In this episode of the "Expert In You Podcast," host Ann Carden welcomes brand strategist and designer Amanda Geracio as her guest. Amanda shares her journey into freelancing and becoming an accidental entrepreneur, discussing the freedom that comes with it. The episode focuses on the concept of using archetypes in branding, with Amanda explaining how archetypes are universal themes and characters that can create a powerful connection with consumers. Understanding the driving motivators and fears of different archetypes can help tailor messaging to resonate with the target audience. Amanda emphasizes the importance of brand exploration and strategy.

In today's episode, we have Joel Klettke, joining our host, Ann Carden, to dive deep into the world of case studies and customer stories. Get ready to learn all about the power of relevance and expertise in creating impactful marketing pieces. Joel, an expert in repurposing customer stories, shares practical insights and ideas on how to captivate your audience and make your message resonate. But that's not all! We'll also explore the importance of storytelling, emotional connection, and leveraging your content to its fullest potential. So grab your headphones and get ready to embark on a journey to becoming an expert storyteller on this engaging episode of the Expert In You Podcast!

In this episode of the "Expert in You Podcast," host Ann Carden is joined by guest Dejan Gajsek to discuss the importance of understanding and effectively communicating a brand's core pillars, messaging, mission, and values. They emphasize the need to stay informed about current and future events and utilize various channels of intelligence. While AI can assist with data summarization and saving time, there still needs to be a human who can make decisions on how to apply and use the information within the organization. They also explore the limitations and problems of AI, highlighting the fact that information used by AI systems is only sometimes up to date.

In this episode of Expert In You Podcast, our host Ann Carden discusses a journey of trust, survival, and personal growth. She shares the inspiring story of our guest, Craig Andrews, a successful businessman who has overcome significant challenges in his life. Craig's harrowing experience in the hospital after waking up from an unknown situation forced him to rely on survival instincts and endure constant dreams of being stuck. Through determination and resilience, he relearned how to walk after three months in the hospital. Join Ann Carden and guest Craig Andrews on this informative and insightful episode of the Expert In You Podcast as they discuss the importance of learning from tough experiences and using them as opportunities for personal growth.

In this episode of Expert In You Podcast, host Ann Carden welcomes special guest Nicole Bandes, CEO and founder of Virtual A-Team. Nicole shares her journey from a background in psychology and productivity coaching to becoming a "VA whisperer," bridging the gap between clients and experts as a virtual assistant intermediary. Join host Ann Carden and guest Nicole Bandes on this informative and insightful episode of the Expert In You Podcast as they discuss outsourcing, delegation, and the role of a business manager for entrepreneurs, coaches, and consultants.

In this episode of Expert In You Podcast, host Ann Carden is joined by guest Susan Fennema to discuss the challenges of chaos and lack of organization in a business and how they can hinder growth and employee retention. They dive into the common misconceptions that small business owners have about finding help and the real reasons why employees may be leaving. Susan's passion for helping small businesses and her belief in their importance as the backbone of America shine through as she offers guidance for businesses that have outgrown the owner and face chaos and problems. Tune in to this episode to learn how to structure your business for success and create a more organized and efficient environment for growth.

In this episode of Expert In You Podcast, host Ann Carden interviews Jonathan Green, a lead generation specialist and expert in high ticket converting funnels who lives on an island in the South Pacific. Jonathan shares his journey toward personal development and how he utilized his skills in everyday life and business. He debunks the misconception that being silly is the only way to make money on TikTok and talks about how TikTok is a great place for coaches to get massive audiences. Jonathan also shares his expertise in helping people build an audience on TikTok and turning it into a traffic source for their businesses.

In this episode of Expert In You Podcast, host Ann Carden interviews entrepreneur and author Ernie Martin. Martin is the founder and CEO of Receivable Savvy, a company that specializes in researching and developing content around order-to-cash. The discussion centers on the importance of marketing for entrepreneurs and small business owners who may not have the experience to do marketing or understand what marketing is. Martin shares the key takeaways from his book, Nobody Cares About Your Business, which focuses on the eight universal marketing principles that every entrepreneur must know to make customers love their business.

In this episode of Expert In You Podcast, Host Ann Carden invites Johanna White, the founder, and CEO of Design by Joe Studio. Johanna shares her journey from struggling with fear and imposter syndrome to building a successful branding business. The discussion includes topics such as the importance of controlling what we allow into our minds and the significance of building a strong online presence to elevate one's brand. Johanna stresses the importance of aligning your brand with your appearance and how branding can be a significant indicator of excellence. Tune in to hear actionable insights on building a strong personal brand and business.

Many people may think of golf as a leisurely sport enjoyed by retirees or the wealthy. However, golf can be a powerful tool for networking, building business relationships, and developing important skills. In this episode, we speak with Dr. Greta Anderson, a lifelong teacher who has been teaching golf for about 10 years and is the founder of BlastConnect Academy. Dr. Anderson shares her experiences and insights on how it can be a powerful tool for networking, building business relationships, and developing important skills, making it an excellent addition to one's business toolkit.

In this episode, our guest Courtney McCullagh, founder, and owner of a small business that specializes in social media marketing, shares her expertise on elevating small businesses by handling their social media presence. She discusses the changing landscape of media consumption, the importance of staying relevant on social media, the role of traditional media, and how businesses can use social media to promote their services and products. Courtney also shares insights on working with her niche clients, who seek a better life, health, wellness, and a brighter future.

In this episode, we feature Samantha, an experienced digital marketer and founder of a boutique digital agency. Samantha shares her views on the difference between small and big agencies and how she has set herself apart in the competitive space of online advertising. Overall, this episode highlights the importance of personalized and targeted marketing campaigns, the importance of experience and expertise in the industry, and the effectiveness of blending AI and human compassion in online advertising strategies. Join us for an insightful conversation on the evolution of digital marketing with a seasoned expert.

Welcome to another exciting episode of the Expert in You podcast! In today's episode, we focus on breaking out of the low six-figure trap or hamster wheel that B2B consultants and coaches often find themselves in. The host shares the seven biggest mistakes that these professionals make, including not having a clear offer, undervaluing their expertise, and not having a consistent marketing strategy. Specializing and building a business around expertise leads to faster success and avoids being seen as a commodity. You'll learn that having a clear offer and pricing based on value and impact leads to higher fees and bigger clients. Strong positioning through clear messaging, credibility, and authority attracts ideal clients and leads to more bookings.

In this episode, Shana Allen, CEO of SM Coaching, shares insights on how to build a positive work culture that promotes happier, more productive, and loyal employees. Tune in!

In this episode, your host Ann Carden, a strategic business coach and consultant, breaks down the differences between marketing and branding. By learning how to integrate both elements effectively, you'll be able to build a successful business that's profitable and also focused on growth. Don't forget to make offers and run marketing campaigns while building your brand - they must go hand in hand! Remember that your ultimate goal is increasing revenue and making sales. Let’s jump in

In this episode, Beate Chelette, the Women's Code Growth Architect and Founder, shares her incredible journey from adversity to triumph in business. Despite growing up in a traumatic environment with an abusive mother, Beate persevered through losing everything - including her marriage and business - as well as facing a draining lawsuit that left her accounts empty. Surprisingly, these rock-bottom moments were just the beginning of a new chapter in her life. Today, she's sold her company to Bill Gates and has been recognized as one of the 100 top global thought leaders in 2021. Tune in!

In this episode, Nancy Erickson, the owner of two book-related businesses and an award-winning nonfiction publishing house, reveals the key principles behind writing a book that positions you as an expert in your field. By following her guidance, you'll not only increase your credibility but also attract a loyal following. Learn how to create a polished and impactful book that can be repurposed into multiple revenue-generating products. Tune in!

In this episode, you'll hear from Cheryl Tan, who sheds light on why your on-camera presence matters and how it can impact the quality of your content. She also shares some valuable tips to help you look more professional while creating visual content that resonates with your audience. So, if you want to up your video creation game, make sure to tune in! Let’s jump in

In this episode, your host, Ann Carden, shares more about client attraction, how to find and work with premium clients, and how to create a client acquisition system that is consistent and predictable. Learn how to build a business you love and can count on, is dependable, can make you a lot of money, and make more impact. Let’s jump in

Branding is about actively influencing how people think and feel about you. It means taking control of your value, making sure that what people perceive as your worth reflects who you really are and what you can offer. To do this, brand activation involves creating memorable experiences across each customer touchpoint so that their opinion of who you are lines up with your true identity and capabilities. In this episode, Betsy Jordyn talks about her journey to becoming a successful entrepreneur in the branding space. She dives into the importance of brand activation and defining your value in order to set yourself apart from others.

As an entrepreneur or salesperson, it is important to understand what the client needs and how to offer them a unique experience. By gaining insight into their pain points and actively listening to them, you will be able to tailor your offerings specifically to them in order to create your own distinctive category. It is only through providing this differentiation that consumers will truly value what you have to offer. Patrick Kegan shares how he carved out his own personal differentiation brand and the strategies to help you do the same. He emphasizes that success lies in mastering what makes you unique and focusing on that instead of trying to do 100 things. He also shares actionable advice on how to be more strategic with your brand.

Creating a successful business brand doesn't depend solely on the internet. To ensure that your customer experience is enhanced, the foundation of your business should be constructed in such a way that it is consistent with who you are and what your company does. The internet can then be used as one of the great tools for growing and developing your brand. In this episode, Dr. Robyn Graham, a Brand Strategist and Business Coach, shares her story of entrepreneurship and how she landed in the world of coaching. She provides invaluable advice for anyone looking to start a business or take their current venture to the next level. Tune in!

A lot of specialties in the medical space have started shifting to concierge services, or direct primary care, as it is mainly known. This is probably the next big disruptor in the health and medical field. But what does it really mean? Why is it valuable to people, and why should people seek these services versus going through the traditional health and medical channels? Dr. Vladimir Barayev shares his journey from traditional to Direct Primary Care in this episode. He talks about why and how he chose this new model, the benefits it offers both patients and physicians, and it's potential as a major disruptor in the health and medical field. Tune in!

Strategic networking involves actively seeking out the people you want to connect with, making sure they notice you and engaging in meaningful conversations that can lead to new opportunities. It is a powerful way to form meaningful relationships and build connections that can help you reach your goals. In this episode, Jocelyn Chong, a Networking Specialist and Founder of Magnetic Networking Accelerator, shares her story about succeeding in the world of networking. She talks about her struggles along the way and how she eventually overcame them to take her career to the next level. Jocelyn also provides invaluable advice on strategic networking and how it can help you to grow your business.

Technical skills are necessary but not enough to succeed in business or a career without also developing relationships and expanding your network which is equally important for progress. Having people who will mentor you and open up opportunities for you is essential for your growth. Real estate is a prime example of how relationships and networking can drive successful outcomes. In this episode, Omar Khan shares his story of transitioning from corporate to entrepreneurship in real estate. He talks about why he wishes he hadn't waited for the perfect timing to take that leap, and how his wife embraced the change.

We must challenge ourselves to move forward, even when faced with adversity. As leaders, we should use the struggles of life as an opportunity to grow and develop our skills. Hard times can be especially difficult, but by picking ourselves up and learning from our mistakes, we will become stronger and more resilient for future challenges. It is important to remember that although it may seem impossible at times, we are capable of overcoming any obstacle that comes our way - because we are fireproof. In this episode, David Hollenbach, a Fire Department Battalion Chief, internationally bestselling author, and leadership coach shares his insights on how to fireproof your life, leadership, and business to take your success from embers to excellence.

In this episode, Sharon Chapman shares her expertise in interior design and how it can be applied to both commercial and residential projects. She talks about the opportunities people have to create, update, and renovate their living spaces. She also provides insight into what she does as an interior designer to help people bring their visions to life. Let’s jump in

Finding the right employee for a position is essential for any company's success. An effective recruitment plan can help you save time and money while reducing your risk of investing in an unqualified candidate, and it will boost your company's morale. However, hiring the perfect candidate is not always easy. Plan ahead and streamline your recruitment process to get the most qualified applicant for the job. In this episode, Dr. Mike Neal, the CEO of Build My Team, shares how his own experiences with hiring difficulties inspired him to develop an efficient and automated hiring system. He shows how easy it is to locate the ideal candidate in only five minutes! Don't miss out on this invaluable opportunity to learn about the power of automated hiring systems.

Are you an executive leader, director, or sales leader who is struggling to increase sales and profits? Are you looking for ways to increase performance and maximize profit margins? Success in today's competitive business environment requires agility and adaptability, which call for effective leadership. Consulting and coaching can be a great way to scale the business to that level. In this episode, Rodney Lawson, an Executive Success Partner and Business Consultant shares the story of his journey from leaving his corporate job to building a successful consultancy. Hear about his unique LEAD method and why you need to work with him for your business success. Tune in now for an episode you don't want to miss.

Sales and marketing are a powerful duo that work together to bring success to a business. Combining the strengths of both departments is key for any business looking to reach new heights. In this episode, Celia Faye Meisel, an experienced Strategic Online Sales & Business Consultant, talks about her journey and success as a consultant to some of the biggest companies. She shares her strategies for improving sales performance like streamlining the sales process, increasing team efficiency, decreasing turnaround times, and increasing agility. Celia also talks about how she bridges the gap between sales and marketing departments to help companies maximize their profits.

As an entrepreneur, it is essential to hone your communication skills, particularly when it comes to coaching and consulting. In this episode, Laurie Schloff, a Public Speaker and Leadership Communication expert for coaches, shares her journey of helping corporate professionals use speaking as a tool for success. She talks about two very important skill sets that every entrepreneur should have and the five elements of effective speaking and communication. Get to know how she has helped people achieve results through her expertise in communication coaching. To learn more about these key skills, tune in!

At the start of every year, setting goals and resolutions is a common practice for many people. However, most people fail to reach their objectives because they lack a strategic plan. To improve your chances of success, having the foresight to observe market trends, make predictions based on data from previous years, and being proactive is essential. In this episode, Ann Carden, a strategic business coach consultant, shares her insights on what the coaching and consulting industry will look like in 2023. She provides predictions and trends based on what she has seen, heard, and noticed. It is important to be aware of these changing dynamics so you can prepare yourself for the coming year. Let’s jump in

No one wants to stagnate in business. We all need to grow, expand, and reach new horizons. However, most people find it very challenging and, in most cases, impossible. But what if I tell you that there are specific strategies you can implement and scale your consulting and professional coaching business from $100k to $500k in 2023? In this episode, your host, Ann Carden, a strategic business coach consultant, shares four powerful strategies to help you scale up your business and shows you how to simplify it. She explores the areas where you get stuck in your business and what you can do to take your business to new levels.

Today's coaching and consulting market is saturated with options, and you cannot be everything for everyone and build meaningful authority in the market. As a consultant or coach, you need to spend time working on your niche rather than trying to be an expert in everything. Niche down and create a target market that you serve well, and then position yourself as the world's leading expert in that area. In this episode, your host, Ann Carden, a strategic business coach consultant, discusses the pros and cons of niching down. She explains why it is important and answers popular questions such as, "Should I niche down?" and "Does it really make that big of a difference?" Tune in to get all your answers.

Every business model comes with its own challenges, but some are more easily scalable and less competitive than others. If you can find a business venture that you are truly passionate about and that meets those criteria, your path to success will be quick and effortless. In this episode, Lois Creamer shares how to jump-start your speaking practice, avoid pitfalls, and fast-forward the growth of your business. You will also learn how to take your business to the next level and how to get paid more by promoting other services.

As the digital age progresses and the amount of technology available becomes more diverse, it becomes more challenging to manage employees. Tech teams are constantly trying to improve time management, communication, hiring and retention, and building a dynamic and resilient company culture. In this episode, Jennifer Anderson, a Leadership Career strategist with over 24 years of experience consulting with national and international companies, shares an amazing journey of discovery. She explains how she identified a need in business leadership and leveraged an opportunity to coach them. She shares her approaches to helping ‘crappy leaders’ in the tech space become high achievers and inspire others to tap into their uniqueness and potential.

Your mindset can affect the outward manifestations of a business. The foundation of this mindset comes from what you think and say about yourself. In this episode, John & Connie Kuder shares some coaching tips for empowering multi-generational family business members to remove family friction and recover its hidden costs, lost time, and wasted energy. We also talk about limitations of small businesses and how the mindsets of business owners affect their business’s growth, the changing business environment, and why multigenerational businesses need to adapt to grow.

If you're like most, the end of a year is a busy time. You're looking back at your achievements and goals and making plans for the next year. You set SMART goals and develop plans to achieve them, work hard, and make progress in your life. But is that enough? Is there still room for improvement? If you want to make 2023 the best year ever, you need to start planning and implementing the necessary changes to succeed. This episode will provide a blueprint for success in your professional life by diving into three main steps. Learn how to scale up your consulting, coaching, or professional service business with Ann Carden, your host.

In this episode, Robert, a multiple award-winning fighter aviator, leader, and award-winning author of national bestselling books, shares amazing lessons he learned from the military. Learn how accountability, or lack thereof, is the key that shows whether a team is united or not. If you do not have a high-level performance team, it will be challenging for you to get traction. You are only as strong as your team. This conversation with Robert ‘Cujo’ Teschner will give you advice on how to build your own successful team or grow your existing one.

We live in a society of restless and impatient people who want the next thing yesterday and have no time to reflect on how they got to where they are. We get complacent about what is not serving us and don’t realize that we have the power to change our situation. We want to keep doing what we’re doing, even when it’s not working for us. In this episode, Dr. William Attaway, an executive, and a leadership coach, talks about catalytic leadership strategies to help you become an impactful leader. He also expounds on the importance of being family focused and aiming for success without sacrificing relationships.

In this episode your host, Ann Carden, a strategic business coach consultant, shares strategies to close marketing and sales gaps in your business that are keeping you from building revenue, getting more profitability, and getting all the clients and customers you want.

In this episode, Kyle Gillette, mindset coach and behavioral analyst shares how to become a people-first leader and how you can create a framework that can help you grow and transform your leadership.

In this episode, Jason Cercone, brand building architect, shares how you can build, construct, and elevate your brand. What you should and shouldn’t do if you want to get into the podcasting space.

In this episode, I talk about how to build a simplified and streamlined business with multiple revenue streams that create several ways people can buy from you.

In this episode, I share six steps to add 100k to your business within 60 to 90 days with one virtual or live event and with only a handful of people.

Many coaches and consultants tell people they don’t need a website, but the truth is, in today's work environment, there is no true business without a website. If you want to be seen as a specialist or expert, a website is a must for building a successful business. In this episode, Kristin Pearson, an expert in web design, talks about branding, how to professionally design your website to attract premium clients, and build your visibility in the market to scale your business.

Dyslexic people are usually average or above average in intelligence, but when taught using the wrong strategies, they don’t perform at their best, which can affect other areas, such as confidence, behaviors, and personality. Reading, spelling, and math are skills that some of us are better at than others. Unfortunately, our society often says everyone should be great at all these things, but that is not realistic. In this episode, Jess Arce, CEO of 3D Learning Experts, talks about the 3 Ds and how we can help dyslexic children and adults be successful by getting them in the right environment to learn, boosting their confidence, and mastering those skills.

If you wait until a legal problem arises to take action, it may be too late. Most business owners and entrepreneurs overlook their business's legal and compliance aspects until something major happens. And this ignorance costs them thousands of dollars and affects their business reputations. In this episode, Jay Razzouk talks about the costly mistakes businesses make when they don't have the proper legal documents and how to protect your business legally.