Today’s episode of the podcast is an interview with Pamela Miller. Pamela is a Marketing expert & content creating fairy godmother. She teaches service-based female entrepreneurs, how to cut the content overwhelm and show them how to turn blogs, social media posts, emails, videos…into web traffic creating, lead generating sales army. So, you can save your time, automate the process more & scale your business with ease. In this interview, we talk all about creating content specifically for your audience, how to come up with content that coverts, and repurposing your content to save you time!KEY TAKEAWAYS COVERED IN THE PODCASTContent creation is creating a piece of valuable information that you can put out there through various channels including social media, blogs, YouTube videos, podcasts. Content is designed to navigate people from being aware to actually buying from you. Content creation is not just ticking a box – you need to think about what you are actually putting out there and the journey your audience will go on. Doing nothing is not an option anymore. Instead of just box-ticking and posting on social media, you could be using this time to do other things on different platforms. You will not stay consistent if you are not doing something you enjoy – find the things that you enjoy! If you want to focus solely on one platform – do that! Don’t try and juggle them all. Once you have been putting content out for a while, you will have a lot of content you can then repurpose! You don’t always have to create from scratch and constantly come up with new ideas. Content distractions – We have to understand what our objective is and what our audience wants to see and post this type of content. Don’t get bogged down on things that are not of value for your audience. Use content wisely that is in tune with you! Think about what you are trying to achieve – what is your objective? Sales, audience building? Make this your priority. Think about how you can stop the scroll – what will make your content stand out? Be consistent – otherwise you will never achieve success with it. Think about your end goal – reverse engineer it to find out where you should start. What can you help people achieve? What problems do they have? Time and money is always the end goal for your audience – get really specific and speak directly to people. Once you have identified your content and your objective, now you can start to create content. Think about how your content looks in terms of when people are scrolling – don’t use tiny text! Templates are helpful – Canva has 100s you can use. Make sure you tweak them to your brand kit. You will always find the time for things that work. Create habits, momentum and consistency. Decide on the content types and the frequency that you can stick to.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…There is no point collecting people and doing nothing with them!HIGHLIGHTS YOU SIMPLY CAN’T MISSAn introduction to Pamela 04:29 What is content creation 08:04 Repurposing your content 16:44 What do I post? 19:36 How to come up with content 29:13 How to create content 39:20 Content top tips 45:23Creative MarketTranscriptTeresa: Hello and happy new year. So if you're listening to the time it comes out, we...

Today’s episode of the podcast is an interview with Miriam Schulman who is an artist, author and founder of The Inspiration Place and The Artists Incubator Coaching Program where she helps artists develop their skills, tap into their creativity, and grow thriving art businesses. We talk all about how you can market yourself and turning your passion into profit! KEY TAKEAWAYS COVERED IN THE PODCAST You don’t need thousands of clients – you need to sell to the high end of the market.Start with your goal/destination in mind.You need to have a signature style to be able to market yourself.Cheaper does not mean it is easier to sell! People are looking for value.The 5-part Passion to Profit framework:Production – making sure you have the capacity to produce assetsPricing – how much will you charge and will it work?Prospecting – start telling everyone who you are and what you do and own it!Promotion – getting prospects and getting salesProductivity – your system for making it all workThe first part of promotion is to get attention, the second part is getting sales through building relationships.Write down your goals – when you imagine, you use the creative part of your brain and when you write it down it uses the logical side of your brain.Setting goals enables you to be more realistic.We have to help our team manage their time as well – we need to know when they are working on projects. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Just because something is cheaper, does not mean it is easier to market and sell! HIGHLIGHTS YOU SIMPLY CAN’T MISS ·An introduction to Miriam 04:29Finding your market 17:355-Part Passion to Profit Framework 18:41Setting goals for your business 30:38Taking your business online 37:07Miriam’s new book 41:20 CHECK MIRIAM OUT: WebsiteFacebookInstagramThe Inspiration Place Transcript Firstly, I'd like to start by wishing you a very, very Merry Christmas. Now, and I'm a little bit late. It was a couple of days ago, but I wanted to take the chance to hope that you had a lovely, lovely time with your family and friends. And you got to celebrate, you got to take time off. You've got to relax and you've got to remember what all this hard work all year round was for. So I'm really hoping that you've had a lovely, lovely break. And also, if you are listening to this at the time it comes out, then I hope you've got exciting plans for new year. Have to say I'm not big new year fan if I'm honest. We tend to stay at home with a bottle of fares or seven and yeah, just watch a bit of TV.Just, it's not really my thing. It's not really my thing. Then my husband did try and convince me that we should go to LA this year for like four days, which I quickly assured him I was not up to doing because I'm very tired. Okay. So before I get started today's interview, which is awesome. It's with Miriam who is so much fun and talks about lots of good things, including her five step passion to profit framework.Teresa: I want to just give you a heads up of something that might be happening soon. I have been going through the process of a rebrand, and also looking at my names of everything,...

Today’s episode of the podcast is an interview with Sonaya Williams who is the founder of The CEO Partner®, a systems-driven, profits-obsessed, Digital Implementation agency that helps smart CEOs grow their business and meet their goals. Sonaya ​lives to help CEOs create an operational master plan for themselves and their teams, teaching efficient and effective systems and tools during the process. We talk all about how you can get your own business processes and systems organised to set yourself up for growth and success. KEY TAKEAWAYS COVERED IN THE PODCAST If something doesn’t excite you and give you joy – it is not sustainable and you just won’t do it!When something is your zone of genius, you are really good at doing it. When something isn’t your zone of genius, there will be someone else who can do it!There is always someone who will want to do the bits that you don’t want to do.It is never too early to start documenting your systems – even if it is just you.By documenting systems, you can free up your brain so you can think about growing your business!To start documenting your processes - Write out everything you do every day/week/month.Record yourself on Loom doing tasks you do again and again.Every process should be documented in a separate document to make it easy to search.Keep your processes updated and review them regularly.Team members have to take ownership of processes so they are not reliant on you and you are able to step out of the business.Think about the triggers for each process – are there any you can pass on to your team so you can step away?You have to have processes when you have a team, otherwise everything will still be reliant on you.When you are looking at hiring your first team member – think of it as an investment as you are gaining that time back.EVERYTHING in your business is a system.When something is a process, it becomes so much easier. It also means you can keep making it better and review.It will take time to get all your systems and processes in place but it will be SO worth it! THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Start creating a list of things you do every day, then record yourself doing them! HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Sonaya 05:16Zone of genius 10:55Why do I need to think about my systems if it’s just me? 12:32How to start your processes 16:12Being able to step away from your business processes 24:40Bringing on a team and what to give them 28:08 CHECK SONAYA OUT: WebsiteFacebookInstagram RESOURCES MENTIONED LoomTrello Transcript Teresa: Welcome to this week's episode of the podcast. How are you doing? So I have had a very, very busy few weeks. And as you can probably hear from my voice, I am worn out and I'm really glad that I'm recording this episode now almost as if to say to remind you that we're human and there's only so much we can do with our time.Teresa: So the week, last week as I'm recording this, we did two online events and one in-person VIP retreat over the weekend, which was three days in total for me, because obviously I got there the day before. We

Today’s episode of the podcast is an interview with Ross Davies who is the owner of Strafe Creative, a digital design agency focused on conversion-led design. We talk all about websites and how people convert via your website, along with some changes we can all make to help increase conversions. KEY TAKEAWAYS COVERED IN THE PODCAST If you are a serviced-based or online business owner, you want your website to make someone feel comfortable to get in touch with you.Rather than just telling people what you do – you need to answer objections and make it obvious.Make it really clear what you want your user to do and when.Give website visitors a reason to click a CTA.Have tailored landing pages that are contextualised to where they have come from.It’s not just about signposting, it is about the destination you are sending them.We are sometimes so busy explaining what we do and building our credibility, we don’t consider the other reasons why someone may not sign up.Rather than avoid talking about other competitors – why not compare with what you offer.Build credibility with mini case studies and testimonials. Use credible logos!Don’t just ask for a testimonial – tell them what you want to push and how the testimonial could include triggers for this.Start to collate all the frequently asked questions you receive and then have a page on your website to answer all of them.If you have a product-based business – add testimonials from people who have previously bought from you, sell the process and what goes into your product, show the packaging and what is included, and answer objections that people may have.Think about upsells and things you could do to say thank you when someone buys your product such as a personalised video.Collect birthday data to be able to remarket to anyone who has previously purchased. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Visually answer objections that may stop people from signing up – this will help drive conversions. HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Ross Davies 07:04How to encourage someone to get in touch with you 20:26Answering objections for service-based businesses 28:11How to drive conversions for product-based businesses 44:47 CHECK ROSS OUT: WebsiteFacebookInstagramTwitter RESOURCES MENTIONED The Marketing That Converts AcademyHandmade gifts - In Craft Corner Transcript Hello and welcome to this week's episode of the podcast. So we're in December. Are you ready for, you know, the big day. I used to love, I do love Christmas stuff. I used to really go all out and ever since I had my own business, I do find myself like trimming down things that I just haven't got time and energy for and being crazy about Christmas is one of those things. So I have to say that mine is probably a lot of last minutes. Also we have a lot of birthdays in end of November, beginning of December, my daughters and my husband's and my stepdaughter's. So in our house, it's like you can't have those things you can't, uh, celebrate Christmas until those things are done.  So anyway, but anyway, I...

In today’s episode of the podcast I talk all about speaking and the impact it can have on your business. I tell you how I got into speaking and how it has changed me and my business. KEY TAKEAWAYS COVERED IN THE PODCAST Start small – this allows you to work out your style and how you like to present. It also helps you to get comfortable with it!The more you do – the better you get!Speaking can put you in front of HUGE audiences which in turn gets your business out there, build your email list and increases your know, like and trust – you are seen as an expert!Speaking allows you to share your story and can inspire others.Speaking also gives you the opportunity to meet and connect with new people.Becoming a confident speaker also helps for online or in person training, interviews, podcasts and working with other businesses.Many speaking gigs are unpaid – especially conferences.The speaking world is not as diverse as it could be.Smaller talks are good for getting business, bugger talks are good for growing your audience.Know your subject and be able to talk about your subject for 20 minutes without notes.Start with practical talks – 5 ways to etc…We are all human – you may mess up, you may not know an answer.Don’t worry about your ‘ums’ and ‘ahs’.Scared? Write down all the possible things that could go wrong and then write down what you would do about it if it did. This helps to get over the fear.Speaking is not for everyone. It is not about how much knowledge you have – it is about how you put it across.You need to engage the audience so they take in what you say. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Don’t try and be anyone else, they are already taken. You need to be authentically you.HIGHLIGHTS YOU SIMPLY CAN’T MISS How I got into speaking 03:03The impact of speaking on my business 08:15The truths about speaking 11:49How to get started with speaking 12:20 Transcript Hello and welcome to this week's episode of the podcast. How are things? So I'm recording this on a weekend. I don't normally work. That's absolute rubbish. I was about to say, I don't normally work weekends.  I do. I often work on a weekend, but I don't normally do something like this on a weekend, but I have had a slightly unusual weekend and the fact that I've been completely on my own, which is very unusual in a house that's normally quite busy, but my husband is away with work in Seattle. And my lovely daughter was meant to be here with me this weekend for her birthday and her dad's got COVID and I couldn't risk getting it before my in-person event.  So she's had to stay with him, which is a real gutter, but unfortunately is part of the world we are in today. So, as I just mentioned, I'm recording this the week before I have three events, two online. Well, it's kind of the same one online, but next level get an extra day. So next level get a day of SOAR my online event.  And then everyone gets the next SOAR day. And then I do my VIP business retreat, which I am so excited about. And it wasn't until I find out that my ex-husband has got COVID that I thought, Oh wow. Now I can't get COVID because if I can't run this event, well, it would spell disaster in many, many ways.  Financially, emotionally, cause I've been so excited about it. Uh, so I'm heading away in my home on my own. I'm doing a of work on a weekend as there's no one here. So weirdly considering I've got all these events next week and the week before recording this, I did another in-person...

Today’s episode of the podcast is an interview with Sarah Marie Anderson who is an email strategist and copywriter who helps entrepreneurs create lasting relationships with email subscribers through engaging welcome sequences. We talk all about email onboarding processes and how to do them, the types of emails you can send and when, the Fibonacci sequence, the mistakes people make when onboarding and how to sell to your list and what to do when they are not buying! KEY TAKEAWAYS COVERED IN THE PODCAST Onboarding is a sequence of emails you send to a new person who joins your list – this often walks them through what you do and what you offer creating connection and engaging them.Onboarding can also give you an opportunity to get to know your audience more.Welcome sequences should be around 5-8 emails.When delivering a freebie – make sure you tell them how to get it and then set expectations for the next email.End your email with a teaser as to what is coming next – this will get them prepared for your next email and want to open it!Subsequent emails in your welcome sequence – intro email to you and your business (your story and your why), give value such as blog posts, podcast episodes, freebies etc, talk about your offer so they can understand how you can help them and how they can buy it.Ideally you should wait until subscribers have finished your welcome sequence before sending your main newsletters.If someone opts into multiple lead magnets at once – try to get all your welcome sequences to feed into one sequence after the freebie has been delivered.Don’t overwhelm your subscribers with too much information at once! Try to separate things out into multiple emails instead.How to use the Fibonacci Sequence for emailsDon’t come on too strong when your subscribers have just met you – keep selling soft and explain more about what you do and how you help instead.Look at your email stats often – Are people opening them? Are they clicking your links?Go back and review the emails that have had higher stats – what did you do differently?Try sending a round up email with various links they can click.Do some research and get to know your subscribers more – give them a tag when they click so you can personalise more.Re-engagement email – click here if you are here still around!Ask questions in your subject lines.Two magic words to use in subject lines – “That” and “You” THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Don’t sell too much too soon – your email subscribers need warming up! HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Sarah Marie 05:15Onboarding your email subscribers 9:03Onboarding mistakes that turn your subscribers off 22:36How often should you email your list? 29:06What to do if your email subscribers are not buying 32:20How to increase email engagement 36:37Writing a successful subject line 41:34 CHECK SARAH MARIE OUT: WebsiteInstagramFacebook RESOURCES MENTIONED 2022 half day planning and goal setting session Transcript: Hello and really warm welcome to this week's episode of the...

In today’s episode of the podcast I talk about setting goals for your business, the law of action and some of the dos and don’ts when it comes to goal setting. KEY TAKEAWAYS COVERED IN THE PODCAST Look at what you have achieved this year – review how the year has gone.What can you learn from the past year? Anything you would do differently?Ask yourself why – do you need to be still doing everything you have been doing?Set goals for the year ahead at the end of each year.Every goal we set, we need to set a plan of action – otherwise it won’t happen!“Every action we take is like a vote for the type of person we wish to become”“Focus on building a system or developing process rather than trying to achieve a goal”“Your current habits are perfectly designed to deliver your current results”We are setting a goal but we don’t track the success of the goal, we track the actions that we take.Setting goals allows you to know where you are heading and to identify when you get there! THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…If you do nothing different, nothing will change. HIGHLIGHTS YOU SIMPLY CAN’T MISS Reviewing the past year 02:10Goal setting for 2022 07:47The law of action 10:30 RESOURCES MENTIONED 2022 Planning, Goal Setting & Mastermind Live Workshop! TranscriptHello and welcome to this week's episode of the podcast. How are you? So at the time this episode goes out, we're like pretty much nearing the end of November, which man is scary. Like doesn't time just go so fast.But I am one of those people that loves a new year, loves a fresh start, loves to review everything, always was. I really loved a new school year. I just love the stationary. Like start a new notebooks. Let you know when you're trying to your best handwriting and you think there's nobody that's going to be really neat.And then you start writing a few pages in and it's an absolute disgrace. Anyway, a little insight it's very old there. So yeah, I, I do really like a new year. I'm really like kind of fresh start on things. So this time of year is a really good one for me because I start reviewing everything and thinking about what do I want to achieve next year?And that's what I want to talk about today. I want to talk about goal setting and some of the varying school of thoughts, some of the kind of do's and don'ts or how I find it. And my experience. Some of the things that people get wrong when they goal set and why things perhaps don't come to fruition the way that they'd like it to.So basically, like I said, this time of year, this is when I start looking at what have I achieved this year. And sometimes that can be pretty triggering. Like you might sit there and think when I review the beginning of the year, I'm just going to beat myself around the head for all the things that I didn't do last year.When I think about what have I achieved in 2020? Like I'm just going to basically be angry at myself or frustrated with myself. And that's not the reason we review never, ever is. So the reason you review and look back is because often you can't think of what you've done in a whole 12 months. And we forget our achievements so very flipping quickly, like we do something and then we move on to the next thing. And two weeks later we've forgotten that we achieved it. So sometimes purposely sitting there and looking back is really, really important. So that's definitely something I do first. That is like the first thing I do.Obviously, like I said, I see what I can learn from it.

Today’s episode of the podcast is an interview with Melitta Campbell who is a business coach with over 25 years of marketing and entrepreneurial experience. Melitta helps women confidently build and grow a profitable business that gives fulfillment and flexibility. We talk all about niching – why it is important to have one, how soon you should niche and how you can get clear on what you offer to your target customers/clients. KEY TAKEAWAYS COVERED IN THE PODCAST Niching is getting more specific about who you help and the impact you can have.Take a step back – look at your vision, values and what is important to you in order to build this into your business. Do this for your clients too – this is where you can start to build your marketing and messages.Selling to your target audience should just feel like the natural next step. You understand them – you are on the mission with them.You need to know who your target customer is so you can really speak to them in your marketing.What are your target audience trying to achieve? What is standing in their way? What challenges are they facing?You can market to their challenges – shows you have insight and understanding.What are your clients going to get after working with you?Imagine your client on a Friday night after a tipple or two – what are they fed up of or venting about? Start there!Ask your clients “If I could wave a magic wand what would we do” – this will help you to understand where they want to be.Understand the conversation going on in your clients mind and join that conversation.You need to communicate clearly how you are going to help them and make their vision possible.If you start your business by working with everyone, you will be working way too hard for way too little results and not get anywhere so you should start with some sort of niche.Where you start is never where you will end up – it will evolve over time.Start broad then get narrower - Start, learn, grow, evolve.People want connection, they want to be understood. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… A niche doesn’t necessarily mean you only serve a very small amount of people, it can be about being your authentic/relatable self and attracting your own tribe. HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Melitta 07:08Being a woman in business 10:43What is a niche and why do you need one? 18:43Finding your niche 23:04How to start understanding your target audience 30:10When should you niche? 38:04 CHECK MELITTA OUT: WebsiteDream clients blueprintInstagramFacebook RESOURCES MENTIONED Drop me a dm and let me know if you would be interested in the half day planning session Transcript:Hello and welcome to today's episode of the podcast. How are you doing? So I just looked at when this is airing. Cause as you know, I batch and I did a couple of weeks back quite a few weeks back and by the time this comes out, I did a whole week focusing on batching and what was good and what was bad.And I talked about one of the things that is quite difficult is, well, first of you really have to know what's happening in your business and planning

In today’s episode of the podcast I talk about scaling up – what it looks like and what the challenges are to hopefully help anyone who is wanting to scale their business. KEY TAKEAWAYS COVERED IN THE PODCAST When you first start your business, it may just be you but as you scale you will need to manage a team.You need to be able to manage and trust your team.When you manage people, even if they are doing work for you, you need to still oversee what they are doing.Before you start working with a team, you have to come up with the process and brief them before they can do it.You NEED to have systems and processes in your business in order to scale.Start putting processes into your business, even if it is just you.You will be juggling lots of different things when you start to scale, focusing on different areas all the time.You have to be organised if you want to scale and plan out your days/weeks/years.It is really important to keep reviewing what you and your team are doing.Use systems such as Slack and Trello to help you stay organised.You invest a lot of the money you make back into you and your business.You should be coached by people you look up to and are ahead of you.It is sometimes easy to look at someone else’s membership or business income and compare – but what you can’t see is their outgoings.The more you make, the more you spend.When you do scale and get more well known, it is harder to celebrate the wins and be proud of what you have done.No matter what level, you will still look at your competitors and compare!Please leave me a podcast review! THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…No matter what level you are, you may still get imposter syndrome! HIGHLIGHTS YOU SIMPLY CAN’T MISS Managing people in your business 07:14Processes and systems for your business 10:23Juggling everything as a business owner 11:29Getting organised 12:25Investing more in your business 13:30Things that won’t change 16:15 RESOURCES MENTIONED My 90 Day Program Transcript: Hello and welcome to this week’s episode of the podcast. This is the third podcast I've recorded in a space of a very short amount of time, like literally an hour or two because the others were interviews and I'd already done the interview.So they don't take long. Anyway, I am so sick at the beginning. I can't tell you, like, I just wish I could come up with something different. Well, should I just not even say hello and welcome. Should I just like, just start talking that you really vicious. I hate it. Honestly, it raises we're headed anyway. So I've already started like a redone this one twice because I've messed up.But anyway, uh, and I didn't, I don't mess up very often. Well, I'm going to take that back. I do mess up, but I don't delete the recordings very often because you need to know that people are human and I am human and I think you might disagree. Let me know that you quite liked the fact that I am human and this isn't super polished, and this is not scripted at all.Like seriously, it's not scripted. In fact, if you could see what was in front of me now, it's literally 1, 2, 3, 4, 5, 6, 7 bullet points of things that I need to, or want to touch on as I'm talking to you today. And you have to remember, I've been doing this for 215 episodes. So like, without, I'm supposed to say so I'm good at this, but I hate blow my own trumpet.Although I was listening to something the...

Today’s episode of the podcast is an interview with Rich Brooks who is a digital marketing expert, author, podcast host, and public speaker who helps entrepreneurs and business owners reach more of their ideal customers online. We talk all about how to stand out and find out what is remarkable about your business. KEY TAKEAWAYS COVERED IN THE PODCAST You don’t have to post on every single social media platform – quality over quantity!Public speaking is really important for business owners and can have a huge positive impact on your business.The ability to stand up on stage and present is really important and great for your visibility.It is really hard to market your business if there is nothing remarkable about it!4 lenses – find, focus, fashion and frame. Use them to get a better understanding of your business.Remarkability is in the eye of the beholder – the people you wish to serveFind – why do people choose you? Look at your reviews, feedback and look at everything you are already doing. What are you doing differently to your competitors?Is there a smaller audience you could serve? You could tailor one of your products to different industries – this helps you to understand their needs even further.If you want to become remarkable – one way to do this is to niche down.Retaining your clients is so much more important than always gaining new ones.Spend more time and attention on your current client base and they won’t go anywhere!Fashion – creating something intrinsic to your offering that is in line with your vision, mission and values.Frame – reframe the conversation so people appreciate what you are doing is remarkable.Once you have figured out your remarkability – you need to get this message out to your audience in a consistent way. Identify who will care about it and speak to them. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Find what it is that makes you different and get that out there! HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Rich 05:09Public speaking for business 10:50The remarkability formula 15:57How to find your remarkability 21:07Do I have to niche? 29:45How to market your remarkability 38:45 CHECK RICH OUT: WebsiteTwitterFacebookLinkedInAgents of Change Podcast Transcript: Hello and welcome to this week's episode of the podcast. How are you doing? So I've got an interview this week and I just want to like dive straight in. I just thinking, have I got anything else to tell you before I get going? No, I don't think it's like any bulletins. Any news, anybody want to share on a thing? No, we can crack on. So this week I am interviewing the very lovely. And I know, I say everyone's lovely, but you really is Rich Brooks. Now I was originally on Rich's podcast. You know, when you just hit it off with someone like straight away that when he talks about coming on mine, I was like, yeah, absolutely. A hundred percent. He is very smart. He's been in marketing for some crazy amount of years and he really knows what he's talking about. And him and I are very similar on some of our thoughts and opinions. And it's just really nice to have a conversation with someone who, who is...

In today’s episode of the podcast I talk about selling, getting some more sales/clients for your business and using social media to do this! KEY TAKEAWAYS COVERED IN THE PODCAST It has been really hard for small businesses recentlyYour worth and your knowledge is not measured by how many customers/clients you have and how much they pay youOur brain tells us horrible things when sales are low and it makes you panic!When we come from a place of fear we may offer to do something we wouldn’t normally do or offer a lower priceWhen you think about doing something – pause and think would I be saying yes if I had the money and clients I needed?Quick wins:Follow up with past proposals who didn’t buy from youGo to your existing customers – simply ask them for a testimonial/case study, ask if they would like more from you or tell them your price is increasing, ask them if they know anyone who would like your product/serviceGo to past customers – ask if they need anything else and if they know anyone who does. “I have a space available”Tell people today what you do and how you can help themDon’t sell on social media all day every day! But do tell people how they can buy from youTell people what you do, how you do it and how they can work with you/buy from youLong term:Make it easy for people to buy from you by simplifying the user process on social media – eg. Click here to do this.Check your sales pages/landing pages – are they convincing the customer to buy and triggering their needs?Could you offer training or an online course? Any other revenue streams? THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… “What if this is exactly where I need to be right now?” HIGHLIGHTS YOU SIMPLY CAN’T MISS What to do when sales are low 03:52What can you do to boost sales and clients? 12:51 RESOURCES MENTIONED Check out my reels on Instagram!My Podcast AssistantHow to create a highly converting sales page FREE downloadMy webinar blueprint FREE download Transcript: Hello and welcome to this week's episode of the podcast. How are things? We are what in the middle of no, nearly at the end of October. Oh my goodness. Is it really old of me to say that doesn't time fly?I think, I think that definitely stuff that I would have heard my parents say. So, um, I probably won't be saying that again, but it does though. Doesn't it? It just goes so fast. So so fast. But we won't linger on that for any longer. And talking of feeling old I decided now I decided by the time you listened to this, hopefully I'd have done a few by then.I've decided I've got to do reels, now I really didn't want to do reels. I really don't want to look stupid. And I know the pointy things really help. And I know the lip sync and stuff are very entertaining. And I do think sometimes I can be quite funny, but I just really didn't want to do reels. But I've changed my mind.I think I've got to, and I'm really interested in future weeks to talk about this and talk about how I've done them, what I think of them, because it's really important to me to make it authentic. I don't know about you but I've seen people do...

Today’s episode of the podcast is an interview with the amazing Stu McLaren who a membership expert and the owner of TRIBE – a course that teaches business owners all about memberships and generating a recurring revenue. We talk all about memberships - how you can get started with your own and build it for success. KEY TAKEAWAYS COVERED IN THE PODCAST Memberships are not guaranteed to succeed - It takes some tweaking and figuring things out!Key components for a webinar:Get people to registerEnsure people show upMake an offerAny type of business can be turned into a success when you understand which piece of the puzzle needs you to spend energy onIt is really important to get clear on what matters right nowDon’t get overwhelmed by all the things then take no actionHow can I get started in the most simple way possible?The noise does not matter!Founding member launchCommunicate with an audience on social media or via your email list and let them know about your ideaCast the vision for where you see the idea goingInvite them to come and join you as a founding memberFollow up – send them how they can joinJust get going and beginOnce you have momentum on your side, everything else becomes easierIf no one is interested in your founding idea – you have saved a lot of time!Your membership should give your members solutions to ongoing problems or new skillsWhen you are outlining your membership, you want to create contrasts between now and the future – the journey to where they want to be.Use 1 and 3-word phrases to describe how your audience feels right now and then to describe where they will be. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Don’t give up! Ask the right questions and work it through. HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Stu 06:33Making your business/membership a success 09:45Getting started with a membership 13:09Your membership roadmap 23:05 CHECK STU OUT: Website RESOURCES MENTIONED: Tribe Transcript:Hello and welcome to this week's episode of the podcast. How are you doing? So this week I have an interview and I am very honored and lucky that Stu McLaren was able to give me some of his time and come and talk to me about memberships. As you know, I'm sure I don't need to tell you, well, you maybe new here today as if you are new.I have a membership. I really liked my membership and therefore it was very nice to talk to Stu about memberships. However, before we get on with today's interview, I want to ask you a favor. Now I love doing the podcast. It's one of my favorite things. And I love getting lovely messages from people who said they've listened to it and they enjoyed it.And maybe I made them laugh sometimes you never know. And I'm asking a lovely favor that if you wouldn't mind sharing this with one other of your business friends, family, Whatever, whatever, like if you're happy to share it, I would be so very grateful. If you enjoy any of the episodes, if you just want to DM them, post it on social media, whatever you want to do, I would honestly be so crazy grateful for that. You know, you know, and I know that marketing is hard and, you know constantly trying to keep yourself out there is work.It takes work. So I would...

In today’s episode of the podcast, I talk about content creation. I take you through my exact process so you can get organised and start batching your content too.   KEY TAKEAWAYS COVERED IN THE PODCAST   Start with a content brainstorm – think about what you know and what would be helpful to your audience. Need content ideas? Start by googling keywords related to your service/product and look at www.answerthepublic.com. You could also ask your customers directly what they would like to see or a Facebook group with your ideal customers in – see what they are asking. My social media plan – set out week-by-week, focus area, what lead magnet can be promoted, and which podcast episode is going live. You don’t have to be on every single social media platform. If you have a podcast, try to match what you are talking about on social media with the topic that week. Your emails can also match what you are talking about on social media. How many times do you see an advert before you time to buy something? Usually, it’s not just once! It takes 15 minutes for your brain to move from one type of activity to another – this is why it is best to batch your content. Batching your content can sometimes make you feel a little disconnected from what you are doing as you have done it so far in advance. If you are batching, you need to know all your key events for the rest of the year to make sure you are including all the promo you need. Don’t compare your social media to someone else’s – you may be at a completely different stage to them.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   Don’t worry about posting similar content on each of your platforms – no one sees everything you post!   HIGHLIGHTS YOU SIMPLY CAN’T MISS   My content creating process 03:41 Batching your content 17:50   RESOURCES MENTIONED   My week-by-week social media plan:     Transcript:   Hello and welcome to this week's episode of the podcast. How are you doing? How's your week been? Good, I hope. Okay. So these last few weeks have been madness. Like basically I think for months now, I've been saying if I can just get to this point, if I can just finish that thing, if I can just do this, then life's going to calm down and it hasn't, it's just been crazy busy. And as you know, as you listened to the podcast, not long ago, the Academy was open. Before that we did loads of other things. We have Build My List and lots of lovely, cool things going on. But it just means that like I'm constantly on the go doing stuff. So this week has been all about kind of regrouping and taking a minute. And I think it's so, so important to do that for all of us and everyone I'm talking to in the academy, all the customers I'm talking to, they're all saying the same thing. They're all saying they're just so done in. They're so tired. They're so overwhelmed. And that just the bit done at the moment. So for me, I am taking quarter three as a reset. I am looking at my processes, looking at the team, looking at lead magnets and websites and landing pages and all the good stuff that we have out there that we just keep adding to and adding to and adding to, but we haven't stopped to look and see how it is and what we think of it. So that's where my focus is going to be on quarter three. The other thing I'm focusing on which is leading into what we're talking about today on the podcast is getting ahead. Like, I don't know about you, but how many times have you said 'I just need to get ahead. If I could just like have a week that no one else...

Today’s episode of the podcast is an interview with Dennis Yu who built the analytics at Yahoo Search Engine 27 years ago! Dennis has gone from being a search engine engineer to a sales and marketing guru, bringing a data driven approach to the industry. We talk all about using social media analytics to understand what is performing well, what you should post on social media, where you rank and how to build a personal brand.   KEY TAKEAWAYS COVERED IN THE PODCAST   You need to separate your content into 4 components – Strategy brief, asset production, distribution and amplification. Amplify what is already working and make it better – be good at market research and listening. Think about what people are coming to you for – what do they know you for? Ask your audience what they want to see – this will give you an idea of what to talk about. Look at your analytics to see what is performing best. Don’t try to do everything on social media, focus on the areas you want to amplify. The algorithm wants to put good content in front of users so they spend more time on each platform. The algorithm on every platform is exactly the same! Give advice/tips on social media when you are selling and give sneak peeks/free samples. Add links to comments rather than in posts. 3 How, 3 Why and 3 What – ads.   THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…   Amplify the stuff that already works!   HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Dennis 02:29 How marketing has changed 03:49 Building a personal brand 08:28 How to analyse your content 13:47 How the algorithm works 21:03 How to sell on social media 29:15 Paid traffic 37:06   CHECK DENNIS OUT:   Website   RESOURCES MENTIONED: Steps you need to create a personal brand   Transcript Hello, and welcome to this week's episode of the podcast. How's things? So this week I'm jumping straight in with the interview. Now I interviewed the lovely Dennis Yu on the podcast, and it was a great interview. We talked all about using sort of the analytics and your social media, what to look at, how to know what's a good post, what you should post, where you rank, how to build a personal brand. There was so much good stuff. Now during the interview Dennis shared his screen with me and I'm laughing cause obviously it's podcast, uh, which was lovely and brilliant because it really helped me understand. So what I've done in the show notes is I've put a screenshot of one of the things he's talking about, which is actually really, really useful. So he talks about the kind of steps that you need in order to create a personal brand. And one thing that was really interesting, and I think this would work generally with business. But one thing that was really interesting is he has content first. And the third thing he has is distribution, where often, I don't know about you. But often we think of the distribution before the content. So we think about, 'oh, I need to do an Instagram story. What am I going to do?' Rather than thinking, 'I need to create some content, where am I going to put it?' So I thought that was really, really fascinating. He also did a critique of some of my stuff, which obviously, you know, it was really good for me on the, on the interview. But he gave so much value and I know you're totally going to get so much good stuff out of this. So I don't want to delay anymore. I'm going to hand you over to the interview. So I am really excited that today I get to bring to the podcast,...

In today’s episode of the podcast, I talk about my NEW Small Business Growth Path, The Marketing That Converts Academy and a VIP Mastermind Stay I am hosting in December. KEY TAKEAWAYS COVERED IN THE PODCAST It never gets easier, it just gets different. Each stage in your business you hit will bring fresh challenges.When you first start your business, you are doing everything including trying to learn so much and join every course – The information can be overwhelming.There is SO much out there right now for resources and information.My NEW Small Business Growth Plan – 3 different stages (Bloom, Grow, Flourish). This allows you to identify where you are at in your business and gives you ideas on what you need to do to get to the next level.My membership doors are open Friday 24th September to Wednesday 29th September – this is the last time before the price goes up next year! THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Now is your last chance to join The Marketing That Converts Academy before the price goes up! HIGHLIGHTS YOU SIMPLY CAN’T MISS My NEW Small Business Growth Path 06:03The Academy Next Level 18:10VIP Mastermind Stay 19:37 RESOURCES MENTIONED Join The Marketing That Converts Academy before the price goes up! TRANSCRIPT Hello and welcome to this week's episode of the podcast. How are you doing? So last week's episode, I've just got to touch on it before we get on with this week's. Wasn't it good?Honestly, I loved that episode and in fact, it's on my list to go back to listen to again, and jot some things down that we need to do. And fully enough, I've just recorded the episode that's coming after this one, which is with Dennis Yu, it's a really good one, lots of really, really good stuff in that episode.And at the end of the episode, I say that, you know, even though we know there's this big list of things to do, it doesn't necessarily mean that like, we should beat ourselves up if we haven't done them. Because. But some of these people who I have on the podcast, they come on to talk about one specific thing that they do all the time.So it feels like easy because that's the thing they do, or they're at a different part in their journey to where you are. So it might be that, you know, for, for instance, take me in the podcast that I have a process now that kind of works itself, which is brilliant, but it didn't start out like that. And I think what happens is sometimes you look at someone else's sort of journey or you look at where they are and you look at what they're doing and you beat yourself up thinking, "Oh my goodness, I should be doing that. Why aren't I doing that? Why isn't my business at that point?" And it's just because you haven't got there yet. And that's okay. Because everyone you're looking at was exactly where you are right now.And they had to get there themselves and some get there faster, some get there slower, some do it one way, some do another. It really doesn't matter. It's just a case of don't beat yourself up about it. Which is a little bit, what I want to talk about today. And to tell you it might be a bit of a weird episode.I'm sat here. It's really early in the morning. I'm with my coffee and I feel like we're just going to have a chat, which I like, I like, I get nice reviews on the podcast saying that it sounds like we're just out for coffee, having a chat, which today we are, I'm sat here with my coffee chatting to you. So, yeah, that's lovely.I love to hear that. Also. I love to get the reviews and reviews really...

Today’s episode of the podcast is an interview with Rachel Miller who is a mum of 6 children, builds and grows online businesses and also teaches people how to grow their audience and how to convert them. We talk all about how to get really good Facebook engagement without paying, what type of content you should be posting and how to convert your audience to sales. KEY TAKEAWAYS COVERED IN THE PODCAST The fastest way to build a relationship with someone is to start a conversation!Treat your Facebook profile like a conversation you would have with a stranger.Each platform has its own preferred types of content – such as Reels on Instagram.AMC – The right audience, message, and content.When you post on Facebook, you get the most out of that post between the first and third day.Facebook and Instagram are the same algorithm.Business Suite allows you to schedule your content on both Facebook and Instagram.Post depending on the size of your business.It’s ok to post the same content again!Talk about your audience and ask them questions.If you post a picture of yourself – ask a question about them.If you’re going to talk about a win, talk about one of your students instead of yourself.Facebook likes engagement as this shows the platform that your audience is enjoying that content.Build your audience then create content around them.Your content doesn’t have to be the answer – it can ask the questions instead. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… ALWAYS link your content back to your audience and who they are. HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Rachel 04:56Organic traffic 10:32Organic reach for Facebook business pages 12:54What if I post and it’s tumbleweed? 18:17How to boost your Facebook organic reach 19:05How often should I post on Facebook? 25:17What type of content does well? 28:37How to make money from a blog 43:50 CHECK RACHEL OUT: WebsiteFacebookSocial System RESOURCES MENTIONED: Join Marketing That Converts The Academy TranscriptHello and welcome to this week's episode at the podcast. How are you doing? Right? I just rewatched, uh, the beginning of the interview that we're doing today and it's so good. It's so good. But before we dive into that and I tell you who it is and what they're all about. I want to give you a heads up that next week, the Academy doors are going to be open. So they open on Friday the 24th of September. And they're closing on Wednesday the 29th of September. The doors only open for about 10 days a year. And although it feels like I talk about it a lot. They only opened literally 10 days a year. They've opened twice this year, I think. And next year they'll open twice. Now, the reason I'm giving you the heads up is because you don't have very long if you want to join. And secondly, the price is going up. So when I opened the doors, the price will be $59 as it is. Um, currently it has been last time I opened it, but when the doors close, the next time they open next year, it's going to be 97. So if you are on the fence, if you are sat there thinking, "Yeah, I wanted to, I'm not sure, you know, see how it goes." You really want to think about joining...

In today’s episode of the podcast I talk about building a community and how you can build a community that loves you and wants to buy from you. KEY TAKEAWAYS COVERED IN THE PODCAST Be authentic – Be yourself. The way you are online should be the same as how you are in real life. You can’t be anyone else.Not everyone is going to like you and that is OK!By being authentic you will attract the right people for you.Be inclusive – everyone is welcome. Be proactive about showing this.Be consistent – people need to know you are there. Inconsistency can put doubt in your community’s mind.Earn trust – if someone is going to invest time and energy into you, they need to trust you. To earn trust, you need to show up in your community.Don’t let people down – if you say you are going to do something, you need to make sure you do it.Add value to your community – you are going to have to give away some information/support for free.Give your community a reason to engage.Listen to what your community has to say and ask lots of questions.When you have an audience – do things to delight them! Make them feel special and make it exclusive. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Love your community because they are choosing to support you and keep coming back. They deserve to be made to feel special. HIGHLIGHTS YOU SIMPLY CAN’T MISS Why building a community is so important 05:13How to build your community 07:25 RESOURCES MENTIONED Create Your Dream Business BootcampInclusivity in marketing podcast episode Transcript Hello and welcome to this week's episode of the podcast. How are you doing? So I am batching ahead again. Someone asked me the other day, how I've managed to do all the things like the podcast and the emails.And this is how, cause I batch ahead because I sit and do a number of podcasts at once and then they're all ready for the upcoming weeks. And obviously, I have an amazing team that helps me and as I speak, it's actually a Sunday. I don't normally work on a Sunday if I can help it. Although I don't mind working on a weekend, it's actually quite nice when no one needs you or you haven't got to speak to anybody. You can just sit down and crack on. But I'm going away hopefully next week, uh, for a break, which honestly, I cannot wait. I just, I'm praying nothing happens between now and then, like COVID stuff, but yes, I'm hoping that by the time you're listening to this, which is in a couple of weeks, I might still be on a beach somewhere.Fingers crossed. Anyway, this week, I want to tell you about a couple of things. First thing is the bootcamp is back. I am very excited about the bootcamp. I love doing it last time. I've made some tweaks and improvements added a few different things, shortened it up a little bit, and it's going to be awesome.It's going to be so so good. So basically the bootcamp is a four-day session with me. That sounds like we're literally going to do it at four days solid as in we'll meet every day, four days, day one, we're going to do a workshop about what does your dream business look like? Because when we talk about creating your dream business, I'm I kind of hate saying it, cause it sounds a bit like, "Oh so I can work on a beach with my laptop." And actually not everyone wants that.Not everyone wants a six figure launch. Not everyone wants an online business. Not...

Today’s episode of the podcast is an interview with Anthony Blatner who is a tech founder and ex -IBMer. Anthony helps companies unlock their B2B marketing potential using LinkedIn ads and the power of technology. We talk all about LinkedIn advertising – the power of them, the cost of them, the different types and how you can get started with them. KEY TAKEAWAYS COVERED IN THE PODCAST Ads are there for when you are ready to throw gas on the fire – you have something that is working and your funnel is in place.You have to know who you are targeting for your ads to work properly.LinkedIn ads target people based on who they are such as their job roles or industry – which is why they are best for B2B.LinkedIn is great if you want to target a niche professional at scale.LinkedIn is a more expensive platform to advertise on.The minimum spend for LinkedIn Ads is around $10 per day but you will likely need more than this for really driving traffic. You can expect to pay around $8-$10 per click.Be really specific with your audience you are targeting on LinkedIn.Types of LinkedIn Ads - Sponsored content, sponsored email, conversation ads, dynamic ads (desktop ads) and text ads (desktop only).Start with sponsored content ads using lead forms if you are new to LinkedIn.You can be professional and personal on LinkedIn – personal content can cut through the noise and get your personality across.The best way to get started is to advertise a lead magnet with a sponsored content ad and lead form.You can only advertise from a company page on LinkedIn.Business pages on LinkedIn are good from an SEO perspective and tend to come up higher in search results.Have some recent updates on your business page before advertising but you don’t need to worry about posting too much.Only your followers see your content on your business page so keep it up-to-date but more people are likely to see your content on your personal page. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… LinkedIn Ads enable you to really target specific groups of people, so you don’t need to target a huge audience like you would on Facebook. HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Anthony 04:53Are LinkedIn Ads more technical? 06:50The power of LinkedIn Ads 09:22The cost of LinkedIn Ads 13:40Are you ready for LinkedIn Ads? 15:23Common LinkedIn Ads mistakes 20:45Different types of LinkedIn Ads 22:32LinkedIn content 27:14Getting started with LinkedIn Ads 29:27Do I need a business page on LinkedIn? 36:28 CHECK ANTHONY OUT: WebsiteLinkedIn RESOURCES MENTIONED: Create Your Dream Business Bootcamp Transcript Hello and welcome to this week's episode of the podcast. How are you doing? So this week got an interview all about LinkedIn advertising. I'll get to that in a minute. However, before we do that. I just want to tell you that I've bought the bootcamp back. So back in, I said like, May, May, April time. I did a five day bootcamp called Create Your Dream Business Bootcamp. It was so good. It was basically, it has three workshops and those workshops are aimed around knowing, you know, what do you want your business to look like? How you structure it to get to that sort of business and then your mindset around it. It includes things...

In today’s episode of the podcast I talk all about money mindset and how important this is as a business owner. I also give you an activity to do that may help your money mindset! KEY TAKEAWAYS COVERED IN THE PODCAST Your money mindset can have a big impact on your business.A scarcity mindset: You are scrambling around to make money, you are worrying about paying bills, you worry there is never enough, you say you can’t afford it, you are jealous of those who have more, you worry about competitors, you are scared of change, you believe there is only so much, you hope others will fail and you don’t set any goals.An abundant mindset: You are grateful for everything, you notice the small things, you cheer others on because you know there is enough to go round, you are willing to take risks, you are generous, you want to learn more, you know there will always be more, you think big and set goals, you share your knowledge, you are inspired by others ahead of you and you believe there is enough for everyone.The activity – make a list of the negative thoughts you have around money, then re-write those negative thoughts into better thoughts. Think about what you would say instead. Write down 3 things that could make you feel abundant. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Keep that abundant mindset – it really will help you and your business. HIGHLIGHTS YOU SIMPLY CAN’T MISS Why is money mindset important? 03:20Scarcity vs Abundance 04:16Money mindset activity 10:55 Transcript Below Hello and welcome to this week's episode of the podcast. How are you doing? So we are nearly at the end of the summer holidays. In fact, if you're listening to this, as it comes out, we've probably got about a week left. And although I love my daughter and my stepson. I'll be very glad when they're at school and the house is a bit quieter and I can crack on a bit. That will be great. How have you managed? It's-it's hard. Like it's really hard trying to do all the things and not trying to shout at them on a minutely basis. It's really difficult. So like I said, I formally be quite glad that they are back at school and I'm confident that you might feel that way too. Okay. So today we're going to be talking about money. And specifically your thoughts around it. So I have, I guess I didn't really think about money in the way I think about it now. Definitely not. I think, I didn't think it was important when I started my business. I saw it as a very practical thing. You know, I asked for money, people give it me if they have my service and I didn't think much about money mindset. In fact, I didn't even know it was a thing if I'm honest. And over the last few years, five, six years, I've been doing more and more and more work on it. And now I feel like I'm really happy with my mindset around money and actually the difference it's made to me and my business has been quite significant. So even though I am not the world's expert on a money mindset, and actually that's on my list of amazing people to get on is someone who can talk about money. I do want to take you through a session that I did at last, at the last SOAR I did, which was in June. I think. We do one in November as well, which is coming up and in a few weeks time, the cart will open again for the Academy for only like four days. So obviously if you get to join then you get to do the November event. So this is one of the activities we did in the event. The event, isn't like, it's not like an event where I bring speakers and you just sit into some speakers all day. It's a really practical...

Today’s episode of the podcast is an interview with Dina Behrman who is a PR (Public Relations) strategist, helping entrepreneurs who struggle to take their business to the next level. We talked all about what holds us back, why we get nervous to put ourselves out there, and how to actually go about getting featured and getting some publicity for your business. KEY TAKEAWAYS COVERED IN THE PODCAST When you start doing PR for your business, you will have more content to share on social media – it works hand in hand with your marketing.When you are pitching to places, you can talk about your social media presence.You CAN do PR as a solopreneur and small business owner.You can either use an agency, or do your own PR.You are helping a journalist out when you get in touch with them and share your tips for their readers.You are going to help the people who read or listen to your piece too.PR is very powerful for expert positioning because when you get featured, you have the association with recognisable and credible names – they are endorsing you.PR is long-lasting, ever-green content – when you have an online article feature, it is there for people to find years later!PR is amazing for getting in front of a new audience – make sure you are choosing places that your ideal clients will be.PR is also great for connecting with your existing network when you share your excitement! Opportunities could follow.Think about quick wins – where could you be featured that is quick and easy? This then helps when you are applying to bigger places as you already have some features.Journalists don’t need you to be a perfect or professional writer – they just need the content from you! They have editors that will review your piece.Twitter can be a really good place to connect with and engage with journalists.You can cold pitch journalists, you don’t have to have relationships with them or lots of contacts.You can find journalists by looking online or in magazines – do a bit of research.Think about what you can give in terms of value to the journalists – look at the types of things they have previously published, what will be a good fit/popular for their audience?Put together a media kit to sum up your highlights to apply for podcasts and digital publications.Stretch your comfort zone slightly – you never know what opportunities could come up when you put yourself out there.The worst thing that can happen is they say no or not reply.Just because they said no once, doesn’t mean it’s a no forever – try again another time.If you keep pitching, you will get featured! Make sure you are tailoring your pitches.Once you start getting featured, you may find other journalists will then reach out to you.Keep an eye on the hashtag #JournoRequest on Twitter to look out for opportunities alongside the proactive stuff – see if there is something that is relevant.Leverage every feature/opportunity you get – it is a big deal – be proud!! THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… You don’t need to be really well-known or have a huge following to do PR in your business. HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Dina 03:54PR and Marketing 05:29Why you should consider PR 11:55Potential barriers 18:04Do you need to build relationships 23:48How to pitch to journalists and stand out 25:32What if they say no? 35:20#JournoRequest 45:08 CHECK DINA OUT Website RESOURCES...

In today’s episode of the podcast, I talk about hiring a team for your business. I tell you about my own team, how I get stuff done and manage things and why hiring has been so crucial to my business. KEY TAKEAWAYS COVERED IN THE PODCAST It takes a village to raise a child, and run a business!You may not be able to hire people in your business straight away, it will take time to be able to.If you are working with a part-time VA, be mindful they may not be available every day for you.Before you hire your first member of your team, make sure you have some money in the bank to cover their wages for a couple of months.Every time you hire someone, they will be able to take something off your plate to free up your time.Sometimes you do have to hire people before you can fully afford them – but as soon as they help you, this frees up your time and headspace in order to do more in your business and make money.Having a team that can’t do anything unless you do it, makes you be more productive and holds you accountable.There are people who will be able to certain things better than you can!You do have to let go of some things.There is a hiring process – how you find them, how you communicate, how you set boundaries, what you’re going to pay them, how you onboard them.Systems are so important when it comes to working with a team – you can use something like Trello to organise your processes.Loom is great for recording processes for your team.Hiring people for your team takes time and thought. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… You don’t have to do everything! Hiring people to help you in your business can really help to free up your time and allow your business to grow. HIGHLIGHTS YOU SIMPLY CAN’T MISS My team who help me with my business 02:05Building a team 11:43Tips for building your team 15:22The importance of systems 20:00 LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Sofia – Podcast ManagerBen’s Sales Page ServicePhil – Podcast AssistantFREE Front Row CEO training and downloadJen’s podcast episode Transcript Hello and welcome to this week's episode of the podcast. How are you? I'm good. I am batching content as we speak or say, as I speak, I'm speaking right now. I'm literally spending the day doing podcast episodes because we've had a really, really busy few months in the business and I got a bit behind not behind as in it didn't come out on time. As in, I like to batch and be ahead and over these last few weeks, I've really well. Last couple of months, I've literally been doing things as they need to doing so I'm working really hard at the moment to get ahead and get organized, which actually flows really nicely into what I want to talk about today. You know, that saying It takes a village to raise a child. Well, I think that can be true about running a business. And often, especially in a business like mine, where I'm the face of my business. It can often seem

Today’s episode of the podcast is an interview with the lovely Amy McLaren who is the CEO of three passion-led businesses - Lady Strength where she takes women on trips that get them to leave their comfort zone, a charity called Village Impact where they help build schools in Kenya and a luxury Airbnb!  KEY TAKEAWAYS COVERED IN THE PODCAST Take one step at a time and just put one step in front of the other.You can learn so much about yourself when you are put in an uncomfortable situation.It took 3 years for Amy to write and publish her new book.Your legacy and the impact you have on the world starts from the little things we do every day.We can all do more good in the world.Giving back doesn’t have to be a huge gesture – you can start small.Just be kind - in life and business.You may never know how much of an impact a simple act of kindness can have one someone.Living with passion doesn’t have to be expensive and you don’t have to change your whole life.Do more of what makes you happy and brings you joy to fulfil your passion. This could just be small moments of your day, not your whole life.There is no point doing something that makes you unhappy or feel unfilled.We are all here for a purpose and to do something.People never forget how you make them feel.It is important to encourage our children that they can have what they desire, but they have to work for it!Take a moment to check in with your life and ask yourself if you being intentional with your time and what you are doing.If this was it – would you be happy? THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Do more of what makes you happy and brings you joy! HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Amy – 05:00Women in business – 18:45Turning passion into purpose – 21:46The myths about living passionately – 29:48Leaving a legacy – 35:04True happiness in your life – 45:05 CHECK AMY OUT: Book – Passion to PurposeWebsite Transcript Below Hello, and welcome to this week's episode of the podcast. How are you doing? So if you are new around here, welcome, it's lovely to have you here. If you've been listening for a while then welcome. You're still very, very welcome to be here. Also, if you've been listening for a while and you feel like sharing this podcast, I would be so very grateful. It's like with everything you have to just keep working at it and working at it and working at it. And even though we are over 200 episodes, we still keep, to keep having to work at followers and get the podcast in front of people. So I would really, really appreciate it. And by all means, tag me in, and then I will share your post to my audience. I would really appreciate that. So anyway, thank you for that. Um, okay. This week we have an interview. And it's a really, really good interview. It's with a lovely lady called Amy McLaren. And you know, when you meet someone or you talk to someone and you think, "Oh my God, you are like so genuine and nice, such a lovely person." Well, that's exactly what I felt when talking to Amy. She was just so nice. We had such a nice chat. It was really, really good. Amy is a mum of two. She's a CEO, adventurer, a tea lover. When I say I love tea for those of you know, I mean, gin. So I don't think she means that, but I think she does like gin as well. A ceiling pusher, first-time

In today’s episode of the podcast I talk about the Summer break and how you can manage your time during this time, as well as put a plan together so you can rest a little! KEY TAKEAWAYS COVERED IN THE PODCAST Don’t let the little things get to youBatch your content as much as possibleWhat is the bare minimum you can do right now? What do you HAVE to do? Is there anything you can defer or delegate?Don’t beat yourself up if you can’t achieve something!Book some time offOffer calls with clients on the same days so you are set up and focused on doing thatWe often think we have to be flexible all the time – but if you give people less option they will make it workIs there anything you can move back to free up your time?Think about when you work – we don’t have to just work 9-5! Look at where you can fit a few hours in maybe before the kids are up or when they go to bed.All of this depends on you and your own situation – you have to make it work for you and remove the pressureOffer child swaps with a friend so you get some hours to work without the kidsExplain to your children they are lucky their mum/dad work from home and they don’t have to go anywhere elseYou could also explain to your children that you need to work and would really appreciate a couple of hours undisturbed so you can get something done and then you will have time to spend with themIf you have a team – can they do more?Make sure you have some time for you as well as your family!Don’t be hard on yourself – you are doing an amazing job THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Don’t feel guilty! We run our businesses and have busy, full lives, we can’t put our business on hold or our family on hold. We can only do as much as we can. HIGHLIGHTS YOU SIMPLY CAN’T MISS An exciting event 01:28A plan for the Summer break 04:30Managing your time during the Summer 05:45 LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Listen to episode 200!Friend Zone to Authority Island Event Transcript belowHello and a really warm welcome to this week's episode of the podcast. How are you doing? So last week was episode 200 little bit of a different one with me and my lovely husband. So you've not had chance to go and listen to that then please do go and do that. It's just a bit of a, like, ask me anything, some personal questions, some work questions, some funny questions. So, yeah, that was good fun, I enjoyed it. But like I said, something different for episode 200. Now time to get on with the next hundred episodes. So in this week's episode, it's going to be quite a quick one again, often with solo ones. If you're new to the podcast, when it comes to a solo episode, uh, sometimes it can be a little bit off the cuff and sometimes, you know, they can be really well planned, but more often, a little bit off the cuff. And this week, I want to talk about the fact of some holidays and the summer break and what we're going to do and how we manage. But before we talk about that. I want to tell you about an online event I'm doing. Now I'm very lucky that I get asked to do quite a lot of online events, which is great. And most of the time I'm not very organized enough to let you know on the podcast. But this time I made sure I was. So this event is called Friend Zone to Authority Island where sales and profits await. Now the dates are

Today’s episode is a very special one because it is officially my 200th podcast episode! I have my lovely husband Paul joining me for an ‘ask us anything’ style episode with questions from my amazing community. KEY TAKEAWAYS COVERED IN THE PODCAST Diane from Shine Business asked what camera I use and about my home studio set up. I use a Panasonic G7/G85 for my camera, I have two LED lights and a tripod that connects to my desk that keeps everything at the same height. I have an AudioTechnic Mic for my podcast and a road mic for interviews and speaking. The camera lens I use is 20mm Lens Panasonic f1.7.Diane also asked what eye makeup I use – I use Naked palettes from Urban Decay and also use some from Younique.Wendy Hill from Hill Start Nutrition asked what is on our travel bucket list – On Paul’s is Yellowstone National Park and mine is Japan. Wendy also asked if any of my family actually know what I do – the answer is, not really!Laura from cruise coaching asked how long it took for me to get consistent clients and income – After the first year or so, I took on a VA to help with consistency which then helped my whole business to be more consistent.Nic from In Craft Corner asked who we would have a conversation with dead or alive who would it be – I said Breneé Brown and Paul said Richard Branson.Nic also asked if I have any tips for someone who wants to become a public speaker – this has a lot to do with your confidence but know your subject inside and out. Be completely yourself! Start small and just start doing it.Jo from The Foodies asked if we had one day’s notice to do a dinner party for lots of important guests, what would we make? – I would make my famous Beef Wellington and Paul would make Sausage, Chips and Beans!Karuna from Soul Enterprise asked what questions to ask a marketer you might want to hire – If they have worked in your industry that could be a good thing but they don’t have to have. I would ask what experience they have and what they do, have a look at their own social media and see what it’s like! How are they educating themselves and keeping up with the latest trends?Kate from Workflow with Kate asked what is the most ridiculous thing you have ever heard someone say? – People who think they know everything and are arrogant – there is always something to learn and learn from!Kate asked Paul what the most useless thing he has ever bought is – some 20cm wide curtains!Kate asked what our best pieces of advice are – Paul said don’t get stressed too much about everything, try and be positive and not keeping thinking about the negatives that could happen. I said what if this Is exactly where you are meant to be right now? There is a reason for everything.Caroline from Hunkington House Kitchen asked about my daily routine and how I plan it with distractions – It is all about your season of life, be realistic and understand your limitations. Try to get up 15 mins before you know your children will be up to have some time for you. Plan what you are going to do every day whilst looking at your diary and don’t beat yourself up!Caroline also asked how I feel giving advice and helping other business owners – It is the best thing ever knowing I can support people with their business and...

Today’s episode of the podcast is an interview with Melanie Moore who is the UK’s leading vision board expert and award winning coach who inspires her clients to tap into their vision. Melanie is on a mission to help millions of people dream bigger, think bigger and act bigger. We talk all about creating your vision, the tools you can use to do this and the law of attraction/action.  KEY TAKEAWAYS COVERED IN THE PODCAST You have to create a vision for what you want.4 pillars – abundance, health, relationships and environment.Your vision is always the destination.Tapping keeps us in alignment, motivates us to take action and you can use it on ANYTHING.We can rewire our conscious brain and clear past traumas with tapping.EFT is a cross between acupuncture without needles and modern day phycology (NLP and CBT techniques).The key to manifestation is to focus on what you want, rather than what you don’t want.You need to start thinking that you are lucky and good things do happen to you.Start by getting clear, then let go and finally look at your vision.You have to start with the end goal in mind then work backwards.The more you focus on something, the more the universe knows you want it! THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Life is a beautiful journey – we have good days and bad days, good chapters and not so good chapters. There are sometimes lessons we have to learn. HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Melanie – 07:013 tools to create your vision – 15:31Manifesting – 24:46The law of action – 34:20 CHECK MELANIE OUT: Tapping into your big vision live – online event! RESOURCES MENTIONED: The gentle birth method book7 habits of highly effective people Transcript Below: 

In today’s episode of the podcast I talk about your season of life, your business life and how this impacts on the work you do and how you can manage it. KEY TAKEAWAYS COVERED IN THE PODCAST You can have a business that you love, makes you money and creates the life you want AND manage your life outside of work.It is okay to have a day off!Track your time – how are you actually spending it?We can make more money but we can’t make more time.Your life will look entirely different to someone else’s – it is about what is working for you and what you want to do.Delegate, delete or defer – can you put it off? Give it to someone else? Or just delete it?When you look at your day as a whole, can you take anything off your day that you really don’t need to be doing?If you are doing a repetitive task over and over again – you don’t need to be doing it! Someone else could be doing it for you.Ask yourself - Does it make the boat go faster? Is it getting you closer to where you want to be?There may be changes you can make in your life that will free up your time and give you more headspace.If you can get someone else to free up your time – you could then do more for your business and move forward. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Everyone has different lives, situations and priorities – we are all doing the best we can, in the circumstances! HIGHLIGHTS YOU SIMPLY CAN’T MISS What is a season of life? 02:36How to manage your time and set boundaries 09:15 LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Detox Kitchen Transcript Below: 

Today’s episode of the podcast is an interview with the lovely Victoria Bennion who is the owner of a podcast booking agency where she works with top entrepreneurs, coaches and authors to build their brands and grow their businesses through podcast interviews. We talk all about why you should consider being a guest on a podcast, how to pitch yourself and what to do when you are a podcast guest.  KEY TAKEAWAYS COVERED IN THE PODCAST Being a podcast guest is a great way to gain authority and get in front of other people’s audiences.You need to be able to give as much as you receive as a podcast guest – then it’s a win-win for you and the podcaster.By being a podcast guest, you can really speak to your ideal customers and you are in their ear for 30-60 minutes which will help to grow the know, like and trust factors.Before pitching - Research the podcast and make sure their target audience would be a good match for your business.Listen to the podcast host’s style – can you have a conversation with them?Don’t copy and paste your pitch! Personalise it and make yours stand out!Do a review and screenshot the podcast – talk about something you have listened to and what you could add.Demonstrate why it is a win for the host to have you on their podcast.Be honest – if you have only just found the show, say that!It’s about learning, not selling.Having a podcast guesting strategy gives you so much content you can then repurpose on your social media platforms.If you do a few interviews – you will show up better on Google as this will increase your authority due to the backlinks.You can continue to get leads in months after the podcast has been recorded.Go on to podcasts to add value – teach and share. At the end of the interview you want to send them somewhere they can learn more about you (CTA).You could put together a landing page with relevant links for your funnel – what do you want to do with the potential clients/customers that come from the podcasts?Think about the things you can talk about confidently as potential topics – come up with 3-5 topics and practice them!Review your website and social media – hosts will check it!Your message doesn’t have to be perfect when you first start – be consistent and give it a go.You may not get an ROI immediately. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… The only way to gain confidence is to keep doing it! HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Victoria – 04:43Finding a podcast match – 09:18Why you should consider being a podcast guest – 11:58How to pitch to be a podcast guest – 14:52How to be a good podcast guest – 28:48How to get over the fear – 40:35Why use a podcast agency? – 43:45 CHECK VICTORIA OUT: FREE checklistWork with Victoria Transcript BelowHello and welcome to this week's episode of the podcast. How are you doing? So this week we're talking podcast on the podcast. Um, how many times do you think I'll say podcast today. But before then, I just want to say something that's really funny. I just had to stop because I got stuck as to what I was going to say next. And I went back and I just quick re-listened and it made me think of something. Ever since I got captions on Instagram, I never realized how many times I say, uh, or, um. Have you like, have you done it, put the captions on, talk on camera,...

In today’s episode of the podcast, I talk you through some of the different email systems out there. I tell you all about the ones I have had experience with and some pros and cons of each. KEY TAKEAWAYS COVERED IN THE PODCAST There are so many email systems out there – it can be hard to find one that suits you!Email systems allow you to send a large number of emails to your target customers.You shouldn’t be sending marketing campaigns via email from your own email address – there should be an ‘unsubscribe’ button.You may need a different email system at different stages of your business.Mailchimp has been around a long time – it hasn’t moved fast enough compared to some of the newer systems.Mailerlite is a great alternative to Mailchimp – it allows you to create landing pages and automations easily. Plans start at $10.Drip starts at $19 per month and is owned by LeadPages.ConvertKit charges extra for automation.ActiveCampaign have a light version that is $9 per month but you don’t get landing pages with this.Flodesk is lovely and has beautiful email templates – get a free 30 day trial without putting your card details in – it is only $38 per month and never goes up.Infusion soft is great but very techy!Kajabi lets you do everything – you can build a website, courses, products etc as well as email marketing, landing pages and automations. Price starts from $149 per month. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… If you are just starting out MailerLite is perfect – if you want to do a bit more Active Campaign or Convert Kit – if you want to go all in Kajabi is for you! HIGHLIGHTS YOU SIMPLY CAN’T MISS What is an email system? 03:27Low cost email systems 06:02Next level email systems 11:58What email system I use 17:40 LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Follow me along course – Build My List – Starts on the 6th July!Mailer LiteConvert KitActive CampaignDripFlodeskInfusion Soft (Now Keap)Kajabi Transcript BelowHello, and welcome to this week's episode of the podcast. As ever I am your host Teresa Heath-Wareing. How are you doing? I hope you have had a nice weekend if you're listening to this on Monday or next week or Wednesday or just generally having a nice life. So this week, what am I going to tell you about before I get started? Tomorrow on Tuesday, the, I'm gonna check on my diary now, excuse me, a second. Let's go to the day on Tuesday, the 29th of June, which by the way, happens to be my wedding anniversary. I am opening the cart to Build My List. So I want to just briefly tell you about Build My List. And then actually today, this is all about email systems and things. So telling you how you know whether you're on the right one, or if you're picking one, I can tell you which one might be good for you. So Build My List is a follow me along course. It's changed its format slightly. Uh, whereas before I used to teach the lesson live and then do the Q and A straight afterwards, and I used to do it in 10 days, I've tweaked...

Today’s episode of the podcast is an interview with Shayla Boyd-Gill who is a family, freedom and affluence mentor and creator of Luxe Your Business. She shows women entrepreneurs how to have it all whilst doing what they love. We talk about how you can sell without feeling horrible, your money mindset and how she juggles home-schooling her 6 children whilst running a successful business. KEY TAKEAWAYS COVERED IN THE PODCAST  Show up with confidence and as a business from the start.Your business needs to work for you – giving you the freedom to not have to sacrifice your time with your family.Give people the skills so they are not reliant on you – otherwise they will always have to come back.When you sell a high ticket item, you need to bring value to your customer and deliver what you’re promising.You have enough experience to sell your high ticket item.People will pay for what they want.If you don’t have an abundant mindset, you will prevent yourself from asking for what you truly want.What money stories are you carrying? What are your beliefs? Did something happen around money in your life that has changed your money mindset?Higher ticket clients save you time.When your clients have invested more money – they will do the work.You can’t sell when you’re desperate – people will feel that energy. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Until you stop treating yourself as if you are a liability, you will always struggle to charge your worth – remember, you are an asset! HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Shayla 05:36Showing up with confidence 11:29Juggling being a mum and a business owner 18:55Creating the schedule you desire 26:05Selling higher ticket items 30:40Money mindset 33:20Working with high ticket clients 38:44 CHECK SHAYLA OUT: WebsiteFacebookInstagramTwitter RESOURCES MENTIONED FREE Email Masterclass Transcript Below Hello and welcome to this week's episode of the podcast. How are things? So this week I've got a great interview for you, but before we jump into that, I just want to remind you again, that I'm going to be doing a live email list-building masterclass. It's going to be about an hour long. There on the 29th of June. And if you head over to teresaheathwareing.com/emailmasterclass, then you can find all the details. But basically we're going to look at how to get your first 100 subscribers and the do's and don'ts of building a list. Some of the pitfalls you should avoid, and some of the ways to help accelerate building your list. So, if you want to join me for that, then please do come along. I would love to see you and you get to pick my brain, ask me questions, which you know is always nice. Okay. This week we got an amazing episode because I interviewed the very lovely Shayla and I'll do her proper intro in a sec. But basically we talked about money and charging and selling. Things that I think most of you listening are probably like, "Ooh, not so much thanks." And I think I know lots of you are female. And I think for women, sometimes that is a very difficult thing to do, to have faith in what you charge. To feel...

In today’s episode of the podcast I talk all about making 1% changes to get to your goal and create your dream business. KEY TAKEAWAYS COVERED IN THE PODCAST 1% changes means you continually improve what you do and how you do it that all add up to big changes in your business.Those small changes start to become so inherent that it is not difficult.You need to know where you are going and what your goals are in order to start making 1% changes.Where are you today and where do you want to be?If you don’t have the goal, how can you measure whether you are getting there and if you are going in the right direction?Make your goals specific!What steps and processes you need to have in place to get to your goals?Defer, delegate or deleteWe are not just our businesses, we have everything else in our lives to think about too! The 1% changes can apply to any part of our lives.Challenge – tell me via social media or email what you want to change and we can have a chat!Celebrate those wins, no matter how big or small. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Breaking things down into simple, easy steps will help you to stop feeling overwhelmed and keep moving forward. HIGHLIGHTS YOU SIMPLY CAN’T MISS What is a 1% change? 02:35How to start making 1% changes 09:10 LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE FREE MASTERCLASS – How to get your first 100 email subscribers and the dos and don’ts of growing your email listGet on the academy waitlistMichael Hyatt – SMARTER GoalsDetox Kitchen Transcript BelowHello, and a really warm welcome to this week's episode of the podcast. How are things? We are in full swing of the nice weather here in the UK, which I'm enjoying no end. And if you follow me on Instagram, you'll see that my long-suffering husband, uh, is building me a greenhouse. This is not a sentence I ever thought I would hear myself saying. And in fact, I saw some family at the weekend and they were like, You and a greenhouse. I didn't think gardening would be your thing. No, me neither, but apparently it is. So, uh, he is busy. Uh, I've drawn a greenhouse and he's building it. It's amazing. So keep it on my Instagram if you haven't seen it. Um, also not just from celebrating my, you know, gardening, escapades. I also want to let you know that I have an upcoming masterclass. It's been some time since I've done just a masterclass. But on June 29th, we are holding two live masterclasses all around How to get your first 100 email subscribers and the do's and don'ts of building an email list. So I've seen some amazing things that people do. And I've seen some things that are really not helpful to build your list. So if you want to come along and join me for that, it's going to be good. There are two times like I said, you'll find all the details on the signup page. It's completely free to do, come and check out if you're looking to, to start to build your email list. So head over to teresaheathwareing.com/emailmasterclass all one word. Okay. So, uh, remind you about that. And now let go to today's episode. I'm really struggling to record...

Today’s episode of the podcast is an interview with Christoph Trappe who is a digital based brand strategist. Christoph has been named as a top content creator, digital marketer and thought leader. Christoph is a journalistic story teller and we talk all about live streaming – how to tell a story and have confidence! KEY TAKEAWAYS COVERED IN THE PODCAST Journalistic story telling is telling the story around what people need to know in an engaging style – so people want to read it!Think about what you stand for and what is unique about you – this is what you need to focus on when you tell a story.If you are going to go live you have to be realistic and accept that things do and may go wrong!Before going live - think about what you are going to talk about and how you are going to talk about that topic.Aim for around 40 minutes for your live stream.Decide how often you will go live and commit to it.You have to get used to the idea that people may not show up.If you are streaming into a platform you use a lot, someone will most likely show up!You can stream in multiple places at one time.Try to do a solo episode if you are just starting so you can get used to it, then move on to interviews.It is a lot easier and more fun when you have guests!Going live is not as much prep work for you if you have less time. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Don’t overthink it, don’t feel bad and just keep pushing forward. HIGHLIGHTS YOU SIMPLY CAN’T MISS An Introduction to Christoph 02:25What is journalistic story telling? 03:31How to tell stories for your business 05:52Going Live Book 09:42Things that could go wrong 11:34Getting started with live streaming 19:05What if people don’t show up? 22:47Should you go live in multiple locations? 25:29Solo vs interview 30:15 CHECK CHRISTOPH OUT: WebsiteFacebookInstagram RESOURCES MENTIONED Going Live Book Transcript Below Hello and a really warm welcome to this week's episode of the podcast. How are you doing? So as I'm recording this, the sun is shining. My windows are open and the birds are singing. How very grateful I am for a lovely sunny day. Because honestly I just miss the sun so much. If you're not in the UK, then. And you don't know what our weather is like, we do, you know, we have nice summers, but it's not as nice as California, which obviously it's sunny all the time. And because haven't been to chapel we've had, what's felt like a really long winter. Anyway, also that was such a precious thing to do. Talk about the weather. I'm not here to give you a weather rundown. So this week I've got a podcast interview for you. I'm interviewing Christoph Trappe who is a US based digital brand strategist. He has been picked as one of the top 14 content marketers and a top 24 digital marketers. And then top 100 CX thought leaders. He's a journalistic storyteller and we talk all about Livestreaming. And we go into the kind of conversations...

In today’s episode of the podcast I talk all about how you can use the knowledge you have of your perfect customer to create content for social media they are going to love! KEY TAKEAWAYS COVERED IN THE PODCAST  We have to think about our perfect customer when we are posting on social media.When we think about our perfect customer, we have to go deeper than just gender, occupation, location, etc. We need to know what their pain points are, what their aspirations are and what they do in their spare time.A pain point is a problem your customer has that your product or service fixes.Understanding who your perfect customer is really helps you to create content that really serves them.People love emotion – post content that gets their emotions.If you have your perfect customer at the heart of all your content, it will ultimately perform better as you are speaking directly to them. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Before you post ANYTHING on social media, think back to your perfect customer and make sure your content is interesting, valuable or entertaining for them. HIGHLIGHTS YOU SIMPLY CAN’T MISS Defining your perfect customer 07:12How to create content for your perfect customer 22:10 LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE How to find your perfect customer – podcast episodeBuild My List CourseDollar Shave ClubMartha Brook Transcript Below Hello and really warm welcome to this week's episode of the podcast. How's things. So I thought I would just have a quick check in and a quick hello. If you've not listened for very long, or if you're brand new to the podcast. Welcome. I am really grateful that you've decided to listen to this and you know, see what I've got to say, which is lovely. You'll soon realize my style is very natural and you know, I like to call it authentic slash maybe a little bit unprofessional, which is hilarious. Cause I came from corporate worlds or has to be really professional. But now it's like, I just want to be myself in my business. So, you know, so I just come as I am, as it were, you know what I mean? And, and do this episode just chatting as if you and I were sat having a coffee. I would be having uh, probably two shots of whatever. Cause I like strong coffee with some oat milk, but I particularly like the utterly barista edition. I don't know if you can get it anywhere else of UK, in case you're wondering. So I'd be starting with that or we'd be at in the evening. And I would be having a drink gin and tonic, probably one of the most expensive super gins that got there because I seem to naturally have expensive tastes even without trying. And or I'd be with lots of Prosecco or maybe a nice Chardonnay. I love the Chardonnay. The shopping went through really bad patch. Didn't it? When people thought it was like a cheap drink, but I, we've got friends in California, we go to California quite a lot when we're not in lockdown. And, uh, California Chardonnay is just the best. Anyway, I didn't come on here to share with you my drinks, um, that I liked to drink, but yeah, I record it as if we're just chatting. I don't tend to, when I say I don't tend to edit...

Today’s episode of the podcast is an interview with Joyann Boyce who is the founder of social detail which is a social media agency that helps brands increase their brand awareness through social media. Joyann’s main focus and passion is all about inclusion and she is partnered with the shift to create diverse stock photography. We talk all about inclusion and diversity in your social media with practical ideas you can use for your business. KEY TAKEAWAYS COVERED IN THE PODCAST Inclusive marketing is looking at who you are targeting and the diversity within that.There are so many different communities out there – make a conscious effort to engage and connect with them.You have to put yourself in circles you haven’t been in before.Find your intersectional opposite in your business or sector because you have business to talk about – a reason to engage.Find a way to make inclusion in your routine.You shouldn’t be posting something that doesn’t have alt-text.You can add alt-text in the back of an image on Facebook and Instagram. You can also add alt-text on Twitter if you are on a computer or you can add it underneath as a thread.Write your hashtags in camel case – as add capitals for every word so it is easier to read.When you add Alt-text – add the context of your image and describe the main things in the image.Whatever image you are looking to use – add inclusive words when you search for them.Make sure you are following people that are serving inclusivity and variety.When you are representing yourself – the best thing you can do is be authentic to yourself.We have to come from a place of understanding and appreciating what it is like to feel like you don’t fit in.Inclusive marketing is so important because we are shaping the narrative for people who don’t understand or have exposure to diversity.Conferences need to have experts across the board with diversity, not just on specific panels.We all have privileges and things that oppress us in different ways.We have to put ourselves in situations where we understand what other people are going through and what it’s like.If you’re not being inclusive, you’re missing out on money. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… We need to make everyone feel welcome to our businesses – no matter where you come from, what you do, whatever the differences. HIGHLIGHTS YOU SIMPLY CAN’T MISS My Marketing Academy 01:33Introduction to Joyann 09:47Diverse stock images 11:15What is inclusive marketing? 15:16Backlash to diversity 19:58How can we be more inclusive in our marketing? 27:07Why is inclusive marketing so important? 40:19Inclusivity in speaking 43:50Let’s move on 52:26 CHECK JOYANN OUT:WebsiteLinkedIn RESOURCES MENTIONED My academy cart is open for a limited time only!Don’t touch my hair Ted TalkSales force free course Want the full transcript—click here!

In today’s episode of the podcast I talk all about the different levels of content you can offer to your audience and if you could be giving away too much for free! KEY TAKEAWAYS COVERED IN THE PODCASTYou should be showing up on social media but also creating some consistent content such as a YouTube Video, Podcast, Blog or Live Video. This is your opportunity to show people you know what you are talking about.The whole point of putting content out, is to lead to something you sell.The bottom of your triangle is free content – no need to register, sign up, opt in etc – could be podcast, blog, social media.The next layer of the triangle is your gated content – someone has to take a step in order to get – this could be your lead magnets that people have to give their email in order to download.The top layer is your paid content – any services you sell.Be confident and understand what you are offering at each point. There has to be a benefit to your customers at each level.Your free content may help solve a few things but won’t take your customers to where they want to be.Gated content is more helpful and takes them one step further.Paid content gives those transformations and your customers get a lot more of you.Even if you’re not ready to sell yet, you need to have an idea of what your product/service is going to look like so you can then create content to point towards this.You have to give people a good reason to join your email list or Facebook Group.Sometimes, your content doesn’t actually have to be content. You can simply give people a space to connect and have conversations.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Give the what and the why for free but not the how! HIGHLIGHTS YOU SIMPLY CAN’T MISS Creating consistent content 01:48Explaining the triangle 10:15How much content is too much content? 13:36Selling your paid product/service 20:41Content ideas 26:14 LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Which content is best for you – podcast episodeFacebook Groups – podcast episodeJoin the waitlist for my academyBuild my list course90 day coaching programmeWant the full transcript-click here!

Today’s episode of the podcast is an interview with Krista Miller who runs Summit in a Box. We talk all about online summits including the power of them, how to run a successful one and some things to avoid! KEY TAKEAWAYS COVERED IN THE PODCASTA virtual summit is just like an in-person conference, but it is done online. There is usually different speakers and sessions you can join and learn about different topics.You want to give people who attend a transformation and information to take away.Community is really important – Facebook groups work well for this.Love on your attendees and speakers.Virtual summits are great for launching your course, membership, product or service.Virtual summits can make an impact, no matter what the size of your business.It is not essential to have the huge influencers and names in your virtual summit – there should not be any minimum requirements in terms of email lists and social media following.Think about what you want your attendees to get out of your summit and what topics will be covered.Avoid just asking your besties to speak at your virtual summit.Influencers are not that helpful! They will do the bare minimum. Their audience will not hear a peep about your summit – Don’t stress about getting these big names.Look for people with the same audience as your summit and get specific on who you are helping.Make it as easy as possible for your speakers!If you can’t pay your speakers, give them a good affiliate deal – at least 40%.If you already sell something or have your own website already – you do not need to invest in a really expensive system to do your virtual summit!Adult brains only concentrate for around 17 minutes before they get distracted so aim for 15-20 minute presentations for your summit.Niche down for your summit and choose a topic that will create a transformation for them.When you know exactly who you are talking to and what you are going to help them achieve, it will be all-round easier to promote and get people to sign up.Speakers are the biggest thing for the promotion of your virtual summit.Give your audience a transformation they are going to care about and won’t want to miss the sessions about.The end goal of the thing you should sell should match up with the end goal of your virtual summit.Mention your offer throughout your summit in a natural way and make it clear there will be an offer at the end.Have your super fans as part of your summit.Give yourself 90 days to set up your virtual summit.Follow the process and do the steps! THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Get specific with your summit audience and topic – this is more attention-grabbing and will add more value to your audience making them want to be a part of it! HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Krista 05:36What is a virtual summit? 10:25How to make money by hosting a virtual summit 12:13Getting speakers/guests for your virtual summit 14:26What do you need for a virtual summit? 23:47Marketing your virtual summit 25:47Making your virtual summit stand out 32:01How to sell at virtual summits 39:40How long does it take to organise a virtual summit? 48:08 CHECK KRISTA OUT: Instagram RESOURCES MENTIONED Join me for my FREE bootcampDeadline...

In today’s episode of the podcast, I give you three things that are key to running a successful business. KEY TAKEAWAYS COVERED IN THE PODCAST I’m running a FREE bootcamp – Create Your Dream Business Bootcamp. Running from Monday 17th May to Friday 24th. You can sign up here.A dream business for some people may be a 6 or 7 figure business, for others, it may look like more time freedom, doing what they love or having a business that works for them.Just because you haven’t turned over 6 figures in one year or had a 7 figure launch, does not mean you are not successful.Don’t judge your dream business against someone else’s idea of what a dream business should look like.You have to know what you want from your business and where you want to go.If your mindset isn’t right – you won’t be moving anywhere in business!You can have all the tools and strategies you need to have a successful business but your brain can still hold you back.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Your dream business may look completely different to someone else’s – you can decide what you want and put a strategy in place to get there. HIGHLIGHTS YOU SIMPLY CAN’T MISS My upcoming bootcamp 01:29What is a dream business? 06:09The tools and strategies to have your dream business 10:38Mindset in business 13:49 LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Join me for my FREE Create Your Dream Business BootcampJoin the waitlist for my academy Transcript below Hello and really warm welcome to this week's episode of the podcast. How are you doing? So in UK, we've had some pretty nice weather and we've been doing some updates to our garden. If you follow me on Instagram, you'll see the garden which is back, and I'm really enjoying it. And also I'm growing plants and loving it as a way to turn off from work, which as you may know, if you've listened to this podcast for a while, I'm not very good at turning off. Cause I love what I do. And therefore it doesn't feel like work when I'm spending lots of time doing it, but obviously it's not healthy to work all the time. So I am working on finding other things and I'm quite likening, quite likening, quite liking the gardening. Anyway, if you're new to the podcast, this isn't something I talk about all the time. So don't need to worry a bit but like hang on that we're talking about marketing and business. I absolutely talk about that. So this week, although you have hit on a slightly strange episode, if you're new, because this week I want to talk to you about something I'm running and it's, and I've chose the subject to sit with what I'm running. So basically the whole thing is going to be talking about this new thing that I'm doing. So I am running a free bootcamp. It's called Create Your Dream Business Bootcamp, and I'm running it from, Oh, I knew this was going to happen. Like I should have this stuff in front of me. I'm running it from the 17th of May to the 24th of May. And as the title would suggest, it's all about how you create your dream business. But that's what I want to talk about a couple of things today. So I want to tell you what it's about and why you should come and join me. One because it's free. And two, because it's going to be brilliant. If you've never done anything like this with me before you are in for a three. If you have you...

Today’s episode of the podcast is an interview with the lovely Andréa Jones who helps businesses and podcasts build profitable online communities through simple social media solutions. Andréa is also the host of Savvy Social Podcast. We talk all about social media in general – including all the different platforms, what we should focus our energy on and how we can overcome overwhelm. KEY TAKEAWAYS COVERED IN THE PODCASTBe on the platform(s) you enjoy, then it will feel easier.The top two platforms – Instagram and LinkedIn.There is a lot of opportunity on Instagram and part of the culture is to engage with others on it.LinkedIn is great for B2B for connecting with your target audience and it’s less used so there is no expectation of creating as much content.Twitter works well for activism, powerful messages, and conversation-based brands.If you produce a lot of video content, YouTube is a good platform to be on.TikTok is great for people to discover your video content and you can repurpose your content.Clubhouse is good for dynamic conversations but it can be a bit hit or miss.Don’t look at the new social media platforms until you are established on the main platforms.Facebook can be hard to use if you don’t have a paid ad budget.Facebook groups can be really good for interacting with others.You can have a presence without having to interact too much on some of the platforms.You do not have to be on every platform – just pick your favourite!We can’t focus our engagement on every platform – there is not enough time in the day!Content creator – your job is to create content and that is how you make your money.Business owner – your job is not to create content but you have to promote yourself on social media via content.Focus on the quality of the content you are producing as opposed to the frequency.Pick a time limit each week to create content for your chosen platform(s) and commit to it – see how much content you can create in that time.We can only do as much as we can at certain points in our business – we can’t compare what we do on social media to other experts.When you first start your business, it is HARD to be consistent on social media.Put on your blinders and focus on where you are right now – only improve yourself.We are all on our own timeline.The amount you can do depends on where you are in your business, team size, and income.Overwhelm comes from a lack of clarity around how social media actually helps our business.We don’t actually know the difference that being on social media is going to make to our business!Always make sure you are engaging intentionally – assign yourself tasks.Engagement idea – go to someone in your niche who is more established, go to their latest post and see who is liking and commenting on that post for you to then engage with.Reels are great for potential discoverability – Instagram are pushing them out a lot more.Reels are not as user-friendly as TikTok.The Instagram algorithm reduces the reach if you upload a video straight from TikTok but if it is a great video, it will still do well.The TikTok algorithm is one of the best as it learns your preferences, likes and what you want to see, then serves you that content! The potential for discoverability is a lot higher as you are shown content from people you don’t necessarily follow.Video is a really powerful way to connect with people on social media.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… We can’t be active and engage on every single platform, every single day. We have to do what is realistic for us and where our business is right...

In today’s episode of the podcast we talk about starting and growing your dream business. We cover what your dream business looks like and how it doesn’t have to look like anybody else’s! KEY TAKEAWAYS COVERED IN THE PODCAST ·     In the early days, you don’t necessarily know where your business is going or have specific goals because you’re working it all out!·     It also takes a little while to figure out what you like doing and what you don’t like doing!·     Sometimes in our business owner journey, we look at other people and their businesses and think we should be doing the same – everyone’s journey is completely different and in those early days you just have to make it through and earn some money!·     You will come across people who doubt what you are doing and don’t believe in you and your business - you have to surround yourself with the right people who get you and understand.·     When people don’t know what it’s like to have your own business, they find it hard to understand.·     Business ownership is a journey and we all might be on different stages at different times.·     Identify where you are on your journey and be realistic with what you are managing and achieving.·     Once you have been in your business for a good amount of time, you can then start to review different areas and look at moving forward to grow your business.·     You have the choice to be whoever you want to be and go anywhere with your business you want to go.·     If you don’t like certain areas of your business, you do not have to do it! Your work has to align with your values.·     Your goals have to also be in line with your values so you can have a business you actually want!·     The type of business you want completely comes down to you – it doesn’t have to look like anyone else’s.·     Understanding what you want, what your goals are and what your dream for your business is, is so much more important than focusing on metrics such as “6 figure launches” etc.·     Be motivated and not distracted by others in business. Do not compare!·     Just because someone else says you can make more money a different way but you enjoy it, don’t be swayed.·     We all have different things that drive us and we have to align our businesses with them. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… You are doing the absolute best you can right now in your own business journey.  HIGHLIGHTS YOU SIMPLY CAN’T MISS ·     The early days of business ownership 03:21·     Surrounding yourself with the right people 09:54·     Growing your dream business 13:08·     Aligning your business with your values 14:50·     What business do you actually want? 21:40 LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE NEW FREEBIE - My 5 key steps to successfully marketing your small businessWant the full transcript-click here!

Today’s episode of the podcast is an interview with Dr Nadia Brown who is a sales strategist, consultant, trainer and the founder of The Doyenne Agency. Dr Nadia works with business owners, companies and corporations to multi revenue and awaken the consistent closer in your sales team. In this episode we talk all about how to get over the fear of selling and how to close those sales! KEY TAKEAWAYS COVERED IN THE PODCAST Think of selling as coming from a place of service – make sure what you are selling is right for that person (e.g. right product, time, price etc).Give people time and space to think about it.A lot of buyers are sceptical and may have been burned before – be understanding towards this.Walk them through the process at their pace, not yours.Qualify your leads – give your leads an application to fill out prior to your call.Ask what they want to accomplish and what their goals are.They need to understand what a difference you are going to make to them.Meet their objectives first, before you tell them everything you can offer.Objection handling can be on a call or on a sales page – this is when you talk about overcoming objections but this can be a little bit negative/overwhelming.Instead - Clarifying questions – people will always have questions and we can address them.It’s ok for people to say no if you are not the right fit for them – we have to help our customers to be comfortable with this.Have a level of confidence that shows you are detached from the outcome and gives them the space they need.We can’t control when people buy or if they buy – our job is to show up to guide them to that decision and nurture the relationship.It may take years to close a sale!If it’s a good fit, they will come back when they are ready.Make sure your copy tells the story and add videos so people can really get a feel for you.Email – add videos of you to allow people to get that connection with you.If you don’t sell – ask questions to your audience to understand. Review who your audience is and if the product is right for them.If you don’t have a large enough audience to sell a low ticket item – you will have cash flow problems. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… You are coming from a place of service – your product/service has to be a good fit for your customer. HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Nadia 07:32Tips for selling 15:47Objection handing 27:30Closing the sale 29:50Selling low ticket items 36:14Understanding why you didn’t sell 39:10Value ladders 42:15 LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Bomb Bomb Check Nadia out: InstagramWebsite Transcript below Hello and welcome to this week's episode of the podcast. How are you doing? We're in April which means we're getting closer to spring. I can't wait better one day in the UK. I think it was like. Last weekend where it was so lovely and it was so nice to be sat in the garden. And if you find me on Instagram, there was a little sneak peek that may be garden and watches coming back. If you don't follow them on Instagram, you're thinking, what on earth is this woman talking about? So basically last summer I had my garden landscaped and changed and everything. And I followed it along on...

In today’s episode of the podcast we are talking all about the online business space and how to move your business from a one-to-one model to one-to-many model.KEY TAKEAWAYS COVERED IN THE PODCAST A one-to-one business model is where you sell you and your team’s time for money.There is only so much you can get your team members to do – there will always be a limit.When you have a one-to-one business model, the only way you can increase your income is by increasing your prices.You only have a set amount of hours in your day.You need to think about why you chose to start your business – was it to earn lots of money or was it to have more time freedom?If you want to have time freedom – you may not want to work 24/7 to be able to earn that amount of money.A one-to-many business model is about doing what you do, but to more people for a lesser amount.What you charge one-to-one has to be your premium, then your one-to-many option is usually more cost effective for people.A one-to-many business model could be that you offer a workshop, a course, a membership, a coaching programme – there are so many options!One-to-many businesses are not ‘get rich quick’ options.You can earn more money from a one-to-many model because it is scalable.It is not easy to grow your one-to-many membership.If you are not well known for your ‘thing’ or have an existing audience, you are going to find it difficult to have a successful launch.There are lots of courses and memberships out there that will claim to teach you how to be “Insta-famous” but the reality is, just because it has worked for them and their business does not mean it will work for everyone.You have to build a business that suits you and your life.Anyone can have an online business but it takes work and it is not easy.Don’t get frustrated by the numbers – it is not all about the amount of money you make and the amount of people who buy.Just because people enjoy your content doesn’t necessarily mean they will buy.A normal launch gets between 7-10% conversion.Once you have launched, it is important to review and do it again. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… You do not have to have a six-figure launch to be successful. Success should be defined by the love you have for what you do and the impact you get to make on others. HIGHLIGHTS YOU SIMPLY CAN’T MISS What is a one-to-one business and a one-to-many business? 02:56Myths about one-to-many businesses 11:50Measuring success 30:46 LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE How to get started building your listJoin my academy waitlist!My 90 day program Transcript below Hello and welcome to this week's solo episode of the podcast. It feels like a long time since I've done a solo episode, because normally I batch and I haven't been batching as well as I would like at the moment. So I'm recording this fairly close to when it's going out, trying to get a wee bit ahead for my team. Because bless them they are very tolerant of me when I fall behind. But anyway, trying to get back ahead now. And now we are not doing small business superstar podcast anymore. We can hopefully get back ahead. Cause you know, me, I do like to batch content and batch activities in general. Because there's a science proof of this....

This week’s Small Business Superstars is Darcey Clarke who is a hair stylist. A little bit about Darcey’s amazing business… Darcey has been in the hair industry for 5 years now and when the Coronavirus pandemic meant she had to close for months at a time, Darcey used the time to focus on getting her name out there online. What one marketing thing made a difference to their business?  TikTok! Since last Summer, Darcey has been putting videos on TikTok regularly all about hair and the products she recommends. What difference did it make to them and their business?  There has been an amazing response to Darcey’s videos on TikTok and her profile has continued to grow – it currently has 21,000 followers! It also helped build her Instagram profile as people would come over from TikTok. Darcey has also had amazing brand such as GHD, Cloud Nine and Love Hair reach out to work with her! Where you can find Darcey Instagram: @darceymariahairTikTok: @darceymariahair Want the full transcript-click here!

Today’s episode of the podcast is an interview with Vicki Jakes who is an online marketing and website optimisation consultant helping small businesses sell more stuff via their websites. We talk all about Google Analytics and how you can learn to love your data to help you increase conversions! KEY TAKEAWAYS COVERED IN THE PODCAST Google Analytics is a free tool that Google gives everyone that you can use to track activity on your website.You can then understand how many people are coming to your website, where they have come from and what content they have clicked on.Google Analytics is built by developers, for developers.Try to check your analytics weekly or just after you have run a specific campaign.The first report you should be checking on a weekly basis is the audience overview report – this will tell you how many people have come to your site.Google Analytics can detect if people have returned to your site or if they are a new user.A visit to your website is called a session – Google Analytics can tell you how many sessions per user.Pageviews is how many of your individual URLs have been viewed such as blog posts, product pages, privacy pages etc.It is important to track your page views to see how long people are staying on your site and what pages they are viewing.If you want to increase the amount of page views per customer, this could be done by making your pages more engaging and more ‘sticky’.Another way to increase the amount of time people spend on your website is to add recommendations at the bottom of blog posts to take users to other blog posts.Keep an eye on your average session duration – how long someone is spending on your website.Have a look at your mobile report – this will show the type of device users are using to access your site. Make sure you are optimising your website for where most of your traffic is coming from (mobile).Over half of all website traffic comes from mobile!Your acquisition report will tell you where your traffic has come from – search engines, other websites, and social media.Tracking where your traffic comes from is so important so you can make sure you are spending your time in the right places to drive more traffic to your website.You can see what people are looking at on your website via your behaviour report.Your website should be organic – you should be re-writing content and trying new things all the time.The only comparison for website traffic should be your own. The metrics you apply to your site are relative to the amount of effort you are driving there.You can have small traffic numbers and make a lot of money – don’t think you have to have hundreds or thousands of visitors to be successful.Landing pages are great for campaigns so you can direct your traffic to them during campaigns to convert customers.You can still track your lead page traffic by connecting any third-party providers to your Google Analytics. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Google Analytics helps us to validate all our marketing activities and track what is working and what is not so we can keep on improving and increasing conversions. HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Vicki – 09:00What is Google Analytics? – 26:59Using Google Analytics to find out who is visiting your website – 28:13How to make a website page ‘sticky’ – 33:20Using Google Analytics to find out where your website traffic has come from – 37:00Using Google Analytics to find out what people are looking at on your website – 42:50How many visitors should I be getting to my website?...

This week’s Small Business Superstars are Danielle from Red Beau Party Box and Jenette from Hardy Soft Play. A little bit about Danielle’s amazing business… Red Beau Party Box sells eco-friendly crafts and activities for children. Prior to the pandemic, Danielle had a lot of business for children’s birthday parties. A little bit about Jenette’s amazing business… Hardy Soft Play Hire offers a hire service for bouncy castles, soft play and fun stuff for party events. What one marketing thing made a difference to their businesses? After the pandemic struck in March 2020 and both businesses were hit hard due to no parties being able to take place, the pair decided to contact lots of local businesses and ask them to create a small video about their products. Danielle and Jenette then packaged up the videos to promote these small businesses and their amazing products. They then set up a Christmas virtual fair via a Facebook group where businesses could showcase their products to potential buyers. What difference did it make to them and their businesses?  They had 230 stalls within their Facebook group and nearly 7000 shoppers to shop! All the people in the group wanted small businesses. The majority of the stallholders found their sales had increased since joining the group. Lots of stallholders also collaborated to form new partnerships. Danielle and Jenette are now so much more visible on social media since lockdown which will help them later on with their businesses. Where you can find Danielle Instagram: @redbeauboxFacebook: @redbeaupartyboxWhere you can find Jenette Instagram: @hardysoftplayhireFacebook: @hardysoftplayJoin the Virtual Fair – Virtual Fair – Support a Small Business Transcript below Hello and a very warm welcome to this week's Small Business Superstar Podcast. How are you doing? Uh, you'd think have to all these episodes. I don't know how many Small Business Superstar's podcasts I've done, but you'd think I would find a much easier way of saying it. But anyway, I still stumbling my words every single time. So this week I'm not just bringing you one guest, I'm bringing you two. So please welcome Danielle Barker and Jenette Hardy to the podcast. Hello ladies, how are you doing? Jenette: Hi, Teresa. Danielle: We're doing well. Thank you. Teresa: Good, good. Just so you know, obviously I know people get. Like a little bit freak about different social distance stuff. We are all on zoom. The ladies are in their own, their own homes where they are. So ladies, let's start by introducing what you do separately because you're very similar, but then you came together to do something hands so got two of you on. So Danielle, let's start with you first. Tell my lovely audience who you are and how you got to do the thing you do today. Danielle: So I'm Danielle and I have a business called Red Beau, spelled B-E-A-U, and I make eco-friendly crafts and activities for children. And before COVID, um, it was primarily for children's birthday parties. Um, hence why...

Today’s episode of the podcast is an interview with Jeremy Enns who is CEO and story teller in chief of Counterweight creative – a podcast production and marketing agency, helping health and wellness experts leverage podcasting to become the go to authorities in their space. We talk all about how to be a guest on someone else’s podcast and podcast sponsorship opportunities! KEY TAKEAWAYS COVERED IN THE PODCAST Want to win an iPad? All you have to do is go and leave me a podcast review on Apple podcasts or where you listen to this podcast. Screenshot your review and post it on your social media tagging me!Podcast guesting is a great way to grow your own audience and get in front of people who are highly aligned with your messaging.You don’t need to have a podcast of your own to guest on someone else’s.When pitching to guests on a podcast, focus on what you can offer that audience and their interests.Before pitching, listen to the podcast and make sure the host has the same vibe as you, they cover the same content and there is an opportunity to share what you are an expert in.Get clear on who you can offer some sort of value to.Before you start pitching, brainstorm 3-5 topics you could talk about for 60 minutes. Make sure you can speak confidently on these topics and answer any questions. Then start researching podcasts you could talk about these topics on.There are over 1 million podcasts out there right now! Limit the scope of your outreach so it doesn’t get overwhelming.Who am I speaking to and what do I want to become known for?Podcast hosts get a lot of pitches, that means you need to find a way to stand out – lead with as much personality as possible.Most podcast hosts want to interact and engage with someone they are going to have fun with!It is hard to track sales/conversions from your podcast – anecdotal data is good. Ask your audience how they found you or survey your audience.A good level of podcast downloads is around 1,000-1,500 per episode.One way to make money through podcasting is sponsorships.There is no right podcast size – it depends on your niche, your personality, and what you talk about.It takes time to grow a podcast – 9-18 months before the snowball really starts to roll – keep going!Podcasting is not just talking to someone or having a conversation, it needs to be engaging and interesting for your audience. It takes time to figure out what your audience wants to listen to and get comfortable.Generally, you should look at sponsorship for your podcast – the sponsor that makes the most sense is for your own business to sponsor your podcast to promote your own stuff!Podcast ads should be fun and have personality – be enthusiastic!If you do bring on a podcast sponsor, make sure it is a brand/company you are enthusiastic about, would genuinely promote, and will benefit your audience.Podcast sponsorships – the narrower your niche, the more you can get.Try to think about add-ons you could offer to podcast sponsors such as newsletter features and social media features – package it all up to be more appealing to them.Think about your podcast as your trust-building system - you still need your exposure system (social media, paid ads, guest podcasting).When you have a podcast, you have to be consistent and keep on showing up. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… There is no right podcast size – it depends on your niche, your personality, and what you talk about. HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Jeremy 10:55Pitching to be on someone else’s podcast 13:40Making an income from podcasting?...

This week’s Small Business Superstars is Joanne Roach who owns The Foodies. A little bit about Joanne’s amazing business… The Foodies encourages children to grow, cook and enjoy eating their fruits and vegetables through stories, games and activities. The Foodies teaches children where their food comes from and how the seasons work. What one marketing thing made a difference to their business?  Taking part in free challenges to get over being such a perfectionist and just start.What difference did it make to them and their business?  Joanne did my free Instagram challenge and it helped to not only get her Instagram started but her following went up in a short amount of time. Joanne has now pledged to take part in more free challenges for other platforms to push her to focus on them. Where you can find Joanne Website: www.thefoodies.orgInstagram: @thefoodiesbooksFacebook: @thefoodiesbooks Want the full transcript-click here!

Today’s episode of the podcast is an interview with Precious Rodgers who is a Pinterest marketing expert, helping established online coaches, services providers, content creators, and podcasters jump-start or enhance their Pinterest marketing strategies to skyrocket their visibility with or without Pinterest ads. We talk all about Pinterest marketing and Pinterest ads. KEY TAKEAWAYS COVERED IN THE PODCAST ·     WIN an iPad! All you have to do is leave me a podcast review, screenshot the review and upload to your favourite social media platform! For TWO bonus entries, talk about my podcast and why you love it on social media and make sure to tag me.·     Pinterest is a top eternal platform – it is a great place for people to find you.·     As a business owner, you want your content to be found because more eyes on your content means you can grow.·     Pinterest is a search engine, not a social media platform – people are there searching for your solutions to their problems.·     Pinterest is at the top of the funnel.·     You don’t have to specifically create content for Pinterest, you can repurpose content for Pinterest – driving traffic to your content from Pinterest.·     Pinterest has social aspects such as comments and likes, but Pinterest does not aim to get to know you, it aims to get to know your content.·     The success of your content has nothing to do with engagement activities, it is about your content.·     Story pins is a new feature on Pinterest that is being rolled out – not about directing people elsewhere, all about the content.·     Pinterest is there to help you find something and then leave the platform.·     If you are using Pinterest for Business, hide your personal boards.·     Try to keep pinning other people’s content to a minimum on your Pinterest business account as this changes your algorithm.·     You can have a personal account and business account that you can switch between easily.·     The life span of a pin is forever! Once something is on Pinterest, it can always be found. Content usually hits peak after around 3.5 months – you will not see an immediate reaction.·     There is nothing you can post on Instagram and Facebook where people will still be finding it a year after.·     When you promote blog posts on Pinterest, do not make them too long where people have to really look for the answers they want. Make sure your opt in pages and sign up pages are set up for cold traffic and quickly answers their pain point.·     Pinterest traffic is very bouncy – users want to immediately know you are answering their problem.·     Pinterest ads are the best way if you do not have patience and accelerate your growth quicker.·     Pinterest ads mean you have to spend money in order to make money.·     Pinterest ads do not optimise as quick as Facebook ads.·     It is a good idea to build your organic strategy at the same time as running Pinterest ads.·     Cost-wise, Precious recommends a $20 a day budget. You need to give Pinterest the money in order for your ads to be put in front of the right people. In the testing stage, you can start lower ($7-$10 per day) but aim to increase this.·     Consideration campaigns - let your Pinterest ads run

This week’s Small Business Superstars is Max who is the founder and podcast producer at Max Podcasting and co-host of The Wild Business Growth Podcast. A little bit about Max’s amazing business… Max produces professional-sounding podcasts for entrepreneurs and storytellers. What one marketing thing made a difference to their business?  Starting a podcast! What difference did it make to them and their business?  Every week you are connecting with, starting a relationship with or strengthening a relationship with somebody you admire and your listeners admire. It opens a new door to that person and endless doors to new networks. You never know where a single connection is going to lead to. Where you can find MaxWebsite: www.maxpodcasting.comWild Business Growth Podcast: Spotify Want the full transcript-click here!

In today’s episode of the podcast, I talk about how to get clients for your business. There are lots of different ways you can do this depending on who you are and what business you have, so here are some suggestions you can try.&nbsp;KEY TAKEAWAYS COVERED IN THE PODCAST&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;We can often busy ourselves with stuff that just isn’t moving things forward.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;It is important to prioritise the important bits that help to get more clients and make money.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Write a list of people you know who may be a good referral for work and a list of people who would be a perfect client for you.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Let your existing clients or past clients know that you have some space available.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;“Do you know anyone who may need some help with [Your Service], if so please could you introduce us?”·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Getting clients is a number game – you will get a percentage of the people who interact with you to actually buy.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Referrals are simply your client telling someone they know that you exist.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Ask your network to share your content and help spread awareness.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Be proactive – no one is sat waiting for you to do something to share it with their audience, but if you ask them, they would be happy to.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Pick out some of your ideal clients – approach them and start a conversation.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Connect with your ideal clients on social media and engage with their content so they can see you exist.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Email lists are there when we need them – send something that says you have a space and that you are taking on clients.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;People may assume you are too busy, so sometimes we need to be honest and say we are looking for a client.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Advertise spaces on social media and tell people what you offer.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Be more obvious and forward.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Keep an eye on Facebook group T&amp;Cs to make sure you’re not breaking any.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Join Facebook groups where your ideal customers hang out – interact, offer advice, answer questions.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Offer a free discovery call or part of your offering that gives people a tiny taste of what you do – show your value and don’t give away too much.&nbsp;THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…&nbsp;We have to put ourselves out there and be forthcoming when we need more clients. Go out and try some of the suggestions today and see where they take you!&nbsp;HIGHLIGHTS YOU SIMPLY CAN’T MISS&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Being busy but not moving forward – 03:08·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Client Referrals – 06:16·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Tapping into your network – 09:47·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Reaching out to ideal clients – 11:28·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Emailing your list – 13:17·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Say it on social – 15:11·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Facebook groups – 16:20·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Offering a free call – 17:18&nbsp;LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE&nbsp;<a...