This week’s Small Business Superstar is Jenn Boyles from JB Direction Design.A little bit about Jenn’s amazing business…Jenn is a graphic designer, web designer and branding expert. Jenn specifically works with holiday rental owners to help them achieve more direct bookings with their website and marketing.What one marketing thing made a difference to their business? Finding a Niche. Jenn chose to niche during the first UK lockdown. After many years’ experience of being a holiday rental owner herself, Jenn decided to help other owners with her skills.What difference did it make to them and their business? When putting content out there, you can get right into their head as you really know who your audience are. You are not just shouting at the world, you are speaking directly to your target audience.Where you can find JennFacebook Group: Marketing Hub for Holiday RentalsFacebook: @JBDirectionDesignInstagram: @JBDirectionDesignWebsite: www.jbdirectiondesign.comLinkedIn: Jenn BoylesWant the full transcript-click here!

In today’s episode of the podcast, I give you some practical tips you can implement into your business surrounding testimonials. I tell you why they are important, how to get them, how to get good ones, what questions you should ask and so much more!KEY TAKEAWAYS COVERED IN THE PODCAST·     Only 20% of people actually complete online courses they purchase. In my latest Follow Along Build My List course, 80% of the people who took part finished it!·     Testimonials are so important for businesses because they build trust for potential customers.·     Testimonials have evolved – you used to be able to do just put anything on your website and there wasn’t much proof. However, we now need that proof to be stronger that someone real has written it and experienced the product or service.·     There are lots of different types of testimonials:o  Written (includes name and business name) – these are the most basic type and you should always make sure to ask people that you can share them, along with their name and business name.o  Written testimonials with photos are great because it shows it is a real person who has said it.o  Social media testimonials – make sure you include a photo of them and tag them in your post.o  Recommendation on LinkedIn – comes straight from their account so it instantly connects the testimonial to a real person.o  Video testimonials – really important and effective. This can be mutually beneficial as if you share it on your platforms, they are getting exposure to your audience. You could ask them a question in Zoom and then edit the recording so it is just their answers.o  Social Proof – someone saying something about you on their own social media. This is brilliant because they are sharing to the world how wonderful you or your product so their audience is getting to see it too. Social proof is also great because you then have content you can use and share.·     Every time someone shares something about you or your product, screenshot it and pop it in a folder – you can then use them as testimonials.·     Encourage social proof – ask for it, incentivise them with something like a prize draw, share any social proof you get.·     Try to get testimonials that mention each of your products or services.·     You should offer a variety of different types of testimonials.·     If you don’t have any existing testimonials for a new product/course/service, try to use a testimonial you have with similar features or general ones about you and how you are to work with.·     You have to give people a structure to follow when asking for a testimonial to make sure you are getting the right stuff out of it.·     You need to make it as easy as possible for someone giving you a testimonial.·     Things to ask for in your testimonial:o  How did you feel before…o  What inspired you to buy this product/course/service?o  What made us stand out? (Why did they pick you)o  What was the best thing about…o  Why did they love working with you?o  What did they get at the end – the result?o  Why would you recommend to someone else?·     Your task: Think of 3 customers you know loved what you did – ask them for a testimonial.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Most...

This week’s Small Business Superstars is Fifi Mason who is a personal brand and a visibility coach.A little bit about Fifi’s amazing business…Fifi helps introvert business owners to figure out who they are in business, their core principles of their brand, their positioning, who they want to work with, finding a niche and what makes them different. As well as getting their personality across and the look and feel of everything they put out, helping them to have confidence to show up.What one marketing thing made a difference to their business? The Quietly Successful Summit. A free virtual summit – 5 days for introvert business owners to grow their personal brand. 25 speakers talked all about various topics such as mindset, visibility, sales and productivity. It took 3 months to plan and set up!What difference did it make to them and their business? The summit quadrupled Fifi’s email list. Fifi connected with a lot of people in her industry who she is now collaborating further with. After the summit, Fifi gained new clients and it has a positive impact on her income.Where you can find FifiLinkedIn: Fifi MasonWebsite: www.fifimason.comNext Summit - Quietly Influential Summit – 15th – 19th March.Want the full transcript-click here!

Today’s episode of the podcast is an interview with Fara Rosenzweig who is head of content at ManyChat. We talk all about ManyChat as a chat marketing platform that allows business owners to create engaging, meaningful conversations with customers.KEY TAKEAWAYS COVERED IN THE PODCAST·     ManyChat is a chat marketing automation platform – Using Facebook Messenger API to create an automated conversation.·     This gives you the technology to have seamless conversations via messenger with your audience.·     ManyChat also offers chat marketing through email and text.·     ManyChat allows you to set triggers and rules so you don’t bombard your audience.·     ManyChat can be a stand-alone email platform or integrate with your existing one.·     When you use ManyChat, you build the conversation into the platform so you can make the copy adhere to your brand.·     You can take the automated conversation to a human advisor.·     Automation is great for saving you time and help your audience get answers quicker.·     Automation also helps take your audience on a journey and allow them to instantly buy.·     The whole situation right now is exhausting – everyone is trying to fight to be seen and grow their business. This time is also an opportunity to pivot and try something new that you hadn’t thought of.·     You have to deliver value in order to stand out.·     Everyone offers something, what can you offer?·     Chat marketing is instant – people who want to buy are able to do it right there and then.·     You can also offer content within chat marketing to get more people to see it.·     People have to opt in to receive broadcast marketing messages via chat bots.·     If you are going to send broadcasts via chat bots, you need to check the fine print on Facebook – you cannot do certain things.·     As a solopreneur, you can’t do it all – there is software out there that can help you!·     ManyChat also offers a tool to respond to comments on Facebook for you.·     Think about how you want to communicate with your audience.·     You can still get your personality across via your messenger bot.·     It takes time to figure out and set up your messenger bot but it is so worth it!·     Messenger bots are another way to communicate with your audience to add to your tools.·     Set yourself up for success and outrank your competitors.·     Have the conversation where your target audience is.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…As a solopreneur, you don’t have to do it all on your own! You can deliver better conversations and add value to your audience by using ManyChat.HIGHLIGHTS YOU SIMPLY CAN’T MISS·     What is ManyChat? 05:22·     Email marketing with ManyChat 12:45·     How bots are used in automation 15:20·     The advantages of automated conversation 18:30·     Chat marketing in today’s social media world 23:51·     Chat marketing performance 31:02·     Your voice, but automated 40:32LINKS TO RESOURCES...

This week’s Small Business Superstars is Phil King who is a freelance voice actor, supporting actor, photographer, and audio engineer.A little bit about Phil’s amazing business…Phil is primarily a voice actor but over the last 12 months, Phil has had to extend his business due to the current situation so has been helping creatives with their podcasts and actually edits this podcast too!What one marketing thing made a difference to their business? Found a course by Jonathan Tilley who helps creatives get online – the course was to build your email list. He then spend time researching people who may need a voice actor and personally reached out to them to introduce himself and get to know them better. The important thing about the emails Phil sent is that they were all personalised with the research he had done.Phil also created a side hustle – The Podcast Assistant which was for a separate target market to what he was previously doing. Phil then decided to do my Build Your List course and created tailored lead magnets to get his new list started.What difference did it make to them and their business? It was a hard slog and a long time on the internet every day but it worked – it gave Phil the client base he has today who often return for repeat business.Where you can find PhilWebsite: www.kingsvoice.co.uk www.mypodcastassistant.comInstagram: @philipbrettking @podcast_assist 

In today’s episode of the podcast, we are talking all about the latest social media platform, Clubhouse. I explain what the platform is, how to get started and whether you should be using it for your business.KEY TAKEAWAYS COVERED IN THE PODCAST·     Clubhouse is an audio-only app.·     You can follow people on Clubhouse and people can follow you.·     The content you post and consume is all audio and live.·     You have to be invited to Clubhouse by an existing member.·     Clubhouse is currently only available to iPhone users.·     You can link your Instagram to your Clubhouse profile.·     The bio section on Clubhouse is quite long – put your most important information in the first 3 lines.·     The confetti canon emoji means you are new and stays for 7 days.·     Clubhouse consists of lots of rooms with talks happening – a bit like a conference or online event.·     The feed is like a corridor – showing you all the rooms going on at that point.·     Each room has a stage with speakers (microphone emoji) and a moderator (green star emoji). Then you can see all the people who are listening.·     If you are not on stage, you just listen.·     Clubhouse can play whilst you are in other apps.·     To leave the room, click “leave quietly”.·     There is an option to raise your hand when you are in a room which means you can speak and join the stage.·     Clubhouse is a very relaxed way of speaking on stage.·     If you are nervous to speak on screen, Clubhouse is a great way to get started as you don’t have to show your face.·     There are lots of big experts in Clubhouse and you could get an opportunity to speak with them.·     Clubhouse is designed to create conversation and ask questions.·     Clubhouse is a good way to get in front of other people’s audiences and collaborate.·     You cannot save the content on Clubhouse – no replays or editing.·     There is no other way to engage with someone apart from going into rooms.·     You don’t have to be doing everything – spend as much or as little time you can in there, and don’t feel like you have to be on it.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Give Clubhouse a try, but don’t feel like you should be spending a huge amount of time on it if you don’t have that time available.HIGHLIGHTS YOU SIMPLY CAN’T MISS·     What is Clubhouse? 5:00·     How to get started on Clubhouse 6:13·     What can we use Clubhouse for? 11:59·     The quirks of Clubhouse 14:29·     Should I be using Clubhouse? 18:54LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEGet on the waitlist for my “Build my List” course

This week’s Small Business Superstars is Jennifer who is an author and advocate for domestic abuse.A little bit about Jennifer’s amazing business…Jennifer’s book is all about emotional abuse and cohesive control, after experiencing this first hand. Jennifer also runs a small business networking membership called Latte and Live.What one marketing thing made a difference to their business? Facebook groups. Jennifer has used Facebook groups multiple times in her business. Most recently, at the start of lockdown Jennifer set up a networking Facebook group for small businesses. This then turned into regular Zoom calls and since then they have also done some pop up shops and it has become a real hub for businesses.What difference did it make to them and their business? The group now has 4.5k members (3.5k active). From the community that had been built, Jennifer formed a membership and got 50 members in the first month. 99.5% of the founding members are still with them today and it has continued to grow.Where you can find JenniferBook: Isolation JunctionWebsite: www.latteandlive.comFacebook: @latteandliveInstagram: @latteandlive

This episode of the podcast is an interview with the lovely Phylecia Jones who is a speaking expert. We talk all about speaking during the current climate and how the industry may look post-pandemic, finding your audience through speaking and the importance of being a speaker in your industry.KEY TAKEAWAYS COVERED IN THE PODCASTSpeaking is the best way to show authority inside your business – you are the instant expert.Speaking allows you to go from 1:1 conversations to 1 to many.Speaking gives you credibility and you can show off your speaking gigs on your website.You can learn to become a better speaker, but speaking on stage is not meant for everyone.Full-time speakers had to pivot when the pandemic hit when they could no longer speak on stage.Speaking online is not the same as speaking at real-life events – you have to adapt.If you pre-record a talk for an online event – repurpose that content and create a new online course.Now is still a good time to get into speaking – there are plenty of opportunities out there.Keep applying for events – they may switch in-person events to hybrid or online.Even in the current climate, there is a lot of opportunities for us as speakers to market our business.Switch your mindset – frame it as a webinar and present it differently.2021 is the year to get everything together – update your equipment, revamp your topics (make them relevant), update your website.Now is the time to refresh – next year there will be companies with budgets and a lot of people wanting the in-person experience.Right now, you have to be flexible as we don’t know if events will go ahead/be taken online.The turnaround for speakers is also a lot shorter in the current climate – be fast and be ready.You have to make pitching a priority this year.Add photos of you speaking online and your equipment to your speaking page.Showcase you are available for virtual speaking and training.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Make sure you are showing that you can do virtual talks and training, as well as in-person training.HIGHLIGHTS YOU SIMPLY CAN’T MISSAn introduction to Phylecia – 06:15The importance of speaking for marketing your business – 08:15Is speaking open to everyone? – 09:47Being a speaker during the pandemic – 12:25Speaking online – 16:19Is now a terrible time to think about being a speaker? 26:01Applying for speaking in the current climate – 33:49Updating your speaking page for online – 37:02Clubhouse for speakers 45:25LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODECheck out PhyleciaWant the transcript-click here!

This week’s Small Business Superstars is Jan Park from Blue Florist.A little bit about Jan’s amazing business…Blue Florist is a flower shop based in Shifnal who sell beautiful bouquets and house plants.What one marketing thing made a difference to their business? Jan did two things! Firstly, a competition and secondly, a video! The video was “How to look after your house plants”. Jan showed her face to her audience who were missing her in lockdown!What difference did it make to them and their business? Jan has such a great response and then made more! The video was really relatable to people at the time as everyone was in their house and couldn’t really do anything. It kept Jan in front of her audience even when she couldn’t open her physical shop and meant she could keep putting content out during lockdown.Where you can find JanWebsite: http://www.blue-shifnal.co.uk/Facebook: @janparkblueInstagram: @bluefloristTranscript below Hello and a very warm welcome to this Thursday’s episode of the Small Business Superstar. As always I am here with another amazing small business owner and this one is awesome. You’re going to love it. So welcome to the podcast, Jan Park. How are you doing Jan? Jan: Oh, I’m great. Thank you. Teresa: Good. Good. I am so excited to have Jan here. Jan is actually a member of the Academy, but Jan’s story is so good. You’re going to love it and such great results. Honestly, Jan was like my poster girl throughout the whole of the summer. So where, so this is brilliant. I’m so glad that you’re on still got as, but Jan explained to my lovely audience who you are and how you got to do what you’re doing today? Jan: Well goes back quite a long way. Um, so when I was at school, I wanted to study art. I was told art can’t possibly make your living. So go away and be a nurse or go in the army or Teresa: Something more sensible.Jan: Yeah. Typical careers advice. Um, I very fortunately got married when I was 18 and I’m still married to the same person. Um, so that kind of changed my direction a bit. So I had my children and then I had a huge operation that went very wrong and they told my husband I wouldn’t leave. And, um, obviously I did, but that really was a huge wake up call for me. Um, I was 28. I had two little children and I came out of that and I thought, “Cool. That was a bit close.” Um, I’m going to follow my dreams. Teresa: Wow. Jan: So I started my training then having left school at 15 and gone into retail, which I absolutely loved. Um, but I was always making, I was making my own clothes from the age of 11, um, and creating pieces of artwork and people were buying them when I was a kid, you know? Teresa: Amazing! Jan: Um, yeah. So it’s been an arty sort of life, which has taken me in various directions, but ultimately I did a textile, um, design qualification, which took four years. And then I did my art degree. So anything, although I’m now a florist, mainly anything that’s kind of art based or design based or style based, I find relatively easy to achieve good result. Teresa: Yeah. Yeah. Lovely. And how, like, imagine. If you hadn’t have had that operation and it had gone wrong, like, there’s this, there’s this saying that I hear a lot and sometimes I totally am on board it. And sometimes I think, well, it’s not always that clear cut, but it’s, it talks about you are 100% responsible of what happens to you and everything happens for a reason. And if you hadn’t have gone through that though, at the...

This episode of the podcast is all about why you need an email list for your business. I talk you through the 5 main reasons why they are so important.KEY TAKEAWAYS COVERED IN THE PODCAST·     The first reason you need an email list is to connect with your audience.·     Email marketing is another route to your customers that you don’t want to miss.·     When you email your audience, it feels very personal.·     Email marketing is a two-way connection – your audience can reply to you and connect.·     You do not own your social media followings – so we can’t rely on them.·     Social media platforms are constantly changing in terms of the amount of people seeing our posts, so we need to have a backup.·     Email marketing can drive traffic to your website which helps your ranking on google.·     If people are being driven to your website, they are looking at your stuff and finding out more.·     You can encourage your audience to click links via email to take them back to your website.·     Denise Duffield-Thomas – her sales are only ever around 1% of her email list. So her objective is to increase her list – the bigger her list, the more sales.·     When someone joins your email list, you can really nurture them – giving them value, letting them get to know you better and build that trust.·     There is more chance of your audience seeing your content if they are on your email list, as well as following on social media.·     Email marketing allows you to tag your customers so you can build a profile of what they have previously bought, opted into or engaged with.·     Tags are a great way to segment your audience which you can’t do on social media.·     People like to know you know a bit about them – more tailored content.·     Different email systems differ in cost and ability.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Do not put all your eggs in one basket! Having an email list is a great way to be able to market to and connect with your audience. We cannot just rely on social media for this.HIGHLIGHTS YOU SIMPLY CAN’T MISS·     Reflecting on my ‘build my list’ course – 01:55·     Connecting with your audience – 06:21·     You can’t rely only on social media – 09:03·     Email can increase your web traffic – 12:03·     Email marketing = more sales – 13:24·     Segmenting your audience – 17:30LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEJoin the build my list course waiting list

This week’s Small Business Superstars is Alice Jennings who is a small business consultant.A little bit about Alice’s amazing business… Alice helps small business owners to find the right systems and structures, to make running their business easy and give them more time.What one marketing thing made a difference to their business?  Alice gave all her clients a “panic button” – a 20 minute slot in my diary, whatever the problem is, she will stop what she is doing and fix it.Alice was about to go on holiday and wanted a quick cash injection so packaged up 3 panic buttons for £99 and sent this out to her email list and had a great response! What difference did it make to them and their business?  Extra cash to have gone on holiday with. Not all the panic buttons got used but people seemed to like that they had them. It also opened Alice up to a world of people who may have then used her other services. Where you can find Alice Website: www.alicejennings.co.ukFacebook Group: @SortedsystemsFacebook: @alicejennings.co.uk 

In this episode of the podcast, I have the amazing Jane Travis who used to be a councillor and now helps other counsellors with their marketing. Jane is a very good friend who has really supported me through some really difficult times and I knew she would be the perfect person to bring on and talk about this topic. Today we talk all about mental health and my own struggles I have experienced and hidden up until now.KEY TAKEAWAYS COVERED IN THE PODCASTI have suffered with anxiety for around 14 years now.When you are a perfectionist, anxiety can be triggered when something happens that is out of your control.Many people may experience mental health problems and you would never know from looking at them or talking to them.If everyone keeps their struggles to themselves, this can lead to isolation and feeling embarrassed/ashamed of this.We have to find a way to keep going but we also have to be able to say “I need some time off” – you can give yourself permission to stop if you need to.Anxiety is very common – it affects us all in different ways.Sometimes when we get angry, it’s an accumulation of everything else that has gone on.Anxiety and anger are really closely related – the feelings we have are similar.Instead of judging yourself when you react to something, turn it on its head and question why you may have reacted like that.If you take medication, attach it to something you do every single day without fail and you won’t miss a day.Self-care is something we can do every day that can really help.Don’t judge yourself and be so hard on yourself.Personal development can be really key in how you feel in yourself.You learn right up until the day you die. There are always so many new things to learn.Mindfulness is doing activities that take you out of your normal headspace – takes your brain from thinking about everything that’s going on.We all show our highlights – very little of us show the bad days.Just because people show up in a certain way, doesn’t mean we have it all sussed.If you haven’t suffered with some sort of mental health, it’s hard to understand why someone can’t just do that thing.People only judge because they can’t understand how difficult it can be.There are always going to be people who have a critical view of things, what is important is that you look after yourself and get the help you need so you can get on with your life.You don’t have to struggle with anxiety for the rest of your life – you can get help.Counselling is looking at the reasons you are anxious in the first place – once you have worked that out, you can move forward in a different way.“This is a process, I will come out of it”.Counselling is the best self-care EVER.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…You have serious moments and then you will have laughter!HIGHLIGHTS YOU SIMPLY CAN’T MISSAn Introduction to Jane – 02:28Opening up about mental health – 04:53Taking time off work due to mental health – 12:03Anxiety – 17:25Medication – 27:40Self-care – 31:44Mindfulness – 35:37We are all in this together – 38:57Judgement – 45:13Getting help – 46:58LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE&nbsp;Jane’s Membership GroupSay hi to Jane on InstagramJane’s podcastWant the full transcript−click <a...

This week’s Small Business Superstars is Dr Sarah Goulding who is a GP and a coach for doctors specialising in career change and wellbeing.&nbsp;A little bit about Sarah’s amazing business…&nbsp;Alongside being a GP, Sarah mentors and supports GPs, is an appraiser and also teaches GPs on their training scheme.&nbsp;What one marketing thing made a difference to their business?&nbsp;&nbsp;Putting herself on camera and telling a story! Sarah started a new series on Instagram, talking to her audience about burnout and posted 5 videos with some stories in-between.&nbsp;What difference did it make to them and their business?&nbsp;&nbsp;The videos attracted a lot of attention from people who could also relate and then people started to ask Sarah to do talks. The videos have really helped Sarah’s audience to get to know her better and realise she is a human just like them too!&nbsp;Where you can find Sarah&nbsp;Website: www.drsarahgoulding.comInstagram: @drsarahgoulding&nbsp;

Today’s episode of the podcast is an interview with the lovely Roger Cruickshank who was in the Royal Air Force alongside my husband as a fighter pilot. Roger also skied in the REF ski team and went on to actually ski in the winter Olympics! We talk all about mental health, the importance of speaking about it and raising awareness, and combating the stigma attached to mental health.&nbsp;KEY TAKEAWAYS COVERED IN THE PODCAST&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Everything happens for a reason, you just have to let it go and accept it.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Acceptance is part of healing.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you don’t really feel it, you will never accept it.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;We learn more from storytelling and remember information better.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Having a clear vision of where you are going and what you are doing, keeps your mind focused on the end goal.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;We need to set our goals and visions to know where we’re going, otherwise we’re just going to flounder.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The mind is very fragile and we have to work hard to understand it.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;It is so important to normalise conversations surrounding mental health and the way we feel.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Creating an environment for everyone where people can speak openly and honestly about their feelings and emotions is so important.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;We need to speak about mental illness in the same way we talk about physical illness.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;We all have mental health issues – it is on a sliding Grey scale, sometimes good and sometimes bad.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Mental health changes on a daily/hourly rate, the same as our physical health.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;We need to get better at the language surrounding mental health.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;You can still hold your own, but tell someone if you are having a bad day and the reasons for that.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Need help? Text SHOUT to 85258 for immediate support or give Samaritans a call.&nbsp;THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…&nbsp;Don’t be afraid to speak out about how you are feeling and ask how other people are feeling. Everyone is fighting a battle and the more open and honest we are, the more people we can save.&nbsp;HIGHLIGHTS YOU SIMPLY CAN’T MISS&nbsp;·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Roger’s journey so far 05:11·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Resilience – getting back up when you get knocked down 12:40·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Being Recognised for an award 29:32·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The stigma of mental health 33:47·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Losing a loved one to suicide 41:05·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Acceptance with mental health 42:39·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Raising awareness for mental health 44:37·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;The importance of setting goals 47:42·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Speaking out about mental health 48:52·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Supporting mental health 1:03:08&nbsp;LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE&nbsp;Speed of sound, sound of mind bookHeadfit.org<a...

This week’s Small Business Superstars is Abbie Burns from Darley Dance Productions.&nbsp;A little bit about Abbie’s amazing business…&nbsp;Darley Dance Productions specialises in providing dancers and singers for corporate events and entertainment, as well as elite sports.&nbsp;What one marketing thing made a difference to their business?&nbsp;&nbsp;Crowdfunding! After Abbie’s entire business was effected by the pandemic, Abbie decided to use crowdfunding to keep afloat. Abbie offered a link to their Christmas Show they do every year when people donated to their crowdfunding. This meant they could get the money for the tickets in advance, to be able to fund the show, and if they didn’t meet their target, they could give refunds to everyone who had donated.&nbsp;What difference did it make to them and their business?&nbsp;&nbsp;Lots and lots of people got involved and they had some really high profile donation such as Matt Willis from Busted and the chairman of Burton Albion. People were buying the rewards and were so excited about it! They hit target and even better, they hit it earlier than they had planned! They managed to turn the show around in two weeks and it was a huge success. Instead of losing their business in 2020, they went out on a high.&nbsp;Where you can find Abbie&nbsp;Website: www.darleydance.co.ukInstagram: @DarleydanceFacebook: @Darleydance&nbsp;Want the full transcript? click here!

In today’s episode of the podcast I talk all about marketing your business without using social media. After some recent changes to Instagram, Facebook and Apple, it is more important than ever that we do not put all our eggs in one basket and look at alternatives to social media marketing for our businesses.&nbsp;KEY TAKEAWAYS COVERED IN THE PODCAST&nbsp;Instagram has changed it’s terms of service – by using the platform you agree to these. They can change their terms and conditions without asking you at any point.Instagram can delete, amend or block your account if you are doing something that is not appropriate or in line with their brand.If you are using direct message pods or bots, Instagram are cracking down on this more.When you upload content to Instagram, you own that content but they have the right to use your content as they wish.Apple have announced they have changed their app tracking transparency framework – going to limit the information that can be exchanged with 3rd This is good from a personal level but from a marketing perspective this means we won’t be able to know as much about them as we previously have (e.g. Targeted ads).Getting in front of other people’s audiences can really help to grow your own audience.Guest blog, interview on a podcast, speak at an event. Where are your customers hanging out?If you are a local business, you could try a flyer drop in your local area.#journorequest on Twitter – journalists who are looking for specific types of people use this for you to find opportunities.Submit features to publications.Ask if you can do a guest blog on a popular website.Having great content and keywords on your website will ultimately increase traffic and the amount of people who find your website.What content are you putting out regularly – e.g. blog post, podcast etc.Branded merchandise can be a great way to get your message and voice out there – make sure it fits with your business and doesn’t cost too much.Google ads are great for finding customers who are in the market to buy.Google ads are more expensive and more difficult but the people being targeted are actually searching for that term.Google My Business – set this up.You could sponsor an event, podcast, sports team.A sponsorship is usually paid whereas a collaboration is usually mutually beneficial.Collaborate with someone who has the same customer profile as you – event, content, virtual event.Ask your existing audience to promote your content on their social media or leave a review.Use a third party system for reviews – more trusted.You can offer affiliate schemes to existing customers who love you the most to expand your audience.Offer a referral scheme to your customers to get new customers.YouTube is a search engine – different to other social media platforms. You can put content out and grow your audience on YouTube.Try to be on one social media platform of some sort but also look at other options too.&nbsp;THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…&nbsp;Don’t put all your eggs in one basket and focus all your attention on one marketing platform/technique – if something went wrong with your chosen one it could be detrimental to your business.&nbsp;HIGHLIGHTS YOU SIMPLY CAN’T MISS&nbsp;Why we shouldn’t rely on social media to market our businesses 04:02Getting in front of other people’s audiences 10:47Building your email list 12:05Printed flyers 13:27PR 15:55Content creation and SEO 17:49Branded merchandise 19:02Google Ads 20:43Google My Business 21:40Sponsorships, Collaborations and

This week’s Small Business Superstars is Sally How from How Fine Designs.A little bit about Sally’s amazing business…Sally is a sustainable jewellery designer who creates meaningful jewellery that is eco-friendly and longer-lasting.What one marketing thing made a difference to their business?&nbsp;Pinterest - a really powerful search engine and amazing for SEO purposes. Some live pinning, some scheduled pinning. Pin things your target audience would like and that are in line with your brand. Pinterest loves it when you are pinning consistently.What difference did it make to them and their business?&nbsp;Pins are evergreen and being rediscovered 3 years later. Went from 9,000 followers to over 180,000 monthly views!! Driving traffic to website and creating sales.Where you can find SallyWebsite: www.howfinedesigns.comInstagram: @HowfinedesignsFacebook: @HowfinedesignsPinterest: How Fine DesignsWant the full transcript? click here!

Today’s episode of the podcast is an interview with the lovely Dallin Nead who is the CEO of Content Supply Co and one of the world’s top branding messaging experts. We talk all about how to take your vision for your business and implement this in your marketing and the impact of talking about your vision when finding your perfect customer.KEY TAKEAWAYS COVERED IN THE PODCAST3 step content process – building messaging that connects with your audience, build a marketing plan that works, and create content that fits inside the entire customer experience to build a business from the ground up.Every business needs visibility and authority to grow. The only way to grow this is content.Content can be overwhelming and tiring to users as they see so much of it, on every platform they use.The only way to cut through the noise is to develop a clear brand message.You need to have a clear vision of where you want to take your brand.If you don’t have a vision of where you want to take your brand in the future, you don’t know what to talk about or how to invite your customers into that journey.Decide how many people you want to serve, what sort of household name you want your brand to become, how you want to give back, the amount of money you want to make, or the lifestyle you want to be experiencing.The business/brand we build is to serve not only the world but ourselves and families.Start with your vision and work backwards from there.The customers and audience you attract will likely want a similar future or vision for their life as you do.Content means nothing if there is no clear message in place – the words and language you use is so important.The type of content you post is not as important as the message behind the content and how people receive it.The content we choose will be dependant on how we prefer to show up and how our audience prefers to consume content.The ability to scale your business to a whole new level is dependent on your willingness to show up on video and show your face.Video creates that human connection and builds trust with your audience.You generate traffic with attracting your audience and then they can become a lead.Video gives people a visual medium that give them the chance to interact with you.Don’t over-complicate it!People, problem, perspective, plan, pay-off – theme your story into each.Make sure the content you are putting out will be relatable to your audience.Always have in mind your audience and how they will see your content – turn the mirror back on them.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…The ability to grow your business and scale it to another level is entirely dependent on your willingness to show up on video or visual format.HIGHLIGHTS YOU SIMPLY CAN’T MISSAn introduction to Dallin 03:24Content supply’s 3 step process 10:58Story telling through your content 12:40Content for your business 18:15The importance of video 21:10An example of success 32:06Overcoming the fear of telling your story 36:10The 5 p’s formula 37:25LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEMy NEW email list building courseJoin my academy waitlistCheck out Dallin - Content Supply CoWant the full transcript? click here!

This week’s Small Business Superstars are Laura Moore and Laura Davies, otherwise known as the two Lauras!A little bit about the Two Lauras’ amazing business…Laura and Laura own The Hub for Social Media Managers – providing support for freelance social media managers to grow their business through a membership and online courses.What one marketing thing made a difference to their business?&nbsp;Email marketing! The Two Lauras made a commitment to email their list once a week in January 2020 and have stuck to it ever since. They send an idea, a tip or hack every Monday their list can implement into their business. Then they went a step further and started to email their list every single day (apart from weekends).What difference did it make to them and their business?&nbsp;People love their emails! They have had brilliant responses and people enjoy the valuable content they offer. When they then sell in an email, their list is very open to this. Since emailing every day, they have seen less unsubscribes, consistently higher open rates and more sales!Where you can find the Two LaurasWebsite: https://thetwolauras.com/Facebook Group: @smmhub&nbsp;Transcript below&nbsp;Hello, and a very warm welcome to this week's episode of the podcast. How are you doing? Oh, it's not this week's episode. I keep saying that all the time. I keep saying this week's episode.&nbsp;It's the second episode of the week. It's the Thursday episode. You're probably thinking, is it a Monday again? No, we're on Thursday. It's nearly the weekend. Okay. So this week's episode, I have the very lovely Laura Moore and Laura Davis, otherwise known as the Lauras. Hello, ladies. And welcome.&nbsp;Lauras: Hello&nbsp;Teresa: Oh, that was very well synchronized. Thank you very much. That was excellent. And we're going to have this the whole way through. Don't ask a question. I want you both answered at the same time. So I'm really excited to have you ladies on stage because I have worked with you and your business is pretty amazing and you are pretty amazing at what you do.&nbsp;And I often talk to you, I've gone on a complete side already, but I often talk to you about the fact of there's two of you. And I always wonder about the two person perspective in terms of, I feel like because there's two of you, you're so much more organized. You're so much more productive. You're more motivated their faces and not saying they agreed. But I honestly genuinely do think that's the case.&nbsp;So what you guys have achieved in the short space you have is immense. So let me zip it up. And one of you, both of you, however you want to do it, tell us how you got to do the thing that you do today.&nbsp;Lauras: Um, so we, um, have a business called the hub social media managers, which we set up as we were both freedoms, social media managers, and ads managers, um, and we know that there was a gap in the market. Really. We wanted somewhere where we could go to get support and, um, just for people to understand what it's like to be a freelance social media manager. So we decided to fill that gap really. So we created the hub. Which, um, we support people essentially to grow their business.&nbsp;So we don't teach people how to become a social media manager, but we all support them once they all want to grow their business through our membership and through our Facebook ads courses, et cetera.&nbsp;Um, yeah. So&nbsp;Teresa: for me, what was interesting? Two...

Today’s episode is all about planning your marketing for your business next year.KEY TAKEAWAYS COVERED IN THE PODCAST·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;When you are a business owner, it is important to know where you are heading.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;List the key activities you need to do in order to achieve your goals.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Think about all the things that will be coming up for the whole year and what may affect your business.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Think about your marketing activities you want to do throughout the year and then plot steps throughout the year.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;If you are launching a new project, work backwards from the launch to get everything sorted.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Take into consideration the things you know will be coming up in the year and work around them when you know you are quieter or busier.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Have a brainstorm for each month.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Add in your lead magnets through the year to promote them and grow your list.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Do one quarter at a time – more flexible.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Write a campaign to-do list for all your new launches/products – helps to put everything in a practical order.·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;List any possible obstacles – how could you overcome them?·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Think about what you want to achieve from each campaign and how you will measure this.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Have a plan but be flexible with it!HIGHLIGHTS YOU SIMPLY CAN’T MISS·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;My brand new email list building course 01:28·&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;Planning your marketing for 2021 06:05LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEMy NEW email list building courseDownload my 2021 Marketing PlannerJoin my academy waitlistMy 90-day programListen to my Campaign Planning episodeDownload my Campaign Planner­­

This week’s Small Business Superstar is Roseanna from Roseanna Croft Jewellery.A little bit about Roseanna’s amazing business…Roseanna specialises in jewellery for you design, creating jewellery for lots of different chapters in women’s lives. Roseanna uses both traditional and modern techniques to make her bespoke jewellery, as well as redesigning old jewellery.What one marketing thing made a difference to their business?&nbsp;Being visible – using PR to speak to journalists and be a podcast guest including an appearance on the Financial Times podcast!What difference did it make to them and their business?&nbsp;When you are visible, people see you as an expert in your field and people get to see you more which in turn creates sales. You are being put in front of other people’s audiences which will increase your brand awareness and sales.Where you can find RoseannaWebsite: www.roseannacroftjewellery.comFacebook: @RoseannacroftjewelleryInstagram: @Roseannacroftjewellery

Today’s episode of the podcast is an interview with the brilliant Rob and Kennedy who are the creators of Response Suite and complete email marketing gurus! We talk all about email marketing, giving value to your list, training your audience, and how to send DAILY emails to your list.KEY TAKEAWAYS COVERED IN THE PODCASTThe best way to become good at something is to do it more often!If all we ever do with email is promote to people, there is no good reason for them to open your emails (unless they are in that moment of want to buy).There needs to be value in emails to give people reason to open.You should enjoy and value sending emails, and your list will enjoy and value receiving them.If your emails are sporadic, it feels random.Show up more often and be in as many places as possible.Email marketing doesn’t replace social media but you can repurpose your content via email too.Aim for every email to have at least two pieces of value and one offer in it.Tell a story, give them a lesson/moral from the story then make an offer.Telling your audience about your life will build rapport and engagement.An email subscriber doesn’t know if they are in a campaign or your broadcast emails.People just want you to show up when you say you’re going to.The minute you start to email more regularly, you will have more engagement.When you hit send on your email marketing platform, all the other email systems know what your open rate and engagement rate is. Then they have the ability to move you down in priority.The people who are not opening your emails are critically damaging your ability to deliver emails to those who do want to receive.If people on your list are not engaging, they are not getting the value from your emails and you are not getting any sales from them, so they need to be removed from your list.Click tracking in your emails is very important as this is accurate.We have to train people to interact with our emails.There should be a CTA (call to action) in every email where there is a positive reward for them clicking it – this will in turn make them click more!Ask for some kind of interaction in each email.Getting a reply from one of your email subscribers is a really good way of showing the email providers you are valuable.The problem with open/closed carts is that when it is closed, people don’t have anything to buy so you can’t turn your subscribers to sales.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Tell your subscribers a story, then a lesson, then make an offer.HIGHLIGHTS YOU SIMPLY CAN’T MISSA brand new follow along course coming soon! 01:38An introduction to Rob and Kennedy 16:55Turning a bad situation into a positive 21:30The old fashioned way of email marketing 27:16The new way of email marketing 30:16How to send daily emails to your list 33:49Onboarding emails for your list 44:01Weekly emails to daily emails 46:33Dealing with spam complaints 49:19Cleaning your email list 51:52The phycology behind communicating with your list 56:32Email marketing for open/close carts 1:03:45LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEMy NEW email list building courseCheck out Rob &amp; Kennedy!Join my academy waitlistTranscript below&nbsp;Good morning and welcome to this week's Monday episode of the podcast. How are you doing? I'm good. I just thought

This week’s Small Business Superstar is Caroline from Hunkington House Kitchen.A little bit about Caroline’s amazing business…Hunkington House Kitchen is based in Shrewsbury offering wedding cakes/sweet treats, and more recently online classes via Zoom for keen bakers. Caroline had to adapt her business after the pandemic affected her wedding cake business and has now started to offer online classes to those who want to bake!What one marketing thing made a difference to their business?&nbsp;Get online! Caroline has expanded her offering by giving her audience a chance to bake along with her via Zoom. Caroline designs and distributes kits and then joins keen bakers online to create their masterpieces. Classes so far have included Christmas Cake, Mince Pies and Christmas Cookies.What difference did it make to them and their business?&nbsp;Caroline has sold out two lots of Christmas Cake classes and sold out the Christmas Cookies class so has added a new date! The online classes have meant that Caroline can reach a much wider audience and be more accessible to those who are not in the local area. Not only has this been a huge boost for Caroline in terms of love and passion, but it has also meant her business has been able to survive this year.Where you can find CarolineWebsite: www.hunkingtonhousekitchen.co.uk/Facebook: @HunkingtonhouseInstagram: @Hunkingtonhousekitchen&nbsp;Transcript below&nbsp;Hello and welcome to this week's Thursday episode of the podcast. How the devil are you? I hope you're having a good week. So this week I have on the podcast, the very lovely Caroline from Hunkington House Kitchen. Caroline welcome to the podcast.&nbsp;Caroline: Hi Teresa. How are you?&nbsp;Teresa: I am good. Really good. I think I've just realized I've got lipstick on my, uh, on my face, but other than that, I'm good. So very professional here at, uh, Teresa Heath-Wareing Limited. Um, Caroline, please tell my audience who you are, what you do and how you got to doing the business that you do today.&nbsp;Caroline: Okay. So first of all, thank you so much for having me. I am so excited.&nbsp;Teresa: It's my pleasure. My pleasure.&nbsp;Caroline: So, um, I'm Caroline. I live on the outskirts of shoe spray and say, I'm very proud owner of Huntington House Kitchen. I started this business full-time last March. So March, 2019, after taking redundancy from a very high-level HR job. Uh, we moved to Hunkington house in 2018. And I've always got a vision of, um, doing classes and wanted to do wedding cakes. And a kitchen is just phenomenal. So, because I wanted to do, um, uh, classes and I wanted to, um, do more than just cakes. I wanted it to be Hunkington house kitchen, um, and just think it. It works on a side.&nbsp;I'm just absolutely loving it.&nbsp;Teresa: So did you, cause you said you came from HR, so were you good at baking? cooking? Was it like how, how did that, was it always a thing that you were going to do that? Or how did that come about?&nbsp;Caroline: I suppose it was a dream. If I'm totally honest. Loved, I've always loved baking. Um, if, uh, ever I had to go see anybody or go to work, it's always cupcakes.&nbsp;Just cupcakes are my thing. Um, but yeah, always spoke with my Nan. My mum used to do wedding catering when we were little. So I used to watch her. Um, my nephews will kill...

In this episode of the podcast, we talk all about reviewing 2020 and planning for 2021. There is a workbook for you to download and work through whilst listening to this podcast, so you can kick 2021 off with the best start for your business.KEY TAKEAWAYS COVERED IN THE PODCASTReviewing 2020 – what went well? What are you grateful for? What are the positives?What didn’t go so well in 2020?Think about how you feel today – what do you love doing because it feels as easy as breathing? What would you give up or change? What have you moaned about in the last few weeks?Two types of goals – goals for the year (realistic but ambitious) and big amazing goals (if you could dream anything).Think about your ideal day – what would your perfect day be? Dream big! Think big! Let your imagination run wild.When you have written your ideal day - Highlight your wild goals and pick out the parts you need to take steps in order to achieve.Write down 6-10 goals you want to achieve in 2021.As you write your goals, push the number higher than what you first think of – you will stretch yourself further than you ever would.Your goals should be realistic but ambitious.Smarter framework – Specific, Simple, Sensible, Significant.Your goals need to be measurable so you know when you hit it.Your brain doesn’t know the difference between a thought and a memory.Don’t make your goals too easy – they need to challenge you.Set deadlines for your goals.Season of life – sometimes the point in which you are in your life means some things are just not possible at that moment.Think about why your goals are important to you – if it’s not important, we won’t do it.What do I need to get started on a goal? Break your goal down and give each step a deadline to make sure you stay on track for that goal.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…By planning and setting your goals, you can stay on track and stay focused in 2021!HIGHLIGHTS YOU SIMPLY CAN’T MISSA few updates for you – 00:40An exciting new course – 07:13Reviewing 2020 – 11:36Planning for 2021 – 16:57LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEGet on the waitlist for my academy!My brand new email list courseDownload your workbook!Megan Hyatt Podcast EpisodeMary Hyatt Podcast EpisodeMichael Hyatt Podcast EpisodeMichael Hyatt Full Focus Planner

This week’s Small Business Superstar is Rebecca from Think Social, Be Social.A little bit about Rebecca’s amazing business…Think Social, Be Social offers social media management, and consultancy. Rebecca helps small businesses to promote their business on social media and manages their social media for them too.What one marketing thing made a difference to their business?&nbsp;Being social! Being supportive, active in the communities/groups, inspiring and sharing. Ask questions, like people’s posts, share things to your stories. If you were at a party, you wouldn’t just talk about yourself.What difference did it make to them and their business?&nbsp;Rebecca has never really had to promote her business/services because everyone knows her for doing social media and this has also meant she has regular clients who have been with her from the very start.Where you can find RebeccaWebsite: www.thinksocialbesocial.comFacebook:&nbsp;@thinkSOCIALbeSOCIALInstagram: @thinksocialbesocial&nbsp;Transcript below&nbsp;Hello, and a very warm welcome to this week's episode of the podcast. Well, the second podcast episode this week. So welcome to the Thursday episode. Now we've done one of these forte. So you might be getting used to the format. But let me just explain again, what's going to be happening. So every Thursday I am going to be interviewing an amazing small business superstar who has done something brilliant in their business that we can all look at and we can go, "You know what?&nbsp;I can try that too." And what I've asked them to do is pick one thing that they're good at. Oh, one thing that they did, that was really good. And what kind of results they got. So hopefully you can either give it a go or just think that's cool and it might give you some ideas. So on this week's episode, we have the very lovely Rebecca from think social, be social. Rebecca, welcome to the podcast.&nbsp;Rebecca: Thank you so excited to be here. I listen to your podcast every week. So excited to be on it. It's amazing.&nbsp;Teresa: That is awesome. And do you know what that's like? This is one of the reasons I'm loving this Thursday things so much, is I love the fact that I get the opportunity to bring on, like, you know, you don't need to be the size of Michael Hyatt.&nbsp;You don't need to be the important Bills as well, because as people know the reason why I did this is because we need real marketing by real people so that we can do the same. So, Rebecca, do you want to explain to my audience how you got to do the thing you're doing and what it is you do?&nbsp;Rebecca: Uh, so I had a, another business, uh, children's sports coaching business, which we're still continuing until COVID. Um, and then now I have to stop stopped that. But while I was doing that business, the thing that I really enjoyed was marketing and being on Facebook and, um, people would come to other businesses would come to me and say, "Well, how do I do that? how do I check in here? How do I tag that person?", and, um, and then one day somebody said, "Why aren't you doing this as a job?"&nbsp;And that was my light bulb moment of, Oh my goodness. I could do what I love and get paid for it. Um, and so I immediately started my business thing that almost immediately think social, be social. Um, and here I am now.&nbsp;Teresa: Awesome. So you do social media management for other...

Today’s episode of the podcast is an interview with the amazing Angela Henderson. Angela is an author, small business consultant, blogger, and mental health clinician who helps women to grow their business without burning out in the process. We talk all about human to human marketing; what it is, why it’s important, and how you can do it in your business.KEY TAKEAWAYS COVERED IN THE PODCASTWomen shouldn’t just continuously hustle, we have to do things at a pace that is in alignment with us.It’s okay to go slow because none of us are overnight successes.Sometimes the content we create is not necessarily selling the product we sell, it’s understanding who the person is we are talking to and what they are doing at the time.Never underestimate who is watching you/reading your content.Don’t underestimate the affect you can have on people when you choose to write based on value vs transaction.Human to human marketing is the experience and interaction one faces with a particular brand.Human to human marketing is important because your customers are HUMANS - they want connection and to feel valued. It is also important to be able to stand out – how are you positioning yourself in a place that is so noisy? Finally, emotional motivators drive consumer behaviours and when you drive consumer behaviours, it equals sales and you will become profitable.Conversations = Connections. Connections = Conversions.We need to be having genuine conversations with our consumers.People will forget what you said, forget what you do but they won’t forget how you made them feel.Have conversations to evoke a feeling.When you treat people kindly and add value to their lives first…good things will happen.Your true worth is determined by how much more you give in value than take in payment.Your income is determined by how many people you serve and how well you serve them.Your influence is determined by how abundantly you place other people’s interests first.The most valuable gift you have to offer is yourself.The key to effective giving is to stay open to receiving.We have to appreciate the small stuff.Don’t outsource your inbox – your audience want a reply from you.It’s not just about nurturing people at the beginning of the buying cycle – what about the end?THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Sprinkling a little kindness and care doesn’t cost you anything, and it goes a long way!HIGHLIGHTS YOU SIMPLY CAN’T MISSAn introduction to Angela 06:57What is human to human marketing? 18:36Why is human to human marketing important? 19:25Examples of human to human marketing 23:26Loving your audience and creating fans 31:53Human to human marketing online 39:30LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEJoin my academy!Book – The go-giverCheck out Angela’s websiteJoin Angela’s FREE Facebook groupFollow Angela on Instagram and go chat!

This week’s Small Business Superstar is Toria from Wild Iris Boutique in Ironbridge.A little bit about Toria’s amazing business…Wild Iris Boutique is an independent shop in Ironbridge stocking jewellery, fashion, and gifts. On top of being a beautiful shop full of amazing products, Toria has also added an “Artist of the Month” feature where she promotes local talented artists and they also hold special evenings such as book clubs, well-being evenings, craft evenings, and many more, creating a real sense of community. Toria also works closely with local charities to give back and help those who need it.What one marketing thing made a difference to their business?&nbsp;Going live on Facebook! Showing products and more of the boutique. Then a virtual shopping event featuring local artists and all the products available.What difference did it make to them and their business?&nbsp;People interacted and watched all the content. So many orders! Created an income whilst the boutique couldn’t be opened. Took one weeks’ worth of takings in ONE NIGHT!Where you can find ToriaWebsite:&nbsp;wild-iris.co.ukFacebook:&nbsp;@wildirisironbridgeInstagram: @wildirisironbridge&nbsp;Transcript below&nbsp;Hello, and welcome to the very first Thursday, proper Thursday episode. Welcome, welcome, welcome. I'm really excited about this. So I have told you what it's about, but let me just briefly go over what the scenario is here. As I said to you, my little special episode last week, and my small brands that I was tired of seeing lots of examples of marketing that wouldn't necessarily work or worn as realistic to small business owners. And when I talk small business owners, I am one of those small business owners. Like there is a huge percentage of us who were there at that small business level. So I wanted to bring in amazing small business owners who are doing phenomenal things and not like the crazy, amazing stuff, but like just showing up and doing something and it's having an effect in their business. And also I wanted to bring in people who were doing things that I wanted to give you the confidence to do them as well. Now, at the time of me thinking about all this about feeling fed up about all these people going, Hey, I am seven figures in three minutes, blah, blah, blah, blah, blah, rubbish.&nbsp;Um, something else happened in my world and the two things together inspired me for this. So one that happened where I kept getting all these people irritating me. And the second thing that happened was an amazing member of my Academy did a Facebook live and basically blew my mind in terms of what she got and how she came across.&nbsp;That inspired me, that I had to bring her on. And there we go. Out of those two scenarios came this new Thursday episode. So today it is my absolute pleasure. So welcome Toria from mild Iris in Ironbridge. How are you doing Toria?&nbsp;Toria: Not too bad. Thank you. How are you?&nbsp;Teresa: I am really good. I'm very excited about this episode.&nbsp;I am super excited to hear what you did and what results you got. But first, let's start off by you sharing with my audience, who you are, what is it you do, and how you got to do the thing you do.&nbsp;Toria: So I opened Wild Iris boutique in Ironbridge last year, so July, 2019. Um, I've spent about 15 years in retail prior to that working for the big boys started on the shop floor as a sort of part-time job at U-day. Fell in love with sales,...

In today’s episode of the podcast, we are talking all things email. I talk to you about why it’s important to have an email list, using automation for your email list, the systems I recommend, and how to assign and use tags.KEY TAKEAWAYS COVERED IN THE PODCASTWe do not own our social media following and any of their information – your profile could be taken away at any point.Building your email list also gives you another way to contact your audience.Our audience does not see all of our content on social media.Your email list is one of your biggest assets in your business.People are interested in seeing more if they do join your list.Email lists are a numbers game – the more people you have on your list, the higher the amount of people converting to sales.View your email list as altogether – one list with everyone in.View your email list surrounding the person, rather than the action.You need a level of automation when getting people on your email list.Recommended systems to use - Convertkit, Active Campaign and KajabiA tag is a label – every time your subscribers do something, it automatically gives you a tag.Giving people a tag helps to see what people are interested in and how you can help them.Quality over quantity – filter out those who don’t open your emails.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…You own the information on your email list and nothing can take that away. So, if you don’t already have an email list, you should really start building one!HIGHLIGHTS YOU SIMPLY CAN’T MISSWhy is it important to build an email list? 02:25The basics of an email list 06:09Automation in email marketing 09:23Systems you can use for email marketing 11:51Assigning and using tags 13:04LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEWork with me - Become a 90 day member!Let me know what you think about my course idea on Instagram or via email.Convert KitActive CampaignKajabiMy launch checklistLeave me a review on iTunes

Today I have a special&nbsp;episode because I wanted to share something exciting coming to my podcast very soon!KEY TAKEAWAYS COVERED IN THE PODCASTThere is a lot out there at the moment that makes running an online business sound so easy and they only tell you about the good stuff – this is unrealistic and can make us feel like what we are doing is not good enough.I am all for people being successful, but you have to be understanding of when you first get going – it takes a lot of hard work.It’s not always about fame and money, it’s about understanding your business and what you want to achieve but also why you want to be successful.Monday podcasts are not going to change – they will still be interviews and individual episodes where I teach. On a Thursday, I’m adding another episode and I want to interview YOU!I am going to bring on small business owners to talk about the one marketing thing that had a result in their business.I want to focus on real, tangible things you can do in your business.I want to celebrate you, I want to bring you onto the podcast and I want my audience to hear from you!THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…If you are a small business owner and you would like to be interviewed on my podcast, I want to hear from you! Simply fill out the questionnaire in the link below and we will be in touch.HIGHLIGHTS YOU SIMPLY CAN’T MISSThe problem with the online world right now – 01:34My new podcast series – 07:01LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEWant to be on my podcast? If you are a small business owner, I want to hear from you!

In this week’s episode of the podcast, I have an interview with the lovely Adrian Salisbury aka The Video Guy. Adrian started as a photographer and then took his passion and skills to build an online business offering advice on video set up, photography, and using YouTube for your business. We talk all about Adrian’s career so far, taking your business online, why being on YouTube is a must for business owners, and how to keep showing up.KEY TAKEAWAYS COVERED IN THE PODCASTSometimes you have to let one side of your business decrease slightly so you have more time to start something different, like an online business.Video is so valuable in your business – you can show your audience so much more of you.You have to be consistent on YouTube and show up regularly.YouTube is an incredible shop window to position yourself in front of your audience.You have to keep practising with video to get it right.Don’t worry if your videos only get a handful of views – each time you do it you will be more confident.Think about what your audience will like to see, what pains do they have? Answer what they are struggling with.You can create videos in batches to help you be more consistent on YouTube.YouTube is a marathon, not a sprint.The suggested videos section of YouTube is a lot easier to get into than the first page of google.You can really connect with brands you are familiar with on YouTube.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Video is a very powerful tool when it comes to showing your audience who you are and more of your business, so make sure you are using it!HIGHLIGHTS YOU SIMPLY CAN’T MISSAn introduction to Adrian – 06:35Taking your business online – 10:55Adrian’s photography business – 14:30Marketing your business through video – 16:45Adrian’s ecamm academy – 24:45Working with family in business – 32:00Using YouTube for business – 40:10Should I be on YouTube? – 48:33LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEJoin the waitlist for my academy!Check out Adrian’s YouTube channelFollow Adrian on InstagramCheck out Adrian’s Academies!Want the transcript? click here!

This week’s podcast carries on from last week’s topic of creating content and staying consistent on social media. I talk all about Instagram and how I come up with my content for Instagram, as well as how to come up with engaging captions.&nbsp;KEY TAKEAWAYS COVERED IN THE PODCAST&nbsp;Instagram is more personal and aspirational so your content may be different on this platform.There are two places you can post on Instagram – your feed and your story.Instagram stories is great for showing more of the reality behind your brand – showing your personal side. It is also great for promoting what you are up to.Your Instagram feed is your highlight reel.Instagram is a great place to share more about you and your life, allowing people to see more of your family, home, and you.You can separate your content into different categories on Instagram.Choose categories that sum you up and also what your community will enjoy.When you know your categories, you can start to batch your content so you have a bank of images to use.Your Instagram captions should be helpful and informative.Give people a reason to respond to your Instagram posts. Ask a question or start a conversation.Make sure your caption explains who you are or what you do – it should tell your followers more about who you are.Think about the story you want to tell for each of your posts on Instagram.&nbsp;THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…&nbsp;You don’t have to post every single day to be consistent, you can decide on your own posting schedule and then stick to it.&nbsp;HIGHLIGHTS YOU SIMPLY CAN’T MISS&nbsp;Instagram content – 07:00Content categories on Instagram – 11:00Instagram captions that engage your audience – 24:52A quick recap – 30:10&nbsp;LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE&nbsp;Join the waitlist for my academy!Come over and follow me on Instagram&nbsp;Transcript below&nbsp;Hey there, how are you doing this week. Okay. Now we haven't had an interview for a couple of weeks and I'm afraid we're not having one this week either because I got so kind of, um, into the conversation about content creation and how I do it and what we do and all that sort of thing. And we've had some really good feedback from last week, from the episode that talks about general content creation and how I stay consistent that I wanted to talk to you about Instagram and how I do that, because as I mentioned to you last week, I do that a bit different. So that's the reason why I've chosen not to do an interview again this week, because I wanted to finish off that kind of story of where we were and helping you focus on Instagram this week. The alpha reason I haven't got an interview for you is because in all honesty, I've really struggled finding some right people and some good people to come on the podcast.Now, as you know, I get lots of requests, which is lovely when you've had a podcast. Now, as long as I have 140 something episodes, and I've had some pretty amazing people on it means that people come to you and go, "Can I come on your podcast?" But the truth is, I am so tired of having people come to me going, "I can help your business, help your audience, learn how to make a million dollars in five minutes."&nbsp;And I'm just like, no, I don't think so because I'm getting a little bit tired of these crazy claims that people are making in terms of online marketing and the online marketing space. Now I've given this a lot of thought over the last couple...

In this week’s podcast I talk about how I post content consistently on social media, post varied content, plan my content in advance, and how I manage my own social media platforms. I will also be sharing some content ideas and time-saving strategies for your own social media content and management.KEY TAKEAWAYS COVERED IN THE PODCASTIn an ideal world, you would create different content for each platform – but you don’t HAVE to do this as it may be unrealistic for you.It is better to have something go out than nothing at all.You do not have to be on every single platform – pick your favourites!Curated content is usually an image created in Canva or photoshop which can then be used on social media.The three main buckets of content are; entertain, educate and call to action.Come up with content categories you can group your content into – think about what you need to talk about for your business (eg. Testimonials, FAQs, Blog Posts, Products).Schedule each of your categories to be posted 2 or 3 times each week.Just because you have posted a piece of content 4 times, that doesn’t mean you can’t post it again – it is very rare someone will have seen it every time it has been posted.Decide on your publishing schedule – plan out your week with different content categories.Organic reach on social media is really low which means very few people will actually see every single piece of content you post.Make sure you have enough content in each of your categories and work out how often you want those categories to go out – this will create your structure.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Scheduling and planning your content in advance not only saves you time but also ensures you are consistent across your social media platforms in terms of posting and look.HIGHLIGHTS YOU SIMPLY CAN’T MISSManaging each social media platform – 04:32Creating content – 11:11Creating a specific look for your content – 19:04Using Agorapulse for your content – 20:20Creating a content structure – 28:49LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEJoin the waitlist for my academy!Get Agorapulse FREE for two monthsListen to my podcast episode about lead magnets&nbsp;Transcript below&nbsp;Hello and welcome to this week's episode of the podcast. How the devil are you? I hope you're having a great week. So it's really funny, actually I feel like I'm winding up for the end of the year already, which is insane because as I record this.&nbsp;It's literally coming towards the end of October. We have two whole months still to go. But I think one of the reasons I'm thinking this is because one I've just closed the cart on the Academy so and no one else can join. So I, haven't got to think about that at the moment. Um, two all the activities are planned out for the rest of the year in the Academy.&nbsp;So I know what's happening there. And three I'm organizing our one day event, which is all about planning for next year. So. I decided that this week I wouldn't give you an interview. I would kind of follow on from last week's episode. If you didn't catch it, it was all about the systems and tools I use in my business that helped me save time, save money, and make me generally more efficient.&nbsp;And I told you about loads of different tools, I told you about Kajabi. And I told you about Loom and I told you about Trello and loads of different...

In this week’s episode, I am going to be talking all about is the systems I use in my business, why I use them, how they save me time and why you may want to consider using those systems or something similar.KEY TAKEAWAYS COVERED IN THE PODCASTZapier is a system that gets one system to talk to another system and makes a task happen.Kajabi allows you to have everything all in one place and build automation.Agorapulse allows you to separate your content into lots of categories and reshare your content.I use captivate to host my podcast and adobe auditions to record.Systems such as Ecam, Live, Evernote, Zoom and Dropbox are great for webinars and Facebook lives.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Systems can really help you save time and build automation into your business so you can focus on other tasks!HIGHLIGHTS YOU SIMPLY CAN’T MISSThe system that does everything – Kajabi – 02:40Scheduling content – Agorapulse – 08:40Hosting a podcast – Captivate – 12:50Designing elements – Canva – 13:35Managing your team – Trello, Loom and Slack – 16:05Recording a podcast – Adobe Auditions 19:30Webinars &amp; Facebook lives – Ecamm Live – 19:40LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEJoin the waitlist for my academy!KajabiZapierAgorapulse – Get 2 months free!CaptivatePodcast with the owner of Captivate – Mark AsquithCanvaTrelloLoomSlackEcamm LiveDropboxEvernoteZoomWant the transcript – click here!

This week’s episode is an interview with the very lovely Nikki Rausch who is the CEO of Sales Maven – an organisation that is dedicated to selling. We talk all about the different ways you can sell in your business and the process you need to go through, without being pushy and salesy.&nbsp;KEY TAKEAWAYS COVERED IN THE PODCASTJust because we love what we do and we are good at it, doesn’t mean we are necessarily good at selling it.It is not your job to convince someone they need you, it is to make it easy for the people who need what you have to get it from you.You can be confident in what you sell but not feel confident in selling it.Sales isn’t something you do to someone, it’s something you do with someone.Think about selling as issuing invitations.You have to tell people about your product or service for them to buy it.Your job is to show up with integrity, show up and deliver, give people the best of you and then you have to release that attachment – it is up to them to then buy or not.Talk about what is possible for people and be honest about what they are going to have to do to get results.Create curiosity – plant seeds when you talk about what you do.Don’t assume people will not want to buy because they can’t afford it – you never know!Change “Let me know what you think” to “Would you like to go ahead and schedule this now?” – encourages answer.When you ask a question online, this can give you an opportunity to create curiosity.Talk about your prices as though you are telling them what time it is.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Stop worrying about what people will say and think, tell them what you offer, how much it is and then let them decide if it is for them.HIGHLIGHTS YOU SIMPLY CAN’T MISSAn introduction to Nikki – 09:20Selling your own service or product – 12:40The language of selling – 18:30The selling staircase and how to use it – 31:17How to sell online – 55:30LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODELast chance to join my academy!Check Nikki out!Transcript below&nbsp;Hello, and a really warm welcome to this week's episode of the podcast. How are you? Okay, I'm just going to jump straight in and start telling you stuff. So the first thing I need to tell you is that I am closing the doors to the Academy. Now I made this decision a little while back that basically I have a cart open scenario, which basically means you can join the Academy whenever you want.&nbsp;So it's constantly open. People can come and join at any point. And that's what had cart open scenario basically is. But I've decided to close the cart as of Sunday, the 25th of October. And no one will be able to join after that date. And the reason I've decided to close the cart is mainly because one, I don't want to feel like I'm selling all the time and two, because I have a very exciting online event that is going to be happening on November the 19th, I have to check the date on November the 19th in the group only available for Academy members. So there's a couple of things here. First, if you haven't been sat on the fence, I want you to jump straight off it and straight over to teresaheathwareing.com/academy. And I want you to join us there on that page.&nbsp;Now, what will happen when you join the Academy is you will get an email from me going, "yay this is brilliant." And then you will immediately get access to a few different things. The first thing you'll get access to is the actual Academy, and this is hosted on its own site.

In this week’s episode, I am going to be talking about finding your mentor in your business world and why you need one. We will also be covering how you can find the right mentor for you and what they can do for you.KEY TAKEAWAYS COVERED IN THE PODCASTA mentor can be someone who doesn’t even know they are your mentor.A mentor is someone you can look at and help to guide you, giving you that encouragement and hope that you need to grow your business.A mentor should be someone who is a few steps ahead of you so you can aspire to that – they are a good example for you.A mentor should also have similar values to you that resonate with you.Your mentor should make you think – “This is possible”.Your mentor may change throughout your career as you grow and change.Follow people and watch their content to see if you resonate with them and feel inspired by them.Consume content and you may even want to invest in training, program or memberships to get closer to people who inspire you.If someone’s free content helps you, take it to the next level and invest – you never know where it could take your business.You don’t have to join memberships or buy courses, but it may really help.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…If you like what someone does and how they do it, join their online program or membership so you can get even more from them.HIGHLIGHTS YOU SIMPLY CAN’T MISSSome exciting updates – 00:52What is a mentor? – 09:14How to find a mentor – 23:40LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEFREE training – 5 easy steps to market your business without feeling confused or overwhelmed.Join my academy!Want the transcript – click here

In this week’s podcast, I have the lovely Jamie Cross who is a wife, mother of four small boys as well as one on the way, and an 8 figure entrepreneur who runs an organic skincare company – MIG Living and an international movement – the HER effect. We talk all about how Jamie grew her business from the bottom to the top and the story of how Jamie’s business plan came to her.KEY TAKEAWAYS COVERED IN THE PODCASTA successful business is built on solving problems for people.It takes a long time to get your product/service right, it is not just an overnight process.You may have to go back to the drawing board numerous times before you perfect your product.Listen to feedback and what your customers say to make sure your product is right.You have to keep going and push through the hard parts.It is important to know which phase of your business you are at.Understand who you are and what you stand for in your brand.You have to know who your target customer is so you can speak to them through your marketing and online presence.You don’t have to have amazing packaging/website/labels/logo when you first start out, it is a process.Your fortune is in your follow up – repeat purchases are very profitable.In order to get yourself out of your business, you’re going to need to hire.It takes a lot of work to run a successful business.You have to learn, develop and change through your life to progress.Action creates clarity and action cures fear.If results don’t happen, take it as a learning opportunity.You may fail at first, it is natural.Look at which areas are draining you as an entrepreneur – those are things you want to eliminate.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Being a business owner is hard, it takes a lot of work and you have to be patient, but it will all be worth it.HIGHLIGHTS YOU SIMPLY CAN’T MISSAn introduction to Jamie – 08:09Following your business dream – 11:20Starting a business – 15:53Buying patterns of customers – 26:40Replacing yourself in your business – 28:18Believing in yourself as an entrepreneur – 35:52Hitting 8 figures in business – 38:40Growing and running a successful business – 44:35LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODESign up for my FREE training – How to successfully market your small business.Check out MIG LivingTranscript below&nbsp;Teresa: Well, hello there and welcome to this week's episode of the podcast. As always I am your host Teresa Heath-Wareing. I used to say that a lot at the beginning, and I didn't say it it's all now, which is funny because surely there's people that are new to the podcast.&nbsp;Maybe they don't know that I'm the host. Anyway, if that was you, you do now know I'm the host one odd way to start my podcast. But if you are a regular listener you know that you could just be expecting anything, I feel like I wing this most of the time, which I think we do in life. Generally, if I'm honest, I had a call with one of my 90 day people and she was talking about the factors, you know, I don't really know what I'm doing. And I said, I don't know any of us, really do. We just do the best job that we can at winging it. So, uh, yeah, that was a bit of nod start but anyway, how are things, how are you doing? So this week I've got an interview...

This week’s podcast is all about pricing. I will be talking about the practical side and the emotional/mindset side. I really hope these points will help you if you are struggling with setting your prices or want to increase them.KEY TAKEAWAYS COVERED IN THE PODCASTIt is good to look at what the industry average is but you can go higher if you are more experienced or lower if you feel someone is charging too much.See what your competitors are doing – this will help you judge where you need to be.Think about what makes you different and why people will come to you.What can you offer that your competitors don’t have?As your credibility grows, your prices should increase.You can grow your credibility by getting in front of other people’s audiences.Investing in yourself with time and money builds on your experience and confidence in charging more.People perceive that the higher the price, the better the quality, so you need to charge enough for your product/service otherwise they may go elsewhere.You need a significant price difference for each service level you offer so it makes sense to the customer.Reward loyalty with existing customers – you don’t have to change their prices.Putting your prices up is as simple as changing a figure on your website or price list – remove the emotion from it.Not everyone will be able to afford your prices, but that’s okay, there will be others who will.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Don’t undercharge yourself for what you do, have confidence and go and charge a bit more!HIGHLIGHTS YOU SIMPLY CAN’T MISSLooking at your competitors pricing – 07:07Gauging your pricing based on credibility – 09:10Have confidence in your pricing – 15:55Pricing structures – 19:00Putting your prices up – 22:05LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEJoin my Instagram challenge in the academy!Getting yourself in front of other people’s audiences podcastTranscript below&nbsp;Hello and a really warm welcome to this week's episode of the podcast. How the devil are you? I am good. I've had a busy week and I'm still trying to catch up. Isn't it funny? Like when you, when you get out of a habit of doing something, the work it takes to get you back into that habit.&nbsp;So obviously if you listen to the podcast, regularly, you know, that, you know, a few months back, I had really tricky few months with my mum passing away and, um, I was in hospital. I had an operation, emergency operation. Anyway, and all that had a huge impact on how far ahead I was with my content. So normally I like to batch, normally I like to be ahead and obviously because of everything that went on, I couldn't.&nbsp;So. I got not behind. I've always managed to produce the podcast and have it out for the right day. However, I normally liked to be much more ahead of time and I haven't been, so that's really bothered me, but it's taking so much work to get back into that habit of basically making sure I am really ahead.&nbsp;So my team are doing an amazing job of keeping up with me in the sense of, I might be a little bit late passing everything over to them and they work super fascinated, which is amazing. But yeah, I'm hoping to get back into it, but it is interesting isn't it? But it just. It's so tricky to get back into that good habit.&nbsp;The other thing I need to get back into the habit of is knowing what content I'm putting out....

In this week’s podcast episode I’m speaking to the lovely Jennifer Spivak who is the CEO and founder of an all-female Facebook and Instagram Advertising agency, working with women entrepreneurs to make more money and smash the patriarchy! We talk all about why Jennifer does what she does, ad funnels, building connections with your audience and setting boundaries in your business.KEY TAKEAWAYS COVERED IN THE PODCASTDon’t get too creative with your ads, keep it simple.Send cold audiences to a sales page with all the information they will need.Price qualify to eliminate people who are not your target audience.Tell people who you are and what you do, don’t make it too salesy.It’s okay to put people off your service if they are not the right match for you.Don’t be afraid to have boundaries with your lead generation.Decide what your non-negotiables are - You are the business owner, it is your business.Show your potential customers your credibility, your personality and also your vulnerability.Talk about your story and the lessons you have learnt along the way – relatable to others.We need to build connections.Remarketing to a small audience isn’t too expensive.You don’t have to add value every time you post, you can also talk about you and what you do.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Ads don’t always have to be salesy, give your audience an insight into who they are buying from and show off your personality, because no one else is you!HIGHLIGHTS YOU SIMPLY CAN’T MISSAn Introduction to Jennifer – 10:27Support for domestic violence – 16:20Ad funnels explained – 25:00Setting boundaries in your business – 32:45Email marketing to a cold audience – 44:15Remarketing – 58:50Example ad content – 01:04:40LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEJoin my mailing listCheck Jennifer out!Transcript Below&nbsp;Teresa:&nbsp;Hello and welcome to this week's episode of the podcast. How are you doing this week? So I'm jumping straight in. I've got a great guest for you today. You know, one of the things I love about doing the podcast is that I get to learn from people and I particularly like it when it's a subject or it's a conversation, where I don't know, or it's different to how I think, or I learned something new because it's just really nice to have that opportunity to be the stupid person in the room, asking the questions and really kind of getting something new. So I love it. Now when I saw, or when I was approached, I should say for today's podcast guest, I,&nbsp;I looked at what she was saying, and I looked at what she wanted to talk about, and it kind of, uh, I don't want to go as far as they triggered me cause it wasn't that bad, but it did make me go, "Oh, okay". Because her leading title was "Why you don't need lead magnets." Right. And if you listened to this podcast regularly you know, I am a big fan of a lead magnet. So I was like, you know, almost just a little bit defensive a little bit, like, "Come on then what, what you say in what's this about then?" And I decided that I needed to interview her. I needed to have a conversation with her and find out what her strategy was and why she did it.&nbsp;And also like. As the interview went on, other things kept coming up when it was almost like take everything I've ever told you and turn it on its head. Like seriously. It was kind of crazy. Brilliant, amazing, funny, like all at once. So. Obviously we have particular strategies for doing things, and I have the kind of

In this week’s episode, I am going to be talking about getting in front of other people’s audiences to help build you, your business, your profile, your personal brand, and your social media. This is a particularly good strategy for small business owners as you are the face of your brand. We will be covering how you can do this, why you should do it, examples of what you can do, and getting over the fear of approaching someone else.KEY TAKEAWAYS COVERED IN THE PODCASTGrowing a business is a numbers game – you need to get more people to know who you are and look at what you do.The more people that know about you, the more potential customers.If you can get in front of someone else’s audience, you can promote who you are and what you do.You can help other people serve their audience through your expertise.This is a collaboration so you add value to them and their audience in return for exposure to their audience.Examples of ways you can get in front of people’s audiences: Podcasts, guest blogging, videos, vlogs, online events, networking groups, workshops, takeovers, and interviews.Don’t let the dear of someone say no put you off from approaching people – the worst thing that can happen is that they say no!If someone says no, ask for feedback.Set your goal as being a number of people you approach instead of the number of yes’s you get.Make a commitment every month to ask X amount of people.Try to pick people who serve the same audience you serve.Make sure you can add value to their audience – it has to be a good fit.Do your homework before approaching someone.Don’t let the size of someone’s audience put you off asking.Prepare a bio and headshot to send when they say yes.Have a good call to action such as social pages, lead magnets, podcast or website – think about where you are sending them.Promote all guest appearances on your own social media – this shows a lot to future people you work with.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…It will take time, you may get some rejections, but the more you do it, the more it will happen!HIGHLIGHTS YOU SIMPLY CAN’T MISSWhy it is important to get in front of other people’s audiences – 04:51Ways to get in front of other people’s audiences – 07:40Getting over the fear – 09:57The process – 17:46LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEMy 90 Day ProgrammeApply to be on my podcastDM me on InstagramWant the transcript –&nbsp;click here

In this week’s episode, I have the lovely Amanda Jane Daley who is a leading business mentor for health coaches worldwide. We talk about how Amanda excelled her business in 12 months, why money mindset is so important and using Instagram to grow your business.KEY TAKEAWAYS COVERED IN THE PODCASTThe more you put into your business, the more you get out.Sometimes it takes 2-3 years of learning before you start to see any difference.Deciding you are going to do something and just doing it will get you results.You have to have the confidence to invest in coaching, mentoring, your team and Facebook ads to get better results.Money mindset is what we believe around money.Every time you expand your view, ask yourself – is this true?An Olympic athlete doesn’t just wake up and win an Olympic Gold medal – they have to put the hard work in that no one sees.Money comes for a purpose.You can use Instagram to really tell a story and show your audience your journey.You need to tell people what you do and what you sell often on Instagram.Use Instagram to start conversations and build genuine connections.Make sure you are using Instagram DMs to speak directly with your audience and build relationships.You can reach anyone on Instagram, you can get to know people and build partnerships.Sharing other people’s posts on Instagram is a great opportunity to get in front of other people’s audiences.Tag other accounts on your Instagram stories and posts to gain exposure to potential new clients.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…If you are serious about growing your business, don’t just think about all the things you need to do, start doing them! Until you start to action these tasks, you won’t see any results.HIGHLIGHTS YOU SIMPLY CAN’T MISSAn Introduction to Amanda – 09:50Going from $35,000 to $330,000 in a year – 17:23Money Mindset – 29:10Using Instagram to grow your online business – 39:153 mistakes people make on Instagram – 41:08LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEMy 90 Day ProgrammeAmanda Jane Daley WebsiteAmanda’s Challenge?Amanda’s Money Mindset Book List:Love Money, Money Loves You – Sarah McCrumThe Game of Life &amp; How to Play It – Florence Scovel-ShinnThe Science of Getting Rich – Wallace WattlesThink Grow Rich – Napoleon HillThe Spiritual Guide to Attracting Prosperity – Carolyn BoyesHow to be Wildly Wealthy Fast – Sandy ForesterLeveraging the Universe – Mike DooleyThe Law of Divine Compensation – Marianne WilliamsonWorthy: Boost Your Self-Worth to Grow Your Net Worth – Nancy LevinSuper Rich – Russell SimmonsSecrets of the Millionaire Minds – T. Harv EkerWant the transcript –&nbsp;click here

This week’s episode is all about getting stuff done! I will be sharing with you planning, productivity and getting into a routine so that you work more efficiently and get more done!KEY TAKEAWAYS COVERED IN THE PODCASTNot every tool or technique will work for you, you have to find which one suits you best.Having a routine to your day really helps in terms of productivity.It is good to review your previous week so you can see what you achieved and what you can improve.The best thing to do is to be honest with yourself and hold yourself accountable.Be realistic about what you can achieve in your week, considering how much time you actually have.Planning your week ahead will help you to set realistic goals.Set your intentions for the day when you wake up.Try to think about your long term goals and envisage them.Journaling is great for thinking about how you feel and looking at it in a different way.A morning ritual is something you do before starting work.Try to plan out your day in 30 minute or hourly slots – be realistic.One touch process – if you pick something up, you don’t put it down until you have dealt with it.Try to put your phone on silent and be strict with yourself so you don’t get distracted.Batch your content so you are focused on one thing at a time – your headspace will work better.Start your next day’s “to do” list the day before.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…It does feel as though the majority of this year has been a little written off, but that doesn’t mean we have to write off the next few months. We just need to get back on it, get focused again and get this work done!HIGHLIGHTS YOU SIMPLY CAN’T MISSGetting ready for the week ahead – 07:25Setting your big 3 goals for the week – 11:57Planning your day – 15:16LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODEMichael HyattMichael Hyatt’s Full Focus Planner5am Club BookMiracle Morning BookMorning Routine PodcastMary Hyatt YouTube for MeditationWant the transcript – click here!

In this week’s episode I have the very lovely Ben Bellamy. Ben is a WordPress website creator who designs creative and modern websites for entrepreneurs. We talk all about websites, the key things you might be missing out on and how to convert prospects to customers.KEY TAKEAWAYS COVERED IN THE PODCASTYour website is your digital shop front.Don’t just rely on social media for your business, you need to utilise your website too.By having a website, you can attract customers from Google.Every service you offer should have a sales page – by the time someone reaches the end of that page, they should want to buy.Writing about ourselves is difficult, so it may be worth hiring a copywriter.Before working with a website creator, try to collate all the content so they can understand what you want to include on your website.Your website needs to incorporate your target customer, as well as you and your brand.Your website imagery is so important – work with a brand photographer that will represent you and hit your target audience.Give your audience a free opt in to grow your mailing list – share on your website to promote them.Add your awards, badges and social proof to your website – this builds trust.Make sure you include some testimonials on your website – this increases trust and customer belief in you.Website speed is SO important – it needs to be as fast as you can make it. Reduce file sizes of images and don’t use too many plugins.Show examples of your work on your website – give customers an idea of the amazing stuff you have done.Link to valuable resources on your website – shout about all the amazing tools you use and recommend – this shows that you know what you are talking about.‘About’ pages on websites are one of the most visited – make sure yours has photos of you and it is personal.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…It is so important to not just rely on social media for your business, you need a website where you can talk about you, your brand and attract those all important customers.HIGHLIGHTS YOU SIMPLY CAN'T MISSAn introduction to Ben 09:02Do I need a website? 09:37Brand disconnect 12:28The process of working with a website creator 18:35Working with WordPress 29:20Benefits of hiring a website creator 30:12The 90 day programme – Ben’s experience 39:05Website tips for converting your audience to customers 42:58LINKS TO RESOURCES MENTIONED IN TODAYS EPISODEReview my podcastBen’s WebsiteWinning website formula that converts your audience in to customers download90 Day Full Focus AcademyMy Brand New Website!Elementor ProSales Page DownloadTranscript below&nbsp;Hello and welcome to this week's episode of the podcast. How are you doing on this very fine day? You know what you think at episode 132, having done this once or twice before that I would have the intro. So totally so not now, but I totally don't. Every time I start, this is about the fourth attempt I've made at doing this intro because it's really weird, but I hate doing that first bit. And then once I start and start...

In this week’s episode I want to talk to you about outsourcing and bringing on a virtual assistant. I’m going to tell you all the benefits of bringing on a virtual assistant, and how it will actually make you more money.KEY TAKEAWAYS COVERED IN THE PODCASTIf you are doing a task in your business more than twice, you shouldn’t be doing it.Every time you are doing a task that you don’t have to do in your business, you are paying your hourly rate.If a task is not your zone of genius or it is a process, you don’t have to do it!You do not have to do everything in your business.In the UK, you can expect to pay anything from £25-£40 per hour for a VA depending on experience. In the Philippines, you can expect to pay between $5-$15 per hour.You don’t have to have a full time VA, they can do as many hours as you need.VAs can get things done so much quicker than you can.Different people can do different things, no one can do absolutely everything.You have to make sure you are managing your team and giving them enough work to do.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…You do not have to do EVERYTHING in your business, you can outsource it. Whilst they are doing those tasks, you can focus on the things that only you can do.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat is a virtual assistant? 05:00You do not have to do everything! 05:35My VA experience 12:00Hiring a Filipino VA 13:42The cost of hiring a VA 19:20Working with a VA 23:56LINKS TO RESOURCES MENTIONED IN TODAYS EPISODEBen Bellamy&nbsp;Katie Podcast EpisodePhilippines Online JobsSlackLoomTranscript below&nbsp;Hi and welcome to this week's episode of the podcast. How are you doing? So I just want you to pitch it for a second. I'm sat in my office, windows open. I've got a fan that blaring at my feet. I'm hoping you can't hear that too much. And I'm slowly melting. Now I am really not one to complain about the weather, but I just really struggle when it's humid. I love the heat. I don't like sitting in my office melting and slowly my makeup falling off my face because it's so warm. So that's where I am today. Recording this podcast episode. And I'm recording it late again. The team are so very kind and gracious to me because obviously these last few weeks have been somewhat crazy and hectic, and I am still only just getting back into the swing of things. But the other thing that's happened is obviously when mum was poorly and died and obviously I'm seeing my dad an awful lot, make sure he's okay. I was basically putting everything on hold. So there was calls. I should have done interviews. I should have done me being interviewed and all these various things. And now of course, I've pushed them all back and they're all in my diary at once. So my days, are crazy busy as well as I've literally just come back from seeing my dad just to make sure he's all good. So it has been a little bit of a busy few weeks, but I'm hoping now to get ahead, which would be good. However, during this crazy time, something kind of cool has finished. A project has finished for us here. And that is my new website. Now I am a huge advocate of you still having a website it's still really, really important. And next week, we've got an interview where we talk about websites and we talk about some of the things...

This week’s episode I have an interview with the lovely Sonia Thompson who is a customer experience strategist and consultant and CEO of Thompson Media Group. We are going to be talking all about the Black Lives Matter movement and how we can ensure we are doing everything we can in our business marketing to be inclusive.&nbsp;&nbsp;KEY TAKEAWAYS COVERED IN THE PODCASTAs much as we focus on speaking to the right person, we also need to make sure we are not putting anyone off as well.Ask yourself: Am I being inclusive to everyone this is suitable for?You can’t serve everyone, but you need to be intentional about who you want to serve and who you don’t.Create an inclusive environment where customers who do have special requirements don’t feel they have to ask and stand out.It is sometimes worse to not say anything or acknowledge something is happening.It is better to be the business that acknowledges something is going on, that the one that says nothing.If you make a statement, it needs to relate to your value and how your business operates. You need to really truly believe in what you are saying.It’s ok if you haven’t got it right in the past, just acknowledge this and how you are going to move forward.It is important to have conversations with people if you don’t understand something due to never experiencing it.Diversify your circle of influence – Make sure the voices you are listening to are all different to give you a broader view of the world.Re-evaluate your customer avatar – If you limit and define your avatar, you could be leaving out a big group of people who may have the same pain points and needs.Commit to representation – Your customers need to see themselves and who they aspire to be in your marketing and business.Make cultural intelligence a priority – If you don’t have an understanding or appreciation for other cultures, it can be very easy to say the wrong thing and potentially offend.Take an audit of your customer experience – Go through your customer journey and think about the signals you want to send out.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…It is better to try and potentially get it wrong, rather than say nothing at all. This isn’t just for now, this is an ongoing problem that needs to be addressed and things need to change.HIGHLIGHTS YOU SIMPLY CAN'T MISSAn Introduction to Sonia – 07:01Being Inclusive in Marketing – 10:22The Inclusivity Spectrum – 14:20Mistakes We Can Learn From – 19:205 Steps to a More Inclusive Business – 27:50LINKS TO RESOURCES MENTIONED IN TODAYS EPISODESonia's siteLinkedInFreebieTranscript below&nbsp;Hello and welcome back to this week's episode of the podcast. How are you doing? So thank you so much, firstly, for all the lovely comments and DMs and things after last week's episode, it was a slightly odd episode. Uh, I am very happy to say that I am much more on the mend and have enjoyed being back in the swing of things of work, which is lovely. And I know it seems like, I dunno, is it sad or is it, you know, not good for me? And people will be like, "Oh, you should be resting." But the fact is I love work. It makes me truly happy. So actually I am more than happy to be back. I'm more than happy to be sat at my desk, which I enjoy very much. Maybe I should get a hobby. Um, anyway, this week we have great episode and I don't mind telling you that I was a bit nervous about doing this episode. So obviously...

This week’s episode is a little different to usual. I wanted to give you all a little update on what has been going on and some of the lessons I have taken from this situation. It is only a short one this week but I am going to rest up and be back next week.&nbsp;KEY TAKEAWAYS COVERED IN THE PODCASTAt some point in our lives, we will all have things happen that are beyond our control and we have to deal with, and it’s ok to stop and take in what has happened.Sometimes we have to listen to our bodies and rest when we need to take time off.Your health should be a priority.When something bad happens, the only thing we can do is change how we react to it.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…Life sometimes throws things your way that you can’t control, and unfortunately we all have to go through hard times and things that feel very unfair in our lives. The important thing is to remember that it is ok to take a break and listen to your body, your health has to be a priority and everyone will understand.HIGHLIGHTS YOU SIMPLY CAN'T MISSWhat’s been going on? 01:06Dealing with bad situations 04:03A lesson to takeaway 06:58Transcript below&nbsp;Welcome to this week's episode of the podcast. Now I need to warn you straight off. This is probably going to be the shortest ever episode that I've done. But when I started this podcast, I made a commitment to show up in your ears every single week, regardless of what had happened, regardless of how much work I have on. Because when you create content for people, when you want to help people through content, that's what you do. You make a commitment and you show up.&nbsp;What’s been going on?&nbsp;So when life gets a little bit busy and a little bit in the way, sometimes that can be a really tricky thing to do. And honestly, to say that life has got in the way over these past couple of weeks is a little bit of an understatement. So to kind of frame this, I, I wrote an email a couple of days ago to someone cause I had to rearrange something.I'd made a commitment to record for inbound. I'm speaking at inbound this year and they'd had a delay from me anyway, getting the stuff from me cause because of stuff I'm going to talk about in a sec, but they'd already had this one delay and then I've been booked into record my, my session. And I had to email them and basically say, I'm so sorry, but something else has happened. And as I wrote the email for the first time in forever, I felt like I was one of those kids at school who was just making stuff up and you're like, Oh yeah, you couldn't get your homework in because of what reason now? Oh, whatever. Yeah. I believe you. Because honestly these last few weeks in my life it's felt like that a little bit. So these are all personal reasons and maybe this episode might be a little bit too much information. So I hope not.But I mentioned last week that my mum had passed away. So about five, six weeks ago, we were given the diagnosis that she had got terminal cancer and completely out of nowhere, she just got poorly and passed away, which was a awful and you know, obviously kind of life changing experience. And then about a week into her, once she passed, we were helping my dad and, and running around and doing everything. And my sister and I. I'm one of three sisters, but my, my sister and I are probably both Enneagram threes and we jump into action and we've been doing all the organising and sorting everything out for the funeral and, and organising everything. And about a week into doing that, I then felt really unwell on Sunday night. And I'm recording this on Thursday right before you're listening on the Monday.Um, so I'm really up against it, but it felt really weird on Sunday night. Anyway, got a very long

This week’s episode is an interview with the very lovely Sarajane Case who is an expert in all things enneagram. We talk all about what the enneagram is and why it’s good to know which type you are, as well as the different enneagram types and identifying yourself.KEY TAKEAWAYS COVERED IN THE PODCASTThe Enneagram is a personality typing tool that is self-guided and it is motivations based so we can understand why we operate the way we do.Types of Enneagram: Type 1 – The Perfectionist/Performer, Type 2 – The Helper, Type 3 – The Achiever, Type 4 – The Individualist/Romantic, Type 5 – The Investigator, Type 6 – The Royalist, Type 7 – The Enthusiast, Type 8 – The Challenger and Type 9 – The Peace Maker.The Enneagram diagram is a circle with 9 numbers all the way around, then there are wings either side of your chosen type which you lean towards one more than the other.We need to get to the root of what we need and understand what it is that we are craving.Enneagrams give us the information of what patterns we tend to repeat over and over again.By identifying your enneagram type, it helps to get to the root of what is holding you back and get to our growth pattern faster.It is important to understand that not everyone thinks the same as you and motivated by the same things you are.You don’t have to be your Enneagram identity all the time.You have to learn to create space between your thoughts and your reactions.The Enneagram is a map that gives us information, we can add the tools we need to work with it.You need to enjoy the journey and the process, rather than completely focusing on the accomplishment.There are many factors in the Enneagram, so every person is going to show up differently to another.There are 3 subtypes to every Enneagram number: One to One, Self-Preservation and Social. They are what you think you need to do to survive.Most people when they read their type feel embarrassed or as though they have done something wrong.We need to have compassion with ourselves and what we have learnt through life.We have to remember the best of you sometimes gets held back, and that’s okay.Everyone in our life is getting the overflow of how we talk to ourselves, so if we allow ourselves to rest, we can allow others to rest.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…The enneagram is a great way to identify what motivates us and why we react certain ways to certain things, it is a tool we can use to understand the root of what we need. But, it is important to remember that we are not defined by our number and we must be compassionate with ourselves and others.HIGHLIGHTS YOU SIMPLY CAN'T MISSAn Introduction to Sarajane 08:00What is an Enneagram? 10:30The Different Types of Enneagram 12:40The Benefits of Identifying your Enneagram Type 15:05The Meaning behind Enneagram 3 18:51How to Use Your Enneagram 27:20Enneagram Connections 32:00Enneagram Subtypes 33:20You Are Not Your Number 39:15Where Does Your Enneagram Come From? 41:03Sarajane’s Book 48:00Managing a Large Instagram Account 49:35LINKS TO RESOURCES MENTIONED IN TODAYS EPISODEEnneagram QuestionnaireSarajane Links – Instagram – InstagramBookTranscript...

In this week’s episode, we are going to be talking all about launching an online product. Due to what we have all experienced in the world lately, lots of people are starting to think about how they could take their business more online, which means you can work anywhere, at any time. I want to help you by giving you all the tips I have learnt from having an online business and the things you need to do to get started.&nbsp;KEY TAKEAWAYS COVERED IN THE PODCASTThe knowledge industry is anyone who can teach or serve from the topic they know and understand.Online products in the knowledge industry include; masterminds, coaching programmes, memberships and courses.If you sell a product right now, can you now teach it?The knowledge industry has opened up and we can now learn anything from anywhere.There is huge potential for you to earn money from selling what you know.No matter what you offer, it needs to be transformative.Understand who your ideal customer is and who would need support, so you know who you are talking to.There are many ways to deliver an online product and you may need to use some third party websites/platforms.Don’t try and do too much – we are all sort on time so too much content isn’t always the best way.Breakdown how your product or service comes together so you are clear on what your customers/members actually get.Look at who else is offering a similar product or service to you – do not get disheartened by this, just use it as research.Don’t take one person’s word for it – ask lots of people for their opinion.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…This is not a “get rich quick” option. Creating and selling your online product takes a lot of work and there are lots of things to think about, but it is so worth it.HIGHLIGHTS YOU SIMPLY CAN'T MISSOnline Products in the Knowledge Industry 04:30Can You Teach Your Product or Service? 05:21What Transformation Can You Offer? 07:37Who is Your Ideal Customer? 09:49How Are You Going To Deliver Your Online Product? 11:44Research 18:19Transcript below&nbsp;Hello, and a very warm welcome to this week's episode of the podcast. How are you doing? Thank you. Thank you. Thank you for joining me as always as I'm recording these episodes.&nbsp;Cause I'm doing I'm batching some episodes at the moment. I've just had a lovely message into my inbox saying how much someone loves the podcast. And honestly, it makes my day. It literally makes every single thing I do worth it because I just love the thought that you're out there listening to this right now and you're getting something from it.&nbsp;So if you're sat there and you've never DM me, or you've never tagged me into an Instastory, or if you've never gone and reviewed the podcast, then I urge you, please, please do so I really, really do appreciate it. Okay. So today's episode, we're going to be talking about launching an online product, and there's a couple of reasons why I want to talk about this.&nbsp;One of the main ones is because obviously while I'm recording this, we are still in some elements of lockdown. And, uh, the pandemic is still very much around. And obviously that has had a massive, massive difference to our lives and our businesses. And during the lockdown, you might have really quickly jumped into action and taken elements of your business online.&nbsp;You might have followed and not done anything with the business and the business that you run today that you've reopened hopefully by now, if you've had to fill out or if you have to close, if it's physical shop, you might be looking at, okay, "What if this happens again? How am I going to protect myself from this...

In this week’s podcast I have an interview with the very lovely Matt Johnson, who is an agency founder, podcaster and author of the book called “Micro Famous”. We talk all about not needing loads and loads of followers in order to be successful, using a niche and understanding who your customer is.KEY TAKEAWAYS COVERED IN THE PODCASTAttention spans are getting shorter – having something in your ear like a podcast whilst you are doing something else works really well.You don’t have to have big numbers on social media to be successful.Micro famous is being famously influential to the right people.You have to decide what you really want – is it about fame?More content does not equal more sales.The algorithms have put a barrier between content creators and customers so we have to focus on engaging content.The three stages of influence – Get Seen, Get Noticed, Get Known.The aim is to get linked to the problem you solve.Become known for something but only to the people you want to serve – this is easier and faster.Ways of finding your niche – Create a new one or speak to an existing one.Find what people are right from you and create content that speaks to them.If you don’t know how you have got somewhere, you won’t be able to go back and fix it.You can’t count on authenticity to grow your business but you can still show up and be authentic.Not all forms of visibility are congruent with your expertise.Podcasts are brilliant if you sell ideas because your audience can listen and engage with you for a long time.Podcasts are also really good if you prefer talking to writing.Podcasting creates demand because you can take your audience on a journey – you are their leader.Appearing on other podcasts helps to reach new people who are looking for solutions.Reach out to other podcasters and pitch yourself.THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…&nbsp;Find a podcast you can pitch yourself on and just go for it! If you have never done it before, you may be surprised how much you enjoy it and the potential growth to your business.&nbsp;HIGHLIGHTS YOU SIMPLY CAN'T MISSAn introduction to Matt Johnson 08:02Why Podcasting 11:35Micro Famous – The Book 16:02The Numbers Game 19:20How to Build Your Influence 26:05Finding Your Niche 29:25Being Authentic 32:18TikTok for Business 35:51The Power of Podcasting 42:50How to Get on Other Podcasts 46:30Transcript below&nbsp;Hey there and welcome to this week’s episode of the podcast. How are you doing? I hate starting the podcast, honestly. Like I try and find something different to say every time and I can’t, it’s really irritating and I feel like it must be irritating for you to hear me start the same way.&nbsp;So, yeah. Sorry about maybe that’s how I should start it every time. I just like saying I hate having to start the podcast. Anyway, let me go back to being professional. But it is tough. And if you do a podcast, let me know. I think it’s hard to try and think of something different to say. Anyway, I am batching episodes today.&nbsp;I’ve been really bad recently, and I don’t mind admitting to you that my head has not been in like a great space in terms of getting work done, because I think we all go through this at times and there’s been so much going on in the world. And I think you have talked about it in a couple of episodes back that I was struggling a bit. But I’m giving myself a serious kick up the backside. And today I am batching three episodes all in one go because then, one I get into the flow of it. It works quicker. It happens easier and ideas do flow. When you...