As online business owners, it's easy to get caught up in sharing ALL the details and value with our audience. But when launching a challenge or promotion, less teaching is more.Because if you overteach during the challenge, they won't need your offer anymore. They'll feel satisfied and move on.In your launch, give your audience small wins to open their eyes to what's possible and why they need it. But don't share all the steps and details. Save that for your offer. This is where the full transformation will happen. Teach less, convert more. Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

As entrepreneurs, we often feel pressure to get things perfect the first time. But the truth is, we learn and improve by repeating our efforts. Going through the process again allows us to get valuable feedback from our audience on what worked and what didn’t. So we can then make small adjustments to deliver even more value for the next time. Rather than chasing perfection, focus on constant improvement.Rinse and repeat your marketing, promotions, and launches and improve each time you’re doing it.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

Launching can be scary because you are not sure if all your efforts will actually pay off.There’s one element in your launch promotion that often gets overlooked but is crucial to the effectiveness of how successful your launch will be:The launch list.This is a dedicated email list that you are promoting your launch to.Find the full show notes here: https://onlinemarketingpodcast.com/the-best-tips-for-growing-your-launch-email-list/Resources:Launch List Building Planner: Grow your list quickly with the RIGHT audience with this FREE step-by-step strategy guide. This guide includes 21 ideas to convert those just looking at your opt-in page to enthusiastically signing up!Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

The common mistake that people go through when launching is to over-deliver.They get really excited and want to give value.So they give their audience everything that they got.They overwhelm their audience with so much information that they are probably not ready to make that buying decision.They’ll say: “You gave me so much to think about. I'm gonna work on this first before they go into your paid offer.”So, deliver value to your audience and focus on what things they need to be aware of that's gonna help them with solving their problem.But save the “How” to solve that problem for the paid offer.Give your audience a great launch experience, but not give away everything. Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

When it comes to successful list-building, a lot of us are guilty of putting out a mishmash of random things, creating all kinds of lead magnets, and just focusing on filling up our lists. But the majority of those people are not buyers.In this episode we are talking about how you can create an effective process, so you do not have to build as big of a list to get the results and the impact that you want to make.Because when you align your social media messaging with your list building, your launch and your offer, you will bring the right people into your world, speak in a language that resonates with them, and guide them successfully into the buying decision.Find the full show notes here: https://onlinemarketingpodcast.com/making-social-media-list-building-and-launches-work-together/Resources:Influenced Course -  Positively influence your audience and guide them into a buying decision with less effortAdaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

What we put out is what we're going to attract. This is so true when it comes to our list-building activities.Too often we see people trying to build their list the wrong way, they're trying to get as many people as possible to join their list and they neglect the quality of the list. They put out random things to get random individuals and those random individuals might not really be interested in our offers.I want you to think about that. Think about the quality list that you're going to build rather than focusing on that quantity.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

What if I put together a marketing plan and nobody engages? What if I send this email and nobody opens it? What if I put a link out and nobody clicks it?What if we turn that narrative around? What if instead you just leaned in and something magical happened? Everything that has ever been created was once on the other side of “What if this is possible?”This is your chance to reprogram that question. It’s time to make “what if” a positive statement! What if I did this and everything changed?Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

Let's change our perspective about selling because when we put our offer out into the marketplace, we have an incredible opportunity to help others with the transformation that they're seeking.If fact, when we hold back and we don't put our product, service, solution, out into the market, in a way it’s kind of greedy because you're not sharing your goodness with the world.We need to reprogram our thoughts around the concept of selling because it's not a negative thing. Selling is serving. Selling is sharing. You can sell ethically. You can make an impact in the world. You can help other people make the transformation that they deserve.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul & Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources & recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt & @realmelissapruittFacebook: @realpaulpruitt & @realmelissapruitt 

And a lot of times we don't see the value in things that we are passionate about and do really well.It’s only when we engage in conversations with others, that we realize that some of the things that they see in us, we often took for granted because it's just what we do.In this episode, we are talking with Crispina ffrench, entrepreneur, online coaching pioneer, and book author how to turn your passion into a successful business with minimal funds and resources and earn a living by doing something that you love.In addition to being an environmental optimist, Crispina ffrench is an OG Used Clothing Recycler/Up-cycler who began using discarded clothing as raw materials for her collection of stuffed toys called Ragamuffins as a college student in 1987.Two years after graduating from Mass College of Art and Design Crispina’s recycling company grew to manufacture clothing and home goods and employ 40, serving over 350 international retail outlets.In 2009 ffrench’s teaching book The Sweater Chop Shop was published by Storey. Crispina began teaching her craft and sharing her knowledge about the importance of careful textile consumption. She has been awarded the SBA’s National Young Entrepreneur of the Year award and been a guest presenter at the Social Venture Network’s annual conference. Crispina works with large volume textile waste generating companies turning their waste into marketable product. Her best-known projects are with Patagonia and Eileen Fisher where she initiated the well documented ReWear and ReNew programs.Today Crispina is focused on helping creative textile recycling and up-cycling entrepreneurs build businesses that support their ideal lifestyle while nurturing the planet and building awareness of our textile waste crisis and each individual’s ability to affect change.Find the full show notes here: https://onlinemarketingpodcast.com/turning-your-passion-into-a-thriving-business-interview-with-online-coaching-pioneer-crispina-ffrench/Resources:Crispina ffrench Website- UPCYCLE, grow impact, live your ideal Life – How to design a thriving upcycled textile business.&nbsp;Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with Crispina:Instagram: <a href="https://www.instagram.com/crispinaffrench/" rel="noopener noreferrer"

Building your list starts with the first subscriber.That’s right, you don't have to have the big list from the get-go, you can get there gradually. And what's more important is that you're building your list with the right people.So, take your time building your list. Think of the right people that you want to connect with and make those connections to build your list, slowly and steadily, and with the right people.Remember, it all starts with that first person and then from there, slowly and steadily grow that list of the right people that are interested in what you do, are interested in the programs that you offer and interested in the transformation that you're promising.Have you started building your list?Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

In this episode, we are sharing our top-secret weapon to create content for list-building. This will help you to step down off the content treadmill and save you time as well as resources.Grab your free Time-Saving Content Creation Tips PDF to create more engaging content in less time: https://onlinemarketingpodcast.com/time-saving-content-creation-tipsFind the full show notes here: https://onlinemarketingpodcast.com/the-key-content-strategy-for-game-changing-results/Resources:Free Time Saving Content Creation Tips PDF - create content your audience engages with, shares, and is drawn to, without spending hours of time making it.&nbsp;Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

You don't need a huge list or a huge following to launch successfully! So don’t wait until you hit some magic number that somebody says you need X amount of followers in order to launch something successfully.If you would open up a restaurant in the real world, you wouldn't wait until you bank up some list in order to do a grand opening, right?What you would do is create excitement, anticipation and get the word out to the people that you have already influenced today. So don't allow the list size to impact you saying yes, and stepping forward to launching. Go ahead, get out there, launch today.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

What if I put together a marketing plan and nobody engages? What if I send this email and nobody opens it? What if I put a link out and nobody clicks it?What if we turn that narrative around? What if instead you just leaned in and something magical happened? Everything that has ever been created was once on the other side of “What if this is possible?”This is your chance to reprogram that question. It’s time to make “what if” a positive statement! What if I did this and everything changed?Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

How should you price your membership? What type of content and deliverables should you create?When you're considering creating a membership site or any type of offer, start with the price itself. Why? Because if you think about it, if you're doing a $10 month membership, do you think you're going to come up with different content choices than if you started off with $1,000 per month membership? On top of that, consider the perceived value of your offers.An email vs a PDF vs a Facebook live vs 1 on 1 training.Sometimes it's the same amount of time and energy space that you're giving, but the perceived value is much higher. What can you do to purposely control your time, your energy, and your financial resources so you can get the highest return possible?Look at your content, create your membership based on what will be sustainable for you. What can you do that gives the highest perceived value?Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

In this episode, we‘re talking about how to create a successful challenge launch. It’s all about beginning with the end in mind. Make sure your offer and challenge are aligned so you properly guide your audience. And don't overteach by giving too many steps or overwhelm your audience. Keep it simple, give your audience quick wins, and inspire them to see the possibilities that are available to them.Find the full show notes here: https://onlinemarketingpodcast.com/launch-planning-start-with-the-end-goal-in-mind/Resources:Challenge Launch Challenge -We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges &amp; Launches and led us to make a million dollars this year!Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

When it comes to memberships, we only have to solve one problem! But too many times we're dangerous. We know a lot of information and we want to solve all the problems, and this can get very confusing for your members. As you're designing your membership with your members’ needs in mind and the problems that they're experiencing, the challenges that they're having, think of that one problem that your members are experiencing.How can you help them?Your deliverables for your membership don't have to be complicated, but at the end of the day it's about solving one problem for them. Remember you don't have to solve all the problems; you just need to solve one problem.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

A lot of us get caught up in the social media world, comparing ourselves to our competitors and how many followers or likes they have.&nbsp;But it’s really not about the vanity metrics at all.&nbsp;It's about the connection with your audience and really understanding their pain points and their language. &nbsp;In this episode, we are discussing how you can attract the right audience for you and connect with them on a deeper level.Find the full show notes here: https://onlinemarketingpodcast.com/why-audience-quality-matters-more-than-sizeResources:Ninja Targeting Research Guide&nbsp; -&nbsp; one of our top super-secret ninja knowledge tricks that we do to find out more about our client avatar for targeting in our ads!&nbsp;Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

Many marketers cast a huge wide net and try to appeal to everybody.&nbsp;But most of the time, this unclear messaging ends up missing the specific pain points of your target audience.&nbsp;In this episode of our Mastermind Series, we are discussing the importance of narrowing down your niche and creating clear messaging that will truly resonate with your future clients.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

I'm here today to let you know that you are worth it! Your expertise, your background, what you're all about… all of it!Sure, there are a lot of people in the world that aren't willing to pay a nickel for what you're offering, and you know what? That's okay because that's them, not you.On the other hand, there are people in the world right now that want your expertise, that want what you put out into the world, and you know what? They're willing to invest in it.So remember, you don't need to serve everyone. You don't need your thing to go out to everyone. There's over seven billion people in this world. We can't service everyone.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

Do you want to create content that will actually attract the right audience?“Well, of course, Paul!”, right?Then you need to be intentional with your conversations.A lot of us put random content out there just to get something, anything out!Or we get overwhelmed and don't do anything at all because,in the moment,we're busy trying to create this perfect thing, something that we think might be relevant and we end up freezing up.Instead of doing either of those things, we need to give ourselves time to be intentional and plan out what we’re saying.The key is looking at our potential clients, the people that are going to buy our products or services and figuring out what is relevant to them. Then, instead of putting randomness out into the world, we can have clear intentional conversations with them. So, take the time, map it out and give yourself space to be intentional.How can you be more intentional with your conversations?Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

One of the coolest things about having a membership is that you get to design it how you want!A lot of times when people think of memberships, they automatically think there has to be community, you have to have this many resources dropped each month, you have to have a certain content rhythm and that's just not the case for all memberships.Forget about those expectations.Memberships come in all different shapes and sizes and as the awesome entrepreneur business owner that you are, you get to design it how it makes sense for you!Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

A lot of us get caught up in the launch wanting to give so much value, that we forget that this is just a sales mechanism.And when you overwhelm your audience with your content, with too much information, you are leaving them afraid to commit to the paid offer that might be even more extensive and complex.The worst part is that most people don't even realize that they self-sabotage by overdelivering content and by giving it all away already during the launch.In this episode, we are discussing how you can really give value to your audience during your launches without overwhelming them, position yourself as the expert, and lead them to making an informed buying decision.Find the full shownotes here: https://onlinemarketingpodcast.com/this-will-make-or-break-your-launch-3/Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

Create a membership that isn’t going to weigh you down! When you build a membership, you have the opportunity to lean in and be purposeful on what the deliverables are for your offers, you’re in control of what you’re putting into the world.For us, when it comes to membership sites, we're very conscious about protecting our time, we're very conscious about protecting our energy resources.You need to set your own boundaries!What deliverables can you put into the market where you can create the membership site or the service that you desire, that you can sustain long term? Truly the most important thing we can do as entrepreneurs is to have boundaries. You're the asset, you need to protect yourself so that you can serve more people long term versus being totally burned out. So go ahead and get to work. Figure out your boundaries and what you can offer that is sustainable and then put it into action. Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

Sometimes when we create content, we get so close to it that we think “this is going to be amazing and everyone's going to love this”.But when we put it out there and it just doesn't hit right, we feel totally defeated and then we just stopWhat we always have to keep in mind is that marketing is all bout testing.That’s why we really need to pay attention to the feedback loop. It will help us in gaining that growth even faster by leaning in on topics that people are actually looking for.In this episode, we're sharing our number one way to build your list fast and create content that resonates with your audience.Find the full show notes here: https://onlinemarketingpodcast.com/fast-track-your-email-list-growth/Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

In this episode of our Mastermind Series, we are discussing how to attract an audience to your challenge through the right messaging that offers a clear and tangible result and will set you apart from the competition, as well as Facebook ads that target the right audience.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

Guess what! Now is the absolute best time for you to start a membership. Here's why…With a membership, it really allows you to give your audience an awesome, ongoing experience. It allows you to support them, it allows you to give them an experience where they could receive something on a regular basis from you. It allows them to have many touch points along the way and allows you to see the transformation that they're making too.Plus, as a business owner, it's going to give you that recurring income, give you that stability so that you can do more things in your business, that you have more opportunities to really help people in an even bigger way.It’s a win-win for everyone!Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

Launches can be overwhelming with so many moving parts going on at the same time.You've worked really hard, you put a lot of time and energy into it. You really want it to do well, and it can get very emotional at times. But the important thing is that you’re putting yourself out there, which is what most people do not do. That is a big accomplishment, congratulations!So don’t forget to give yourself some grace during this period, because you’ll grow with each launch. Just keep launching!Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

&nbsp;Build your email list 365 days a year. Always be list-building.Yes, seriously, you have the opportunity every day even if it is to attract just one more right person into your email list. If you could gather one person a day, you would have 365 people on your email list at the end of that year.Now of course that might not be the vanity metric that you want. But wouldn't you rather have a small list of really tuned-in people rather than a big list of people that aren’t interested? You can do that; you just need to keep it simple when you’re building your lists. So, what can you do today that would attract at least one next right person? Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

Sometimes we create a business or a career that we eventually don't love anymore. But it was not one intentional decision that leads us there. Over time, we made micro-commitments, saying yes to certain things and turning down other things.And then one day, we suddenly wake up and realize that we are not happy or fulfilled anymore with what we are doing. In this episode, we are discussing the importance of giving ourselves permission to evaluate, pivot, and possibly reboot our business from time to time in order to create a membership that truly serves us and our current needs.Find the full show notes here: https://onlinemarketingpodcast.com/how-to-reboot-your-business-for-sustainable-membership-growth/Resources:Free Membership Guide- You’ll learn the exact steps to take to build a successful membership business around what you already know, love, and do! Ready to reclaim your time and attract a community of paying members? Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

Have you ever been in one of those relationships where you got friend-zoned? Well, you know what, that might be exactly what you’re doing with your audience! We see this often in the online marketing space, where people are getting free-zoned by their potential customers.What does this mean? When you put people in that free mechanism for so long, and you nurture them for so long, you’ve basically groomed them to expect free from you and never buy anything.We don’t want to be free-zoned; we want to build that relationship; we want a commitment. So just like dating, we can’t free-zone our audience. I want you to think about it, are you free-zoning your people? Or are you giving them offers that they are perfectly aligned with, and that they would love to purchase from you?So, remember, it’s okay to make more offers. Stop putting people in the free zone!Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

In this episode, we are discussing the most common mistakes people make when running Facebook Ads.We are looking at why you are not getting the expected results from your Ads, how to avoid the most common mistakes and how to set yourself up for success.Find the full show notes here: https://onlinemarketingpodcast.com/the-biggest-facebook-ads-mistakes-and-how-to-prevent-them/Resources:Ads Challenge - Sign up for our free Ads Challenge and learn how to create Facebook ads that transform strangers into raving clients!&nbsp;Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

In this episode&nbsp; of our Mastermind Series, we are discussing what you should be looking out for when starting your membership:What deliverables to includeHow to avoid overwhelmHow to make exclusive membership content available to the general public without devaluating your programHow to avoid grooming freebie seekers instead of paying membersHow to convert one-off clients into monthly paying members.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

Have you ever met someone that has tried to explain their product or service to you, but it’s so complex and so complicated that you were just like, “what?”.Well, I don’t want that to happen to you!When you’re creating a high converting offer versus one that doesn’t convert at all or that gets very low conversions, it comes down to how complicated you’ve made it.As human beings, we are pretty simple, we just want to know if what we’re buying is going to do what we desire. But when we’re marketing, many of us think we have to act differently, we put on this imaginary marketing hat and we start spewing out all kinds of crazy information, and we think this is what we are supposed to say, because it’s marketing.We get caught up trying to explain all of that techno babble, and at the end of the day, we just need to give people clarity. What do they already desire? What is your offer? And then between where they are now and where they want to be, is the transformation. And it’s your offer that provides the transformation, it’s the vehicle to get them from where they are now to where they desire to be.Marketing can be simple. I really want that to resonate with you because a lot of us think that it has to be some advanced, crazy thing, but I’m telling you, the best copywriters in the world, they pay attention to their customer, they pay attention to the language that their audience is already using, and then they use that language in their marketing.Keep it simple, make it clear, give clarity, get out of the way, don’t create friction… give high converting offers! Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

Now a lot of people look at Melissa and I's successes, they see the multiple offers that we do, they see all the things and it's very common that people come up to us. And they're like, oh, we want to do you have multiple memberships, you have a bunch of offers and things and what they don't realize it's taken us many years to get here.We actually only put one offer at a time in the marketplace. We tweaked it, we tested it, we got it down to the point that allowed us to freedom in the time and energy and space to then create the next logical step for the next offer.If you just compare and look over at our entire frontal system, you would in a blink go, ”oh, I need to do all of that”.And it's like, no, we didn't just do all of that. Give yourself some grace. You're not racing anyone else. You're on your own race. You're on your own journey. Give yourself permission to just steadily make progress.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

With marketing, one of the ways that you can get back the expenses that you've paid into, some of your paid advertising to acquire clients, is to have a lot of smaller products to offer your audience as a way to work with them but also, it's going to recoup that cost.When you're thinking about ways to create small offers and ways to work with your audience, think about the pain points that they have. What is one small thing that you can solve for them with an offer?- Maybe it's an e-book that's going to explain the process that you do.- Maybe it's a tutorial of you showing a step-by-step process.A lot of times we over-complicate our offers and thinking that has to be this major, big thing and of course as entrepreneurs and online business owners, a lot of us have those signature programs. But keep in mind there are a lot of opportunities to work with our audiences with smaller offers, offers that are very specific and are going to solve a specific problem for them.What are some different ways that you can work with your audience with smaller offers?Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

You're putting together your membership, you have a great idea, you’re almost ready to do it…Now I want you to promise me something…I want you to just start. I want you to take action! You know, a lot of times we stop ourselves, because we don't have things set up exactly as we want. Maybe we don't have a platform ready, maybe we're not exactly sure of the deliverables that we're going to do, but I want you to just start, that's the first step is just to take that action. Here's the thing, when you take the action and you get that momentum going, it's going to motivate you and you're going to create more excitement, not just for yourself, but for the community around you, for the people that you're trying to attract to come into your membership. Pick a date, decide when you're going to get started and get it out there to start really making an impact with people. They're waiting for you and you just have to get started, so start! Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

In this episode, we pull back the curtain on our highest-converting challenge launch. We took a chance and launched our first public challenge with just a week of planning. Despite the short runway, it was a success. By learning from our mistakes and feedback, we were able to improve the challenge and generate over six figures just six months later. The key is to not strive for perfection, but instead get started and improve over time based on experience and feedback.And when you have everything really tuned in, you don't have to reinvent the wheel.Rinse and repeat your launches, reusing your assets and making small tweaks to improve, providing value to new audiences and generating predictable, sustainable revenue.Find the full show notes here: https://onlinemarketingpodcast.com/the-secret-sauce-to-our-top-performing-challenge-launch/Resources:Challenge Launch Challenge - We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges &amp; Launches and led us to make a million dollars this year! Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

Truth bomb: The most successful marketers are the ones that are adaptive.Now what exactly does that mean? It means they’re not set in their ways and they’re willing to try new things.We are creatures of habit, it’s human nature, we don’t like change. But in order to move forward, we need to adapt. This applies to everything in life, but as marketers, in order to get our message out into the world, we have to adapt sometimes with the way that we reach people, and that often includes letting go of some of the marketing methods that we’ve used in the past. Anytime you are presented with an idea that you’re not sure about, I want you to take a deep breath and just listen with an open mind. That’s the first step to being adaptive! Be careful to refrain from that self talk or automatic response of, “no, that won’t work for me” or “yeah, but that’s different in my industry” or “yeah but…”.Just stop and listen with an open mind!To be successful, you need to roll with the punches, roll with the changes, be adaptive when things change in life and mold to whatever is going on in the world so that you can get your message out effectively.So, listen with that open mind and be adaptive!Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

Just even the word “influencer” in general kind of has a very negative connotation to it these days.In this episode, we are talking about the difference between being an influencer and being influenced.We are discussing how to influence people in a positive direction through a clear process, that links your social media marketing to your list building to your actual launch in perfect alignment and guides them into your offers.This way, you can have a higher impact with the least amount of effort. Find the full show notes here: https://onlinemarketingpodcast.com/influence-with-ease-by-using-a-clear-simple-process/Resources:Influenced Course - &nbsp;Positively influence your audience and guide them into a buying decision with less effortAdaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

Webinars are your chance to guide people through an entire story arc and into an informed buying decision while addressing objections at the same time.But other times, webinars can be too time-consuming and ineffective.In this episode of our Mastermind Series, we discuss when you should consider doing a webinar as a launch mechanism for your membership and how to turn it into quality evergreen content that converts.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

You don't need thousands of people in your launch. You just need the right people! So don’t get caught up in the numbers, comparing yourself to your peers when you're going through a launch process. Instead, focus on the quality of people that are coming into your launches! Really look at the people that are coming in and through your launch as individuals that have problems and needs. Show them how your offer can help them and paint a picture of the opportunities that your transformation provides for them.And with smaller groups, you’ll be able to have more quality conversations and connect at an even deeper level.So stop looking at the numbers and focus on the right people for your launch!Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

6 easy things to think about when it comes to your target audience!When it comes to getting to know our audience and really understanding who they are, a lot of times we overcomplicate it. Instead, keep it simple. Try using open-ended questions to connect with them: who, what, when, where, why and how!What are the things your audience is interested in? What are the things they desire? What are their pain points? Why are they seeking help? What’s going on in their lives right now? Why are they looking for a solution? How can you help them?Put yourself in their shoes and figure out what they’re experiencing. Imagine what their day-to-day life is like. That will give you a better understanding of what kind of solutions they are seeking and how you can better help them.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

When it comes to list building, you only need to solve one problem for your audience. You don’t need to solve all their problems at once! I know it's super tempting and you want to help and solve a lot of their problems all in one sitting but when you do that, it can be very overwhelming for them. If we're overwhelming them with too much information, they're not going to watch a video, they're not going to read a PDF, and that really important resource you created is going to collect digital dust! Instead, make an impact with one problem they’re having, give them a solution, give them a quick win and it's going to naturally bridge into your offer. Remember, one problem at a time. Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

In this episode, we discuss our most effective method for product launches: challenges.Challenges are flexible, modular and can be live or evergreen. They give small, quick wins that build excitement and show people what’s really possible for them.As people experience wins, they build trust in you. In a short time, you can position yourself as an expert and build rapport to lead people to your paid offers.The keys to an effective challenge launch are to keep it simple and don’t overwhelm people with too many steps. Simple wins build momentum and keep people engaged.This will prime your audience for the next logical step, your offer.Find the full show notes here: https://onlinemarketingpodcast.com/the-best-way-to-launch-for-maximum-success/Resources:Challenge Launch Challenge - We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges &amp; Launches and led us to make a million dollars this year!Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

What’s the most common mistake that people make during a launch?They over-teach and over-deliver content.They are thinking: “I need to deliver. I need to show up with my best stuff.” Yes, you should definitely do that. But if you overwhelm people and make them feel that your launch content is everything that they actually need to have the transformation that you're promising, they will not desire to come into your offer.So find the right balance between giving value during your launch and leaving your audience to desire more.Resources:Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

What is the perfect ads budget?The answer might surprise you: It’s limitless.When your marketing is really tuned in, you have a pretty good idea of how many clients you will bring in and what the lifetime value of those clients is, then it doesn’t matter how much you are spending.In this episode, we are discussing how to create multiple transaction points and consistent income that you can reinvest into your ads and don’t have to worry less about your ads budget.Find the full show notes here: https://onlinemarketingpodcast.com/creating-reliable-income-streams-with-ads/Resources:Online Marketing Podcast - where we help Course Creators, Membership Owners &amp; Coaches market and sell their offers Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;

In this episode of our Mastermind Series, we are discussing how to leverage your milestones and use them for social proof, as well as how to save yourself time by batch-creating milestones ahead of time.Resources:Challenge Launch Challenge -We’ll pull back the curtain and show you exactly what we've been doing the past couple of years with Challenges &amp; Launches and led us to make a million dollars this year!Adaptive Inner Circle - The Adaptive Inner Circle with Paul &amp; Melissa Pruitt is an epic 12-month experience for online business owners, coaches, course creators, and membership site owners who aspire to create financial freedom and a lifestyle they want for themselves and their family and also create a positive impact in their community and the world.Adaptive Marketing Program - Adaptive Marketing Program is an exclusive opportunity for online business owners, coaches, course creators, and membership site owners to play bigger and bolder in their business and explode their bank account with more clients!For a list of our resources &amp; recommendations visit: https://onlinemarketingpodcast.com/learn-with-paul-melissa/Connect with us on social!Instagram: @realpaulpruitt &amp; @realmelissapruittFacebook: @realpaulpruitt &amp; @realmelissapruitt&nbsp;