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Teresa Heath-Wareing
Hi! I’m Teresa if you are a business owner who is striving to build a business and life you dream of on your own terms and doing something you love then this is the podcast for you!
Each week I will share with you business, marketing and mindset tools and strategies that I used to start and grow my own dream business.
I also bring you the world's experts and best in the industry to share their knowledge and give you the latest tools and tactics to ensure you are marketing and growing your business! My guests have included. Amy Porterfield, Pat Flynn, Rick Mulready, Brian Fanzo, Tyler J McCall, Andrew & Pete, James Wedmore & Jasmine Star!
The importance of personal branding for business owners
Today’s episode of the podcast is an interview with Claire Bahn, serial entrepreneur and the CEO and Founder of Claire Bahn Group (CBG), a strategic marketing communications and branding agency.
We talked all about personal branding, how important it is and how we can make it authentic to us.
As always, I’d love to know what lightbulb moments you take away with you and what you think, so please feel free to connect with me on my social media!
KEY TAKEAWAYS COVERED IN THE PODCAST
What personal branding is and why it matters
Why your personal branding is never one and done
How a great personal brand is a foundation for a successful business
Why you need to get out of your comfort zone and take action
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE
Personal branding is so much more than a logo! Every tiny little bit that goes into you and
your business is your brand, including how you speak to people and how you show up.
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Claire Bahn Website
Transcript
Hello and welcome to this week's episode of the podcast and I hope you have the most wonderful Christmas cuz at the time of when this episode's released, it's just gone Christmas 2022. So I hope you had a wonderful time and you enjoyed the rest with your family. Are they saying that, Sometimes it's not a rest, is it?
Cuz sometimes she's mad busy doing all the other stuff and the children are hyper and there's like a whole rush. Anyway, that's done now for another year we don't need to worry about it.
So this week is the last episode that I have recorded and then I'm taking my break. I don't know how long for, I don't know what it's all about. I'm just fancier to having a break from recording episodes. So this is the last one I've recorded and it's with the very lovely Claire who is talking all about branding and how important branding is and how we can make it authentic to us, and I really enjoyed this conversation. It was a nice one to finish on. So I don't think there's anything else for me to say. I'll hand over to Claire.
It is my pleasure today to welcome the last guest for a while, actually, which is exciting. The lovely Claire Bahn. How are you doing, Claire?
Claire: I'm doing well. Thank you so much for having me and, and I feel so honored, not, you know, to be your, your last guest. So thank you so much for having me.
Teresa: My pleasure, my pleasure. We had a conversation a little while back when I was on your podcast, so I wanted to make sure we got you on mine cuz it was a great conversation about a lot in common, which is funny. And we ended up talking about all sorts of random stuff.
Hilarious, which will not surprise my lovely listeners because I do digress at times. And Claire we always start exactly the same way when you explain to my audience who you are and how you got to do the thing that you do today.
Claire: Okay. Well, basically I'm a, a personal brand strategist and I'm the CEO and founder of Claire Bond Group. And we are an omnichannel strategic marketing agency and basically how it happened, I mean, literally it was so organic started out doing marketing and 4- 500 companies in New York. I decided to go into acting cuz it was always a dream of mine, funny enough, and during the last recession and that I basically used all of that marketing knowledge into marketing myself.
Then my acting friends were like, I need you to do that for me. So that's really just how the whole personal branding really started for me....
32:4226/12/2022
The mistakes I’ve made in business and how they’ve changed me
Today’s episode of the podcast is a solo episode all about my reflections on 2022 and what I have learned this year.
This year has been a big year of learning for me, with lots of changes; and taking time to do this episode got me thinking about the mistakes I have made over the years in business and what I would do differently, if I could.
As always I’d love to know what you think, and please feel free to share your own reflections and learnings with me, by connecting over on my social media.
KEY TAKEAWAYS COVERED IN THE PODCAST
● What went well, and what didn’t go well for me this year
● The mistakes I have made over the years in business
● What I would do differently, based on what I know now
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE
One of the most important things you can do in business is to get really confident about who
you are and what you stand for..
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Nicole Aquila Website
Transcript
Hello and welcome to this week's episode of the podcast. How are you doing?
So, what are we gonna talk about today? Now, we're nearing the end of the year, and as you know, because I talk about it every year, because I have consistently been doing this for a long time, I do goal setting with my amazing community, with my club, with exec Club, and part of that goal setting, there's many parts to it because this isn't just a case of, okay, everybody sit down.
What do you wanna achieve next year? That doesn't, that's not how it works. But part of the goal setting is that we reviewed the year before and I just had, we just had our saw event, which is our members only event, and we had an amazing speaker called Nicole and Nicole Quiller, coach Nicole. Go check her out.
I will link to her in the show notes and she said she had this great saying that basically what gets measured gets improved. So that's why we look at what's happened. That's why we track back and go, okay, what happened? What did we do? How did it go down? What did I learn from it? So that's one of the things that we do obviously in the goal setting, is we go through and go, what went well and what didn't go so well in the last year.
And again, the aim of the didn't go so well isn't about beating yourself up. This isn't about going. Well, you've rubbish, aren't you? And you just don't achieve your goals. Probably should give up. That is definitely not what that's about. What it's about is giving yourself space to think about what didn't go so well and what can you take from that.
What can you learn from that? What comes to mind and how does that then lead you into doing your goals, because obviously we can learn by those things. And like I said, I, it's a very, the space I create for people to do this, it's, it's safe. And it's also, what's the word, am I trying to think of? It's, it's a positive space.
This, you know, it's not a space where we sit down and go, oh, this is awful. And if anybody's feeling like that, I managed to kind of move them through it pretty quick. So, one of the things, like I said, that I've done is I've gone through and I've listed what didn't go so well for me because obviously I practice what I preach.
I do all this stuff that I teach and I've written loads of different things there, and I'll tell you a few of my things that I've got on my list. So I spent too much money. That's what I did this year. Now I have to say in all the areas of my business, the
28:4019/12/2022
How to find your midlife purpose and leave the BS behind
Today’s episode of the podcast is an interview with Jennifer Zenz-Olson, founder of Laughing Lotus Wellness and a Transformational Purpose coach, motivational speaker, podcaster and best-selling author.
We talk all about the highs and lows of mid life, and how empowering it can be. I love everything Jen has to say, and I know you are going to get so much from this episode. As always, I’d love to know what resonates with you and what you think, so please feel free to connect with me on my social media!
KEY TAKEAWAYS COVERED IN THE PODCAST
● What do we mean by mid-life
● The positives of mid-life
● Why you need to harness your energy and use it to help you
● How to tell that you are out of alignment with your purpose
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE
There is a different confidence and power that comes with mid life, and when you embrace it, it’s really beautiful.
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Jennifer Zenz-Olson Instagram
Laughing Lotus Wellness Facebook
Laughing Lotus Wellness YouTube
Laughing Lotus Wellness Website
Wendy Hill’s Fab Female Nutrition Club
Transcript
Hello and welcome to this week's episode of the podcast. How are you doing?
So this week I have a interview, which is my second to last is my penultimate interview for the time being. Like I said, I am taking a break from interviewing, I'm gonna do solos and I'm gonna keep 'em short and sweet. I'm gonna do some real practical tips and advice. So this is one of the last interviews you're going to hear. I've got one more in two weeks time.
This is the lovely Jen Zen Olsen. She is so, so lovely. I met her through networking a while back and you know, you just hit it off and I really love what she says. I love how she is and I know you're going to get a lot from this episode, so there's probably no point in me saying anything else. I'll just hand over to Jen.
I am really excited today to welcome to the podcast the very lovely Jen Zens Olson. Jen, how are you doing?
Jennifer: Oh my gosh, so good. So excited to be here with you. I'm so excited for this interview and this chat today we're gonna have today. I know it's gonna be amazing.
Teresa: Honestly, I am like, you know when you meet someone online, I'm talking to my lovely listeners and you're like, oh no, we should be friends. Like, and isn't it funny as an adult to be like, yes, so I really be friends with you. Can we be friends?
Jennifer: Totally like friend crushing on someone. You're like, isn't too soon to ask for a second date. But I really like you.
Teresa: But obviously it's funny when you're older, like making friends with people, but but also how I don't like you when I meet someone. Oh, yeah. No, you, you, you're the person.
Like, so I am so grateful that, luckily Jen felt the same way and we've been hanging out and, and that she's on the podcast. So I'm really excited about this. Jen, we always start exactly the same way by you explaining to my lovely audience who you are and how you got to do the thing that you do today.
Jennifer: Okay, so I work with really successful middle aged women who are at a place in their life where they are maybe...
45:2912/12/2022
How to tackle the Christmas period as a business owner
Today’s episode of the podcast is a really short solo episode filled with practical tips on how you can tackle the Christmas period, and take a break from your business..
KEY TAKEAWAYS COVERED IN THE PODCAST
● Why you need to be realistic about what you can expect from yourself
● Why how you spend the Christmas break needs to be what suits you
● Why having goals is a game changer in business
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE
My top tips for taking time off over the Christmas period!
HIGHLIGHTS YOU SIMPLY CAN'T MISS
● Practical ways you can prepare clients and customers for you taking a break
● Things to think about when you come back in the New Year
Transcript
Hello and welcome to this week's episode of the podcast. I hope you are doing well. So we're starting the run up to Christmas and the end of the year, and this is always a really busy, busy time for people in my world and for me and business owners and parents and everyone in general, it just is a time where you're tired because we've had a full on year and the kids are ready to break up and there's always some serious organization to go on, like presence and planning and getting together and all that sort of stuff.
So it's a crazy time of the year, a really, really busy one. Also, if you're like me, you look at your financial year from January to December. So you know, December is kind of the last month that you can earn money in that financial year, which again, can have a huge impact.
So how do you navigate and manage this time of the year? I wanted to come on and do a really sort of quick, practical episode about how you can take a break over the Christmas period or how you can tackle that Christmas period. So the first thing that I would suggest to do also, if you can hear the dogs, I have two dogs around me who no doubt will move and make a noise on this podcast, so I apologize.
The first thing you need to do is decide on what you wanna do. So have a look at your diary. Have a look at it against school breaks or whatever, different events. Make sure you've got that planned into your work diary. Now my diary and personal diary both show up on the same thing, so I know like where I've got personal stuff and where I've got business stuff and it all gets chopped on the same calendar, which means there are a million different colors going on in my calendar and so many different things.
But first thing to do is actually look what you've got going on. So I want you to be really realistic about what you can expect from yourself. Cuz you might have made some really cool plans for December. And actually when it comes to it, you just don't have the time. So be realistic and decide what time you wanna take off.
So do you wanna take off over the Christmas period? Do you wanna take two weeks off? Do you wanna take a week off? How do you want that to look? And then the next thing I would say to do, especially if you have clients or people who will rely on you in some way is communicate that to them. So I will say to the club that for the following two weeks, when you know I'm gonna take two weeks off, I am on holiday and you know I will see you in January, have an amazing time.
And we have a Christmas party the a few days before I finish. So that's our kind of hooray! Happy Christmas! We're going away. But if you've got clients, email them and say, just want to make you aware of the hours that I will be available. Don't be nervous about doing that. Don't be scared about being really direct with them.
In my experience, I find that clients only have an issue when they're not communicated to or when their expectation is different to what you...
11:4305/12/2022
How to navigate the online world as an online business
Today’s episode of the podcast is an interview with Sigrun, an award winning business coach, who helps women launch million dollar businesses. We talk all about what it’s like to have been in the online space for a while, have seen success and what that looks like now.As always, I’d love to know what resonates with you and what you think, so please feel free to connect with me on my social media!
KEY TAKEAWAYS COVERED IN THE PODCAST
How can we do things differently if things aren't working as they used to
How to navigate the online world if you want to be an online business
The importance of building relationships
Why you can’t automate everything
How to build an audience and get in front of the right people
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE
Do not underestimate the importance of going back to basics and scaling intimacy.
HIGHLIGHTS YOU SIMPLY CAN'T MISS
New ways that we can do business online and reach out to our customers
How we would sell if we didn’t have the internet
Sigrun’s experiences of visiting Necker Island and meeting Richard Branson
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Sigrun’s LinkedIn Account
Sigrun’s Instagram Account
Kickstart Your Online Business Book
2023 Planning Workshop
TRANSCRIPT
Hello and welcome to this week's of the podcast. How are you doing? This week I have an interview for you and it's with the lovely Sigrun. Now, you know we talk a lot about the online space or what if someone's been in the online space for a while and they've had success and they've seen success and they've created a big business.
How does that look now? How does that look for people who have been in the industry, and what does the online world look like now? And how can we navigate the online world if you want to be an online business? So those are the conversations I have with Sigrun. Those are the kind of things that we discuss on today's interview.
We also talk about new ways in which we can do business online, new ways of reaching out. And is it all about the numbers? Because for me, it's not. And I was gonna say anymore, I'm not sure I ever really was, but I think I thought it was because that's what I was taught. So for me it's about, you know, that connection and how can we can get that connection and how can we do things differently if things aren't working as they used to, how can they be done differently? So this is what we talk about. So without further ado, I'm just gonna hand over to the lovely Sigrun.
So I am very excited today to welcome to the podcast Sigrun. How are you doing?
Sigrun: I'm doing great and thank you for having me Teresa.
Teresa: My absolute pleasure. So Sigrun I always start the podcast exactly the same way, which I joke must bore my audience, but I think they're okay with it. Could you take a moment to introduce yourself and tell us how you got to do what you're doing today?
Sigrun: Oh, we could do the long version or the short version. I'll try to keep it short. Otherwise, we're here for an hour. Well, I am from Iceland originally, and then I had moved to Switzerland to be with my husband, and basically I lost my job twice in...
47:5128/11/2022
The biggest mistake people make with goal setting
Today’s episode of the podcast is a solo episode all about goal setting.There is a simple mistake that I see so many business owners make when they do this, tune in now to find out what it is!KEY TAKEAWAYS COVERED IN THE PODCAST Why goal setting is so important Where people go wrong with goal setting Why you need to align your goals with your valuesTHE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSEGoal setting isn’t about beating yourself up about things that you don’t achieve, it’s about giving you direction of where you want to go.HIGHLIGHTS YOU SIMPLY CAN'T MISS My experience of not goal setting for my own business this year Why you need to plan your goals for next year, now How I can help you goal set for 2023LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEThe science behind the woo podcast episodeJoin me for my 2023 Planning WorkshopTRANSCRIPTHello and welcome to this week's episode of the podcast. How are you doing? So, we are getting towards the end of the year terrifying as that thought might be cuz actually it has gone really fast this year. It's time to start thinking about next year. And a little while back, I did an episode on the Science Behind the Woo, and you might wanna go back and re-listen to that in terms of why we goal set, why we plan, why we have vision boards, why we think to the future, why we imagine what our future could be like.There is real science behind those things, which is one of the reasons why I do it every single year. Now I say this, and last year I didn't do it. I normally head out to Nashville and work with Mary. We do some kind of group mastermind thing, and I'm very lucky that we have Michael there and Megan there and, and they talk us through different exercises to plan our following year.And I didn't do it last year cause I missed the date when I, when I was out there, I'd already missed it, which was a real shame. But I thought to myself, Oh, I'll use some time and I'll definitely do it and I didn't. And the first quarter and a bit of last year, not last year, sorry, this year for me, was not all that. From a so many points of view not just from an income point of view, but from a, I didn't know where I was going. I didn't know what direction I was doing. And it's like, you know, they always like saying, it's like having a map of somewhere that you don't wanna go to. Yeah, you can follow up, but you're gonna end up in the wrong place.So we need to know where we're trying to get to. We need to know what is it we want for our business. What are our goals? What do we wanna achieve? And not just one business personally, what do we wanna in the following year. And it's not so that we can beat ourselves up about it, when we get to the end of the year and we haven't done it or might not have done it, it's so that we've got a direction.It's so that we are working towards something. And I think this is often where people go wrong with goal setting because they don't do it the way I do it. They do it a kind of, Okay, these are your goals, this is what you're going for done. And you just set these goals and they just sit there kind of hovering over you for the whole year.And you don't necessarily think...
12:1821/11/2022
How to market more humanely with Sarah Santacroce
Today’s episode of the podcast is an interview with Sarah Santacroce, who talks all about
humane marketing and her alternative model to the traditional 7 P’s of marketing.
I always love talking about this sort of stuff, as I think it's helpful to have open conversations
about some of the marketing tools and tactics that are commonly used, because I have
fallen for them and I’m sure many of you have too!
What I really love about this episode is that we talk about how to actually market our
business in a way that fits with us, and Sarah has some really interesting takes on why we
should look at who we are, rather than looking at our avatar.
KEY TAKEAWAYS COVERED IN THE PODCAST
What is wrong with traditional marketing
What humane marketing looks like
How to know when you’re doing humane marketing
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE
Humane marketing starts with awareness, the fact you’re even mindful of it, is a great first
step!
HIGHLIGHTS YOU SIMPLY CAN'T MISS
The 7 P’s of humane marketing
How we bring more empathy into the business world
Why humane marketing is still about selling, just in a compassionate way
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Sarah's Website
Sarah’s LinkedIn
The 7 P’s of Humane Marketing
TRANSCRIPT
Hello and welcome to this week's episode of the podcast. How are you doing? So we have an interview and if you listen to my episode last week, which hopefully you did, and if you haven't, go and take a listen cause it's, I was gonna say it's a good one. That always sounds so like full on.
Like, I'm so amazing. Go listen to it. No. It covers a lot of good stuff. Oh man. And also, I talk about what's happening with the podcast, which is the fact that my interviews are gonna be stopping soon. So I have literally after this one, another three interviews, and that's it. And then it's just me. So if you wanna find out more on why I've done that, then obviously go back and listen to episode 267.
But this week we have the lovely Sarah who talks about humane marketing and it's a really lovely conversation and actually probably quite an interesting one given. And I always taught love talking about this sort of stuff, and I try not to go on about it all too much because sometimes I think it can sound like we're being very negative and it's not that at all.
I think it's helpful to have open conversations about some of these marketing tools and tactics that are used because I have fallen for them and Sarah has fallen for them. And also what I really love about this episode is we talk about how to actually do it in a way that fits with us. And she kind of has some really interesting takes on us looking at who we are rather than necessarily looking our other task straight off the bat.
So I find that really, really interesting and she's so lovely and we've met a few times and I've been on her podcast and it's one of those people that she just kept being put back in my world and back in my world. So sometimes you have to go, I think we should be having a conversation, but it's a really, really good conversation.
I know you're gonna like it, and like I said, enjoy it. We've only got a few of these interviews left. So I will hand you over to the lovely Sarah, and I will see you in a bit.
Okay. I am really excited to welcome to the podcast today, the lovely Sarah Santacroce. Sarah, how are you doing?
Sarah: I'm...
45:4314/11/2022
How to work out your pricing to align with you and your values
Today’s episode of the podcast is a solo episode all about knowing your value and aligning with your true North.
I talk all about the journey I have been on recently to do this, and the changes I am going to be making to my podcast and my pricing as a result.
I’d love to hear if any of this resonates with you, or if it prompts you to review any areas of your own business - feel free to connect with me over on social media and let me know!
KEY TAKEAWAYS COVERED IN THE PODCAST
The journey I have been on to make changes to my pricing
What my pricing will look like going forward
How you can make sure your pricing aligns with your business
What to expect from the podcast going forward
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE
You are running your business, and only you get to decide what that looks like and how you want to run it.
HIGHLIGHTS YOU SIMPLY CAN'T MISS
Why you shouldn’t price based on meeting people where they’re at
Why it’s not about the tactics of how you sell, but the intent behind it
Why you can charge a premium price and still sell morally and ethically
Transcript
Hello and welcome to this week's episode of the podcast. How are you doing?
Okay. I think I've told you recently, or if you've been watching my socials or on my emails, that I've been doing quite some reviewing of my business and it also stemmed from the fact of when I went to Nashville and I was on that retreat. And often what happens when you take time out is your brain starts to kick in, you really start to think about things.
And I've started working with my amazing coach Mary again, and I've been working with a couple of other business owners who are coaches. And I basically have been taking some time to review stuff, look at everything not only in my business, but also in my life, and just question myself about what makes me really happy.
What's the thing that I love to do? What is in alignment with me? And this might sound a bit kind of heavy and a bit serious, and you might think, really, do we have to do this? But when was the last time you did that? When was the last time you sat and thought, Why am I doing the thing that I'm doing?
Is it what I wanna do or should I be doing something else? So that's what I've been doing over the past, God knows how many weeks, and it's been a bit of a journey and a tough one really, because I've had to question stuff that I've been doing for a long time and have had to ask myself, is it really working?
I've had to look at my products, my services, my team, how I show up, how I sell things, what price I sell them for, and I've just had to review a whole load of stuff. When I say have to, I haven't had to, but actually it has felt, the process has been hard, but it's felt so good doing it. And also when you've been doing something as long as I have, you know, this podcast is on episode 200 and whatever I just said, 67.
It's a long flipping time. I've had the membership for four plus years. It's a long time in this world, so I think it's really worth sitting and considering things. So that's what I've been doing and that's kind of my, I dunno, my question to you about when did you last do this? Have you done this?
Now later in the year, and I know we like in November already, I think by the time this comes out. Yeah, we are in November. Just I am actually gonna be doing a day, well,...
26:0207/11/2022
How a holistic approach to business and life can create a thriving empire with Aleya Harris
Today’s episode of the podcast is a solo interview with Aleya Harris, CEO and Founder of Flourish Marketing.
I brought Aleya on to talk about story brand, a really powerful way of thinking about your customer and your product, and what you offer. But we also had an amazing conversation about bioenergetics and how you can use it to get clear on who you are in your brand, and it was so interesting!
I’m sure you’re going to love this episode, and I can’t wait to hear what you think.
KEY TAKEAWAYS COVERED IN THE PODCAST
How you can implement authenticity in your day-to-day business
How you can use BioEnergetics to to get clear on who you are in your brand
How radically authentic brand messaging can change the game for your life and business
The power of using storytelling to sell
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE
It's not the facts and the figures that captivate our attention, it’s the stories and the transformation! When marketing our business, we need to stop getting so caught up in the detail of our products and services and focus on how we help people.
HIGHLIGHTS YOU SIMPLY CAN'T MISS
How the cycle of giving and receiving works
The importance of using story as a clarifying device
How our brain works in the framework of story
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Flourishing Entrepreneur Podcast
Aleya’s Website
Aleya’s Instagram
Freebies from Aleya
Donald Miller Story Brand
Transcript
Hello and welcome to this week's episode of the podcast. How are you doing? So this week I am interviewing the lovely Aleya Harris. It was funny cuz I brought her on to talk about the story brand because she basically trains in the, in the Story brand. If you don't know it, it's a book by Donald Miller. His name literally jumped out my head. I was about to say it, and I did some training on it with her and I did some training on it at my event in September.
Because it's a really powerful way of thinking about your customer and your product and what you offer and how you do it and that sort of thing. So if you haven't read Building a Story brand, then I would definitely check that out. But I bo on to talk about that. And then we ended up talking slightly different about that she basically uses something called bioenergetics. Energetics, I...
50:4431/10/2022
The science behind the ‘woo’
Today’s episode of the podcast is a solo episode all about why I’m no longer going to be using the word ‘woo’.
As you know, I am a huge advocate for all things spiritual and the benefits that it brings to running a business. However, recently I have decided that I want to stop referring to it as ‘woo’, because that implies it’s silly, or based in fantasy - and it’s really not!
I have been doing a lot of research into the scientifically proven benefits of this work, and I am so excited to share it with you and can’t wait to hear what you think.
KEY TAKEAWAYS COVERED IN THE PODCAST
● The science behind spiritual practices
● The connection between the prefrontal cortex and the amygdala in managing stress
● What manifesting is and the science behind it
● The science behind vision boards
● The benefits of journaling and how writing improves your health
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE
The more we try to bring our brain into focus, the more it will look for opportunities for us to fulfill our dreams.
HIGHLIGHTS YOU SIMPLY CAN'T MISS
● What neural plasticity is and how it changes our brain
● The importance of having a positive thought
● How meditation and gratitude can change your brain
Transcript
Hello, and I really will welcome to this week's episode of the podcast. How are you doing? I hope you're having a good start to your week or have had a great week whenever you are listening to this. So, this week I want to talk about the world of Woo. Right, now don't switch off if you're thinking, no, I can't bear this stuff.
Recently, have kind of come to a thought that I want to stop using the word Woo. Cuz to me that word implies silliness, not real fantasy, flippant. Just not, yeah, it just doesn't, say like what it is really, it just kind of makes it like it's a silly, stupid thing. And I've been doing, as you may know, I've been doing a coaching qualification, a spiritual coaching qualification, and during the process of doing that and during my own process of going through things and looking at things, there is actually a ton of science behind this woo stuff.
So what I've been doing over the past week or so prior to putting together this recording, I've been googling and searching and looking and looking at case studies and reports and various other wonderful things to kind of understand the science behind some of this stuff. And I want to go over with you today how this stuff is scientifically proven even if you think it wasn't, and I've picked a few of the obvious things that we will look at or that people might describe as woo. So buckle in, we're about to learn some stuff.
Okay! So the first thing you need to know is there's something called neuroplasticity. Now this is, this happens, right most of the things I'm gonna talk about David, which is why I'm talking about it first. So it's known as brain plasticity and it's basically the brain's ability to change and adapt. As a result of an experience, and this is important because actually so many of the things that we do, this is where it is changing our brain. So this isn't just a, oh, that's nice to do, and is it really doing anything? A lot of this stuff is changing our brain and it's doing it through this thing called neuroplasticity or that's what's happening to our brain.
So for instance, let's start with meditation. So I did some research and I found a study that basically scanned the prefrontal cortex. So the prefrontal cortex is where we have cognitive control over things such as memory organization and executive decision...
15:5924/10/2022
How to create a vision strong enough to manifest your dreams with Dan Mangena
Today’s episode of the podcast is an interview with Dan Mangena. Dan supports spiritually and entrepreneurial minded people who want 360 degrees of abundance.
I absolutely loved this episode, the conversation we had and the topics that came up are really fitting with who I am and what I'm learning right now - so I really hope you enjoy it too!
KEY TAKEAWAYS COVERED IN THE PODCAST
● What money mindset and manifesting abundance means
● How our emotional state impacts our ability to think
● Why money is just numbers on a screen
● The power of reframing your negative thoughts into positive ones
● Why your environment is a perfect reflection of the blueprint that you're holding mentally
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE
If you don't have clarity, it doesn't matter what you say or do, you're always going to be running around in a circle.
HIGHLIGHTS YOU SIMPLY CAN'T MISS
● How to turn money mindset and abundance into a practical thing
● How to create a vision strong enough to manifest your dreams
● Why you need to bring something closer to you, to be able to let it go
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Free Resources from Dan
Dan’s Instagram
Dan’s Twitter
TRANSCRIPT
Hello and welcome to this week's episode of the podcast. I am back from my lovely trip to Nashville. And I feel like if I can just get a little bit wooer, I feel like some big shifts happened while I was over there and to spend the time and the money I did on doing something like that was was phenomenal and gave me so much to think about.
Made me realize so much about myself that I'm almost in a bit of a phase now of looking at who I am and what I'm doing and what I'm doing in the business and how I earn money and how I spend my time and all this kind of stuff. So yeah, it was just phenomenal. And if anyone has sat there thinking whether they should invest, you know, time and money in themselves, 1000000%. Yes.
Now I'm about to, When I say about, I'm literally just going through the, the thoughts at the moment, but I'm gonna make some changes to the pricing of my office in terms of the membership, in terms of working with me one to one, because of lots of different reasons, lots of things that happened while I was away. Lots that I've learned about myself and about how I am as a person and how I've invested in me and what I do.
So that will be coming and I will tell you about that at some point. But yeah, I just. And I say that for two reasons. One, because I think it's so important that you do invest yourself. And two, if you are investing in yourself looks like working with me, then you probably wanna look at doing it as sooner rather than later because I'm gonna be reviewing my pricing and they are likely to go up.
So yeah, I just wanna say that I had the most amazing time and, and it was just brilliant. And then I was in LA afterwards and some things happened, which I won't go into, but that taught me some lessons too. And even when things are a bit rubbish and you think, Yeah, that sucked, I didn't wanna have to deal with that.
Actually, sometimes they're the biggest and best lessons and for me, I finally feel like I'm stepping into who I am and my power and what I'm meant to be doing is that all a bit heavy for a Monday morning. I...
50:3717/10/2022
How to stop selling transactions and start selling transformations with Finka Jerkovic
Today’s episode of the podcast is an interview with Finka Jerkovic, a Sales Coach and Expert who helps people to sell in their business, in a way that doesn’t compromise their purpose, people or profit.
Tune in to hear us talk about coming from love when you're selling and doing things that align with our values, and the energy in which we come from.
This episode is practical in terms of marketing strategies, but also touches on the woo, in terms of thinking about the energy that we bring when we sell.
KEY TAKEAWAYS COVERED IN THE PODCAST
● Why aligning what you love to do with what is most valuable to your client is the key to growing your business (not fear-based tactics!)
● The difference between selling from love and selling from fear
● Why we shouldn’t resist the experience of fear
● Why you need to stop buying into the stories that we make up in our head about selling
● Why we need to view putting an offer out as an act of love
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE
Feel the fear of selling and do it anyway! But be kind and compassionate to yourself in the process.
HIGHLIGHTS YOU SIMPLY CAN'T MISS
● Why love is the only antidote to the fear that is holding you back in your business
● How to sell with confidence, attract clients magnetically and build a business you love
● The three pillars to selling from love
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Sell From Love podcast
Sell From Love website
Sell From Love quiz
Finka’s LinkedIn
Finka’s Instagram
TRANSCRIPT
Hello and welcome to this week's episode of the podcast. As I mentioned last week, I am still in Nashville. I'm recording this at the same time as I recorded last week's and we're having another interview because of the fact of, well, one, I forgot to and didn't forget, I ran out of podcast episodes and I had to do some recording over here.
And because I don't have my normal setup and things, I didn't really want to do a solo. Because it requires me recording more and thinking more. And for some reason my brain isn't working today. So I'm doing some interviews, but these are great interviews. And you know what's funny? Because I pre-record the interview so far ahead, I literally have to go back and re-watch them to remind myself what we're talking about.
And. Finka's episode today, the lovely Finka who's being interviewed. We talk about coming from love when you're selling, thinking about service, when you're selling and doing things that align with our values and the energy in which we come from. So it's quite practical in terms of, you know, marketing strategies, but also it's a little bit woo woo in terms of like thinking about the energy that we bring when we sell.
And I recorded this at the point The Club was just per open permanently, and obviously now The Club has been open permanently for quite some time, and it's really interesting to hear some of those conversations and actually how some of those conversations have impacted me going forward on what I've done.
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37:4710/10/2022
How to simplify content creation for your business with Amanda Warfield
Today’s episode of the podcast is an interview with Amanda Warfield, who talks all about content, long form, short form and how to be consistent, whilst still maintaining quality.
Amanda is a simplicity focused content marketing strategist. Her mission is to help women entrepreneurs, in particular, really fit their marketing into their business without it taking over their business.
I think this will be so useful to so many of you, as it’s something we look at a lot, so tune in, enjoy and then let me know what you think!
KEY TAKEAWAYS COVERED IN THE PODCAST
● Where to start with being consistent
● Why you should put out less content than you think you need to
● Consistency and quality matters more than anything else
● The difference between perfect content, viral content and quality content
● Don’t base what consistency looks like for you, based on what other people are doing
● Everyone has to start somewhere, don’t be afraid to start small and then if you have time, add on later
● The pros and cons of batching content
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE
However much time you can set aside, put it on your calendar for the rest of your year to make sure you get it done.
HIGHLIGHTS YOU SIMPLY CAN'T MISS
● How to know if it’s quality content that you’re putting out
● How to simplify the content creation process
● Why you shouldn’t be afraid to repeat yourself
● How to batch create your content
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Mary Hyatt’s Podcast
Amanda Warfield’s Instagram
Amanda’s Warfield’s Podcast
TRANSCRIPT
Hello and a very warm welcome to this week's episode of the podcast. Now. If I sound a little different and if there's background noises that aren't all the same, it's because I messed up a little bit. And you know me authentic to the core. I will always tell you what's happening in my world and where I mess up because it's really important to know that because we are business owners, we make mistakes.
No one is perfect. And when we look at these people [00:02:00] online and think, Oh my God, they're so amazing. No, no, they're not. Like it's great show they're putting on, but everyone has failures, everyone makes mistakes. So I had a really busy couple of weeks. I had, well first I was off cause I had an operation, which I'm all recovered from.
All good now, which is great. Then I went straight into an in-person event that I held in Birmingham. Then from that event, I went straight into a week on of insider experience, which was phenomenal. So if you missed it this time, we're gonna do it again in January. So make sure as soon as I have the dates, I will get that in your diaries.
And then because I'd been off and had these various things, all my meetings and all my calls and everything got pushed into one week. And then I was going to Nashville the Monday this week. And I thought I was organized. And then I sat at the airport on Monday morning and turned right to my husband and was like, OMG.
I haven't recorded the podcast like I'm normally so far ahead. [00:03:00] The interviews are so far ahead, but I just like everything I'd done ran out and I hadn't recorded it. So I sat here in the lovely Mary Hyatt's
33:3803/10/2022
How to make a personal connection in an online world
Today’s episode of the podcast is a solo episode all about how I make personal connections with my community, even though I have an online business.
KEY TAKEAWAYS COVERED IN THE PODCAST
● Having an online business is about more than just a numbers game
● The practical things that I do to ensure I truly know my members
● The importance of being accessible and not hiding behind your team
● I’m thinking of making some changes to the podcast, and would love your feedback on what you love and what you don’t!
● Next year I will be running two more Your Dream Business Live events, and you can join the wait list now!
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE
You need to show up and let people get to know who you really are, in order for people to really be able to connect with you.
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Join the wait list for next year’s Your Dream Business Live Event
Drop me a DM and let me know your feedback on the podcast
TRANSCRIPT
Hello, and welcome to this week's episode of the podcast. How you doing? Did you catch the two part podcast episode I did last week with Niki Hutchison. We decided just to mix it up a little bit and do a joint podcast. So half of the interview was me and the other half of the interview was on her podcast.
Also, I've had some really lovely feedback about the podcast episode before, when we were talking about failing in business and the fact of sometimes you have to try things and they don't work. And you just do something else. So if you haven't listened to that one, purely from the feedback I'm getting, I think it's a good one.
So go and check it out. This week I wanna talk to you about how I make personal connections with my community, even though I have an online business. Now, the reason I'm bringing this up is a few different things is one at the time of recording this last week. Was it last? No. Yeah. Last week was the Insider Experience.
And the week before was my event, my in-person event. Like having those people around me is just phenomenal. Like they are the nicest, most amazing humans in the world. And it was so good to meet people in person, not only my existing members, but also new people who listened to the podcast or who followed me for a while.
So that was so cool to actually meet people. And then this week, this last week just gone, we did the Insider Experience. And again, it was so nice to welcome all new faces into the club in order to show them what it was like. And lots of them have decided to stay as a member, which is ACE. And I love it so much.
I'm so, so honored that that's the case. And I realized when I was doing part of the Insider Experience. Well, it wasn't part of the Insider Experience, it was actually this morning, we did it. We went Live in the group with a few of my members and someone asked a really good question in the chat saying, I obviously know my Executive Club members really, really well.
Do I really know the Club Members as well. And. Do they still get that kind of relationship with me. And listening to what the members were saying. I kind of feel like it's a bit like a bit of a superpower maybe that I've got. And actually this falls in line with the fact of. I always suspected, but I'm, you know, fairly positive that I'm a, an empath and can feel, you know, I can feel things.
I can feel people's emotions. I can feel people's moods and I can relate to them really quick. I don't know if you're an empath or if you just think I'm talking...
18:2326/09/2022
How to grow your business without spending money on ads with Niki Hutchison
Today’s episode of the podcast is an interview with Niki Hutchison, and we are talking all about content, and how to be seen in as many places as possible, through organic reach; as well as sharing our thoughts around the online world.
Niki has spent most of her career creating and implementing marketing strategies to grow businesses. She has helped hundreds of small business owners, as well as large organisations like The NatWest Group, The Scottish Government, The UK Space Agency to improve their marketing strategies and effectiveness.
Her goal is for entrepreneurial women to enjoy marketing and the results that it brings.
This is such a great episode, and you’ll feel like you’re having a chat with us - so go grab your coffee, sit down, and join us!
KEY TAKEAWAYS COVERED IN THE PODCAST
● The difference between organic marketing and paid marketing
● Why organic marketing is the solid foundation you need in place
● The importance of an authentic brand consistency
● Different ways you can build your audience
● How getting negative comments can actually help you show up more naturally as yourself
● Why you need to pay attention to your insights and use them to be a detective in your own business
● Why purpose is more important than how often you post
● Why joining a membership isn’t enough, you need to join in too
● Whether it’s possible to accelerate not caring what people think of you and showing up more authentically
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE
You are the only person who sees 100% of your content, so never think people will get bored of hearing from you; if they do, they’re not your people!
HIGHLIGHTS YOU SIMPLY CAN'T MISS
● How to grow a business using organic marketing
● What needs to be in place before you start doing organic marketing
● How to choose the right place to be, when you’re just starting out
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Head over to part 2 on the Audience Growth Podcast
TRANSCRIPT
Hello, and welcome to this episode of the podcast. How are you doing? So we've got a really cool episode today. It's something a bit different. We thought we would try. And I'm really excited about it. Today is an interview with the lovely Niki Hutchison. And we're talking all about content and we're talking all about how to be seen as many places as possible.
And we're talking about organic, so things that you don't have to pay for. So it's a great episode, loads of good stuff in it. And we have some cool conversations about being employed and then being, you know, having your own business and what that's like. But what's super cool about this is we decided to do a two-parter.
We decided that we would do like a podcast swap where half the episode was on my podcast and then to listen to the rest of the episode, you need to go and listen to her podcast. So we thought that would be a really cool idea. And obviously half of the episode is on hers and hopefully her audience will come and listen to this half and if you are from Niki, Hi, welcome.
Nice to have you. So yeah, so we thought we'd do that. We thought it was cool. We had a great chat. We got on so, well, I really, really like her. Uh she's. She came to my September event, which is ACE and yeah, it was just so, so good to have a conversation with her. So many things in common. We loved it. So I'm really excited about this episode.
It's a really good conversation. It's definitely a one of like, get your coffee, sit...
45:3020/09/2022
The reasons behind me closing the $19 level of my membership
Today’s episode of the podcast is a solo episode, where I am talking to you about why I introduced a lower price option to my membership earlier this year, and then closed it just a few months later.
I share with you what I did once I realised it wasn’t working and how I went about closing it, as well as the lessons I learned from the experience.
KEY TAKEAWAYS COVERED IN THE PODCAST
There is not a single person in business who hasn’t experienced failure, or something that didn’t go to plan.
If the only thing stopping you from making a decision is what other people will think, then stop worrying and do what fits best for your life and business.
Just because something doesn’t work out how you planned, it doesn’t mean you’ve failed, everything is a learning experience.
What the club looks like today, and what’s included at each level.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE
It's your business and your life, if something isn't fitting for you, then don’t do it.
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Sign up for the Insider Experience
TRANSCRIPT
Hello, and welcome to this week's episode of the podcast. How are you doing? I hope you are well. This week. It's a solo one and it's a bit of a conversation this week. I wanna talk about the reasons behind me closing the lower level of the Club. Because I think it's super important to be honest about this stuff. I think. I don't know about you, but we watch a lot of people online.
We see a lot of people on Instagram and a lot of other people's businesses, and sometimes we can look at them and think, why is it all just so perfect for them? And isn't working out that way for me. Because let's face it. There is not a single person in business that has not had some failure or something go wrong or something not go as planned or, you know, not be perfect all the time. That just isn't business. That isn't true.
And I think the problem is when we don't see that people are honest about stuff, we start to think that we are the only ones. So, and I'm not saying that, you know, what I'm talking about today was a failure, but it certainly was a learning thing for me. And I certainly learned some lessons and I made a change.
So that's the first reason I wanna talk about, cause I want you to know that it isn't all sweetness and light and perfect and amazing and beautiful in business cuz it's so isn't. The other reason I wanna talk about it is I want to give you the knowledge and to empower you to know that if something's not right, you can change it.
It's up to you. It's your business. Don't care what anybody else thinks. Why anybody else might say if something changes or the fact that you think, "Well, I'll look a failure or I'll feel this or whatever." who cares? It's your business, your life. And if something isn't fitting for you and I've got some great examples of other people, who've done things.
If it's not fitting for you. Then don't do it. You shouldn't do it. So let me talk about the club and I talk about the club a lot, and this week as I record this, there's an open house in the club. So if you are listening to this on Monday and you wanna join the open house, you can still do that. Please come and see what we're all about.
I'd love it. It's called an insider experience, but I keep calling it an open house because I feel like you'll know what I'm talking about by an open house and our cool name of insider experience, although it's cool. And it
21:5812/09/2022
How to use your energy to create the success you deserve with Emily K Thomas
Today’s episode of the podcast is an interview with Emily K Thomas, an energetic advisor, podcaster, blogger and educator!
Emily helps people to be more in line with themselves, and her mission is to help you remember your soul's calling. She loves the deep soul work of energetics and helping people to live an aligned life, especially creative entrepreneurs.
This episode pushes the ‘woo’ boundaries, but I really encourage you to listen to this, even if you're a bit skeptical about things like energies, alignment and souls purpose, because throughout the interview I ask lots of questions for the same reason – but we had such a lovely conversation and I think you’ll get a lot from it!
KEY TAKEAWAYS COVERED IN THE PODCAST
How different opportunities start showing up for you, when you start showing up differently in your business
Why you need to look for the subtle signs that are telling you that you are misaligned
How to discover your true energetic DNA and make empowered patterns of choice
How understanding your energies can help you outsource more successfully
Why you are an exact energetic match for your current circumstances
Why your energy is subjective, and even people with the same energies, will experience it in individualised ways
Our businesses are an energetic extension of us, so it's extremely important that our products and services, our marketing, our sales, and our systems are at the same vibrational frequency of what we want to create.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE
Even if you’re a sceptic, if some of the tips and advice you take from this episode make you feel a little bit nicer, then that’s all that matters!
HIGHLIGHTS YOU SIMPLY CAN'T MISS
What energetic DNA is and how to utilise it in your business to be successful
How to raise your energy and vibrations when self-doubt sets in
The chance to get a free mini session with Emily!
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Emily K Thomas Website and Quiz
Emily K Thomas Instagram
TRANSCRIPT
Hello, and welcome to this week's episode of the podcast. So as if I planned it this way, which I can assure you, I am not that organized. I was just back recording and I've just recorded the last week's episode. And this next week's episode, this next week's, as in today's episode fits really, really well, which I didn't intend it to do that.
How odd that it has, but how perfect. So last week we were talking all about values and why you need to know your values. We talked about heart centered businesses and coming from what makes you happy and your passion and your purpose and making sure you have a business around not making sure you have a business around that or how you have a business around it.
And this week I've got an interview with Emily K Thomas, who is a, I'm just gonna pick her like her proper bio and read what it says. She's an energetic advisor, podcaster, blogger, educator. And basically she helps people to be more in line with themselves and to her mission is to help you remember your soul's calling and my heart center.
I'm a girl who loves deep soul work of energetics and healing people to live an aligned life, especially creative entrepreneurs. And. I just thought this was really interesting because...
51:4605/09/2022
An open invitation to join me and my members inside the Dream Business Club
Today’s episode of the podcast is a solo episode all about the power of networking, what it’s all about and what it should never be about.
I share with you my recent experiences of re-entering the world of networking and invite you to my open house event, taking place this month!
KEY TAKEAWAYS COVERED IN THE PODCAST
All the things that I have unlearned about networking and what I am now doing about it.
The reason why you want to build your network is because you're looking for reciprocity, not to sell to people.
The world has changed a lot, and we need to be considering our network and the people that we surround ourselves with as a key strategy of our business.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE
Networking is not about selling, it’s about finding people who you have a connection with, or people who complement your business.
HIGHLIGHTS YOU SIMPLY CAN'T MISS
I am having a Club Insider Experience, to give you a sneak peek into my membership – and I would love you to join me!
During the Insider Experience week, you will get to join me and all of my amazing members for training on systems and getting organised, coaching calls, mindset workshops, content hours and networking.
This all takes place from 12th to the 16th of September and is a chance for you to join me and my members in the Club for FREE!
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Sign up for the Insider Experience
Natalie Hurdley – Networking Queen
Becci McEvoy – Dream Business Club Content Expert
In Person Live Dream Business Club Event
TRANSCRIPT
Hello and welcome to this week's episode of the podcast. How the devil are you? I hope you're good. I hope you've had a great summer and I'm back. I'm back after doing the replay ones. I had some great feedback from them. It's just really nice to hear some of like the old episodes.
Some of the people I've interviewed before. I think probably the one I got the most feedback was Michael Hyatt's. So if you haven't been there, listen to that. You definitely, definitely want to, because it's a great episode. So before we get started today, I want to talk about something that's happening in The Club.
And actually it's, it's really relevant to today's subject. Because I am doing an open house in The Club from the 12th of September through to the 16th. And basically we're calling it the Insider Experience where you can come and see what it's like to be inside the Club for free with all the Club members.
So I am opening up everything in the Club that you can do. And we have got so many good things going on that week. And you can see it as like either a pick a mix. You come in and do the bits you want, or you attend as many as you can. But really the idea is. I get lots of people asking me questions. I get people joining the Club to see if it really is the way I say it is.
And if I'm the way I say I am, because I don't know about you, but I've been a member of other memberships and other groups where I've been swayed by the person who's the face...
20:5929/08/2022
Replay: How to Build Relationships and Stand Out on Social Media with Mike Stelzner
Today’s episode of the podcast is a throwback to an incredible interview with Mike Stelzner, the creator of Social Media Examiner and Social Media Marketing World.
I had a great time chatting with Mike about out how he uses his platform to stand out in a busy industry – so much of which is still relevant now!
KEY TAKEAWAYS COVERED IN THE PODCAST
You don’t have to be on every single social media platform. Instead, you need to ensure you’re putting your energy into the spaces where your customers are.
Social media is great when it comes to tracking your results. If you’re struggling to track your results, however, you need to ensure you’re making goals to ‘stop’ things as well.
If you want to stand out in a noisy industry you need to understand exactly who you are trying to reach and what they struggle with.
Once you know who you’re trying to reach, you need to ensure you’re creating content for that person. This could be a podcast, written word, video or live and in person. Think about what you’re best at.
If you don’t know what your customers want, ask them. Once you have asked your audience, you need to see if their actions are matching their statements.
We should all be doing stuff that makes it easier for people to remember who we are.
The best way to make an impact on someone in person is to meet them in person.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE
One of the most important things you can do when it comes to social media is to be yourself. Successful people are authentic.
HIGHLIGHTS YOU SIMPLY CAN'T MISS
The Elevation Principle that outlines the 3 things you need to be successful.
If you’re not putting information out there, someone else is. You want to be the resource that people come to every single time they need information.
Social media is called social media for a reason. If you’re not a nice person, you won’t survive.
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Mike Stelzner Instagram
Social Media Examiner
TRANSCRIPT
Hello, and welcome to the last in my summer series of replays. So this summer we've been doing a few replays because I have done a lot of episodes. In fact, on the last episode, I actually said that I would check when I started my podcast and I did. It was the 5th of February, 2018.
Like what? That is crazy. I can't believe it's been going that long. Like, yeah, that I just can't, it's crazy. But I love it. And I get to interview the most amazing humans and hear the most wonderful stories and get the most amazing advice. So that's why I'm doing this replay for you. I'm picking my most favorite and the best episodes that I've done.
And I'm sharing them again with you because even if you've listened to them the first time, these are so good to listen back. I dunno about you, but I've been listening back to lots of books that I've listened to previously and podcast episodes, because often when we're in it and we're listening to, we're like, yeah, yeah, that's brilliant.
That's brilliant. And then you kind of move away from it and your focus changes. So it's really good to revisit some of these things. Now this interview today, is the one I did with Mike Stelzner. And the reason I picked this interview to come up in these replays is...
53:4722/08/2022
Replay: How to Achieve More by Doing Less with Michael Hyatt
Today’s episode of the podcast is a throwback to one of my earlier episodes, where I got to interview amazing Michael Hyatt.
We talked all about how we can become more productive without having to increase the time that we have – and what Michael doesn’t know about managing your time, getting organised and being productive isn’t worth knowing!
The episode shares a mix of simple mindset practices and various hacks to help you become more productive, because who doesn’t need to know how to do that?
Filled with lots of incredible information, you’re going to want to grab a notebook for this one!
KEY TAKEAWAYS COVERED IN THE PODCAST
Why not all tasks, meetings and opportunities are created equal. Focussing on the things that really matter is what will really allow you to achieve more.
There is such thing as a double win, where you can win at work and succeed at life. You just need to have that balance.
You are the most important asset your company has and if you don’t look after your energy levels, your business is going to suffer.
When you’re taking time off, whether it is for a vacation or a weekly break, make sure you’re not doing any work at all.
Outsourcing your work is a great way to increase your productivity, as well as your income.
If you know you enjoy something, you need to do everything you can to ensure you’re doing more of it. If you’re not enjoying something, you need to eliminate it.
If you find yourself responding to a lot of requests, consider setting up your yes-no-yes responses as an email signature.
When it comes to large projects, consider the 10-80-10 rule. This is where you are involved in the first and last 10% of a project to oversee it. You’re the architect, but you don’t have to be the builder.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE
The biggest tip when it comes to being focussed and driving results is to ensure you get a good night’s sleep. A well-rested mind will be your most productive mind.
HIGHLIGHTS YOU SIMPLY CAN'T MISS
The 3 steps to becoming more productive.
How the 3-by-3 system will help you achieve your goals.
The simple hack that will help you say no to things you don’t want to do, in a positive way.
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Your Dream Business Live Event
Michael Hyatt Instagram
Michael Hyatt Website
TRANSCRIPT
Hello and welcome to the special summer podcast editions where I am giving you some amazing replays from the phenomenal wee bowl I have interviewed over the last how many years of having this podcast. I should actually work it out when I actually started the podcast cuz I can't remember. It feels that long ago. I'm gonna I'm gonna look at it before the next episode probably record the next episode and I'll tell you in the next one. But anyway I hope you're having a really lovely summer. A couple of things I just wanna remind you about is I am recording this in hope that there are still some places left to my event cuz if not it'll be sold out. That's when you look at it. But I still have my event in September. Now at time of recording I literally have about six places. So you might be lucky and still get a place.
We're not talking about it much over the summer....
01:04:5815/08/2022
Replay: Creating a Successful Online Course or Business with Amy Porterfield
Today’s episode of the podcast is a throwback to one of my earlier episodes, where I got to interview the wonderful Amy Porterfield.
Amy is an Online Marketing Expert who helps entrepreneurs build successful online businesses and profitable digital courses.
This episode was my second ever interview and whilst some time has moved on since then, the conversation still stands.
We're talking about online courses and transitioning into an online business, and although some of my opinions might be different now from what I've learned, I think that's interesting is interesting to see how far I've come as a person.
KEY TAKEAWAYS COVERED IN THE PODCAST
Starting an online business or creating a course must be done in baby steps.
Make short-term goals. In this business, you must be able to pivot and make changes on the fly to keep your business relevant. Start with six-month goals and work up from there as you get more comfortable.
To start, get in the trenches and learn all you can about your target customer.
If you’re just getting started, try to create the course first and then market it. Creation and promotion are two separate beasts.
Consistency matters, no matter the size of your audience.
Keep your course simple at first and get fancy later. Your customer will care more about the content and knowledge than they will about whether you’re using fancy video all the time. You’ll never get to where you want to go if you don’t start.
When you reach a goal, celebrate! It’s important for you and your team (if you have one) to celebrate those milestones.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE
Don’t compare yourself to the big shots in the industry – use what they are doing as inspiration, learn from them, listen to their podcasts, read their blogs – but then start from scratch, and do it your way!
HIGHLIGHTS YOU SIMPLY CAN'T MISS
How to stay motivated when creating a course
The key to completing your course
Why it’s important to show your team how instrumental they are
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Amy Porterfield Instagram
Amy Porterfield Website
TRANSCRIPT
Hello, and welcome to this week's episode of the podcast. So great to have you with me again, as you may have known, if you listen to last week's episode, we are doing some replays. We are doing four in total. The first one was last week, which was Jasmine, which was just brilliant. I love that episode still one of my favorites. And this week is another of my favorites. Obviously they're all my favorites, which is why I chose them. But this week was my second ever interview. When I started my podcast and, and I talked to people a lot about podcasting, often people who join me for the 90 day program want to launch a podcast. I've launched a few podcasts now with people.
So we use that 90 day program to go through and launch their podcast. And one thing that people ask me, or one thing that I talk about, if you're thinking about one is what's the format going to be. Are you going to have interviews? Are you not? What style? And actually, one of the things I did when I started my podcast was I initially just did solos.
The first 20 something episodes were solo episodes and I did it because I think I heard Pat Flynn say...
36:4108/08/2022
Replay: The Key to Success with Jasmine Star
Today’s episode of the podcast is a throwback to one of my earlier episodes, where I got to interview the amazing Jasmine Star.
Jasmine is CEO of Social Curators and a business strategist who helps entrepreneurs get sales on social media.
This is such an interesting listen to hear how much has changed over the last 3 years, but how much has stayed the same too!
HIGHLIGHTS YOU SIMPLY CAN'T MISS
Using Instagram as a tool to grow your business
Are you using Instagram for your business, or is your business just on Instagram?
Jasmine’s top tip for Instagram success
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…
Social media isn’t something that will bring you quick results and if you’re not in it for the long run, find out what is better suited to your business.
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Jasmine Star Instagram
Jasmine Star Website
Social Curator
TRANSCRIPT
Hello and welcome to the podcast. So we are doing something different. Now, as you know, because I've just introduced what episode on 253, I have done a lot of episodes. And it's summer. And I also, as you know, if you've been listening for a while and if you haven't welcome, I'm so happy you're here, you know, I'm loving the garden and I just thought, you know what?
Over the summer, it might be nice to not put out some new content. It might be nice to replay some of the amazing, amazing humans I've already interviewed on this podcast. And obviously last week we had the phenomenal Denise Duffield-Thomas, which is so very exciting. And I just thought I have interviewed some crazy, amazing people.
And so many of those people I interviewed really early on and I just thought, do you know what I want to make my life a little bit easier for myself when, when it's the summer. And cause obviously I'm a mom and I have my daughter and I'm gonna wanna take some time off with her. But also I really wanna reuse some of these phenomenal episodes that I've done and cut them back out into the world because they're so good.
And obviously I've heard them cause I was on them, but I've re-listened to them before doing the intros and outros and I've forgotten how ACE they were and it makes me so genuinely excited that I'm I have these conversations with these people.
It's so cool. So I am replaying four episodes over the next four weeks. Now one thing you gotta bear in mind is my interviewing skills. I hope to goodness have improved. In fact, one of the interviews I'm playing next week, it was my second ever interview. So you know that that's a lot of interviews since then.
So you have to bear that in mind you also have to bear in mind that some of the content that they might talk about. So like on today's episode, there are things we talk about on Instagram. And they might not still be relevant because obviously this episode was recorded a couple of years ago. However, all of them have amazing content that still stands today and the conversations are brilliant and I just love them, which is why I'm replaying these particular episodes.
The other thing you have to bear in mind is the sound quality may not be as good. It should be fine, but just if there, if the sound quality isn't as kind of bang on, then you'll know that's why cause again, in the early days I didn't have the mic and the setup. And the things that I have now, but for me, I forget.
And I think we all do. And actually, you know, I just want you to...
47:4701/08/2022
How to create financial abundance for yourself and have a ripple effect on others too
Today’s episode of the podcast is an interview with Denise Duffield-Thomas where we chat all about money mindset, how to earn more and help people too.
Denise is a Money Mindset Mentor and Author who helps entrepreneurs charge premium prices, release the fear of money, and create First Class lives.
Her books 'Lucky Bitch', 'Get Rich, Lucky Bitch', and 'Chill & Prosper ' give a fresh and funny roadmap to living a life of abundance without burnout.
KEY TAKEAWAYS COVERED IN THE PODCAST:
How to unravel your feelings around money and asking for money
Why repetition shapes the way you think and behave
How to tell your brain a different story
The importance of showing ourselves compassion
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE:
There is enough money for everybody, so don’t get caught up in the guilt and scarcity that is happening in the world but be part of the solution instead!
HIGHLIGHT YOU SIMPLY CAN’T MISS:
The questions you can ask yourself to help understand your money mindset
The 3-step process to improving your money mindset
Why there’s no better time than now to start your own business
RESOURCES MENTIONED:
Chill and Prosper by Denise Duffield-Thomas
TRANSCRIPT
Hello and welcome to this week's episode of the podcast. So I have a really, really exciting episode for you today. I had the pleasure of being contacted by Denise Duffield-Thomas' team. And to ask if I would like to interview her, which I was like, Well, like SO obvious.
That's not a call. I was very much like OMG. Yes, please. So I am assuming, you know who Denise Duffield-Thomas is. If you don't, then you can thank me later. She is an amazing money mindset coach from Australia. She has had three books out already and another one's just come out and I've read her books and I've ordered the new one.
I pre-ordered it, uh, which I will have by the time this episode comes out, I'm actually only recording this a week before it comes out, which is normally. We normally have a much wider window for our podcast, but obviously we wanted to get it out as quick as possible because she's got this new, amazing book out, had so much fun talking to her.
She was so lovely and so much of her morals and ethics and the way she does business is in line with mine. She is also very anti sleazy, bro marketing tactics. And. She does really quality stuff. In fact, she talked me through, after the call, we carried on chatting for about half an hour, which was lovely.
And she showed me her new course and like, she's put so much effort into it. And it was just so reassuring to see that someone at her level cares as much as I care at my level, that, you know, we deliver a quality service and that people get genuine transformations outta the work we do. So that was really, really ACE.
Uh, I really think you're gonna love this episode, please, please, please share it. I would love you to tag us in I'd love Denise to see what an amazing audience I have and brilliant community. And I really, really appreciate it. So yeah, here is the amazing Denise Duffield-Thomas. Okay. It is with a much excitement that today I welcome to the podcast, the amazing Denise Duffield-Thomas. Denise, welcome to the podcast.
Denise: Thank you so much for having me. I just so appreciate it. It was...
46:4725/07/2022
How to get clear on your values and have a heart centred business
Today’s episode of the podcast is a solo episode where I talk about how to ensure that your business aligns with your values, and how to change it if you’re not currently doing it.
KEY TAKEAWAYS COVERED IN THE PODCAST:
What I mean by being a heart centred business
The importance of mindset and the difference it has made to me and my members
How knowing my values helped me turn down a job that appeared to be a dream opportunity
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE:
Being crystal clear on what your values are will help you to understand how to create your dream business!
HIGHLIGHTS YOU SIMPLY CAN’T MISS:
How to know what values are most important to you
How to find the balance between staying true your values when it clashes with your business
The things I have changed for my business to be more in line with who I am
RESOURCES MENTIONED:
Listen to the bro marketing episode with Dr Michelle Mazur:
On Apple
On Spotify
On Google
Join the Dream Business Club
TRANSCRIPT
Hello and a really warm welcome to this week's episode of the podcast. How are you doing? So if you are new around here, I'm Teresa welcome. It's great to have you here. And if you've been a long term listener. I am so grateful that you have stuck around. I appreciate it so much, or I literally would just be talking to myself in a room, uh, for no good reason. So this week I wanted to talk to you about how you have a value driven business and how you have a heart centered business.
And what I mean by all that. And how do you even know if you are doing that? How do you change if you're not? So a lot of this has come down to the fact of, I think I've always had, I've always aligned my business with my values unbeknowingly really I've just happened to have done it. And then when I've done this exercise and various things, I've realized that actually it sits pretty well. But not all aspects of my business aligned with the values and who I am and what I'm about.
And when we talk about heart centered, what I mean by that is that it lines up with my passion and my purpose and it lines up with me and who I am. And it makes me feel good. Like when I think of something being heart centered, it's like you're coming from a great place and it feels nice. And if you've been listening for a while, you know that I've gone through a bit of a, you know, a bit of an interesting time in terms of all of this in terms of realizing that actually some things in my business didn't make me feel nice. Particularly how it comes down to selling in the online space and what some people are like. And, and how it can be a little bit underhand and a bit, little bit sleazy and a little bit bro marketing.
And if you're not sure, you know what I mean by all that go back and listen to the episode with Dr. Michelle. I'll make sure we link up to that in the show notes. But yeah....
17:0318/07/2022
How to protect your intellectual property with Nakia Gray
Today’s episode of the podcast is an interview with Nakia Gray where we chat about all things legal.
Nakia is an Intellectual Property Attorney and Business Strategist who helps entrepreneurs build profitable and protected brands.
Armed with her creative legal mind, savvy marketing skills, and extensive education with over 20 years’ experience, she operates Gray Legal PC, a modern and innovative law firm uniquely designed for digital entrepreneurship.
This episode is filled with so much great information and some really important things to think about in terms of how we run our businesses.
KEY TAKEAWAYS COVERED IN THE PODCAST:
Issues to be aware of when using legal templates
Steps you can take to protect your intellectual property
What you should include in your terms and conditions to avoid public negative feedback
Things to consider when collaborating on events or webinars
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE:
You need to be on top of the legal side of your business from the very start!
HIGHLIGHTS YOU SIMPLY CAN’T MISS:
Why you should never offer lifetime access
What you need to consider when offering a money back guarantee
The language you use when you offer a Facebook community as part of your service
RESOURCES MENTIONED:
Nakia Gray Instagram
TRANSCRIPT
Hello and welcome to this week's episode of the podcast. Do you know what I get on every week? And I record these and I just say the numbers. But 250 episodes. Wow. That is loads. That is so many, that is so much content. It's crazy. It blows me away how these numbers just creep up and if I was smart I would work out how many years that has been but I'm not sure I want to because that's a lot a lot a lot. Anyway
This week I have an interview for you which is really really cool. So I have the lovely Nakia Gray on and we're talking all things legal. Now I know if you're anything like me that stuff scares me Like I'm not even kidding you. I do not find that stuff like enjoyable or easy or fun. The same with the finance stuff, these two areas for me are like oh I really have to focus and really have to remind myself to do these things.
But The way she talks about it and some of the stuff she says is so so helpful. And it's really really important as small business owners that we have some kind of cover in some way or other. And one thing that was great to talk about is the fact of like the template thing. And I know you know I've heard people say you know you're not allowed to use or not allowed or you shouldn't use templates. You shouldn't just Google a privacy policy and use that. But you know what not everyone can afford to bring a lawyer in.
So I talked to her about it and I said "You know, is that Okay? What do you think?" So yeah that's really helpful We talked around that. We talked about things around intellectual property. Also we talked about where you should never say you've got lifetime value of something which is really interesting cause that's definitely a mistake I've made in the past, years ago but I've definitely said you've got lifetime access to something and she talked about why you shouldn't say that. Um because basically it's not true is it because whose lifetime are you talking about yours or mine or what is a lifetime? Does that mean that I need you to still be serving me. I saw someone do lifetime access for a membership the other day which I think is fascinating because courses I
46:2111/07/2022
Learn how to start and grow your perfect email list!
Today’s episode of the podcast is a solo episode where I talk about the importance of building your own email list, and I answer the most frequently asked questions that I always get asked about how to do it!
KEY TAKEAWAYS COVERED IN THE PODCAST:
What to email your list
The different types of email you can send
How often you should send emails
The best day and time to send an email
How to stop your emails going to spam
Why you need a recognised system to email from
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE:
You don’t have to do it on your own – I have a free list building challenge coming on 11th July!
HIGHLIGHTS YOU SIMPLY CAN’T MISS:
How to stay consistent
The platform I’d suggest if you’re just starting out
The platform I’d actively avoid using
RESOURCES MENTIONED:
Sign up to my free 5 day list building challenge
Sign up to my emails
TRANSCRIPT
Hello and welcome to this episode of the podcast. How are you doing? How's things? So today I'm gonna jump straight in and tell you that we're doing a podcast episode around the questions that I get asked around list building. Now, you know, if you've been listening to me for a while and if you haven't, welcome, I'm so grateful you're here, but I'm obsessed with list building. Because for me, no matter what your business is, no matter what size it is, no matter where you are in your business.
Building a list is one of the most important things that you can do, because you're basically gathering your community together. You are having another way to market to them. You are connecting with your audience and you are basically almost collecting people who are your perfect customer, which is amazing.
So I talk about it all the time and I'm going to be running a five day challenge soon, which I'm really excited about. So I thought it would be a great idea in order to run up to that challenge, to let you know about the challenge, to also go over some of the questions that I get asked all the time about list building.
And I'm hoping that as you listen to this, maybe some of the questions that you've had in your head about when should you post, is there a better time of day? How do you stop it going into the spam folder, how to stay consistent, what you should actually email people. I'm really hoping that some of these questions will be ones that you've got and that I will get answering them for you.
But first, let me quickly tell you about the challenge. So it starts on July the 11th and runs through for that week. And then there's a bonus call on the following Monday, just to kind of wrap up and answer any further questions that you might have. And basically over the five days, I'm gonna be walking you through the main steps that you need in order to get your list set up.
So if you've wanted a newsletter out to your customers, if you want to send emails to them, If you want to start building that community, then you need this five day challenge and you need an email list. So over the five days, like I said, each day, you'll get a lesson sent out to you. That'll be short and sweet, and they'll tell you exactly what you need to do.
There's also going to be prizes. So someone is going to win a free course of build my list. That explains how to do everything. And it's just gonna be great fun. We're gonna be hanging out for a...
20:2104/07/2022
How to overcome the emotional blockers that keep you from the life and wealth of your dreams with Jane Walters
Today’s episode of the podcast is an interview with Jane Walters, where we chat about all things finance and money.
Jane is a former financial planner turned financial and money mindset coach. She helps women transform their financial lives by teaching them the practical tools to manage their finances as well as supporting them to uncover and change their relationship with money.
She brings nearly 20 years’ experience in the financial services industry, in both Australia and the UK, and extensive training as a Neuro-Linguistic Programming Master Practitioner and Meta-Coach.
She believes very strongly that when women have more money the world will be a better place for everyone.
We talked about what money mindset is, the relationships people have with money and how to overcome deeply ingrained beliefs that are keeping you from the life (and wealth) of your dreams.
KEY TAKEAWAYS COVERED IN THE PODCAST:
How mindset and manifesting works together with practical action.
How our relationship to money affects our ability to earn, spend and save money and how it can help us create the amazing life we want.
Why we need to be efficient with how we spend our money, but also be able to see where the opportunities are.
Why investing in yourself as a business owner is necessary to grow your business.
Why debt isn’t always negative, and the need to differentiate between ‘good debt’ and ‘bad debt’.
How to know when and when not to invest in something for your business.
How and why money issues show up differently in men and women.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE:
It’s important to be efficient about how we spend our money, but if we want to grow, we also need to see where the opportunities that are worth investing in for our business and for ourselves are.
HIGHLIGHTS YOU SIMPLY CAN’T MISS:
How to be strategic in spending your money, but not missing opportunities because of being too scared of risk.
Why you need to reframe fear around money management to empower you to make better decisions.
Why we need to be kinder to ourselves about the things we don’t know about money.
RESOURCES MENTIONED:
Jane Walters Instagram and Website
Dream Business Club Membership
Rachel Rodgers Podcast
Profit First Book
You are a badass at making money by Jen Sincero
Overcoming Underearning by Barbara Stanny
TRANSCRIPT
Hello, and a super warm welcome to this week's episode of the podcast. How are you? So we have an interview this week with the lovely Jane Walters. Jane is a financial coach and talks all things money. But what I really love about this...
50:0827/06/2022
Why real joy can be found by staying in your own lane
Today’s episode of the podcast is a solo episode, where I talk about why comparison is the thief of joy and how staying in our own lanes is the key to success. This is something that I have had to learn to focus on over the years, but it has helped me massively! I talk about how to know what your lane is and what it looks like, and when to look at what your competitors are doing and when not to. This episode addresses some of the struggles we all feel and offers some practical ways to overcome those struggles.KEY TAKEAWAYS COVERED IN THE PODCAST: Why comparison doesn’t serve you, and is the worst thing you can do Knowing what success looks like to you, and what your goals are The importance of goal setting The ways we can let our ego get in our way Being realistic about what you can achieve How work isn’t everything and rest is essential The importance of celebrating every win, no matter the sizeTHE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE:Keep focussed on your own goals, know what you are working on – and remember, you are a rock star and you have totally got this!HIGHLIGHTS YOU SIMPLY CAN’T MISS: Practical ways you can stop the comparison and make sure you stay in your lane The mistakes I made this year, because not setting my goals, resulted in me having no lane Take everything you see with a pinch of salt because it’s never the full picture RESOURCES MENTIONED:Instagram liveMary Hyatt Socials and WebsiteTRANSCRIPTHello, and a really warm welcome to this week's episode of the podcast. Thank you as always for listening and being in my amazing community. I appreciate you so, so very much because otherwise I'd just be recording these things and putting them out and like into the ether.So I really do appreciate you taking the time. I know your world is busy. And no doubt you are doing something while listening to this, the school run, a walk. I normally listen to stuff when I put my makeup on. Uh, so I do really appreciate you listening and being there. So this week we're going to be talking about staying in our own lanes.This is something that I think has helped me massively and something that I've had to learn to focus on over the years because it's so incredibly easy to get distracted. I can't even speak, get distracted by others, lose focus and become disheartened. So how do we do it? Like. You know, we know the phrase, stay in your own lane.We know what it means. It means focusing on your own stuff and not getting distracted and just keep driving forward. But how do we actually do it when we're in business? Because it's not, it's not a bad thing to know what others are doing. So sometimes it's helpful to have an idea of what a competitor's doing or, you know, they might have an interesting angle on something that you could offer a different angle on, and then that inspires you to do some content.So it's not like I'm saying don't ever look at competitors or people in your world, but how do we make sure that we don't spend way too much time? Now I am going to admit...
18:2120/06/2022
How to break free from manipulative marketing with Dr. Michelle Mazur
Today’s episode of the podcast is an interview with Dr. Michelle Mazur all about bro marketing, and some of the very unpleasant tactics that people use to sell their products and services.
Michelle is a messaging expert who combines the tools of successful social movements, with the qualitative research skills she earned in her Communications PhD to help brilliant business owners craft their powerful, captivating message. She has also authored The 3 Word Rebellion, is host of the Rebel Uprising podcast and is featured in Fast Company and Entrepreneur and Inc.
I learned so much from my time with Michelle and this is an episode not to be missed! We talked all about what bro marketing is and how it got started, the ways I am changing how I market and sell in my own business and why we need to redefine how we look at success.
KEY TAKEAWAYS COVERED IN THE PODCAST:
The things to look out for that will help you spot bro marketing when you are making an investment
What signs you should look out for to determine if bro marketing is lurking in your business
Why you shouldn’t work with someone just because of the money they are making, or the money they are promising you will make
What messaging is, what it does for your business and why you need to focus on it
How to use your messaging to lead and sell with expertise and credibility
How to know what to say and use storytelling to build an argument for your work
How to balance being nurturing and friendly to your audience, and sell to them as a business owner
How we equate people who have big audiences with success, and the need to redefine that
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE:
How speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most and the key to making more money in your business.
HIGHLIGHTS YOU SIMPLY CAN’T MISS:
How as a consumer you can protect yourself so that you're confident you're making wise investments
How as a business owner you can sell an online product in an online world, without using bro marketing tactics
Why six and seven figure launches can often be a vanity metric, and why you should focus on the life you want and not the money you earn
RESOURCES MENTIONED:
Dr. Michelle Mazur Instagram
3 Word Rebellion by Dr. Michelle Mazur on Amazon
Dr. Michelle Mazur Website
Duped: The Dark Side of Online Business Podcast with Dr. Michelle Mazur and Maggie Patterson
Michelle Mazur Podcast, Case Study: Why You Should Stop Over Nurturing Your Audience episode
The Contrepreneur Exposed on YouTube
TRANSCRIPT:
Teresa: Hello, and welcome to this week's episode of the podcast. I am so excited for you to listen to this one. I've just be listening back. 'cause you know, I batch and this was done a while back now, which is really odd, but amazing that it's coming out now, considering the episode I did last week, if you haven't listened to that one, then go back and listen.
57:5613/06/2022
How you’re being lied to about the online business space
Today’s episode of the podcast is a solo episode, where I talk about what I really think of the online business space! This might feel a little bit controversial, but it’s something that I am passionate about being more transparent on.
I talk about my frustrations with it, and how they have prompted me to look at how I show up online, how I sell in my business, and most importantly how I make sure I’m not part of the problem.
This episode covers some of the things you might want to consider before starting an online business, and why that life might not be for you.
KEY TAKEAWAYS COVERED IN THE PODCAST:
What an online business is, and how it differs to other business models.
The dream you are sold, versus the reality of having an online business.
The things lots of online businesses don’t tell you when they are selling you their course.
The costs involved in a successful big launch and the overheads in running a 6-figure business can be huge.
Why a personal brand for an online business means it should always be you that your audience hears from.
A reminder that the huge success stories you see are not typical results.
Why I chose an online business and what I love about it.
The things I do and don’t do in my online business. Spoiler, I do most of it!
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE:
Having a successful online business is absolutely possible, but there are no quick or easy routes to success. You must love what you do.
HIGHLIGHTS YOU SIMPLY CAN’T MISS:
The questions you need to ask yourself if you are considering an online business.
How to avoid falling into the marketing quicksand that promises you overnight success.
Why outcomes can never be guaranteed, and why no one factor will ever be the key to success.
RESOURCES MENTIONED:
Teresa and Ben live
Becci Hollis Instagram and Website
Becci McEvoy Socials and Website
Jasmine Star Socials and Website
Sian Pryce Socials and Website
TRANSCRIPT
Hello, and welcome to this week's episode of the podcast. How are things going? I'm really hoping that by this point, cause obviously, you know, I batch records. So I'm more about four or five weeks ahead. And the weather started to turn a bit nicer. I pray to goodness, by the time we're listening to this, you're listening in the sun, maybe going for a walk, maybe, you know, sitting in the garden, whatever it might be that is.
My thing, getting in the garden, doing a bit of gardening. I honestly don't recognize myself sometimes that I'm out there getting dirt under my nails, which is a real pain. My lovely nail technician...
30:4906/06/2022
How to make your brand stand out with Jennifer Kem
Today’s episode of the podcast is an interview with Jennifer Kem who is a branding and marketing expert who gets entrepreneurs seen, heard, and paid – all for being themselves. We talk all about doing what you love, being human in business and how you can make your brand stand out.
KEY TAKEAWAYS COVERED IN THE PODCAST
Trust what you’re good at
Three types of brands: Personal, Offer and Company
The power of the personal brand is bigger than ever because it is a human!
What sets us apart is our ability to be human and show humanity
You are providing a service by telling others your story
Unique Messaging model - 6 brand differentiators: Values, Architype, Stories, Unique Solution Expertise, Irresistible Offer and Rich Niche.
Values – If you know your values, you make better business and life decisions. Instead of being driven by values instead of results.
Architype – This gives you insight into who you are so you can more confidently express what your company is and what you stand for.
Stories – You can communicate your authority story and approachability story. Authority ensures you are seen as an expert and approachability shows you are human and see themselves in your story!
Unique Solution Expertise – The case for someone choosing your solution for themselves. They are not buying your product or service, they are buying your used case and the results you create with that used case.
Irresistible Offer – You have to have something people want to buy!
Rich Niche – You need to be in a niche where people actually want what you are offering.
Marketing is the phycology of consumption
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…
Don’t go looking for customers/clients in the wrong places!
HIGHLIGHTS YOU SIMPLY CAN’T MISS
How Jennifer became a branding and marketing expert for entrepreneurs
Doing what you love and loving what you do
6 ways to make your brand stand out
CHECK JENNIFER OUT:
Website
Instagram
Facebook
Transcript
Teresa: Hello and welcome to this week's episode of the podcast. How are you doing? Did you catch last week's episode? If not, pause this, go back and listen to it is a really good one. It was a behind the scenes of the types of questions I get asked at a coaching call and it was a very authentic and I guess a little bit vulnerable, sort of open up into my world.
Teresa: Just because my members who are on that call or who in the clips. I know them really well. I make a real effort to get to know my members, to get to understand what their businesses are, regardless of how many members I've got. If you're sat on a call with me or your coming on a Q and A with me, then I want to know as much as I can get to know you to make sure I give you the right information or advice or strategy.
Teresa: So like I said, it was a little bit kind of vulnerable, but it was great. It was really, really good. And if you caught the episode and you liked the idea of joining me for a coaching call or coming on and having a Q and A with me, then do, please check out the club at teresaheathwareing.com/theclub.
Teresa: Okay. This week we have a really good interview for you. So I was listening to Rachel Rogers' podcast and Jennifer Kem was one of the guests. And...
49:1930/05/2022
How to embrace you and attract your people with Kierra Jones
Today’s episode of the podcast is an interview with Kierra Jones who is an International Visibility & Sales Mindset Coach, Brand Messaging & Monetization Consultant, Speaker, & Amazon Best-Selling Author. Kierra helps women coaches, consultants, speakers, and trainers with service, speaking, and expert based businesses and personal brands expand their mindset and message to elevate their visibility, attract aligned clients, and amplify how they package, position, & profit their expertise. We talk all about the thoughts we have as business owners, messaging and how to use it in your marketing.
KEY TAKEAWAYS COVERED IN THE PODCAST
We have to believe it ourselves before someone else can.
You can still understand the value of yourself and charge less.
Energetic enrolment – people see you talking about something and how you believe in it and want to step into that themselves.
You need to tap into what you want to express out into the world and through your work – then think about who this serves.
Who do you feel most called to help to serve? “This is the ideal client I support”.
What is the deeper transformation that you can help with?
Stop apologising for how you want to do something and just be you!
Own your way and people will be magnetised to that.
You are amazing – embrace your genius.
It’s okay not to be everything to everyone.
Go be great in the thing that calls you!
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…
There is always going to be someone who can do something better than you, but there is always going to be someone who can’t do something as well as you.
HIGHLIGHTS YOU SIMPLY CAN’T MISS
How Kierra became a visibility and sales mindset coach
Mindset shifts as a business owner
How to appreciate your value
Could vs called
CHECK KIERRA OUT:
Website
Instagram
Facebook
TRANSCRIPT
Hello and welcome to this week's episode of the podcast. How are you doing? So do you ever sit there and think they're gonna find me out. Who on earth who I think I am. I joke. I blank stuff all the time. Cause then if I say a blanket, then it kind of just makes out like, while if I get it wrong, I get it wrong.
It's fine. I think if you are running your own business, you have so many of these words in your head. I'm trying to feel confident about what you're doing, trying to really own who you are and your space and what you're good at. I think it's really hard or can be really hard. And I know for a long time, I didn't feel like that.
I didn't feel like I knew what I was good at or even if I had an inclination of, I thought I knew what I was good at. I didn't want to tell anybody and I didn't want to go, do you know what? I'm actually brilliant at this? Check me out. Because we don't like to do that. So today on the podcast, I have the very lovely Kierra Jones. And we are talking all about those messages that are in our head, the voices that are in our head that talk about.
You know that we're not good enough and who do we think we are? And we talk about how sometime our superpower is actually given to us as a negative thing. And both her and I tell stories about actually how that happens to us in terms of, you know, We were told for a long time that the thing...
50:1016/05/2022
The business mistakes and lessons I have learnt so you don’t have to!
In today’s episode of the podcast I talk about the things I did in my business that failed! Often we don’t like to admit failures or talk about them, but it’s important to look back on these failures so we can take lessons from them. I tell you some of the failures I have experienced in my business and what I learnt from them.
KEY TAKEAWAYS COVERED IN THE PODCAST
When you don’t know who your perfect customer is or what you offer you will end up saying yes to things or working with people who are not a good fit for you.
You have to get clear – this is who I work with, this is what I do and this is what I’m really good at.
Don’t be afraid to say no if something doesn’t align with you.
Don’t let your mindset and the fear of failing stop you from starting or launching something – just go for it!
Don’t just build your email list and then not email them.
When it comes to launching – look at what happened last time and what went well and review/duplicate it.
Focus on your mindset and work on it.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…
You don’t need to re-invent the wheel every single time.
HIGHLIGHTS YOU SIMPLY CAN’T MISS
The things that failed in my business and what I learnt from them
RESOURCES MENTIONED
Build My List Course
Dream Business Club
Free download – Mindset hacks for small business owners
TRANSCRIPT
Hello and welcome to this week's episode of the podcast. How are things? So today for me is podcast batching day. I am now getting super organized again. Oh, it feels so good, so, so good to get ahead and batch. My earnest light problem is I've been doing a detox as I record today.
And it's affected my voice because I don't know about you. I know someone else's like this whenever I do anything, or if I ever get ill, always go straight to my voice. And I think it's because I use it so much, uh, much to my husband's dismay probably, but it always goes to my voice. So I'm a little bit croaky, but I'm way better than I was.
For these next couple of episodes. If you hear me a bit croaky, this might be why. So today we have a solo episode and I've decided that today I'm going to talk about the things that I did in my business that failed. Because I think lots of us don't like to talk about failing. We don't like the idea of failing.
We don't want to fail. It doesn't feel nice. It's a bit embarrassing, to be honest, when you fail or I find it a bit embarrassing. But it is so part of our business journey, it's unbelievable. I don't know a single business owner that hasn't failed at something. And there are a million amazing quotes out there that talk about the fact of, you know, if you're not failing, you're not trying, you know, that failing's better than doing nothing, you know?
I can literally like give you a million if I tried. So I want to talk about some of the places I failed, but the most important bit about this episode and generally about failing is the fact of what you learned from it or what came from it. So there's always that thing of, you know, you didn't fail, you just learned, you know, you either win or you learn and that's it.
And I think it doesn't always feel that good. It doesn't always think, you know, I don't always fail and go, "Woo, brilliant. Look...
24:0209/05/2022
How to do your own PR to grow your business with Gloria Chou
Today’s episode of the podcast is an interview with Gloria Chou who is a small business PR expert and coach to 10k+ entrepreneurs worldwide. Gloria teaches early-stage founders how to "hack their own PR" with her proprietary 3-step CPR Pitching Method™, one that’s helped thousands of small businesses get over a combined 1 Billion organic views in top tier outlets such as the New York Times, Vogue, Fast Company, Forbes and more. We talk all about how to do your own PR for your small business with practical tips you can do in order to get more coverage for your business.
KEY TAKEAWAYS COVERED IN THE PODCAST
You can’t just keep feeding the beast of ads – you need to reach your audience in other ways!
The biggest myth is that there is a certain type of company that is and isn’t ready for PR
PR is a great way to build credibility for your business
PR is a tool just like social media
It takes 25 touch points from when a customer first becomes aware of you and gets to know your brand to actually buying from you – PR shrinks this down to 3!
There are different tiers of PR – local/low, medium and top.
Ask yourself – is your perfect customer going to read it? You want to be in the places they are going to be.
Any type of business can create a story/angle! You need to step away from your product – you are not selling to the reporter.
The CPR Pitching Method™ by Gloria Chou
Credibility – One sentence on why you are in a position to pitch – talk about your experience
Point of view – Three things you have learnt helping your customers overcome their problem
Relevance – The most important part! Why is it relevant right now? Is it something about your industry, the world or season?
Make it as easy as possible to cut through all the emails they will be receiving – use bullet points
Your pitch needs to be strong and confident – they need to think you are an expert and have a point of view!
Can you make predictions on where things are going in your industry?
Install Google News Alerts – this will give you all the articles about your key words. You can then copy the journalist contacts over
Sign up for HARO which connects journalists seeking expertise
Search #journorequest on Twitter for opportunities
Everything you want is on the other side of the send button!
It’s not just about awards and accolades, you need to be a real human as well.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…
Every business no matter how big or small can use PR!
HIGHLIGHTS YOU SIMPLY CAN’T MISS
How Gloria became a PR expert and coach
What sort of PR you should be looking at
What makes a good story?
The CPR Pitching Method™
How to find media contacts
How often should you be pitching?
CHECK GLORIA OUT:
Website
Instagram
Facebook
FREE Facebook Group
FREE Masterclass
RESOURCES MENTIONED
Join the Dream...
38:4802/05/2022
The mindset shifts that will stop you from starting and growing your email list
In today’s episode of the podcast I talk about mindset when it comes to email list building and how you can overcome some of those blocks you may have and start growing your email list.
KEY TAKEAWAYS COVERED IN THE PODCAST
Building your email list does come with some financial and time investment – it is not a 5 minute task and does require a bit of effort and money.
Once you know the process and have set it all up – it is done!
If you tell yourself you can’t do something, you won’t!
If you don’t know how to do something right now, you can learn to with step-by-step steps.
When it comes to promoting your lead magnet, you have to keep on promoting it! You can’t just put it out once and expect people to keep signing up.
Don’t be scared to post your lead magnet multiple times - You have something that is going to help them. You are adding value to them for FREE!
If you’re not talking about your lead magnet – no one is going to join your list!
If you don’t help them – someone else will.
It is not about the size of your email list! Think about them as real people – imagine what 100 people in your house would look like!
Your numbers are not a reflection of the effort you put in.
If you only email out once a month – that’s only 12 a year!!
As your list grows you can increase the frequency – make sure to communicate this with your list and give them a chance to opt out if they want to.
You are not bothering people by emailing your list – they have signed up and can unsubscribe any time.
Don’t worry about unsubscribes – you don’t know why they have unsubscribed and it is not a reflection of you or your content.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…
No matter how big your list is – start emailing them from the very start!
HIGHLIGHTS YOU SIMPLY CAN’T MISS
The mindset shifts that will stop you from starting and growing your email list
RESOURCES MENTIONED
Build My List Course
TRANSCRIPT
Hello and welcome back to the podcast. How are you doing this week?
I hope you're good. So we've been having a bit of a, if you're following me on social and on emails, we're having a bit of a discussion about emails because it's so very important. It's the best thing for your business. Seriously, the best thing. And because I teach this a lot, I can really be practical about how to build an email list, what you do with it, how you get people on your list, how you attract the right people, how you then email them, what you send them, how often.
And we have all these kinds of really practical conversations, but having taught this for a long time and having had lots of students go through build my list, which is my course that teaches you how to start your email list, including all the tech. If you wants to check that out go to teresaheathwareing.com/buildmylist.
I have come to learn and know that this whole process is not just about you doing the practical sides. I know that this is a lot of mindset stuff as well. And it comes up in varying different places. So I'm going to like, just talk through some of those places where I see it come up and just give you my thoughts on how you can manage that mindset.
So I think the first thing I see when I talk about list building is the investment in it. And I mean, both from a financial and a time point of view, I think there's a lot of people out there who talk about list building. Like it's super simple, it's really easy. And therefore that might in your head, make you think, well, I...
21:3325/04/2022
How to build a brand with Martha Cristina Garza
Today’s episode of the podcast is an interview with Martha Cristina Garza who is a Marketing Expert & Brand Strategist. She helps visionary entrepreneurs find clarity, focus, and direction to expand their brand reach, revenue, and impact. We talk all about business branding and how to ensure your personality is included in yours. Then we move on to imposter syndrome and being confident to charge your worth!
KEY TAKEAWAYS COVERED IN THE PODCAST
Brand strategy is NOT exclusively for huge companies – we all have a brand! No matter how big or small your business is.
Your own personal brand is what others think of you – and we can influence this.
Your brand should represent your knowledge and expertise (heart and values, but also your personality!
You can be professional and fun at the same time.
Be confident with who you are and put it in your brand.
Before you look at your colours etc you have to think about your foundations – who you are, why does it matter, who are your competitors and how do you stand out from them?
People love to hear your story and why you do what you do – it helps them to connect with you.
Our brand is bigger than ourselves and what we like and what we want. It is a reflection of us and who we want to be.
Your brand needs to look and sound the same everywhere.
Put the volume up! Find your personality and what makes you stand out and shout about it.
Not everyone sees everything you do – keep mentioning it/talking about it.
You can appeal to different levels of clients/customers – but you do have to find the balance between helping everyone and spreading yourself too thin.
You never know if someone can or can’t afford your services/product – never assume.
New level, new devil! Imposter syndrome doesn’t go away just because you are at a new level.
We can’t do this on our own! We need the right people around us.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…
You can be professional and fun at the same time! It is ok to show your personality in your branding.
HIGHLIGHTS YOU SIMPLY CAN’T MISS
How Martha became a brand strategist
Building your brand
Tips for tackling Imposter Syndrome
CHECK MARTHA OUT:
Website
Instagram
Facebook
RESOURCES MENTIONED
Build My List Self-Study Course
TRANSCRIPT
But like sometimes our brand and I feel most of the time, their brand is bigger than ourselves and bigger than what we like and what we want is just a reflection of all the pieces of flaws and that pieces of flaws that we want to be.
Yeah. Yeah. You said something in that while back there was really good.
And I wants to question you on what you meant. So you said, what makes it, you and put the volume up? Like, so what do you mean by that? So, Like, if you, you see something that you think 'Yeah I'm that sort of person.' So, you know, I like to laugh and I like to have fun and I, you know, how do you mean put the volume up?
Like, well, how would that sound in a practical way?
Absolutely. So you are fun and you like gin. And then if I go to your Instagram, for example, and I will see anything around that. For me, it least there's this like misconnection. Cause I hear you and
52:5518/04/2022
5 things you must know to build a successful email list
In today’s episode of the podcast I talk about email list building. As you know, I love email marketing! I give you my 5 steps to getting started if you don’t have an email list already and some do’s and don’ts.
KEY TAKEAWAYS COVERED IN THE PODCAST
Your email list is one of the best assets you can have.
You need to understand who you want on your list – quality over quantity.
Create your perfect customer avatar so you know exactly who you want on your email list.
What problem do they have that you can solve with your product or service? Understand the transformation that your clients/customers want!
You need to give people a reason to join your list – a lead magnet, discount or value such as inspiration and advice.
Keep it simple! It needs to be quick wins and steps. Don’t make it too complicated!
When choosing your email system – take time to understand the tech process and don’t spend too much time weighing up the different systems.
More is more – you need to share about your lead magnet a lot! Don’t worry about sharing it too much.
Focus on the fact you are helping people and they will want your lead magnet.
You need to start emailing your list on DAY ONE!
You can choose the frequency of your emails.
Don’t build a list and then not email them.
Add value – see email as another form of communication. It is another way you can support and add value to your audience.
Don’t just email when you have something to sell!
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…
Start emailing your list from day one! Don’t just build your list then not email them.
HIGHLIGHTS YOU SIMPLY CAN’T MISS
My 5 steps to starting your email list
RESOURCES MENTIONED
Email Marketing 101: Tips and Tricks podcast episode
Mailerlite
Build My List Self-Study Course
TRANSCRIPT
Hello, and welcome to this week's episode of the podcast. How is your week going? If you're listening on Monday, it's just started, but you could be listening any day of the week, couldn't you? So I hope you're having a good week, even if it has just started, uh, I'm feeling very positive this week. I've been listening to a really good book talking about mindset and some kind of woo woo things and about energy and, um, yeah, I've been doing a bit of work, so I'm feeling really, really excited and ready.
And happy for a new week. So today we're going to be looking at list building stuff. Now I know we talked about it a lot in the past, but I cannot stress how important this stuff is. Over this email and email? What am I saying? Over this podcast and some emails and some socials. We're just going to be focusing on a little bit, because I think it's one of those things that even if you've started an email list, you need reminding, like I need reminding, everyone needs reminding to constantly be building their list.
Because honestly, it's one of the best assets that you're ever going to have. Now, if you've heard me talk about list building before then you will know that I have five steps that I teach and these five steps are, Who do you want on your email list? Give them a reason to join your list. What tech do you need? And How to set them up?
Um, and so, How to...
24:0111/04/2022
How quizzes can increase your email list and sales with Kylie Lang
Today’s episode of the podcast is an interview with Kylie Lang who is a Quiz Funnel Strategist and Course Creator as well as being founder of the 'Fab Factor'. She works with course creators and coaches to grow their email list, get more leads and have sell out launches using the power of an automated quiz funnel. We talk all about my new quiz – how we did it, the behind the scenes and how it works! We also tell you some of the things to consider if you would like to create your own quiz.
KEY TAKEAWAYS COVERED IN THE PODCAST
Quizzes are another form of lead magnet – something of value you can give to someone in return for their name and email address
Some quizzes are designed to simply drive traffic and clicks – they don’t collect email addresses – they are fun and interactive
Quizzes that are designed as lead magnets are about building a connection with your audience – they are a two way street – you can give value but also learn more about them in return – this means you can really target your marketing and segment people
When people take a quiz, they are invested in what the result is – people love to find out more about themselves.
When you create a quiz there are three different types of questions you use in a quiz
Acknowledge what it is you said they might be – give them the answers to their question but empower them at the same time
Deliver value – give people a quick, actionable win. They can take that thing away and implement it
It takes around 6-8 weeks to develop a full quiz funnel
Not everyone will read the results page so you need to deliver the results via email
Look at your audience – what is the overriding problem they are having? What question can you answer that will appeal to the majority of your audience?
Allow your personality to come through so your audience can connect with you and find out more about you
The three types of questions: Diagnosis, non-diagnosis and visualisation
If you can surprise and delight your audience – you will build so much more of a connection with them!
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…
Give them the what but not the how – that’s your paid for product!
HIGHLIGHTS YOU SIMPLY CAN’T MISS
How Kylie got to be a quiz funnel strategist
Why quizzes are great for businesses
The things you need to think about when you create a quiz
The three types of questions you can use in a quiz
How the back end of a quiz works
CHECK KYLIE OUT:
Website
Instagram
Facebook
Quiz
RESOURCES MENTIONED
Take my quiz!
Interact
Active Campaign
Kajabi
TRANSCRIPT
Hello, and a really warm welcome to this week's episode of the podcast. We've got a good one for you. So
56:1104/04/2022
The benefits and differences between open and closed cart
In today’s episode of the podcast I talk about open and close cart – the difference between the two and why I have changed my own strategy recently.
KEY TAKEAWAYS COVERED IN THE PODCAST
Open/closed cart is usually for digital products/memberships/courses/coaching program
Closed cart means it is not available all year round – it is only available at certain periods of time (such as 2-3 times per year)
Open cart means you can buy at any point – it never closes
Benefits of open cart: More accessible to your audience– you can help them when they need it. You don’t have to constantly launch and put pressure on a short period of time. Don’t need to worry about mentioning your digital product but your audience not being able to buy it at that point. You can have income coming in all the time.
Benefits of closed cart: You don’t have to worry as much about selling whilst it’s closed – you do have to feed people into the funnel. Creates FOMO, scarcity and encourages people to take action. You can make a big thing about your cart opening – make it an occasion to promo. You can go really hard on your selling in a short period of time and then stop when the door closes.
Negatives of open cart: No FOMO – no closed date. Some people may stay on the fence. Doesn’t feel as exclusive – people may not buy as they get distracted or forget. Sometimes you can feel like you constantly have to sell it. It takes more work!
Negatives of closed cart: It’s hard work! You have to put in the energy for that launch. You may have a drop-off of people – retention may not be as good as people join in haste.
I want to be more inclusive and give people the opportunity to join as soon as they want to and be able to support people all the time.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…
Having an open cart means I am always here waiting to help you, whenever you need it.
HIGHLIGHTS YOU SIMPLY CAN’T MISS
The difference between open and closed cart
Open cart vs closed cart
Why I have gone from a closed cart to a fully open cart?
RESOURCES MENTIONED
Take my quiz!
The Dream Business Club
TRANSCRIPT
Hello, and welcome to this week's episode of the podcast.
How are you doing? So this week, we're going to be talking about open and close cart. Now you may or may not know what I mean, but I'm going to explain it's all fine. But the reason I'm going to talk about it is because I've changed my strategy recently with my own membership. And I want to talk about why that might be and what that means and why you might consider one over the other.
So what do I mean by open and close cart? So the first thing, I mean is this normally is a digital product thing. You wouldn't normally have this on a physical product, although it's not unheard of. I'm sure. So Disney who used to put things in the volts. So you couldn't buy all the films all year round.
This is before the days of Disney plus, uh, when my daughter was little and you had to buy the DVDs. Um, but yeah, they used to put things in the volts, so it would make them exclusive. But anyway, so it does tend to be a digital product. So it tends to be through a course or a membership or a coaching program.
And basically closed cart means that it is not available all year round. So it's only available for certain periods of time. And it tends to be like twice a year or...
20:4628/03/2022
How to incorporate legal in your business with Nequosha Anderson
Today’s episode of the podcast is an interview with Nequosha Anderson. Nequosha is a business and intellectual property attorney who assists primarily women creatives who want to legally protect their income producing ideas. We talk all about where to start when it comes to the legalities of your business whether you are just getting started or want to grow your business.
KEY TAKEAWAYS COVERED IN THE PODCAST
95% of people do not think about the legal aspects of business
We have to think about when things go wrong and have a plan for this
You need to have a strategy/goal in place to run a business that includes the legal stuff
Having a business is more than just having a logo and photoshoot!
It is better to be proactive than reactive – being reactive will always cost more
You don’t need a lot of clients or customers to make lots of money – you need raving fans
Turn your clients/customers into raving fans by giving them the best customer experience
Having the right legal cover and protection in place makes you a better business owner, provide better service and it sets expectations for people who work with/buy from you
Make an environment where everything is a given – set expectations from the start
Authorise people – enable people to handle things whilst you’re not around
At the very least you should separate your personal assets to your business assets
You have to have contracts and policies in place so there is a mutual understanding in place from the very start.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…
Be proactive, not reactive!
HIGHLIGHTS YOU SIMPLY CAN’T MISS
How Nequosha became a business attorney
How to plan for when things go wrong
The cost of consulting an attorney
What legal cover do you need for your business?
Protect before you share!
What is the minimum you need to do?
CHECK NEQUOSHA OUT:
Website
Instagram
Facebook
RESOURCES MENTIONED
My Dream Business Club doors are open! Join here
TRANSCRIPT
Hello and welcome to this week's episode of the podcast.
The Club doors are open. Woo. I'm so excited. I am so excited. Um, it's been a long time coming. Uh, they've been shut for a long time while we've been behind the scenes, sorting everything out, changing everything. Making the whole new thing come to life and I am so, so glad that I can finally welcome you into the Club.
It has been so much fun. So let me explain the levels of the Club, because I know that, uh, now there's three levels. I just wanna make sure that you, you get what's at each level and, and also explain to you what you get at each level as well. So the three levels of the Club are the Club, the Club Plus and Executive Club.
The Club is $19 a month. The Club Plus is $97 a month and the Executive Club is $197 a month. So let me explain to you what you get in each. Okay. Let's start with the Club $19 a month. So you get access to level one of the Dream Business Growth Path, so that amazing growth path that I've put together all of level ones, lessons you get.
You also get all the training courses that...
57:4421/03/2022
Things you need to create your dream business
In today’s episode of the podcast I talk about how you can create your dream business by focusing on 6 main areas. I tell you more about my Dream Business Growth Path and the free Dream Business Workshop I am doing, PLUS hear some stories about my amazing members who have created their dream businesses.
KEY TAKEAWAYS COVERED IN THE PODCAST
Let’s all be kind right now.
The main 6 areas of focus in your business – Sales, Emails, Social Media, Teams & Systems, Content and Community.
You need a clear plan of what you are going to work on next to take your business to the next stage.
To sustain a business you need the 6 key areas in place.
My growth path gives you a clear, actionable plan to follow to get to the next stage.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…
To create your dream business you need to work out what you want, make a plan to get there and work on your mindset.
HIGHLIGHTS YOU SIMPLY CAN’T MISS
My new quiz and how it works
How my Dream Business Growth Path works
Stories about my amazing members who have created their dream business
RESOURCES MENTIONED
FREE Dream Business Workshop – Wednesday 16th March 12pm GMT
Take my quiz
Becci – BeHeardSocials
Ben – Shoutable Agency
Becci – Blossom Academy
TRANSCRIPT
Hello and welcome to this week's episode of the podcast.
How are you doing? So I'm still recording these a little bit on the fly, which is still very frustrating, but we've had so much going on in the business and so many new things coming out and changing that I just to try and plan too far ahead at the moment, seems a bit difficult, but soon things will calm down.
And so, uh, hopefully I will get back into the swing of things. So this last few weeks have been a little bit tricky in terms of what's going on in the world. And, and I guess I've not really said a huge amount about it. And I guess I just wanted to address it on here in case you're sat there thinking what should you do?
How should you show up in the world? And one thing that has really surprised me is how strong some people's opinions are about, you know, what's right and wrong and what you should and shouldn't do during times like this. And it's tricky. It's really, really hard. Now I know as a business owner, we have a different position, I suppose, than a person that's just using their own social media.
But also honestly, I can tell myself in and out of this completely, which is probably why I haven't said a great deal. I guess I should caveat this whole conversation with the fact that you know, or you may or may not know that my husband was in the military for 25 years and his life was spent flying in active war zones.
That that was what he did. He's come under fire at times. They've flown into the most scariest places, probably on the planet in very hostile environments. And like I said, this is a world that, that he is more than used to. So I guess, you know, when it comes to stuff like this happening and what do I do publicly and outwardly I look at him and I look at how we manage things.
And I just think at times like now we just need to be kind, we need to be accepting that people deal with things in different ways. I have got...
23:2414/03/2022
How you can get more done in less time whilst running a business with Neill Williams
Today’s episode of the podcast is an interview with Neill Williams. Neill is a Master Certified Life and Productivity Coach who helps too busy high-achieving online entrepreneurs scale back their work weeks to 30 hours or less so they can do what they most want to do, most of the time. We talk all about how we can become more productive and organised, as well as staying accountable so you can work smarter and reach your goals working fewer hours. We also give you some of the mindset tools and practical tools you need to do this!
KEY TAKEAWAYS COVERED IN THE PODCAST
Time does not = money. You can earn a great amount of money working less hours – it is possible.
You have to have the mindset in place first to take the action of systemising or delegating in your business.
Don’t take your employee mindset into running your own business – you have to think about everything and hold yourself accountable.
We are the CEO of our own businesses – everything is down to us.
Let go of the cookie-cutter version of what you think a CEO looks like.
To have self-integrity – you have to keep the promises you set yourself.
Create an amazing relationship and don’t let yourself down by not doing what you planned to do.
When you give yourself less time, you have to be more efficient!
Cutting hours is a great way to increase your productivity because it limits you being distracted and procrastinating.
Ask yourself – does it make the boat go faster? Is what you are doing pushing you towards your goal?
Carve out time for being the ‘employee’ eg Fulfilling/delivering your product/service and being the ‘CEO’ eg Marketing/selling.
Schedule thinking time – you are solving a problem for someone. Give your brain things to focus on during this time eg what is my goal for next year? What are my next 3 steps?
You don’t have to do ALL the things – you need to have a focus and know where you are going.
Scaling back the number of hours we have been conditioned to work gives us the freedom to be flexible and spontaneous.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…
Don’t add complexity when it comes to making money – it only takes one amazing offer or thing done really well and one platform.
HIGHLIGHTS YOU SIMPLY CAN’T MISS
How Neill scaled back her working hours but still hit 6 figures in her business.
How you can work less hours whilst earning 6 figures.
How to stay accountable when you are running your own business.
How to be more productive in your day and get more done in less time.
Intentional productivity vs intentional time-wasting.
CHECK NEILL OUT:
Website
Instagram
Facebook
RESOURCES MENTIONED
Take my quiz to find out your No 1 Business Blocker
Dream Business Workshop
Check out my new website!
Ben (Shoutable Agency) – Website Developer
Kylie – Quiz...
53:1407/03/2022
My content planning framework that helps you sell more!
In today’s episode of the podcast I talk all about content and making sure that you add value but don’t give away too much that they won’t want to buy your paid product.
KEY TAKEAWAYS COVERED IN THE PODCAST
You don’t want to give away the Gold! You need to add value with your content, without giving everything away.
Different levels:
Paid courses, membership, product, service
Lead magnet, Facebook group – they have to do something to get access
Free content – they don’t have to subscribe or opt-in (blog or video)
Social media content
Pull out the sections of your paid product and focus your content around this.
You could offer a lead magnet with some ideas or a checklist.
Use your social media content to simply introduce the sections of your paid content, then give them a little more in your free content, then get them to opt in, then you can offer them the paid product.
THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…
Everything you put out there should be pointing towards your paid products – don’t give them the Gold!
HIGHLIGHTS YOU SIMPLY CAN’T MISS
Different content at different levels
My content planning framework
RESOURCES MENTIONED
Take the quiz!
Phil from my podcast assistant
Build my list course
TRANSCRIPT
Hello, and welcome to this week's episode of the podcast. How are you doing? So I am running a bit of a risk here because at the point I'm recording this, my quiz, isn't ready. And I'm going to tell you to go and look for it in hope that when this episode comes out, it will be ready. This is the problem with when you have a lot going on.
I talked about this last week and you try and batch a bit. So. Yeah. So basically you can go to teresaheathwareing.com/quiz and you're either going to find my quiz or you're going to find a link to the waitlist. I'm hoping you'll find my quiz. I mean, my days off finishing it and I'm recording this at least two weeks before it comes out.
So I'm praying we're done. I mean, this could be embarrassing quite honestly, but actually this gives me a deadline. I'm really good with the deadline. If I had come on to this, I should have come on to this and go to the quizzes live now, then I'd make sure I'd get it done. And I think I'm going to make sure I get it done cause I don't want to look fool. Anyway.
Uh, this is the problem when you've got so many things that you're juggling like, and you want to try and get ahead. And my lovely Phil who edits my podcast, who we'll link to in the show notes is going on holiday. So that's why I've got to do a bit ahead. A bit more ahead than I would like. Okay.
This week I am going to be talking about content. Now I run as you may or may not know a 90 day program. And one of the questions I get a lot, and one of the things that we talk about a lot when I work with people 1:1 especially if those people have an online course or a membership is how do I make sure I give away content, but don't give away too much to make sure they get my course.
And I've been working with them on this and been working with them in terms of like, how do they structure that? And I've come up with a kind of process or a framework that I want to talk to you about, which I think might help. Now,...
16:2428/02/2022
How to look after yourself from the inside and out with Wendy Hill
Today’s episode of the podcast is an interview with Wendy Hill. Wendy is the owner of HillStart Nutrition Health and Wellness. As a Naturopathic Nutritional Therapist and an expert in female hormone health, Wendy supports women through perimenopause, menopause and beyond through her Fabulous & Female membership, group programs and 1:1 work. We talk all about how as a business owner you need to look after yourself and your body, with simple and easy ways to do this. KEY TAKEAWAYS COVERED IN THE PODCAST You are your business – if you go down, your business goes down. So you need to make sure you look after yourself!Our default is to just work because we love what we do – but we have to find a balance.It’s about doing the best you can for yourself.You don’t have to cut out alcohol and sweet treats to be healthy – we have to live too.There is so much information out there – it can be confusing!We try to power through all the time and rely on caffeine and sugar to get us through – we don’t have time to stop.We still have to enjoy our food – it’s not about cutting everything out.Your lifestyle and food are the two things you should really be focusing on, then supplements if needed.Multi-vitamins are OK but may not do you much good if they are low level.Don’t buy your food from where you fill up your car with fuel and don’t buy your supplements from where you buy your food.Vitamin D is good to take in the Winter.3 easy and actionable changes you can make to look after yourself and body:Drink more waterEating three meals a dayMove moreTHE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… You need to look after yourself and make sure you are fuelling your body so you can do the best work you can. HIGHLIGHTS YOU SIMPLY CAN’T MISS Wendy’s journey so far and she has got to where she is todayThe balance between working hard on our businesses but also looking after ourselvesVitamins and supplementsSimple and easy tips to look after yourself and your body CHECK WENDY OUT: WebsiteInstagramFacebookFabulous & Female Membership5 Day Female Health MOT – FREE to join TRANSCRIPT Hello and welcome to this episode of the podcast. How are things? Things with me are somewhat busy at the moment. I was trying to explain to my husband the other day that some of the things we've got going on at the moment, some of the projects, are like the equivalent of getting married, getting divorced, starting a job, leaving a job, moving house. For some unknown reason, I chose the same time to re record or record a section of the pathway that isn't done, moved from one email system to another, launch my book, rebrands, create a new website, do a brand new quiz, which is coming out very soon, hopefully. What else is on my list? Do a launch strategy, review some processes. Seriously. I don't know what I was thinking. I do not know what I was thinking. So what's happening with the podcast at the moment is I'm pretty much doing it on the fly, which I hate doing. And I hate doing it for a few reasons. One like. I don't like the fact that we're not more ahead and more organized, and two...
49:0421/02/2022
How to keep going when life and business gets tough!
In today’s episode of the podcast I talk about when things in your life and business get tough! I give you actionable steps on how to keep going and stay motivated when this does happen. KEY TAKEAWAYS COVERED IN THE PODCAST As a business owner, we have to do everything! It is understandably tiring.There are so many different factors that contribute to how we are feeling about life and business and have an impact.When you put your value into external forces (e.g. amount of customers, money, clients, etc), you then lose control of your own worth and happiness because we can’t guarantee any of those things.You’re worth the money you want to charge and you’re great at what do – just because one person says they don’t want to buy or wants to cancel their membership does not change this.Remember why you started and why you do it! Who are you doing it for?Look back and remind yourself how far you have come already! Sometimes we can forget this.You did that! You are amazing.Find your squad and talk to them! We need people around us who support us and want to see us succeed.You need people in your corner to fight for you, cheerlead you and bring you back up when you’re down!Go back to basics – what is the bare minimum you can do right now to keep going?Keep ticking along, pull it back if you need to and then refocus.When you are your busiest and overwhelmed – this is when you need to step back and look at what is going on.Co-working sessions are great for motivation, accountability and keeps you focused. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… When you don’t feel great and everything seems tough – don’t be annoyed at yourself or feel ashamed. We are human and sometimes we don’t feel like it! HIGHLIGHTS YOU SIMPLY CAN’T MISS What to do when things are not going as well in businessHuman brain vs your chimp brainHow to keep going when things get tough – actionable steps RESOURCES MENTIONED Join the Club! TRANSCRIPT Hello and welcome to this week's episode of the podcast. How's your week been? So we're now way out of January, which is good and nice, and we're into February and fingers crossed things are starting to look up a little bit because I know that quite a lot of you and myself included, struggled in January. I mean it's a pretty rubbish month. Doesn't it? You know, with all the things that are going on in the world, it's not easy. And I'm sat here thinking about what to record for this episode, because I have all the interviews already batched up, but the solos, I kind of try and do it on the fly, which is a terrible idea. I should take my own good advice and make sure I plan my content for the podcast, but I didn't today. So I literally sat here before I hit record thinking about what can I talk about. And actually my kind of lack of inspiration of what I could talk about kind of worked out to be exactly what I should talk about. Because as you know, I work very closely with my members and my members of the executive club, and I know them really, really well. And we have one of the parts of the executive club when you're a member, is that we have a telegram group that we have conversations in. And what's really lovely is it's not just a work thing. It's also a 'Look, I've just done this. Hooray!' Or, 'Oh my God, the kids are driving me insane.' Or 'I went out for a walk this morning.' and it, you know, it sounds like it's really dull but it's not. It's a really good fun, and it's, it's, it's...
25:5314/02/2022
How to have a successful launch using the foundations of marketing with Emily Hirsh
Today’s episode of the podcast is an interview with Emily Hirsh. Emily is a leading Digital Marketing Strategist and CEO & founder of Hirsh Marketing, one of the largest and fastest growing digital marketing companies in the world. Emily and her team of experts work with top-level influencers and game-changing entrepreneurs and to grow their businesses and generate massive revenue using her revolutionary Hirsh Process. We talk all about the foundations of marketing, how to have a successful launch and that we actually can’t do it all so it’s ok to ask for help! KEY TAKEAWAYS COVERED IN THE PODCAST Always focus on the value you deliver – if you are delivering a really great service, people will talk about it and organically grow your business.Make it a priority to give attention to the service you are delivering.True marketing comes from refinement, optimising and learning.The foundations of marketing - messaging, strategy and overall offer.The core of your marketing is messaging – your understanding of your ideal customer in a deep and emotional way. This drives all your marketing.Then you need to look at how you communicate your offer and what you sell.You can’t build anything on a bad foundation!In order to have a successful launch, you need to have a warm audience BEFORE you go into launching.You need to grow your email list prior to launching who are interested and trust you.If you are just getting started – understand your ideal customer and create value adding content.The success of your launch is in what happens before and after your launch.People don’t buy on their first contact with you! You have to build their trust.It takes 7-10 touchpoints before someone may choose to buy with you so you have to create them.Try and do something every single month to grow your warm audience list.Be realistic with your goals – we are all at different stages in our businesses.You have to build it up slowly – it doesn’t happen overnight.Success is created from the foundations.We need to make sure our content is entertaining to our target audience.It’s not enough to just have an image with some copy for an ad anymore – there needs to be something more interactive, engaging and creative.Content is driving everything – it’s how we get attention on everything we do!You have to stand out with your content.Create a way for people to gain trust and connection from you and your brand.Offer a higher level of connection through dms, chat boxes, Q&As, lives.You can’t have a perfect balance all the time – but you can create your definition of this.You can only do as much as your season of life allows! It won’t be forever.People may not actually be “doing it all” – they probably have help! THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Having a successful launch is down to what happens before and after the actual launch. You can’t just decide to launch in 3 weeks’ time and expect it to be an instant success. HIGHLIGHTS YOU SIMPLY CAN’T MISS Emily’s journey so far and how she got to where she is now!How to have a successful launchWhat if you don’t have a huge audience or team?What is working right now when it comes to contentWork/life balance CHECK EMILY OUT: WebsiteInstagramFacebook RESOURCES...
53:1107/02/2022
I am on a mission to change the online space and here’s why!
In today’s episode of the podcast I talk all about my mission and the reason for my complete rebrand. KEY TAKEAWAYS COVERED IN THE PODCAST I have had my own business for the past 8 years and I have seen A LOT of things in my time. The good, the bad and the ugly!There are a lot of ‘experts’ out there who don’t treat business owners properly and exploit the privilege they have been given.As experts, we are here to serve you – without our audience we would be nothing.As a business owner, you are doing one of the hardest jobs in the world! Only a small percentage of people can do it, so you should be so proud.As women, we are bought up to believe we are not capable, that we are bad with money, we buy too many shoes etc. This makes us think we need to pull back and deprive ourselves, yet men are allowed to.As women, we are not small or less than men!89% of the world’s billionaires are men.I am so passionate about making sure you have the support, guidance, mindset and motivation you need.Only 30% of US businesses are owned by women.We live in an unbalanced world – it is not a straight playing field.I am so proud of you – you are a Rockstar!I am rising up against experts who do not take the time to get to know you, your life, your circumstances, shame you, use underhand tactics to sell, tell you you’re not charging enough without understanding your audience and bully you into action.It is not ok to pay people for their help and support and they don’t treat you and support you in the right way!It is your business, your life and YOU get to choose. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… If you run your own business, you are a Rockstar! Don’t ever forget just how brilliant you are. HIGHLIGHTS YOU SIMPLY CAN’T MISS I’m on a mission to change the online space for youWomen are bought up to believe they are not capableStatistics that will shock you!What I am rising up against TRANSCRIPT Hello and welcome to, I kind of guessed the first episode of the new name. So we have just changed the name from Marketing That Converts to Your Dream Business Podcast. And I've talked a few times on the podcast about why we've made this change, but it wasn't just because I wanted a new lovely brands and a new lovely name.It goes a lot deeper than that. And if you are on my email list, if you get my emails, then you'll know that I'm on a bit of a mission. And a mission to bring about some change in my industry and change in terms of how you get advice and the advice that you give or that you're given. Anyway, it's a bit hard to explain, but hopefully as this episode goes on, you will, it will all make sense to come together.If you're new to the podcast, because I have asked my lovely podcast listeners to share this episode, then welcome. You are most welcome here. I hope you bear with me while I stumble through these next few bits, because like I said, this is, there's a lot kind of to this that I just want to get to, and it might seem a little bit bitty and I apologise if that's the case.Also, for those of you who are avid listeners, you might've heard that last week I said, we're doing an interview this week, and we were doing an interview and that is coming next week, but I was so passionate to do an episode on this mission and this new kind of rising up that I'm doing that I wanted to make sure we got it out as soon as possible.So obviously we've been through a brand change and I wanted to say that that wasn't just because I wanted a new pretty logo and some nice new colors. It was bought about the fact that I have been doing this a...
27:4531/01/2022
How to take action and achieve your 2022 goals
In today’s episode of the podcast I am talking about how you be more strategic with your goal setting, breaking down each goal into manageable actions so that you can achieve your goals! KEY TAKEAWAYS COVERED IN THE PODCAST The podcast is changing next week!Set your goals for the year – this will really help to focus and know where you are heading.Aim to set a mixture of business and personal goals.Once you have your big goals – split each up into quarters and give yourself actions for each quarter.You need to work out what you need to do in order to reach that goal – what would it take?Take each quarter and split it into months – break down each goal into manageable actions for each month.If your actions aren’t getting you results – change the actions!Look at each quarter separately and make sure you are reviewing as you go.Note down your numbers – keep a track! You may just be surprised. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Be realistic about what you can achieve in each timeframe! HIGHLIGHTS YOU SIMPLY CAN’T MISS Exciting things coming soon! 01:03Goal setting mistake 02:47Strategic goal setting exercise 03:19 RESOURCES MENTIONED Episode 224Phil from My Podcast AssistantLaura Try YouTube Challenge90 Day ProgrammeMy PA PlannerFull Focus Planner Transcript Hello and welcome to this week's episode of the podcast. How are you doing? So I've been talking recently about lots of changes. Oh, did you enjoy Natalie's episode last week? It was so good.And the week before I told you about all the changes that are coming, the name changes the brand, the website, the membership, all that good stuff. So if you haven't caught up with that, then do go and listen to episode two to four. I have to think then which one it was and to go and have a listen to what's happening.There's lots of exciting changes coming. We're also doing a couple of other things, which I mentioned, I think last week in that we're going to be doing a quiz and it's a really good quiz. We're putting a huge amount of effort into it. We're going to do a podcast with Kylie who is helping us put the quiz together.It's to do with my pathway. It's to do with basically identifying. Where you are in your world and what your next thing is that you should do to move on from your world or to improve where you're at or get more sales or whatever it might be. So I will let you know when that site, so keep an eye out for it.Also next week, the name will change. As I record this episode, I've not actually recorded the new and tracked trow spoke to the lovely Phil who we'll link up to in the show notes about. Hi, we might change a bit of editing or I don't know. So, uh, I'm still working this out. Like it'll be down in time, but, uh, yeah, I should let you, I do tend to work a bit better when I've got a bit of a time pressure.I think to myself, I've got loads of time and then I worked really hard at the end and get it all done at five. I work much more productively when I'm busy, which is Curtis because I'm very busy at work. So let's talk about this year. They normally, towards the end of the year, I do a goal setting podcast and we...
21:2324/01/2022
How to earn the money you deserve and desire with Natalie Bullen
Today’s episode of the podcast is an interview with Natalie Bullen. Natalie is a licensed financial advisor and money mindset coach. She is the owner of Unapologetic Wealth where she encourages her community to improve their relationship with money through working on their mindset and giving them the tools they need to step into the wealth they deserve and desire. We talk about money mindset, pricing mistakes to avoid, and how you can start charging your worth! KEY TAKEAWAYS COVERED IN THE PODCAST Employees have very few expenses.Having a $100,000 salary is very different from having a business that turns over $100,000 per year.Turnover is very different from actual gross profit.In order to make any money having your own business – there are always going to be expenses.You will hinder yourself by trying to do it all on your own just to save money!If you have a business that can’t pay you – you have a liability.You don’t know what your client can afford, they are strangers to you!Don’t decide what someone else can and can’t afford.We are not in business to please our clients or make solutions cost what they can afford. We are in business to grow our impact, influence, and income.Why would you push someone into a solution that wastes BOTH of your time?If you raise your rates, it will be easier to get clients because people know you are serious.It is all about priorities and what is important to each person as to what they will be willing to spend more money on.You need to offer the next level for your clients – so there is somewhere else they can go.You don’t have to buy an Aston Martin if you’re wealthy!Money is NOT evil. THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… Never assume someone can’t afford something you offer! You don’t know their priorities or income. HIGHLIGHTS YOU SIMPLY CAN’T MISS An introduction to Natalie 04:49Money mindset 09:46Pricing mistakes to avoid 17:01It’s ok to charge your worth! 18:51How to be confident charging more 34:25 CHECK NATALIE OUT: WebsiteInstagramFacebook Transcript Teresa: Hello and welcome to this episode of the podcast, how are you doing? So we are getting very close to the point in which I'm going to change the name of the podcast. So I wanted to make sure that you've got sort of plenty of heads up before we do it.I think it's actually happening in two episodes time, um, that you'll get a new intro and outro. You'll get maybe slightly tweaked the way we do it. I haven't even decided yet if I'm totally honest. The list of things that I've got to do to get ready for the rebrand and the website is huge. So big. Also at the same time, I decided I might try a different email system because although I love Kajabi and it's brilliant because it does all of the stuff in one, uh, we're also creating a quiz and in order for the quiz to be really good and give you specific answers. I need an email system that can work a bit harder than the one that then Kajabi can do currently. So, uh, yeah, there's a lot on our plate this month. I am working the team very, very hard. Uh, they all being amazing and getting stuff done. So, um, it's been a busy, old time, but like I said, it's coming.You don't need to do anything. You just make sure you're subscribed to the podcast because the podcast will stay...
52:1017/01/2022
Some exciting updates to my brand and podcast!
In today’s episode of the podcast I share some exciting updates and tell you all about my new branding and website that will be live very soon! KEY TAKEAWAYS COVERED IN THE PODCAST It is so important that your website and brand messaging are aligned with you and your values.It is also important to not pivot too much though as this can be confusing to your audience as to what you offer and who you are.Your brand should represent you, who you are and what you stand for.As time has gone on, my podcast has changed and what I want to speak about has also changed! Which is why the podcast will also be having a rebrand.My new podcast name is “Your Dream Business Podcast” because I am all about keeping it real and helping you to create your version of a “dream business”.A dream business doesn’t have to be a 7-figure business with a huge team – for example, it might be you work until 3pm every day or work 3 days a week allowing you to spend more time with family.My membership is changing to “The Dream Business Club” and there will be an introductory level for just $19 per month! THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE… No matter where you are in your business, there will be a level for you to work with me available! HIGHLIGHTS YOU SIMPLY CAN’T MISS Why I am changing my brand 02:02My new brand 05:20The podcast is changing! 10:50My membership is changing 16:55 RESOURCES MENTIONED My amazing website guy - Ben from Shoutable AgencyMy 90 day focus programmeGet on my email list!Follow me on Instagram Transcript Hello, and a really warm welcome to this week's episode of the podcast. I have lots to share with you this week. This new year has got off with a flying start. I say flying start. I'm not sure I got off with a flying start, but we have a lot of things that we're trying to achieve in January, which we were working on towards the end of last year.Anyway. So I suppose. Swinging straight back into it, but we have got some big changes coming and I wanted to spend this episode explaining to you what's coming, explain to you why, telling you may be a bit at the how we've gone through it, and there'll be a future episode with me and the lovely Ben talking about the process as well.So I was trying to give you a bit of behind the scenes in terms of running the business and what's coming up, and what we're changing. Uh, let's get started. Now you need to know, I am literally just doing this straight off the cuff, which, you know, I do a lot anyway, but at the very least I have a few kinds of points in front of me.Whereas today I've just turned on the mic and I am talking to myself. So I apologize now if this is not as polished, I was going to say polished as normal. I'm not entirely sure. And any of them have that polished, but I wanted to kind of like said to have a really honest conversation with you is if you and I were sat talking and you were asking me what's happening and I tell you. So basically towards the end of last year, I started to look at my brand and think, "Do you know what, it doesn't quite represent me anymore."I, and I've talked about this a lot in the podcast in terms of like, whom I've sort of, you know, helped mentor and whom I've coached and the work I've done and my experience. And I don't need to tell you all that again, you
22:1310/01/2022