KEY TAKEAWAYS COVERED IN THE PODCASTA lead magnet allows you to put out valuable content in exchange for your audience’s email addresses.Detailed targeting on Facebook offers so many options for you, including demographics, interests and behaviors.Common interests to pursue include which publications they might read, who they might follow and websites they might be interested in.Install your Facebook pixel to be able to target people who visit your website, sales page or landing page.Using a pixel on a landing page can get real granular. You can identify the people who landed on your landing page BUT NOT on the following thank you page. This allows you to target anyone who visited your landing page while excluding those who visited the thank you page.You can create a custom engagement audience, which allows you to target individuals on Facebook who have viewed a video on your Facebook page.Facebook will match your own audience database to who they have on the platform. This is helpful for you to reach your list in a couple of ways and market to additional audiences who look like those on your existing list.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…There are so many variables that can impact the effectiveness of your ad spend. This is where using targeted audiences on your ads can truly help; the narrower your audience gets, the higher your conversion rates will be. The opportunity that Facebook is affording you here is phenomenal! Spend time looking into creating audiences in Facebook and seeing how they can work for you. All these things are trial and error. If they aren’t working, stop, rework and try again.HIGHLIGHTS YOU SIMPLY CAN'T MISSHow Teresa’s ads are working right now – 02:08#1: Picking your audience using Facebook’s options – 04:38A deep-dive into detailed targeting options on Facebook – 05:56#2: Remarketing to known website visitors using Facebook’s pixel –08:43#3: Remarketing to video views using custom audiences – 14:37#4: Uploading your own audience database to Facebook – 17:20How to use look-alike audiences based on existing data – 18:38Transcript below Hello and a super warm welcome to this week's podcast episode. I hope you've had a fabulous week and you're still enjoying this lovely sunshine if you're in the UK. I know it's causing havoc in other places, but I have to say I do enjoy the sun. So I quite like this warm weather.Anyway, I have had a really good week. I have been super busy actually doing some work for me, which kind of sounds strange, but when you have an agency like I do, and you have a team and you work with clients, you often find that your time is taken up doing work for them. And rightly so, they're paying the bills, they're obviously giving everybody a job. And therefore, when I have a list of things to do, theirs always tends to come first. Although I am also a big believer of, you need to work on your business, not in your business, and I don't probably spend enough time doing that.However this week and the end of last week, I've managed to do it. So that's really cool. And one of the things I've done this week is I have advertised a lead magnet. Now obviously I've talked about lead magnets before in the podcast, and it's basically when you're putting out some content, some really good, valuable content that my audience are gonna want to have, and in exchange for that content, they give me their email address. And this week, I have been advertising that via social media, both on Facebook and Instagram. And it's reminded me again about how wonderful the advertising tool is that Facebook have. How Teresa’s ads are working right now And I obviously do ads all the time for clients, but I think when...

KEY TAKEAWAYS COVERED IN THE PODCASTIf you want to be seen as an expert in your industry and want people to come to you for knowledge, producing consistent content is the best way to prove it to them.Think about how your content will add value or provide your audience with a solution. When you add value without them paying first, they see you in a brighter light! If your audience doesn’t see you providingconsistent content, they won’t stick around and wait to see it.When starting a blog, it is best to use longtail keywords instead of one-word keywords. This helps to narrow down your niche and improve your SEO.If you are more inclined to speak, a podcast might be best for you. Think about what style of podcast you want to create, how often you want to create them and of course, the initial set-up cost.Video is another great way to create content for your business. But, you must make sure you are comfortable on camera and are able to speak well.Live video, although a bit scary, is one of the quickest and easiest ways to create engaging content. There isn’t a set-up cost or much preparation required. Plus, it is a great way to engage your audience.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…It doesn’t really matter which platform you choose for your content. What is important is that you get content out there consistently and find ways to constantly deliver value to your audience. Share your message and do it often!HIGHLIGHTS YOU SIMPLY CAN'T MISSConsistent content adds value – 03:09Consistent content makes you an expert – 05:00Consistent content attracts your audience – 07:01Ways to create consistent content – 09:13Start a blog – 09:29Start a podcast – 12:27Try using video – 14:36Consider live video – 20:22LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEEpisode 19: How to Create Your Own Podcast From Start to FinishEpisode 1: How to Use and Leverage Live Video for Your BusinessTranscript below Hello and welcome to Episode 22 of the Social Media Marketing Made Simple Podcast. Wow, that is always such a mouthful. And I feel like I say it all the time at the beginning. So I apologise. And wherever you are in the world, I hope you are having a wonderful day. So here in the UK we are coming into a holiday time for the children, which means that we've got eight weeks of now trying to juggle being a mum and also being a business owner, which for parents out there, you'll know that this is pretty difficult. Obviously I am lucky that I chose to work from home. I used to have an office and I didn't use it. So, I decided I didn't need an office anymore. So I am able to work from home, which means that I am able to have my daughter here with me and kind of look after her while I'm kind of working. But the holidays are always challenging, which is like I said, if you're a parent, I'm sure you can appreciate.I don't know about you, but I'm always constantly reviewing in my business, what I'm doing, whether I'm doing the right thing. As in not having my own business, as in the right content, am I putting out the right lead magnets? Am I giving people what they want? And I'm always reviewing the content that I'm putting out there, and always thinking, should I change it up, do something different? I love doing the podcast and I'm so happy to do this. But I've been debating whether I should start a YouTube channel or do more purposeful video. And it's really tricky because I think especially in social media, or the kind...

KEY TAKEAWAYS COVERED IN THE PODCASTYour organic reach on Facebook is decreasing rapidly. If you post regularly, your audience won’t see your posts. Facebook prioritizes content from friends and family over pages. You should be using Facebook Ads to combat this new algorithm.Instagram is the second largest platform behind Facebook with 1 billion monthly active users. You can create content for Instagram daily without having something that photographs well each time.Twitter is the best platform available for communicating and engaging with your audience. It is great for building community, but it does take a lot of work due to the new algorithm change.LinkedIn isn’t as noisy and fast moving as the other platforms. Posts and content hang around a lot longer there than on Facebook, Twitter or Instagram, making it great for engaging with B2B companies.Pinterest isn’t only for pinning home décor and recipes. Instead, it is a great tool for business use by driving traffic. The whole point of Pinterest is finding content outside of the platform. Use it for things like blog posts, checklists and tools for your audience.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…When you are marketing on social media, you are on borrowed ground. If the platform makes a change and you have pinned your marketing on one platform, it will negatively impact your success. Think about how to move your social media followers to your own email list.HIGHLIGHTS YOU SIMPLY CAN'T MISSPlatform #1. Facebook – 02:58Reap the benefits of using Facebook groups – 05:43Platform #2. Instagram – 07:26You may be surprised to know who uses Instagram – 12:02Platform #3. Twitter – 13:02Don’t repeat your content on Twitter – 15:06Platform #4. LinkedIn – 18:14Platform #5. Pinterest – 22:07LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEEpisode 2: How Lead Magnets Help You Build Your List & Stay Connected With Your FollowersEpisode 6: 5 Tried & Tested Strategies to Build Your Email ListEpisode 8: InstaStories: How to Use Instagram Stories to Elevate Your BusinessEpisode 14: Facebook Algorithms Explained: How to Post Better, Get More Engagement & Improve Your ReachEpisode 15: 5 Reasons to Use Twitter to Market Your BusinessEpisode 20: 4 Social Media Mistakes That Businesses Should Stop Making NOWTranscript below Hello and a super warm welcome to this week's episode of the Social Media Marketing Made Simple Podcast. I'm your host, Teresa Heath-Wareing. I hope that wherever you are in the world you're having a great day and that you're getting ready for summer. I suspect that because we've had such lovely weather in the UK that actually our summer's been gone. However, we have got the children summer holidays coming up and then breaking from school. My daughter actually broke up last Friday. So if you're a parent, you've got that tricky time of year where you've got to work out what...

KEY TAKEAWAYS COVERED IN THE PODCASTNo one ever minds a comment on their post, after all, that’s the whole point of sharing on social media. However, make those comments conversational instead of spam. Don’t sell your services or products where it doesn’t make sense.When commenting on social media, always try to remain relevant to the picture or post. Don’t just leave a thumbs-up or a heart. Instead, say something about the post that you enjoyed. This way, you don’t sound like a spam account.Social media is about building relationships and getting to know your customers. Auto direct messages are impersonal and bad form. Instead, start a conversation with someone by being genuine.On Facebook, like competitions are okay. Share competitions are against the regulations. Don’t get put into Facebook prison with a locked account by creating a share competition.When your audience posts on your social media, you should try your absolute best to respond. As a business, if someone posts about you or shares your content, you are receiving free exposure. Say thank you!THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…The main goal of social media is to start a conversation with your audience. You are spending a lot of time creating content and sharing it in hopes of receiving a response. When your audience reaches out, reach back! Start that conversation and engage them. If someone tweets about your business, retweet it. If someone comments on your post saying how much they enjoyed it, say thank you. It’s all about relationship!HIGHLIGHTS YOU SIMPLY CAN'T MISSA quick update on Instagram’s IGTV – 01:44Mistake #1: Selling on other people’s posts – 03:48How to comment properly and not to sound like spam – 05:52Mistake #2: Auto DM’s – 06:41Mistake #3: Like and share competitions – 08:16Mistake #4: Posting on social media and not responding – 10:03LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEIGTV Blog PostTranscript below Hello, and welcome to episode 20 of the Social Media Marketing Made Simple podcast. I'm your host Teresa Heath-Wareing. Wow. I can't believe we have got to 20 already. I know in the scheme of podcast, it doesn't seem very big. When I listen to James Wedmore or Amy Porterfield, they're on like hundreds; however, 20 weeks have gone by, which I've had the podcast, 20 weeks have gone by that I've consistently put out content, and I am super proud of myself. Maybe I should be prouder when it's a hundred, but I am still really proud that I've got to 20.As I've mentioned on previous podcast, I decided that when I was going to take this on, I was going to run it for an entire year before I decided whether it was a success and to leave it or not because I wanted to prove to myself and everybody else that consistency works, that if you are consistent and you come out every single week with some kind of content, doesn't have to be a podcast, it could be a video, a live, a blog, but if you are doing it consistently, and you're helping market it, then people will want to listen and want to read and want to sign up to make sure they get those updates, so I'm super pleased that we've got to episode 20 already.Before I jump into today's episode, I just thought I would give you a very quick update on the latest changes on Instagram. A quick update on Instagram’s IGTV Now, it's been a couple of weeks that IGTV has been released, but if you've not had chance to look at it or set up your account or are unsure about what it's about, then I have put out a blog post on the teresaheathwareing.com website, and the blog post goes into detail what Instagram TV is...

KEY TAKEAWAYS COVERED IN THE PODCASTYour “why” and “who” are fundamental to your podcast. Know these before you go any further.You need a name for your podcast. Consider your audience and your content above all. Your audience should be able to tell what your podcast is about by looking at your name.You should have an intro and an outro for your podcast. You can use services such as Fiverr to find someone who can record one for you!Plan your content ahead of time, so you know exactly what you’re going to talk about. This will help you stay organized and allow you to gather information ahead of time.Once you start recording your podcast, you won’t want to stop to stay on track. It is best to edit at the end of the show, so you don’t lose your train of thought.Transcribing is great for SEO and doesn’t cost much. There are plenty of services online to get a text version of your podcast.When your podcast is ready to go, make sure you share it with your audience. Write blog posts about it and share it on your social media for maximum exposure.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Take a little while to sit down and brainstorm what you want to include in your podcast. What will your podcast be about? What will your audience look like? You will want a vision going into the process to keep you on track! Plus, everything you do from here on out comes down to your “why.”HIGHLIGHTS YOU SIMPLY CAN'T MISSHow Teresa started her podcast – 06:39Ask yourself why you are starting a podcast – 07:22How to name your podcast – 08:40Additional things you need to get started – 09:17The importance of planning your episodes – 14:04What to do when it’s time to record and edit – 15:38Now, launch your podcast – 21:03LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEFiverrAudacityAdobe AuditionsLibsynRev.comTranscript below Hello and a super warm welcome to the Social Media Marketing Made Simple Podcast, and I am your host, Teresa Heath-Wareing. When I say warm, I mean literally. For once in the UK it is a super warm day, and do you know what? We really don't cope very well. We beg for nice weather all the time, and when we get it, it's always too hot, there's not enough air, and we really don't manage. It's been a really warm day in the office today, but boy, am I glad to see the sun out, because I love it, and having not long come back from California and Vegas, I should be more acclimatised to it than maybe I actually am.Today I am recording the podcast in the evening, which I've not done before. I'm just mixing it up to see how I get on. I'm trying to find the quietest spot in the day, and today it's now ... it's 20 to 7:00 in the evening and I'm on my own because my husband, I think I've probably mentioned before, is in the military and he spends time away from home. And my daughter is with her dad and my stepdaughter is currently on holiday in LA and my stepson is at his girlfriend's, so very strangely, from a very busy house, it's very quiet this evening. It's just me and my dog, Charlie, who occasionally keeps walking around on the floor behind me, which is wooden, and making some tip-tapping sounds. So I'm hoping he's now gone to sleep and I will get some peace. Anyway, enough of my ramblings and let's get on with today's...

KEY TAKEAWAYS COVERED IN THE PODCASTOnce a year, you should requalify the subscribers on your list. You can do this through offering a lead magnet such as an eBook, checklist, guide, etc. This will help you sift through your email list to find your true audience—those who want to be there.Ask your email list members questions about what they are struggling with and how you can help! The key is learning to understand your audience. You can then address these concerns—using their ownwords—directly in your marketing efforts, including your webinar!Remember to market to your email list everywhere they can find you.You want those who sign up for the webinar to sign up to attend live, instead of just the playback. Try using a bonus if they show up or the opportunity to ask questions. Those who are there for your live webinar are more likely to buy.Ready to take it to the next level? It’s time to use Messenger. Messages have an 80% open rate compared to traditional email at 30%. For example, you can use Messenger to send an ad to all those audience members who have viewed your sales page.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Although you are using your email to drive sign-ups, it is important to market to your audience on all your other platforms. Use your social media to let followers know about your upcoming webinar. Write a blog post that includes information about your webinar. You can repurpose your email content quickly into other content to use where the rest of your audience hangs out, including on social media posts and ads.HIGHLIGHTS YOU SIMPLY CAN'T MISSPhase 1: Warm up your email list – 02:24Phase 2: Pre-Webinar Phase – 08:12How to create your email marketing series – 08:54How to use advertising and social media – 10:44Phase 3: Webinar Go Live – 13:25Phase 4: Post Webinar Phase – 14:29How to pull in those who didn’t buy or those who didn’t attend – 15:09Now, take it to the next level with Messenger – 21:46Transcript below Hello, and a really warm welcome to this week's episode of The Social Media Made Simple Podcast, and I'm your host Teresa Heath-Wareing. I'm back in the UK, and back in my office, which means, hopefully, we won't get lots of background noise like we did last week, after my fantastic trip to the States.The trip was a bit of a work trip, and a bit of a pleasure thing, which was nice, and I got to meet up, like I said last week, with some amazing people, both Pat Flynn and Amy Porterfield, who in my industry, are complete rocks stars, so to spend some time with them was fantastic. If you don't know who these people are, then please got and check them out, because they really are phenomenal.This week, I'm going to talk about something that I did a talk on, in October of last year, when I spoke at Converted, which was in Minneapolis. And I've decided that I'm gonna do it for this week's podcast because I'm super passionate about it, and it's a process that I'm actually gonna be using soon myself, so it's really good to refresh myself on the process and what it's like.So, this week, I'm gonna be talk about how you can use a four stage process and webinar, in order to take someone from an email address, right the way through, to a paying customer. Like, I said, it's something that I'm super passionate about, not only have I used it for clients, but I'm also using it for myself. Not quite where I need to be yet, but I promise you, it's coming soon.So, let me explain the four stages of how we take someone from just being someone in our email list, right the way through, to actually purchasing from us.So, the first thing we do, is start by warming up the list. I never ask people how big your list is, I ask them how warm it is. The next...

KEY TAKEAWAYS COVERED IN THE PODCASTLinkedIn is the best platform to show professionalism. Air on the side of caution when it comes to your content such as your profile picture. A professional headshot is perfect.Remember to use your keywords on all social media, including your headline on your profile. For example, “content marketing” or “social media marketing.”For a killer “About” section, use this statement:o I work with [insert type of audience] who want to [what your audience wants to achieve]. I do this by [how you help them] and this means [the outcome for your audience].Use your profile to explain as much about you as possible as it pertains to your business. Have you published any work? If so, add it. Have you volunteered with any organizations? If so, add it!Don’t forget to post on LinkedIn regularly just as you do with other platforms. You can post your blog posts, your podcasts and any other content about your business. Use your resources!Be sure to remain professional, even in how you write what you post. Do not use abbreviations. Explain yourself more.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…LinkedIn is the perfect place to explain what you do in detail. Your audience wants to resonate with you. Your profile should relate to your audience to build connections by speaking to how you can help them achieve their goals.HIGHLIGHTS YOU SIMPLY CAN'T MISSTip #1: Make sure you have a really great profile picture – 06:24Tip #2: Use your headline to sell yourself and what you do – 08:48Tip #3: Your “About” section should speak directly to your audience – 11:18Tip #4: Fill in as many details as possible on your profile – 16:54Tip #5: Post, post, post! – 18:57Transcript below Hello, and a really, really warm welcome from over here in California. That's right, I am recording the podcast currently, sat in LA, having an amazing time on a business slash maybe a little bit of holiday trip. I am sat outside. If you could see me you would laugh, but I am sat outside on the deck of our friend's house where we're staying, and I'm recording this podcast so you might hear some outside noises. The birds are singing away. It's about 5:30a.m. and the sun is coming up in the distance. Of course I'm sat here currently in a vest top, and although it's not super warm, it's not freezing cold either.If you follow me on social media, then you might know that I come out here fairly often, and by fairly often I probably mean three to four times a year. Most years it's been four times, and what's interesting is prior to about four years ago, I'd never really travelled at all. In fact, I could probably count on one hand how many times I'd been to other countries.Then, two things happened. I met my husband, who is in the RAF. He's a military man, and he does a job that takes him all over the world, that literally he will fly in and out of more countries than I've had hot dinners, and I started the business. One of the things that I discovered is that there's a real hub of social media experts and online digital marketing experts over here in California, and specifically around the San Diego area. Also, San Diego is where Social Media Marketing World is held every single year, and trafficking inversion, and some really big conferences.Like I said, those two things together have certainly then geared up my travels and my trips and I'm over here quite a lot, and I love it. I would move to California in a heartbeat. The sun is always shining. It's a beautiful part of the world. Not only is it aesthetically really beautiful, but when you go to things like malls or generally around, everywhere is stunning. It's a really, really amazing place to be. The best food, the best drink. Obviously I will be seeing it this...

KEY TAKEAWAYS COVERED IN THE PODCASTA physical office isn’t required to be in this business. People will take you seriously even though you work from home.You don’t have to do business all by yourself. This includes social media management, content creation, blog writing and more. It isn’t deceiving to outsource work when you’re running a business if the project is completed and the quality is there.Spending money on tools and systems for your business is smart. Don’t make the mistake of letting them pass by. Invest in what will make your life easier.You must focus on your own social media, too. It must be right, and it must be consistent.Marketing is all about consistency. Going from completely quiet to loud is not the best option. Schedule your social media alongside your client’s social media.Pay attention to your mindset. Your business is entirely dependent on you, so stay motivated!You must stop thinking like an employee.Keep a positive, productive and motivated mindset to keep driving your business forward.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Your time is valuable! Build in efficiencies to help you, spend money wisely to make your life easier, and reach out to others to support you. Yes, when you are first starting out, times are often tough. But failing to invest in yourself, your mindset and the right tools puts you at a disadvantage from the outset.HIGHLIGHTS YOU SIMPLY CAN'T MISSTeresa’s path into social media management – 02:25Misconception #1: You need a physical office to gain trust – 05:14Misconception #2: You have to do it all by yourself – 06:53Misconception #3: You shouldn’t spend money on tools and systems – 10:50Misconception #4: You don’t have time to manage your own social media – 15:18Misconception #5: Mindset doesn’t matter; business is just hard – 19:52LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEDashThisTeresa’s business resourcesJames Wedmore’s Mind Your Business podcastTranscript below Hey there, and a really, warm welcome to today's episode. I'm your host, Teresa Heath-Wareing, and I'm super glad you've decided to join me for what is hopefully going to be a really exciting episode. Now usually I like to do tools and tactics and strategies all around your social media and how you can use it for business. But every so often, I like to through in a different type of podcast episode that might be around running a business, or some of the mindset tools I've used, and this week I wanted to record on one those types of episodes.Because I've just come back from social day 18, which is the UK's largest social media conference down in London. And I have met lots of entrepreneurs and social media marketing managers who have set up their own social media agency. So I wanted to do an episode today around me running a social media marketing agency. And the five things that I thought had to be done, or the common misconceptions that I had when I started, that now I know just aren't true and actually would have enabled me to got on with my business and developed and grown a lot quicker if I had realised these things.So that's why I wanted to come on today and record this episode so if you are a social media marketing manager, if you have an agency, if your thinking about having an agency or if you just offer social media to businesses where you manage their accounts, then I think you're going to find this episode really, really useful. And I would love to hear your feedback, please. Find me on social media, obviously I'm...

KEY TAKEAWAYS COVERED IN THE PODCASTTwitter is still growing and has a considerable number of followers. It has 300 million active monthly users worldwide.Twitter offers a variety of media for your content. You can write posts, put up images, use GIFs and videos. You can also stream live using Twitter.Bots and spammers are no longer able to contribute using Twitter due to new rules on the platform. This creates a better stage for your content.Hashtags are used on Twitter to organize conversations. Trending hashtags can be followed by viewers.Following, retweeting and commenting on your follower’s updates creates notifications for them. This helps you get the conversation started between you and your audience.Do you have 100 Twitter followers? You could be retweeted by someone with 500 or more followers. This creates a larger audience for you!Always respond when someone starts a conversation with you. This is critical for keeping the conversation going between you and your audience.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Social media is just as personal as face-to-face contact. Don’t discount social media as being just another tool to learn on a computer screen. Instead, use social media to create relationships with those who you may not have met otherwise. And lean into Twitter, which I firmly believe is the best tool to use to make connections and start conversations.HIGHLIGHTS YOU SIMPLY CAN'T MISSReason #1: Twitter is still growing! – 04:34Reason #2: Twitter is more than just words – 05:35Reason #3: Twitter is a trend-setter – 07:40Reason #4: Twitter is the one of the most powerful engagement tools available – 08:39Reason #5: You can get in front of a large audience via Twitter! – 11:55Transcript below Hello there and thank you for joining me for episode number 15 of the Social Media Marketing Made Simple Podcast. And I am your host, Teresa Heath-Wareing.As always, I am ready to share some tips, tools, tricks, strategies with you on how you can improve your social media marketing for your business. So whether you are a business owner, entrepreneur or a social media marketing person and you are looking for more some more tips and tricks in order to get more engagement, drive more traffic and ultimately to use social media to help you sell your products or service, then you are in the right place, my friend, and I am here to help you.One of the things I love about social media more than anything is the fact that it can bring you together with people that you may not have known, or they may not know about your products or service. And you're able to have conversations with them.I think I've mentioned before that I started marketing 14 years ago. And when I was doing marketing then, there was no two-way conversation. If we wanted to find out about a customer or what they liked or what they didn't like, it was a huge effort. It would be using things like focus groups, questionnaires, picking up the phone and speaking to people. Things that were a lot of hard work and also cost a lot of money, just to find out about your customer.Now, the way the world has gone with social media and with everything being so digital, is that people think the world has become more and more distant. That we're just talking to screens. Just looking at phones. Just doing everything on our computer. And you're losing the personal side of marketing and selling. But actually, that's not the case at all. If you look at the really successful marketers, they are the people who are getting to know their customers. And not just getting to know them, i.e., what age they are, whether they're male or female. I mean getting really under the skin of these people. Asking them what they like, what they don't like....

KEY TAKEAWAYS COVERED IN THE PODCASTAlgorithms are rules that social media platforms use to determine who sees your posts.Facebook serves up content to you based on other posts you “like”, share, comment on, etc.These days, only 1-2% of your Facebook Page’s followers will see your posts.Engagement is key to “beating” Facebook’s algorithms!Facebook wants to see conversations! Think about how you can get people to comment on your posts.For Facebook, you only need to post once a day—at most! Two or three posts a week is a great amount.The one thing that breaks through the algorithm every time—live video!If you go live, you will get better reach and more engagement.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…As users of social media, we are bombarded with content. Every day, hundreds of thousands of posts are vying for our attention. Facebook uses its algorithms to determine how to show you the content that you enjoy the most; it culls through all the noise to deliver what it thinks you would want to see. Take smart steps to build conversation and community to feed into Facebook’s latest algorithm updates.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat does “algorithm” mean, anyway? – 01:28What Facebook does with the information it gets through its algorithms – 05:12Facebook algorithms and advertising – 06:04Why you need to care about Facebook’s algorithms – 06:20How the algorithm can affect your posts – 08:20Facebook’s focus on conversation – 11:28Less is more! – 12:35Steps you can take to break through the algorithm – 13:28Links to Resources Mentioned in Today’s EpisodeEp001 – How to Use & Leverage Live Video for Your BusinessReview this podcast on iTunes!Transcript below Hello, and a super warm welcome to this week's episode of the Social Media Marketing Made Simple Podcast. I hope you are having a really lovely week wherever you are in the world, and that the sun is shining, because it always makes me feel better when the sun is shining. This week I am going to be talking about Facebook algorithm. I know what you're thinking, "Teresa, why do you want to bore us with stories about Facebook algorithm," a word that in itself sounds boring, and dull, and confusing. I know, I really do, but I promise you this episode is going to be a good one. I find the subject, personally, really fascinating. Maybe I need to go out more, but I really do find it fascinating and, actually, it's something that people think they know about, and then they find out what it means to them and their Social Media, and they realise that, actually, they didn't realise they knew all that there was to know about the algorithm, and it's going to help you.It's going to help you post better, get more engagement, and know what you can do to help improve your reach of your Social Media, so please stick with me, because I really think this is going to be a good one. What does “algorithm” mean, anyway? Let's start by telling you what the word algorithm means. In very layman's terms, it's just basically a word that explains a set of rules that Social Media platforms use that determines who gets to see your post, or not. Let me break that down a bit. So, pretty much every Social Media platform has an algorithm of some sort or other. Obviously, Facebook owns Instagram, so you imagine theirs is a fairly similar algorithm that they have. Now, it's made up by some very, very smart...

KEY TAKEAWAYS COVERED IN THE PODCASTFacebook’s algorithm updates are making it even more difficult to connect with your audience via Facebook Page posts.A Facebook Page is a public-facing page that anyone can view. It is ranked with Google Search.A Facebook Group is more exclusive—you can decide whether it’s open, closed or secret. The goal is to bring together a sense of community and support around a specific topic.The biggest reasons you would want a Facebook Page: You want to run Facebook ads, you want to gain greater insight into the analytics of your posts, and you want to drive traffic to your website (or take some other action).The biggest reasons you would want a Facebook Group: You want to be part of a community, you want to have greater collaboration with your audience, you want to choose who is part of your community, and you want your audience to see your posts more often.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Not all Facebook Pages can be turned into Facebook Groups. Realize that Pages and Groups have different purposes and offer different opportunities.HIGHLIGHTS YOU SIMPLY CAN'T MISSA primer on Facebook Pages – 02:11Insight on Facebook Groups – 03:21Tips on how to invite people to a Facebook Group the right way – 04:14Pros and cons of having a Facebook Page – 05:38Pros and cons of having a Facebook Group – 08:40A parting word about numbers – 13:23LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEFacebook’s tips on setting up a Facebook PageFacebook’s tips on setting up a Facebook GroupTranscript below Well, hello there and a really warm welcome to episode 13 of the Social Media Marketing Made Simple Podcast. I'm your host Teresa. As always, I am here and ready to share with you some great social media and marketing tips, tools and tricks. A few weeks ago, I asked my followers on Twitter to give me some suggestions about what they might want me to talk about on the podcast. Actually coming up with content can be really, really difficult.I know that social media is a huge subject and maybe that's half the problem because there is so much I can talk about and so much that I can deep delve into that sometimes like a lot of things in business it gets completely overwhelming and you think to yourself, "I don't even know where to start." Like I said, I went to some followers on Twitter and I asked them, "What would you like me to talk about?" One of my followers, Sam Warner, came back to me and said that she would like me to look at Facebook groups versus Facebook pages. For you, Sam, and my other listeners, that's what I'm doing this week.Let's dive in. After another recent algorithm change and by algorithm I basically mean the set of rules that Facebook use to decide who sees your post, it's becoming even more increasingly difficult in order to get people to see your post from a Facebook page. Business owners, entrepreneurs, marketers have been left wondering is it worth doing a page at all or should I really look at moving our page over to a group.If that's you, then don't worry, I've got you. Today I'm going to walk you through what a Facebook page is, what a Facebook group is, the main differences, and then what the benefits are of both of those things, so that at the end of this podcast you can decide whether you think you need a Facebook group or a Facebook page or both. A primer on Facebook Pages Let's start by quickly explaining what a Facebook page is. This is probably the thing you're most familiar with. As most businesses...

KEY TAKEAWAYS COVERED IN THE PODCAST"Like and share" competitions are against Facebook Terms and Conditions! You cannot ask users to share your content during your competition. However, you can ask them to like your content."Tag a friend" competitions are popular and currently legal according to social media Terms and Conditions. These competitions give you double the exposure!The effort each user must put forth needs to be worth the prize they will receive.Put your followers first. Give them what they want, not what you want to give away.You MUST have terms and conditions with your competitions. It isn’t worth the risk not to have them.Market your competition to your email list, post it on your other social media accounts and advertise in all other outlets to maximize your exposure.After you choose a winner, consider offering a discount for your products or services to those who were not chosen. Have the individuals that are interested send you a private message for the code!THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…No matter how many followers you have or the size of your social media presence, competitions will benefit you! You can leverage your current social media presence by running a competition that increases views and engagement.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat competitions to run and which ones to leave alone - 02:42Things to think about when running competitions on social media - 06:53How to maximize your social media competitions - 12:02Transcript below Hello, and a really warm welcome. Thank you so much for joining me on episode 12 of the Social Media Marketing Made Simple podcast, and I am your host, Teresa Heath-Wareing. I hope you are well and have had a great day so far. Although if you're like me, you might listen to your podcast first thing in the morning. That's when I tend to listen to my podcasts or my audiobooks. When I'm getting ready, it sits in my bathroom with me, and the hour it takes me to put my makeup on and sort myself out is the time that I listen to them. You may have just woken up, and if you have, good morning.As usual, I am really excited about today's episode and the subject of it, because I think that today's episode is something that every business can benefit from, and they can use. No matter what you sell, whether it's a product or a service, how big your business is or how many followers you might have, I think today's subject will apply to everyone.On today's episode, we're going to be looking at how you can use competitions on social media to grow your audience and to increase engagement. I love competitions on social media. They go together so, so well, and as I've said, no matter what size your business is, what product or service your business sells, or how many followers you might have on social media, I know that if you do a competition tomorrow, it's not only going to help to improve your social media, but also your business.In the agency we run, we have had lots of experience of competitions and done lots of different ones for lots of different types of clients. That's why I am so confident that you can see great results, regardless of your business. Today I'm going to be talking you through some key areas that are going to make your competition successful. Firstly, I'm going to be sharing with you some ideas around what type of competitions you can do, what competitions work well on what platforms, and what competitions you absolutely shouldn't do because they're against terms and conditions.Then we're going to have a look at some of the key points that you need to consider if you're going to be running a competition.And how you can maximise that competition, make sure that you get the biggest and the best results. And these results...

KEY TAKEAWAYS COVERED IN THE PODCASTGDPR is new legislation for businesses from the EU that gives specifics on the collection and storing of customer data.The deadline for GDPR compliance is May 25th , 2018.Customers must agree to receive marketing communication from you. This means that customers will need to sign-up again to be on your email list.You shouldn’t use personal email for your email list. Instead, you can use a bulk email product such as Mailchimp.Use a subject line that captures their attention. Don’t be afraid to be different! It is important that they open it.Use systems such as Drip and Leadpages to set up a seamless email campaign and process for each option. This means the yes or no answer that your subscriber will give you through email in response to staying on your list.The emails you send should explain the value of being a subscriber. What makes your newsletter or communication great for your subscribers? You will want to remind them of that.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…You may lose a large chunk of your email subscribers. But be positive! Those customers who are going to opt-in are the customers that value your services and will engage. They want to hear from you. The quality of your email list will improve overnight.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat is the GDPR? – 02:31How to use email systems for your email campaigns – 06:24Why you shouldn’t worry about losing email subscribers – 09:34Transcript below Hello and really warm welcome to episode 11 of the Social Media Marketing Made Simple Podcast, and I'm your host, Teresa Heath-Wareing. Thank you so much for downloading this week's episode, I know I say it a lot but I really truly mean it. I have this website that I use to go on and look at what downloads I'm getting, and I get so excited every week when I go in and see how many people are listening.Also on my vision board which is to the right of me in my office, I have a goal for how many people I want to listen to the podcast. Every single month I write down how many downloads we've had. I am really excited to think that you're out there listening and I really, really do appreciate it.Obviously, if there is anybody that you know that you think might benefit from the podcast, then I would love it if you would share it with them. Of course, being a big social media person, I would also really appreciate it if you wanted to share it on social media as well. Anyway, that's enough of my please, let's get on with today's podcast.Today I've decided to talk about something that I didn't think I would talk about because if I'm honest, I was being a bit of a scaredy-cat. I'm going to talk GDPR. This subject is a really big subject at the moment because it's just about to come upon us. I decided that I wasn't going to do a podcast about it because of the fact that it's a fairly heavy going subject, it's a subject that unless you're a solicitor you probably shouldn't give advice on.I'm going to start this podcast with a caveat that I am not advising you what to do, I am merely giving you my take on it and the kind of things that I'm going to do to help me with GDPR. Like I said, this isn't a podcast where I'm saying, "Do this, do that", I'm just merely being really open about how I'm going to be managing GDPR going forward, and some of the tools and techniques and strategies that I might be using.The main area that I'm going to talk about is the re-qualification area. What is the GDPR? Let me go back a little bit and first of all just mention what GDPR is if you haven't heard of it. Basically, it's some legislation brought in by the European Union for businesses, and this legislation lays out how you should collect and...

KEY TAKEAWAYS COVERED IN THE PODCASTAll copy is sales copy. This includes your social media, website, blog content and everything else. It is all used to connect with your audience and convince them to do something.You should create copy that your audience wants to read. It should compel them to want to learn more and engage with you. Listen to what your audience wants to hear and the words that they use. Use those words in your copy.Use emotion in your copy that makes it easier for customers to connect with you on a deeper level.Your copy should address your customer’s fear right off the bat. Address all the reasons they won’t engage or feel afraid to. Use your copy to let them know why they don’t have to feel this way.Give your audience the opportunity to respond to you. Have a conversation with your audience to gain actionable insight for new copy in the future.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Your audience is comprised of real human beings and your copy should be written for them. Your customer shouldbe the focus. You will want to explain why you are the solution to their problem and convey that using their words and compelling emotion.HIGHLIGHTS YOU SIMPLY CAN'T MISSAll copy is sales copy. Here’s why. – 03:29#1: Researching your audience – 04:54#2: Focusing on features vs benefits – 07:05#3: Using emotion works in copy – 09:02#4: Addressing your customer’s fears – 10:45#5: Hearing and responding to customer feedback – 12:00Transcript below Hello, and a very warm welcome to episode number 10 of the Social Media Marketing Made Simple Podcast. I'm your host, Teresa Heath-Wareing. I am so glad to have you here for what is my 10th episode, which is great. 10 weeks of doing the podcast. And if you listened to last week's episode, you'll know that I said it's really hard work. So I'm really pleased I've managed to bring you these 10 episodes consistent.If you didn't get chance to listen to last week's episode, so number nine, then please go back and do so. It was a really good episode to record. I really enjoyed it. A little bit different to my standard format, where I'm normally giving you X amount of tips or certain things to do. I just talked generally around what makes successful entrepreneurs, and some of the things that I think makes a successful entrepreneur. And one of those things was talking about consistency, and maintaining something when you start doing it. So go back and take a listen, because like I said, I was really pleased with that one, and I thought we covered some really good things.The one thing that I should still mention at this point though, is I've still not got around to batching, much to the frustration of the team, who are eagerly waiting every time I record a podcast, to type up show notes, do transcripts, get it ready on the website, upload it to iTunes. So like I said, the idea was that I would batch content. Now, I'm going to do an episode in this, but basically it's where you sit down, and instead of recording one podcast like I'm doing now, that I'll record two or three, obviously not simultaneously.But the idea is basically you block out a whole section of time, and you do several of those things, either a podcast or a blog, creating social media content in a big block. Because there is a science behind how our brain works. Basically, if our brain is focusing on one type of task, it's easier to do that task two or three times over, than it is doing that task, coming away, and then going to do a different task. Your brain has to work at a different gear, if you like. So we definitely want to do batching, and I keep promising my team I'm going to do it, and I will soon, hopefully.The other thing I should mention about the...

KEY TAKEAWAYS COVERED IN THE PODCAST All new business owners face the same three challenges involving self-motivation, time management and work-life balance.New business owners make their own lives harder by playing the comparison game with other entrepreneurs in our space. We must stop doing this!New tools, techniques, platforms and systems are releasing all the time. It can be difficult to not get wrapped up in all the “new” that you need to do.Drive, consistency and relentlessness are key to success in THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… “If you build it, they will come,” doesn’t apply in the entrepreneurial world. It’s more like this: If you build it and you market your backside off and you give it consistent attention, THEN they might come. Success takes time and effort! Please keep going and keep up the hard work!“I've missed more than 9000 shots in my career. I've lost almost 300 games. 26 times, I've been trusted to take the game winning shot and missed. I've failed over and over and over again in my life. And that is why I succeed.” Michael JordanHIGHLIGHTS YOU SIMPLY CAN'T MISSTeresa’s challenges when starting her own business – 02:21The main challenges new business owners face – 03:15The syndrome all entrepreneurs suffer from, especially in social media – 05:25Entrepreneurial Myth #1: Everyone else is an overnight success – 07:21Characteristics of successful entrepreneurs – 09:12Entrepreneurial Myth #2: That success is easy and will come quickly – 10:23Teresa’s plea to YOU – 15:13LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Amy Porterfield’s podcast, episode 203Transcript below Hello and welcome. And thank you so much for joining me for episode number nine of the social media marketing made simple podcast. I am so thrilled to have you here with me today. Today's episode is going to be a little bit different from the episodes that I've done so far. The episodes I have done to date have tended to be around tools or tips or tricks. And five ways to help you with X, or whatever it is. And today's going to be a little bit different. However, I think this subject that we're going to talk about today is super important for business owners and entrepreneurs and social media people alike. Today we are going to be talking about becoming successful.And what it means and the importance of consistency. Now one of the reasons why I've decided to do this episode this week is because it seems that I've been having these kinds of conversations recently with friends and clients. Also I listened to a recent episode of the podcast by Amy Porterfield. It's episode number 203, How To Get Noticed Online When You Are Just Starting Out. And a lot of the things that Amy said in that podcast was resonating with the conversations that I had had with like I said, friends and clients.And also it's something that I have been thinking about for my own current projects and also the level of success that I am at, at the moment. And the level of success I want to get to. So it felt like I was being led down this path or someone out there, the universe was telling me, Teresa you need to talk about this because like I said, so many things have presented themselves to me, where I thought, this is going to make a great podcast episode. And I think this is something you're going to be able to resonate with. It's going to be something that you have thought about, or you struggle with. And every so often I think we need to remind ourselves of some of the points that we're going to cover today. Teresa’s challenges when starting...

KEY TAKEAWAYS COVERED IN THE PODCASTInstagram is the second largest social media platform, coming in just behind Facebook.InstaStories only last for 24 hours.Instagram Stories allow you to bring authenticity and vulnerability to your digital footprint.Business is all about the human to human (H2H) relationship.Use InstaStories to broaden the topics you share with your audience.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Doing business is really all about the human-to- human (H2H) relationship. People are seeking real connections with those they may choose to do business with. Through using Stories in Instagram, you can get people to know, like and trust you.HIGHLIGHTS YOU SIMPLY CAN'T MISSA newbie’s insight into Instagram’s basic features – 01:49How to create an InstaStory – 02:40Why Instagram Stories are so good for business – 04:08The importance behind showing people who you really are – 06:30InstaStories allow you to bring greater variety into your online presence – 10:22What to post about on Instagram – 11:50Take Teresa’s InstaStory challenge! – 13:07LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEFollow Teresa on InstagramJasmine StarTranscript below Hello and a really warm welcome to this week's episode of the Social Media Marketing Made Simple podcast, thank you so much for joining me, I really do appreciate it. I really hope that you are enjoying the content that we're putting together. My main aim is to work with entrepreneurs, business owners and marketers like yourself in order to help you improve your marketing using social media for your business.So this week is a topic that I am super excited about. I love Instagram. Now, if you're not following me on Instagram please head over and find me. Just type Teresa Heath Wareing and I'll be there. I love it and I also think the potential for Instagram is huge. If you don't know, Instagram is the second largest platform that's out there. Facebook being the first. It's also owned by Facebook so all of the cool, amazing features that you have on Facebook in terms of advertising, you also have in Instagram as well.But the bit that I want to talk about today is InstaStories. Instagram Stories. I think that this a great way for you to be able to reach out to a tuck audience and use it for your business. And I want to talk you through I think you can be doing that. But, before I jump in to telling you how I think Instagram Stories is so good for your business, I want to tell you a little bit about what is, in case it's something that you've not seen before, or you don't know about.Let me explain the features. A newbie’s insight into Instagram’s basic features First off, when you go Instagram app you will notice, that if you're looking at your feed that there will be pictures and profiles of people with kind of multicoloured circles around them at the top of your feed. This is where you're going to find other people's Instagram Stories. If you tap that you'll be taken to a full screen image on your phone, and it will be a story that's playing. Now it can be an image or a video or something called a boomerang, but basically it's kind of snippets of little bits of information that that person has decided to put out there.It's important to know that the information their putting in their Instastories will only last for 24 hours and then it disappears. It also won't appear in the grid where your normal Instagram posts are seen. How to create an InstaStory So if you want to an Instastory, you

KEY TAKEAWAYS COVERED IN THE PODCASTNegative feedback occurs when people who have used your product or service and commented about their unhappiness on your social profiles or accounts.Spamming and trolling occur when someone decides to target you and your profile with abusive, inappropriate comments.How you respond to negative feedback is not the same way you respond to trolls or spammers. These require different approaches.Negative feedback requires a response. Reply as quickly as possible and attempt to move the conversation offline.There are limited situations in which you should ever hide or delete negative comments or posts. Learn what they are and learn how to handle the rest.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Everyone will encounter negativity online. Remember to never let one person’s awful comments stop you from being the successful person you can be.HIGHLIGHTS YOU SIMPLY CAN'T MISSThe many ways you may encounter negativity online – 01:52The good thing about negative feedback – 02:39Teresa’s own experiences with negativity online – 04:38Tactics for responding to negative feedback – 07:11Tackling trolls and spammers – 10:06Transcript below Hello there, everyone, and thank you so much for joining me on episode number seven of the Social Media Marketing Made Simple Podcast, and I am your host,, Teresa Heath-Wareing. I am so glad you decided to come along today and I hope you are having a brilliant week.I'm really excited about today's episode as I think this is something that most of people are going to be able to relate with that either they have experienced it themselves or they have a fear of it, so, today, I am talking about how to handle negative feedback, and trolls, and spamming online.Like I said, I'm really excited about this. Maybe excited isn't the right word, but I am excited to share this because I think lots of people are going to experience this. Whether they have directly experienced it themselves, whether it's been some online comments about the business that they work in or manage their social media for, or whether you are lucky enough to never have experienced any negative comments on social media or online, but it worries you, and it worries you about putting yourself out there just in case someone does say or do something.This is something that I have dealt with myself and, later on in the episode, I'm going to explain what happened and how it feels from a personal point of view because, actually, it's all well and good me telling you what to do in these scenarios, but when it happens to you, I can tell you, it feels a little bit different, and I'm going to talk you through how you can handle this and manage it going forward. The many ways you may encounter negativity online Before I dive in on how to handle these situations, I think it's important that we talk about the different types of situations there are, because the big difference between receiving negative feedback and someone, say, spamming or trolling you, so let's start with negative feedback.If you are a business or a service and you put yourself online and you're on social media, and someone goes onto any of those social media platforms or forums or onto your website through the comments and decides that they're going to put a comment about your business where they have expressed that they're not very happy with the service that they received. They said something about the product wasn't very good or they didn't like the way a member of the staff treated them or whatever it was. This is negative feedback. This isn't spamming and this isn't trolling. The good thing about negative feedback Negative feedback should actually...

KEY TAKEAWAYS COVERED IN THE PODCASTWhen people are on your email list, you can market to them directly.Social media channels are not owned media. These social channels could disappear any day. If that happened, how would you stay in touch with your followers?As important as it is to build an audience on social media, it is vital that you get your followers onto your list.A great lead magnet helps you address your audience’s biggest problems.Content upgrades allow you to pull your podcast listeners and blog post readers in further by providing them with.There are considerations and rules you need to keep in mind when running competitions on Facebook or another social channel.Review your website on an ongoing basis to ensure you are providing clear opportunities for your visitors.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Social media is simply a part of your overarching marketing efforts. It should be integrated into all aspects of your marketing, such as list-building.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhy list-building is so important for your business – 01:59How list-building fits within social media marketing – 02:32Strategy #1 for building your email list: Creating a lead magnet – 03:48Strategy #2: Incorporate content upgrades into your podcast or blog posts - 05:19Strategy #3: Optimizing your Facebook page call to action - 07:02Strategy #4: Run a competition on social media for businesses with products – 07:59Strategy #5: Provide ample opportunities for visitors to engage with you on your website – 11:14LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODEWooBoxEpisode 2 - How Lead Magnets Help You Build Your List & Stay Connected With Your FollowersTranscript below Hello and welcome. Teresa Heath-Wareing here and thank you for downloading episode number six of the Social Media Marketing Made Simple Podcast, I really do appreciate it. At the moment, I am recording each podcast pretty much week on week, which although I want to get to batching and don't worry I will do a session on that. Although I want to get to batching so that I can do a number of podcasts at the same time.One of the great things about doing it week to week, is that I get to hear your feedback and I get to receive such lovely messages from people who have downloaded the podcast and listened to it. When I say thank you, I honestly truly, truly mean it. I really do appreciate you listening, and if you want to share it with people that you think it might help as well then I would really appreciate that too.Onto episode number six. Today, I wanted to talk to you about list building, and I know you might be sat there thinking, but what has this got to do with social media. Well it's got everything to do with social media, and also the reason I wanted to come in fairly early on episode number six, with something that was a little bit outside social media is because I wanted you to understand that social media is really a part of your marketing and should be seen integrated with all the other aspects of marketing your business.Something like, list building sits really hand-in-hand with social media, and so does so many other things. Although, the podcast is Social Media Marketing Made Simple, I am going to be also talking about marketing your business in general and how that fits in the social media. Why list-building is so important for your business So let's dive in. Why is building an email list important to your business?

KEY TAKEAWAYS COVERED IN THE PODCAST Facebook is a “pay to play” platform now. If you want people to see your posts, you need to pay for it.With an ad, you can set an objective. This tells Facebook what you want to achieve, and it picks the audience that has the propensity for doing the thing that matches your objective.Facebook is an amazing aggregator of data about people, which allows you to hyper-target your ads.An ad offers many more call-to- action button options.Boosting a post doesn’t allow you to split-test, which is unfortunate.Split-testing allows you to ensure you aren’t wasting money, which is important when determining how to spend your marketing dollars. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… There is a difference between hitting “boost” and going into Facebook Ads Manager and creating an actual ad. By working within Ads Manager, you gain greater control over your ad, your audience and your outcome, which can make a great impact on your business’s bottom line.HIGHLIGHTS YOU SIMPLY CAN'T MISS Why you really need to pay for advertising on Facebook – 02:22The main differences between boosting a post and creating an advert – 04:08How the CTA button language can make a huge difference in your ad – 08:47Examples for simple ways to split-test Facebook ads – 10:19Your next steps for creating a Facebook ad – 12:10 LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE Facebook ad creation toolRick Mulready, Facebook advertising guruTranscript below Hello there, and a warm welcome. Thank you so much for joining me for this episode number five of the Social Media Marketing Made Simple Podcast, and I'm your host Teresa Heath-Wareing. I am so grateful that you decided to download this podcast and give it a listen.One of the reasons I decided to do a podcast is because I always said that I was much better at talking than I was at writing, and I love sharing content. I love giving you ideas and tips and tools to help you be better at social media marketing. For me, a podcast was a great way to do it so I do really appreciate you listening. Today's episode is no exception, it's something that I am actually super passionate about, as I see lots of small businesses making this mistake.In fact, I see lots of big businesses doing as well and this is Facebook advertising and just hitting that boost button. When I speak to these businesses, they end up telling me that they have had an experience of Facebook ads and that it just doesn't work and it's a waste of money and it didn't really do anything for their business.When I dig a little deeper, I realise that when they tell me they've been doing Facebook adverts, what they actually mean is they've been hitting the boost button on some of their posts and it's not really been giving them the kind of results they were after.Today, I want to walk you through why I don't just hit the boost button. Don't get me wrong sometimes its absolutely fine, you just want to hit that button to put a post like that so a few more people see it. Not a problem, but I want you to understand the difference between hitting boost and actually going into Facebook ads manager and creating an advert and the difference it can make for your return on investment and the sorts of results you can expect from some of these Facebook ads. Let's jump straight in. Why you really need to pay for advertising on Facebook I guess one of the first things I should explain is why...

KEY TAKEAWAYS COVERED IN THE PODCAST “An hour of planning can save 10 hours of doing.” — Dale CarnegieOne of the key aspects of social media is consistency. You need to show up every day.You need variety in your posts to keep your followers engaged.The assets you use with your social posts are just as important as the content itself.You need to be present on your social channels! You can’t just post and ignore.The better you can get to know your audience, the better you can create content that will interest them.The more you post content that provokes engagement, the more people you’ll reach.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… The more you engage your audience and the more targeted you get at connecting with your audience with the right type of content, the greater reach you will have. Better reach will encourage the social platforms to deliver more of your content to your audience.HIGHLIGHTS YOU SIMPLY CAN'T MISS An update about how changes in Facebook’s algorithms will affect how your content app – 01:55Recommendations and words of warning regarding how to handle the content you publish – 04:30The 4-stage process for identifying content needs – 06:31The reason it’s important you understand who your target audience are – 07:06Where to look for ideas to create posts around – 08:50How social media really works – 12:39How to create assets—what you’ll use to put posts on social media – 13:30Tips for scheduling your posts – 15:59 LINKS TO RESOURCES MENTIONED IN TODAY'S EPISODE MeetEdgarWordSwagCanvaBufferTranscript below Hello, and a really warm welcome to episode four of the Social Media Marketing Made Simple podcast. And I'm your host, Teresa Heath-Wareing. Thank you so much for joining me today. I'm so glad you decided to download the podcast and give it a listen.As you know, this is a brand new venture for me and it's only episode #4 of the podcast. I sat down and thought about what is it I'm going to talk about on this podcast, what am I going to teach you, and what valuable information can I give you that's going to help you market your businesses better generally and on social media.I thought back to all the questions that I get asked all the time when I'm speaking to marketers and entrepreneurs like yourself. And one of the thing that I constantly get asked about and that people struggle with is how do we come up with content to put out on social media day after day, week after week. You know what? I'm not going to lie to you. This isn't the easiest task that we have.Coming up with creative and interesting content can be difficult and even more so when you think about the recent changes that have been taking place with the algorithms. Basically, the rules in which things like Facebook and Twitter and Instagram decide what content they're going to show to what people. An update about how changes in Facebook’s algorithms will affect how your content app If you saw my Facebook Live a few weeks back, it's on my Teresa Heath-Wareing Facebook page, you would've seen that I did live talking about the recent changes in Facebook.Basically, the short version is that Facebook are going to be giving more priority to content that engages people and provokes a conversation. If your content that you're putting out there is not getting much engagement and people aren't commenting or sharing, then the...

KEY TAKEAWAYS COVERED IN THE PODCASTHow often do you go back to reviewing your social profiles to ensure they’re filled in correctly?Your profile is your chance to make a great impression on your target audience. You’re brilliant—show it!By completely filling out your business’s page information, you will get more eyes on your business and gain greater engagement.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…It’s easy to get caught up in the day-to-day upkeep of your social media marketing efforts. But sometimes you need to step back and make a broader review of your accounts. To help you keep your pages current and accurate, set up a regular schedule to review your business information. At THW Marketing, we review our page information about once a quarter. We recommend you do the same, at a minimum.HIGHLIGHTS YOU SIMPLY CAN'T MISSThe best profile picture for a business profile – 01:53How to make the most of your cover photo – 02:48The 3-second rule in social media – 03:37Why it’s important to be thoughtful about your About section, especially when it comes to using keywords – 04:39The one item on your Page that will allow you to get greater engagement from your audience – 06:32Looking to the very near future: Facebook Messenger as a fantastic marketing tool – 07:23Transcript below  Hello and welcome to episode number three of the Social Media Marketing Made Simple podcast, and I am your host, Teresa Heath-Wareing. Thank you so much for joining me today. I'm so pleased you decided to download the podcast and give it a listen.Basically for those who don't know, I am doing a regular podcast where I am talking about social media marketing and how you can use it for your business. But for today's episode, I just want to take you back to basics for a little bit. Sometimes I think it's really important to go back to the beginning. We talk about all these amazing fancy things that all these social media profiles can now do. But when was the last time you went back to your Facebook page and looked at it as if you were new to the page, and as if you didn't know what your business did. So that's what I would like to do with you today. I'd like us to go back, have a look at the page, and I am going to talk you through some of the key areas that you may have missed when you set up your page. Because often when you first set up your page, you're more interested in getting the page up and running, and not so interested in perhaps making sure that it's all filled in correctly.And you know, this isn't something I just do ad hoc. This is something I go back and check at least once a quarter. Just to make sure that all the information is correct and that I'm happy with what's still on there. So I am just going to talk you through Facebook today, and I'm going to go through some of the key areas that you might want to have a look at, to make sure that your page is as well-optimized as it can be. The best profile picture for a business profile So let's start with the real basics and start looking at your profile picture. Now, as a business page, I would suggest that your profile picture needs to be your logo. But obviously not just your logo. Take a look at your logo. Does it fit nicely into a square? If it doesn't, make sure that it's not stretched or cropped or distorted in any way. You may even want to think about having a chat with a graphic designer or whoever does your design work and make sure that your logo has a nice square format available to it. And make sure that it's as striking as it possibly can be within that square. Because obviously when people are looking down their timelines, that square is really quite small. So if you have a very detailed logo, people are going to find it