In this episode, we are discussing how to strategically encourage your members to renew their membership, how to re-establish the value proposition and what to avoid that might lead to membership cancellations.ResourcesAdaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt 

Most of us have hard drives full of lead magnets that we downloaded but never opened. The messaging of your lead magnet can be the key to your client.  In this episode, we are discussing how to create lead magnets that speak to your audience.  We are talking about common mistakes like overwhelming your audience by packing too much into your lead magnet, using expert language that might not resonate, or appealing to pain points in cases where aspirational messaging would be more successful.Find the full show notes & resources here: https://membershipsmastermind.com/how-to-create-lead-magnets-that-resonate-with-your-audience-episode-50Resources:·      Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.·      Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

 In this episode, we are discussing how to attract an audience to your groups and challenges by giving real value that leads to micro-commitments and engaging your followers in a way that creates desire and fear of missing out.Find the full show notes & resources here: https://membershipsmastermind.com/how-to-fill-your-challenges--groups-episode-49Resources:·      Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.·      Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

When is the perfect time to launch your membership?The answer is most likely: NOW!In this episode, we are discussing why you should not wait too long before launching your membership and why you should emotionally detach yourself from the outcomeResourcesAdaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt 

Creating surveys can be a powerful tool not just to get to understand your audience better but to create desire for your membership at the same time.In this episode, we are discussing how to purposely create questions that will lead your audience to your programs while giving you valuable information about the deliverables that they are looking for. ResourcesAdaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt 

In this episode, we are discussing how to find the right deliverables and price point for your membership. When it comes to deliverables, a common mistake is the “more is better” mentality. We are talking about ·      finding out what your audience is actually looking for·      how to create a content library of deliverables ·      and how to avoid overwhelming your members by overdelivering.  As for the price point of your membership, we are discussing how your packaging and messaging can influence the perceived value of membership and attract the audience you are looking for.Find the full show notes & resources here: https://membershipsmastermind.com/deliverables--price-point-of-your-membership-episode-48Resources:·      Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.·      Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

Are you struggling to convert members of your free group into buyers? Then this episode is for you! We are discussing how to create “hot topic” lead magnets that truly resonate with your audience and achieve a much higher conversion rate by creating the right bait for your members.Find the full show notes & resources here: https://membershipsmastermind.com/how-to-convert-free-members-into-buyers-episode-47Resources:·      Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.·      Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients! 

In this episode, we are discussing the differences between courses and monthly memberships, which one is harder to start with when you are not known yet, which one gives you a better chance to influence your audience in a bigger way and how to find out which one works better for you and your audience.ResourcesAdaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt 

In this episode, we are discussing successful webinar strategies from the promotional stage, tuning your audience in, all the way to making the offer.ResourcesAdaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt 

How do you create engagement between members after you switched to a new platform? In this episode, we are discussing how to change your members’ habits and what incentives you can offer them to get the engagement you are looking for.Find the full show notes & resources here: https://membershipsmastermind.com/how-to-encourage-engagement-on-a-new-membership-platform-episode-46Resources:·      Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.·      Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

Running two differently priced memberships at the same time can be challenging. In this episode, we are discussing how to set the right price points, how to avoid devaluing your services, and how to make sure that all your clients are satisfied.Find the full show notes & resources here: https://membershipsmastermind.com/how-to-run-two-differently-priced-memberships-simultaneously-episode-45 

In this episode, we are discussing how to lead your audience successfully to your back-end offers without confusing them.ResourcesPaul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

In this episode, we are discussing how to set your audience up for your webinar, how to open your cart at the end, and how to repurpose your webinar for people that haven’t attended it.ResourcesAdaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

In this episode, we are discussing creative ways to increase engagement within your group and how to create the right atmosphere that will get conversations started and enhance the connection between members.Find the full show notes & resources here: https://membershipsmastermind.com/how-to-increase-engagement-within-your-group-episode-44

An upcoming launch can create anxiety and fear for many people. When you have something that you truly believe in and are excited to share with the world, self-doubt and the imposter syndrome can be your worst enemy.  In this episode, we are sharing ways to work with your fear, how to dig to the root of it and how to shift your perception to view fear as a positive mechanism that helps you grow and push you forward.Find the full show notes & resources here: https://membershipsmastermind.com/how-to-overcome-your-fear-of-launching-episode-43Resources:Adaptive Inner Circle - Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program -  Adaptive Marketing program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt

In this episode, we are discussing how to create your success path, how to discover your milestones and how to use feedback of your members to improve your membership.ResourcesPaul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

A lot of us are insecure about raising our membership fees because we are not sure how our current members will react to this change.In this episode, we are discussing how to raise membership fees without losing clients by making it more about the transformation and less about a certain price point.We are also talking about how you can handle various currencies to avoid confusing members from different countries.ResourcesAdaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

In this episode, we are discussing the benefits of having a short sales page for a warm audience that can give your clients more clarity on what they will receive and set the framework for your course.Find the full show notes & resources here: https://membershipsmastermind.com/sales-pages-for-warm-audiences-episode-42/

Many marketers cast a huge wide net and try to appeal to everybody. But most of the time, this unclear messaging ends up missing the specific pain points of your target audience. In this episode, we are discussing the importance of narrowing down your niche and creating clear messaging that will truly resonate with your future clients. Find the full show notes & resources here:https://membershipsmastermind.com/how-to-clarify-your-messaging-to-target-the-right-audience-episode-41

In this episode, we are discussing how you can create the initial wireframe of your membership by finding your target audience, how to find out what their pain points are and what deliverables you should create.ResourcesPaul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Small offers, such as mini-courses, can be very effective lead magnets. In this episode, we discuss how to create an attractive mini-course that creates desire and guides your audience to sign up for your membership.ResourcesAdaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Raising the price of your ongoing membership can be very tricky. While traditional corporations like Netflix can get away with sudden increases, you might end up with disappointed members and possible lose a good portion of your clients. In this episode, we are discussing why price increases during a membership are very delicate and how you can work around them.Find the full show notes & resources here: https://membershipsmastermind.com/price-increases-during-memberships-episode-40

In this episode, we are discussing how to manage a basic and a V.I.P membership at the same time.  These two programs don’t have to be entirely separate from each other. They can be overlapping at times, giving your V.I.P.’s access to all your basic services as well as a bonus while attracting your basic members to ascend to your premium offers. Find the full show notes & resources here:https://membershipsmastermind.com/how-to-manage-basic--v-i-p-memberships-simultaneously-episode-39Resources:·      Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.·      Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

In this episode, we are discussing why consistency is the key to create an excited following and how you can make sure that your email marketing fits your specific target audience.Find the full show notes & resources here:https://membershipsmastermind.com/how-to-create-consistent-email-marketing-episode-38/Resources:·      Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.·      Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

Should you be repurposing an old video challenge? The answer is: It depends. In this episode, we are discussing how to evaluate if your content needs to be updated, how to keep it relevant by adding to your old content without changing it completely, and how to look at the perceived value of your content for your clients.Find the full show notes & resources here:https://membershipsmastermind.com/is-it-worth-it-to-repurpose-old-video-challenges-episode-37Resources:·      Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.·      Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

When it comes to engagement in our social media groups, many of us think that more is better.But actually, quite the opposite is true.Sometimes we end up sabotaging community engagement by over-delivering or other habits that stop conversations instead of encouraging them.In this episode, we are discussing what to avoid when engaging with your communities in your groups.ResourcesAdaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

In this episode, we are discussing how to successfully collaborate on cross-marketing promotions and share audiences avoiding clouding your messaging.ResourcesAdaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Starting a group-coaching program can pose many questions, such as: ·      How many members should you accept before the quality of your program will suffer?·      How do you maximize the value of deliverables without sacrificing too much of your time? ·      How much access should you offer for your members? In this episode we are discussing how to successfully create a quality group-coaching membership program.Find the full show notes & resources here: https://membershipsmastermind.com/how-to-create-a-successful-group-coaching-membership-episode-36Resources:·      Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.·      Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

It takes a delicate balance to start a new membership successfully while keeping an existing program running if you want to avoid losing your current income and members. In this episode, we are discussing how to gradually and naturally move on to your new program by slowly planting the seed, and building up excitement as well as curiosity, while rebranding your old membership.Find the full show notes & resources here: https://membershipsmastermind.com/how-to-start-a-new-membership-without-sacrificing-your-existing-program-episode-35Resources:·      Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.·      Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

Sometimes we bottleneck ourselves.A lot of times it's our mindset and our confidence that stops us from asking the prices we would like to have.In this episode, we are discussing how to raise your membership price while protecting your time and energy resources.ResourcesAdaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Voxer – combines the best of voice, text, photo, and video with walkie-talkie messaging (Push-to-talk PTT) in one free, secure messaging app.Marco Polo - is a messaging app where users can send video and text messages to others that they can watch on their own time, rather than committing to a video call or posting content publicly.Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

In this episode, we are discussing how to create effective email marketing. From coming up with content ideas, to nurturing your audience and naturally leading them to your offers without taking up all your time.Find the full show notes & resources here: https://membershipsmastermind.com/how-to-create-effective-email-marketing-episode-34/Resources:·      Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.·      Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

Do you need a perfect website and a great sales page before you start your membership?  In this episode, we are discussing which free tools you can use to get your membership started right ahead while minimizing your expenses and still charge what you deserve.Find the full show notes & resources here: https://membershipsmastermind.com/how-to-start-a-membership-without-breaking-the-bank-episode-33Resources:·      Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.·      Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

It can be tempting to give away a free month in your membership through your front end offers (like a course or challenge) to incentivize your audience to become a regular member.In this episode, we are discussing why this might cause you a headache later on, might disrupt the membership and not lead to new sign ups for your long-term programs.We are also discussing alternative ways to create incentives that will work for you better in the long run. ResourcesAdaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

In this episode, we are discussing what you should be considering when opening or closing your cart. From how to assess your target audience and creating clear messaging, to presenting your offer effectively with the right timing to make your next launch a success. Find the full show notes & resources here: https://membershipsmastermind.com/best-practices-for-your-cart-opening--closing-episode-32/Resources:Online Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a membership, putting together a marketing campaign, paid traffic, creating an awesome online offer...we'll dive into all of it!Each month we'll host a FREE live private training on Zoom, where we'll pull back the curtain on some of our best marketing and selling strategies, along with an opportunity for you to ask questions.All you have to do is sign up & we'll give you a heads up on when our next call will be.Sign up today at OnlineMarketingPodcast.com, it's free to join us on these live trainings &  we can't wait for you to join us!Adaptive Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Switching your membership to a new platform can lead to multiple problems and frustrations. In this episode, we are discussing how to minimize the risk of losing content and how to guarantee a smooth transition for your members.Find the full show notes & resources here: https://membershipsmastermind.com/switching-platforms-without-losing-content-or-clients-episode-31/Resources:·      Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.·      Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

In this episode, we are discussing how to use social media to grow your email list effectively by - making yourself visible in the right places- creating a daily routine of giving value for your target audience - and creating relevance while paying attention to social cues in the online space.ResourcesAdaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

In this episode, we are discussing why you don’t necessarily need a Facebook group to create cold traffic, where to look for your audience, the topics that they are interested in and how to create meaningful conversations that convert.Find the full show notes & resources here: https://membershipsmastermind.com/how-to-find-clients-without-a-facebook-group-episode-30/Resources:·      Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.·      Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

Organic growth of a membership course through referrals is one of the most powerful tools at your disposal. In this episode, we are discussing what incentives you can offer your members for referrals and when to make that offer to avoid missing out on individual buyers and potential income.Find the full show notes & resources here: https://membershipsmastermind.com/how-to-build-your-membership-through-referrals-episode-29/Resources:·      Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.·      Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

In this episode, we are discussing ways to leverage yourself while attending an in-person event, how to break the ice and engage with potential future clients without disrespecting the rules of the organizers, and how to create content through collaborations.ResourcesAdaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Social Prompts(formerly Instaposts): Create Engaging Social Media Content...In An Instant! Caption Prompts That Reflect YOUR Business & Brand Delivered Monthly. For Business Owners who are ready to create REAL relationships with their followers on social media through posts with substance.Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

How can you add new people to an existing membership group without disappointing your existing members? In this episode, we are discussing ways to create a satisfying onboarding process for your new members and how to bring them up to speed without leaving your existing members disappointed. If done correctly, you can even get your founding members excited about the newbies and find value themselves in your membership introduction process. Find the full show notes & resources here: https://membershipsmastermind.com/how-to-create-the-perfect-experience-for-new--old-members-episode-28/Resources:·      Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.·      Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients! 

How can you keep members while they are going through financial hardships? In this episode, we are discussing different ways to give temporary membership discounts and the importance of looking at the lifetime value of clients.  We are also talking about the often-overlooked benefits of recognition and how you can solidify your members’ loyalty through rewards and acknowledgment.Find the full show notes & resources here: https://membershipsmastermind.com/lifetime-value-of-a-client-versus-constant-ascension-episode-27ResourcesOnline Marketing PodSquad: Our Exclusive Community where we talk all things about Online Marketing! From list building, building an online course, starting a membership, putting together a marketing campaign, paid traffic, creating an awesome online offer...we'll dive into all of it!Each month we'll host a FREE live private training on Zoom, where we'll pull back the curtain on some of our best marketing and selling strategies, along with an opportunity for you to ask questions.All you have to do is sign up & we'll give you a heads-up on when our next call will be.Sign up today at OnlineMarketingPodcast.com, it's free to join us on these live trainings &  we can't wait for you to join us!Adaptive Inner Circle - Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program -  Adaptive Marketing program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissap

In this episode, we are discussing how you can include VIP 1-1 coaching into your membership, alternative business models and why it is important for you to stay flexible and be open to changing your coaching structure after a while.ResourcesPaul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

A common misconception is that memberships require a lot of work and time for only a little bit of money. Quite the opposite is true if they are done correctly.In this episode, we are discussing why it’s time for you to get off the fence and start your own membership.From a consistent recurring income, introducing yourself and building trust with possible lifelong clients, to creating offers and content without worrying every single time if people will buy it, all the way to creating rewarding personal relationships – these are just a few of the benefits that a membership has to offer.Find the full show notes & resources here: https://membershipsmastermind.com/why-you-should-not-miss-out-on-having-a-membership-episode-26/Resources:·      Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.·      Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

Having only a few people attend your virtual event can be disappointing.In this episode, we are discussing how to break out of the “internet marketing bubble” mentality and recognize the opportunities that even a limited number of participants provide for you. We are talking about how you can leverage them in your future ads,  sales pages and even turn some into loyal long-term clients.Find the full show notes & resources here: https://membershipsmastermind.com/how-to-make-the-most-of-your-virtual-event---episode-25/Resources:·      Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.·      Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

In this episode, we are discussing how to leverage your milestones and use it for social proof, as well as how to save yourself time by batch creating milestones ahead of timeResourcesPaul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

The time right before your launch can be very valuable to create last-minute conversions.In this episode, we are discussing how to use incentives such as masterclasses, bonuses etc.. and how to build natural tension to increase your conversions. ResourcesPaul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!BombBomb - lets you record and send videos directly to anyone from your computer or smartphone (iOS and Android). No special software or cameras neededBonjorno – mobile app that allows you to easily record a personal video, add a message, and send it right to your customer's email inbox.Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

It can be tempting to target those that did not sign up for your main program initially with a second, cheaper offer. In this episode, we are discussing what you should keep in mind to avoid regretting serving a second group of clients at the same time and cannibalizing your main offer.  We are looking at the long-term impact versus short-term gains and how you can make sure that attending to two groups simultaneously is worth your time.Find the full show notes & resources here:  https://membershipsmastermind.com/what-to-consider-when-downselling---episode-24Resources:·      Paul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.·      Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!

In this episode, we are discussing how you can repackage your existing free content and add additional layers to turn it into valuable exclusive content for your paying members.ResourcesPaul & Melissa's Inner Circle - The Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Membership - Adaptive Membership is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!Connect with us on social!Join the Online Marketing Podcast Community, our private Facebook group dedicated to those that want to learn the in's and out's of online marketing for their courses, memberships and coaching programs. We share tips, tricks, techniques, resources, and more!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt