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Kendra Perry | Health Business Mentor
Welcome to the Wealthy Coach Podcast where established coaches, practitioners and professionals learn to become wealthy AF in business, in mindset, in clients, and in life! Kendra Perry, FDN-P, is a former Functional Health Coach turned online business strategist for established health & wellness practitioners. She is on a mission to help you a build freedom-based business and transform the health of the planet. In her weekly episodes, Kendra provides business strategy, tips, mindset hacks, and personal development gems to grow a virtual practice that gives you financial freedom while changing lives!
255: Build a Simple Yet Effective Opt-in Page
In this episode of the Wealthy Coach Podcast, Kendra Perry breaks down the essentials of crafting high-converting opt-in pages to grow your email list with qualified leads.She highlights common mistakes, like cluttered designs and unclear messaging, and shares a simple formula for success: an attention-grabbing headline, clear subtext, a clean opt-in form, and compelling visuals.Kendra also stresses the importance of mobile optimization and provides tips for tracking performance, offering benchmarks for views and conversion rates to help refine your strategy. In this episode:Common issues of ineffective opt-in pagesIneffective opt-in pagesCommon Mistakes in opt-in pagesAnalyzing opt-in page performanceTesting elements of your opt-in pageConsidering your audience fit and offer appeal Resources mentioned:Attract & Convert Freebie Funnel Pack (48-hour flash sale)My graphic designer: https://www.upwork.com/fl/~0191d712890cf5862a?mp_source=shareLeave the podcast a 5-star review: https://ratethispodcast.com/wealthyGrab my Black Friday Deal: The Attract & Convert Freebie Funnel Pack before it goes away on November 27th @ 9am PST !
23:3025/11/2024
254: 5 Critical Questions to Ask After a Failed Launch
In this episode, Kendra reflects on lessons from her return to business after maternity leave, diving into why launches fail and how to overcome setbacks.She outlines five key questions to evaluate launch performance, emphasizing the importance of having at least 500 qualified email leads and consistently growing your list by 200 subscribers monthly.Kendra also stresses the value of clear messaging, frequent promotional emails, and aligning offers with your audience’s needs. Plus, she teases upcoming tools like her "Attract and Convert Funnel Freebie Pack" and Black Friday deals.In this episode:Discussing failed launches and their implicationsFive critical questions to ask after a failed launchNeed for qualified leads aligned with your nicheImportance of continually growing email list (200+ subscribers/month)Sending enough promotional emails during launchImportance of clear and compelling offer messagingCommon issues: insufficient leads, unqualified leads, poor messaging Resources mentioned:Join our business newsletter to get notified about the Attract & Convert Freebie Funnel Pack. Leave the podcast a 5-star review: https://ratethispodcast.com/wealthyRegister for the Group Program Builder's Lab: https://kendraperry.net/lab
30:1818/11/2024
253: Postpartum, Sleep Training & Back to Work
In this episode, Kendra shares her journey of balancing new motherhood, and balancing postpartum life with managing a business. She opens up about the challenges and joys of raising her baby, especially the impact of sleep on both her baby’s and her own mental well-being.Kendra details her experience with sleep training, using the Little Ones program, and explains how she’s structuring her daily routine to maintain work-life balance, including plans for childcare with her grandmother and exploring daycare options.In this episode:Sleep Training and Postpartum ExperienceDiscusses the Little Ones sleep training programDetails the daily routine, including work hours and baby careIncorporating family help with childcare and our plans for seeking future daycare enrollment Resources mentioned:Episode 252: My Birth Story & Breastfeeding RANTlittleones.cohttps://www.sweetsleepconsulting.com/@takingcarababies Leave the podcast a 5-star review: https://ratethispodcast.com/wealthyRegister for the Group Program Builder's Lab: https://kendraperry.net/lab
35:0411/11/2024
252: My Birth Story & Breastfeeding RANT
In this heartfelt episode of Personal Narrative, Kendra Perry opens up about her birth story and the ups and downs of early motherhood, recording for the first time since welcoming her baby boy, affectionately called “Little Dude.”She shares her experiences through a tough pregnancy, a fast-paced labor, and the following hospital stay, reflecting on the realities of breastfeeding challenges and the decision to transition to formula.Kendra also speaks on societal expectations, the emotional impact of “fed is best,” and the need for better support for new working moms. In this episode:Birth Story and Maternity LeaveOur Feeding JourneyBreastfeeding Challenges and Societal PressurePublic Service Announcement on Asking Breastfeeding Questions Resources mentioned:Episode 216: Pregnancy Real TalkHipp Organic Formula: https://www.formulandcanada.com/products/hipp-formula-first-milk Leave the podcast a 5-star review: https://ratethispodcast.com/wealthyRegister for the Group Program Builder's Lab: https://kendraperry.net/lab
41:0504/11/2024
251: How To Create A Signature Program That Sells w/ Dr. Kim Foster
In this episode, Kendra Perry sits down with Dr. Kim Foster, a wellness coach and former MD, to explore the power of signature programs for coaches. Dr. Foster explains how signature programs help scale income without sacrificing time, providing a clear framework to guide clients toward results.She walks listeners through creating these programs step-by-step, from identifying client pain points to designing a structured journey.For coaches ready to get started, Dr. Foster offers a free Signature Coaching Program Template, encouraging listeners to begin mapping out their own unique offerings.In this episode:3 Steps to Creating a Signature ProgramDeciding a Timeframe for a Signature ProgramImplementing and Marketing your ProgramHow to Add Value-added Features that Don't Require Extra TimeLeave the podcast a 5-star review: https://ratethispodcast.com/wealthy
32:2728/10/2024
250: [BEST OF] 3 Beliefs Stopping You From Hitting 6-Figures In Your Biz
Success isn't found in shortcuts, but in embracing the journey, giving time its due, and valuing authenticity over extravagance.Join host Kendra Perry as she dives into the three common beliefs that often hold coaches back from reaching the 6-figure milestone. She shares her personal entrepreneurial journey and illuminates how enduring the process leads to the promise of a brighter future. From the illusion of ease to the race against time to stripping down to the basics, Kendra discusses thoroughly which mindsets individuals need to hold onto and let go of as they walk the path of entrepreneurship. Tune in now to break free from self-limiting beliefs and set your course toward that coveted 6-figure goal!Give The Wealthy Coach Podcast a 5-Star Review:https://ratethisppodcast.com/wealthy
24:3820/10/2024
249: Accessing Your Unique Codes for Success, Wealth, & Pleasure w/ Viola Hug
Viola Hug (they/them/she) is thought-provoking writer & speaker, and was previously a renowned mentor on topics of business, money, self-healing, and more, culminating to sharing the message of finding true joy, peace, worth and beyond patriarchal capitalistic conditioning. In this episode of the Wealthy Coach podcast, Viola shares her journey from burnout and debt to building a thriving six-figure business. She highlights the importance of tuning into personal energy and attraction over conventional strategies, emphasizing mindset shifts and prioritizing well-being.Viola also introduces tools like human design and gene keys to help entrepreneurs understand their unique energies and align their business with their authentic selves, offering a fresh perspective on success and fulfillment in entrepreneurship.In this episode:Viola's journey from debt and burnout to a multiple six-figure businessThe importance of individuality in business successHow energy and belief impact sales and pricingPrioritizing personal well-being and pleasure in business Connect with Viola:Free Worthiness Process Guided MeditationInstagramTik TokYouTubeWebsiteLeave the podcast a 5-star review: https://ratethispodcast.com/wealthy
34:3114/10/2024
248: [BEST OF] What if Your Clients Don't Get Results?!
Today, we’ll dive into the question that many coaches and practitioners fear: What if your clients don't get results? As a coach, you're responsible for helping your clients achieve their goals, but what happens when they don't see the results they were hoping for? In this episode, Kendra Perry explores the reasons why clients might not get the results they want, even if they're putting in the effort. She shares six ways that you can consider and take action on that will best set up your clients to get results. She also examines the importance of communication and feedback in the coaching process and how you can use them to help your clients make progress. Whether you're a seasoned coach or just starting out, this episode is packed with valuable insights and advice that you can use to help your clients achieve success. Join Kendra as she explores the challenges of coaching, and learn how you can navigate them with confidence and grace.In this episode we cover: Strategies for client successQualifying leads to ensure they're a good fitTools and techniques to manage expectations and evaluate progressHandline clients not getting resultsCollecting Feedback to improve your programGive this podcast a 5-star review: https://RateThisPodcast.com/wealthy
37:5107/10/2024
247: How to Start More Conversations that Lead to Sales w/ Nicole Cramer
In this episode, Nicole Kramer, a dynamic sales coach for female health and wellness entrepreneurs, breaks down the critical role of sales in business success.She highlights a common mistake: not asking or offering clearly. Nicole shares four key tips for effective sales conversations—preparation, curiosity, empathy, and the confidence to ask questions.Using a skydiving analogy, she emphasizes understanding client motivations and tackling rejection as part of the process. In this episode:Common mistake: Not asking or offering enoughImportance of asking questions throughout the conversationTwo magic phrases for starting conversationsRejection is part of the sales processEpisodes you may also enjoy:Episode 238: How to Know if Your Program Will SellEpisode 218: 5 Ways to Make Fast Sales Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy
30:4330/09/2024
Ep. 246: [BEST OF] A Low-Ticket Course Is BAD For Your Business
A $300 one-on-one program isn’t affordable for many people, but why would you, a wellness coach, still want to opt for it instead of giving out a low-ticket digital course? Kendra Perry assures us that the latter business model is destined to fail. In fact, there is no way for it to work. She argues that if you couldn’t sell a one-on-one program at $300, it would be harder to sell a digital course at $100. Does that sound counterintuitive to you? After all, isn’t it easier to sell cheaper things? Well, that’s not quite true. Tune in as Kendra tells us why and what you should do instead.Register for my free 3-Day Challenge: Launch Your Profitable Group Program: https://go.kendraperry.net/group-program-challengeGrab my free Price for Profit Calculator and finally choose a price point for your program: https://go.kendraperry.net/p4pLove the show? Subscribe, rate, review, and share! https://kendraperry.net/
19:5323/09/2024
245: How to Get Out of Your Own Way w/ Tara Wagner
In Episode 245 of the Wealthy Coach Podcast, Kendra Perry chats with holistic business mentor Tara Wagner about how entrepreneurs can thrive financially while maintaining their well-being. Tara shares her journey and stresses the importance of building a business that fosters both time and financial freedom. They dive into topics like mindset challenges, overcoming imposter syndrome, and creating balanced work schedules. Tara also offers strategies for avoiding burnout by differentiating between income-producing activities and supportive tasks, wrapping up with insights into managing fear and accessing her free training.In this episode:The Three Areas of Business FocusHow to design a business plan for time freedom, not just financial freedomReframing 'self-sabotage' as self-protectionStrategies to Overcome Mindset ChallengesConnect with Tara:FREE Training: How to Upgrade Your Business So it Doesn't Burn You Out FacebookInstagramYouTubeWebsiteJump on the email list to get communication for the upcoming free challenge: https://kendraperry.net/email Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy
35:3916/09/2024
244: Is 1:1 More Valuable than Group Coaching?
In episode 244 of the Wealthy Coach Podcast, Kendra Perry breaks down the advantages of group coaching for health coaches and practitioners, challenging the belief that one-on-one coaching is superior.She shares her personal shift to group coaching and the success clients find through community, accountability, and inspiration.Kendra also highlights a hybrid coaching model and announces her free challenge, “Launch Your Profitable Group Program,” running September 23-25. This event is designed to guide participants in building and promoting their own group coaching programs.In this episode:Is One-on-one coaching really more valuable than group coachingHow group coaching helps normalize common mindset blocks and challengesHow to create community and connection within your programOther benefits of group coaching programs such as networking and accountabilityReducing the need for frequent one-on-one sessionsJoin us for Kendra's FREE 3 day challenge, Launch Your Profitable Group Program running September 23-25: REGISTER HERE
12:5409/09/2024
243: Finding the Business Model that Works for You w/ Vicky Shilling
This week we welcome Vicki Shilling, who offers guidance on choosing the right business model for entrepreneurs.Vicki introduces four business model archetypes: Influencer Izzy, Bespoke Betty, Responder Rachel, and Signature Sally, each suited to different entrepreneurial styles. She explains how to align these models with personal strengths and sustainable practices.This episode wraps with some actionable steps based on quiz results and we encourages you to connect with Vicki for further learning opportunities.In this episode:The importance of sustainability and playing to your strengths.Vicki gives a detailed explanation of the four different business modelsVicki introduces a quiz to help determine suitable business modelWhat to stop doing and what to focus on for each business model Connect with Vicky:Vicky's Free Quiz: What's Your Wellness Business Model Archetype?FacebookInstagramWebsiteEpisodes you may also enjoy:Episode 173 - Building A Mission-Driven Business As A Busy Mom With Two Sets Of Twins Real Journey Series With Amy SlaterEpisode 217: Why Lowering Your Prices Won't Increase Your SalesLeave the podcast a 5-star review: https://ratethispodcast.com/wealthy
28:3102/09/2024
242: Can Functional Health Coaches Have a Group Program?
This week Kendra explores the transition from one-on-one coaching to a group coaching model for functional health practitioners.She shares her experience with creating her own membership program, and discusses how she incorporated lab testing into that type of group program model.Kendra also introduces a hybrid coaching model that combines group functionality with limited one-on-one interactions, emphasizing the need for organization in managing such programs.In this episode:Is it possible to have a group program as a functional health practitioner?Kendra's personal insights on running a membership program.How lab testing was incorporated into the group programHow to combine group coaching with limited one-on-one sessionsJump on the email list to get communication for the upcoming free challenge: https://kendraperry.net/emailMentioned in this episode:Loom - Video and screen recording software to create video protocol walk-throughs. Fireflies.ai - AI driven note-taking software for 1:1 or group sessions.Episodes you may also enjoy:219: What I've Learned from 5 Years of Running Group Programs210: How To Run A Group Program When You Have No AudienceLeave the podcast a 5-star review: https://ratethispodcast.com/wealthy
19:4726/08/2024
241: How to Nail Your Nutrition Niche w/ Stephanie Long
This week we business coach Stephanie Long discuss how nutritionists can effectively identify and establish a niche.Stephanie explains that a niche is a focused segment of a broader market and is crucial for building deeper client connections and achieving expert status.She walks listeners through the process of identifying a niche based on personal experience and audience needs, emphasizing the importance of market research and a Unique Selling Proposition (USP). In this episode:The Benefits of Having a NicheBenefits of having a nicheWhat is a Unique Selling Proposition (USP)?How to Differentiate from Your CompetitorsConnect with Stephanie:Free Workbook: Nail Your Nutrition NicheInstagram - https://www.instagram.com/stephanielong.ca/Website - https://www.stephanielong.ca/Episodes you may also enjoy:Episode 224: Create a Lead Generating FreebieEpisode 137: What If You Choose The Wrong Niche?Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy
24:2019/08/2024
240: How to Respond to Price Objections
In this episode of the Wealthy Coach Podcast, Kendra explores how to effectively handle price objections during sales conversations, emphasizing that these objections often stem from a perceived lack of value rather than affordability.She explains the importance of setting prices based on expenses and income goals, rather than being swayed by objections.Kendra discusses how to distinguish between someone thinking something is expensive versus truly not being able to afford it, and she offers strategies like payment plans and permission-based selling to overcome these challenges.She also shares tips on how to better communicate the value of a program to improve conversion rates.In this episode:What Should Your Pricing be Based On?The Difference between "It's too expensive" and "I can't afford it"Strategies on Handling Price ObjectionsShould you Offer Payment Plans? Resources mentioned:Get notified for the 100K Sales Script Bundle SaleGet my Free Sales Call Framework: https://kendraperry.net/salesChargeDeskEpisodes you may also enjoy:Episode 184: 3 Ninja Tips For Higher Converting Sales CallsEpisode 185: Gaining Confidence, Handling Sales Objections & Dealing With Negative Opinions About Your Business // Coaching Call With Breena Hansen Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy
23:1312/08/2024
239: Turn Lurkers Into Legit Leads & Fill Your Email List In One Week w/ Wendy Breakstone
In this episode of the Wealthy Coach Podcast, Kendra sits own with Wendy Breakstone to introduce you the Micro Audio Summit approach to growing email lists without the complexity of traditional summits.Wendy, drawing on her 20+ years of marketing and event production experience, explains how this streamlined summit format—featuring a limited speaker lineup and no upsells—facilitates quick engagement and effective lead generation.She outlines how to organize the summit within six weeks, its audio-only accessibility, and its suitability for both new and established businesses. In this episode:Introducing the Micro Audio Summit: A condensed version of traditional summitsThe Benefits and Logistics of Micro Audio SummitThe Four-part system to Getting Started with your own Micro Audio Summit. Connect with Wendy:Free Masterclass: Leads on Demand: Build a Repeatable Lead-generation System and Client Conversion Machine that Doubles Offer EnrollmentsInstagram @WendyBreakstoneFacebook GroupLinkedInEpisodes you may also enjoy:Episode 224: Create a Lead Generating FreebieEpisode 128: Behind-The-Scenes Of My Virtual Summit Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy
33:4705/08/2024
238. How to Know if Your Program Will Sell
In this episode, Kendra guides us through the essentials of market research, highlighting the importance of understanding your audience's wants versus needs.She touches on annual market research strategies, including surveying your email list and social media followers, and the benefits of pre-selling programs to test viability.She also shares how to launch a program with minimal content, and gather feedback for iterative improvement as you go.In this episode:The Importance of Market ResearchWhat Your Audience Wants VS What They NeedLaunching Your Program With Minimal ContentUsing Feedback for Iterative Improvements to Your ProgramEpisodes you may also enjoy:Episode 219: What I've Learned from 5 Years of Running Group ProgramsEpisode 202: Real Coaches Share Their Experience Running Online ProgramsLeave the podcast a 5-star review: https://ratethispodcast.com/wealthy
21:2329/07/2024
237. Legal Musts as a Wellness Professional w/ Christy Westerfeld
This week's episode features Lawyer, Christy Westerfeld from Coach Legally sharing her must-know legal essentials for health and wellness coaches.She discusses picking a unique business name, setting up the right business entities, creating website legal documents, drafting client agreements, and understanding legal considerations for business growth.Christy also highlights the importance of separating personal and business finances and how to protect your business as it scales.In this episode:Deciding on a unique business nameThe two main business typesThe importance of keeping business and personal finances separateThree essential website documentsClient agreements, Terms of use, and Independent contractor agreementsLegal Considerations for Business GrowthEpisodes you may also enjoy:Episode 120: Save 10-Hours Per Week by Delegating with Arijana IlibasicEpisode 180: ☠ Is AI the Death of the Online Course? Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy
38:3422/07/2024
236: HTMA is NOT a Niche
In this episode, Kendra Perry clarifies the difference between niches and methods in marketing, focusing on HTMA (Hair Tissue Mineral Analysis).She stresses that a profitable niche should address the people you help, the problem you solve, and the outcome you achieve, rather than focusing solely on specific methods.You will learn the importance of selling solutions to significant problems, with practical examples shared throughout. In this episode:What Defines a Profitable Niche?Clarifying the Difference Between Niches and MethodsYou Cannot Market and Sell a MethodHow to integrate functional testing into a niche statement Episodes you may also enjoy:Episode 182: MASTERCLASS: How to Find your Profitable NicheEpisode 224: Create a Lead Generating Freebie Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy
13:3615/07/2024
235: How to Get Featured in the Media for Free w/ Gloria Chou
In this episode we are doing something slightly different and featuring and interview from the Wealthy Health Biz virtual summit.PR coach Gloria Chow debunks some PR myths and introduces her CPR pitching method.You'll learn about crafting successful pitches, making them newsworthy, and hear real-life success stories using the CPR method. In this episode:Gloria Chow's PR Expertise and making PR accessible for all, especially marginalized groups.Common PR Myths such as needing connections to get featured.CPR pitching method: Credibility, Point of View, Relevance.Tips on creating newsworthy pitches by focusing on industry changes, trends, and seasonal angles.Examples of successful PR pitches from Gloria's students.Connect with Gloria:Free Podcast Pitch TemplateInstagramFacebook WebsiteEpisodes you may enjoy: Episode 221: Should You Hire a Marketing Agency?Episode 167: Get More Exposure + Visibility With Lisa Simone RichardsLeave the podcast a 5-star review: https://ratethispodcast.com/wealthy
34:2808/07/2024
234: 3 Group Programs Types (and which is best for you?)
In this episode of the Wealthy Coach podcast, Kendra Perry discusses three types of group programs: peer group, hybrid, and DIY. She clarifies that participating in group programs doesn't mean giving up one-on-one coaching and shares personal stories about the value of community. The peer group program requires a unique methodology and benefits from using Facebook groups for engagement. The hybrid program combines individual and group coaching, while the DIY program is generally not recommended for health and wellness due to low completion rates. In this episode we covered:The 3 main Types of Group Programs. Peer Group Program and its Unique Step-by-step MethodologyHybrid Group Program Combines One-on-one and Group CoachingDIY Group Programs and Why They Aren't the Best Choice for Health and WellnessChoosing the Right Group Program for Your BusinessEpisodes you may also enjoy:Episode 226: 5 Non-Negotiables of a Killer Online ProgramEpisode 210: How To Run A Group Program When You Have No Audience Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy
20:3301/07/2024
233: [BEST OF] 3 DM Scripts✨ To Blow Up Your Sales
Are you using social media to reach and engage with your target business? Are you driving results and generating revenue? You could have a lot of followers, but are you converting those into qualified leads?Listen to your host Kendra Perry as she shares the three DM Scripts that could blow up your sales! The best way to increase engagement and turn cold leads into warm leads is to build relationships with your potential clients. Posting and just ghosting them would not do you any good.You are working on the media side of things but not the social side of things, which could bring your business down. It’s all about commitment. You must be willing to start those meaningful conversations while posting!Tune in to learn how you could create content that resonates more with your audience and how you could strategize your conversations with them.In this episode we covered:The Issue with Posting and GhostingUnderstanding Cold LeadsThe Importance of Being Social on Social MediaFears around Conversations on Social MediaSecret to Selling on Social MediaDM Scripts for Health CoachesCommitment to ConversationsEpisodes you may also enjoy:Episode 174: How I’m Using Instagram DM Automation To Grow My Email ListEpisode 212: Is it possible to sell without a sales call? Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy
23:0524/06/2024
232: Listener Q&A: Group programs for newbs, leads from IG, bad launch recovery + some personal Qs
In this Wealthy Coach podcast episode, Kendra Perry covers a variety of topics starting with a listener Q&A.She compares one-on-one coaching with group programs, emphasizing the need for an audience and leveraging networks. On Instagram lead generation, Kendra highlights the importance of having a niche, using DM automation, and creating lead magnets.Kendra also gets personal and shares her skincare routine, discusses recovering from a bad launch, and outlines her maternity leave strategy involving advance content creation and team reliance. Action items include pre-scheduled content, DM automation, and niche-specific lead magnets.In this episode we covered:One-on-One vs. Group Coaching for New BusinessesUsing Instagram to Generate LeadsKendra's Skincare RegimenPlanning for Maternity LeaveRecovering from a Bad LaunchCommunicating Program Value Shared Resources:Irresistible Freebie Cheat SheetGroup Program Checklisttheordinary.comomnilux maskupwork.com Episodes you may also enjoy:Episode 216: Pregnancy Real TalkEpisode 230: How to Crush Your Next LaunchEpisode 174: How I’m Using Instagram DM Automation To Grow My Email List Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy
37:3217/06/2024
231: 5 Reasons You Aren’t Getting Qualified Leads
In this episode of the Wealthy Coach podcast, Kendra Perry highlights the importance of qualified leads for sales and explains what makes a lead qualified.She discusses the limitations of relying solely on social media followers and stresses the necessity of building an email list for better communication.She touches on defining a clear niche, aligning messaging, and strategies for email list growth, such as creating attractive freebies like guides and checklists. As always Kendra includes some actionable steps to get you started right away.In this episode we covered:Importance of Qualified LeadsChallenges with Social Media FollowersDefining a Clear NicheMessaging and Content AlignmentFocus on Email List GrowthCreating a Desirable FreebieNurturing Email Subscribers Shared Resources: Irresistible Freebie Cheat SheetYou might also enjoy these episodes: Episode 224: Create a Lead Generating FreebieEpisode 225: Email Nurture Sequences: Get my template!Episode 182: MASTERCLASS: How to Find your Profitable Niche Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy
24:1410/06/2024
230: How to Crush Your Next Launch
In this Wealthy Coach podcast episode, Kendra Perry dives into effective launch strategies. Key topics include market validation, attracting qualified leads, and crafting a pre-launch content strategy. Kendra shares tips on creating excitement with events, incorporating urgency and scarcity, and implementing robust follow-up strategies. She also covers advanced tactics like Facebook retargeting ads. The episode concludes with actionable steps such as conducting market research interviews, developing a pre-launch strategy, setting up webinars, creating follow-up email sequences, and utilizing retargeting ads to maximize launch success. Tune in for comprehensive insights and practical tips!In this episode we covered:Market Validation and ResearchHow Qualified Leads make all the differencePre-Launch Content StrategyCreating Excitement with EventsDriving Sales with Urgency and ScarcityThe Importance of Following Up Advanced Launch StrategiesEpisodes you may also enjoy:195: Nail Your Messaging To Dominate Your Marketing -- Master Your Marketing Series # 1187: Three Webinar Mistakes Every Coach Makes Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy
34:5303/06/2024
229: Are You Making These 3 Social Media Mistakes?
Join Kendra on this podcast episode as she discusses common social media mistakes she sees coaches make over and over again.She explains the engagement trap, the pitfalls of overemphasizing educational content, and the importance of building genuine relationships and engagement.Learn why diversifying your marketing strategies beyond social media is crucial for maintaining consistent sales.In this episode we covered:Don't fall in the Engagement TrapThere is a major overemphasis on Educational Content right nowSocial media should not be a one-way conversationDiversify your marketing strategiesEpisodes you may also enjoy:174: How I’m Using Instagram DM Automation To Grow My Email List196: My Best Organic Marketing Strategies -- Master Your Marketing Series # 2 Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy
38:5027/05/2024
228: Are Money-Back Guarantees Ruining the Coaching Industry?
Join Kendra Perry on the Wealthy Coach podcast as she explores the impact of money-back guarantees in the coaching industry. Kendra shares her own experiences with refund requests, emphasizing the importance of setting eligibility criteria to prevent misuse. The episode highlights a trend towards high-risk guarantees promising specific outcomes, like securing a certain number of clients per month, and Kendra voices concerns about the entitlement these guarantees can foster.Kendra underscores the dedication and perseverance needed in online business, cautioning against expecting guaranteed success without putting in the necessary effort. She discusses the challenges faced by newcomers to the coaching industry who may not fully understand its demands. Kendra also shares her approach to managing refunds within her programs, balancing strict policies to deter misuse with exceptions for genuine circumstances.By sharing real-life examples of handling refund requests with empathy and discretion, Kendra demonstrates a human-centric approach within established guidelines. She advocates for fostering accountability among clients rather than encouraging entitlement through overly generous guarantees. Tune in for insightful discussions on maintaining integrity and balance in offering guarantees in the coaching industry.In this episode we covered:Money Back Guarantees in Coaching IndustryChallenges of Online EntrepreneurshipEnsuring Accountability and ResultsEligibility and Support Criteria Episodes you may also enjoy:219: What I've learned from 5 years of Running Group Programs192: How to Get Started with Group Coaching Programs Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy
27:0920/05/2024
227: Social Media or Ads? What’s Best to Market Your Program?
In this episode we explore the relationship between social media and ads in marketing programs. While both are important, social media presents challenges such as heavy competition, algorithm limitations, and the need for constant posting, resulting in slow progress. On the other hand, ads offer a more predictable and faster way to reach potential clients with control over content testing and audience targeting.Discover why relying solely on social media for program sales can be challenging due to the time it takes to build trust and engagement. Instead, ads prove effective for rapidly growing an email list of qualified leads, allowing relationships to be nurtured before offering program enrollment or sales calls.Learn how combining a social media presence with paid ads is crucial for maintaining consistency in messaging across platforms while focusing on building relationships through email marketing. A balanced approach that utilizes both organic and paid strategies yields better results in lead generation, nurturing, and eventual conversions.Episodes you may also enjoy:221: Should You Hire a Marketing Agency?220: Behind-the-Scenes of my Facebook Ad Strategy Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy
18:0713/05/2024
226: 5 Non-Negotiables of a Killer Online Program
Join Kendra Perry on the Wealthy Coach podcast as she outlines the five key components of successful online programs: education, action steps, personalized support, accountability, and resources. Kendra emphasizes structuring educational content for easy understanding and the importance of clear directives for action. Personalized support, accountability, and purposeful resources are also crucial for client success. Tune in for actionable insights to elevate your coaching programs!MENTIONED ON THIS EPISODEWatch the free HTMA training video: https://go.kendraperry.net/practitioner-trainingDownload my free program guide: https://go.kendraperry.net/what-to-sell-instead EPISODES YOU MAY ALSO ENJOY:210: How To Run A Group Program When You Have No Audience202: Real Coaches Share Their Experience Running Online ProgramsLEAVE THE PODCAST A 5-STAR REVIEW: HTTPS://RATETHISPODCAST.COM/WEALTHY
24:1606/05/2024
225: Email Nurture Sequences: Get My Template!
Join Kendra Perry in this podcast episode as she explores email marketing strategies for effective lead nurturing. Discover a concise ten-email nurture sequence template aimed at providing value, imparting philosophy, and guiding subscribers towards engagement or conversion. Kendra outlines each email's purpose, including confirming lead magnet delivery, addressing common myths, and highlighting success stories for credibility.Throughout the discussion, Kendra emphasizes the importance of linking recipients to long-form content, like podcasts, to deepen engagement beyond short-form platforms. She underscores the significance of personalized interactions for building trust and successful sales conversions in online coaching.Furthermore, Kendra shares insights from her program, Health Coach Accelerator, including professional templates to streamline email nurture sequence implementation for new marketers. The episode highlights how a well-crafted email nurture sequence can enhance audience relationships, leading to improved sales conversions through consistent value delivery and strategic communication. Tune in for actionable tips to elevate your email marketing efforts!Episodes you may also enjoy:224: Create a Lead Generating FreebieLeave the podcast a 5-star review: https://ratethispodcast.com/wealthy
19:3029/04/2024
224: Create a Lead Generating Freebie
In this podcast episode Kendra discusses the importance of creating a lead-generating freebie for building an email list. Our discussion emphasizes why an email list holds more value than social media, especially with platform changes on the horizon. We explore the risks of relying solely on social media and highlight the strategic advantages of cultivating an email list tailored to your audience's specific needs.Discover the concept of a "freebie funnel" and how top-of-the-funnel content can strategically guide potential leads towards engagement and eventual program enrollment. Learn key elements of crafting an effective freebie, including making it quick to consume, providing a quick win, and ensuring high-quality design.Kendra also shares practical tips on selecting tech tools like Convertkit or FG Funnels for opt-in pages and email marketing software. Plus, explore strategies for driving traffic, whether through organic social media efforts or utilizing paid methods like Facebook ads. Finally, we offer guidance on optimizing traffic generation through SEO tactics or collaborations, emphasizing the importance of consistently directing qualified traffic toward opt-in pages to ensure measurable success in growing your email list effectively.Tune in for actionable insights that will help you build a thriving email list and connect with your audience in meaningful ways!Resources mentioned in this episode:ConvertkitFG FunnelsCanva Episodes you may also enjoy:148: A Cautionary Tale About Niching81: How to grow an engaged email listLeave the podcast a 5-star review: https://ratethispodcast.com/wealthy
31:5722/04/2024
223: Are You Making These Pitch Mistakes in Your Webinar?
Join us on the Wealthy Coach podcast as Kendra Perry shares her expertise on effective webinar strategies. Discover how webinars can be powerful sales tools when approached as engaging videos that seamlessly blend serving with selling. Kendra highlights common mistakes to avoid, such as neglecting to seek permission for sales pitches early on, losing energy, rushing through presentations, and failing to illustrate future outcomes for potential clients.To tackle these challenges head-on, Kendra offers practical suggestions, including promptly seeking permission to pitch, maintaining enthusiasm throughout the presentation, and slowing down during the pitch to ensure clarity and attention to detail. She emphasizes the importance of painting a compelling future vision post-solution resolution to emotionally engage audiences and guide them toward desired results.Furthermore, Kendra stresses the significance of highlighting benefits and outcomes over program features for a successful pitch delivery. By illustrating how program features translate into tangible benefits for clients and emphasizing their importance in achieving desired results, webinar presenters can effectively communicate the value proposition to their audience.These insights are aimed at enhancing webinar delivery effectiveness by optimizing communication strategies for successful client engagement and helping presenters steer clear of common pitfalls. Tune in for actionable advice that will elevate your webinar presentations and drive results!You may also enjoy:187: Three Webinar Mistakes Every Coach Makes147: Get More People To Show Up To Your WebinarLeave the podcast a 5-star review: https://ratethispodcast.com/wealthy
29:1115/04/2024
222: 3 Ways to Lower Your Ad Spend
Join us as we explore Kendra's tips for making your digital ads work smarter, not harder and ultimately more cost effectively.She shares insights on testing copy and creative visuals to optimize the results of your ads. Learn how tailoring content for specific audiences can effectively engage them while lowering costs. Discover how tailoring your ads to specific groups of people can help you reach the right customers while spending less money. Kendra shares simple strategies, like using Facebook's tools to find the perfect audience based on things like where they live and how old they are.Plus, learn why it's often cheaper and more effective to show ads to people who already know your business. Kendra warns against blindly following Facebook's suggestions and suggests reaching out to their support team if you need help. She also recommends managing your ads yourself, which can save you a lot of money and give you more control over how they perform.And don't worry about feeling overwhelmed by all the options—Kendra encourages you to skip the fancy stuff Facebook recommends if it doesn't make sense for your goals. By keeping things simple and learning to manage your ads yourself, you can save money and get better results. Tune in for easy-to-follow tips that will help you get the most out of your digital advertising!Resources mentioned in this episode:ChatGPTCanvaYou may also enjoy: Episode 220: Behind-the-Scenes of my Facebook Ads StrategyEpisode 221: Should You Hire a Marketing Agency?Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy
31:1008/04/2024
221: Should You Hire a Marketing Agency?
In this episode Kendra reviews the merits and challenges of hiring marketing agencies as a small business. These agencies provide various services, from organic content creation to managing paid advertising. Coaches often turn to agencies due to the intricate nature of online marketing. However, challenges arise with marketing agencies, as quality differs based on budget constraints; personalized marketing is vital for personal brands like coaches. Effective agency support can be costly, from $5000-$10,000 monthly for top-notch services.Kendra uses her own experiences as a case study and shares common missteps with marketing agencies, such as ineffective targeting strategies leading to high costs per lead. Understanding one's business niche and ideal client before engaging agency support is crucial to prevent resource wastage. Kendra advises business owners to manage strategic aspects like content planning and ad management personally while seeking affordable assistance for tasks like content repurposing. By actively participating in marketing decisions, entrepreneurs can optimize resources for sustainable growth without over-relying on costly agency services. Resources mentioned in this episode: fireflies.aiChatGPTCanvaYou may also enjoy Episode 220: Behind-the-Scenes of my Facebook Ads StrategyLeave the podcast a 5-star review: https://ratethispodcast.com/wealthy
17:3001/04/2024
220: Behind-the-Scenes of my Facebook Ads Strategy
Listen as Kendra shares her journey with Facebook ads, highlighting her transition from relying on expensive agencies to mastering ads herself. Kendra's strategic approach involves running ads for her signature programs, targeting diverse audiences with tailored ad copies and graphics. For Health Coach Accelerator, ads direct traffic to a free guide, later nurturing leads for event invitations. Meanwhile, HTMA Expert utilizes an evergreen funnel strategy, guiding viewers directly to training videos, followed by program pitches and limited-time discounts.Throughout the episode, Kendra discusses the challenges she encountered, emphasizing the significant cost-saving aspect of managing ads independently. She details her meticulous testing methodology, which includes creating multiple versions of ad copy and graphics per audience segment for thorough evaluation. Kendra stresses the importance of continuous monitoring to optimize performance effectively, ensuring a return on investment.Her insights highlight the dynamic nature of digital advertising and the value of adapting strategies to suit individual business objectives. The episode provides valuable lessons for entrepreneurs looking to navigate the world of Facebook ads with confidence and success.Love the show? Subscribe, rate, review & share! ratethispodcast.com/wealthy
28:2625/03/2024
219: What I've Learned from 5 Years of Running Group Programs
This episode discusses the power of group coaching programs. Kendra emphasizes the shift from overwhelming education to actionable steps for transformation, urging coaches to provide meaningful guidance rather than bombarding clients with information. She stresses the importance of community engagement through intentional posts and networking calls, highlighting their role in fostering motivation and support.Continuation plans, offering ongoing support post-program completion, are key for sustained growth within the coaching framework. Kendra also emphasizes the need for tailored sales funnels based on audience preferences, advocating for data-driven marketing strategies and the importance of testimonials in making informed decisions.Different programs require unique promotional approaches to resonate with the target audience effectively. Lastly, Kendra underscores the importance of utilizing data to track and enhance business performance for effective decision-making. In a nutshell, her insights emphasize the effectiveness of group coaching, focusing on action-oriented transformation, meaningful guidance, and community support.Resources shared in this episode:https://app.mouseflow.com/Love the show? Subscribe, rate, review & share! ratethispodcast.com/wealthy
30:5918/03/2024
218: 5 Ways to Make Fast Sales
This week Kendra speaks to the vital role of having a warm audience for fast sales. Discover actionable tips for accelerating your sales process, with a focus on cultivating trust and familiarity with your audience. Learn strategies like discounting main offers, hosting flash sales, or offering paid workshops to drive quick conversions. We'll also explore the power of reconnecting with past clients and introducing new offerings.If you're starting without a warm audience, fear not! Kendra shares effective ways to leverage your personal and professional networks, as well as conducting in-person workshops to kickstart your audience growth. Building a warm email list beyond social media platforms can be a key to sustained sales success in the long run. Tune in for expert insights on efficiently making sales and building lasting customer relationships.Love the show? Subscribe, rate, review & share! ratethispodcast.com/wealthy
25:4111/03/2024
217: Why Lowering Your Prices Won't Increase Your Sales
Join Kendra in this episode as she explores the misconception surrounding lowering prices to boost sales. Discover why price objections from potential customers might not always signal overly high prices but rather a misunderstanding of value or financial constraints. Learn the importance of effectively communicating your offer's value in language that resonates with your ideal client, whether it's through content, social media, emails, or sales copy.Gain insights into the necessity of clear messaging and detailed communication about every aspect of your program's value. Kendra also addresses common challenges such as insufficient sales, offering practical solutions to ineffective messaging or unclear targeting. Plus, uncover the importance of tracking numbers and monitoring conversion rates to accurately assess traffic and leads for more informed marketing strategies. Tune in for expert advice on enhancing your marketing efforts and making smarter business decisions.Love the show? Subscribe, rate, review & share! ratethispodcast.com/wealthy
32:4104/03/2024
216: Pregnancy Real Talk
Today’s topic is not something most women talk about. It’s also not the most popular. If you are someone who's struggled with infertility or finds pregnancy talk to be a sensitive topic, then this episode is not for you. In today’s Pregnancy Real Talk with Kendra Perry, she shares her pregnancy journey, including the mixed emotions she felt during some difficult moments. She also has news for you! So, tune in so you won’t miss what to look forward to with HCA.Give the podcast a 5-star review: https://ratethispodcast.com/wealthy
36:3826/02/2024
215: Why I Decided to Shut Down HCA (And Re-Open It Again)
Kendra Perry has decided to shut down HCA, and no one knows exactly why she did this. Was she misleading her clients? Did she want to put extra pressure on getting her last program? But now she has decided to reopen it. What really happened here? In this episode, Kendra finally addresses this burning question, shedding light on how she came up her ultimate decision.Give the podcast a 5-star review: https://ratethispodcast.com/wealthy
23:1019/02/2024
I'm Sorry! The wrong episode was posted!
01:3419/02/2024
214: How To Execute A Successful Multi-Day Challenge
With a multi-day challenge of combining storytelling and strategy, you can boost engagement and achieve success more efficiently. Enhance your strategy, boost engagement, and become a highly successful coach. In this episode, Kendra Perry reveals how to execute a successful multi-day challenge. She talks about her early days in business, a stressful five-day challenge, and how you can learn from her mistakes. Discover how the three-day challenge can be your golden ticket to engagement and sales. Tune in now!
21:4712/02/2024
213: Three Sales Page Mistakes That Wreck Your Conversion
Your sales page is a vital piece in selling your coaching program. You should have a great strategy on what to put on your sales page to make conversions. Today, Kendra Perry will talk about the three sales page mistakes that wreck your conversion in selling your coaching program or course. She also shares some ideas on how to correct those mistakes. Kendra also leaves some tips on what you can do to your sales page to ensure conversions. Don't miss this opportunity, and join Kendra Perry in this episode today.
15:1705/02/2024
212: Is It Possible To Sell Without A Sales Call?
Many coaches and practitioners have approached Kendra Perry to ask one question: is it possible to sell without a sales call? Kendra says yes – but there are some caveats. In this episode, she explains everything you need to consider if you want to close sales successfully even without lifting your phone.Love the show? Subscribe, rate, review & share! https://kendraperry.net/
13:2529/01/2024
211: Who Should You Hire First in Your Business?
Know when to delegate control, as strategic hiring isn't just about growth—it's about mastering the art of liberation. In this episode, Kendra Perry ponders the ultimate question: "Who Should You Hire First in Your Business?" She discusses when to start building your team, emphasizing the importance of timing and strategy. She also shares her journey as an entrepreneur who transformed her business through strategic hiring. Kendra provides a roadmap for entrepreneurs at different stages of growth, explaining the telltale signs on when it’s time to outsource and on identifying tasks ripe for delegation. Tune in now!Love the show? Subscribe, rate, review & share! https://kendraperry.net/Register for the Group Program Builder's Lab: https://kendraperry.net/lab
22:1522/01/2024
210: How To Run A Group Program When You Have No Audience
A group program is your ticket to freedom and an easy avenue to go. In a coaching program, you need many people to sell it to, but how can you sell it to people when you are a startup with no audience? Today, Kendra Perry talks about how coaches can run a group program when they have no audience. She explains the value of the “No Launch Launch” and leveraging your networks in enrolling people into your program. She also added that the best way to launch depends on your price point and what you offer. So, what are you waiting for? Join Kendra as she dives deeper into running a group program today.Love the show? Subscribe, rate, review & share! https://kendraperry.net/Register for the Group Program Builder's Lab: https://kendraperry.net/lab
26:3115/01/2024
209: I Only Worked 10hrs/Week And This Is What Happened
Kendra Perry generates money, although she works fewer hours in a week. Do you want to know her secret? Tune in to this episode because Kendra will reveal what happens when you work ten hours a week and how to make it possible. She also explains why a group coaching program will be your ticket to freedom. She also touches on how hiring a team helps in your business. Find out more from Kendra Perry to work fewer hours a week and achieve the freedom you deserve. Join Kendra Perry today! Join the 6-Figure Wellness Offer Challenge: https://kendraperry.net/challengeGive this podcast a 5-star review: https://ratethispodcast.com/wealthy Love the show? Subscribe, rate, review & share! https://kendraperry.net/Register for the Group Program Builder's Lab: https://kendraperry.net/lab
25:0708/01/2024
208: Selling An E-Book Or Membership? Think Again...
Success isn't found in selling low-ticket dreams; it's making high-value solutions to transform lives. Happy 2024! To kick off the new year, our host Kendra Perry discusses the pitfalls of selling e-books and memberships in the coaching industry. Learn why these seemingly popular revenue streams might not be the golden ticket for your coaching business. Kendra emphasizes the critical role audience size plays in the success of these ventures. Drawing from her own journey, she shines a light on the challenges faced, including the exhausting cycle of creating consistent content and the struggle with retention rates in memberships. Tune in now and start the new year right! Join the 6-Figure Wellness Offer Challenge: https://kendraperry.net/challenge Give this podcast a 5-star review: https://ratethispodcast.com/wealthy Love the show? Subscribe, rate, review & share! https://kendraperry.net/Register for the Group Program Builder's Lab: https://kendraperry.net/lab
21:5701/01/2024
207: 2024 Marketing Predictions For Health Coaches (+ Merry Christmas!)
To succeed in 2024, health coaches should focus on being genuine, providing hands-on support, and using AI advancements to develop personalized and effective solutions. In this episode, our remarkable host Kendra Perry puts on her mystical 'future-telling' hat to delve into the captivating world of health coaching in 2024. Drawing from 2023’s rollercoaster events, Kendra predicts the evolving trends that will shape the industry in the upcoming year. She touches on the AI revolution, the DIY Dilemma, the magic of the right messaging, and more. It's not just another podcast episode; it's a roadmap to thriving in the evolution of the health coaching world. So, grab your eggnog, hit play, and let Kendra light the path to a prosperous 2024!Register for the Group Program Builder's Lab: https://kendraperry.net/lab
25:4625/12/2023