What makes a high-converting headline? It’s important to remember that people buy from two different standpoints: the logical mind and the emotional mind. The logical buyers want to know all the details upfront and they want to make an informed decision. The emotional buyers are making decisions from the heart. They’re pulled by a story, a thought, a connection. How can you appeal to both? Mix it up, have fun and make sure you’re speaking to your entire audience! You’ve got this! Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

As small business owners, we often find ourselves overwhelmed, trying to do it all from start to finish and everything in between. But here's the truth: you don't have to do it alone.At some point, it's crucial to let go and bring others on board. Yes, it's okay to ask for help. Building a team of talented individuals around you is the key to unlocking your full potential and go farther than ever before.It's time to take that first step, knowing that you don't have to do it alone.Go further together!Find the full show notes here: https://onlinemarketingpodcast.com/how-to-plan-your-next-challenge-launch/Resources:Challenge Launch Challenge - We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges & Launches and led us to make a million dollars this year!Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

You're the boss of your business so you get to decide what it looks like and how it feels.I think a lot of times we get stuck in this mentality that we have to do things a certain way, because that's what everyone says that we're supposed to do.But at the end of the day, we are building an online business that's supposed to serve us to serve ourselves, to serve our family, to allow us to make a bigger impact, to allow us to create financial freedom, time freedom for ourselves, and that means being the boss of our business.Remember that as you're creating your awesome offers, you get to be the boss, you get to decide what makes sense for you, your business, your life, your family, yourself. Don't create an offer you don't like, be intentional about the offers that you create, be intentional with the time you put into it, the energy put into it, the financial resources you put into it so that you really can create something that you love.Make sure you keep that in mind as you're creating these awesome offers and do what feels good for you! Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

Many people struggle to attract the right audience before their launch.They then end up promoting their launch to people that are not interested in their paid offers in the first place.In this episode, we are discussing how to hone in on potential buyers in your pre-launch conversations, by choosing the right topics that resonate with them, create excitement for your launch, and lead them naturally to an informed buying decision.Find the full show notes here: https://onlinemarketingpodcast.com/how-to-attract-more-buyers-for-your-launch/Resources:Launch Conversation Calendar - The Fill in the Blank Launch Conversation Calendar helps you know exactly what to say to your audience during every point of your launch from start to finish! Talk about your paid offer during every point of your launch like a natural conversation that strengthens the relationships with your audience and guides them to make an ethical buying decision.Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

In this episode of our Mastermind Series, we are discussing successful webinar strategies from the promotional stage, tuning your audience in, all the way to making the offer.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

We often make the mistake of over-teaching during our launches. While giving value is important, too much teaching can overwhelm your audience, satisfy them prematurely and make them less receptive to your offers. Instead, inspire your audience by helping them adopt more empowering beliefs about what they can achieve. When they see new possibilities for themselves and experience some quick wins, they'll be more open-minded and excited about what you have to share.So don’t forget to teach less and inspire more during your launches.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

Stop comparing other people's wins to your progress. You're not in a race with anyone else.A lot of times, we can get caught up in what we see on social media, judging our own progress and success based on what other people post.But what you don’t see is all the work, energy, trials and tribulations that they went through to get there.Remember, success isn't an overnight phenomenon. It's the result of consistent effort, taking one step at a time.Every day, make those small decisions and take those actions that move you forward. And don’t forget to celebrate the small wins along the way. Stay focused, stay the course, and go at your own pace.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

You need to make more offers!Would you like to know one of the number one thing that has helped me become successful over and over again?It’s really quite simple: by making more offers! In this current moment in time, there are people in the world that are willing to invest in your product or service, that are willing to invest in you and what you give into this world. But if we don't make an offer, what happens? They're ready, willing and able today - right now. But they're in the active market right the second and they're going to go somewhere else to make that investment because we're totally invisible. The answer is always “no” to the offer that has never made. I challenge you today is to make more offers.We are attracting people into our world. We're putting out the messaging that's aligned to them. We're bringing them through our funnels, our online marketing. We are sharing our goodness into the world. But the thing is that if we aren’t giving them an opportunity to buy from us, we are free zoning those people, we are friend zoning them, right? We need to lean in, we need to feel more secure and confident and make more offers.When is the last time that you made an offer to your people? Let me know, because I think at the end of the day, we all need to make more offers! Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

In this episode, we are showing you how to create a content flow that is streamlined,  that will attract the right audience, and guide them toward your offers.This framework will help you to be more intentional with your content creation and delivery. So you can take your audience on a clear path, from coming into your world to speaking into their most important problems,  giving them small wins,  and ultimately signing up for your offers.Find the full show notes here: https://onlinemarketingpodcast.com/how-to-make-your-content-flow-directly-to-your-offers/Resources:Content Flow Framework - Want an easy and simple way to create content? Grab our Content Flow Framework to get started with creating and delivering all of your content, whether it's in written, audio, or video format!Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

Launches can be overwhelming with so many moving parts going on at the same time.You've worked really hard, you put a lot of time and energy into it. You really want it to do well, and it can get very emotional at times. But the important thing is that you’re putting yourself out there, which is what most people do not do. That is a big accomplishment, congratulations!So don’t forget to give yourself some grace during this period, because you’ll grow with each launch. Just keep launching!Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

As entrepreneurs, we’re always told we have to list build, list build, list build. That's what you hear all the time in marketing, right?Where we see a lot of people go wrong is they put the most random things into the marketplace when it comes to building a list. And then they get a list of people that aren’t really that interested in their main product/service offering. In this episode, we are discussing how to create a quality list with the right people by basing your list building on what you actually are going to offer them later on.And remember when you’re building your list, you don't necessarily have to build a list with a lot of people on it. You just need a quality list of the right people! Find the full show notes here: https://onlinemarketingpodcast.com/how-to-make-your-messaging-connect-with-your-ideal-clients/Resources:Creating the Perfect List Building Experience Guide - Grab our guide to get started with building your list with ideal people for your offers!Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

In this episode of our Mastermind Series, we are discussing how to use social media to grow your email list effectively by- making yourself visible in the right places- creating a daily routine of giving value to your target audience- and creating relevance while paying attention to social cues in the online space.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

I want you to take a moment,stop what you're doing and really start to think about where you're leading your audience.Oftentimes as entrepreneurs we get really excited,we love what we're doing and we put things out there in the world that we want our audience to dive into,and sometimes that content is great and sometimes that content might lead our audience on a crazy path with no clear direction! This is why it’s so important to start and begin with the end in mind.It’s up to us to think about where we're leading our audience. What path do we want to take them down? And how are we going to lead them to it?We need to be super intentional with the things that we're putting out there so we can lead our people in that direction, and we can bring them down the right path.Are you leading your audience in the right direction? Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

Share with your audience. You have something really amazing to give, don’t be afraid to make that offer to them. Offer something that's going to help them with the pain points that they have. Help them solve that problem, help them get to the next step on their goal. Don't hold back! Share all that you know, and you know an awful lot. Don't take that for granted! Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

With marketing, one of the ways that you can get back the expenses that you've paid into, some of your paid advertising to acquire clients, is to have a lot of smaller products to offer your audience as a way to work with them but also, it's going to recoup that cost. When you're thinking about ways to create small offers and ways to work with your audience, think about the pain points that they have. What is one small thing that you can solve for them with an offer?- Maybe it's an e-book that's going to explain the process that you do.- Maybe it's a tutorial of you showing a step-by-step process.A lot of times we over-complicate our offers and thinking that has to be this major, big thing and of course as entrepreneurs and online business owners, a lot of us have those signature programs. But keep in mind there are a lot of opportunities to work with our audiences with smaller offers, offers that are very specific and are going to solve a specific problem for them. What are some different ways that you can work with your audience with smaller offers? Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

Memberships do not have to be complicated. Seriously!They can be very streamlined, very simple. It all comes down to the promise that you're making.Now, if you have a coaching program, what better thing to put on the back because you know, there's only so many people that are going to keep renewing for another thing, coaching element.But if you had a maintenance program, if you had a back-end membership that gave the opportunity for people to stay connected with you even after that experience, same thing with the course, the natural tension that people have.It's all about the long game.It's having a lifetime value of a client having something where you truly can help people make the transformation that you want for them.Nobody loses, it's a win-win-win all the way around.And the interesting thing is because we're intentional, it doesn't have to be overwhelming. It does not have to be complicated. Memberships can be simple.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

A lot of times, when start marketing our offers and services, we want it to be one and done. We want it to be perfect. We want this perfect funnel to happen, this perfect method to happen. But that just doesn't exist. Marketing that works involves a series of tests over and over again, to try out different things, new methods, new ways to engage with your audience.In this episode, we are discussing how you can actually duplicate success by tracking and measuring your results, specifically your conversions. Find the full show notes here: https://onlinemarketingpodcast.com/the-1-marketing-method-for-replicating-success/Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

Are you throwing spaghetti at the wall waiting for something to stick?In this space, something we see quite often are people throwing ideas out hoping something sticks. We're creatives, we’re entrepreneurs, we’re very ambitious, but we don't have that end goal in mind,But you've got to begin with the end in mind.I'm all about putting yourself out there, getting it going, getting it started, so definitely do that, but you also want to keep in mind where you're going. Having that end goal beginning with the end in mind, and the outcome that you want to achieve is a key part of that.So, not only from a financial standpoint, but also how do you want to feel along the way?You need to map out your marketing. This is so key to your success because you can have a plan of action and know where you're going in that plan.It will really guide the way that you connect with your audience, the different things that you do with your marketing messaging, whether it's organic, whether it's paid, but you have that outcome in mind.So again, try different things but have an end goal, an outcome, beginning with that end in mind of where you want to go, because it's going to help you steer the ship along the way. You won't just be trying throwing spaghetti at the wall and seeing what sticks, you'll actually have some sort of guideline to follow along the way.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

It does take a lot of effort to get one single client.And that's often the hardest lift, but then once you get that client in your world, then it is up to us to give them more opportunities for them to work with us.In this episode, we discuss how you can create more than just one transaction per client by adding touchpoints to your current programs and offerings to give them different opportunities to work with you. Find the full show notes here: https://onlinemarketingpodcast.com/work-less-earn-more-the-easy-strategy/Resources:Top Membership Niches Guide - Grab our Top Membership Niches Guide to learn more about the best and most lucrative types of memberships and get started with brainstorming how to create the right membership for your business!Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

In this episode of our Mastermind Series, we discuss how you can make the most out of your Facebook events by strategically inviting and targeting people to drive interest and traffic and creating audiences for your future ads. Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

We need to know what our customers are talking about, what they're thinking about where they are in their own journey so that we can align our offers, align our messaging, and attract the right people into our world.The way to get that is to give people the time. Listen and connect.Stop treating everybody like a number.Don't scale to fail. Don’t build your list, instead build your connections. Who are you going deeper with?You can probably achieve all the goals that you have by having a deeper connection with fewer people.So instead of scaling to fail, instead of focusing constantly all the time on just building your list of big vanity metric numbers, I really want to bring you back to connection.Build your connections. Go deeper with fewer.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

A lot of times when people do marketing and they're testing things out, they change a lot of elements all at one time.They might change a photo or a headline or the body copy, whether it's for a paid ad, whether for it's an organic post or a sales page, and then when you get a really great result, which is awesome, you're not exactly sure how you got there.That isn’t going to work. You can't replicate it; you can't duplicate it. You can’t use that information moving forward.When you are testing any aspect of your marketing funnel, it's important to test one thing at a time. This way you can really get really good information on exactly what change you made that really made the difference.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

A lot of times when I am coaching entrepreneurs and business owners, and they’re putting together their thoughts and ideas for there offer, they stop themselves before they even get started because they say, “someone’s done that already” or “so and so, has a product that’s just like that, I can’t compare myself to that”, and they freeze and they don’t go further with that idea, and that’s an awful shame! Because yes, there is a lot of noise out there, there’s a lot of competition out there, and I’m sure for every single product or service that’s out there, there’s a million different options, but the thing that’s not out there, is you and your unique voice and what you bring to the table!You have unique experiences, you have knowledge, you have skills that nobody else has, and that’s important to remember as you are crafting your offers, because even though it may have been done before by someone else, that’s their voice, that’s their spin, that’s their vibe. You have something unique and different to share!Don’t stop yourself before you get started. Put your offers out there, let people know you can help them out, because they’re waiting for you, and they need you.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

In this episode, we discuss how to grab and keep your audience’s attention with your headlines and get them excited about your offers. Find the full show notes here: https://onlinemarketingpodcast.com/how-to-write-headlines-that-hook-readers/Resources:50 High Converting Headlines Templates - Grab your 50 High Converting Headlines Templates to customize and use on your own marketing campaignsAdaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

Guess what! Now is the absolute best time for you to start a membership. Here's why…With a membership, it really allows you to give your audience an awesome, ongoing experience. It allows you to support them, it allows you to give them an experience where they could receive something on a regular basis from you. It allows them to have many touch points along the way and allows you to see the transformation that they're making too.Plus, as a business owner, it's going to give you that recurring income, give you that stability so that you can do more things in your business, that you have more opportunities to really help people in an even bigger way.It’s a win-win for everyone!Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

When it comes to making the actual offer, the final step in the entire marketing and sales process, many of us make mistakes that sabotage all the hard work we’ve put into nurturing our audience and creating momentum. In this episode, we are discussing the most common mistakes and how to avoid them.Find the full show notes here: https://onlinemarketingpodcast.com/the-biggest-mistakes-in-creating-offers/Resources:Anatomy of a High Converting Offer - the key pieces of a high converting offer that Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

Not having any testimonials for social proof, can stop many marketers from launching their membership.In this episode of our Summer Remix Series, we are discussing why that should not hold you back and how you can create desire for your membership by speaking to your audience’s pain points and the solution that you are offering in a way that truly resonates with your future customers.ResourcesAdaptive Inner Circle - Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program -  Adaptive Marketing program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram:@realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

Oh, my goodness, here comes the controversy... You do not have to give all the good stuff away for free!Often in marketing circles, you’ll hear people say that you need to give your good stuff away for free in order to lead people in. And I want to put a little asterisk right there beside that statement.I'm going to have you sit back and think about this...Of course, we want to attract and bring people to our offer, our coaching program, our course, our membership, or whatever our thing is but we need to look at this a little differently. We don't want to put junk into the market, but we also don’t want to give all the good stuff away for free!Everything that we cover, whatever info we provide is to give people a little taste, it's just a sample of the real thing. It’s to draw them in so they want the real deal.So, go ahead and put your best stuff out there, but with a little asterisk. Give them a sample and create a desire for more!Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

 How do you price your product or service?What price should your product, service, coaching program, membership course be at?Now here's the thing, in the open world right now there are people that are hunting for free or low-cost everywhere. They’re searching the Walmarts of the world, the Amazons of the world, they're looking on YouTube, on Google, they're searching and hunting in Facebook groups and on Instagram accounts… they're hunting for free or low cost.Yes, there are going to be way more people that want free or low cost in every single market or niche that's out there in the world. But.. at the exact same time, there are a lot of people in the world right now that are willing to make a very serious investment in our product and service.So I recommend when it comes to pricing is that we really need to know our audience, we really need to know the transformation. What is the problem they have and how are we speaking into that problem? What is the transformation that they're going to get through our coaching program or membership or course or product or service? What is that transformation?Because that's really the end result of what they're going to get, the promise that you're making. It doesn't matter how many modules or how how if it's a facebook live or zoom call. It doesn't matter if it's a whiz bang thing, it's the desired result, it's the end result that people are seeking, they want that problem fixed. What is the transformation. When you understand that, then you understand how to package around the price that you actually want.I'm going to challenge you: start with the price!What problem are you solving? And when you look at that price point, how can you create an offer around it that's going to make it totally irresistible? Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Don’t let market research scare you off from pursuing your idea for a membership, a course, a program, or an offer.Instead, let it get you excited!Sure, as you're doing the market research and validating your idea, you’re going to find other people doing similar things. But what you have to offer is unique and it's special because you have your own unique special voice and perspective with it.There are plenty of people out there to work. People that are going to come into your world, are going to resonate with your message, are going to want to be involved with your offer, your program, your membership. It’s just a matter of finding those people and reaching them.You have a lot to offer, so get excited!Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

When it comes to presenting our offer to the public, many of us tend to overwhelm our audience with a bloated list of features that are included in our offer. In this episode, we are discussing why less is more and how you can create high-converting offers through clear messaging that truly connects with your audience’s desires.Find the full show notes here: https://onlinemarketingpodcast.com/how-to-create-offers-that-connect-with-your-audiences-desires-3/Resources:Anatomy of a High Converting Offer - the key pieces of a high converting offer that leads to salesAdaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

This is an awesome strategy that you can start incorporating into your business right away.This is the way that's going to allow you to make more money in your business with less effort.What is it? A membership model!This is a great strategy to start to incorporate into your business if you haven't done so already.This is not only going to serve your clients at a higher level because they're going to have more interaction with you, you're going to be able to see the transformation along the way, but also too, it creates stability in your businessMemberships are a win-win!Resources: Adaptive Inner Circle - The Adaptive Inner Circle is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - The Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruitt Facebook: @realpaulpruitt & @realmelissapruitt 

Memberships are a win-win for both, business owners and clients.In this episode, we are discussing how memberships can spare you from the ups and downs of other business models and create more stability in your business through consistency of income.While at the same time, you will able to provide a higher level of service to your clients, build long-term relationships and help them to achieve real transformations.Find the full show notes here: https://onlinemarketingpodcast.com/why-memberships-benefit-you-and-your-clients/Resources:Top Membership Niches Guide - Grab our Top Membership Niches Guide to learn more about the best and most lucrative types of memberships and get started with brainstorming how to create the right membership for your business!Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

There are many things you can do to exponentially grow your next launch.In this episode, we are discussing how to raise your perceived status, what details to watch out for before the launch, and things you can do that have a long-tail effect, outliving the launch itself.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

Here’s something I want you to remember...Not all leads are created equal. Not all leads are hot prospects!Depending on what you put out into the world, that will determine who you're attracting in. Not everybody that you attract in is a ready, willing and able buyer. We need to be careful of this when we are creating our lists.What you want to do is actually be very selective. It’s better to have a smaller list than a huge list that has a whole bunch of junk in it.So, when you put some goodness out into the world, make sure your messaging is on point, make sure that you're attracting the people you want to attract, and make sure you're building an audience that has the right people in it.Are you building a list of the right people?Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

Getting more sales in your business does not have to be complicated. Three things have to be aligned in order to get those sales.So the first thing is having the right audience and really understanding who you are speaking and marketing to. Understanding your audience’s needs, wants, desires, pain points, the things that they're striving for, and having a really clear understanding of who they are, will really allow you to speak to them in a way that they understand and connect with you.That leads to the second thing, which is your messaging, which has to be aligned as well. Once you deeply understand your audience, it's really about connecting with them using the words that they use, talking about the things that matter to them, talking about the things that they're excited about and conveying your understanding and empathy for them. Having that message aligned is super important!First is having the right audience and really understanding them. Second is aligning your messaging. The third thing is: your offer! Your offer should be a solution that solves your audience’s problem. Make sure that it your offer is a solution that really speaks to your audience.Listen to your audience really get to understand who they are, speak to them in a way that they understand and then create your offers around that. Align these three things and you will have resultsYou need to make more offers!Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

When it’s time to craft your offer, are you focusing on the features and forgetting to include the benefits? A lot of us make this mistake.The features are all the “things” in your offer: that’s all the modules, that’s all the lessons, that’s the PDF’s, that’s the audio downloads, that’s all the stuff, it’s all the things, and they are important because the detail-oriented people are going to want to know exactly what’s included in their offer.But in addition to the features, we also need to have the benefits, and this is the part a lot of people forget. With the features in mind, think about why it’s important? Why would this person really be interested in this module or in this audio download? How is it really going to help them? Then you need to tie the two together!Feature benefit language is super important, start incorporating this in all of your copy, whether it’s your sales pages, your landing pages, your free stuff, and yes you need it on the freebies too, they need to know why it’s important. When you have the feature tie to the benefit, then you truly can hone in on that transformation and the audience can really have a better sense and understanding of how your offer is really going to help them.So, list your features, all the stuff, all the things, all the goodies that you’re going to give to them, but then make sure to include the benefits!Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

In this highly anticipated episode, we sit down with the digital course queen herself, Amy Porterfield. For years, we've admired Amy's journey from a corporate career at Tony Robbins to becoming a trailblazer in the world of online entrepreneurship. Today, Amy shares her incredible story, her invaluable insights on digital courses, and her step-by-step strategies for building a successful online business.What You'll Learn:Amy's Unexpected Path to Entrepreneurship: Discover how a fateful meeting with online marketing legends inspired Amy to leave her corporate job and create her own freedom-driven career.The Power of the 10% Edge: Amy explains her unique approach to identifying your "10% edge"—the key to finding a course topic you’re qualified to teach, even if you don't consider yourself an expert.Webinars Aren't Dead (and Neither is Email!): Get Amy's top tips for running engaging webinars that convert, and learn why building an email list is still one of the most powerful tools for online success.Starting Small and Scaling Smart: Learn about different types of digital courses you can create—from mini-courses to more comprehensive programs—and how you can start small and scale your business over time.Navigating Fear and Imposter Syndrome: Amy shares candidly about her own doubts when starting out, and how embracing imperfection and taking "imperfect action" is key to overcoming fear and achieving your goals.Why Your "Why" Matters: Amy emphasizes the importance of clarity on your 'why'—the driving force behind your entrepreneurial journey—and how it helps you push through obstacles and keep moving forward.Free Resource:Amy has generously provided a free guide on "Surprisingly Simple Ways to Create a Digital Course," packed with actionable tips and strategies to help you get started on your own course creation journey. Grab your free copy here!Find the full show notes here: https://onlinemarketingpodcast.com/exclusive-interview-training-with-amy-porterfield/Resources:FREE GIFT: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course by Amy Porterfield - will help you take the experience you already have and package it into a digital course (that you can sell over and over again).Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: <a...

Traditional sales funnels are dead!Oh my goodness, pretty controversial right? Yes, but stick with me.I want you to really think about this, when it comes to marketing and sales, it’s a process right?Over the years, through the centuries of doing marketing and sales, there have been different tactics, methods and processes to get people through to that point of purchase.In the past we had posters, television, magazines, and newspapers. These were the things that guided our buying decisions.What happens these days?We have blogs and podcasts and YouTube and Facebook lives. So, while the strategy is the same, the tactics are always going to shift and change.When it comes to funnels, it's not really a new concept either.What is new is that the people coming into the space, they've gotten spoiled with how easy things have been over the last several years: all the targeting and retargeting, the extra information that we're able to gather about people, and what happened was we as marketers, we got used to how easy it was.With the IOS changes and privacy issues shifting all over the place, we need to be adaptable and lean in to the new and different opportunities that are being provided to us, because different doesn’t mean bad!Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

A lot of us have products and services that we would like to sell to our audience immediately. But many of the people in our audience are not yet prepared to make an informed buying decision right ahead.In this episode, we are discussing how you can take your audience through the different stages in the buyer’s journey successfully from a cold prospect to a hot buyer.Find the full show notes here: https://onlinemarketingpodcast.com/using-the-buyers-journey-to-boost-sales/Resources:Ads Challenge - Sign up for our free Ads Challenge and learn how to create Facebook ads that transform strangers into raving clients! Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

How can you keep members while they are going through financial hardships?In this episode of our Mastermind Series, we are discussing different ways to give temporary membership discounts and the importance of looking at the lifetime value of clients.We are also talking about the often-overlooked benefits of recognition and how you can solidify your members’ loyalty through rewards and acknowledgment.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

Marketing is a process.A process is a step-by-step system that brings you to a predictable result. When you have a predictable result, just like baking you can double the recipe and amplify the results.Do you want 12 cookies, or do you want 24? Once you have that recipe, its easy to double it.That's the same thing when it comes to your Facebook ads, your YouTube ads, whatever type of marketing whether it's organic or paid, when you know the process and you see the pieces, you get the predictable result, and what happens? You can duplicate it over and over again.You can get the same result; you can amplify and you can scale and that's so vitally important.Stop treating your marketing like it's a cooking class and start baking, start following the processes and systems that will get you that predictable desired result. Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

Good content takes time. But it doesn’t have to be heavy!In this video,I’m sharing three things that we do to make content creation a little easier. These are tips that we use in our business to help us stay focused with our planning.Because remember,with content creation, we don't want to just create content to create content and then just put random stuff out there. We want to be super intentional; we want to lead our audience down a path,so they know exactly where we're leading them and where they're going.By being super intentional, you're naturally going to be better at leading your audience to your offers, leading them to ways to work with you and giving them just an overall better experience.When you do that, they're going to feel good about it, and you’re going to feel good about it too.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

Memberships do not have to be complicated. Seriously!They can be very streamlined, very simple. It all comes down to the promise that you're making.Now, if you have a coaching program, what better thing to put on the back because you know, there's only so many people that are going to keep renewing for another thing, coaching element.But if you had a maintenance program, if you had a back-end membership that gave the opportunity for people to stay connected with you even after that experience, same thing with the course, the natural tension that people have.it's all about the long game.It's having a lifetime value of a client having something where you truly can help people make the transformation that you want for them.Nobody loses, its a win-win-win all the way around.And the interesting thing is because we're intentional, it doesn't have to be overwhelming. It does not have to be complicated. Memberships can be simple.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

When it comes to list building, give yourself some grace, give yourself some time and give yourself permission to test things out.A lot of times we compare ourselves to other people, we see them with big vanity metrics, and we start getting into our own heads thinking we need that too. But here’s the thing, it’s better to have quality people on our list, to begin with than a big, huge number of unqualified people.We really need to take the time to tune in our messaging, tune in our offers, and make sure we're in front of the right people, because if we get a big vanity metric and aList building is an important piece of your business because that's where you're going to get the people that will be part of your memberships and programs and all the things.Now, when you’re starting out that list might be small but it’s important to keep in mind that having a small list with the right audience is better than having a large list of uninterested people.Focus on building your list the right way from the beginning. It’s time to dial in and attract the right people into your audience and it starts with having the right type of list builder to do that. But, how do you know which is bestIn this episode, we are talking all about our top list building methods that will attract the right audience for your offers and lead to actual clients.We are going to help you out! We have our Highest Converting List Builders PDF for you. Now this PDF is really going to dive in on and help you figure everything out.ttract all the wrong people into our world, what good is it anyway?Give yourself the time and space to build the right foundation.Find the full show notes here: https://onlinemarketingpodcast.com/how-to-use-list-building-to-attract-more-clients-3/Resources:Highest Converting List Builders PDF Grab your Highest Converting List Builders PDF to create list builders that convert to clients!Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; <a href="https://www.facebook.com/RealMelissaPruitt" rel="noopener noreferrer"...

When it comes to list building, give yourself some grace, give yourself some time and give yourself permission to test things out.A lot of times we compare ourselves to other people, we see them with big vanity metrics, and we start getting into our own heads thinking we need that too. But here’s the thing, it’s better to have quality people on our list, to begin with than a big, huge number of unqualified people.We really need to take the time to tune in our messaging, tune in our offers, and make sure we're in front of the right people, because if we get a big vanity metric and attract all the wrong people into our world, what good is it anyway?Give yourself the time and space to build the right foundation.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

“Can I actually make this into a membership?” This is a question we've been hearing a lot lately.That's a limiting belief because technically what we've learned through the years, anything and everything can actually become a membership. In this episode, we discuss what you need to do to make your idea or your existing offer into a membership.Sign up for our Make It a Membership program that shows you exactly what you need to do in order to turn your offer or your idea into a successful membership: http://makeitamembership.com/Find the full show notes here: https://onlinemarketingpodcast.com/turning-your-offer-into-a-membership/Resources:Make It a Membership - a program showing you exactly what you need to do in order to turn your offer or your idea into a successful membershipAdaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

Sometimes, we are not getting the positive feedback for our lead magnets that we initially expected.In this episode of our Mastermind Series, we are discussing how to create lead magnets and messaging that is congruent with your audience’s pain points, struggles, and desired transformation.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;