In this episode, Joel speaks to Nick Feeney about avoiding the mid-life crash. Nick is the co-founder and COO of two coaching companies – This Guy Is on Fire and This Girl Is on Fire. He is an Internationally Accredited Life Coach and Mentor, who has helped hundreds of clients to avoid going through a destructive mid-life crisis.They discuss why so many people experience a crisis when they realise how finite life is and that they are not leading a fulfilling life. Nick explains why that happens so often, why so many of us make disastrous decisions at that point, and, most importantly of all, how to avoid doing that. He shares simple strategies anyone can use to transform their lives in an incredibly positive way.KEY TAKEAWAYSSociety asks us to decide at a young age what we want to do and with. At a point in life when you know extraordinarily little.Often, once people achieve their version of success, they are left feeling empty and unfulfilled.Stop adding to your list of things you must do to stay well. You are adding to your stress levels. There is a balance which Nick explains in detail.If you want to stop losing your temper, you cannot afford to wake up already feeling stressed out.Rest is essential.The good things you do consistently are what produce the best results.Letting your life become too cluttered, makes everything far more difficult than it needs to be.BEST MOMENTS'We just get to a point where we think oh my god, what is next? I've done all these things.…. But they feel so empty.'‘I've had nearly 200 hours of coaching and therapy on my own personal journey, I've invested nearly £60,000 on coaches and mentors and my own training.’‘You either invest your time or your money.’‘I can give them the empathy not because I read it in the book, but because I lived it but so.’EPISODE RESOURCESInstagram - https://www.instagram.com/thisguyisonfire/Nick´s Instagram – https://www.instagram.com/lordfeeney/?hl=enWebsite - https://thisguyisonfire.com/VALUABLE RESOURCESThe Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTSInstagramFacebookLinkedIn

In this episode, Joel speaks to Ashlee Livingstone who is a leadership coach and a true believer in developing authentic relationships and connections with people in business. She is also a chief engagement officer, podcast host and hypnotist. Ashlee talks about her EDGE team approach. How genuinely engaging with others and showing gratitude enables you to make strong connections with your teams, customers, and community. Sharing several practical ways to do this.She also explains how hypnotherapy released her from being stuck, enabling her to move forward in her personal and work life.KEY TAKEAWAYSEDGE stands for Engagement, Development, Gratitude and Experiences. All of these enable you to build strong relationships with your teams, customers, and communities.Hypnotherapy sounds a bit woo-woo, but it really works. Ashlee explains why and shares her experience.You must physically do things that show your gratitude.When you have the right outlook (mindset) it is far easier to be successful. Being grateful is a big part of this.Be grateful for your clients and show them that you appreciate them.Showing gratitude helps to create loyalty.Understand what your team finds to be rewarding.Graciously accept compliments.Making others feel good makes you feel good.Resentment is hugely negative. If you let it take root it sucks the joy out and turns everything into a grind.Give gratitude with no strings attached.BEST MOMENTS‘I'm on a mission to share my story and help inspire people to go a little bit further with their gratitude and help them to build connections. ´‘It (hypnotism) is a really amazing form of guided meditation.’‘If you're grateful to people, generally people are grateful back to you.’VALUABLE RESOURCESThe Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/EPISODE RESOURCESEmail - [email protected] with Edge Podcast - https://podcasts.apple.com/ca/podcast/teams-with-edge/id1561586353Website – https://www.ourforte.ca/Instagram – https://www.InstagramFacebookLinkedIn

In this episode, Joel, and Andy talk about the fact that looks can be deceiving, especially in business. If you are not careful, you can let this deception lead to your thinking that you are not as good as your competitors. Self-doubt can creep in and overwhelm you. During the episode, Joel and Andy explain how to stop this from happening and banish it quickly if it does start to become an issue. KEY TAKEAWAYS People put up a front all the time. Particularly in business.Do not let looks deceive you and make you feel that you are in some way inferior.You don´t have to know everything to be just as good or better than your competitor. Your ninja skill of finding stuff out fast bridges any gap.If you are in a meeting, make a promise to get back to someone with something actually do so. That cements a relationship faster than anything.Remember, to an extent, everyone is winging it.If you are having self-doubt because you have not prepared enough, do the work to fill that gap.Act like you deserve to be there, but still be willing to learn.  BEST MOMENTS‘We have so many bloody examples of this because like it's rife that basically looks can be deceiving in business and it's superficial. ´‘Find out that person's first name in whatever environment you're in, and then use it a lot.’‘it's about positioning yourself for success. Some people position themselves for arrogance. When it becomes an ego thing you've got a problem.’ EPISODE RESOURCESThe 4 Hour by Tim Ferris - https://www.amazon.co.uk/4-Hour-Body-uncommon-incredible-superhuman/dp/B006PHM3IO/  VALUABLE RESOURCESThe Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.uk  If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.  After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/  ABOUT THE HOSTS Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have been featured in Design Week, The Drum, and Social Media Today.InstagramFacebookLinkedIn

In this episode, Joel, and Andy discuss why as a business owner, entrepreneur, or leader you want to be seen as a lighthouse rather than as a mountain climber. They explain what both terms mean and why the most successful people are lighthouses that shine a light which draws people to them, including customers.KEY TAKEAWAYSLeaders who take the mountain climber approach struggle and scratch their way upwards. Often, with others clinging to them as they try to make progress.As a lighthouse, you stand atop of the cliff, which gives you a great view and enables others to see your light shining from afar.An awful lot of people are brought up to always say yes, even when they should be saying no. They also tend to severely undervalue themselves and not charge enough.Sometimes the low-cost high-volume business model works. But the high-cost, high-profit model is far easier.First impressions matter. Very much how people perceive you becomes the reality of the working relationship they have with you. What you project matters.When you spend money on your business you need to treat it as an investment.Don't feel guilty about charging a high fee. You have worked hard to become good enough for people to want to pay top dollar for you. Instead, be proud.Never get lazy and let your standards slip. You are only as good as the last piece of work you did for that customer.BEST MOMENTS‘If you're competing on price or not even consciously competing on price, you'll find you're doing loads of work, but it's all for scrappy little bits. ´‘That whole like, positioning thing and being the lighthouse thing isn't just about how you price yourself. It's also how you behave, the decisions you make.’‘You can't move forward by looking backwards. And so okay, that's what happens, then, where are you now? And where do you want to get to?’VALUABLE RESOURCESThe Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed CodebInstagramFacebookLinkedIn

In this episode, Joel sits down to talk to Emily Pyke who is one of the founders of the performance underwear brand - Bare Thrills. Underwear that is designed to stay comfortable and in place during workouts and other highly physical activities. They discuss how Emily went from working for the government to becoming an entrepreneur. The ups and downs of launching a new sportswear brand. Including sourcing suppliers and the struggles of being a start-up and much more. Including advice on how other start-ups can avoid stumbles. KEY TAKEAWAYS Thinking about things a little differently leads to brilliant ideas.Working with a business partner that has different skills from you creates a formidable team.Bare Thrills is self-funded, so they started by using free or virtually free marketing methods. Some of which Emily shares in the podcast.Feedback from your target customers is essential when you are developing a product.Having a mentor is a huge advantage when you are just getting started. BEST MOMENTS‘the question that really sparked it all was why do we put so much thought into the fit, feel and function of our activewear … yet our underwear is often an afterthought? ´‘I like to reach out to people. That's one thing, which doesn't cost you much. So, I started a LinkedIn account, and reached out to a lot of editors.’‘With a mentor, you're essentially paying to learn from somebody else's mistakes, so you don't have to make them too. That is a game changer.’  VALUABLE RESOURCESThe Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.uk  If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.  After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ EPISODE RESOURCESWebsite - https://barethrills.com/TikTok - https://www.tiktok.com/@barethrills_underwearInstagram - https://www.instagram.com/barethrills_underwear/ Help a Reporter Out - https://www.helpareporter.com/about/ ABOUT THE GUESTLike many good things in life, Bare Thrills was born out of a crisis. In this case, it was an underwear crisis. We are Emily and Liz and we created Bare Thrills out of the sheer frustration of not having the right underwear to workout in. As an active couple, health and fitness are a cornerstone of our lives, and we understand that what that looks like is different for everybody. For us, we love to go for bush walks and runs with our Australian kelpie, MInstagramFacebookLinkedIn

In this episode, Joel sits down with the performance specialist Dean Link to talk about re-thinking imposter syndrome. Dean has spent most of his career helping elite athletes to rewire their brains. Before moving into a leadership role working with coaches, sports scientists and administrators helping them to create an environment people could thrive in. He is now applying that knowledge to the business world.They discuss why imposter syndrome is actually a quite natural way to feel. But it is a feeling which can easily overwhelm us. In the episode, Dean explains how you can stop that from happening and harness it in a way that helps you to learn. To turn yourself into a more flexible person who can adapt and thrive regardless of what life throws at you.KEY TAKEAWAYSIf you feel that you need to be right all the time you will always feel like an imposter. Nobody can know everything.It is good to be reminded that there are gaps in your knowledge, but you must not let the feeling of imposter syndrome overwhelm and stop you.Creating an environment in which employees can thrive enables them to perform and improves staff retention.Human beings love certainty and being in control. But that is not how the world works. When you accept that you can thrive.You can´t stop yourself from caring what people think, but you can control how much emotion, energy, and importance you attach to it.You can turn imposter syndrome on its head and turn it into something positive.BEST MOMENTS‘My job really is being a great investigator to understand what the problem is and then try and figure out the best way to support them. ´‘I often say if you've got impostor syndrome, that's great. Let's harness it. If people say I don't have it, I'm like, 'There's a red flag.’‘It isn´t the feelings and thoughts that cause us the suffering. It's what we do with the feelings and thoughts that causes us pain.’'Impostor syndrome can either go two ways. It's something that we can either thrive with, or we can suffer with it. And it's a choice.’EPISODE RESOURCESThe Courage to be Disliked by Ichiro - https://www.amazon.co.uk/Courage-Be-Disliked-yourself-happiness/dp/176063073X/Instagram - https://www.instagram.com/deanleakcoach/Website: https://www.accelerateco.com/resourcesEmail: [email protected] RESOURCESThe Codebreaker Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreaker discovery call. After all, getting lots of 'lInstagramFacebookLinkedIn

In this episode, Joel speaks to Scott Colby about doing something physical that takes you outside your comfort zone to achieve breakthroughs in your life. Scott is an adventure guide who lives in Tennessee. He explains how doing something special and challenging has helped the people he works with to break away from toxic relationships, get fitter, lose weight, change careers, and get promoted at work.KEY TAKEAWAYSAdventures that take you outside your comfort zone are a fantastic way to give yourself a break, reset and spark your creativity.Having an adventure makes you think differently.This kind of activity takes you past your fears. To overcome the habit of letting thinking of the worst-case scenario from holding you back.People do not realise that they are stressed while living within their comfort zone.Lots of entrepreneurs are slaves to their businesses. They need to change things but fear the conversations they need to have to do so.Be proactive about your health. Don’t only do something once you have got ill.BEST MOMENTS‘When we stay comfortable, we hinder self from growing personally. ´‘Do what you fear, and your fear disappears.’‘People want to be reactive, right? We are like oh…., I had a heart attack now I'll eat better and take care of myself.’VALUABLE RESOURCESThe Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/EPISODE RESOURCESWebsite to book trips: https://www.gratitudehikes.com/Facebook: https://www.facebook.com/theabsexpert/Access to gratitude worksheets and other resources: www.gratitudetoolkit.com/Tim Ferris How to Address Your Fears - https://www.entrepreneur.com/leadership/tim-ferrisss-7-step-checklist-for-overcoming-fear/286123ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.  Having previously helInstagramFacebookLinkedIn

In this episode, Joel, and Andy talk about the importance of purpose. They discuss the role that their, sometimes lofty, ideals and goals have played in propelling them forwards and achieving success. Explaining how you can define your own purpose and learn to use it to succeed too. Knowing what your purpose is ensures that you focus on what really matters to you. As a result, you save time and energy. KEY TAKEAWAYS Everyone has their own purpose and their own compelling reason for striving to achieve something.Usually working to help others to become successful or happier, benefits you greatly.Believing that your purpose is to help others can be incredibly powerful.Periodically, you need to stop and ask yourself why you are doing what you are doing.It is not a good idea for your sole purpose to be making more money. During the episode, Joel and Andy explain why.To be able to achieve your purpose in your work life you need to be working with a team that shares your values.Don´t let strangers on social media into your head and pull you down. They will distract you from fulfilling your purpose.You only have so much emotional and mental energy, be careful not to squander it. BEST MOMENTS‘So much in life and in business is about purpose to what you´re doing and why.’‘You can derive so much happiness from other people’s success.’‘If your sole purpose is to make money, the problem is when you make it, you just want to make more of it.’  VALUABLE RESOURCESThe Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.uk  If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.  After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/  ABOUT THE HOSTS Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. InstagramFacebookLinkedIn

In this episode, Joel sits down with Nora Sudduth from Hello Audio to discuss the power of using audio in marketing. In particular, using private podcasts. These enable you to engage with your audience on a far more personal level than public podcasts. Using them you can deliver courses, take listeners on a journey and tailor future content to better appeal to them and fit in with their needs. KEY TAKEAWAYSPrivate podcasts, which are gated, are incredibly powerful.You can record evergreen sequences once and deliver them for years, for example, 30-day challenges.Drip-feeding podcast sequences keep people coming back for more.You can see who is listening to you and which episodes are popular. Then, tailor future content to better fit in with your audience's needs. Delivering courses in podcast format can increase engagement by 400%.Audio is one of the most effective ways to communicate and reach a much bigger audience and pool of potential customers and talent.It is much easier to create audio content than it is written or video content.With audio, you are just having a conversation, which makes it easy to form a connection with your listener.Audio content costs very little to produce.BEST MOMENTS‘There’s a difference between a public podcast and a private podcast. ´‘Audio is just magical; it fits into those little pockets of time e.g., walking the dog or doing the dishes.’‘Audio always wins, audio is always more intimate.’VALUABLE RESOURCESThe Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action-takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/EPISODE RESOURCESEmail: [email protected] THE GUESTNora Sudduth, Co-founder of Hello Audio is a leading marketing & conversion strategist who has helped businesses sell over $500M of products & services online. She’s also designed several courses, coaching and certification programs that have generated millions more.Nora has over 20 years of experience working with start-ups to Fortune 500 companies and everything in between. From market positioning and messaging, to offers and sales strategies, she’s consulted on thousands of marketing campaigns to help businesses have authentic, compelling conversations with their clients.ABOUT THE HOSTSInstagramFacebookLinkedIn

In this episode, Joel sits down to talk to Natalie Potts who is a business growth strategist and mentor. She helps people to transform their lives and grow their businesses.She and Joel discuss Natalie´s approach to doing this and why she does things a little differently. As well as discussing how anyone can improve their mindset, and relationships and become resilient enough to get through the tough times and achieve success. KEY TAKEAWAYS There is no one size fits all coaching strategy. The approach has to be flexible enough to adapt to what each person needs.The performance mindset starts with understanding how your mind works. Self-awareness is crucial.There is no point in being self-aware if you do not do anything about the things you are noticing about yourself.It is the difficult moments that make us more resilient. They teach us how hard we can push.Learn to globally listen. Making people feel that you have heard them builds incredibly strong relationships.Life isn´t black and white – it´s grey. There´s so much we can learn from that. Trying to understand the other point of view teaches you so much.Anyone can take things to the next level.Having a strong vision of what you want and why you are doing something is incredibly powerful.Staying physically fit makes a positive difference to your business. It boosts energy levels and builds resilience. BEST MOMENTS‘Real coaching comes in its purest form and its transformational state when you really slow things down and create the space for people just to think. ´‘If you look after your people, then magic happens.’‘You can't manage yourself all the time. It's sometimes knowing how to get back on track.’  VALUABLE RESOURCESThe Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.uk  If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.  After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ EPISODE RESOURCESEmail: [email protected] Building a Storybrand by Donald Miller - https://www.amazon.co.uk/s?k=storybrand+donald+miller&crid=R9QMJ0VMVRO7  ABOUT THE GUESTNatalie is a passionate business coach who helps career and confidence coaches to become fearless and create successful 5-figure businesses.  She shows them how to achieve their biggest goals and potential. Enabling them to break through limiting belInstagramFacebookLinkedIn

In this episode, Joel, and Andy talk about success. Why it looks different for everyone and why some people never stop setting themselves new goals and striving to grow and succeed. They discuss why success for them is not all about earning more money. Then, explain how they ensure that they are clear on what their purpose and goals are. As well as how to stop wasting energy on things that do not help you along the path to success.KEY TAKEAWAYSUnderstand what success looks like for you and pursue that, not what society traditionally tells you success is.Think of goals as steps.Break them down into daily, weekly, and quarterly tasks and milestones.Setting up 90-day action plans is especially effective.Don´t waste energy worrying about things you can´t change or influence. Tagging a reward onto a goal is an effective way to incentivise yourself.Sometimes the journey itself is the reward.Focus on attaining the things that help you to achieve more, rather than on buying material goods just for the sake of it.BEST MOMENTS‘If your only goal is to earn more money … I don’t ‘think you will ever be contented. ´‘Worrying doesn’t solve anything … acknowledge you are worried, then, ask - is there anything I can do to solve it? if there isn´t focus that energy on something more positive.’‘the more joy you can find in the basics, the better life becomes.’VALUABLE RESOURCESThe Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/EPISODE RESOURCESHow to Get Rich by Felix Dennis - https://www.amazon.co.uk/How-to-Get-Rich/dp/B08FDZPVWZ/Happy Sexy Millionaire by Vagabond - https://www.amazon.co.uk/Happy-Sexy-Millionaire-Notebook-Paperback/dp/B09K236LHN/ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the worInstagramFacebookLinkedIn

In this episode, Joel sits down with Carla Reeves who is a coach and mentor that helps hyper achievers who want to build a business without negatively impacting their personal lives. She helps them to find and maintain balance. Carla explains how her own experience led to her pursuing this passion.During the podcast, she shares valuable strategies and tips that anyone can use to help them to live a bold, authentic life that is aligned with their values. Something that automatically leads to success in both their personal and business lives. She explains how to be the entrepreneur of your own life (life-preneurship), which includes learning to use the skills that make you successful at work to achieve success in your personal life. KEY TAKEAWAYSOften, friction within relationships goes hand in hand with success. But it does not need to be this way. In the podcast, Carla explains how to avoid this situation.Many people keep bumping up against the same barriers in life, repeating the same mistakes.Most people have a survival model they developed in crisis, which is OK. But it is not healthy to keep using that model when you are not in crisis.Everyone has habits. How you treat people, use money, what you eat etc. That´s not always bad. But as life changes your habits also need to change.Journalling enables you to be honest about what you think and feel. The more you write freely the easier it is to also be your true self in life.Journalling empties the trash. It gets rid of the noise, which builds up in your head.Writing down what you want to achieve from a conversation, meeting or activity is incredibly powerful.Putting your thoughts down on paper slows you down enough to see what is really important.Play, adventure and relaxation all create fuel to help you to work better, so make time for them.Before you do something, ask yourself – Does this align with the life I want to create? Doing this acts as a filter which keeps your personal life aligned with your values and you on track.When you get your thinking, your behaviour and your actions all working in the same direction with your values, amazing things start to happen. BEST MOMENTS‘I had become a master of making everything look good on the outside. But I didn´t know how to take care of the inside. ´‘The first piece of work I do with people is to uncover what I call their survival model.’‘The secret to confidence is kind of realising that nobody has it. Everybody´s brain is trying to protect them.’ EPISODE RESOURCESWebsite: https://carlareeves.com/Carla´s podcast Differently: https://podcasts.apple.com/us/podcast/differently/id1546761001 VALUABLE RESOURCESThe Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.uk  If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' oInstagramFacebookLinkedIn

In this episode, Joel sits down to talk with Cordelia Kate who describes herself as a “rebellious business” coach. She helps people who don't want to follow the standard 9 to 5 path to start their own successful online businesses. Doing so in a sustainable way that keeps them moving forwards forevermore.She and Joel discuss how to start a business that grows fast, becomes profitable and is sustainable. They talk through launching products quickly, learning about your audience, tapping into your network, and leveraging social media.KEY TAKEAWAYSEntrepreneurial rebels have the courage and tenacity to really be themselves.Striving to fit in zaps your energy, and makes you miserable, which means it drags you down and holds you back.Take action. You only gain clarity about who you are, your products and your audience by taking action.Start selling quickly, test things. Once you know what the market wants, build your end product.Being yourself includes choosing clients that are happy with who you are and the way you work.Sell a one-to-one service first. Use what you learn from doing that to build a course, or other type of product.Organic marketing can take you further than you think. Cordelia shares examples of how to leverage it.Get systems in place that nurture people fast.BEST MOMENTS‘You don't need to stand out, you just need to be yourself. It is scary and an act of rebellion because you´re going against everything you were taught. ´‘Put stuff out to the market to test it to see if anyone around you is interested in what you have to offer.’‘Advertise on Eventbrite.’EPISODE RESOURCESWebsite: https://join.rebelliousbusiness.com/clubFacebook: https://m.facebook.com/groups/rebellious.business.networkEvents: https://www.facebook.com/events/httpszoomusmeetingregisteruzioceipqtksdo2bjqj2llyg4x6aodbhxg/the-rebellious-business-network/784211898652731/VALUABLE RESOURCESThe Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTSInstagramFacebookLinkedIn

In this episode, Joel speaks to Captain Hoff about the role getting your business model right plays in growth. He is a venture capitalist and author who co-founded the global start-up accelerator – Founder space.Captain Hoff shares several strategies that any company can use to provide so much value for their customers that they are compelled to come back and buy repeatedly. KEY TAKEAWAYSMost entrepreneurs do not think too deeply about what business model they are going to use.When you get a customer, never let them go. Lock them in and keep them buying from you.There are several ways to lock customers which are discussed in the podcast.Amazon Prime is a notable example of how to lock customers in.Reviews create value for everyone.Create a value moat around your business.Continually look at your business and ask what can we do better? Technology means you can always improve things. BEST MOMENTS‘Getting your business model right is really critical. ´‘Give your customers even more value for sticking with you, value they can't get elsewhere.’‘Don´t build products or services, build an ecosystem.’VALUABLE RESOURCESThe Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ EPISODE RESOURCESWebsite: https://www.foundersspace.com/Founders Space Podcast: https://www.foundersspace.com/podcast/LinkedIn: https://www.linkedin.com/in/foundersspaceBooks by Steven S. Hoffman: https://www.amazon.co.uk/Steven-S-Hoffman/e/B077TF4Q16?ref=sr_ntt_srch_lnk_1&qid=1662408982&sr=8-1 ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and SociInstagramFacebookLinkedIn

In this episode, Joel, and Andy talk about how starting their day right has transformed their lives. They share the details of their morning routines and explain how you can put together one that will work for you.Joel and Andy also have an in-depth discussion about finding ways to express yourself without offending others. Providing some suggestions about how to keep up with the pace of change in this area of our lives. KEY TAKEAWAYSOwning your morning sets you up for a successful day. It is not about getting up at 5 am.The ideal morning routine is not the same for everyone.People who follow a routine for a couple of hours in the morning often achieve more than others do during an entire day.Virtually all titans of industry exercise early in the day. They also tend to meditate.Breathwork is incredible for peace of mind and clarity.Starting your day right is about growth.BEST MOMENTS‘How you start your day determines everything. ´‘They (titans) all have an element of mindset or spiritualism or meditation about them.’‘Things are never going to come to you unless you believe they will.’‘To be offended is a choice, but so is being offensive.’ VALUABLE RESOURCESThe Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had somethingInstagramFacebookLinkedIn

In this episode, Joel, and Andy talk about how LinkedIn has changed…and not for the better. KEY TAKEAWAYSThe LinkedIn algorithm is favouring clickbait and virtue signalling, right now.Pictures of fit people without their tops on or wearing tight shorts also have more reach.It is hard to cut through all of the noise right now, to the point where people are deciding their energies are better used elsewhere. Your best organic tactic on LinkedIn, at the moment, is to employ a VA to old DM people in a very authentic way.Now is a good time to look again at old-school methods like direct mail or business cards. BEST MOMENTS‘Is LinkedIn a loud, bloody awful place to be at the moment? ´‘It´s not a sex thing.’‘Just because you are B2B don’t feel the pressure to post on LinkedIn, ten times a week.’VALUABLE RESOURCESThe Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.uk If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ EPISODE RESOURCESLiving with the Monks by Jesse Itzler - https://www.amazon.co.uk/Living-Monks-Turning-Happiness-Gratitude/dp/147899343X/ ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reach. CInstagramFacebookLinkedIn

In this episode, Joel sits down to talk with Shari Teigman who is a creative strategist who helps the non-average Joes and Janes of the world unleash their inner Maverick and figure out what the hell they are doing in life and business.Joel and Shari cover so much ground in this episode. From the mindset required to be successful with your marketing, to what it takes to become the true you and utilise that for business success. KEY TAKEAWAYSIt's OK for some people not to like you.For creativity to flow, you need to push yourself outside of your comfort zone.Growing fast is scary. Don't let it overwhelm you. Instead, equip yourself with the tools and skills you need to manage that change.Just being yourself is a fantastic way to boost your presence. Shari explains how to do that.If you are not yourself, customers know and won´t trust you or buy.Not being yourself is exhausting, when you stop doing that you have extra capacity to do more and thrive.When market conditions are tough, don´t panic and throw everything at the wall, instead be laser-focused on what you want and put your energy into that.Stay open-minded, and be prepared to listen to everyone's point of view.It does not matter how many mentors you have; the driving force of your business is you.Give yourself time to recharge. BEST MOMENTS‘To make a success of your marketing you have to be mentally prepared for it. ´‘Save that energy and use it as a sniper rather than a machine gun.’‘When you get your marketing persona right, your position is respected.’ VALUABLE RESOURCESThe Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ EPISODE [email protected]: https://www.facebook.com/shariteigman1Instagram: https://www.instagram.com/shariteigman/?hl=en ABOUT THE GUESTHey, I’m Shari, your friendly creative strategist + performance mentor.Simply stated, I am the strategic playdate for brilliant people who are ready to move from the grey to the multi-colored in their life and work.My edge is about finding your edge.It’s where creativity + mindset meets maverick movement.(and I mean real motion, a kinetic kaleidoscope, in fact)InstagramFacebookLinkedIn

In this episode, Joel is joined by Liam O’Neill the ‘Prove it Guy’, who coaches his clients to create better content via up-to-date social media channels and tools. Liam and Joel talk all about how to make better content as well as their personal ethos behind entrepreneurship. KEY TAKEAWAYSLiam has always wanted to help people, before coaching clients in content he worked with people on their mental health and mindset.Liam’s client base is coaches, he believes by helping coaches get their message out there, he is also indirectly helping their clients too.Practice makes perfect! If you become obsessive about what you do, then you become unbeatable.In a business context, it’s important to be aware of the risks but you shouldn’t be focused on them, you need to visualise the positives and what you want to achieve.Being an entrepreneur can be uncomfortable, but you must be uncomfortable to grow. You can choose to be comfortable and stuck or choose to get out of your comfort zone and reach for something you dream of doing.You don’t need to be anyone else in your content, you just need to be authentically you. Authenticity is the key to unlocking your social media potential.Encourage your clients to attract likeminded people, it makes them feel connected to you and build likability and trust.The importance of engaging content can’t be underestimated, this should be your core focus when creating anything for your audience. BEST MOMENTS“If you give me the time, I can prove to you that you can be superhuman as well”“My goal is to prove to people and teach people they can be who they want in life”“I want people to feel when I speak not just hear it”“You can have fake security in something you hate or fake security in something you love” VALUABLE RESOURCESThe Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.  After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ EPISODE RESOURCESEmail - [email protected] : https://uk.linkedin.com/in/robaustinsales ABOUT THE GUEST Liam O’NeillLiam turns self-recorded videos into hyper engaging Reels content with done-for-you editing delivered each month. He is also a speaker, including TED talks, mindset coach as well as a magician! ABOUT THE HOSTSInstagramFacebookLinkedIn

In this episode, Rob Austin, from SME Skills, and Joel have an in-depth chat about the sales function of a business. They tackle sales stereotypes and how to ask powerful, authentic questions in your sales process. They discuss why every business needs a sales process, why you are not the main character in your prospects' story and why getting a "no" is still a result. As well as how to take the fear out of picking up the phone. They also explain how to trick Jordan Belfort into buying his own pen and much more besides… KEY TAKEAWAYSMost people think about the act of making a sale negatively.Marketing does not have that stigma. There is no point in marketing if you don't follow through and make sales.To sell effectively you must get your mindset right. How to do that is discussed in the episode.You must 100% understand what you are doing. That is only possible through practice. Don't wing it.When selling, give people options that will genuinely get them to where they want or need to be.You must care and genuinely want to deliver for the prospective client.Realness is essential, people know when you are not being genuine and react badly when you try to deceive them.BEST MOMENTS‘For some reason, sales have this stigma. ´‘I think business owners with sales and marketing are terrified of rejection.’‘Take the time and really build the rapport.’VALUABLE RESOURCESThe Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ EPISODE RESOURCESEmail - [email protected] : https://uk.linkedin.com/in/robaustinsales ABOUT THE GUESTRob was born in Scotland but spent most of his life living in Spain enabling him to speak fluent Spanish. He then moved back to the UK, to the beautiful English Riviera in Torbay 15 years ago.Having spent over 12 years in corporate hospitality in some of the finest hotels in Torbay, he eventually wanted out of the industry so he could better utilise his skills. This led him to a sales position in Exeter working for massive clients securing opportunities for them, enabling growth and expansion. His success within many different industries led to his building his own business, where he could pass his skills on to his clients, enabliInstagramFacebookLinkedIn

In this episode, Joel sits down to speak with Ryan Proctor. Ryan shares his background as a coffee master before his big breakthrough came with Jamieson's Whisky to move full-time into videography. Joel and Ryan, both film lovers, reference many films as they discuss the power of video with a particular discussion about the best Rocky film. Ryan shares insights into the type of business owners he meets. Usually two types; the ones who want to be the hero of the story and the ones who want their customers to be the hero. KEY TAKEAWAYSTikTok´s popularity demonstrates just how well people respond to videos.The pandemic forced people to appear on screen, so people are no longer self-conscious about appearing in videos.There is a sense of fun that you don’t get with Instagram.If you provide entertainment, your following will grow super-fast.Build a following and authority using fun, then slowly drip in the business stuff.Your business is not all about you. Your content must be client focused and give them what they need.Social media should be used to start conversations. Only when people reach your funnel can you start to sell to them.Money is a by-product of success. Helping people must be your priority. When it is, success follows. BEST MOMENTS‘Reels are your best chance of growing organically and getting engagement. ´‘Instagram is putting its focus towards being a more video dominant platform.’‘Using video as a tool for storytelling has been the most impactful thing.’ VALUABLE RESOURCESThe Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ EPISODE RESOURCESEmail - [email protected] - https://www.instagram.com/ryanproctorproductions/Facebook - https://www.facebook.com/ryanproctorproductions/ ABOUT THE GUESTThrough his company, Proctor Productions and collaborating with Martin Irvine Photography, Ryan helps fitness businesses grow their online presence through video content creation.   Ryan has worked with some of the best FitPros in the business to generate content for them. An expert in utilising video to create value for your audience, Ryan has a deep understanding of the power of content to position and grow a business. ABOUT THE HOSTSJoeInstagramFacebookLinkedIn

In this episode, Joel, and Andy talk about why journaling is important and how they have benefited from doing it themselves. They share how it has helped them in their personal and work lives to gain insight into what matters, focus, get more done and de-stress. All things anyone can benefit from too, simply by giving journaling a go. KEY TAKEAWAYSJournaling might not work for everyone. But it is 100% worth giving it a go.Journaling is a fantastic way to cut through the noise. To identify what you need to do and stay on track when doing it.Look for and acknowledge your wins. Find three wins every day and write them down.Do your journaling early in the day. Take ownership of your morning.Make sure that you note down how you are feeling. That will help you to keep what happened during the day in context.If your primary goal is to earn more money, you will never be satisfied or happy.BEST MOMENTS‘Nothing woo woo here, we don’t do woo woo. ´‘Until I journal, if I am honest, I didn’t know what my priorities were.’‘Forcing yourself to sit down and write, forces you to think.’VALUABLE RESOURCESThe Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.uk EPISODE RESOURCESEat That Frog by Brian Tracy - https://www.amazon.co.uk/Eat-That-Frog-Important-Things/dp/1444765426/Break Point by Ollie Ollerton - https://www.amazon.co.uk/Break-Point-Dares-Hosts-Incredible/dp/1788703006/Happy Sexy Millionaire by Steven Bartlett - https://www.amazon.co.uk/Happy-Sexy-Millionaire-Unexpected-Fulfilment/dp/B08666P6FK/Mind Journal Pro - https://www.mindjournals.com/products/mindjournal-proIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all overInstagramFacebookLinkedIn

In this episode, Joel, and Andy sit down to discuss why the UK government’s advice to businesses to cut back on marketing and use that money to offer customers lower prices is bonkers. To the point where doing that could result in that company going under.They share 5 major problems with that approach. Then, explain what you can do instead. KEY TAKEAWAYSMarketing is an investment, not simply a cost.The people being squeezed by the cost-of-living crisis will not be the ones buying from the brands that spend a lot on marketing.It is estimated that about a third of businesses that went under during the last recession had cut their marketing.Stopping marketing dead turns your flow of customers off. It is better to retarget what you spend.Marketing is partly about creating a desire for your brand or product. When you don't do it, that desire evaporates.Marketing is about protecting your brand as well as about promotion. BEST MOMENTS‘I don’t think anyone can give me an example of where short-termism has worked. ´‘There is a naivety there in terms of whoever´s come up with this campaign.’‘Price is only a part of the conversation.’VALUABLE RESOURCESThe Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked InstagramFacebookLinkedIn

In this episode, Joel sits down with Ben Knight who is the founder of The Trade Tribe, which simplifies and systemises trading to the point where even an extremely busy entrepreneur can find to do it successfully. Ben explains how he got started in business, going from being 50k in debt to owning his dream home and car. As well as explaining why and how he founded The Trade Tribe, before sharing examples of the experience his coaching clients have. Finding success by following his approach which is ideal for busy business owners because once set up, it typically takes 5 minutes a day to maintain. KEY TAKEAWAYSIt is possible to trade successfully, by setting things up so that you spend as little as 5 mins a day doing it.There is no need to settle for being the cog in the machine we are taught to be, from primary school.Your money does not go on holiday, get sick or need sleep. You can have it working for you 24/7 earning you more.Money does improve things. Having enough gives you choices. For example, you can offload all the things you don't like doing.Investing in yourself includes spending money on things that make your life easier e.g., getting a cleaner.Invest enough money to keep you interested. Most people won't pay enough attention to an investment if it is only £200.Never invest more than you cannot afford to lose.Tap into the power of compounding, by reinvesting most of what you make. Much of the fear is generated by the media.Ben provides his clients with a checklist. Enabling them to quickly assess the suitability of a company for investment.Get a coach or mentor and learn from other people's mistakesAs a business owner, you have assets you can leverage. BEST MOMENTS‘Your money will work harder for you than any human ever could.’‘With five to ten grand I think you will see the sort of returns that would make a difference in life which is worth it.’‘Either way, you pay.’ EPISODE RESOURCES Instagram - @joelstone13 and @andyrao72 to find out how to sign up for their Facebook ad webinar VALUABLE RESOURCESThe Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.uk EPISODE RESOURCESEmail: [email protected] ABOUT THE GUESTIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-calInstagramFacebookLinkedIn

It’s the 200th episode of the Stay Hungry Podcast, join Joel and Andy as they celebrate this achievement by talking all about the importance of vision! They explore why they have focused on marketing as a topic on the podcast, and discuss a range of topics including the role having a vision plays in guiding you in both your business and personal life; including the sacrifices and challenges this can pose.  KEY TAKEAWAYS Having a vision is separate to a goal. It’s not about the destination but about the journey.Start your day with intent and write your non-negotiables; what do you want to get out of that day? People go round in circles because they have no vision to guide them.If you’re clear on your vision, then you can be clear about the things you shouldn’t and won’t be doing.If you start your business and you aren’t well connected, then traditional networking is a great way to get started and learn how to communicate and make connections in your industryNo one likes feeling 'discomfort' and this is why people and businesses can give up too easily. You have to learn and have the bravery to push past this point of difficulty. You don’t learn your biggest lessons from your wins, they come from your losses. It’s ok to get it wrong and fail, what's important is what you take from it to grow and build success.  When looking to take on your first recruit, ask yourself two questions, what do you hate doing and what will make the ‘ship go faster’? That will tell you what position to hire for first. Never have more than two call to actions on your websites; it dilutes your message and confuses people. The hot pen technique is to simply imagine where you would ideally want to be in life in three years time, set a timer for 15 minutes and put that down on pen and paper. The only rule is the pen can’t leave the piece of paper! Helping people is a good thing to do but you have to take a step back sometimes and analyse if it is the right thing to do, for them, for you and for your family and business too. Covid and lockdowns allowed many people to re-evaluate their situations, Joel and Andy weren’t immune to this. It made them realise everything they had and what mattered to them and their families the most. BEST MOMENTS “Your vision can’t be right if it’s forcing you to do so much that you dislike” “As a business owner, your personal vision and your business vision need to knit together” “All forms of networking are always going to be important, but you’ve got to be selective with all of them” “I used to have a real fear of failure and I taught myself there’s no such thing”  EPISODE RESOURCES Instagram - @joelstone13 and @andyrao72 to find out how to sign up for their Facebook ad webinar VALUABLE RESOURCESThe Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookInstagramFacebookLinkedIn

In this episode, Joel, and Andy talk about what their non-negotiables are and why they are so important to them. The difference that sticking to them makes to how they feel and perform.They share some marketing non-negotiables you could set. Providing you with the insight you need to focus your attention on the right platforms and tasks. KEY TAKEAWAYS Without non-negotiables you are letting external forces determine your day.With non-negotiables you are in firm control.Having non-negotiables for each area of your business is highly effective.Spend a specific hour of your day doing nothing else but marketing.Post something effective on social media every day.Reach out to a certain number of people each day. Have a specific goal in mind when you do.Reading your emails before completing your non-negotiables is usually not a good idea.Set daily, weekly, and monthly non-negotiables.Be realistic about how many non-negotiables you can set. You can only do so much.Getting started early is a good way to get stuff done. The morning is a good window for non-negotiables.Build breathers into your day to relax, feed your mind and support your body. BEST MOMENTS‘I think it is very good to start the day with some movement. ´‘Email is one of the biggest killers, if not the biggest, killer of productivity.’‘In terms of non-negotiables, there is no right or wrong. It is what works for you.’ EPISODE RESOURCES Instagram - @joelstone13 and @andyrao72 to find out how to sign up for their Facebook ad webinar VALUABLE RESOURCESThe Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.uk  If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.  After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/  ABOUT THE HOSTS Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Andy RaoInstagramFacebookLinkedIn

In this episode, Joel, and Andy explain what Top Gun can teach us about marketing. It may seem like a bit of a stretch, but once you have listened to the episode you will see that a film about an elite training centre for US Navy pilots is indeed a font of knowledge for any business owner. KEY TAKEAWAYS You are never going to succeed on your own. You can only do so much.It is no good putting all of your eggs into one marketing basket.Don´t go too broad. Focus in on the person that will actually buy from you.Be careful that your default mindset is not negative.Get comfortable with the idea that some things are going to be hard.Sometimes going back to things that worked in the past is a good idea. BEST MOMENTS‘With marketing, you cannot rely on one component alone. ´‘You need to be laser-targeted.’ EPISODE RESOURCESInstagram - @joelstone13 and @andyrao72 to find out how to sign up for their Facebook ad webinar. VALUABLE RESOURCESThe Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.  After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTS Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the industries they work in, and the different types of customers they need to reacInstagramFacebookLinkedIn

In this episode, Joel speaks to one of his coaches, Liam Walsh. He helps fitness coaches to focus on what they need to do to maximise their income. Enabling them to earn well without having to burn themselves out. Liam explains what setting up two businesses taught him and how he applied those lessons to what he is doing now. He explains why you must not be afraid to speak up if something does not feel right, ask questions and be willing to push through tough times. As well as how having a plan and executing it consistently enabled him to go from zero clients to earning 13.5K a month, in under 5 months. KEY TAKEAWAYS Everyone tends to jump from one thing to another, wasting energy by not following through.Be clear about what you want from your business. How it will benefit you and your family.When you start a business with someone be clear about what each of you wants from it and set boundaries.If you are in business and you think something is not right, speak up sooner rather than later. When you don´t everyone wastes lots of time and energy.Never be afraid to reinvest in yourself to get time back by outsourcing everything that you can. BEST MOMENTS‘Having a plan laid out…stops them going off on too many tangents and ultimately procrastinating. ´‘I hate losing. But it´s OK to lose provided you learn from it.’‘You´ve gotta lean into your discomfort, big-time.’‘Everything in your business can be passed on (outsourced).’VALUABLE RESOURCESThe Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.  After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTS Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have featured in Design Week, The Drum, and Social Media Today. Andy RaoAndy studied Psychology at university, whInstagramFacebookLinkedIn

In this episode, Joel speaks to Jean-Pierre De Villiers about how you can have the right mindset for success. Jean-Pierre explains how he went from living in poverty in South Africa to living like a rock star, in the UK, by the age of 23. A dream lifestyle that did not make him happy. A realisation that set him on the journey that has led to him becoming an inspirational life coach, author, and public speaker. He and Joel discuss the role self-confidence, physical activity, appreciating what you have now,  and being true to your values have in creating the type of success that makes you truly happy. If you don´t want to continue to be one of the 78% of people who don´t like what they do for a living, listen to this episode, take action, and transform your life. KEY TAKEAWAYS If your success is not in alignment with what matters to you, you are not likely to be happy.Create a life that is in alignment with your values.To get what you really want from life you need self-confidence. Without it, you won´t take risks.Self-confidence is a learnable skill.Playing is safe and settling, just makes you miserable. You owe it to yourself to go after what you really want.Physical activity energises you.Put yourself in an environment of improving yourself every single day.Enjoying and appreciating what you have now will vastly improve your happiness.Happiness is not a destination, it´s an experience.There are five easy things you can do to improve your happiness. Jean-Pierre shares them, in the podcast.Manage your energy to be inspiring.Don´t hide your true self. The more you are yourself the more things align in your life. BEST MOMENTS‘I love learning why we do what we do, how we can tap into our full potential, thrive under pressure, and sustain performing at our best. ´‘When you do physical activity, it makes you feel amazing.’‘We can create a life where actually we are in alignment with our values.’‘Happiness is created by discipline. Not the other way around.’  VALUABLE RESOURCESThe Codebreak Club: https://www.facebook.com/groups/codebreakclub/about/Stay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.uk  If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ EPISODE RESOURCESSelf Confidence by Jean-Pierre De Villers - https://www.amazon.co.uk/Self-Confidence-Jean-Pierre-Villiers-ebook/dp/B09ZHPNDRGThe Monk That Sold His Ferrari by Robin Sharma - InstagramFacebookLinkedIn

In this episode, Joel, and Andy ask and answer the question – TikTok marketing yes, or no?  With 13 million TikTok users in the UK, the eyeballs are there. But to benefit you have to be realistic and take the right approach. During the podcast, Joel and Andy explain what you need to do to crack the TikTok marketing code. KEY TAKEAWAYS Regular TikTok users spend an average of 41 minutes a day on the platform.TikTok is in its infancy, so it is still easy to get exposure organically.If you are going to use TikTok, right now is the time to start. Why is explained in the podcast.To gain traction you will need to publish 3 or 4 videos a day.The cost of lead generation via TikTok is currently low.Don´t be put off if not many in your industry are doing it. Recognise it as an opportunity.The TikTok platform facilitates very deep targeting.You will be surprised by the range of people that can be reached by TikTok.There is no way the Chinese state is going to let TikTok fail. It is here to stay. BEST MOMENTS‘The number of TikTok users in the UK tops thirteen million, so the eyeballs are there. ´‘If you are going to have a proper go at any social media channel, the opportunity is bigger with TikTok, right now.’‘Ultimately, TikTok is not going away and … at the moment because the advertising costs are comparatively low.’VALUABLE RESOURCESStay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.ukIf you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.  After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTS Joel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019. Having previously helped brands including GlaxoSmithKline, Diageo, Beta Tools, and Channel 4, Joel’s work has been seen all over the world. He takes pride in applying techniques normally reserved for huge corporations to SMEs throughout the UK. Case studies of Joel’s work have been featured in Design Week, The Drum, and Social Media Today. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to putInstagramFacebookLinkedIn

In this episode, Joel, and Andy discuss why, right now, everyone is referring to virtually anything that does not fit in with their worldview and narrative as being toxic. They talk about how this over-sensitivity has come about, and the damage it can do to you and others.They then share ways to stop yourself from getting sucked into looking at everything in that jaded way. Explaining how to keep things in balance. To see the world as it really is, yet still be ready to handle genuinely toxic situations and people, in a healthy way. KEY TAKEAWAYSThe word toxic means something that is extremely harmful or unpleasant, in a pervasive or insidious way. That is not how the word is being used now.When someone disagrees with us, their views are not automatically toxic.Thinking everything is toxic, closes your mind. Not being ready to listen to others is bad for business.When you think everything is toxic you become hyper-sensitive and scared to put your head above the parapet e.g., use social media to grow your business.You can't always avoid exposing yourself to toxicity, especially in business.Be ready to handle toxic situations you can't avoid in a healthy way.Choose when and how you put your head above the parapet.Take responsibility, if someone is upsetting you, challenge them or stay away from them.If life feels like a grind, seek out the people that lift you up.Look after yourself physically and mentally. It helps to make you more resilient. BEST MOMENTS‘My sensitivity to the situation was hindering me.’‘If you are feeling like everything is toxic. No. 1 have a look at what you are surrounding yourself with.’‘For business owners, it is not always possible to avoid what is deemed toxicity.’ VALUABLE RESOURCESStay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.uk If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ EPISODE RESOURCESCan´t Hurt Me by David Goggins - https://www.amazon.co.uk/Cant-Hurt-Me-Master-Your/dp/B07KKMM4JX/ABOUT THE HOSTSJoel StoneJoel Stone is a marketer and disciple of business strategy. After seeing the impact of the 2008 recession, he decided to take control and leave employment to set up in business for himself. He quickly built an award-winning design agency, partnering with Andy on numerous projects until they formed Codebreak in 2019.   Having previously helped branInstagramFacebookLinkedIn

In this episode, Joel sits down with Martin Irvine the owner and director of Martin Irvine Productions. They discuss the role images play in marketing and how to create ones that have an impact. Images that get noticed, are memorable and convert. Something Martin has been doing for the coaches and fitness leaders that make up the majority of his clients.They discuss how businesses can still thrive in recession conditions by marketing hard, understanding their customers and being authentic. As well as talking about what it takes to be successful without becoming overwhelmed by your work life. KEY TAKEAWAYSSome of the most successful businesses in the world have developed out of a recession.Businesses that scaled during CoVid filled the void and are still thriving.First impressions are important. Today, that means getting your social media right.Knowing your market is essential. It’s not enough to replicate what others are doing.The content you put out must be authentic, including your images.When you get your content and images right you get better quality leads.Outsourcing your image creation and marketing frees you up to generate far more income.Do you wash your own car? Or do you pay someone to do it? It makes sense to take the same approach with your business.Bring people who are better than you into your business. Every successful person has people behind the scenes helping them.Test campaigns out long enough to know whether they work. People give up far too quickly.People know the difference between professional images and amateur ones, you can use that to your advantage. BEST MOMENTS‘When the market is down, those that market hardest position themselves as the first choice for when the market comes back. ´‘Be authentic.’‘I will take more from a challenge than I will allow a challenge to take from me.’ VALUABLE RESOURCESStay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.uk If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ EPISODE RESOURCESFacebook: https://business.facebook.com/MartinIrvinePhotography/Website: https://martinirvinephotography.com/ ABOUT THE HOSTSJoel StoneJoel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with designInstagramFacebookLinkedIn

In this episode, Joel, and Andy speak to Catherine Bell who is a bestselling author, and a teacher at one of the world’s top business schools, Queen´s University. She specialises in creating healthy corporate cultures. Catherine shares some of the key lessons she has learned, after decades of helping companies of all sizes and many types to transform their culture. During the episode, she takes Joel and the listeners through an exercise that improves awareness and positivity. Catherine also touches on the role enneagram testing can play in helping leaders to understand themselves better and the impact they are having on the culture of their businesses. KEY TAKEAWAYS Take time out every single day to practice mindfulness and root yourself in calmness.The most self-aware leaders are the most powerful.Our company cultures are built on our relationships with others. How you behave has a huge impact.Mindfulness is immensely powerful for leaders.The vast majority of us are disengaged. We are sleepwalking through our days.Pause every day to think about your focus and vision.Many businesses focus on their bottom line rather than on solving their business problems while benefiting their customers and others.Understand who you have to be to get to where you want to go.Take notice of what everyone on your team is doing and comment regularly on the positive things they are doing.Doing small positive things regularly throughout the day adds up to high levels of positive change.If you want to help others, you have to help yourself first.Leaders can suck the energy out or inject it into a room very quickly. BEST MOMENTS‘The majority of people are disengaged. ´‘People support what they create.’‘Greatness is a series of small acts….’‘If we are going to solve the problems that are facing our planet, we have to ask – how much is enough.’ EPISODE RESOURCESThe Awakened Company by Catherine R Bell - https://www.amazon.co.uk/Awakened-Company-Catherine-R-Bell/dp/1897238797/Website: https://awakenedcompany.comYouTube: https://www.youtube.com/c/AwakenedCompany/featured  VALUABLE RESOURCESStay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.uk If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.  After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ ABOUT THE HOSTSJoel StoneJoel started his working life as a graphics designer. Pretty quickly he got bittenInstagramFacebookLinkedIn

In this podcast, Joel sits down to talk with Joe DeMaria, CLO at Academy Builders Inc, and founder of Teach to Scale. He explains how he went from selling sweets at school (and getting caught doing it) to becoming a serial entrepreneur. One who has also had great success at transforming several languishing businesses.He explains why so many firms never break through the $1.2 to $2 million mark and what can be done to stop that from happening. Joe also explains, in detail, how to sell more of the products or services that provide you with the highest profit margin and annually add more profitable products to what you have to offer. KEY TAKEAWAYSSuccessful entrepreneurs provide a solution for what are usually very common problems.Too many people build businesses around what we are good at rather than around what customers want and need.Leveraging time only takes you so far. You cannot progress without strategic intent. Don´t neglect market research. Use the data within your company to make informed decisions.Choose the right business method.Offer structure has a massive impact on cash flow and, therefore, success.Focus on selling your highest margin activities.Add a halo tier to your offer. Joe explains why and how.The foundations of your business are critical.Any business can scale by adding new product lines, every year. BEST MOMENTS‘A lot of entrepreneurship is about being responsive, not about being creative. ´‘The problems the best companies in the world solve are the ones that are around us every day.’‘Market research needs to be a part of everything we touch.’‘Every business should have product lines, not products.’ VALUABLE RESOURCESmailto:[email protected]://www.linkedin.com/in/rob-tyson-3a26a68/http://www.mining-international.orghttps://twitter.com/MiningConsulthttps://www.facebook.com/MiningInternational.orghttps://www.youtube.com/channel/UC69dGPS29lmakv-D7LWJg_Q?guided_help_flow=3 ABOUT THE GUESTJoe got his start in the Internet space back in 2011. At the time, he was — in his own words — "broke, dumb, and successful at failing in business over and over again."And then... a shift in mindset would occur.After discovering and absorbing himself in the world of online marketing, he developed a burning desire to join the Genius Network. Years of study, trial & error, and business development would occur before he finally found himself part of the group and network. But this was only the beginning. Something "crazy" happened. After several unsuccessful attempts at developing an online course, a moment of brilliance would help Joe discover a new way to create and teach online courses that actually inspired action in people.This idea became "Dynamic Ascension Training", an 80/20 teaching system that focuses on breaking down even the most complicated skill sets into simple digestible training programs.Since its introduction, Joe has become one of the most sought-after course creation consultants on the planet -- having worked to create dozInstagramFacebookLinkedIn

This episode features Pierre Cassuto the Global Chief Growth Officer for Humanz. A company that makes influencer marketing safer and more effective for business owners, traders, and creators. Pierre reveals what sex and lies have got to do with influencer marketing. In the process, talking about one of the biggest issues the industry has. He also provides a solution for that problem. One that any company can use to ensure that only ever employ genuine influencers. People who have reach, the trust of their audience and will deliver a significant sales uplift. KEY TAKEAWAYS There are a lot of bandits operating in the field of influencer marketing. It is not enough for an influencer to have lots of followers, likes, and comments. All of this can be falsified.It is possible to work out who the fake influencers are and avoid them. Pierre explains how during the episode.You need to understand whether the influencer is being followed by people that fit in with your aims and are doing so for the right reason.Accessing the right influencers (creators) in a space, provides a valuable insight into the minds of your target customers.The best influencers are creators. They will tailor your message and deliver it in an impactful way.Create real relationships with your influencers. It is a two-way street.Finding an influencer who would use your product or service even if they were not paid to promote it, is pure gold.Network to connect with creators and influencers. BEST MOMENTS‘Influencer marketing is a convergence of the creative world and the media world. ´‘20% of all social media accounts are fake.’‘Understand who your potential influencers are.’‘Creators are today´s disruptive entrepreneurs.’VALUABLE RESOURCESStay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.uk EPISODE RESOURCESWebsite: https://www.humanz.com/welcome-to-the-humanz-influencer-marketing-academy/ABOUT THE GUESTPierre Cassuto is the global Chief Commercial Officer of Humanz, an AI-powered platform that makes influencer marketing accessible, rewarding, and transparent for marketers and creators. By offering better data, knowledge, and tools, all underpinned by science rather than opinions, the company is on a mission to improve the experience and success of running influencer campaigns for all parties involved. As the CCO for Humanz, Pierre also devotes his time and skills to the company's international expansion efforts. Pierre started his career working for Ogilvy, a renowned global creative company, in its Paris and Johannesburg offices before being headhunted by multiple media companies to assist with their digital transformation. While working for these companies, Pierre also acted as a director for Zanews, an International Emmy award-winning satirical news show. He also designed, produInstagramFacebookLinkedIn

In this episode, Joel, and Andy explain what they mean by “Stay Hungry.” They share the origins of the phrase that encapsulates their approach to business and marketing. An approach that has bought them and their clients success. KEY TAKEAWAYSStaying hungry keeps you keen, desperate to learn and maximise what you can do with your business.Once you learn the “stay hungry” philosophy you can apply it to all areas of your life.Successful people want to do more than the bare minimum.Aim to be better tomorrow than you are today. Joel and Andy share a simple technique you can use to be able to do that.Being a continuous learner is key to staying ahead of the competition.Listening to podcasts enables you to learn while you do other things.Luck is actually about seeking opportunity. You are only going to notice and recognize them if you are hungry enough to be actively looking for them. BEST MOMENTS‘If you want to be a business superstar, you've gotta want it.’‘Staying hungry isn’t just about work ethic.’‘You can easily outlearn most of your competition.’VALUABLE RESOURCESStay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.uk If you're fed up with wasting your time and money on marketing that doesn't generate inquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/EPISODE RESOURCESEat That Frog by Brian Tracy – https://www.amazon.co.uk/That-Frog-Great-Ways-Procrastinating/dp/162656941X/The 5 am Club by Robin Sharma – https://www.amazon.co.uk/5AM-Club-Morning-Elevate-Life/dp/B07JV98GB7/Happy Sexy Millionaire by Steven Bartlett - https://www.amazon.co.uk/Happy-Sexy-Millionaire-Unexpected-Fulfilment-ebook/dp/B0858YV8Z3/ ABOUT THE HOSTSJoel StoneJoel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire busInstagramFacebookLinkedIn

In this episode, Joel, and Andy speak about how doing more of what you´re good at makes your marketing efforts far more effective. Using David Beckham and several other examples to help the audience to understand how to identify what they should be focusing on. They also explain why you cannot afford to rely on organic traffic and why you should be backing your successful ads. Rather than doing what a lot of business owners do and trying to boost (fix) the ads that did not do as well. They also discuss the pros and cons of LinkedIn and Facebook ads.  KEY TAKEAWAYSIf you are good at 40% of your job. Double down on doing those things.You can and should be employing people to do the things you are not good at.Specialists always do better than generalists.Generalists are OK at everything. All areas of your business need excellence, not just OK.All business owners want to be good at everything. But nobody can do that.Don´t dilute your efforts e.g., you can´t be across all social media platforms. Focus on the two that bring in the most paying customers.Tap into the power of automation to help you to do more of what you are good at. BEST MOMENTS‘We live in a world of generalists. ´‘Put your focus in the right place, don´t let your ego decide what you work on.’‘Properly focus on those income-generating tasks.’ VALUABLE RESOURCESStay Hungry podcast seriesStay Hungry Bestselling BookMarketing coaching: www.andyandjoel.comDone-for-you marketing: www.codebreak.co.uk If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call. After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team is here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTSJoel StoneJoel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his clInstagramFacebookLinkedIn

In this episode, Joel, and Andy talk about why working hard is still essential. Very few niches enable you to work a few hours a day and make a lot of money. Often, the people who look like they are making money with relatively little work are actually working exceptionally long hours. Andy and Joel explain how you can build yourself up to a point where you can work hard without wearing yourself out and still have a decent family life. They also launch their new coaching platform and share some details with the audience. KEY TAKEAWAYS If your competitor works longer hours than you, they will beat you.Simply working smarter is not enough.There are very few niches where you can work just a few hours a day and succeed financially.Virtually nobody becomes a success overnight.Be willing to do the things that others won't.Spend most of your time on income-generating tasks.Don't take things too far. Understand the need to decompress and ensure you take the time to do it.You can't hustle 24/7.Don´t get addicted to the grind.Use exercise, hydration, and meditation to keep you productive.If you are spending 4 hours a day watching Netflix, just redirecting half of that time can make a huge difference. BEST MOMENTS‘Hard work will beat talent, every time. ´‘If you work 3 days a week but your competitor works 6, they are going to beat you.’‘When you start working for yourself, work harder… otherwise you are doing yourself a disservice. ´EPISODE RESOURCESEat That Frog by Brian Tracy - https://www.amazon.co.uk/That-Frog-Great-Ways-Procrastinating/dp/162656941X/VALUABLE RESOURCESCoaching Service – www.andyandjoel.comStay Hungry podcast seriesStay Hungry Bestselling Book If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.  After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team is here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTS Joel StoneJoel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof. Andy RaoAndy studied PsychInstagramFacebookLinkedIn

Joel welcomes Jonny Landels, owner of Next Step Nutrition to the Stay Hungry podcast.  Jonny helps people (including many business owners with nutrition & fitness coaching to get them into the best shape of their life, without fads, restrictive plans, or giving up all the food they love. Jonny’s focus is to help people improve their confidence, improve their mindset, and overall improve their lives.  He talks about how he used to vary between 'eating clean' and being miserable to eating everything in sight and still being miserable. No balance with food, no energy, and a terrible relationship with eating.  To where he is now… a successful business owner and coach, a great relationship with food and exercise. Superb energy management to the point that in his spare time he is now playing Roger in Rent on stage. Jonny brings an expertise in health and wellbeing that will resonate with any business owner.  KEY TAKEAWAYS Managing your energy is vital for business owners, eating right is a big part of this.Be mindful with everything, including how you eat.Better nutrition quickly translates into better business performance. Diets are never sustainable.You don´t need to count every calorie and prepare everything in advance to eat well.Every meal does not have to be perfect. Focus on getting enough nutrients over the week or month.Don´t beat yourself up on those occasions when things go wrong.It doesn´t matter how busy you are, you can eat healthily.Be efficient about how you prepare your foods and take exercise. Block out the time you need to take care of yourself and don´t let anything intrude on that time.Don´t fall into the good vs bad food trap and end up hitting the sabotage switch. This is discussed in the podcast. BEST MOMENTS‘You need to set healthy boundaries between your work and your routine. You need to prioritise your energy. ´‘Understand that as a compassionate human, things are going to happen that are outside your control.’‘People struggle because they´re eating for reasons outside of hunger.’ EPISODE RESOURCESPodcast: https://podcasts.apple.com/es/podcast/next-step-espresso-a-daily-shot-of-fitness/id1451178019Instagram: https://www.instagram.com/nextstepnutritionltd/Website: http://nextstepnutrition.co.uk/VALUABLE RESOURCESStay Hungry podcast seriesStay Hungry Bestselling Book If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.  After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickeInstagramFacebookLinkedIn

Andy and Joel are talking about purpose, mission, and explaining to others what you do. A good test of this… Ask your significant other what you do. If they can’t explain it in one clear sentence, chances are you haven’t explained it to them clearly. And if you can’t explain it to them, imagine how much trouble you’re having explaining it to your potential customers.  KEY TAKEAWAYS Not being clear about what you do and being able to explain it quickly and clearly, in one sentence, to others, is losing you sales.Use one sentence to explain what you do, then invite the other person to ask you some questions.When answering the question, what do I do? try reframing, ask – what do you do to help?We all tend to like to think that what we do is complicated and special. People don´t like arrogance. They like clarity and confidence, which a succinct explanation of what you have to offer them, helps to convey.Allow the person you are talking to, to be in control of the conversation. That way, you will learn more about what they want from you.The most effective brands in the world keep things simple.BEST MOMENTS‘If you can´t, explain to people what you do in one sentence, and say it with clarity and conviction – you’re losing customers. ´‘Use the partner test... go home and ask your other half – what do I do?’‘Simplify everything, to its simplest form, where it is still effective.’ EPISODE RESOURCES Codebreak Facebook Club: https://facebook.com/groups/codebreakclub/about/ Free Marketing Book: https://stayhungry.freemarketingbook.co.ukVALUABLE RESOURCESStay Hungry podcast seriesStay Hungry Bestselling Book If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.  After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTS Joel StoneJoel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of ShroInstagramFacebookLinkedIn

Andy and Joel are talking SEO…There’s no point in having a long-term SEO strategy if all of your goals are short-term. And even if your goals are long-term, if your website is shocking, making sure it can be found is probably the worst thing you can do. SEO is a vital tool for the organic growth of a business and should form part of every marketing strategy, but if you haven’t got the fundamentals right, there is no point investing in such a long-term method. KEY TAKEAWAYS Ranking on the 2nd page of Google is almost as bad as not ranking at all.SEO is useless if your website is rubbish. It won´t convert.It is not enough for your website to look good. It must work well too.To determine whether your site is good, work out whether users are doing what you want them to, while on your website e.g., give you their email address.There are five things your website needs to do, which Joel and Andy share, during the podcast.Demonstrate you understand the person´s problem or desire and that you have what they need.Include your contact details on the homepage. Joel and Andy explain why that matters and how to do it.If most people buy from you on the phone, make that number the most prominent contact detail on your website.Retargeting is essential.There is no point in ranking for a search term that nobody searches for. BEST MOMENTS‘If you are driving any traffic to your website…if the website is @#$% they are going to think you are @#$%. ´‘Our best B2B, most qualified, leads come from mobiles at weekends.’‘Identify how people communicate with your business…and include that contact detail on your website.’‘Where’s the best place to hide a dead body? …. On page two of Google.’ EPISODE RESOURCESCodebreak Facebook Club: https://facebook.com/groups/codebreakclub/about/Free Marketing Book: https://stayhungry.freemarketingbook.co.uk/ VALUABLE RESOURCESStay Hungry podcast seriesStay Hungry Bestselling Book If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.  After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTS Joel StoneJoel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industrInstagramFacebookLinkedIn

In this episode, Joel, and Andy speak about why not following up means that you are leaving a lot of money on the table. They explain how to set the scene when following up on a lead, why even if someone turns down a proposal that should never be the end of the conversation, and how to set an attractive price. As well as sharing several more tips any business owner can use to improve their follow-up and secure more custom.  KEY TAKEAWAYS How much money is being left on the table in your business? – the answer is …a lot.Don´t be British reserve stop you from chasing for an answer after you have sent a proposal to someone.If a proposal says they are going to use another supplier, ring them later to see how they are getting on. Joel explains how that will generate work for you.Pitch your best package first. If they don´t need it or can´t afford it, this opens up the opportunity to offer them a lower-cost package.Do not wait too long before getting back in touch when someone contacts you.Many firms are missing inquiries because of poor business processes. In the podcast, Joel and Andy explain how to solve that issue.Sometimes people want to buy. But life gets in the way, they get busy and contacting you just slips down their list, so be persistent.Focus on people that you can help and do a good job for. BEST MOMENTS‘Sometimes you’re sitting on money. It´s in your existing database. People who have inquired that you have not followed up with. ´‘Always offer the premium package first.’‘If you think you are bothering people, your email content is definitely wrong.’VALUABLE RESOURCESStay Hungry podcast seriesStay Hungry Bestselling Book If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.  After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTS Joel StoneJoel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom hInstagramFacebookLinkedIn

In this episode, Joel chats to Sasha Buy, founder and energetic leader of the Coaching Club. Sasha helps busy and burnt-out women to become the BEST version of themselves.  She explains what leads to burnout and how to turn things around. To be able to take care of your responsibilities, but do so without pushing yourself to breaking point, and beyond. Currently, The Coaching Club is targeted at women, but everyone can use her approach to bring harmony to their life KEY TAKEAWAYS Many people, especially women, put themselves last. Focusing on looking after the family, friends and delivering at work to the point where there is nothing left for you leads to disaster.When you are unhappy and exhausted, it has a negative impact on everyone around you.Often, the smallest changes make the biggest difference (diet, exercise, work, relationships). In the podcast, Sasha explains how to identify the best changes for you.When you make a change that makes you feel better, the ripple effect means it has a positive impact on everyone around you.Use movement to help you succeed. When we move our bodies, it helps to create positive emotions.Working without breaks is not productive.A few times a day, give yourself a few minutes to reset mentally and physically.Asking for help is not a weakness. Everyone gets their wins in different ways.Positivity comes from within.It takes a lot of effort to be selfless and put yourself last. Channel that discipline to form new habits that enable you to be healthier and happier.Think about what will happen in 5 years if you carry on putting yourself under too much pressure. Then, use that to drive yourself to change.BEST MOMENTS‘It is important to make yourself a priority. ´‘What is the thing we can focus on first to move the needle. It is just habit stacking.’‘We start with you, that drop in the water, the ripple then affects everyone and everything around you.’VALUABLE RESOURCESStay Hungry podcast seriesStay Hungry Bestselling Book If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.  After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTS Joel StoneJoel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing theInstagramFacebookLinkedIn

In this episode, Joel, and Andy explain why great salespeople understand that selling is all about listening to someone´s problems and desires. Then, providing solutions. Something very few people do. So, those entrepreneurs that do take the time, sell when others fail to do so. Joel and Andy provide guidance on how to listen properly, research your audience and use the right language in your copy. KEY TAKEAWAYS Problem-solving is a powerful selling tool. Selling is serving.Figure out the problem you solve. Point out the problem. Show how you solve it with proof.Never present people with too many choices. It only confuses.Don´t babble on about all of the features. Instead, focus on the one or two that solve that person´s problem.If you realize that you genuinely cannot help someone, say so and do it quickly.You´ve got two ears and one mouth, use them in that ratio.Learn about copywriting and keep practicing to improve.Use short sentences to make your copy easy to digest.If possible, you want to be sending emails to your list at least once a week.You are not bugging someone if you are providing real value.Things change, which means your copy has to be constantly reviewed and updated.When you are 85, 90% happy with your copy just get it out there.Get a fresh perspective before publishing your copy. BEST MOMENTS‘Bad copy can do more harm than good.’‘Put yourself in your potential customer´s shoes.’‘The more you give the more you get. Provide value.’‘In terms of copywriting if you´re aiming for perfect, you are going to be sorely disappointed.’Ogilvy on Advertising - https://www.amazon.co.uk/Ogilvy-Advertising-David/dp/1853756156/Dan S Kennedy´s books - https://www.amazon.co.uk/Dan-S-Kennedy/e/B000AP7EBSVALUABLE RESOURCESStay Hungry podcast seriesStay Hungry Bestselling Book If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.  After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTS Joel StoneJoel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hosInstagramFacebookLinkedIn

In this episode, Joel, and Andy walk you through what you need to do to improve both the quantity and quality of your inbound leads. As well as how to keep things organised so that no opportunity slips through your fingers. The 3 simple techniques they share can be used by any type of entrepreneur. KEY TAKEAWAYS Keep collecting leads. Your pipeline or funnel needs to always be full.You never know what is going to happen, how things may change. So having leads on tap is invaluable.Your leads must be of good quality. In the podcast, they explain, the difference between a good lead and a worthless one.Understand your niche and what is important to the people you serve.Be laser-focused with your advertising. The scattergun approach is a waste of time and money.Organic marketing is not free, it costs time, and it is harder to target the right demographic.Use lookalike audiences to better understand what works.Regularly, audit and update your database.Asking for a phone number is a good way to find out who is genuinely interested in what you have to offer.Be prepared to spend money on testing and proper research to understand your consumers and where they hang out. BEST MOMENTS‘Get the biggest bang for your buck. Know that the money you are spending is attracting the people most likely to buy. ´‘Nail your niche.’‘If you want campaigns that are going to serve you well for the long-term, then you're better off going a bit slower at the beginning.’ EPISODE RESOURCESFree Marketing Book and access to new Facebook group - http://freemarketingbook.co.uk VALUABLE RESOURCESStay Hungry podcast seriesStay Hungry Bestselling Book If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.  After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTS Joel StoneJoel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and undeInstagramFacebookLinkedIn

In this episode, Joel speaks with Rob Moore about scaling your business to seven figures, as both Joel and Rob have already done. They discuss how business owners and entrepreneurs can set themselves up to be ready to benefit from, rather than suffer, from rapid or drastic changes. Rob explains why when CoVid struck he briefly bought into the panic, started to firefight, and lost momentum. How he recognised this, recovered the situation, and ended up growing far fast than he had before the pandemic. KEY TAKEAWAYS You need to be ready, at all times. To have the skills and people in place to be able to manage any change. Rob shares some examples in the podcast.It is possible for regulators, customers, or the market to make decisions that change your business overnight e.g., CoVid.Every challenging downside has an upside. Recognise both but focus on the upside.Stay on vision, stay on mission. Be yourself no matter what. (quote)Be clear on your role. Learn to transcend criticism and negativity.You have to let go to grow. Hire people to do admin etc, so you can focus on the things only you can do.Find mentors.Be true to yourself and learn to be happy with who you are.Focus on doing what you are good at, stop struggling to do what you are not good at, hire someone instead.Look out for opportunities in uncertain times. BEST MOMENTS‘Don´t get ready, be ready. ´‘The three Cs – Comfort, complaints, and complacency are not growth attributes. They are atrophy attributes’‘No matter what´s going on around me know who I am, know my role and manage my own emotions.’‘The more you like yourself, the less you need to be liked by others.’VALUABLE RESOURCESStay Hungry podcast seriesStay Hungry Bestselling Book If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.  After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTS Joel StoneJoel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourInstagramFacebookLinkedIn

In this episode, Joel sits down to talk with Joe Parish who is known as The Coaches’ Coach. He helps coaches to pull as much out of themselves as possible so that they can consistently be at their best.  Joe shares details of his rocky business journey and how it taught him to be clear about his why and keep all aspects of his life in harmony. He and Joel discuss why you need to change your approach as your life and those around you evolve. They talk about how they maintain harmony between the different aspects of their life, so that all of their efforts are targeted for success in both their personal and work lives. KEY TAKEAWAYS When you are thriving, people will want to collaborate with you and do well, which generates profit.Every aspect of your life needs to be focused on the trajectory you have chosen.Always be looking for ways to complement what you are doing, instead of complicating everything.Staying healthy and having good relationships provides you with the energy to perform better at work.Stay as stable and consistent as possible and be true to your valuesAs a coach people rely on you, so you need to take care of yourself so that you can always show up and be there for them.Evolve. What drove you at first, could now hold you back. Your reason why is going to change throughout life. Adjust to this so that you are not wasting energy chasing stale goals.At times you are going to lose sight of what you are doing and why. In the podcast, Joe has some simple ways to recognise that and re-energize and refocus yourself.Be aware of your emotions.Don´t try to be someone you are not.If you put yourself under too much pressure you crumble. BEST MOMENTS‘You are the brand, you are the machine, you are the asset. ´‘Resist the urge to fight, just go do some exercise, then come back to it.’‘Create synergy and harmony across body and business.’VALUABLE RESOURCESStay Hungry podcast seriesStay Hungry Bestselling Book If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.  After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTS Joel StoneJoel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted mInstagramFacebookLinkedIn

In this episode, Joel, and Andy talk about the most common mistakes people make when marketing. Issues they come across repeatedly.They explain what people do wrong and, more importantly, provide some simple fixes business owners can use to make their marketing effective. KEY TAKEAWAYSConsumers respond to visuals, so invest in professional photos, images, and videos.Even with access to great tools, someone who is not a designer is highly unlikely to produce good results.Experience matters. Someone who does marketing all day, every day is bound to have a better understanding than someone who does it a few hours a week.The world of marketing moves fast. What works today, may not tomorrow. You always have to be one step ahead.Be consistent and persevere. You will make more than if you keep trying to make a quick buck.Only post content that either educates inspires or entertains.Measure everything.Niche down to identify your customer and get good at providing what they need.Email is a vastly underused and extremely effective tool.It is more effective to upsell to an existing customer or get them to refer a friend. BEST MOMENTS‘There are plenty of people out there that are good at football. There aren´t too many David Beckhams out there. ´‘If you treat marketing as a part-time job, you´ll get part-time results.’‘Anything you do in marketing should be measurable.’VALUABLE RESOURCESStay Hungry podcast seriesStay Hungry Bestselling Book If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.  After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTS Joel StoneJoel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and understand their why. Andy started his marketing career working closely with dozens of Shropshire businesses, all of whom had something different to sell. During that time, Andy picked up the skills he uses today to tailor each marketing solution to his client´s businesses, the InstagramFacebookLinkedIn

In this episode, Joel, and Andy talk about how to use paid ads for effective lead generation. Tips any business owner can use to get the information they need to turn a potential customer´s interest into a sale. Data that can also turn existing buyers into highly valuable repeat customers. They discuss how to do lead gen ethically. As well as how to target, test, and measure to ensure that campaigns are effective. As well as sharing ways to keep the costs down and improve ROI. KEY TAKEAWAYS Lead gen is using paid ads to reach people who are interested in your product and providing you with the data you need to turn them into buyers.Paid ads are laser targeted, which saves time, effort, and money.You must put adequate tracking and data collection in place. In the podcast, Joel and Andy explain how to do that.If you want someone´s data e.g., their contact details you need to offer them something (a lead magnet).Never assume. Always test, and measure.Tap into the fact that people are now more willing to give out their phone numbers.Often, the more specific the audience is, the less the ad costs and the better it converts.Follow up on every lead and have a detailed sales process in place.Genuinely solve problems for people, so they will want to buy what you have to offer.Being banned from a social media platform is far less disastrous when you have a database of emails etc, to send promotions to. BEST MOMENTS‘Lead Gen is using paid ads to get the kind of customer data that is most likely to convert into a paying customer. ´‘Lead magnets can work really well.’‘You have to follow up and have a detailed sales process.’VALUABLE RESOURCESStay Hungry podcast seriesStay Hungry Bestselling Book If you're fed up with wasting your time and money on marketing that doesn't generate enquiries and sales - hop on a Codebreak discovery call.  After all, getting lots of 'likes' on your Facebook page ain't gonna make your boat go faster. But up-to-date marketing techniques that attract buyers and action takers instead of tyre kickers will. The Codebreak team are here to show you how or do it for you - https://www.codebreak.co.uk/discovery-call/ABOUT THE HOSTS Joel StoneJoel started his working life as a graphics designer. Pretty quickly he got bitten by the social media bug which showed him the power of marketing and set him on a new career path. In 2015, Joel co-founded Codebreak. A full-service marketing agency that has bought together media experts that specialise in providing the hospitality industry with design and promotional solutions. Branding and targeted marketing combined under one roof. Andy RaoAndy studied Psychology at university, which was his springboard into the world of marketing. He realised that to sell successfully you have to put yourself into the shoes of your customer and undersInstagramFacebookLinkedIn