Get Noticed! Send a text.Founded by Polish entrepreneur Joanna Drabent, Prowly has grown by word of mouth marketing, but its a tool being used by business owners and agencies alike around the world who need access to forensic detail about 1,000,000 journalist contacts worldwide. A former agency owner Drabent tells me why Prowly represents exceptional value at less than US$200 per month, and how it uses AI to gather data but also has a team of consultants on hand to give pr advice for free to the growing customer base around the world.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/ Support the show (http://www.paypal.me/eastwestpruk)Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.David Ogilvy spent 80% of his time on the headlines, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.” So in this podcast I share 2 free headline analyzers, compare the results from the 2 by using the same headline on both, and then refine one headline to improve the score from 54/100 - 68/100 by using context words.I mention:SharethroughCoschedule And am grateful for the insights shared by Joe Warnimont.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/ Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Each tweet by @potus has a value between US$246,521 - US$410,869, This is because tweets can valued according to the followers and levels of engagement. In the commercial world this is due to the increased likely hood of social media followers actually making a purchase which stands at 13% and up to other 47 percent are more inclined to purchase your products if a connection on social media has already been created.  I discuss then how Twitter can be a business in itself, and for a bit of fun compare the valuation of @realdonaldtrump, @flotus, @10downingstreet, @lewishamilton, @eastwestpr and @jimajames. While the holder of the most popular Twitter account, Barack Obama, is unlikely to use his tweets to make money,  calculator indicates that he could earn $933,239 - $2M per post; have fun and check out what Michelle Obama's twitter could be worth. If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/ Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.If you are looking for a dedicated audio production and publishing application, I am going to recommend Hindenburg. The audio auto leveling, the interface, the editing (it slides all the audio when you edit a section out), the display...I could go on. Finally I feel that producing a podcast isn't a chore, my back doesn't hurt and my wife isn't upset that I am late.If you're using audacity, Garageband or the Adobe audio suite, I have to say that you just fall in love with this African princess.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/ Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Hindenburg Systems was born 2008. In Lusaka, Zambia. 'It was a warm evening and pitch dark'...even the story made me want to try this audio editing software as I am desperate to find a podcasters alternative to GarageBand and yes, forgive me Audacity. Having downloaded the neat dmg I am already finding the tonal qualities of  Hindenburg audio with automatic levels sounds warmer, and don't get me started on how neat the user interface is and the time-saving editing functionality. I am so excited I had to just upload this teaser today so that I can get on with enjoying this digital audio workstation. I'll post a full review tomorrow.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/ Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.On this episode I share my experience using Doodly, and alternative to Videoscribe, for making presentations for the SPEAKPR.co mastermind. I can't always give the presentation when the participants want to watch it, and powerpoint is deathly even with the voice over from using loom or camtasia. Explainer videos look like a very cost-effective alternative and the user experience so far is good. I'll explain how it works, key features and pricing.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/ Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.He is a crocodile wrestler, which is what he says being the father of twins under three feels like , and when he's not doing that he's helping founders to refine their pitch.  Martin Barnes of Eightsecondstoconnect shares how founders can develop their brand story and why that's so important in building connections with an audience, especially when raising money. Martin also shares about a new product which has a name that is ridiculous even by the standards of Silicon Valley — it’s called Mmhmm and offers a variety of still and animated virtual backgrounds to enliven your conversations when giving your pitch.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/ Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Writing articles is time consuming and not easy, so most companies fail to produce enough of them but AI apps like the ones I profile today are really able to generate copy which needs next to no editing to be fit to publish on blogs, social media and even sent to publishers with a minimum of editing. I share my experience and read a snippet of a 994-word article produced in under 3 mins by the site AI-Writer and I also introduce Zyro which will produce AI-generated blog headlines, articles, business names and more. Both of these are available at less than $20 per month for enough content for even a large company. The savings in terms of time and money are amazing and now the quality really means this content could be used in public relations and as it is already SEO friendly, will save an extra job for the marketing team.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/ Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.If you are not using graphics, and infographics, you could be missing out on a massive part of your audience. This is because 90% of information transmitted to the brain is visual, our brains process visual information 60,000x faster than text (amazing but true), all explained as the Picture Superiority Effect in 1971.  As a result, we need to use pictures in Pr all the time. Infographics, for example,  are 30x more likely to be read than text articles. I share with how I am making an infographic using Canva.com but there are other great sites like Visme too which have masses of templates, tools, images, and even courses. I am not a designer but the opportunity to capture 90% of the attention of my audience means that I am experimenting with design and it's both fun and cost-effective.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Should you have more than one Twitter account if you are an entrepreneur? The question really starts with a question and then has some more questions which I will ask and answer on this podcast. I'll look at issues which relate to your company strategy, the audience you are reaching, the practicalities of content creation, options like a curator account,  and the opportunity presented by the Twitter Customer Service account which companies like Amazon use. If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/ Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.The attention span of people on the internet is very short, and only getting shorter. Humans are used to getting instant gratification. And... If your website visitors don’t understand your brand’s story at first glance, they will bounce. The result? On average, only 2% of website visitors turn into customers. That’s a pretty bad number. So, how can we fix this problem? Face-to-face, human sales reps are much better at converting leads into customers than your website. Why? Because they use their intuition and empathy to make your brand’s story relevant to each prospect. It would be great to emulate this behaviour on your site, but how do you do it at scale? Sander Nagtegaal, CEO of Unless, talks with me about they use machine empathy to figure out how is sitting in front of the keyboard. Their solution is being used in COVID news situations and many other applications, and you'll be surprised how affordable unless.com is starting at Monthly subscription of €599 per month.Sander also offers 3 months FREE TRIAL to you as a SPEAK|pr listener. Just tell them that you heard about them via the podcast when you go their site If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/ Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Ensure that you don't give your audience motion sickness when watching your movies! Not from the Pulp Fiction movie, the Gimbal is a handheld mobile videography stabilization kit which you will want to seriously consider if you're shooting whilst on the move.  I talk about the DJI OSMO3 which I use when for example whilst streaming live to Facebook whilst walking in the countryside with Binkie my beagle. I talk about some of the features of the Gimbal and also the opportunities to make movies on the go using the App. There are other options including the Zhiyun,  Cinepeer and Hohem.  All for about GBP100 - there are many good options to make your videos look really professional.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/ Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.The phone is always with us and always on, and more to the point it's always connected to all our social channels, which means it can be an amazingly powerful mobile outside broadcast unit. On this podcast, I share features to look for in apps which enable you. to send content to multiple social channels with one click. Some are free to use, and all have massive potential to increase your Active Communications Index.Apps I mention:AgoraBuffereClincherHootsuiteHubspotSproutZohoWith full credit to eClincher, they have summarized the features to be looking for and it doesn't seem to make sense to repeat but rather to share their great work:Publishing and Scheduling: Can you visualize your monthly calendar, automate posting, or customize across channels in the same window? Are multiple profiles included? Do you have unlimited scheduling?Unified Social Inbox: Can you engage with your audience in real time across social channels? Integrated RSS Feeds: Would you benefit from being able to publish your blogs or industry blogs automatically to your social channels?Social Monitoring: Can you monitor your brand’s reputation and listen to your audience by monitoring keywords and competitors measuring sentiment? Competitor Analysis: Can you track and compare your competitive advantage with social analytics and reporting? Campaign Tracking: Are you tracking your ads, posts, and website to optimize and pivot your marketing strategy? Can you target audiences?Custom Reporting: Do you need to build custom reports for your clients major social accounts? If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/ Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Creating cool social media images is actually really simple, free and easy now using apps readily available on the mobile phone; and it's an opportunity not to be missed. In this podcast, I share tips on how to capture neat shots, edit them, add text and make them into montages which can be shared within 5 minutes. There are so many out there, but here are the apps I use and I share details of how I use them and what they can do for you:PhotofuniaSnapseed InstamagInstatoonIf you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/ Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.I just secured a 1,500-word article in tier 1 American media for a non-USA client, I explain step by step how I managed this using the Section 3121 of the CARES Act (March 2020) which amends the Federal Food, Drug, and Cosmetic Act (FD&C Act) by adding section 506J., and how you can use regulatory change as a trigger to send personalized pitches to the media; regardless of location or industry.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/ Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Rituals are a central part of any society or organization, and some like Bonfire night are enduring. The question is which rituals does your organization have and how can they be used to create cohesion and also be a source abundant content. Since 1605 to today, people have celebrated the capture of Guy Fawkes, but it's also sports teams and companies which create and manage rituals which I share on this podcast."All organizations have rituals — from the mundane everyday routines (coffee breaks, tea time) to major, less frequent events like annual meetings and retirement parties. Smart leaders, however, recognize that rituals like these and others are levers for improving the organization’s performance and they take the creation and nurturing of rituals very seriously."HBR article by Paolo GuenziIf you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/ Create content using AI - Trylately!Automatically generate social posts from videos and podcasts into dozens of social posts.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Listening to Joe Biden this evening talking of the "American Dream for the American People," I wanted to just remind us of the importance of story telling to create a shared vision. As part of our SPEAK|pr program we talk about "Storification" and base our work on the excellent work of Park Howell and Randy Olsen, with the aim of helping companies to position their clients as the heroes of the narrative and the business as mentor to that person on that journey.  In the case of the President of the United States, they are the ultimate mentor but it is the American people who are the heroes living out the American dream of democratically electing their leader. Learn the steps for your business to create its own story, and how to use that for building loyalty and engagement from your own customers.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/ Create content using AI - Trylately!Automatically generate social posts from videos and podcasts into dozens of social posts.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.As we enter another period of lockdown in the UK,  from a communications perspective it is useful to understand the psyche of the general public, as this then forms the basis of ongoing communications. According to Earth.ai the UK Government Misreads Depth of Coronavirus Despair. Organizations need to understand what their audiences are thinking and feeling before they start communicating. In this episode, I share the findings of Significance Systems on the impact of COVID-19 on the British public, and what this kind of insight means from a communications perspective. If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/ Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.It's important to break out of our own media bubbles and take a data-driven look at reality , which helps us to make better quality decisions about a whole host of issues; not least communication. Dr John Rickets, CEO of Significance Systems talks about the power of narratives and the machine learning platform which they have developed which enables access to  a bias-free view on what really drives behaviour.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/ Create content using AI - Trylately!Automatically generate social posts from videos and podcasts into dozens of social posts.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Heesang Yoo ,  Founder of Prism Communications, explains how the Korean media have a psyche defined by the period of Japanese occupation, the need for Korea customized pitches and the Korea specific social media channels including KakaoTalk and the google competitor Naver.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/ Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.This is a case study of using PR newswire in America facilitated by the London offices of CISION on the eve of a virtual trade show to help boost the authority of our client who was speaking. Our client isn't well known yet in America, hence the public relations work we are doing, and so the opportunity to issue the COVID-19 Test Kit sales win as a release was too good to miss. The service secured a potential viewership of over 116m and 109 pickups within 24 hours, and click throughs directly to the ROSTI website.I talk you through the process, costs, results, and how we also used the release to complement our pitch of long form articles to key media in America.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/ Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Howard Whiteson kindly invited me to share the SPEAK|pr methodology with his community of expatriate wealth builders. What you will learn from this episode: Discover the importance of giving value to public relations for your business and its growth Learn how to improve your public relations by listening and conveying one message that has meaning and value to your customers instead of multiple messagesFind out how to know and analyze the different audience groups in your business and how to address their needs as customers by giving the right message to the right group.Listen to the Wealth Without Borders podcast here.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/ Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.The mobile phone is the best piece of kit for entrepreneurs to build their personal brand; as it comes with us on our journey every day all day as we build our business and it has all the formats we need to build a 3 dimensional story. I share the workflow, some of the apps which can be used, and the 3 types of personal information to share regularly. I use the iPhone so my references are to IOS but googleplay has it's own suite.I mention: these are just some you can use:jibjabPhotofuniaVideoAskLoomOtter.aiVimeoBufferHootsuiteZoho SocialSPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/ Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Listening to Joanne Weibe of CopyHackers on a Thinkific Mastermind I learnt so much that I wanted to share it without delay as she solves what could be a fundamental problem for every business owner who isn't getting customers through the funnel into the sales basket. It's not strictly public relations, but the concept of having a structure to writing content and guidelines reduce the risk and will save time for anyone trying to get noticed and leading wider awareness into a sales funnel.The formula is:Problem - what is the person try to fixAgitation - what frustration is that problem causingSolution  - how did they try to fix it beforeAgitation - the failure of their solution Introducing - our own solutionWhy - our solution is going to solve the problemTry - samples of the product e.g. templates, trial offerBuy - overcoming issues of cost, time commitment, cash flow,  I then share the 7 Sweeps Copy Hackers undertake on any piece of writing. These are equally valid for any kind of writing be it website copy, a case study, a press release or a direct marketing piece.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/ Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Here I am with Scott Stockdale of Entrepreneurs can party. This is part 1 of 2 episodes because the original show is 40 minutes and I keep all my shows below 20 minutes. This is the second episode follows:Solopreneur and things that can kill a business Working with global clients Jim’s 5-step methodology The “one” tip to kickstart your PR agencyAvoiding overtrading and a cash solution if you do.We only accomplish in proportion to what we attempt.Be sure to follow Scott on Instagram @entrepreneurscanpartySPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/ Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Here I am with Scott Stockdale of Entrepreneurs can party. This is part 1 of 2 episodes because the original show is 40 minutes and I keep all my shows below 20 minutes. The second episode follows:" Vision, problem, solution." – Jim James Key Points: Learning  Mandarin Chinese  by listening to public radio in BeijingConducting business in a foreign country  Jumping out of an aeroplane and why I decided to set up shop in SingaporeHandling doubts and failures Leaving 20% of your assets at home when you move abroad.Be sure to follow Scott on Instagram @entrepreneurscanpartySPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/ Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Dan Morrison Vice President, Global Communications, CCO, at  Pew Research Center says that we must imagine ourselves in the shoes of our audience, addresses how PEW is using data essays and email mini-courses to communicate worldwide, and authoring a book "Backpacks and Baguettes" with Sam, his son. SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.There are over 10 million manufacturers selling direct, over 60 million online stores; but Josh Gardner and his company Kung Fu Data manages all the operational aspects of competing, winning and defending your business in China. Listen to how he helps companies to generate millions of dollars in sales, protect their IP, and to 'drain the swamp' in the largest market for pretty much everything in the world; the middle kingdom.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.I'm on a mission to help business owners quantify how much public relations they need to do in order to get people to become evangelists for their brand. The Active Communications Index is going to track Content x Frequency X Channels and is a productivity measure which can become a standard dashboard index. What I discuss today is the Evaluator which we've put together for companies to start to gauge at which of the 5 stages their audiences are in terms of engagement.ReceptiveAwareInterestedEngagedEvangelistWe are going to work to gather data from lots of companies and categorize it by industry, company size and region in order to provide business owners with data to check their own absolute work rate but also how they compare with their peers. This will then start to give an indication of how much more they may need to do in order to be competitive, and to gain a free sales force of evangelists.Listen in and let me know if you think the ACI would be of value to you and your business, and then take the free test.https://www.speakpr.co/evaluatorFor the full episode, click here.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Create content using AI - Trylately!Automatically generate social posts from videos and podcasts into dozens of social posts.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.This year SlideShare has been absorbed by Scribd; so what can we use to share and promote presentation? Scribd can be used for the purpose of uploading eBooks, PDFs, ePubs and various other types of documents apart from presentations. The rapid growth of SlideShare from a small startup to a top website began in 2009, in a tiny room in India, when Amit Rajan, Rashmi Sinha, and Jonathan Boutelle saw the need for a "YouTube for presentations." Within a few years, they had built a network of 38 million registered users by providing a desperately needed tool—and a new social channel for presentations.Sadly, that era is over and what was the best place to share presentations and gain new viewers is disappearing behind a paywall. Video killed the radio star, and quite possibly slideshare too.However, if you are looking for simpler sharing platforms explore the following:https://www.authorstream.comhttps://speakerdeck.comhttps://speakerstack.netFor the full episode, click here.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Create content using AI - Trylately!Automatically generate social posts from videos and podcasts into dozens of social posts.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.82.4% of buyers are going to choose Award winners over their competition, and as Chris Robinson explains it's easier than it may seem to win; you just need a plan, story and are efficient at the investigation phase of the process.  Chris shares how to leverage the evidence of your company's performance to choose the right awards, and to plan to win. Boost Marketing keeps a directory of over 4,000 awards which you can search to find one, but you may also find that engaging company like Boost delivers a great return on investment; as everyone's a winner.For the full episode, click here.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Create content using AI - Trylately!Automatically generate social posts from videos and podcasts into dozens of social posts.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Award-Winning voice over and sound engineer Australian Ant Bohun talks about the importance of hiring a professional to be the aural representation of a brand. We look at the process, the costs, and the impact of well-chosen voice over talent and the impact they can make on a brand. You can chat to Ant Bohun here.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.For the full episode, click here.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Create content using AI - Trylately!Automatically generate social posts from videos and podcasts into dozens of social posts.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.82.4% of buyers are going to choose Award winners over their competition, and as Chris Robinson explains it's easier than it may seem to win; you just need a plan, story and are efficient at the investigation phase of the process.  Chris shares how to leverage the evidence of your company's performance to choose the right awards, and to plan to win. Boost Marketing keeps a directory of over 4,000 awards which you can search to find one, but you may also find that engaging company like Boost delivers a great return on investment; as everyone's a winner.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Award-Winning voice over and sound engineer Australian Ant Bohun talks about the importance of hiring a professional to be the aural representation of a brand. We look at the process, the costs, and the impact of well-chosen voice over talent and the impact they can make on a brand. You can chat to Ant Bohun here.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.It's really offputting when a person stares at their camera and not at the audience, referring to their notes and stumbling along as they present; but the technology which used to be the preserve of TV presenters is now readily available for desktops, phones and tablets. On this podcast, I look at some key features to look for and list some apps which I have found through research, trial and lots of error.PromptSmart Lite version ad Pro version.TeleprompterVideoTeleprompter LiteTeleprompter mirrorSPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.I was chuffed to be invited to talk with Rob da Costa, former Agency owner turned business coach and host of The Agency Accelerator Podcast.I was really excited to have a chance to sit down and talk with Rob and discuss what I have learnt from running the agency I started in Singapore in 1995, now based in the UK yet serving clients in Asia, Europe and America.  We discuss how to set up the systems and processes and how to recruit and manage staff when they are dispersed around the world.Rob always tells his clients that it is very difficult to build an agency using freelance staff because it’s like building a business on quicksand however I share a very different perspective to this and outlines exactly what I have done to build EASTWEST PR using freelance and contract staff.For the full episode, click here.This is separate to my own podcast:SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Swapcard is the leading AI-powered event and business matching platform that provides a suite of services for live, virtual and hybrid events. Mia Masson describes how 3 young French entrepreneurs have built a pay-per-attendee platform for hosting events at any scale, for any duration, to build a loyal community, create new behaviours for introverts,  and most importantly to generate business leads.Listen to the full episode here.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.The main issue with is that search engines can't index the contents of audio and video files, and the solution therefore is to publish transcripts. On this podcast I share  ways that you can get the text of your content to help your search engine rankings using AI enhanced services. The other benefit of publishing transcripts is that for those who want to follow more closely the content, they can read it, and share it on social media.For the full episode, listen here.I mention these services:OtterTemiDescriptSPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Respondents answer the same questions differently depending on the tone of voice and pace of delivery by the interviewer. This stunning discovery was by Nuttirudee Charoenruk in their University of Nebraska Digital Commons Dissertation, and means that learning how to project our voice may be just as important as learning our lines.So how can you improve the tonality, pace and pitch of your voice to deliver the information that you want to be understood to maximum effect? I'll share a least 10 tips on how to do this, including the link to the site to calculate your pace.Listen to the full episode here.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Respondents answer the same questions differently depending on the tone of voice and pace of delivery by the interviewer. This stunning discovery was by Nuttirudee Charoenruk in their University of Nebraska Digital Commons Dissertation, and means that learning how to project our voice may be just as important as learning our lines.So how can you improve the tonality, pace and pitch of your voice to deliver the information that you want to be understood to maximum effect? I'll share a least 10 tips on how to do this, including the link to the site to calculate your pace.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Vanity metrics reflect well on us but they don't necessarily give a true picture of the productivity or commercial effectiveness of the public relations work being done. I talk about the common metrics we do monitor like sentiment and share of voice which tools like Carma can track, and also go on to mention the work I am doing on the Active Communications Index which measures the productivity of the team.I also share the work I am doing with Ian Morrison to help companies to benchmark themselves against others in terms of how much work they are doing because absolute and relative values are important so know how much is enough for your company to do. Otherwise frankly social media can display all the hallmarks of Parkinson's Law.For the full episode, click here.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Position yourself and your company as an authority by generating publicity based on polling information which you create in house or commission from an agency. The media need facts for stories, and these can be generated from credible and significant sample size surveys, and the company which drives the research can leverage that for publicity, internal communications and investor relations.On this podcast I share key considerations on poll creation and what to do with the results so that they deliver maximum impact.I mention the following tools also:PolldaddySurveymonkeyFacebook Poll AppListen to the full episode here.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Vanity metrics reflect well on us but they don't necessarily give a true picture of the productivity or commercial effectiveness of the public relations work being done. I talk about the common metrics we do monitor like sentiment and share of voice which tools like Carma can track, and also go on to mention the work I am doing on the Active Communications Index which measures the productivity of the team. I also share the work I am doing with Ian Morrison to help companies to benchmark themselves against others in terms of how much work they are doing because absolute and relative values are important so know how much is enough for your company to do. Otherwise frankly social media can display all the hallmarks of Parkinson's Law.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Position yourself and your company as an authority by generating publicity based on polling information which you create in house or commission from an agency. The media need facts for stories, and these can be generated from credible and significant sample size surveys, and the company which drives the research can leverage that for publicity, internal communications and investor relations.On this podcast I share key considerations on poll creation and what to do with the results so that they deliver maximum impact.I mention the following tools also:Polldaddy SurveymonkeyFacebook Poll AppSPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Elon Musk, President Trump and Tim Cook have taken to going direct to their followers and shunning the media; will this strategy work for your company? This week Elon Musk let his internal PR department disintegrate and will be now be the CTO (Chief Twitter Officer). I consider the impact of this one man marketing machine approach by looking at the role of the media, the creation of a cohort of evangelists, and the benefits to smaller companies of going down the path of these celebrity leaders. I also look at the potential dangers, and what it means for people in public relations and the media.Listen to the full episode here.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Content matters. It needs to be new, readable, engaging, consistent, searchable and travels well across cultures. On this podcast, I share practical considerations when writing content and address the impact of graphics search, translations, and the use of jargon.Professor Hilary Schulman of the Ohio State University, explains in a study: “The use of difficult, specialized words are a signal that tells people that they don’t belong,” she said. “You can tell them what the terms mean, but it doesn’t matter. They already feel like that this message isn’t for them.”I mention the AI-enabled platform Acrolinx which companies like Siemens use to achieve consistency in terms of terminology and style in the extensive manuals, often comprising thousands of pages.For the full episode, click this link.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Content matters. It needs to be new, readable, engaging, consistent, searchable and travels well across cultures. On this podcast, I share practical considerations when writing content and address the impact of graphics search, translations, and the use of jargon.Professor Hilary Schulman of the Ohio State University, explains in a study: “The use of difficult, specialized words are a signal that tells people that they don’t belong,” she said. “You can tell them what the terms mean, but it doesn’t matter. They already feel like that this message isn’t for them.”I mention the AI-enabled platform Acrolinx which companies like Siemens use to achieve consistency in terms of terminology and style in the extensive manuals, often comprising thousands of pages. SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.With podcasting now reaching a critical mass of listeners, the medium has become an opportunity for public relations and a great way to establish oneself as an authority figure. In this episode, I am sharing how to find the top podcasts and how to be a guest on them and why. I also share some services which can be used to list speakers so that podcast hosts can find guests.PodditPodcast GuestsExpert bookersFor the full episode, click here.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/