In this episode, Joel sits down to chat with the popular cook Adam Purnell aka 'Shropshire Lad'. If you haven’t got round to watching Crazy Delicious yet, you may be wondering who Shropshire Lad Adam Purnell is? Before appearing on Netflix Crazy Delicious, Adam Purnell was a lad from Shropshire with a love for cooking and fishing. Adam is a self-taught cook and got his enthusiasm for cooking from his father. He was introduced to exciting flavours and recipes from a young age and was always encouraged to get involved with the cooking at home. His passion clearly shone through during his time on Crazy Delicious as the winner of the first episode of the series. A huge supporter of all things Shropshire (Codebreak’s home county), Adam uses local ingredients to create amazing dishes which he shares with his thousands of followers on Instagram. Following successful cookalongs, food pop-ups, and food festival appearances, Shropshire Lad is the next big thing in the UK food world.  Find out how Adam built his personal brand and went from a backyard cook to a TV star in this episode of the Stay Hungry podcast. KEY TAKEAWAYS Pop-ups are a great way to get started with a food business. It has advantages over the street food model.Social media is a powerful tool. It is how Netflix invited Adam to appear on Crazy Delicious.Success on Instagram bought in influencer work.Thinking creatively and offering something different, creates huge demand, fast.Diversify your business, to learn new skills and attract different types of customers. It’s a great way to build your brand.Share your knowledge and what you do in as many different ways as possible.Put yourself front and centre of your business. BEST MOMENTS‘My Instagram blew up. I probably picked up 10,000 followers. ´‘I want to be with the people, I don´t want to be stuck in the kitchen.’VALUABLE RESOURCESStay Hungry podcast seriesStay Hungry Bestselling Book If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.  After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ EPISODE RESOURCESWebsite: http://shropshirelad.co.uk/Instagram - https://www.instagram.com/shropshire.lad/?hl=enFire Cooking Masterclass - https://www.hundredhouse.co.uk/live-fire-masterclass/YouTube - https://www.youtube.com/channel/UC3ezfXIxPlUGyzQUBojAk3AFacebook - https://www.facebook.coInstagramFacebookLinkedIn

In this episode, Joel speaks to Louise Morgan. She talks about how lockdown and the experiences she had in the workplace inspired her to create Better Wealth and Health wellbeing hub for employers. A hub of kindness that is free to access. Louise explains how she was able to network with others to set the resource up. She talks about what she does to stay mentally well and have the right mindset. Louise explains how mixing with the right people, exercise, affirmations, and several other techniques can be used to improve mindset. KEY TAKEAWAYS Employers need their staff to be in a good place, to be taken care of.People do great work for employers that care.Well, being is about consistent effort in all areas of your life.Wellness is an ongoing process. It is not about reaching a single goal and stopping.Once you have achieved one goal, set another one to take you further.Don´t neglect your wellness routine. Prioritizing it ensures you stay at your best.Create separation between thoughts and reality. Just because you think something does not make it true.When you work on your mindset, even when things go well, you are better equipped to deal with problems.There are so many people out there that want to help. Often, we forget that. BEST MOMENTS‘If someone is firing on all cylinders, they are doing well in all areas of their lives. ´‘The whole thing of sending your mind into another place is often needed.’EPISODE RESOURCESWebsite - https://www.betterwealthandhealth.co.uk/LinkedIn - https://uk.linkedin.com/in/louise-morgan-dippfs-9a4061b1Instagram - https://www.instagram.com/betterhealthiswealth/ VALUABLE RESOURCESStay Hungry podcast seriesStay Hungry Bestselling Book If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.  After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTS Joel StoneJoel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfullInstagramFacebookLinkedIn

In this episode, Joel speaks to Alex McCarthy who is a business mindset coach. She predominantly helps service-based entrepreneurs to scale their businesses in a fun way. Using an approach that creates maximum freedom. Alex is a trained coach and NLP practitioner.Joel and Alex discuss why when it comes to mindset the holistic approach works best. As well as how our belief systems affect us, how to handle negativity, and how to overcome the doubts that plague everyone.KEY TAKEAWAYSMost entrepreneurs start working for themselves because they want more freedom.Everyone has a slightly different idea of what freedom looks like.You have to create freedom goals within your entrepreneurial journey.You have to look at your whole life when resetting your mindset.We all hang on to belief systems. Some that we picked up in childhood e.g., money is the root of all evil.Choose who you share your vision with. Not everyone is going to understand, which can pull you down.Follow the people that represent everything that you want to be and achieve.You don't have to have every step figured out, just move towards what feels inspiring and exciting.Move away from what feels constricting to you.Little steps add up to something big.BEST MOMENTS‘The reason I started my entrepreneur journey was all about freedom. ´‘You´ve got to be receptive in a coaching scenario.’‘You don't have to have the whole 100 steps figured out…. Just move towards what feels inspiring.’EPISODE RESOURCESInstagram – https/www.instagram.com/alexmccarthycoaching/Facebook Group - https://www.facebook.com/onlineentrepreneurhub/VALUABLE RESOURCESStay Hungry podcast seriesStay Hungry Bestselling BookIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTSJoel StoneJoel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closelInstagramFacebookLinkedIn

In this episode, Joel speaks to Graham Hurst who in just 18 months grew what was intended to be a side hustle into a full-blown coaching business that required him to hire staff. Something he was able to do, largely because of the way he used social media. He now uses those skills to coach other business owners. Doing so in a quite different way.Graham and Joel share numerous tips that any business can use to become more effective at selling on social media and in other ways. They also discuss how to attract the type of clients you want to work with and keep control of when you work.KEY TAKEAWAYSSocial media has been key to turning a side hustle into a large business in just 18 months.You only have 0.3 seconds to catch someone´s eye on social media.No matter how beautifully written or produced what you publish is, if it is not eye-catching people won´t read it.So many people try to sell a $997 product using a $5 image, which doesn´t work.Look at the way products of a similar price point are marketed and learn from that.You cannot serve every audience the same type of image.Always go back to the metrics.Study copywriting to find out how to get people to read the next line.Once you get people reading your copy, work on being more relatable.Sharing one of your interests helps you to make a connection. People prefer to work with someone they feel they can go for a beer with.Only start selling once you have made a proper connection.There are no trade secrets, so just jump in and share what you know. The chances are that they won´t be able to do it and will ask you to do it for them.BEST MOMENTS‘Once people start to read your content, start building that relatability.’‘Use open loops to get people to ask more questions.’‘Tell people what they need to know. But nine times out of ten they’re going to say can you just do it for me.’VALUABLE RESOURCESStay Hungry podcast seriesStay Hungry Bestselling BookIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ ABOUT THE HOSTSJoel StoneJoel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.Andy RaoAndy studied PsychologyInstagramFacebookLinkedIn

In this episode, Joel sits down to talk to Erin Baute who has been working in leadership development and behaviour change for almost two decades. She explains how she uses the Enneagram Test which enables her to quickly uncover a strategy that works for each person.An approach that makes the positive changes they achieve stick and become permanent ones. Erin and Joel discuss why being honest about who you are and what makes you tick are so essential. KEY TAKEAWAYSUnderstanding your personality type helps when it comes to change. It makes the process easier and means that the changes achieved are permanent.There is a difference between consuming information and integrating then embodying it.Mindset is vital. It creates the ability to be present and grounded. Stable enough to pivot. As well as recover and learn when things go wrong.Success is different for everyone. You need to understand what is important for you.The process only works if you are not afraid to delve deep, to face your fears.Having a coach supporting you through the process makes it far more effective.When your business is based on your values, it becomes much easier to hold yourself accountable.Be genuine, be yourself at work as well as at home. BEST MOMENTS‘If we just solve what’s in front of us, we often don’t make a lasting impact. ´‘You have to be willing to go deeper than anybody, to be a little bit terrified.’‘We start value first because that´s the gas in our tanks.’‘I believe that personal development is professional development and professional development is personal development.’EPISODE RESOURCESWebsite - https://livingtheenneagram.com/YouTube - https://www.youtube.com/channel/UC96_gvc9I49P0FfTEI3RTvw/videosInstagram - https://www.instagram.com/livingtheenneagram/ VALUABLE RESOURCESStay Hungry podcast seriesStay Hungry Bestselling BookIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ ABOUT THE HOSTS Joel StoneJoel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof. Andy RaoInstagramFacebookLinkedIn

In this episode, Joel sits down with Neil 'Shoney' Maclean who is one of the world’s leading Facebook Ad experts. Someone who runs ads every day.He explains why, when done right, Facebook Ads are a highly cost-effective way to generate profit. Neil personally uses a range of ad networks and shares several in-depth examples of the success he has had. While doing this he points out the most common mistakes and how to avoid them. He explains how to tap into Facebook´s amazing targeting capabilities and quickly diversify your ad so that you can convert with several different audiences. Something that greatly reduces the cost of Facebook Ads. KEY TAKEAWAYS Most people who think Facebook Ads are dead have only really tinkered with it.There is a lot of Facebook Ad training out there that is not in-depth enough or is out of date.The cost of Facebook Ads has gone up. But so have the costs for every other platform.For most businesses, the cost per click for Facebook Ads still makes financial sense.Use different platforms for different purposes e.g., YouTube for products that convert well when video ads are used.With Facebook lead ads, there is no delay in the lead form loading. That means you don´t lose people who are too impatient to wait. If it loads slowly you can easily lose 20 to 40% of your leads.With Facebook lead ads the email is already filled in on the lead form, which greatly improves opt-in rates.Facebook's automatic targeting is amazing.Experiment and diversify your ad set to find out what works. Your best guess can never be right every time.Testing broadly is key to finding out what works. It is always worth the money.Use the duplicate button to save a huge amount of time.In the coaching sector, those that are doing six figures have focused on one marketing strategy. Instead of doing a bit of everything.Don´t be afraid of success.Once you know something works, double down, scale itGetting a decision, regardless of whether it is a yes or no, is a success with sales. Joel explains why in the podcast. BEST MOMENTS‘I love other ad platforms…but the cost per opt-in on Facebook is typically, for me, a fraction of the other platforms. ´‘There´s things we can do on Facebook that we can´t do on Google and LinkedIn.’‘By running two campaigns instead of the one you’ve instantly doubled the chances of your success.’ VALUABLE RESOURCESStay Hungry podcast seriesStay Hungry Bestselling Book If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ EPISODE RESOURCESInstagram - https://www.instagram.com/neilshoneymac/ ABOUT THE HOSTSInstagramFacebookLinkedIn

In this episode, Joel speaks to Charlie Locke, the co-founder of SDR Nation, a community that is built for entry-level sales reps. Using their network, exclusive events, and unique partnerships they help SDR´s to nail their job and get promoted. He and Joel discuss how to learn about your customers so that you know what they need you to provide them with, which is a sure-fired way to sell more. They also talk about how a new business should go about hiring a sales team and why selling in an honest way is essential. KEY TAKEAWAYS Automate anything you can to make it easier for you to start a business.You learn a lot through failure, which brings clarity.Investors know that entrepreneurs usually fail several times before succeeding, so will rarely lend to someone who is setting up their first business.For some reason, most people do not consider sales to be a career.Salespeople with 6 or 7 years of experience often end up making more than a doctor or lawyer.Make your first sales hire, someone that has created a sales pitch before, an entrepreneurial thinker who is comfortable with ambiguity.Provided you hire an awesome salesperson they will figure out the right sales process for your product. There is a difference between selling and closing.One on one selling is about asking questions, not telling people what they need.The salesperson´s job is to give someone the information they need to get to the point where they can make an informed yes or no decision. There is no trickery involved.Respect other people´s time. Tell them at the start how long you are going to take to make your original pitch. In the podcast, Charlie explains exactly how to do it. BEST MOMENTS‘Start a business with a lean methodology.’‘The reason people don´t buy things is because they just don´t make a decision.’‘I don´t believe that selling is telling…selling is actually asking questions.’ EPISODE RESOURCESSDR Nation website – https://sdrnation.com/Charlie Locke LinkedIn - https://ca.linkedin.com/in/charlielocke VALUABLE RESOURCESStay Hungry podcast seriesStay Hungry Bestselling Book If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.  After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTS Joel StoneJoel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agencInstagramFacebookLinkedIn

In this episode, Joel sits down to chat with Paul Cammack the director of Alfie´s Coffee Company. He talks about how he reached the point where people were requesting that his coffee van come to their area. As well as how lockdown suddenly slowed his growth, which pushed him to go online earlier than planned and resulted in him creating new product lines. To start selling his award-winning freshly roasted beans across the country, including as a subscription service. He also explains how he tailors what he has to offer to his customers, while, at the same time, encouraging them to try other beans and invest in equipment to produce better results.KEY TAKEAWAYSBefore lockdown, Alfie was selling his coffee and beans locally. Lockdown pushed him to go online faster.Alfie realised that lockdown got people more interested in making high-quality coffee at home. A market he tapped into.Using tech that is already available is a good way to grow your brand. Alfie explains how he is using an established app to do that.Focusing on helping your customer to get more out of your product can help you to sell more. Alfie shares several examples of this in the podcast.Understand who you are targeting and niche accordingly. E.g., are they interested in taste, exploring new beans or eco-friendliness?Give your customers the chance to explore what you have to offer. Alfie does this using coffee cupping, a service that he explains in the podcast.Doing what you do to the best of your abilities always pays dividends. BEST MOMENTS‘People are starting to realise what makes a good coffee and what makes a bad coffee. ´‘Come at it from a customer´s point of view.’‘It’s a different bean from a completely different farm. So, it tastes completely different even though it is from the same country.’ EPISODE RESOURCESWebsite - https://alfiescoffeeco.co.uk/Alfie´s coffee shop - Caffi´r Atom -18 King Street Yr Atom, Carmarthen SA31 1BN Wales VALUABLE RESOURCESStay Hungry podcast seriesStay Hungry Bestselling Book If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.  After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTS Joel StoneJoel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targInstagramFacebookLinkedIn

In this episode, Joel once again sits down with Nigel Creaser who is project manager, consultant, and the author of several books on the subject. This time, they talk about the productivity hacks Nigel uses to get things done. He shares some methods anyone can use to become more productive. Strategies that can be used to enable you to achieve more in both your work and personal life. KEY TAKEAWAYSMost people feel that there is never enough time in a day to do everything.Automating certain email tasks saves a huge amount of time. In the podcast, Nigel shares how to do it.Sort tasks by how they impact your bottom line.Maximise the list of tasks your most junior (lowest paid) team members take care of.Don´t get sucked into unnecessary conversations. Let your team sort it out.Do tasks in bulk, to get into a flow state and work faster.Block off time in your diary to re-energise and stick to it to stay productive throughout the day.It is easy to slip back into old ways and become less productive. Nigel explains how to avoid that pitfall.Remote working is going to have an impact on productivity.Sometimes face-to-face working is essential for collaborative projects and relationship building. BEST MOMENTS‘You’ve got to prioritise your email.’‘If you are not taking a break at lunchtime… you are either completely overloaded or not managing your priorities.’‘Productivity is like a fitness plan or a diet…you will sometimes fall off the wagon.’  VALUABLE RESOURCESStay Hungry podcast seriesStay Hungry Bestselling Book If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/  ABOUT THE HOSTS Joel StoneJoel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in,InstagramFacebookLinkedIn

In this episode, Joel, and Andy introduce you to Hattie, their PA. They briefly discuss how to work out what you want from a PA and hire the right one. Then Hattie takes the reins to conduct her first podcast by interviewing Joel. He explains how a small business can use Instagram to go beyond just getting likes. Ways to motivate followers to take action and buy. They also talk about how to narrow down your target audience and several other marketing subjects.KEY TAKEAWAYS Personal Assistants fulfil numerous roles – they keep things on track but it is up to you to decide what you want them to take care of.On Instagram having lots of likes doesn´t necessarily convert to more sales.When posting on Instagram be clear about the intent. In the podcast, Joel explains why and how to do that.You have to subtly direct your audience to what you want them to do next.When narrowing down your audience, start with a specific goal.Which marketing technique you use and how you deploy it depends on many factors. Joel shares some examples to explain how to work out which ones you should be using.BEST MOMENTS‘You have to almost direct your audience to what you want them to do. ´‘Your niche audience should be the people most likely to buy not the people who might buy.’‘(Marketing) varies depending on what you do.’VALUABLE RESOURCESStay Hungry podcast seriesStay Hungry Bestselling Book If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.  After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTS Joel StoneJoel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach. CONTACT THE HOSTSInstagramFacebookLinkedIn

In this episode, Joel, and Andy talk about why only about 1% of people who visit a website or are exposed to another form of marketing immediately buy what is on offer. They also share several strategies and real-world examples that you can use to capture those leads, nurture them, and turn more of them into actual buyers. KEY TAKEAWAYS Leads do not start out as good leads. Most only become good leads after being nurtured.A lot of people who come to your website or make an enquiry are not yet ready to buy.Once you have their email address or they are in your sales funnel you have the chance to gradually convince them, step-by-step.A lead is at its warmest when it joins your funnel. Creating multiple, carefully touchpoints is essential for conversions. So is getting the timing right.Don´t spam people.Do want McDonald´s do – sell good coffee, then upsell everything else. How any type of business can do that is explained in the podcast.Success is the result of processes.When it comes to nurturing your leads, you need to be consistent. BEST MOMENTS‘The best time to ask for a testimonial is after the first meeting. ´‘The more you put out there the more likely it is that the business will come to you.’VALUABLE RESOURCESStay Hungry podcast seriesStay Hungry Bestselling Book If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.  After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTS Joel StoneJoel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach. CONTACT THE HOSTSWebsite - https://www.codebreInstagramFacebookLinkedIn

In this episode, Joel, and Andy talk about making your marketing more effective. In particular, how to make it super easy for people to take action and buy from you. They discuss how to gain a bigger share of the market simply by taking the friction out of your sales process. KEY TAKEAWAYS If the thing that you want a potential buyer to do involves a bit of effort most people won´t bother and you will lose the sale.Everyone takes the path of least resistance, when possible.Technology has made it possible to do so much literally at the touch of a button. It has made us all much lazier.If your competitors make the buying process easier and more convenient, people will buy from them e.g., Amazon Prime.Even small tweaks make a dramatic difference. In the podcast, Joel and Andy share several examples.Making it possible to complete a transaction immediately ensures people don´t pause, get distracted and not follow through.Not being helpful reduces the chances of your making a sale. It instantly tells a customer that you can´t be bothered.Regularly review your sales process, identify the points of friction and work to eliminate them.Consistently work to make things as easy as possible for your customers. BEST MOMENTS‘If what you want people to do involves effort, you will be losing money.’‘Everyone wants a frictionless transaction.’‘Once you´ve been to a bar where you can order at your table, and it just appears you never want to go anywhere else.’ VALUABLE RESOURCESStay Hungry podcast seriesStay Hungry Bestselling Book If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.  After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTS Joel StoneJoel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor eachInstagramFacebookLinkedIn

In this episode, Joel, and Andy talk about willingness to fail and the importance of this to You and your Business VALUABLE RESOURCESStay Hungry podcast seriesStay Hungry Bestselling Book If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ ABOUT THE HOSTSJoel StoneJoel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach. CONTACT THE HOSTSWebsite - https://www.codebreak.co.uk/LinkedIn - https://www.linkedin.com/company/codebreak Podcast DescriptionBreaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcast expect to find marketing top tips, useful insights, and expert advice that you can apply to your business. So, if you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ InstagramFacebookLinkedIn

In this episode, Stephen Rowan from The Stephen Rowan Podcast Show joins Joel. They discuss using podcasts to raise your profile and the kind of guests that get you listeners. Stephen has interviewed guests including Jeremy Corbyn and the Compton-based (former gang members) owners of Trap Kitchen.  KEY TAKEAWAYS Just ask - you have nothing to lose by asking. Potential guests can only say yes or no.Be open-minded and ready to talk to people from all walks of life.Podcasting gives you the chance to talk to people you would not otherwise get to connect with.When you let your guests be themselves you get magical moments.Podcasting showcases others, but it is also a great way to boost your reputation.Sometimes guests are going to say yes, but let you down, you need to be ready for that.Set your big goals 5 years out, then set smaller realistic goals to get you there. BEST MOMENTS‘Podcasting enables you to have a conversation with somebody you possibly are never going to meet otherwise. ´‘Choose a niche.’‘Have lots of goals, small goals that will get you there.’  VALUABLE RESOURCESStay Hungry podcast seriesStay Hungry Bestselling Book If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ EPISODE RESOURCESWebsite: https://www.stephenrowanshow.com/YouTube (all of Stephen´s podcasts): https://www.youtube.com/channel/UCAUpuuXmoUPmEiFWsazFN5g ABOUT THE HOSTS Joel StoneJoel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach. CONTACT THE HOSTSWebsite - InstagramFacebookLinkedIn

In this episode, Joel speaks to the co-founder of CBPLUS, Hayley Bromely. She has spent many years working in the alcohol trade. Mainly selling wholesale wine and gin. Today, she and Tim, the other co-founder, are working to create high-quality CBD enhanced products.A process that has led to them uncovering several new markets. Hayley explains the approach they have used to decide which opportunities to focus on. As well as the marketing techniques they are using, how they are handling cash flow and educating consumers to dispel the many myths that surround CBD.KEY TAKEAWAYSThe CBD category is still not well understood. Consumers are not sure about it, so education is a big part of CBPLUS´s marketing strategy.Focusing on the type of consumer and the different issues they can use CBD for is proving to be an effective approach.Deciding which type of consumer to target first and which product to launch first was complex. Hayley explains the thought process behind how they do it.Cashflow is a huge challenge, but one CBPLUS has been able to successfully manage.Selling online first is the fastest and easiest way to launch a brand fast.Because CBD is a new product, it is not yet clear what consumers are looking for. Hayley explains how they handle that lack of data.In some countries, the sale of THC products is already legal, which creates the potential for that to happen elsewhere.BEST MOMENTS‘With CBD massage oil… my muscle soreness is almost non-existent. ´‘There´s not a one size fits all product…it´s about category segmentation.’‘We are definitely looking ahead at what the range would look like (if THC was legalised).’ EPISODE RESOURCESCBPLUS website - https://cbplus.co.uk/ VALUABLE RESOURCESStay Hungry podcast seriesStay Hungry Bestselling Book If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/  ABOUT THE HOSTS Joel StoneJoel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their whInstagramFacebookLinkedIn

In this episode, Joel speaks to James Wheeler of The Well Being Hub, which is a non-clinical rehabilitation centre. They help people suffering from all sorts of ailments, neuro disorders and illnesses such as cancer and long CoVid. In this podcast, he and Joel speak about the specific pressures entrepreneurs face and how that affects their mental well-being and inevitably their physical health. They discuss how they work and how that approach helps to reduce stress and anxiety.  KEY TAKEAWAYS The fact that entrepreneurs are always striving to be the best often exposes them to anxiety.If you are down outside your business, motivating yourself to do the necessary work becomes very difficult.Fear of losing control and delegating is particularly destructive.You´ve got to employ people to grow your business. Joel explains how they find the right people and induct them into the company.Employ people who will fit in well with your business ‘culture.Working with non-judgemental people, who do not easily take offence makes day to day life much less stressful.BEST MOMENTS‘You cannot be an entrepreneur without being concerned about being the best. ´‘It’s okay to not have the same opinion as someone else.’VALUABLE RESOURCESStay Hungry podcast seriesStay Hungry Bestselling Book If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.  After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ EPISODE RESOURCESJames Wheeler | The Wellbeing Hub ABOUT THE HOSTS Joel StoneJoel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach. CONTACT THE HOSTSInstagramFacebookLinkedIn

In this episode, Caitlin Barnes (Codebreak’s Operations Manager) joins Joel to chat about the common mishaps they see in marketing and the opportunities they see on the horizon. KEY TAKEAWAYS Even huge firms make marketing mistakes. Including the common ones.Most companies are not persistent enough and do not maintain momentum.Social media advertising costs have soared, so it is now even more important to get it right.Even though the costs have soared, social media still generates huge opportunities…provided you avoid the common mistakes.Social media has become an exact science and is constantly evolving.In a rapidly changing environment, it's hard to keep up, which is why employing an expert makes sense.Marketing campaigns have to be monitored and constantly tweaked. Most firms don´t do this.Firms need to move with the times. In the episode, Joel talks about how voice, AI and crossovers with the virtual world will change marketing.Look for opportunities to connect with people. BEST MOMENTS‘You are so much more powerful after 6 months of marketing than you are after a launch campaign. ´‘I really like 90-day sprints.’‘People are already being marketed to within virtual worlds.’ VALUABLE RESOURCESStay Hungry podcast seriesStay Hungry Bestselling Book If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.  After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTS Joel StoneJoel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach. CONTACT THE HOSTSWebsite - https://www.codebreak.co.uk/InstagramFacebookLinkedIn

DESCRIPTIONIn this episode, Joel and Andy talk about confirmation bias. How it affects your mindset, business decision making abilities. As well as the role it plays in how you do your marketing. They share several examples of what confirmation bias is and why it is important to be aware of it and work to manage it. They share several ways to do that particularly when making decisions about how to market your business. KEY TAKEAWAYS It is all too easy to make marketing decisions based mostly on what you think works or on what your competitors are doing.Your liking FB and competitors doing a lot of FB ads is not a good enough reason to base all your marketing campaigns around them.Open your mind and consider several different ways to advertise.Go to a marketing agency with your objective rather than tell them which forms of ads you want to do.Marketing has to have a purpose.Don´t micromanage your marketing. Let the agency do that.Split test and follow the numbers.Be aware of how what you read etc feeds into your biases and work to keep your thought processes in balance. How to do this is explained in the podcast.Sometimes you have to go with your gut. You don´t have time to procrastinate.Your gut instinct will only be useful if you have fed your mind with the right information.BEST MOMENTS‘If I think something, I try and research around that topic to disprove that idea. ´‘Sometimes you have to make decisions based on your gut.’‘Seek out an unbiased third party and do proper due diligence.’VALUABLE RESOURCESStay Hungry podcast seriesStay Hungry Bestselling Book If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.  After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTS Joel StoneJoel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, alInstagramFacebookLinkedIn

In this episode, Joel speaks to The Disruptive Entrepreneur – Rob Moore. He shares how his early life led to his developing an entrepreneurial spirit, drive, and phenomenal work ethic. An approach that means he now owns, co-owns, or manages 1200 properties, has written 18 books and holds 42 public speaking world records.Rob explains how he stays hungry and makes sure those around him do too. They discuss the impact the lockdown has had on people´s work ethic and how he is managing that. As well as sharing mindset tips that will enable you to scale your business.KEY TAKEAWAYS Complacency is the enemy of everything.Money is a powerful and valuable tool.Pain can be your greatest friend. The trick is not to let it consume you. Instead, use it to drive you.Don´t let anyone, including you, get away with things.Challenges make you grow.Critics force you to take care. To pause, do the research and make the right decisions.Investing in yourself will pay you the best return.Feed your brain.Even if you don´t like someone, put your ego aside and learn from them anyway.Your ability to deal with the bigger problems is the mindset trait that will help you to scale the most.BEST MOMENTS‘Your relationship, your business is over as soon as you get complacent. ´‘Have a strong mission and vision.’‘Your critics are your greatest gift.’  VALUABLE RESOURCESStay Hungry podcast seriesStay Hungry Bestselling BookIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/  ABOUT THE HOSTSJoel StoneJoel started his working life as a graphic designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.CONTACT THE HOSTSWebsite - https://wwwInstagramFacebookLinkedIn

In this episode, Joel, and Andy discuss the importance of getting into good marketing habits. They explain why it matters and provide details of how you can be more consistent, persistent, and effective with your marketing. Regardless of what mediums and outlets you use. KEY TAKEAWAYS You need to measure your marketing. Identify, if it increases profitability, visibility, brand, or customer relationships.Be consistent with your marketing.Don´t give up.Do not get into a cycle of constantly editing and tweaking something. Your campaign won´t bring you anything if it is still sitting on your desk.Keep your knowledge up to date with the social media algorithms. Things change constantly, it is your job to keep up and tweak your ads accordingly.All marketing is an investment.Don´t fall into the trap of only doing the marketing you enjoy.Celebrate your marketing wins. It will boost your confidence and carry you through on those occasions a campaign does not work out.Focus on your successes, not the failures that every business owner experiences. BEST MOMENTS‘Make sure that everything you do in your marketing has a positive impact on your business. ´‘Do more of what works consistently.’‘Enjoy the successes, learn from the failures.’VALUABLE RESOURCESStay Hungry podcast seriesStay Hungry Bestselling Book If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.  After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTS Joel StoneJoel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach. CONTACT THE HOSTSWebsite - InstagramFacebookLinkedIn

In this episode, Joel, and Andy talk about what they wish they had known before setting up a company and starting to work for themselves. Information any type of business owner can benefit from knowing. The tips in this episode will save you a lot of time, money, and stress.KEY TAKEAWAYS You can't do everything on your own.Hiring a professional usually saves you stress, time and, often, in the long-term money.Know your own worth.Organic marketing is not enough. Invest in paid marketing to create growth that snowballs.Network constantly. But be sure that you are doing it with people that inspire you and you can learn from.Networking is a 2-way process, give back too.Most successful people have mentors and coaches throughout their careers.Look after yourself and do your due diligence.Only sign a contract that you are willing to enforce.BEST MOMENTS‘The first person you need to recruit is the admin. ´‘If you can pay even £5 a day to drive traffic to your website that’s much better than doing organic content with links.’‘Don´t be accessible to everyone all the time.’VALUABLE RESOURCESStay Hungry podcast seriesStay Hungry Bestselling BookIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTSJoel StoneJoel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof.Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.CONTACT THE HOSTSWebsite - https://www.codebreak.co.uk/LinkedIn - https://www.linkedin.com/company/codebreakPodcast DescriptionBreaking down all things marketing, design, and geek culture. Hear from Codebreak co-founders Andy and Joel as well as the experienced team. On this podcaInstagramFacebookLinkedIn

In this episode, Joel and Andy look at upsells and cross-sells. They explain that to benefit from these two sales boosting techniques you just need to ask the question at the right point in the sales funnel. To help you do exactly that Joel and Andy share several examples and tips, which literally any type of business can use to sell more and improve customer loyalty. In the podcast, there is a simple 2-step process that you can get started with today. trrer KEY TAKEAWAYS Any business can do upsells and cross-sells - All you need to do is to ask the question.Cross-sells are when you offer someone a related product.Upsells are when you offer a customer a higher-grade model, widget, or service.Upsells are a chance to showcase other products and services that you offer. Things your customer may not be aware of.Stay in touch with your customers and take care of them to build a strong relationship with them.Cross-selling and upselling work best with those customers you have a relationship with.Get curious. Pay attention to how firms you are buying from try to upsell and cross-sell to you and experiment with some of their techniques. BEST MOMENTS‘There´s no real reason, in any business, that there cannot be a cross-sell or upsell within its sales pitch. ´‘Asking the question is a great way to add money onto your bottom line.’‘If Amazon are doing something it's always worth having a look yourself.’  VALUABLE RESOURCESStay Hungry podcast seriesStay Hungry Bestselling Book If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/  ABOUT THE HOSTS Joel StoneJoel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customerInstagramFacebookLinkedIn

In this episode, Joel speaks to Mark Dolfini - The Landlord Coach who teaches entrepreneurs from all industries to succeed. They discuss how many entrepreneurs drift into overworking and trying to control everything.  What is an unproductive and stressful way of working that can ultimately destroy their business, their health and family life. Mark and Joel also discuss the importance of having a vision and sharing that with your life partner. They share how to make efficient use of your time, build strong processes and infrastructure so you can outsource virtually everything. KEY TAKEAWAYS Don´t fall into the trap of working too many hours. No matter how young or fit you are it will catch up with you and potentially destroy your mental and physical health.Everything that is going on in your world can be systemised into processes.Once you have good processes and the right infrastructure in place you can let others deal with most things.Managing your time is all about managing yourself.You need to recognise when to outsource tasks.You have to find the time to fix things. So many entrepreneurs don´t. They continue to limp along until their business fails.If you feel you are getting stuck in life, don´t ignore that feeling because it means you are stuck.A strong vision is your circuit breaker. It is what will stop you from following the negative path you are on and make progress.Focusing on your vision will stop you from getting distracted.Your goals are waypoints that are taking you towards your vision.Your belief system is trying to protect you. Unfortunately, letting it have free rein results in limiting beliefs.Absolute and cancelling language both reveal limiting beliefs. Mark explains how to recognise this.The most successful entrepreneurs are never afraid to ask for help and do so in a humble way.Value your time and don´t be afraid to hire people to cook, clean and drive for you.You need your life partner to understand and be able to buy into what you are doing. Share your vision with them. BEST MOMENTS‘About 15 years ago I was broke. Not just in money, but in time as well. ´‘Just because you´ve got the drive to outwork everyone. It doesn’t mean that you should.’‘Your goals are just waypoints on the way to your vision.’‘When you stay vision focused it's really easy.’   VALUABLE RESOURCESStay Hungry podcast seriesStay Hungry Bestselling Book If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ EPISODE RESOURCESWebsite - https://landlordcoach.com/inner-circle-coaching-application/Instagram – https://wwwInstagramFacebookLinkedIn

In this episode, Joel speaks to Simon Severino the CEO and Founder of Strategy Sprints. A company whose mission is to get business owners to the stage where they can take long uninterrupted vacations. Whilst being confident that their company will run smoothly without them there. The Strategy Sprints Growth Framework makes this possible. Simon and Joel discuss 3 CEO habits that will make your company easier to run, immune to competition and able to grow quickly. They discuss the power of niching down. As well as analysing things on a daily, weekly, and monthly basis to facilitate being able to take effective action and move forwards quickly. KEY TAKEAWAYS Many entrepreneurs end up with their company running them, instead of them running it. That negative situation can be fixed.CEOs need to track their daily workflow to identify which habits benefit them and which need to be dropped.Systemise, hire the right people, then delegate to them.At some point, the founder gets in the way and needs to step away from doing day-to-day tasks and switch to leveraging the brand.Identify your bottlenecks and remove them one after another. In the podcast, Simon explains how to do this using his 7-day strategy.Once a month review what your company is achieving. Then re-focus to keep things fresh and encourage growth. In the podcast, Simon shares details of a free tool you can use to do this.Niching down is scary, but it is what will grow your business in the long run.If you do not stop and reflect you automatically do what everyone else is doing. Even if there is not a good reason to do so.The best part of your job is solving problems. It enables you to create things.Do not let yourself become a committee or anything vanilla. BEST MOMENTS‘I am here to share how to have less stress when running a business. ´‘You don´t need 1000 clients, you need 1 client 1000 times.’‘Do more of what is fun and more of what works.’  VALUABLE RESOURCESStay Hungry podcast seriesStay Hungry Bestselling Book If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/´ EPISODE RESOURCESWebsite - https://www.strategysprints.comStrategy Sprints Podcast – https://www.strategysprints.com/podcastYouTube – https://www.youtube.com/channel/UCnSFgJd0CrsEdQdO21txR2AFacebook Group - https://www.facebook.com/groups/entrepreneurshipinsprints/Strategy Sprints Free Equaliser InstagramFacebookLinkedIn

Mike Brevik, the owner, CEO and Chief Barketing Officer of Cyberdogz is today´s podcast guest. He talks about his long and varied marketing career. During which, he has worked with new, emerging brands. Including Nike, Under Armour, Harley Davidson and many more. Learning lots of important lessons along the way, some of which he shares in the podcast. They discuss the differences between working for small and global brands and how to break down the barriers so that you land the bigger more iconic brands. As well as how to motivate clients to think big while still managing their expectations. Mike also explains why he took a leap of faith and established his own company. As well as how he did it. KEY TAKEAWAYS Brands must not blend in with its competitors. When that happens it just disappears. There is no point in just copying.Brands need to think outside the box and do things differently to stand out.No brand should stand still – ever.Approach each customer as if you will be working with them long-term rather than just planning to work on a single project with them.When taking on a new client first understand what their goals are. Then ask why they have those goals. This uncovers invaluable information and grows your relationship with them faster.Often what a client tells you about their goals is going to be different from the reality of their situation.You have to manage client expectations without arresting their forward momentum. Often, achieving their goals is likely to happen more gradually than they realise.Working with a smaller brand is a balancing act. You want them to think big while still staying in their lane and being realistic about what they can achieve.There is no need to be intimidated when working for a big brand.Be persistent. Nike rejected Mike 5 times before agreeing to work with him.Setting up your own business is hard and sometimes lonely.Working for yourself is fulfilling provided you focus on primarily doing what interests you.  BEST MOMENTS‘Never blend in, never stand still, ´‘I just kept chasing and chasing (Jordan), until they said yes.’‘I had to be my own cheerleader, from time to time, because nobody else was doing it.’‘I just knew I was going to start over and only do the stuff I wanted to do.’  VALUABLE RESOURCESStay Hungry podcast seriesStay Hungry Bestselling Book If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/  ABOUT THE HOSTS Joel StoneJoel started his working life as a graphics designer. Pretty quickly he got bitten bInstagramFacebookLinkedIn

In this episode, Joel, and Andy dive in and talk about the PAS framework. Using examples from famous successful ad campaigns, and 90s wrestling they explain what it is, why it is so important, and how you stay way ahead of your competitors when you use it. KEY TAKEAWAYS PAS stands for – Problem, Agitate, Solve. How this applies to marketing is explained in the podcast.Reminding consumers of a problem they have, then immediately demonstrating that you have the solution is a powerful marketing technique.Hardly any firms talk about the problems their products or services solve.When you do demonstrate which problems what you sell solves, it becomes easy to grow your market share.The majority of firms only talk about benefits and features. They never speak about the pain they are helping the consumer to avoid.Most people will do anything to avoid pain. They are naturally drawn towards anything that helps them to do this.Highlight the painful experiences people can avoid experiencing when they use your products and services.Don´t use fake problems or lie when creating your campaigns. Consumers easily see through lies and do not buy from firms that tell them.  BEST MOMENTS‘There won´t be a marketing campaign you’ll see that doesn´t use the PAS framework. ´‘People would rather avoid pain than seek pleasure.’  VALUABLE RESOURCESStay Hungry podcast seriesStay Hungry Bestselling Book If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/  ABOUT THE HOSTS Joel StoneJoel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach. CONTACT THE HOSTSWebsite - InstagramFacebookLinkedIn

In this episode, Joel, and Andy explain how to turn something you love and know a lot about into a paperback. As you will see, you can turn anything you are passionate about into a book that will sell well. Allowing you to make money out of something you really enjoy, while helping people. You will be pleasantly surprised by just how easy it is to do this using the approach that Joel and Andy talk through, in this podcast. They also explain why writing a book is a powerful marketing method.  KEY TAKEAWAYS Books are a highly effective business marketing tool.If there is a book in you, it is possible to get it written in 60 days.Most people find that writing a book is easier than they think.When you tell people you are writing a book, you can expect a lot of sceptism. Be ready for it and don´t let it put you off.Before you start writing, sit down and work out who your ideal reader will be.Write your book for that person, address their questions and needs.Have a framework in place before starting to write.Writing a book is a great confidence booster. It is a huge achievement, something to be proud of. BEST MOMENTS‘If there´s a book in you… believe us it is possible to write one. ´‘Have a framework.’ VALUABLE RESOURCESStay Hungry podcast seriesStay Hungry Bestselling Book If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ EPISODE RESOURCESDavid Goggins Book – Can´t Hurt Me: Master Your Mind and Defy the OddsThe E-Myth by Michael E Gerber   ABOUT THE HOSTS Joel StoneJoel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working InstagramFacebookLinkedIn

In this episode, Joel, and Andy talk about a great piece of advice that the advertising guru and Mad Men style industry leader David Ogilvy shared – You are not advertising to a standing army; You´re advertising to a moving parade. They discuss why that advice has stood the test of time. As well as explaining how any business can apply it today. KEY TAKEAWAYS Ogilvy really was the Master of Advertising – his books are a must-read for anyone growing a business.Ogilvy´s story brand technique was ahead of its time and still works today.Understanding how to communicate with people and nurture those relationships is essential.Who your audience is, what they want, and where you can connect with them, changes, so you need to adapt.With any campaign, there is a learning and tweaking process to go through.Schedule time and resources for testing and measuring.Follow your campaigns through rather than always giving up after a few days.Don´t get involved in selling harmful products. Aside from the moral issue, it will eventually blow up your business. BEST MOMENTS‘There will not be an advertising course in the land that does not link up, in some way, to the techniques Ogilvy came up with. ´‘You´ve got to get in front of people and stay in front of people.’ EPISODE RESOURCESOgilvy on Advertising by David OgilvyThis is Marketing by Seth Godin VALUABLE RESOURCESStay Hungry podcast seriesStay Hungry Bestselling Book If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/  ABOUT THE HOSTS Joel StoneJoel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career workInstagramFacebookLinkedIn

Sometimes all it takes is a shift in perspective to give yourself the energy to keep driving forward and pushing your business. Joel and Andy discuss. KEY TAKEAWAYS Thinking about your self-talk, how you view things, and changing the narrative in your head is important.Your routine, the books you read, who you hang out with, and what you listen to all have an impact on your thought patterns.Make looking after yourself and your family your priority. If you don´t look after yourself, you won´t be able to look after anyone else.No, is not a bad word. Have boundaries and stick to them.The way you start your day and think sets the foundation for that day.Visualising yourself achieving what you want provides powerful motivation.BEST MOMENTS‘If you want to be truly motivated, you need to make sure that the way you are looking after yourself is kind. ´‘If you don´t look after yourself first you can´t look after anyone.’‘Now that I've shifted my mindset it is a daily practice.’ VALUABLE RESOURCESStay Hungry podcast seriesStay Hungry Bestselling Book If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.  After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ EPISODE RESOURCESRobin Sharma Podcasts ABOUT THE HOSTS Joel StoneJoel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach. CONTACT THE HOSTSWebsite - https://www.codebreak.co.uk/LinkedIn - https://www.linkedin.com/InstagramFacebookLinkedIn

If you’re not in the right mindset, your business, your performance, your relationships, everything will suffer. Mindset matters. Joel and Andy discuss. KEY TAKEAWAYS Your environment and who you hang around with matters. It affects your mindset.In business, you need mental resilience.Network with people who intimidate you a little and are more successful than you. That pushes you to succeed.If you feel like a big fish in a small pond, it's time to join some new groups and network.Spending money on creating a decent workspace is a sound investment.Working in a smart, clean, well-equipped workplace lifts everyone´s game.Your clients, suppliers, and others need to be impressed when they visit your office.Get a cab when attending important meetings so that you don´t arrive sweaty and stressed. Take control of your environment.Train yourself to notice the positive things more and appreciate what you have. BEST MOMENTS‘At work, you are a product of the five people you spend the most time with. ´‘Do your best to focus on what you´ve got, not on what you haven´t got.’‘There´s a difference between contentment and complacency and comfort.’VALUABLE RESOURCESStay Hungry podcast seriesStay Hungry Bestselling Book If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.  After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTS Joel StoneJoel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach. CONTACT THE HOSTSWebsite - https://www.codebreak.co.uk/LinkedIn - InstagramFacebookLinkedIn

Marketers around the world are claiming content is king. Is that true? How can you make your organic content work for you? Joel and Andy discuss.  In this episode, Joel, and Andy discuss the importance of organic content. They explain how to find inspiration, be consistent and repurpose what you post to save yourself time and have a bigger impact. As well as covering sticky subjects like how to stay true to your values while marketing. They also share details of their first book. Including how they managed to find the time and motivation to write it. They also talk through how they are learning to celebrate wins and get a better work-life balance. KEY TAKEAWAYS Organic marketing is there to supplement paid marketing, rather than replace it.You need to be consistent with organic marketing.Don´t use fluff in your organic campaigns. No easter bunny posts for accountants.Get more out of your content by repurposing and publishing across different platforms.Be informative, don´t try to sell with every single email or post.Whatever happens to your company or in your life, pause, and think about whether you can use it as content.Ideas are everywhere, you just have to pay attention to get a long list of content ideas. BEST MOMENTS‘Organic marketing is important. But not as important as paid marketing. ´‘My favourite organic content is where you can turn one good bit of news into different pieces.’‘Maximise something good that´s happened and turn it into a marketing opportunity.’  VALUABLE RESOURCESStay Hungry podcast seriesStay Hungry Bestselling Book If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/  ABOUT THE HOSTS Joel StoneJoel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marInstagramFacebookLinkedIn

Joel chats to Jake Buchanan, head of content at The Prince’s Trust about creating killer content, dealing with celebrities, and making sure you stay on brand.InstagramFacebookLinkedIn

On the latest episode of the Stay Hungry podcast, Joel tackles questions on marketing from Codebreak's apprentice, Ben. Who dives into Joel's thoughts about the marketing world and what it takes to be a part of a company like Codebreak.InstagramFacebookLinkedIn

In the latest episode of Stay Hungry, Joel talks to our newest marketing assistant at Codebreak, Martha. Get to know her, how she's been finding Codebreak and what she has found out about her colleagues so far.InstagramFacebookLinkedIn

Joel welcomes marketing assistant, Bee, to the Codebreak Crew and shares some exciting news about Codebreak’s bestselling book, ‘Stay Hungry’.InstagramFacebookLinkedIn

On this week's episode of the Stay Hungry podcast, Joel welcomes Greg Ballard, Founder and CEO of Five C Consulting, based just outside of Washington DC. Together they are discussing how business owners and leaders can align their people with their organisation's mission!InstagramFacebookLinkedIn

Joel welcomes Kelsey Moreira from the awesome cookie dough company, Doughp, to the Stay Hungry Podcast. Kelsey was named in the Forbes 30 Under 30 and featured on the US TV show, Shark Tank. They talk marketing to millennials, mental health in the workplace, Chip the cat and much more! Don't miss this one.InstagramFacebookLinkedIn

Joel and Andy talk about the importance of testing and measuring in marketing and of those businesses that are so afraid to fail, that they just freeze. Learn how to nurture a success culture in your marketing.InstagramFacebookLinkedIn

This week, Andy and Joel discuss what 'making an impact' in business really means, what this means for your marketing, and how you as a business owner can make a positive impact in your industry.InstagramFacebookLinkedIn

In this week's episode of the Stay Hungry podcast, Joel takes questions from the listeners in a special marketing question and answers episode.InstagramFacebookLinkedIn

Joel and Fergus chat about why consistency is so important in marketing. You know those brands that chop and change their campaigns all the time? Don't be like that!InstagramFacebookLinkedIn

Joel welcomes YouTuber FM Dale to the Stay Hungry Podcast. They discuss the importance of focusing on your business’s niche and not trying to be everything to everyone.InstagramFacebookLinkedIn

Andy and Joel at Codebreak discuss how to differentiate your business and make people more likely to buy from you.InstagramFacebookLinkedIn

That deadly phrase, ‘We’ve always done it this way’. Andy and Joel discuss why being stuck in your ways can really harm your business.InstagramFacebookLinkedIn

This week on the Stay Hungry podcast, Andy and Joel are discussing some of the common mistakes they see businesses make with their marketing. InstagramFacebookLinkedIn

On this week's episode of the Stay Hungry podcast, Andy and Joel are discussing why it is important businesses owners know that they aren't going to be able to please everyone... and they shouldn't want to!InstagramFacebookLinkedIn

We're back, it's 2021 and on this week's episode of the Stay Hungry podcast, Andy and Joel are laying down why, this year, it is more crucial than ever to properly market your business! InstagramFacebookLinkedIn

On this week's episode of the Stay Hungry podcast, Joel and Andy are here to discuss how you can get ahead of your competitors and make the most of the sale season! InstagramFacebookLinkedIn