In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss the power of quiz funnels in marketing. They explore various aspects of using quizzes effectively, from engaging customers to gathering valuable data for personalization. The conversation covers strategies for utilizing quizzes in marketing campaigns, the importance of audience research, and tips for making quizzes engaging across different industries.=================================================================Best Moments:(00:38) Introduction to the topic of quiz funnels(02:18) Discussion on the effectiveness of quizzes for driving engagement(03:22) Comparison of surveys and quizzes in marketing(04:16) Strategies for utilizing quizzes in marketing campaigns(06:38) Recommended platforms for creating quizzes(07:18) Importance of audience research before creating quizzes(08:09) Tips for making quizzes engaging across different industries(09:11) Various applications of quizzes in marketing strategies(10:34) Hosts discuss their favorite holiday movies=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson shares actionable marketing tips for the holiday season, focusing on both B2B and B2C strategies. He discusses the effectiveness of email marketing during this period, the importance of lo-fi content, and various tactics to engage customers and grow your brand.=================================================================Best Moments:(01:16) B2B email marketing effectiveness in late November and December(02:38) The importance of lo-fi content during the holiday season(05:37) Gathering auto-replies for retargeting purposes(06:39) The effectiveness of "thank you plus bonus" offers(08:04) Promotion of Marigold email platform(08:52) TV show and movie recommendations for the holiday season(11:35) Announcement of upcoming free email certification program=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson interviews Michael Stelzner, founder of Social Media Examiner and Social Media Marketing World. They discuss effective event marketing strategies, speaker selection, and promotional tactics for conferences and webinars. Michael shares his insights on driving event registration, utilizing customer testimonials, and the importance of networking in the events industry.=================================================================Best Moments:(01:37) Strategies for driving event registration and increasing attendance(05:01) Techniques for gathering and utilizing customer testimonials(06:41) Promoting events through various channels, including email marketing(09:24) Criteria for selecting speakers for events(11:57) Email marketing strategies for event promotion(16:51) Michael's approach to attending other events as a talent scout(18:18) The importance of networking and relationship-building in the events industry=================================================================Guest Bio:Michael Stelzner is the founder of Social Media Examiner, a leading resource for social media marketing information, and the creator of Social Media Marketing World, one of the largest conferences in the digital marketing industry. He hosts multiple podcasts, including the Social Media Marketing Podcast and AI Explorer. With over 15 years of experience in the social media marketing field, Michael is known for his expertise in content creation, event organization, and industry networking. He is also the author of Launch and Writing White Papers.=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson answers listener questions in the "Ask Us Anything" segment. He addresses a work-related question from Micah in Boston about choosing or optimizing marketing technology platforms, offering practical tips on leveraging ChatGPT for vendor comparisons and maximizing existing platform use. In the ridiculous question segment, Jay shares his candid opinions on traditional Thanksgiving dishes and humorous anecdotes about holiday gatherings.=================================================================Best Moments:(01:08) Question from Micah about optimizing marketing technology platforms(02:02) Using ChatGPT to compare vendors and generate RFPs(04:18) Strategies for maximizing the value of current Martech platforms(05:50) Sponsor message for Marigold email platform(06:38) Ridiculous question from Lucy about Thanksgiving dishes(07:03) Jay's opinions on various Thanksgiving foods(09:18) Humorous anecdotes about guests bringing food to Thanksgiving=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson provides a quick rundown of the latest happenings in marketing, business, and life. He covers the rapid growth of the new social media platform Bluesky, Wendy's successful marketing collaboration with SpongeBob SquarePants, a unique email subject line analysis technique using ChatGPT, and insights into the social media growth of reality TV stars from Love is Blind.=================================================================Best Moments:(00:58) Introduction to Bluesky, the new Twitter-like social platform(03:46) Wendy's collaboration with SpongeBob and its impact on sales(05:00) Email subject line analysis technique using ChatGPT(06:29) Social media growth of Love is Blind contestants(07:39) Potential earnings for reality TV stars from social media influencing=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss Instagram strategies for B2B marketing. They share tips on how to effectively use the platform to grow your brand and engage with your audience, covering topics such as algorithm preferences, Reels, hashtags, and the importance of video content.=================================================================Best Moments:(01:44) Jay's inquiry about Instagram for B2B marketing(02:16) Daniel's overview of Instagram algorithm preferences(03:00) Tips for creating and posting Instagram Reels(03:48) The importance of using hashtags and music in posts(04:38) Strategies for static posts on Instagram(05:22) The emphasis on video content across platforms(05:54) How to share podcast clips on Instagram(06:29) The significance of shareable content and engagement metrics(07:23) Techniques for maximizing story views and engagement(08:22) Comparing Instagram to LinkedIn for B2B networking(09:25) Closing remarks and podcast recommendations=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson emphasizes the importance of taking action and getting started on your goals, rather than waiting for the perfect moment. He shares insights on how successful companies often begin with simple ideas and evolve over time, highlighting that having a detailed plan isn't always necessary to achieve success.=================================================================Best Moments:(00:50) The value of getting started on your goals(01:58) There is never a perfect time to begin(02:33) Facebook's humble beginnings as FaceMash(03:12) Airbnb's initial concept for industry conferences(03:41) Mattel's origins as a picture frame company(04:29) Personal anecdote about career advancement in Jay's company(05:17) Richard Branson's advice on seizing opportunities(05:56) Barbara Corcoran's perspective on unplanned success(06:52) Sponsor message for Marigold email marketing platform(07:58) Jay's humorous story about avoiding neighbors(11:02) Promotion for free email certification program at certifiedguru.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson interviews Maha Abouelenein, author of the bestselling book "7 Rules of Self Reliance". They discuss the importance of self-reliance in personal and professional development, how to overcome self-doubt, and the value of building a strong reputation.=================================================================Best Moments:(01:27) Introduction of Maha Abouelenein and her bestselling book(04:57) How to start practicing self-reliance in your career(06:35) The importance of taking initiative and offering value(09:32) Overcoming imposter syndrome and self-doubt(12:47) The concept of "launch and iterate" in personal growth(15:55) The importance of building and managing your reputation(18:59) Information on how to get Maha's book and connect with her=================================================================Guest Bio:Maha Abouelenein is a professional storyteller with a 30-year career in business and 20 years as an entrepreneur. She has worked for major companies like Google and Netflix, opening offices around the world. Maha is the author of the USA Today and Amazon bestseller "7 Rules of Self Reliance". Born and raised in Minnesota to Egyptian parents, she has lived half her life in the US and the other half in Egypt and Dubai. Maha specializes in communications, personal branding, and corporate storytelling for high-net-worth individuals and government officials.=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson discusses upcoming trends in content marketing and answers questions from listeners in an "Ask Us Anything" segment.=================================================================Best Moments:(01:04) Question from Ella about content marketing changes for 2025(02:29) Concept of making content expire to create FOMO(03:56) Statistics on expiring content performance(05:21) Podcast sponsorship by Marigold email platform(06:35) Question from Sofia about Jay's hobbies(09:56) Promotion of upcoming email certification course=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson provides a quick update on current marketing trends, election-related consumer behavior, and interesting industry news. He also shares insights on content performance and upcoming events.=================================================================Best Moments:(01:01) Post-election marketing metrics stabilization(01:47) Humorous election night consumer behavior data(02:27) TikTok's Q5 playbook and post-holiday marketing insights(03:48) Content performance trends in B2B and consumer marketing(05:00) Golden Bachelorette finale prediction(05:36) Mattel's marketing mishap with Wicked dolls(07:00) Announcement of free email certification program=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss various AI tricks and hacks using ChatGPT for both professional and personal use. They share their experiences and provide practical tips on leveraging AI tools for marketing, content creation, and everyday life.=================================================================Best Moments:(00:47) Daniel's personal use of ChatGPT as a tennis coach(01:25) Using AI to simplify medical information(02:01) Jay's tips on using ChatGPT's image upload functionality for email analysis(03:10) Daniel's technique for meme generation using AI(04:58) Jay's method for analyzing survey responses with ChatGPT(05:38) Daniel's approach to maintaining brand voice consistency using AI(06:52) Jay's travel planning hack using ChatGPT(07:44) Daniel's tip on using AI for product comparison while shopping(08:47) Humorous discussion about using AI to choose toilet paper(09:16) Closing remarks and podcast promotions=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson discusses the emerging trend of FONF (Fear of Not being First) in marketing and how it's replacing the traditional FOMO (Fear of Missing Out) approach. He provides actionable tips for both B2B and consumer marketers to leverage this new consumer behavior in their campaigns.=================================================================Best Moments:(00:40) Introduction to the concept of FONF (Fear of Not being First)(02:56) B2B examples of using FONF in marketing(04:06) Consumer marketing examples of FONF(06:05) Sponsor message for Marigold, an email sending platform(07:05) Jay's personal product recommendations=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson welcomes Damara McKoy, a key member of the digital marketing team at Norwegian Cruise Line. They discuss Norwegian's approach to email marketing, personalization, and the company's recent rebranding efforts.=================================================================Best Moments:(02:21) Damara's career path and journey to Norwegian(04:49) Norwegian's welcome email series and personalization efforts(06:35) Interactive email features and polling implementation(09:26) Norwegian's rebranding from "Free at Sea" to "More to Sea"(11:42) Norwegian's corporate culture and love for puns(13:14) Jay's attempt at cruise-related puns=================================================================Guest Bio:Damara McKoy is the manager of the email marketing program on the domestic side at Norwegian Cruise Line. With a background in graphic design, she has worked in automotive and retail marketing before joining Norwegian. Damara is passionate about personalization and enhancing guest experiences through email marketing. Her expertise lies in creating custom experiences for customers and implementing innovative strategies to increase engagement and drive customer engagement.=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson tackles both work-related and lighthearted questions in the "Ask Us Anything" segment. He shares insights on effective marketing tactics inspired by political campaigns and discusses his personal Thanksgiving preparations.=================================================================Best Moments:(01:05) Work question from Sarah about political marketing tactics(02:45) Discussion of bookend emojis in email preheaders(04:12) Using emojis in email "from" names(05:27) The rise of connected TV (CTV) in marketing(07:55) Ridiculous question about Thanksgiving preparation(08:24) Jay's experience with the Turkey Trot run=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson provides a quick update on current marketing trends, election-related SMS marketing, and the impact of Apple's iOS 18 update on email marketing. He also shares some personal thoughts on board games and TV shows.=================================================================Best Moments:(00:58) Election's impact on SMS marketing campaigns(01:56) Statistics on spam text messages in October(02:58) Apple's iOS 18 release and its impact on marketing(04:42) Testing results on iPhone 15 users and email engagement(06:28) Oprah's list of favorite things and retro board games(07:24) Jay's thoughts on Scrabble rules=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss holiday marketing tactics that go beyond Black Friday and Cyber Monday. They share insights for both B2B and B2C marketers, emphasizing the importance of maintaining marketing efforts during the holiday season.=================================================================Best Moments:(02:50) B2B marketing tactics for the holiday season(04:24) B2B companies leveraging end-of-year sales and offers(05:08) Using LinkedIn for personal branding during the holidays(05:59) Utilizing out-of-office replies for ABM and retargeting(07:19) Implementing simple loyalty programs for customers(08:12) Hosts discuss Thanksgiving food preferences=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson shares insights from tests conducted during the recent Guru Conference, a large-scale virtual event focused on email marketing. He discusses strategies that succeeded, those that didn't, and how these findings can be applied to enhance overall marketing efforts.=================================================================Best Moments:(01:12) Experiment with "earned on demand" content access(04:39) Testing email reminder frequency for event attendance(06:40) Working with micro-influencers for event promotion(09:07) Behind-the-scenes look at Guru Conference activities(10:31) Creative brainstorming process for event ideas=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson welcomes Guy Hanson, Vice President of Customer Engagement at Validity, to discuss email deliverability, best practices, and industry insights.=================================================================Best Moments:(01:36) Guy's journey into the email marketing industry(05:27) Difference between email delivery and deliverability(11:37) The rise of "snooze" email delivery options(16:57) Best practices for email send times(22:19) Guy's podcast "Email After Hours" and other resources=================================================================Guest Bio:Guy Hanson is the Vice President of Customer Engagement at Validity and a recognized email and data industry expert. With a background in digital printing at Xerox, Guy transitioned into email marketing at the turn of the millennium. He spent nearly a decade at Return Path before joining Validity, where he continues to be a thought leader in email deliverability and best practices. Guy hosts the podcast "Email After Hours" and is a frequent speaker and contributor in the email marketing space.Don't forget to check out Guy's podcast, Email After Hours!=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson tackles a series of work-related and ridiculous questions in a rapid-fire format. He provides insights on email marketing best practices and addresses various everyday life queries.=================================================================Best Moments:(01:41) Best time to send emails(02:35) Relationship between email frequency and unsubscribes(03:33) Importance of email open rates(04:09) Including offers in every email(04:44) LinkedIn company pages for small businesses(05:34) On-demand content vs. live webinars(07:05) Exclusive offer from Marigold email platform(08:14) Series of rapid-fire everyday life questions=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson discusses the latest developments in marketing, technology, and pop culture. He covers recent updates to iOS 18.1, new features in LinkedIn, and shares some entertainment recommendations.=================================================================Best Moments:(00:59) Introduction of iOS 18.1 and its implications for marketers(02:29) Explanation of Apple's new "branded mail" feature(04:41) Discussion on the importance of being verified on LinkedIn(06:54) Mention of Crocs releasing pet shoes(07:36) Entertainment recommendations and TV show updates=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson dive into marketing strategies to drive webinar and event registrations. They share insights on how to create excitement, urgency, and a more engaging virtual event experience.=================================================================Best Moments:(02:03) Using social media, especially LinkedIn, to drive event registrations(03:00) Creating FOMO (Fear of Missing Out) for webinars and virtual events(04:30) Leveraging numbers and social proof to increase registrations(04:49) Weaving event promotions into different types of communications(05:36) Exciting potential attendees with content teasers and speaker previews(06:27) Using mystery and intrigue to attract registrations(07:25) Incorporating fun, interactive elements into events(09:20) Adding humanity and icebreakers to improve the event experience(10:20) Differentiating your event by borrowing ideas from other industries=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson discusses imposter syndrome, the importance of trying new things despite self-doubt, and the problem with receiving advice from inexperienced sources. He also touches on the issue of inauthentic support for small businesses started by friends or acquaintances.=================================================================Best Moments:(00:54) Imposter syndrome and its impact on business and career(01:52) Nobody truly knows everything, even successful entrepreneurs(02:25) Bill Gates' early failure with Traf O Data before Microsoft(03:56) Steve Ballmer's incorrect prediction about the iPhone's market share(04:28) The dangers of negative self-talk(05:13) The importance of trying new things and learning from experience(06:13) Milton Hershey's initial failure in the candy business(07:20) The problem with getting advice from inexperienced sources(09:40) Everyone experiences imposter syndrome to some degree(11:16) The issue of inauthentic support for friends' business ventures=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson welcomes George B. Thomas, a HubSpot legend and founder of Sidekick Strategies. They discuss George's inspiring life journey, overcoming adversity, and his unique approach to marketing and personal growth.=================================================================Best Moments:(02:01) George's early life and challenges(04:28) George's pivotal moment in the military(06:24) The importance of finding purpose and reason in life(07:37) George's transformation from bouncer to associate pastor(10:10) The "mathematics of 1" philosophy(12:04) Explanation of the superhuman framework(15:29) George's guilty pleasures and downtime activities=================================================================Guest Bio:George B. Thomas is a HubSpot expert, founder of Sidekick Strategies, and creator of the superhuman framework. With over a decade of experience teaching HubSpot, George has helped hundreds of people make millions of dollars using the platform. He is passionate about personal growth, team dynamics, and improving company cultures. George's unique life experiences, from living in a log cabin to serving in the military, have shaped his perspective and approach to marketing and personal development.=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson tackles questions from listeners in an "Ask Us Anything" segment. He provides insights on marketing tactics, discusses annoying but effective strategies, and shares his thoughts on reality TV shows.=================================================================Best Moments:(01:05) Work-related question from Alex about LinkedIn messaging tactics(03:44) Effective but annoying tactic of sending meeting invites directly(05:08) Discussion on curated offers based on activity and their effectiveness(08:01) Promotion of Marigold email platform and special offer for listeners(08:54) Ridiculous question about which reality TV show Jay would like to participate in=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson shares updates on business, marketing, and pop culture. He covers the growing trend of offering time off for voting, new email marketing strategies to boost open rates, and the introduction of an AI-powered pet collar. Jay also adds his thoughts on the reality TV show Love Is Blind.=================================================================Best Moments:(00:58) Companies offering time off for voting(02:27) Email marketing trends to increase open rates(04:57) AI-powered pet collar introduction(06:20) Commentary on Love Is Blind TV show=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss marketing strategies for 2025, their thoughts on LinkedIn changes, and some personal anecdotes, including Jay's upcoming role as a professor.=================================================================Best Moments:(01:09) Jay's upcoming role as an adjunct professor at the University of Florida(02:57) Discussion on college experiences and study habits(03:08) Marketing trends and strategies for 2025(04:54) The potential of live streaming for B2B marketing(05:22) Impact of the presidential election on content consumption and ad costs(07:18) Predictions for social media platforms in the coming year(09:06) LinkedIn phasing out "top voice" badges(10:29) Criticism of LinkedIn's approach to influencers and content creators(11:07) Tips for standing out on LinkedIn(11:22) Weekend plans and upcoming events=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson discusses the importance of domain frequency in marketing databases and provides actionable tips for both B2B and consumer marketers.=================================================================Best Moments:(00:54) Introduction to domain frequency and its impact on marketing(01:38) How to run a domain frequency report on your database(02:53) The importance of domain frequency for B2B marketers(05:49) Opportunities uncovered by domain frequency analysis(07:22) Domain frequency considerations for consumer marketers(08:53) Identifying and removing throwaway email addresses(09:43) Sponsorship message for Marigold email platform(10:48) Personal anecdote about social gatherings and remembering names=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson welcomes Beth O'Malley, a renowned email marketing expert, to discuss email auditing and best practices.=================================================================IMPORTANT: The VIP Waitlist for the Certified Guru email certification program is closing very soon! Secure your spot by signing up now at www.CertifiedGURU.com.=================================================================Best Moments:(04:03) Starting points for auditing an email program(06:50) Proving the value of strategic email marketing to management(10:54) Common mistakes companies make in email marketing(13:20) The importance of understanding email technology basics(16:08) Cost savings through purging old contacts from email platforms(19:01) Introduction of the Certified Guru email certification program(21:38) How to connect with Beth O'Malley and Astral Digital=================================================================Guest Bio:Beth O'Malley is the founder of Astral Digital, a company specializing in helping businesses reshape their email marketing strategies. She is a highly respected email expert, winning the 2023 Email Marketer of the Year award and being named one of the top 24 marketers in 2024 by Girls in Marketing. With over a decade of experience in marketing, Beth has become a leading voice in email strategy and optimization.=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson discusses marketing strategies, personal experiences, and answers listener questions in a quick "Ask Us Anything" format.=================================================================Best Moments:(01:57) Question about running B2B ads on Facebook(03:33) Effectiveness of Facebook for B2B marketing(04:34) LinkedIn's success for consumer offers(06:48) Sponsor message for Marigold email platform(08:07) Jay's first job experience at The Limited=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson provides a quick rundown of the week's notable marketing and business news, along with some useful tips for marketers.=================================================================Best Moments:(00:59) Perrier's marketing challenge due to contamination issues(01:50) Qantas Airlines' in-flight entertainment mishap(02:38) Pinterest's 2024 Halloween Trend Report and its marketing implications(04:00) Email newsletter subject line trends and the impact of emojis(05:10) LinkedIn's new game "Tango" and the mystery surrounding LinkedIn games=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of "The Bathroom Break," hosts Daniel Murray and Jay Schwedelson discuss various aspects of marketing, data analysis, and content creation. They share insights on how to effectively use research data in content marketing and the importance of creating shareable, bite-sized content. The hosts also touch on personal topics such as fitness habits and travel experiences.=================================================================Best Moments:(00:49) Discussion on personal fitness habits(02:44) Transition to discussing data and metrics in marketing(03:07) The importance of sharing data publicly in content(03:45) Jay's strategy for releasing research data in bite-sized pieces(05:53) The value of creating easily shareable content(07:11) Analyzing metrics for social content and podcasts(09:01) Balancing personal preferences with audience engagement in content creation(11:22) Brief discussion on travel experiences and preferences=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson discusses the importance of increasing email frequency for better marketing results. He challenges the common misconception that sending fewer emails leads to better performance and provides data-driven insights to support his argument.=================================================================Best Moments:(00:40) Introduction to the controversial topic of email frequency(01:38) The concept of relevancy equals frequency in email marketing(02:26) Statistics on email open rates and frequency(03:16) The importance of engagement for inbox placement(04:06) Data on average email sending frequency for businesses and consumers(04:52) Examples of email frequency from various brands(06:00) Why lower performance metrics often indicate irrelevant content, not over-sending(06:39) The importance of segmentation and personalization in email marketing(07:40) Promotion of Marigold's relationship marketing ranking report(08:36) Personal anecdote about Halloween candy distribution(11:56) Reminder to register for Guru Conference and leave a podcast review=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson welcomes Micki Howl, Chief Revenue Officer of Marigold, to discuss relationship marketing and its importance in today’s business landscape.=================================================================Best Moments:(01:47) Micki’s background in reality TV and transition to marketing(05:33) Definition and pillars of relationship marketing(07:59) The importance of personalization in relationship marketing(11:03) Insights from Marigold's relationship marketing trends brand rankings report(13:33) The role of SMS in building customer relationships(15:25) The importance of leveraging customer data effectively(17:52) Steps to implement relationship marketing in a brand(20:22) Upcoming Guru Conference and Micki's session=================================================================Guest Bio: Micki Howl is the Chief Revenue Officer of Marigold, a relationship marketing, loyalty marketing, and email marketing platform with over 40,000 customers globally. With a background in reality TV production and retail marketing, Micki brings a unique perspective to her role in solving problems for marketers and delivering valuable outcomes for customers.=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson answers questions from listeners in an "Ask Us Anything" segment. He provides insights on growing LinkedIn followers and shares personal anecdotes and TV watching habits.=================================================================Best Moments:(01:07) Work question from Davie in Dublin, Ireland(02:08) Tips for growing LinkedIn following using the experience section(06:54) Mention of Marigold's Brand Ranking Report(07:53) Ridiculous question about Jay's TV watching habits(09:44) Reminder about Guru Conference registration=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson discusses recent marketing trends, social media usage statistics, and Halloween-related marketing strategies. He also touches on popular Halloween costumes for 2023 and promotes an upcoming marketing conference.=================================================================Best Moments:(00:58) Harris Poll research on Gen Z social media usage(01:56) Most disliked social media platforms according to Gen Z(02:46) B2B marketing statistics during Halloween(04:11) Instagram's stance on offering a "following only" feed option(05:42) Predicted popular Halloween costumes for 2023(07:41) Promotion of GuruConference, a free virtual marketing event=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of "The Bathroom Break," hosts Daniel Murray and Jay Schwedelson discuss the importance of focusing on specific social media platforms rather than spreading content thinly across multiple channels. They share insights on creating platform-specific content and the benefits of building a strong presence on one platform before expanding to others.=================================================================Best Moments:(00:47) Brief discussion on current TV shows the hosts are watching(02:14) The pitfalls of posting the same content across multiple platforms(03:08) The importance of garnering attention on social media platforms(04:17) Daniel's strategy for expanding from LinkedIn to Instagram(06:23) The necessity of adapting content for different social media platforms(08:14) The concept of "negative signal" when poorly managing multiple platforms(09:04) The pros and cons of content calendars in social media management(10:11) Casual conversation about TV shows, including Daniel's revelation about watching Gilmore Girls=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of "Do This, Not That," host Jay Schwedelson discusses the unique marketing opportunities available during the end-of-year period, focusing on both business-to-business (B2B) and business-to-consumer (B2C) strategies. He provides numerous statistics to highlight the effectiveness of various marketing tactics during this time and offers specific content ideas and promotional strategies for marketers to leverage.=================================================================Best Moments:(00:40) Introduction to the special marketing opportunities in Q4(01:53) Statistics on B2B content engagement during October-December(03:45) Effective B2B offers for the end of the year(05:26) Consumer-focused marketing strategies for Q4(07:07) Discussion of the "New Year, New You" content offer(08:12) Introduction of the Marigold Brand Rankings Report(09:36) "Since You Didn't Ask" segment discussing popular TV shows=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of "Do This, Not That," host Jay Schwedelson welcomes Michelle Fitzpatrick, VP of Enterprise Strategy and Services at Marigold, to discuss their new research report on relationship marketing. They dive into the interconnection of trust, loyalty, personalization, and omnichannel experiences in driving brand success.=================================================================Best Moments:(00:53) Introduction to Marigold's new research report on relationship marketing(03:42) How trust, loyalty, personalization, and omnichannel experiences drive brand success(05:09) Lessons brands can learn from top performers in customer retention and engagement(09:02) Examples of companies excelling in personalization and omnichannel experiences(13:59) Financial services leading in relationship marketing(18:36) Why email remains the top-performing marketing channel=================================================================Guest Bio:Michelle Fitzpatrick is the Vice President of Enterprise Strategy and Services at Marigold, a relationship marketing company serving over 40,000 customers worldwide. With extensive experience in data-driven marketing, Michelle provides valuable insights on consumer behavior, brand loyalty, and personalization strategies.=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of "Do This, Not That," host Jay Schwedelson introduces the podcast's concept and format. He explains that listeners will receive actionable marketing tips, insights from industry experts, and discussions on various aspects of life and pop culture.=================================================================Best Moments:(00:19) Mention of featuring insights from top marketing minds(00:26) Inclusion of discussions on life, pop culture, and everyday chaos(1:35) Why promote to people who have already registered?(5:08) Life situations: What's appropriate?(08:07) Encouragement to subscribe for weekly episodes(7:52) Register for Guru Conference(08:20) Request for a 5-star review=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of "Do This, Not That", host Jay Schwedelson discusses recent trends in remote work, changes in LinkedIn's badge system, and shares his thoughts on recent marketing mishaps and entertainment offerings.=================================================================Best Moments:(00:58) Companies pushing for return to office(01:49) KPMG survey on CEOs' expectations for return to office(02:37) Financial impact of working from office vs. home(03:38) LinkedIn removing top voice badges for collaborative articles(04:56) Coca-Cola discontinuing its "permanent" Spiced flavor(06:11) Review of the new movie Wolfs on Apple TV(07:29) Promotion of upcoming Guru conference=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of "The Bathroom Break," hosts Daniel Murray and Jay Schwedelson discuss tips and strategies for effective public speaking, whether in small meetings or large conferences. They share personal experiences and practical advice to help listeners improve their presentation skills and engage their audience.=================================================================Best Moments:(01:47) Topic introduction: Speaking in front of people(02:24) Daniel's approach to overcoming stage fright(03:35) Jay's advice on audience perception and content delivery(04:37) Addressing audience pain points at the beginning of a talk(06:28) The importance of energy and movement during presentations(07:35) Balancing information sharing and teasing future content(08:41) Catering to the lowest common denominator in knowledge base(09:48) Discussion on slide content and presentation style(11:02) The importance of speaking on topics within your expertise=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of "Do This, Not That," host Jay Schwedelson shares five effective subject line tests for email marketing that are currently working well for both business and consumer marketers. He also busts some myths about email subject lines and provides actionable tips for marketers to improve their open rates.=================================================================Best Moments:(00:40) Introduction to five subject line tests for email marketing(01:25) The impact of subject line character count on open rates(03:25) Comparison subject lines and their effectiveness(04:50) Capitalizing words in subject lines for increased open rates(05:38) Using "Just for" in subject lines to boost engagement(06:35) The effectiveness of using "2025" in subject lines after October 1st(08:50) "Since You Didn't Ask" segment: Observations on cereal varieties and TV show "Selling Sunset"=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode, host Jay Schwedelson interviews Teddy Cheek, a marketing leader at The Escape Game, about effective SEO strategies and practices. They dive into common SEO pitfalls, the importance of optimizing website performance, and insights from a recent Google algorithm leak. Teddy also shares his journey from being a musician to leading marketing efforts at The Escape Game, along with his thoughts on Taylor Swift's evolving career.=================================================================Best Moments:(01:41) From musician to marketing leader, Teddy shares his path and the lessons learned along the way(04:32) The most frequent mistakes businesses make with SEO(06:48) The critical role that website performance plays in search engine optimization(07:40) The relationship between paid advertising and organic search rankings(09:04) Best practices for keeping SEO strategies fresh and effective(10:19) Breaking down key insights from the recent Google algorithm leak and what it means for SEO(13:03) Teddy talks about his past life as a musician and how it influenced his approach to marketing(15:55) A fun dive into Taylor Swift's success and what marketers can learn from her brand evolution=================================================================Guest Bio:Teddy Cheek is a marketing leader at The Escape Game, the world's largest escape room company with 42 locations across the U.S. Specializing in digital marketing and SEO strategies, Teddy has played a key role in driving online traffic and boosting the company’s visibility. Prior to his marketing career, Teddy pursued music, and today he brings that creativity and passion into his digital marketing approach.More Info: https://teddycheek.com/=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson tackles two questions from listeners in his "Ask Us Anything" segment. He offers insights on email marketing challenges and shares his personal approach to staying in touch with friends.=================================================================Best Moments:(01:15) In-N-Out Burger and fast food preferences(02:16) High unsubscribe rates in email marketing campaigns(02:35) The importance of two-step unsubscribe processes(03:47) Intrusion detection software and its impact on email marketing(06:03) The significance of link-level tracking in emails(08:19) Jay's personal habits regarding calling and texting friends=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of What's Up This Week from the Do This, Not That podcast, host Jay Schwedelson discusses current trends and news in marketing, business, and pop culture.=================================================================Best Moments:(00:28) Rise in digital ad costs due to the upcoming presidential election(02:02) Increased weekend traffic from VP level and above contacts(03:28) Tupperware files for Chapter 11 bankruptcy(04:08) Amazon files for 91,000 AI patents(04:28) Nicole Kidman hints at potential second season of Perfect Couple(05:14) Baby hippo Mu Dang goes viral on TikTok=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss marketing strategies, algorithm changes, and travel habits. They share insights on adapting to platform updates and finding trends in the digital marketing landscape.=================================================================Best Moments:(00:31) Discussion about eating habits while traveling(02:01) Main topic: Dealing with algorithm changes and platform updates(06:42) How to find and stay ahead of marketing trends(10:42) Airplane etiquette and personal preferences for in-flight conversations=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode of Do This, Not That, host Jay Schwedelson discusses the emerging concept of AI trigger words in email marketing and their potential impact on email prioritization in inboxes. He also touches on upcoming TV shows and promotes the Guru Conference.=================================================================Best Moments:(00:40) Introduction to AI trigger words and their impact on email marketing(03:48) Apple's upcoming iOS 18 update and its effect on email prioritization(05:49) Examples of AI trigger words for email marketing(07:35) Promotion of Marigold, an email sending and loyalty marketing platform(08:34) "Since You Didn't Ask" segment discussing upcoming TV shows(10:10) Promotion of the Guru Conference, a free virtual email marketing event=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode, host Jay Schwedelson interviews Dave Gerhardt, founder of exitfive, about how to build thriving online communities and manage the balance between entrepreneurship and personal life.=================================================================Best Moments:(00:40) A look into Dave’s professional journey, from Drift to Privy, and his current role at exitfive(03:01) Leveraging social media followers for building business influence and community(04:36) How Dave founded and grew exitfive into a successful community of B2B marketers(08:30) Best practices for keeping community members engaged and active(15:19) The key role of subject matter expertise in leading a successful online community(17:24) Pros and cons of charging members for access to online communities(23:24) Why Dave deleted his personal Instagram account and how it impacted his professional focus(27:02) A personal discussion about Dave’s move to Vermont and how he balances work with family life(30:27) How to become a part of the exitfive community=================================================================Guest Bio:Dave Gerhardt is the founder of exitfive, a community of 4,000 paying B2B marketers. Previously, he served as the Chief Brand Officer at Drift, helping drive the company to a $1 billion valuation, and as CMO at Privy, leading them to a $100 million acquisition. Dave is known for his expertise in B2B marketing and community building, with a substantial following on LinkedIn and a popular podcast.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.