Welcome to episode #459 of Six Pixels Of Separation - The Mirum Podcast. I can be old and cynical when it comes to building a personal brand. It used to be that digital media allowed all of us to present ourselves in a three-dimensional way. While that statement still stands true, we have a swath of people presenting themselves in really silly and unprofessionals ways online. Figuring out how to make a statement that is both authentic and professional can be a challenge in this Instagram world. Still, when it comes to people who really understand how to decode success, I trust Dorie Clark. Her first book, Reinventing You, was a fantastic read and she's back with Stand Out. In her latest book, Dorie tackles the super-huge challenge of how people (like you and I) can come up with breakthrough ideas that make us invaluable to the businesses that we work for. She also believes that this is the one (and potentially only) thing that will give us all the ultimate career insurance. With that, she is also a speaker and writer for Harvard Business Review and Forbes. Enjoy the conversation...   Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #459 - Host: Mitch Joel. Running time: 44:14. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with Dorie Clark. Stand Out. Reinventing You. Harvard Business Review. Forbes. Follow Dorie on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #459 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing dorie clark evolution Facebook flip the funnel forbes google harvard business review iTunes reinventing you stand out

Welcome to episode #458 of Six Pixels Of Separation - The Mirum Podcast. The title "Marketing Technologist" gets tossed around a lot these days. Most brands believe that this is an individual who can understand and implement better marketing automation solutions. I think that's short-sighted. For over a decade, I have watched Stephan Spencer become a true marketing technologist. This is someone who deeply understands how to use technology to make marketing better. Not a little better. Exponentially better. We first met in the early days of speaking at the Search Engine Strategies conferences. From there, Stephan went on to publish three seminal books on digital marketing (The Art of SEO, Google Power Search and Social eCommerce). After hearing him talk about the brand opportunities in the digital space, you will want to do two things: One, hire him (which isn't easy). Two, wonder how you can truly evolve your marketing team and think more lucidly (hint: have a notebook handy when you listen to this show). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #458 - Host: Mitch Joel. Running time: 50:09. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with Stephan Spencer. Social eCommerce The Art of SEO. Google Power Search. Follow Stephan on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #458 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing evolution Facebook flip the funnel google google power search iTunes search engine strategies social ecommerce stephan spencer the art of seo

Welcome to episode #457 of Six Pixels Of Separation - The Mirum Podcast. Joseph Jaffe is widely regarded as one of the top marketing bloggers (Jaffe Juice) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books (Life After The 30-Second Spot, Join The Conversation, Flip The Funnel and Z.E.R.O.) and his latest business venture is, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we've decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the digital marketing and advertising landscape. This is our 31st conversation (or, as I like to affectionately call it, Across The Sound 31.20). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #457 - Host: Mitch Joel. Running time: 53:30. Hello from beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with Joseph Jaffe. Jaffe Juice. Jaffe Juice TV. Life After The 30-Second Spot. Join The Conversation. Flip The Funnel. Z.E.R.O. Follow Jaffe on Twitter. Evol8tion. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #457 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing evolution Facebook flip the funnel google iTunes jaffe juice join the conversation joseph jaffe life after the 30 second spot marketing blog marketing podcast startup for brands twitter zero

Welcome to episode #456 of Six Pixels Of Separation - The Mirum Podcast. Brands are in a very difficult predicament. It's not something that is easy to write, but it's true. Competition is fierce and it's getting more complicated, because the types of channels and messages that a brand can create has become boundless (thanks, digital marketing). With this digitization of everything, consumers continue to become more connected, empowered and educated. One might think that this means brands have new and improved opportunities to make connections. According to a McKinsey and Company article published this past February titled, Brand success in an era of Digital Darwinism, this is not the case. The research suggests that brands are losing their impact in a world of "digitally jaded consumers." What's working? Good old fashioned word of mouth. Tom Asacker often sends me links to articles like this one. Just a link. They're usually worthy of a conversation, so this is it. Asacker is a branding expert (although, he prefers to think of his work as the business of belief). He is a well-respected author (The Business of Belief, Sandbox Wisdom, A Clear Eye For Branding and many more) and a friend. Enjoy the conversation...   Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #456 - Host: Mitch Joel. Running time: 47:03. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is my conversation with Tom Asacker. Brand success in an era of Digital Darwinism. The Business of Belief. Sandbox Wisdom. A Clear Eye For Branding. Follow Tom on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #456 - Host: Mitch Joel. Tags: a clear eye for branding advertising podcast audio blog blogging brand branding branding expert business book business podcast david usher digital darwinism digital marketing Facebook google iTunes marketing blog marketing podcast mckinsey mckinsey and company sandbox wisdom the business of belief tom asacker twitter

Welcome to episode #455 of Six Pixels Of Separation - The Mirum Podcast. I have always been skeptical of individuals who proclaim themselves to be futurists. I often joke that I am a presentist. How far into the future can these people see? How far do they really look? Are they ever right? Recently, I was presenting at a private corporate event outside of San Diego, and Gerd Leonhard (the well-known futurist), was speaking after me. With a pending flight home, I could do little more than small talk with Gerd, but agreed to have a discussion about how he helps companies prepare for the inevitable. He is the co-author of The Future of Music, and the author of The End of Control, Music 2.0, Friction is Fiction, and The Future of Content. Gerd if the CEO of The Futures Agency. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #455 - Host: Mitch Joel. Running time: 46:31. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with Gerd Leonhard. The Futures Agency. The Future of Music. The End of Control. Music 2.0. Friction Is Fiction. The Future of Content. Follow Gerd on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #455 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing Facebook friction is fiction futurist gerd leonhard google iTunes marketing blog marketing podcast music 20 the end of control the future of content the future of music the futures agency twitter

Welcome to episode #454 of Six Pixels Of Separation - The Mirum Podcast. Rohit Bhargava is here to help. The trend curator, founder of the Influential Marketing Group, and the bestselling author of five business books (including his latest, Non-Obvious), has a special skill when it comes to seeing trends in business, marketing and communications. His signature annual, Non-Obvious Trend Report, has been viewed more than half a million times online, and has established Rohit as one someone who is able to both curate what is important today, tag it for tomorrow and name it for the next few years. Enjoy the conversation...   Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #454 - Host: Mitch Joel. Running time: 45:38. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with Rohit Bhargava. Influential Marketing Group. Non-Obvious. Non-Obvious Trend Report. Likeonomics. Personality Not Included. Follow Rohit on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #454 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing Facebook google influential marketing group iTunes likeonomics marketing blog marketing podcast non obvious non obvious trend report personality not included rohit bhargava twitter

Welcome to episode #453 of Six Pixels Of Separation - The Mirum Podcast. I can't remember when I first heard of Nathan Sawaya, but I knew his work long before I knew the artist's name. That's what happens when you see a sculpture made of LEGO. That sculpture stopped me dead in my tracks. It was very evocative... almost disturbing. Yes, those same little bricks that get jammed into our feet at two in the morning when we're trying to get a glass of water from the kitchen. Was someone making a joke? Was this serious art? A great piece of art does this. It moves you. Emotionally. Physically. It gets you thinking. After you experience it, you can't stop thinking about it. Delving online to discover who had created this piece - and if there was any more where that one had come from - you discover Nathan Sawaya. Sawaya was a corporate attorney in New York City, until he decided to leave that life to become a full-time artist working with LEGO bricks as his medium. It's an amazing journey and a fascinating story. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #453 - Host: Mitch Joel. Running time: 42:04. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with Nathan Sawaya. The Art of the Brick. Follow Nathan on Twitter and Instagram. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #453 - Host: Mitch Joel. Tags: advertising podcast art of the brick audio blog blogging brand brick artist business book business podcast david usher digital marketing Facebook google instagram iTunes lego lego artist lego master builder marketing blog marketing podcast nathan sawaya twitter

Welcome to episode #452 of Six Pixels Of Separation - The Mirum Podcast. When a friend like C.C. Chapman tells me that I have to meet someone, I am there in a heartbeat. Prior to the introduction, I had never heard of Erica Dhawan. Erica was in the final throes of writing her first book, Get Big Things Done (which she co-authored alongside Saj-Nicole Joni). The book is based on her research, interest and business around something she calls, "connectional intelligence." A new (and better) way to communicate and network. Erica's mission is to accelerate the connectedness of employees, teams, customers and clients. In this episode, we talk about the changing workforce. We look at how businesses are going to thrive and prosper by understanding connectional intelligence. We debate the challenges in building a culture rich with productive communication, where an open flow of ideas and profitable collaboration can happen. Enjoy the conversation. Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #452 - Host: Mitch Joel. Running time: 50:41. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with Erica Dhawan. Saj-Nicole Joni Get Big Things Done. Follow Erica on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #452 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing erica dhawan Facebook get big things done google iTunes marketing blog marketing podcast say nicole joni twitter

Welcome to episode #451 of Six Pixels Of Separation - The Mirum Podcast. If ever there was a book written about what marketing "could" be, it would be The Cluetrain Manifesto. The book was published in 2000 and presented 95 theses organized around the Internet, culture, society and business (it also happens to be one of my my most loved books). Many point to this book as the genesis of social media. Many recite the infamous "markets are conversations" line from it. The truth is that many don't really understand the depth, value and insights that the book delivers. It's amazing to look at the content of this book - in 2015 - to see how much of it has come true... and how far we still have to go. It's something that two out of the four original authors have been thinking a lot about. Doc Searls and David Weinberger put together New Clues. It is 121 more theses authored for 2015. While, Rick Levine and Chris Locke opted out of taking another kick at the can, Searls and Weinberger provide much more fodder for all of us to think about. Technology has - without question - moved at an exponential pace, so it's interesting to see what these two think needs to happen next. Enjoy the conversation...  Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #451 - Host: Mitch Joel. Running time: 55:16. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with Doc Searls and David Weinberger. New Clues. The Cluetrain Manifesto. You can follow Doc Searls and David Weinberger on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #451 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business book business podcast chris locke david usher david weinberger digital marketing doc searls Facebook google iTunes marketing blog marketing podcast new clues rick levine the cluetrain manifesto twitter

Welcome to episode #450 of Six Pixels Of Separation - The Mirum Podcast. We live in amazing times. We are both at the frontier of what is coming next and also in the midst of being connected like never before. We're seeing humanity develop, evolve and leverage technology to do amazing things. There are many pessimists, but Steven Kotler is an optimist... and a fascinating one, at that. Steven Kotler is an American bestselling author, journalist, and entrepreneur. He is probably best known as the co-author (with Peter Diamandis of the X Prize fame) of Abundance and the recently released, Bold - How To Go Big, Create Wealth and Impact The World. With that, Steven has also written The Rise of Superman, A Small, Furry Prayer, West of Jesus, and The Angle Quickest for Flight. But, this conversation is really about his new book, Bold (also done with Diamandis). It's a fascinating look at why some of the world's most known billionaires are changing the world by doing something more than just making money. The book looks at their entrepreneurial spirit and attempts to decode their success, so that each of us can better understand what it takes to make it big. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #450 - Host: Mitch Joel. Running time: 57:50. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with Steven Kotler. Bold. Abundance. The Rise of Superman. A Small, Furry Prayer. West of Jesus. The Angle Quickest For Flight. Flow Genome Project. Follow Steven on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #450 - Host: Mitch Joel. Tags: a small furry prayer abundance advertising podcast audio blog blogging bold brand business book business podcast david usher digital marketing Facebook flow genome project google iTunes marketing blog marketing podcast peter diamandis steven kotler the angle quickest for flight the rise of superman twitter west of jesus x prize

Welcome to episode #449 of Six Pixels Of Separation - The Mirum Podcast. I'm a total business book nerd. You knew that already. I do my best to read everything (literally). In the past few years, I have been (somewhat) disappointed in the genre. There has not been that many releases which have blown me away (and some of my peers). That being said, when the topic of business books does come up (which is frequent), the two books that always seem to get mentioned are, Adam Grant's Give And Take (he has agreed to come on the show at some point soon) and Hooked by Nir Eyal. Eyal believes that there is sweet science in creating products and services that get a consumer "hooked." With a background in the video gaming and advertising businesses, Eyal spent a lot of time thinking about this - exact - topic, where he learned, applied (and often failed) at developing the techniques used to motivate and manipulate users. This isn't about the creepy manipulation, but much more about what Eyal calls, "healthful habits" to grow business. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #449 - Host: Mitch Joel. Running time: 44:02. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with Nir Eyal. Hooked. Nir And Far. Follow Nir on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #449 - Host: Mitch Joel. Tags: adam grant advertising podcast audio blog blogging brand business book business podcast david usher digital marketing Facebook give and take google hooked iTunes marketing blog marketing podcast nir and far nir eyal twitter

Welcome to episode #448 of Six Pixels Of Separation - The Mirum Podcast. Joseph Jaffe is widely regarded as one of the top marketing bloggers (Jaffe Juice) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books (Life After The 30-Second Spot, Join The Conversation, Flip The Funnel  Z.E.R.O.) and his latest business venture is, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we've decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the digital marketing and advertising landscape. This is our 30th conversation (or, as I like to affectionately call it, Across The Sound 30.20). In this episode, we discuss the Super Bowl of advertising. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #448 - Host: Mitch Joel. Running time: 57:45. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with Joseph Jaffe about the Super Bowl of advertising. Jaffe Juice. Jaffe Juice TV. Life After The 30-Second Spot. Join The Conversation. Flip The Funnel. Z.E.R.O. Follow Jaffe on Twitter. Evol8tion. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #448 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing evolution Facebook flip the funnel google iTunes jaffe juice join the conversation joseph jaffe life after the 30 second spot marketing blog marketing podcast startup for brands super bowl advertising twitter zero

Welcome to episode #447 of Six Pixels Of Separation - The Mirum Podcast. Saul Colt fancies himself as one of the leading word of mouth marketing professionals in the world. At the core of his work, is helping brands find, develop and nurture real brand evangelists. This isn't about making people smile, so that they talk about you on Facebook, it's about finding the right customer for a brand and ensuring that their experience lasts as long as possible. While Saul's work can sometimes be simplistically defined as a stunt, Saul looks at it from a different perspective. From Freshbooks to Zipcar... to his current role as Chief Evangelist at Xero, Saul is always thinking of ways to get consumers to care about the brands that they use. This is how he does it. Enjoy the conversation...   Here it is: Six Pixels Of Separation - The Mirum Podcast - Episode #447 - Host: Mitch Joel. Running time: 40:57. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Saul Colt. Follow Saul on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Mirum Podcast - Episode #447 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand brand evangelism brand evangelist business book business podcast david usher digital marketing Facebook freshbooks google iTunes marketing blog marketing podcast saul colt twitter word of mouth word of mouth marketing xero zipcar

Welcome to episode #446 of Six Pixels Of Separation - The Twist Image Podcast. I have known Bryan Eisenberg forever. Back when I first started publishing music  magazines on the Internet (in the mid-nineties), there were few people writing about the power of the Internet from a business and marketing perspective. There were message boards and email lists... and that's where I first started reading the work of Bryan. Now, Bryan Eisenberg is the co-author (along with his brother, Jeffrey Eisenberg) of the bestselling books, Call to Action, Waiting For Your Cat to Bark? and Always Be Testing. We have also shared the stage on numerous occasions, because Bryan is a professional marketing keynote speaker as well. He's done much than that. He is also the co-founder of the Web Analytics Association (now the Digital Analytics Association), serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (like Bazaarvoice, Monetate, Nomi, TagMan, and more). Most recently, he launched a new startup called, IdealSpot, and a fascinating new book called, Buyer Legends - The Executive Storyteller's Guide. Enjoy the conversation...  Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #446 - Host: Mitch Joel. Running time: 46:59. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Bryan Eisenberg. Buyer Legends. IdealSpot. Call To Action. Waiting For Your Cat To Bark? Always Be Testing. Follow Bryan on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #446 - Host: Mitch Joel. Tags: advertising podcast always be testing audio bazaarvoice blog blogging brand bryan eisenberg business book business podcast buyer legends call to action david usher digital analytics association digital marketing emetrics Facebook google idealspot iTunes jeffrey eisenberg marketing blog marketing podcast monetate nomi search engine strategies tagman twitter waiting for your cat to bark

Welcome to episode #445 of Six Pixels Of Separation - The Twist Image Podcast. Don Tapscott could well be an international treasure when it comes to the Internet and the digital economy. He recently published a majorly updated version of his seminal book, The Digital Economy. It's hard to believe that this book is celebrating its twentieth anniversary. So much has changed. It's fascinating to go through the updated version, because you can read what Don got (so) right... and (so) wrong (though it's not as much as you might think). His newly written thoughts - after every chapter - also points us further into the future. Don has been writing, speaking and consulting about technology being a business and global game-changer for over thirty years. He has authored (and co-authored) fifteen bestselling books, and is often the person who gets the calls from the CEOs of the biggest companies in the world (including many in Silicon Valley) to talk about where things are (probably) headed. He's been on the podcast before, but it's always an honor when he's willing to come back. Enjoy the conversation... (Apologies for the sound quality on this episode. This was a Skype issue. It's an important episode, so it's worth listening through the gurggles ;) Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #445 - Host: Mitch Joel. Running time: 45:38. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Don Tapscott. The Digital Economy. Follow Don on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #445 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing don tapscott Facebook google iTunes marketing blog marketing podcast the digital economy twitter

Welcome to episode #444 of Six Pixels Of Separation - The Twist Image Podcast. On Monday, January 26th, 2015 in Toronto, I will be taking part in a live public debate with Andrew Keen abut the value and merits of the Internet. The event will be moderated by GigaOm's Mathew Ingram and will act as a kickoff to this year's Advertising Week. It's strange to call this a debate, as there are many concepts that Andrew presents in his latest book, The Internet Is Not The Answer, that are important issues we all need to think about, and be prepared for. Still, Andrew believes that the Internet has actually created "an increasingly fragmented society, a digital echo chamber, in which people are more and more isolated from anyone, particularly those with different opinions and beliefs." I am much more bullish and hopeful as to what it is... and what it is becoming. Keen has long been a smart contrarian when it comes the over-exuberance that some people have for the Internet (I'm one of those excitable types). His books, The Cult Of The Amateur, Digital Vertigo, and now, The Internet Is Not The Answer have earned him the title, "the Anti-Christ of Silicon Valley." It's a title that he feels comfortable with, so long as his thinking challenges what we think we know about technology, and whether it ultimately is good for us, as a society. Enjoy the conversation...  Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #444 - Host: Mitch Joel. Running time: 1:02:01. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Andrew Keen. Advertising Week debate between Andrew Keen and me in Toronto. The Internet Is Not The Answer. The Cult Of The Amateur. Digital Vertigo. Follow Andrew on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #444 - Host: Mitch Joel. Tags: advertising podcast advertising week andrew keen audio blog blogging brand business book business podcast david usher digital marketing digital vertigo Facebook gigaom google iTunes marketing blog marketing podcast mathew ingram the cult of the amateur the internet is not the answer twitter

Welcome to episode #443 of Six Pixels Of Separation - The Twist Image Podcast. A lot of people follow Ted Rubin. I'm not just talking about his 250,000-plus followers on Twitter. Over the years, he has spent his fair share of time working with both brands and agencies at the intersection of technology and marketing. If you go back even further, Ted worked with Seth Godin at Yoyodyne (which was acquired by Yahoo back in 1998). Ted has watched the Internet change business from the front lines. Since those early days of watching Seth develop his thinking on permission marketing and beyond, Ted has developed his own deep and rich philosophies on what businesses must do to be competitive. He shores up a lot of his thinking under the banner of, Return On Relationship (also the name of his business book). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #443 - Host: Mitch Joel. Running time: 51:01. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Ted Rubin. Return On Relationship. Follow Ted on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #443 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing Facebook google iTunes marketing blog marketing podcast permission marketing return on relationship seth godin ted rubin twitter yahoo yoyodyne

Welcome to episode #442 of Six Pixels Of Separation - The Twist Image Podcast. Peter Shankman believes that, in the end, customer service is everything. While he is a veteran of the public relations space (we actually met when I was working as an account guy in a PR agency, long before I joined Twist Image), a passionate entrepreneur (he launched Help A Reporter Out), and a multiple-times bestselling author (Customer Service, Can We Do That?! and Nice Companies Finish First), he really loves how technology enables brands to better service their consumers. And, with that, he loves the idea that these customers can not only become loyal to a brand, but how they become willing brand influencers, publishers and word of mouth advocates... for free. But, it's not really free. The price of admission is for brands to be better (and often great), in a world where most brands still miss the mark. Recently, he published his latest business book, Zombie Loyalists. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #442 - Host: Mitch Joel. Running time: 56:55. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Peter Shankman. Zombie Loyalists. Nice Companies Finish First. Can We Do That?! Customer Service. Help A Reporter Out. Follow Peter on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #442 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business book business podcast can we do that customer service david usher digital marketing Facebook google help a reporter out iTunes marketing blog marketing podcast nice companies finish first peter shankman twitter zombie loyalists

Welcome to episode #441 of Six Pixels Of Separation - The Twist Image Podcast. As the year comes to a close, many marketers are left wondering, what is on the horizon for 2015? What are the key trends and areas of focus that we should all be paying attention to? Are there macro trends that our brands need to be ready for? How will marketing play a bigger role in business? Mark W. Schaefer is a regular guest, insightful marketing professional (and professor) and passionate communicator about how marketing continues to evolve. He's written many successful business books (Return On Influence, The Tao Of Twitter, Born To Blog and Social Media Explained) and brings a wealth of real life experience to the discussion. If anything, we believe that 2015 will see much more disruption and challenges for the marketing industry. We are an industry in flux. For some, this is great news. For others... Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #441 - Host: Mitch Joel. Running time: 1:00:00. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Mark W. Schaefer. Return On Influence. The Tao Of Twitter. Born To Blog.  Social Media Explained. Follow Mark on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #441 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging born to blog brand business book business podcast david usher digital marketing Facebook google iTunes mark w schaefer marketing blog marketing podcast return on influence social media explained the tao of twitter twitter

Welcome to episode #440 of Six Pixels Of Separation - The Twist Image Podcast. If you're in the agency business, you know the new business development and pitching grind like no other. As we all know, pitching for new business is the lifeblood of any marketing agency. Winning the pitches... no matter how great of a closing record you may have, is such a strange thing. There is no real science as to why one great agency wins over another one, and it's not hard to find a litany of articles about how badly damaged the process is... and can be. From closed envelope pricing submissions to strange efforts by procurement to purchase agency services much in the same way that the company buys rubber bands. Still, the process must be understood, executed upon and mastered. Peter Levitan thinks he knows how to make it happen. After reading his book, The Levitan Pitch - Buy This Book. Win More Pitches, I believe him. He's an industry veteran who has pitched and won all kinds of major accounts for major agencies, and he's currently writing and training the next generation of agencies. If you're trying to figure out how to win more business (and who isn't?), this show is just for you. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #440 - Host: Mitch Joel. Running time: 51:00. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Peter Levitan. The Levitan Pitch - Buy This Book. Win More Pitches Follow Peter on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #440 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing Facebook google iTunes marketing blog marketing podcast peter levitan the levitan pitch twitter

Welcome to episode #439 of Six Pixels Of Separation - The Twist Image Podcast. How do you make change? How do you take the time to think about what's next? What you're going to do? How you're going to do it? Does change come from a blog post? A tweet? A podcast? I'm lucky. Very lucky. I get to do things like this. I get to spend an hour with Seth Godin. While he likes to poke around at what's coming next, I get the chance to poke and prod him about the directions and ideas that he brings into our world. Seth Godin doesn't want to change you. Seth wants you to change yourself. He believes (and, I happen to agree with him) that books are one of the best ways to inspire people to make the changes necessary in lives for success. Seth just published his 18th book and - much like his personality - it's different. It's full color. It's in the size format of a magazine, but it's a book (even though, I jokingly called it a MagaBook on the show). It's called, What To Do When It's Your Turn (And It's Always Your Turn), and you won't find it in any bookstore. You also just can't buy one copy. It's all very... Seth Godin (I say that with complete peace and love). I am not going to list off his impressive accolades or past bestselling business books. It's Seth Godin. Just listen. Enjoy the conversation...      Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #439 - Host: Mitch Joel. Running time: 49:28. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Seth Godin. What To Do When It's Your Turn (And It's Always Your Turn). A massive list of Seth Godin's best-selling business books. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #439 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing Facebook google iTunes marketing blog marketing podcast seth godin twitter what to do when its your turn

Welcome to episode #438 of Six Pixels Of Separation - The Twist Image Podcast. There's an infamous line from the 1976 film, Network, in which longtime fictional television news anchor, Howard Beale, screams, "I'm as mad as hell, and I'm not going to take this anymore!" We've (probably) all done this at one point in our professional lives (granted, not the extent of Beale!). Some of us actually meant it, quit our jobs and went off to do other things. For others, we mutter these words beneath our breath or spout them off to family and friends on the weekend, but never really do anything to change our own, professional, situation. In June of this year, longtime marketing agency professional, Uwe Hook, did something about his unhappiness with agency life. After close to twenty years in the business, he quit his job and explained it all rather publicly in a Medium post titled, Why I quit my agency job. Several months later, DigiDay published a piece titled, Why Agency People Are So Unhappy, that  quoted Hook's piece along with other unhappy agency professionals. After reading both pieces, and others on the topic, I invited Uwe to share his thoughts. Ultimately, I don't fully understand these positions. I can empathize with the feelings, but I'm not sure I get why we would tag the industry as such, and to what benefit this serves? We should always strive ti be better and do better work, but I would much prefer the route of doing this in a positive and productive way. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #438 - Host: Mitch Joel. Running time: 50:25. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Uwe Hook. Medium - Why I Quit My Agency Job. DigiDay - Why Agency People Are So Unhappy. Follow Uwe on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #438 - Host: Mitch Joel. Tags: advertising agency advertising podcast audio blog blogging brand business book business podcast david usher digiday digital marketing Facebook google iTunes marketing agency marketing blog marketing podcast medium network twitter uwe hook

Welcome to episode #437 of Six Pixels Of Separation - The Twist Image Podcast. How many writers do you know that have written books about space, the Grateful Dead, viral marketing, social media, public relations and more? This is the life of David Meerman Scott, who in marketing circles is probably best known for his bestselling business book, The New Rules of Marketing and PR (which, for many, is the bible for social media in the business world). While he recently issued his latest book, The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business, he found out that his previous book, Marketing The Moon, had been optioned by a documentary filmmaker. In this episode, we discuss David's desire to transition from a marketing author and speaker into the broader and larger space of sales and customer service (a trend that many marketing authors/speakers are following). We also look and how intrinsically connected sales, customer service and marketing have become. David is one of the most prolific writers and speakers out there. His new book challenges business to radically redefine how they connect with consumers (a topic that is near and to my heart as well). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #437 - Host: Mitch Joel. Running time: 51:54. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with David Meerman Scott. The New Rules of Sales And Service. The New Rules of Marketing and PR. Marketing The Moon. Real-Time Marketing And PR. Newsjacking. Marketing Lessons From The Grateful Dead. World Wide Rave. Eyeball Wars. His blog: Web Ink Now. Follow David on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #437 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business book business podcast david meerman scott david usher digital marketing eyeball wars Facebook google iTunes marketing blog marketing lessons from the grateful dead marketing podcast marketing the moon newsjacking real time marketing and pr the new rules of marketing and pr the new rules of sales and service twitter web ink now world wide rave

Welcome to episode #436 of Six Pixels Of Separation - The Twist Image Podcast. How well do marketers truly perform when it comes to social media? It's a question that Jason Keath not only speaks and consults about, but he also gathers very serious marketers to attend his well-known Social Fresh events. At last year's Inbound event in Boston (led by HubSpot), we both gave presentations and realized that we had been following one another for years, but had never really connected in our protein forms. With that, we also decided to do a show like this, where we could talk about the challenges that brands face when it comes to social media and how to best educate and arm them for success. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #436 - Host: Mitch Joel. Running time: 47:45. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here is my conversation with Jason Keath. Social Fresh. Follow Jason on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #436 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing Facebook google hubspot inbound iTunes jason keath marketing blog marketing podcast social fresh twitter

Welcome to episode #435 of Six Pixels Of Separation - The Twist Image Podcast. Chris Guillebeau is a super-interesting human being. He is the author of The Art Of Non-Conformity - Set Your Own Rules, Live The Life You Want And Change The World, The $100 Startup - Reinvent the Way You Make a Living, Do What You Love, and Create a New Future, and the recently published, The Happiness Of Pursuit (which, is an awesome book title!). Along with that, he's the co-organizer of what is quickly becoming one of the "go to" events for those trying to create a remarkable life in a very conventional world called, World Domination Summit (which takes place annualy in Portland, Oregon). This idea of non-conformity and unconventionalism is a theme that binds Chris' life. He's under 40 and has already completed his personal journey of visiting every country on earth. While he's never had a "day job," he seems to be doing just fine owning, operating and executing many micro-businesses. He also writes and sells a product he calls, Unconventional Guides. Enjoy the conversation...  Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #435 - Host: Mitch Joel. Running time: 49:43. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is my conversation with Chris Guillebeau. The Happiness of Pursuit. World Domination Summit. The Art of Non-Conformity. The $100 Startup. Unconventional Guides. Follow Chris on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #435 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business book business podcast chris guillebeau david usher digital marketing Facebook google iTunes marketing blog marketing podcast the 100 startup the art of non conformity the happiness of pursuit twitter unconventional guides world domination summit

Welcome to episode #434 of Six Pixels Of Separation - The Twist Image Podcast. Susan Orlean is one of the world's most respected writers in the genre of creative non-fiction. I have long been a fan of her writing in The New Yorker, and she is a best selling non-fiction author (several times over). Recently, Orleans created a Skillshare course (it's online and it's very cost-efficient) to explain her writing process. The course is called, Creative Nonfiction - Write Truth with Style. I took it. I loved it. I wanted more. I reached out to Susan, and she was kind enough to agree to come on to the show. In studying her work - more and more - her content is supremely relevant to marketers today. As we are consistently asked to create better and more engaging stories, why not learn from someone who is an expert in not only storytelling, but in creating these stories within the non-fiction genre? Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #434 - Host: Mitch Joel. Running time: 56:21. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with Susan Orlean. Creative Nonficition - Write Truth With Style. Susan Orlean at The New Yorker. Follow Susan on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #434 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business book business podcast creative nonfiction david usher digital marketing facebook google itunes marketing blog marketing podcast skillshare susan orlean the new yorker twitter

Welcome to episode #433 of Six Pixels Of Separation - The Twist Image Podcast. How many people do you know that are able to get even one of their talks on to the TED stage? My friend, Julian Treasure, has done it five times. Crazy. You have to be working on some pretty interesting stuff for that to happen. And, indeed, he is. Over the years, Julian's TED talks about the power of audio have become "must-watch" presentations. Julian is the chair of The Sound Agency, a company that advises businesses on how to use sound. He is also the author of the business book, Sound Business, and keeps a blog by the same name. His latest TED talk was published on the TED site a few months back, and it's called, How to speak so that people want to listen. It is about to pass 3.5 million views. It's an important piece of content for anyone in business, and I'm thrilled that he agreed to come on to the podcast to discuss it. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #433 - Host: Mitch Joel. Running time: 49:08. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my with Julian Treasure. TED Talk: How to speak so that people want to listen. The Sound Agency. Sound Business. Follow Julian on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #433 - Host: Mitch Joel. Tags: advertising podcast audio blog blogging brand business book business podcast david usher digital marketing facebook google how to speak so that people want to listen itunes julian treasure marketing blog marketing podcast sound business ted ted talk the sound agency twitter

Welcome to episode #432 of Six Pixels Of Separation - The Twist Image Podcast. Scott Stratten is back with a brand new book, UnSelling, that he co-authored with Alison Kramer. Over the past short while, Stratten has gone from trying to accumulate as many followers as possible on Twitter, to becoming an internationally sought-after writer and speaker on the topic of changing how businesses interacts with human beings. Seems simple enough, right? It isn't. Alison has been writing with Scott for a long while. They worked together on all of his  bestselling business books: UnMarketing, The Book of Business Awesome / The Book of Business UnAwesome, QR Codes Kill Kittens and their latest, UnSelling. Does the world need another book about sales? Scott and Alison believe that it does. Mostly, because these books are all about extracting money from customers. They believe that selling is so much more in a world of social media and connectedness. As usual, we try to make some sparks fly. Enjoy the conversation...  Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #432 - Host: Mitch Joel. Running time: 56:46. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation Alison Kramer and Scott Stratten. UnSelling. UnMarketing. The Book of Business Awesome. QR Codes Kill Kittens. Follow Alison and Scott on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #432 - Host: Mitch Joel. Tags: advertising podcast alison kramer blog blogging brand business book business podcast customer service david usher digital marketing facebook google itunes marketing blog marketing podcast qr codes kill kittens scott stratten the book of business awesome the book of business unawesome twitter unmarketing unselling

Welcome to episode #431 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #29.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top marketing bloggers (Jaffe Juice) and podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of four excellent books (Life After The 30-Second Spot, Join The Conversation, Flip The Funnel  Z.E.R.O.) and his latest business venture is, Evol8tion. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we've decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the digital marketing and advertising landscape. This is our 29th conversation (or, as I like to affectionately call it, Across The Sound 29.20). In this episode, we discuss Jerry Seinfeld's funny/sad speech at the Clio awards, advertising week and why marketers need to look at advertising in a new light. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #431 - Host: Mitch Joel. Running time: 56:46. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with Joseph Jaffe about advertising and media. Jaffe Juice. Jaffe Juice TV. Life After The 30-Second Spot. Join The Conversation. Flip The Funnel. Z.E.R.O. Follow Jaffe on Twitter. Evol8tion. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #431 - Host: Mitch Joel. Tags: advertising podcast advertising week blog blogging brand business book business podcast clio awards david usher digital marketing evolution facebook flip the funnel google itunes jaffe juice jaffe juice tv jerry seinfeld join the conversation joseph jaffe life after the 30 second spot marketing blog marketing podcast twitter zero

Welcome to episode #430 of Six Pixels Of Separation - The Twist Image Podcast. "Every revolution in communication technology - from papyrus to the printing press to Twitter - is as much an opportunity to be drawn away from something as it is to be drawn toward something. And yet, as we embrace a technology's gifts, we usually fail to consider what we're giving up in the process. Why would we bother to register the end of solitude, of ignorance, of lack? Why would we care than an absence had disappeared?" This is the question that award-winning journalist at Western Living and Vancouver magazines, Michael Harris, began thinking about. If everything is always ringing, buzzing and vibrating in our pockets with some kind of alert, update or signal, are we able - as a society - to figure out what is a true signal and what is noise? Are we losing something special in a world where the is no absence because we're constantly connected to something? He wrote a book about it titled, The End Of Absence. Harris believes that we are, indeed, losing something as technology connects us more and more to information and one another. What do you think? Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #430 - Host: Mitch Joel. Running time: 44:33. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Michael Harris. The End Of Absence. Follow Michael on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #430 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast david usher digital marketing facebook google itunes marketing podcast michael harris the end of absence twitter vancouver magazine western living

Welcome to episode #429 of Six Pixels Of Separation - The Twist Image Podcast. I love Tom Peters. I've declared it before and it's true. So, this is a total fanboy moment for me. A couple of weeks ago, I decided that I wanted to up the quality of conversation on this podcast. At the same time, I realized that there are a handful of my true idols that I've always either been scared or intimidated to ask to come on the podcast with me. I decided to make a list. Tom Peters was at the top. I never thought that he would ever agree. He responded almost right away. I've met him, in person, several times over the past decade. We've had some great chats. My level of respect for his thinking about business, marketing, and branding grows with every tweet, blog post, article and book that he writes. If you have never had the chance to see him present, you really should. He puts on a clinic in how to deliver a great presentation that oozes with big brains. Don't know who Tom Peters is? Really? Few people have shaped the idea of modern management more than he has over the last six decades. In 1982 he co-authored the seminal business book, In Search Of Excellence, which has been named one of the top three business books of the century by NPR. That's just the beginning of his accolades. For my dollar, he's changed almost everything I thought I knew about business through a series of books called The Reinventing Work Series 50List Books. The Project50 (thanks for turning me on to this, Andy Nulman) and The Brand You50 are the ones that have sent me deep down the rabbit hole of business non-fiction books. In 2003, I devoured Re-Imagine! Business Excellence In A Disruptive Age, and it still sits within arm's reach on my desk (one of the only books to do so). So, how is business doing in 2014? What does he think of personal brands, considering that he wrote the article, The Brand Called You, in Fast Company back in 1997 and - literally - ushered in the era of individuals as brands? We tackle it all and more. Enjoy the conversation...  Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #429 - Host: Mitch Joel. Running time: 50:26. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Tom Peters. In Search Of Excellence. Re-Imagine! The Brand Called You. Follow Tom on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #429 - Host: Mitch Joel. Tags: advertising podcast andy nulman blog blogging brand business book business podcast david usher digital marketing facebook fast company google in search of excellence itunes management guru marketing podcast npr reimagine reinventing work series 50list book the brand called you the brand you 50 the project 50 tom peters twitter

Welcome to episode #428 of Six Pixels Of Separation - The Twist Image Podcast. I was walking through a bookstore while awaiting a dinner meeting, and I came across a book titled, Mistakes I Made At Work. Regrets... I've had a few. For the record, I believe that learning comes from setbacks and mistakes. That being said, it is often very difficult for the individual to get over themselves and their mistakes on their path to success. What do you think? How do some of the most successful people get over their mistakes to get to where they really want to be? Jessica Bacal thinks a lot about these questions. She's the director of the Wurtele Center for Work & Life at Smith College, an independent women's college in Massachusetts with students from every state and from sixty countries around the world. The center's programs teach leadership skills, life skills, stress reduction and reflection. Jessica is also a writer for Huffington Post and The New York Times, so she decided to speak with twenty-five influential women to get their reflections on what they learned from some of their biggest mistakes and published the book, Mistakes I Made At Work. Jessica was hesitant to do this podcast with me. It turns out that her father is also my literary agent (I had no knowledge of this until well after I had put in the request to have her as a guest on the show). She was worried that I was just doing this to help out my literary agent. She was wrong :)  Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #428 - Host: Mitch Joel. Running time: 57:42. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Jessica Bacal. Mistakes I Made At Work. Wurtele Center for Work And Life at Smith College. Follow Jessica on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #428 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast david usher digital marketing facebook google huffington post itunes jessica bacal marketing podcast mistakes I made at work smith college the new york times twitter wurtele center for work and life at smith college

Welcome to episode #427 of Six Pixels Of Separation - The Twist Image Podcast. It's not just the marketing of a business that fascinates me. It's everything about the future of work. This includes the actual physical office spaces that we use (and, yes, that could be at home, Starbucks or even in the tallest building of the financial district). How will teams be structured? What will the leaders of the future look like? Is Mark Zuckerberg the prototype of the CEO? It's these same thoughts that consume Jacob Morgan. So much so, that he recently published a business book titled, The Future Of Work - Attract New Talent, Build Better Leaders And Create A Competitive Organization. Jacob also wrote The Collaborative Organization in 2012 and advises many Fortune 1000 businesses on innovation and the future of work. So, if we live in a world where more and more people can start a business in their garage and sell a seven-person startup for billions of dollars, what does the future of work look and feel like? Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #427 - Host: Mitch Joel. Running time: 57:59.. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Jacob Morgan. The Future of Work. The Collaborative Economy. The Future Organization. Chess Media Group. Follow Jacob on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #427 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast chess media group david usher digital marketing facebook google itunes jacob morgan mark zuckerberg marketing podcast starbucks the collaborative organization the future of work the future organization twitter

Welcome to episode #426 of Six Pixels Of Separation - The Twist Image Podcast. When everybody is writing, it can be challenging to find good writing (let alone, great writing). Ann Handley is a great writer. Don't believe me? Just start reading her blog. She's had an incredible career, including being the co-founder of ClickZ and she's currently the Chief Content Officer at MarketingProfs. When people ask me about what it takes to be great at writing content (online or otherwise), I think of my dear friend, Ann. I was honored to be asked to write a blurb for her just-released book, Everybody Writes. If you're going to be writing anything (from a tweet or blog post to a book of your own), this is the book you want to read, study and leave right next to whatever it is that you will be typing on. If you lead marketing teams, you're going to want to pick up a few copy for those who are responsible for the words as well. Prior to Everybody Writes, she co-authored (with C.C. Chapman), Content Rules. She's also a columnist for Entrepreneur Magazine, and a very passionate person about the power and importance of content and words. Enjoy the conversation...  Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #426 - Host: Mitch Joel. Running time: 1:02:03. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Ann Handley. Everybody Writes. Content Rules. MarketingProfs. Follow Ann on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #426 - Host: Mitch Joel. Tags: advertising podcast ann handley blog blogging brand business book business podcast cc chapman clickz content marketing content rules david usher digital marketing entrepreneur magazine everybody writes facebook google itunes marketing podcast marketing profs twitter

Welcome to episode #425 of Six Pixels Of Separation - The Twist Image Podcast.I got a strange email from James Altucher a while back. It was all about stand-up comedy. He was following my blog (which, kind of made me want to tidy the place up a little bit after knowing that), and he could tell that I am both a fan of standup comedy, and a student of the mechanics behind it. I love everything from how comedians develop jokes, to their biographies to documentaries about the art form, and even watching/listening to them being interviewed (yes, big fan of both Comedians In Cars Getting Coffee and Marc Maron's WTF Podcast). If you don't know James, he is a trader, investor, writer, and entrepreneur. His bio is an impressive one. He's an investor in Buddy Media (which sold to Salesforce.com for about $800 million) as well as bitly. His latest book is called, The Power Of No, and it's a great read. Also, if you're not following his blog, The Altucher Confidential, you don't know what you're missing. James and I begun a dialogue about how important understanding standup comedy can be for business success. And, after several email exchanges and back and forths, I convinced him to come on the show to discuss just how important standup comedy can be for business success. The point is that neither of us are comedians (we wouldn't even claim to be funny), but understanding and appreciating standup comedy is probably something that everyone in business should study, because we both feel that it was an important factor in our professional journeys. Enjoy the conversation...  Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #425 - Host: Mitch Joel. Running time: 1:02:03. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with James Altucher. The Power Of No. Follow James on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #425 - Host: Mitch Joel. Tags: advertising podcast bitly blog blogging brand buddy media business book business podcast comedian comedians in cars getting coffee comedy david usher digital marketing facebook google itunes james altucher marc maron marketing podcast salesforce standup comedy the altucher confidential the power of no twitter wtf podcast

Welcome to episode #424 of Six Pixels Of Separation - The Twist Image Podcast. I was in Silicon Valley last month doing some work with Google. I arrived a day early and spent an afternoon in Palo Alto with Jeremiah Owyang. While he's been on the podcast before to talk about his new business, Crowd Companies, it felt like the perfect timing to reconnect and see just how well brands are working in the collaborative economy. Will hotels be competitive in a world of Airbnb? Will taxi companies adapt to Uber? Is every industry at risk of being disrupted by consumers and new startups who can connect, share and sell to one another in a much more efficient way because of mobile and connected technologies? Ultimately, what we're seeing is that new startups are efficient, and it's forcing brands to be efficient. Will they be up for the challenge? Just how dramatic is this evolution? The former Forrester and Altimeter Group analyst thinks it's going to be bigger than anything we could ever imagine. Enjoy the conversation...  Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #424 - Host: Mitch Joel. Running time: 49:52. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Jeremiah Owyang. Crowd Companies. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #424 - Host: Mitch Joel. Tags: advertising podcast airbnb altimeter group blog blogging brand business book business podcast crowd companies david usher digital marketing facebook forrester google itunes jeremiah owyang marketing podcast twitter uber

Welcome to episode #423 of Six Pixels Of Separation - The Twist Image Podcast. I have been in this business a long time. I was there before Google existed, and I watched the birth of search engine marketing as it's entire evolution to today. To think that brands still don't understand the power of performance-based marketing and look quizzically at marketing automation is astounding. As marketers, we've begged - for decades - to get better at knowing our consumers and being able to deliver a more personalized brand experience to them. And now... We have it. Here we are. I met Paul Roetzer a long way back. He had just opened his own performance based agency, PR 20/20. Since then, he became HubSpot's first agency partner and published two business book, The Marketing Agency Blueprint (2012), and the recently released, The Marketing Performance Blueprint. It's a great book that points to a very powerful present and a very profound future for marketing. It's ours to grab. Will we? Enjoy the conversation. Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #423 - Host: Mitch Joel. Running time: 55:29. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Paul Roetzer. The Marketing Performance Blueprint. The Marketing Agency Blueprint. PR 20/20. Hubspot marketing agency. Follow Paul on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #423 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast david usher digital marketing facebook google hubspot hubspot agency partner itunes marketing automation marketing podcast paul roetzer performance based marketing pr 2020 the marketing agency blueprint the marketing performance blueprint twitter

Welcome to episode #422 of Six Pixels Of Separation - The Twist Image Podcast. Tom Asacker is responsible for a lot of what you read, hear and see at Six Pixels of Separation. We were introduced via a mutual business acquaintance well over a decade ago, and his presentation on the power of brands made me realize that marketing is much more than what an agency like Twist Image produces. We have to be able to communicate how we see, think and do marketing. Our message about the power of digital marketing has to be communicated beyond the four walls of our agency and client offices. Since then, we have become friends (and since then, I started blogging, podcasting, writing books, speaking and more), and I continue to be an admirer of his work, which includes books like, The Business of Belief, Sandbox Wisdom, A Clear Eye For Branding and many more. Most recently, Tom and I were sharing links via email on the choices, decisions that consumers make in this new environment. Tom believes at the root of every purchase is a depth of psychological mechanics that most marketers dismiss or ignore, and that's not something that technology can automate. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #422 - Host: Mitch Joel. Running time: 50:13. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Tom Asacker. Tom's TEDx Talk, Why TED Talks Don't Change People's Behaviors: Tom Asacker at TEDxCambridge 2014. The Business Of Belief. Sandbox Wisdom. A Clear Eye For Branding. Follow Tom on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #422 - Host: Mitch Joel. Tags: a clear eye for branding advertising podcast blog blogging brand business book business podcast david usher digital marketing facebook itunes marketing podcast sandbox wisdom tedx tedx cambridge tedx talk the business of belief tom asacker twitter

Welcome to episode #421 of Six Pixels Of Separation - The Twist Image Podcast. What do we really know about great ideas, creativity and where they come from? Over the years many people (much smarter than I) have looked at this topic in depth. Some prescribe to the idea that certain people are simply creative, while others are not. Some might say that being creative is a learnable skill. That may be tough for other people to swallow. David Burkus spends a lot of his time thinking about leadership, innovation and strategy. He started work on his first book, The Myths of Creativity - The Truth About How Innovative Companies Generate Great Ideas (which was recently published) upon leaving college, and believes that we tell each other a lot of stories about where creativity comes from... and they're mostly wrong. He contributes regularly in places like Harvard Business Review, Forbes, Psychology Today and 99U. When not speaking or writing, he's also an assistant professor of management at Oral Roberts University, where he teaches courses on organizational behavior, creativity and innovation, and strategic leadership. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #421 - Host: Mitch Joel. Running time: 48:40. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with David Burkus. The Myths of Creativity. Follow David on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #421 - Host: Mitch Joel. Tags: 99u advertising podcast blog blogging brand business book business podcast david burkus david usher digital marketing facebook forbes harvard business review itunes marketing podcast oral roberts university psychology today the myths of creativity twitter

Welcome to episode #420 of Six Pixels Of Separation - The Twist Image Podcast. Have you ever taken one of those personality tests? Some employers force people to take them (employees or recruits), while some of us come across them as we continue our journeys in life. Many of us take tests like this just to see if we're doing the work that we're supposed to be doing. Regardless, it's hard to argue that these test don't often pull out a thing or two about us that we may not have realized or paid enough attention to. Sally Hogshead is working on something similar... but different. In her latest business book, How The World Sees You, Sally proclaims that it's not about what you want to become, but how the people you interact with perceive you. Here's the thing: I'm typically skeptical about these sorts of efforts. I was blown away by the simplicity and accuracy that Sally has brought to this notion. In fact, since reading the book and doing the exercises, I've noticed a marked difference in my communication with people because I'm now filtering it by the outputs of How The World Sees You. Sally continues to be one of the most fascinating women in marketing today. He last book, Fascinate, dominated the scene for months, but Sally is much more than a best-selling business book author and speaker. In her second year of advertising, Sally won more awards than any other copywriter in the U.S., and was described as "the most successful junior copywriter of all time." After working at Wieden + Kennedy and Fallon McElligott, by age 27 she'd opened her first ad agency, with clients such as Target and Remy Martin. Three years later, she opened the West Coast office of Crispin Porter + Bogusky as Creative Director/Managing Director. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #420 - Host: Mitch Joel. Running time: 50:10. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Sally Hogshead. How The World Sees You. Fascinate. Follow Sally on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #420 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast crispin porter bogusky david usher digital marketing facebook fallon fascinate how the world sees you itunes marketing podcast personality test remy martin sally hogshead target twitter wieden kennedy

Welcome to episode #419 of Six Pixels Of Separation - The Twist Image Podcast. Cherry Vanilla Dr. Pepper, zesty pickles, and extra chunky tomato sauce. None of these products would exist without Dr. Howard Moskowitz. His work has been immortalized in Malcolm Gladwell's TED Talk, Choice, Happiness And Spaghetti Sauce. The speech familiarized the world with his research on consumer segmentation. This work in horizontal-segmentation helps brands understand that their products should not be hierarchical in a world where different kinds of products suit different kinds of consumers. Now, Moskowitz is pushing his work further with Stephen Rappaport (a former executive for the Advertising Research Foundation and business book author). Their work is looking to help brands rethink their consumer behavior through the science of mind genomics in a specialized area they call cognitive economics. Using robust listening studies mapped against consumer segmentation techniques, they're unearthing fascinating and new consumer intelligence on how consumer behave. Enjoy this very fascinating conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #419 - Host: Mitch Joel. Running time: 1:01:18. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Dr. Howard Moskowitz and Stephen Rappaport. Cognitive Economics. Follow Stephen on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #419 - Host: Mitch Joel. Tags: advertising podcast advertising research federation blog blogging brand business book business podcast david usher digital marketing dr howard moskowitz facebook howard moskowitz itunes malcolm gladwell marketing podcast stephen rappaport ted ted talk twitter

Welcome to episode #418 of Six Pixels Of Separation - The Twist Image Podcast. Bob Knorpp may be best known for his stunningly fun podcast on the advertising business known as The Beancast, but he also has a deep passion for the world of innovation (along with that, he is a regular contributor to Ad Age). In the past short while, famed author, educator and thought leader, Clayton Christensen, came under fire after his seminal book, The Innovator's Dilemma, got picked apart by a widely spread article in The New Yorker titled, The Disruption Machine, by Jill Lepore. There has been plenty of discourse (online and otherwise) about this topic. Christensen even took to the pages of BusinessWeek to clarify the comments and add more color to the arguments. Ultimately, what we learn is that disruption and innovation are complex models that often don't sit well in the way that businesses have been built. On this show, Bob and I discuss the merits of both sides of the argument, what it means to marketers and how businesses are able to grow and thrive in a world that is seemingly more disruptive than ever before. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #418 - Host: Mitch Joel. Running time: 49:05. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Bob Knorpp. The Beancast. The New Yorker - The Disruption Machine by Jill Lepore. BusinessWeek - Clayton Christensen Responds to New Yorker Takedown of 'Disruptive Innovation' by Drake Bennett. Follow Bob on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #418 - Host: Mitch Joel. Tags: ad age advertising advertising age advertising podcast blog blogging bob knorpp brand business book business podcast business week clayton christensen david usher digital marketing drake bennett facebook innovation itunes jill lepore marketing podcast the beancast the disruption machine the innovators dilemma the new yorker twitter

Welcome to episode #417 of Six Pixels Of Separation - The Twist Image Podcast. Do great brands all something in common? What makes one brand thrive, while others survive and others die? If you asked Denise Lee Yohn, the answer might surprise you. In her new business book, What Great Brands Do - The Seven Brand-Building Principles That Separate The Best From The Rest, the former Sony Electronics executive and advertising agency professional (who worked on Burger King, Land Rover and Unilever) believes that there are many things that brands can proactively do to better align themselves, in a world where many question the absolute value of brands. And yes, the ability for a brand to get more personal and build a direct relationship with the consumer is part of the experience. But, if you believe that company's don't control the brand, but the consumer does... you may be in for a surprise. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #417 - Host: Mitch Joel. Running time: 44:20. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Denise Lee Yohn. What Great Brands Do. Follow Denise on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #417 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand burger king business book business podcast david usher denise lee yohn digital marketing facebook itunes land rover marketing podcast sony electronics twitter unilever what great brands do

Welcome to episode #416 of Six Pixels Of Separation - The Twist Image Podcast. I had heard of Jason SurfrApp before, only that wasn't his name. The last time I had heard of him, his name was Jason Headsetsdotcom (not kidding). That right, Jason had done this before. He had legally changed his last name to the highest bidder... and he had done it again. Call it a stunt. Call it unconventional, but Jason has a knack for this kind of marketing... or entrepreneurship (depends on how you slice it). He created IWearYourShirt, a company that used sponsored t-shirts to promote businesses on social media and turned it into a million dollar business (not a typo). He took the same approach to the recent publishing of his business book, Creativity For Sale. Frustrated by the landscape of book publishers and book agents, Jason self-published and raised over $75,000 through sponsorships in the book before a single word was written or a single copy of the book sold. If you know anything about book advances and business book sales numbers, that's not a bad amount (at all). The Unmarketing hero, Scott Stratten, took to Facebook to record a video about how personalized Jason's pitch to Scott was. Stratten's video was so compelling that I invited Jason to talk about how he sees marketing, and what stunts look like in a world with so much noise. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #416 - Host: Mitch Joel. Running time: 46:06. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Jason SurfrApp. Creativity For Sale. I Wear Your Shirt. Follow Jason on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #416 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast creativity for sale david usher digital marketing facebook i wear your shirt itunes jason headsetsdotcom jason surfrapp marketing podcast scott stratten twitter unmarketing

Welcome to episode #415 of Six Pixels Of Separation - The Twist Image Podcast. It's hard to argue that marketing, sales and customer service could well fall into one, bigger, bucket within organizations in the coming years. If you don't believe me, check this out: Time For Digital Transformation (and read #5 on the list). John Jantsch is one of the people who is pushing this idea forward with his latest book, Duct Tape Selling. Jantsch spends his days helping small businesses grow. His company, Duct Tape Marketing, has spent years helping small companies to think small (effective and profitable). He has authored three bestselling business books prior to the launch of Duct Tape Selling: Duct Tape Marketing, The Referral Engine and The Commitment Engine. This idea of integrating marketing, sales and customer service is a whole new mindset for business professionals today. In the end, this isn't just a show for those in small business, but rather a conversation about the new state of business and how everyone must adapt. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #415 - Host: Mitch Joel. Running time: 50:03. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with John Jantsch. Duct Tape Selling. Duct Tape Marketing. The Commitment Engine. The Referral Engine. Follow John on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #415 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast david usher digital marketing duct tape marketing duct tape selling facebook itunes john jantsch marketing podcast small business the commitment engine the referral engine twitter

Welcome to episode #414 of Six Pixels Of Separation - The Twist Image Podcast. What do you think the future of digital marketing holds? Mark W. Schaefer brought forward his own thoughts in a very smart blog post title, The future of digital marketing will be built on fun. If you're a frequent listener of the podcast, you know that Mark is a regular guest, insightful marketing professional (and professor) and passionate communicator about how marketing has changed. He's written many successful business books (Return On Influence, The Tao Of Twitter, Born To Blog and Social Media Explained) and brings a wealth of real life experience to the discussion. We look at the many revolutions that the Internet has brought to marketing, and jam on some ideas as to where this might all be going. It gets intense and it's all a little meta, but I do believe that we came to some solid future visioning. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #414 - Host: Mitch Joel. Running time: 53:44. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with Mark W. Schaefer. Social Media Explained. Return On Influence. The Tao Of Twitter. Born To Blog. Follow Mark on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #414 - Host: Mitch Joel. Tags: advertising podcast blog blogging born to blog brand business book business podcast david usher digital marketing facebook grow business itunes mark w schaefer marketing podcast return on influence social media explained the tao of twitter twitter

Welcome to episode #413 of Six Pixels Of Separation - The Twist Image Podcast. I have been a fan of the social media management platform, Sprinklr, for some time. Ragy Thomas leads the organization and he has had an illustrious career in the digital marketing space. This past week, Sprinklr held an event in Toronto (of which I was one of the speakers) and the line-up of brands that attended are a testament to how strong of a platform they have developed. Ragy is not just a social media technologist, he also had a huge impact on the world of email marketing. Prior to founding Sprinklr, he was president of Epsilon Interactive, a division of the world's largest marketing services company. During his tenure as president, Ragy led his division of Epsilon through rapid growth to approximately $100 million in annual sales worldwide spread across 11 countries. His prior start-up experiences include email marketing companies Advaya and Bigfoot Interactive, where he was the Chief Technology Officer. Advaya was sold to Bigfoot Interactive in 2001. Bigfoot Interactive was sold to Epsilon in 2005 for over $120 million. His insights on digital marketing, technology and start-ups are profound and relevant to every marketer. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #413 - Host: Mitch Joel. Running time: 49:36. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with Ragy Thomas. Sprinklr. Follow Ragy on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #413 - Host: Mitch Joel. Tags: advaya advertising podcast bigfoot interactive blog blogging brand business book business podcast david usher digital marketing epsilon interactive facebook itunes marketing podcast ragy thoman social media social media management sprinklr twitter

Welcome to episode #412 of Six Pixels Of Separation - The Twist Image Podcast. When I got my first opportunity to speak in front of a large audience, I wasn't sure where to turn for more professional public speaking and presentation skills training. Many names of individuals and organizations were thrown my way, but one name that kept rising to the top was Nick Morgan. I immediately purchased his book, Give Your Speech, Change The World, and it did - in fact - change my world and perception of what a presentation is really all about. Then came Working The Room follow by Trust Me. I eagerly bought and devoured them all. Thankfully, Nick jumped into social media and started blogging over at Public Words. Why all of this attention on his work? In the marketing world, the best ideas don't always win. One of the main reasons is because they're not presented well (in essence, a poor presentation can kill the best of ideas). That's not just specific to the marketing industry, but all aspects of life. Being a great presenter is a core capability of success. Sadly, most people ignore it. In his latest book, Power Cues, Nick dives deeper into neuroscience and how the smallest of indicators (from voice to body language to more minor nuances affect success. It's a fascinating read from a fascinating mind. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #412 - Host: Mitch Joel. Running time: 46:48. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the my conversation with Nick Morgan. Public Words. Power Cues. Give Your Speech, Change The World. Trust Me. Follow Nick on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #412 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast david usher digital marketing facebook give your speech change the world itunes marketing podcast nick morgan power cues public words trust me twitter working the room