Get Noticed! Send a text.Over 5,937 fresh reviews for a backpack available since 1978, a sustainability story, and considerable word of mouth marketing make the FJÄLLRÄVEN story compelling and a great case study to share. The press room is well maintained and creates a great showcase to be visited for your own press room, but what I liked most of all was the A4 folded leaflet which includes the.backstory of this Swedish company; which set out to solve the problem of back pain which inflicted 80% of Swedes in the 1970's.This episode is a nice case study in storification, and the Opportunity, But, Therefore structure for building a corporate narrative.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.The Social Dilemma movie raises the issue of the negative impact of the main social media platforms on society, but it also points to the need to create company communities and courses using the growing number of excellent private community platforms. Move from renting the space to owning the space that your organization uses to build it's tribe.I talk about 2 that I have experience with which are well worth considering which promise to bring your people, memberships, and content together in your own fully-branded and private community platform. Sell courses, charge subscriptions, live stream and so much more. All without any social media limitations.Disciple MediaMighty NetworksGet the full episode in this link.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Are you being informative or annoying, too shy or too obnoxious with your posts? I've done some research and share it here on the frequency, nature and time considerations for any business managing their owned media channels.In Summary:Post to Twitter at least 5 times a day. If you can swing up to 20 posts, you might be even better off. Every couple of hours after 07:00-11:00Post to Facebook five to 10 times per week. 7 days per week. 10 + 3Post to LinkedIn once per day. (20 times per month) - before 10:00Useful articles & credits to:BufferRevlocalFor the full episode, click here.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.The interesting thing about the tax revelations about the Trump organization is that could well have been non-news if it wasn't for the timing; being released on the eve of the 1st Presidential campaign. Timing in public relations, indeed in all communications, is critical in order to ensure that the messages are being heard; or in some instances not being heard. Timing is a powerful weapon in the arsenal of the skilled communicator, and I share strategies on how to avoid the kind of distractions the Trump campaign will now have to deal with.Here is the link for the full episode. SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.The interesting thing about the tax revelations about the Trump organization is that could well have been non-news if it wasn't for the timing; being released on the eve of the 1st Presidential campaign. Timing in public relations, indeed in all communications, is critical in order to ensure that the messages are being heard; or in some instances not being heard. Timing is a powerful weapon in the arsenal of the skilled communicator, and I share strategies on how to avoid the kind of distractions the Trump campaign will now have to deal with.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.In public relations, like in all situations,  scarcity triggers an emotional response because the media find it hard to resist wanting things that are scarce. Scarcity floods everyone with emotions and generally makes clear thinking difficult, but also the fear of missing a scoop.I'm looking at how to build exclusivity, limited quantities and deadlines to manage a public relations campaign, and why 49 is the new magic number for media events; indeed all online events which require an element of exclusivity.Listen to the full episode here.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.In public relations, like in all situations,  scarcity triggers an emotional response because the media find it hard to resist wanting things that are scarce. Scarcity floods everyone with emotions and generally makes clear thinking difficult, but also the fear of missing a scoop.I'm looking at how to build exclusivity, limited quantities and deadlines to manage a public relations campaign, and why 49 is the new magic number for media events; indeed all online events which require an element of exclusivity.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Selling a business means communicating with customers, employees and buyers all at once and a lot can go wrong; so listen to how Brian Hill managed the feat in spite of living 1,000 miles away from his company and facing the COVID lockdown.Key lessons here from Brian Hill who worked with Peter Rolliston to ensure that the 3 parallel tracks took place with integrity, momentum and a measure of confidentiality.For the full episode, click here.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Selling a business means communicating with customers, employees and buyers all at once and a lot can go wrong; so listen to how Brian Hill managed the feat in spite of living 1,000 miles away from his company and facing the COVID lockdown.Key lessons here from Brian Hill who worked with Peter Rolliston to ensure that the 3 parallel tracks took place with integrity, momentum and a measure of confidentiality.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.I'm launching a Mastermind to help business owners to get noticed without the expense of using a PR agency. It may sound insane, as I run an international PR agency, but I think it's time we helped the 98% of companies which are under 250 people and who can't afford external help yet. Besides, often an agency sells what it can deliver which isn't always the same as what business owner needs.So this course will help the business owner to be prepared for when they do engage an agency.I illustrate the 5 stages in SPEAK|pr which give a guide to how business owners can approach their own PR, including the productivity metric the Active Communications Index.For the full episode, click here.For more info on the mastermind visit here.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Former Sirius FM DJ Kate Bradley Chernis has launched Lately which has just delivered a 12,000% increase in content engagement for one of their clients, Gary Vaynerchuk. They are able to repurpose blogs, press releases, newsletters, white papers, video and audio transcripts and other evergreen content into dozens of pre-hashtagged and pre-short linked social media posts.Click here for the full episode. SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.I'm launching a Mastermind to help business owners to get noticed without the expense of using a PR agency. It may sound insane, as I run an international PR agency, but I think it's time we helped the 98% of companies which are under 250 people and who can't afford external help yet. Besides, often an agency sells what it can deliver which isn't always the same as what business owner needs.So this course will help the business owner to be prepared for when they do engage an agency.I illustrate the 5 stages in SPEAK|pr which give a guide to how business owners can approach their own PR, including the productivity metric the Active Communications Index.For more info on the mastermind visit here.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Former Sirius FM DJ Kate Bradley Chernis has launched Lately which has just delivered a 12,000% increase in content engagement for one of their clients, Gary Vaynerchuk. They are able to repurpose blogs, press releases, newsletters, white papers, video and audio transcripts and other evergreen content into dozens of pre-hashtagged and pre-short linked social media posts.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Rob da Cosa tells agencies not to talk to companies which don't provide a proper brief, and companies will not get what they need if they don't share their business goals  with the agency. Listen to the kind of legal framework, costs, and technology requirements which lead to a productive pr agency engagement for clients.For the full episode, click here. SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Anthroponymy (or anthroponomastics) is the study of the names of human beings, and it is essential to create personalization at scale. Danny Levinson, CEO at Transformania is enabling companies to abide by GDPR whilst creating personalised data led marketing campaigns.Why is this important? According to a report by Stanford Business School,  ' that personalizing the emails, while adding no informative content about the product or the company, benefits the advertisers. ..., we find that adding the name of the message recipient to the email’s subject-line increases the probability of the recipient opening it by 20%, which translates to an increase in sales leads by 31% and a reduction in the number of individuals unsubscribing from the email campaign by 17%.For the full episode, click here.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.On this podcast I deal with the communications best practice for raising funds. Raising money is often a key part of the growth strategy of a company and it requires a special practice of communications called investor relations. I've raised money for my own ventures and worked on an IPO for a cosmetics company, and have also supported entrepreneurs as they draft investor memos,  present and work to entice people to fund their dreams.I reference the insights of Kevin Whelan, as he discusses how to be investable on the Wealthtalk podcast episode 74.  I talk about Return of Investment, (Kevin's first point), Return on Investment, and how PR plays a key role in providing the 3rd ROI, Reassurance on Individuals. I share the key elements that need to be included in an investment memo and the need to profile the potential investor which is appropriate for your business.For the full episode, click here.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international PR agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.I've just purchased speakpr.co from godaddy and it prompted me to review the important elements in making a purchase of a domain name. Marketing, technical and financial concerns determine the address of companies big and small all registered by the Internet Corporation for Assigned Names and Numbers (ICANN).I talk about the 2012 Google update and how it impacts on the value of owning exact match domains, mistyped domains and the importance of remembering just how many sites you will be able to actively manage. I also mention the importance of then using a submission engine like entireweb.Listen to the full episode here.SPEAK|Pr is for business owners to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Most websites perform very badly, and if they were buildings would be shut down or renovated. I'll discuss practical tips for evaluating the performance of a website including using the GTMetrx free tool, and ways to improve them. Importantly for PR, I share services which enable the provision of a virtual press office without any digital asset management skills in-house.Vuelio, PressArea, and Cision are three big established providers of virtual press centres which can be integrated directly into a site and moreover offer distribution and media relationship management too. PressArea publishes their prices and start at a reasonable GBP395 per month for upto 500GB of storage.Get the full episode here.SPEAK|Pr is for leaders to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Should you use logic or hedonic messages in your brochure, and which colours are best to choose? And why is it part of public relations? I answer these questions on this episode of SPEAK|pr and include a reference to the Cugelman emotion map which asks which state of mind do you want to put your audience into when they relating to your company. I also look at which colours are going to reflect the way that your company is viewed, even only by the subconscious mind; it's all part of the psychology behind public relations.This is a trailer for the full show here:Insecure: High-arousal, painful emotions: Red…Optimistic: High-arousal, pleasurable emotions. GREENPessimistic: Low-arousal, painful emotions: Black greySecure: low-arousal, pleasurable emotions: BlueSPEAK|Pr is for leaders to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Should you use logic or hedonic messages in your brochure, and which colours are best to choose? And why is it part of public relations? I answer these questions on this episode of SPEAK|pr and include a reference to the Cugelman emotion map which asks which state of mind do you want to put your audience into when they relating to your company. I also look at which colours are going to reflect the way that your company is viewed, even only by the subconscious mind; it's all part of the psychology behind public relations.Insecure: High-arousal, painful emotions: Red…Optimistic: High-arousal, pleasurable emotions. GREENPessimistic: Low-arousal, painful emotions: Black greySecure: low-arousal, pleasurable emotions: BlueSPEAK|Pr is for leaders to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Ritual communication creates 'sharing, participation, association and fellowship' according to James W. Carey, and this is just what organizations need to do in COVID times. Yet many companies are focused on simple transmission ie. sharing the information and not considering the emotional response. As my daughters showed me this evening with the ritual they created for the passing of the Platy fish, people want events to have meaning beyond words.In this podcast, I look at the works of Herbert Marshall McLuhan who wrote The Guttenberg Galaxy and coined the term "the medium is the message". I look at how technology itself is changing the underlying uses of communication and how organizations can take measures to establish rituals which define and protect culture.The irony is that as communication via platforms becomes more tribal (also a McLuhan phrase), it's also becoming less ritualized and more based on the formula for performance.  The final social media send-off of a bin collector after 34 years of service is used to illustrate my view that we need to ensure rituals somehow survive lest organizations end up in the bin.Listen to the full episode here.SPEAK|Pr is for leaders to unlock the value in their organization for free with effective communication and is hosted by international Pr agency owner and entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Find us on Twitter @eastwestprSupport the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Wealth Without Borders (TM) is a new brand being built in Shanghai by Howard Whiteson, a Senior Wealth Manager of the DeVere wealth management group. We discuss how he uses sideways marketing, community development, and educational work to build his reputation and funnel of potential clients.Listen to this show if you are building a brand for your own franchise. Trailer for the full show here.SPEAK|Pr is for business owners to unlock the value in their business brought to you by entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Find us on Twitter @eastwestprSupport the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Suzy Goulding, Business Unit Director Singapore of MullenLowe salt and Andrew Clark, Partner at AsiaWorks Television, kindly interviewed me for their podcast "What's next".We talk about the future of agencies (it's uber), training clients to manage their own PR (which seems odd) and having hairstyles like the New Romantics (which as Suzy points out, with my follically challenged situation, make this even odder).It's a fun 3-way banter and they really know how to produce a great show.You can find all their shows here:Trailer for the full show here.SPEAK|Pr is for business owners to unlock the value in their business brought to you by entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter here.Please visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Find us on Twitter @eastwestprSupport the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.If you know how to do things, that could be as important in PR terms as what you deliver to clients. Today I registered SPEAK|pr as a trademark, and am now working on building the course to share the 5 stage methodology using the STEPE process. I am working with Morry Morgan of KeynotetoCoach.It's possible to post courses on platforms like Udemy and Coursera, and I mention my experience as a trainer using the Simplilearn platform. By having a course an organization can communicate internally on best practice, but also start to build a base of evangelists who have taken the course, and above all to be seen as an authority in the industry; as Jack Welch did with Six Sigma at GE.Trailer for the full show hereSPEAK|Pr is for business owners to unlock the value in their business brought to you by entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Find us on Twitter @eastwestprSupport the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Communication by the leader of any tribe is the foundation for success because without everyone understanding the vision and the purpose of the tribe it is destined to fail.  On this episode, I share the 5 stages an organization passes through on the path from crowd to the tribe, and 8 essential elements for the language of the tribe to resonate within and beyond the organization.Trailer for the full show hereSeth Godin says, “A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe."The Five Stages of Workplace “Tribes,” by DAVE LOGAN AND HALEE FISCHER-WRIGHT, AUTHORS OF TRIBAL LEADERSHIP: LEVERAGING NATURAL GROUPS TO BUILD A THRIVING ORGANIZATION • Stage One: These tribes are distinguished by hostility and despair. Their members say things like "Life sucks." • Stage Two: These tribes are characterized by apathy and a sense of futility. They don't try, they don't care, they don't innovate, they don't hold one another accountable for anything, and they revel in their disengagement. Their members say things like "My life sucks." • Stage Three: Tribal members are selfish at this stage. They are in it for themselves, and they are extremely averse to collaboration. Their attitude is "I'm great . . . and you're not." • Stage Four: Tribe members have a sense of shared values; they willingly share knowledge and collaborate. Stage-four tribes are extremely competitive, but their competitive focus shifts to other tribes or companies. These tribes believe that "We're great . . . and they're not." • Stage Five: Tribes that attain this rare level are characterized by a sense of "innocent wonderment." They apply themselves to the creation of things no one has dreamed of and are frequently incredibly successful. These tribes say that "Life is great."SPEAK|Pr is for business owners to unlock the value in their business brought to you by entrepreneur Jim James. If you like this podcast, then subscribe to our newsletter here Please visit our blog post on PR for business please visit our site: https://www.eastwestpr.com/blogs/ Find us on Twitter @eastwestprSupport the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.I think we need to change the way we deal with people when everyone is wearing PPE; treat customers as if they are impaired. Frustrations abound when we can't hear what the other person is saying due to masks and screens, and when glasses mist up stopping people being able to read text on signage or documents like menus or order forms. In this episode, I share experiences on how Asian companies give customers instructions without anyone saying them, and the value of raised paving stones for the blind. I am sharing some practical ideas on how companies can help staff, partners and customers to feel confident and relaxed in their establishments. SPEAK|Pr is for business owners to unlock the value in their business brought to you by entrepreneur Jim James. If you like this podcast, then subscribe to our newsletter here Please visit our blog post on PR for business please visit our site: https://www.eastwestpr.com/blogs/ Find us on Twitter @eastwestprSupport the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.This podcast is for business owners and leaders who want to get noticed using the latest technology and practices of public relations because it's effective, low cost and made for the digital age.We talk about all the issues affecting building an understanding of an organization based on the SPEAK|pr methodology taught in our masterminds: Storify, Personalize, Engage, Amplify, Know.The show is hosted by international entrepreneur Jim James who founded the EASTWEST Public Relations Group in Singapore in 1995. For more info on EASTWEST Public Relations please visit us here or @eastwestprSupport the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Submitting professional, personalized proposals at scale is a key challenge for most companies, but a failure to master this undermines all the great public relations work which has been done. So on this podcast I share 8 key elements to include in proposals which sell and also include tools which can be used to automate the process.Trailer for the full show:Proposify, iQuoteexpress, PandaDoc, and Proposeful from Brazil are all good options to consider, but starting prices are US19.00 across the range. There doesn't appear to be a freebie in this category.SPEAK|Pr is for business owners to unlock the value in their business brought to you by entrepreneur Jim James. If you like this podcast, then subscribe to our newsletter here Please visit our blog post on PR for business please visit our site: https://www.eastwestpr.com/blogs/ Find us on Twitter @eastwestprSupport the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.In conversation with Nozi Hamidi in Atlanta, USA, talking about the impact on PR of the loss of trust in American media and great tips on how companies can leverage virtual trade shows for business. Nozi was until recently the Vice President of Marketing and Business Development at SWM International and is about to take up a senior role at a global chemicals company.This is a trailer for the full show.About the show:SPEAK|Pr is for leaders to unlock the value in their organization is brought to you by entrepreneur and international PR agency owner Jim James.Twitter @jimajamesIf you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:Find us on Twitter @eastwestprSupport the show (https://www.eastwestpr.com/podcast-speakpr)Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.In conversation with Nozi Hamidi in Atlanta, USA, talking about the impact on PR of the loss of trust in American media and great tips on how companies can leverage virtual trade shows for business. Nozi was until recently the Vice President of Marketing and Business Development at SWM International and is about to take up a senior role at a global chemicals company. About the show:SPEAK|Pr is for leaders to unlock the value in their organization is brought to you by entrepreneur and international PR agency owner Jim James. Twitter @jimajames If you like this podcast, then subscribe to our newsletter here Please visit our blog post on PR for business please visit our site: Find us on Twitter @eastwestprSupport the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.If you are building a brand, and it's not protected, you are leaving your company exposed on 2 fronts; you are ignoring a source of potential revenue but you are also in danger of building the brand for someone else to take it from you. This is a trailer for the full show.On this show I share about the trade mark protection process which I am undertaking for the SPEAK|pr program of masterminds, including this podcast which now is in the top 20% of all podcast shows (according to Libsyn rankings). I share considerations for any business owner to register their trade marks and the costs of doing so; along with some cautionary notes on not doing so e.g. Apple had to pay $60 million for the iPad trademark in China because another entity had registered it first. Key point to remember: Intellectual property works on “first to file” basis (whoever protects it first gets the rights).  mention these firms which can help with global IP protection: AbelImray and Rouse.About the show:SPEAK|Pr is for business owners to unlock the value in their business brought to you by entrepreneur Jim James. Twitter @jimajames If you like this podcast, then subscribe to our newsletter here Please visit our blog post on PR for business please visit our site: Find us on Twitter @eastwestprSupport the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.If you are building a brand, and it's not protected, you are leaving your company exposed on 2 fronts; you are ignoring a source of potential revenue but you are also in danger of building the brand for someone else to take it from you. On this show I share about the trade mark protection process which I am undertaking for the SPEAK|pr program of masterminds, including this podcast which now is in the top 20% of all podcast shows (according to Libsyn rankings). I share considerations for any business owner to register their trade marks and the costs of doing so; along with some cautionary notes on not doing so e.g. Apple had to pay $60 million for the iPad trademark in China because another entity had registered it first. Key point to remember: Intellectual property works on “first to file” basis (whoever protects it first gets the rights).  mention these firms which can help with global IP protection: AbelImray and Rouse.About the show:SPEAK|Pr is for business owners to unlock the value in their business brought to you by entrepreneur Jim James. Twitter @jimajames If you like this podcast, then subscribe to our newsletter here Please visit our blog post on PR for business please visit our site: Find us on Twitter @eastwestprSupport the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.There are some simple ways that schools can keep everyone calm during COVID times, and that is by using the same techniques companies use for crisis management. In this episode, I will share best practice deployed by corporations and also from my experiences of how the schools in China handled the daily crisis of pollution impacting schools.There is plenty of documentation online to help prepare. In the UK the Government has developed the Digital Resilience Framework and publishes guidance to schools, and schools too are sharing openly like Singapore the American School. I share the work being done by the Girls Day School Trust which is using Issu online magazine software to share information.Crisis management is all about continuity, and I share practical guidance on how to create timed, structured and coherent plans for schools and other organizations as we head back to school and work, and show our kids that we've got this crisis under control; relax and have fun.Trailer for the full show hereAbout the host:SPEAK|Pr is for business owners to unlock the value in their business brought to you by entrepreneur and Founder of EASTWEST Public Relations Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Find us on Twitter @eastwestprSupport the show (https://www.eastwestpr.com/podcast-speakpr)Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.There are some simple ways that schools can keep everyone calm during COVID times, and that is by using the same techniques companies use for crisis management. In this episode, I will share best practice deployed by corporations and also from my experiences of how the schools in China handled the daily crisis of pollution impacting schools.There is plenty of documentation online to help prepare. In the UK the Government has developed the Digital Resilience Framework and publishes guidance to schools, and schools too are sharing openly like Singapore the American School. I share the work being done by the Girls Day School Trust which is using Issu online magazine software to share information.Crisis management is all about continuity, and I share practical guidance on how to create timed, structured and coherent plans for schools and other organizations as we head back to school and work, and show our kids that we've got this crisis under control; relax and have fun.About the host: SPEAK|Pr is for business owners to unlock the value in their business brought to you by entrepreneur and Founder of EASTWEST Public Relations Jim James. If you like this podcast, then subscribe to our newsletter here Please visit our blog post on PR for business please visit our site: https://www.eastwestpr.com/blogs/ Find us on Twitter @eastwestprSupport the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Dedicated platforms provide the solution to building tribes. One example is that they enable education institutions to overcome the financial pressures being felt as students start to question the costs of education when they can't go to class, meet their lecturers and simply take online classes. The answer lies in community marketing.In this episode, I look at Hivebrite , Tribe.so and in cursory fashion at Honeycommb which offer organizations platforms to facilitate community building. I raise this as part of public relations because in my view there are 3 audiences for PR; internal, partners, external. At this time internal audiences need an entirely different approach to communications and community building.Trailer for the full show hereSPEAK|Pr is for business leaders to unlock the value in their organization using effective communications and is hosted by entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Find us on Twitter @eastwestprSupport the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Video didn't kill the radio star; it went digital instead! Robert Pittman, CEO of iHeartMedia, said, “Radio is about keeping you company, while on-demand music is about escaping from everyone else."  This is why it's the perfect medium for public relations; because we want our audience to relax in our company and to engage with our work.On this podcast, I share why radio still reaches 93% of audiences, it's role in education programmes, and 5 tips for getting ready to go on air based on my own experience both of preparing clients and being on the BBC Radio both from China and the UK.Trailer for the full show hereSPEAK|Pr is for business owners to unlock the value in their business and is hosted by  Jim James, the entrepreneurial PR counsel.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/@eastwestprSupport the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Linkedin has over 575m users and each person has a Social Selling Index. This link should take you to yours. Mine stands at 80/100. How are you doing? We're working to improve the SSI for our clients and in this episode of SPEAK|pr I share how we are completing the clients profiles, adding connections and curating content.The SSI comprises of:Establishing your brand.Finding the right people.Engage with insights.Build relationship.Trailer for the full show hereLet us know if we can help you.About this show:SPEAK|Pr is for business owners to #getnoticed and is brought to you by EASTWEST PR Agency owner and entrepreneur Jim James who has started 8 businesses on 3 continents.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.With over 2 billion downloads worldwide, TikTok has to be a consideration for every company as a marketing channel. On this episode I am going to share what I found in the 11 modules housed on the TikTok Business Portal, and talk about the 3 ways companies are using TikTok for branding, publicity and direct sales.  TikTok users spend 45 minutes on the app on averaOver 63% of TikTok users are between the ages of 10 and 29Females on TikTok outnumber males nearly 2:1 in the U.S.These brands are using TikTok already:KFC Germany, Silver Swan brand in the Philippines , VinFast e scooters in Vietnam, Iberdrola for World Environment Day, Nike, L’Oreal, Rexona, KIA in Korea, Mercedes in Europe, Amazon Prime, Studio Canal in Germany, So should you?Trailer for the full show hereAbout the show:SPEAK|Pr is for business owners to #getnoticed and is brought to you by entrepreneur Jim James who has started 8 businesses on 3 continents out of the same suitcase.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.With over 2 billion downloads worldwide, TikTok has to be a consideration for every company as a marketing channel. On this episode I am going to share what I found in the 11 modules housed on the TikTok Business Portal, and talk about the 3 ways companies are using TikTok for branding, publicity and direct sales.  TikTok users spend 45 minutes on the app on averaOver 63% of TikTok users are between the ages of 10 and 29Females on TikTok outnumber males nearly 2:1 in the U.S.These brands are using TikTok already:KFC Germany, Silver Swan brand in the Philippines , VinFast e scooters in Vietnam, Iberdrola for World Environment Day, Nike, L’Oreal, Rexona, KIA in Korea, Mercedes in Europe, Amazon Prime, Studio Canal in Germany, So should you?About the show: SPEAK|Pr is for business owners to #getnoticed and is brought to you by entrepreneur Jim James who has started 8 businesses on 3 continents out of the same suitcase. If you like this podcast, then subscribe to our newsletter here Please visit our blog post on PR for business please visit our site: https://www.eastwestpr.com/blogs/Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Scott Brinker explains the 2nd golden age of martech, and why freemium models mean there are close to 8,000 companies offering free software to business owners to get their companies noticed. Scott shares which 4 key capabilities all companies should adopt, and talks about how marketing apps are transitioning to platforms which are easy for business owners to use. As we know over 96% of all companies are less than 150 staff, so these apps are for SME's and level the playing field with the Fortune 500.Scott is VP Platform Ecosystem at HubSpot; Editor at chiefmartec.com; Program Chair of MarTech. You can find the articles and directory of the 8,000 at Chiefmartec.About the host:SPEAK|Pr is for business owners to #getnoticed and is brought to you by entrepreneur Jim James who has started 8 businesses on 3 continents out of the same suitcase.Trailer for the full show here.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.In this episode, I share tips as my own agency prepares to send press releases from one client in America to media in China and Japan. Press release activity requires 3 main considerations: content, channels and timing.We've issued releases for clients since 1995, and so I share our approach to press release writing, media engagement and when to send out releases; especially as in this case we are issuing across multiple timezones and multiple languages which add extra complexity. The questions I ask though, apply regardless of where the media is, or how many you intend to talk to. Companies I mention include Visme, Cision, Statista, Prowly.Trailer for the full show here.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Find us on Twitter @eastwestprJim James is the host. Jim is the Founder of the EASTWEST Public Relations Group based in Singapore. He has set up 8 companies on 3 continents, each time from a suitcase!Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.In this episode of SPEAK|pr, I talk with entrepreneur Alex Redman of ClipShare which enables anyone to make short clips of long form videos and to share them on social media. This is going to save masses of time and unlock back catalogues of content which cost too much time and money to edit.This service is easy to use and there is a free version too, with upgrades available and pioneer discounts for booking full 12 month packages.Trailer for the full show here.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Find us on Twitter @eastwestprJim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus carsSupport the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Good grammar is a brand ambassador. So are you taking care of your brand by ensuring that your company is writing correctly, not just in English but in any language? Trailer for the full show here.A UK study revealed that 59 per cent of Britons would not use a company that had obvious grammatical or spelling mistakes on its website or marketing material, and 82 per cent would not use a company that had not correctly translated its material into English. I think these numbers would be the same anywhere in the world.It's so simple to solve this problem with services which I will detail including Grammarly, Ginger and ProWritingAid. Perhaps the best known is Grammarly founded by Alex Shevchenko and Max Lytvyn in 2009.  These services are in English, so do share with meFor our French listeners, http://scribens.fr/, BonPatron.com, or for international language checkers who are human, check out Lang-8. I think that you will get the idea, these checkers are available for all languages.Trailer for the full show here.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Find us on Twitter @eastwestprJim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus carsSupport the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Good grammar is a brand ambassador. So are you taking care of your brand by ensuring that your company is writing correctly, not just in English but in any language?  A UK study revealed that 59 per cent of Britons would not use a company that had obvious grammatical or spelling mistakes on its website or marketing material, and 82 per cent would not use a company that had not correctly translated its material into English. I think these numbers would be the same anywhere in the world. It's so simple to solve this problem with services which I will detail including Grammarly, Ginger and ProWritingAid. Perhaps the best known is Grammarly founded by Alex Shevchenko and Max Lytvyn in 2009.  These services are in English, so do share with me For our French listeners, http://scribens.fr/, BonPatron.com, or for international language checkers who are human, check out Lang-8. I think that you will get the idea, these checkers are available for all languages.If you like this podcast, then subscribe to our newsletter here Please visit our blog post on PR for business please visit our site: https://www.eastwestpr.com/blogs/ Find us on Twitter @eastwestpr Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus carsSupport the show (https://www.eastwestpr.com/podcast-speakpr)Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.One near-universal law of psychology is habituation, which means that we stop noticing things we see or hear many times. This applies to company signage too, and as we come out of COVID lockdown we need to refresh the signage which we use to promote our business and to educate staff, partners and customers.Research by the University of Cincinnati showed tangible improvements in business due to signage upgrades by up to 10%. This means that to gain attention we need to keep our signage fresh to avoid habituation, but that the costs should pay for themselves. Trailer for the full show here.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/Find us on Twitter @eastwestprJim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairman of the British Chamber of Commerce in China, he also he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus carsSupport the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.One near-universal law of psychology is habituation, which means that we stop noticing things we see or hear many times. This applies to company signage too, and as we come out of COVID lockdown we need to refresh the signage which we use to promote our business and to educate staff, partners and customers.Research by the University of Cincinnati showed tangible improvements in business due to signage upgrades by upto 10%. This means that to gain attention we need to keep our signage fresh to avoid habituation, but that the costs should pay for themselves. If you like this podcast, then subscribe to our newsletter here Please visit our blog post on PR for business please visit our site: https://www.eastwestpr.com/blogs/ Find us on Twitter @eastwestpr Jim James is the Founder and Managing Director of the EASTWEST Public Relations Group. He recently returned to the UK after 25 years in Asia where he was an entrepreneur. Whilst running EASTWEST PR, he was the Vice-Chairmanof the British Chamber of Commerce in China, he also he introduced Morgansports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus carsSupport the show (https://www.eastwestpr.com/podcast-speakpr)Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Imagine obtaining the credibility that the media have, without being a publisher. You can do this by partnering in ways that I will explain on this podcast. I talk about a current proposal that I am working on for an Awards with 2 Chinese media groups for domestic and international exposure. The principles apply no matter where you are. Listen to find out how you can do this for your company.Full show here:https://www.buzzsprout.com/850540/5102629Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Hashtags help to index content on the internet much like Library of Congress numbers or the dewey decimal index books, and were introduced in in the summer of 2007 by Chris Messina.  This podcast talks to the use of #, how to choose them, and which technology apps can help including Hashagify.me and Ritetag.#1 # of all time is #love (1.7B posts) On Linkedin:#Innovation – 38,600,000#Management – 36,000,000#DigitalMarketing – 27,500,000So think carefully before randomly adding # - this is a science not just a simple octothorpe!SPEAK|Pr is for business owners to unlock the value in their business brought to you by entrepreneur Jim James.If you like this podcast, then subscribe to our newsletter here Please visit our blog post on PR for business please visit our site: https://www.eastwestpr.com/blogs/ Find us on Twitter @eastwestprSupport the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/