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Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach.Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights.Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results.Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!
EP. 9- 99% of Marketers Are Missing These EASY Newsletter Engagement Tricks l Jay's Scoop
In this episode of Do This Not That, host Jay provides tips and strategies for creating more engaging email newsletters. He first advocates for the importance of having a newsletter, even if you don't have a large following, as it helps build your skills as a writer and content creator. Jay then offers specific tactics to increase open and click rates, including sending your newsletter twice, changing the subject line and send time for the second version, making it more personal by having it come from an individual rather than a brand, and creating compelling subject lines focused on the content itself rather than meta information. Listeners can expect to learn easy ways to optimize their email newsletters for higher engagement.Key Points:Start a newsletter even if your following is small - it will improve with practice and serves as a content engineSend your newsletter twice - first on Tuesday, then Thursday to non-openers with a new subject line like "Oops, you missed it!"Have the newsletter come from a person, not just your brand - open rates are 30% higher!Avoid boring subject lines like newsletter name, number or date - use a compelling stat or question from the contentFollow Jay Schwedelson on LinkedInCheck out Guru Events
14:0208/09/2023
EP. 8- Landing in the Spam Folder? This Could Be Why... w/ Brian Minick from ZeroBounce l Expert Quick Tips
In this episode of the Do This Not That podcast, host Jay Schwedelson speaks with Brian Minick, COO of Zero Bounce, about email validation and ways to improve email marketing performance. They discuss the importance of validating email lists, tips for maintaining good sending reputation, and segmentation strategies. Listeners can expect to learn best practices for ensuring email deliverability.Brian Minick is the COO of Zero Bounce, an email validation and verification service. Brian has extensive experience in technology, marketing, integrations, and leading customer-facing teams.
21:5708/09/2023
EP. 7- LinkedIn HACKS Influencers Don't Want You To Know l Jay's Scoop
In this episode, Jay unveils his approach to elevating LinkedIn engagement, promising real-time and measurable improvements. His approach includes unconventional advice like "Nobody cares about whatever greatness your company is doing. Nobody cares whatever greatness you're doing." Offering actionable steps, Jay prioritizes providing value before promoting, while also leveraging the LinkedIn algorithm. He critiques the common self-promotion strategies and offers a valuable 'give, give, give, then ask' marketing methodology. He also reveals how having a few friends on LinkedIn to help you out can be a game-changing strategy. Tune into this episode if you're wondering:- How can you increase your visibility on LinkedIn?- What are the common mistakes to avoid on this platform?- How can you provide value to your LinkedIn audience?- How does the LinkedIn algorithm really work?- How to steer clear from overused self-promotion strategies?- What strategies can you adopt from influencers for better engagement on LinkedIn?- And why is Jay confused by The Bachelorette?Jay's insights are sure to provide you with an actionable approach to enhance your LinkedIn game, while also delivering a good laugh!Follow Jay Schwedelson on LinkedInCheck out Guru Events
11:1601/09/2023
EP. 6- Best Offers in 2023 That ACTUALLY Convert l Jay's Scoop
Join us on this week's episode as Jay discusses the essential need for marketers to adapt to changing consumer behaviors and preferences. "Sometimes marketers be like, oh, this channel doesn't work. Search doesn't work for us, or social or email doesn't work for us, when in fact it's the offer they're promoting," Jay explains, emphasizing the importance of identifying what truly works in the contemporary marketing landscape.In this episode, Jay dives into:- The least effective marketing offers and why they’ve lost traction?- What type of content is working now compared to before?- Is the power of using 'most read', 'most liked', or 'most popular' just a myth or reality?- What is the importance of properly managing expectations in marketing?Follow Jay Schwedelson on LinkedInCheck out Guru Events
12:0925/08/2023
EP. 5- "I'm Not A Writer" & Other Lies You're Believing w/ Ann Handley from MarketingProfs l Expert Quick Tips
In this enlightening episode of 'Do This, Not That,' host Jay chats with best-selling author and marketing leader Ann Handley in a podcast that's brimming with wisdom on content marketing, writing strategies, and the increasing role of AI in the modern marketing world.Prepare to contemplate crucial questions such as:- How does Artificial Intelligence serve as a tool for faster and more effective content creation?- How can newsletters be launched from scratch and made successful even without a large existing audience?- What travel hacks does Ann recommend, based on her global speaking schedules?- What is the significance of the upcoming B2B Forum for those in B2B marketing?Get an insightful peek into an exciting discussion, where Ann changes the perspective on AI from being a potential writing replacement to "efficiency accelerators." Let's dive in!Follow Jay Schwedelson on LinkedInFollow Ann Handley on LinkedInCheck out Guru Events
18:3725/08/2023
EP. 4- Unsubscribes are GOOD?!?! Email MYTH busted! l Jay's Scoop
Unsubscribes are GREAT for marketers!People only unsubscribe from emails primarily for 2 reasons.Their life has changed and they are no longer in marketThey forgot about your company and are cleaning up their inboxBut most marketers look at unsubscribes ONLY as an indicator that their last email didn't land well. And try to radically adjust their strategy moving forward.Jay advises against overreacting to an increase in unsubscribes and emphasizes that they do not negatively impact deliverability. So if you are want to learn how you can better use and respond to unsubscribes, check out this episode today!Follow Jay Schwedelson on LinkedInCheck out Guru Events
12:0817/08/2023
EP. 3- INCREASE Marketing ROI with Human Behavior Hacks! w/ Nancy Harhut of HBT Marketing l Expert Quick Tips
The unconscious mind drives behaviors, making it crucial for marketers to understand and tap into these subconscious drivers.And in this episode of Do This, Not That!, you'll learn 3 quicks tips from Nancy Harhut on how to do just that.Jay & Nancy talk about the power of social proof and how it can be used to influence consumer behavior.Nancy explains that people are more likely to take action when they see others doing the same, and provides examples of how this can be applied in marketing campaigns.They conclude the episode by discussing the ethical considerations of using behavioral science in marketing and the importance of using these techniques responsibly and transparently.So if you are looking to tap into the true factors that drive decisions, listen to this episode with Nancy Harhut & Jay Schwedelson!Follow Nancy on LinkedInFollow Jay Schwedelson on LinkedInCheck out Guru Events
16:5017/08/2023
EP. 2- 50% Increase Form Submissions with EASY Landing Page Tips l Jay's Scoop
A 10% conversion rate is terrible.But currently, we celebrate it.And there is definitely a better way to convert traffic on your landing pages.In this podcast episode, Jay Schwedelson discusses the importance of optimizing landing pages to improve conversion rates.He provides actionable tips such as:Removing distractions like your main site navigationUsing multi-step formsIncorporating social proofThese tactics have generated improved conversion rates of over 50%! So, if you want your traffic to convert, listen in to this episode!Follow Jay Schwedelson on LinkedInCheck out Guru Events
12:5117/08/2023
EP. 1- LIFT Email Opens by 20%! Subject Line Quick Tips l Jay's Scoop
In this podcast episode of "Do This Not That!" host Jay Schwedelson discusses the importance of the first half of the email subject line in engaging recipients. He provides tips for optimizing the start of the subject line, such as:Including the offer or main message at the very start of your subject linesStarting with a number (avoiding numbers ending in zero or five)Capitalizing the first wordUsing brackets to enclose critical messagesConsidering the use of emojisThese simple tips can increase your email open rates by over 20%.So if you're ready to improve your email marketing programs, tune in for this episode!Follow Jay Schwedelson on LinkedInCheck out Guru Events
09:1617/08/2023