the visionary CEO behind Blaze.ai, a groundbreaking AI-powered marketing platform that is leveling the playing field for small businesses and solo entrepreneurs. As the leader of a company on a mission to make AI accessible to the "teams of one" that power the global economy, Adam has deep expertise in solving the unique challenges faced by small business owners who struggle to keep up with the demands of modern marketing. Today, Adam discusses the power of AI and how it can be leveraged by small businesses to level the playing field against larger competitors. Stay tuned! Resources Blaze.ai: Make Great Content as a Team of One Adam Nathan on Facebook Adam Nathan on LinkedIn

As an expert or entrepreneur, it can feel disheartening when your voice doesn’t seem to stand out or you're finding it hard to establish credibility in your field. You may notice others gaining visibility through opportunities like podcast features and wonder if you're being left behind. It’s tough when you want to share your knowledge but aren't sure how to access these platforms. https://www.youtube.com/watch?v=slzdDQPIMvg Mitko Ivanov is the host of “The Pam Pum Experience” podcast and the founder and CEO of Pam Pum, a fractional podcast placements agency that has helped over 170 experts and entrepreneurs secure placements on 1,800 podcasts. Praised for his ability to match "great minds" with the right podcast audiences, Mitko has cracked the code on leveraging the power of podcasting to help his clients build trust, authority, and brand awareness. Today, Mitko discusses the core services of Pam Pum, which include connecting experts and entrepreneurs with podcast guesting opportunities to create epic experiences and global impact. Stay tuned! Resources Pam Pum: The Podcast Guest Booking Agency You’ve Been Dreaming Of Mitko Ivanov on LinkedIn The Pam Pum Experience on Apple Podcasts

Getting your business found online can be challenging, especially with the constantly evolving landscape of SEO. It’s easy to feel frustrated when you're unsure about the latest trends or how to effectively implement strategies. Navigating these changes can make it tough to know where to start or how to get your business noticed. https://www.youtube.com/watch?v=X452fvFGZkE Nick Musica is the SEO mastermind behind Optics In. With over 15 years of hands-on experience, Nick has honed his expertise in helping businesses dominate their online presence and outshine the competition. Today, Nick discusses the fundamentals of SEO, including the importance of ranking on the first page of search results, understanding different types of search queries, and developing a comprehensive SEO strategy that encompasses technical optimization, content creation, and link building. Stay tuned! Resources Optics In: Get Ready To Be Found Nick Musica on LinkedIn When Search Meets Web Usability (Voices That Matter) by Nick Musica & Shari Thurow on Amazon

Staying true to yourself can be difficult when you’re faced with obstacles that challenge your resilience and values. It takes courage to balance strength with vulnerability, especially when you're dealing with tough situations. In moments like these, staying authentic is key, even when it feels easier to compromise. Showing both your strength and vulnerability not only helps you navigate these challenges but also inspires others around you. https://www.youtube.com/watch?v=vw4xLyN85Hg Carl H. Sharperson, Jr. is a true renaissance man and leadership expert. With a remarkable background spanning the military, corporate world, and personal triumphs over adversity, Carl has developed an unparalleled ability to help others overcome challenges and lead with authenticity. Today, Carl shares powerful insights on overcoming adversity, developing unbreakable resilience, the importance of communication and body language, and the keys to finding one's true purpose and helping others succeed. Stay tuned! Resources Sharp Leadership: Get Razor Sharp Strategies for Leaders Carl Sharperson, Jr. on LinkedIn Carl Sharperson, Jr. on Facebook Sharp Leadership: Overcome Adversity to Lead with Authenticity by Carl Sharperson, Jr.

As a law student, the pressure to land your dream job can feel overwhelming. It’s easy to get stuck in analytical thinking, weighing every decision and fearing that choosing one path might limit your options in the future. This kind of uncertainty can leave you feeling paralyzed, unsure of how to move forward or make the right career choices. https://www.youtube.com/watch?v=ID5EvGrr05E Adam Gropper is a best-selling author and career expert who helps law students land their dream legal jobs. Frustrated by his own struggles breaking into the legal field, Adam developed a proven 6-step process to navigate the job search and stand out to employers. Today, Adam discusses the importance of law students shifting their mindset from analytical thinking to a more action-oriented, employer-focused approach when it comes to career planning and networking. Stay tuned! Resources LegalJob: Propel Yourself Toward A Great Legal Career Or Partnership LegalJob on Facebook Adam Gropper on LinkedIn What They Don't Teach You in Law School | How to Get a Job: The Six-Step Process for Landing a Great Legal Job Even if You Don't Know Where to Start by Adam Gropper on Amazon

Building a brand can be exciting, but there’s often uncertainty about whether you truly own it. It’s not just about having a great logo or tagline; ownership involves securing trademarks, protecting intellectual property, and ensuring your brand’s identity is legally yours. Without proper safeguards, all the hard work in building your brand could be at risk. https://www.youtube.com/watch?v=q5eof3fJQb0 As a trademark expert with a remarkable origin story, Andrei Mincov has dedicated his career to arming entrepreneurs with the legal armor they need to protect their intellectual property. After successfully defending his father's music against a corporate giant like Samsung, Andrei realized the critical importance of trademarking - not just for defense, but as a strategic business asset that can increase valuation, enable licensing, and give brands a powerful marketing edge. Today, Andrei discusses the critical importance of trademarking for businesses of all sizes and explores the common misconceptions around intellectual property law, debunking the notion that trademarking is just a legal technicality. Stay tuned! Resources Trademark Factory: PROTECT YOUR BRAND TODAY Andrei Mincov on Facebook Andrei Mincov on LinkedIn From Faceless To Legendary: The Ultimate Insider's Guide to Intellectual Property for Coaches, Mentors, Trainers, and Consultants

Struggling to find the right connections and build momentum for a business can leave you feeling like you’re always one step behind. It’s frustrating to constantly chase leads and opportunities without gaining the traction you need. Building proactive strategies and meaningful connections is key, but it often feels elusive when you’re stuck in reactive mode. https://www.youtube.com/watch?v=jrXoTMkFsLE Dr. Alexa D'Agostino is an accomplished entrepreneur, fractional CMO, and CRO who has built over 15 multi-million dollar companies and achieved multiple successful exits totaling over nine figures by the age of 30, and the Founder and CEO of Thynkfuel Media. She has scaled over 400 client businesses to millions, generated over $6 billion in sales, and raised over $100 million for various ventures worldwide. Today, Dr. D'Agostino discusses her entrepreneurial journey, the importance of networking and building relationships, and her impact-centric businesses. Stay tuned! Resources Thynkfuel Media: We Fuel Your Company SO YOU CAN FUEL The ECONOMY Dr. Alexa D'Agostino: The Doctor of Marketing Dr. Alexa D'Agostino on LinkedIn

Navigating commercial real estate leases can indeed feel daunting, especially when dealing with experienced landlords. It's important to thoroughly understand the terms and potential hidden costs within the lease agreement. Seeking advice from a real estate attorney or consultant can provide valuable insights and negotiation strategies. https://www.youtube.com/watch?v=fskKWTAxtZo Scot Ginsburg is the Executive Managing Director at Hughes Marino. He is a commercial real estate expert with over 25 years of experience but he's not your typical real estate professional - Scot exclusively represents tenants, not landlords. Frustrated by the imbalance of power between landlords and tenants, Scot has made it his mission to level the playing field. Scot also authored the book, "It's Not All about the Rent: A Tenant's Guide to Cracking the Commercial Real Estate Lease." Today, Scot discusses strategies for tenants to navigate the complexities of commercial real estate leases, including lease restructuring, operating expense management, and proactive real estate management. Stay tuned! Resources It's Not All about the Rent: A Tenant's Guide to Cracking the Commercial Real Estate Lease Code on Scot Ginsburg on Amazon Hughes Marino: Tenant and Buyer Commercial Real Estate Advisory Services Hughes Marino on Facebook Scot Ginsburg on LinkedIn

Being a landlord or real estate flipper can bring its fair share of headaches and hassles. Managing properties, dealing with repairs, and handling tenant issues can quickly become overwhelming. It often feels like there's always something demanding your attention, making it hard to enjoy the rewards of your hard work. https://www.youtube.com/watch?v=aksSJPPz_es Tiffany Alexander is the Fund Manager of Aspen Sage. In this episode, she shares how she stumbled upon "note investing" - a method that lets you earn like a bank without the usual real estate hassles. Learn how buying discounted mortgage loans became Tiffany's ticket to easier profits and less stress. Whether you're a seasoned investor or just starting out, you won't want to miss Tiffany's practical tips for building wealth in real estate the smarter way. Tune in now to discover if note investing could be your key to financial freedom! Resources Aspen Sage: INVEST IN YOURSELF & BUILD THE FUTURE YOU WANT. Tiffany Alexander on LinkedIn Tiffany Alexander on Facebook

As a professional services firm, you're facing a unique set of marketing challenges that set you apart from traditional product or SaaS companies. The typical digital marketing strategies and tactics don't always translate, leaving you frustrated and struggling to stand out. How do you effectively market your expertise and high-value services in a crowded landscape? https://www.youtube.com/watch?v=EeZDKmRgYk0 John Miller is a marketing maverick on a mission to help professional services firms break free from the shackles of safe, uninspired marketing. As the founder of Scribewise, he's a true trailblazer in the world of thought leadership and demand generation for high-stakes industries like management consulting, IT services, and benefits consulting. Today, John discusses the unique marketing challenges faced by professional services firms and explores the key differences in the buying cycle, customer mindset, and marketing strategies required for success in the professional services space. Stay tuned! Resources Scribewise: We make professional services firms unignorable. John Miller on LinkedIn Playing It Safe Sucks: A manifesto for courageous marketing by John Miller on Amazon

Feeling stuck after reading self-help books that promise change but deliver little can be frustrating. It’s disheartening to invest time and energy into solutions that seem to fall short, leaving you trapped in familiar patterns. The cycle of disappointment can make it hard to believe in the possibility of real transformation. https://www.youtube.com/watch?v=wuBtKSiDflQ Mark Januszewski is a trailblazer in the self-improvement industry, challenging the status quo with his unique approach. As the author of "The Seven Laws of the Mind," he has cracked the code on why traditional self-help methods fail to create lasting change. Today, Mark discusses his unique approach to self-improvement, emphasizing the importance of understanding the subconscious mind. Stay tuned! Quotes “Once the subconscious accepts something, four billion synaptic connections fire in the subconscious mind simultaneously.” - Mark Januszewski "Everybody's a creative genius. That's a fact." - Mark Januszewski “Your life's a printout of what you actually believe, not what you think you believe.” - Mark Januszewski Takeaways 01:23 Traditional self-help books and methods often fail to create lasting change because they don't address the power of the subconscious mind. 03:29 Influencing the subconscious mind through repetition and affirmations during the theta state can help reprogram limiting beliefs and habits. 22:41 The Master Key System course teaches participants how to understand and harness the power of the subconscious mind to create the life they desire. 23:47 Replacing negative habits with positive ones is key to creating lasting change, as the subconscious mind is chemically addicted to certain emotional responses. 32:28 Everyone has greatness within them, but they must take responsibility and put in the work to unlock their full potential. Resources Mark Januszewski: The World's Laziest Networker Mark Januszewski on LinkedIn Mark Januszewski on Facebook The Seven Laws Of The Mind: Master Your Mind Master Your Life by Mark Januszewski on Amazon

Generating consistent organic traffic while keeping ad spend low can be a challenge many businesses face. The key lies in optimizing your content for SEO by focusing on relevant keywords and creating high-quality, engaging material that meets your audience's needs. Additionally, building a strong presence on social media platforms and encouraging user-generated content can enhance visibility and engagement. Over time, these strategies can help reduce the reliance on paid advertising and lead to more sustainable growth. https://www.youtube.com/watch?v=FqPW0DexjuU Shreya Banerjee and Paul Counts are the Co-Founders of MarketingCounts.com, a powerhouse duo who have generated over $100 million in revenue for their clients, and hosts of The Marketing Counts Digital and Social Media Marketing Podcast. Their unique expertise lies in helping businesses dramatically reduce their skyrocketing ad spend while simultaneously increasing profits. Today, Shreya and Paul discuss the timeless marketing strategies that are making a comeback, including the power of forums like Reddit and Quora, the importance of human-generated content and authentic engagement on social media, and their proven framework for reducing ad spend and increasing profits by optimizing the core foundations of a business. Stay tuned! Quotes “AI can't really have experiences, so Google added that to their ranking formula. You can use AI to provide a foundation, but you need to incorporate your own stories and experiences.” - Paul Counts "Consistency is key, no matter which platform you're using." - Shreya Banerjee “People are craving human interaction more than ever, so it's very important. I think that's always going to rise to the top, no matter what.” - Paul Counts “Google loves this because forums generate human-created content, so Reddit and Quora are getting a lot of traffic now. Many people have discredited those, chasing the new thing. But I'm saying, no—the forums are back; they just have different names.” - Shreya Banerjee Takeaways 01:14 Focusing on the fundamentals of marketing, like sales letters and retargeting, can be more effective than chasing the latest trends. 05:25 Engaging on forums like Reddit and Quora can be a valuable source of traffic and insights, as Google is prioritizing user-generated content. 11:49 Leveraging a combination of AI and human-generated content is more effective than relying solely on AI, as Google values authentic experiences and storytelling. 18:50 Consistent, intentional engagement on social media platforms is crucial for building authority and driving organic traffic. 22:48 Optimizing the foundation of a business, such as messaging, customer avatars, and conversion rates, can significantly reduce ad spend and increase profits. Resources Marketing Counts: Proven Marketing When It Counts! The Marketing Counts Digital and Social Media Marketing Podcast by Shreya Banerjee and Paul Counts Shreya Banerjee on LinkedIn Paul Counts on LinkedIn Shreya Banerjee on Facebook Paul Counts on Facebook

Establishing a successful e-commerce presence as a B2B business can be challenging. Transitioning to online sales involves navigating different dynamics compared to traditional B2B sales models. It requires adapting strategies to meet the unique needs of online buyers while maintaining the integrity of your business relationships and offerings. https://www.youtube.com/watch?v=rXpoisim41s Jason Greenwood is the go-to expert for B2B businesses struggling to establish a successful e-commerce presence and Host of THE ECOMMERCE EDGE Podcast. As the founder of Greenwood Consulting, a B2B e-commerce consultancy, he has over 25 years of experience helping brands expertly architect compelling digital shopping and brand engagement experiences. Today, Jason discusses his expertise as a B2B e-commerce consultant, helping legacy brands navigate the digital transformation by identifying their requirements, selecting the right technology, and guiding them through the implementation process. Stay tuned! Quotes “Travel early and often. Travel as much as you possibly can. It will improve your life in ways you cannot even anticipate.” – Jason Greenwood "E-commerce is now table stakes; it's an absolute expectation." – Jason Greenwood “What people call e-commerce is changing, especially in the B2B world. It’s not just the ‘Buy Now’ button; it’s a whole suite of digital services, and I think that’s critical.” – Jason Greenwood Takeaways 01:19 Identifying and focusing on underserved or overlooked market segments, like B2B e-commerce, can lead to significant business opportunities. 03:04 Providing a comprehensive, hands-on approach to guiding clients through digital transformation, from strategy to implementation, is crucial for success. 07:52 Understanding the unique challenges and pain points of legacy businesses is essential for a consultant to effectively support their digital evolution. 21:47 Structuring a podcast with recurring episode formats can help create a consistent, valuable content experience for the audience. 26:32 Embracing a digital nomad lifestyle and global travel can enhance personal and professional growth through increased empathy and cultural understanding. Resources Greenwood Consulting: B2B Digital COMMERCE Specialists Jason Greenwood on Facebook Jason Greenwood on LinkedIn

Struggling to make SEO and content marketing efforts pay off can be frustrating, especially when it feels like you're spinning your wheels. Creating content that doesn’t rank or convert can make it seem like your hard work isn’t yielding results. It’s challenging when strategies don’t seem to align with your goals or deliver the expected impact. https://www.youtube.com/watch?v=h3DkbOANvJE Steven Schneider is the Co-Founder and CEO of TrioSEO - the content marketing agency that helps businesses drive high-intent, organic traffic through strategic, bottom-of-the-funnel content. As a self-proclaimed "SEO nerd," he has a unique ability to transform even the most complex SEO challenges into a thrilling "video game" of sorts. Today, Steven discusses his approach to SEO, including the importance of patience, creating a content strategy with a 90-day plan, and the role of lead magnets and user experience in nurturing leads. Stay tuned! Quotes “SEO compounds over time, so the people who are good at it are those who are patient enough to see it come to life.” – Steven Schneider "The better you are at it, the more visitors you can attract. Over time, you develop an organic traffic machine that provides a steady flow of customers and leads." – Steven Schneider “People who get into business usually don’t have a multi-month time frame in mind; they have a multi-year horizon. So, invest in your company and your brand, because your competitors will if you don’t.” – Steven Schneider Takeaways 03:34 Patience and a long-term perspective are crucial for success in SEO and content marketing. 05:12 Creating a detailed, data-driven content strategy and roadmap is essential for driving consistent, high-quality results. 12:43 Providing a seamless user experience, with elements like lead magnets and author bios, helps build trust and convert website visitors. 18:08 Networking and being open to serendipitous opportunities can lead to unexpected, valuable business partnerships. 22:06 Leveraging AI responsibly, such as for editing and optimization, can enhance content workflows, but human-written, conversational content is key for ranking and engagement. Resources TrioSEO: Help growing businesses drive more traffic and qualified leads with SEO Steven Schneider on LinkedIn

Finding happiness and positivity amidst chaos and negativity can be challenging. The weight of the world’s issues can sometimes feel overwhelming, making it hard to stay upbeat and focused. Overcoming these feelings often requires intentional effort and finding small ways to cope with the surrounding challenges. https://www.youtube.com/watch?v=u4qoi0MfKgY Dr. Allen Lycka, host of the popular radio show "Live with the Famous Dr. AL," has overcome his own personal struggles, including a near-death experience and a misdiagnosis of ALS, to emerge as a beacon of hope and inspiration. Dr. Lykca emphasizes the importance of starting each day with gratitude, focusing on the small joys and blessings in life. He provides practical tips, such as identifying three things to be grateful for each morning, to help listeners cultivate a positive mindset and overcome the negativity that often permeates our daily lives. Today, Dr. Lykca shares his powerful strategies for living a fantastic life. Stay tuned! Quotes “Start with gratitude. Every morning, begin by listing three things you’re grateful for that day. Starting each day with happiness is essential, and happiness is a choice.” – Dr. Allen Lycka "You have to bring enthusiasm to every job you do, because you never know the stuff that's going to come out of it." – Dr. Allen Lycka “It's not what happens to you, it's what you do with what happens.” – Dr. Allen Lycka Takeaways 02:44 Start each day with gratitude by identifying 3 things you are thankful for. 06:16 Focus on what you can control, rather than worrying about things outside your influence. 13:14 Maintain enthusiasm and positivity in all your tasks, as you never know the positive impact they may have. 16:57 Continuously learn from others, including reading books and listening to experts. 23:43 Celebrate your achievements and successes, no matter how small. Resources Dr. Al Speaks: Transformational Speaker Dr. Allen Lycka: Empowering Individuals and Businesses to Live a Fantastic Life Dr. Allen Lycka on Facebook Dr. Allen Lycka on LinkedIn The Secrets to Living a Fantastic Life: Two Survivors Reveal the 13 Golden Pearls They've Discovered by Dr. Allen Lycka & Harriet Tinka on Amazon The Best of How To Live a Fantastic Life Podcast by Dr. Allen Lycka

Running a small business can feel overwhelming, especially when you're buried in the chaos and complexity of daily operations. It's easy to get stuck playing gatekeeper, managing endless administrative tasks that pull you away from focusing on growth and serving your customers. This constant juggling can leave you feeling drained and frustrated, struggling to find the time and energy for what really matters. https://www.youtube.com/watch?v=XMRtXSlWdSw As the Senior Director of Customer Success at method.me, Nelson De Miranda is a seasoned expert in empowering small businesses to break free from the chaos of daily operations. With a background spanning technical marketing, sales, and customer service, Nelson understands the unique challenges facing growing companies - from getting bogged down in tedious administrative tasks to struggling to scale efficient workflows. Today, Nelson discusses the importance of leveraging no-code platforms to automate workflows and empower small businesses to grow beyond the limitations of off-the-shelf software, while maintaining a strong accounting foundation in QuickBooks. Stay tuned! Quotes “Technology will only replace so much. Even with AI, we still need humans to press buttons for now. We have to figure that out piece by piece, learn it ourselves, and overcome those challenges on our own.” – Nelson De Miranda "Limitations are temporary. In the small business space, you're always going to face some sort of adversity." – Nelson De Miranda “Sometimes what you need is someone to help you push through and realize that the limits you thought you had were just a little beyond your own expectations.” – Nelson De Miranda Takeaways 04:09 Explore automation solutions to see how processes can be improved and free up time for business owners. 14:36 Integrate your accounting software like QuickBooks as the foundation and build customized solutions on top of that. 16:40 Identify the key problems in your workflow and focus on solving those first, rather than trying to overhaul everything at once. 17:34 Use visual aids like diagrams to help plan and structure your business processes and workflows. 21:04 Immerse yourself in using your own products and services to stay innovative and solve customer problems. Resources Method: Shorten the time from lead to cash Nelson De Miranda on LinkedIn

Is your business's marketing message feeling stale and outdated? Too often, businesses get stuck focusing on the features and investments they've made, rather than the human connection that truly resonates. As businesses evolve, so too must their storytelling. With the right guidance, even long-established brands can rediscover the spark that made them special in the first place. Are you ready to breathe new life into your company's story? The path forward may be closer than you think. https://www.youtube.com/watch?v=Q2enQH86qqs Wayne Stanley is the Chief Inspiration Officer at Bowe Digital, a marketing agency acclaimed for helping small businesses craft compelling brand stories. With over a decade of experience, Wayne specializes in revitalizing outdated marketing strategies and reigniting enthusiasm within organizations. His unique approach combines customer insights, employee workshops, and creative storytelling to uncover the authentic essence of a business. Today, Wayne discusses the importance of crafting a compelling and evolving brand story for small businesses, focusing on listening to customers, aligning internal priorities with external needs, and much more so stay tuned! Quotes “One of the best and worst things about today's world is that we can get whatever customer service we want.” – Wayne Stanley "Enthusiasm is one of the most contagious feelings there can be. So you have to harness that enthusiasm for your company, your brand, your service, and figure out how to get others to do that." – Wayne Stanley “Your story two months before the pandemic was very different. It should be able to evolve as your company does.” – Wayne Stanley Takeaways 01:10 Effective storytelling for a business involves understanding what customers truly value, not just what the business wants to promote. 04:11 Businesses should regularly review and update their brand story to ensure it remains relevant and resonates with their target audience. 11:34 Integrating a new brand story across all aspects of a business, from customer interactions to internal culture, is crucial for success. 21:12 Businesses should focus on doing more with limited resources, even if it's just a small step, to reignite enthusiasm and update outdated practices. 27:53 Embracing a "get scrappy" mindset can help businesses find creative, budget-friendly ways to market themselves effectively. Resources Bowe Digital: Your marketing deserves a pro. Put a BOWE on it. Wayne Stanley on LinkedIn

Limiting beliefs can significantly hold you back from reaching your full potential, often manifesting as procrastination, fear of public speaking, or difficulty in marketing your business effectively. These internal barriers can create self-doubt and hinder your progress in both personal and professional areas. Overcoming these challenges is essential to unlocking your true capabilities and achieving the success you desire. https://www.youtube.com/watch?v=oLGT-Q6aPaM&t=558s Shelly Lefkoe is a transformational coach, co-authored "Hitting the Wall: Eliminate the Beliefs That Sabotage Your Business and Your Life" and an expert in eliminating the limiting beliefs that sabotage success. For over 35 years, she has helped people from all walks of life free themselves from unwanted behaviors and emotional patterns, such as imposter syndrome, fear of public speaking, and the inability to market their businesses effectively. Shelly's unique process goes beyond coping mechanisms, directly addressing the root cause of these issues - the unconscious beliefs that shape our perceptions and actions. Today, Shelly discusses how our unconscious beliefs shape our behaviors, emotions, and ability to achieve success. Stay tuned! Quotes “Beliefs are a statement about reality that we hold as the truth.” – Shelly Lefkoe "Most of our beliefs are unconscious. We don't even know that we have them, but they run our lives." – Shelly Lefkoe “Underneath anger is always powerlessness. Because if you could do something about it, you would just do it.” – Shelly Lefkoe Takeaways 01:00 Eliminating limiting beliefs is key to overcoming unwanted behaviors and emotional patterns. 02:07 Beliefs shape our perceptions and experiences and can be changed to achieve success and happiness. 03:00 Understanding the root cause of problems, such as fear of public speaking, is essential for making lasting changes. 25:28 Identifying and challenging core beliefs that hold us back can lead to powerful emotional breakthroughs and transformations. 31:29 Compassion and responsibility are important in overcoming resilience and sabotaging beliefs. Resources The Lefkoe Institute: Free Yourself from the Beliefs that Limit You Shelly Lefkoe on Facebook Shelly Lefkoe on LinkedIn Hitting the Wall: Eliminate the Beliefs That Sabotage Your Business and Your Life by Shelly Lefkoe & Vahan Yepremyan on Amazon

Are you a franchise owner or marketer struggling to effectively scale your local marketing efforts? Franchisees often find themselves overwhelmed with the daily responsibilities of managing operations. This leaves them with little time to focus on marketing efforts. As a result, they may struggle to promote their business effectively. Balancing these tasks can be a significant challenge for many franchisees. https://www.youtube.com/watch?v=s6EjbBbJjaQ Brett Campbell is a seasoned franchise marketing expert with nearly 30 years of experience driving profitability, growth, and brand excellence for major brands like Papa John's and Tropical Smoothie Cafe. As the co-founder of LOMA Platform, Brett has developed a unique solution to address a critical gap in the franchise industry - the lack of scalable tools to support local store marketing efforts. Today, Brett discusses the challenges franchise owners and marketers face in effectively executing local store marketing efforts. Stay tuned! Quotes “Local store marketing is one of those areas of marketing that's always been there, but it's not pushed enough. It's not emphasized because it's hard to scale.” – Brett Campbell "We're trying to create this easy to order process for these franchisees to come in and understand exactly what they're looking for." – Brett Campbell “Identifying the gaps in your area of expertise and figuring out how to solve them would be my words of wisdom at this point.” – Brett Campbell Takeaways 02:02 Local marketing is crucial for franchise brands to drive sales and awareness, but often lacks the necessary support and tools. 12:06 LOMA Platform aims to streamline local marketing efforts for franchisees and field marketers, reducing tedious tasks to a few clicks. 17:30 The platform provides a marketplace for franchisees to easily find and hire local marketing vendors, with data-driven insights and benchmark KPIs. 20:39 LOMA's solution can potentially disrupt marketing for small businesses by connecting them with vendors and automating local marketing execution. 24:18 Identifying gaps in your area of expertise and finding creative solutions to fill them can lead to successful business opportunities. Resources LOMA Platform : The platform designed to validate and scale local marketing for multi-unit brands. Brett Campbell on LinkedIn

What are the keys to successful digital marketing and advertising in today's landscape? Explore the fundamentals of advertising that still apply, even as the tools and technologies continue to evolve. Learn how to blend the old and the new to deliver measurable results for your business, and discover the common pitfalls to avoid when running paid advertising campaigns. https://www.youtube.com/watch?v=NWXp41mHEbY Skip Wilson is a digital media pioneer who has shaped the advertising landscape for decades. As the co-founder of Draft Media Partners, he empowers businesses to reach their target audiences with precision and measurable results. Today, Skip discusses his expertise in blending traditional advertising fundamentals with new digital technologies, shared strategies for troubleshooting underperforming paid advertising campaigns, and recounted his career journey from copywriter to digital media pioneer, offering insights on the challenges and lessons learned as an entrepreneur. Stay tuned! Quotes “Rarely is the case that a campaign didn't work. Usually it's some piece that didn't work. Just take the time to dig in to figure out which piece it was and fix that.” – Skip Wilson "Have radical empathy. Listen to your customers, employees, and that jerk that's yelling at you about something that's going wrong with your product. That person's more valuable than anyone else in your life." – Skip Wilson “The more you can increase urgency, desire or trust and decrease delay, cost and effort, that's what people are looking for.” – Skip Wilson Takeaways 01:33 Blending old and new marketing fundamentals is key to navigating the ever-changing digital landscape. 07:19 Systematically identifying and fixing specific issues in an ad campaign is more effective than simply declaring it a failure. 10:06 Embracing failures and learning from them can lead to significant growth and adaptability as an entrepreneur. 24:34 Leveraging data-driven planning and tracking tools can help businesses effectively reach their target audiences and achieve measurable results. 26:13 Radical empathy towards customers and their feedback, even if delivered poorly, can provide invaluable insights for improving a business. Resources DRAFT Media Partners: Get results from advertising. DRAFT Media Partners on Facebook Skip Wilson on LinkedIn

The U.S. faces serious funding challenges for transportation infrastructure, impacting safety and progress. How can we raise public awareness to advocate for better roads and bridges? What kind of leadership is needed to push for improvements in the construction and materials industries? We need to explore these questions to ensure safer and more efficient infrastructure. https://www.youtube.com/watch?v=v1ItaKw50fM Michael Sakata is a visionary leader in the transportation infrastructure industry. As the President and CEO of the Maryland Transportation Builders and Materials Association (MTBMA), he is at the forefront of addressing the critical challenges facing America's crumbling roads, bridges, and transportation systems. Today, Michael talks about the critical funding challenges facing transportation infrastructure in the United States, the importance of raising public awareness and advocacy, and the leadership required to drive progress and improve safety in the construction and materials industries. Stay tuned! Quotes “Perfection is the enemy of progress. It's a quote that gently reminds you to strive for progress rather than perfection.” – Michael Sakata "You gotta have fun with what you're doing, no matter what you're doing in life." – Michael Sakata “Leadership is about learning and working with your team. It's about collaborating with board members and people across the aisle to get things done.” – Michael Sakata Takeaways 03:52 Understanding the complex funding sources and challenges for transportation infrastructure is crucial for the public to be informed and engaged. 08:56 Leveraging technology and innovative materials can help improve the longevity and cost-effectiveness of transportation projects, but must be balanced with available funding. 14:13 Collaboration and communication between industry, government, and the public are essential for addressing transportation safety and efficiency issues. 22:49 Educating the public about the importance of transportation infrastructure and advocacy is a key role of organizations like the Maryland Transportation Builders and Materials Association. 24:39 Pursuing progress over perfection is a valuable leadership principle that can drive meaningful and lasting advancements in the transportation industry. Resources Maryland Transportation Builders and Materials Association (MTBA): THE VOICE of the Transportation, Construction, and Materials Industries in Maryland MTBA on Facebook Michael Sakata on LinkedIn

Imagine a future where AI not only predicts your blood sugar levels but also helps prevent spikes before they happen. What if your smartwatch could give you real-time advice tailored just for you? How might these advancements change the way you manage your diabetes daily? The possibilities are exciting and could transform care as we know it. https://www.youtube.com/watch?v=LqwSIMuB1Fs Dr. Shimon Zilbershlag is a visionary in the field of healthcare technology. As the CEO of CureChat, he has developed Dana, an innovative AI chatbot that revolutionizes diabetes management. Driven by his passion for improving lives, Dr. Zilbershlag has leveraged his expertise in software, AI, and management to create a personalized, culturally-tailored solution that addresses the emotional and social challenges of living with diabetes. Today, Dr. Zilbershlag discusses the inspiration behind creating Dana. Stay tuned! Quotes “The aim was to empower people with diabetes to manage their condition more effectively and live healthier lives, and we're doing this by leveraging AI and technology.” – Shimon Zilbershlag "This level of cultural understanding is crucial for effective diabetes management, helping users feel that their unique needs are being addressed by providing advice that is not only clinically accurate but also culturally relevant." – Shimon Zilbershlag “Our ultimate vision is a world where everyone, regardless of location or economic status, has access to high-quality healthcare support.” – Shimon Zilbershlag Takeaways 00:52 Dana provides personalized and culturally relevant support to help people with diabetes manage their condition more effectively. 01:53 Dana offers emotional support and companionship to users, addressing the mental and social challenges of living with diabetes. 06:33 Dana complements traditional medical care by providing continuous education, monitoring, and guidance between doctor visits. 08:43 Dana is made accessible to economically vulnerable populations by being offered for free, sponsored by healthcare organizations and employers. 11:46 Cure Chat aims to revolutionize global diabetes care by continuously improving and expanding Dana's capabilities. Resources CureChat: Chat and Get Instant Diabetes Support Day or Night, Wherever Life Takes You. Shimon Zilbershlag on Facebook Shimon Zilbershlag on LinkedIn

Feeling overwhelmed with the daily grind and struggling to grow your business is a challenge many entrepreneurs face. The constant pressure of managing everything alone can lead to stress and burnout. This reactive approach often leaves you exhausted, unable to focus on what truly matters. The difficulty lies in juggling immediate tasks with strategic planning, making it feel like you're always one step behind. Embracing virtual assistants and prioritizing key activities can unlock more time, reduce stress, and boost profitability, helping you regain control and focus on what you love. https://www.youtube.com/watch?v=k7uowg3SNk8 Barry Coziahr, owner of Teambuilders Agency, is a seasoned expert in helping business owners maximize their time, increase profitability, and focus on the tasks they love most. With his unique approach to vetting, training, and managing virtual teams, he helps his clients unlock their full potential and achieve their business goals. Today, Barry discusses the power of virtual assistants and how they can help business owners maximize their time, increase profitability, and focus on the tasks they enjoy most. He explores the 80/20 principle, which states that 80% of results come from 20% of efforts, and how this can be applied to delegating tasks to virtual assistants. Quotes “You're either growing as a person or you're not, and the opposite of that is not very pleasant and not a place you want to end up. You want to keep growing individually.” – Barry Coziahr "Become a successful student, which means being someone who not only understands information and knows what it is but also knows how to use it and does use it to achieve success in other areas of life." – Barry Coziahr “You have to learn how to be a good boss, how to take care of people, and how to utilize them properly. It's something you should learn, and it's okay to learn while you're doing it.” – Barry Coziahr Takeaways 01:13 Leveraging virtual assistants can help business owners focus on high-impact activities and increase profitability. 03:20 Applying the 80/20 principle can identify the critical 20% of tasks that drive 80% of results, allowing for strategic delegation. 13:28 Thorough vetting, training, and ongoing support are crucial for building an effective virtual team. 18:10 Regular check-ins and efficient meetings are key to managing a remote workforce. 26:00 Continuous learning and personal growth are essential for business success. Resources Teambuilders' 249 Things a Virtual Assistant Can Do For You Stampede Branding: Elevate Your Brand in the Digital Sphere with Stampede Branding Stampede Branding on Facebook Barry Coziahr on LinkedIn

Imagine a world where your small business runs like a well-oiled machine, effortlessly attracting and retaining customers while you focus on what you do best. No more late nights stressing over marketing strategies, no more guesswork. Sounds like a dream, right? Well, welcome to the world of marketing systems and automation – a game-changer for small businesses everywhere. https://www.youtube.com/watch?v=XuKLgwiUrK8 Alex Thoric is a digital marketing guru and the co-founder of Building Income on Demand. In just under two years, Alex has made a big splash in the marketing world by helping a variety of industries, including spas, gyms, coaches, consultants, real estate, and restaurants, create effective marketing systems. He has simplified his wisdom into a nine-step process that has shown success across multiple industries. Today, Alex shares insights on creating marketing systems, leveraging automation, building a content machine, and achieving business growth. Listen to learn more! Quotes “It doesn't matter how many great tactics, strategies, and tools we show or implement—none of them will work if the mindset is not there.” – Alex Thoric "It’s about creating a consistent, predictable sales machine that works for you 24/7 once you set it up." – Alex Thoric “A river cuts through rock not because of its power, but because of its persistence.” – Alex Thoric Takeaways 01:10 Developing a consistent marketing system that works across different industries is crucial for business success. 09:24 Combining content marketing and targeted advertising is an effective hybrid approach to attract and nurture potential clients. 15:04 Adapting to changes, such as the shift to online classes during COVID-19, can help businesses not only survive but thrive. 20:28 Overcoming personal struggles, like client acquisition, requires the right mindset and a willingness to learn from others. 23:03 Automating marketing systems and providing a comprehensive suite of services can help businesses focus on their strengths and grow consistently. Resources Building Income on Demand: Coaching & Mentorship for Service Based Professionals Alex Thoric on Facebook Alex Thoric on LinkedIn

Transactions often happen with just a click, you might think that the human touch has become obsolete. But guess what? The reality is quite the opposite! Authentic relationships are still the cornerstone of successful business operations. Whether you're a solopreneur or a C-suite executive, the power of genuine connections can make a huge difference in your business growth and sustainability. So, how do you foster such relationships in an age where digital interactions often overshadow face-to-face meetings? https://www.youtube.com/watch?v=SAnnEbPzc_w Ashlie Marshall, CFO of Tier Level and Printed Theory, is an example of how authentic relationships can fuel business growth. She believes in focusing on transparency, honesty, and the human touch in all business dealings. Ashlie truly values genuine interactions and always insists on being honest, even when it's a bit uncomfortable. Today, Ashlie shares insights on fostering authentic business relationships, overcoming growth roadblocks, the challenges of working from home, and the importance of personal and professional development. Listen to learn more! Quotes “What you see is what you get with me. I'm very much going to always tell you the truth, even if the truth is not what you want to hear.” – Ashlie Marshall "We don't only grow your online business, but we build relationships and foster those relationships. We really seek and aim to grow our customers that we gain every year." – Ashlie Marshall “Be a good human and your blessings will follow. Growth will happen. Be a good human even in the face of adversity and challenges.” – Ashlie Marshall Takeaways 01:29 Honesty and transparency, even when difficult, can foster strong relationships and drive business growth. 05:13 Empowering employees through personal development and delegating responsibilities can unlock a company's full potential. 09:39 Balancing analytical business goals with emotional support and understanding for clients and employees leads to better outcomes. 20:28 Embracing the challenges of working from home as a parent can build resilience and strengthen relationships. 29:35 Maintaining a positive, "good human" mindset can help overcome adversity and lead to personal and professional blessings. Resources Tier Level Digital Marketing: Digital Marketing Done Right Printed Theory: Screen Printing. Embroidery. Promo Items. Tier Level Digital Marketing on Facebook Ashlie Marshall on LinkedIn C-Suite Chicks Podcast by Tier Level Marketing

Imagine a world where the best medicines come from nature, not a lab. This is not a story from the past; it's happening now. As cannabis and functional mushrooms become more accepted and legal, medicine is changing fast. This change is not just about getting high; it's about using plants for overall health by combining old knowledge with new science. Welcome to the future of plant-based medicine. https://www.youtube.com/watch?v=m_ldLtYdd4I Robert Johnson is a veteran of the cannabis and hemp industry and the CEO of Custom Capsule Consultants. Robert is not just another entrepreneur riding the wave of legalization; he's a pioneer with a deep passion for plant medicine. Today, Robert talks about the secrets of entrepreneurship and business success, merging health innovation with business strategies and exploring the rapidly evolving landscape of cannabis, hemp, and functional mushrooms. Tune in to discover the importance of precise dosing, the changing public perception of plant medicine, and the future of these groundbreaking industries. Quotes “Plant medicine can be a potent tool to help us reevaluate what is important to us and to explore an inner journey, not just looking for outside stimulation or consumerism.” – Robert Johnson "Micro dosing mushrooms gives us almost a meditative awareness of our thoughts, not identifying with them as much as just seeing them as clouds passing across the sky." – Robert Johnson “Everything about change in oneself and habit starts with awareness. The more awareness we have, the more we can create new habits around things that don't serve us anymore.” – Robert Johnson Takeaways 00:53 Measuring and dosing plant-based medicines, like cannabis and mushrooms, is crucial for providing consistent and predictable experiences for users. 03:27 The changing public perception and increasing trust in plant-based medicines, coupled with the entrepreneurial mindset, create opportunities for innovation in emerging markets. 04:21 Maintaining an open-minded and optimistic approach, while learning from both successes and failures, is key to navigating the challenges of entrepreneurship. 22:00 Seeking ideas and input from all members of an organization, regardless of their position, can lead to valuable solutions and business improvements. 24:42 Microdosing plant-based medicines can promote neurogenesis, neuroplasticity, and increased self-awareness, supporting personal growth and habit change. Resources Mycroboost: Mushrooms for Better Living Custom Capsule Consultants: We Make Amazing Products Robert Johnson on LinkedIn