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Health & Fitness
Barbara Hales
This podcast is for you if you are a doctor, dentist, integrated health physician, chiropractor, or any other type of health provider. Learn how to free up your time, earn 5-star ratings, and learn marketing secrets that have been proven to work on this show with Barbara and her guests. As medical pros, you have to market yourself to be successful. Listen and hear more about how Barbara created her proven marketing system for her thriving private practice. Master the marketing techniques to attract ideal patients, develop a stronger rapport, grow your practice and boost your rankings!
How to Reinvent and Grow Your Brand
In this episode, Barbara and Susan Meier discuss: How to refresh and reinvent your brand Key steps in brand strategy Signature colors The right icon for you Key Takeaways: "Think outside of your own product or service and how that impacts your audience. Start really with an understanding of who that person or organization is,
26:1725/03/2021
Treating depression in First Responders during the Pandemic with Michelle Dickinson
In this episode, Barbara and Michelle Dickinson discuss: Eradicating the mental health stigma within the own workplace How to address depression in First Responders during the Pandemic Improving outlook on a daily basis Key Takeaways: "People are struggling and they don't want to talk to anyone. Social media platforms provide a sense of community for
23:0220/03/2021
066 Website Blacklisting- Is Your Site at Risk?
In this episode, Barbara and Gary discuss: Cybersecurity systems and its extension to email marketing as well Why people hit the spam button and how you can avoid it Why people get blacklisted and how you can avoid it Key Takeaway: " Format your email so that it looks good on both the computer
16:2711/03/2021
065 How to Start Up Your Health Care Business
Andy Zapata In this episode, Barbara and Andy discuss: Using telehealth in this Pandemic and which one is best Key performance indicators to use in a medical practice System to scale a medical practice How to choose influencers Key Takeaway: "Doctors and health professionals need goals- weekly, monthly, quarterly, yearly goals
24:2303/03/2021
Virtual Hub- For Cutting Edge Help in Your Practice
Barbara Turley In this episode, Barbara and Barbara Turley discuss: Outsourcing administrative tasks to trained virtual personal Five reasons having a virtual assistant doesn't work The Lemon Squeeze technique Key Takeaways: "What you want to have is a great process, a great tool, and a great person trained effectively to run an
17:1524/02/2021
Invest Your Money in Two Places At Once- Legally
Christian Allen In this episode, Barbara and Christian discuss: Alternative wealth-building strategies How to get a "Retirement accelerator" Investment Optimizer Key Takeaways: "The key is the alternative space- there's often a better risk-adjusted return, meaning that you can take less risk and get a better return, sticking with
20:3121/02/2021
061 Steve Gordon: Fool-Proof Tactics of Referral Marketing
In this episode, Barbara and Steve discuss: The 7 fool-proof tactics of referral marketing. The power of having a book (no matter how short or long). Referrals through presentations, both online and in person. Key Takeaways: You need to have a social media profile that represents you well for when referrals come to find
26:1603/12/2020
060 Jennifer Thompson: Social Media is Dead?
In this episode, Barbara and Jennifer discuss: Being in social media, not on social media. What to focus on with your marketing when you have little money or time. Utilizing your employees as marketers effectively. Marketing cross-generationally. Key Takeaways: The more reviews you get, the more juice you give to the search engines. People
22:2626/11/2020
059 Spencer Brooks: Digital Marketing for Nonprofit Health Organizations
In this episode, Barbara and Spencer discuss: Talking to your patients to put yourself in their shoes when considering marketing. What digital metrics you should pay attention to as a healthcare professional. Website accessibility, marketing, and HIPAA compliance. Key Takeaways: Pay attention to the language that the patient or client uses compared to
34:1619/11/2020
058 Charitable Marketing the TOM’s Method
In this episode, Barbara discusses: The buy-one-give-one model of business giving. Evolving your business to make a positive impact on communities in need. Knowing why you are giving to a good cause. Key Takeaways: Dozens of companies out there found a way to do a buy one give one model that fits well with
11:5312/11/2020
057 Dr. Michele Ziskind: Look 10 Years Younger and Have a Healthy Glow
In this episode, Barbara and Michele discuss: What makes Simplicity by Michele great for skin using her 30+ years of Dermatology practice experience. The purpose of the different Simplicity by Michele products. Creating products to help serve your patients better. Key Takeaways: There are days where you don’t need sunscreen, but only when you
11:2905/11/2020
056 Cory Lee: Support for Professional Men
In this episode, Barbara and Cory discuss: Taking part in the community, not just existing in the community. Growing practice in a small town. A mastermind for men - creating a community of inclusion and fighting isolation. Key Takeaways: Create an atmosphere that is so inviting that people actually want to be there and
26:5315/10/2020
055 Dr. Mike Griewe: The Explosion of Telemedicine and What to Expect
In this episode, Barbara and Mike discuss: Why Mike started OrthoLive and Spring Health Live and how he marketed and promoted those. The process of a telehealth call. The benefits and dangers of telehealth. Key Takeaways: As a small startup company, when you're talking about other companies that are much larger, the hardest thing
18:5308/10/2020
054 Mike Capuzzi: Shake Up Your Message with a Shook
In this episode, Barbara and Mike discuss: A shook versus a book. Top three reasons a main street business owner should consider becoming a published shook author. The process of writing a shook and how to decide how to publish it. Key Takeaways: Physical printed books are still seen as objects of value.
27:2601/10/2020
053 Dr. Robert Moss: Saving Time and Increasing Profitability in Private Practice
In this episode, Barbara and Robert discuss: Setting personal and professional visions. Breaking your vision into baby steps that are actionable and manageable. Being involved in your local chamber of commerce. Key Takeaways: Utilize this unique time we have now to analyze your processes and make your patients and clients happier. Leverage your team
15:1324/09/2020
052 Dr. Lunide Louis: The Best Morning Routine
In this episode, Barbara and Lunide discuss: How you get up, dress up, and show up every day. 9 actionable items in HitSavers. Keystone habits that transcend small wins to lasting benefits. Key Takeaways: The attitude of gratitude will elevate your altitude. Your willpower is strongest in the morning - by making your bed,
31:2517/09/2020
051 Josh Elledge: “Up My Influence” with Social Media
In this episode, Barbara and Josh discuss: Why physicians need to have a social media presence and how to choose your social media platform. Working with influencers in your community with a targeted and engaged audience. Being conscious of your marketing, social media, reviews, and other content talking about your business. Key Takeaways: You
42:3610/09/2020
050 Dr. Jay LaGuardia: The One-Minute Mind Shift and an Empowering Mind
In this episode, Barbara and Jay discuss: Jay’s transition from chiropractor to coach. The three keys to living a balanced and joyful life. Living a Triple P life. Habits that lead to success in life. Key Takeaways: Choose how you are going to show up each day rather than allowing the outside circumstances to
27:2803/09/2020
049 Colin Carr: Should Doctors Lease or Buy their Office?
In this episode, Barbara and Colin discuss: How healthcare providers can save $100,000 on their next lease renewal. Top mistakes that health professionals tend to make in lease agreement negotiations. Pros and cons between leasing and buying and how to make that decision. Choosing the best real estate professional to help serve your needs as
28:3527/08/2020
047 Paul Nicks: How to get your Domain Name To Work For You
In this episode, Barbara and Paul discuss: What makes a good domain name. Branding on domain name extensions and what makes a domain name valuable. The role of domain names in SEO Key Takeaways: If you choose an extension other than .com, it needs to be part of your brand. If a domain name
26:0713/08/2020
046 Sarah Tugender: Save Time with Medical Processes and Systems
In this episode, Barbara and Sarah discuss: Freeing up time without it costing a fortune in operating expenses. Cleaning up your emails and social media accounts and repurposing created material. Having a social media platform as a medical professional. Staying connected and investing in yourself. Key Takeaways: Match your marketing to your ideal client
24:0106/08/2020
045 John Vuong: How to Optimize Your Practice
In this episode, Barbara and John discuss: What SEO stands for and how it can help grow your business. Pushing versus pulling to get users to find you. Claiming your Google My Business. Key Takeaways: There is more to SEO than just building a website. You have to understand the user intent. It’s a
24:0609/07/2020
044 Lori Hibma: From the Kitchen to a Bicoastal Business Success
In this episode, Barbara and Lori discuss: How Lori struck out on her own and grew her business from a one-woman show at the kitchen table to her current 2 agencies. The myth of work-life balance. Lori’s work and activism with suicide prevention and awareness. Key Takeaways: When you are stepping away from work,
23:5902/07/2020
043 Dr. Peter Wishnie: The Podiatry Business Solution
In this episode, Barbara and Peter discuss: How Peter decided to become a Podiatrist and then continued into consulting. Biggest problems with doctor owners and business owners. The future of private practice. Key Takeaways: Things are hard now, but it will get better. It’s all about mindset - things are going to go well.
21:3225/06/2020
042 Dr. Judith Briles: How a Book Shepherd can Lead you to the $1,000,000 talk and a Talked About Book
In this episode, Barbara and Judith discuss: Why physicians should write a book. How a book can get the media’s attention. Having control of your book from beginning to end. Key Takeaways: Having a book reinforces your expertise and starts building media influence. Do not get caught up with all your book knowledge. You
26:1118/06/2020
041 Gary Schneeberger: How to Bite the Dog
In this episode, Barbara and Gary discuss: The 3 ways that you can commit news. The purpose of the press and reaching their audience. The best practice for effective PR. Key Takeaways: The best way to commit news is to upset the expectation. The easiest, cheapest way to keep track of your area of
16:4711/06/2020
040 John Meese: How to Help Professionals Build an Engaged Online Audience
In this episode, Barbara and John discuss: The hunger of those online for experienced, knowledgeable professionals to follow. Earning the trust of the consumer through social media and online content. Utilizing social media as a lead in to working with you more closely. What a platform personality archetype is and how to utilize your archetype
20:5704/06/2020
039 Bobby Brodney: Automate Your Communications with Launchpadds
Using data to market Doctors' practices and the use of telehealth (with automation of communications) Principle_WebBased_Launchpadds_Logo.png In this episode, Barbara and Bobby discuss: Creating dynamic content for your potential clients. The future of the delivery of medicine and medical care even beyond the current pandemic. Connecting any program you are using now to Launchpadds. Key
20:0328/05/2020
038 Katherine Jansen-Byrkit: The Best Approaches to Manage Anxiety and Uncertainty in These Stressful Times
The Best Approaches to Manage Anxiety (helpful for all physicians for their patients during this pandemic) Katherine-on-beach-1-300x200.jpg In this episode, Barbara and Katherine discuss: Taking care of ourselves first - it’s not selfish! Top relationship practices to promote family health. Managing this time of uncertainty and finding purpose and focus. Key Takeaways: Self-care is about
26:3021/05/2020
037 Danielle Cuomo: Get All the Benefits of Medical Office In-House Staff with a Virtual Assistant
All the Benefits of Medical Office In-House Staff with a Virtual Assistant In this episode, Barbara and Danielle discuss: The role of a virtual assistant in a medical office. What a VA can do and how they can be HIPAA compliant. Questions to ask when looking for a Virtual Assistant. Key Takeaways: Many virtual assistants
10:1314/05/2020
036 Dr. Andrew Bern: Emergency Medicine Expert Discusses Telehealth
In this episode, Barbara and Andrew discuss: How Telehealth services can be utilized by doctors. The changing of telehealth right now due to the Coronavirus. Different forms that telehealth can take. Key Takeaways: While recently popular, telehealth has been used for years, including by the VA for psychiatric services for a backlog of patients, and
18:1007/05/2020
035 Dr. Michael Platt: Stress and Increased Adrenaline CAN actually be treated successfully with hormones
Platt Pictures 064.jpg Stress & Increased Adrenaline CAN be treated successfully with hormones In this episode, Barbara and Michael discuss: What doctors need to know about the CoronaVirus and adrenaline. Conditions caused by and related to excess adrenaline. How to reduce the adrenaline in our bodies and other benefits of progesterone. Key Takeaways: The brain
13:5030/04/2020
034 Susie Moore: Life Coach teaches us how we can appreciate ourselves and others despite stressful times
susiemoore0281.jpg In this episode, Barbara and Susie discuss: The control that we have inside, both in our homes and in our minds. Coaching versus therapy. Social distancing versus emotional distancing. Key Takeaways: The judgment from others is what keeps us stuck. Coaching is about being only in the present and living an incredible life now.
11:5023/04/2020
033 Elizabeth Sherman: How to Break the Loop of Overeating in Times of Stress
AZ7B2122.jpg In this episode, Barbara and Elizabeth discuss: Breaking the patterns of habitual or emotional eating and the well-worn paths to the kitchen. 3-Step plan for breaking the patterns. Checking in to your emotions and recognizing how it is affecting your body. Key Takeaways: Being aware of our actions is half the battle to changing
15:0716/04/2020
032 Gin Carter: Meditation to Alleviate Stress and Become More Effective
In this episode, Barbara and Gin discuss: Getting started with your own meditation practice. Science backed meditation. Ways to meditate, other than the traditional sitting still. Key Takeaways: When you take the time to do yoga or meditate, you will find time expand and open. The genes involved in stress response are turned off,
13:2109/04/2020
031 Marcella Allison: How to be Empowered as a Female Professional Without Being a Bitch
In this episode, Barbara and Marcella discuss: The need for retraining women to stand out and take credit for our accomplishments and authority in a way that is recognized by all. The five keys for authority Crashing through the glass ceiling with women supporting women and men supporting women. Key Takeaways: We have to
31:3902/04/2020
030 COVID-19: How to Help Your Patients While Minimizing Your Own Risk
In this episode, Dr. Barbara Hales discusses: How telehealth solutions are changing the handling of the pandemic. The steps being taken by HHS and CMS to expand telehealth services. The ever-changing environment of resources for COVID-19. Key Takeaways: Call ahead before you go to the doctors to do what you can to ensure 6
11:5226/03/2020
029 Justin Goodbread: Finances Made Simple to Reach Your Goals
Justin Goodbread: Finances Made Simple to Reach Your Goals In this episode, Barbara and Justin discuss: What it takes to grow a business for a profit. Planning your leadership is a key for growing your business to a profit. What it takes to sell your practice to different types of buyers. Key Takeaways:
18:2603/03/2020
028 Nick Usborne: Why Conversational Copywriting Works
In this episode, Barbara and Nick discuss: What copywriting is and, more specifically what conversational copywriting is. The shift from hard-charging to conversational copywriting in your marketing messages. Tips for better results in conversational copywriting. Key Takeaways: Copywriting is the craft of using words to sell and it is everywhere. With conversational copywriting, imagine
16:3413/02/2020
027 Jude Charles: Roadmapping Your Way to Success
In this episode, Barbara and Jude discuss: Leveraging your content through roadmapping. Jude’s business evolution and discovery of video storytelling to build deeper connections. Investing in yourself to grow your business and further serve your clients. Key Takeaways: Asking questions to unravel your story and who you are is how you can leverage your
23:1006/02/2020
026 Brian Greenberg: Reputation and Reviews
In this episode, Barbara and Brian discuss: The best place to get reviews and when to ask for reviews. Handling negative reviews and unhappy patients. Leveraging reviews to increase business. Key Takeaways: Asking for reviews can be uncomfortable, but it is something
19:0430/01/2020
025 Ryan Cote: Best Practices For Finding Clients Online
In this episode, Barbara and Ryan Cote discuss: Using various online platforms to drive traffic to your website and build authority in your field. How to best integrate print and digital marketing to expand local outreach. Various ways to improve your website ranking and SEO for Google. Key Takeaways: Use Facebook's advertising platform and its
18:3614/01/2020
024 Telling A Compelling Story
In this episode, Barbara discusses: Learning the difference between telling a good story versus a great story. Michael's Hauge story telling formula to help sell your brand and attract new clients. How to elicit emotion in order to draw clients to your practice. Key Takeaways: People make emotional decisions then rationalize them with logic.
08:2609/01/2020
023 Lawrence Cazan Cassini: Getting in on the ground floor of preventative medicine
In this episode, Barbara and Lawrence Cazan Cassini discuss: The evolution of Lawrence’s career in the wellness and preventative health sector. The development of a new biomarker scanner used to measure levels of antioxidants in skin cells. How knowing a patient’s antioxidant absorption can help tailor a diet specific to their needs. Key Takeaways:
15:5510/12/2019
022 Doug Sandler: Marketing Through Podcasts
In this episode, Barbara and Doug discuss: Using a podcast to boost your community Distributing your podcast Figuring out your show format Key Takeaways: A podcast can be an engaging tool in social media Make sure to use royalty-free music, otherwise you risk your podcast being bumped Having the goals of your podcast outlined
15:2803/12/2019
021 Steve Gordon: Attracting Your Ideal Client
In this episode, Barbara and Steve discuss: Ways to get referrals Profiling your ideal client: know who you are marketing for Paid Media Key Takeaways: If you remove the risk from the person you are asking, then referrals are much more likely to come Creating a referral pad or a book to hand out to
21:4426/11/2019
020 MacKenzie Bennett: Using Podcasting to Market
In this episode, Barbara and MacKenzie discuss: The advantages of choosing Blubrry Tools and client data Blubrry offers Tips to think about when starting a podcast Key Takeaways: Blubrry’s philosophy is your podcast should be yours and be in your control The more links and relevant information you include in your episodes and notes, the more people will be able
14:4119/11/2019
019 Wendy Hart: Procrastination is Not Your Fault – How to Overcome It
In this episode, Barbara and Wendy discuss: Causes and effects of procrastination Why it’s not your fault when you are procrastinating How laughing therapy works and the power in knowing silliness counteracts dread Key Takeaways: You can’t just will yourself out of or through something You temporarily lose your ability to access how smart
24:0725/09/2019
018 Gayle Carson: Train with an SOB
In this episode, Barbara and Gayle Carson discuss: Speaking Engagements and their benefits Tips to get on radio shows Topic is key, make them cliffhangers Key Takeaways: Establish yourself as an expert in your niche Have a message they want to hear, present it in a way that they want to receive it and
14:5218/09/2019
017 Andrea Sager: Attorney in your Pocket
In this episode, Barbara and Andrea discuss: The difference between trademark and copyright Andrea's program called Legalpreneur The difference between an LLC and a S Corporation Key Takeaways: The difference between Andrea being an attorney and online services that provide templates is that Andrea is an actual attorney and has a physical office When
13:1011/09/2019