Welcome to episode #409 of Six Pixels Of Separation - The Twist Image Podcast. It used to be easy. I could simply say that Chris Brogan is one of the most read, liked and followed bloggers on the Internet. Then he became a kinda big thing on Twitter. Then, he started writing books and become a New York Times Bestselling author with Trust Agents and The Impact Equation (both were co-written with Julien Smith). He also wrote books like Social Media 101 and Google Plus For Business. What some people may not know, is that he is also the cofounder of the PodCamp new media conference series, and has spent over sixteen years trying to help others understand technology, media and how to create a more human/humane kind of business. Now, he's publishing all kinds of stuff, creating events, teaching and more. He has an online magazine called, Owner, and just launched a really smart book called, The Freaks Shall Inherit The Earth. We met at the very first PodCamp, and have been friends ever since that day (over eight years ago). Whenever we get around to doing a Media Hacks podcast, he is one of the guests. Enjoy the conversation...   Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #409 - Host: Mitch Joel. Running time: 53:39. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Chris Brogan. The Freaks Shall Inherit The Earth. Owner. Trust Agents. The Impact Equation. Social Media 101. Google Plus For Business. Follow Chris on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #409 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast chris brogan content marketing david usher digital marketing facebook google plus for business itunes julien smith marketing blogger marketing podcast media hacks podcamp podcast podcasting social media social media 101 the freaks shall inherit the earth the impact equation trust agents twitter video podcast

Welcome to episode #408 of Six Pixels Of Separation - The Twist Image Podcast. I have an aversion to those in wealth management. That being said, I have many friends in the space and I'm thankful for the professional help I have received to date from some very smart people. Here's where that aversion comes from: in my early years of networking, I would find myself at Chamber of Commerce-like cocktail events, and I felt like the people who were the most annoying in these scenarios were the wealth management people. They would "work the room" and fling out business cards like ninja stars at any body in their way. Derek Coburn is a wealth management guy, but not "one of those guys." We met a while back when he invited me to present the concepts in CTRL ALT Delete to his networking group, Cadre. Most recently, he decided to tackle the issue of networking and better connecting with individuals through a business book called, Networking Is Not Working. I often relapse and struggle in networking situations, so Coburn's advice and insights are important. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #408 - Host: Mitch Joel. Running time: 41:11. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Derek Coburn. Cadre. Networking Is Not Working. Follow Derek on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #408 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast cadre cadre dc content marketing david usher derek coburn digital marketing facebook itunes marketing blogger marketing podcast networking is not working podcast podcasting social media twitter video podcast

Welcome to episode #407 of Six Pixels Of Separation - The Twist Image Podcast. If you're trying to better understand how communications and marketing has changed so dramatically in the past decade, and what to (really) do about it, Gini Dietrich really does walk the walk. She has her own communications agency that focuses on digital and social media called, Arment Dietrich, and has one of the most popular blogs on the topic, Spin Sucks (which also offers professional development for communications professionals). She co-authored her first book, Marketing In The Round with Geoff Livingston and is back with a brand news book, Spin Sucks. In a world where so many changes have happened - just in the last few weeks, alone - I'm thrilled to have Gini back on the show to talk about where we're at in this space, how well organizations have adapted to digital, and why her new book matters so much. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #407 - Host: Mitch Joel. Running time: 50:34. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Gini Dietrich. Spin Sucks - the book. Spin Sucks. Marketing In The Round. Arment Dietrich. Follow Gini on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #407 - Host: Mitch Joel. Tags: advertising podcast arment dietrich blog blogging brand business book business podcast content marketing david usher digital marketing facebook geoff livingston gini dietrich itunes marketing blogger marketing in the round marketing podcast podcast podcasting social media spin sucks twitter video podcast

Welcome to episode #406 of Six Pixels Of Separation - The Twist Image Podcast. I think of one word when it comes to describing Stephen Rappaport: enigma. I have no idea why anyone who is a professional digital marketer is not following and ensuring that all of his work (especially) his books are on the desk of everyone in our profession. While he is currently running his own consulting practice, he is the former Knowledge Solutions Director at the Advertising Research Foundation and, over the years, he has spent a crazy amount of time helping the digital marketing industry get that much better at understanding how to measure, connect and engage. He was the co-author of The Online Advertising Playbook back in 2007, then in 2011, he published Listen First! Turning Social Conversations Into Business Advantage. Most recently, he published, Digital Metrics Field Guide - The Definitive Reference For Brands Using The Web, Social Media, Mobile Media or Email. And yes, it is stellar. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #406 - Host: Mitch Joel. Running time: 48:49. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Stephen Rappaport. Digital Metrics Field Guide. Listen First! The Online Advertising Playbook. Follow Stephen on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #406 - Host: Mitch Joel. Tags: advertising podcast advertising research foundation arf blog blogging brand business book business podcast content marketing david usher digital marketing digital marketing industry digital metrics field guide facebook itunes listen first marketing blogger marketing podcast podcast podcasting social media stephen rappaport the online advertising playbook twitter video podcast

Welcome to episode #405 of Six Pixels Of Separation - The Twist Image Podcast. Jay Baer is back and he's doing what most people in Social Media are not doing: making big and smart moves (and good money, as well I am sure). He took his last business book, Youtility, a sound it off to create, Youtility For Accountants (with more industry-specific versions to come). And, as if that weren't enough, he also recently launched, Social Pros All-Stars, which is an ebook, Slideshare presentation and trading cards of social media brand professionals. Very smart and strategic marketing (which industry pro wouldn't keep their own trading card front and center on their desk, making Jay and his team top of mind?). If you have yet to fall in love with his blog, Convince And Convert, or his first book, The Now Revolution (which he co-wrote with Amber Naslund) or his podcast, Social Pros, you don't know what you're missing. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #405 - Host: Mitch Joel. Running time: 41:53. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Jay Baer. Youtility For Accountants. Youtility. Social Pros All-Stars. Convince And Convert. Social Pros Podcast. The Now Revolution. Follow Jay on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #405 - Host: Mitch Joel. Tags: advertising podcast amber naslund blog blogging brand business book business podcast content marketing convince and convert david usher digital marketing facebook itunes jay baer marketing blogger marketing podcast podcast podcasting slideshare social media social media brand professionals social media marketing social pros all stars social pros podcast the now revolution twitter video podcast youtility youtility for accountants

Welcome to episode #404 of Six Pixels Of Separation - The Twist Image Podcast. I first heard the voice of Eric Schwartzman over a decade ago as a contributor to the For Immediate Release podcast. I was always impressed with how he managed to score some major industry leaders for his still-running podcast, On The Record...Online. Since then, Schwartzman has built an impressive resume of communications consulting to business, global nonprofits, the US Military, US Federal government agencies and foreign governments. He's also the best-selling coauthor of Social Marketing To The Business Customer, the first book devoted exclusively to B2B social media communications. But that's not all. He's also an entrepreneur. He sold his first startup, iPressroom, to private investors in 2010 and just recently launched, Comply Socially, which helps employers manage risk and scale engagement on social media with online training. Businesses and individuals are being put to task for things that they post online, now Schwartzman is helping public companies (mostly) both unlock the productivity gains of social media communications, while protecting individuals from misrepresenting brands or violating the law. It's a pretty fascinating business for a time that finds every individual as media channel unto themselves. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #404 - Host: Mitch Joel. Running time: 46:33. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Eric Schwartzman. Comply Socially. On The Record... Online. Social Marketing To The Business Customer. Follow Eric on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #404 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast comply socially content marketing david usher digital marketing eric schwartzman facebook for immediate release podcast ipressroom itunes marketing blogger marketing podcast on the record online podcast podcasting social marketing to the business customer social media twitter video podcast

Welcome to episode #403 of Six Pixels Of Separation - The Twist Image Podcast. There are few people as passionate as Jeffrey Rohrs when it comes to brands and connecting with consumers. It's gotten so hot and heavy for him, that he wants brands to be like bands. He wants brands to not just have customers and members of a loyalty program. He wants brands to build, nurture and have an audience. Rohrs heads up ExactTarget's Marketing Insights Team (which is now a part of Salesforce.com). He's a specialist on content marketing and social media (so, you know that we're going to get along). Late last year, he published his first book, Audience - Marketing In the Age of Subscribers, Fans & Followers. He's also the co-creator of Subscribers, Fans & Followers Research Series (which is world's first and longest-running examination of consumer relationships with brands through email, mobile, and social channels). He also loves bacon... so what's not to love? Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #403 - Host: Mitch Joel. Running time: 34:33. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Jeffrey Rohrs. Audience. Subscribers, Fans & Followers. Follow Jeffrey on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #403 - Host: Mitch Joel. Tags: advertising podcast audience blog blogging brand business book business podcast content marketing david usher digital marketing exacttarget facebook itunes jeffrey rohrs marketing blogger marketing podcast podcast podcasting salesforce social media subscribers fans and followers research series twitter video podcast

Welcome to episode #402 of Six Pixels Of Separation - The Twist Image Podcast. Back in 2000 (yes, way back then), I read a book that made me rethink everything that I thought I knew about marketing. It was called, The Anatomy of Buzz, and it was written by Emanuel Rosen. Long before we were all talking about social media, viral videos, content marketing and more, Rosen was busy studying what makes people do the things that they do. You find a "best marketing books ever" list and not see The Anatomy of Buzz on it. Rosen, a former marketing professional, considers himself a writer, researcher, teacher and speaker. I'm fortunate because, over the years, Emanuel and I have become friends. In 2009, he looked again at what makes people talk about brands and wrote, The Anatomy of Buzz Revisited. Now, he's back with a fascinating business book called, Absolute Value (that he co-wrote with Itamar Simonson). It has been getting incredible reviews... and for good reason. In this book, Emanuel wonders about the value of brands, marketing and advertising in a world where information is everywhere, available in real-time and spin becomes, increasingly, more difficult from brands to pull off. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #402 - Host: Mitch Joel. Running time: 45:38. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Emanuel Rosen. Absolute Value. The Anatomy of Buzz. The Anatomy of Buzz Revisited. Follow Emanuel on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #402 - Host: Mitch Joel. Tags: absolute value advertising podcast blog blogging brand business book business podcast content marketing david usher digital marketing emanuel rosen facebook itamar simonson itunes marketing blogger marketing podcast podcast podcasting social media the anatomy of buzz the anatomy of buzz revisited twitter video podcast

Welcome to episode #401 of Six Pixels Of Separation - The Twist Image Podcast. What is your work environment really like? Are you a leader who must inspire your team? Are you on a team with a leader who is inspiring... or a leader who needs be a lot better at it? Does your team really work well together or is it more like a Dilbert cartoon? Dr. Nick Morgan introduced me to Liane Davey. Davey is the author of the New York Times bestselling book, You First, and someone with a deep expertise in group dynamics, and how true change happens within the company. She is the Vice President of Knightsbridge Leadership Solutions. She enjoys rehabilitating toxic and dysfunctional teams, and is all about performance through team excellence. Her first book, Leadership Solutions, came out in 2007 (she was a co-author). Oh, and by the way, she's a doctor in industrial/organizational psychology. We crack the nut open and dig deep into modern leadership with her. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #401 - Host: Mitch Joel. Running time: 50:10. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Liane Davey. You First. Leadership Solutions. Change Your Team community. Follow Liane on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #401 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast change your team content marketing david usher digital marketing dilbert facebook itunes knightsbridge leadership solutions leadership solutions liane davey marketing blogger marketing podcast nick morgan. new york times podcast podcasting social media twitter video podcast you first

Welcome to episode #400 of Six Pixels Of Separation - The Twist Image Podcast. For the 400th episode of this podcast series, I wanted to have a serious and in-depth conversation with someone who I consider to be one of the brightest minds when it comes to digital, media and technology. That's Douglas Rushkoff. The timing could not have been more perfect, because he is back with a new documentary that recently aired on Frontline titled, Generation Like. You will be doing yourself a huge disservice if you don't take the time to watch it (it's streaming for free online). Rushkoff's latest book is called, Present Shock, and he has ten-plus other best-selling books on new media and pop culture (including: Program Or Be Programmed, Life Inc., Cyberia, Media Virus, Playing the Future, Nothing Sacred: The Truth about Judaism, Get Back in the Box: Innovation from the Inside Out and Coercion, winner of the Marshall Mcluhan Award for best media book). He does tons of teaching and public speaking, but also makes time to produce and write documentaries like Generation Like (along with The Merchants of Cool,  The Persuaders, Digital_Nation). If that weren't enough, Douglas Rushkoff has written two series of graphic novels for Vertigo called, Testament and A.D.D.. I'm always honored that he takes the time to have these types of conversations with me, and we decided to deep dive into some of the bigger themes of this documentary, and what it means to society, as a whole. Lastly, thank you very much for listening to my podcast. I put out these shows, because having these conversations make me better (and hopefully smarter)> The fact that thousands of people - every week - enjoy them right along with me is a true privilege. I'm not one to celebrate milestones and the like, but thank you for being a part of my journey to discover. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #400 - Host: Mitch Joel. Running time: 56:45. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Douglas Rushkoff. Generation Like. Present Shock. Follow Douglas on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #400 - Host: Mitch Joel. Tags: add advertising podcast blog blogging brand business book business podcast coercion content marketing cyberia david usher dc comics digital marketing digital nation douglas rushkoff facebook frontline generation like get back in the box itunes life inc marketing blogger marketing podcast media virus nothing sacred pbs playing the future podcast podcasting present shock program or be programmed social media testament the merchants of cool the persuaders twitter vertigo video podcast

Welcome to episode #399 of Six Pixels Of Separation - The Twist Image Podcast. It's hard to argue that we don't live in a world where there is simply too much good content, and it's everywhere. Brands are expected to not only be great advertisers and listeners to their customers, but to be excellent publishers as well. It's not an easy ask. It's something that most brands struggle with. It's something that Brian Clark has been helping companies tackle for a long time. Copyblogger started out as an incredible blog to help people (and brands) figure out what works when it comes to creating online content. The blog still acts as a treasure trove of information and insight on the topic, but Copyblogger is much more than a blog. In the past few years, Clark and his team, have built Copyblogger Media - a company that offers software and training with over 100,000 customers who are doing their best to create better content marketing online. I have known Brian for many years, and we finally managed to schedule a conversation about the changing landscape of blogging, social media and content marketing. Enjoy the conversation...  Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #399 - Host: Mitch Joel. Running time: 51:59. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Brian Clark. Copyblogger. Follow Brian on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #399 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand brian clark business book business podcast content marketing copyblogger copyblogger media david usher digital marketing facebook itunes marketing blogger marketing podcast podcast podcasting social media twitter video podcast

Welcome to episode #398 of Six Pixels Of Separation - The Twist Image Podcast. How much data is big data? How well can a company leverage that data and technology that they have to make the actual company a better place to work? These are just some of the questions that co-authors Rahaf Harfoush and Leerom Segal attempt to decode in the book, The Decoded Company. Segal is the president and CEO of Klick Health (a well-known healthcare marketing agency) that is both well-recognized for their client work as well as being an "e-mail free" work environment. Harfoush is a technology and media author, speaker and thinker who is best known for her book, Yes We Did: An Insider's Look at How Social Media Built the Obama. Along with two other Klick team members (Jay Goldman and Aaron Goldstein), they are hoping to encourage other businesses to rethink what the workplace of today can look like in order to create a place where companies know their own people better than they know their consumers. It's big, it's bold and it's thrilling. Enjoy the conversation...  Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #398 - Host: Mitch Joel. Running time: 52:46. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Rahaf Harfoush and Leerom Segal. The Decoded Company. Follow Rahaf on Twitter. Follow Leerom on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #398 - Host: Mitch Joel. Tags: aaron goldstein advertising podcast blog blogging brand business book business podcast content marketing david usher digital marketing facebook itunes jay goldman klick health leerom segal marketing blogger marketing podcast podcast podcasting rahaf harfoush social media the decoded company twitter video podcast yes we did

Welcome to episode #397 of Six Pixels Of Separation - The Twist Image Podcast. What does it take to get a consumer to do something online? We can't argue that we live in a world of brand saturation. From very small, indie brands to multi-national conglomerates - every company, everywhere is hoping to get consumers to like, follow, friend and, ultimately, buy from them. The question is this: are people persuaded to do things differently in the digital space in relation to how they are persuaded in physical spaces? It's a question that has been on the mind of Nathalie Nahai for quit some time. I've had the pleasure of sharing the stage with Nathalie a handful of times last year for some corporate events at Google, and we became fast friends. Known as The Web Psychologist, Nathalie recently published her first book, Webs Of Influence - The Psychology Of Online Persuasion. She has a great podcast called, The Good, The Bad & The Dirty - Secret Psychology Of Persuasion along with her blog, The Web Psychologist and what she has to say should change the way you think about marketing, advertising and communications online. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #397 - Host: Mitch Joel. Running time: 1:00:16. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Nathalie Nahai. The Web Psychologist. Webs Of Influence Follow Nathalie on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #397 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast content marketing david usher digital marketing facebook google itunes marketing blogger marketing podcast nathalie nahai podcast podcasting social media the good the bad the dirty the web psychologist twitter video podcast webs of influence

Welcome to episode #396 of Six Pixels Of Separation - The Twist Image Podcast. He's been on Conan O'Brien, David Letterman, Saturday Night Live and more. His name is Tim Washer and he's currently working on social media for Cisco. He's one of the funniest people that I know... and one of the sharpest minds in digital marketing. Beyond being a Webby-nominated video producer and corporate humorist, Tim also worked on IBM's amazing Smarter Planet campaign and works as a keynote speaker and event emcee as well. What makes him so fascinating is how he blends comedy, social media, video production and storytelling to humanize brands. He's an all-around great guy and whenever we're together (which isn't often enough!), I always learn a ton about writing and storytelling. I think you will as well. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #396 - Host: Mitch Joel. Running time: 46:18. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Tim Washer. Follow Tim on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #396 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast cisco conan obrien content marketing david letterman david usher digital marketing facebook ibm itunes marketing blogger marketing podcast podcast podcasting saturday night live smarter planet social media tim washer twitter video podcast webby awards

Welcome to episode #395 of Six Pixels Of Separation - The Twist Image Podcast. What do you do for a living? How many times have you been asked that question? If you don't have a nine-to-five job, but are currently trying to build a life that includes some semblance of meaningful work, that question gets even more difficult to answer. It's less about the work that you do, the community that you serve and how you connect with people online and much more about how all of these pieces now come together to create a meaningful life. Few understand the intricacies of this like Pamela Slim. In 2005, she started the Escape From Cubicle Nation blog that quickly spawned a massive bestselling business book of the same name. The award-winning author, business coach, speaker and martial artist (yes, don't mess with her!), recently released her second book, Body Of Work, that is less of a book and much of a workbook around prodding people to question their work and to find points of connection that will - hopefully - help them define, develop and nurture a career that is more meaningful. This ability to understand and develop one's own story is the crux of Body Of Work. It's an important read. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #395 - Host: Mitch Joel. Running time: 48:59. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Pamela Slim. Body Of Work. Escape From Cubicle Nation blog. Escape From Cubicle Nation. Follow Pamela on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #395 - Host: Mitch Joel. Tags: advertising podcast blog blogging body of work brand business book business podcast content marketing david usher digital marketing escape from cubicle nation facebook itunes marketing blogger marketing podcast pamela slim podcast podcasting social media twitter video podcast

Welcome to episode #394 of Six Pixels Of Separation - The Twist Image Podcast. I spent some time last year at HubSpot's inbound marketing summit in Boston. It was, without a doubt, one of the most exciting marketing events I had attended in a long time. You could feel the excitement in the air, as more and more national brands began to embrace the power of building relationships and figuring out new ways to market their products and services. It was a stellar line-up of presenters, and I found myself quite taken aback by a spoof of the ABC reality TV show, The Bachelorette, that the company executives were performing live on stage. It turns out that Brooks Forester, who was a contestant on the ninth season of the reality televisions series, made a very newsworthy exit from the show when it was down to the wire. It also turns out that Brooks works in the inbound marketing space and wasn't just there to be the comedic relief for the Hubspot folks, but was actually going to discuss some of the marketing lessons that he learned while being on the show (and the aftermath). In those few days, we connected and decided that - when he was prepared - we could our own, little, "The Bachelor reveals all..." about marketing, being a reality television celebrity and what comes next. He's a super-kind individual and I hope you enjoy the conversation...   Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #394 - Host: Mitch Joel. Running time: 42:19. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Brooks Forester. The Bachelorette. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #394 - Host: Mitch Joel. Tags: abc advertising podcast blog blogging brand brooks forester business book business podcast content marketing david usher digital marketing facebook hubspot inbound marketing inbound marketing summit itunes marketing blogger marketing podcast podcast podcasting social media the bachelorette twitter video podcast

Welcome to episode #393 of Six Pixels Of Separation - The Twist Image Podcast. Here is the definition of Content Shock from Mark W. Schaefer: "Content Shock is the emerging marketing epoch defined when exponentially increasing volumes of content intersects our limited human capacity to consume it." In short, it's getting more and more expensive and difficult for brands to create content in a world where consumers have a finite time to consume it all. Do you believe in this or do you not? Schaefer presented this theory (something I have blogged about on countless occasions with my own spin) on his Grow Blog earlier this month. That blog post has since generated over 300 comments and tons of diverse feedback. Shel Holtz (famed communications professional and one of the voices behind the long-running podcast, For Immediate Release - The Hobson And Holtz Report) took exception to the theory of Content Shock in a blog post titled, Six Reasons There Will Be No Content Shock. It felt like this could be a very interesting three-way debate. I hope it doesn't disappoint. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #393 - Host: Mitch Joel. Running time: 51:42. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Shel Holtz and Mark W. Schaefer. For Immediate Release - The Hobson And Holtz Report. A Shel Of My Former Self. Grow Blog. The Marketing Companion. Content Shock. Follow Shel on Twitter. Follow Mark on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #393 - Host: Mitch Joel. Tags: a shel of my former self advertising podcast blog blogging brand business book business podcast content marketing content shock david usher digital marketing facebook for immediate release the hobson and holtz report grow blog itunes mark schaefer mark w schaefer marketing blogger marketing podcast podcast podcasting shel holtz social media twitter video podcast

Welcome to episode #392 of Six Pixels Of Separation - The Twist Image Podcast. When it comes to technology evangelism, it's hard not to think about people like Shel Israel and Robert Scoble. Together, these two co-authored the book, Naked Conversations - How Blogs Are Changing The Way Businesses Talk With Customers, back in 2006. The book was prescient, and was key in helping brands to better understand the power of blogs and how to actually implement a lot of the thinking that came out of The Cluetrain Manifesto (widely regarded as the starting point of social media). Today, these two journalists, bloggers, authors, tweeters, online publishers (and more) are back with their second book that they've done together titled, Age Of Context - Mobile, Sensors, Data And The Future Of Privacy. The Internet is no longer just a more interactive screen than television. It is everywhere. Technology is moving from screens to devices and that's going to change everything. From connected dishwashers to being able to monitor every nuance of our personal health in real-time. These are both interesting times and confusing times. The Age Of Context breaks down these movements, what they mean and why businesses (and individuals) need to start paying attention to them. Enjoy the conversation...  Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #392 - Host: Mitch Joel. Running time: 54:31. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Shel Israel and Robert Scoble. The Age Of Context. Naked Conversations. Follow Shel on Twitter. Follow Robert on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #392 - Host: Mitch Joel. Tags: advertising podcast age of context blog blogging brand business book business podcast content marketing david usher digital marketing facebook itunes marketing blogger marketing podcast naked conversations podcast podcasting robert scoble shel israel social media the cluetrain manifesto twitter video podcast

Welcome to episode #391 of Six Pixels Of Separation - The Twist Image Podcast. Before you go calling your local chapter for animal protection, please know this: I love all people and all animals. Especially cute, little kittens. So don't blame me that Scott Stratten titled his latest book, QR Codes Kill Kittens - How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground. If you were to ask Scott what he does for a living, he might have some kind of funny title like, Chief Consumer Protection Officer, but in reality he has changed from being a marketing critic to a consumer advocate. His other books, UnMarketing and The Book of Business Awesome / The Book of Business UnAwesome were both business bestsellers and QR Codes Kill Kittens is on the same track. What you will quickly learn about Scott is that he cares... deeply... about consumers getting everything they paid for and businesses that can deliver on their promises. He wants businesses to be better. And, that's always a good thing. He's become a close friend and advocate for all things Six Pixels of Separation over the years. Along with being a bestselling author and in-demand speaker, he is also doing two very interesting podcast series. One, is called the UnPodcast and the other is called, The Vegas 30 (both shows features his co-host, Alison Kramer). I'm always excited when Scott agrees to be a part of my show, so... enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #391 - Host: Mitch Joel. Running time: 1:07:39. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Scott Stratten. QR Codes Kill Kittens. UnMarketing. The Book of Business Awesome / The Book of Business UnAwesome. UnPodcast. The Vegas 30. Alison Kramer. Follow Scott on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #391 - Host: Mitch Joel. Tags: advertising podcast alison kramer blog blogging brand business book business podcast content marketing david usher digital marketing facebook itunes marketing blogger marketing podcast podcast podcasting qr codes kill kittens scott stratten social media the book of business awesome the book of business unawesome the vegas 30 twitter unmarketing unpodcast video podcast

Welcome to episode #390 of Six Pixels Of Separation - The Twist Image Podcast. I have been friends (and following) Paul Gillin for years. Back when I was giving some of the first full-day social media seminars to marketing professionals, his book, The New Influencers, was part of the recommended reading list. Gillin stayed connected to the intersection of social media, marketing and has a focus on the B2B landscape. The New Influencers came out in 2007 and Gillin has been prolific since that one was published. He wrote Secrets Of Social Media Marketing in 2008, The Joy of Geocaching with his wife in 2010,  Social Marketing To The Business Customer with Eric Schwartzman in 2011, and most recently, Attack Of The Customers. I'm thrilled that the veteran technology journalist agreed to talk about all things digital with me. Enjoy the conversation...  Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #390 - Host: Mitch Joel. Running time: 37:06. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Paul Gillin. Attack Of The Customers. Social Marketing To The Business Customer. The New Influencers. Secrets Of Social Media Marketing. The Joy Of Geocaching. Follow Paul on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #390 - Host: Mitch Joel. Tags: advertising podcast attack of the customers b2b marketing b2b social media marketing blog blogging brand business book business podcast content marketing david usher digital marketing eric schwartzman facebook itunes marketing blogger marketing podcast marketing professional paul gillen paul gillin podcast podcasting secrets of social media marketing social marketing to the business customer social media social media seminar the joy of geocaching the new influencers twitter video podcast

Welcome to episode #389 of Six Pixels Of Separation - The Twist Image Podcast. It there is one new service marketers felt that they had to wrap their heads around in 2013, it was content marketing. In fact, one could argue that content marketing is the new social media. Joe Pulizzi is riding this wave for all that it's worth. Plus, there's is no one better than Joe Pulizzi to help us navigate through the noise. Pulizzi is the founder of the Content Marketing Institute and SocialTract. He writes one of the most popular blogs on content marketing and is the co-author of two business books on the subject (Get Content. Get Customers and Managing Content Marketing). Most recently, he published Epic Content Marketing. Pulizzi is one of the true, experienced voices in the space and you will be amazed by the depth of this book. If you're looking at how to bulk up your content marketing strategy, or where to get started, his book and this chat is a great primer. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #389 - Host: Mitch Joel. Running time: 45:26. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Joe Pulizzi. Content Marketing Institute. Epic Content Marketing. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #389 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast content marketing content marketing blog content marketing institute david usher digital marketing epic content marketing facebook get content get customers itunes joe pulizzi managing content marketing marketing blogger marketing podcast podcast podcasting social media socialtract twitter video podcast

Welcome to episode #388 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #27.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel) and his latest business venture is, Evol8tion. He just published a new book (that he launched on Kickstarter) called, Z.E.R.O. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we've decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our 27th conversation (or, as I like to affectionately call it, Across The Sound 27.20) and we are joined by his co-author for Z.E.R.O., Maarten Albarda. In this episode, we debate whether or not it's possible for any brand to have zero paid media as a new marketing model. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #388 - Host: Mitch Joel. Running time: 1:05:02. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the Joseph Jaffe and Maarten Albarda conversation about their brand new book, Z.E.R.O.. Jaffe Juice. Jaffe Juice TV. Life After The 30-Second Spot. Join The Conversation. Flip The Funnel. Z.E.R.O. Follow Jaffe on Twitter. Evol8tion. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #388 - Host: Mitch Joel. Tags: across the sound advertising podcast blog blogging brand business book business podcast david usher digital marketing evolution facebook flip the funnel instagram itunes jaffe juice join the conversation joseph jaffe kickstarter life after the 30 second spot maarten albarda marketing blogger marketing podcast podcast podcasting twitter video podcast vine zero

Welcome to episode #387 of Six Pixels Of Separation - The Twist Image Podcast. Gary Vaynerchuk is a marketing juggernaut. In everything that he does, he is driven. He calls this drive his "hustle," and he is practically laughing at every other businessperson who doesn't go out there and give it their one hundred percent (while he is busy lapping them). It is the way this entrepreneur, startup investor, professional speaker, media personality and best-selling author operates. He's not even 40 years old yet, and he has already turned the local family liquor store into a $40 million dollar business. In just two short years, he turned his social media marketing agency (that he started with his brother), VaynerMedia, into a 300-person plus bi-coastal enterprise. This past week, he published his third business book, Jab Jab Jab Right Hook (following on the heels of Crush It and The Thank You Economy), that deep-dives into what works for brands in the social media channels. He's someone who knows. With over one million Twitter followers and millions of views for his many different YouTube and video podcast productions, most brands should be paying attention to how he does it. There's so much more to say, but it's probably better (and more interesting) to hear it directly from Gary's mouth. So, enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #387- Host: Mitch Joel. Running time: 35:49. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Gary Vaynerchuk. Jab Jab Jab Right Hook. VaynerMedia. Wine Library. Crush It. The Thank You Economy. Follow Gary on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #387 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast crush it david usher entrepreneur gary vaynerchuk itunes jab jab jab right hook marketing podcast podcast podcasting the thank you economy vaynermedia wine library youtube

Welcome to episode #386 of Six Pixels Of Separation - The Twist Image Podcast. Every so often, I get the chance to dive deep into a topic that is of huge (and personal) interest to me. This is one of those episodes. Roy Peter Clark is widely regarded as "America's writing coach." He has a stated desire to create "a nation of writers." He has taught writing to everyone from children to Pulitzer authors at the infamous The Poynter Institute - a school for journalism and writing in Florida. His books are "must-haves" for anyone who is a writer (or for those who have a desire to write). I own almost all of them, including Writing Tools, Help! For Writers (which is also a great mobile app) and his latest, How To Write Short. While some might confuse his latest book as a "how to write for the Twitter era," it is so much more than that. He has more honors from the writing and academic world than I could ever list here, but let's just say that to spend some time with someone who is so highly regarded in the writing world, is a pretty cool thing. So, if you tinker with words, have a desire to be a better writer or toil over what to tweet, this episode is for you. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #386- Host: Mitch Joel. Running time: 42:38. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Roy Peter Clark. How To Write Short. The Poynter Institute. Writing Tools. Help! For Writers. Follow Roy on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #386 - Host: Mitch Joel. Tags: advertising podcast blog blogging books on writing brand business book business podcast david usher help for writers how to write short itunes journalism marketing podcast podcast podcasting pulitzer roy peter clark the poynter institute writer writing writing coach writing tools writing world

Welcome to episode #385 of Six Pixels Of Separation - The Twist Image Podcast. True story: when we first started Twist Image back in 2000, I wasn't sure how we were going to get any new clients. I started reading books, attending seminars and doing anything I could to up my game in regards to sales and selling. At every turn, the name Jeffrey Gitomer kept creeping up. From his amazing (and free!) e-newsletter, Sales Caffeine (which I still read religiously), to seminal books like The Sales Bible. Back then, he was offering up teleseminars (like Webinars, but over the phone). They weren't that expensive, but I would still order them, invite a bunch of people over to my office, and we would all split the fee as a way to save some money. I'm sure Jeffrey didn't allow that, but I didn't have the money so I got resourceful. Since then, Jeffrey has continued to pound out bestselling business books at a frenetic pace and it's a crazy world that allows me to also call him a friend. Most recently, he published Jeffrey Gitomer's 21.5 Unbreakbale Laws of Selling - Proven Actions You Must Take To Make Easier, Faster, Bigger Sales... Now And Forever (now that's a title!). As part of the book launch, Jeffrey invited me to add some bonus material for those who would purchase the book on launch day. We recorded this conversation as a that bonus content. Thankfully, Jeffrey was kind enough to allow me to release it now that the launch phase of the book has subsided. I'm thrilled to share this with you. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #385- Host: Mitch Joel. Running time: 51:22. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Jeffrey Gitomer. Jeffrey Gitomer's 21.5 Unbreakbale Laws of Selling - Proven Actions You Must Take To Make Easier, Faster, Bigger Sales... Now And Forever. The Sales Bible. Subscribe to Sales Caffeine. Follow Jeffrey on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #385 - Host: Mitch Joel. Tags: 21 5 unbreakable laws of selling advertising podcast blog blogging brand business book business podcast david usher itunes jeffrey gitomer marketing podcast podcast podcasting sales sales caffeine selling the sales bible

Welcome to episode #384 of Six Pixels Of Separation - The Twist Image Podcast. Is the future of marketing going to be owned by engineers and hackers? Brands like Uber, AirBnB, Dropbox, Instagram and many more Silicon Valley startup darlings have built magnificent and defendable brands without any of the traditional advertising fare and relying only on word of mouth within the social media channels as a form of awareness and validation. It would lead some traditional marketing practitioners to wonder if these brands have uncovered the true secret to viral marketing, or if there is something much more substantive underneath the hood? There has been a lot of attention on the idea of Growth Hacking. Some call it Growth Hacker Marketing. That is the title of Ryan Holiday's latest business book. These Growth Hackers are engineers, coders and entrepreneurs who don't know (or follow) the traditional marketing path (because it's not something they have studied or practiced). They don't sit in the marketing department or have optics into the CMO's office. Instead, these people spend their entire day testing acquisition strategies and leveraging technologies like split A/B testing, web analytics and social listening tools to get people to try, share and loyally use their products and services. Holiday (who is also the author of Trust Me I'm Lying: Confessions Of A Media Manipulator) took some time to discuss this new form of marketing and what it all means. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #384 - Host: Mitch Joel. Running time: 47:58. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Ryan Holiday. Growth Hacker Marketing. Trust Me I'm Lying. Follow Ryan on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #384 - Host: Mitch Joel. Tags: advertising podcast airbnb blog blogging brand business book business podcast david usher dropbox fast company growth hacker marketing growth hacking instagram itunes marketing podcast podcast podcasting ryan holiday the brand called you tom peters trust me im lying uber william arruda

Welcome to episode #383 of Six Pixels Of Separation - The Twist Image Podcast. Tom Peters is widely regarded as the individual who brought the concept of personal branding to the masses in a cover story for Fast Company magazine back in 1997 titled, The Brand Called You. This moment started many ancillary businesses as individuals started to become personal branding consultants. This multiplied and grew in magnitude once social media became pervasive. Suddenly, everyone could be a media producer and a content creator (for free and with access to a global audience). What we wound up with was a bunch of suspicious individuals and a fleet of snake oil salespeople. Thankfully, we have people like William Arruda who get it right. He writes, he speaks but most importantly, he does the real work. He doesn't just talk about personal branding as a way to build his own brand, he teachers leaders and major organizations about the merits of investing in people and helping those people to be their best. I've been following his work for close to a decade, so it was a pleasure to finally get him on the podcast. Enjoy the conversation.   Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #383 - Host: Mitch Joel. Running time: 36:41. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with William Arruda. Reach Personal Branding. Career Distinction. Ditch, Dare, Do: 3D Personal Branding for Executives. Follow William on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #383 - Host: Mitch Joel. Tags: 3d personal branding advertising podcast blog blogging brand business book business podcast career distinction david usher ditch dare do fast company itunes marketing podcast personal brand personal branding podcast podcasting reach personal branding the brand called you tom peters william arruda

Welcome to episode #382 of Six Pixels Of Separation - The Twist Image Podcast. One of my business partners at Twist Image is an advertising industry veteran. He helped build one of the most well-regarded agencies in Canada for well over a decade. When we first met (over a decade ago), he half-joked that it's surprising how many highly-intelligent individuals would like to be a part of such a miserable industry. Like I said, he was half-joking. People love Mad Men and it's not just because of the fashion. It was a crazy time when brands were looking for all kinds of edge over their competitors and these newly-formed ad agencies were just making stuff up as they went along. It was crazy times. George Parker was lucky enough to have entered the industry back then. He lives to tell the tales. For over thirty years, he worked in the creative department for agencies all over the work. He wrote a monthly column for AdWeek for close to a decade and has been a contributor for Ad Age, Business Insider, Quartz and more. Currently, he is still an advertising consultant, blogs regularly at AdScam (which is hilarious and brilliant) and he writes books (his most-recent being, Confessions Of A Mad Man). He is free to speak his mind and he doesn't hold back (so, this one of NSFW). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #382 - Host: Mitch Joel. Running time: 1:00:19. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with George Parker. AdScam. Confessions Of A Mad Man. Follow George on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #382 - Host: Mitch Joel. Tags: ad age adscam advertising advertising podcast adweek blog blogging brand business book business insider business podcast confessions of a mad man david usher george parker itunes mad men marketing podcast podcast podcasting quartz

Welcome to episode #381 of Six Pixels Of Separation - The Twist Image Podcast. Richard Koch is someone I have been following for a long time. He is a very prolific business writer known best for his hit business book, The 80/20 Principle (and you probably also heard of Superconnect). He recently published, The 80/20 Manager - The Secret to Working Less and Achieving More, and this is where things start to get interesting. Koch is no Tim Ferriss or Chris Guillebeau (in terms of age and passion). Koch has been around the block way more times as a former management consultant (Boston Consulting Group and Bain) and entrepreneur (he built L.E.K. Consulting with Jim Lawrence and Iain Evans), along with using his concepts to make a fortune from several private equity investments made personally. So, does he have the facts to back up the notion that we can all work a lot less and do/make a whole lot more? Take a listen and enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #381 - Host: Mitch Joel. Running time: 42:56. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Richard Koch. The 80/20 Manager. The 80/20 Principle. Follow Richard on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #381 - Host: Mitch Joel. Tags: advertising podcast bain blog blogging boston consulting group brand business book business podcast chris guillebeau david usher iain evans itunes jim lawrence lek consulting marketing podcast podcast podcasting richard koch superconnect the 80 20 manager the 80 20 principle tim ferriss

Welcome to episode #380 of Six Pixels Of Separation - The Twist Image Podcast. I have been hearing about the new business book, Without Their Permission, for well over a year. Alexis Ohanian and I share the same publisher and editor (Grand Central Publishing - Hachette Book Group). Alexis is one of the most impressive young people you will ever meet. He is the co-founder of Reddit, Hipmunk and more. He's a passionate startup guy and investor (deeply rooted with Y Combinator) and his new book is all about using the Web for good and using the Web to build a business. The book lives up to its hype (because if it didn't, he would get mauled on Reddit ;). That hasn't happened so far. Alexis is a very passionate individual who really believes that the Internet allows all of us to reach potentials that have never before been imaginable. It was a please to connect with him. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #380 - Host: Mitch Joel. Running time: 39:32. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Alexis Ohanian. Without Their Permission. Reddit. Hipmunk. Y Combinator. Follow Alexis on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #380 - Host: Mitch Joel. Tags: advertising podcast alexis ohanian blog blogging brand business book business podcast david usher grand central publishing hachette book group hipmunk internet culture itunes marketing podcast podcast podcasting reddit without their permission y combinator

Welcome to episode #379 of Six Pixels Of Separation - The Twist Image Podcast. I have known Dan Schawbel for over a decade. I have also had the pleasure of watching him blossom into a marketing juggernaut and passionate educator for young people who are trying to figure out how to leave their mark on the world. When I first started blogging about personal branding and online reputation, Dan was always eager to comment, add his perspective and share his insights. Now, he is the Managing Partner of Millennial Branding - a Gen Y research and consulting firm. He has authored two bestselling business books, Me 2.0 and the recently published, Promote Yourself - The New Rules For Career Success. Dan is also a contributor for Time and Forbes magazine, as well as being a sought-after media pundit on the topic of personal branding and Gen Y. Oh, did I mention that he accomplished all of this before his thirtieth birthday? He is an impressive young man. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #379 - Host: Mitch Joel. Running time: 39:05. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Dan Schawbel. Promote Yourself. Me 2.0. Follow Dan on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #379 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast dan schawbel david usher forbes itunes marketing podcast me 20 millennial branding podcast podcasting promote yourself time magazine

Welcome to episode #378 of Six Pixels Of Separation - The Twist Image Podcast. Where does creativity come from? It's a big question. Tomes have been written about it. Few understand the creative process better than Todd Henry. He is the founder of a group called The Accidental Creative (which also happens to be the title of self-titled debut business book back in 2011). Most recently, he released his second book. It is, without question, one of the best book titles on creativity that I have ever come across. It is called, Die Empty - Unleash Your Best Work Every Day, and the  excellent content within the book lives up to the title. Too many people confuse "art" with "creativity," and Todd has an incredible knack for explaining how creativity needs to permeate everything that we do in our work. We expect creativity or moments of genius to hit us like random bolts of lightning, Die Empty is a practical and powerful roadmap that will put a process against your creativity (you need to work it - each and every day). What's the point of dying with your creativity trapped between your ears? Todd has been on the podcast before (SPOS #259 - Accidentally Creative With Todd Henry) and now he is back to talk about Die Empty. Enjoy the conversation...    Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #378 - Host: Mitch Joel. Running time: 49:29. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Todd Henry. Die Empty. Accidental Creative. Follow Todd on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #378 - Host: Mitch Joel. Tags: accidental creative advertising podcast blog blogging brand business book business podcast david usher die empty itunes marketing podcast podcast podcasting todd henry

Welcome to episode #377 of Six Pixels Of Separation - The Twist Image Podcast. Marc Ecko is one of the most fascinating people that I have ever met. I was asked to interview him live and onstage in Toronto earlier this year. I knew that he was the creative and fashion genius behind Eck? Unltd. (which has become a billion dollar fashion and lifestyle company). I also knew that his marketing antics have been well documented (remember the tagging of Air Force One?). I figured that I was going to meet an older gentleman in their late fifties (like a Tommy Hilfiger or Kenneth Cole type of persona). It turns out that Ecko and I are almost the exact same age (I need to start working harder!). Ecko is still semi-actively involved in the multiple fashion brands that he created (Eckored, Marc Ecko Cut & Sew and Zoo York), but spends the bulk of his current time working on Complex Media. As if that's not enough, he is one of the most generous philanthropists out there, and recently released a stunning business book called, Unlabel - Selling You Without Selling Out. He is, simply put, an amazing individual who is very real, practical and friendly. Enjoy our conversation...  Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #377 - Host: Mitch Joel. Running time: 46:46. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Marc Ecko. Unlabel. Complex Media. Ecko Unltd. Follow Marc on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #377 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast complex complex media david usher ecko ecko red ecko unltd itunes kenneth cole marc ecko marc ecko cut and sew marketing podcast podcast podcasting tommy hilfiger unlabel zoo york

Welcome to episode #376 of Six Pixels Of Separation - The Twist Image Podcast. Peter Coughter was last on the podcast over a year ago to discuss his amazing book, The Art of the Pitch - Persuasion and Presentation Skills That Win Business (you can listen to that episode right here: SPOS #296 - The Art Of The Pitch With Peter Coughter). To this day, I consider it the seminal book for marketing and communications people who need to better understand how to pitch creative ideas in a very complex world. Things continue to evolve and change. Each and every day, we see the importance of presentation skills increasing. Personally, I believe that the ability to present is core to an individual's success (from personal to professional development). Coughter was President of Siddall, Matus & Coughter Inc., one of the most respected advertising and communications agencies in the Southeast. His agency won tons of industry awards and recognition. Today, he is a professor at Virginia Commonwealth University's Brandcenter, and a consultant to advertising agencies on how to win the pitch. If you're interested in bulking up on your pitching and presentation skills, you have come to the right place. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #376 - Host: Mitch Joel. Running time: 53:44. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Peter Coughter. The Art of The Pitch. Brandcenter. Follow Peter on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #376 - Host: Mitch Joel. Tags: advertising podcast blog blogging brancenter brand business book business podcast david usher itunes marketing podcast persuasion skilles peter coughter podcast podcasting presentation skills siddall the art of the pitch

Welcome to episode #375 of Six Pixels Of Separation - The Twist Image Podcast. Back when book publishers were scoffing at the idea that people would read a book on a digital screen, let alone on their iPhones, Michael Hyatt was paying close attention. Back when authors thought that blogging was a waste of valuable text (and not even thinking about Twitter), Michael Hyatt was paying close attention. Back when book publishers had no bearings on the future of book publishing, let alone as an amazing place for authors and book publishers to connect with fans, Michael Hyatt was paying close attention. He would, eventually, leverage social media to better connect himself, the authors he worked with and the book publishing company that he helped push to tremendous success to embrace all things digital. Hyatt is the former Chairman and CEO of Thomas Nelson Publishers (one of the largest book publishing companies in the U.S.), and he's also the author of the bestselling business book, Platform - Get Noticed in a Noisy World. He's taken his impressive knowledge of how to build a serious platform and turned it into something called, Platform University. I've had the pleasure of getting to know him over the years, and he finally agreed to be on the show. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #375 - Host: Mitch Joel. Running time: 41:45. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Michael Hyatt. Platform. Platform University. Follow Michael on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #375 - Host: Mitch Joel. Tags: advertising podcast alan iny blog blogging book book publishing boston consulting group brainstorming brand business book business podcast creativity david usher iphone itunes marketing podcast michael hyatt platform platform university podcast podcasting sustainable creativity thinking in new boxes thomas nelson publishers

Welcome to episode #374 of Six Pixels Of Separation - The Twist Image Podcast. Thinking outside of the box? Thinking inside of the box? What would happen if there was a whole new slew of boxes that you didn't even realize were available to you? That's what Alan Iny need is trying to figure out. Alan has one of the coolest job titles ever: Senior specialist for creativity and scenario planning at the Boston Consulting Group. He is not only a trainer to thousands of executives and consultants all over the world, he is also the co-author of an amazing new book called, Thinking In New Boxes. Thinking In New Boxes is all about what happens when business and creativity collide. It's not just about a better brainstorming session. It's not just a revolutionary new roadmap for sustainable creativity at work. This is a whole new way of bringing a whole new level of creativity to the work that you do. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #374 - Host: Mitch Joel. Running time: 37:51. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Alan Iny. Thinking In New Boxes. Boston Consulting Group. Follow Alan on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #374 - Host: Mitch Joel. Tags: advertising podcast alan iny blog blogging boston consulting group brainstorming brand business book business podcast creativity david usher itunes marketing podcast podcast podcasting sustainable creativity thinking in new boxes

Welcome to episode #373 of Six Pixels Of Separation - The Twist Image Podcast. Last week Boston hosted HubSpot's Inbound Marketing Marketing Conference. It was a veritable who's who of marketing and those who are thinking about ways to connect with consumers in a more profound way. A fellow speaker at the event was David Meerman Scott. Scott is a massively successful bestselling business book author and speaker. If you don't know the books, The New Rules of Marketing & PR, Marketing Lessons from the Grateful Dead, World Wide Rave, Real-Time Marketing & PR and Newsjacking, you really should. Over the years, I have been lucky enough to get to know David, and I have the privilege of calling him a friend. We decided to meet up for coffee early one morning, and then decided to hit the record button to discuss the launch of the fourth (fourth!) edition of The New Rules of Marketing & PR. Enjoy the conversation...  Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #373 - Host: Mitch Joel. Running time: 35:35. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with David Meerman Scott. The New Rules of Marketing & PR. Marketing Lessons from the Grateful Dead. World Wide Rave. Real-Time Marketing & PR. Newsjacking. Follow David on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #373 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast david meerman scott david usher hubspot inbound marketing conference itunes marketing lessons from the grateful dead marketing podcast newsjacking podcast podcasting real time marketing and pr the new rules of marketing and pr world wide rave

Welcome to episode #372 of Six Pixels Of Separation - The Twist Image Podcast. Jeremiah Owyang is paying less attention to social business and much more to what has been called, The Collaborative Economy. He believes that the time is rip and that the collaborative economy is going to change everything (again). He's currently Partner of Customer Strategy at Altimeter Group, a research based advisory firm started by Charlene Li (Groundswell and Open Leadership). I've been following Jeremiah (and admiring him) since his days at Forrester Research and was one of the earlier readers/fans of his blog, Web Strategist. In June of this year, he launched his latest research report called, The Collaborative Economy. This is how Owyang explains it: "Right now, customers are sharing media and ideas on social technologies, in the near future, they'll use similar technologies to share products and services, which will cause a ripple of impacts far more disruptive than what we've seen before." Think about Uber, AirBnB and even Netflix. A world where we share stuff... not own it (a space that has been blossoming since the social Web was first introduced). I spent an afternoon with Owyang a few weeks back in Menlo Park (but we recorded this conversation prior to that). He's got a great mind for business, technology and marketing. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #372 - Host: Mitch Joel. Running time: 49:12. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Jeremiah Owyang. The Collaborative Economy. Altimeter Group. Follow Jeremiah on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #372 - Host: Mitch Joel. Tags: advertising podcast airbnb altimeter group. charlene li blog blogging brand business book business podcast david usher forrester research groundswell itunes jeremiah owyang marketing podcast netflix open leadership podcast podcasting the collaborative economy uber web strategist

Welcome to episode #371 of Six Pixels Of Separation - The Twist Image Podcast. It feels like I have known Jackie Huba forever. She's a master at understanding, talking about, writing about and teaching about customer loyalty. She's written a batch of bestselling business books like, Creating Customer Evangelists and Citizen Marketers. She's been at it for a long time. She's been talking about a lot of the things that the smart brands are finally doing... but Jackie was talking about it long ago. Most recently, she published a new book, Monster Loyalty - How Lady Gaga Turns Followers into Fanatics. Don't mistaken this for another book about how brands need to turn customers into fans. It's not. It's about something much more powerful and that much deeper. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #371 - Host: Mitch Joel. Running time: 47:31. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Jackie Huba. Monster Loyalty. Creating Customer Evangelists. Citizen Marketers. Follow Jackie on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #371 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast citizen marketers creating customer evangelists customer loyalty david usher itunes jackie huba marketing podcast monster loyalty podcast podcasting

Welcome to episode #370 of Six Pixels Of Separation - The Twist Image Podcast. I spent a few days in Silicon Valley this week. I was invited there to give the keynote address for Haystack Digital Marketing's Digital Summit At Mountain View, which took place at the Googleplex. Since I was in the neighborhood, I had to spend some quality time with a close friend and someone I consider to be one of the smartest minds in marketing today: Avinash Kaushik. Kaushik is the Digital Marketing Evangelist at Google and the bestselling author of Web Analytics - An Hour A Day and Web Analytics 2.0. Along with that, he is one of the most powerful marketing bloggers on the planet. His blog, Occam's Razor is a site to behold (intentional spelling). On July 22nd, he published another monster post (close to 4000 words) titled, See-Think-Do: A Content, Marketing, Measurement Business Framework and, once again, it's a blog post worthy of pushing further and deeper into a book. I hope he does just that. In the meantime, here's an in-depth conversation about this new marketing framework. It's an important discussion, so enjoy...   Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #370 - Host: Mitch Joel. Running time: 50:04. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Avinash Kaushik. See-Think-Do: A Content, Marketing, Measurement Business Framework. Occam's Razor. Web Analytics - An Hour A Day. Web Analytics 2.0. Follow Avinash on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #370 - Host: Mitch Joel. Tags: advertising podcast avinash kaushik blog blogging brand business book business framework business podcast content content marketing david usher digital marketing digital marketing evangelist digital summit at mountain view facebook google googleplex haystack digital marketing itunes marketing blogger marketing framework marketing podcast occams razor podcast podcasting see think do silicon valley twitter web analytics web analytics 20 web analytics an hour a day

Welcome to episode #369 of Six Pixels Of Separation - The Twist Image Podcast. There are certain people and brands who know how to manipulate the media. Not in a nefarious or evil way (those kinds exist as well). They manipulate the media to draw multiple layers of attention to their causes, products, brands and services. While young in age, Ryan Holiday seems to have a knack for driving attention to things like fashion brands and authors unlike any other. You could call him a PR professional, but his seminal book, Trust Me I'm Lying: Confessions Of A Media Manipulator, was not only a bestselling book, helped garner Holiday a ton of attention but nurtured his title as, Media Manipulator. He's worked with American Apparel, Tucker Max, James Altucher and many others. In this chat, Ryan talks about the difference between a publicity stunt (a moment in time) to creating something that makes people say, "do you remember when..." (something legendary). Think you're really marketing? Listen to this. Enjoy the conversation...  Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #369 - Host: Mitch Joel. Running time: 43:26. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Ryan Holiday. Trust Me I'm Lying. Follow Ryan on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #369 - Host: Mitch Joel. Tags: advertising podcast american apparel blog blogging brand business book business podcast david usher digital marketing facebook itunes james altucher marketing podcast media manipulator podcast podcasting ryan holiday trust me I'm lying tucker max twitter

Welcome to episode #368 of Six Pixels Of Separation - The Twist Image Podcast. This is a big week for Montreal. We have the Just For Laughs comedy festival in town (full disclosure: Twist Image built the Just For Laughs website). It's the place where anybody and everybody involved in the business of comedy converge on this city for galas, one-off shows and parties. In the past few years, comedy has latched on to new media in a big way. From comedians using Twitter to connect more directly to the wild success of Funny or Die. We have seen comedians like Louis CK leverage new media to truly build a direct relationship with his fans, to celebrities like Joan Rivers (In Bed With Joan) and Jerry Seinfeld (Comedians In Cars Getting Coffee) turning to Web-only programs. I think that Marc Maron is to thank for a lot of what we're seeing these comedians do. Since 2009, he has been producing his podcast, WTF With Marc Maron. The show is produced twice a week and features in-depth conversations with comedians and other entertainers that deep dives into their craft and life. He's had a who's who of the industry join him. The success of his podcast has furthered his stand-up comedy career, led to a bestselling second book, Attempting Normal, and his TV show, Maron (broadcasted on IFC) just got picked up for another season. I sat down with Maron, this past Friday (prior to a live recording of his own, WTF With Marc Maron). Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #368 - Host: Mitch Joel. Running time: 37:45. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Marc Maron. WTF With Marc Maron. Attempting Normal. Maron. Follow Marc on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #368 - Host: Mitch Joel. Tags: advertising podcast attempting normal blog blogging brand business book business podcast comedians in cars getting coffee david usher digital marketing facebook funny or die ifc in bed with joan rivers itunes jerry seinfeld joan rivers just for laughs louis ck marc maron marketing podcast maron podcast podcasting twitter wtf with marc maron

Welcome to episode #367 of Six Pixels Of Separation - The Twist Image Podcast. Really thrilled to have my friend, Jay Baer, back on the podcast. He recently published another business book, Youtilty, and true to Baer standards it is one hundred percent "hype free." Proof in the pudding? The book is currently riding its third week on the New York Time's bestseller list. More pudding? Youtility isn't just a smart book, it's a fun read. Baer holds no punches in his writing. If you have yet to fall in love with his blog, Convince And Convert, or his first book, The Now Revolution (which he co-wrote with Amber Naslund) or his podcast, Social Pros, you don't know what you're missing. He is a frequent guest on this podcast and I am honored to have him back to discuss a topic that is both near and dear to my heart as well (a full chapter and more on utility-driven marketing is featured in my latest business book, CTRL ALT Delete). Enjoy the conversation...  Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #367 - Host: Mitch Joel. Running time: 43:35. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Jay Baer. Youtility. Convince And Convert. Social Pros. The Now Revolution. Follow Jay on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #367 - Host: Mitch Joel. Tags: advertising podcast amber naslund blog blogging brand business book business podcast convince and convert david usher digital marketing facebook itunes jay baer marketing podcast podcast podcasting social pros the now revolution twitter youtility

Welcome to episode #366 of Six Pixels Of Separation - The Twist Image Podcast. If you lost ten million dollars, would you make the same mistake twice? Better question: would you take the advice of someone who lost more than ten million dollars on more than one occasion? Before answering any of these questions, I am going to encourage you to take a listen to this chat with James Altucher. Altucher is a trader, investor, writer, and entrepreneur. His bio is an impressive one. He's an investor in Buddy Media (which sold to Salesforce.com for about $800 million) as well as bitly. His latest book is called, Choose Yourself!, and it's a great read. Also, if you're not following his blog, The Altucher Confidential, you don't know what you're missing. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #366 - Host: Mitch Joel. Running time: 53:37. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with James Altucher. Choose Yourself! Follow James on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #366 - Host: Mitch Joel. Tags: advertising podcast bitly blog blogging brand business book business podcast choose yourself david usher digital marketing facebook itunes james altucher marketing podcast podcast podcasting salesforce the altucher confidential twitter

Welcome to episode #365 of Six Pixels Of Separation - The Twist Image Podcast. This is also episode #26.20 of Across The Sound. Joseph Jaffe is widely regarded as one of the top Marketing Bloggers (Jaffe Juice) and Podcasters (both Jaffe Juice in audio and Jaffe Juice TV in video). He is the author of three excellent books (Life After The 30-Second Spot, Join The Conversation and Flip The Funnel) and his latest business venture is, Evol8tion. He's just finishing a new book (that he launched on Kickstarter) called, Z.E.R.O. A long-time friend (and one of the main inspirations behind the Six Pixels of Separation blog and podcast), we've decided to hold semi-regular conversations, debates and back-and-forths that will dive a little deeper into the Digital Marketing and Social Media landscape. This is our 26th conversation (or, as I like to affectionately call it, Across The Sound 26.20) and we dive deep into everything video from Vine and Instagram to the new (and amazing) slew of video podcasts... and the opportunities that it provides for brands moving forward. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #365 - Host: Mitch Joel. Running time: 59:04. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! Here's is the Joseph Jaffe conversation about how we scale humanity. Jaffe Juice. Jaffe Juice TV. Life After The 30-Second Spot. Join The Conversation. Flip The Funnel. Z.E.R.O. Follow Jaffe on Twitter. Evol8tion. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #365 - Host: Mitch Joel. Tags: across the sound advertising podcast blog blogging brand business book business podcast david usher digital marketing evolution facebook flip the funnel instagram itunes jaffe juice join the conversation joseph jaffe kickstarter life after the 30 second spot marketing blogger marketing podcast podcast podcasting twitter video podcast vine zero

Welcome to episode #364 of Six Pixels Of Separation - The Twist Image Podcast. He has been called "one of the world's foremost retail industry futurists" (put that in your pipe and smoke it!). For over twenty years, Doug Stephens has worked with some of the world's biggest brands, agencies and retailers helping them to achieve the success that they demand today with a keen eye on how quickly the world of retail continues to evolve. Currently, he is the founder of Retail Prophet and the author of the book, The Retail Revival. Do shopping malls have a future? How much of an impact does e-commerce have on retail and where is this all headed? How will retail figure out attribution in a world where people can shop the store while physically being there, or on their smartphone (at the same time)? How is this all going to shake out and what will the future of retail look like? This is a meaty one... enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #364 - Host: Mitch Joel. Running time: 44:02. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Doug Stephens. Retail Prophet. The Retail Revival. Follow Doug on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #364 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast david usher digital marketing doug stephens e commerce ecommerce facebook itunes marketing podcast podcast podcasting retail retail industry retail prophet retailer shopping mall the retail revival twitter

Welcome to episode #363 of Six Pixels Of Separation - The Twist Image Podcast. A natural born storyteller. That is one of the best ways to describe PR celebrity, Peter Shankman. He has led an interesting life... and it continues to roll on. He wrote three business books, Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them (in 2006), Customer Service: New Rules for a Social-Enabled World (in 2010) and most recently, Nice Companies Finish First: Why Cutthroat Management Is Over and Collaboration Is In. Beyond that he well-known for launching Help A Reporter Out and he still practices the art of networking and communications through his boutique PR and social media shop, The Geek Factory. Shankman is full of stories... enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #363 - Host: Mitch Joel. Running time: 43:17. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Peter Shankman. Nice Companies Finish First. Help A Reporter Out. Can We Do That?! Customer Service. The Geek Factory. Follow Peter on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #363 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast can we do that customer service david usher digital marketing facebook haro help a reporter out itunes marketing podcast nice companies finish first peter shankman podcast podcasting pr pr stunt public relations the geek factory twitter

Welcome to episode #362 of Six Pixels Of Separation - The Twist Image Podcast. While many companies were still lamenting a basic website back in the nineties, Gary Schwartz was already imagining how content, voice and mobility would change how we connect to one another... and the brands that serve us. For over a decade, Gary has been a leader in the mobile industry. He is CEO of Impact Mobile (offices in New York, Los Angeles, Toronto, etc...), is Chair of the Mobile Entertainment Forum and Chair Emeritus of the Mobile Committee for the Internet Advertising Bureau. He published his first book, The Impulse Economy - Understanding mobile shoppers and what makes them buy, and appeared on this podcast back in 2012. Now, he is back with his latest book, Fast Shopper, Slow Store - A Guide to Courting and Capturing the Mobile Consumer, that looks at how shopping has changed since consumers have massive computational power and inter-connectedness in the palms of their hands. The game has changed. The game is changing. Enjoy the conversation... Here it is: Six Pixels Of Separation - The Twist Image Podcast - Episode #362 - Host: Mitch Joel. Running time: 57:52. Please send in questions, comments, suggestions - [email protected]. Hello from Beautiful Montreal. Subscribe over at iTunes. Please visit and leave comments on the Blog - Six Pixels of Separation. Feel free to connect to me directly on Facebook here: Mitch Joel on Facebook. or you can connect on LinkedIn. ...or on twitter.  Six Pixels of Separation the book is now available. CTRL ALT Delete is now available too! In conversation with Gary Schwartz. Impact Mobile. Fast Shopper, Slow Store. The Impulse Economy. Follow Gary on Twitter. This week's music: David Usher 'St. Lawrence River'. Get David's song for free here: Artists For Amnesty. Download the Podcast here: Six Pixels Of Separation - The Twist Image Podcast - Episode #362 - Host: Mitch Joel. Tags: advertising podcast blog blogging brand business book business podcast david usher digital marketing facebook fast shopper slow store gary schwartz impact mobile interactive advertising bureau itunes marketing podcast mobile consumer mobile entertainment forum podcast podcasting the impulse economy twitter