Today, Andy sits down with Codebreak’s latest Digital Marketing Apprentice, Abbi Evans. In this fast-paced episode, she and Andy discuss copywriting, ads, productivity, the role AI can play in marketing, using video and photos in the right way, overcoming people’s short attention spans, and staying hungry. This fast-paced episode is packed with valuable tips. KEY TAKEAWAYSApprenticeships are still underrated. They are a brilliant way to learn lifelong, transferable skills.What your audience responds to is evolving constantly. One reason, copywriting is a skill you have to keep honing.Short attention spans mean that headlines and images are increasingly important.Keep your ads factual and to the point.The photos and videos you use for your website and marketing materials are very important. In a visual world, they make a huge difference.Who you hang out with has a big impact. If they are driven, you will be too.BEST MOMENTS‘If I put my head towards something, I will definitely go and get it. ´‘Keep it short and simple.’‘All those eyeballs without conversions, it’s just sort of vanity marketing.’EPISODE RESOURCESStraight Up - Ruby Tui - https://www.amazon.co.uk/Straight-Up-Ruby-Tui/dp/1991006144Be Useful – 7 Tools For Life - https://www.amazon.co.uk/Be-Useful-Seven-tools-life-ebook/dp/B0C2BW79WVVALUABLE RESOURCESStay Hungry Podcast SeriesStay Hungry Bestselling BookDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and uInstagramFacebookLinkedIn

In this episode, Joel and Andy talk about overcoming your nerves and getting back into physical networking. Including how to nail a 60 second intro, making sure you don’t bore the pants off someone or waste time talking to people who have no interest it what you do and have to offer.KEY TAKEAWAYSGet back into physical networking – Zoom only gets you so far.With networking you are building goodwill.Don’t share your woes at networking events, especially not your personal ones.To stand out in a positive way, be genuinely interested in what people do. You learn a lot and will really connect with others.When you explain what you do, keep it simple. Stick to the basics.If, within the first 15 minutes, you don’t feel you are a good match, move on to the next person.Lead with value, if you can help, make the offer. Be genuine.Look to give, rather than take.BEST MOMENTS‘God gave you two ears and one mouth, use them in that ratio. ´‘Ask them something that makes them feel heard.’‘Make it about them, not you.’VALUABLE RESOURCESStay Hungry Podcast SeriesStay Hungry Bestselling BookDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.CONTACT THE HOSTSWebsite - httpsInstagramFacebookLinkedIn

In this episode, Joel and Andy explain why Shopify + online advertising is a massive opportunity, right now. Leveraging ads in the right way enables you to scale a store at an amazing rate. This is an opportunity you can’t ignore!Joel and Andy explain how to shortcut the learning curve and cash in on Shopify.KEY TAKEAWAYSIt is no longer difficult to find your ideal niche and identify offers that really resonate without spending a lot.AI is a game changer for testing, targeting, optimising and more.Most existing stores are not optimising well.Remarketing is key, yet many firms don’t do it.Meta and Google ads are underpriced.Do your research or outsource it.Cross sell. What else does the buyer need?As a second-mover you can learn from the mistakes, and successful campaigns of others.Set goals based on the right KPIs, then expand those campaigns you know for sure are delivering positive results.Once you have a lead nurture it. Doing that costs you nothing. Bear in mind that attention spans are short.Don’t look and sell the same way everyone else does.Think about who you put your products in front of, some people will pay more.BEST MOMENTS‘Being a second mover gives you an advantage because you can learn from the mistakes others have already made. ´‘There are thousands of businesses out there that just don’t go near marketing.’‘There’s no point in being in the middle….you can charge a premium.’VALUABLE RESOURCESStay Hungry Podcast SeriesStay Hungry Bestselling BookDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfulInstagramFacebookLinkedIn

In this episode, Joel and Andy talk about developing and maintaining an Unstoppable Entrepreneurial Mindset. Including, sticking to your way of working and your pricing. Not trying to please everyone and not being afraid to say no to working with some people.KEY TAKEAWAYSYou are in control of your thoughts.The customer is not always right. If you don’t work the way they want or charge what they want, you are simply not a good match. If a potential customer does not fit the criteria you have for people you can help, don’t work with them.Move with the times, adapt your business, but don’t fall into shiny object syndrome.Mental clutter reduces your ability to make decisions. Social media easily consumes too much of your mental bandwidth and energy.Every time you do something that feels a bit of a drag, ask yourself what can I do to make this more efficient?Compartmentalise. Don’t waste time thinking about things that do not matter.Start with why. When you know why you're doing what you're doing, and who for, you have purpose and focus only on what matters.BEST MOMENTS‘All problems are leadership problem, so ultimately it is your problem. ´‘If you are trying to appeal to everyone, you will appeal to no one.’‘Move your focus away from the s**t that’s being thrown at you.’EPISODE RESOURCESRobin Sharma – https://www.youtube.com/channel/UC6oh54zIYKyW6hgBiZzLLsA Simon Sinek - https://www.youtube.com/user/simonsinek VALUABLE RESOURCESStay Hungry Podcast SeriesStay Hungry Bestselling BookDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7 ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.Andy RaoAndy studied PsychologyInstagramFacebookLinkedIn

In this short and punchy episode, Joel and Andy provide you with an invaluable email marketing masterclass. No fluff – just what you need to know to power up your email marketing and increase conversions, in no time.KEY TAKEAWAYSMost people are terrible at email marketing. So, if you do it well, you will make money.Be consistent and do it regularly to stand a chance of cutting through the noise.Most of you have buyers in your database just waiting for you to get in touch or sell them something else they need.When you provide value, most people stay subscribed and eventually buy. Don’t be too disappointed if people do unsubscribe, in all likelihood they wouldn’t have bought from you anyway.Invest in a proper platform to handle sending out your emails and make sure you analysis the data.Newsletters are old-fashioned and no longer work. You can break that type of content down into individual emails and get far more effective use out of it.Don’t use fluffy language. It attracts unfocused people, who will struggle to make a buying decision.BEST MOMENTS‘If you are sending spam emails, expect unsubscribed. ´‘Let your database do the unsubscribing.’‘Even the parish council don’t do that anymore.’‘Brevity is your friend.’VALUABLE RESOURCESStay Hungry Podcast SeriesStay Hungry Bestselling BookDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each InstagramFacebookLinkedIn

For this episode, Andy is once again joined by Martha, to take another look at effortless productivity – how to get more s**t done in less time. They discuss personal productivity methods before taking you through several easy to implement ways to make your marketing far more effective.KEY TAKEAWAYSWhere your attention goes you energy flows.Fall in love with AI. Investing the time to learn how to use it will pay huge dividends.Use tools to work faster.Don’t get distracted by other people’s work. Instead, focus on yours. It’s the only way to provide customers with the quality they deserve.Writing is better than typing things sink in better which makes you more productive.Review what you are doing every week and plan ahead.Stop worrying about stuff that is not likely to happen.Stop connecting to people online who distract you and zap your energy.Be prepared to spend money to move faster e.g. using ads instead of only relying on organic.Stop putting things off, take action.Be persistent. In time, those cold leads will become warm and convert.Never rely on just one platform. If the algorithm changes you will be buggered.Email marketing and banner retargeting are efficient.Repurpose your marketing materials.BEST MOMENTS‘A strategy without an action plan is just a fucking expensive piece of paper.’‘Time is the currency of life.’‘Email is not dead.’EPISODE RESOURCEShttps://calendly.com/Fear Pyramidhttps://fathom.video/ VALUABLE RESOURCESStay Hungry Podcast SeriesStay Hungry Bestselling BookDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UInstagramFacebookLinkedIn

For this episode Joel is joined once again by Ben Knight the founder of Trade Tribe, to talk about business owner wealth building. They discuss how to use your money to generate a lot more money using a simple method that is not time-consuming. Learning how to do this transformed the way Joel invests and has created incredible profits for him. So, don’t miss this episode.KEY TAKEAWAYSBecoming a successful trader takes practice. It is not a quick fix, but most people can do it.The end goal is not the money… it’s what it enables you to do.Look upon saving as a donation for your future.Make one investment method work, before diversifying into something else.Start with something simple.With discipline it is not difficult to make 60%, or more, year on year.Compounding a fast way to build up a large amount of money. It is incredibly powerful.BEST MOMENTS‘We don’t have to go to work, learn how to actually possess money, keep it, manage it. ´‘Wealth is actually a measure of time. It's how much time you could not work.’‘How many people can say they've roughly in three years turn 10 grand into a million?.’EPISODE RESOURCEShttps://www.instagram.com/benknightinvestments https://www.facebook.com/ben.david.knight https://www.thetradetribe.com/ https://www.fool.co.uk/2023/08/27/would-you-take-a-million-pounds-now-or-let-1p-double-every-day-for-a-month https://www.amazon.co.uk/Profit-First-Transform-Cash-Eating-Money-Making/dp/B0C9NLY2PW VALUABLE RESOURCESStay Hungry Podcast SeriesStay Hungry Bestselling BookDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques InstagramFacebookLinkedIn

Andy’s special guest for this episode is a former Special Forces operative multiple business owner, corporate speaker, best Selling Author and TV personality, Ollie Ollerton. His business BreakPoint changes the way people think so that they experience positive growth and development. This episode is gonna be a banger.KEY TAKEAWAYS Anyone can change, including overcoming any kind of addiction.To feel more fulfilled you have to aim for something bigger.Unravelling your past paves the way to your future.Taking action, even when you don’t want to, builds resilience.You can overcome fear – Ollie shares several practical ways to do this.Helping others is powerful.The word competition actually means strive together, not trying to beat others.Invest in yourself. You are your most important project.We are electric beings, that give off vibrations and energy and operate on our own frequency.Never forget the lessons you learn from negative experiences.BEST MOMENTS‘BreakPoint is the moment you step into short term discomfort for long term gain.’‘We are wired to take the path of least resistance … be aware of your primal coding,.’‘Focus on that one meter square box around yourself.’‘You don't have a drinking problem. You have a problem that's causing you to drink.’EPISODE RESOURCEShttps://break-point.co.uk/https://www.instagram.com/break_point_uk/Ollie’s Bookshttps://alcoholchange.org.uk/ VALUABLE RESOURCESStay Hungry Podcast SeriesStay Hungry Bestselling BookDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/d/4t8-98m-kq7  ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featuredInstagramFacebookLinkedIn

For this episode, Joel is joined by Kelly Cookson of Cheer Up Marketing to talk about positive psychology and how it influences your marketing and business. They cover developing a growth mindset instead of a fixed one, overcoming fear of failure, identifying a way to get into a flow state that works for you and developing positive emotions.KEY TAKEAWAYSFear of failure acts as a barrier to success.Develop a growth mindset. Most people have a fixed mindset, which is restricting.Working as an employee for part or the week slows entrepreneurial progress.In a sales negotiation - hold the silence to hold the space.Maximise your strengths and address your weaknesses.Before tackling a hard task, give yourself a boost e.g. go to the gym.A flow state is powerful. Kelly explains how to identify a way for you to achieve that state.Instead of chasing happiness, strive for positive emotions.Listen to your intuition.Stop working with dickheads.BEST MOMENTS‘If you don't work on yourself, then you are the block the thing that's gonna stop you from getting there.’‘Go until you get a no or a yes.’‘Be aware of your strengths and weaknesses.’ EPISODE RESOURCEShttps://www.instagram.com/cheerupmarketing/https://www.linkedin.com/in/kcookson/https://www.facebook.com/groups/spamtowham/https://www.cheerupmarketing.com/free VIA Character Strength TestTop 10 Positive Emotions VALUABLE RESOURCESStay Hungry Podcast Series Stay Hungry Bestselling BookDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/codebreakcrew/discovery-call   ABOUT THE HOSTS Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huInstagramFacebookLinkedIn

For this episode, Joel is joined by the Peak Performance Coach, Louis Calvert. He currently works mainly with businessmen, helping them to identify their purpose and vision, before maximising their performance in all areas of their lives to achieve that vision and purpose. Enabling them to experience business and personal success without sacrificing their relationships or giving up the pastimes that they enjoy.KEY TAKEAWAYSOften, men are driven by proving things to others.Knowing what you want, and what your purpose is, is essential. It is very hard to optimise for something you have not defined.You can´t learn your way to success, you have to act.Set a goal that's bigger than your current self, so that you have to expand to meet it.Define outcomes, so that you create goals that can actually be measured.Build your business around constraints that you choose, so that you have enough time for family and to look after yourself. Artificial deadlines make you work fast.Over-promising creates unnecessary pressure.Committing to things out of work, improves efficiency.Passion is an intrinsic motivator that enables you to solve problems.  BEST MOMENTS‘It's very hard to optimize for something that we haven't defined.’‘Awareness is curative.’‘Start to work in sprints, not in jogs.’  EPISODE RESOURCEShttps://www.instagram.com/louisjoecalvert/Inner Circle Emails - https://thepowerproject.info/optin1669716155180  VALUABLE RESOURCESStay Hungry Podcast Series Stay Hungry Bestselling BookDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/codebreakcrew/discovery-call   ABOUT THE HOSTS Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Andy RaoAndy studied Psychology aInstagramFacebookLinkedIn

Andy sits down with special guest Emma Storey-Gordon who is a serial entrepreneur, online fitness coach and consultant. She's got the number one fitness podcast in the UK and has helped 1000s and 1000s of women to lose weight and keep it off.Emma talks about how she helps other fitness coaches to market themselves so that they can help more people. As well as sharing some great productivity, mindset, diet and nutrition tips.KEY TAKEAWAYSDon´t let imposter syndrome hold you back.Ask yourself can I go on social media and help someone today? takes the pressure off.Healthy people don´t need to constantly monitor their glucose levels.People don´t respond well to being restricted, which is why strict diets don´t work.You don’t have to cut out everything, moderation is the key.Journaling re-wires the brain and reminds you of the positives.Don´t be distracted by what other people are doing. It is about what matters to you.You don´t want to be constantly pushing yourself but don’t stagnate.Celebrate the wins.Being happy with being normal is unwise when the average person is overweight or has a bad marriage.BEST MOMENTS‘I find that the best coaches are the least likely to market themselves well.´‘You don´t need to be an expert in everything.’‘Not enough people lead with value.’EPISODE RESOURCESThe Happiness AdvantageVALUABLE RESOURCESStay Hungry Podcast SeriesStay Hungry Bestselling BookDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/codebreakcrew/discovery-call  ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of yoInstagramFacebookLinkedIn

In this episode, Joel sits down with Jennifer Henderson, who was a PE teacher for 15 years and worked in education for a further 5, before she and her partner Emma set up their Body Fit brand. They help people get fit without crazy diets or living in the gym and deliver all of their services online.Jennifer shares the details of her journey. Including, building a business to the point where they have several hundred clients while also starting a family.KEY TAKEAWAYSBuilding a side business into your full-time job takes time and effort, but it provides you with a huge level of freedom.Be prepared to reinvest time and profit into your business.When you can, continue to use the skills and qualifications you already have.Be prepared to invest in yourself, e.g., get a mentor.Use systems to automate things and to drive efficiency.If you are willing to work an extra 30 minutes more in the morning and an hour in the evening, you create yourself an extra day per week.Build your business so that if you have to take a day off, someone else can cover for you.BEST MOMENTS‘I was giving a lot more than I was getting back. ´‘I like to be challenged, I like to be pushed and I like to grow.’‘One of the systems that we use enabled us to quadruple what we were doing.’EPISODE RESOURCEShttps://www.instagram.com/bodyfit_coaching_/https://www.facebook.com/BodyFitonlinecoaching/VALUABLE RESOURCESStay Hungry Podcast SeriesStay Hungry Bestselling BookDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/codebreakcrew/discovery-call ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to selInstagramFacebookLinkedIn

In this episode, Joel and Martha explain why if you can’t buy a customer, you haven’t got a business. Every business that is serious about growth has to stop relying on referrals and start buying new customers through marketing. They discuss, working out how much you should be paying to acquire each customer, identifying their lifetime value, the hidden value of loss leader campaigns, and how to crunch the data to make each successive campaign more effective.KEY TAKEAWAYSBusinesses that don’t do cold outreach stagnate.No business can afford to pay more to acquire a customer than they can make from them.Factor in how often a new customer is likely to buy from you and whether they will motivate others to buy.Marketing is a part of the cost of doing business. It is an investmentPut aside enough funds to enable you to properly analyse the data and establish how effective each campaign was.The only way to reduce your cost of acquisition is to understand your customers better. Running campaigns and learning from them is the best way to do that.BEST MOMENTS‘You’ve got to find your people; they’re not going to find you. ´‘If you don't know what you're willing to spend to acquire a customer, you cannot scale your business.’‘You’ve got to look at it as an investment.’VALUABLE RESOURCESStay Hungry Podcast SeriesStay Hungry Bestselling BookDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques combined with AI will. A strategy and action plan that attracts buyers rather than tyre-kickers. The Codebreak Crew is here to do all that heavy lifting for you - https://calendly.com/codebreakcrew/discovery-call ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s workInstagramFacebookLinkedIn

In this episode, Joel and Andy sit down to talk about the positive impact better thinking has on your marketing campaigns and your business in general. They discuss why being lazy, the path of least resistance, and short-term thinking is so damaging over the long term. As well as explaining how to avoid falling into this trap and stop this mindset from becoming the norm amongst your employees.KEY TAKEAWAYSAttention spans have dropped by 69% in 15 years. Short-term thinking and only trying things for 5 minutes are now the norm.When making decisions ensure that they are genuinely better for your business. E.g., is a 4-day week or people working from home really going to benefit your business?A business that is willing to outwork you is always going to beat you.Be open-minded about new technology. Learn to use it properly.Invest in your systems and processes. It's boring but essential.Constantly review what you are doing.Effective follow-up is essential. Don't avoid it or let your staff avoid doing it because they find it hard.BEST MOMENTS‘There is a lot of short-termism. ´‘There is no one size fits all.’‘If you can get people in a relatively low-level job to follow a process, then you've got no excuse.’VALUABLE RESOURCEShttps://www.fixmymarketing.co.uk/The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/EPISODE RESOURCESPost- https://www.linkedin.com/posts/joelstone1_stayhungry-timehorizons-marketingstrategy-activity-7099648109940539392-HZniABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for hInstagramFacebookLinkedIn

In this episode, Joel and Martha, who is a Marketing Executive at Codebreak, sit down to talk about business mindset mastery, which is essential for achieving greatness. They discuss managing your energy, turning failures into growth, dealing with imposter syndrome, creating daily wins, pushing yourself out of your comfort zone too, and more.By the end of this episode, you will be ready to unleash your potential and grow far faster than you ever thought possible.KEY TAKEAWAYSManaging your energy is stage one of your business mindset mastery.Don't let unimportant things zap your energy and bring you down.Control the controllable, don't let what you can't influence suck the life out of you.Stop fearing failure. Embrace it. Failures are stepping stones to success.Have a list of things you want to achieve. Then, break it down into smaller chunks and just do it.Where most people quit is where most successful people start.The smarter you work the more you can achieve. Employ the right people and equip them well.Daily wins are key. They generate the energy to keep you going so you achieve the larger goal.BEST MOMENTS‘You´ve got to be on top of your mindset to achieve greatness. ´‘You cannot put a price on your happiness, your wellness.’‘Start by making smaller goals that drive you towards the big picture.’VALUABLE RESOURCEShttps://www.fixmymarketing.co.uk/Stay Hungry podcast seriesStay Hungry Bestselling BookDone-for-you marketing and coaching: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate prospects, leads and sales – book a free Codebreak discovery call.After all, getting lots of 'likes' ain't gonna make your boat go faster. But up-to-date marketing & advertising techniques that attract targeted action-takers instead of random tyre kickers will. The Codebreak Crew is here to do this heavy lifting for you - https://calendly.com/codebreakcrew/discovery-callABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing InstagramFacebookLinkedIn

In this episode, Joel and Martha talk about mastering the art of customer persuasion. They discuss identifying what people want or need and demonstrating to them that you offer exactly that. As well as how to delight customers to create loyal brand advocates who buy regularly and recommend you to others.Joel and Martha also share some effective ways to retarget those who do not buy the first time around and how to build a strong customer relationship.KEY TAKEAWAYSUsing what people want or need is central to the art of customer persuasion.Don´t waste time and energy trying to sell to customers who don´t actually need what you offer.When customers love what you do, they become powerful brand advocates.Don´t confuse people, by asking them to do too much or sharing info they don´t really need.Make it easy to buy from you. If people have to click too many times, you'll lose them.Give your customers targeted gifts and work to make them feel like a part of your tribe.Little errors break customer relationships e.g., getting someone´s name wrong.BEST MOMENTS‘The ultimate game is to get them to become brand advocates. ´‘Do what you said you would.’‘An oops campaign is a really powerful way to rebuild a relationship that has gone quiet.’VALUABLE RESOURCEShttps://www.fixmymarketing.co.uk/The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something differeInstagramFacebookLinkedIn

In this episode of Stay Hungry, Andy is joined by Brad Burton, the UK's #1 motivational business speaker. As The Times aptly put it, there's more to Brad than meets the eye. Beneath his self-styled Manchester exterior lies a business mind that's anything but ordinary. Brace yourself for an explosive conversation. Get ready to be inspired, challenged, and motivated as we dive into the world of Brad Burton, where business disruption meets personal growth.KEY TAKEAWAYSStop comparing your life to others, it’s about what you want.Everything is in flux. Handling change is easier when you accept that.Life is precarious, so max the value you get from what you are doing.Be content.Adversity is a part of life. Dealing with s**t equips you to deal with future issues.Stop worrying. Usually, it is not going to happen.If you're going to imagine your future make it positive.BEST MOMENTS‘The 1st person I had to convince was myself. ´‘Ensure the thing that gives (breaks) isn’t you.’‘Choose somewhere, and f**king head towards it.’VALUABLE RESOURCEShttps://www.fixmymarketing.co.uk/The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/EPISODE RESOURCEShttps://www.bradburton.biz/15Brad´s Alton Towers Business EventABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and social media Today.Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all InstagramFacebookLinkedIn

For this episode, Joel is joined by Brian Will of Brian Will Media, who is a serial multi-industry entrepreneur and a leading Business and Sales Management Consultant, who currently runs multiple businesses. Today, he and Joel sit down to discuss the psychology of sales. Brian explains how to get inside the mind of your potential customers, work out what they want, then provide it and explain it to them so that they can't resist buying from you.KEY TAKEAWAYSWithout sales, you don't have a business.Ask the 3 whys.Create a profit and loss account for each employee. If someone can't be trained to turn a profit, they need to go.People don't like salespeople, overcome that mistrust.Identify objections, and work out how to overcome each one, so you have a response ready for each objection a customer may raise.Don't talk to people who won't pay your prices, or who have a problem your product can't solve.BEST MOMENTS‘Sales runs the world. ´‘Coach them up or coach them out.’‘Call them out on the BS.’VALUABLE RESOURCEShttps://www.fixmymarketing.co.uk/The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/EPISODE RESOURCEShttps://brianwillmedia.com/ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand InstagramFacebookLinkedIn

In this episode, Joel, and Andy peel back the curtains of what Codebreak do. Brace yourself for a riveting exploration of how Codebreak helps hungry business owners to soar into unprecedented heights of success.Together, they discuss how they help their businesses to scale to seven figures or achieve the next seven figures, using digital marketing. They talk through their done-for-you marketing, coaching, and workshops.If you're a business owner seeking inspiration to move you and your business forward, this is the episode for you.KEY TAKEAWAYSThe combination of better marketing and better thinking is dynamite.Mindset is really important.Codebreak works out a unique strategy with every client.Not every platform works for every business. Codebreak knows which ones are right for you.9 out of 10 businesses don't tell people what they do.Follow up on every conversation or lead.Ask – if you don't ask you definitely won't make a sale.BEST MOMENTS‘We're gonna teach you how to bang the drum, how to attract people towards you.’‘For every £ he spends on Google Ads he gets £10 back.’‘90% of the people listening to this are undercharging for their product or service.’‘We're doing more and more training workshops now, for groups.’ VALUABLE RESOURCEShttps://www.fixmymarketing.co.uk/The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had soInstagramFacebookLinkedIn

Welcome to another captivating episode of the "Stay Hungry" podcast, hosted by the marketing and mindset expert Joel Stone. In this episode, Joel engages in an enlightening conversation with Athena Cauley-Yu, the visionary founder and owner of Meticulous Ink. Join them as they explore the fascinating intersection of traditional business, the emerging world of Web3, and the transformative power of being meticulous.Meticulous Ink is different from your ordinary stationery company. Led by a team of passionate and diverse creatives, they are committed to crafting exquisite, tactile stationery that delights the senses. From their charming studio in Bath, they use their 1960s printing presses to bring their designs to life on beautiful papers, resulting in greeting cards, stationery box sets, and bespoke print projects that capture the essence of fine craftsmanship.Joel and Athena kick off the conversation by delving into the intriguing connection between traditional artisan businesses and the disruptive potential of Web3. They explore how Meticulous Ink combines their love for timeless craftsmanship with a keen interest in blockchain technology, envisioning a future where these seemingly contrasting worlds can coexist and thrive.The serendipitous encounter between Joel and Athena occurred through their shared involvement in Gary Vaynerchuk's VeeFriends NFT project. They had the opportunity to spend valuable time together at VeeCon 2 in Indianapolis, bonding over their shared passion for entrepreneurship and the possibilities within the NFT space. Tune in to discover the excitement and unique experiences that come with embracing your NFT character through fancy dress, sparking engaging conversations, and turning heads along the way.Throughout the episode, Joel and Athena emphasize the invaluable benefits of being meticulous in business. They explore how attention to detail, thoughtful planning, and a focus on delivering exceptional quality can set businesses apart in a crowded marketplace. Learn how Meticulous Ink has navigated the challenges of running an artisan, traditional company in a fast-paced, technology-driven world and discover the strategies they employ to maintain their unique identity and connect with their audience on a deeper level.Furthermore, Joel and Athena share insights on transforming a business into an immersive experience where customers feel a genuine sense of belonging and connection. Discover how Meticulous Ink has cultivated a community around its brand, creating a space where creativity thrives, and customers become ambassadors for their stationery masterpieces.If you're a business owner seeking inspiration, intrigued by the possibilities of Web3, or fascinated by the power of being meticulous in your endeavours, this episode is a must-listen. Join Joel and Athena as they unpack the secrets of marrying traditional craftsmanship with emerging technologies, opening doors to new horizons, and redefining the future of business.KEY TAKEAWAYSYou can have an amazing impact on the world by working hard.Occasionally take a step back and reconnect to why you started your business.NFTs come in different forms. It’s not just about pictures or short videos. The ones Joel and Athena own includes access to Gary Vee´s conferences (VeeCon) for 10 years.Being around creative people feeds your creative energy.Work the way you want. When you do things become far more scalable.BEST MOMENTS‘I had to explain that I'd bought a really bad picture of a turkey to my wife. ´‘If you get uInstagramFacebookLinkedIn

In this powerful and profoundly personal episode, Joel Stone, co-founder of Codebreak, peels back the curtain on the adversities he's faced and how they've shaped his indomitable business mindset.Joel takes us on an intimate journey, starting with a family tragedy that struck in his birth year. It's a story steeped in resilience, determination, and an unshakeable drive that saw him launch a business even as he grappled with a severe mental health diagnosis. It's raw, real, and speaks to the heart of anyone who has ever faced or is facing significant challenges.He explores the influence of early-life adversity, sharing how his childhood trauma created an unexpected springboard into a powerful business mindset. Joel's experiences, though challenging, have been catalysts for personal growth and entrepreneurial resilience.The poignant loss of a dear friend is shared not as a tale of despair, but as a spark that ignited Joel's passion to empower others. It’s a testament to his ability to channel pain into purpose, a reminder that our darkest moments can illuminate our most meaningful mission.Thrive or die? Joel discusses the inevitable crossroads we all encounter, the moment when we must choose between surrendering to circumstance or rising above it. It's a powerful exploration of making tough choices and confronting the doubters head-on.Building resilience is at the core of Joel's story, as he discusses harnessing the power of adversity for the benefit of others. This episode serves as an honest portrayal of resilience, offering listeners insights into the gritty reality of resilience-building, and how it can be transformed into a force for good.So, buckle up for an emotional rollercoaster ride with Joel. Be prepared to be inspired, moved, and come out the other side with a fresh perspective on resilience and its pivotal role in business success. Don't miss out on this special episode – a testament to the power of a resilient mindset in the world of business.KEY TAKEAWAYSMost business owners take a fair beating on the way to success – so a resilient mindset is essential.Rising above things and keeping going when things get difficult, builds resilience.Everyone has their limits, when you are struggling, don´t be afraid to seek help.Having a purpose and pursuing it creates drive. The will to get up and keep going, regardless. It enables you to channel your pain into something meaningful.BEST MOMENTS‘Generally, the most successful business owners you see have been able to take a lot of s**t ´‘Actually, some of those traumas are my superpowers.’‘The choice was thrive or die, to an extent. That started to lay the foundations for my business mindset.’‘We're doing some awesome things with some awesome companies, and it'd be awesome if you were the next one.’VALUABLE RESOURCEShttps://www.fixmymarketing.co.uk/The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukAfter all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techInstagramFacebookLinkedIn

Today, Andy is joined by Chris Tibbetts who is an emotional eating coach. He helps people to end their poor relationship with food, find food freedom, and lose weight for good. Chris works with people who are morbidly obese as well as those who are fit and healthy but are still emotional eaters.KEY TAKEAWAYSSome binge eaters over exercise to punish themselves.Becoming an emotional eater can happen at any age.The fact we all need food makes tackling emotional eating tricky.Food companies are actively working to get us to eat more.Silence your inner critic.Get your mindset right.Stop looking for the match that started the fire (your food addiction) - work to put the fire out.BEST MOMENTS‘I was diagnosed with bulimia via exercise because I was over-exercising.'‘People who give up alcohol sometimes turn to food.’‘If you've got a poor relationship with food, you need to fix that before you think about weight loss.’VALUABLE RESOURCEShttps://www.fixmymarketing.co.uk/The Codebreaker Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/RESOURCEShello@ emotionaleatingcoach.ukhttps://www.instagram.com/emotionaleatingcoachuk/https://www.facebook.com/emotionaleatingcoachukABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.Andy RaoAndy studied Psychology at university, which waInstagramFacebookLinkedIn

In this episode, Joel sits down with branding expert Danny Matthews to talk about the misconceptions most of us have about branding. They discuss the subconscious way in which branding works, establishing yourself as a graphic designer, hooks, creating a brand story, and communicating effectively.Danny also talks about suffering from burnout that was so bad that he was paralysed from the waist down and lost some of his powers of speech.KEY TAKEAWAYSAlways put your audience first and communicate with them in a way that is all about them.Be clear about what is in it for the person you are speaking to.Your branding has to be personal and reflect who you are.Creating a story that invites people to be part of it is a key component of your branding.Know your worth. Danny shares a highly effective way to establish the true value of what you have to offer.The bigger the problem you are solving for your customers, the more they will pay.Everyone presents themselves to the world in a certain way, most of the time we don’t even know we are doing it.Having a purpose and working towards it acts as fuel. It makes everything meaningful and more enjoyable.BEST MOMENTS‘When you’re truly serving your purpose ... things just kind of bounce off you. ´‘Branding is the bridge between your experience of life and why you buy things.’‘It's almost like communication is a dying trade.’VALUABLE RESOURCEShttps://www.fixmymarketing.co.uk/The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/EPISODE RESOURCEShttps://dannyand.co/author/danny/ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normalInstagramFacebookLinkedIn

Today, Joel has Joe Woodhouse in the house. He is a financial planner and founder of Family Wealth 101. If you want to take control of your finances and build lasting wealth for generations to come, this is the episode for you.KEY TAKEAWAYSHave a plan B.Stay out of debt.Save and invest before you start buying expensive cars etc.Don't let greed lead to unwise investments.Investments are long-term.Buy life insurance and get a will.Invest in your fitness and break those unhealthy habits.Don't let what others think of you stop you.Teach your kids about growing wealth.BEST MOMENTS‘If you have people that are financially dependent on you, you need life insurance. ´‘Have a separate savings account.’ VALUABLE RESOURCEShttps://www.fixmymarketing.co.uk/The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/EPISODE RESOURCEShttps://www.instagram.com/joe_familywealth101/?hl=enABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his clients' businesses, the industries they work in, and the different types of customers they need to reach.CONTACT THE HOSTSWebsite - https://www.codebreak.co.uk/LinkedIn - https://www.linkedin.com/company/cInstagramFacebookLinkedIn

Joel is joined by Rob Moore to discuss what boxing teaches you about business. Together, they discuss, the lessons Rob has learned, so far, while training for his charity boxing match with Samuel Leeds. KEY TAKEAWAYSBoth boxing and business require courage, strategic thinking, resilience, dedication, and discipline.Intelligent effort is working on the right things.Know your competition's weaknesses but don't let them get in your head.Boost your confidence by working harder so you get good at what you are doing.BEST MOMENTS‘Train hard, fight easy.’‘Rest and recovery is progress.’VALUABLE RESOURCEShttps://www.fixmymarketing.co.uk/The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you https://www.codebreak.co.uk/discovery-call/EPISODE RESOURCEShttps://moorevleeds.com/ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.CONTACT THE HOSTSWebsite - https://www.codebreak.co.uk/LinkedIn - InstagramFacebookLinkedIn

In this episode, Joel is joined by Darryl Callum of Infinite Freedom to talk about funding for a small business. They explain how to make your business bankable from the start so that you can borrow what you need to grow fast. KEY TAKEAWAYS80 to 90% of businesses fail because they do not have access to capital or funding,Credit is the foundation for creating long-term financial freedom. It enables you to scale your business and investment activities.Most small businesses can easily get access to $50 to $150,000.The right mindset is essential.Make your business bankable, Darryl explains how.Create passive income streams e.g., sell your knowledge through a course BEST MOMENTS‘Real estate built more millionaires than any other industry…. People were leveraging credit.’‘Most wealthy people don't get wealthy with their own money.’‘The more bankable you become the less risky it is.’ VALUABLE RESOURCEShttps://www.fixmymarketing.co.uk/The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.uk If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ EPISODE RESOURCESWebsite - https://darrylcallum.comRich Dad Poor Dad - https://www.amazon.co.uk/Rich-Dad-Poor-Teach-Middle/dp/1612681131/Tony Robbins - https://www.youtube.com/@TonyRobbinsLiveABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started hiInstagramFacebookLinkedIn

In this episode, Joel and Andy talk about motivation versus purpose. They discuss why doing what you love can still be very challenging and how to leverage a sense of purpose and use motivation to overcome those obstacles. KEY TAKEAWAYSStop just listening to podcasts about becoming more purposeful and motivated, actually do it.Everyone has days when they feel demotivated. Use your goals, the things you want to push yourself.You are not going to enjoy everything you have to do to achieve what you want. Be ready to make sacrifices.Being purpose driven makes it easier to say no.Expect a good outcome but with challenges along the way.Things don´t happen overnight.Put your attention on the right things.BEST MOMENTS‘F**k the ducks. You can never line ducks up in a bloody row, just f**king do it.’‘Sometimes you do have to suck it up.'‘When following your purpose is also what makes your living, that is motivating'VALUABLE RESOURCEShttps://www.fixmymarketing.co.uk/The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach.CONTACT THE HOSTSWebsite - https://www.codebreak.co.uk/LinkedIn - InstagramFacebookLinkedIn

In this episode, Andy and Joel discuss the current state of AI and explore whether people should be afraid of AI taking their jobs. They also explain some of the opportunities that are available to those who learn to adapt and use this new technology to its fullest potential. As well as looking at some of the ways businesses can create effective content and marketing resources.  KEY TAKEAWAYS AI is a tool, not a competitor, don´t be afraid of it. Decide if it is going to affect you and do something about it, e.g., reskill or learn to use AI to work smarter.Change always creates opportunities as well as threats.AI cannot totally replace human creativity.AI has limitations. We need to be aware of them to be able to work around and overcome them.The content you produce using AI will only be as good as the base information you give it.  BEST MOMENTS‘It´s those middle-tier jobs that are at the highest risk. ´‘When AI gets there, I'll be the person driving it.’‘AI won't be a separate thing to us, it will be like having a bionic arm.’ VALUABLE RESOURCEShttps://www.fixmymarketing.co.uk/The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.uk  If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.  After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/  ABOUT THE HOSTS Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his clInstagramFacebookLinkedIn

For this podcast, Joel is speaking to Amy Bingham of Black and Blue Business about accountability. She shares her own journey with accountability. They discuss the role it plays in success and how to overcome the natural tendency not to be accountable.KEY TAKEAWAYSAccountability is about taking full ownership, not just about apologising for something you have done wrong.Being accountable for yourself is essential.Tell people what you intend to do. It is hard but makes you more accountable.Exposing yourself to people who are doing better than you pushes you on.It's no good having a 7-figure goal if you don't know how many clients that translates to.Stop wasting energy helping others when you haven't got yourself sorted out yet.BEST MOMENTS‘I had a responsibility to live out the strengths that I have, to their fullest potential.’‘The more we align with the way we're supposed to be, the happier we are.’‘It's a bold choice to be in business.’EPISODE RESOURCEShttps://uk.linkedin.com/in/amy-binghamhttps://www.instagram.com/blackandbluebusinesshttps://www.blackandbluebusiness.co.uk/VALUABLE RESOURCEShttps://www.fixmymarketing.co.uk/The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.Andy RaoAndy studied Psychology at university, which was his springboard into tInstagramFacebookLinkedIn

For this episode, Andy talks all about getting more sh*t done in less time and making sure that it is the right sh*t you are tackling. That will stop you from going around in circles and propel you forward, particularly when it comes to marketing.KEY TAKEAWAYSYou can´t create more time, but you can use it more efficiently.Stop getting distracted by what your competitors are doing. Identify the best approach and stick to it long enough to analyse and find out if it works for you.Automate, delegate, or bin everything you can.Seek to achieve work-life harmony rather than balance.Plan your time. Do it in writing rather than typing it.Say no to anything that does not move you closer to your goals.Be laser focused with your marketing, stay in front of customers, and ask for reviews.BEST MOMENTS‘You can´t manage time… unless you are Dr Who. ´‘C is for consistency, P is for persistency, and R for responsibility.’‘If you don´t own your day someone else will.’EPISODE RESOURCESSHP productivity episode - https://omny.fm/shows/stay-hungry-marketing-podcast/productivity-with-nigel-creaserVALUABLE RESOURCEShttps://www.fixmymarketing.co.uk/The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.Andy RaoAndy studied Psychology at university, which was his springboard into the world of mInstagramFacebookLinkedIn

Today, Andy's guest is a leading business advisor for tradesmen, TEDx speaker, five times expert Empire Speaker, and cashflow guru - George Theodosiou. Consistent cashflow provides the stability you need to grow and be the best version of yourself, George explains how to achieve that.He shares the lessons he learned on his journey. Including, how to start a profitable business that has good cashflow and keeps customers coming back for more. They also discuss work-life balance and teaching your kids to be money savvy.KEY TAKEAWAYSCash isn’t king – Cashflow is.Build your business to be profitable from the start.Success rarely comes easily.Don’t buy things your business does not need, simply to keep up with other business owners.Implement what you learn and do not shy away from asking for help when they need it.Criticism is the price of success.Choose 5 things a day and get them done.BEST MOMENTS‘I help people make manage and master cash flow. ´‘Numbers don't lie.’‘Everyone has their own definition of success.’VALUABLE RESOURCEShttps://www.fixmymarketing.co.uk/The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/  ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of custInstagramFacebookLinkedIn

In this episode, Joel, and Andy, talk about the power of following up in sales and marketing. They explain why so many business people do not do this even though they are leaving a lot of money on the table. Then provide some tips and strategies anyone can use to get into the habit of following up and becoming good at it. They cover email, phone, text, social media, getting the timing right, tracking the results, and much more. KEY TAKEAWAYSMost businesses focus on new client acquisition and virtually ignore their current client database.People fear following up, which is the biggest reason they don’t do it.The first thing you say during follow-up is key to success.Timing matters. Joel and Andy explain how to get it right.If you don’t track and measure your follow-up efforts, you will end up wasting time and money.Tech and automation help, but you still need the personal touch. BEST MOMENTS‘Ask questions that get the person to think and engage.’‘Use automation. But it should always be enhanced by human interaction.’‘When you've got structure, you've got a plan.’ VALUABLE RESOURCEShttps://www.fixmymarketing.co.uk/The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ ABOUT THE HOSTS Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businessInstagramFacebookLinkedIn

Everyone has difficult clients, knowing how to deal with them effectively is important. Joel and Andy discuss how the way the world has changed impacts your ability to do this and share effective ways to overcome these issues.They include how to handle people constantly demanding to speak to you, refusing to pay, and aggressive people.KEY TAKEAWAYSEveryone has difficult clients. This is the case for business owners, service providers, and charities.Good communication overcomes most issues.If you feel angry, try to create a bit of space and time before responding.Set clear expectations. Don’t let people pressure you into offering something you can’t deliver.Don’t avoid customers when having issues.More often than not speaking to someone directly is better than email for handling disputes.Use technology to help you to create good relationships with clients. Several ways to do that are shared in the episode.BEST MOMENTS‘Weirdly, in a world where there are so many ways to communicate, now, it's so much easier for communication to break down. ´‘The important thing I think is active listening.’‘Take a breath, do not take it personally, and look at what you can do to helpVALUABLE RESOURCEShttps://www.fixmymarketing.co.uk/The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to seInstagramFacebookLinkedIn

Today, Joel and Andy look at the ten reasons digital advertising is better than press advertising. They share several examples and discuss, targeting, getting the most out of ad metrics, and working out how much you should invest in digital ads.KEY TAKEAWAYSDigital marketing is flexible and enables you to be laser-targeted with your advertising.Digital ads are easy to analyse to see what works best. Within a week you will be able to see if a digital ad is effective.Press ads are nowhere nearly as cost-effective as properly targeted digital ads.Digital ads need to be viewed as an investment. The real-world examples shared in the podcast demonstrate why.Press adverts still have a place in a few markets.BEST MOMENTS‘The obvious first one (advantage) is targeting. ´‘You have to be able to track those metrics…. follow the money.’‘The return on ad spend is just ridiculous.’‘At the start, it is hard to see past that initial outlay…it´s all about investment.’VALUABLE RESOURCEShttps://www.fixmymarketing.co.uk/The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he InstagramFacebookLinkedIn

In this episode, Joel, and Andy discuss why “half-baked” efforts never lead to success and the importance of going all-in. How taking this leads to creating a strong company culture and a winning team, without neglecting your family or health.They cover the danger of indecision and half-heartedness while leading, developing a commitment mindset, and overcoming common obstacles. As well as how to attend the  – Effortless Productivity - How to Get More Done in Less Time – webinar.KEY TAKEAWAYSCommitting to business is putting yourself and your family first.It's your business, put your needs first. Stop trying to please others.Half-baked efforts never lead to success. Most people are half-baked. So, when you are all-in you are already way ahead.The power of commitment in motivating yourself and others to achieve great things.BEST MOMENTS‘When you are committing to business you are committing to yourself first. ´‘Most people think they are committed but actions speak louder than words.’‘It's hard to have commitment to your business unless you are clear on where you're going.’VALUABLE RESOURCEShttps://www.fixmymarketing.co.uk/The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukhttps://masterclass.codebreak.co.uk/effortless-productivityIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, andInstagramFacebookLinkedIn

In this episode, Joel and Andy explain why it is worth using sales webinars even though it is a difficult marketing method to execute. They explain how to avoid the pitfalls, put together a decent presentation and host the webinar.Including handling unexpected questions, maximising leads, measuring success, and making sure your next presentation is even more successful.KEY TAKEAWAYSWebinars are not a sugar-coated solution.You have to promote webinars hard. If you don´t, hardly anyone will turn up.Share your offer early. Normally, more than 50% of attendees leave before the end. Only around 20% of the people registered will turn up.If your audience is going to be able to see the chat in live time, you need someone good to answer the questions.BEST MOMENTS‘If your pitch or sell is at the very end of your webinar you´ve c*cked up. ´‘It´s hard to get someone to watch a series on YouTube let alone watch a webinar.’‘You are building up towards this sales pitch and at the same time you´ve got objections that everybody else can see.’VALUABLE RESOURCEShttps://www.fixmymarketing.co.uk/The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, aInstagramFacebookLinkedIn

In this episode, Joel, and Andy discuss why even if you are already very good at what you do you still need to employ a coach. Usain Bolt did exactly that, despite already being the fastest man in the world. They explain why, over the years, they have employed coaches and have regularly changed them as they and their lives and business have evolved.KEY TAKEAWAYSFinding a good coach is vital for success. Most successful people employ them and continue to do so throughout their careers and life.On your entrepreneurial journey, you are sure to come across things that are new to you. The right coach has, through their clients and own experience and training, seen much more. Therefore, they have the know-how to guide you through things.Coaching helps you to recognise and address your weaknesses. The fact your coach can guide you to improve means you are less likely to feel overwhelmed. That in turn increases your chances of effectively dealing with your weaknesses.Coaches act as a sounding board, helping you to clarify whether your approach is viable. Importantly, they’re neutral, which means you can be open, direct, and honest without worrying about the consequences.Coaching is an ongoing process, but be careful about falling into the shiny object trap.BEST MOMENTS‘How many self-coached people have made it to the elite? ´‘Generally speaking, people are self-absorbed. So, you need someone to act as a fresh pair of experienced eyes.’‘Ultimately, in an entrepreneurial position, there's very few people to hold you accountable, but yourself.’‘Coaching is an ongoing process. Things change, your business, your priorities ….’VALUABLE RESOURCEShttps://www.fixmymarketing.co.uk/The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen InstagramFacebookLinkedIn

In this episode, Joel, and Andy look at the connection between mindset and marketing. How to master your thoughts and achieve your business goals. The practical hacks and strategies they share in this episode will help you to develop and nurture the growth mindset you need.Joel and Andy’s many, many years of experience have shown them that when it comes to marketing success, having the right mindset is critically important. KEY TAKEAWAYSHaving a growth mindset is critical to entrepreneurial success. Fortunately, there are many hacks you can use to achieve that mindset.We are all prone to having mindset obstacles, all of which can be overcome.Thinking about what if this doesn’t work when you set up a marketing campaign is an example of a negative mindset. Turning it on its head and thinking well what if it does means you are far more likely to engage 100% and achieve far more as a result.Don’t let fear of being criticised stop you. Fearing attracting attention means you will hold back in your marketing.Stay away from negativity.Taking care of yourself physically, emotionally, and mentally is essential. If you do not do this, developing the right mindset and sustaining it becomes far more difficult.BEST MOMENTS‘Sooner or later the man that wins is the one that thinks he can. ´‘You need to work on it (mindset) every day.’‘The only real failure is stopping.’‘Self-care is an integral part of mindset. Mental health needs physical support.’EPISODE RESOURCESDuolingo - https://www.duolingo.com/VALUABLE RESOURCEShttps://www.fixmymarketing.co.uk/The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in appInstagramFacebookLinkedIn

In this episode, Joel, and Andy talk about what inspired them to start their podcast and why they called it Stay Hungry. They discuss what Staying Hungry means and how it drives people to succeed in their business and personal lives.KEY TAKEAWAYSNot everyone is hungry enough for more growth and success. Which is OK if you are already fulfilled. But, if you want more, you must be hungry for it.Fear gets in the way of growth e.g., fear of ringing leads or recruiting new people. If you let fear rule you, you are not hungry enough.Some people aren't happy unless things are not going well. They like drama and lurch from one crisis to another.The hungriest people for success have usually come through some sort of trauma or hardship.The world does not owe you a living. That attitude will hold you back.If you are not hungry for something other than materialism you will likely struggle.Being hungry enough, and keen enough, applies to other areas of your life e.g., being hungry enough to be a good father or mother.Some people have only one goal, achieve it and stop. Or just go through the motions.When driven people retire, they often find a new purpose in helping their community.BEST MOMENTS‘How many times have you dialled the number secretly hoping that person doesn't pick up? ‘There’re quite a few pigs out there. People that just like to wallow in sh*t.’‘Money can't buy you happiness. But it can buy you freedom and relieve stress.’VALUABLE RESOURCEShttps://www.fixmymarketing.co.uk/The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.Andy RaoAndy sInstagramFacebookLinkedIn

Today, Joel, and Andy battle through their colds to talk through the 7.5 things most businesses get wrong when using Facebook to grow their brand and sell more. Whether you are spending a lot of time on Facebook and seeing little return, or are just getting started with the platform this episode is perfect for you.KEY TAKEAWAYSDon't fall into the trap of only using the free stuff on Facebook.Do the analysis and be clear about what you get out of what you do on the platform. It's the only way to identify what works.You have to engage, you can't just keep saying buy my shit. People just turn off if that is all you do.Posting consistently smooths out the sales peaks and troughs, which is good for cash flow. Don´t try Facebook once then just give up.Make full use of the data, you can learn a huge amount about what works and what makes your customers tick.Show people what’s in it for them. Tell them clearly how you can help.BEST MOMENTS‘Do one or two platforms well rather than trying to have a presence everywhere. ´‘Go where the money is.’‘Look at your data’EPISODE RESOURCESSend an email to [email protected] to get your copy of The 7.5 Things Most Businesses Get Wrong With Their Facebook booklet.VALUABLE RESOURCEShttps://www.fixmymarketing.co.uk/The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.Andy RaoInstagramFacebookLinkedIn

In this episode, Joel sits down with Laurie Burrows who helps people to launch, grow and scale courses and membership sites. Something Laurie does herself, which has enabled her to regularly enjoy 100k months.Laurie explains how Covid, getting pregnant, and losing two beloved members of her family pushed her to get super smart about creating effective content. She explains why sharing your story is so effective. Doing so in a way that resonates with others. Including practical tips and strategies, anyone can apply when creating content for marketing and building their brand.KEY TAKEAWAYSStarting your own business can give you freedom. But when it is time to scale you need a team. Trying to do it all yourself doesn't work.Often, adversity forces you to make the changes that end up driving your business forwards.Be authentic, you don't want to end up sounding like a watered-down version of those that inspire you.Keep up with what is happening in your customer's life and adapt your content accordingly.Don’t worry about making mistakes, it shows vulnerability and demonstrates that you are real. Both of which help you to attract and retain clients.Post daily, you have to stay visible.Share evidence of your experience in your stories.Shouting about your results from the rooftops is not unprofessional. You are not boasting you are celebrating.BEST MOMENTS‘People absorb content in different ways. ´‘In business, when you have adversity, it forces you to make different decisions.’‘True relationships are built on empathy. They (your clients) empathise with their situation, and they empathise with yours.’EPISODE RESOURCESInstagram - https://www.instagram.com/_laurieburrows/VALUABLE RESOURCEShttps://www.fixmymarketing.co.uk/The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the worldInstagramFacebookLinkedIn

In this episode, Andy walks you through chapter 1 of their best-selling book How to Create Marketing That Sells Even in the New Economy. Providing some additional insights into how to sell regardless of the economic climate. He shares a straightforward 5 step process you can use to uncover what your customers want and show them you have that to offer, at the right price.KEY TAKEAWAYSStop throwing a lot of shit at the wall and seeing what sticks. It's A waste of time and money.If you don´t know your customer, you will never see sales soar.This is not about who you might be able to sell to, it is about who is most likely to buy from you. Who will be the easiest for your business to sell to?You must build a full understanding of why people buy your product. This enables you to identify which type of person buys from you, then, understand what makes them tick.Don´t skim over understanding your target customers in great depth. A man with two children lives in a completely different world from a single woman living in a city apartment.BEST MOMENTS‘Knowing exactly who your customer is, is a fantastic starting point. ´‘Very few products on earth are meant for everyone.’‘Without knowing the situation someone lives in. How can you possibly know how to communicate with them?’VALUABLE RESOURCEShttps://www.fixmymarketing.co.uk/The Codebreaker Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised thInstagramFacebookLinkedIn

In this episode, Joel, and Andy get back together again to discuss positioning yourself for success. They explain how to stand out from the competition in a way that attracts attention, holds that attention, and translates it into sales. KEY TAKEAWAYSRegardless of what service or product you offer, you will have competition. So, you will have to stand out to succeed.Marketing success involves putting your head above the parapet.Standing out feels uncomfortable, but don´t let your fear put you off.Get comfortable with the fact that some people won´t like you. Don´t be inauthentic.Challenging accepted truths gets attention. But there is a right and a wrong way to do this.Hang around with the right people.Being divisive attracts attention, but it must be done right. How is discussed in the podcast.BEST MOMENTS‘Standing up for success is putting your head above the parapet. ´‘Being abrasive for abrasiveness sake is different from being divisive.’‘You can be so busy serving your customers that you forget to serve yourself.’VALUABLE RESOURCEShttps://www.fixmymarketing.co.uk/The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today.Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketingInstagramFacebookLinkedIn

In this episode, Andy explains why where your attention goes your energy flows and how you can tap into this fact to achieve your goals. He shares five top tips you can use to focus your attention and energy on the things that make the biggest difference. The things that propel you, your family, and your business forwards.KEY TAKEAWAYSSo much can go right or wrong if you do not manage your energy properly.You have the same amount of energy every day. Whether you use it effectively is up to you.Proactively pay more attention to the good things in your life, don´t waste it by focusing on the shit things.Don´t waste energy on mundane tasks. Delegate or outsource them.Know your goals. Be very, very specific about them and break them into bite-sized chunks.Own your morning. Where your energy goes, first thing, dictates what you achieve during the day.Block out time in your diary for family, as well as for non-negotiable and important tasks.BEST MOMENTS‘There´s nothing woo here, no chanting naked in the forest…we are talking about tried and tested stuff.’‘Know your goals. Most business owners go around in circles because they don´t know where they are going.’‘What good is bitching about Richie Sunak going to do. It ain't going to move you forwards.’‘I just spent equal amounts of time working on my thinking, as much as working on my marketing. ´VALUABLE RESOURCEShttps://www.fixmymarketing.co.uk/The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum,InstagramFacebookLinkedIn

In this episode, Joel, and Andy share their top marketing and mindset tips, for 2023. Tips, techniques, and strategies you can use to give yourself an edge. They cover investing in yourself in different ways to set yourself up for success, mindset, branding, reaching your audience, keeping them engaged, making sales and much more.KEY TAKEAWAYSThe most successful people set themselves long-term goals.You can’t succeed if you are stuck in the micro. A to-do list is not a goal-setting tool. It’s just a to-do list. You need a long-term goal, the steps you need to take, and when by.If you don´t nurture your email list, it will die. You need good titles, regular emails, and offers that your subscribers actually want.Get 8 hours of sleep each night and exercise and/or walk 10,000 steps.Social platforms come and go so do algorithms, but the principles of marketing never do. Use them for whatever you do.If your branding is high quality, you will attract more quality clients.Use the fundamentals of design in your branding.Do whatever it takes, within your values.BEST MOMENTS‘Have a clear 12-month goal, broken down into 90-day actionable game plans. ´‘So, if you’re not prepared to send an email of interested in value to your database, at least once a fortnight, don't bother or get asked.’‘Remember market, message, media.’ EPISODE RESOURCESGet a ticket for the next available Stay Hungry Live Event - https://tickets.stayhungrylive.com/Why We Sleep by Matthew Walker / https://www.amazon.co.uk/Why-We-Sleep-Science-Dreams-ebook/dp/B06Y649387/  VALUABLE RESOURCEShttps://www.fixmymarketing.co.uk/The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.uk  If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/  ABOUT THE HOSTS Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.  Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved forInstagramFacebookLinkedIn

In this episode, Joel, and Andy discuss why understanding when to say no and not being afraid to say it is essential for long-term success. They explain why following the instinct to be everyone´s friend and say yes is a sure-fire way to fail.Joel and Andy explain how to work out which of the things you were saying yes to last year you should be saying no to this year. KEY TAKEAWAYSSociety programs us to be nice and say yes.Nobody wins when you say yes to things you should be saying no to.Be clear on your values and goals and say no to anything that does not fit in with them.Periodically review your values and goals. It reminds you of them and helps you to realign things when needed.If you do say yes, make sure you do it. Successful people are reliable. You cannot afford to be flaky.If you want to achieve your health goals, you will have to say no to most food treats.If it’s not a hell yes, it´s a fu*k no. If you are not 100% sure about doing something saying no is usually the wisest choice.The more you say no, the easier it becomes. BEST MOMENTS‘If you're in the middle trying to please everyone by saying yes, all the time, you just will never ever achieve any degree of that success. ´‘Time is precious.’‘To be selfless you´ve got to be selfish… if you are not looking after yourself first, you’re not in a position to look after anyone else.’‘The more you grow, the more you’ll say no.’  VALUABLE RESOURCEShttps://www.fixmymarketing.co.uk/The Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.uk  If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ EPISODE RESOURCESWill it Make the Boat Go Faster? By Harriet Beveridge - https://www.amazon.co.uk/Will-Make-Boat-Faster-Olympic-winning/dp/1848769660  ABOUT THE HOSTS Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.  Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEInstagramFacebookLinkedIn

In this episode, Joel, and Andy sit down to discuss how to identify where you are going to get the biggest bang for your buck. How to work out which social media platforms and email marketing approaches are going to be the most cost-effective.They discuss use cases for TikTok, LinkedIn, Facebook, Telegram, Amazon Ads, direct mailing, podcasts, Clubhouse, Discord, and many more ways to catch the eye of your potential customers and convert them. As well as talking through how to spot the next big platform. Remember recessions generate change, so major platforms will emerge soon.KEY TAKEAWAYSSending emails to a nurtured list still works like crazy.If your website is not capturing people´data, you are leaving money on the table.When you post on social media only a tiny majority of your followers see it.It is still possible to grow amazingly quickly and do so organically. Where you can do this is shared in the podcast.Recessions, pandemics and times of crisis create change, particularly online, so new platforms will emerge over the next few years.Facebook ads are still extremely powerful.You need to know when to leave a platform.The meta space has huge potential.Persistence and consistent posting or ads are what generate sales.BEST MOMENTS‘Email in terms of nurturing is still fucking awesome. ´‘Serious business owners are playing. They're identifying which platform has the opportunity, looking for patterns it follows that have made other platforms successful in the past.’‘Don’t post a video once a month. And expect tick tock to revolutionise you.’VALUABLE RESOURCEShttps://fixmymarketing.co.ukThe Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s workInstagramFacebookLinkedIn

In this episode, Joel, and Andy tell you a bit about their leading digital ads agency – Codebreak. They explain how they deliver campaigns that convert into sales that cover the cost of running them so that they generate both short and long-term growth.They talk through what can be achieved using digital ads and what types of businesses they work for. As well as explaining how to spot and avoid the terrible agencies.KEY TAKEAWAYSIf you are a hungry business owner needing more leads – Joel and Andy´s team are who you need.Learning to do digital ads yourself takes hundreds of hours and numerous failed campaigns. It makes financial sense to pay someone who knows what they are doing to create campaigns for you.When you find an agency that will take every £5 you pay them and turn it into £20 why wouldn't you hire them?Digital ads generate faster and more targeted results.Never work with an agency that avoids producing hard numbers e.g., won’t produce a figure for allowable cost per lead.Don´t waste money by not following up on the leads marketing generates.It is vital to hire an agency that is continuously training. How digital marketing works is in a constant state of flux, you must keep up.BEST MOMENTS‘Digital ads are the best thing since sliced bread and I do like bread. ´‘Consistency is important … ad platforms don´t like it when you turn your ads on and off all the time.’‘Their sales team was a bottleneck in their business. So, not all the inquiries got serviced. Which is a more common problem than most business owners realise.’EPISODE RESOURCESStay Hungry Live - https://tickets.stayhungrylive.com/Fix My Marketing - fixmymarketing.co.ukVALUABLE RESOURCESThe Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   InstagramFacebookLinkedIn