Thanks to our Partner, NAPA Auto CareGreg Buckley discusses the importance of using analytics and performance metrics in the automotive industry. He draws parallels between managing a sports team and running an auto repair shop, emphasizing the need for owners to understand their team's strengths and weaknesses. Greg explores the idea of incentivizing performance and accountability, similar to professional athletes. Greg shares his experience with nurturing technicians and the concept of having a "farm team" to develop skills. The conversation also touches on the need for better career pathing, training, and compensation methods to retain talent and improve the industry's professionalism.Greg Buckley, owner of Buckley’s Auto Care in Wilmington, and Millsboro DE.  Greg’s previous episodes HERE.Show Notes Introduction to the concept of scorecards (00:02:07) Greg introduces the concept of using scorecards and analytics to measure technician performance. Technician performance metrics (00:03:03) Discussion about technicians having access to their performance data and using it for career decisions. Contract-based employment (00:04:18) Exploring the idea of creating contracts and incentives based on performance metrics. Redefining technician compensation (00:05:20) Discussing the concept of incentives and redefining technician compensation based on performance. Building a career path (00:06:20) Exploring the idea of building a career path for technicians based on performance metrics. The role of analytics in decision-making (00:09:56) Drawing parallels between sports analytics and using analytics in the automotive industry. Training and certifications (00:11:58) Discussion about using shop management systems to track technician performance and productivity. Redefining technician levels (00:15:55) Proposing the idea of redefining technician levels and career pathing within the industry. Baseball analogies (00:16:38) Using baseball analogies to explain the concept of developing technicians through different levels. Understanding team strengths and weaknesses (00:18:16) Exploring the concept of knowing individual strengths and weaknesses to improve performance and success. Grooming technicians and creating career paths (00:19:09) The importance of grooming technicians and creating a career path for their growth and development. Enhancing compensation methods (00:25:05) Exploring the need for different methods of compensation to foster team growth and development. Agreement and rewards system (00:25:58) Discussing the concept of creating agreements and rewards systems based on performance metrics for technicians. Reflecting on baseball and strategic thinking (00:26:52) Reflecting on the strategic thinking involved in baseball and its relevance

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn this episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching addresses auto repair business owners, focusing on revitalizing February's sluggish pace. He emphasizes the power of a goal-oriented mindset, offering actionable advice on setting objectives and adopting proactive strategies. Cotton's insights aim to help listeners transform typically slow periods into opportunities for profit and success, underscoring the significance of attitude and planning in business.The importance of mindset (00:00:04) Discussion on the significance of a goal-driven mindset to turn February around for auto repair business owners.Challenging the negative mindset (00:02:23) Encouraging shop owners to shift from a negative mindset about February and its impact on business performance.Analyzing February sales data (00:04:30) Reviewing sales data from February and questioning the mindset of shop owners who did not experience significant growth.Preparing for slow periods (00:08:05) Emphasizing the importance of long-term planning and preparation for slow months, such as February, to achieve success.Overcoming negative mindset trap (00:09:07) Discussing the negative mindset trap and how it affects the performance and attitude of the team.Adopting a positive mindset (00:10:16) Exploring the power of a positive mindset and proactive approach to transform slow periods into successful and profitable times.Setting ambitious goals (00:11:11) Encouraging shop owners to set ambitious but achievable goals and involve the team in brainstorming strategies to attract more business.Reinforcing the impact of mindset and goals (00:13:20) Highlighting the impact of mindset and goal setting on team performance and attitude, and its role in breaking the cycle of slow periods.Driving the shop to new heights (00:15:34) Empowering shop owners to use their mindset and leadership to transform challenges into opportunities and drive their shop to new heights.Coach Chris Cotton', '00:02:23', "I heard it like, 'Oh woe is me, February sucks, January sucks, it's always going to suck and there's nothing we can do about it.'" 'Coach Chris Cotton', '00:03:24', "If you tell all the employees, 'Hey, this is going to be the best month ever,' and you put your efforts towards that, then guess what? It will be the best month ever." 'Coach Chris Cotton', '00:09:07', "What would $25,000 have done for your shop? What would $50,000 have done for your shop in January, February, March moving forward?"Connect with Chris:[email protected]: 940.400.1008www.autoshopcoaching.comFacebook: https://www.facebook.com/AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

Watch the video version on YouTube HERE. Carm Capriotto discusses the importance of establishing a new language standard for automotive repair professionals. He focuses on the need for clear and consistent job titles that reflect what we do for the consumer. It will help bring a necessary professional view of auto repair specialists. Get your copy of 'The Rise of the Mechanical and Technology Specialists" HERE. Carm gave a keynote speech on ‘The Rise’ in early 2024 and has spoken via Zoom to many shop owner networking groups and coaching groups to share the reason for and drive for this universal and essential initiative. He will bring his passion to your company or networking group to hear the behind-the-scenes story of the formulation of this very important industry initiative. Email Carm HERE. Think of the power of this language change when we speak to high school and post-secondary students about our trade. We have one of the most technology-driven skilled trades that can use this high dose of professionalism internally and externally. We dive deep into crafting a new standard language for auto repair specialists. It's not just about technical jargon; it's about creating clear, precise, and universally understood communication that benefits everyone in the industry, mostly our clients. Imagine a world where every technician, service advisor, and customer speaks the same automotive language. Respect, clarity, confidence, and trust would skyrocket between service providers and clients. Crafting the New Lexicon The journey to creating a new language standard is an entire industry endeavor. It requires collaboration and consensus from all corners. Everyone's input is valuable, from the seasoned veterans to the fresh faces just starting their careers. Here's how we can approach this monumental task: Engage with Industry Leaders We must bring together shop owners, thought leaders, educators, and influencers within the auto repair community to spearhead this initiative. Their expertise and experience will be the cornerstone of developing a practical and forward-thinking language. The automotive industry is not static; it's a dynamic field that is constantly advancing. Our new language must be adaptable and evolve with emerging technologies and repair techniques. The Road Ahead The road to a new language standard will be challenging. However, the rewards promise to be significant. By committing to this endeavor, we're not just changing our language but elevating the entire auto repair experience. Join the Conversation I invite you to listen to the full episode of "Remarkable Results Radio" to explore this topic further. Your thoughts and contributions are not only welcome but essential. Together, let's build a language that reflects the precision, skill, and passion that define our work. Remember to download your 10-page copy of this Declaration HERE and support this initiative. It will pay long-term dividends. &nbsp; Connect with the Podcast: -Follow on Facebook: <a...

Recorded Live at MACS (Mobile Air Climate Systems) 2024 Training Event &amp; Trade Show, Pam Oakes discusses life after selling her shop and the transition into training. She also focuses on the role of 609 certification, EPA regulations and the importance of continuous learning and education. As professionals, we must adapt, learn, and embrace changes to ensure we're not left behind. Show Notes Watch Full Video Episode MACS (Mobile Air Climate Systems): https://macsmobileairclimate.org/ The MACS event (00:00:01) Introduction to the event, including the number of speakers, hours of training, and expo highlights. Transition from shop ownership to training (00:00:58) Discussion about the transition from owning a shop to training and the challenges involved. Importance of EPA compliance (00:05:03) Discussion about the EPA's enforcement of regulations and the consequences of non-compliance. ASE subject matter expert team (00:12:31) Discussion about the benefits of being part of the ASE subject matter expert team and the approach to creating fair and effective exam questions. The shop owner's passion for learning (00:16:08) Discussion on the shop owner's continuous learning and involvement in an ADAS project. The importance of training and continuous learning (00:17:28) Emphasizing the significance of ongoing training, learning, and the value of a supportive team. Training and certification for industry professionals (00:19:46) Exploring the efforts to provide training and certification for technicians. Changing the language and perception of automotive roles (00:21:51) Addressing the need to redefine and standardize the language used in the automotive industry to better represent roles and improve customer understanding. Automotive technology and industry evolution (00:23:30) Comparing the evolution of automotive technology to the advancements in other industries and discussing the challenges of acceptance and adaptability. The future of automotive technology (00:28:26) Discussing the future of automotive technology, including autonomous vehicles, hydrogen fuel, and battery electric vehicles. The impact of new automotive technology (00:30:16) Discussion on the challenges and potential drawbacks of new automotive technology, including the push for certain technologies and the future of hydrogen fuel. Porsche E-Fuel (00:32:11) Conversation about Porsche's development of e-fuel. Hydroelectric Power Plants (00:33:57) Exploration of the potential for hydroelectric power plants to produce electricity for e-fuel production. Post-Sale Life and Support (00:35:24) Reflection on life after selling a business and the importance of support systems in the automotive industry. Training and Education (00:36:09) Discussion about the importance of industry involvement in training and educating automotive professionals at all levels. Thanks to our Partners, AAPEX and NAPA TRACS Set your sights on Las Vegas in 2024. Mark your calendar now … November 5th-7th, 2024. AAPEX - Now more than ever. And don’t miss the next free AAPEX webinar. Register now at <a...

In this episode, Hunt sits down with Jay Huh, a down-to-earth auto repair shop owner from North Carolina who's also a skilled public speaker, coach at Shop Fix, and even a pilot. Jay spills the beans on how he landed a speaking gig at the VISION Hi-Tech Training Expo with just a month's notice and why he's all in on making the auto repair industry better for everyone. His real talk and practical advice are not just about fixing cars but fixing the business side of things too.Here's a quick rundown of what Jay shares:• Passion Over Profit: Jay opens up about his journey from the brink of personal and professional disaster to finding his purpose in the auto repair world. He's all about giving back, stressing that making a profit shouldn't be a taboo topic.• Work-Life Balance: He dives into how he restructured his business to not only be more profitable but to also have time for what matters most — family. Jay is proof that you can have your cake and eat it too, running a successful shop without sacrificing every waking moment at work.• Financial Savviness: With a straightforward chat about managing finances, from rebate checks to navigating economic uncertainty, Jay offers his two cents on keeping your shop afloat and thriving, no matter what the market throws at you.Thanks to our partners, NAPA TRACS and PromotiveDid you know that NAPA TRACS has onsite training plus six days a week support?It all starts when a local representative meets with you to learn about your business and how you run it.&nbsp; After all, it's your shop, so it's your choice.Let us prove to you that Tracs is the single best shop management system in the business.&nbsp; Find NAPA TRACS on the Web at NAPATRACS.comIt’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: [email protected] a copy of my Book: Download HereAftermarket Radio Network

Coaches Mastermind: Bill Haas and Kent Bullard discuss performance reviews, benefit packages and succession. Succession planning in family businesses is often met with emotional complexities and practical challenges. However, with open communication, a willingness to learn from the past, and proper financial planning, these obstacles can be overcome. Kent Bullard, COO, The Institute. Listen to Kent’s other episodes HERE. Bill Haas, Haas Performance Consulting, Bill’s previous episodes HERE. Show Notes: Watch Full Video Episode Answering the Phone (00:00:43) Importance of answering calls, dealer service department comparison, missed opportunities. Technology and Communication (00:01:54) Discussion on new technology, voicemail, and missed connections. Training and Handling Calls (00:03:28) Importance of training staff to handle calls, voicemail setup, and staff hierarchy for call answering. Role-specific Phone Training (00:05:37) Training different staff members to answer calls based on their roles, prioritizing customer service. Customer Service and Workflow (00:08:10) Discussion on virtual service advisors, prioritizing customer relationships, and back-end workflow. Handling Cost Estimates (00:12:11) Importance of having dedicated staff for cost estimates, focusing on customer service. Reservation System (00:14:41) Discussion on the concept of reservations over appointments, and comparison with car dealership reservation systems. Dealership Service Experience (00:16:13) Comparison of dealership service experience, emphasizing the importance of providing a better customer experience. The importance of client experience (00:18:02) Discussion on the significance of client experience officer and revenue growth despite COVID. Performance reviews and improvement discussions (00:18:58) Fear of holding people accountable and reframing performance reviews as improvement discussions. Setting goals and targets for employees (00:20:01) Importance of setting goals and targets for employees to ensure clarity and success. Quarterly one-on-one meetings (00:21:25) The value of regular one-on-one meetings with employees to build relationships and open communication. Employee benefits and incentives (00:24:28) The importance of providing benefits, including PTO, retirement programs, and other incentives to attract and retain talent. Succession planning and family involvement (00:31:26) Challenges and conversations around succession planning, especially involving family members in the business. Learning from Past Generations (00:35:20) The impact of witnessing previous generational struggles on the decision-making process for succession planning. Conflict and Communication (00:35:56) The necessity of conflict and open communication in changing ideas and thoughts for successful...

This week on the ARM Podcast Brian talks about why stock website content doesn’t work. In this episode you’ll learn what he means by stock content, why it doesn’t work, whether or not it hurts you to have stock content on your website, and how to tell if you have it on your website.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsShow Notes with TimestampsWhat is stock content?Stock content is duplicate contentStock content is generic contentDoes stock content help?How do you know if your website has stock content?How To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com&nbsp;Facebook - facebook.com/shopmarketingpros&nbsp;Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros&nbsp;Questions/Ideas - [email protected]

Have you discovered the power of training conferences? It’s not just the learning—it's the collaboration of minds, the shared experiences, and the connections that make them invaluable.&nbsp;Show Notes Reflections on Vision Hi-Tech Training &amp; Expo 2024 (00:01:32)&nbsp;Personal observations and experiences at the Vision 2024 conference.Hands-On Key Cutting Class (00:02:39)&nbsp;Description of a hands-on key cutting class, including the tools and sponsors involved.Scan Tool Class and Discussions (00:03:53)&nbsp;Discussion of various scan tools and their capabilities, featuring notable industry figures.All-Day Hands-On Pico Class (00:05:01)&nbsp;Description of a comprehensive all-day training session focused on Pico technology and vehicle diagnostics.Tech Talks Presentations (00:08:41)&nbsp;A series of presentations by industry experts on personal and professional experiences, including case studies and techniques.Trade Show Experience (00:15:48)&nbsp;Overview of the trade show, including interactions with various booths and industry professionals.Reflection on Training Resources (00:18:05)&nbsp;Discussion of training resources and their value for technicians, including specific recommendations.The discussion about technical training (00:19:13)&nbsp;Exploring the changes in technical training and the expectations for the next great trainers.The dedication and focus of a great trainer (00:20:23)&nbsp;Discussing the qualities and dedication required to become a top-notch trainer in the automotive industry.The impact of training conferences (00:24:01)&nbsp;Highlighting the importance of attending training conferences and the benefits of networking and learning from peers.Personal update and gratitude (00:25:08)&nbsp;Providing a personal update on a family member's health and expressing gratitude for support and interaction.Thanks to our Partner, NAPA Autotech napaautotech.com Email Matt: [email protected] the Aftermarket A - Z YouTube Channel HEREAftermarket Radio Network: https://aftermarketradionetwork.com/

Thanks to our Partner, NAPA Auto Care Dr. John Passante and Dr. Thomas Litzinger, titans of the automotive aftermarket industry, steer through the intricacies of professional development and organizational strategies. Some key takeaways: Innovation is non-negotiable, education is critical, and leadership makes the difference. Dr. John Passante is a legacy automotive aftermarket Human Resource professional and the President and CEO of The Organizational Development Group. John’s other episodes HERE. Dr. Thomas Litzinger, Chair of the University of the Aftermarket at Northwood University. Show Notes Watch Full Video Episode Leadership 2.0 (00:02:48) Discussion about the educational programs offered by the University of the Aftermarket at Northwood University. The importance of being a lifelong learner (00:04:14) The significance of being a lifelong learner in the automotive aftermarket industry and personal experiences related to learning. Right to Repair Legislation (00:11:01) The fight to secure data access for vehicle owners and independent repair shops, and the introduction of the right to repair legislation. Leadership development and scholarships for service professionals and technicians (00:16:09) The University's efforts to provide leadership development opportunities and scholarships for service professionals and technicians in the industry. The human spirit (00:18:46) The boundless human potential and the importance of collective effort and positive attitude. Legacy and teamwork (00:19:42) The impact of the human spirit, legacy, and teamwork in achieving common goals. Leadership and culture (00:21:42) The conversation shifts to the importance of culture and leadership in the workplace, emphasizing the value of nurturing and developing employees. Professional development (00:22:17) The need for professional technicians to receive training in financial acumen and leadership for their success. Retirement and personal growth (00:23:26) Speaker 2 shares his post-retirement activities, including executive coaching and writing children's books, emphasizing the importance of continuous personal growth. Leadership 2.0 program (00:24:33) Employee satisfaction and development (00:28:20) The importance of contributing to the life satisfaction of team members through organizational culture and training and development programs. Industry storytelling and leadership (00:31:13) The conversation ends with a focus on industry storytelling, leadership, and the significance of the automotive aftermarket. Thanks to our Partner, NAPA Auto Care Learn more about NAPA Auto Care and the benefits of being part of the NAPA family by visiting https://www.napaonline.com/en/auto-care Connect with the Podcast: -Follow on Facebook: https://www.facebook.com/RemarkableResultsRadioPodcast/ -Join Our Private Facebook Community: https://www.facebook.com/groups/1734687266778976 -Subscribe on YouTube: <a href="https://www.youtube.com/carmcapriotto" target="_blank"...

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching talks with Josh Then of Unified Automotive about Josh's transition from working in his family's auto repair business to starting his own shop. They discuss the difficulties of succession planning, generational differences, and the challenges of modernizing a family business. Josh shares his personal struggles with work-life balance and the toxic work environment created by his father's resistance to change. Despite good pay, Josh felt compelled to leave and set up his own garage, facing the hardships of establishing a new business and a strained relationship with his father. He also highlights the support he received from industry groups and the importance of utilizing resources like Facebook groups and YouTube for guidance. The episode emphasizes the value of seeking help and the continuous learning necessary for success in the auto repair industry.Introduction (00:00:00) Setting up the podcast and introducing the topic of succession planning in a family auto repair business.Background and Early Work Experience (00:02:08) Josh's early experience in the family auto repair business, starting from a young age and progressing through high school and college.Generational Differences in Work Ethic (00:09:29) Discussion about the generational differences in work ethic and work-life balance, comparing the speaker's experience with his father's dedication to work.Motivation for Succession Planning (00:12:52) Josh's motivation for pushing the succession plan, focusing on the impact of having a daughter and the desire for a better work-life balance.Challenges in Implementing Changes (00:16:25) The challenges faced by Josh in implementing changes and improvements in the family business, including resistance from his father.Lack of Formal Succession Plan (00:18:45) The absence of a formal succession plan and the difficulties faced in getting his father to agree to a plan, leading to the speaker considering other business opportunities.Succession Plan Backing Out (00:21:50) Josh discusses the shop owner backing out of their succession plan, leading to his decision to leave.Starting a Business (00:23:22) Josh explains how he started working on his own business in the background while still at his father's shop.Leaving the Father's Shop (00:26:59) Josh describes the process of leaving his father's shop and starting his own business in his garage.Father-Son Relationship (00:28:40) Josh discusses the evolving relationship with his father after leaving the shop and the tension between them.Conflict with Father (00:31:12) Josh recounts the conflict with his father after starting his own business and the subsequent fallout.Working with Family (00:33:11) Josh reflects on the challenges of working with a stubborn family member and offers advice for others in similar situations.Regrets and Lessons (00:37:07) Josh discusses what he could have done differently and the lessons he learned from the experience.Influence of Support Groups (00:39:14) Josh shares the impact of support groups like ASA and Shop Marketing Pros on his business decisions and growth.The helpful auto repair group (00:43:41) Discussion about a helpful online group for...

Recorded Live at the 2024 MACS (Mobile Air Climate Systems) Training Event &amp; Trade Show, shop owner Bill Snow discusses marketing strategies, the use of social media platforms, and the importance of authenticity in video marketing. Bill shares insights on audience preferences for lighthearted content and emphasizes professionalism and the value of every customer interaction in reflecting the business's dedication to service. Watch Full Video Episode MACS (Mobile Air Climate Systems): https://macsmobileairclimate.org/ Digital Marketing Class (00:01:41) Bill Snow discusses the upcoming digital marketing class at MACS and his approach as a shop owner teaching digital marketing. Importance of Google Reviews (00:03:11) Bill Snow highlights the increasing importance of Google reviews and the impact on search results for potential customers. Asking for Reviews and Follow-Up (00:03:49) Bill Snow explains the process of asking for reviews and the importance of follow-up calls to clients. Deferred Work and Client Follow-Up (00:04:34) Bill Snow discusses the practice of following up on deferred work and its impact on client relationships and future appointments. CRM and Marketing Campaigns (00:06:21) Bill Snow explains the use of CRM for deferred work notifications and the implementation of marketing campaigns based on weather and other factors. Hands-Free Scheduling and QR Codes (00:07:47) Bill Snow discusses the use of QR codes for hands-free scheduling and the integration with the shop management system. Elevating Professionalism in the Industry (00:10:32) Carm Capriotto and Bill Snow discuss the importance of elevating the professionalism of the industry and the impact of job titles on attracting talent. Neighborhood-Based Social Media Marketing (00:12:47) Bill Snow describes the shift towards more fun and neighborhood-based social media marketing for Rad Air's ten stores. Celebrating People and Life on Social Media (00:14:19) Bill Snow emphasizes the importance of showcasing the people side of the business and celebrating employees and clients on social media. The Neighborhood Professional Service Center (00:17:34) Carm shares the concept of the "Neighborhood Professional Service Center" and its importance in the industry. Social Media Strategy (00:18:14) Bill Snow discusses the role of different social media platforms, including Twitter, TikTok, Instagram, and YouTube, in their marketing strategy. YouTube Content and Racing Team (00:18:32) Bill Snow explains their YouTube content strategy, including shorts and in-depth videos, and how they showcase their racing team. Video Marketing and Authenticity (00:19:52) The importance of genuine and unedited videos in building connections with customers and clients is discussed. Consumer, Customer, and Client (00:19:58) Bill Snow explains the distinctions between consumers, customers, and clients, and how they impact marketing and relationships. Creating Engaging Content (00:21:23) Bill Snow shares insights into the type of content that resonates with their audience and the importance of hiring someone with a different perspective. Point of View (POV) Videos (00:22:27) The rising trend of point of view (POV) videos, particularly in the context of technicians showcasing tasks like oil changes, is discussed. Enhancing...

This week on Business by the Numbers, I want to talk shop and share insights that hit close to home for every garage owner out there. Today, I’m talking about an often overlooked aspect of your business - the true cost of inaction. Not just the dollars and cents you count every day, but the opportunities you might be missing out on. • The Hidden Expenses: The not-so-obvious costs tied to decision-making in your shop. From choosing between internal work vs. retail work to the long-term effects of quick fixes• Opportunity Cost Explained: Ever wondered about the cost of sitting on your couch instead of grabbing that $100 helping a buddy out? Opportunity Cost: It's all about what you're missing out on by choosing one option over another.• Real-life Examples: From loaner cars to hiring decisions, I aim to illustrate how overlooking opportunity costs can have a tangible impact on your bottom line.And hey, if you're hitting up Kansas City for Vision 2024, swing by and say hi. I'll be there, ready to chat and share insights in person. See you out there!Thanks to our partners, NAPA TRACS and PromotiveDid you know that NAPA TRACS has onsite training plus six days a week support?It all starts when a local representative meets with you to learn about your business and how you run it.&nbsp; After all, it's your shop, so it's your choice.Let us prove to you that Tracs is the single best shop management system in the business.&nbsp; Find NAPA TRACS on the Web at NAPATRACS.comIt’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: [email protected] a copy of my Book: Download HereAftermarket Radio Network

Culture, Leadership, and Growth: This episode isn't just about the nuts and bolts. It's about the heart and soul of business—people, leadership, and culture. Shari Pheasant and Kenny Wedow don't just share their successes; they get real about the struggles, too. They've both seen firsthand how the right climate can turbocharge a team's performance and drive success. Shari Pheasant, Horse Power Strategies. Shari’s previous episodes HERE  Kenny Wedow, Fine Tuned Auto, 4 locations, Colorado. Kenny’s other episodes HERE Show Notes: Watch Full Video Episode Kenny Wedow's Business Growth (00:02:17) Kenny Wedow shares his experience of growing his business from a single store to four locations. The Gift of Struggle (00:02:41) Discussion of the book "The Gift of Struggle" by Bobby Herrera and the definition of struggle. Kenny's Business Struggles (00:03:47) Kenny discusses the challenges he faced in the early stages of his business and his determination to overcome them. People First Philosophy (00:04:34) Shari emphasizes the importance of focusing on people and teamwork in overcoming challenges and driving business success. Leadership and Culture (00:05:43) Shari discusses the significance of leadership and culture in driving business growth and success. Reflecting on Mistakes (00:06:29) Shari emphasizes the importance of learning from mistakes and using scientific data to understand human behavior. Changing Company Culture (00:07:56) Kenny talks about making significant changes to the company culture and the impact it had on business growth. Leadership and Climate (00:09:49) Discussion about the difference between culture and climate in a business and the importance of aligning them. Hiring and Culture (00:11:45) Kenny shares the impact of hiring the right people on the business and the importance of cultural fit in interviews. Money and Energy (00:15:14) Shari discusses the concept of money as energy and its impact on financial situations and business decisions. Pivoting and Adapting to Change (00:17:21) The importance of being open to change and pivoting quickly in business. Leadership and Making Mistakes (00:19:55) Shari and Kenny share their experiences with making mistakes and the importance of admitting and learning from them. Employee Engagement and Company Growth (00:20:43) Kenny talks about engaging employees and investing in company-wide training to drive growth and success. Overcoming Struggles and Embracing Change (00:21:36) Overcoming struggles and the importance of embracing change to drive business success. Learning from Mistakes and Taking Risks (00:25:15) Kenny shares his experience of learning from mistakes and taking risks to drive business growth. Embracing Failure and Moving Forward (00:28:09) Shari shares a story of failure and how it ultimately led to greater success, emphasizing the...

In this episode, Kim reviews the book “Unreasonable Hospitality” and talks about ways you can become so good at customer service and making your customers feel special, that the world would consider it unreasonable. This has quickly become one of Kim’s favorite books. Listen in to learn why and to get some ideas on how you can provide unreasonable hospitality to your clients in your auto repair shop.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com&nbsp;Facebook - facebook.com/shopmarketingpros&nbsp;Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros&nbsp;Questions/Ideas - [email protected]

Thanks to our Partner, NAPA Auto Care Recorded Live at MACS (Mobile Air Climate Systems) 2024 Training Event &amp; Trade Show, Joe Long at discusses the evolution and importance of coolants. Joe shares his expertise on the impact of coolants on engine systems, the specifics of coolants for electric vehicles, and the challenges posed by new technologies. He also explores the transition from conventional to organic acid coolants and the importance of proper coolant testing and maintenance. The conversation also covers diesel exhaust fluid (DEF), its testing procedures, and maintenance tips to ensure fluid quality in automotive and heavy-duty applications. Joe emphasizes the need for education and proper maintenance to prevent system failures and maintain vehicle efficiency. Joe Long, Director, Heavy Duty Business Development, Old World Industries Show Notes Watch Full Video Episode Joe Long's background (00:00:42) Joe Long's extensive experience in the trucking industry and his transition to working with Old World Industries. Old World Industries and Peak brand (00:02:06) Discussion on Old World Industries and the Peak brand as a leading supplier of various coolants for heavy-duty and automotive applications. Importance of coolants in automotive and heavy-duty applications (00:02:51) The critical role of coolants in engine maintenance and the impact of coolant-related engine downtime. Battery electric vehicle coolants (00:05:19) The development and testing of coolants for battery electric vehicles, including the challenges and specific requirements for these systems. Longevity and types of coolants (00:08:09) Insights into the history and types of coolants, including the case of Dex-Cool and its compatibility issues. Coolants for hydrogen-powered battery electric vehicles (00:10:16) Research and development of coolants for future hydrogen-powered battery electric vehicles and the challenges associated with this technology. Coolant color and types (00:11:18) The significance of coolant color and the distinction between conventional and heavy-duty coolants in different vehicle systems. Testing and maintenance of coolants (00:14:57) The importance of testing coolant for compatibility and the recommended test procedures for automotive technicians. Color, Clarity, and pH (00:18:59) Discussion on testing for color, clarity, and pH levels in coolants, and the significance of organic acid technologies. Water and Glycol Content (00:19:48) Explanation of the purpose of water and glycol in cooling systems, and the impact of temperature and driving conditions on the glycol-water ratio. Refractometer Testing (00:22:02) Importance of using a refractometer to accurately measure water glycol content and freeze point in coolants. Coolant Blend and Inhibitors (00:23:17) Discussion on maintaining the proper blend of glycol and water, and the consequences of diluting inhibitors in the coolant system. Testing for Inhibitors (00:24:00) Explanation of the importance of testing for inhibitors in coolant systems and the differences between old and new technology. Diesel Exhaust Fluid (DEF) and SCR Systems (00:26:37) Overview of the evolution of diesel exhaust systems, including EGR, DPF, and SCR systems, and the role of DEF in reducing emissions. DEF Composition and Shelf Life (00:29:11) Insight into the composition of DEF, its...

The Weekly Blitz is brought to you by our friends over at Shop Marketing Pros. If you want to take your shop to the next level, you need great marketing. Shop Marketing Pros does top-tier marketing for top-tier shops. Click here to learn more about Top Tier Marketing by Shop Marketing Pros and schedule a demo:https://shopmarketingpros.com/chris/Check out their podcast here: https://autorepairmarketing.captivate.fm/If you would like to join their private Facebook group go here: https://www.facebook.com/groups/autorepairmarketingmastermindIn this podcast episode, Coach Chris Cotton from Auto Fix Auto Shop Coaching highlights the significance of always saying yes to customers in the auto repair industry. He recounts two examples where service advisors faced challenges in agreeing to customer requests. Cotton stresses the importance of customer satisfaction and the delicate balance of agreeing to customer demands without making unrealistic promises.Saying Yes to Customers (00:02:36) Importance of prioritizing customer satisfaction and finding ways to say yes instead of no.Handling Customer Requests (00:03:45) Addressing an instance where a service advisor struggled to manage customer expectations and deliver on promises.Customer Service Skills (00:05:54) Emphasizing the need to take care of the customer, manage expectations, and avoid overpromising while saying yes.Saying Yes and Managing Expectations (00:10:11) Discussing the importance of saying yes to customers while managing expectations and not overpromising. 1. Importance of not saying no to customers in the auto repair business 2. Instances of a service advisor struggling to say yes to customers 3. Emphasizing the need to prioritize customer satisfaction 4.Managing expectations while saying yes to customers 5.Not overpromising to customersQuotes: Coach Chris Cotton', '00:06:54', "How would you like it if you were leaving town in 24 hours and somebody said, 'Oh, you can't take your car because we can't finish it up'? It's just not the right place to be in."'Coach Chris Cotton', '00:09:14', "The customer doesn't care about any of that; the customer just wants to know if you can help them or not."'Coach Chris Cotton', '00:12:16', "If they're in front of you unexpectedly, say yes, smile, and be like, 'Oh, I'm so glad, Mrs. Johnson, that you're here today. I haven't seen you in a while. Absolutely, we'll take care of your crisis for you.'"Connect with Chris:[email protected]: 940.400.1008www.autoshopcoaching.comFacebook: https://www.facebook.com/AutoFixAutoShopCoachingYoutube: https://bit.ly/3ClX0ae #autofixautoshopcoaching #autofixbeautofixing #autoshopprofits #autoshopprofit #autoshopprofitsfirst #autoshopleadership #autoshopmanagement #autorepairshopcoaching #autorepairshopconsulting #autorepairshoptraining #autorepairshop #autorepair #serviceadvisor #serviceadvisorefficiency #autorepairshopmarketing #theweeklyblitz #autofix #shopmarketingpros #autofixautoshopcoachingbook

Thanks to our Partner, NAPA Autotech napaautotech.com Matt Fanslow and Tanner Brandt discuss the nuances of automotive training and education. They emphasize the importance of selecting relevant classes that address specific areas of struggle within the industry, such as diagnosing parasitic battery drains. They highlight the complexities of troubleshooting and the limitations of current diagnostic tools, underscoring the need for better vehicle monitoring. The conversation also touches on the importance of networking and knowledge sharing, as well as the value of stepping out of one's comfort zone to explore new areas of learning at training events.Importance of selecting classes and getting the most out of training events in the automotive industryChoosing classes based on areas of struggle and seeking advice from experienced instructorsDifferent phases of attending training eventsValue of soft skills and communication courses in the automotive industryImpact of quality training programs offered by NAPAImportance of ongoing training to keep up with evolving vehicle technologyImportance of specialized training, particularly in the area of electric vehicles (EVs)Value of specialty classes focused on specific vehicle brandsImportance of networking and staying engaged during training eventsChallenges faced in diagnosing automotive issues, particularly related to parasitic battery drainsThanks to our Partner, NAPA Autotech napaautotech.com Email Matt: [email protected] the Aftermarket A - Z YouTube Channel HEREAftermarket Radio Network: https://aftermarketradionetwork.com/

Jennifer Filzen explores the "PASTA Method," a business management approach focusing on company culture and employee engagement. Praise your employees, Ask them for input, Share information, Trust them to do the right thing, and Allow them to act upon their instincts. A personal story from Jennifer's Rome, Italy visit illustrates the method's principles in action, emphasizing exceptional customer service and the importance of standard operating procedures. The episode highlights the importance of a positive work environment for business. Jennifer Filzen, Rock Star Marketing, Jennifer's previous Episodes HERE. Show Notes Watch Full Video Episode The PASTA Method (00:01:08) Jennifer introduces the pasta method, a mnemonic device for company culture and employee management. Importance of standard operating procedures (00:06:48) Jennifer emphasizes the importance of standard operating procedures for reproducible positive customer service experiences. Tribal knowledge and teaching (00:09:14) Jennifer discusses the concept of tribal knowledge and the importance of teaching and documenting procedures. Implementing the PASTA Method (00:12:35) Jennifer shares how implementing the pasta method resulted in a record-breaking year for her company in 2023 and the positive impact on her team. The impact of praise (00:16:30) Jennifer explains how praise and celebrating team achievements contribute to a positive work environment. Employee Input and Personal Wins (00:18:25) Jennifer encourages employee input and shares personal weekly wins to foster team support and understanding. Supporting Employee Aspirations (00:19:40) The team celebrates each other's personal and professional aspirations, creating a supportive culture. Continuous Learning and AI Implementation (00:22:26) The team actively engages in continuous learning, leading to innovative AI applications and new product development. Trusting Employees and Allowing Ideas (00:25:49) Emphasizing the importance of trusting employees and allowing them to act on their ideas to foster a positive work environment. Rome Trip and Standard Operating Procedures (00:30:55) Jennifer shares a story about a restaurant experience in Rome, highlighting the importance of standard operating procedures. Creating Loyalty (00:38:10) The impact of creating loyalty and a fan base through storytelling and exceptional customer experience. Implementing the Pasta Method (00:39:17) The importance of identifying roles, standard operating procedures, and infusing company culture in procedures. Market Research (00:39:55) Unique marketing agency approach to creating standard operating procedures and infusing company culture. Building Community (00:43:42) Utilizing the pasta method in the community to share information, trust, and act on ideas. Praising and Mentorship (00:48:33) The significance of praising, acting on new ideas, and creating a positive, growth-focused workplace. Thanks to our Partners, AAPEX and NAPA TRACS Set your sights on Las Vegas in 2024. Mark

"Individuals who have made outstanding career contributions to the mobile A/C and heat transfer industry are recognized for their work with the Mobile Air Climate Systems Pioneer Award." Recorded Live at the 2024 MACS (Mobile Air Climate Systems) Training Event &amp; Trade Show, Carm Capriotto discusses the automotive air conditioning industry with Peter Coll and Pioneer Award Winners Larry Hays, and Tom Massey. They explore the evolution of air conditioning systems, the importance of collaboration, and the role of MACS in advancing the industry. Larry Hays' career in automotive service began in high school when his shop teacher got him a job at an independent garage. Shortly thereafter, and while still in high school, Larry took a work/study job starting at 80 cent an hour and stayed there for 5 years before moving to Dallas Smith Transport. There he got his first taste of the A/C life learning to install factory A/C in a 1962 Buick and rebuild A6 compressors at the GM Training center in El Paso, TX. After three years, Larry found his forever home at Tony M. Coury Buick in Mesa, AZ where he would go on to spend the next 40 years. In 1966 Harrison Radiator introduced their own automatic A/C system and often visited Larry from the GM Proving ground due to his close proximity.  The visits led to friendships, networking and, eventually an introduction to the likes of Paul Weissler, Jim Resutek, Ward Atkinson, and many others. In 1976, Tom Massey, an ASE certified Master Technician, started his own shop in Sioux Falls, SD. Doing A/C in South Dakota in the 1980’s, Tom was frustrated because the one fitting that was needed for the job was not available locally so, Tom started stocking A/C fittings, A/C units and other parts to be available on demand. When other shops found out that he had inventory, the business progressed to add wholesale parts &amp; distribution. He was a distributor for ARA, AIR &amp; later for the company that became Global Parts Distributors. Tom’s passion for A/C drew him to heat of Las Vegas in 1993 when he started Auto Air &amp; More Inc. selling A/C parts to consumers, fleets, dealerships, and competitors as well as servicing vehicles. Show Notes: Watch Full Video Episode Pioneer award winners and their contributions (00:01:00) Recognition of industry pioneers and their significant contributions, including the first board member who was a technician. Challenges in automotive air conditioning systems (00:03:49) Discussion about the challenges and innovations in air conditioning systems, particularly in the context of specialized vehicles like limousines. Impact of temperature on air conditioning systems (00:06:35) Explanation of the impact of high temperatures on air conditioning systems, including the need for specialized designs and heat exchange. Differences in customer expectations between dealerships and independent shops (00:08:27) Comparison of customer expectations and concerns between dealership and independent shop environments. Effect of climate on air conditioning systems (00:09:21) Discussion about the influence of climate, particularly humidity, on the functioning of air conditioning systems. Collaboration between manufacturers and technicians (00:12:00) Importance of collaboration between manufacturers and technicians in diagnosing and addressing technical issues in air conditioning systems. Role of MACS in industry collaboration...

In this episode, we dive deep into the world of mortgages with Pat McCormick, a seasoned expert from McCormick Mortgage Services.As we explore the complexities of the current mortgage landscape, including fluctuating interest rates and the outlook for future homebuyers, Pat offers invaluable insights that could impact everyone from first-time buyers to seasoned investors. Whether you're contemplating a new home purchase or seeking strategies to navigate the mortgage market, this discussion sheds light on the most pressing questions in today's economic climate.• Understanding Interest Rates: Pat shares his perspective on the recent surge in mortgage rates, the factors influencing these changes, and what it means for the average homebuyer. Despite the challenges, there's a silver lining as rates begin to show signs of improvement, potentially signaling a more favorable buying season ahead.• Strategies for Homebuyers: With many potential buyers on the sidelines due to uncertainty in the market, Pat emphasizes the importance of strategic planning. He discusses the impact of the Federal Reserve's decisions on mortgage rates and offers advice for those looking to navigate the current environment.• The Future of Mortgage Rates: Delving into the complexities of how mortgage rates are determined, Pat explains the relationship between Federal Reserve actions and the mortgage market. He provides predictions on rate movements and strategies for buyers to consider in anticipation of future rate cuts.• Advice for Self-Employed Borrowers: Recognizing the unique challenges faced by self-employed individuals in securing mortgages, Pat offers targeted advice to improve eligibility and optimize financial profiles for loan approval.https://mccormickmortgageservices.com/[email protected] to our partners, NAPA TRACS and PromotiveDid you know that NAPA TRACS has onsite training plus six days a week support?It all starts when a local representative meets with you to learn about your business and how you run it.&nbsp; After all, it's your shop, so it's your choice.Let us prove to you that Tracs is the single best shop management system in the business.&nbsp; Find NAPA TRACS on the Web at NAPATRACS.comIt’s time to hire a superstar for your business; what a grind you have in front of you. Great news, you don’t have to go it alone. Introducing Promotive, a full-service staffing solution for your shop. Promotive has over 40 years of recruiting and automotive experience. If you need qualified technicians and service advisors and want to offload the heavy lifting, visit www.gopromotive.com.Paar Melis and Associates – Accountants Specializing in Automotive RepairVisit us Online: www.paarmelis.comEmail Hunt: [email protected] a copy of my Book: Download HereAftermarket Radio Network

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsKim’s Tips:Go with a plan - know who you want to meet. Pre-schedule these meetings.&nbsp;Promote that you are there!&nbsp;Use the event/conference app!&nbsp;Schedule your post-conference debriefing meeting.Create a post-conference action planSee our Conference Planning Checklist!Brian’s Tips1 - Register early and be strategic about the classes you take - stay at the hotel2 - Establish a bedtime with a no-excuses policy3 - Choose your team’s classes and make them teach it when they get back4 - Visit the vendors - know/like/trust them - they subsidize your attendance5 - Come with FriendsHow To Get In TouchGroup - Auto Repair Marketing MastermindWebsite - shopmarketingpros.com&nbsp;Facebook - facebook.com/shopmarketingpros&nbsp;Get the Book - shopmarketingpros.com/bookInstagram - @shopmarketingpros&nbsp;Questions/Ideas - [email protected]

Matt Fanslow and guest Justin Morgan tackle various issues within the automotive industry during a live "Ask Us Anything" session. They discuss the struggle for industry respect, the challenges small shops face, and the crucial role of specialization. The conversation highlights the importance of training for staff development and the difficulties in motivating technicians to attend. They also explore the impact of influential figures on training, the dynamics between shop owners and technicians, and the importance of mentorship for new technicians.Show NotesThe barrier to elevating respect in the industry (00:01:18)&nbsp;Discussion on the challenges and factors affecting the level of respect in the automotive industry.The importance of specialization for small shops (00:09:26)&nbsp;The challenges faced by smaller shops and the importance of specializing in specific car lines or services.The impact of training on staff improvement (00:14:55)&nbsp;The significance of training and its role in enhancing the skills and knowledge of staff members in the automotive industry.The frustration of low training attendance (00:15:17)&nbsp;Discussion about the disappointment of low training attendance and the struggle to motivate technicians to take advantage of available training opportunities.The lack of awareness about available training (00:17:20)&nbsp;Exploration of the widespread lack of knowledge about the existence of various training resources and events within the automotive industry.Challenges of implementing online training (00:19:22)&nbsp;Discussion about the resistance and challenges in implementing online training, including the mental block towards online training and the lack of engagement with online resources.Differentiating job from career mindset (00:21:02)&nbsp;Exploration of the distinction between a job mindset and a career mindset and the difficulty in converting individuals from one mindset to the other.Discussion about specialized tools and training costs (00:25:21)&nbsp;Conversation about the cost and necessity of specialized tools and training, particularly focusing on the cost of entry and P-WAS tools for specific car lines.Challenges Faced by Small Shops (00:32:00)&nbsp;Challenges faced by small shops and the struggle for improvement and recognition.Perpetuating Positive Evolution (00:38:29)&nbsp;Addressing the negative attitudes towards the automotive industry and encouraging perseverance and growth.Delayed Gratification in the Automotive Industry (00:42:26)&nbsp;Comparison with other skilled trades and the potential for growth and success in the automotive industry.Investing in New Technicians (00:43:28)&nbsp;Discussion on investing in new technicians, advice for newcomers, and the challenges of starting out in the automotive industry.Discovering Your True Calling (00:45:11)&nbsp;Exploration of finding one's true calling, the expectations on young people, and the importance of giving opportunities without bias.Developing Mechanical Aptitude (00:46:21)&nbsp;The impact of changing environments, the lack of mechanical aptitude in younger generations, and the need for patience in skill development.Dealing with Frustrations in the Trade (00:50:01)&nbsp;Addressing the difference between frustration with vehicles and feeling stuck in the trade, and the importance of managing toxic work environments.Thanks to our Partner, NAPA Autotech napaautotech.com Email Matt: <a href="mailto:[email protected]"...