In this episode of The Bathroom Break, hosts Jay Schwedelson and Daniel Murray discuss marketing myths and debunk common misconceptions in the industry.=================================================================Best Moments:(00:00) Intro and banter about toilet papering houses(01:49) The myth that marketing best practices found online are often outdated and not true(02:06) Busting the myth that you can't repeat or repurpose content(03:42) The myth that open rates in email marketing are meaningless(05:04) The myth of relying too much on list size over open rates(06:00) Discussing the practice of "churning" email lists to focus on engaged subscribers=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode, host Jay Schwedelson discussing two simple but impactful marketing tactics related to segmentation — click-based segmentation and telling customers the segment they are in.================================================================Best Moments:(00:33) The importance of click-based segmentation in marketing(04:22) Segmentation and personalization and how it can improve CTRs(08:55) Jay on a team-building exercise he had to do recently (guilt pleasure movies)=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode, host Jay Schwedelson interviews MidJourney expert, Drew Brucker, about using AI for image generation for marketing and business. They discuss the basics of MidJourney, how marketers can leverage it to create custom visual content, and what the future holds for AI image and video generation.==============================================================================Best Moments:(01:55) Drew's experience with MidJourney AI image generation tool(05:55) How to access MidJourney and its cost(08:44) Who can benefit most from using MidJourney(11:13) The future of AI image and video generation (e.g., OpenAI's Sora)(14:45) Chaos segment: How Drew uses AI in his personal life==============================================================================Guest Bio:Drew Brucker is an expert in AI/marketing who leads marketing teams and helps companies implement AI. Named an American Marketing Association 40 Under 40 honoree.==============================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com==============================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode, host Jay Schwedelson shares tactics for increasing engagement with email newsletter subscribers, how he uses AI tools like ChatGPT in his daily life, and talks about an upcoming guys' trip to Nashville.=================================================================Best Moments:(01:10) Addressing a work question from Benny about increasing email engagement from customers/subscribers(01:53) A personal story about a friend visiting a "beer spa" in Orlando(02:38) Recommending the tactic of sending a "question" email every 6 months to get higher engagement(05:48) Addressing a ridiculous question from Jen about using AI in daily life(07:03) Suggesting using AI to generate meal ideas based on fridge contents(08:11) Recommending using AI to analyze and summarize legal documents(09:16) Using AI as a fashion advisor to get opinions on outfits=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode, host Jay Schwedelson talks about changes to the like feature on Twitter, Toys R Us' bizarre new AI-generated commercial, Amazon Prime Day and TikTok's competing shopping event, and AI enhancements in Google Analytics.===============================================================================Best Moments:(01:00) Twitter (now X) changed how likes work, leading to a 10% increase in likes overall(02:13) Toys R Us released a bizarre AI commercial using OpenAI's text-to-video tool, Sora(03:08) TikTok is launching a new shopping event called "TikTok Deals for You Days" on July 9th(03:53) Email open rates tend to increase by 10% during Amazon Prime Day (July 16-17)(04:21) Google Analytics is now using AI to explain outliers and spikes in data(05:16) The reality show "Dallas Cowboy Cheerleaders" is the fastest-growing show on Netflix(05:50) The new Netflix movie "A Family Affair" with Zac Efron and Nicole Kidman is getting attention==============================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com===============================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode of "The Bathroom Break", Daniel Murray from The Marketing Millennials podcast and Jay Schwedelson from the Do This, NOT That podcast discuss strategies for growing your personal brand and owning your online presence. They talk about the importance of having owned digital platforms, like a newsletter, podcast, or website, instead of solely relying on rented platforms like social media.=================================================================Best Moments:(02:31) The critical importance of owning your own platforms to grow your personal brand(05:03) Start by focusing on ONE social media platform and MASTERING it before expanding(08:17) Using a podcast as a networking tool rather than just a marketing channel(09:56) Tips for starting and leveraging a podcast even if you're just starting out(12:37) How building your personal brand is creating your professional narrative and resume=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode of "Do This, Not That", host Jay Schwedelson discusses how the upcoming U.S. presidential and local elections in November will impact marketing. He provides insights into expected increases in advertising costs, decreases in marketing performance, key dates to be aware of, and strategies for how marketers can adjust their efforts.=================================================================Best Moments:(02:12) Political ad spending estimated to reach $16 billion, causing increased costs for regular marketing(03:13) Email open rates expected to drop 2-3% each week as election approaches(03:44) Newsletter click-through rates could drop 25% one month before election(05:48) Need to examine where online ads are running to avoid adjacency to divisive content(06:11) Options: go "nuclear" and discuss politics (not recommended), keep head down, or add election-related humor=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode of "Do This, Not That", host Jay Schwedelson interviews his college friend Marc Ginsberg, the CEO of CallRail. CallRail is an AI-powered call tracking and analytics company that helps over 200,000 small and medium businesses understand who is calling them, what is being said on those calls, and how they can use those insights to drive more sales.=================================================================Best Moments:(4:00) How Marc has been focused on data, analytics, and insights throughout his career even before AI was mainstream(6:58) Practical ways small businesses can leverage AI to benefit their operations, such as through sentiment analysis of calls and emails(7:40) Using AI for time savings by automating meeting and call transcription and analysis(9:29) How AI call analysis helped one of CallRail's driveway installation customers identify and pursue a new revenue stream(15:09) Marc's vision for how AI will progress from automation into more assisted intelligence over the next 5-10 years=================================================================Guest bios:Marc Ginsberg, CEO of CallRail. 25+ years of marketing and growth experience at companies like American Express and Cardlytics.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode, Jay Schwedelson shares actionable email marketing tips and innovative tests you can run to boost conversions and clicks! You'll also learn about Jay's opinions on condiment usage.=================================================================Best Moments:(01:29) Unconventional email marketing tests showing positive results(01:48) Using emojis to bookend subject line and preheader(02:44) Personalizing later in email content, not the beginning(03:35) Checking domain frequency of contacts and limiting sends to domains with <25 contacts(06:16) The Juicy Lucy burger specialty in Minneapolis(06:38) Jay's preference for side ketchup rather than directly on fries to avoid mess(07:35) Jay's disgust for ketchup on eggs and chewy bacon (ew)=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode, host Jay Schwedelson shares an update on key events happening this week that marketers should pay attention to, like new LinkedIn newsletter features that can help increase engagement.=================================================================Best Moments:(00:57) The host emphasizes the importance of monitoring the impact of the upcoming presidential debates and conventions on marketing performance.(02:18) LinkedIn's new in-app notification feature for newsletters is expected to boost readership significantly.(04:26) The host expresses skepticism about Meta's claim of increased daily Facebook usage among young adults.(05:07) The host critiques the release of "A Quiet Place: Day 1," a horror movie prequel he has no interest in watching.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode of "The Bathroom Break", Daniel Murray from The Marketing Millennials podcast and Jay Schwedelson from the Do This, NOT That podcast discuss quick tips for growing your following and engagement on LinkedIn. They share best practices around when to post, reposting content, and how to connect with high-level executives.=================================================================Best Moments:(01:00) Best times to post on LinkedIn are early mornings and evenings when engagement tends to be higher(04:47) Reposting your own content can help get more eyeballs, but don't overdo it(08:39) Connect with lower level employees first to get accepted by executives due to social proof — this is GENIUS(11:15) Flatter someone's ego in your connection request to get accepted=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode of the Do This, Not That podcast, host Jay Schwedelson discusses small changes in wording and phrasing that can have a big impact on email marketing performance. Listeners will learn specific words and phrases that are currently performing very well in both business-to-business and consumer email campaigns.=================================================================Best Moments:(02:09) For business emails, naming content as a "blueprint" instead of a "guide" can increase downloads by 22-40%(04:25) Adding the word "insider" to subject lines increases business email open rates by over 20%(05:04) The phrase "step-by-step" is an up-and-coming high performer(05:58) For consumer emails, starting subject lines with "just" (e.g. "Just Launched") increases opens by 30% due to the "fear of not first" phenomenon(06:47) Leading with "only" also boosts consumer campaign metrics around 20%=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode,, host Jay Schwedelson interviews Dan Sonners, president of the Direct Marketing Association of Washington (DMAW) and vice president at Conrad Direct. They discuss fundraising and marketing tactics used by non-profits as well as the importance of storytelling, how nonprofits use direct mail and digital channels, fundraising during election years, and the fulfilling nature of working with non-profits.=================================================================Best Moments:(04:59) Direct mail generates 90% of nonprofit direct response fundraising revenue. The average nonprofit donor is in their early 70s(05:46) Nonprofits are playing across digital channels more to engage younger audiences, but still rely heavily on direct mail to drive donations(10:23) Connected TV/streaming video ads are an emerging channel that more nonprofits are starting to leverage given the attentiveness of viewers and targeted capabilities(13:38) During election years, nonprofits may struggle to cut through and capture attention, but political donations don't inherently reduce charitable giving(20:16) Helping market and fundraise for a nonprofit can be an incredibly fulfilling career path=================================================================Guest Bios:Dan Sonners is the President of DMAW and Vice President at Conrad Direct. DMAW is the largest regional association for direct marketing in the country, supporting nonprofits and companies in the nonprofit sector. Conrad Direct is an independent list brokerage firm serving nonprofits and commercial organizations.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode, Jay Schwedelson answers one work-related question and one lighter question submitted by listeners:Handling communication and marketing efforts during summer months when prospects and potential customers go on vacation.Jay's restaurant style, dinner habits, and taking pictures of his food.=================================================================Best Moments:(01:39) Tips for B2B marketers to maximize summer months when many prospects are on vacation(06:07) Jay's preferred restaurant style and his early bird dinner habits(07:14) Jay's judgement of someone wanting to take a picture of his dinner to post on social media=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this week's "What's Up" episode, host Jay Schwedelson provides updates on recent developments for LinkedIn, X, and email providers. He also discusses the release of new TV shows that you should watch!=================================================================Best Moments:(01:07) LinkedIn introduced new "Catch Up" and "Grow" tabs in the My Network section to increase user interaction(02:55) X has removed the ability to see who specifically liked posts, though post owners can still view the data(03:35) Major changes coming to email providers like Apple Mail, Gmail and Outlook that will drastically impact email marketing in the next 6 months(04:42) YouTube launched a "Thumbnail Test" feature to A/B test different thumbnails and see which perform better(05:35) Brief reviews of new shows "Love Island USA" (bad) and "House of the Dragon"=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode of "The Bathroom Break", Daniel Murray from Marketing Millennials and Jay Schwedelson from "Do This, Not That" discuss tips for growing your audience on LinkedIn. They share advice on creating engaging image posts, starting a LinkedIn newsletter, repeating your top-performing content, and more.=================================================================Best Moments:(01:57) Doing what the LinkedIn algorithm likes — image posts and headlines that elicit emotion(02:20) Take over the feed with full image posts(04:43) Growing a RELEVANT audience takes months of TESTING and POSTING(05:32) Start a LinkedIn newsletter to beat the algorithm(07:57) Repeating your top-performing posts=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode of "Do This, Not That", host Jay Schwedelson shares 3 actionable LinkedIn growth strategies that listeners can implement TODAY! He also shares his opinions on reality TV "all-star" shows.=================================================================Best Moments:(01:57) Best time to post on LinkedIn is 8:31 AM local time to stand out from scheduled posts(04:31) LinkedIn pushing vertical videos similar to TikTok, which is seeing huge engagement lifts (50% more likes, 200% more shares). You need to prioritize vertical video content to avoid missing this HUGE boost!(08:09) Micro-target companies you want to do business with using LinkedIn ads. Makes you look like a "monster" company spending a lot when only targeting a few companies=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode, host Jay Schwedelson interviews Oz Rashid, CEO of MSH, a leading global talent solutions company. They discuss best practices, common mistakes, and key considerations around hiring, both from the perspective of employers/companies and job seekers.=================================================================Best Moments:(03:01) Organizations should view recruitment and talent acquisition as a marketing function (not a cost center) to attract top talent(07:00) Never misrepresent your experience or qualifications when applying for a job, as it will get caught eventually(10:31) If you're in a job you dislike, it's better to leave even before a year rather than stay in a soulless existence, but be prepared to address job-hopping during interviews(15:24) Remote work opportunities depend on your talent level, the company, and the role, so prioritize what's most important to you in a job(21:06) For reality shows like Summer House, bringing in new casts can revive the excitement, as long-running casts dealing with adult issues can become stale=================================================================Guest Bio:Oz Rashid is the CEO of MSH, a talent solutions company he founded 13 years ago that now has hundreds of employees globally. MSH offers hiring, advisory, consulting, and software services focused on talent acquisition.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this week's "Ask Us Anything", host Jay Schwedelson gives his best takes about improving webinar show rates and which game shows he would or would not go on.=================================================================Best Moments:(01:08) Research shows webinar show rates are down 25% as more content becomes available on-demand(02:48) Using "attend to receive" messaging increases live show rates by 35% when exclusive content is promoted(03:24) People who attend live webinars convert to pipeline opportunities 400% more than those who watch on-demand(06:15) Jay is TERRIBLE at Wheel of Fortune and would only go on game shows that don't require brainpower=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

iOS 18 Apple Mail App UPDATE COMING SOON! Later this year, Mail will introduce new ways for users to manage their inbox and stay up to date. On-device categorization organizes and sorts incoming email into Primary for personal and time-sensitive emails, Transactions for confirmations and receipts, Updates for news and social notifications, and Promotions for marketing emails and coupons. Mail also features a new digest view that pulls together all of the relevant emails from a business, allowing users to quickly scan for what’s important in the moment.Connect with JAY on Linkedin - https://www.linkedin.com/in/schwedelson/PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

What’s Up THIS WEEK?!?Host Jay Schwedelson gives you a quick rundown of the latest happenings in marketing and pop culture, including the growth of retail media networks, TikTok's efforts to appease US lawmakers, Google's quiet beta launch of programmatic ads in email newsletters, and Jay's thoughts on some films and shows currently streaming.=================================================================Best Moments:(00:58) Retail media continues to explode, with Forrester predicting the market will reach $85 billion by 2026(02:27) TikTok seems to be working on a clone of its recommendation algorithm specifically for its 170 million US users, likely to try appeasing US lawmakers(02:52) Google Ad Manager has quietly launched a beta for programmatic email newsletter ads, taking advantage of emails not relying on third-party cookies(03:56) Now streaming: Godzilla vs. Kong (which Jay wanted to see in theaters) and Dune Part Two (which Jay will watch after a YouTube summary of Dune Part One)=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode of "The Bathroom Break," Daniel Murray from The Marketing Millennials and Jay Schwendelson share quick marketing tips on growing email lists. Daniel highlights LinkedIn optimization and CTAs on personal profiles, while Jay recommends pop-up contact captures on websites. They discuss the effectiveness of offering free tools, like SubjectLine.com, to attract sign-ups and stress the importance of valuable content and collaboration. =================================================================Best Moments:LinkedIn Strategies (00:02:22) Pop-Up Contact Captures (00:04:55) Like for Like Marketing (00:07:10) Free Tool for Database Growth (00:08:42) Owning Your Audience (00:11:38) =================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode of "Do This, Not That", host Jay Schwedelson discusses the marketing pitfalls of confirmation bias and disconfirmation bias. He explains how falling into these biases can lead marketers to make poor decisions by continuing ineffective tactics or avoiding potentially successful ones. Listeners will learn the importance of continuously innovating and testing new ideas rather than relying on past results.=================================================================Best Moments:(00:55) Confirmation bias causes marketers to double down on what has worked before, leading to lack of innovation and becoming "wallpaper"(04:48) Dis-confirmation bias leads marketers to avoid tactics that failed once, even if the market has changed(05:51) Successful companies innovate continuously rather than waiting for failure before improving(06:38) Jay pauses his top 5 tactics for 30 days every quarter to force innovation at his organization(08:22) Jay talks about how he hates going to his neighbors' BBQs and their ego about their grill equipment and skills(10:20) Never have a convo with someone while they eat corn on the cob=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode of "Do This, Not That", host Jay Schwedelson interviews Kevin Vaudry, Senior Director, Sales & Marketing at Campaigner. They discuss the current state of in-person events and conferences, top challenges for email marketers, and tips for improving email deliverability. Jay also shares stories from his days performing in a rock band.=================================================================Best Moments:(05:06) In-person conferences and events have rebounded to pre-pandemic levels in terms of enthusiasm and attendance(07:02) Over 75% of events Campaigner exhibits at provide value and ROI to justify the investment(08:26) Top questions from email marketers are around deliverability and inbox placement with recent Gmail and Yahoo policy changes(10:11) 3 tips to improve email deliverability: cleaning contact lists, relevant subject lines/content, monitoring engagement metrics(12:25) Hard bounce rate is an important but often overlooked factor in reputation with ESPs and inbox providers=================================================================Guest Bios:Kevin Vaudry - Senior Director, Sales & Marketing at Campaigner=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this week's "Ask Us Anything", host Jay Schwedelson tackles a question about how to engage email recipients that haven't opened your emails in over a year. You'll hear about "verification emails" and how YOU can improve your email list hygiene and re-engage your contacts. He also answers a ridiculous question from a listener about leftover food and talks about his inability to detect when food has gone bad.=================================================================Best Moments:(01:09) Strategies to re-engage contacts who haven't opened emails in years(03:47) Verification style emails to win back unengaged email contacts(08:00) Leftovers — are you in or out?=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this week's "What's Up THIS WEEK" episode, host Jay Schwedelson gives a brief rundown of some of the latest happenings across social media, entertainment, and pop culture.He discusses new video features being rolled out on LinkedIn, upcoming email authentication requirements from Microsoft, insights from Meta's latest content report on what people are viewing most on Facebook, TikTok testing DM streaks similar to Snapchat, and more.=================================================================Best Moments:(00:53) LinkedIn adding TikTok-like vertical video feed (02:00) Microsoft joining Gmail and Yahoo in requiring email authentication and low spam rates(02:43) Key stats from Meta's latest Widely Viewed Content Report (yes, that's the real name)(05:02) TikTok beta testing DM streaks like Snapchat=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode of "The Bathroom Break," Daniel Murray from The Marketing Millennials and Jay Schwendelson discuss tips for crafting effective email pre-headers. They explain what pre-headers are, WHY they're important, and share ideas for making pre-headers that capture ATTENTION and drive OPENS.=================================================================Best Moments:(01:12) What is the pre-header and why is it important?(01:40) Never talk about email format issues in the pre-header(02:20) Use the pre-header as if you're continuing from the subject line(06:40) Hinting at free value peaks your audience's interest=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode of "Do This, Not That", host Jay Schwedelson discusses the difference between being a content creator versus a content curator for your business. He explains why it's important to do both in order to grow your audience and get more opportunities.=================================================================Best Moments:(02:41) The difference between content CREATION and content CURATION(04:08) Why you NEED a bigger "tent" and need to grow your audience, even if they don't directly buy from you(06:47) How to curate content properly — find highly engaged posts on other platforms that are relevant to your industry (08:22) Mix original, created content with curated content for the BEST results(08:44) Jay's story of how curation helped grow his business during COVID=================================================================PARTNER WITH JAY and GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold’s 2024 Retail Trends Guide.

In this episode of "Do This, Not That", host Jay Schwedelson interviews Georgia Gkolfinopoulou, Marketing Strategist at Marigold, about recent consumer behavior trends and ways brands can build loyalty. They discuss personalization, customer-centricity, and simple tactics brands can use to make customers feel valued.=================================================================Best Moments:(04:48) The importance of personalization in marketing TODAY and how it has changed(08:51) Brands need to shift to a more customer-centric mindset focused on providing VALUE rather than just selling(14:06) Simple recognition and appreciation tactics can help build loyalty without needing complex rewards programs (birthday messages or anniversary celebrations)=================================================================Guest Bios:Georgia Gkolfinopoulou: Marketing strategist at Marigold, a relationship marketing platform. She leads market research efforts and advises clients on strategies. She also performs industry analysis and trends for internal and external use.  Originally from Greece, now based in London.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold’s 2024 Retail Trends Guide.

In this week's "Ask Us Anything" episode, host Jay Schwedelson gives you NEW tips about how to get more engagement on LinkedIn posts and answers a fun question about what movies and TV shows he watched over the weekend.=================================================================Best Moments:(01:02) Tips for increasing engagement on LinkedIn(02:26) Increase engagement on LinkedIn posts(04:59) Jenny from Toronto's ridiculous question(06:07) Weekend Recap: Movies, TV shows, and Real Housewives of New Jersey=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

In this episode of "The Bathroom Break", Jay Schwedelson and Daniel Murray from The Marketing Millennials continue their series on email marketing tips to get your emails opened.=================================================================Best Moments:(00:57) Using targeting and personalization in subject lines to speak directly to your audience(03:02) Avoiding fake-sounding personalization like "Hi [First Name]"(04:16) Using brackets at the start of subject lines to make it stand out(05:40) Using ellipses at the end of subject lines to create intrigue...(07:27) Leveraging pain points and interests in subject lines to connect with your audience=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

In this episode of "Do This, Not That", host Jay Schwedelson discusses the best days and types of emails to send out for both business and consumer audiences. He shares insights from data collected across the 6 billion emails his agency sends out each year.=================================================================Best Moments:(00:49) The best days to send out email campaigns(02:30) Email newsletters and mid-funnel emails perform best on Monday and Tuesday(03:32) Sales emails perform best on Wednesday. For B2C, email exclusive offers perform really well(04:35) Webinar attendance is best on Fridays(05:27) Thursdays and Fridays are the best day for email sales performance(06:20) B2B On-demand content (webinar recordings, podcasts, etc.) perform well on Saturdays(06:57) Re-send newsletter to un-opened recipients from Monday on Sundays(08:08) Marigold is a fantastic email platform(09:22) Taylor Swift in talks to join Marvel Universe as Dazzler — musicians in movies(10:24) Celebrities in movies: Hits and misses=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

In this episode of "Do This, Not That", host Jay Schwedelson interviews Jen Spencer, CEO of SmartBug Media, about the concept of the marketing "flywheel" and how to build company culture with a fully remote team. Listeners can expect to learn what a flywheel model is, why it's important for business growth, and practical tips for implementing it. The discussion also covers best practices for maintaining strong remote work culture.=================================================================Best Moments:(05:02) What is a marketing flywheel and how can it help you?(07:55) Practical example of a flywheel (15:42) Maintaining culture with a 300+ person remote team(20:08) How often do people on stage screw up?=================================================================Guest Bio:Jen Spencer is CEO of SmartBug Media, a digital marketing agency and HubSpot Elite Partner that helps businesses optimize their customer lifecycle. She has 15+ years of experience spanning education, nonprofit marketing, and SaaS companies. Under Jen's leadership, SmartBug Media has received numerous awards and recognitions.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

In this episode of "Do This, Not That", host Jay Schwedelson answers YOUR questions about email marketing techniques and being roasted like Tom Brady. Listeners can expect tips on utilizing "myth busting" in email campaigns to improve conversion rates. There is also a discussion about whether Jay would agree to be "roasted" like Tom Brady recently was on Netflix.=================================================================Best Moments:(01:48) Myth busting in email marketing can improve conversion rates by 30% on average(03:08) Dollar Shave Club dispels the myth that subscription services lock you in with difficult cancellations(03:21)  Bombas highlights how athletic socks are not commodities because Bombas has legitimate differentiation(03:38) Quip toothbrushes busts the myth that electric toothbrushes are expensive(04:35) Grammarly overcomes the myth that they're only used by students(06:44) Jay shares whether he would ever agree to being roasted since Tom Brady was recently roasted on Netflix=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

In this week's "What's Up" episode, host Jay Schwedelson discusses the latest streaming bundle from Comcast called Stream Saver, how ChatGPT can predict email marketing campaign performance with 88% accuracy, worries over celebrity couple Bennifer, and more.=================================================================Best Moments:(00:54) Comcast's new "Stream Saver" bundle with discounted pricing for Peacock, Netflix and Apple TV(02:08) Testing ChatGPT's image recognition by having it predict outcomes of 200 past email marketing A/B tests with 88% accuracy(04:11) Concerns over trouble in Jennifer Lopez and Ben Affleck's marriage(04:46) Upcoming "Legally Blonde" prequel movie called "Elle" about Elle Woods in high school=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

In this week's "Bathroom Break" episode, email marketing experts Jay Schwedelson and Daniel Murray provide tips on crafting effective email subject lines. They share strategies for grabbing readers' attention, using emojis, and leveraging emotional triggers. Listeners can expect to learn easy ways to improve email open and click through rates.Best Moments:(01:40) Start subject lines with numbers or emojis to stand out(02:30) Treat the subject line as the headline or first sentence to set up email content(04:57) Negative/mistake-based subject lines perform better than positive ones(06:14) Emojis boost open rates and help emails stand out

In this episode of "Do This, Not That", host Jay Schwedelson talks about the power of waitlist and preregistration marketing. He shares stats showing how waitlists can increase lifetime value, conversion rates, and open rates. Jay then outlines some key steps for creating an effective waitlist campaign, including offering incentives and keeping people engaged through email updates.=================================================================Best Moments:(04:36) Waitlists build anticipation and allow you to gauge interest before launching a product or service(05:53) Waitlists provide valuable customer data so you can tailor your marketing(01:52) Case studies of successful waitlist marketing campaigns by Tesla, Robinhood, Airtable, Notion, Allbirds, and others(07:26) Tips for creating incentives, signup pages, and email updates to engage your waitlist=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

In this episode of "Do This, Not That", host Jay Schwedelson interviews Pierce Ujjainwalla, CEO and cofounder of Knak, about email design tips. Listeners can expect to learn best practices for images, custom fonts, and consistency between emails and landing pages.=================================================================Best Moments:(02:44) Making images look great on high resolution displays(08:19) Using custom fonts to improve email design and engagement(06:53) Maintaining visual consistency between email design and landing pages=================================================================Guest Bios:Pierce Ujjainwalla is the CEO and cofounder of Knak, an email and landing page design platform.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

In this week's "Ask Us Anything" episode, host Jay Schwedelson answers listeners' questions about overcoming creative blocks and trying viral food trends on TikTok.=================================================================Best Moments:(02:09) Tools to generate content ideas when you feel stuck, including Perplexity AI and SEMrush's topic research tool(04:43) Avoid believing that your audience already knows everything — remind them of the basics(07:19) Jay shares whether he has tried the recent Dr. Pepper and pickles trend, and gives thoughts on the hottest TikTok food fads=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

In this week's "What's Up" episode, host Jay Schwedelson shares the latest announcements in marketing and business. He covers OpenAI's new GPT-4 release, Meta's updated verification tiers, a test on using emojis in email pre-headers, JLo rebranding her tour, and TV show renewals and cancellations.=================================================================Best Moments:(01:05) OpenAI announces GPT-4o, the next generation of ChatGPT(03:20) Meta rolls out 3 paid verification tiers from $50-120 per month that come with benefits like higher search rankings, links in Reels, and getting suggested as an account to follow(03:54) Subjectline.com tested using an emoji as the first character in email pre-headers and saw a 15% increase in open rates over 90 days(04:42) JLo rebrands her "This Is Me Now" tour as "This Is Me Live" focusing on her greatest hits after lackluster ticket sales(05:40) Notable TV show renewals and cancellations (Grey's Anatomy, The Masked Singer, The Good Doctor, and Star Trek Discovery)=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

In this episode of "The Bathroom Break" marketing podcast series, hosts Jay Schwedelson of the "Do This Not That" podcast and Daniel Murray of the Marketing Millennials podcast discuss tips for getting your emails opened. They specifically focus on optimizing your "from" name to boost open rates.=================================================================Best Moments:(01:37) The importance of having a consistent persona/personal name as your "from" instead of just your brand name(04:17) Separating your "from" name based on type of email (newsletter vs promo) to set proper expectations(05:28) Adding your offer to your "from" name can increase open rates by over 20%(07:25) Using different "from" names allows you to send more emails without overwhelming subscribers=================================================================PARTNER WITH JAY AND GURU Media Hub:www.GuruMediaHub.comPartner with Jay OR have Jay on your podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

In this episode of "Do This, Not That", host Jay Schwedelson discusses the importance of continuously growing your email list to offset natural subscriber decay over time. You'll hear new tips on minimizing the fields you collect to increase form conversion rates, using first-party data and popups to capture more subscriber data, and leveraging your best content to attract new subscribers.=================================================================Best Moments:(00:49) Email databases lose 20-25% of subscribers annually through things like bounced emails and unsubscribes(03:21) Minimize form fields to increase conversion - 3 fields have 45% higher submission rates than 6 fields(03:56) Use first-party data like page visits and content downloads to tag customer interests vs asking too many questions upfront (05:20) Website popups, especially timed ones, have high conversion rates — can offer incentives to capture emails(06:46) Repurpose your best content by highlighting key stats and requiring an email to access the full version=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================Don't Forget:Register for Guru Conference 2024!And a MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this episode of "Do This, Not That," host Jay Schwedelson interviews Marco Steinsieck, who runs the retail media network for Sephora. They discuss the rise of retail media and how retailers are becoming media companies that brands can advertise with to reach highly targeted audiences.=================================================================Guest Bio:Marco Steinsieck is the Head of Retail Media at Sephora. He founded and runs Sephora Media Network, which allows brands to advertise on Sephora's website and reach Sephora customers. Connect with Marco on LinkedInConnect with Jay on LinkedIn=================================================================Best Moments:(04:31) What is retail media? It is when retailers sell advertising to brands, similar to how Amazon does with sponsored ads(06:15) Retail media allows brands to reach highly targeted audiences of customers through retailers' websites and data(05:09) Retail media is disrupting online advertising as retailers stand up sophisticated media capabilities(09:17) Smaller brands can also advertise through retail media networks (11:50) When shoppers visit retailer sites, they are primed to buy — so retail media is a perfect channel for brands =================================================================PARTNER WITH JAY AND GURU Media Hub HERE: www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold’s 2024 Global Consumer Trends Index.

In this week's episode of "Do This, Not That", host Jay Schwedelson tackles a marketing question about sending "goodbye" emails to re-engage inactive email list subscribers. You'll his strong opinions on avoiding controversial topics and focusing on gossip when dining out with friends.Best Moments:(01:36) Sending "goodbye" emails to email list subscribers who haven't engaged in 12+ months can lift open rates to over 25% and save rates around 9% on average(04:03) These emails work well because they prompt inactive subscribers to re-engage and also clean up email lists by removing non-responsive contacts that hurt deliverability(05:10) Doing a two-step "is this goodbye?" campaign works even better, yielding overall save rates around 15%(07:42) Absolutely no discussion of politics or personal achievements(08:10) Gossip, TV, movies, and new restaurants should be the only conversation topics allowedDon't Forget:Register for Guru Conference 2024!And a MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this week's "What's Up This Week" episode, host Jay Schwedelson gives you the latest insights from LinkedIn's Global Marketing Jobs Report, new features coming to platforms like X (formerly Twitter) and LinkedIn, and his opinions on various TV shows.Best Moments:(01:00) LinkedIn's Global Marketing Jobs Report found that the most in-demand marketing skills are social media marketing, SEO, Adobe Photoshop, email marketing, and market research(01:44) Communication skills are the #1 sought after skill across all functions (how ironic)(02:07) An understanding of AI generative tools is one of the fastest growing skills hiring managers are seeking(02:32) X (formerly Twitter) is launching a YouTube-like TV app for smart TVs(03:19) Grillo Pickles went viral on TikTok when they announced they were changing their impossible-to-open pickle jars(04:14) LinkedIn launched LinkedIn Games, with new daily games similar to Wordle.(05:01) The Netflix show "Baby Reindeer" has over 87 million hours viewed. Jay thinks it's disturbing and not worth the hype.(06:06) Jay recommends the Amazon show "Fallout" instead.Don't Forget:Register for Guru Conference 2024!And a MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

The PODCAST COLLAB – BATHROOM BREAK!  The Marketing Millennials + Do This, Not That – TOGETHER!This new limited time series will cover specific marketing topics with rapid tips you can test immediately!Make sure to connect with  Daniel Murray on LinkedIn and give his popular podcast, The Marketing Millennials, a listen (and connect with me, Jay Schwedelson, on LinkedIn while you're at it).And I hope you check out our other regular Do This, Not That episodes as well!=================================================================In this special episode featuring Jay Schwedelson and Daniel Murray from the Marketing Millennials podcast, they take 10 minutes to share their best tips for increasing webinar attendance and engagement. They also divulge proven tactics for driving higher registration and participation rates that they seen work.=================================================================Best Moments:(00:52) Use "Add to Calendar" buttons and reminders to get people to ACTUALLY attend (01:46) Send multiple day-of reminder emails, including a final one 30 minutes before the event starts(02:18) Offer exclusive Q&A time with speakers to increase active participation(03:21) Create FOMO and legitimate scarcity for the event by making it unavailable on-demand afterwards(04:06) Write copy that emphasizes scarcity(06:13) Test different days/times to find what works best for YOUR particular audience(07:49) Give your webinar series a unique name to build consistency and brand=================================================================Don't Forget:Register for Guru Conference 2024!And a MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this episode of "Do This, Not That," host Jay Schwedelson discusses the power of celebrating holidays and unofficial holidays in marketing campaigns. He also shares stats showing increased engagement from anniversary emails, birthday emails, and content tied to those unofficial holidays. You'll also get tips for finding unofficial holidays to build campaigns around using the free tool, Gemini, from Google.Best Moments:(02:54) Anniversary emails for newsletter subscriptions and customer purchases lift open and click rates by over 30%(04:27) Birthday emails boost open rates by over 30% for consumer marketing and 20% for business marketing(06:01) Mentioning an unofficial holiday in an email subject line increases open rates by over 35%(06:37) Tying an unofficial holiday to a content offer increases download rates by over 40%Don't Forget:Register for Guru Conference 2024!And a MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/

In this episode of "Do This, Not That" podcast, host Jay Schwedelson talks with Matthew Tilley, VP of Growth Marketing at Vericast. They discuss effective marketing tactics for reaching consumers, building brand loyalty, the importance of treating people like actual humans, and more!Best Moments:(05:54) The importance of using data to understand consumers while also respecting their privacy and humanity(07:48) Balancing consumer desire for privacy with desire for personalized messaging(11:10) Going beyond discounts to provide real value to consumers(14:13) Letting marketing guests share failures as well as successes resonates with podcast listeners(16:44) Matthew's goal to complete a 50 mile run by age 50, with his longest run so far being 20 milesGuest Bio:Matthew Tilley is the Vice President of Growth Marketing at Vericast, a leader in using data to influence consumers and drive commerce. Vericast works with over 15,000 clients and reaches 130 million households. Matthew also hosts the podcast "Business to Human" which recently reached #1 marketing podcast in the US on Apple Podcasts out of over 50,000 shows.Don't Forget:Register for Guru Conference 2024!And a MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Get this podcast EXCLUSIVE offer today!https://jayschwedelson.com/marigold/