In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss the importance of failure in marketing and business, sharing personal experiences and insights on how to learn from mistakes and pivot towards success.=================================================================Best Moments:(01:23) Jay discusses the value of failure and his philosophy on regret vs. failure(02:42) Daniel shares his experience with failing in social media before finding success(04:16) Jay emphasizes the importance of failing fast and pivoting in business(05:29) Daniel explains using social media as a testing ground for ideas(06:24) The importance of documenting and sharing mistakes with team members(08:20) Discussion on organizing and sharing positive feedback within a team(09:41) Conversation about sharing food at restaurants ("sharesies")=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode, host Jay Schwedelson explores the critical window for database growth in marketing, from October 15th to December 15th. He offers marketers actionable insights and strategies to optimize database growth during this pivotal period.=================================================================Key Discussion Points:(00:40) The most important time for database growth and why it matters(01:15) Analyzing opt-in trends for consumer marketers during this period(02:23) The importance of mentioning 2025 in business communications for increased engagement(03:40) Tactics for optimizing websites and using pop-ups effectively to capture leads(05:08) How ManyChat can help drive database growth through Instagram marketing(06:31) Tips on creating intentional content that resonates with business audiences(08:23) Jay highlights Marigold’s latest content offering and sponsorship(09:14) Jay shares a personal anecdote about a frustrating dinner experience(11:37) Jay sharers about the free, virtual Guru Conference=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode, host Jay Schwedelson sits down with Kristen Koenig from RingCentral to dive into the evolving landscape of event technology and marketing strategies.=================================================================Best Moments:(00:49)Kristen's role at RingCentral and her journey in the event tech industry(04:31) Explore how journey mapping can provide deeper insights into attendee behavior(07:46) Diving into more granular data for better event outcomes(09:22) Why seamless integrations in event technology platforms are critical(12:39) Kristen shares her predictions on where event tech is headed(14:57) Challenges and opportunities in creating lasting event communities(16:17) A personal glimpse into Kristen's background in singing and performances=================================================================Guest Bio:Kristen Koenig is a seasoned event technology professional currently at RingCentral. She has extensive experience in nonprofit events and a passion for community building, having previously worked with Cvent and various agencies. Kristen is also known for her insights on LinkedIn and her enthusiasm for music and singing.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode, host Jay Schwedelson answers questions from listeners in an "Ask Us Anything" segment. He provides both marketing insights and personal anecdotes, tackling everything from the effectiveness of showcasing awards and client logos to Halloween costume ideas.=================================================================Best Moments:(01:34) How client logos and awards can influence landing page conversion rates(02:18) The numbers show how much of a difference client logos can make on a landing page(03:06) Why awards matter in the business world(03:51) Jay shares strategies for targeting niche awards and inaugural awards to boost credibility(06:27) Fun Halloween costume ideas, including Chipotle-themed options(07:13) Jay shares a funny story about the time he dressed up as a toilet for Halloween=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode, host Jay Schwedelson dives into the latest trends in video content across social media platforms, the increasing popularity of business-related content on TikTok, and valuable statistics on email marketing frequency. Jay also shares his personal Netflix recommendation and an update on the latest season of The Bachelorette.=================================================================Best Moments:(00:57) The latest shifts in video content strategies for social platforms(01:28) How video lengths are changing across platforms to maximize engagement(02:36) The growing trend of business-focused content and its increasing viewership on TikTok(03:31) How often YOU should send marketing emails(04:34) Jay’s recommendation for a light-hearted binge-watch(05:14) Jay shares his thoughts on the latest happenings in the current season of The Bachelorette=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.

In this episode, hosts Daniel Murray and Jay Schwedelson dive into the importance of reverse engineering competitors' marketing tactics and understanding the competitive landscape for business success.=================================================================Best Moments:(01:47) Understanding the role of analyzing your competitors' actions(02:04) Why it's crucial to go through your competitors' entire marketing funnels to learn from their approach(03:33) Daniel introduces tools like Spyfu and ESP Send View for understanding competitors' strategies in greater detail(04:41) The hosts discuss how using Built With helps uncover what technology competitors are leveraging(05:29) A debate on whether to adjust your own strategy based on competitors' actions or focus solely on your unique path(07:20) The value and challenges of entering a market with established competition and how to differentiate yourself(08:58) A brief and fun side conversation about the ongoing US Open tennis tournament=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson dives into the world of aspirational marketing and shares how it can dramatically boost engagement and conversion rates.=================================================================Best Moments:(00:40) What aspirational marketing is and why it's effective(02:00) Statistics showing how aspirational subject lines outperform others(02:15) Examples of aspirational subject lines that resonate with both B2B and B2C audiences(04:10) How tapping into ambition and creating emotional connections can transform campaigns(05:11) A comparison of standard vs. aspirational testimonials, and their proven impact on conversion rates(09:56) A quick promotion of exciting, free virtual events like Eventtastic and the Guru Conference=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson sits down with Kara Trivunovic, Senior Vice President of Strategic Solutions at Zeta Global. They talked about the evolving landscape of email marketing, the growing role of AI, and how SMS is shaping modern marketing strategies while emphasizing the importance of maintaining a human connection in digital communications.=================================================================Best Moments:(03:25) How AI is transforming email marketing, particularly in content generation and personalization(05:32) Finding the right mix between AI-driven automation and maintaining a human element in email marketing(08:57) Insights into the effectiveness of SMS marketing and how it complements other digital strategies(12:34) Exploring the concept of value exchange and why it's crucial for successful SMS campaigns(15:48) A lighthearted discussion on reality TV, with a particular focus on the show Below Deck(18:16) Information on the upcoming Zeta Live event, where industry leaders will discuss the latest trends in marketing technology=================================================================Guest Bio:Kara Trivunovic is the Senior Vice President of Strategic Solutions at Zeta Global, a company known for its cutting-edge marketing technology solutions. With a career spanning 25 years in email marketing, Kara has played a pivotal role in the industry's development.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson answers your questions in an "Ask Us Anything" segment, covering both work-related topics and personal questions.=================================================================Best Moments:(01:28) Addressing concerns about the future of email pre-headers, particularly in light of the upcoming Apple iOS 18 update(02:34) How the iOS 18 update might affect the visibility and usage of email pre-headers(05:22) Highlighting the features and benefits of the Marigold email marketing platform(06:11) Jay's thoughts on the best practices for splitting dinner bills among friends(08:49) A plug for the upcoming Guru conference, a free virtual event focused on email marketing strategies=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode of Do This, Not That, host Jay Schwedelson delves into the latest marketing trends, addresses upcoming challenges for the holiday season, and shares exciting news about a major event.=================================================================Best Moments:(00:56) Instagram's New Feature: Discussion about Instagram's new feature that allows comments on Stories, and how this could impact engagement metrics.(01:43) Salesforce’s Holiday Shopping Insights: Insights from Salesforce’s latest holiday shopping index, focusing on consumer behavior trends.(02:49) Email Statistics for Parents: A look at recent email marketing statistics specifically targeting parents, highlighting effective strategies.(03:39) Key Marketing Dates: Jay highlights important upcoming dates that could affect marketing performance, particularly during the holiday season.(05:19) Joey Chestnut and Competitive Eating: A fun segment about Joey Chestnut and the world of competitive eating, exploring its unexpected marketing potential.(06:01) Guru Conference Announcement: An exclusive announcement regarding the upcoming Guru Conference, teasing what attendees can expect.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode of The Bathroom Break, Daniel Murray and Jay Schwedelson dive into the critical role of urgency in marketing campaigns, sharing actionable tips on how to effectively create and implement it.=================================================================Best Moments:(00:49) Daniel's Medium Experience: A quirky start with a medium's unconventional business approach(02:24) The Power of Urgency: Why urgency is essential in any marketing campaign, regardless of industry(03:19) Limited-Time Offers & Scarcity: Strategies for using scarcity to drive immediate action(05:30) Urgency in Copywriting: Highlighting urgent pain points to connect with your audience(07:03) Introducing "FONF": The new concept of "Fear of Not First" in urgency marketing(08:27) Exclusivity & FOMO: How to leverage these emotions to enhance urgency in your campaigns=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson dives into the transformative power of unscalable marketing tactics. He shares his personal "90-day handholding" strategy, which focuses on building human connections in an era increasingly dominated by automation and AI-generated content.=================================================================Best Moments:(00:40) Unscalable tactics and their importance in standing out in a highly automated marketing landscape(01:20) The over-reliance on automation and AI can lead to a loss of personal touch in marketing efforts(02:15) Jay explains his "90-day handholding" approach, a personalized strategy designed to nurture relationships and guide clients through the early stages of engagement(04:00) How these unscalable tactics can lead to significant business growth by fostering deeper connections with customers(05:43) Examples include sending personalized video messages, curating handpicked content for specific clients, and even sending birthday notes to enhance customer relationships(06:54) The impact of handwritten letters in creating memorable, personal connections with clients(08:42) Jay shares a personal anecdote about his texting habits and maintaining Snapchat streaks with his children, showcasing the importance of staying connected in both personal and professional life=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson interviews Dennis Kelly, the CEO and Co-Founder of Postalytics, a company that automates direct mail marketing.=================================================================Best Moments:(04:06) Dennis explains how Postalytics evolved to sell directly to marketers and agencies(04:37) Jay frames the conversation around direct mail automation and how it works similarly to email marketing automation(06:43) Dennis illustrates how direct mail automation can be triggered based on a prospect's actions, such as clicking on an email campaign(08:09) Dennis highlights the cost-effectiveness of direct mail automation, with pieces costing around $1 or less(10:09) Dennis addresses the perception that direct mail is a legacy channel and discusses its effectiveness(12:20) Jay inquires about the state of marketing automation in the direct mail industry(14:06) Dennis shares his unusual morning routine of swimming in the cold ocean=================================================================Guest Bio:Dennis Kelly is the CEO and co-founder of Postalytics, a company that automates direct mail marketing. With a background in starting tech companies in the Boston area since the late 1980s, Dennis has focused on leveraging technology to modernize the direct mail industry.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson tackles questions about future marketing strategies and sharing a personal story from an unexpected earthquake experience in Seattle.=================================================================Best Moments:(01:10) A first-hand account of Jay's brush with nature's unpredictability(02:13) Exploring the key elements of 2025 marketing strategies, with a focus on email sending infrastructure and the importance of replies(06:26) Jay’s thoughts on airport food, leading to a story about a regrettable sushi choice=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson dives into effective Labor Day marketing strategies, shifts in podcast listening platforms, and his latest obsession with a reality TV show.=================================================================Best Moments:(00:40) Jay sets the stage for an insightful discussion on marketing and media trends(01:03) Exploring consumer behavior and effective strategies for Labor Day promotions(02:27) How to optimize your email campaigns as summer winds down(03:35) Notable changes in how and where people are tuning into podcasts(05:13) Jay shares his enthusiasm for Love is Blind UK and why you should tune in=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, hosts Daniel Murray from The Marketing Millennials and Jay Schwedelson from Do This, Not That discuss the critical role of short-form video content in modern B2B marketing strategies.=================================================================Best Moments:(00:30) The Rise of Short-Form Video: How short-form video is transforming B2B marketing landscapes(01:07) Jay’s LinkedIn Experience: Insights from Jay on leveraging short-form video to boost engagement on LinkedIn(02:12) The "Costco Sampler Effect": Using bite-sized video content to attract and engage new audiences(03:30) Authenticity & Personality: The importance of being genuine and relatable in short-form video content(04:27) Effective Video Elements: Key components of successful short-form videos, including hooks, creativity, and emotion(05:55) Repurposing Content: Turning long-form content into concise, shareable clips(07:08) Promoting Webinars & Campaigns: Using short-form video as a powerful tool to drive attendance and interest in webinars and marketing campaigns=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

This podcast episode features host Jay Schwedelson discussing personalization tactics that work for marketing in 2023. He talks about how using first names for personalization is outdated and no longer effective, and shares new personalization trends that can increase engagement at no extra cost.Best Moments:The F-Name Episode: Personalization That WorksUsing first names in subject lines only lifts open rates by 4% now since it's so common. Geography, life events, interests and past purchases work much better, lifting rates over 25-30%.Putting company names in subject lines lifts open rates by 41% for B2B emails. Other options: job function, industry, customer longevity.Tell people who they are - when segmenting an audience, explicitly tell them they are in that segment. Keeps reinforcing in subject line, email content, landing pages.Can get more advanced by calling out behaviors - early registrants, high reviewers, etc. Keep recognizing the specific activity.The Awkwardness of Hometown Dates on The Bachelorette=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson interviews the acclaimed digital marketing expert, Neil Patel. They dive into the future of marketing, the power of influencer partnerships, and how to effectively use AI in your campaigns.=================================================================Best Moments:(01:48) Is Threads (the Meta app) the next big thing or a waste of time?(02:30) The benefits of influencer marketing for small and medium brands(03:43) Survey insights: Why people might prefer 1 million followers over $1 million(05:20) The most underutilized and easy way to leverage AI for marketing(06:16) Strategies for email re-engagement campaigns(07:51) How Neil Patel would spend $50,000 to improve marketing at a small B2B company(08:31) The biggest waste of paid media in marketing(10:10) Are marketers missing out on Reddit?(11:06) Navigating ad cost fluctuations around elections and holidays(13:15) How iOS 18's AI email categorization could shake up email marketing=================================================================Guest Bio:Neil Patel is the co-founder of NP Digital, one of the leading digital marketing agencies in the world. A renowned figure in the industry, Neil's blog receives over 9 million visits per month, and his podcast "Marketing School" has garnered 12 million downloads per month. With extensive expertise in SEO, content marketing, and digital strategy, Neil is a trusted voice in the marketing community.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson dives into an Ask Me Anything segment, tackling a work-related question about changes in email marketing metrics after switching platforms, as well as a "ridiculous question" testing Jay's basic life skills!=================================================================Best Moments:(01:04) Understanding email marketing metrics after changing email sending platforms(05:01) Identifying bot clicks in email marketing(06:38) Adulting skills assessment — Jay is STRUGGLING!=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson dives into this week’s hottest topics, from the recent updates from LinkedIn, changes coming in Apple's iOS 18 update, and pop culture updates!=================================================================Best Moments:(00:57) LinkedIn Updates: "For You" section, editing scheduled posts, boosting newsletter ads for the first time(03:01) Apple iOS 18 Updates and the impact it will have on email marketing(07:09) Pop Culture Commentary: Disappointed that Emily in Paris on Netflix is already #2?!?(08:01) Jay's thoughts on Grant being sent home from The Bachelorette=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode of The Bathroom Break, hosts Daniel Murray from The Marketing Millennials and Jay Schwedelson from Do This Not That and Subjectline.com share their top strategies for overcoming writer's block and generating fresh content ideas.=================================================================Best Moments:(01:20) Piggybacking Off Popular Posts: How to spark inspiration by building on trending social media content(02:37) Testing Ideas in the Comments: Engaging with comments to gauge interest and refine your content ideas(03:43) Providing Your Take on News and Trends: Monitoring the latest in marketing and offering unique perspectives(04:27) Exploring New Content Formats: Finding inspiration beyond your industry to keep your content fresh(07:21) Repurposing Core Ideas: Repackaging successful content in various formats to maximize its impact(08:18) Daniel's Tennis Strategy: A humorous take on how Daniel approaches both tennis and content creation with power, strategy, and a stoic demeanor=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson dives into the critical importance of tailoring your content to specific platforms, backed by new research findings from Worldata Research.Learn why beginner-level content thrives on social media while advanced content excels in email marketing and discover the stats that prove it!=================================================================Best Moments:(00:40) Why beginner-level content is more effective on social media(01:35) Research insights: Platform-specific content strategies(02:28) Performance stats for beginner content on LinkedIn and Instagram(03:33) Why advanced content should be reserved for email campaigns(04:10) Avoid the mistake of blanket repurposing across channels(07:26) Jay shares a humorous anecdote about his dermatologist wife=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson interviews Lisa Hake, Vice President of Marketing and Communications at Great Clips, about their innovative back-to-school marketing campaign. This campaign creatively helped parents decode the latest Gen Z and Gen Alpha slang to ensure their kids walked away with the perfect haircut.=================================================================Best Moments:(02:04) Discussing the strategy behind Great Clips’ back-to-school campaign(04:22) How the campaign tapped into cultural trends and insights about busy parents and school-aged children(06:11) The collaboration with influencers and Joey Fatone to create content around Gen Z slang(11:02) Giving away 24,000 free haircuts to launch the campaign and drive engagement(12:09) Using a survey and coupon offer to grow the email database(15:14) The types of content Great Clips shares with customers beyond just offers(17:41) Exploring the balance between SMS and email marketing for customer engagement(18:53) Emphasizing the importance of human-to-human marketing(19:46) Lisa shares a Gen Z slang term she learned during the campaign=================================================================Guest BioLisa Hake is the Vice President of Marketing and Communications at Great Clips, the world’s largest salon brand with over 4,100 locations. With a rich background that includes roles at Pillsbury, 3M, and Best Buy, Lisa has been steering the marketing efforts at Great Clips for the past seven years, creating campaigns that resonate across generations.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson dives into an Ask Me Anything segment, tackling a perplexing marketing question and a hilarious food-related inquiry!=================================================================Best Moments:(01:07) Why did a 50% discount campaign underperform compared to a 30% discount?(02:05) The surprising psychology behind discounts, reviews, and pricing(07:16) The weirdest food combinations you’ll ever hear about—some of which Jay finds utterly disgusting!(09:13) Promo for the upcoming Guru Conference — don't miss out!=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson dives into this week’s hottest topics, from the potential impact of the Democratic National Convention on email engagement to Instagram’s latest changes in metrics. Plus, get a sneak peek into upcoming pop culture releases, including Emily in Paris Season 4 and Vince Vaughn’s new series Bad Monkey. Jay also shares his top Vince Vaughn movie picks!=================================================================Best Moments:(00:40) The Democratic National Convention and its potential impact on email engagement(02:07) Instagram’s change in engagement metrics(03:33) Upcoming pop culture releases: Emily in Paris Season 4 and Bad Monkey(04:53) Jay’s favorite Vince Vaughn movies=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode of The Bathroom Break, hosts Daniel Murray from the Marketing Millennials podcast and Jay Schwedelson from the Do This Not That Podcast and Subjectline.com discuss the concept of content curation versus content creation and how Daniel built a following of over 1 million people using this tactic.=================================================================Best Moments:(00:54) Daniel and Jay's sleep schedules and bedtime routines(01:44) Overview of the episode's topic: content curation vs. content creation(02:21) Setting the stage: curation vs. creation in retail (Apple vs. Amazon)(03:04) The importance of having good taste in content curation(03:30) How Daniel fell into content curation on LinkedIn(04:24) Daniel's filtering process: "Would I share this in a group chat?"(05:24) The value of curation: saving time and finding the best content(06:36) Daniel's initial goal: amplifying other marketing voices(07:28) Curation as a foundation for building expertise and authority(08:21) Curation gets a bad rap, but it's a valuable practice(09:27) Curation should be part of growing a personal brand(09:30) Subjectline.com as an example of curation in the email marketing space(10:12) Finding early trends on platforms like Twitter and Reddit=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson discusses the pitfalls of re-engagement campaigns and provides actionable tips on how to focus marketing efforts more effectively.=================================================================Best Moments:(00:40) Jay discusses re-engagement campaigns and their drawbacks(01:59) Findings from tests conducted on the effectiveness of re-engagement campaigns for B2B(04:40) Insights on the impact of re-engagement campaigns for consumer marketing(06:54) Advice on focusing energy on new customers rather than re-engaging old contacts(07:49) "Since You Didn't Ask" segment, where Jay shares his experience from a recent guys' trip to Nashville(09:43) Humorous story about a friend's reaction to trying the hottest chicken dish at Hattie B's Hot Chicken(11:05) Jay is tasked with planning the next guys' trip location=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson interviews Mike Montague, the Head of Franchise Strategy at Sandler and host of the popular podcast, "How To Succeed."=================================================================Best Moments:(02:03) Mike shares his background story, including his passion for sales training, website design, and radio hosting(05:02) Mike emphasizes the importance of having a regular creation process, whether it's a podcast, video, blog, or newsletter(06:33) Jay asks about the difficulty of starting a podcast, and Mike suggests keeping it simple with affordable equipment and hosting(09:49) Mike advises against overproducing or trying to appeal to everyone, and instead recommends being authentic and finding the right audience(10:17) Jay and Mike discuss the importance of consistency in building a connection with the audience(11:01) Mike shares the added benefits of podcasting, such as staying focused and engaged(12:18) Jay asks about pitfalls to avoid when starting a podcast, and Mike advises against faking it, setting up an unsustainable schedule, or trying to please everyone(15:10) The conversation shifts to Mike's passion for Lego and his certification as a Lego Serious Play instructor(17:02) Mike explains how he teaches adults to play with Legos, fostering creativity, storytelling, and problem-solving skills=================================================================Guest Bio:Mike Montague is the Head of Franchise Strategy at Sandler, a leading sales training organization. He is also the host of the popular podcast "How To Succeed," which has over 650 episodes and 3.5 million downloads. Mike has a diverse background, including sales training, website design, radio hosting, and a passion for Lego and play-based learning.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson covers an "Ask Us Anything" segment, tackling a work-related question and a fun, ridiculous question from YOU, the listeners.=================================================================Best Moments:(01:41) Work question: Is last-touch attribution the best or right way of measuring ROI?(06:33) Ridiculous question: What do you think about the upcoming movie "It Ends With Us" and what are your favorite romantic comedies?(09:16) GURU Conference=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson discusses the latest news and trends happening this week in business, marketing, and pop culture. Hear about Pommel Horse Guy, Google's controversial ad, and Europe's latest regulations on AI.=================================================================Best Moments:(00:55) The viral "pommel horse guy" Steven Nedorozic from the US men's gymnastics team and brands capitalizing on his newfound fame(02:01) Google's controversial "Dear Sydney" ad involving AI content generation, which was ultimately taken down due to backlash(03:30) The rapid growth of Meta's Threads app, now reaching 200 million monthly active users(04:13) The EU's AI Act, considered the first legislation attempting to regulate AI based on risks, goes into effect this week(05:26) The upcoming release of the highly anticipated movie "It Ends With Us," based on the popular novel by Colleen Hoover=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode of The Bathroom Break, hosts Daniel Murray from the Marketing Millennials and Jay Schwedelson from the Do This, Not That Podcast discuss the importance of user-generated content (UGC) and testimonials in marketing.=================================================================Best Moments:(01:00) The importance of social proof, testimonials, and UGC in today's marketing landscape(02:00) Testimonials are now table stakes, and marketers should not be afraid to ask for them(02:53) Having a system to store and organize testimonials from raving fans and customers(03:25) Quick win tactics for leveraging testimonials, like using them in subject lines and headlines(04:21) The power of using testimonials in various marketing materials, like ads and website headlines(05:16) The Ogilvy Rolls Royce ad and using customer quotes as headlines(06:04) The importance of having a mix of ratings, as perfect 5-star ratings can seem untrustworthy(06:49) Using aggregated data on popular products or services as social proof(07:47) The effectiveness of admitting flaws and using negative testimonials in marketing(08:41) The potential intrigue factor of promoting the "worst" or "least popular" product=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson dives into the importance of getting ahead in YOUR marketing efforts as you approach September 1st (leading up to big holiday promo). He also provides actionable tips and insights on how you can adapt your email sending strategies for better engagement and results!=================================================================Best Moments:(00:42) The importance of staying ahead in your marketing strategy(00:54) Significant data about marketing activities in the next 30 days(01:07) Increase in Halloween and Q4 email promotions(01:32) September 1st as a crucial date for marketers(01:44) Shifting focus to 2025 after September 1st(02:30) Impact of mentioning holiday or pre-Black Friday in email subject lines(03:15) Need for a content audit to avoid outdated references(04:02) Impact of mentioning the current year in B2B content offers(04:50) Emphasis on relabeling content for 2025(05:51) Jay's annual guys trip and its importance(06:30) The chaos and fun of organizing the guys trip=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson is joined by Jess Cook, Head of Content and Communications at Island, to discuss content calendars, repurposing content, and growing a company's social media presence.=================================================================Best Moments:(04:51) How to better create your next content calendar(08:01) Leaving blank spaces in the content calendar for timely updates(09:07) The power of repurposing evergreen content across channels(11:40) Becoming a thought leader by consistently covering specific topics(13:15) Updating and refreshing outdated content(13:58) Strategies for growing a company's LinkedIn following(16:08) Encouraging employee engagement with company content(17:53) Jess' unique history of collecting Barbie dolls=================================================================Guest Bio:Jess Cook is the Head of Content and Communications at Island, an enterprise browser company. She is also the host of the popular podcast "That's Marketing, Baby," where she discusses content marketing and organic growth strategies.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode, host Jay Schwedelson tackles some pressing questions from listeners like YOU and shares practical tips for marketers.Jay dives into strategies for networking and learning from industry events without being physically present and offers actionable advice on landing speaking slots at conferences.=================================================================Best Moments:(01:36) Networking at industry events without attending(02:15) Jay outlines how to message event speakers on LinkedIn effectively(03:49) Tips on engaging with event hashtags and exhibitors(04:09) Strategies for participating in the conversation online(05:23) Jay discusses the importance of crafting compelling session titles for speaking gigs(06:03) Advice on creating video content to showcase speaking skills(07:01) Why speaking at any available event can boost your profile(09:05) Jay shares his favorite (and least favorite) streaming services in response to a fun question=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson discusses some interesting recent marketing trends and survey results, including TikTok's recent "Deal For You" sales event. Also, what's up with long gaps between seasons of great shows?!?=================================================================Best Moments:(00:54) A survey found that 79% of people aged 18-25 and 53% of those aged 26-40 would rather have 1 million followers than $1 million(02:16) TikTok's recent "Deal For You" sales event underperformed compared to Amazon Prime Day, with sales down 6% during the same period(04:15) Using Olympic-themed words like "champion," "gold medal," and emojis in email subject lines is boosting open rates by up to 20%(05:13) Jay expresses frustration with the long gaps between seasons for popular TV shows like Euphoria, Severance, and Stranger Things=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, hosts Jay Schwedelson and Daniel Murray from the Marketing Millennials dive into managing haters and negative feedback in the marketing world.Whether you're taking a quick break or just need some marketing wisdom on the go, this episode covers practical tips and personal insights you can use in your job today!=================================================================Best Moments:(01:00) Sushi cravings in LA(01:27) Discussion on haters and negative feedback(02:00) Importance of negative feedback in marketing(03:05) Personal experiences with negative feedback(04:11) Jay's mantra — "When in doubt, opt them out"(05:08) The impact of one-off criticism on marketing strategies(06:09) Unsubscribes and their role in marketing(07:33) Cultivating an engaged and loyal audience(08:02) The hosts' favorite sushi orders=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson delves into unconventional grammar and its SHOCKING effectiveness in modern marketing. He shares valuable insights and actionable tips for improving your email and social media campaigns by embracing imperfections in language.=================================================================Best Moments:(01:25) The value of unconventional grammar and misspellings(01:47) Benefits of using onomatopoeia in subject lines(03:09) The effectiveness of slang acronyms(05:01) Impact of bad grammar on email headlines and landing pages(06:54) How broken sentences can increase open rates(07:40) Introduction to Marigold's complete guide to zero-party data(08:00) Jay's personal anecdotes and random thoughts=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson interviews Nate Frick, the Director of Enterprise Strategy and Architecture at Marigold, a leading marketing platform.=================================================================Best Moments:(03:03) Explanation of zero-party data and its importance for personalization(05:11) The difference between zero-party data and first-party data(07:20) Nate's recommended approach to data acquisition and personalization strategy(09:06) The importance of using the data provided by customers authentically(10:23) Personalization across different channels, like SMS vs. email(12:01) Moving beyond basic personalization like using first names(13:28) Leveraging data points like product interests, locations, and dates for personalization(15:40) The shifting trend of brands being more upfront about using customer data for personalization(16:10) Nate's experience with people thinking he can fix their tech issues after working at AOL 😂=================================================================Guest Bio:Nate Frick is the Director of Enterprise Strategy and Architecture at Marigold, a leading marketing platform with over 40,000 customers worldwide. He has extensive experience in the marketing and email space, having previously worked at companies like Cheetah Digital and AOL. Nate provides strategic guidance to Marigold's clients on leveraging personalization, data, and industry trends to drive their businesses forward.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson discusses using AI for content generation and analysis, and answers a fun food-related question from a listener.================================================================Best Moments:(01:57) Using AI for competitive analysis and creating graphical comparison tables(03:17) Use this ChatGPT prompt to develop a GTM strategy your company can focus on: "Analyze the following accounting software tools' websites — QuickBooks.com, Netsuite.com, and FreshBooks.com. Focus on target audience, value props, pricing, and summarize the results in a graphical, comparison table showing checkmarks for strengths and weaknesses."(05:41) Marigold's guide to zero-party data(06:37) Ridiculous question — debating the best among Cracker Barrel, IHOP, and Waffle House(08:22) Waffle House's secret menu recommendations=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson discusses the latest news and trends in marketing and business. He also shares some interesting insights into pop culture and everyday life.=================================================================Best Moments:(01:00) Advice on being cautious of inflated metrics on social media platforms due to current events(01:28) A look at the social media platforms with the most political content, according to Pew Research(02:15) LinkedIn's feature to block political content from your feed(02:47) Intuit's acquisition of Amped, a leading pop-up company, and the importance of using pop-ups for data capture(03:50) The rise of side hustles, with data showing 36% of adults having one, earning an average of $891 per month(04:43) The growing trend of creating and selling online digital courses, expected to reach $319 billion by 2029(05:44) A humorous discussion about receiving notifications related to Matthew McConaughey not wearing deodorant=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode of "The Bathroom Break," hosts Daniel Murray and Jay Schwedelson discuss the importance of frequency and relevancy in content creation and marketing.=================================================================Best Moments:(02:05) How often should you post on social media or send emails?(02:23) Quality over quantity — don't just put out content for the sake of it(03:32) Use the "group chat test" to filter out irrelevant or boring content(04:10) Focusing too much on self-promotion can damage credibility with your audience(04:18) Relevancy and frequency are tied together, not frequency alone(05:23) Finding the balance between perfectionism and being overly promotional(06:05) Providing value through helpful, relevant content can make your audience love you(06:21) Setting frequency goals without considering quality is a recipe for failure(07:12) Building the habit of consistent posting with a purpose(08:15) Don't bathroom shame, and let people use the restroom when needed=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode, host Jay Schwedelson discusses the importance of launching a personal email newsletter to stay relevant as Apple rolls out its iOS 18 update with new email categorization features.=================================================================Best Moments:(00:40) Jay explains why the world of email marketing is about to change with Apple's iOS 18 update(01:35) Over 46% of all business and consumer email is read via the Apple Mail app(02:07) With iOS 18, Apple will use AI to categorize emails into primary, transactions, updates, and promotions tabs(02:56) Schwedelson recommends launching a personal email newsletter to stay in the primary tab(03:38) Personal newsletters have a 32% higher average open rate compared to brand newsletters(04:11) Emails from individuals and non-promotional content will likely go to the primary tab(04:43) He advises having someone in the organization launch a personal newsletter and build a subscriber base(09:13) Jay discusses The Bachelorette and shares updates on Bachelor Nation shows=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson interviews Casey Hill, a Senior Growth Marketer at ActiveCampaign and a lecturer at Stanford University, about how to create effective content on LinkedIn and amplify your reach and engagement.=================================================================Best Moments:(01:41) Casey shares his career journey and how he ended up at ActiveCampaign and Stanford(03:31) Casey explains the "5 degrees of content" framework for LinkedIn(06:31) Casey discusses the importance of having intentionality with your content based on your goals(09:53) Casey provides tactical tips for creating effective LinkedIn content(14:18) Casey emphasizes the importance of showing your personality and human side on LinkedIn(16:33) Jay and Casey discuss the "Since You Didn't Ask" segment, where they talk about non-work-related topics(19:19) Casey shares how listeners can follow and connect with him=================================================================Guest Bio:Casey Hill is a Senior Growth Marketer at ActiveCampaign and a lecturer at Stanford University's Business School. He has over 13 years of experience in the software and SaaS industry, with a focus on organic growth strategies. Casey is also the host of the "Angles and Insight" podcast, where he brings together billionaire tech icons to debate various industry topics.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson discusses whether businesses should buy email lists, answers some ridiculous questions, and shares his unfiltered thoughts on various cultural experiences.=================================================================Best Moments:(01:52) Is buying an email list a bad idea?(07:07) Would Jay rather attend the Oscars or Grammys?(08:05) Would Jay rather attend a Marvel or DC movie premiere?(08:36) Would Jay rather visit the Louvre or Van Gogh museum?(09:06) Jay's unapologetic take on not appreciating fine art museums=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this FREE content Jay found INSANELY VALUABLE, The Complete Guide to Zero-Party Data.

In this episode, host Jay Schwedelson discusses the impact of a current political event on marketing performance and shares insights about Twitter downvotes, back to school subject lines, and some recent TV shows Jay is watching.=================================================================Best Moments:(00:40) Addressing the recent assassination attempt on former President Trump(01:46) Instant impact analysis on email open rates after the assassination attempt(03:11) The impact of Amazon Prime Day and the Republican National Convention on email open rates(04:29) Twitter (X) testing a downvote feature for replies(06:01) The most impactful words/phrases in email subject lines: "back to school" and "Q4"(06:52) Jay's thoughts on the Netflix movie "Beverly Hills Cop: Axel Foley"(07:18) The return of "The Real Housewives of Orange County"(07:39) The return of "The Bachelorette" and its impressive ratings=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode of "The Bathroom Break," hosts Jay Schwedelson and Daniel Murray discuss the best win-back strategies for email marketing.=================================================================Best Moments:(02:16) Discussing win-back strategies for inactive email subscribers(03:14) Targeting subscribers who haven't engaged in the last 90 days(03:55) The ineffective "we miss you" win-back emails(04:15) Using "verification" emails to re-engage subscribers(05:10) Tailoring win-back strategies based on subscribers' past engagement levels(06:20) Sending personalized win-back emails to highly engaged subscribers(09:47) The importance of separate opt-out options for different communication channels(10:15) Avoiding one-click unsubscribe links to prevent bot-driven unsubscribes(11:05) Making the unsubscribe process a branding opportunity=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode of "Do This, Not That," host Jay Schwedelson shares actionable tips and tactics for email marketing that can have a significant impact.=================================================================Best Moments:(01:22) The impact of using title casing versus sentence casing in email subject lines(02:23) The effectiveness of capitalizing one word in the subject line to make it stand out(03:21) Using a compelling stat as the subject line for email newsletters to boost open rates(04:24) Including memes in newsletters to increase click-through rates and add a human touch(05:21) Resending emails to non-openers with subject lines that address the initial non-open=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.

In this episode of "Do This, Not That," host Jay Schwedelson interviews Dr. JJ Peterson, the co-author of the book "StoryBrand" and co-host of the popular podcast "Marketing Made Simple." They discuss the power of storytelling in marketing and how businesses can use the StoryBrand framework to create clear, compelling messaging that resonates with their customers.=================================================================Best Moments:(01:59) Dr. Peterson's background(07:14) Explaining the StoryBrand framework and its seven key elements(13:24) The importance of making the customer the hero in your brand's story(15:29) Discussing the benefits of niching down and targeting a specific audience(18:36) The concept of "narrative transportation" and its impact on marketing(23:25) Dr. Peterson's reality TV show and his favorite reality TV shows=================================================================Guest Bio:Dr. JJ Peterson is the co-author of the Wall Street Journal bestseller "StoryBrand" and the co-host of the "Marketing Made Simple" podcast.=================================================================PARTNER WITH JAY AND GURU Media Hub HERE:www.GuruMediaHub.comPartner with Jay or have Jay on YOUR podcast:www.JaySchwedelson.comJay's Agency:www.OutcomeMedia.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!Regardless of your size, check out Marigold today to get the solution you need to grow your business!Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.