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Health & Fitness
Barbara Hales
This podcast is for you if you are a doctor, dentist, integrated health physician, chiropractor, or any other type of health provider. Learn how to free up your time, earn 5-star ratings, and learn marketing secrets that have been proven to work on this show with Barbara and her guests. As medical pros, you have to market yourself to be successful. Listen and hear more about how Barbara created her proven marketing system for her thriving private practice. Master the marketing techniques to attract ideal patients, develop a stronger rapport, grow your practice and boost your rankings!
Itty Bitty Books, Big Business
In this episode, Dr. Hales and Suzy discuss: Itty Bitty Books' 30-page concept and success Writing a book for business success and media Self-promotion and media outreach tips for authors Key Takeaways: "A book is a gateway to your business's success. You can give it to your clients, sell it to them, send it
18:4320/11/2024
Using TikTok to Engage Patients
In this episode, Dr. Barbara Hales discusses: The potential of TikTok for medical professionals to engage patients and grow their practice. How TikTok's authenticity can enhance a doctor’s relatability, building trust with a diverse audience. Effective TikTok content types include educational videos, behind-the-scenes glimpses, patient testimonials, and trending hashtags. Collaborating with influencers and tracking analytics
16:0713/11/2024
The Power of Guest Podcasting
In this episode, Dr. Barbara Hales discusses: The value of guest podcasting for health professionals to expand their reach and build patient trust. How guest podcasting can enhance credibility, patient engagement, and search engine ranking. Key strategies to maximize impact as a podcast guest, from preparation to post-episode promotion. Key Takeaways: "Guest podcasting offers a
18:3206/11/2024
How the End of Daylight Saving Time Impacts Your Medical Practice and Patient Care
In this episode, Dr. Barbara Hales discuss: What steps can medical providers take to monitor and support high-risk patients, such as those with chronic conditions, during the shift to standard time How can medical offices effectively communicate the time change to their patients to minimize confusion and missed appointments What strategies can medical offices implement
06:5330/10/2024
Authenticity and Storytelling in Marketing
In this episode, Dr. Barbara Hales discuss: What’s the Importance of Authenticity and Storytelling in Marketing for Private Medical Practices? How Can You Make an Impact on Your Patients or Clients? How Can You Create an Effective Marketing Strategy to Make Yourself Different and Enhance Patient Experience? Key Takeaways: “Remember, marketing is not just
34:4824/10/2024
Helping Private Practice Survive
In this episode, Dr. Barbara Hales discusses: The challenges facing private practices due to soaring expenses and decreased reimbursements The importance of strategic promotion for the survival of private practices Innovative solutions like telehealth to enhance patient care and practice management Key Takeaways: "Private practice offers personalized care and attention that patients can't find in
13:4817/10/2024
How to Improve Patient Outcomes
In this episode, Dr. Barbara Hales and Katherine Knapp discuss: *How early intervention can improve patient outcomes and increase revenue for healthcare practices. *The importance of education in preventing diseases and improving patient health. *How science-based nutrition and lifestyle changes can help slow or reverse negative health trends. Key Takeaways: "Education is key. An educated
16:2603/10/2024
Brain Glue: How to Sell Better
In this episode, Dr. Barbara Hales and James Bond discuss: • How powerful brand names and slogans can stick in people’s minds • The importance of emotional selling using metaphors, alliteration, and rhyme • How well-crafted slogans like “No More Tears” and catchy names like “Squatty Potty” can drive massive success Key Takeaways: “It’s not
50:1219/09/2024
Creating the Life that You Love
In this episode, Dr. Barbara Hales and Dr. Sherita Gaskins–Tillett discuss: *Why professional women struggle to find balance between their careers and personal lives *How to practice self-care in a way that is customized to your own needs and priorities *The transformative impact of “A Weekend for Me” retreats *How to give yourself permission to
18:1711/09/2024
Unlock the Power of Online Branding
In this episode, Dr. Hales and Myles discuss: The importance of online branding for doctors Strategies for establishing a strong brand identity Leveraging social media platforms to reach patients Takeaways: "People are getting younger and younger on social media, meaning that it is so important to have that online brand to stay on top of
15:5805/09/2024
How to Boost Morale with Staff
In this episode, Barbara and Dr. Frendhel Fejeran discuss: *What’s the root cause of having low team morale in the medical field? *How can you face challenges and be more optimistic about it? *How can you avoid burnout in the workplace? Key Takeaways: “Every day, you'll come across challenges, but it's to prepare you
15:4728/08/2024
From Abuse to Advocacy: An Inspiring Journey
In this episode, Barbara and Dr. Kiprono discuss: *Why resilience is important to overcome challenges in life *How women's empowerment has a great impact on those who have been struggling to pursue their passion *How to start small and transition to a new endeavor Key Takeaways: “My life taught me resilience, but
24:3715/08/2024
Leveraging AI For Content Marketing
In this episode, Dr. Hales and Chuck discuss: *The role of AI in content creation and its assistive capabilities *Using AI to create content from interviews and establish topical authority *Leveraging AI for content analysis, optimization, and adapting content for different formats Key Takeaways: "AI is a buzzword, but the way I think about AI
25:3207/08/2024
Conquering Stage Fright
In this episode, Barbara and Dr. David discuss: *Why performance anxiety is the most common fear among people *The 5-Day STAGE FRIGHT Solution—a book written by Dr. David Lee Fish *Why there is no one-and-done cure for stage fright Key Takeaways: "Experiencing stage fright or speech fright makes you perfectly human." – Dr. David Lee
25:1625/07/2024
Top Legal Considerations to Market Your Medical Practice
In this episode, Barbara and Andrew discuss: *What are the key legal considerations for doctors when marketing their medical practices? *Why is it crucial for medical professionals to carefully review marketing contracts and ensure ownership of their content? *What recent legal changes should medical practice owners be aware of regarding business regulations? Key Takeaways: "You
51:5917/07/2024
How to Adopt a Concierge Model
In this episode, Dr. Hales discusses: *How to transition to a concierge medical practice *Benefits of a concierge model *Key considerations for adopting a concierge model Key Takeaway: "Transitioning to a concierge medical practice offers practitioners and patients a unique opportunity to redefine the healthcare experience." – Barbara Hales, M.D. Connect with Barbara Hales: Twitter:
22:4226/06/2024
How to Build Up a Medical Practice
In this episode, Barbara and Kevin discuss: *What Is The Importance Of Understanding Patient Needs And Providing Personalized Care *Marketing Services And Managing Their Online Reputation *Key Factors Contributing To Building A Successful Medical Practice, Including Clarity, Consistency, And Creating A Positive Patient Experience Key Takeaways: "I think pulling in a coach to do an
26:2329/04/2024
How to Avoid Cybersecurity Breaches
In this episode, Barbara and Kevin discuss: *Why you should gain help in setting up a cyber security? *How can a medical practice market its cybersecurity capabilities and use them as a competitive advantage? *What steps small businesses should take to ensure it is protecting sensitive data and meeting compliance requirements? Key Takeaways: "Encryption is
33:1310/04/2024
Expert Tips for Hosting Successful Medical Retreats: Insights from Top Event Planner Samara Beth
In this episode, Barbara and Samara discuss: What changes in rules and regulations have impacted event planning How can doctors effectively host educational events Why collaboration with other professionals is important Key Takeaways: "It really is about recognizing potential and seizing the opportunities that come your way" – Samara Beth. Connect with Samara Beth: Website:
23:3804/04/2024
How Doctors Can Decrease Taxes
In this episode, Barbara and Alexis discuss: *Why proactive tax planning throughout the year is more beneficial than reactive approaches. *How utilizing health savings accounts can provide tax benefits *The advantages of shifting income to rental LLCs for minimizing taxes. Key Takeaways: “Leaving a legacy as well as helps save taxes on your part.” –
16:3527/03/2024
Curation vs. Copyright Infringement
In this episode, Dr. Hales discusses: -The meaning of content curation -Intricacies of copyright -Identifying the lines between copyright and curation Key Takeaways: "Transform and add value to the content you curate; provide commentary, analysis, or context to make it unique." – Barbara Hales. Connect with Barbara Hales: Twitter: https://twitter.com/DrBarbaraHales Facebook: https/www.facebook.com/theMedicalStrategist Business
09:2512/01/2024
BOP Your Medical Practice
In this episode, Barbara and Micah discuss: -What are the signs that indicate inefficiencies in business operations? -The Blueprint, Optimized, And Position method to solve business issues -Benefits of implementing effective systems to the company’s culture, employee satisfaction, and long-term vision Key Takeaways: "A good system and process helps to keep employees happy and less
23:2113/12/2023
The Practical Pregnancy Company
In this episode, Barbara and Tamara discuss: -What Is The Practical Pregnancy Company Goals -How Tamara Can Find Relevant Clients For Her Business -How To Create An Idea To Build A Business And Set Up A Plan And Strategy Key Takeaways: "And really, fear has no place in the birthing room. Even though you might
09:5422/11/2023
How To Overcome Improv Fear
In this episode, Dr. Hales and Caitlin discuss: -How to overcome improv fear. -The principles of improv -Approaching Improv’ Key Takeaways: " As a facilitator, when I work with the whole team at once, it starts with modeling that behavior yourself as a leader." – Caitlin Drago. Connect with Caitlin Drago: Website: https://www.inspireimprov.com LinkedIn: https://www.linkedin.com/in/caitlindrago
20:1714/11/2023
How to Secure Your Financial Future
In this episode, Barbara and Eunicia discuss: -What strategies can you use to build your wealth -How to empower the growth of your business -The importance of collaboration Key Takeaways: " We need to look for activity, we need to look for action, and we need to know that that action is taking place." –
13:3709/11/2023
Entrepreneur’s Secret to Success
In this episode, Barbara and Colin discuss: -What is Colin's advice that contributes to startup success -Why is Market Research vital to businesses -How to utilize marketing strategies and visibility tactics Key Takeaway: "If you do have a good product, and you believe in it, you do need to put some marketing into it, you
26:1118/10/2023
“Fire Yourself First”
In this episode, Barbara and Jeff discuss: How to create an autonomous business What is “Fire Yourself First” about—a book written by Jeff Russell How and where to find extenders Key Takeaways: “Don't feel overwhelmed. There's a better way and a different way to practice medicine.” – Jeff Russell. Connect with Jeff Russell: Website:
18:0713/10/2023
Stop the Overwhelm
In this episode, Barbara discusses: How to avoid getting overwhelmed. The importance of taking a break. Why should you follow your passion? Key Takeaways: " Don't take your work thoughts with you!" – Barbara Hales. Connect with Barbara Hales: Twitter: @DrBarbaraHales Facebook: facebook.com/theMedicalStrategist Business website: www.TheMedicalStrategist.com Show website: www.MarketingTipsForDoctors.com Email: [email protected] Books: Content Copy
07:2911/10/2023
Feng Shui For Practice Success
In this episode, Barbara and Danijela discuss: Why use Feng Shui for business success and growth How Danijela discovered the power of Feng Shui How to use Feng Shui to attract clients Key Takeaways: " I love to go out and really teach people what's hidden behind Feng Shui because I feel there is so
15:2226/07/2023
Why Do Doctors Need To Blog
In this episode, Barbara discusses: Why do doctors need to blog How can blogging establish professional authority and attract patients Who can help with creating effective blog content and titles Key Takeaways: "Respect your readers' time by writing headlines that promise content you can substantiate." – Dr. Barbara Hales. Connect with Barbara Hales: Twitter: @DrBarbaraHales
14:0706/07/2023
How Advertorials Can Promote You
In this episode, Barbara discusses: What are Advertorials? What is the process of creating an advertorial? Important Considerations When Creating an Advertorial Key Takeaways: "An advertorial is an ad that's written to look and sound like an editorial. With any typical advertisement, you aim for the ad to jump off the page. But with an
10:3914/06/2023
Why You Need A Logo
In this episode, Barbara discusses: Why a logo is essential for your business. What makes a great logo? Exploring different ways to use your logo to build your brand. Key Takeaways: "Logos provide brand recognition. Having a strong image helps your business stick out in people's minds and makes you stand out over your competition."
14:2208/06/2023
Digital Marketing with Len Ward
Sponsor for this episode: SoundCybersecurity.com In this episode, Barbara and Len discuss: What are the biggest issues companies face when running a digital marketing campaign How will you establish a marketing budget What is AI, and how does it work? Key Takeaways: “It involves determining all the major factors, including sales and marketing, contributing to
15:1424/05/2023
Profound Professionals Interviews Dr.Barbara Hales
In this episode, Barbara and Jessica discuss: How Barbara got into medicine and marketing How Dr. Hales helps fellow doctors market themselves A cause that she cares about Key Takeaways: “If you have a published book, then that perceives you as being the authority in that field or the services that you provide.” - Dr.
18:3210/05/2023
Finding the Right Vendor
In this episode, Barbara discusses: How do you select the right vendor What should be included in your proposal request The importance of having the same values and ethics with your chosen vendor Key Takeaways: “Your ultimate decision should not be based on price. You need to balance the benefits, offers and costs. But
07:1804/05/2023
Prevent Cyber Attack!
In this episode, Barbara and Stephen discuss: What are the traits Doctors and IT professionals have in common? Where do you begin in having cybersecurity? How do you determine a real or fake email? Key Takeaways: "First, focus on email security, and then move from there. Since email is the gateway for most problems, so
23:0916/03/2023
Ongoing Wealth With Steve Kidd
In this episode, Barbara and Steve discuss: How to write, publish and market your book How to be an author, and how to succeed in the process How Thriving Best Seller can help you in creating the best book. Key Takeaways: "There is somebody who needs who you are what you do in the world,
15:0501/03/2023
Focus on What You Love
In this episode, Barbara, LeNae and Trip discuss: How integrative medicine can help you reverse your biological age Why you need to trust your own decisions and focus on what you love doing How habits and diets affect your overall quality of life Key Takeaways: "Do those things that you love doing. Just showing up
30:2015/02/2023
Further your Physician Status with TV and Film
In this episode, Barbara and Marlene discuss: ● What’s the number one rule of business marketing? ● How might other health practitioners get on TV and in films? ● How experienced do you need to get a highly desirable acting role? Key Takeaways: “If you're nice and respectful to everyone, you're always ready for those
30:3501/02/2023
Guide to Video and Podcast Production
In this episode, Barbara and Maison discuss: -How podcast works in the gaming community -How to do video production with Maison Collawn -What to do when starting a video production or podcast creation Key Takeaways: "Find a passion and make content that you already know." – Maison Collawn. Connect with Maison Collawn: Website: https://mcanimepodcast.com/ Linkedin:
12:0925/01/2023
Exit Factor With Jessica Fialkovich
In this episode, Barbara and Jessica discuss: -What factors to keep in check when buying a business -Getting the Most For Selling Your Business—a book written by Jessica Fialkovich -How to determine your business' worth Key Takeaways: " Every Practice Has A Value!" – Jessica Fialkovich. Connect with Jessica Fialkovich: Website: https://www.exitfactor.com/ LinkedIn: https://www.linkedin.com/company/exitfactor/ Instagram:
14:2918/01/2023
Exit Your business with John Ovrom
In this episode, Barbara and John discuss: -All about an exit strategy in business -How to prevent a decline in patients and revenue during an exit strategy -How to have a successful exit Key Takeaways: "Once you know their win, then you figure out how to build a plan towards it.” – John Ovrom Connect
28:0711/01/2023
Marketing Your Practice
In this episode, Barbara discusses: Why it is important to pinpoint your contact marketing goal before you create your content? How to analyze the effectiveness of your marketing campaigns? How can you strengthen your online visibility and grow your medical practice? Key Takeaways: “The most effective content marketing strategy is to identify problems that your
15:3104/01/2023
Superkick Branding With Matt Reno And Nick Coleman
In this episode, Barbara, Matt and Nick discuss: -Why branding is important for health professionals -What is the importance of using AdWords -What is highly targeted messaging and why is it important Key Takeaways: "Break the rules and push against convention to stand out and succeed!" Connect with Matt Reno & Nicholas Coleman: Website: https://superkickbranding.com/
17:2328/12/2022
The IT-Factor: How Doctors Get Publicity and Celebrity Status
Let's Face it- the more publicity, the higher the perception of this professional having higher authority or celebrity status in the field. In this episode, Barbara and Lisa discuss: -What are TV programs looking for with their guests? -How building relationships in the entertainment industry helps you in the long run -How TV production works
22:5621/12/2022
Own Your Brand and Space
In this episode, Barbara and Paul discuss: -Why people should own their own place instead of renting -How Commercial Financial Solutions help businesses grow and expand their businesses -How does Vantage Point Commercial Capital promote its brand, increase its visibility, and stand out against competitors Key Takeaways: "I'm a serial entrepreneur at heart. All of
15:5102/12/2022
Dance for Health
In this episode, Barbara and Adina discuss: -How dance has played a crucial role in Adina's personal path toward self-care. -Why it is critical to developing strong self-care practices. -What more self-care, sensuality, and openness could mean for your overall well-being. Key Takeaways: " Focusing on you, focusing on yourself is the ticket. It's carving
16:3928/11/2022
How to Find The Right Audience
How Podcast Statistics Find The Right Audience In this episode, Barbara and Tom discuss: Is podcasting or guesting on a podcast worth it? Tom Schwab’s Interview Valet Traditional Digital Marketing and Its Flaws with Tom Schwab Key Takeaways: “What’s ordinary to you is amazing to others. We all underestimate our experience and overestimate other people’s
27:4616/11/2022
What Are the Most Effective Lead Magnets?
Which lead magnets work best? In this episode, Barbara and Thomas discuss: Why it is more significant to be different than better? What is the combination of humans and AI to create effective and scalable content? What are the lead magnets that work the best? Key Takeaways: “Look at the customer voice of pains and
17:3302/11/2022
The Doctor That Cares
In this episode, Barbara discusses: -What is the Patient Loyalty Program? -What are the benefits of the program? -What are the impacts of the Patient Loyalty Program on both the doctor and patient? Key Takeaways: " Be the doctor and the practice that cares!" – Barbara Hales Connect with Barbara Hales: Twitter: @DrBarbaraHales Facebook: facebook.com/theMedicalStrategist
14:3612/10/2022