Get Noticed! Send a text.If you look at reputation management, public relations, advertising, whatever you want to call it, according to Author, brand reputation strategist, entrepreneur, commissioned Kentucky Colonel and partner in Elasticity Aaron Perlut, there are two primary tenets;  content and  distribution.  In this podcast formerFleishman Hillard executive Aaron shares with me how the Elastic Agency used a data driven but also creatively disruptive approach to making tax filing in America by H&R Block all about moustaches, and why godaddy was supposedly the perfect fit for his 'crazy' agency, but that wasn't what the internic company was looking for.Email Signatures Full of Brand PromiseCreate Branded Email Signatures for All Employees in Few Minutes. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Toni Kaufman gives this reassuring message and also tips on how to maximise value from online events. This is a trailer for the full show which is here.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.This is a trailer for the full show with Aaron Perlut which can be heard hereSupport the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Marketing Technology Frans Riemersma, son of a radiologist who taught him the value of functionality over features.  For two decades Frans has been designing Marketing Technology stacks for companies like HP, Adidas, Audi, Basf, Unilever, Philips, AbnAmro, IKEA, Standard Bank, Carlsberg, Volvo, HP and MediaSaturn. On this show we talk about the key applications all small business owners should deploy, and some cool new AI tools many of which offer freemium models.Software spoken about:https://www.woopra.com/https://mixpanel.com/https://monkeylearn.com/https://www.drift.com/http://www.bonjoro.comEmail Signatures Full of Brand PromiseCreate Branded Email Signatures for All Employees in Few Minutes. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Want to build a passion into a profitable business? Then listen to Drew Stone explain how his love for Punk Rock has grown into a 90,000 fan following, with revenues on Patreon and an expanding line of merchandise made in real time using a Chinese just-in-time supplier.Drew Stone is an American film director, producer, editor and musician. His works include music videos, commercials, documentary films and television. He founded the New York City-based film production company Stone Films NYC. He is a four-time X-Tremmy award winner with his Urban Street-Bike Warriors series of films and director of the MTV True Life episode “I Live To Ride."Email Signatures Full of Brand PromiseCreate Branded Email Signatures for All Employees in Few Minutes. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Coming on Thursday 25th February - you can here the full length version of this talk with Frans Riemersma.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Entrepreneurs hire Toni  Kaufman of Standout Universe to help them bring their ideas to life, from concept to launch, so that they can become the authority, celebrate the celebrity within, and get seen as the Go-To Expert in as little as 90 days! She brings lots of warmth, laughter and ideas from Houston about the way to leverage online events, including some useful pointers on downloading contacts from LinkedIn, and the need for everyone to position themselves as an authority before  they get to the online event.Email Signatures Full of Brand PromiseCreate Branded Email Signatures for All Employees in Few Minutes. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Sabrina Scholkowski, a Mexican/German millennial built such a successful podcast that she launched a training course. She shares with us how a podcast could be an integral part of the communications plan, the equipment, and strategies for content but also for listener feedback. Email Signatures Full of Brand PromiseCreate Branded Email Signatures for All Employees in Few Minutes. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Omri Hurwitz shares insights on building media platforms which can eventually become as valuable as the business they promote. We discuss how this Israel/California based consultant uses advanced revenue-oriented methods to create product demand. We talk about combining Demand Generation campaigns alongside traditional Lead Generation campaigns, and get into the details of how much content on a side should be gated and how much should be free to view.Email Signatures Full of Brand PromiseCreate Branded Email Signatures for All Employees in Few Minutes. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Chris Robinson, Founder of Boost Evaluation , explains how a company can go about doing evaluation so that it's meaningful, both in terms of a potential awards entry but also to help planning for the future of the business.They say necessity is the mother of all invention…that was the case here. Boost Evaluation Ltd was set up in 2011 as a wholly owned subsidiary of Boost Marketing Ltd (aka Boost Awards) – a company that specialises in helping businesses enter (and very often win) awards.Winning awards is all about convincing a panel of awards judges that you are more deserving of recognition than any of the competition. We quickly learned that the way to do this was by out-evidencing the competing entries: we needed to provide strong, convincing results that could bear up under close scrutiny by even the most sceptical judge.Email Signatures Full of Brand PromiseCreate Branded Email Signatures for All Employees in Few Minutes. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Imagine a coffee shop giving access to life-saving water for every coffee they sell, or accountants educating a child in need for every client they serve... And imagine if every time you sold one of your products or services, something great happened.As I recently joined B1B1 I was able to invite Founder of B1G1 (BUY1GIVE1) Masami Sato to share with me all about this Global Business Giving Initiative which I believe also meets a real need for companies to be able to demonstrate the impact of their contributions by using some innovative technology apps.Since 2007, B1G1 has worked with more than 2,700 businesses from all industries creating over $200m in impact.Email Signatures Full of Brand PromiseCreate Branded Email Signatures for All Employees in Few Minutes. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.What is your mask saying about you and your organization? There are 4381 political face masks for sale on Etsy, and they cost $11.94 on average. The most common political face mask material is cotton. The most popular ones appear to be making statements including that worn by Georgia Representative Marjorie Taylor Green who's recent mask was emblazoned 'FREE SPEECH.'“If you have to put this thing on your face – an actually visual representation of a paradigm shift in society – why not make it as crazy as possible,” said Brad Thompson, chief of operations for Brea-based jogging company Built on Athletics, or BOA.Email Signatures Full of Brand PromiseCreate Branded Email Signatures for All Employees in Few Minutes. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.A new edumercial series to teach children about the impact of light on their wellbeing has been created by Dr Shelley James, with some support from me and our SPEAK|pr process. I share how we trade marked the LunaTM character, and made a series of 60 + explainer videos for children using the Lumen5 platform which made versioning quick and more cost effective than traditional studios could offer.Check out Luna and more at Age of Light Innovations Group Email Signatures Full of Brand PromiseCreate Branded Email Signatures for All Employees in Few Minutes. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Trailer for an upcoming show with Adrian Starks - listen to the full episode hereSupport the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.If you are seeking meaningful work, you'll love this podcast in conversation with Tim Olaore‼️Mr. Meaningful Work‼️ is a leader in Leadership Development and connects employees, entrepreneurs and enthusiasts to meaningful work principles that make sense. We discuss how to Tim is producing content and deveeloping a community as a side hustle with 100% support from his employer, Adventist Health. Tim is in California and is building his community in America but there are many technical lessons to learn for anyone using podcasting as part of their marketing strategy.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.I share lessons which I have learnt from producing 280 podcast episodes, and reaching my own first milestone of 10,000 downloads. It's not the biggest nor most successful podcast but it's mine, and I think some of these considerations may help you if you are exploring podcasting to promote your course. 1. Platform - I use buzzsprout.2. Duration - I keep mine to sub 20 mins3. Distribution - how to leverage the content4. Audience - where they are and on what devices do they listen5. Costs - kit (I use Røde NT, Beats, Descript, Hindenburg) Email Signatures Full of Brand PromiseCreate Branded Email Signatures for All Employees in Few Minutes. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.I share a strategy you can use to get your news into a national media outlet. I share a case of a press release we've written for an animal welfare group taking on large corporations which are selling caged eggs in Singapore; from a release which was considered too libelous for the newswires to run it into a story which was on Channel News Asia,  Singapore News Live and social media within a week.Email Signatures Full of Brand PromiseCreate Branded Email Signatures for All Employees in Few Minutes. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.There are over 8,000 martech platforms, so it's important to think about these 4 key points before integrating emerging platforms into a legacy communications structure.  I share here on the interplay of audience, platforms and content and the need to determine the objectives of the communication. I share examples of Tesla and Singapore Airlines, and mention a number of technologies which I've already covered in earlier podcasts including:bonjorogathervoicesvimeocontentsamurai - now Vidnamiclicksend & twilioEmail Signatures Full of Brand PromiseCreate Branded Email Signatures for All Employees in Few Minutes. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Send me your questions - this one came from a marketing director in Australia who is looking at how to blend traditional with digital communications. I share my strategic approach here, and explain how these factors can all weigh on the decision.Digital - speed, universality, attributionTraditional - authority, perspective, circulationAudience - internal, partners, externalOutcomes sought & formula's to be applied.Email Signatures Full of Brand PromiseCreate Branded Email Signatures for All Employees in Few Minutes. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Virtual press briefings can save you time and money and still get the same results as an in person briefing but you need to take into account the relationship that you want to build with the media, just as much as the information that you want to share. In this podcast I talk about how we are preparing for a virtual press briefing in Singapore with video from around Asia to talk with our client who is based in Dubai about the $1 million water awards. I talk about how we will make the recipients of the Awards into the real story, about the kind of digital assets that we will prepare, and even the innovative media invitation which we created which may be an idea for you if you are planning on inviting Media to hear your story. I mention using Descript, Prowly and Bonjoro.Email Signatures Full of Brand PromiseCreate Branded Email Signatures for All Employees in Few Minutes. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Where can we find light in this never-ending shade? This will become a phrase etched in everyone's mind as the counterpoint to the Biden inauguration, and the amazing display of eloquence and presence by the poet laureat Amanda Gorman. However, there was a lot more going on that day including the placement of 192,00 flags representing all 56 American states and territories. This episode includes a recording of "The Hill We Climb" which when heard rather than watched is all the more impactful. I share this because firstly it comes as a massive relief to have inspiration from the other side of the pond instead of consternation, but also because it gives great guidance to everyone about the power of words, symbols and the need to let new generations articulate the future vision whilst older leaders play the role of mentors and facilitators. This is exactly what we talk about in the SPEAK|pr program.Here is a transcript of her inaugural poem, “The Hill We Climb.”When day comes we ask ourselves,Email Signatures Full of Brand PromiseCreate Branded Email Signatures for All Employees in Few Minutes. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.We've been trying out the NewoldStamp application and as it is our VA in the Philippines who has been doing the implementation, I invited her onto the show to discuss the ease of implementation, the cool features like the analytics and why the customer service is a 5/5.Listen and decide for yourself, as certainly auto signatures are a must. Email Signatures Full of Brand PromiseCreate Branded Email Signatures for All Employees in Few Minutes. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text. If you are anything like me then LinkedIn is a love|hate thing; I need but it drains my time. Guillaume Portalier, co-founder of Prospectin shares how his start-up can automate lead generation without risking being delisted by LinkedIn. They are pretty smart as they set maximum daily action quotas (between 80 and 100 for connection requests and follows, between 120 and 150 for messages and between 160 and 200 for profile visits), once these quotas are reached, your actions are no longer sent, until your quotas reset the next day. We talk about how automation can allow outreach without exhaustion, use of templates and how LinkedIn can be 10x more impactful than traditional email. Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Listen to Charlie Sampson talk about the #1 lesson he's learnt after 30 years running ad agencies including Saatchi & Saatchi China. This was my first ever podcast, now just trying Descript to repurpose my first ever podcast into episode 271! You'll be reassured by Charlie's wisdom and blown away by this visual audio editing platform.Email Signatures Full of Brand PromiseCreate Branded Email Signatures for All Employees in Few Minutes. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.In this episode I talk about the best way to get coverage is by talking about the people who benefit from what the organization does for them. In this episode explain the work my team at EASTWEST PR are doing for the Global Water Awards funded from Dubai, and the benefits the Singapore company Liquinex has drawn from being a winner in 2019. Email Signatures Full of Brand PromiseCreate Branded Email Signatures for All Employees in Few Minutes. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Newoldstamp has been installed now for 30 days and I discuss how we managed the integration and the surprising statistics about the impression that one person can make just by using an auto signature solution.Email Signatures Full of Brand PromiseCreate Branded Email Signatures for All Employees in Few Minutes. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Why aren't all entrepreneurs a success when it's clear that they could be? Because they haven't read the new book by John Lee Dumas. JLD is the host of Entrepreneurs on Fire, an award winning podcast where he interviews inspiring Entrepreneurs who are truly ON FIRE. With over 3000 episodes, 1 million + listens a month, and seven-figures of annual revenue, JLD is a proven entrepreneur who knows entrepreneurs. JLD is just about to launch his new publication which is listed here UncommonSuccessBook He talks us through the first 3 chapters of the "Common Path to Uncommon Success", his views on who makes it as an entrepreneur, and the role of philanthropy in his life.His 272 page book with elegant cover is available for pre-order on Amazon and has a Kindle version which saves trees at the same time as lighting your entrepreneurial fire. I pre-ordered 12 and will be offering those as prizes when they come out in March. Check out his amazing pre-order offers...Puerto Rico sounds like just the lock down getaway we could all do with not least as JLD has a stunning pool overlooking the ocean!  Email Signatures Full of Brand PromiseCreate Branded Email Signatures for All Employees in Few Minutes. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Dr Shelley James hosted a panel with a group of 11-13 year olds to give feedback on her recent edumercials about the impact of natural light on wellbeing. I sat in and was taken aback by their insight and candour, but also share here what they taught us about the importance of taking into account some simple truths about what we share and how we share it; regardless of the age of the audience.I mention recording and editing the podcast on Descript. I have to say I still can't quite believe what I am seeing as I edit text and the audio track is simultaneously edited...one has to see it to realize it's really doing this. Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Like his policies or not, Donald Trump has given a masterclass on public perception management which holds lessons for all business owners. I use the SPEAK|pr framework to interpret the actions of this billionaire NY property developer who managed to build a following which would storm the US Capitol buildings on the 6th November. I break down how Trump and his cohort took a leaf out of Joseph Goebbels,   master orator and propagandist generally accounted responsible for presenting a favourable image of the Nazi regime to the German people.However, his process and approach can be a model not least the power of owned media. I try not to be political just analytical, so that we can learn from Trump how he built a following around a cause; some of the best practices should be used to undo the damage done to the fabric of the nation but also the reputation of America worldwide. Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.In this episode, Sonali  Nair shares the three key features of a virtual tradeshow platform that you want to insist on before committing to any technology application, and the five strategy boards that your business should develop prior to launching any virtual event. Sonali Nair  CMP, DES, HMCC,  is the Manager - Digital Events & Global Campaigns digital events at OpenText. With over 2,000 hours of online events experience, she  shares her personal views on using ON24 and how she helped to organize an online spelling test for children during lockdown.Email Signatures Full of Brand PromiseCreate Branded Email Signatures for All Employees in Few Minutes. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.We are now subjecting our children to intense stress by ignoring the picture superiority effect, and we can do something about it. The PSE says "Items studied as pictures are better remembered than items studied as words even when test items are presented as words." Then why am I receiving all my 11 year old daughters' home school instructions as long form bullet pointed list which an 11-year-old is supposed to both understand and comply with and finally to be motivated by.In this episode I invoke Wiio's law of miscommunication,  and urge everyone to start to send information in the format that the audience is going to find most appealing; and to an 11 year old that's got to be moving images! It's not much different for the big kids who are working from home also using MS Teams.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.The best way to be heard is to answer someone else’s question. You can do this by checking on google key word but there are specialist tools which will do much more. They analyse your existing content and tell you which topics you can extend your content to, and most importantly they can tell you what topics are trending and the exact questions which people want answered so that you can help them.I mention a few tools in this podcast:http://www.topicseed.comhttp://www.answerthepublic.comhttp://www.questions.ninjaEmail Signatures Full of Brand PromiseCreate Branded Email Signatures for All Employees in Few Minutes. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.When it came to making videos which will have a short shelf life, need to be high impact, and educate kids about how light affects their wellbeing, I turned to Lumen5. It's is a video creation software that helps marketers, publishers, and brands create video content in a breeze, without any technical expertise. In this episode I talk about the key features that I am using to develop these edumercials with Dr Shelley James, (She's my sister), and how short form video can be cost effective and with this technology produced at scale and at speed.Email Signatures Full of Brand PromiseCreate Branded Email Signatures for All Employees in Few Minutes. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.The South African pilot who took 11 year old daughter for a flight today said his business would take off if I left a review on TripAdvisor. Every month, 456 million people – about one in every 16 people on earth – visit some tentacle of TripAdvisor.com to plan or assess a trip. Whilst there are fake reviews, it's a key site for businesses of all sizes including the Great Western Airports, to get personal recommendations.  And it makes a differnce - March 2015 study by Medallia on TripAdvisor shows that accommodations that respond to more than 50% of social media reviews grow occupancy rates at more than twice the rate of properties that tend to ignore reviews. The research shows that responding to more than 50% of reviews correlates with 6.8 percentage points growth in occupancy rate.So of course I left a review, and so can you to support your favourite venue or show, but if you have a business subject to reviews, the research shows it's important to address them quickly.Email Signatures Full of Brand PromiseCreate Branded Email Signatures for All Employees in Few Minutes. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.The 3rd cycle of the UAE Water Aid Foundation (Suqia UAE) has opened for registrations offering total funds of US$1 million for solutions to the challenges of water scarcity. My Agency, EASTWEST Public Relations, is charged with attracting entries from ASEAN Countries. Here is how we intend to use partnerships and making past winners into heroes to increase the number of innovators to enter. Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Turning the tables on the costs of video production, Lumen5 makes it quicker to make video than to watch one.  I copied the url from a blog on my website and made a 45 second explainer video in 45 seconds using the free package on Lumen5. The blog on my website is about using AI to create content, here,  and the video is here.Stunning how quickly and the quality of the output, and so I had to share this short post today so that you can experience for free another cool technology which enables business owners to get noticed without a big budget; in this case for free.Email Signatures Full of Brand PromiseCreate Branded Email Signatures for All Employees in Few Minutes. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.If like me, you've been vexed by the problem that you have been creating lots of content and not been getting more leads, Laura can give you some advice.  Laura L. Bernhard, creator and host of The Marketing Bound Podcast that helps service-based entrepreneurs with inbound marketing. From sunny Toronto she shares her considerable insight on using blogs, social media, email nurturing, and content creation to help entrepreneurs like us attract leads and get clients.To help grow your business, join the Marketing Bound Facebook group, and visit marketingbound.com to check out the free resources.Email Signatures Full of Brand PromiseCreate Branded Email Signatures for All Employees in Few Minutes. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Roughly 306.4 billion emails were sent and received each day in 2020, and many of those were missing a key marketing element which builds trust; the autosignature. Helga Zabalkanskaya of newoldstamp tells us how their Ukrainian founded company is serving customers worldwide, offering customizable email signature applications for enterprises starting as low as US$1 per month.Email Signatures Full of Brand PromiseCreate Branded Email Signatures for All Employees in Few Minutes. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.I went to Wikipedia today and was asked to make a $2 per month contribution; that's the most unbelievable value for the worlds #1 ranked reference site - it's a fraction of Amazon Prime or Apple Music and yet it contains over 53m reference files and has over 1bn visitors per month. The Wikimedia Foundation mission is to empower and engage people around the world to collect and develop educational content under a free license or in the public domain, and to disseminate it effectively and globally.I look at the foundation behind Wikipedia, but also share how you can create a Wikipedia account and page for your company. A shout out to Amy Parker, (@snugglefestival) of the Wikimedia Foundation who was so thoughtful as to tweet a "Thank You" when I shared an invitation to others to join me in making a monthly donation. Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.This short summary of the SPEAK|pr program details the mastermind course which I have developed which helps business owners to get noticed by harnessing the power of technology applications for content creation, amplification and measurement. There has never been a better time for business owners when it comes to a level playing field; these tools are as accessible to start up as the MNC. SPEAK|pr process:Storification Personalization at scaleEngage with contentAmplification via automationKnow your productivity, not vanity metricsSupport the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text."We find a clear link between believing coronavirus conspiracies and hesitancy around any future vaccine,” said Dr Sander van der Linden, co-author and Director of the Cambridge Social Decision-Making Lab. From a communications perspective, this is now the biggest obstacle facing governments, the World Health Organization and anybody involved in the healthcare of citizens, employees or communities. COVID-19 is moving from a medical pandemic to an infodemic. The Social Decision-Making Lab launched a project with the UK Cabinet Office: Go Viral!, a short online game that helps 'inoculate' players against fake news by lifting the lid on common misinformation techniques.  I took the test and returned a score of 23,261 which put me in the top 24% on the gullibility ratings. Check out the COVID-19 Mythbusting test for yourself for free here. Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.According to Marcus Ahmad, everyone can have their own personal brand as long as it is authentic and has personality. A former university lecturer and professional photographer with international experience, Ahmad shares practical tips on colour selection, backgrounds, what to wear,  the 3 shots that everyone should have in their portfolio and what professionals call north light. Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Human's aren't perfect, we forget things like appointments, and with so many emails and messaging chats it's easy to do, but for £0.028 (charges vary according to provider and gateways) we can jog everyone's memory with a simple text reminder. I am trying out Twilio and recently discovered Clicksend. I share my experiences of integrating with ZOHO Bookings, and can't hide my excitement when I send myself a message within 5 minutes of logging it. If it's that simple, I can be human and still manage SMS reminders.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.On this episode, guest. host Brian  shares the optimum number of posts which should be made across social platforms, and we explain how you can use the Active Communications Index; a productivity metric we've developed to help clients avoid Parkinson's Law.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Sitting in a car park waiting for my daughter to finish her dance class, I didn't have my mic but wanted to share thoughts on employee engagement on the PeopleManagiingPeople site; and  I decided to have some else to do the talking. I downloaded  Talkia, and frankly I think you are going to relieved to hear some other voices.   Talkia was created by Bryxen, the same company behind Toonly, Doodly, and Voomly video software; I have been using Doodly for training videos and am really excited by the results. These are AI applications which convert text to audio.  After the engagement points, I share a brief comparison between Talkia and another service called Speechelo. I have yet to experiment with the Amazon Polly; but all of these offer over 30 voices, genders and kids, and even foreign language translation and voice over - for less than the price of one studio artist voice over.My daughter has finished her 45 mins class so I had better sign. off and drive her home; AI can't replace being a Dad.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Telling stories is a big part of building a brand, and as the British entrepreneur in China who imported the first of the hand made Morgan cars, I was interviewed on Tv, print and in this case for a Beijing radio station. Bruce Connelly visited our Gongti stadium studio on 08 February 2014 and we recorded this interview which was aired across China on the English language network and the internet. Close your eyes when you listen to this to see if you can imagine yourself surrounded by open top sports cars in a luxury showroom just a few miles away from Tiananmen Square.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.The Power of AI in marketing is that it levels the playing field for small companies to compete with large ones by using technology instead of resources.  Dr. Stylianos (Stelios) Kampakis is on a mission to educate the public about the power of data science,  He is a member of the Royal Statistical Society, honorary research fellow at the UCL Centre for Blockchain Technologies, a data science advisor for London Business School and CEO of The Tesseract Academy. A natural polymath, with a PhD in Machine Learning and degrees in Artificial Intelligence, Statistics, Psychology, and Economics he loves using his broad skillset to solve difficult problems and so we discuss how AI can help business owners to #getnoticed.You can track down Stelios at his Academy.http://tesseract.academySupport the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.I was shouting at my ipad telling Professor Adrian Hill, Director, Oxford Uni Jenner Institute to stop talking with Becky Anderson of CNN, when she asked him to explain the results of the Vaccine tests announced on Monday 23rd Nov, instead he said; "We don't fully understand that [how the vaccine results were different] but there's several ideas around as to how it might work, and we're exploring those,"  By Friday the stock was down 6% and stories of Korean hackers were circulating. I provide an antidote to the self inflicted wounds of Astra Zeneca - Oxford Uni, and explain the process how to use PR as a tonic not to poison the patient.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/