Remarketing is one of the most underrated yet impactful strategies in digital advertising. But how do you re-engage potential customers without crossing the line into annoyance? On this episode of the Stay Hungry Podcast, Joel Stone and Martha Dale reveal the secrets to mastering the art of remarketing. Packed with real-world examples and actionable tips, this episode will help you transform lost opportunities into loyal customers.Joel and Martha begin with the fundamentals of remarketing - what it is, why it works, and how familiarity can dramatically boost conversions. Did you know that only 2% of visitors convert on their first visit? Remarketing bridges that gap, and this episode shows you how.Key Topics Discussed:Why Remarketing Matters: Discover how retargeting past visitors and customers drives trust, builds familiarity, and increases conversions.Best Practices for Remarketing: Learn the golden rule of adding value without overwhelming your audience, tailoring messages to different user actions, and avoiding ad fatigue with techniques like frequency capping.Success Stories: Real-life case studies of businesses boosting sales and conversions with dynamic product ads and email retargeting.Common Mistakes to Avoid: Don’t fall into the traps of over-targeting, mismatched messaging, or poorly timed campaigns.Actionable Takeaways: Practical steps like setting up tracking tools (Facebook Pixel, Google Tag Manager), building audiences, and launching your first remarketing campaign.Whether you’re an entrepreneur, marketer, or small business owner, Joel and Martha’s insights will give you the confidence to dive into remarketing with strategies that work. With their expert guidance, you’ll be able to engage your audience smartly, drive results, and avoid the pitfalls that can damage trust.Links Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/Joel’s Instagram: https://www.instagram.com/joelstoneofficial/ Joel’s Facebook: https://facebook.com/joelstoneofficial/Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 InstagramFacebookLinkedIn

In this episode of the Stay Hungry Podcast, Joel Stone and Martha Dale tackle the challenges and opportunities that arise as the year draws to a close. It’s tempting for business owners to ease off the accelerator during the holiday season, but Joel and Martha argue that this is precisely the time to maintain momentum. They share actionable strategies to finish 2024 strong and position your business for an incredible start to 2025.From crafting time-sensitive offers to keeping your team motivated during the festive season, this episode is packed with tips to help you see the end of the year not as a finish line, but as a starting point for success.Key Takeaways:Why Slowing Down Can Hurt Your Business: Discover how to leverage year-end opportunities while competitors ease off.Reframe Your Mindset: Treat the end of the year as a launchpad for success in 2025, balancing reflection with forward planning.Time-Sensitive Offers: Implement strategies like “Last Chance for 2024 Pricing” and “Buy Now, Use Later” to boost year-end revenue.Utilise Holiday Downtime: Turn the post-Christmas lull into a productive period with live Q&As, strategy sessions, or webinars.Team Motivation Tips: Keep your team focused and engaged during the festive season with shared goals and meaningful rewards.This episode is your call to action to finish the year with purpose, strategy, and the momentum to make 2025 your best year yet.Links:Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/Joel’s Instagram: https://www.instagram.com/joelstoneofficial/ Joel’s Facebook: https://facebook.com/joelstoneofficial/Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a Call With Codebreak: https://form.jotform.com/241272835208051 InstagramFacebookLinkedIn

In this episode of the Stay Hungry podcast, host Joel Stone and guest Martha Dale tackle one of the most pressing questions for business owners: should you manage your digital marketing with an agency, hire a freelancer, or go the DIY route? This episode dives deep into the pros and cons of each approach, providing clarity and direction for businesses of all sizes trying to make the right choice for their marketing needs.Joel and Martha explore the three main paths, starting with what agencies bring to the table - comprehensive services, scalability, and a full team’s expertise. But is the price tag worth it for every business? Then they take a closer look at freelancers, who offer specific skill sets like SEO, content creation, or social media expertise, often at a lower cost. Finally, they examine the DIY path, which lets business owners stay in full control but requires a significant time investment and a steep learning curve.In this episode’s highlights, they discuss:Agency Benefits: Full-service options, expert teams, scalability, and the big-picture strategy agencies can provide. But is it always worth the cost?Freelancers’ Flexibility and Specialisation: The benefits of hiring freelancers who can jump into specific projects and how their affordability compares to agencies.DIY Pros & Cons: Why some small businesses choose to do their own marketing to save on costs and keep branding authentic, even if it means investing significant time.Cost vs Value: Breaking down what you’re really paying for with each option and the hidden costs of DIY marketing.Quality and Consistency: How each option handles quality control and project consistency, with agencies often being more systemised, freelancers requiring clear management, and DIY relying on personal discipline.Whether you're a startup owner looking to save costs, a scaling business seeking expert help, or somewhere in between, Joel and Martha provide the guidance to help you choose the path that aligns best with your goals and resources.Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051 InstagramFacebookLinkedIn

In Part 2 of this deep-dive conversation, Joel Stone continues his talk with former MMA fighter turned coach, Jason Kearns, aka "Blockhands." Jason opens up about his intense journey from the ring to personal transformation, sharing how he’s now dedicated to guiding others through mental and physical barriers in their own lives.This episode picks up on Jason’s transition from fighter to coach, exploring the evolution of his "Limitless Life" coaching programme. Jason reflects on the defining moments in his MMA career, from his training across Ireland, Dubai, and Thailand to representing Ireland at the IMMAFs. These experiences honed his mental resilience, a strength that he now brings into his coaching philosophy. Joel and Jason discuss how his journey, enriched by both personal triumphs and struggles with mental health, helps clients develop not just physically but mentally, with a coaching approach that embraces vulnerability and fortitude.Jason also dives into the core elements of his coaching programme. With a focus on building a "Bulletproof Body" and a "Limitless Mind", Jason has crafted a system that tackles mental wellness and physical strength head-on. His candid reflections on using MMA to combat depression reveal why he’s so passionate about empowering others, especially those grappling with mental health challenges.This episode is packed with insights for anyone interested in the profound connections between mental resilience and physical strength. Whether you’re an athlete or simply someone seeking growth, Jason’s unique perspective as a coach shaped by his fighter’s mindset offers tools to elevate your life.Key Moments:How training and competing internationally shaped Jason’s resilienceJason’s transition to a coaching role and the philosophy of "Limitless Life"Insights into mental health, vulnerability, and their role in physical transformationThe methods behind building a "Bulletproof Body" and a "Limitless Mind"Links: Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbers Arrange a call with Codebreak: https://form.jotform.com/241272835208051Instagram Facebook LinkedIn InstagramFacebookLinkedIn

In this inspiring episode of the Stay Hungry podcast, Joel welcomes Jason Kearns, former MMA fighter and current mindset and movement coach, to discuss his incredible journey from the octagon to coaching. Known in the ring as "Blockhands," Jason shares his unique story of grit, transformation, and resilience, highlighting how he used MMA to overcome his personal mental health battles and now channels that experience into helping others create a "Limitless Life."Jason's path to professional MMA took him from training in Waterford, Ireland, to competing across the globe in Dubai and Thailand. He talks about his intense dedication to the sport, his notable 26-second guillotine victory at Reign MMA, and his experience representing Ireland in the IMMAF championships. Each fight was more than a battle—it was an opportunity for personal growth, and Jason recounts how this journey fortified his mental strength and helped him transition from fighter to coach.Now, Jason’s focus is on empowering clients through a holistic coaching approach that builds both "Bulletproof Bodies" and "Limitless Minds." A mental health advocate, Jason openly discusses his own struggles with depression and how MMA was a cornerstone in his recovery. Through his coaching, he now offers others a roadmap to resilience, encouraging clients to break through their physical and mental limits. Join Joel and Jason as they explore the critical importance of mental and physical resilience, the power of vulnerability, and the life-changing impact of a strong support system.Key Moments:Jason’s MMA career and the journey from amateur to proRepresenting Ireland in the IMMAF championships: a life-changing experienceTransitioning from fighter to coach and the holistic philosophy behind “Bulletproof Body, Limitless Mind”Jason's personal mental health journey and how it shapes his approach to coachingHow a "Limitless Life" mindset helps clients overcome both physical and mental barriersLinks:Website: https://www.codebreak.co.ukInstagram: https://www.instagram.com/codebreakcrew/Facebook: https://facebook.com/codebreakcrew/Joel's Instagram: https://www.instagram.com/joelstoneofficial/Joel's Facebook: https://facebook.com/joelstoneofficial/Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbersArrange a call with Codebreak: https://form.jotform.com/241272835208051 InstagramFacebookLinkedIn

In this episode of the Stay Hungry podcast, Joel Stone breaks down one of the most powerful yet often misunderstood principles in marketing: "Sell them what they want, give them what they need." Many business owners face the challenge of balancing attractive offers with delivering real, sustainable value. In this episode, Joel explores how businesses can master this art to build long-term success.Joel dives into the psychology of consumer behaviour, revealing why people are driven by their desires and how savvy marketers can use this to hook them in. But the secret sauce? Once you've made the sale, it’s about exceeding expectations by delivering solutions that solve your customers' deeper problems. Whether you're packaging your product or crafting your marketing message, this episode offers practical insights into striking the perfect balance between desire and true value.Key Sections Include:Understanding Consumer Wants: Why people buy what they think they want and how to tap into these emotions.Crafting the Perfect Offer: How to package your product in a way that speaks to desires but delivers on deeper needs.Delivering Real Value: Building long-term trust by providing more than the customer anticipated.Ethical Marketing: The fine line between positioning and manipulation, and how to stay on the right side of it.Case Studies: How top brands like Apple, fitness memberships, and subscription services use this strategy to thrive.With real-world examples, ethical considerations, and strategies for evolving with customers' changing needs, this episode is a must-listen for any business owner looking to sell smarter and scale sustainably.Links:Website: https://www.codebreak.co.ukInstagram: https://www.instagram.com/codebreakcrew/Facebook: https://facebook.com/codebreakcrew/Joel's Instagram: https://www.instagram.com/joelstoneofficial/Joel's Facebook: https://facebook.com/joelstoneofficial/Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbersArrange a call with Codebreak: https://form.jotform.com/241272835208051 InstagramFacebookLinkedIn

In this episode of the Stay Hungry podcast, Joel Stone breaks down the uncomfortable truth about business growth: it requires breaking a few "eggs." Drawing from the classic saying, "You can't make an omelette without breaking eggs," Joel discusses why stepping out of your comfort zone is essential for creating real results in business.Joel starts by explaining how staying in your comfort zone stifles growth, sharing client stories that illustrate the breakthroughs from embracing discomfort. Drawing inspiration from Henry Ford's famous quote, “If you always do what you’ve always done, you’ll always get what you’ve always got,” Joel emphasises the importance of change and taking calculated risks to move forward.In addition to exploring the necessity of risk-taking, Joel tackles how perfectionism can paralyse progress. Instead of striving for unattainable perfection, entrepreneurs should focus on momentum and embrace “good enough” to keep moving forward. Joel also highlights the power of adaptability—why continuously adjusting your strategy and messaging is key to long-term success.The episode concludes by exploring the concept of protectionism, warning business owners about holding on too tightly to what they have at the expense of growth. Joel stresses the importance of being open to change, and challenges listeners to reflect: what "eggs" do you need to break to unlock the next level of growth in your business?Key Takeaways:Growth requires discomfort: Staying in your comfort zone leads to stagnation. True progress comes from taking risks and stepping into the unknown.Perfectionism can hinder growth: Aiming for perfection often leads to paralysis. Embrace “good enough” to maintain momentum.Adaptability is key: Regularly review and adjust your messaging and strategy to stay competitive and drive growth.Failure is feedback: View failure as a learning opportunity, not a setback. Some of the best successes come after failure.Let go of protectionism: Guarding what you already have can prevent you from seeing new opportunities for growth, be open to innovation and change.Links:Website: https://www.codebreak.co.ukInstagram: https://www.instagram.com/codebreakcrew/Facebook: https://facebook.com/codebreakcrew/Joel's Instagram: https://www.instagram.com/joelstoneofficial/Joel's Facebook: https://facebook.com/joelstoneofficial/Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbersArrange a call with Codebreak: https://form.jotform.com/241272835208051 InstagramFacebookLinkedIn

In this powerful episode of the Stay Hungry podcast, Joel Stone welcomes back Benjamin Owen for Part 2 of their inspiring conversation on personal growth, leadership, and getting out of your own way. Benjamin, who began his career as a body transformation coach, shares his remarkable journey into the world of performance coaching, where he now helps leaders unlock their full potential by addressing physical fitness, emotional intelligence, and mindset.Throughout this episode, Benjamin dives into the deeper challenges that high-performing individuals face, from the critical role of emotional intelligence to the struggle of balancing personal and professional lives. He shares personal insights from his own life, including how divorce and the COVID-19 pandemic reshaped his perspective and led him to transition from gym owner to an online performance coach.Key topics include:The "Nice Guy" Syndrome: How repressed emotions and a lack of boundaries can sabotage your success, and why Benjamin believes healthy boundaries are essential for thriving in both work and personal relationships.Men's Work and Support Systems: The importance of finding the right group of like-minded individuals to support personal growth, and how surrounding yourself with the right people can propel your development.Balancing Stress and Rest: Benjamin emphasises that real growth comes from understanding the importance of rest and recovery, and shares how leaders can move from a fear-driven to a love-driven motivation for sustainable progress.Leadership and Personal Development: From operator to owner mindset, Benjamin breaks down the journey of becoming a more self-aware leader and building a support system that includes coaches, therapists, and nutritionists.Key Takeaways:Developing personal growth and self-awareness is crucial for becoming an effective leader.Setting and maintaining strong boundaries is vital for achieving success in all areas of life.Being around the right people can fast-track your personal and professional development.Finding the right balance between stress and recovery is key to sustaining long-term success.Moving from fear-driven to passion-driven motivation can lead to a profound transformation in both your personal and professional journey.This episode is packed with actionable insights for anyone looking to break free from limiting beliefs and achieve exponential growth, both personally and professionally.Links:Website: https://www.codebreak.co.ukInstagram: https://www.instagram.com/codebreakcrew/Facebook: https://facebook.com/codebreakcrew/Joel's Instagram: https://www.instagram.com/joelstoneofficial/Joel's Facebook: https://facebook.com/joelstoneofficial/Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbersArrange a call with Codebreak: https://form.jotform.com/241272835208051InstagramFacebookLinkedIn InstagramFacebookLinkedIn

In this insightful episode of the Stay Hungry Podcast, host Joel Stone is joined by Benjamin Owen, a performance coach and founder of 10x Tribe. Benjamin shares his incredible journey from a body transformation coach to a highly sought-after performance expert, focusing on helping leaders break through their limitations and achieve exponential growth.Starting out as a gym owner, Benjamin quickly realised that his clients' success was tied not just to physical training but to their emotional and personal well-being. Joel and Benjamin explore how emotional intelligence and personal growth play a critical role in both professional and personal success. Benjamin opens up about his own experiences with workaholism, the impact of his divorce, and how he transformed his life during the COVID-19 pandemic, transitioning from a gym owner to an online coach.The conversation covers essential topics like setting boundaries, the "Nice Guy" syndrome, and the importance of surrounding yourself with the right support team to accelerate personal and professional development. Benjamin’s powerful insights on leadership, self-awareness, and motivation offer listeners a roadmap to getting out of their own way and unlocking their full potential.Whether you're a business owner, leader, or simply on a journey of personal development, this episode is packed with actionable takeaways to help you transform your mindset and drive real results.Key Takeaways:Emotional intelligence is a critical tool for both personal and professional growth.Setting clear boundaries is essential for success in all areas of life.Surrounding yourself with like-minded individuals can accelerate your personal and leadership development.Balancing stress and recovery is key to sustainable high performance.Shifting from fear-based to love-based motivation leads to more fulfilling progress.Tune in to hear Benjamin Owen’s transformative insights on leadership, growth, and getting out of your own way!Links:Website: https://www.codebreak.co.ukInstagram: https://www.instagram.com/codebreakcrew/Facebook: https://facebook.com/codebreakcrew/Joel's Instagram: https://www.instagram.com/joelstoneofficial/Joel's Facebook: https://facebook.com/joelstoneofficial/Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbersArrange a call with Codebreak: https://form.jotform.com/241272835208051 InstagramFacebookLinkedIn

In this episode of the Stay Hungry Podcast, host Joel Stone sits down with Dipesh Virji, a sales consultant, podcast studio owner, and host of The Mindful Creator Podcast. Dipesh shares his inspiring journey from humble beginnings to becoming one of the UK’s rising audio influencers.Starting out as a door-to-door salesman at just 15, Dipesh’s career has spanned multiple industries, from Electrical Engineering to Accountancy and Finance, and eventually entrepreneurship. Throughout the conversation, Dipesh and Joel discuss the world of sales, exploring what it takes to succeed in today’s competitive market.Listeners will gain insights into:The importance of authenticity and understanding customer needs in sales.How building genuine relationships can lead to long-term success.Dipesh’s personal development journey and the mindset shifts needed for growth.The challenges and rewards of running a podcast studio in the ever-evolving audio space.Key MomentsIf you allow yourself to experience people saying ‘no’, when you go on to sell something that people actually need, that ‘yes’ will feel so easy.You need to fully understand how your product works. That way, when it comes to selling the product, you have the knowledge to tell your prospect why ‘this’ is better for them than something else.Getting rid of pricing can remove a lot of objections from a prospect. If someone tries your product/service and they like it, then money doesn’t matter as much.You should try to re-frame every negative thought you have into an opinion that is helping you come to a decision.Whether you're looking to refine your sales techniques, embrace personal growth, or simply draw inspiration from Dipesh’s incredible story, this episode is packed with valuable lessons and actionable insights. Don’t miss out on learning how to "do sales right" with one of the industry’s rising stars.Links:Website: https://www.codebreak.co.ukInstagram: https://www.instagram.com/codebreakcrew/Facebook: https://facebook.com/codebreakcrew/Joel's Instagram: https://www.instagram.com/joelstoneofficial/Joel's Facebook: https://facebook.com/joelstoneofficial/Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbersArrange a call with Codebreak: https://form.jotform.com/241272835208051 InstagramFacebookLinkedIn

In this captivating episode of the Stay Hungry Podcast, host Joel Stone sits down with Dipesh Virji, a sales consultant, podcast studio owner, and host of The Mindful Creator Podcast. Dipesh shares his remarkable journey from humble beginnings to becoming one of the UK's rising audio influencers.From his first job at 15 as a door-to-door salesman for Anglian Windows to his current role as a sought-after sales consultant, Dipesh’s story is one of perseverance, adaptability, and success. He recounts how his sales journey began while working in his mother’s opticians during his studies in Accountancy and Finance. These experiences laid the foundation for the sales skills he continues to hone today.Joel and Dipesh dive into the intricacies of sales techniques, focusing on the power of authenticity, understanding customer needs, and building genuine relationships. Dipesh emphasises the importance of continuous learning, personal development, and mindset shifts for success in both sales and life.Listeners also get a behind-the-scenes look into Dipesh's entrepreneurial ventures, particularly in the audio space, where he leverages his expertise to help others succeed. This episode is packed with actionable insights for anyone looking to improve their sales skills or gain inspiration from a self-made success story.Key Takeaways:If you have a fear of rejection, you should decide that you’ve been rejected already. Go out and see how many times you can get rejected, because eventually someone will say yes.Success comes from being able to sell yourself well. Not from being smart.Success is about how willing you are to go through rejection until you get that yes from someone.Tune in to learn how to do sales right with Dipesh Virji in this must-listen episode.Links:Website: https://www.codebreak.co.uk Instagram: https://www.instagram.com/codebreakcrew/ Facebook: https://facebook.com/codebreakcrew/Joel's Instagram: https://www.instagram.com/joelstoneofficial/ Joel's Facebook: https://facebook.com/joelstoneofficial/Free Marketing Budget Calculator: https://codebreak.outgrow.us/knowyournumbersArrange a call with Codebreak: https://form.jotform.com/241272835208051 InstagramFacebookLinkedIn

In this episode of the Stay Hungry Podcast, Joel and Martha discuss how to master stage presence for maximum impact. Whether you’re preparing for a big talk or presenting on Zoom, they look at strategies to engage your audience, structure your talk, and deliver memorable takeaways. Joel shares his experiences, including overcoming personal challenges and honing his delivery techniques, while Martha explores the mindset needed to handle the pressure and anxiety that often come with public speaking. This episode is packed with practical tips on controlling the room's energy and ensuring your message hits home.KEY TAKEAWAYS- "Your audience will remember one key takeaway. Nail it, and you’ve won the room."- "If you're not prepared to challenge yourself on stage, you’ll never challenge your audience."- "Preparation is everything. You can’t wing a stage talk and expect it to land. Know your points, rehearse them, and deliver with confidence."- "A great stage presence isn’t about gimmicks or stunts—it’s about knowing your message and delivering it with authority and purpose."VALUABLE RESOURCES Stay Hungry Podcast SeriesStay Hungry Bestselling Book ABOUT THE HOST Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. InstagramFacebookLinkedIn

In this episode, Joel and Martha talk about how powerful having authority is, particularly in marketing or as a business owner. Playing to your strengths and leaning on your knowledge is key. Joel explains how to ask customers for testimonials and the massive impact that they can have on your business. VALUABLE RESOURCES Stay Hungry Podcast SeriesStay Hungry Bestselling Book ABOUT THE HOST Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Website - https://www.codebreak.co.uk/ InstagramFacebookLinkedIn

KEY TAKEAWAYS If you know you’ve got things that can help people in terms of my beliefs and ways of teaching, but if you can’t get your voice and message out there, then how are you meant to help that person?If you already have someone who can teach you the habits you need to improve yourself, then it’s all just about applying those habits consistently to improve. VALUABLE RESOURCES Stay Hungry Podcast SeriesStay Hungry Bestselling Book ABOUT THE HOST Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Website - https://www.codebreak.co.uk/ InstagramFacebookLinkedIn

KEY TAKEAWAYS Time is important but energy is just as important. You can have as much time as you want, but if you haven’t got the energy to fulfil the time, then how productive are you really being?If you’ve just had a good workout, you’ve eaten the right things, you’ll walk into work and you can give all of your attention to one thing. You’ll be more productive than if you’ve rolled out of bed and rushed to work.There are two types of business owners. One that will say ‘How can I get as much out of this for as little input as possible’, and one that will say ‘How can I constantly improve, and as a by-product of that, I will get more out of it’.Being physically and mentally strong and healthy will always apply to business. By looking after yourself and being the best version of yourself, you’re also looking after your business. VALUABLE RESOURCES Stay Hungry Podcast SeriesStay Hungry Bestselling Book ABOUT THE HOST Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Website - https://www.codebreak.co.uk/InstagramFacebookLinkedIn

In this episode of the Stay Hungry Podcast, Joel and Martha discuss essential mindset strategies for stacking the odds in your favour, both in business and life. Both Joel and Martha have done huge amounts of work on this over the last few years – physically and mentally. As an often-overlooked topic, this episode covers personal growth, productivity hacks, and the importance of maintaining a balanced perspective. KEY TAKEAWAYS "You can turn a bad day into a good day just by practicing some positive mindset techniques. It literally makes you realize that most things in life are about perspective.""Remember, pressure is a privilege. Everyone else is kind of going through these things, and just feeling inspired can make a huge difference.""The Compound Effect of giving you guys the freedom to change your environment has only been positive. Changing your workspace can significantly boost productivity and creativity.""Control the controllables... 80% of the things that you worry about will never happen. Focus on what you can control and let go of the rest."VALUABLE RESOURCESStay Hungry Podcast SeriesStay Hungry Bestselling BookABOUT THE HOSTJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.InstagramFacebookLinkedIn

In this episode, Joel and Martha discuss the unconventional truths of advertising success. They explore how sometimes the most impactful ad campaigns defy traditional brand guidelines, showing that a raw, unpolished ad can often outperform a meticulously designed one. Learn why grabbing attention is crucial and how the effectiveness of your ad depends more on stopping the scroll than on perfecting your copy. Plus, they discuss the financial side of customer acquisition, emphasising the need to align your ad spend with your business goals.KEY TAKEAWAYS The ‘ugly ad’ as a concept does stop scroll.Sometimes an ad that looks sh*t will perform better than an ad that looks ultra-polished because it grabs people’s attention.If you can’t stop the scroll with your ad, then it doesn’t matter how good your copy is because nobody will ever read it.What would you be willing to pay if you could walk into a warehouse and buy your customers off the shelf? Ultimately if the answer is £1,000 and you want 20 new customers that year, you need to find £20,000 for your advertising. VALUABLE RESOURCES Stay Hungry Podcast SeriesStay Hungry Bestselling Book ABOUT THE HOST Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Website - https://www.codebreak.co.uk/InstagramFacebookLinkedIn

In this episode of the Stay Hungry Podcast, Joel is joined by finance expert Ben Knight to explore the realities of wealth and investment. They discuss the emotional pitfalls of chasing wealth, the ongoing nature of investment goals, and the concept of 'silent inflation' that can erode your financial gains. Ben shares his personal journey from modest beginnings to financial expertise, emphasising continuous learning and smart decision-making.KEY TAKEAWAYS People attach so much emotion to the idea of ‘when I’m rich, life will be better’, but they don’t see that actually it’s the effort and the journey that matters.There’s no end-point to investment, you reach one goal and then the goal and your lifestyle changes.When you feel like you’re winning in business and you’ve reached that level, you then unlock the next level and so then you’re back at the beginning again.Silent inflation is what actually kills people’s wealth. Everyone should be investing because if you’re not, inflation will wipe you out and you won’t even notice it.If you’re making a business decision, particularly big businesses, you have to make them about the RPI (Retail Price Index) and no one’s telling you that.I didn’t start off with a massive bank balance I could start investing with. Instead, I spent an awful lot of time learning something new about money every day. VALUABLE RESOURCES Stay Hungry Podcast SeriesStay Hungry Bestselling Book ABOUT THE HOST Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Website - https://www.codebreak.co.uk/InstagramFacebookLinkedIn

In this episode of the Stay Hungry Podcast, Joel sits down with finance/investment expert Ben Knight to unravel some common myths about money management. They discuss the reality behind managing finances effectively, the truth about passive income, and why emotional attachments to investments can be misleading.KEY TAKEAWAYSPeople who have come into money, usually inheritance, are the most targeted and vulnerable group and that’s not a coincidence.Just having money, doesn’t mean you know how to manage money and maintain it.Passive income is a myth because everything requires something at the start, whether that be time, money, or experience.Property investment is sold as a very hands-off investment because of the time frame you’re talking about, but there’s still a lot of work that you have to put into it.There’s so much other responsibility that comes with property investment, other than just ‘this is the money I’m putting in, and this is the return I’m hoping to get’.You can have a great property strategy that’s tried and tested, and you know if you do X, Y, Z, chances are you’ll make money. If there’s an industry like watches, where it’s a lot harder to have a set strategy due to less data etc, suddenly it becomes a lot more risky.You can’t have too much of an emotional connection to the stocks you invest in. Your love for a business has 0 impact on the stock price. VALUABLE RESOURCES Stay Hungry Podcast SeriesStay Hungry Bestselling BookABOUT THE HOSTJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy Rao on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.Website - https://www.codebreak.co.uk/InstagramFacebookLinkedIn

In this episode of the Stay Hungry podcast, Andy & Joel discuss the metrics that matter in business growth. From calculating the lifetime value of a customer to understanding the true worth of each client relationship, they explore essential insights to refine your marketing strategies and build meaningful client connections. Tune in as they talk about the nuances of pricing versus value in sales conversations, offering actionable tips for business success.KEY TAKEAWAYSTo work out your lifetime value of a customer, you need to know your average order value, how many times that person buys from you in a year, and how many years they remain a customer.If you can't calculate the lifetime value of a client, then how on earth, from a marketing or scaling perspective, will you know what you’d be willing to spend to acquire that customer?If all we’re talking about is price in a sales conversation, then we’re probably not right for each other. I want to know how I can help, and give you value for that money. VALUABLE RESOURCESStay Hungry Podcast SeriesStay Hungry Bestselling Book ABOUT THE HOSTJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy Rao on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Website - https://www.codebreak.co.uk/InstagramFacebookLinkedIn

In this episode, Andy and Joel talk about the intricacies of marketing strategies and financial investments for business success. They discuss the critical balance between cost per acquisition and immediate transaction value, emphasising the importance of cash flow management in sustaining marketing efforts. They also explores the diverse attitudes towards risk and financial investment amongst entrepreneurs, highlighting the significance of mindset and readiness to commit resources.KEY TAKEAWAYSLet’s say your cost per acquisition is £100, but the value of the first transaction is £75, you’re actually making a marketing loss on that first transaction - even if you make it back in 6 months time. If you haven’t cash flowed for that, you will just run out of money.Some people have £1000, and are willing to invest £500 in their marketing. There are people out there that would be like ‘yeah that’s a no-brainer’ and there’s others that would say ‘no way’. It’s not just about the numbers, it’s also about your temperature to risk and attitude/mindset to money.You’ve got to have enough skin in the game with an investment, so that you actually care. VALUABLE RESOURCESStay Hungry Podcast SeriesStay Hungry Bestselling BookJoin the Codebreak Academy - https://academy.codebreak.co.uk/join ABOUT THE HOSTJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy Rao on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Website - https://www.codebreak.co.uk/InstagramFacebookLinkedIn

In this episode of the Stay Hungry podcast, Joel Stone and Lewis Potts discuss the intricacies of customer expectations and business growth strategies. They explore how defining a niche and understanding shared goals are crucial steps in creating a successful business journey. The conversation highlights the importance of setting clear expectations as a business owner and the impact of meeting, rather than exceeding, customer expectations. Joel and Lewis discuss common misconceptions about customer satisfaction and emphasise the need for stability and predictability in client relationships. KEY TAKEAWAYS Once you’ve got your niche, have an idea of what the common shared end goal is and build a journey. What are the milestones? What are the peaks? What are the struggles they’re going to experience?You, as the business owner, are responsible for setting the expectation and meeting it. If you’ve got a paying customer with an insane expectation of what should happen, that’s because you’ve not done your job.89% of businesses say that they aim to exceed their customer’s expectations. Less than 1% of customers, that did the same set of research, care. 99% of customers simply want their expectations met.99% of customers simply want their expectations met, not exceeded. The gap is that at no point has the service provider asked them what their expectations are.People spend too long trying to exceed their client’s expectations. All your customers want is security, stability, and predictability.There’s loads of problematic behaviours in businesses that stop them from being able to grow. What’s the goal? What's currently stopping you from getting to it? And what are we going to do about it?  VALUABLE RESOURCES Stay Hungry Podcast SeriesStay Hungry Bestselling Book Join the Codebreak Academy - https://academy.codebreak.co.uk/join ABOUT THE HOSTS Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client's businesses, the industries they work in, and the different types of customers they need to reach. Website - https://www.codebreak.co.uk/InstagramFacebookLinkedIn

In this episode of the Stay Hungry podcast hosted by Joel Stone, he sits down with guest Lewis Potts to explore essential strategies for success. From the importance of objectivity in decision-making to the transformative power of leadership and dedication, Joel and Lewis discuss practical insights that resonate beyond the sports field. They also talk about the significance of building a niche around shared challenges, emphasising universal principles applicable to any industry or endeavour.KEY TAKEAWAYS You’ve got to be objective about things. It’s tough in some situations but you’ve got to zoom out and look at it from a birds-eye-view. Deal with facts not feelings.I captained every American football team I ever played for, so I had to be a leader and the one who made decisions and stuck by them. It amplified who I was as a person. You had to be dedicated to it. When I talk to people about niche, I don’t care what they do for work, or if they’re male or female. I want you to build your niche around shared problems.  VALUABLE RESOURCES Stay Hungry Podcast SeriesStay Hungry Bestselling Book Join the Codebreak Academy - https://academy.codebreak.co.uk/join ABOUT THE HOSTS Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach. Website - https://www.codebreak.co.uk/InstagramFacebookLinkedIn

In this episode of the Stay Hungry podcast, Andy and Joel tackle essential topics for business success and personal well-being. They discuss the importance of planning for burnout amidst business excitement, achieving work-life harmony, and optimising financial transactions for efficiency. They emphasise the significance of using the right tools over having all tools, and the balance between hustling and sustainability in business ventures.KEY MOMENTSWhen you’re excited about something in business, plan for the burnout. You can achieve an awful lot when the fire’s burning, but at some point you are going to hit a brick wall.You need a work/life harmony. You can work hard on your business but then whatever time you spend with your friends and family, you have to be focused and present.You’ve got to be able to take money quickly. There’s nothing worse than chasing someone for money; send them the payment link straight away.It’s not about having all the tools, it’s about having the right tools. For example, having a CRM will save you a lot of time.You’ve got to hustle, but you’ve also got to acknowledge that you can’t hustle forever. Someone, probably you, will suffer for it.VALUABLE RESOURCES Stay Hungry Podcast SeriesStay Hungry Bestselling Book Join the Codebreak Academy - https://academy.codebreak.co.uk/join ABOUT THE HOSTS Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach. Website - https://www.codebreak.co.uk/InstagramFacebookLinkedIn

In this episode of the Stay Hungry podcast, Andy and Joel unravel the secrets to business success. From niche targeting to effective communication strategies, they explore how businesses can thrive in today's competitive environment. Listen in as Andy and Joel share invaluable insights and practical tips to help businesses differentiate themselves and achieve growth.KEY MOMENTSThere’s an element of niching in every business, because you might not be niching on service, but you could be on the customer/audience that you serve.An FAQ section on a website is a strong way of overcoming the most common objections. It’s not frequently asked questions, it’s frequently encountered objections.You have to think about what makes you different, particularly when you’re writing. Use the three W’s: who, what, and why. People are more likely to give their money to a family-run business rather than a faceless corporation.The best objection to overcome is one that the prospect hasn’t even thought of yet.VALUABLE RESOURCES Stay Hungry Podcast SeriesStay Hungry Bestselling Book Join the Codebreak Academy - https://academy.codebreak.co.uk/join ABOUT THE HOSTS Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach. Website - https://www.codebreak.co.uk/InstagramFacebookLinkedIn

Join Andy and Joel as they unravel the secrets to crafting irresistible lead magnets and mastering the art of conversion. In this episode, they discuss the importance of qualifying leads and implementing a strategic warm-up process to ensure your efforts deliver optimal results. From engaging video trainings to captivating e-books, discover how to kickstart your lead magnet journey with impactful content that resonates with your audience.KEY TAKEAWAYSYou have to qualify people and have a warm-up process in place to get the right profile and volume to a Zoom or room.Your first lead magnet could be something as simple as a video training or e-book. The next thing you offer might be a webinar; as they’ve already been exposed to you, they’ll be more receptive to a pitch on the webinar.When you open up Q&A, some people may ask difficult questions. You’ve got to either know your subject well, or have the confidence to say, “I don’t know the answer to that but someone in my team will and they’ll get back to you.”  VALUABLE RESOURCES Stay Hungry Podcast SeriesStay Hungry Bestselling Book Join the Codebreak Academy - https://academy.codebreak.co.uk/join ABOUT THE HOSTS Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach. Website - https://www.codebreak.co.uk/InstagramFacebookLinkedIn

In this episode, Andy and Joel discuss the power of personal experience in teaching and marketing. Through insightful discussions, they explore the distinction between teaching from scars (lessons learned) and teaching from wounds (lessons still being learned). They also talk about learning how to craft your narrative, and that it is essential in shaping perceptions and connecting with your audience.KEY MOMENTSTeaching from your scars is where you’ve learnt a lesson and now you’re showing people how to avoid the mistakes that you made. Making sure they don't have to go through it themselves.If you’re teaching from a wound, it means that you haven’t quite cracked things yourself yet. So you’re not really in a position to tell other people how to do things.If you don’t make your own narrative, people will make it for you. That’s where storytelling is important in your marketing.VALUABLE RESOURCES Stay Hungry Podcast SeriesStay Hungry Bestselling Book Join the Codebreak Academy - https://academy.codebreak.co.uk/join ABOUT THE HOSTS Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach. Website - https://www.codebreak.co.uk/InstagramFacebookLinkedIn

In this podcast episode, Andy and Joel tackle the art of effective communication and marketing. Clarifying industry preconceptions, the power of visual storytelling, and the importance of authenticity in a crowded market. Listen now to learn how to build landing pages that convert and how to strike the right balance between confidence & humility in business.KEY TAKEAWAYS You need to clarify some of the preconceptions of the industry that you’re in because you’ve got to make it clear that you operate differently and how.A video of a customer saying what you did to fix an issue and how they now feel is always going to be way more powerful than you just making a claim.You either want to get people swimming towards you, or swimming away from you. It’s dangerous when people are just treading water.Be confident but humble. Trouble is, a lot of businesses are too humble. People need to have trust in you before they buy, so you have to be confident before anything else.  VALUABLE RESOURCES Stay Hungry Podcast SeriesStay Hungry Bestselling Book Join the Codebreak Academy - https://academy.codebreak.co.uk/join ABOUT THE HOSTS Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach. Website - https://www.codebreak.co.uk/InstagramFacebookLinkedIn

In this episode, Andy and Joel discuss the changing landscape of marketing strategies and the importance of providing value to customers. From the necessity of case studies over testimonials to the significance of websites in the digital age, they explore effective ways to engage and inform potential buyers. Plus, they dissect the current AI trend, emphasising its eventual integration as a commonplace tool.BEST MOMENTS‘A testimonial is not good enough anymore. Use a case study, or better yet, a video case study. We’re in a place where nobody believes anything, so using a testimonial without any data behind it, it’s better than having nothing, but it could be a lot better.’‘Don’t blog unless you intend to give significant value. Think about the key terms that you want to rank for, and what the main action a lot of people are taking at the moment is.’‘AI is trendy at the minute but eventually, it will just become a tool for people, much like the internet.’VALUABLE RESOURCES Stay Hungry Podcast SeriesStay Hungry Bestselling Book Join the Codebreak Academy - https://academy.codebreak.co.uk/join ABOUT THE HOSTS Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach. Website - https://www.codebreak.co.uk/InstagramFacebookLinkedIn

In this episode, Dean Maden, a former soldier turned strongman competitor, is back for part two. Dean continues to share his remarkable journey of resilience and personal growth. From facing adversity in the army, battling with alcohol, and overcoming career setbacks, Dean opens up about the challenges he's faced and the lessons he's learned along the way. Join host, Andy Rao, as he delves into Dean's inspiring story of mental fortitude and transformation in more detail.BEST BITS‘Overcoming things in the gym helps you overcome things in life - it helps you achieve things and understand that you ‘can’, and that will translate over to your professional life.’‘It’s so powerful to block time out of your day to focus on what it is that you need to get done.’‘Experiences with your family don’t have to be expensive. It’s just important that you make the time to spend with them and prioritise that in your diary.’‘Have a bulletproof day. Start your day off the way you want to, but also end it the way you want. And then you stick to that because - if you know it works - why wouldn’t you?!’VALUABLE RESOURCES Stay Hungry Podcast SeriesStay Hungry Bestselling Book Join the Codebreak Academy - https://academy.codebreak.co.uk/join ABOUT THE HOSTS Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach. Website:  https://www.codebreak.co.uk/InstagramFacebookLinkedIn

In this episode, Dean Maden, a former soldier turned strongman competitor, shares his remarkable journey of resilience and personal growth. From facing adversity in the army, battling with alcohol, and overcoming career setbacks, Dean opens up about the challenges he's faced and the lessons he's learned along the way. Join host Andy Rao as he delves into Dean's inspiring story of mental fortitude, transformation, and triumph.BEST BITS‘I said I wanted to make it to the Worlds, and I told people. The following year I was at the Worlds and came ninth. For me it’s just having a relentless mentality of ‘I will do it’.’ ‘As a kid I always wanted everyone’s attention and to stand out. I think that carried through to the army but in more of a determined way, as I won the Soldier’s Soldier award.’‘You see people drop like flies as you go through army training. But I’m a very stubborn person and I would not drop out. It was about making your life hell as fast as you can, to try and find out who will break.’‘People have a lot of expectations of others that you can feel are being forced on you, like getting up at 5am and reading daily etc. But if you’re not enjoying doing that stuff, then it doesn’t actually have any benefit to you.’  VALUABLE RESOURCES Stay Hungry Podcast SeriesStay Hungry Bestselling Book Join the Codebreak Academy - https://academy.codebreak.co.uk/join ABOUT THE HOSTS Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client's businesses, the industries they work in, and the different types of customers they need to reach. Website: codebreak.co.ukInstagramFacebookLinkedIn

In this episode, Andy and Martha discuss the importance of celebrating wins and its profound impact on mindset. They explain how acknowledging achievements, no matter how small, can fuel motivation and lead to greater success. Andy and Martha also share practical strategies for creating a positive mindset and embracing the power of celebration on the journey to achieving your goals.KEY TAKEAWAYSIt can’t be underestimated how powerful having someone by your side is when it comes to your wins.Not that many people talk about their wins in their marketing. It’s so important to know your values within your team. It makes it easier when you’re recruiting and scoping new suppliers etc, but it also underpins what you do and who you are.If you have a mental block with journaling, start small. Start with three wins on your phone each night and then work your way up.Having a goal to work towards that isn’t dependant on your job or your family, but something that’s your own goal is so important. VALUABLE RESOURCES Stay Hungry Podcast SeriesStay Hungry Bestselling BookJoin the Codebreak Academy - https://academy.codebreak.co.uk/joinDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7 ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach. CONTACT THE HOSTSWebsite - https://www.codebreak.co.uk/LinkedIn – https://www.linkedin.InstagramFacebookLinkedIn

For this episode, Andy talks about creating content that gets to the point. People haven't got time to faff around, so clarity matters. Andy explains how to become expert at creating clear and concise copy that still engages and generates sales.KEY TAKEAWAYSThe world of marketing is full of fluff and consumers are sick of it.Theories, guru speak, jargon and wordiness are all examples of fluff.Proper images tell a story. Stop using stock photos, they look awful and don´t quite fit what you need to say.Post content consistently.Using too many adverbs, adjectives and superlatives is counterproductive. It puts people off.Know your audience. If they like emojis or slang, include some.Don´t bang on about yourself all of the time.BEST MOMENTS‘He talks too slow and by the time he gets to the point, you´re dead. ´‘Consistency is key.’‘What s**t can you strip out?’ VALUABLE RESOURCESStay Hungry Podcast SeriesStay Hungry Bestselling BookJoin the Codebreak Academy - https://academy.codebreak.co.uk/join Done-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7 ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.CONTACT THE HOSTSWebsite - https://www.codebreak.co.uk/LinkedIn - https://www.linkedin.com/company/codebreakInstagramFacebookLinkedIn

In this episode, Joel and Andy explain how to use AI to generate better copy. They and their team have been experimenting with using AI for all kinds of writing from the start. So, you know that the tips and tricks they share in this episode are going to vastly improve the results you get when using AI for writing marketing copy.They explain how to provide any AI tool with clear, concise, and effective briefs by using the right prompts. As well as sharing how to input data about the performance of ads that are already running and get advice about how to improve them.KEY TAKEAWAYSAI is here to stay. Learning to use it well now will put you way ahead of your competitors.AI is only as good as what you put into it. Even the smartest AI system in the world will produce rubbish if you ask it the wrong questions.Provide AI with examples of good copy to get the tone and language right.Tell AI about your audience.Never simply publish what is produced. Read it, fact-check it and tweak it. AI is not a replacement for your brain and experience.A/B test all of your ads regardless of how they are written.BEST MOMENTS‘You still are going to save a lot of time. But it´s (AI) not the miracle cure. ´‘Because so many people are using AI badly, there's never been a better time to make your messaging stand out.’‘The result you get is only going to be as good as the brief you give. Treat AI like a human.’ VALUABLE RESOURCESStay Hungry Podcast SeriesStay Hungry Bestselling BookJoin the Codebreak Academy - https://academy.codebreak.co.uk/join Done-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7 ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realisInstagramFacebookLinkedIn

In this captivating episode, Andy & Joel dive into the critical distinction between knowledge and wisdom in the realm of marketing. They explore how simply possessing a wealth of information doesn’t necessarily equate to sound decision-making, effective application and sales.They share real-world examples of the most common pitfalls so you don´t make the same mistakes. Including how to avoid information overwhelm and losing sight of your objective. Andy & Joel also explain how to leverage the wisdom of others, so you can grow faster. KEY TAKEAWAYSKnowledge and wisdom are two different things.Knowledge is knowing that the Frankenstein is the name of the scientist, not the monster. Wisdom is knowing that the scientist is the monster.Knowledge alone has little value. You need wisdom to know how to apply what you know effectively.You gain wisdom by getting on with it and using what you have learned. Acquire your knowledge from people who are still using what they are teaching.Actively pay attention to the mistakes and the wins that people around you are getting. Apply wisdom gained from other areas. BEST MOMENTS‘The trick is to learn enough so that you can have a go.’‘Some people are just world-class at getting ready.’‘You don't have to spend 20 years getting wise, you can buy wisdom from others.’EPISODE RESOURCEShttps://www.amazon.co.uk/Move-Fast-Break-Things-Facebook-ebook/dp/B01LW7YEZ9/VALUABLE RESOURCESStay Hungry Podcast SeriesStay Hungry Bestselling BookJoin the Codebreak Academy - https://academy.codebreak.co.uk/join Done-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.InstagramFacebookLinkedIn

In this episode, Andy and Joel explore the critical role that mindset plays in achieving marketing success as an entrepreneur. Drawing from the lessons they've learned throughout their entrepreneurial journeys. Andy and Joel share practical strategies for overcoming limiting beliefs, cultivating a growth mindset, and unlocking your full potential as a marketer.Today, their focus is on taking responsibility for your thought processes. Including, recognising, and neutralizing those that hold you back.KEY TAKEAWAYSHaving the right mindset massively reflects on the results that you get.If you think you can, you will, if you think you won´t you won´t.You can´t manifest success but you can have the right attitude and take responsibility.Successful entrepreneurs tend to ping pong between insane levels of self-belief and periods of doubt. Learn to stay balanced.Look for productive ways to tackle negative situations. Don´t become a victim and waste your energy getting angry. Instead, take action and control what you can.Take responsibility, if it's your fault, accept that.Some things won´t work. Learn from it and move on.Compound the positives, not the negatives.BEST MOMENTS‘It's a case of upgrading your thinking. It’s nothing woo-woo.  . ´‘Lean into the self-belief and self-responsibility without getting up your own a*se.’‘Criticism is the price of success.’ VALUABLE RESOURCESStay Hungry Podcast SeriesStay Hungry Bestselling BookJoin the Codebreak Academy - https://academy.codebreak.co.uk/join Done-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7 ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketInstagramFacebookLinkedIn

In this insightful episode of The Stay Hungry Podcast, hosts Andy and Joel tackle one of the most common challenges faced by entrepreneurs: finding the right balance between marketing their business and managing day-to-day operations. Drawing from their extensive experience as successful entrepreneurs and marketers, Andy and Joel share practical tips, strategies, and tools to help you optimise your time and resources.They cover automation, using AI tools, time-blocking, targeted delegation, how to hire reliable freelancers and several other effective techniques. KEY TAKEAWAYSMarketing slips down the to-do list. Often, to the point where it does not get done at all.Without consistent marketing your business will stagnate. During busy times businesses still need to market themselves. Those that don´t fail when trading conditions get tougher.Delegate day-to-day marketing tasks.Employ agencies and freelancers who are flexible enough to be a good fit for you.Be upfront about your pricing so you only speak to people who can afford you.Focus on the marketing techniques that work for your business. BEST MOMENTS‘Marketing is just as much about protection as it is promotion. ´‘You´ve got to do the reps, be consistent.’‘The first move in marketing is moving towards them.’ EPISODE RESOURCEShttps://academy.codebreak.co.uk/join Brad Burton - https://omny.fm/shows/stay-hungry-marketing-podcast/258-shhttps://www.amazon.co.uk/They-Ask-You-Answer-Revolutionary-ebook/dp/B07VVH94ZF VALUABLE RESOURCESStay Hungry Podcast SeriesStay Hungry Bestselling BookDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in DesigInstagramFacebookLinkedIn

For this episode, Joel and Evie do an Ask Me Anything podcast. They discuss all things marketing, including Facebook ads, interrupting the scroll, carousels, ugly ads, effective social media ads for selling physical products and brand balance.Joel also shares what his dream colad (collaborative ad) for CodeBreak would be. It´s a bit off the wall, but you´ll like it.KEY TAKEAWAYSPodcasts are a great way to create content, as well as grow your reputation.Ads that interrupt the scroll on Facebook are highly effective.You can be disruptive to catch people´s attention using music as well as images and text.TikTok keeps you up with trends and helps you to learn more about what catches people´s attention.Find the influencers you enjoy watching and figure out what it is that is making you watch.BEST MOMENTS‘75% of our new customers have listened to an episode before they become one of our clients. ´‘I find our influences from unexpected places.’‘Get really clear on knowing your value before you price your first few jobs.’EPISODE RESOURCESMitch – Paid Ads Expert - https://www.tiktok.com/@beardpreneurSpudarmy - https://www.tiktok.com/@spudarmyMashtag Brady - https://www.tiktok.com/@mashtag_bradyGet Baked - https://www.instagram.com/getbakeduk/ and https://www.tiktok.com/@getbakedukMax Sandwich Halley - https://www.instagram.com/lunchluncheon/https://www.offmenupodcast.co.uk/https://podcasts.apple.com/gb/podcast/wolf-and-owl/id1540826523  VALUABLE RESOURCESStay Hungry Podcast SeriesStay Hungry Bestselling BookDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7 ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, DiagInstagramFacebookLinkedIn

On this week's episode of Stay Hungry, co-founders Joel and Andy sit down to give listeners exclusive insider access to their highly anticipated new Marketing Academy. In under an hour, they reveal all the behind-the-scenes work involved in building this comprehensive 90-day business accelerator programme. They walk through the origin of the idea based on seeing business owners make the same painful and expensive marketing mistakes over their careers. Joel and Andy outline exactly what participants can expect from the expert-led live pieces of training, Q&As, case studies, templates, and online community. Nothing is left out as they pull back the curtain on their proven marketing tactics and fundamentals from hundreds of done-for-you client wins and failures. Listen today to get the inside scoop on joining Codebreak's next cohort before additional seats vanish! KEY TAKEAWAYSAndy & Joel share things other agencies won´t.Everything Andy and Joel teach is what they do - what works.Applying the fundamentals of marketing saves time, enables you to market on any platform and transforms your business.The course covers organic search, ads, AI, copywriting, all forms of social media and much, much more. BEST MOMENTS‘They realize that actually, it's taking a s**tload of time posting on Bloody Twit book or whatever. ´‘We don´t just teach we do.’‘Once you know the fundamentals, you can decide which tactics are for you.’‘This will be step-by-step learning.’ VALUABLE RESOURCESStay Hungry Podcast SeriesStay Hungry Bestselling BookDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7 ABOUT THE HOSTS Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career worInstagramFacebookLinkedIn

For this episode, Joel and Andy sit down to discuss what to do when the going gets tough. How to thrive even when trading conditions get difficult. They share some simple ways to quickly adapt what you are doing, take advantage of new trends and much more.Andy and Joel explain how to develop the mindset and habits that will keep you moving forward, regardless. Enabling you to acquire skills that will make you even more successful once the economy improves.KEY TAKEAWAYSEvery business faces tough times.Regardless of how bad the economy is, there are always opportunities.Seek out those in your industry that are still doing well despite poor trading conditions and learn from them.If what you have been doing is no longer working, recognise that and change.When things get tough actively work to avoid the temptation of giving up.Tough times provide you with the chance to grow personally, to acquire the skills that translate into even greater success when times are easier.You need to get outside your comfort zone.Providing customers with an experience and making your service look effortless is very attractive right now.BEST MOMENTS‘There´s always money in the economy. The biggest businesses have always come out of hard times. ´‘The technique wasn´t wrong, it was the volume that they were doing.’‘You can´t think or moan yourself out of a situation.’‘A strategy without a game plan, is just a f**g expensive piece of paper.’ VALUABLE RESOURCESStay Hungry Podcast SeriesStay Hungry Bestselling BookDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7 ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully yInstagramFacebookLinkedIn

In this episode, Joel and Andy talk about understanding the true value of a customer. Without knowing the current lifetime value of your clients, it's impossible to know what you should be spending on marketing to acquire new ones. Joel and Andy explain, in detail, how to calculate the true value of your clients and work out the effectiveness of each ad campaign. Thus, ensuring the percentage of your profits you invest in marketing generates a high rate of return.KEY TAKEAWAYSMost owners have no clue what the lifetime value of their customers is, so don´t know how much they can safely spend to acquire new clients.Understanding how well your ads convert is essential. How you do this is explained in the episode.Advertising is an investment. It can easily take months for a campaign to break even.If you want a profitable, scalable business you have to spend a significant percentage of your profit on advertising.Relying on word of mouth to bring in new clients means you can´t scale.Once you have a customer, invest in keeping them. Joel and Andy explain how.If you want a scalable business, you can´t continue to simply hustle your way through.BEST MOMENTS‘Businesses don´t grow on hunches.’‘Embed yourself in their life.’‘What about the clients you've already got? When do they get sent a voucher or a phone call.’ EPISODE RESOURCESRetention Point - https://www.amazon.co.uk/Retention-Point-Membership-Subscription-Associations-ebook/dp/B07CZXD289 VALUABLE RESOURCESStay Hungry Podcast SeriesStay Hungry Bestselling BookDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7 ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.Andy RaoAndy stuInstagramFacebookLinkedIn

For this episode, Joel, and Andy sit down to talk about how to start the conversation using ads. Taking them straight from seeing your ad to speaking to them via a DM, which most of them now prefer over talking on the phone. Joel and Andy explain how to crunch the numbers and scale at a pace that suits your business.Using examples, they show you how to close the sale via a DM.KEY TAKEAWAYSOn the Meta platform, it is now possible to drive people from an ad straight into a DM conversation.Messenger ads can be used in conjunction with other platforms.The more conversational your ad is the more likely it is that the DM conversation will be fruitful.People are increasingly uncomfortable with being cold called.The telephone is not dead, but it is dying. More conversations are starting online.You can use bots, but most of the time real DM conversations work best.Reply to all DMs quickly. Joel and Andy explain how. Including when and how to use voice notes.You mustn´t come across as desperate for the sale.BEST MOMENTS‘You´ll find that the DMs that come in off the back of that are far more primed to a non-cold call conversation. ´‘People want to DM first, they don´t want to speak on the phone.’‘You´ve got to ask for the sales.’ VALUABLE RESOURCESStay Hungry Podcast SeriesStay Hungry Bestselling BookDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7 ABOUT THE HOSTS Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his clieInstagramFacebookLinkedIn

For this episode, Joel and Andy explain why websites are not dead, despite the availability of Facebook and other social media platforms. They discuss how to work out what you want your website to achieve and get the right style of site built.Joel and Andy cover ensuring that the customer understands what you offer, and what makes you stand out, as well as provide the information they need to decide to buy.KEY TAKEAWAYSAny business looking for growth needs a website. Social media is rarely enough.You need to understand what you want your website to do for your business.People are taking longer to decide to spend. They want to know they can trust you, something that your website really helps with.Getting a potential customer to visit your site is only step one.Even if what you are offering is free, your website still has to be structured to sell it to someone. They will still want their questions and concerns answered.Capture visitors’ details and use that information.A website has got to look professional. Building a website is hugely time-consuming and a steep learning curve. Usually, it is better to pay someone else to build it for you.Getting it to rank also takes a lot of time, effort and, often, money.BEST MOMENTS‘People seem to be surprised that websites are still important in this day of Facebook and stuff. ´‘A website doesn´t have to be massive and complicated.’‘It´s still got to provide a tip-top user experience.’ VALUABLE RESOURCESStay Hungry Podcast SeriesStay Hungry Bestselling BookDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes InstagramFacebookLinkedIn

For this episode, Andy´s special guest is a former paratrooper, world kickboxing champion and the owner of the UK's largest chain of martial arts centres, Lee Matthews. He went From Soldier to Seven Figure Business Owner and now also guides other martial arts business owners. His goal is for their businesses to grow fast, thus ensuring that every member of society can experience the benefits of practising martial arts.Lee shares how he developed the self-discipline and focus which led to his success. While also sharing invaluable business tips.KEY TAKEAWAYSConsistently doing what needs to be done regardless of how you feel is transformative. Shiny object syndrome leads to failure.Be pinpoint focused on your goals. When you fail, learn from it, and continue to pursue your goals.Structure things so that everyone wins. It is mutely beneficial.Submerge yourself in a task. Counterbalance afterwards e.g. take the family on a long holiday.Success is the basic things done consistently.Be genuine and engage using the 3 points of contact.Practicing martial arts improves you as a person. If everyone did it society would have no problems.BEST MOMENTS‘If you know something needs to be done, you´ve got to do it regardless of how you feel.’‘Just pinpoint focus on your goals, don´t get distracted.’‘I work the 80/20 rule.’EPISODE RESOURCEShttps://www.leematthewsofficial.comBook - https://www.leematthewsofficial.com/book-orderSocials - @leematthewsofficialVALUABLE RESOURCESStay Hungry Podcast SeriesStay Hungry Bestselling BookDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.Andy RaoAndInstagramFacebookLinkedIn

In this episode, Andy and Joel talk about looking after your leads, which is the best way to turn them into sales and profits. But this takes work because 50% of sales are made after the 5th follow-up. That is why it is vital to nurture your leads in the right way, which is exactly what this episode covers.KEY TAKEAWAYSMost businesses collect leads but never talk to them. Unsurprisingly, the majority of those leads never buy.Even if your ad targeting is spot on, you still won´t be able to get 100% of your leads to buy.How much it takes to turn a lead into a sale depends on your sector and market.Transition your leads from your database to a direct message conversation using social media.Use mobile numbers and other contact details ethically.Provide value. It’s the best way to open up the chance to have conversations with potential customers.AI automation is helpful, but you also need human follow-up.BEST MOMENTS‘Money loves speed. ´‘People think that every lead should be a sale…. That´s like saying everyone that comes into my shop should buy.’‘The easiest gold is the gold you are already f**king sitting on.’‘The fortune really is in the follow up.’VALUABLE RESOURCESStay Hungry Podcast SeriesStay Hungry Bestselling BookDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, anInstagramFacebookLinkedIn

In this episode, Joel and Andy explain why most business websites are s__t. Many look pretty but do nothing for the businesses that own them. Joel and Andy explain how to make sure your website enables potential buyers to understand how you can help, capture leads, and tell you more about your customers while generating more sales. They cover, design, being mobile-friendly, targeting your customer avatar, click-baiting, leveraging pain stacking and more.KEY TAKEAWAYSMost websites are s__t because they don´t work. The web designer needs to understand what the business objective of the website is e.g. generating leads, capturing data, or enabling people to buy online.First impressions count. Business websites have to make it easy for visitors as well as look good.Most searches are mobile, so your site must look good on a phone.Blogging on a business site is all about providing value for customers.Write for the customer. For example, you know how your services can benefit them, but they don´t, you need to lay this out for them in language they can understand.If you are good say so and explain why. Explain what it is that you offer compared to a typical accountant, trainer etc.Review and update your site regularly. BEST MOMENTS‘Simplicity and clarity in all aspects of your marketing are going to be even more important in 2024. ´‘An about page is the 2nd highest viewed page on a website, so please do use it.’‘You´ve got to know your customer.’VALUABLE RESOURCESStay Hungry Podcast SeriesStay Hungry Bestselling BookDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoeInstagramFacebookLinkedIn

In this episode, Joel explains why success is on the other side of discomfort. Sharing why there is no avoiding these periods of discomfort, and how to manage them so that you benefit the most from them rather than becoming overwhelmed.KEY TAKEAWAYSYou have to push yourself to do things that make you feel uncomfortable to be successful. It is unavoidable.Periods of success are always followed by a plateau, where you feel a bit stuck and start to doubt yourself. That type of discomfort is a part of growth.You need to address the discomfort, stress, and anxiety you are experiencing.You always need to have your why in mind, the reason you are putting yourself through discomfort.Accepting discomfort is important, but you must be careful not to push yourself too hard.Everyone has limiting beliefs, addressing them always leads to growth.It´s okay to fail, just make sure you fail quickly, then, continue moving forward.BEST MOMENTS‘I don't think I've ever achieved anything in business or life, that hasn't come through an element of discomfort. ´‘News flash, business is really f**ing hard and it doesn’t get easier.’‘If you don´t do the reps, which hurt, you won't get the success on the other side.’‘Don´t mistake discomfort for failure.’VALUABLE RESOURCESStay Hungry Podcast SeriesStay Hungry Bestselling BookDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor eaInstagramFacebookLinkedIn

In this episode, Joel and Ben Podmore share all you need to know to create Google search ads that convert. Explaining SEO, how to optimise ads, identifying keywords (search terms) that you can compete for and analysing the results. Ben is a successful Codebreak apprentice who is now a digital marketing assistant who takes care of all things technical, including websites, SEO, code pixels and Google Ads. So, you know the tips he shares in this episode are actually going to work.KEY TAKEAWAYSBusinesses that are not using Google Ads are leaving money on the table.Google search ads are becoming increasingly critical, especially for small businesses.Competition for ads on platforms like TikTok and Meta is very high, less so on Google.When people are ready to buy, they search on Google. So, when they click an ad, they are more likely to convert into a sale.The actual return on ad spend can be high, but only if you are laser-targeted.It is vital that you analyse conversions properly. Some conversions have a higher value than others.Use clear calls to action that are visible on every scroll.Your copy needs to be relevant.Very specific searches tend to be cheaper and easier to compete for.Research is essential for Google Search Ad results.BEST MOMENTS‘Search ads are different, they are intent-led. ´‘You might find that you need to bid on your own name.’‘You´ve got to think about how people are behaving.’VALUABLE RESOURCESStay Hungry Podcast SeriesStay Hungry Bestselling BookDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something diInstagramFacebookLinkedIn