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Beverley Simpson
PT Profit Podcast is where smart personal trainers, physical therapists, and fitness professionals discover how to increase their professional skills in human movement as well as turn their passion into profitable programs with magnetic messaging.
How to Standout in the Fitness Space without Re-inventing Biomechanics or Copying
Are you feeling as though there is no way to stand out without echoing what other people are saying? Do you feel like the only way to get ahead is to create a method that reinvents the basics?It's simply not how it has to be. We talk about all that and more on this episode of the PT Profit podcast. It's important to understand that who YOU are is what makes your business successful. To try and copy or reinvent what already works or what someone else is already doing will only slow you down.Ready to learn more? Let's dive in!Tell us what you think of the show by tagging us @bsimpsonfitness on IG so we can chat about your biggest takeaways!Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
37:2419/07/2022
From Midwife to Growing a Fitness Business with Sharelle Grant
Do you feel like you never had a role model that resonated with you when you were just getting started? Are you looking for continuing education that speaks to the population that you serve?Sharelle Grant and I talked about her entry into the fitness industry and her experiences with midwifery and nursing. We reflect on the moments where she found herself learning more about women's health and how that's highlighted the importance of empowering other women with challenging science-based strength programs and continuing education.We talk about how women's fitness isn't just the 3lb pink dumbbells that have been portrayed in articles online and in print and we discuss the direction we want to see the industry go in the years to come.This is a great episode! You're going to love it! Be sure to tag us on social when you tune in!Don't forget to leave us a review on Apple Podcasts.About Today's Guest Sharelle Grant is a Registered Nurse, Midwife, Personal Trainer and Online Coach. She's a Women’s Health advocate and World Beauty Fitness & Fashion (WBFF) Professional! Her mission is to educate and empower women to be in control of their own body, mind & soul, and evolve into the healthiest, strongest, most resilient version of themselves.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
53:3114/07/2022
Tik Tok Growth with Rachel Pedersen
This episode is packed with value! The "Queen of Social Media" joins us to talk all about TikTok, making content for multiple platforms, showing up authentically and creating a hook in your content that gets people to engage with you.We went over SO much and we actually have a fun additional resource for you. Rachel mentioned 10 Hooks for TikTok in the episode any you can get the resource right here!If you are struggling to create content or hesitant to get started on TikTok, this episode is for you.Don't forget to leave us a review on Apple Podcasts.About Today's Guest Rachel Pedersen is a Social Media and Digital Marketing Strategist who partners with entrepreneurs to create disruptive, creative campaigns that generate exponential returns.Rachel overcame the statistical odds as a college dropout, alcoholic, and single mother in poverty and has dedicated herself to creating life-changing business growth that emulates the radical change in her personal life.Rachel helps business owners break through the ‘glass ceiling’ of opportunity. Her campaigns bring results that change the narrative, such as achieving 7134% growth for an organic skincare company, generating $3 million in one year for a fitness company, and reaching over 12 million people for a coach.Rachel’s passion for helping others change their life stories is apparent in the energy and wisdom she brings as the founder of Social Media United, the leading online education platform for social media managers. With more than 1100 students from 70+ countries worldwide, Pedersen’s platform supports and trains students - predominantly stay at home parents, single moms, and college dropouts - how to develop and leverage their skills to become successful social media managers.Rachel regularly impacts the world around her by raising support for 90+ single mothers and their children with food and gifts at Christmastime.Rachel also raised funds to bring water and light to those affected by Hurricane Maria in Puerto Rico and supports Operation Underground Railroad, a non-profit dedicated to rescuing children from sex slavery.Pedersen has landed global coverage in print and digital outlets, including the Today Show, Cosmopolitan, The Daily Mail, The Huffington Post, Funnel Magazine, and Content Marketing Institute.She is a proud wife and loving mother to three children.https://rachelpedersen.com/https://www.instagram.com/themrspedersen/https://www.facebook.com/the.mrs.pedersen/https://www.facebook.com/the.mrs.pedersen/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.
27:3612/07/2022
Finding the Perfect Athletic Fit with Jake Boly
Jake and I had a lot of fun with this one and you're going to want to tune in.If you are a consumer of shoes and apparel, this episode is a must listen! Jake brings his years of experience in writing and his credentials as a coach into his work every day.You might find that shoe and apparel reviews are hard to filter through because you never see anyone actually use the product for its intended purpose, Jake has created something better. Perhaps you notice the reviews you've seen don't reference the features that might be helpful for specific tasks. It might appear like all the reviews you've seen in the past are incentivized so you don't feel like you can trust anything anymore. Jake is changing the game! Learn about the importance of being able to back up the context of content as a means to raise the standards of the industry. By supporting content that's created with integrity, we get more resources that can make things easier as fitness professionals.If you listen, be sure to share it on social and tag @bsimpsonfitness on IG!Don't forget to leave us a review on Apple Podcasts.About Today's Guest Jake Boly is the Founder of That Fit Friend, a training shoe and apparel resource, and a Certified Strength and Conditioning Specialist based in Denver, Colorado. He holds a Masters in Sports Science and a Bachelors in Exercise Science.He has two dogs, he was a college cheerleader that won two national championships, and he's danced shirtless on Live with Regis and Kelly. Learn more about Jake Here!https://www.instagram.com/jake_boly/https://thatfitfriend.com/https://youtube.com/c/jakebolytraining/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
51:3207/07/2022
How To Close More Sales Faster
Put yourself in your client's shoes. Imagine you’re at the mall to buy a pair of jeans, how does that sale happen? Do you say yes to the first person that has jeans, or does it take time to get used to the idea that you need them? Are you inclined to get a shirt that matches? Is that something you'd be more likely to get if someone suggested it?How many times have you had a problem you wanted to solve but when someone tried to give you the solution, you didn't know how it was going to help you?We talk about all this and more in this quick solo episode. Share it on social if you found it valuable! Tag @bsimpsonfitness on IG!Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
15:1705/07/2022
The Power of Connection with Andrew Coates
If you're just starting out in your business or looking to grow your career this episode is for you. Andrew Coates has over a decade in the industry. Based in Edmonton, Alberta, Canada he's built an amazing community of friends and colleagues from travelling to conferences, interviewing industry leaders and engaging in continuing education.Some people may not realize that Andrew actually started his training career a bit later in his adult life. Despite this fact, he's seen tremendous growth in his business, and social reach and has achieved career accomplishments that he's incredibly proud of. Andrew's attitude towards controlling what he can control in challenging situations has led to well-earned opportunities in writing and presenting at conferences. Andrew has also been mentoring many other professionals in the industry and finding ways to empower others to achieve their career goals as well. In this episode we talk about Andrew's genuine joy for working with people in person, his desire to train people well into retirement age as well as his passion for learning from the best in the industry and connecting the dots among peers to create more opportunities in the industry. If you enjoy this episode tag us on social media! You can tag @bsimpsonfitness and @andrewcoatesfitness on IG.Don't forget to leave us a review on Apple Podcasts.About Today's Guest Andrew Coates graduated from Memorial University of Newfoundland with a Bachelor of Commerce(Co-op) Honours. He grew up as a competitive cross-country skier, basketball player, and dabbled in many other sports. Became a die hard fitness enthusiast in his early 20’s. He began my career as a certified personal trainer in the fall of 2010 in Edmonton, Alberta. He is the host of The Lift Free and Diet Hard Podcast and Fitness writer for major fitness publications including T-Nation, Generation Iron, and more. He has a fluffy black cat named Ozzy who’s the star of his Instagram.Get to know more about Andrew hereFollow Andrew on IG at https://www.instagram.com/andrewcoatesfitness/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit
54:0630/06/2022
How To Recession Proof Your Business
Fear and uncertainty is a very normal feeling to have in any business. With everything happening at the time of this recording (June 2022), it's expected that a smart coach would feel a bit of uncertainty. For a value-packed 10 minutes, we are going to unpack some things that can help you start to feel financially secure so you can bullet proof your business. If this episode helps you, please share it with the coaches in your network.Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
10:0928/06/2022
Community Building Inside A New Gym With Matt Ferrara
Coaches, do you value a sense of community with the people you work with? It's a big part of building a business. Whether you're working with clients online or in person, you are going to love this episode with "Coach Matt" aka Matt Ferrara who is co-owner of Ascent Training and Performance in Concord, New Hampshire with his Fiance Anna Duncan.The atmosphere they strive for at Ascent is one of inclusivity, belonging and connection. If you aren't typically one who socializes with the group, this is a community that helps you find your voice while also being the strongest version of yourself.This was a great conversation filled with takeaways for any passionate coach in the industry. Tag us on social and let us know what you think!Don't forget to leave us a review on Apple Podcasts.About Today's Guest Matt loves coffee, dogs, and being outdoors.He originally got into training as a way to battle his own inner demons and hasn’t looked back since. From then on, it has been his passion to help people build the strongest version of themselves both inside and outside of the gym.He received his bachelors degree in Exercise Science from Bridgewater State University, where he also met his lovely fiance Anna Duncan. During his time there he was exposed to the collegiate level of strength and conditioning with an internship at Bryant University. Although grateful for that experience and all of the knowledge that came with it, he realized that this career path wasn’t for him.Instead, he struck out into the private sector hoping to make a difference in the lives of everyday people. He began by sleeping on a friend's couch while commuting into Boston to work, before eventually moving into the highly competitive training environment of the city. If you throw a rock in Boston you will hit a great trainer, and he will always be grateful for the level of coach that it pushed him to be.Once reaching the peaks of coaching in Boston, he realized that something was missing from his life. he grew up in the Berkshires working on a farm over the summers to pay for college. He missed the openness and the freedom of the outdoors, and he and Anna decided to move out of the city and north to Concord, New Hampshire.It is Matt's passion to deliver the best possible coaching experience to his clients and to teach them the tools to build strength in all aspects of life.Learn more about Matt and his fiance Anna here!Ascent Training and Performance Website@_ascent_training on InstagramJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for
39:5223/06/2022
How To Start And Scale A Profitable Business
Are you measuring your time? Are you measuring your money? In this episode we break down how we can maximize our time and money to build a successful business. Have you ever wondered how you would recover from losing a client unexpectedly? Have you ever wondered how to set up your life so that you can be with your loved ones?We go through all of this and more in a step-by-step process. Want to learn more about these topics? Join us in the Free Facebook Group! Online Marketing for Fitness ProfessionalsDon't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching OpportunitiesPT Profit Formula Jumpstart - a step-by-step proven process to generate consistent 10k Months in 30 Days with just a handful of followers and without sleazy sales. https://www.bsimpsonfitness.com/jumpstartPT Profit Accelerator - a 6 month coaching mastering with both 1:1 custom support and community mastermind to start and scale a profitable multi 6-figure business and beyond.https://www.bsimpsonfitness.com/ptprofit30 Day Done for You Content Planner- FREEAttract, connect, and covert pre-sold leads so you can sell without selling.https://www.bsimpsonfitness.com/calendarThe Complete 10k Per Month Blue Print - FREEhttps://www.bsimpsonfitness.com/10kblueprint This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
26:0121/06/2022
The Power Of Yes With Gavin McHale
Coaches, this episode will light you up! Are you someone who wants to deliver outcomes for your clients without taking time to develop yourself first? Give this a listen.Are you scrambling to find more business without working on what you have to offer your clients? There’s a lot that will resonate when you tune in.Gavin talks about his experiences as a coach and what he's learned through the years and through the guidance of his mentors and coaches he's hired and been mentored by.If you're just getting started with your business, save this episode - you'll want to revisit it later. There are lots of takeaways that might just become relevant again in a few months.In addition, if you are a fan of the NHL, Gavin had the once in a life time opportunity to dress as the backup goalie for the Washington Capitals. He tells us all about it and the story is truly amazing.When you listen, don't forget to leave a rating and share a screenshot on social media. Don't forget to leave us a review on Apple Podcasts.About Today's Guest Gavin McHale is a Winnipeg-based personal development coach who helps people work on themselves so that they can pour value into their business and grow their career. He brings nearly a decade of experience as a trainer as well as his experiences within the hockey world. He works with coaches, trainers, and therapists to help them become confident business owners. He has personally written for and worked with many notable professionals in the greater industry and is always open to the possibility of developing himself as he develops others.You can find Gavin on Instagram at https://www.instagram.com/gavinmchale1/You can check out his book at https://www.maverickcoachingacademy.ca/buy-my-bookJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities Beverley Simpson's PT Profit Formula & PT Profit Accelerator- PT Profit Formula is a 12-week step-by-step community coaching program utilizing a proven process to help you build an effective, repeatable system that consistently generates leads and customers inside your fitness business so that you can fill your client schedule and sell out your products.- If you're ready to take the next step, then PT Profit Accelerator is the program for you! Accelerator is 12-month coaching mastermind intensive designed for high performing health and wellness professionals who are ready to scale to multiple six figures without working harder. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
49:0116/06/2022
3 Content Hacks To Increase Your Client Inquiries
If you've ever been someone who wonders how to start the conversation... If you've ever felt like people are inundated with fitness accounts...If you have someone you look up to in your field, who you would be nervous to reach out to, this episode is for you.Not only do we unpack some of the key concepts you will need to focus on to being a successful coach, we also break it down into a step-by-step process that you can apply in the next week.Want to know more? Tune in!Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities Beverley Simpson's PT Profit Formula & PT Profit Accelerator- PT Profit Formula is a 12-week step-by-step community coaching program utilizing a proven process to help you build an effective, repeatable system that consistently generates leads and customers inside your fitness business so that you can fill your client schedule and sell out your products.- If you're ready to take the next step, then PT Profit Accelerator is the program for you! Accelerator is 12-month coaching mastermind intensive designed for high performing health and wellness professionals who are ready to scale to multiple six figures without working harder. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
17:2414/06/2022
How to Train Golfers with Andrew Hannon
Have you ever found yourself in a spot where you needed your client to trust the process? To know that good things take time?Andrew Hannon trains highly competitive golf professionals AND everyday people. He's worked closely with brands like Adidas as well as worked with a number of elite golfers on the PGA & LPGA tour.Among his experiences, he's had a lot of instances where a client sees something on Instagram and asks "why aren't we doing that?" In a scenario like this it's a high level of communication and context that sets him apart. Andrew has built his following on IG through clearly demonstrating innovative exercise selection consistently over many years. While it might not always be exercises he's used with all of his clients, it's his willingness to show up on the platform consistently that's paid off over time.Andrew values being able to empower people with a sense of trust in the process. Giving others a sense of ownership over how to progress enables his clients to benefit from working with him consistently.Having worked with some of his people for 6+ years, they've had to be able to see the progress in their game and take ownership that strength training isn't about quick fixes, it's about building a foundation and progressing over time.As a new dad, Andrew has experienced his time and energy priorities shift. For any parents out there, this episode will resonate with you as Andrew takes great pride in his role as a father.You're going to love this episode with Andrew Hannon!Don't forget to leave us a review on Apple Podcasts.About Today's Guest Andrew started as an athlete in a small town in Kansas where he participated in three sports in high school. His sports career continued at Baker University where he played baseball and basketball. During that time Andrew began to find his true passion for fitness and performance. While majoring in Exercise Science his knowledge on fitness and health continued to grow. Throughout his athletic career at Baker, he realized his strength performance goals could be reached by getting into weight lifting. After he graduated he knew that he wanted to share the knowledge he learned to help other people, and that’s where his personal training career started.What Andrew loves about personal training is the fitness industry is always expanding and there is always something new to learn. The mindset and heart of an athlete, he continued to look for opportunities to continue his education with health and fitness. He embraced the learning and concepts of golf fitness and performance. He believes that the general public can benefit from the techniques and concepts of golf fitness training through mobility, flexibility, dynamic movement while throwing a twist with traditional strength and athletic movements. Andrew views health and fitness is not necessarily about looking ripped or toned year round with high intensity workouts, but about a life style change through active habits, maintainable nutritional choices, and a healthy mind set of self-worth.Andrew loves working with all types of people, and enjoys creating valuable interpersonal relationships that can help clients exceed their goals. He enjoys learning about his clients to ensure a fun, motivational and fulfilling workout.Want to learn more about Andrew?Connect with him here:https://www.instagram.com/ando_pfs/https://linktr.ee/ando_pfsJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my
45:5509/06/2022
5 Ways To Grow An Online Audience In 2022 Starting From Nothing
Coaches, you may not know it yet, but you are recession-proof.This also means that you can overcome the plateau's that happen on social media. That's another one of your super powers you'll unlock with the right help.If you don't show up for your people, know that someone else will. In this episode we pull back the curtains and explain social media through the lens of a 16K follower IG account and a 147 follower account.It's incredibly important that as a highly skilled, well-educated coach, you need to go all-in on yourself.Come along for the journey, there will be follow up episodes with focuses on specific platforms and styles of content. If you find this episode helpful, share it with a friend, and come join the Facebook group to connect with more coaches who are on the same journey.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities Beverley Simpson's PT Profit Formula & PT Profit Accelerator- PT Profit Formula is a 12-week step-by-step community coaching program utilizing a proven process to help you build an effective, repeatable system that consistently generates leads and customers inside your fitness business so that you can fill your client schedule and sell out your products.- If you're ready to take the next step, then PT Profit Accelerator is the program for you! Accelerator is 12-month coaching mastermind intensive designed for high performing health and wellness professionals who are ready to scale to multiple six figures without working harder. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
01:06:0607/06/2022
The Truth About Procrastination with Dr. Christine Li
Dr. Christine Li is a powerful guest! Inside this episode she is going to be sharing with us over 20 years of psychology experience. She shares her shifts in her personal journey, the truth about moving through procrastination and more!If you consider yourself an over thinker you are going to LOVE this episode! Don't forget to leave us a review on Apple Podcasts.About Today's Guest Dr. Christine Li has been working as a New York-based clinical psychologist for the past 20 years; more recently she has been taking her work online as the “Procrastination Coach.” She helps people who are struggling with underperforming at work and at home to work smoothly and with high levels of productivity. Her unique coaching process is a blend of mindset strategy, time and emotion management tips, and a deep belief in the power we each have when we treat ourselves with love and good self-care. Dr. Li is the author of the book “5-Minute Self-Discipline Exercises: Stay Motivated, Cultivate Good Habits, and Achieve Your Goals” and the host of the podcast “Make Time for Success.” Follow Dr. Li to learn how to ditch the guilt, judgment, and self-sabotaging and unhelpful habits so that you can feel focused and fulfilled in your life!Website | Instragram | Facebook | Twitter | PinterestJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities Beverley Simpson's PT Profit Formula & PT Profit Accelerator- PT Profit Formula is a 12-week step-by-step community coaching program utilizing a proven process to help you build an effective, repeatable system that consistently generates leads and customers inside your fitness business so that you can fill your client schedule and sell out your products.- If you're ready to take the next step, then PT Profit Accelerator is the program for you! Accelerator is 12-month coaching mastermind intensive designed for high performing health and wellness professionals who are ready to scale to multiple six figures without working harder. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
01:36:0502/06/2022
4 Things I Wish I Learned Faster When I Started My Business
Gaining perspective and taking time for reflection is one of the best things you can do when you're building your business.Have you ever taken what you've learned and applied it to a new attempt? Did it help you realize that there is value in imperfection?This episode is packed with takeaways and value, you'll walk away with insights as to how I work with my clients and how I lead by example.If you listen, please share this episode on social media!Don't forget to leave us a review on Apple Podcasts. Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities Beverley Simpson's PT Profit Formula & PT Profit Accelerator- PT Profit Formula is a 12-week step-by-step community coaching program utilizing a proven process to help you build an effective, repeatable system that consistently generates leads and customers inside your fitness business so that you can fill your client schedule and sell out your products.- If you're ready to take the next step, then PT Profit Accelerator is the program for you! Accelerator is 12-month coaching mastermind intensive designed for high performing health and wellness professionals who are ready to scale to multiple six figures without working harder. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
25:0531/05/2022
A Holistic Approach To Wellness with Jill Sanford
Have you ever felt like your questions in healthcare were left unanswered? It's not uncommon to forge your career path in the wellness industry through your own personal health journey.Join us for an episode with Jill Sanford where she talks about the different health obstacles she's encountered both in her own life and with the people she works with.Jill takes a very holistic approach to working with her clients. While still setting important boundaries to look out for herself, she works on the lifestyle and wellness needs of her clients in the ways that suit them best. There is so much that we can be aware of with our health, you're going to love this episode with Jill!Don't forget to leave us a review on Apple Podcasts.About Today's Guest Jill is a Holistic Nutrition Practitioner, Fat Loss Coach and Certified Personal Trainer based out of Edmonton, Alberta, Canada. In her downtime, she's an oat milk latte lover, dog mom & weekend adventurer. She co-hosts a podcast called Latte's & Lifting.Find her here! https://www.instagram.com/jill_aprilfitnesshttps://www.tiktok.com/@jill.aprilhttps://www.jafitness.ca/Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities Beverley Simpson's PT Profit Formula & PT Profit Accelerator- PT Profit Formula is a 12-week step-by-step community coaching program utilizing a proven process to help you build an effective, repeatable system that consistently generates leads and customers inside your fitness business so that you can fill your client schedule and sell out your products.- If you're ready to take the next step, then PT Profit Accelerator is the program for you! Accelerator is 12-month coaching mastermind intensive designed for high performing health and wellness professionals who are ready to scale to multiple six figures without working harder. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
51:0726/05/2022
What Should Be Paid and What Should Be Free
Have you ever worried about giving away too much information and how it could negatively impact your business?Have you ever attended an in person event and heard the presentations of guest speakers who are paid for their time?There is a lot that goes into this industry from the structuring and "progressive overload" of education and resources to the value of the in-between moments at events.Being able to understand the intricacies of your career will help you stand out in whatever direction you're going. Being able to see the value in what you bring as a coach and being able to see the value of being in the right room at the right time.You're going to love this episode and I hope it helps you refine your process and harness a demand for your service.Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities Beverley Simpson's PT Profit Formula & PT Profit Accelerator- PT Profit Formula is a 12-week step-by-step community coaching program utilizing a proven process to help you build an effective, repeatable system that consistently generates leads and customers inside your fitness business so that you can fill your client schedule and sell out your products.- If you're ready to take the next step, then PT Profit Accelerator is the program for you! Accelerator is 12-month coaching mastermind intensive designed for high performing health and wellness professionals who are ready to scale to multiple six figures without working harder. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
26:2624/05/2022
The Psychology of Connecting with Clients with Alex McBrairty
Coaches looking to grow into the career you never imagined you'd have, this episode is for you!Alex McBrairty uses his psychology background within his coaching style to build stronger connections with people. As he's built his online business, A-Team Fitness, he's paid close attention to the personality types and communication styles of his clients.Through high level communication, collection of feedback and integration of app-based technology, Alex is finding ways to reach his career goals while helping his clients live the lives they used to dream of.Don't forget to leave us a review on Apple Podcasts.About Today's Guest Alex is an online fitness coach with A-Team Fitness based in Ann Arbor, MI. Obese as a child and teenager, he blends fitness and psychology to help his clients discover their own hidden potential.He has a bachelor degree in psychology from the University of Michigan, where he managed a research team in the study of motivation.Alex’s has written articles for fitness industry leaders like Tony Gentilcore and The Personal Trainer Development Center. He’s also contributed to publications like Muscle & Fitness, USA Today, Men’s Fitness, and more.WEBSITE | INSTAGRAM | FACEBOOK | SUBSTACKJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities Beverley Simpson's PT Profit Formula & PT Profit Accelerator- PT Profit Formula is a 12-week step-by-step community coaching program utilizing a proven process to help you build an effective, repeatable system that consistently generates leads and customers inside your fitness business so that you can fill your client schedule and sell out your products.- If you're ready to take the next step, then PT Profit Accelerator is the program for you! Accelerator is 12-month coaching mastermind intensive designed for high performing health and wellness professionals who are ready to scale to multiple six figures without working harder. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
54:0519/05/2022
The Personal Side of Training with Chris Liddle
If you are new to the fitness and wellness space or just starting your own business, this episode might be for you.Today our guest is Edmonton, Alberta based, Chris Liddle. What stands out most about Chris is how he has leveraged his personality and authentic presence on social media to not only grow his professional network in ways that have benefited his personal development but also to connect with new clients and have strong connections in remote coaching.Chris is a very values-based coach that cares deeply about the people he works with and models himself after mentors who lead by example. There will be a lot you may relate to in this episode but the thing that might stand out to you most is that while it feels good to impress your colleagues, at the end of the day the person you owe your energy to is your clients and the people who support you directly.Enjoy this episode and be sure to share it with a friend!Don't forget to leave us a review on Apple Podcasts.About Today's GuestChris is a certified personal trainer and nutrition coach. His active certifications are CFSC and PN. Host of The Lifestyle Chase Podcast (where Beverley guested back in 2020), Chris has been networking with and learning from people all over the world for several years now. Based out of Edmonton, AB, operating his in-person business out of Evolve Strength South, Chris offers 1 on 1 personal training as well as partner training and group training and events. Chris works well with people as young as 12 to as old as 70 and has a very diverse client base.In addition to training people locally, Chris also works with a handful of people remotely, delivering customized programs with video demonstrations and weekly check ins.Chris is also involved in a few other businesses at the moment.He is a social media contractor for an Edmonton social media company, an Online Coach and Podcast Producer for A-Team Fitness in Ann Arbor, Michigan, and he's a creative director with our team here at Beverley Simpson Fitness!WEBSITE | INSTAGRAM | LINKEDIN | SUBSTACKJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities Beverley Simpson's PT Profit Formula & PT Profit Accelerator- PT Profit Formula is a 12-week step-by-step community coaching program utilizing a proven process to help you build an effective, repeatable system that consistently generates leads and customers inside your fitness business so that you can fill your client schedule and sell out your products.- If you're ready to take the next step, then PT Profit Accelerator is the program for you! Accelerator is 12-month coaching mastermind intensive designed for high performing health and wellness pro
59:3212/05/2022
How to Step Into 100k Months
If you are a passionate and hard working coach, this episode is for you. Inspired by conversations with clients, we talk about what it takes to become more efficient, refine your skills, and outsource as needed in order to grow. Getting past the resistant feelings that come up in business and stepping up to that next level of income. Whatever that looks like for you If you feel like you’re doing all the right things and not making fast enough progress this episode will challenge you to reflect on areas of your work that you might be getting in your own way.Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities Beverley Simpson's PT Profit Formula & PT Profit Accelerator- PT Profit Formula is a 12-week step-by-step community coaching program utilizing a proven process to help you build an effective, repeatable system that consistently generates leads and customers inside your fitness business so that you can fill your client schedule and sell out your products.- If you're ready to take the next step, then PT Profit Accelerator is the program for you! Accelerator is 12-month coaching mastermind intensive designed for high performing health and wellness professionals who are ready to scale to multiple six figures without working harder. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
26:1510/05/2022
How to Upgrade Coaching Skills with Timothy DiFrancesco
Coaches and Fitness professionals listen up! You are going love this episode!Doctor Tim DiFrancesco from TD Athletes Edge joins us for this powerful episode. We got insight on his time as the Head Strength and Conditioning Coach of the LA Lakers (2011-2017). During that time, he was also working on building his business online. After leaving the Lakers in 2017, he dedicated his full-time efforts to building TD Athletes Edge with his team.Tim's past experiences and processes gives a greater understanding of what has helped him to grow professionally and with his business.You will also learn how he manages his time as a professional and business owner. The best way to learn and master things in our work and life is to put in the reps. Don't forget to leave us a review on Apple Podcasts. About Today's GuestTIMOTHY DIFRANCESCODoctor Tim DiFrancesco is the President & Founder of TD Athletes Edge. He graduated from Endicott College in 2003 with his B.S. in Exercise Science & Athletic Training. He went on to the University of Massachusetts Lowell where he earned his Doctorate of Physical Therapy in 2006. Upon graduation, Tim spent 3 years working as a physical therapist in the outpatient sports medicine clinic setting.From 2009-2011, Tim held the position of Head Athletic Trainer and Strength & Conditioning Coach with the Bakersfield Jam of the NBA-Developmental League. In December of 2011, he was named the Head Strength & Conditioning Coach of the Los Angeles Lakers in the NBA. While traveling with the Lakers for over 6 seasons from 2011-2017, Tim built TD Athletes Edge. It all started as a series of online channels for top fitness and health guidance. After leaving the Lakers in 2017, he dedicated his full-time efforts to building TD Athletes Edge with his team. TD Athletes Edge is nationally renowned for its evidence-based and scientific approach to training, nutrition, and recovery for athletes and fitness enthusiasts.WEBSITE | PODCAST | INSTAGRAM | FACEBOOK | YOUTUBEJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities Beverley Simpson's PT Profit Formula & PT Profit Accelerator- PT Profit Formula is a 12-week step-by-step community coaching program utilizing a proven process to help you build an effective, repeatable system that consistently generates leads and customers inside your fitness business so that you can fill your client schedule and sell out your products.- If you're ready to take the next step, then PT Profit Accelerator is the program for you! Accelerator is 12-month coaching mastermind intensive designed for high performing
53:5805/05/2022
Master the Art of Selling without Selling
I understand that most fitness professionals are not comfortable selling or don't even know how to package and sell their services. It may be you are just not into it or you just don't want to get embarrassed about how bad you are at presenting offers or selling your services.Well, in this episode I will be going through things about The Art of Selling without Selling, and here you'll get to know what type of a seller you are so that we can take the right action for you to become magnetic. You'll also get tips on how to avoid being an annoying seller and step into your space as an appealing seller.Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities Beverley Simpson's PT Profit Formula & PT Profit Accelerator- PT Profit Formula is a 12-week step-by-step community coaching program utilizing a proven process to help you build an effective, repeatable system that consistently generates leads and customers inside your fitness business so that you can fill your client schedule and sell out your products.- If you're ready to take the next step, then PT Profit Accelerator is the program for you! Accelerator is 12-month coaching mastermind intensive designed for high performing health and wellness professionals who are ready to scale to multiple six figures without working harder. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
30:2603/05/2022
Strength in Pole with Dimitry Politov
When you think of breakdancing, you think of coolness, hipness, trendiness, and style, but when you combine it with another kind of art that we've all been hearing about recently, pole dancing, you've got something else entirely. It's strange to conceive about breakdancing on a pole! I mean, how creative can people get?In this episode, we have Dimitry Politov, the World Pole Sport Champion, on the podcast, and we spoke about his life, from breakdancing to breakdancing on a pole! Isn't that ridiculous? To go through the pole, he'll need a startling amount of abilities and tactics. To say the least, the power he must gather to pull off all of those maneuvers, as well as the injuries he may get while doing those stunt-like acts, is mind-boggling. Dimitry also discusses how he learns the abilities to do such movements, how he trains, and how he heals from injuries. All that in this episode.[CASTOS HERE] Don't forget to leave us a review on Apple Podcasts.About Today's GuestDimitry Politov is an 8-time World Champion pole dancer, a Cirque du Soleil artist, and online instructor. He has a background in break dancing and parkour, and after seeing a video of German pole acrobat Rémi Martin in 2011, he began training on lampposts, trees, streets signs – pretty much anything that stood vertical.In 2012, he purchased his first pole to continue his training. That year, he won two championships in Russia (International Pole Sport 2012 in St. Petersburg; Mr. Pole Dance Russia 2012 CFO in Moscow) and took 1st Place at Mr. Pole Dance Russia Final 2013. His 1st Place achievements elsewhere are numerous – ranging from competitions in London, Beijing, and Brisbane.Dimitry has also made it to the semifinals twice on both Ukraine Got Talent and Russia Got Talent and teaches pole abroad often.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities Beverley Simpson's PT Profit Formula & PT Profit Accelerator- PT P This is a public episode. If you’d like
55:3727/04/2022
Three Main Reasons Why You're Not There Yet
Yes! I know. You did everything, and you worked the hardest. But still, you have not seen the fruit of your labor? This episode is for you. Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities Create Content that Converts - Create compelling content that sets you apart from other fitness professionals, and start easily earning revenue online – even with just 100 followers – or your money back. Grab your lifetime access now for just $37!Beverley Simpson's PT Profit Formula & PT Profit Accelerator- PT Profit Formula is a 12-week step-by-step community coaching program utilizing a proven process to help you build an effective, repeatable system that consistently generates leads and customers inside your fitness business so that you can fill your client schedule and sell out your products.PT Profit Accelerator is the program for you! Accelerator is 12-month coaching mastermind intensive designed for high performing health and wellness professionals who are ready to scale to multiple six figures without working harder. This is a public episode. If you’d like to discuss this with other subscribers or get acc
39:0226/04/2022
Improving Movement Quality with Dr. Andy Chen
Dr. Andy Chen bringing his sincere appreciation for learning, movement, and bettering the world in todays episode.We can't deny that our world, and, of course, social media, are filled with pretentious individuals. Most of us can identify to Andy's genuine life experiences and personal struggles, which formed the core of his current business.Andy shares his experiences in this episode with how to provide the greatest service to clients and establish rapport, which he then uses to generate new leads.Andy also talked about how he operates his company, how he creates content, and how to engage with his potential clients on various social media platforms. Don't forget to leave us a review on Apple Podcasts.About Today's GuestDr. Andy Chen, PT, DPT is a NYC native born and raised in Queens, NY. He received his Bachelors in Psychology from the University at Buffalo and his Doctorate of Physical Therapy from the University of St. Augustine. His experiences ranges from youth athletes to weekend warriors to Olympic and professional level athletes. When he isn’t in the gym, you can find him reading, traveling, and drinking an ice cold IPA.Links here:WEBSITE | INSTAGRAM | YOUTUBE Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities Beverley Simpson's PT Profit Formula & PT Profit Accelerator- PT Profit Formula&nbs This is a public episode. If you’d like to discuss this with othe
48:1506/04/2022
Exploring the Quantum with Enrique Delgadillo
As high achievers, we tend to be the harshest critics. We tend to be hard on ourselves and push ourselves to burnout and breakdowns just to get what we want.In this episode we have the famous motivational speaker, Enrique Delgadillo, and here we talked about a lot of things that always lead to self-contentment. In some of Enrique's words, "Don't fight it and don't resist it." What you have right now is what you signed up for. You are meant to experience it, whether you like it or not.This episode is so jam-packed with life lessons that will definitely make you a better version of yourself. You will be reminded of how important the journey is rather than the goal or the achievement. What's the real meaning of karma? Why word quantum is included in this interview? How important is it to be thankful for what you have.For your reference:00:00 Intro02:15 About Enrique Delgadillo05:24 The awakening of my calling06:48 How mentorship molded me to be what I have become.10:26 Karma and Dharma16:46 Enjoy the process or journey and learn from it.24:27 How to be aware and be content in the moment.29:56 The Quantum34:03 Being Grateful40:04 Where does self-lack come from and how to fight it?45:29 Difference between Feeling and Emotion Don't forget to leave us a review on Apple Podcasts.About Today's GuestEnrique Delgadillo is a famous Motivational Speaker, who was born on December 28, 1981 in Mexico. Self-help author and motivational speaker who’s risen to fame online. His Live Incredibly brand is aimed at human betterment thought thought process adjustment and sells online courses in his techniques.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post a This is a public epis
50:0605/04/2022
Uncovering Underlying Issues with Dr. Zac Cupples
What are the root causes, underlying issues, signs and symptoms? How to detect them and what are the ways to determine and deal with them?Dr. Zac Cupples joins us on the show to help us guide on what his ways are to diagnose and support his clients.In this episode, Zac and I started talking about the struggles that most fitness professionals get into. How he used his personal struggles to better himself and be good at what he was doing, which leads us to discussing his way and processes of determining the underlying issues of his clients. We also talked about how he managed to help himself fill out the gaps that our medical system is missing. We also talked about the signs and symptoms of sleeping disorders.For your reference, you can check out this topic:00:00 Intro10:20 The common struggle you see in most people that they get into.13:51 How do you see the ROI in an exercise?16:57 Numbers don't lie. Why are some people not using important metrics to help their business?21:01 What are the challenges that you have encountered and how did you manage to get out of them?28:14 The personal struggles that lead you to being passionate about32:34 The process of determining an underlying issue38:24 What are the questions you use to establish underlying issues.43:06 How do you manage to fill the gap that our medical system is lacking.46:02 Sleep underlying issues. Don't forget to leave us a review on Apple Podcasts.About Today's GuestZac Cupples is a physical therapist and performance coach. He graduated from St. Ambrose University’s Doctor of Physical Therapy program in 2011 and orthopedic residency in 2013.He's worked in just about every setting, from worker's compensation to pain management to the NBA (Memphis Grizzlies) to cash pay.His goal is to take all the information he's learned in this field, including the 80+ continuing education courses he's been to, and teach the fam the most simple and effective methods in the easiest way to understand possible. Currently, Zac runs zaccupples.com, which offers remote movement consultation, mentoring, and training. He also teaches the movement seminar "Human Matrix" across the world. And just for kicks, He's also the Physical Therapist and Education Director for Elevate Sports Performance and Healthcare in Las Vegas, NV, working with everyday and professional athletes alike, including golf, basketball, football, and mixed martial arts.Links here:website | This is a public episode. If you’d like to discuss this w
53:0131/03/2022
What I Would Do If I was Starting Over
There is no certainty, and everything moves constantly, whether we like it or not. The same goes with our businesses. We really can't predict what is coming, so we will just have to equip ourselves with what we need in order for our business to survive and thrive even more.In this episode, I share what I would do if I was starting over with my business because the truth many of the challenges you're facing now, you'll also be faced with no matter what stage you are at. These things that I will be talking about in the episode will help you get better at dealing with problems that you will encounter as you move your business to success.In this episode, you'll get to hear a detailed experience of these things that I built myself around to make my business shock proof:1. Get your mind right.2. Make a decision.3. Get really clear on your personal policies.4. Answer all of the remaining how-to questions.5. Skill acquisition6. Get support.Beverley Simpson's PT Profit Formula & PT Profit Accelerator- PT Profit Formula is a 12-week step-by-step community coaching program utilizing a proven process to help you build an effective, repeatable system that consistently generates leads and customers inside your fitness business so that you can fill your client schedule and sell out your products.- If you're ready to take the next step, then PT Profit Accelerator is the program for you! Accelerator is 12-month coaching mastermind intensive designed for high performing health and wellness professionals who are ready to scale to multiple six figures without working harder. This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit beverleysimpson.substack.com/subscribe
31:3728/03/2022
Programming Clients for the Long Game with Annie Miller
Coaches, today I am so pumped to have training and business coach Annie Miller joining me. She is a strength coach navigating the space that is entrepreneurship. After graduating with her degree in Exercise and Sport science, becoming a certified strength and conditioning specialist, changing course from college strength and performance coach to personal training, she found her calling in the online world of health and fitness.Six years, thousands of instagram posts, and a lot of lessons later, you see the half-million dollar business that is, Annie Miller Concepts. Annie has helped hundreds of women rekindle their love of the barbell through her year long membership, Built By Annie. And now, she gives coaches the tools they need to build sustainable online health and fitness brands via her signature program, FitsPRO Foundations. Don't forget to leave us a review on Apple Podcasts.Beverley Simpson's PT Profit Formula & PT Profit Accelerator- PT Profit Formula is a 12-week step-by-step community coaching program utilizing a proven process to help you build an effective, repeatable system that consistently generates leads and customers inside your fitness business so that you can fill your client schedule and sell out your products.- If you're ready to take the next step, then PT Profit Accelerator is the program for you! Accelerator is 12-month coaching mastermind intensive designed for high performing health and wellness professionals who are ready to scale to multiple six figures without working harder. This is a public episode. If you’d like to discuss this with other subscribers or get acce
51:2117/03/2022
How I Sold $40k in One Day with Ten 15-Minute Calls
Success, business, and coaching are all funny things. They are, in essence, living things.They grow, shift, and change, and despite what some programs make business out to be, there's no "right" way to do it. You need to find the aspects that are in alignment with you.That's where I'm at today and digging into deep as I, surprise, launch a new 90-day cycle of the PT Profit Formula this week.I've run this program live and then via a portal since 2020, and I have spent a lot of time thinking about the various aspects of how it is all presented and then digested lately. Doing so has led me come up with a fantastic new way to release the Formula program in a way that will benefit each coach going through the process.Today I unpack:- Why I am reevaluating how I teach my clients.- The cohesive bond that forms within group coaching programs and masterminds.- How having zero qualms selling helps me close sales....and so much more. Join my private Facebook group for Online Fitness Marketing Professionals for additional content and more information on my courses and programs. Don't forget to leave us a review on Apple Podcasts.Beverley Simpson's PT Profit Formula & PT Profit Accelerator- PT Profit Formula is a 12-week step-by-step community coaching program utilizing a proven process to help you build an effective, repeatable system that consistently generates leads and customers inside your fitness business so that you can fill your client schedule and sell out your products.- If you're ready to take the next step, then PT Profit Accelerator is the program for you! Accelerator is 12-month coaching mastermind intensive designed for high performing health and wellness professionals who are ready to scale to multiple six figures without working harder. This is a public episode. If you’d like to discuss this with other subscribers or ge
57:1015/03/2022
The Simple, Straight-Forward Path to Success with Miguel Aragoncillo
Businesses originate in all kinds of ways.And coaches, once you start seeking out and taking on clients on your own...you have created your own business. You have become an entrepreneur.Fitness journeys vary as well. Mine began when I was still acting and singing and on the path to becoming a successful musical theatre actress. Once I began helping folks attain their dreams and health goals, however, I fell in love with this diverse, enriching industry that has so many nuances and ways to enter it, thrive, and continue to learn and grow.I am pumped to have Miguel Aragoncillo joining us today on the PT Profit Podcast to talk about his journey not only in fitness but also in building his business. He talks to me about how he found his "in" into the fitness industry, continued pursuing his education and built a business. Now he has clients all over as well as a wealth of knowledge that continues to increase. It was fantastic getting to know Miguel and introduce him to you all.Miguel and I talk about:- Persevering through rejections and setbacks.- How truth advances your clients because that's what gets results.- The easiest path being the hardest to pursue. Don't forget to leave us a review on Apple Podcasts.About Today's GuestMiguel Aragoncillo is a strength coach and licensed massage therapist as well as the founder of the Performance Cypher, a private performance and athletic company.Based in Massachusetts, Miguel previously worked at Cressey Sports Performance from 2014-2018 followed by another private performance and physical therapy training facility from 2018-2021. In both regions, he performed performance and movement assessments for athletes of all ages, ranging from youth through adult professionals. When working with athletes and clients of all skill levels, he prioritizes ensuring that quality movement is pursued along with optimal exercise selection for each individual.Miguel holds a Certified Strength & Conditioning Specialist (CSCS) certification through the National Strength & Conditioning Association and Health Fitness Specialist certification through the American College of Sports Medicine. He received his Bachelor’s in Kinesiology with a concentration in Exercise Science from Temple University in Philadelphia.Miguel AragoncilloMiguel on Instagram This is a public episode. If
51:2910/03/2022
Is Your Business at Risk? featuring Ryan Barrett of ORAM
It's 2022, and we are all wired in.Everyone nowadays understands the threats that cybersecurity can impose. Whether you downloaded songs illegally off of Napster and KaZaA or had an elderly relative fall victim to an email scam, the threats are real.If you're a business owner, you aren't just dialed in to the 'net. Your entire company is too. You might only have three or four employees; you might only have one assistant; or you might have an entire army of folks in various departments with a dedicated server. Being that dialed in, however, means that you might be particularly vulnerable...unless you have the know-how.Today I have the pleasure and the privilege of having Ryan from ORAM join me to talk all about how we can defend ourselves from the nefarious actors out there who might be spying on our email accounts and businesses. While that might sound like a storyline out of the show 24, businesses get attacked every day, and if you are caught off-guard, your employees and clients could be the ones paying for it.Don't miss this important and practical episode.Ryan and I break down:- How small is too small in terms of businesses that might be targeted.- The liability that a leak of medical information can bring.- Various types of nefarious actors that cause the Spidey Sense to tingle. Don't forget to leave us a review on Apple Podcasts.About Today's GuestRyan O'Ramsay Barrett is the Founder and Chief Executive Officer of Oram Corporate Advisors (ORAM).Barrett has spent the majority of his career consulting to organizations whose data is critical to their business. While working as a consulting with various companies over the past 15 years, he has seen technologies evolve into one of the most critical components to ensure a reliable and scalable operation. Barrett has worked in many different facets of IT, from ISP and financial institutions to biotechnology, education, and more. With his years of expertise in project development, network design, domain migration and upgrades, email, security, and storage area networks, Barrett understands corporate needs and customizes his solutions to meet his customers' needs.
40:2808/03/2022
How To Understand Movement Complexity with Dr. Jeremy Paster
If you're a new listener, then welcome to the PT Profit Podcast! We're back after a brief hiatus, and I am so pumped at the topics and guests I have lined up. If you're a return listener, then welcome back! Thank you so much for supporting us. It doesn't really need to be said that human beings are diverse, extraordinary creatures. Each of us is unique. Part of that uniqueness manifests in how we each process information.Coaches, I'm pumped to have with me the wonderful Dr. Jeremy Paster of Game Changer Physical Therapy today. Jeremy unpacks the level of detail that he goes into to help his patients, and we talk all about physical therapy and healthcare, Jeremy's "cheat code" to helping his patients, and so much more. It is a fantastic conversation that really shows the level of commitment Jeremy brings to each client.Today, Jeremy & I talk about:- Assessing and working with patients who come to you after working with another PT.- The lack of precision that some clinicians offer due to their work environment.- How he pushes himself to always keep learning and how intuition sometimes plays a part in treating his patients.Jeremy's Game Changer Experience takes place on March 19th & 20th, 2022, Register today by visiting www.gamechangernj.com/live/. Don't forget to leave us a review on Apple Podcasts.About Today's GuestDr. Jeremy Paster is the owner of Game Changer Physical Therapy in Freehold, NJ. Jeremy also provides professional mentorship as well as his continuing education course, Game Changer Experience.Jeremy is passionate about improving the quality in the field of physical therapy as well as the patient experience. He focuses on a full body approach to assessment and treatment to maximize patient outcomes and expects his patients to take an active approach in their own rehab process. Jeremy's long-term goal is to continue to see his business grow with the focus on unmatched patient outcomes and experience.Game ChangerJeremy on InstagramJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale you This is a public episode. If you’d like to discuss t
01:00:1303/03/2022
The Math Behind 6 & 7 Figures
Obtaining sheer amounts of money will not bring you joy nor will it validate worth. Setting high financial goals can be fulfilling, and money will undoubtedly bring you convenience...but money cannot own us.Money should never be your master.One of the biggest mistakes I see budding entrepreneurs make is their willfulness to ignore the math. Coaches, as you navigate the ins and outs of building a business, don't ignore the powerful equation that breaks down self-employment's financial freedom vs the hours you put into it vs the expenses that are to be had. Today I'm pulling back the curtain and breaking down the math behind 6 & 7 figures because I am here to help as many of you as I can become as successful as you can be.If you want to follow along with this training, be sure to head on over to Simple Selling. A lot of the themes in that free, instant access course mirror this episode.Are you ready?Let's dive in.Today, I talk about:- Understanding how the three pillars of performance work synergistically together.- Price points and why you cannot be your own barometer of what is and is not expensive.- Shifting belief.Want to check out the free training mentioned in the podcast? Head on over to Simple Selling, and grab your free instant access now. Simple Selling dives deep into some of the bigger components that this training touches upon. Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities This is a public episode. If y
46:1315/02/2022
Program Design After Passing the CSCS with Dr. Matt Casturo
Education is a fundamental part of the fitness industry, and I am a huge proponent of absorbing as much as you can as long as it does not distract you from your goals a la the Coach's Curse.One of the many certifications that a trainer or physical therapist can acquire is the NSCA's Certified Strength & Conditioning Specialist exam. The CSCS is an expansive certification designed for strength and conditioning coaches that has scientific and practical components, covering topic such as nutrition, exercise science, and scenario-based analyses.Today Dr. Matt Casturo joins me to talk all about how he blended his strength and conditioning background with his physical therapy education to create the Movement System and help educate other physical therapists and trainers as they study for the CSCS. We dive deep into program design, and Matt outlines how learning its fundamentals will benefit their clients and help avoid things like burnout. He also goes into detail about slight changes in workouts that can still help clients progress as well as different ways to program blocks.Matt and I talk all about:- The benefits that a physical therapist will see from taking the CSCS.- Progression, plateaus, and buy-in.- Where Matt finds inspiration for areas of research and content creation. Don't forget to leave us a review on Apple Podcasts.About Today's GuestDr. Matt Casturo, DPT, CSCS is a strength coach, youtuber, and physical therapist. He earned his Bachelor's degree in Exercise Science and Doctorate of Physical Therapy from The Ohio State University. Matt has worked in high school strength and conditioning, corporate fitness, and personal training. Matt created The Movement System, an educational platform with the mission to Make The World Stronger. The Movement System helps fitness professionals pass the CSCS exam and learn about Strength and Conditioning.The Movement SystemThe Movement System on FacebookStrength and Conditioning Study Group on FacebookMatt on InstagramThe Movement System on YouTube This is
53:3810/02/2022
Focusing on "Know, Like & Trust" is Killing Your Business
Coaches, if you've been following me for any amount of time, you know that I love messaging. Getting your message out there is vital.No one wants to remain the internet's best kept secret.However, the only way to make more money in 2022 is to get your offer out in front of your followers and turn them from people into prospects into purchasers.There are a lot of sources out there that insist you need to build a steady rapport with your social media followings to entice them to make their purchases, but what if you don't fully understand what that means? Are you spending too much time trying to get to know your following that you are not actually zeroing in on makes sales?Today I'm breaking down how that intense focus on "know, like and trust" might be holding you back from getting the revenue that you deserve. Today I'll unpack ideas such as:- You are not your business.- Relating to your client' needs should take precedent over trying to be popular.- What the trust factor actually means in that component trio. Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities10-Day Content Calendar - A free social media content calendar that helps you discover exactly what to post for the next 10 days so that you get your next few high paying clients even with just a handful of followers.Simple Selling - A free Instant Access training designed to help personal trainers, physical therapists, and other health & wellness professionals generate revenue online without resorting to sleazy sales tactics. This is a public episode. If y
20:1808/02/2022
The Pre/Postnatal Athlete with Kim Perry
As many of you know, prior to my big shift into the marketing world, I worked with a lot of moms as a personal trainer, and as a mother myself, I know the importance of finding trustworthy sources that you can adapt to your own specific needs.The truth is: up until a few years ago, finding a space for pregnancy workouts that was more than prenatal yoga but not as intense as workouts meant for bulking and shredding. Thankfully prenatal workouts have come a long way, and pregnant people have more great choices than ever before.Joining me today to unpack that fit pregnancy journey the industry has taken is Kim Perry. Kim is a mom of three, and we dive into all sorts of myths and expectations that pregnant women face when it comes to both health and wellness as well as navigating the fitness industry. It was my pleasure and privilege to invite her on, compare our fitbiz journeys, and hear how she helps expectant mothers stay fit and healthy.Kim joins me to talk about:- The wide variety of options pregnant people have nowadays in everything from nutrition to exercise to how they go through labor.- Having easily attainable goals while pregnant and how important those become during some of the more challenging times.- How stretching can make all the difference heading into labor. Don't forget to leave us a review on Apple Podcasts.About Today's GuestKim Perry is an entrepreneur, fit pregnancy coach, mom of three, and strong believer that new and expecting moms can be both fit and happy. After becoming Pre/Post-Natal Certified, she began to share her workouts online and slowly built a close knit community. She went from recording and editing videos in her basement at 5am before work to eventually quitting her full-time teaching job.Kim PerryKim on InstagramKim Perry's Fit Mamas Facebook GroupJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals g
49:2203/02/2022
The High Ticket Evergreen System with Rose Radford
Launching a product can be stressful.We put hours upon hours of work into each new training, series, and program. When it comes time for launch week, waiting to see if the product soars or sinks can be a nerve-wracking experience.Sure, there are lessons to be learned no matter what happens, but coaches, what if you could confidently turn those successful limited time offers into open enrollment systems that consistently bring in $3,000 or $5,000 or $20,000?Today I have Rose Radford joining me today to talk all about implementing evergreen systems using your high ticket programs because each time we close our program down and follow the Open Cart model, we are potentially losing money. Rose and I dive deep into the contact sport that sales can be and unpack how making your services evergreen will be not only attractive to potential clients but also make things easier on yourself.Rose talks with me all about:- What a customer journey is like for her client-base.- The power of having your materials readily available and on-demand.- The ease of selling high ticket vs the difficulty of selling low ticket items. Don't forget to leave us a review on Apple Podcasts.About Today's GuestRose Radford is a business strategist and coach. After leaving her Strategy Consultant role at McKinsey & Co. aged 25 with no plan, Rose has created a multi-6 figure online business helping women unlock their income potential online. Rose has made it her life’s mission to financially empower women through entrepreneurship and is committed to helping 100,000 women unlock their income potential through online entrepreneurship by the year 2025. Since building a multi-6-figure business herself, Rose discovered only 12% of female-led businesses ever reach this level of financial success. In fact, the income gap between female- and male-led businesses is bigger than the gender corporate salary gap! Through her private mentorship, programs and speaking, Rose helps high-achieving women turn their expertise into successful online businesses. Her client results include doubling and tripling business revenue in 6 months or less and reaching $50K months, as well as helping new entrepreneurs launch their business and sign their first clients. Before taking the leap to start her own company aged 25, Rose worked in Kenya supporting new entrepreneurs in creating businesses with minimal resources, then went on to serve CEOs and leaders within global companies and Government to help them solve their most difficult problems as a Strategy Consultant at McKinsey & Co. When Rose isn't helping women unlock their earning potential, she's bungee jumping, diving with sharks, jumping&nb This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit
50:4601/02/2022
Justin Janoska on the Autoimmune Revolution
It is undeniable that our personal journeys are constantly being influenced by experiences dating all the way back to our childhood, and they are constantly being refocused and redirected by what we experience as adults.Such is the case with Justin Janoska, who I am thrilled to introduce you to on today's new episode of the PT Profit Podcast if you are not already familiar with his work.If you're a return listener, then you know I love unpacking the invisible components of business, training, care, and health & wellness, and Justin and I dive deep into both big T and little T traumas today. Justin talks me through his work with his company, the Autoimmune Revolution, and how such trauma can translate into autoimmune disorders. Justin unpacks the various ways exposure plays a part in shaping our proclivity to these conditions in modern day and how that exposure starts while we are still in the womb.This is a deep episode that really peels back how outside influence affects not only our health but our entire being.Justin and I talk all about:- His process on helping his clients identify traumas and unburden themselves.- The healthcare industry and why seeking a variety of opinions can be a good thing.- The importance of awareness and taking ownership of your story. Don't forget to leave us a review on Apple Podcasts.About Today's GuestJustin Janoska is on a mission to help revolutionize the way we recover from autoimmune disease after watching his mother suffer from incapacitating symptoms of Hashimoto’s for over two decades. Hence, the birth of his company, The Autoimmune Revolution where he guides women to regain control of their body, discover a sense of wholeness and remember what it feels to be alive. He holds a Master’s in Human Nutrition and has spent the past 3 years doing post-graduate work studying mind-body medicine and trauma.What he has found is that once pockets of pain and untouched traumatic wounds have been reconciled, even the most seemingly insurmountable autoimmune diseases are able to be tamed. Transformation and transcendence is within anyone’s grasp if we are only willing to face painful truth and step outside of the conventional medical model. As a wounded healer himself, he supports clients to acquire a deeper understanding of their life story, how they got here, and guides them to come home to their authentic self. Justin and his team of trauma-informed autoimmune experts have transformed hundreds of humans who possess Hashimoto’s, Psoriasis, Lupus, Inflammatory Bowel Disease, Multiple Sclerosis, PCOS, Infertility, Anxiety, Eating Disorders and Trauma.The A This is a public episode. If y
45:3027/01/2022
The Life & Business of Coaching with Lindsey Heiserman
If you're listening to this podcast, then you probably already understand that coaching is a diverse and meaningful field whose impact is constantly underestimated. The transformation provided by fitness coaches might often be the initial focus, but the personal benefits of that transformation that crop up in other areas of your clients' lives are plentiful.Coaches, it is vital to recognize the support you give your clients not just in their fitness trajectory but also how they take those lessons into their real life.How many of you go through leading a workout, training, or appointment and end up realizing, "Oh, wow, we talked about a lot!" during the session?Today I have Lindsey Heiserman with me here to talk me through her fitness journey, what led her into counseling, and how that has translated into coaching. Lindsey is not only a Certified Personal Trainer (CPT-NASM) but also holds a Master's in Psychotherapy, and we take a deep dive into the nuances that the personal impact that coaching has.Today, you'll hear all about:- How the one thing you might be afraid to teach is the one thing that could make the biggest impact. - How you can make group coaching sessions comfortable for all involved.- Lindsey's recommendations for coaches who have just gotten certified....and more! Don't forget to leave us a review on Apple Podcasts.About Today's GuestLindsey Heiserman is a personal trainer and life coach with over a decade of experience working with a wide variety of clients. She completed her undergraduate degree at Truman State University with a focus in exercise physiology and emphasis in psychology. Over the last nine years she has held a variety of positions including a leadership role as an assistant department head, she has taught group personal training classes, and connected with clients in individual sessions. In 2013, she graduated from Adler Graduate School with a Master's in Psychotherapy and an emphasis in Career Coaching. She also holds a Professional Life Coaching certification and is a National Academy of Sports Medicine Certified Personal Trainer.When not working with clients you can find her training for obstacle course racing, adventuring and traveling around the United States, hanging out with her fur babies, drinking coffee, and hunkering down for the upcoming cold Minnesota winter.Lindsey Heiserman CoachingMind Muscle and Movement Podcast This is
40:5625/01/2022
Build Your Breakthrough Year in 2022
Coaches, I know it's Fitness Thursday, but let's mix things up a bit.I'm coming at you again with another Marketing ep today because it's launch week, and I am so pumped heading into '22 that I wanted to recap the good, the bad, and the ugly of '21 today.Chances are, if you're listening to this podcast, you are a well-educated and fiercely driven trainer or clinician who strives to build your personal business and client list. My goal is to help my clients and my listeners not make my missteps and help you all overcome my obstacles before you even have to face them yourself.Today I'm encouraging you to take a moment, reflect on the past year, and recalibrate so that you can make 2022 your business's breakthrough year.Today I dive into:- The importance of being present.- Persevering through fear and discomfort to push your business to the next level.- Being enough.PT Profit Formula closes its doors today. Are you in yet? Visit www.ptprofitformula.com and say yes to yourself, your business, and the revenue you deserve. Don't forget to leave us a review on Apple Podcasts.BSimpsonFitnessLinks & Coaching Opportunities Beverley Simpson's PT Profit Formula - A 12-week step-by-step community coaching program utilizing a proven process to help you build an effective, repeatable system that consistently generates leads and customers inside your fitness business so that you can fill your client schedule and sell out your products.Beverley Simpson's PT Profit Accelerator - A 12-month coaching mastermind intensive designed for high performing health and wellness professionals who are ready to scale to multiple six figures without working harder. This is a public episode. If you’d like to discuss this wi
34:2413/01/2022
Bringing the Personal Back to Personal Training with Semaj Hunter
The grind of training and the constant noise of how we "should" be doing things can bog us down as coaches and clinicians. We can lose our way and diverge from the mission we set out on.Without keeping our authenticity intact, staying on message becomes increasingly difficult, and coaches, our clients are with us for a reason. Staying true to yourself and to them will help you continue to provide the quality service they are seeking.Thankfully today I have my friend and PT Profit Formula member Semaj Hunter joining me to talk about cutting through all of that to remain authentic. We have a fantastic conversation about remembering who we really are and the importance of treating human beings like humans.We also discuss why your individuality is worth compensating. As you build your business and market what sets you apart, you should not be afraid to charge for those special s only you can bring your clients.In addition to fitness, Semaj is a passionate traveller, and we dive into the importance of consistent exercise and fitness in your daily life. It can be easy to let your fitness goals slip through the cracks while working or traveling, but Semaj strives to make sure each of his clients is able to meet their needs despite their hectic schedules and busy lives.Semaj joins me today to talk about:- Missing and invisible components within the fitness industry.- Learning how to pivot and evolve when you hit a point of resistance.- Authenticity and the steps you can take to make sure you convey it. Don't forget to leave us a review on Apple Podcasts.About Today's GuestSemaj Hunter is a Remote Fitness and Nutrition Coach currently based in Mexico. He works with clients who are ready to let go of the stories they have been handed for what fitness and nutrition are and helps them develop their own framework for achieving their goals.Semaj has been in the industry for almost 10 years and continues to find passion for the work he does with each client. He is constantly on the move but will regularly stop for a good meal, a stiff drink or to make meaningful connections.Semaj Hunter on InstagramSemaj on TwitterJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my This is a public
52:5306/01/2022
Determining Your Value and Pricing Your Services with Jen Gitomer
Price. Cost. They can be scary words. A wide belief (or fear) among entrepreneurs, especially earlier in their careers, is that the more things cost, the harder it is to tell.An increase in cost? Forget about it! Why would you want to scare off your existing clients.No. No, no, no! Let's reset that mindset ASAP, coaches.Coaches, today I have master of sales Jen Gitomer joining me to unpack all of that and more. Essentially born a saleswoman, Jen talks to me all about the complex relationship between price, value, yourself, and your business. It is so important that the customer believes they will be better off by working with you, and how can they do that if you do not believe in the value of your services to begin with?I ask Jen to start off at the beginning for new entrepreneurs, and we dive into a way you can build that belief in yourself to appreciate your value and set your price accordingly. Once you decide on the price, Jen walks us through exactly why you should not be afraid to announce that and tell potential customers when asked. Or even before you are! You can't be afraid to sell unless you want to stay the best kept secret.You do not want to miss this empowering episode, especially those of you who have an uncomfortable relationship with sales.Today, Jen and I talk about:- The potential trade-off between increasing cost and losing customers. (Spoiler: Sometimes it balances out.)- The intense power of belief and how that translates to pricing and purchases.- How important testimonials are. Don't forget to leave us a review on Apple Podcasts.About Today's GuestJen Gitomer is obsessed with helping service professionals, coaches and entrepreneurs like you make more money.After selling millions of dollars throughout her 15+ year career in sales, writing a best-selling book on sales, and growing 3 businesses, she knows exactly what it takes to grow your business from just barely surviving to thriving.But it wasn’t always easy. Jen had a defining moment that changed everything. There she was, on the ground, consciously aware that she had just blacked out. From the outside, it looked like she had built a successful career, but on the inside, she felt like she was no longer living - she was existing. Realizing that your financial success does not have to be dependent on working 100 hours/week and that your mind, body and spirit deserve more, Jen’s business and her life.Your biggest breakdown may be the catalyst for your biggest breakthrough. And that breakdown was just the break she needed.Jen has made it her mission to help female entrepreneurs make a lot of money without having to work ALL.THE.TIME.Jen This is a public episode. If
31:0504/01/2022
Heart-Centered Coaching NBA Athletes with Mike Guevara
Coaches, it is my pleasure and my privilege to introduce you to the passionate and kind-hearted Mike Guevara. Coach Mike G serves the competitive playing field that is the NBA. During our conversation, he dives into his athletic background and experience moving into the world of professional sports. If I've got any aspiring pro basketball players listening, then this episode is definitely for you because Mike and I discuss the process of being drafted into the NBA.Coach Mike G exudes qualities that all great personal trainers should have: compassion, kindness, and overall caring nature. During our talk, he talks to me about client-trainer relationships and how things such as trust and compliance need to be earned. It is important to meet your clients where they are at when they are celebrating and in pain.We also went into early specialization and accessibility. We all know that not every one has access to high-level sports clubs and teams growing up. Mike and I talk about how someone can be resourceful getting their younger athletes beneficial training and inspire their kids to be the best athletes and people they can be.In this episode, Mike and I discuss:- How proper training makes a true impact...which includes properly preparing your own child in grade school sports.- Compliance, trust, and the importance of interpersonal communication.- Why you should not do personal training solely for money.Don't forget to sign up for my upcoming free live training: FitBiz Bootcamp. The training begins on January 3rd. Join me, and learn to master the same pillars of performance that have helped me and my clients generate consistent $10k-$40k months. Don't forget to leave us a review on Apple Podcasts.About Today's GuestMike Guevara started coaching in the performance field in 2008. Upon graduating from Cal State Northridge with a B.S. in Exercise Science in 2010, he worked as a performance intern and ultimately a coach at The Factory Training for 5 years. He was then offered ownership and served as Director of Performance at The Factory Training where he oversaw and serviced multiple NFL, NBA, and MLB athletes along with youth, high school, and college athletes.In late 2011 to 2013, Mike received an opportunity to work and travel with Belarusian pro tennis player Victória Azárenka as her personal Performance Coach. After 2 1/2 years, Victória captured 51 weeks of a world #1 ranking and two Australian Open Titles among many other career accomplishments. He was asked to return to the team in Jan 2016 and helped her achieve the “Sunshine Double” which only two other woman in WTA histo This is a public episode. If you’d
55:1730/12/2021
4 Ways to Quantum Leap Your Business
Coaches, today we are back in the first of many brand new PT Profit Podcast episodes. We're continuing to hunt around for the best guests, the best topics, and the newest tips and tricks of the trade with the goal of inspiring and educating. You're not going to want to miss me dive into four lessons to help jumpstart your biz and send it into the stratosphere, making 2022 your breakthrough year.This coming year, I'm taking big strides and expanding my company, and my business plans were the inspiration for this episode. As I take stock of my past achievements, hurdles and setbacks, I'm bringing you that information because I don't want you to struggle. I want you and your business to take a quantum leap forward.Today I'm veering away from both the dogmatic and bro marketing extremes and diving into four tangible actions that you can take.In today's episode, you'll hear me:- Unpack goal setting and how to gauge the reality of your goal.- Address the curse that business decisions can sometimes feel like the necessity of stepping back and letting the chips fall as they might once you make a choice.- Dive into the need for answers and strategy.Don't forget to sign up for my upcoming free live training: FitBiz Bootcamp. The training begins on January 3rd. Join me, and learn to master the same pillars of performance that have helped me and my clients generate consistent $10k-$40k months. Let's make 2022 your breakthrough year! Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or celebrate your wins with us.BSimpsonFitnessLinks & Coaching Opportunities10-Day Content Calendar - A free social media content calendar that helps you discover exactly what to post for the next 10 days so that you get your next few high paying This is a public episode. If you’d like to discuss th
26:0128/12/2021
Pre-hab for Dancers with Richelle Stevenson
Today we have the brilliant Richelle "Ricki" Stevenson, founder of the Barre and Beyond, joining us! Ricki and her research team are looking at injury prevention and how we define "injury." Their goal is to ultimately bridge the gap between artistic leadership, dancers, and medical providers. Ricki shares with us:- The importance of symbiotic cross-training.- Ways to navigate the nuanced conversation of pain vs discomfort.- How readily available medical access is changing the overall trajectory and longevity of dance careers....and so much more! Richelle If you are a dancer, dance medical provider, or otherwise work with dancers, email Ricki to see how you might be able to help her and her research team. You can find her contact info at her social media pages and Linktree in the section below. Don't forget to leave us a review on Apple Podcasts.About Today's GuestRichelle "Ricki" Stevenson is a licensed athletic trainer (LAT), certified Pilates instructor and professional ballet dancer. In 2015, she graduated summa cum laude from Grand Canyon University with a bachelor’s degree in athletic training and a minor in dance education. While in college, Ricki competed nationally in dance and graduated with honors through the National Honors Society of Dance Arts (NHSDA). She has several years of experience in sports medicine caring for athletes of all ages, covering emergency situations and developing rehabilitation programs. Ricki joined Ekklesia Contemporary Ballet in 2017, and is now the Assistant Director. The company regularly tours using dance to initiate discussion about ecojustice, mental health and caring for the community. She and her husband now live in Connecticut with their dog, Kiira, and cat, Islay (I-lah).Ricki founded The Barre and Beyond, LLC to bridge the gap in healthcare between injury recovery and fitness, helping dancers and non-dancers a-like. Her numerous certifications and skills include Therapeutic Cupping, Instrument Assisted Soft Tissue Mobilization (IASTM), Pilates Mat Certified & Pilates Reformer, Kinesiology Taping, Concussions RTP (return to participation), Sports Medicine, and Dance Medicine.The Barre and Beyond This is a public episode. If you’d like to discuss this wit
49:3416/12/2021
What's the Difference Between Group Coaching and a Mastermind?
There is a variety of options out there when it comes to finding a business coach, and oftentimes it can be daunting figuring out what program might be the right fit for you as you scale your business. On today's episode, I'm answering a huge question that I keep getting asked within my DMs. We're talking all about the difference between group coaching and a mastermind, and I'll dive into how to choose the right coaching program for yourself. You'll hear me discuss:- The importance of community support.- The pros and cons of different coaching types.- The brand new PT Profit Accelerator program. Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities10-Day Content Calendar - A free social media content calendar that helps you discover exactly what to post for the next 10 days so that you get your next few high paying clients even with just a handful of followers.Simple Selling - A free Instant Access training designed to help personal trainers, physical therapists, and other health & wellness professionals generate revenue online without resorting to sleazy sales tactics.Create Content that Converts - Create compelling content that sets you apart from other fitness professionals, and start easily earning revenue online – even with just 100 followers – or your money back. Grab your lif This is a public episode. If you’d like to discuss this
24:2014/12/2021
The Invisible Components to Patient-Centered Care with Kristi Barker
Today I am pumped to be bringing you physical therapist Kristi Barker from Saskatchewan. During this episode, she shares her story on how she dedicated herself to striving to give wholly patient-centered care, despite the healthcare system often creating obstacles in doing so, and we talk about the reason why she is on a mission to better the health and wellness industry with Reach Rehab.We dive into how powerful education can impact someone's life that we often overlook. Kristi and I talk about the importance of staying on the same page as your client so that they do not become lost or overwhelmed by what you are saying or doing. We then tapped into the invisible component that we the health and fitness professional should know and practice. Today, Kristi and I unpack:- The impact powerful education has.- Improving client care and accessibility.- How striving to be truly patient-centered benefits both the professional and the client. Don't forget to leave us a review on Apple Podcasts.About Today's GuestKristi Barker has a Masters of Physical Therapy from the University of Saskatchewan. She treats in-person at Stapleford Health and Rehab Center in Regina, Saskatchewan.Kristi created Reach Rehab during the pandemic with the goal of increasing access to physiotherapy and educating others on injury prevention. Prior to becoming a physiotherapist, she played Division 1 volleyball, and was a personal trainer. She is passionate, driven and focuses on keeping her patients active throughout their rehab journey. Kristi believes every individual is an athlete and prioritizes the treatment plan around their goals.Reach RehabKristi on InstagramKristi on TikTokKristi's YouTube ChannelJoin the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Pro This is a public episode. If you’d like
45:2709/12/2021
5 Reasons Why Some Coaches Get Successful Faster
We're back after a brief Thanksgiving hiatus, and on today's new episode, I am diving into the reasons why some people are so successful and what separates them from everyone else. We as fitness entrepreneurs often wonder why someone who does not have the certifications and knowledge we might can end up being more profitable than those of us who have been in the industry longer.After helping hundreds of health professionals start and grow their online businesses, I've boiled down the invisible components that most people don't talk about when it comes to success in the space. If you're curious why some coaches seem to get successful faster, today's episode is for you.You'll hear:- Decision making.- Owning your worth.- Releasing attachment. Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities10-Day Content Calendar - A free social media content calendar that helps you discover exactly what to post for the next 10 days so that you get your next few high paying clients even with just a handful of followers.Simple Selling - A free Instant Access training designed to help personal trainers, physical therapists, and other health & wellness professionals generate revenue online without resorting to sleazy sales tactics.Create Content that Converts - Create compelling content that sets you apart from other fi This is a public episode. If you’d like to discuss
42:3007/12/2021
How To Be a VIP in Your Business
Coaches, today I am going to discuss a very important component every business should have. Sure, every business should have a VIP client to serve, but that's not what this episode is about. Today I am talking about how you can be the VIP of your own business. I dive into the things you need to know and do in order for you to run your business with authority. VIP to me is not the usual "Very Important Person." Today I'm breaking down how it's also Visible, Influential, and Profitability (and/or Personal Power).Today you'll hear:- The #1 component of a successful business.- How to be influential.- Convincing yourself to be the authority. Don't forget to leave us a review on Apple Podcasts.Join the Facebook community!Are you a new fitness entrepreneur looking to attract clients? Maybe you're looking to dial in your messaging? Or perhaps you're experienced and looking to scale your business?Head on over to Facebook, and request access to my Online Marketing for Fitness Professionals group. Post an introduction about yourself, ask some questions, or let us celebrate your wins with you.BSimpsonFitnessLinks & Coaching Opportunities10-Day Content Calendar - A free social media content calendar that helps you discover exactly what to post for the next 10 days so that you get your next few high paying clients even with just a handful of followers.Simple Selling - A free Instant Access training designed to help personal trainers, physical therapists, and other health & wellness professionals generate revenue online without resorting to sleazy sales tactics.Create Content that Converts - Create compelling content that sets you apart from other fitness professionals, and start easily earning revenue online – even with just 100 fo This is a public episode. If you’d like to discuss this with other subscr
21:3723/11/2021