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Health & Fitness
Barbara Hales
This podcast is for you if you are a doctor, dentist, integrated health physician, chiropractor, or any other type of health provider. Learn how to free up your time, earn 5-star ratings, and learn marketing secrets that have been proven to work on this show with Barbara and her guests. As medical pros, you have to market yourself to be successful. Listen and hear more about how Barbara created her proven marketing system for her thriving private practice. Master the marketing techniques to attract ideal patients, develop a stronger rapport, grow your practice and boost your rankings!
016 And the Award goes to…
In this episode, Barbara discusses: The top 7 count down of ways to market at an expo, show, or conference. Sweetening the pot to entice contact info out of your target market. Creating win-win situations out of your marketing campaigns. Key Takeaways: Customize your giveaways to your company. Consider who you are attracting and
07:0429/08/2019
015 Barbara Hales: Outsourcing Your Digital Marketing
In this episode, Barbara discusses: Benefits of outsourcing digital marketing How digital marketing experts can contribute to your practice Why companies choose to outsource Key Takeaways: You can maintain consistency when outsourcing digital marketing - experts are at your disposal and can research, create, and implement marketing strategies Different projects require different marketing strategies All
13:2915/08/2019
014 Jenna Crane for Klara: Word of Mouth Marketing and Patient Convenience
In this episode, Barbara and Jenna discuss: How Klara can help with communication in your practice. How branding, acquisition, and customer success can help your business to succeed. Why word of mouth marketing is so powerful and effective for businesses. Key Takeaways: Having a happy patient base can bring in more referrals and growth to
11:4231/07/2019
013 Geoffrey Berwind: Storytelling for Connection
In this episode, Barbara and Geoffrey discuss: The recent resurgence of storytelling. Key techniques for storytelling. The importance of making storytelling part of your arsenal. Key Takeaways: Avoid teaching information, details, or tangents within a story. Let the story be the story. Use epiphanies and descriptive language to connect to your audience. Ted
16:1324/07/2019
012 Jackie Lapin: Healing Through Speaking
Jackie Lapin is the world leader in educating, mentoring and coaching people on Practical Conscious Creation. Her newest book, Practical Conscious Creation: Daily Techniques for Manifest Your Desires (Findhorn Press) follows on the heels of her Amazon.com No. 1 bestseller The Art of Conscious Creation, How You Can Transform the World, which received unqualified endorsements from such personal
14:1617/07/2019
011 Clint Arthur: From Expert to Celebrity Part 2
In this episode, Barbara and Clint Arthur discuss: How to become a celebrity entrepreneur in five steps. Why becoming a bestselling author and award recipient builds credibility as an expert in your field. What local TV, news, and talk show appearances mean to your customers and prospective clients. Key Takeaways: If you don’t have
14:5710/07/2019
010 Clint Arthur: From Expert to Celebrity Part 1
In this episode, Barbara and Clint Arthur discuss: What celebrity entrepreneurship means for your customers and business prospects. The Celebrity Launchpad program and the transformation from entrepreneurial expert to celebrity in your field. Acceptance process into the Celebrity Launchpad program, success rate, and money-back guarantee. Key Takeaways: The goal is to appear as a
12:4103/07/2019
009 Dr. Bill Williams: The $10k A Day Dentist
In this episode, Barbara and Dr. Williams discuss: How the “new patient experience” relieves anxiety for patients and builds trust. How web-centric marketing strategies will increase website traffic. Growing a successful practice through patient referrals and hiring associates. Key Takeaways: The principles of effective dentistry practice can translate across any business. Connecting with clients
22:1226/06/2019
008 JJ Flizanes: Optimal Health and Avoiding Burnout
In this episode, Barbara and JJ Flizanes discuss: The increasing burnout rate among medical professionals and tools for identifying contributing factors. Marketing strategies to increase visibility and steps for self-promotion. How to strengthen your brand and the role that passion plays in inspiring an audience. Key Takeaways: When evaluating daily habits,
19:1619/06/2019
007 Kevin Harrington: Barbara Gets Interviewed by a Shark
In this episode, Barbara and Kevin discuss: The importance of mapping out a plan based on a client’s needs. How hiring a medical strategist with the experience of owning a practice provides a deeper understanding of the patient's needs. Understanding how to navigate the fine line between marketing and compliance requirements of the FDA
11:4612/06/2019
006 Annie Jennings: The PR Strategy
In this episode, Barbara and Annie discuss: How to identify media assets and how it impacts the PR strategy for each client. Why traditional type of thinking about publicity no longer works to empower authors and experts. Strategies to elevate your profile, media bio, and branding through the use of substantial brand media assets.
23:1105/06/2019
005 Pat Quinn: The Signature Presentation
In this episode, Barbara and Pat Quinn discuss: The big thing that most people miss when telling their story. The two types of presentations that do not attract clients. Why recording the audience is more important than recording the stage. Key Takeaways: Structuring your story means what you put in the
22:0629/05/2019
004 Greg Rollett: Owning Your Own Media
In this episode, Barbara Hales and Greg Rollett discuss: The importance for business professionals to own their own media content Cost-effective strategies to create, post and promote online media How media sets businesses apart from competitors within the same field Key Takeaways: A professional’s most effective marketing tool for building relationships with
15:1522/05/2019
003 Nick Nanton: What is takes to Obtain Celebrity Status
In this episode, Barbara Hales and Nick Nanton discuss: How DNA takes clients from being unknown to celebrity status within their industry How to obtain credentials and credulity to help people understand their clients are the trusted expert Steps to becoming a media authority and considered a more credible expert from others in the
09:5115/05/2019
002 Travis Lee: You’ve Got Mail! Increase response rates through 3D mail marketing
In this episode, Barbara Hales and Travis Lee discuss: Why 3D mail is opened and read while traditional direct mail goes unopened and directly into the trash can. How to use 3D mail to attack new customers, keep existing customers and reactivate your lost customers. Proven techniques and strategies to consistently positive returns of
31:3215/05/2019
001 Welcome to the Marketing Tips for Doctors Podcast!
Welcome to Marketing Tips for Doctors with Dr. Barbara Hales! This podcast is for you if you are a doctor, dentist, integrated health physician, chiropractor, or any other type of health provider. Learn how to free up your time, earn 5-star ratings, and learn marketing secrets that have been proven to work on this show
05:3409/05/2019