Get Noticed! Send a text.What can a sewing machine salesman teach us about PR? A lot it would seem as Mr Pickles created quite an impression with his passion and expertise. I wasn't even going to the shop to buy a sewing machine, he's that compelling!Listen to this podcast to learn about the kind of person within your organization who is best to be the spokesperson for the company, and what qualities they will need to be engaging to your audience.You will also learn a bit about sewing machines....If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprFind us on Twitter @eastwestprJim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.Please Subscribe to the show Also available on Apple Itunes, Stitcher, Spotify, Google Podcasts and Heart FM.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.If we are to stop travelling then pr will become more local too, so what can we do to promote our businesses via public relations? Fortunately, there is a trend towards local media titles which create opportunities for companies to share their stories locally; just like we used to when I was a youngster!Founder Karl Hancock claims the nub network is now “on track to become the largest online local newspaper brand in the UK.”He said: “There’s a strong demand for hyper-local news without intrusive advertising and pop-up surveys. We encourage our journalists to delve into the community and talk to the people that really matter.I share on this podcast sources of media contact lists, how to research journalist contact details, and to build a shortlist of key media relevant to your business.Also, I share some details of the Reuters Institute for the Study of Journalism, which uncovers the lack of diversity and wage disparities in UK journalism, which I suspect is mirrored around the world. 64,000 registered journalists in the UK filing average of 50 stories per week, with 32,900 registered journalists in the USA in 2015. These are educated, underpaid and extremely busy people. I mention some sources:https://www.thelocal.frhttps://media.info/https://www.responsesource.com/pr/mediadatabase/https://journolink.comhttps://www.bbc.co.uk/mediacentre/enquirieshttps://www.pressgazette.co.ukAnd finally:https://www.nuj.org.uk founded in 1907 - the National Union of Journalists in the UK.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprFind us on Twitter @eastwestprJim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.Please Subscribe to the show Also available on Apple Itunes, Stitcher, Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.How we compose our public relations and sales, information can often be informative and make us feel better but bore the audience to death. So how can we create more compelling content?It turns out that storification (sic) is the answer, and with thanks to Park Howell, 'the worlds most industrious storyteller', and his guest Candice Frazer at TTI Success Insights, I am sharing here about the 6 different driving forces which dictate how people will respond to situations and to information. Based on the theories of Eduard Spranger (27 June 1882 – 17 September 1963) a German philosopher and psychologist, who wrote a book in 1928 entitled, 'Types of Men'. In this work, Springer identified six universal attitudes and value systems through which we observe and experience life. This sets us up for the ABT methodology Randy Olsen for framing our narrative to the story, which is detailed in his book 'Narrative is Everything.' From theory to practical examples of the ABT approach, this podcast provides a useful lesson in storification; which at EASTWEST forms part of our SPEAK|pr methodology which is free to download.StorifyPersonaliseEngageAmplifyKnowIf you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprFind us on Twitter @eastwestprJim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.Please Subscribe to the show Also available on Apple Itunes, Stitcher, Spotify, Google Podcasts and Heart FM.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text."Communication usually fails, except by accident” Finnish original: Viestintä yleensä epäonnistuu, paitsi sattumalta so says Wiio's law.Audiences have a staggeringly low chance of understanding a message, possibly as low as 12%, and the broader the audience the more variables there are at play which magnifies misunderstanding.  I use WIIO's law to analyse PM Johnson's COVID 'Stay Alert' address on May 10th to illustrate the points made in this Finnish politician's witty but useful analysis of how the audience composition impacts how well a message is understood.Why is this and what considerations should your communications program take into account in order to improve your chances of effectively sharing your messages.For more information this podcast you can read the article on our website. If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprFind us on Twitter @eastwestprJim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.Please Subscribe to the show Also available on Apple Itunes, Stitcher, Spotify, Google Podcasts and Heart FM.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Wearables, hearables, homeables (I made that last one up) are all collecting vast amounts of intimate data which will plug into algorithmic public relations. How our companies collect and use this data is a golden opportunity to communicate in a timely and appropriate way with our audiences; but done wrongly as Cambridge Analytica found can finish a company. In this age of technology, we also have to consider the findings of Charlotte Kerner & Victoria A. Goodyear (2017) The Motivational Impact of Wearable Healthy Lifestyle Technologies: A Self-determination Perspective on Fitbits With Adolescents Report. I'll share those in this podcast, along with what happened with Governments tried to build trackers outside of the realms of Google Android and Apple IOS. Governments can't access private citizen data without their apps residing on corporate platforms; an uncomfortable lesson for us all.As entrepreneurs, devices which gather data present vast opportunities, so how can we take advantage of these whilst retaining the confidence of our customers? This is what I talk about on this podcast.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprFind us on Twitter @eastwestprJim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.Please Subscribe to the show Also available on Apple Itunes, Stitcher, Spotify, Google Podcasts and Heart FM.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.I've learnt a lot about working with different audiences by working with different cultures over 25 years in Asia and the middle east. There are lessons here for you no matter where you are working.I've got a special guest from Beijing talking about China, live streaming, media and digital marketing discussing WeChat and Baidu. I also share about Dian Ping, the China reviews platform which companies in the west can use to attract outbound Chinese tourists and business.I've lived and worked in Asia since 1995, and share here insights and tools which you can use to market your company in Asia, or to Asians travelling overseas.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprFind us on Twitter @eastwestprJim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.Please Subscribe to the show Also available on Apple Itunes, Stitcher, Spotify, Google Podcasts and Heart FM.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Pretty focused today on Google My Business service as I realized that whilst my own website had 855 visitors in the last 30 days the listing for EASTWEST Public Relations in Singapore had 1,766 views in the same timeframe!This got me to thinking about an insight shared by Russell Brunson, the ClickFunnels founder, that actually we need to go looking for our customers rather than be spending our time broadcasting in the hope that they will come to our business. Via my ZOHO social media manager I realized that I was missing Google My Business completely which can solve one part of this problem.I share what I learnt and how I am fixing the problem by taking advantage of this location-based search platform.Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprFind us on Twitter @eastwestprJim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.Please Subscribe to the show Also available on Apple Itunes, Stitcher, Spotify, Google Podcasts and Heart FM.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.It's the silver jubilee of EASTWEST Public Relations - 19 June 1995 I opened the office 5 days after stepping off the plane in Singapore from the UK. I wrote this release and used KeywordPlanner to try iterations and eventually derived the following headline 'Now more than ever EASTWEST PR is absolutely imperative' which scored a high 66 on KeywordPlanner.This podcast talks you through the process of writing a release, a media pitch, and tools to use in order to get your release into the media.I mention the following platforms and how to use them:https://keywordplanner.nethttps://www.pressrush.comhttps://www.prfire.co.uk/https://www.journalism.co.ukThere is also a good summary of press release distribution services available on BusinessMole.Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprFind us on Twitter @eastwestprJim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.Please Subscribe to the show Also available on Apple Itunes, Stitcher, Spotify, Google Podcasts and Heart FM.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Michael Michalowicz, the author of “The Toilet Roll Entrepreneur” and “Fix This Next” said on an insightful webinar today that his clients are all asking him about how to build confidence in the market.So this podcast is all about how to manage PR to engage and to rebuild confidence, and to deploy what I term the "hygiene regime."I will share the learnings from putting on a webinar with Dr Shelley James, a world-renowned expert on light and the impact of screen time on children. How can you use online platforms like Zoom, but also dedicated events platforms like Crowdcast. Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprFind us on Twitter @eastwestprJim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.Please Subscribe to the show Also available on Apple Itunes, Stitcher, Spotify, Google Podcasts and Heart FM.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Interviews are so critical to the building of a PR story but they are also a cause of stress, especially when it is live on television or radio. So what can you do to prepare yourself  and the journalists in advance of the interview? There are some simple and effective steps to take, which are done by an agency like EASTWEST PR , but which should be done by anyone preparing for an interview. I mention the SPEAK|pr template which includes the message home. You can download your copy for free here.Different media respond in different ways, but the repeating themes are scarcity of time and abundance of information. It's important to help the journalist to filter through the volume and to provide just the information that the client wants to share. I include the BBC Radio 4 Rob Young interview that I had in 2017 whilst living in China about 'Brand Britain.'Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprFind us on Twitter @eastwestprJim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.Please Subscribe to the show Also available on Apple Itunes, Stitcher, Spotify, Google Podcasts and Heart FM.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Storify - in our 5 stage methodology I begin with the power of stories, and the importance of them. As Park Howell said in his podcast this week, even the dollar bill is a story…everyone believes in the essential promise of payment when holding this piece of paper. In this podcast, I share about how companies and entrepreneurs can get in and amongst the 250,000 business book titles on sale. Apparently achieving publishing success is 5% writing a good book and 95% marketing.But for PR, publishing a book isn't with the goal of making money but rather of creating awareness of the company, it's working practices, it's leaders in a way that builds authority.Listen to some of the tools which I mention for writing a book, including transcription service otter.ai, but also other ways to participate in publishing long-form content.I share how  Professor WLG James, my father, published "Fiction for the Working Man" in 1963 and is still a sought after authority on literature from the 1830-1850 period today. There are many side benefits to publishing, including learning about new trends, technologies and reaching out to people who otherwise would not find a connection.----------------Show notes above -----&------More Info below----------------------Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.Please Subscribe to the show and rate it. It really helps us to understand what we are doing well and what needs to be improved.Also available on Apple Itunes, Stitcher, Spotify, Google Podcasts and Heart FM.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprFind us on Twitter @eastwestprJim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.A conversation with Ed West, professional presentation coach to CEO's about his recent articles on the power of Donald Trump's prose, and what we can learn about hyperbole, repetition and voice image.Ed and I talked about Voice image, the 'secret' of people who use their voices professionally. Actors, radio broadcasters, television presenters, politicians, tele-marketers, professional speakers, all of whom depend on the impression their voice makes for success, know its importance. Thanks to Ed's great guidance I went off to evaluate my own voice image, and share in this podcast how people who are responsible for being the voice of the company need to take into consideration breath control, articulation, volume, pitch, tone, pausing and speaking rate.Listen to how to alter your Voice Imag when talking with different audiences, including cultures. Having lived in Asia for 25 years I realize in my own video's that I am speaking very ssslllooowwwllyyy.I checked my own EASTWEST PR page using the Flesch-Kincaid readability test and found that it has a grade level of about 7. It should be easily understood by 12 to 13-year-olds!Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprFind us on Twitter @eastwestprJim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.Please Subscribe to the show Also available on Apple Itunes, Stitcher, Spotify, Google Podcasts and Heart FM.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.When I returned from China to the UK, I was sent nasty legal letters by a company for defamation - luckily I wasn't about to be intimidated, had good legal counsel and some experience in defending myself. In this day and age of lawyers and social media, it's important to know your rights as both someone defending yourself and making legitimate claims against those who have done wrong.In this episode I'll talk about the different aspects of defamation and how I have worked with clients to overcome defamatory comments made by errant shareholders. Defamation (sometimes known as calumny, vilification, libel, slander or traducement) is the oral or written communication of a false statement about another that unjustly harms their reputation and usually constitutes a tort or crime.[1] In several countries, including South Korea[2] and Sweden,[3] as well as the U.S. state of Louisiana,[4] communicating a true statement can also be considered defamation.Under common law, to constitute defamation, a claim must generally be false and must have been made to someone other than the person defamed.[5] Some common law jurisdictions also distinguish between spoken defamation, called slander, and defamation in other media such as printed words or images, called libel.[6] In the United States, false light laws protect against statements which are not technically false but are misleading.[7]Melania Trump filed a defamation action in the New York state commercial court and in the UK High Court against the Daily Mail over allegations that she previously worked as an escort. Ms. Trump claimed damages in the sum of $150m.The Mail later retracted the statement, published an apology and settled the case for $3m. The case was subject to much media attention, being covered by the BBC, the Guardian, Independent and ABC News.I toucSupport the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.How can an entrepreneur build a PR program themselves, or outsource, or use a blended strategy for PR in the say way that Apple does with their design, manufacture and retail model?Edward L. Bernays." in an interview conducted in honour of his 100th birthday, that "any dope, any nitwit, any idiot, can call him or herself a public relations practitioner."Of course, it's just not that simple anymore.On this podcast, I talk about ways to engage external consultants, but also how to make content via outsourcing but control distribution yourself. I mention a number of tools for amplification - and these are also all available in our Technology Applications Directory on our Website under Speak|prhttps://media.info/ukhttps://www.pressrush.comhttps://anewstip.comhttps://buzzsumo.comhttp://www.woopitch.comhttps://journolink.com Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprFind us on Twitter @eastwestprJim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.Please Subscribe to the show Also available on Apple Itunes, Stitcher, Spotify, Google Podcasts and Heart FM.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Richard Maloney shared his uplifting vision for the intuitive leader and his highly successful Engage & Grow approach to employee engagement.The only problem is that according to services including Keyword Planner and Google Trends employee engagement is still a term that is not highly sought after.This creates an opportunity for entrepreneurs on 2 fronts; key words for public relations and social media related to employee engagement are still not mainstream but also the technology enables us to see what is trending. The answer is 'getting back to work.'I share details of tools which can be used, the way to value your domain name, and how to choose topics which are trending so that your PR falls on receptive desks of the media and public in social channels.Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprFind us on Twitter @eastwestprJim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.Please Subscribe to the show Also available on Apple Itunes, Stitcher, Spotify, Google Podcasts and Heart FM.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Trade and consumer associations don't sound exciting but can be a brilliant way to partner with other companies to undertake industry-wide public relations, to change Government policy, or to engage consumers.  I talk about the vertical and horizontal types of trade organizations, and 5 tips on how you can get media coverage for your company by membership and participation in events.As EASTWEST PR we have just joined the British Exporters Association. This is just one of so many trade associations worldwide. In the UK there is The Trade Association Forum (TAF) established in 1997 and administered by the CBI. The Associations Association. Singapore has the Singapore Business Federation works with Trade Associations and Chambers (TACs) in Singapore for a comprehensive representation of the business community. In Europe the Association of Accredited Public Policy Advocates to the European Union, for example, has a directory of advocate organizations across the Union.The Marketing mentor website has a long list also of trade associations, and events websites to find more contacts for your company.Consumers have their own associations - such as the consumer protection association  e.g., WHICH founded in 1957 has 1.3m members and supporters.How can your organization participate, contribute and leverage association membership? I am sharing from over 25 years of experience of building relationships with partners, Governments, and the media around the world. Finally - I mention my good friend Jin Chong - if you want one of his cool T-shirts saying 'Jet Covid Away' then click his link and tell him you heard about him on this podcast.Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprFind us on Twitter @eastwestprJim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.Please Subscribe to the show Also available on Apple Itunes, Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Edison Research Infinite Dial 2020 released March 19th, 2020 suggests that there are over 1,000,000 podcast shows worldwide; this poses both an opportunity and a challenge for brands. How to get noticed in a medium which is plainly important but is crowded, and is demanding to create a consistent flow of content.As Stitcher CEO Erik Diehn said."The data we found reinforce our belief that the unique, intimate appeal of podcasting makes its fans the most loyal and passionate of any medium."Here I talk about the practicalities of podcasting, how many people are listening and where (hint - an Asian country leads the listening figures), and when is the best time to publish.I also track down the podcast series of well-known brands Sephora, GE, ZipRecruiter, Shopify and Umpqua Bank. Slack had one too, but that only published 29 episodes...pretty slack really. If you don't want to produce your own podcast, which is quite sensible really, then listen for the tips on how to take advantage of this medium without learning new software.If you do want to host a podcast, I can recommend BuzzSprout as the interface makes uploads simple, the embed players are attractive and syndication to the main podcast players is comprehensive and well explained. Their packages are also cost-effective, and Addie in customer support is a real gem and amazingly patient with my amateur hour questions. Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.If you like this podcast, then subscribe to our newsletter herePlease visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprFind us on Twitter @eastwestprJim James recently returned to the UK after 25 years in Asia where he was an entrepreneur. Among his businesses he introduced Morgan sports cars to China, WAKE Drinks, founded the British Business Awards, The British Motorsport Festival, EO Beijing, and was the interim CEO of Lotus cars. At the same time he continued to own and run the EASTWEST Public Relations Group which he founded in Singapore in 1995, and still runs today.Please Subscribe to the show Also available on Apple Itunes, Stitcher, Spotify, Google Podcasts and Heart FM.Support the show (https://www.eastwestpr.com/podcast-speakpr)Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.The single biggest issue facing service based companies around the world is fear; the anxiety that consumers have of returning to shops, physiotherapists, dentists etc is that they won't be clean enough to keep them safe.And in the UK alone there are 70 thousand physiotherapists; so we need to find ways to get customers, clients and patients back.I propose a hygiene regime which is shared publicly, and share in this podcast how this can be done honestly and with practical advice. One technology platform which can be used and which I talk about is Trustpilot, a free to use service people's choice for reviews.With over 300,000 businesses reviewed and 1.1 trillion ratings and reviews displayed in Google annually, companies use Trustpilot to establish credibility and improve their reputation.Listen to the podcast, and share it with anyone you know-how has a business which involves people meeting people. This may just help, and it's all free to do.Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.Please visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprSubscribe to our newsletter hereFind us on Twitter @eastwestprEASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is an award-winning British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi-office Agency serving over 500 clients.Please Subscribe to the show Also available on Apple Itunes, Stitcher, Spotify, Google Podcasts and Heart FM.Support the show (https://www.eastwestpr.com/podcast-speakpr)Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Registration of a UK private limited company creates a flurry of thoughts about PR, an experience of the CountingUP challenger bank, and an unexpected opportunity with HSBC.HSBC, like all banks I imagine, has a backlog due to the Bounceback loan, 110,000 applications in a matter of weeks. My experience of getting a bounceback loan from HSBC was brilliant - quick & efficient. I was impressed.As I went to register a new company bank account I received a letter from challenger Bank + App Counting Up. This prompted me to think about what makes customers switch providers and what role PR can play.Listen to what Hermann Simon, considered by many to be the father of modern pricing theory and author of ‘Confessions of a pricing man’ says about value and secondary value.In his words lie the PR challenges that companies of all sizes face, and also the answers to how you can market goods with higher prices and have your customers loving you for it.Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.Please visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprSubscribe to our newsletter hereFind us on Twitter @eastwestprEASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is an award-winning British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi-office Agency serving over 500 clients.Please Subscribe to the show Also available on Apple Itunes, Stitcher, Spotify, Google Podcasts and Heart FM.Support the show (https://www.eastwestpr.com/podcast-speakpr)Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Public Relations is now a function of the CX - Customer Experience. Listen to how you can be at the mercy of customers, or employees, or can benefit from them as evangelists for your business. Listen to our Dyson story - and ask yourself if your company creates the same customer experience for the whole family.The question is can you mitigate or amplify the opinions of your customers, employees or partners?This is why it matters: according to a 2018 survey - 40% of the total population of 7.6 billion – 3.03 billion – are active on social media 116 minutes a day. That’s a staggering 42,340 minutes a year. And apparently Brightlight says that:90% of consumers used the internet to find a local business in the last year, with 33% looking every day  82% of consumers read online reviews for local businesses, with 52% of 18-54-year-olds saying they ‘always’ read reviews  The average consumer reads 10 reviews before feeling able to trust a business  Only 53% of people would consider using a business with less than 4 stars  The average consumer spends 13 minutes and 45 seconds reading reviews before making a decision  Among consumers that read reviews, 97% read businesses’ responses to reviews  67% of consumers have now been asked to leave a review for a local business - with 24% of these being offered a discount, gift or cash in returnFor employee engagement look at the excellent British platform Mo.workLearn how research can even be used in press releases, like this one by JD Power for their rankings of consumer preferences, including of Dyson vacuums. We're fans, are you?Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.Please visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprSubscribe to our newsletter hereFind us on Twitter @eastwestprEASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is an award-winning British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.Please Subscribe to the show Also available on Apple Itunes, Stitcher, Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.On average, 5x as many people read the headline as read the body copy. When you’ve written your headline, you’ve spent eighty cents out of your dollar." – David OgilvyThe same could be said of how much people take away from the first 4 minutes of seeing a person, reading their press release or visiting their website.Brian Hill MSc tell us which part of the body gives the most clues, and his dissertation tells companies what they need to focus on with their website.I test a website which analyses PR and social media headlines. My scores on Coschedule.com are discussed, as are words you can use to improve your readability and shareability.Listen to this and our other episodes to get a high-level view and practical level tools for getting noticed for free.Please visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprSubscribe to our newsletter hereFind us on Twitter @eastwestprEASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is an award-winning British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.Please Subscribe to the show Also available on Apple Itunes, Stitcher, Spotify, Google Podcasts and Heart FM.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.According to the State of the Media survey by CISION, journalists need help and in this episode I tell you how to support the media by providing your great stories, and how you can get a free daily update of what journalists need.In this podcast I look at how Apple has prepared it's products for COVID 19 and ask the question - what does your post COVID operating system look like?Once you know the answer - you can use services like HARO and Telum Media  to get story requests from journalists. Over 800,000 people use Haro and the ratio of sources to journalists is close to 100 - 1. With media saying their #1 is time, then why are companies wasting their time sending irrelevant information in volume to people who direct it to the junk box.Listen in and learn how you can use our SPEAK|pr methodology and COVID mindset to increase your chances of getting noticed.Listen to this and our other episodes to take a high-level view of what's going on in the world of PR, and more importantly some practical steps you can take to get noticed. Please visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprSubscribe to our newsletter hereFind us on Twitter @eastwestprEASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is an award-winning British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.Please Subscribe to the show Also available on Apple Itunes, Stitcher, Spotify, Google Podcasts and Heart FM.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.In this podcast, we learn about the plans of Microsoft to replace human editors with AI, News Internationals cuts to 100's of newspaper titles, and how the Guardian is building a platform which will require journalists to be incentivised by performance.Think again if you think that your PR Agency has an easy job!Technology in the newsroom has transformed the role of PR consultants, and the loss of print publications means that it will never be the same.So what can you and your PR team do to create compelling content, audience engagement and measurable results? Listen to this and our other episodes to take a high-level view of what's going on in the world of PR, and more importantly some practical steps you can take to get noticed. Please visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprSubscribe to our newsletter hereFind us on Twitter @eastwestprEASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is an award-winning British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.Please Support the show (http://www.eastwestpr.com)Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.In this podcast, I discuss the principles of observational learning as first taught to Sir Arthur Conan Doyle at the Edinburgh medical University, the bad PR arising from an experience of fraud on eBay and how Rupert is selling 6 free-range eggs at a 37.4% higher price than the eggs on same shelf. We are all being observed by staff, partners and customers. Public relations isn't just about what we say proactively but the clues we give which can be read in the same way that Dr Joseph Bell FRCSE (2 December 1837 – 4 October 1911) deduced the background of a courier.What does your company say about itself,  and how can you charge a premium for your products like Rupert does for a commodity product like eggs by creating a compelling narrative?Please visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprSubscribe to our newsletter hereFind us on Twitter @eastwestprEASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is an award-winning British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.Please Support the show (http://www.eastwestpr.com)Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.The Likert scale often found on survey forms or questionnaires, measures how people feel about something which can be useful in many different situations. It was invented by American social scientist Rensis Likert invented in 1932.Businesses can use it now to learn about what's important in the minds of the team, partners and customers before they start their PR.  Some services include: polldaddy, survey monkey, mentimeterRead these survey results and see if they are what you expect, and more importantly how they would impact your PR activity?Deloitte survey in Forbes shows consumers in 13 countries see themselves in the middle of a two-front crisis involving their health and finances.Across the 13 countries surveyed, 42% of respondents worry about job loss, led by respondents in Spain at 62%, India at 54%, and South Korea at 51%.Only 35 % said that they feel safe going to the store, 25% that they feel safe staying in a hotel, and 22% that they feel safe taking a flight.How will these stats impact your business communications, and what more detail do you need to tell people the message they need to hear; because they are not all the same.Please visit our blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprSubscribe to our newsletter hereFind us on Twitter @eastwestprEASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is an award-winning British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.Please Support the show (http://www.eastwestpr.com)Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.What we can learn from James Radcliffe, founder and CEO of INEOS, about sponsorship of sports events? The answer lies in his upcoming launch of the Ineos Grenadier 4x4 and how he sees sponsorship as part of building his business.Kent University researchers layout out a theory about how you can choose which kind of events a company should sponsor in their paper: ABSTRACT - Sponsorship as a marketing communication tool has increased remarkably over the past two decades. Drawing from research in social psychology, a conceptual framework which affords a clearer understanding of the appropriate sponsoring of events when objectives are to improve consumer attitudes and increase recall is developed. The framework suggests that companies sponsoring events that provide a moderately inconsistent Afit@ to their company will be viewed more favourably by consumers.I am working with Action Coach to sponsor their webinar series as it is an Afit for EASTWEST Public Relations. Listen to how entrepreneurs can work on a scale which suits them to grow their business as I discuss the basic deal structure and benefits agreed to work together which is a win-win deal.For a blog post on PR for business please visit our site:https://www.eastwestpr.com/blogs/I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprSubscribe to our newsletter hereFind us on Twitter @eastwestprEASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is an award winning British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.Please Support the show (http://www.eastwestpr.com)Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Peers Have Influence Over Consumers, Celebrities Don't. This according to research by Collective Bias. On the day that Trump has his account fact checked, I look at why President Trump uses Twitter as his chosen channel to influence his followers, and more importantly should an entrepreneur follow his lead?I dive into the stats behind Twitter, its value for trends, time sensitive information and customer engagement. Credit to Sprout Social for informative post:Too summarise - The Twitter algorithm is constantly evolving.The Twitter timeline is a mix of algorithmic content and real-time content.You can turn off the Twitter algorithm in your own feed display, if you want.Twitter’s curation means that content quality and connecting with your followers are still essential ways to help your posts get reach and visibility.We also discuss Admiral James Stockdale, and what Jim Collins coined as the StockDale Paradox, and what guidance that gives to entrepreneurs about their messaging during this time. It's not about being optimistic, but having faith and being realistic about the challenges at hand. Admiral Jim Stockdale said, “This is what I learned from those years [1968-74] in the [Hanoi] prison camp, where all those constraints just were oppressive. You must never ever ever confuse, on the one hand, the need for absolute, unwavering faith that you can prevail despite those constraints with, on the other hand, the need for the discipline to begin by confronting the brutal facts, whatever they are. We’re not getting out of here by Christmas.”If a person wants to write their own version of events, then Twitter enables them to circumvent the traditional filters and restrains of editorial media. As Trump has found this makes Twitter a supremely powerful platform but also one to be managed with due care and attention.For a blog post which accompanies this podcast please visit:https://www.eastwestpr.com/blogs/You can reach Jim James on Linkedin:I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprSubscribe to our newsletter hereEASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is an award winning British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.Please Support the show (http://www.eastwestpr.com)Rate us and share us. Thank you. Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Hélio Vogas, Brazilian motivational speaker shared insights into the need to find ways to motivate staff as they come out of furlough, and shared the story of the #Reachfortherazor campaign led by the CEO Jason Killens and the Director of Operations Lee Brooks.What can you do spark a movement which is personal, on message, and importantly more symbolic than difficult to do, but which sends a message to staff, partners and customers?Although I didn't like the content of a China focused publication I received through my letterbox today, it did lead me to discuss the merits of printing ones' own newsletter as a solution to the lack of print which is available for long form information and photographs. In the old days of PR, print was an essential part of the marketing mix; perhaps it is time to bring it back especially for certain customer groups who don't live on the internet.I share here how my agency, EASTWEST, recently secured over 90 pieces of coverage for our client Rosti for it's 72 hour 3d printing service by framing the news release within our COVID mindset of Compassionate, Optimistic, Values Based, Informative and Digital.Finally - 'some good news' - a YouTube only show by celebrity in lockdown John Krazinski has been sold after only 2 months.  There is another site running since 1997 called the "Good News Network®"  as an antidote to the barrage of negativity experienced in the mainstream media. Because of its long history, staying power, and public trust, GNN is #1 on Google for good news. However, in spite of their own PR it seems that it 'Some Good News' was more attractive to ViacomCBS; because Krasinski is already an actor on their shows. Sometimes it's not just about the PR but the connections.Next show I'll talk about Russell Brunson and his strategy for getting into the top 100 influencers that you need for your business. For a blog post which accompanies this please visit:https://www.eastwestpr.com/blogs/You can reach Jim James on Linkedin:I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprSubscribe to our newsletter hereEASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is a British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.I saw that 57% of listeners are on mobile devices and so probably don't read the shownotes.Andy Palmer - CEO of Aston Martin is ignominiously sacked. Read the news here It's a lesson in how not to do PR.How VW took the news of another fine, offers an alternative way to manage a crisis. What can you learn from my shopping experience at B&Q; one of the countries largest home improvement retailers.And I share a thought that social media metric give us an insight into the real reason why Aston Martin shares have lost 95% of their value since floatation Oct 3 2018. [Palmer’s annual salary was £1.2m and he was entitled to a maximum yearly bonus of £2.4m and share awards worth up to £3.6m under a performance share plan. At £17.75 a share, his 0.6% stake in the company is worth £24m. As of writing this - the share price is 34.96p. We shall see what news of his departure does to the share price.  Same company different leadership - it's all about the story the markets will hear, and this is PR at its most effective.]Interested to see Similar Web analysis of the B&Q website analysis hereFor a blog post which accompanies this please visit:https://www.eastwestpr.com/blogs/You can reach Jim James on Linkedin:I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprSubscribe to our newsletter hereEASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is a British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.What does the financial chaos surrounding Hertz, McLaren and JLR tell us about the need to focus on growth areas of the economy, as bike sales surge 23% and Halfords shares add 80% in a week?Dominic Cummings has a PR nightmare; it's one thing to break the rules but another to be seen doing so. Did he forget that he is famous, that a 70 year old member of the public can look up car plates online, and that social media means Durham is no further away than down the road. More importantly, the response on social media and mainstream media demonstrates why 'who we are' matters when it comes to leadership. How can you show leadership to your team, partners and customers during lock down?Do you want to share your website and lots of other information with people who can't or won't read it? How about using AI enabled readers like http://talkify.netTalkify reads the content of any website and we automatically detect any of the supported languages for you. Our idea is simple - Enter a url to a website and we will read it aloud for you, you can of course download the audio as mp3 to listen to at a later time. Today, the foundrs have a big variety of users ranging from study material used by Universities, bloggers that proof reads their blogs, students and more. Could this increase engagement on your site/app/materials/guidebooks/manuals?Getting your company noticed with just 18 minutes per day of PR activity. That's my focus now for the SPEAK|pr program. I've built the tools and was thinking about how I can make it useful when entrepreneurs, including me, have so little time.The answer is automation. I share on this podcast my statistics after one week of using the ZOHO Social platform to centralise and manage our social media posts to Linkedin, Facebook and Twitter. (Instagram to come later once I've solve the workflow).I won't bore you with the stats here but the numbers are in the >100's % increase in engagement. It's off a low base for sure, but we have to start somewhere. Where are you starting from, and how can my team and I support you and your organization to get noticed? See more details at our website below.For a blog post which accompanies this please visit:https://www.eastwestpr.com/blogs/You can reach Jim James on Linkedin:I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprSubscribe to our newsletter hereEASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is a British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Public relations is about more than press relations; I have to say that I hate it when people think that PR is about having articles published. 'The profession or practice of creating and maintaining goodwill of an organization's various publics (customers, employees, investors, suppliers, etc.), usually through publicity and other nonpaid forms of communication. These efforts may also include support of arts, charitable causes, education, sporting events, and other civic engagements.'Business Dictionary.comI chat today about what I am learning from the Girls Day School Trust in the UK about pivoting, communication and being aligned to their "so that.""So that" was shared by Paul Dunn who is the Chairman of the B1G1 (Buy1GIVE1) is a global giving business movement that helps businesses give back easily in meaningful ways. Since 2007, B1G1 has worked with more than 2,000 businesses from all industries around the world, creating over 130 million giving impacts.As I walked downtown in Bath today I surveyed the banks and shops, then took a look at their websites when I got home. Listen to my review of their high street and net street personalities and what it says about their "so that" motives. As we keep saying, those with a COVID strategy will survive. See my slideshare on the need for pr to be Compassionate, Optimistic, Values Based, Informative and Digital. See hereFinally - how is a tech newspaper in Vietnam putting big companies to shame when it comes to helping its vulnerable readers? With over 2m visually impaired in the UK and  285 million people visually impaired worldwide (about the same as the population of the USA), how is your company showing it cares for employees and customers who are vulnerable at this time? Doing so now will build lasting loyalty.For a blog post which accompanies this please visit:https://www.eastwestpr.com/blogs/You can reach Jim James on Linkedin:I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy along with our Technology Applications Director with over 100 free marketing apps listed. http://www.eastwestpr.com/speakprSubscribe to our newsletter hereEASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is a British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.Support the show (http://www.eastwestpr.com)Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.How a dispute over a farmer's bonfire sparked a train of thought about mistrust, and how the Edelman Trust Barometer report backs up the impression that people aren't in favour of anyone that's in authority. That means entrepreneurs and business too! We've all got a bad reputation before we've started communicating. If we made money during COVID we're mercenary, if we lost money during COVID we are bad at business and possibly out of business.So how can entrepreneurs use PR to build their reputation and put the fires out as they rebuild loyalty and trust. The answer is in this podcast, and on my website at http://www.eastwestpr.com/speakprFor a blog post which accompanies this please visit:https://www.eastwestpr.com/blogs/You can reach Jim James on Linkedin:I also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy http://www.eastwestpr.com/speakprSubscribe to our newsletter hereEASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is a British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.Support the show (http://www.eastwestpr.com)Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Automation in PR is available to all companies regardless of size, and the deployment of AI assisted content generation will allow content to be available at a rate to match the possibilities of the automation tools.  In this podcast I am going to talk about the McKinsey report on the first 90 Days of COVID-19 Recovery Plan, the impact of the Allen Curve on people working at home, and what my Shanghainese wife is listening to on her iPad in the countryside of England which speaks to the future impact of AI on us all.McKinsey Report can be found here.For a blog post which accompanies this please visit:https://www.eastwestpr.com/blogs/You can reach Jim James on Linkedin:http://www.linkedin.com/in/jamesjimI also talk about SPEAK|pr - our 5 Step Methodology for entrepreneurs to manage their own PR. Do please come and download a free copy http://www.eastwestpr.com/speakprEASTWEST Public Relations Group was founded in Singapore in 1995 and has a company in China and the UK. Jim James is a British entrepreneur who has spent the past 25 years building businesses using PR, whilst running a multi office Agency serving over 500 clients.Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.I discuss the news that Haymarket will close it's finance publications in Asia, and what that means for everyone who relies on traditional print as a means of getting PR.I'll also share about ZOHO Social, the content scheduling toolset that we started using today which looks set to save us lots of time and will help us to reach our communities across 5 platforms. Steve Judge, 2 x World Paralympian Champion inspired me this morning with his talk on ActionCoach about taking one step at a time. I've been guilty of setting standards so high for myself that I wasn't putting one foot forward. Today this changes. As an entrepreneur for over 25 years across the world, I want to share what I know works to get a company noticed which is free, or nearly free.  As we see that traditional print publications are going all digital, or going out of business, the opportunities for entrepreneurs have been been greater to leverage technology for profitable business.I mention toolsets which you can download for free from my website. SPEAK|pr tools and a Technology Applications Directory.http://www.eastwestpr.com/speakprKeep communicating!Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Speaking to the Action Coach south west community, Jim James shared his new mindset for PR during COVID Times. Jim says that entrepreneurs need to adopt a new approach in light of the paradigm shift brought about by the Corona Virus.CompassionateOptimisticValues basedInformativeDigitalJim also shares the SPEAK|pr process:StorifyPersonaliseEngageAmplifyKnowThe powerpoint from this webinar and video and templates are all available at:http://www.eastwestpr.com/speakprSupport the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Andy Clayton and I met in Beijing in 2008, as he was a fellow British entrepreneur, and so he was one of the first people I called when I wanted to learn how other returning expatriates have managed the transition. Fast forward from our first meeting and now Andy is a successful and articulate Gazelles and Petra certified coach with the European rights to the training methodologies of the American firm providing the tools of Scaling Up.Andy sees the world differently to most people. Bi-lingual, he has a powerful sense of focus and clarity which helped Andy to found, grow and sell the UK’s largest China Operations outsourcing agency, helping Western companies to operate over $50m of sales in China. He achieved this through deployment of the tools of Scaling Up, and has since certified as a Petra and Gazelles Coach, helping organisations implement the tools of Scaling Up, aligning teams to unlock growth and potential in their organisations.Andy’s passions included extreme distance running, and supporting Autistic causes, including founding Autistic Entrepreneurs. We talk here about how he planned the sale of his China business when he decided that he didn't want to fly back and forth any more.He shares the way in which he approached the Petra coaching company in America to bring their Scaling Up methodology to the UK.Andy has also been working on SODA - his own methodology for saving time, which is being successfully implemented by executives saving them literally days in the month.You can contact him here:Andy Claytonlinkedin.com/in/andyclaytonukThis is a Silver Fox Entrepreneurs Production.Our mission is to enable mature men to create a meaningful business which enables them to enjoy their middlessence.Check out our community here:Http://www.silverfoxentrepreneurs.lifePlease share this and rate it too.Thank you Jim JamesBathEnglandSupport the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Tax Tips from Simon Robinson, ATT (Fellow) FMAAT. 11.7 million returns due. 94% were filed online. Just over 700k filed on the 31st.  26.5K filed in the last hour. Last year, last filing was with 17 seconds to go! However just short of 1 million missed the deadline.Late filing penalties£100 late filing penalty. If still unfiled after three months (30 April 2020) then £10 per day up to £900. If still unfiled after 6 months, 5% of tax due or £300 if greater. Same again at 12 months. Latter penalties capped at 100% of tax due.Late payment penaltiesInterest accrues from day one (3.25%). If unpaid at 30 days, 5% of tax due. At six months, 5% of any tax outstanding. Ditto 12 months.Example: File and pay on 1 February 2021 (1 year and a day late). Liability £10,000. Interest and penalties would total £3,825.How to avoid thisSpeak to an adviser/accountant! Keep good records as you go, it is easier and aids budgeting. Aim to file as early as possible, no adverse effect on payment/amendment dates and gives more notice of any liability.If you are late, don’t panic. Aim to complete asap to limit penalties. Also consider making an estimated tax payment to limit interest and penalties in respect of late payment.You can appeal penalties if you have a reasonable excuse, but the acceptable list is limited (bereavement, hospital stay, HMRC technical issues).Common business expenses to make sure you claimUse of home as office - £4 per week with no evidence, more if properly calculatedMileage for business miles – 45 per mile for the first 10,000 miles, 25 thereafter. Keep mileage logAccountancy costs(!) – for company accounts and returns or personal tax return if self-employedIR35 changesOr ‘off-payroll working’. Where an individual works via a personal service company (PSC) and would otherwise be considered an employee. Rules in place since 2000 but notoriously hard to enforce.Previously if applied, the PSC was the deemed employer so any income was (broadly) taxed as if PAYE. This stopped the income tax efficient profit extraction profile of relatively low salary and dividends. From April 2020, the emphasis switches to the engaging party to operate the tests and decide whether the rules apply. If they do, payments are treated as employment income.Contract for a project or ongoing services? Paid by time or for a task? Mutual obligation?Right of control/substitution?Own tools/equipment?Multiple clients?Financial risk (work rejected and remedied at your cost)?Entrepreneurs and saving 10%If concerning Capital Gains Tax (CGT), need to make sure shares in company qualify (need to be a 5% holding and an officer/employee) or if assets in self-employed business check that their use qualifies and they are sold around the time the business ends/is sold.If general taxation, best advice is to get an adviser if they do not have one! Should easily be able to save you 10% in maximising expense claims and giving you back time to increase income.Topical tax tip would be to consider an electric car. For 2020/2021, there will be on benefit in kind (and therefore no income tax or class 1a NI) on providing an electric company car. The company can claim 100% of lease payment or purchase price and running costs against corporation tax. 1% and 2% rates confirmed for the following two years.Simon Robinson ATT (Fellow)Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Nick Hems has a mission, "to help men create more opportunity and get more of the results they want in life through the power of presenting themselves in the best possible way.His aim is to provide a premium but accessible service for men that gives advice on various ways to elevate style, dress with intention, form the right mindset for success and ultimately create the best possible first impression."We talk about how women check out the heels of shoes, the role of attention to detail and accessories, and importantly how we present ourselves will be a good indication of how much attention we pay to our business.None of this is expensive according to Nick; it's an attitude and about making an effort to take control of your personal branding.This was a Silver Fox Entrepreneurs ProductionSubscribe to our podcasts - visit our website here: https://silverfoxentrepreneurs.life/podcastsBuilding a worldwide community for mature men with enterprise.Contact the Host: Jim JamesPost Production by Beheard. Talk with Nick [email protected]+44 7957 265 295WebsiteSupport the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.David Ringsell is an maturepreneur who I first met when talking about attending technology start up events; which at the age of 62 David said made him feel a little awkward.The truth is that David works with a wide range of technologies. These include Angular and SQL Server. Services are provided on both web and database development. The programming languages used include Java, Javas Script, C# and more.He's a pioneer in technology and has built a business which now is selling IT training to India. We talk about how he managed to use students to built minimum viable products, balances online courses with in person tutoring, sustains a loving relationship with his wife of 20 years, and the importance of having a cat.A holder of a BSc in Maths & Computer Science from the University of Sussex, with a stint in corporate roles, David founded TalkIT in 2006. He has created e-learning courses in all main industry standard coding languages. With TalkIT you can learn to code online when and where you want.Email: [email protected] Start now: www.talk-it.biz Call: +44 01225 469127, 07958 752303www.real-images.com This was a Silver Fox Entrepreneurs ProductionSubscribe to our podcasts - visit our website here: https://silverfoxentrepreneurs.life/podcastsBuilding a worldwide community for mature men with enterprise.Contact the Host: Jim JamesPost Production by Beheard. Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Marc Campman is a social media playmaker. He turns your social media content into stories and your stories into plays. He is a multi- award winning international marketing and social media specialist.He shares about how he has divided up his career into 10 year tranches; - corporate- individual advisory- agency consultant- lifestyle business Originally from the Netherlands and now living in the UK, Marc shares how he has built a successful consulting practice by authoring a book, how he got consulting gigs in Dubai, how much a consultant can earn per day, and his plans to now turn the digital marketing skills into a way to monetise his Moroccan hideaway.Marc’s experience spans over 30 years of marketing and sales in the technology, telecoms and gaming business in a wide variety of companies, from large global organisations to local startups. Over the years he has built up extensive expertise in every area of traditional and online marketing.With his experience in online marketing and Social Media, he can be considered a thought leader in Social Media and Content Marketing. Social Media Marketing is all about creating your own plays. Plays to make connections, participate in conversations and generate ideas.Check out his book on Amazon.Flirtonomics - how to attract, date and love your customers on social media. Riad Farasha. Link is http://riadfarasha.com- Simon Sinek start with why- Steve jobs commencement address Marc CampmanSocial Media Playmakersocialmediaplaymaker.com@marccampman------------------------------------------------Subscribe to our podcasts - visit our website here: https://silverfoxentrepreneurs.life/podcastsBuilding a community for mature men with enterprise.Contact the Host: Jim James Post Production by Beheard.  Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Bob Grace spent some 30 years in Jaguar Land Rover, starting in the Automotive Industry at the age of 16 and working his way to become President of JLR China from July 2010 to July 2015.  In October 2019 Bob established his own business offering personalised travel, Not Just Travel Bob Grace, as a franchise business within the Hays Group.Having travelled extensively over the years, and lived in many different countries, coupled with over three decades of working with luxury brands delivering high service and experience, he feels that he is well placed to develop travel experiences that will excite the senses.Bob shares in this episode the way in which he decided to get back into working life even though he didn’t need to financially, his views on working in China, how much he pays his children to help with his marketing, and the response of his mother when he invited her to Windsor Castle.We learn about actual the costs and revenue targets of taking on a franchise, what to look out for when one is self employed, and why a franchise can be an ideal solution to self employment giving the excitement of autonomy without the risk of going it alone. Given the experience he’s gained over the years working with and in China, Bob has also joined Asiability as a Partner, where the purpose is to enable good commercial and philanthropic partnerships between U.K., E.U., and the People’s Republic of China (see Asiability.co.uk).You can contact Bob for his views on these subjects, and booking a brilliant vacation, at [email protected] or via Linkedin------------------------------------------------For more Silver Fox Entrepreneur stories check out the website & subscribe to your favourite player https://silverfoxentrepreneurs.life/podcastsBuilding a community for mature men with enterprise.Contact the Host: Jim James  Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Experienced entrepreneur and Silver Fox, Jay Shapiro is launching a #GamingForGood movement across Africa from his base in Nairobi, Kenya.  He uprooted his young family from America to move to Africa, sensing the sort of excitement and buzz he experienced in Singapore in the mid '90'sThere are 350 million connected smartphones in Africa, growing at 20%, and the median age in Africa is 19. UsikuGames is creating a new movement by gathering people on their mobile devices to play skills-based games and enjoy live entertainment, as a community.Canadian Jay started and built Blue interactive in Singapore in 1999 which he later sold to WPP in 2008.We talk about the importance of drinking with other techdads,  why he has a rap group on his payroll, why failing is a hallmark of an entrepreneur, and how he and his successful wife manage their relationship to care for their kids in Nairobi."If you are not failing at least 50% of the time, then you aren't trying. You have to be willing to get things wrong." Jay’s Profilelinkedin.com/in/jayshapiroWebsitesAppMakr.com (Company Website)www.Usiku.Games (Company website)DoGoodAsYouGo.org (Company Website)jayshapiro.info/ (Jay Shapiro Personal Website) Listen to our other podcasts at http://www.Silverfoxentrepreneurs.life Support the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Mark Goh, Founder,VanillaLaw™ | Barrister (UK) I Advocate & Solicitor (Singapore) | Accredited Mediator(SIMI) | Negotiator(Oxford) and retired Army Captain in the Singapore Reserves.In 1992 Mark set his own law firm upon returning from the UK to Singapore after studying law at the University of Buckingham. LAW FIRM GOING DIGITAL With the advent of the digital age, he began exploring ways to digitise Vanillalaw, observing that going digital could save the law firm's operational costs in a tremendous manner. Already experienced living overseas, he could also see the potential of the law firm expanding beyond the shores of the island nation of Singapore. So in 2011, he started transforming the law firm to go digital.  DEVELOPMENT OF VANILLALAW DOCS By 2014, Mark had already been in practice for almost 20 years as an experienced dispute resolution lawyer. He was disheartened to observe that many (SME) business owners were often embroiled in disputes simply because they had no or poorly drafted contracts. The very thought of paying huge legal fees to consult a lawyer was (and still is) a big turn off.  Vanillalaw Docs was developed with the intent of mitigating the huge legal fees. Its an ecosystem developed by lawyers for the business owner to hands on preparing the first draft. The lawyers come in afterwards with the vetting process and advice. Today, Vanillalaw Docs has more than 850 subscribers and counting.Mark has funded this himself, and recently launched GoSME.orgIndranee Rajah S.C., Senior Minister Of State For Law (16 May 2017) of Singapore said, "Tech for more productive interaction with clients: A good example is VanillaLaw™ Docs, an interactive web-based platform created by Singapore law firm, VanillaLaw™ LLC. VanillaLaw™ LLC developed their own online contract template which, when used together with this platform, allows their clients to insert relevant information to prepare the first draft of legal documents.The law firm reviews this and focuses on issues requiring legal advice and drafting amendments. The end product is still cleared by qualified lawyers but this technology enabled process cuts down the need for multiple or long meetings to take instructions. This saves time and costs for firm and clients.Vanilla Law DocsMark then started a community called 'Go-SME  to encourage Singapore SME's to take advantage of the opportunity in the wider world by using technology to distribute work processes and to find new clients. The community now has over 1,000 members in the network across Singapore, Japan and Australia. http://gosme.bizYou can find Mark Goh on LinkedinThank you for listening to Silver Fox Entrepreneurs podcast. Check out all our episodes, subscribe and please review us; it really helps.Silver Fox Entrepreneurs is a community for mature men to sSupport the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Pitch presentation coach. International speaker, selling strategist for coaches, speakers, & experts, Paul Elliott is a silver fox with amazing insights into why people can't sell, and how to help them.Paul chooses to work with people who value FREEDOM & IMPACT over growth. He adds value by helping them leverage their talents & their message, and ultimately to extract value from what they have to offer. In this podcast Paul shares his journey do self discovery through abject failure to neural linguistics programming to sales coaching; and why customers will be demanding to pay for your services if your motivation is right.Paul is also the author of  'Maven : From Invisible to In Demand'Email: [email protected] Twitter: @StrategicRebellinkedin.com/in/paul-elliott-strategic-rebelSupport the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.LawBite was founded in 2011 by Clive Rich, barrister, mediator, arbitrator and professional negotiator. Clive recognised a need for SMEs to have greater access to affordable, understandable legal services.LawBite’s recent You Gov research indicated that the UK’s SMEs collectively lose over £13 billion a year as a result of failing to take care of their legal business properly. These failures range from not taking care of trading contracts, intellectual property, terms and conditions and shareholder contracts, through to regulatory issues, staffing problems, and disputes.Clive talks with Jim James about raising money through crowd cube, balancing working life with a growing family, and how he is managing to install a professional management team in order to spend more time on the vision of the company.Find out more about Clive Rich at his site:https://www.lawbite.co.uk Production by BeHeard.co.ukSupport the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Seasoned Advisor, Entrepreneur, Keynote Speaker, Professor & Investor based in China, Richard Robinson talks with Jim James about start-ups, the Jack Ma University, the Stupid American Diet, and why relationship are true wealth.He writes about himself: Into my third decade in China where I advise and invest in companies and help them crack the Chinese and Asian markets. I also teach at China's top two universities: at Peking University's Guanghua Int'l MBA program I teach Entrepreneurship in China and at Tsinghua University's BI-Tsinghua joint program I teach 'pracademics' to senior execs.  Previously with 8 successive startups as a co-founder or senior exec, and with dozens of others as an investor, board member, adviser or mentor (HAX, Chinaccelerator & 500).  Initially I was a senior exec at 3 companies from private entities through to their listings, then went on to co-found 5 companies: 3 exited to publicly listed companies and 2 landed squarely in the 'L' column ;-).  Active in the geek-o-system in Asia/globally and speak frequently at conferences. (I MC'ed: Web Summit Lisbon & Dublin, TechCrunch Beijing, GMIC Beijing & Silicon Valley, Rise Hong Kong and TechInAsia Singapore & Jakarta).  Grew up in Greater Boston and my Boston accent and I went to study at USC in L.A. and Cambridge University in the UK. After graduation I was a wild-eyed backpacker working my way around the world as a bartender in the Virgin Islands, a concierge/ski bum in the Swiss Alps, an English teacher in post-revolution Prague, a house-painter in Norway, a grape picker in France and a BMW factory worker in Munich. In '93 I traveled overland from Switzerland to Hong Kong via Beijing on the Trans-Siberian and fell in love with China.  Got an MBA at the Rotterdam School of Management in The Netherlands '94-'96 & fell in love with the web. After grad school did a solo 4,000km bicycle trip through Africa from Nairobi to Cape Town vimeo.com/22348199  Labors of love to exercise/exorcise my creative muse: - Write children's books with all proceeds going to charity; - Produce / MC stand-up comedy shows across Asia with top comedians like Jim Gaffigan.  Lovely entrepreneur wife, 3 kids 'Made in China'. Perpetual Mandarin student.   LinkedIn Profilelinkedin.com/in/richardrobinsonTwitter@RichardRobinsonSupport the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/

Get Noticed! Send a text.Tony, and fizz, came to The Drawing Room in Bath to talk about not retiring. The importance of staying active, not taking health for granted, and taking on new challenges including starting a new business when most people are thinking of laying out the deck chairs and eating ice creams with the grandchildren.the retireista project is a must-read guidebook for all men wanting to get the best out of the best years of their lives.Divided into sections that mirror those here on our website, the retiresta project includes anecdotes, case studies, advice and checklists for the reader in an upbeat, friendly style. It redefines retirement as a positive, energised and dynamic life stage we can all aspire to once our conventional working life is over.https://retireista.comSupport the showBe a podcast guest. Share your story.Learn how to get noticed by podcast hosts.Check out the Podcast Guest Blueprint - click the link below.https://academy.theunnoticed.cc/