2023 was a jam packed year of conversations packed with gold nuggets of wisdom to help our ecommerce businesses. In this special episode, we’re sharing the best bits of conversations from 2023 that have a special place in our hearts.  It’s an opportunity for you to hear a little bit of the gold you may have missed, all in one place.Alice Williams from Ovira: The Most Followed Aussie Brand on Tik Tok | #276Alice Williams is the founder of Ovira, a period pain relief device. In this chat you’ll hear all about how Alice built the brand and how her and the team got to 6m TikTok followers.Eugene Cheng from Sneaker Laundry: World’s Wealthiest Shoe Shiner | #305This episode is the first from Add to Cart’s co-host Jo Anne Hui MIller, who joined us in 2023.   Eugene Cheng is an ex-lawyer who’s now known as Australia’s wealthiest shoe shiner after founding Sneaker Laundry, which offers sneaker cleaning products as well as services, both online and in-store. Eugene shares how he sees the relationship between ecommerce and bricks and mortar and he gets into the detail of the radical re-brand he’s right in the middle of.Laura Thompson and Sarah Sheridan from Clothing The Gaps: Mob At Heart | #337Part of the Voice series we released ahead of the referendum back in October, in this chat, you’ll hear from Clothing The Gaps co-founders Laura Thompson and Sarah Sheridan. We hear about their battle with the American clothing giant Gap, how being receptive to an avalanche of DMs increased their sales and their take on how acknowledgements of country done right, can make all the difference.Andrew Lipp from EQL: The Psychology of Hype Drops | #292Andrew Lipp is the CEO and Co-Founder of EQL (that’s E-Q-L pronounced Equal). A former sneakerhead who felt the pain of missing out more than once and, with the help of two former Google colleagues, decided to create a solution.  EQL is an end-to-end platform built for retailers to reliably sell the most in-demand products to more customers, and get more value out of every launch by facilitating site reliability, accurate payments, scam prevention and helping to ensure a level playing field for customers.  We get insights from Andrew on how to manage the chaotic conditions of an ecommerce hype drop and some of the crazy things that get sold in this way…bottled Cheeto dust anyone?Thanks for tuning in this year! We’ll see you soon to kick off 2024. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Nathan Yun and Rex Zhang, old friends and Co founders of Paire - P A I R E - a sock brand that is all about comfort and sustainability.  The pals set about reinventing sock functionality to address frustrating experiences with smelly, sweaty, slippy foot underwear and the results have bagged them five star reviews, angel investment and revenue doubling year on year.  Their range has now expanded to include t-shirts, towels and loungewear.Links from the episode: Innovating in the Textile Industry: How Paire is Redefining Comfort and Sustainability | #356  Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… About your co-hosts: Nathan Yun from PaireNathan possesses a diverse background in the film industry, having served as Jackie Chan's assistant, and later excelling in business, startup marketing and branding. Witnessing the exploitation during a research trip to India fueled his passion for sustainable fashion. Nathan's creativity and determination, coupled with his eye for responsible business practices, have been instrumental in the success of Paire's revolutionary clothing line.You can contact Nathan at LinkedInRex Zhang from PaireRex comes from a family that has been running textile factories for over 40 years. He is a textile expert with extensive knowledge of fabric technology and materials science. Drawing from Rex's expertise and dedication, Paire introduced Supreme CoolBlend, a game-changing thread blending Merino wool and cotton. Rex's commitment to sustainable innovation has propelled Paire's mission to revolutionise the fashion industry, creating environmentally friendly and incredibly comfortable clothing.You can contact Rex at LinkedInAbout your host: Nathan Bush from Add To CartNathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Hosted on Acast. See acast.com/privacy for more information.

The people have spoken! After another massive year at Add To Cart, it’s time to share with you the top three most downloaded episodes of 2023. We’ve pulled the best parts of these ecommerce chats in this special episode. But if you just want to know who won the popularity contest, here you go, in reverse order...3.Simon Beard From Culture Kings: Thrifty Customers, Tight Retailers and Artificial Intelligence | #318Simon Beard, co-founder of Culture Kings, one of the most exciting retail brands Australia has ever seen.. From a stall at the Carrara markets to a $600m valuation in 2021, and a successful partial exit, one of the biggest private retail acquisitions in Australia's history.   The episode explores the findings that came out of Shopify’s Australian Retail Report published back in July, but we get some really cool insights from Simon on loyalty, AI and looking after the team.2.Erica Berchtold from The Iconic: Pushing the Limits of eCommerce | #261Erica is one of the most influential leaders in the retail landscape and she is also Add to Cart’s most requested guest.  At the time of this chat, Erica was CEO of The Iconic, Australia’s very own online fashion powerhouse, committed to customer and at the forefront of technology and innovation.  Despatching from a 28,000sqm fulfilment centre in Sydney, with almost a thousand staff, they continue to redefine the future of retail in Australia and New Zealand. We hear how Erica stays connected to customers, the secrets to an 8 minute delivery turnaround - from order placed to ready to ship, and the achievement she’s most proud of.1.Davie Fogarty from The Oodie: The Fad That Stuck Around | #271Davie Fogarty is founder of The Oodie.  His product, the original oversized wearable blanket, turned his last $500 into a 250 million dollar business and now sits inside The Davie Group alongside Pupnaps, ZoeTech and Australian Furniture Warehouse.  You  may have seen him as a judge on Shark Tank this year too. Davie’s story is a real rags to riches tale - he had some hard times and more than a few failures before hitting the jackpot with The Oodie.  In this conversation he shares practical takeaways on product selection, trend spotting and how he manages stress.We hope you enjoy a look back on the most popular episodes of 2023. We’ll see you soon for new episodes in 2024! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Melissa Drennan, CEO of Green Friday, a business born from a desire to disrupt retail consumerism on behalf of the planet. Starting in 2021 with an inaugural event which ran at the same time as the Black Friday - Cyber Monday period featuring 23 partners, they’ve grown to now host 260 brands - people like Michael Hill, Salvos Stores and Frank Green.  They have an engaged customer base of 12,000 and continue their mission to educate and inspire consumers to buy better. Links from the episode:Green FridayThank F**k It’s Green Friday: An Antidote To Overconsumption | #349Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… About your co-host: Melissa Drennan from Green FridayMelissa is a retail industry expert with over 20 years of experience in buying and planning across the UK and Australia. She made a name for herself in companies like THE ICONIC and Catch. During her tenure at THE ICONIC, Melissa found her true passion for instigating change within the industry. Witnessing the environmental impact of consumption patterns, she became driven to build more sustainable options and promote a circular model of consumption. As an advocate for sustainable practices, Melissa is constantly seeking innovative and practical solutions to address the challenges the industry faces. Her visionary approach, combined with her deep understanding of retail and her unwavering dedication, makes her a driving force in shaping a more sustainable future.About your host: Nathan Bush from Add To CartNathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Dave Hack and George Brown, co founders of Creator Flow, a platform that connects brands with UGC-style Ad Creators.  The founders saw a gap between those that have a need for social media ad content to be made and those with the talent, experience and availability to make it.  They’ve filled their books with high quality Australian creators and are working with some pretty impressive clients - outfits like Shark Ninja, Who Gives A Crap and The Oodie.  Today, Dave and George get into the detail of exactly what UGC is and how it differs from influencer content.  They share wisdom from both sides of the equation - how to produce great content and the must haves when briefing for UGC.  We also get their predictions on where we’re going to see most future disruption in this space. If you’re keen to try the platform, sign up here https://creatorflow.au with the code ADDTOCART and you’ll get 100 credits, courtesy of Dave and George. Links from the episode:Creator FlowShopify Plus (sponsored)Signet (sponsored)Questions answered:What criteria do you have for allowing creators on your platform?What are the top tips for creating great UGC?How should brands best brief a content creator?This episode was brought to you by…  Shopify PlusSignetAbout your host: Nathan Bush from Add to CartNathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on. LinkedIn, Twitter or via email.About your co-hosts: Dave Hack  and George Brown from Creator FlowDave Hack and George Brown are the founders of Creator Flow, aiming to make getting user-generated content (UGC) easier than ever before. George’s background in building Washbloc and Dave’s understanding of the struggles faced by freelance creatives have led them to unite their expertise. Together, they help brands connect directly with UGC creators, ensuring a steady supply of engaging content while enabling creators to pursue their passion full-time.You can contact Dave at LinkedInYou can contact George at LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Jason and Jessica Pallant, the his and hers of marketing research, a dream team package whose academic take on Ecommerce provides much needed clarity and a fresh perspective. Their recently published paper (aptly titled The NIghtmare Before Christmas) delves into how brands feel about taking on Black Friday, Cyber Monday, Pre-Christmas, the lot.  They asked a bunch of retailers to spill the beans on their approaches to the sales in an attempt to work out how to change the race to the bottom for everyone’s benefit. Links from the episode:More Than A Discount: How Retailers Can Win at Pre Christmas Mega Sales | #347Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… About your co-hosts: Jason Pallant from RMIT UniversityDr Jason Pallant is a Senior Lecturer at RMIT University, researching the impact of emerging technologies on customer experience, as well as Director of Knowledge Enablement at The Lumery, where he is leading the development of a new MarTech and CX learning platform. Jason has authored over 20 peer-reviewed academic studies on retail topics ranging from omnichannel retail, augmented reality, showrooming, and data privacy, and regularly shares his research as a featured author for Inside Retail. He is a judge for retail industry awards hosted by Inside Retail and the National Retail Association, and was named on ReThink Retail’s global Top Retail Influencers list for 2023 – the only Australian academic to be included.You can contact Jason at LinkedInJessica Pallant from Swinburne University of TechnologyDr Jessica Pallant is a Marketing Academic within Swinburne Business School with specific expertise in consumer services, customer experience, and the impacts of emerging technologies. She has a PhD in Marketing focused on the human side of customisation technologies, and has led multiple studies on topics including generative AI, customer experience, retailing, and service innovation which have been published in leading peer-reviewed academic journals.She shares her expertise with leading organisations in retail and consumer services through commissioned research and consulting projects, and regularly writes for public outlets including Inside Retail and The Conversation.You can contact Jess at LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Natalie Wakeling, founder of Embody Women. Natalie landed her first editorial spread in Cosmopolitan Magazine in 2000 and since then has worked with every major Australian fashion title, plus-size brand and large retailer.  Her own struggle as a teenager to find cool fashion that actually fit, led her on a crusade for size inclusivity – and in 2006 she launched her own plus size fashion label, Embody Women.  In our chat, Natalie shares the surprising stats of the plus size fashion market, her trust policy with returns and the journey she’s taken to acquisition.Links from the episode:Embody WomenShopify Plus (sponsored)Signet (sponsored)Questions answered:How is the Australian fashion industry doing when it comes to  inclusive sizing?What was it like working as a plus size model for the last 15 years?What’s your advice for brands who’d like to explore more inclusive sizing?This episode was brought to you by…  Shopify PlusSignetAbout your host: Nathan Bush from Add To CartNathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Natalie Wakeling from Embody WomenNatalie Wakeling is one of Australia’s most well-known plus-size models. Since her first editorial spread for Cosmopolitan Magazine back in 2000, she has been a fierce advocate for body inclusivity in the fashion industry, helping pave the way for some of today’s biggest names in curve fashion.You can contact Natalie at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Emilio Murphy, Head of Paid Media at Muscle Nation, the community and culture driven fitness brand.  Before that, Emilio spent three and a half years at hypergrowth start up HiSmile, helping them conquer the teeth whitening sector.Links from the episode:Mastering Paid Media with Muscle Nation | #345Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… About your co-host: Emilio Murphy from Muscle NationEmilio is a unique blend of a results-driven performance marketer with a keen eye for creative strategies. With experience in hyper-growth startups like Hismile, where he served as the Advertising Manager, Emilio has successfully executed key brand moments and managed budgets in the eight-figure range.  Currently, he leads the paid efforts at Muscle Nation, a thriving Australian supplement and apparel brand.You can contact Emilio at LinkedInAbout your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Alisa and Lysandra Fraser, founders of the successful home and personal care brand al.ive body.  Alisa and Lysandra started the brand in 2020 just as COVID hit Australia and today they have 50 product lines, 750 stockists and an estimated 2024 turnover of $22 million.  We do chat briefly about their success on The Block back in 2013, but the pair have done so much more since then.  They share their stand out learnings from a recent warehouse relocation, how they approach decision-making as twin sisters and co founders and why forecasting is such an important aspect of their business.Links from the episode:al.ive bodyShopify Plus (sponsored)Signet (sponsored)Questions answered:Would you ever do another reality show?What was your launch strategy to make a mark?What advice do you have for founders considering a warehouse move?This episode was brought to you by…  Shopify PlusSignetAbout your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-hosts: Alisa and Lysandra from al.ive bodyBorn and raised in South Australia by a resilient single mother, Alisa and Lysandra Fraser were instilled with a strong work ethic and an unyielding determination from an early age.  The Block unveiled their hidden talent for interior design and enabled them to establish Alisa & Lysandra Interiors. In 2020, they boldly launched al.ive body, a personal care brand, driven by their quest for soap that complements their design projects. Within 3 years, al.ive body expanded to include home care and baby products, surpassing expectations.You can contact Alisa at LinkedInYou can contact Lysandra at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout the founder of one of the most interesting non-alcoholic brewing companies in Australia, Clinton Schultz. A Gamilaraay man, psychologist, former chef and co-founder of Sobah Beverages.  In 2017, after two years on the wagon, Clinton was frustrated at the lack of adult drink options that weren’t alcoholic and launched Sobah in response.  The business is on a mission to champion Aboriginal and Torres Strait Islander culture, native foods and well-being, and through their unique range of brews, help to reduce the stigma around socialising sober.  From producing limited edition drinks in collaboration with musicians like Peking Duk to opening Australia’s first dedicated non-alcoholic brewery, Sobah is growing fast, just like its category.Links from the episode:Sobah’s Journey to Successful Non-Alcoholic Beer Brand | #341Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… About your co-host: Clinton Schultz from SobahDr. Clinton Schultz, Gamilaraay man, psychologist and visionary founder of Sobah Beverages, is a trailblazer in the world of crafting flavourful and innovative non-alcoholic craft beer. With a unique blend of expertise in First Nations' health and a passion for Australian native ingredients, Clinton has created a brand that celebrates taste, culture, and community. His commitment to sustainable practices and his dedication to promoting responsible choices have paved the way for Sobah's exceptional journey in the beverage industry. You can contact Clinton at LinkedInAbout your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

Today’s guest likens himself to a popular eighties TV character. Didn’t we all aspire to be Magnum PI or Uncle Jesse from Full House at some point? I ended up more like Norm from Cheers - I’m showing my age now. Today we’re talking to another smart, resourceful problem solver - just like Macgyver - there you go, did you get it right? My guest is Matthew Pezzimenti, Founder and Director of Conversion Kings. Since 2014, they’ve been working on Conversion Rate Optimisation processes for leading Australian and International brands like Koala, StyleTread and Woolworths. Now Matt may not have a highly gelled mullet or a roll of duct tape in his back pocket, but he does know a hell of alot about creating CRO solutions to fix the problems your eCommerce business might be having. In this chat, he runs through some of the common issues and how to fix them, shares tips on ironing out your GA4 implementation and names the top tools that can help you build an army of converts.  Links from the episode:Conversion KingsHotjarFull StoryTea leafSession CamVWOShopify Plus (sponsored)Signet (sponsored)Questions answered:What are the key metrics retailers should be looking at when assessing conversion?In your view, what are some of the most critical tools for optimising conversion? What are the most common conversion tests you implement?This episode was brought to you by…  Shopify PlusSignetAbout your co-host: Matthew Pezzimenti from Conversion KingsMatt is an accomplished Conversion Rate Optimisation expert and the visionary behind Conversion Kings. With a burning passion for crafting extraordinary online experiences that translate into tangible revenue, Matt takes immense pride in delivering top-notch optimisation services tailored just for you! As the founder, his mission revolves around enlightening and empowering individuals from all walks of life about the power of Optimisation while establishing a dependable and scalable optimisation process.Beyond his role in elevating Conversion Kings to a renowned global agency, Matt is affectionately known as the "Conversion King" among peers and clients alike, owing to his unwavering dedication to the captivating realm of optimisation. Join us in exploring the wonderful world of optimisation with this exceptional speaker and thought leader.You can contact Matt at LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Alice Kuepper from Winning Group. Alice landed her ‘dream job’ as Head of Sustainable Business and Corporate Social Responsibility at the home of Appliances Online and Winning Appliances in 2020.  The broad and far-reaching role includes goals such as championing a circular economy, ensuring good visibility on supply chain ethics and forging meaningful connections with First Nations communities.  It feels like destiny may have played a significant part in Alice’s career path.  Growing up living in different countries and societies, studying sociology and then being exposed to the progressive world of ecommerce. Links from the episode:Winning GroupSustainability and Social Responsibility in Ecommerce: How Winning Group is leading the way | #343Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… About your co-host: Alice Kuepper from Winning GroupAlice is an authentic business leader and strategist who believes in the shared value approach and the power of business as a catalyst for positive societal change and sustainable growth.  In her role at Winning Group as Head of Sustainable Business and CSR, Alice led the development of the company's first sustainability and social impact strategy and is creating value by engaging employees, customers and partners into the delivery of impact initiatives across responsible sourcing, charity & community engagement, waste & recycling and carbon management.  With 15+ years of leadership experience, Alice was previously managing multifunctional teams and complex projects within the e-commerce sector with responsibility for commercial performance, marketing, partnerships, stakeholder engagement, sustainability and product development. You can contact Alice at LinkedInAbout your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Hosted on Acast. See acast.com/privacy for more information.

One of the best things about hosting a podcast is the education I receive in the process.   I’ve learned about work life balance from Anthony Zaccaria at Linktree, values from Julie Mathers at Flora & Fauna and timing from Gabby Liebovich of Catch.  I’ve even got a recipe for homemade bread from Adam Lindsay from Koh.  Today’s episode has more than its fair share of revelations for me - on everything from textile weaving machinery settings to what it's like to work for one of Hollywood’s most famous martial arts stuntmen.  More on that later.  Today, we are joined by Nathan Yun and Rex Zhang, old friends and Co founders of Paire - P A I R E - a sock brand that is all about comfort and sustainability.  The pals set about reinventing sock functionality to address frustrating experiences with smelly, sweaty, slippy foot underwear and the results have bagged them five star reviews, angel investment and revenue doubling year on year.  Their range has now expanded to include t-shirts, towels and loungewear.  In this chat Nathan and Rex give us a fascinating window into the world of fabric technology, advice on how a Shopify site can be anything but standard and some sobering insights from their lived experience as Asian Australian founders.  Links from the episode:PaireShopify Plus (sponsored)Signet (sponsored)Questions answered:What are your primary marketing channels? How do you make your Shopify site look unique?What are your experiences as Asian Australian founders?About your co-hosts: Nathan Yun from PaireNathan possesses a diverse background in the film industry, having served as Jackie Chan's assistant, and later excelling in business, startup marketing and branding. Witnessing the exploitation during a research trip to India fueled his passion for sustainable fashion. Nathan's creativity and determination, coupled with his eye for responsible business practices, have been instrumental in the success of Paire's revolutionary clothing line.Rex Zhang from PaireRex comes from a family that has been running textile factories for over 40 years. He is a textile expert with extensive knowledge of fabric technology and materials science. Drawing from Rex's expertise and dedication, Paire introduced Supreme CoolBlend, a game-changing thread blending Merino wool and cotton. Rex's commitment to sustainable innovation has propelled Paire's mission to revolutionise the fashion industry, creating environmentally friendly and incredibly comfortable clothing. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Clothing The Gaps co-founders Laura Thompson and Sarah Sheridan. Started as a COVID hustle when Laura and Sarah were in health promotion, Clothing The Gaps is now Australia’s leading Indigenous fashion brand, and arguably, Australia’s foremost brand when it comes to leading real social change. From their Free The Flag campaign (which ended up freeing the flag) to this year’s Voice referendum, Clothing The Gaps are an inspirational team who won’t stop or apologise for standing up for issues that matter to Indigenous Australians..  Links from the episode:Clothing The GapsLaura Thompson and Sarah Sheridan from Clothing The Gaps: Mob At Heart | #337Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… About your co-hosts: Laura Thompson from Clothing The GapsLaura is CEO & Co-Founder at Clothing The Gaps and an experienced Manager with a demonstrated history of working in Community health care and Aboriginal Community Controlled Health Services. Skilled in Nonprofit Organizations, Communication, Health Promotion, and Teamwork.You can contact Laura at LinkedInSarah Sheridan from Clothing The GapsSarah is Co-Founder of Clothing The Gaps.  She is passionate about energising spaces, from boardrooms to prisons, to create engaging and lasting impact for social change, especially within reconciliation and health and well-being. Using creativity to facilitate opportunities and spaces for people to come together to connect brings her joy. Working predominantly alongside the Aboriginal Community in Melbourne, Sarah is an experienced Health Promotion and Community Engagement Practitioner with a demonstrated history of solutions focused, strength based program development and communication. These skills have translated to a unique approach to operations and sustainable business development. Always keen to hear from people in leadership, governance, health, social enterprise, community development and social change fields.You can contact Sarah at LinkedIn Hosted on Acast. See acast.com/privacy for more information.

Coming to you today from another live event…we’re on a bit of a roll and are loving bringing our conversations into a packed room. Much funner than being the lone ranger in my studio. This time, we are in Melbourne at Emarsys The Power to the Marketer event. Power to the Marketer is a global event and this year’s theme was elevating the Art & Science of Marketing. My guest is Darren Gunton, GM of Marketing at Total Tools, Australia’s largest independent professional tools retailer with 81 franchise stores and doing over $1b in revenue. In this chat, Darren channels his customer, the tradie (swear words and all - just a heads up on that if you’ve got any kids with you!) He shares how he is pushing the boundaries of hyper personalisation with a loyalty programme that services the 1.9m tradies Total Tools has on its database (Total Tools is one of EMarsys long standing and proudest customers. He also shares how a fail fast mentality is his mode of choice and how he goes face to face with his customers - sometimes with some shitty results. It will all make sense in the chat I promise! There are a tonne load of loyalty tips in here and bucketloads of passion for making sure customers have a great experience. We’re going to kick off with our chat with Darren and then close out with some takeaways with EMarsys Will Wilson who is the Regional Vice President of Sales for A Pac and Japan and was the host with the most on the day. Links from the episode:EmarsysTotal ToolsQuestions answered:What are the most important operational elements to grow a loyalty program across omnichannel? How are you going to leverage the most from the Emarsys platform over the next 12 months?What were your highlights from Power To The Marketer 2023?About your co-hosts: Darren Gunton from Total ToolsDarren is a passionate, driven and successful marketing professional who thrives on success and enjoys infecting others with his passion and energy. He has over 20 years of professional marketing experience, specialising in hospitality and retailing in a franchised environment. Whilst he prides himself on his strategic thinking, his strength lies in the ability to drive a business by being hands on and leading by example.You can contact Darren at LinkedInWill Wilson from EmarsysAs Regional Vice President for APJ, Will leads the sales team across the region for Emarsys. Will has a passion for learning about how businesses serve their consumers and identifying ways to support their strategic growth through technology. Will has over 15 years experience in MarTech, consulting and leadership roles.You can contact Will at LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Justin Ryan, Co founder of Glow Capital Partners, a growth equity firm investing in high growth brands and businesses in Australia and New Zealand.  Having led 22 private equity investments and a big fan of partnering with innovative entrepreneurs and founders, Justin started the Glow Capital business in 2021 alongside Kate Morris of Adore Beauty.  Earlier this year they secured their first major client, Cargo Crew.  Justin and I chat about the benefits of having an experienced grass roots founder like Kate Morris at the head of the company, he delves into the detail of attractive unit economics and shares the red flags he looks out for when investing in businesses.Links from the episode:Glow Capital PartnersShopify Plus (sponsored)Signet (sponsored)Questions answered:What are your criteria when looking at businesses to invest in? Which Australian brands do you look up to at the moment? How did you get into the private equity game? This episode was brought to you by…  Shopify PlusSignetAbout your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Justin Ryan from Glow Capital PartnersJustin Ryan is Co-Founder and Managing Partner at Glow Capital Partners, a private equity firm that invests in high growth and future focused companies.Justin has an extensive private equity investment track record since starting in the industry in 1997 at Catalyst Investment Managers, including the last decade at Quadrant Private Equity as a Managing Partner. Justin was Chair of the Australian Venture Capital Association (now Australian Investment Council) in 2003.Since 1997, Justin has led 22 private equity investments, 17 are fully exited and 2 partially exited. Seven have received deal of year from the Australian Investment Council. Justin also has extensive operational experience, gained while CEO and Managing Director of Alesco Corporation, an ASX 200 listed company with a portfolio of over 100 industrial brands which was acquired by Dulux Corporation in 2011.You can contact Justin at LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout CEO of an Australian skincare brand, with a heritage dating back to the birth of the modern beauty industry in the 1930s.  Pippa Hallas is the great niece of the original founder of Ella Bache and has been at the helm since 2010.  With counters in David Jones and franchises in over 150 salons across Australia, Ella Bache has an emphasis on individual skincare solutions and education.  In this chat, Pippa shares the secrets to maintaining a legacy brand, how she executed the ultimate digital transformation and why she chooses snow covered Boston for business inspiration every year.Links from the episode:Pippa Hallas from Ella Bache: Glow Through Time | #332Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Pippa Hallas from Ella BacheElla Baché is 65 years young and has celebrated many milestones;  Pippa has had the privilege of taking this company on a journey through the changes of the empowered consumer, an increasingly rapid growth of ‘fast food’ beauty, whilst challenging the pivotal changes in buying behaviours and brand loyalty of new generations.Throughout her time as CEO, she has seen Ella Baché expand to over 150 franchise locations across the country, a long way from its 1930’s beginnings.  But one thing will always remain the same, Pippa’s continual focus on the empowerment of women, whether it be through education or the franchise network or speaking with individuals on the importance of skincare; Pippa encourages these women to become leaders in their own right – it is the core of the brand and the core of her values too.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Shamini Rajarethnam, CEO of Rationale.  Shamini joined the Australian luxury skincare brand as a marketing and digital coordinator in 2011.  Just four years later, she was CEO.  Rationale started life in the doctors surgery, prescribed by dermatologists and plastic surgeons to promote optimum skin health.  Blending science with Australian botanicals, Rationale is now also available online with flagship stores across Australia, Asia and in LA.  Shamini and I chat about her career trajectory, what it’s been like to enter the US market and the exciting new experience Rationale will be launching this year. We get into some juicy stuff about what it’s like being married to another retail entrepreneur, how the retail power couple juggle work and family together – and how it’s not that much different to being Beyonce and Jay-Z .Links from the episode:RationaleJulyShopify Plus (sponsored)Signet (sponsored)Questions answered:How did Rationale start life?What lessons has Rationale learned from entering the US market?How did you go from Marketing Co-ordinator to CEO in just four years?This episode was brought to you by…  Shopify PlusSignetAbout your host: Nathan Bush from Add to CartNathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on. LinkedIn, Twitter or via email.About your co-host: Shamini Rajarethnam from RationaleShamini is an experienced professional with a demonstrated history of working in the beauty industry. A strong background as a marketing professional with a love for marketing + brand management and digital strategy, with demonstrated capabilities as an operational lead. Passionate about people and culture within a business with laser like focus on building and leading strong dynamic teams.You can contact Shamini at LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Drew Mansur.  Drew is the Co founder of TileCloud, an online D2C store transforming the often confusing and overwhelming tile buying process.  With over 300,000 Instagram followers and partners such as Three Birds Renovations, TileCloud provides inspiration and the goods to elevate your reno with minimum fuss.  Drew struck me as down to earth and perceptive - the kind of guy you want on speed dial when dealing with a dodgy builder. Links from the episode:Drew Mansur from TileCloud: Samples and Service | #334Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… About your co-host: Drew Mansur from TileCloudDrew Mansur is the co-founder and head of growth at TileCloud – Australia’s leading online tile store. He graduated from the university of UNSW with a degree in construction management and entered into the construction industry. From there, he co-founded a commercial tiling business which ultimately led to the start of TileCloud. Drew is a serial renovator and through some frustrating experiences of his own, he felt there had to be a better way for renovators to find the right tiles and get them on site. It was this practical understanding of the needs of the renovator coupled with his prior construction management background that led to the formation of an ecommerce based solution for buying tiles. (in spite of everyone’s insistence that ‘you have to touch and feel the tiles before you buy them’) When not helping to grow the business, Drew can be found trying to wrangle his three young daughters and working on his golf swing.You can contact Drew at LinkedInAbout your host: Nathan Bush from Add To CartNathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Melissa Drennan, CEO of Green Friday, a business born from a desire to disrupt retail consumerism on behalf of the planet. Starting in 2021 with an inaugural event which ran at the same time as the Black Friday - Cyber Monday period featuring 23 partners, they’ve grown to now host 260 brands - people like Michael Hill, Salvos Stores and Frank Green.  They have an engaged customer base of 12,000 and, with this year’s event - which is on right now - they continue their mission to educate and inspire consumers to buy better.  Melissa shares how the Green Friday  platform works and how brands can be involved, wherever they are on their sustainability journey.  She gives her take on how retail can cater to the growing eco-conscious consumer and provides a valuable lesson in sustainability maths.Links from the episode:Green FridayReleaseItKindershareHumiiMateshipShopify Plus (sponsored)Signet (sponsored)Questions answered:How did Green Friday come about? How do you qualify the brands that can be part of your platform? As a two-sided marketplace, what’s the customer take-up like? This episode was brought to you by…  Shopify PlusSignetAbout your co-host: Melissa Drennan from Green FridayMelissa is a retail industry expert with over 20 years of experience in buying and planning across the UK and Australia. She made a name for herself in companies like THE ICONIC and Catch. During her tenure at THE ICONIC, Melissa found her true passion for instigating change within the industry. Witnessing the environmental impact of consumption patterns, she became driven to build more sustainable options and promote a circular model of consumption. As an advocate for sustainable practices, Melissa is constantly seeking innovative and practical solutions to address the challenges the industry faces. Her visionary approach, combined with her deep understanding of retail and her unwavering dedication, makes her a driving force in shaping a more sustainable future.You can contact Melissa at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Nick Morgan, Founder and CEO of Vudoo, a platform that connects content to commerce and brings the checkout to the customer…we’re talking turbo-charged shoppable video and engagement to match.  Vudoo started in 2016 and clients include Nike, Westpac and Vogue. Links from the episode:VudooNick Morgan from Vudoo: The Magic of Interactive Video | #330Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… About your co-host: Nick Morgan from VudooNick Morgan, CEO & Founder, Vudoo, is a seasoned entrepreneur and technology leader with over 15 years of experience in digital marketing services. He was a pioneer of the Australian eCommerce sector, played a crucial role in advancing the industry and continues to champion the role of technology to transform businesses and elevate people’s lives. Nick has a proven track record of delivering digital transformation solutions for the public and private sectors, including Adairs, ANZ, Lumo Energy, Tefal, Invictus Games and Leica.You can contact Nick at LinkedInAbout your host: Nathan Bush from Add to CartNathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on. LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Jason and Jessica Pallant, the his and hers of marketing research, a dream team package whose academic take on Ecommerce provides much needed clarity and a fresh perspective. Their recently published paper (aptly titled The NIghtmare Before Christmas) delves into how brands feel about taking on Black Friday, Cyber Monday, Pre-Christmas, the lot.  They asked a bunch of retailers to spill the beans on their approaches to the sales in an attempt to work out how to change the race to the bottom for everyone’s benefit.  Today, we discuss the key findings from their research, the practical solutions they recommend for retailers who want sales success and we also hear their top tip for standing out during the festive season.  If you want to have a look at the research for yourself, you can download The Nightmare Before Christmas from the Add to Cart website.Links from the episode:The Nightmare Before ChristmasShopify Plus (sponsored)Signet (sponsored)Questions answered:What were your major findings in the research report you’ve undertaken about pre Christmas sales? Do you expect any different behaviours or strategies for retailers in PCMS this year? YoY PCMS 2023 vs 2023 - do you think Australian retail will be up, down or flat? About your co-hosts: Jason Pallant from RMIT UniversityDr Jason Pallant is a Senior Lecturer at RMIT University, researching the impact of emerging technologies on customer experience, as well as Director of Knowledge Enablement at The Lumery, where he is leading the development of a new MarTech and CX learning platform. Jason has authored over 20 peer-reviewed academic studies on retail topics ranging from omnichannel retail, augmented reality, showrooming, and data privacy, and regularly shares his research as a featured author for Inside Retail. You can contact Jason at LinkedInJessica Pallant from Swinburne University of TechnologyDr Jessica Pallant is a Marketing Academic within Swinburne Business School with specific expertise in consumer services, customer experience, and the impacts of emerging technologies. She has a PhD in Marketing focused on the human side of customisation technologies, and has led multiple studies on topics including generative AI, customer experience, retailing, and service innovation which have been published in leading peer-reviewed academic journals. She shares her expertise with leading organisations in retail and consumer services through commissioned research and consulting projects, and regularly writes for public outlets including Inside Retail and The Conversation.You can contact Jess at LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Lisa Jones, founder of SHE-com- a community for connecting and mentoring female founders in ecommerce. She was also the co-founder of Ecooriginals which was sold to a private equity investor in 2020.Links from the episode:SHE-comLisa Jones from SHE-com: Supporting Women Founders | #328Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… About your host: Nathan Bush from Add to CartNathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on. LinkedIn, Twitter or via email.About your co-host: Lisa Jones from SHE-comLisa Jones is a passionate E-commerce expert and builder of 3 x multi-million dollar e-commerce brands. Most famous for co-founding Ecoriginals, the world's greenest nappy and wipes brand, which she sold to a private equity investor in 2020, Lisa is busy building a global empire for women with e-commerce brands inside SHE-com. Lisa shares her uncomplicated approach to starting, growing and scaling up online brands through her high touch mentoring programs and retreats, as well as sharing her expertise on stages, inside her podcast and book, and all her social channels. SHE-com is Lisa's creation based on her dream to connect amazing she-compreneurs to each other to share stories, successes and strategies.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Emilio Murphy, Head of Paid Media at Muscle Nation, the community and culture driven fitness brand.  Before that, Emilio spent three and a half years at hypergrowth start up HiSmile, helping them conquer the teeth whitening sector.  Emilio gives us all his tips, plus the channels and formats he sees as essential for success.  He reveals the most important lever in his advertising arsenal and shares his predictions on the future of search.  Links from the episode:Muscle NationShopify Plus (sponsored)Signet (sponsored)Questions answered:What tools do you rely on to do your job? Can you give us an idea of the markets and spends that you are working across? If someone wants to set their career in paid media in ecommerce, what tips would you have for them to get started? This episode was brought to you by…  Shopify PlusSignetAbout your host: Nathan Bush from Add to CartNathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on. LinkedIn, Twitter or via email.About your co-host: Emilio Murphy from Muscle NationEmilio is a unique blend of a results-driven performance marketer with a keen eye for creative strategies. With experience in hyper-growth startups like HiSmile, where he served as the Advertising Manager, Emilio has successfully executed key brand moments and managed budgets in the eight-figure range.  Currently, he leads the paid efforts at Muscle Nation, a thriving Australian supplement and apparel brand.You can contact Emilio at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Sean Ashby, founder and Managing Director of aussieBum, the iconic mens swimwear company born on the sands of Bondi Beach.  Back in 2000, unable to find the nylon togs he loved amidst a sea of lycra, Sean created his own and set about knocking on doors. Today, aussieBum’s swimwear, underwear and lifestyle apparel has a cult following and sells in 183 countries worldwide.  Links from the episode:Sean Ashby from aussieBum: Around The World In Sexy Togs | #324 Questions answered in the podcast: -    What is the weirdest thing you’ve ever bought online?-    Who is your favourite retailer?-    Which retail fad do you wish was history?-    Can you recommend a book or podcast that our listeners should immediately get into?-    Finish this sentence.  The future of retail is… About your host: Jo-Anne Hui-Miller from The General StoreJo is content and insights director at multidisciplinary creative agency, The General Store.  She was previously managing editor of premium content at Inside Retail Australia, Asia and New Zealand. About your co-host: Sean Ashby from aussieBum Sean's company is a winner of multiple export and eCommerce awards. Most recently winning the 2022 NSW Exporter of the year - e-comm. 2017 55th Australian Export Awards - eCommerce & 2017 NSW Business Chamber Awards - Export. In 2023 his passion and commitment to growth continues with his management team as they transition from a single brand entity to 'Apparel Eleven Pty Ltd'. Apparel Eleven manages multiple brands including aussieBum and their latest venture to outdoor hiking apparel (NZLC) and unisex apparel brands. The big goal for 2023 is India and the Middle East.  You can contact Sean at LinkedIn Please contact us if you: -    Want to come on board as an Add To Cart sponsor-    Are interested in joining Add To Cart as a co-host-    Have any feedback or suggestions on how to make Add To Cart better Email [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Alice Kuepper from Winning Group. Alice landed her ‘dream job’ as Head of Sustainable Business and Corporate Social Responsibility at the home of Appliances Online and Winning Appliances in 2020.  The broad and far-reaching role includes goals such as championing a circular economy, ensuring good visibility on supply chain ethics and forging meaningful connections with First Nations communities.  It feels like destiny may have played a significant part in Alice’s career path.  Growing up living in different countries and societies, studying sociology and then being exposed to the progressive world of ecommerce. I met Alice when she was the General Manager at Online Retailer nearly ten years ago but had no idea that this was her background - it was really fun to see how it has all come together for her to find her purpose.  In this chat Alice shares how Winning Group tackles reverse logistics with a focus on sustainability, why slavery is not, sadly, a thing of the past and how businesses can map out a clear pathway to support reconciliation with a RAP.Links from the episode:Winning GroupAppliances OnlineReconciliation AustraliaShopify Plus (sponsored)Signet (sponsored)Questions answered:How do Winning Group champion a circular economy?How do businesses get started with a Reconciliation Action Plan?What is Winning Group doing in light of the upcoming Voice Referendum?This episode was brought to you by…  Shopify PlusSignetAbout your co-host: Alice Kuepper from Winning GroupAlice is an authentic business leader and strategist who believes in the shared value approach and the power of business as a catalyst for positive societal change and sustainable growth.  In her role at Winning Group as Head of Sustainable Business and CSR, Alice led the development of the company's first sustainability and social impact strategy and is creating value by engaging employees, customers and partners into the delivery of impact initiatives across responsible sourcing, charity & community engagement, waste & recycling and carbon management.  With 15+ years of leadership experience, Alice was previously managing multifunctional teams and complex projects within the e-commerce sector with responsibility for commercial performance, marketing, partnerships, stakeholder engagement, sustainability and product development. You can contact Alice at LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Kelly Slessor, digital coach and founder of The Ecommerce Tribe. You might also know Kelly as the founder of personalised shopping app, Shop You.  She has helped hundreds of companies including Westfield, Woolworths and Big W to develop and grow their digital channels and was chair of this year’s Online Retailer Conference and Expo.  Links from the episode:The Ecommerce TribeKelly Slessor from The Ecommerce Tribe: AI Tips from a Technologist | #326Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… This episode was brought to you by…esuiteAbout your co-host: Kelly Slessor from The Ecommerce TribeKelly Slessor has been driving digital growth and innovation in retail for the past 20 years.   Founder of the The Ecommerce Tribe, an Ecommerce training company, she has worked with over 1000 retailers, hospitality providers, and shopping centres globally, she has helped world-leading companies including Westfield, Woolworths, David Jones, Big W, Showpo, Le Specs, Jac & Jack and Gluestore to grow their digital channels.  Kelly is also the founder and CEO of Shop You, an Artificially Intelligent personal shopping assistant. She recently launched The Digital Fishing Project, aimed at digitally educating minority and underrepresented groups working with remote communities.You can contact Kelly at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Clinton Schultz. A Gamilaraay man, psychologist, former chef and co-founder of Sobah Beverages. In 2017, after two years on the wagon, Clinton was frustrated at the lack of adult drink options that weren’t alcoholic and launched Sobah in response. The business is on a mission to champion Aboriginal and Torres Strait Islander culture, native foods and well-being, and through their unique range of brews, help to reduce the stigma around socialising sober. From producing limited edition drinks in collaboration with musicians like Peking Duk to opening Australia’s first dedicated non-alcoholic brewery, Sobah is growing fast, just like its category. In this chat, Clinton shares his tips on how to be a better listener, what businesses can do to move away from just ticking boxes when it comes to supporting First Nations people and provides some valuable insights on the Voice referendum.Links from the episode:Sobah BeveragesShopify Plus (sponsored)Signet (sponsored)Questions answered:How can businesses approach supporting first nations people authentically?What’s the social giving aspect to Sobah? We’re approaching The Voice referendum. What’s your view on how the discussion has been handled so far in Australia? This episode was brought to you by…  Shopify PlusSignetAbout your co-host: Clinton Schultz from SobahDr. Clinton Schultz, Gamilaraay man, psychologist and visionary founder of Sobah Beverages, is a trailblazer in the world of crafting flavourful and innovative non-alcoholic craft beer. With a unique blend of expertise in First Nations' health and a passion for Australian native ingredients, Clinton has created a brand that celebrates taste, culture, and community. His commitment to sustainable practices and his dedication to promoting responsible choices have paved the way for Sobah's exceptional journey in the beverage industry. You can contact Clinton at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Joel Azzopardi, Co founder and CEO of Freddy.  Freddy make jeans that prioritise comfort and fit and look amazing on every body, thanks to patented fabric technology. The Freddy brand is over 50 years old and in Australia has a cult following with over 150,000 Australian followers. Who knew good fitting jeans would be so popular!Links from the episode:FreddyJoel Azzopardi from Freddy: Acquiring the Perfect Fit | #322Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… This episode was brought to you by…esuiteAbout your co-host: Joel Azzopardi from FreddyJoel is the Co-founder and CEO of We Are Brands, the exclusive distributor for Freddy in Australia, New Zealand, USA and UK.You can contact Joel at LinkedInAbout your host: Nathan Bush from esuiteNathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Amanda Healy from Kirrikin.  A proud Koori woman, Amanda has more than 30 years experience in mining, but when she noticed the lack of authentic Indigenous products, she took matters into her own hands and in 2014, she launched her own brand.  Kirrikin is a luxury fashion label that showcases Indigenous art and offers customers the opportunity to directly support the artist behind the design.  In 2021, Amanda’s brand even hit the runway at Australian Fashion Week and has started to expand overseas into the US and Europe. I really enjoyed hearing Amanda share some of the stories that are woven into Kirrikin’s fabrics and her experience of taking Australian culture overseas. We also chatted about her thoughts on the Voice, the impact it could have on the Indigenous community and the challenges she has faced as a First Nations entrepreneur. Links from the episode:KirrikinShopify Plus (sponsored)Packleo (sponsored)Questions answered:Coming from the mining industry, why did you start a fashion brand?How would you describe Kirrikin and your inspiration behind your designs?What tips do you have for businesses wanting to collaborate with Indigenous designers?This episode was brought to you by…  Shopify PlusPackleoAbout your host: Jo-Anne Hui-Miller from The General StoreJo is content and insights director at multi-disciplinary creative agency, The General Store.  She was previously managing editor of premium content at Inside Retail Australia, Asia and New Zealand.About your co-host: Amanda Healy from KirrikinAmanda is from the Wonnarua nation – traditional owners of the Hunter Valley in NSW.  As with many Indigenous people, she has broad connections across the country.   With more than 35 years’ experience in the mining industry, both in Australia, Africa and Canada, Amanda has founded her own engineering businesses in the Pilbara and Cape York supporting Aboriginal people in business.  She developed Kirrikin in late 2014, which is a social enterprise sharing profits with the artists – to address shortage of authentic Indigenous products.  Kirrikin digitally prints gorgeous Aboriginal artwork onto luxurious Cashmeres and silks, turning them into scarves and ties.  Rapidly developing an international reputation for its beautiful products, Kirrikin is popular in the USA and Europe as well as at home in Australia.You can contact Amanda at LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Tim Warren, Co founder and CEO of Ambit, a company that started building a conversational artificial intelligence platform back in 2016!  Way ahead of the game, or as Tim describes it, just braver than others,  they went all in on Ambit GPT, a retail focused chatbot that provides deeply personalised, automated conversations that delight customers.  Kiwi born and bred, Ambit has clients such as The Warehouse group, Glassons and Dermalogica and raised a million New Zealand dollars last year to accelerate expansion here in Australia. Links from the episode:AmbiTim Warren from Ambit: Artificial Intelligence Wizardry | #320Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… This episode was brought to you by…esuiteAbout your co-host: Tim Warren from AmbitTim Warren is the Co-Founder and CEO of Ambit, a GPT powered generative AI conversation platform which provides customer service at scale. A computer science and maths graduate, Tim is an active investor in and advisor to startups. He has also worked in senior roles at major brands like Goldman Sachs and JBWere.You can contact Tim at LinkedInAbout your host: Nathan Bush from esuiteNathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Clothing The Gaps co-founders Laura Thompson and Sarah Sheridan. Started as a COVID hustle when Laura and Sarah were in health promotion, Clothing The Gaps is now Australia’s leading Indigenous fashion brand, and arguably, Australia’s foremost brand when it comes to leading real social change. From their Free The Flag campaign (which ended up freeing the flag) to this year’s Voice referendum, Clothing The Gaps are an inspirational team who won’t stop or apologise for standing up for issues that matter to Indigenous Australians.. From the amazing engagement metrics that they generate (we’re talking almost 50% customer return rate) to their battle with the American clothing giant Gap and to the complexities around the voice for their mob. We cover a lot of ground today. While we always aim for a diverse range of guests on Add To Cart, over the next four weeks we’ve put the spotlight on Indigenous leaders and change makers. We’ve got an important referendum coming up on the 14th October and we wanted to make sure that Indigenous voices within the ecommerce community are heard.Links from the episode:Clothing The GapsShopify Plus (sponsored)Packleo (sponsored)This episode was brought to you by…  Shopify PlusPackleoAbout your co-hosts: Laura Thompson from Clothing The GapsLaura is CEO & Co-Founder at Clothing The Gaps and an experienced Manager with a demonstrated history of working in Community health care and Aboriginal Community Controlled Health Services. Skilled in Nonprofit Organizations, Communication, Health Promotion and Teamwork.You can contact Laura at LinkedInSarah Sheridan from Clothing The GapsSarah is Co-Founder of Clothing The Gaps.  She is passionate about energising spaces, from boardrooms to prisons, to create engaging and lasting impact for social change, especially within reconciliation and health and well-being. Using creativity to facilitate opportunities and spaces for people to come together to connect brings her joy. Working predominantly alongside the Aboriginal Community in Melbourne, Sarah is an experienced Health Promotion and Community Engagement Practitioner with a demonstrated history of solutions focused, strength based program development and communication. These skills have translated to a unique approach to operations and sustainable business development.Always keen to hear from people in leadership, governance, health, social enterprise, community development and social change fields.You can contact Sarah at LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Daniel Kitay, founder of FUNDAY Natural Sweets, a confectionary brand making lollies with no sugar or sugar alcohol added.  Daniel’s own weight loss journey left him missing out on the joy of one of his favourites treats and inspired him to create a replacement. FUNDAY’S unique formula maximises taste and eliminates the frequent trips to the loo that many ‘healthier’ lollies can bring.  They have a five-star health rating, contain around 100 calories per pack and can be found in Chemist Warehouse and Woolies. Links from the episode:Daniel Kitay from FUNDAY Natural Sweets: Guilt-free Lolly Love | #317Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… This episode was brought to you by…esuiteAbout your co-host: Daniel Kitay from FUNDAYDaniel studied a Bachelor of Commerce & Laws and was admitted as a practising lawyer in Victoria in 2015. Daniel has a passion and love for brands and business and after many years working in technology and retail (Luxury Escapes when it was first started, and working for the worlds #1 vitamin and supplement brand BY-HEALTH). Daniel founded FUNDAY Natural Sweets, Australia’s first health confectionery brand in 2020 and launched online and offline in 2021.You can contact Daniel at LinkedInAbout your host: Nathan Bush from esuiteNathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

Today we bring you a special bonus episode from a live event!   Add to Cart was in Sydney for Impact.com’s iPX partnerships experience for 2023 and we were lucky enough to be invited on to have an Add To Cart chat in person. And better still, we were able to record it and share it with you today. To say Sarah Hamilton has done a few things is a huge understatement -  she’s a founder - of success story Sand and Sky, bellabox and newly launched Straand (a scalp health brand).  She has a background in financial management and marketing, previously working in London at Dazed and Confused magazine and New York for Spin Magazine.  She’s currently an advisor for Mermade Hair and Hunter Labs and leads the Private Label team at Adore Beauty.  The theme for our conversation at iPX was how to create cult brands and hero products. And we discuss this at length. But we also dive into the influencer strategies she’s employed over the years, the role of Amazon in her growth and I also get seriously schooled in all things beauty…not a huge surprise there.Links from the episode:ImpactSand and SkyQuestions answered:What are you most proud of?What’s the secret to creating a cult brand in 2023?What role have partnerships played in the brand journey?About your co-hosts: Sarah Hamilton from Sand and SkySarah is a founder, investor and advisor. She is a founder and director of STRAAND, a newly launched Scalp Health brand backed by Unilever Ventures. Sarah also holds various advisory roles for Mermade Hair and Hunter Labs while leading the Private Label team at Adore Beauty. Sarah’s business background led her to launch Bellabox the largest Australian beauty box in 2011, she then moved to Managing Director in Australia with Supernova, the parent co. for brands such as Coco & Eve and Sand & Sky which she co-founded with her sister. Her love of the startup space led her to Straand and there are a few more brands in the pipeline for launch in late 2023/ early 2024.You can contact Sarah at LinkedInAyaan Mohamud from ImpactAyaan is the RVP of Marketing for impact.com across Asia-Pacific and leads all of the company’s marketing activities in the region including PR, comms, demand gen and events. She has more than 13 years’ experience working in the marketing, media and technology industry in both APAC and EMEA. She joined impact.com four years ago from Sizmek (now Amazon), where she held a number of regional leadership roles for over four years. Prior to this Ayaan held senior marketing positions at Dataxu (now Roku) and Comscore in London.You can contact Ayaan at LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by seasoned renovator, Drew Mansur.  Drew is the Co founder of TileCloud, an online D2C store transforming the often confusing and overwhelming tile buying process.  With over 300,000 Instagram followers and partners such as Three Birds Renovations, TileCloud provides inspiration and the goods to elevate your reno with minimum fuss.  Drew struck me as down to earth and perceptive - the kind of guy you want on speed dial when dealing with a dodgy builder.  He shares his thoughts on custom websites, the practical filters he uses when producing strategic content and the surprising response he has for the numerous TileCloud copycats out there. Links from the episode:TileCloudShopify Plus (sponsored)Packleo (sponsored)Questions answered:What techniques did you employ to give customers confidence to buy tiles online?What’s your secret to getting such an engaged following?How do you decide which partners are right for TileCloud?This episode was brought to you by…  Shopify PlusPackleoAbout your co-host: Drew Mansur from TileCloudDrew Mansur is the co-founder and head of growth at TileCloud – Australia’s leading online tile store. He graduated from the university of UNSW with a degree in construction management and entered into the construction industry. From there, he co-founded a commercial tiling business which ultimately led to the start of TileCloud. Drew is a serial renovator and through some frustrating experiences of his own, he felt there had to be a better way for renovators to find the right tiles and get them on site. It was this practical understanding of the needs of the renovator coupled with his prior construction management background that led to the formation of an ecommerce based solution for buying tiles. (in spite of everyone’s insistence that ‘you have to touch and feel the tiles before you buy them’) When not helping to grow the business, Drew can be found trying to wrangle his three young daughters and working on his golf swing.You can contact Drew at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Jonathan Day, founder, managing director and ecommerce strategist of Aligent, an Adelaide based ecommerce agency specialising in ecommerce development, design and strategy. Established in 2009, they now have over 100 team members and develop ecommerce solutions for brands such as Tommy Hilfiger, Kathmandu, Coopers Brewery and Mitsubishi Motors. Links from the episode:Jonathan Day from Aligent: The Secrets to Optimizing Site Performance | #315Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… This episode was brought to you by…esuiteAbout your host: Nathan Bush from esuiteNathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Jonathan Day from AligentJonathan is an experienced leader in eCommerce, respected in Australia and overseas. Since entering the emerging web industry in the late 90s, Jonathan has delivered ground-breaking projects, spanning from North American clients such as nintendo.com and Zumiez,  through to numerous “world-firsts” in the Magento community under the Aligent banner. Aligent has pioneered initiatives that deliver outstanding customer experiences in domains such as Headless, Subscriptions, B2B and omnichannel. Established by Jonathan in 2009. Aligent has grown to more than 100 staff, delivering eCommerce solutions with brands such as Tommy Hilfiger, Kathmandu, Coopers Brewery and Mitsubishi Motors. Aligent's success is founded on passion for quality, long-term relationships and community.You can contact Jonathan at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by the CEO of an Australian skincare brand, with a heritage dating back to the birth of the modern beauty industry in the 1930s.  Pippa Hallas is the great niece of the original founder of Ella Bache and has been at the helm since 2010.  With counters in David Jones and franchises in over 150 salons across Australia, Ella Bache has an emphasis on individual skincare solutions and education.  In this chat, Pippa shares the secrets to maintaining a legacy brand, how she executed the ultimate digital transformation and why she chooses snow covered Boston for business inspiration every year.Links from the episode:Ella BacheShopify Plus (sponsored)Packleo (sponsored)Questions answered:Who was Ella Bache, the woman?How has the skincare landscape evolved since COVID?What has helped Ella Bache survive tough periods? This episode was brought to you by…  Shopify PlusPackleoAbout your host: Jo-Anne Hui-Miller from The General StoreJo is content and insights director at multidisciplinary creative agency, The General Store.  She was previously managing editor of premium content at Inside Retail Australia, Asia and New Zealand.About your co-host: Pippa Hallas from Ella BacheElla Baché is 65 years young and has celebrated many milestones;  Pippa has had the privilege of taking this company on a journey through the changes of the empowered consumer, an increasingly rapid growth of ‘fast food’ beauty, whilst challenging the pivotal changes in buying behaviours and brand loyalty of new generations.Throughout her time as CEO, she has seen Ella Baché expand to over 150 franchise locations across the country, a long way from its 1930’s beginnings.  But one thing will always remain the same, Pippa’s continual focus on the empowerment of women, whether it be through education or the franchise network or speaking with individuals on the importance of skincare; Pippa encourages these women to become leaders in their own right – it is the core of the brand and the core of her values too.You can contact Pippa at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Hannah Udina, Head of Partnerships for Shopify in ANZ. Hannah works with agencies to develop and grow their footprint within the Shopify ecosystem. Links from the episode:Simon Beard From Culture Kings: Thrifty Customers, Tight Retailers and Artificial Intelligence? | #318  Questions answered in the podcast: What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… Hannah Udina from ShopifyHaving spent 10 years in the eCommerce and IT industry, Hannah is passionate about the online and offline merchant experience. With specific expertise in Payments and Platforms, Hannah understands the complexities of doing business online and is passionate about building ecosystems. Previously holding global roles and working across Asia, Hannah has had the opportunity of helping businesses expand and do business in Asia. Currently, at Shopify, Hannah works with Agencies to develop and grow their footprint within the Shopify ecosystem. On a personal note, Hannah has a zealous interest in enabling women in technology. You can contact Hannah on LinkedInAbout your host: Nathan Bush from esuiteNathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Nick Morgan, Founder and CEO of Vudoo, a platform that connects content to commerce and brings the checkout to the customer…we’re talking turbo-charged shoppable video and engagement to match. Vudoo started in 2016 and clients include Nike, Westpac and Vogue. In this conversation, Nick shares how his tech enables choose your own adventure style customer journeys, he unpacks the growing relationship between advertising and ecommerce, and tells us why he sees the death of cookies as cause for celebration….so let’s pop the champers and get into it.Links from the episode:VudooShopify Plus (sponsored)Packleo (sponsored)Questions answered:What are the interesting ways that publishers are incorporating ecommerce into their video content?If transactions happen in video on publishers websites, how does this flow back to the warehouse, inventory and customer service systems the retailer has? What’s the campaign you’d love to do to really show off the platform’s capabilities? This episode was brought to you by…  Shopify PlusPackleoAbout your host: Nathan Bush from esuiteNathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Nick Morgan from VudooNick Morgan, CEO & Founder, Vudoo, is a seasoned entrepreneur and technology leader with over 20 years of experience in digital marketing services. He was a pioneer of the Australian eCommerce sector, played a crucial role in advancing the industry and continues to champion the role of technology to transform businesses and elevate people’s lives. Nick has a proven track record of delivering digital transformation solutions for the public and private sectors, including Adairs, ANZ, Lumo Energy, Tefal, Invictus Games and Leica.You can contact Nick at LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Big Red Group CEO, David Anderson. If you don’t know it, David and the Big Red Group is the largest experience marketplace in Australia and partners with over 3,000 experience providers across Australia through their brands Red Balloon, Adrenaline and Experience Oz. They’ve facilitated over 5 billion experiences since 2017. Links from the episode:David Anderson from Big Reg Group: Transforming New Experiences | #311Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… This episode was brought to you by…esuiteAbout your co-host: David Anderson from Big Red GroupWith a background in management consulting, David went on to build a large-scale global retail network, before founding Big Red Group in 2017 with the vision to create a multi-brand experience marketplace. Starting with the acquisition of RedBalloon, Big Red Group has since acquired adventure brand Adrenaline, domestic holiday experience provider, Experience Oz to become the largest experience marketplace across Australia and New Zealand. David has held the role of Group CEO since the business’s inception, surrounded and supported by an exceptional senior leadership team, and high calibre talent at all levels of the business. Fast forward to today, David has his finger on the pulse of the tourism and experience economy, and still has a passion for memorable experiences over material things.You can contact David at LinkedInAbout your host: Nathan Bush from esuiteNathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Lisa Jones, founder of SHE-com- a community for connecting and mentoring female founders in ecommerce. She was also the co-founder of Ecooriginals which was sold to a private equity investor in 2020. In this chat we learn about Lisa’s hip tattoo - yep, that’s another Add To Cart first. We’re getting real personal here. But it says “Stay humble. Choose kindness. Be present.” We definitely get this in today’s honest and very personal conversation.  We cover everything from how Lisa founded Ecooriginals, the low point of her founder journey which included domestic violence, motherhood and small business pressure, how she found the mentors that pulled her out and how SHE-com became the silver lining of it all. Oh, and we also hear why her husband calls her Dory. Links from the episode:SHE-comSHE-com LIVEShopify Plus (sponsored)Packleo (sponsored)Questions answered:What makes the SHE-com community different from other ecommerce communities? What are the unique challenges that women founders face in the ecommerce industry that might not be obvious? Can you share the story about how you had the idea for Ecoriginals and how you scaled that over seven years? This episode was brought to you by…  Shopify PlusPackleoAbout your co-host: Lisa Jones from SHE-comLisa Jones is a passionate E-commerce expert and builder of 3 x multi-million dollar e-commerce brands. Most famous for co-founding Ecoriginals, the world's greenest nappy and wipes brand, which she sold to a private equity investor in 2020, Lisa is busy building a global empire for women with e-commerce brands inside SHE-com. Lisa shares her uncomplicated approach to starting, growing and scaling up online brands through her high touch mentoring programs and retreats, as well as sharing her expertise on stages, inside her podcast and book, and all her social channels. SHE-com is Lisa's creation based on her dream to connect amazing she-compreneurs to each other to share stories, successes and strategies.You can contact Lisa at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Jessie Sadler, founder of adaptive clothing label Christina Stephens, which allows people with disability, dexterity issues, and changing bodies to wear clothes that are both functional and fashionable. In fact, Christina Stephens was on the runway at Australian Fashion week last year. Links from the episode:The Girl Who Fell From The SkyStrongerJessie Sadler from Christina Stephens: The Power of Adaptive Fashion | #313Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… This episode was brought to you by…esuiteAbout your co-host: Jessie Sadler from Christina StephensWith a diverse background in customer-facing and internal roles across various industries, Jessie’s curiosity for change has led her to work in leadership positions within emerging markets such as carbon, energy, and adaptive fashion. As the Founder and Head of Growth at Christina Stephens, Jessie’s vision is to reshape how people with disability are perceived by bringing Australia's most recognised adaptive clothing brand into the mainstream fashion scene. Through innovative designs and a commitment to inclusivity, Christina Stephens is bridging the gap between fashion and functionality.You can contact Jessie at LinkedInAbout your host: Jo-Anne Hui-Miller from The General StoreJo is content and insights director at multidisciplinary creative agency, The General Store.  She was previously managing editor of premium content at Inside Retail Australia, Asia and New Zealand.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Kelly Slessor, digital coach and founder of The Ecommerce Tribe. You might also know Kelly as the  founder of personalised shopping app, Shop You.  She has helped hundreds of companies including Westfield, Woolworths and Big W to develop and grow their digital channels and was chair of this year’s Online Retailer Conference and Expo.  Kelly shares her thoughts on diversity and inclusivity through the lens of technology, why she’s all about natural language when it comes to shopping and how to give Chat GPT a personality and get it working harder for you.Links from the episode:Kelly SlessorOpusClipBardFraseMake It HappenShopify Plus (sponsored)Packleo (sponsored)Questions answered:What AI tools should retailers be using everyday as part of their operational process? How do you keep abreast of AI advancements to aid your teaching?What is Shop You and how has it evolved? This episode was brought to you by…  Shopify PlusPackleoAbout your co-host: Kelly Slessor from The Ecommerce TribeKelly Slessor has been driving digital growth and innovation in retail for the past 20 years.   Founder of the The Ecommerce Tribe, an Ecommerce training company, she has worked with over 1000 retailers, hospitality providers, and shopping centres globally, she has helped world-leading companies including Westfield, Woolworths, David Jones, Big W, Showpo, Le Specs, Jac & Jack and Gluestore to grow their digital channels.  Kelly is also the founder and CEO of Shop You, an Artificially Intelligent personal shopping assistant. She recently launched The Digital Fishing Project, aimed at digitally educating minority and underrepresented groups working with remote communities.You can contact Kelly at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Matt Herbert, co-founder and co-CEO of Tracksuit, a B2B SAAS marketing platform delivering affordable market research and brand tracking to help consumer brands answer the question, "Is what we're doing working?".  With over 1300 clients including Heaps Normal, Culture Kings, Bondi Sands and Guzman y Gomez, Tracksuit raised $5 million at the start of the year and is expanding into the US. Links from the episode:TracksuitMatt Herbert from Tracksuit: Running The Brand Marathon | #309Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… This episode was brought to you by…esuiteAbout your co-host: Matt Herbert from TracksuitMatt co-founded Tracksuit in 2021 and his steady but fast-paced approach to growth has infused itself in the Tracksuit culture. Under his leadership, the team has gone from strength to strength, bootstrapping Tracksuit from $0 to $3M ARR in less than 19 months. With eight years of experience developing young tech companies, Matt helped launch Uber into Christchurch in 2016 and went on to lead the business development of Mish Guru across APAC. You can contact Matt at LinkedInAbout your host: Nathan Bush from esuiteNathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Sean Ashby, founder and Managing Director of aussieBum, the iconic mens swimwear company born on the sands of Bondi Beach.  Back in 2000, unable to find the nylon togs he loved amidst a sea of lycra, Sean created his own and set about knocking on doors. Today, aussieBum’s swimwear, underwear and lifestyle apparel has a cult following and sells in 183 countries worldwide.  In this chat, Sean recounts his incredible journey from beach bum to international megabrand.  He shares the ways in which he stays close to his customers, why he refused to take no for an answer and how he came up with one of his biggest selling products - the male version of the wonderbra.Links from the episode:Kylie Minogue’s SlowShopify Plus (sponsored)Packleo (sponsored)Questions answered:Why did you start making swimwear?What part did Kylie Minogue play in your brand’s growth?What’s the secret to successful international expansion? This episode was brought to you by… Shopify PlusPackleo About your host: Nathan Bush from esuite Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. About your co-host: Sean Ashby from aussieBum Sean's company is a winner of multiple export and eCommerce awards. Most recently winning the 2022 NSW Exporter of the year - e-comm. 2017 55th Australian Export Awards - eCommerce & 2017 NSW Business Chamber Awards - Export. In 2023 his passion and commitment to growth continues with his management team as they transition from a single brand entity to 'Apparel Eleven Pty Ltd'. Apparel Eleven manages multiple brands including aussieBum and their latest venture to outdoor hiking apparel (NZLC) and unisex apparel brands. The big goal for 2023 is India and the Middle East. You can contact Sean at LinkedIn Please contact us if you: -    Want to come on board as an Add To Cart sponsor-    Are interested in joining Add To Cart as a co-host-    Have any feedback or suggestions on how to make Add To Cart better Email [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Eugene Cheng, founder of the kickass business, Sneaker Laundry, which offers sneaker cleaning products as well as services, both online and in-store. Sneaker Laundry launched in 2017 and now ships locally and  internationally, with stores all over the world, including Melbourne, Sydney, Lebanon, Qatar, Saudi Arabia and even Peru. Eugene’s an ex-lawyer who’s now known as Australia’s wealthiest shoe shiner, having sold over 110,000 sneaker care products worldwide and cleaned over 37,000 sneakers in Australia alone.  Links from the episode:HismileEugene Cheng from Sneaker Laundry: World’s Wealthiest Shoe Shiner | #305Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… This episode was brought to you by…esuiteAbout your co-host: Eugene Cheng from Sneaker LaundryHailed as Australia’s wealthiest shoe shiner, Eugene has now sold over 110,000 sneaker care products worldwide and cleaned over 37,000 sneakers in Australia alone. At 30 years of age, this ex-lawyer turned entrepreneur now boasts a portfolio of six businesses ranging from The Sneaker Laundry to a CBD nightclub and a waterfront events space in Docklands. You can contact Eugene at LinkedInAbout your host: Jo-Anne Hui-Miller from The General StoreJo is content and insights director at multi-disciplinary creative agency, The General Store.  She was previously managing editor of premium content at Inside Retail Australia, Asia and New Zealand.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Joel Azzopardi, Co founder and CEO of Freddy.  Freddy make jeans that prioritise comfort and fit and look amazing on every body, thanks to patented fabric technology. The Freddy brand is over 50 years old and in Australia has a cult following with over 150,000 Australian followers. Who knew good fitting jeans would be so popular!   In this chat, Joel shares the secrets to Freddy customer happiness, the best way to organise a distribution model and a winning formula for influencer marketing.  Links from the episode:FreddyShopify Plus (sponsored)Packleo (sponsored)Questions answered:How do you measure customer happiness?What are the positives and negatives of a distribution model?Which channels are working best for you?This episode was brought to you by…  Shopify PlusPackleoAbout your host: Nathan Bush from esuiteNathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Joel Azzopardi from FreddyJoel is the Co-founder and CEO of We Are Brands, the exclusive distributor for Freddy in Australia, New Zealand, USA and UK.You can contact Joel at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

Driven to launch Australia’s first online eco store way back in 2003 after looking into the eyes of an Orangutan in the Indonesian jungle, Tracey Bailey’s pioneering business Biome, now has around 6000 online SKUs and stores in Brisbane, Gold Coast and Melbourne.  With her committed team and a devoted following, Tracey manages ecommerce success with maintaining her ethical commitment - a difficult path, but one well worth the struggle.  In this chat, Tracey delves deep into palm-oil problems, reveals her passion for last for life products and talks about the uneasy, but necessary relationship she shares with her nemesis Google.Links from the episode:BiomeShopify Plus (sponsored)Packleo (sponsored)Questions answered:Why did you start Biome?What have been some of the re-platforming challenges you have faced?Biome’s Pinterest has over 600K views every month. Do these convert as a sales channel? This episode was brought to you by…  Shopify PlusPackleoAbout your host: Nathan Bush from esuiteNathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Tracey Bailey from BiomeTracey is the founder and CEO of Biome Eco Stores, Australia’s first online eco store and greenwashing-free zone. She launched the business in 2003 from her family living room, and today operates five shops and a thriving online store that offer simple, clean and waste-free products. She was named one of the Top 10 People in E-commerce in Australia in 2019 and 2020. Her life’s purpose is creating the change she wants to see in the world, inspired by her childhood in Central Queensland and her encounter with an orangutan in Indonesia.You can contact Tracey at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.