In this episode of Add To Cart, we are joined by Michael Jankie, Gary Tramer and Andrei Safonau, Co founders of NATPAT, a brand creating wearable stickers for kids  infused with essential oils that offer a range of solutions to everyday problems.  There’s a patch to repel mozzies, one to aid sleep and even a sensory patch to alleviate stress and anxiety.  NATPAT started as a D2C brand and is now stocked in retailers throughout Australia as well as the US and UK.  In this chat, we delve into NATPAT’s channel marketing mix and how it works, the team shares how they position themselves as the original and best in market to combat the copycats and we hear how Kim K endorsed their product and just how much it cost them.Links from the episode:NATPATDeliver In Person (sponsored)Shopify Plus (sponsored)Questions answered:Where did the idea of solutions via stickers come from? Are there any channels or tactics that are helping you reach new parents cost-effectively? What impact did Kim Kardashian’s endorsement have on Nat Pat? This episode was brought to you by…  Deliver In PersonShopify PlusAbout your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-hosts: Michael Jankie, Gary Tramer and Andrei Safonau from NATPATMichael, Gary, and Andrei are three mates who founded NATPAT with a shared passion for bringing new things to life, despite often feeling like they’re figuring things out as they go. Their unique perspectives, drive, and hands-on approach have led them to create a remedy-infused sticker business, an entirely new category of consumer goods. They’ve enjoyed a wild ride, selling hundreds of millions of stickers in just four years to all corners of the globe!Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

We have a rule on Add to Cart, that our guests should be very much about Australia and Australian ecommerce. Today, we’re breaking that rule…the rebels that we are…but with very good reason. My guest is Eric Siu, Founder of growth marketing agency Single Grain, based in San Francisco. You will also no doubt know Eric as the host of the hugely successful Marketing School and Levelling Up podcasts which have amassed over 2.1 million downloads every month. Links from the episode:Leveling UpMarketing SchoolFarsiight (sponsored)This episode was brought to you by…Farsiight About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Eric Siu from Single GrainEric Siu is the founder of ad agency Single Grain and hosts the Marketing School and Leveling Up podcasts. He’s also a YPO member based in Los Angeles.You can contact Eric at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Bianca Romano Smith, Ecommerce and Digital Manager at VRG GRL, which started life as a retail store in the Brisbane Arcade almost 17 years ago and has grown alongside its sibling founders. After moving online, VRG GRL has more recently shifted from a multi-brand online retail model to a dedicated in-house label. Bianca joined the VRG GRL team earlier this year and comes from a digital marketing and fashion background with previous roles at Universal Store and Black MIlk. In this chat Bianca shares her practical Tik Tok tips, how her team are using Meta with particular focus on Advantage Plus and her take on abandoned carts and how to deal with them. Plus she makes me look like a fool with one of the recent VRG GRL executions that I fell badly for.Links from the episode:VRG GRLShopify Plus (sponsored)Deliver In Person (sponsored) Questions answered:How is VRG GRL different in the market? What’s the secret to creating TikTok content that cuts through organically? How do you recruit and onboard the right talent for progressive ecommerce businesses?  This episode was brought to you by…  Deliver In PersonShopify PlusAbout your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Bianca Romano Smith from VRG GRLBianca started out in media buying, cutting her teeth at Flight Centre and transitioning to broader digital roles with some of Australia's top retailers. Recently, she was named 'The One To Watch' in the Online Retailer's Top 50 People in Ecommerce, and took on an exciting new role heading up the ecommerce and digital function at iconic Australian label VRG GRL.You can contact Bianca at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart better Hosted on Acast. See acast.com/privacy for more information.

Did you carry a water bottle around when you were a kid? Of  course you didn’t.  Unless of course, we have some zoomers listening.  Well, times have changed and whether you prefer a fluoro Frank Green or a pastel Stanley Quencher, most people carry a water bottle these days.  My guest today has taken the hydration trend one step further, adding flavour and nutrients to the mix.  Catherine Dix is Director of Waterdrop Australia, a brand originally started in Europe that came via the US to Aussie shores just last year, selling water bottles plus a range of microdrops to encourage everyone to drink more water.  Links from the episode:WaterdropShopify Plus (sponsored)Deliver In Person (sponsored)Questions answered:How did you end up partnering with Novak Djokovic?What are the main ecomm differences for Waterdrop taking an international brand into Australia?What’s been the biggest learning for you coming from agency side to running a brand?This episode was brought to you by…  Deliver In PersonShopify PlusAbout your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Catherine Dix from WaterdropCatherine Dix is the AU and NZ Director of global hydration company waterdrop. In 2023, Catherine orchestrated the brand’s Australian launch, where it achieved over $2 million in revenue in its first 12 months in market. Alongside her work with waterdrop, Catherine is also the Chief Operating Officer at digital marketing agency Webprofits, which has afforded her a wealth of experience in the ecommerce space.You can contact Catherine at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Laura Klein, Founder and CEO of Snotty Noses, a brand that pretty much does what it says on the tin…provides a practical solution for dealing with the bucket loads of snot that the babies and toddlers in our lives seem to generate from the moment they come into our lives.  If you are not a parent or have had no experience of this phenomenon…you might want to have a look at Snotty Noses Tik Tok channel to get up to speed.  The Snotty Boss, Laura’s hero product, is a motorised nasal aspirator that niftily sucks the snot from your child’s nose at the touch of a button.  Laura’s journey has taken her from fulfilling orders at her kitchen bench to being stocked in retailers such as Terry White and Baby Bunting.  Laura shares how she made the tricky move from selling someone else’s product to manufacturing her own, her tips for successful affiliate marketing and what she learned from a recent warehouse upgrade.Links from the episode:Snotty NosesDeliver In Person (sponsored)Shopify Plus (sponsored)Questions answered:Now ten years old, how has Snotty Noses business evolved and grown?What type of content performs best on Tik Tok?As the founder of Snotty Noses, what was the tipping point for hiring a GM?About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Laura Klein from Snotty NosesLaura began her business in 2013 from the kitchen bench. She was a full-time Mum to three kids under five and on leave from her job as a primary school teacher. Her kids had a runny nose every other week, and she had spent a fortune on snot sucking solutions that just didn’t work. She found a motorised aspirator for sale in a parenting magazine and loved it. After recommending it to all her friends, she decided she could start a business selling this product online. She bought a box of stock and the rest is history. That original model of aspirator has been retired, and Snotty Boss hit the market in March 2020.  Snotty Boss is now stocked in over 1200 stockists around Australia, and is sold all over the world via the international website (snottyboss.com)You can contact Laura at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Carla Penn-Kahn and David Kahn, Co founders of ProfitPeak, a SaaS tool built to give merchants true visibility on everything that contributes to profitability, all in one place, in real time.  The husband and wife team started ProfitPeak in 2022 to help them run their own ecommerce business and it soon became clear this was a solution that other founders were crying out for.  Today they work with clients such as Arms of Eve and Flora and Fauna. Links from the episode:ProfitPeakCarla Penn-Kahn and David Kahn: Boosting Ecommerce Profitability with Visibility | #400Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… About your co-hosts: Carla Penn-Kahn from ProfitPeakCEO for 10+ years with a team in Sydney and Kuala Lumpur. Our eCommerce brands were no1 and no2 according to the independent voice of Australian consumers on ProductReview for our category.  Acquired by Kitchen Warehouse in 2023 to create the largest Kitchenware player in Australia.  Founder of Profit Peak, an operating system for profitable eCommerce businesses. Optimising advertising and inventory for profitable outcomes in real time, with first party data, solving attribution.  Mum to two gorgeous kids.You can contact Carla at LinkedInDavid Kahn from ProfitPeakeCommerce CMO for 10+ years making our business grow from $3m ➡️ $30m+ in sales selling the world's best kitchenware brands for Australia's leading pure play kitchenware stores without external capital before exiting.Now heading up growth as co-founder of Profit Peak with a focus on customer success with a product-led growth strategy, helping e-commerce businesses boost their profitability.You can contact David at LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Holly Cardew, founder and CEO of Carted, an app designed to help consumers super charge their shopping game with organisation, comparison, collaboration and sales access.  Holly’s entrepreneurial background saw her selling handbags on Ebay aged 14 and now, several startups and a decade later, Carted is her focus and is drawing the attention of some of Australia’s biggest investors including Blackbird Ventures.  In this chat, Holly shares how Carted works, with the product API at its core but a front-facing consumer offering using that product API.  She also shares how she approaches the pitch process and her thoughts on the future of contextual commerce.Links from the episode:CartedDeliver In Person (sponsored)Shopify Plus (sponsored)Questions answered:What does the Carted experience look like for the consumer today?How are you designing Carted to keep users engaged after they’ve downloaded the app? How do you see the future of contextual commerce playing out?This episode was brought to you by…  Deliver In PersonShopify PlusAbout your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Holly Cardew from CartedHolly is the Founder and CEO of Carted. Carted is building the world’s best shopping experience by collecting, standardising, and connecting all of the world’s products (billions of products from millions of merchants)  into a single source of truth - a product graph. Carted’s Product Graph will forever change the shopping landscape. Also recognising the immediate need for better shopping experiences, Holly and the team at Carted have been working on the Carted App which puts personalised shopping at users' fingertips, all powered by Carted's Product Graph.Holly is passionate about reshaping the future of shopping and already has a track record of success in ecommerce, having built and launched five Shopify apps used by over 30,000 merchants globally.You can contact Holly at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Jordy Heis, Senior Retail Product Consultant for Shopify in ANZ. You won’t find many people in Australia who know more about enabling in-store tech in retail than Jordy. Links from the episode:ShopifyFrom In-Store Excellence to Global Expansion: A Conversation with Alex McNab from Bared & Jordy Heis of Shopify | #393Questions answered in the podcast: What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… Jordy Heis from ShopifyJordy leads growth and retention initiatives with Shopify’s ANZ Retail merchants. He works as a trusted advisor to fast growing brands like Incu, JULY, LSKD and Oz Hair & Beauty. A retired graphic designer and confessed data addict, he uses both art and science to help brands grow.You can contact Jordy on LinkedInAbout your host: Nathan Bush from Add to CartNathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on. LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Chris Clark, Marketing and Ecommerce Director at Milton and King.  Chris built and ran his own successful design agency, but after it took multiple hits… first through COVID and then the Brisbane floods, he decided to take up an offer from an old friend and joined the luxury wallpaper company.  Launched in Brisbane in 2012, Milton and King has expanded into the UK and the US, recently opening its headquarters in Dallas.  In this chat Chris shares the unique on demand printing process MIlton and King has developed, his web design dos and don’ts and how they have managed the huge growth explosion in the US market.Links from the episode:Deliver In Person (sponsored)Shopify Plus (sponsored)Questions answered:How does MIlton and King do wallpaper differently?What do you need to do differently for a print-on-demand model?How do you find and collaborate with designers? This episode was brought to you by…  Deliver In PersonShopify PlusAbout your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Chris Clark from Milton and KingWith over 25 years of experience in graphic and digital design, Chris currently serves as the Marketing & Ecommerce Director at Milton & King, a global leader in wallpaper production spanning Australia, the United States and Europe.You can contact Chris at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Alexandra McNab, Chief Operating Officer of Bared Footwear. Founded in 2008, Bared has grown into one of Australia’s most respected and successful retail brands with a focus on quality products, sustainable practices and a new level of customer delight Links from the episode:Bared FootwearFrom In-Store Excellence to Global Expansion: A Conversation with Alex McNab from Bared & Jordy Heis of Shopify | #393Questions answered in the podcast: What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… About your co-host:  Alexandra McNab from BaredAlexandra McNab is Chief Operating Officer of Bared Footwear, a Melbourne-based brand making shoes that feel as good as they look. Alex joined Bared in 2015 and has worked across all areas of business operations, with particular emphasis on team development, and enabling the brand’s online growth.You can contact Alex McNab on LinkedIn  About your host: Nathan Bush from Add to CartNathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on. LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

Today’s special episode is brought to you by Emarsys and we have two stellar guests for you.  First up is Justin Bausch, CRM Manager at Ryderwear, the fitness apparel brand. Founded in 2009, the brand’s range is specifically designed to mould to the muscular physique of athletes and bodybuilders of any size to ensure comfort and style.  In recent years, Ryderwear has developed four gym locations in South Australia.  Justin has alot to say about his no nonsense approach to marketing and how he leverages the Emarsys tools to better serve the Ryderwear customer. Joining Justin is Thomas Harris, Chief Revenue Officer at Emarsys.  Tom supports leading global brands to realise their greatest personalisation and omni-channel aspirations and he loves it so much, he’s been doing it at Emarsys for ten years!   He’s based in London and we are very lucky to have caught him on a trip over here in Aus.  This episode has probably the most practical tips of any exclusive we’ve recorded and Justin has a way with words, so entertainment value is also high.  We discuss alot!  Cross channel personalisation, behaviour-based audience targeting and savvy automation. Tom shares his favourite treatment-led customer journey triggers and how predictive and generative AI is changing the engagement game.  Justin walks us through what’s on his AB testing calendar and how to bring back unsubscribers.  Links from the episode:EmarsysRyderwearPower to the Marketer: Omnichannel & AI MasterclassAbout your co-hosts: Justin Bausch from RyderwearExperienced & reliable marketing professional, qualified with a Master of Marketing & Bachelor of IT/Multimedia.  Analytically minded with the ability to construct highly engaging digital strategies, customer journeys, marketing automation & content across digital communication channels such as mobile, web, social media & email.  Specialised in the digital sector with a specific focus in CRM, email marketing, automation, customer journey mapping, lead nurturing/generation and life-cycle management.You can contact Justin on LinkedInThomas Harris from Emarsys  For over a decade, Thomas Harris has scaled high-performing teams from regional to a global level. He has a proven track record of driving triple-digit growth and supported leading global brands to realise their greatest personalisation and omni-channel aspirations. In his current role as CRO of Emarsys, Tom is responsible for over 220 Emartians (an internal term referring to Emarsys employees) globally, which make up the commercially driven GTM teams.You can contact Tom on LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Brendan Gillen, Chief Ecommerce Officer at Fight Gear Direct and CEO and Founder of The Ecommerce Factory, delivering advice and coaching to help store owners, ecommerce businesses and founders grow, optimise and scale their ecommerce businesses. You might recognise him from his black hat and outrageous facial expressions in his YouTube clips.  His client list includes The Horse and Superdry and he’s been in the Top 50 people in Ecommerce list for the last three years running.Links from the episode:Brendan Gillen from Fight Gear Direct: A Practical Ecommerce Training Workout | #398Fight Gear DirectQuestions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Brendan Gillen from Fight Gear DirectWorking with some of the world's leading and most iconic brands, Brendan strives to help them lead the way in innovation and best practice digital marketing and ecommerce.  As a digital professional,  he has a strong background in technical project delivery, creative marketing concepts and hands on digital design.  Throughout his business career Brendan has worked in, led, started, built, invested in and successfully sold a number of businesses both online and offline which has given him real world, tangible learning that he can now apply in my everyday work.You can contact Brendan at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by William On and Rob Hango-Zada, Co founders and Co CEO’s of Shippit, a multi carrier shipping software specifically for Ecommerce.  After seeing eye to eye at uni (quite literally) and watching their Attlassian mates do well, the friends decided to get in on the action and launch their own logistics solution. Now, millions of packages are sent with the help of Shippit every month, and the company has expanded beyond Australia and New Zealand to Singapore and Malaysia with revenue of more than $66 million.  In this chat, Will and Rob share how they use data to optimise delivery performance, the pros and cons of brands owning their own fleets and a surprising shipping paradox which has led to the pioneering codeshare solution they have in development.Links from the episode:ShippitDeliver in PersonShopify Plus (sponsored)Questions answered:Tell me about the moment you decided to pivot the business from being a 3-hour delivery provider to a multi-carrier logistics platform?How long does it take for retailers to connect to Shippit and start offering new fulfilment partners?What do you think is coming in fulfilment that retailers need to plan for?About your co-hosts: William On from ShippitWill On is the Co-Founder and CEO of Shippit, APAC’s fast-growing shipping technology company founded in Australia. Hailing from management consultancies Deloitte and PWC, Will spearheaded the platform’s 300% year-on-year growth across Australia and New Zealand and now oversees Shippit’s expansion into SouthEast Asia. Shippit currently handles over 100 million shipments annually, looking after some of the world’s largest retailers such as Sephora, Nike, Cotton On and Harvey Norman. In his spare time Will plays competitive basketball, enjoys a run and a glass of red!You can contact Will at LinkedInRob Hango-Zada from ShippitRob Hango-Zada is the Co-Founder & Joint CEO of APAC’s fast-growing shipping platform, Shippit. He brings a common-sense & customer-centric approach to Australian retailing. Having spent a decade working for the world’s leading FMCG businesses (Procter & Gamble, Unilever) across Asia, Rob has vast experience in converting customer insight and analytics into growth driving strategies for retailers such as Woolworths, Coles, Tesco & Priceline and numerous global brands. Rob’s frustration as an online shopper drove him to co-found Shippit with William On to enhance the post-purchase experience from cart to doorstep and back again. Shippit now powers delivery for leading Australian retailers such as Target, Cotton On, Big W, Nike and more. Outside of work, Rob is a big fan of bold red wine, fancy socks and good design.You can contact Rob at LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Anthony Seymour-Walsh is CEO of Cashrewards, an Australian cashback website with over 2 million members and partners like Apple, Amazon, Myer and Liquorland. The scary thing is, Australia is around 3% in cashback purchases - compared to 15% in the UK - we are only at the start. For those who don’t know, cashback sites act as a kind of marketplace for bargain hunters where shoppers access shopfronts via the store and claim a percentage of cash back - from 1% to 20% on every purchase.Links from the episode:CashrewardsAnthony Seymour-Walsh from Cashrewards: How to drive new customers with targeted discounts | #395Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Anthony Seymour-Walsh from CashrewardsAn experienced commercial leader with a passion for building high performing teams and delivering great customer outcomes. Anthony has extensive experience across several industries, including loyalty, retail, telecommunications, mining and professional services.  A finance background (Chartered Accountant) supports Anthony’s consistent focus on adding value, from initial strategy development, business case development and approval through to execution and delivery of outstanding results.You can contact Anthony  at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

We have a rule on Add to Cart, that our guests should be very much about Australia and Australian ecommerce.  Today, we’re breaking that rule…the rebels that we are…but with very good reason.  My guest is Eric Siu, Founder of growth marketing agency Single Grain, based in San Francisco.  You will also no doubt know Eric as the host of the hugely successful Marketing School and Leveling Up podcasts which have amassed over 2.1 million downloads every month.  In this chat, Eric shares the tools he uses to get maximum value out of his content, the channels he sees as the ones to watch - we talk Reddit and You Tube - and as well as breaking down programmatic SEO, he gives us his take on the future of search.Links from the episode:Leveling UpMarketing SchoolShopify Plus (sponsored)Deliver In PersonQuestions answered:How do you get the maximum value out of the content you create?What is programmatic SEO? Where do you go to learn about marketing these days? This episode was brought to you by…Deliver In PersonShopify PlusAbout your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Eric Siu from Single GrainEric Siu is the founder of ad agency Single Grain and hosts the Marketing School and Leveling Up podcasts. He’s also a YPO member based in Los Angeles.You can contact Eric at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Sonia Friedrich, a behavioural science strategist with a background in business marketing.  She works with academics, data scientists and tech experts to harness the power of behavioural economics for business and brands and works with clients such as NewsCorp, AstraZeneca, Volvo and Nespresso. Links from the episode:Sonia FriedrichProfitable Nudges: A Guide to Behavioural Economics with Sonia Friedrich | #392Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… About your co-host: Sonia FriedrichSonia is a behavioural strategist and Global Keynote Speaker. She has been called a ‘Revenue Rockstar’ and Growth Hacker. She works with Fortune 500 companies and start ups to add the edge with behavioural science for immediate impact to the bottom line. Sonia is also the Global Strategic Partner for behamics -leaders in AI + BeSci for eCommerce and on the Faculty for KPMG Upside Founders Program.You can contact Sonia at LinkedInAbout your host: Nathan Bush from Add To CartNathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

Did you carry a water bottle around when you were a kid? Of  course you didn’t.  Unless of course, we have some zoomers listening.  Well, times have changed and whether you prefer a fluoro Frank Green or a pastel Stanley Quencher, most people carry a water bottle these days.  My guest today has taken the hydration trend one step further, adding flavour and nutrients to the mix.  Catherine Dix is Director of Waterdrop Australia, a brand originally started in Europe that came via the US to Aussie shores just last year, selling water bottles plus a range of microdrops to encourage everyone to drink more water.  In this chat Catherine shares how she went from running an agency to running Waterdrop, why being a dealer at The Australian Open was such a good idea and how Australia Day saved the company from a warehouse catastrophe.Links from the episode:WaterdropShopify Plus (sponsored)Deliver In Person (sponsored)Questions answered:How did you end up partnering with Novak Djokovic?What are the main ecomm differences for Waterdrop taking an international brand into Australia?What’s been the biggest learning for you coming from agency side to running a brand?This episode was brought to you by…  Deliver In PersonShopify PlusAbout your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Catherine Dix from WaterdropCatherine Dix is the AU and NZ Director of global hydration company waterdrop. In 2023, Catherine orchestrated the brand’s Australian launch, where it achieved over $2 million in revenue in its first 12 months in market. Alongside her work with waterdrop, Catherine is also the Chief Operating Officer at digital marketing agency Webprofits, which has afforded her a wealth of experience in the ecommerce space.You can contact Catherine at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Justin Ryan, Co founder of Glow Capital Partners, a growth equity firm investing in high growth brands and businesses in Australia and New Zealand. Having led 22 private equity investments and a big fan of partnering with innovative entrepreneurs and founders, Justin started the Glow Capital business in 2021 alongside Kate Morris of Adore Beauty. Earlier this year they secured their first major client, Cargo Crew.  Links from the episode:Glow Capital PartnersHow Glow Capital Partners Choose Bankable Ecommerce Founders | #354Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence. The future of retail is… This episode was brought to you by…EmarsysAbout your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Justin Ryan from Glow Capital PartnersJustin Ryan is Co-Founder and Managing Partner at Glow Capital Partners, a private equity firm that invests in high growth and future focused companies. Justin has an extensive private equity investment track record since starting in the industry in 1997 at Catalyst Investment Managers, including the last decade at Quadrant Private Equity as a Managing Partner. Justin was Chair of the Australian Venture Capital Association (now Australian Investment Council) in 2003.  Since 1997, Justin has led 22 private equity investments, 17 are fully exited and 2 partially exited. Seven have received deal of year from the Australian Investment Council. Justin also has extensive operational experience, gained while CEO and Managing Director of Alesco Corporation, an ASX 200 listed company with a portfolio of over 100 industrial brands which was acquired by Dulux Corporation in 2011.You can contact Justin at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

Today’s guests join me to go deep into the subject of profitability and separate the layers that hide in different areas of an ecom business.  Carla Penn-Kahn and David Kahn are co founders of Profit Peak, a SaaS tool built to give merchants true visibility on everything that contributes to profitability, all in one place, in real time.  The husband and wife team started ProfitPeak in 2022 to help them run their own ecommerce business and it soon became clear this was a solution that other founders were crying out for.  Today they work with clients such as Arms of Eve and Flora and Fauna.  In this chat, Carla and David share their insights, including the key metrics within marketing, inventory and customer that contribute to profitability.  We hear about their customer-first approach to Profit Peak’s social media presence and what the duo gained from being a part of the Blackbird Giants…that’s the mentoring programme, not a baseball team :)Links from the episode:ProfitPeakShopify Plus (sponsored)Deliver In Person (sponsored)Questions answered:Tell us about your two successful exits as ecommerce business ownersWhen you had the idea, how did you put a plan in place to build and launch Profit Peak? What metrics should retailers be looking at daily when it comes to profitability?About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-hosts: Carla Penn-Kahn from ProfitPeakCEO for 10+ years with a team in Sydney and Kuala Lumpur. Our eCommerce brands were no1 and no2 according to the independent voice of Australian consumers on ProductReview for our category.  Acquired by Kitchen Warehouse in 2023 to create the largest Kitchenware player in Australia.  Founder of Profit Peak, an operating system for profitable eCommerce businesses. Optimising advertising and inventory for profitable outcomes in real time, with first party data, solving attribution.  Mum to two gorgeous kids.You can contact Carla at LinkedInDavid Kahn from ProfitPeakeCommerce CMO for 10+ years making our business grow from $3m ➡️ $30m+ in sales selling the world's best kitchenware brands for Australia's leading pure play kitchenware stores without external capital before exiting.Now heading up growth as co-founder of Profit Peak with a focus on customer success with a product-led growth strategy, helping e-commerce businesses boost their profitability.You can contact David at LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Dan Ferguson, Chief Marketing Officer at Adore Beauty.  He has over 20 years’ experience in e-commerce and digital marketing. Prior to joining Adore in 2018, Dan had roles leading e-commerce for brands such as Vistaprint, Officeworks and Dell.Links from the episode:Adore BeautyThe Psychology Behind Successful Marketing with Dan Ferguson from Adore Beauty | #390Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… About your co-host: Dan Ferguson from Adore BeautyDan Ferguson joined Adore Beauty in 2018 as Chief Marketing Officer, doubling returning customer growth and revenue in his first six months. Responsible for marketing, brand, retail media and loyalty, Dan has led high and sustained rates of customer acquisition and retention alongside new income growth through new channels and markets, the launch of retail media, and audience platforms including Adore Beauty’s Top 5 ranked Beauty IQ podcast.  Dan has over 20 years’ experience in e-commerce and digital marketing. Prior to joining Adore Beauty, Dan had extensive roles growing and leading e-commerce, multi-channel and online retail business in Australia for local and global brands, including Vistaprint, Officeworks, Dell with consistent average 2.5x business or portfolio growth across his tenure in these roles.  Dan currently serves as Board Advisor for Preezie and holds a Bachelor of Arts/Psychology (Honours) from the University of Sydney.You can contact Dan at LinkedInAbout your host: Nathan Bush from Add To CartNathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

Today’s guest owns a business that sells fight gear, but don’t worry, we won’t be quizzing you on how well you know your MMA from your Muay Thai, but we will be bringing you plenty of knockout ecom tips.  Brendan Gillen is Chief Ecommerce Officer at Fight Gear Direct and CEO and Founder of The Ecommerce Factory, delivering advice and coaching to help store owners, ecommerce businesses and founders grow, optimise and scale their ecommerce businesses. You might recognise him from his black hat and outrageous facial expressions in his YouTube clips.  His client list includes The Horse and Superdry and he’s been in the Top 50 people in Ecommerce list for the last three years running.  In this episode, Brendan shares why it helps to care about the product you’re selling, the importance of owning your supply chain and the way he’s using ChatGPT for data analysis.Links from the episode:Shopify Plus (sponsored)Deliver in Person (sponsored)Questions answered:How important is engagement?What are the most common myths in ecommerce?What’s your favourite story of a founder you’ve been able to coach to turn something around? This episode was brought to you by…  Shopify PlusDeliver In PersonAbout your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Brendan Gillen from Fight Gear DirectWorking with some of the world's leading and most iconic brands, Brendan strives to help them lead the way in innovation and best practice digital marketing and ecommerce.  As a digital professional,  he has a strong background in technical project delivery, creative marketing concepts and hands on digital design.  Throughout his business career Brendan has worked in, led, started, built, invested in and successfully sold a number of businesses both online and offline which has given him real world, tangible learning that he can now apply in my everyday work.You can contact Brendan at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout George Hartley. Co founder of Bluethumb, Australia’s online art marketplace.  Representing over 20,000 emerging and established artists from Australia, Bluethumb’s mission is to make discovering artists and buying art easy.  They have on boarded a third of Australia’s Indigenous Art Centres and have recently launched in the US. Links from the episode:BluethumbThe Power of Dumb Ideas with George Hartley from Bluethumb | #388 Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… About your co-host: George Hartley from BluethumbGeorge is co-founder and CMO/CPO of Bluethumb, Australia's largest online art marketplace. Prior to that he founded SmartrMail, a marketing automation company that was acquired by Relay Capital in 2022. He has a masters in Computer Science (Intelligent Web Systems) from RMIT, and is a (very) amateur musician.You can contact George at LinkedInAbout your host: Nathan Bush from Add To CartNathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

This bonus episode brought to you today was recorded live at the Mumbrella Retail Marketing Summit in Sydney and features one of the great speakers there, who knows more than most about our evolving relationship we have with our pets.  Jon Wild is Chief Growth and Marketing Officer at Pet Circle.  Started in 2011, the company opened its ecommerce doors three years later and now lists 13,500 SKUs: the largest offering of online pet products in Australia.  In this chat, Jon shares all the tips around successful content creation, how to get the stickiest customers and the unique way millennials and zoomers parent their furbabies.Links from the episode:Pet CircleEmarsys (sponsored)Tik Tok (sponsored)Questions answered:How does Pet Circle go above and beyond for its customers?How do you know where to focus with content creation?What business and customer data is critical to you for making marketing investment decisions? About your host: Nathan Bush from Add To CartNathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Jon Wild from Pet CircleJon Wild is the Chief Growth & Marketing Officer for Pet Circle, where he leads the performance, creative, merchandising, category management and supplier marketing teams. His current focus is reshaping the retail experience for the next generation of pet owners to achieve unparalleled growth.  With more than two decades of expertise in marketing and advertising, he has navigated various industries and worked with international companies, ranging from established corporates to innovative startups, including Groupon, Unilever, Mattel, British Telecom, O2, Telstra, and Orbitz.You can contact Jon on LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Anthony Seymour-Walsh is CEO of Cashrewards, an Australian cashback website with over 2 million members and partners like Apple, Amazon, Myer and Liquorland. The scary thing is, Australia is around 3% in cashback purchases - compared to 15% in the UK - we are only at the start. For those who don’t know, cashback sites act as a kind of marketplace for bargain hunters where shoppers access shopfronts via the store and claim a percentage of cash back - from 1% to 20% on every purchase. In this chat, we hear about Cashrewards’ charitable beginnings, Anthony shares the metrics that retailers are using to measure success and the way in which Cashrewards tailors benefits to customer lifestyle.Links from the episode:CashrewardsDeliver In Person (sponsored)Shopify Plus (sponsored)Questions answered:How do you differentiate from other cashback offers in the market? What kind of return or engagement should retailers expect? What tips do you have for retailers to protect their margins?This episode was brought to you by…  Deliver In PersonShopify PlusAbout your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Anthony Seymour-Walsh from CashrewardsAn experienced commercial leader with a passion for building high performing teams and delivering great customer outcomes. Anthony has extensive experience across several industries, including loyalty, retail, telecommunications, mining and professional services.  A finance background (Chartered Accountant) supports Anthony’s consistent focus on adding value, from initial strategy development, business case development and approval through to execution and delivery of outstanding results.You can contact Anthony  at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Karen Lawson, an award winning business executive and leader in the digital, technology and startup industry and currently the CEO of earth-wise home care brand Nontre.  Previously, Karen launched and led Peloton Australia (in the middle of the pandemic!) and prior to that was the MD of Spotify ANZ. Today, we tap into all of the incredible experience Karen has amassed over the years. Links from the episode:Leadership Lessons from Spotify, Peloton and Beyond with Karen Lawson | #386Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… About your co-host: Karen Lawson from NontreKaren Lawson is an award winning growth & transformation leader in the technology industry. Driving reinvention and transformation to help the world’s biggest brands to stay ahead of disruption.  Karen most recently launched and led Peloton Australia (in the middle of the pandemic!). Prior to Peloton, Karen was the MD for Spotify launching podcasting in the AU & NZ markets.You can contact Karen at LinkedInAbout your host: Nathan Bush from Add To CartNathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

This episode of Add To Cart is brought to you by Shopify and is a true exclusive, because we are discussing the launch of Shopify POS GO and Shopify POS Terminal - both of which have been eagerly anticipated by Australian omnichannel retailers for some time. And I have two absolute superstars to explain it for us. First up we have Jordy Heis, Senior Retail Product Consultant for Shopify in ANZ. I have been lucky enough to know Jordy for many years and have had a number of in-depth conversations with him following the evolution of the Shopify POS product - this is a very exciting day for him and you won’t find many people in Australia who know more about enabling in-store tech in retail than Jordy. Joining Jordy, we have Alexandra McNab, Chief Operating Officer of Bared Footwear. Founded in 2008, Bared has grown into one of Australia’s most respected and successful retail brands with a focus on quality products, sustainable practices and a new level of customer delight as you will hear today. Alex is one of the OG’s at Bared and takes us behind the scenes as to how they connect the online and offline experience, how they empower their customer service teams to take care of the customer no matter what and how they are ramping up to go international with their Soho store. Bared runs on Shopify with Shopify Plus so we get to hear first-hand how they are making use of the new developments in-store.  Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, my guest is here to explain how ecommerce brands can increase profitability by understanding what’s going on in customer’s brains.  Sonia Friedrich is a behavioural science strategist with a background in business marketing.  She works with academics, data scientists and tech experts to harness the power of behavioural economics for business and brands and works with clients such as NewsCorp, AstraZeneca, Volvo and Nespresso.  In this chat, Sonia reveals the world of nudges and sludges, she tells us how a friction audit works and she shares the website feature known as the $300 million dollar button - has your site got one?Links from the episode:Shopify Plus (sponsored)Deliver In Person (sponsored)Questions answered:How can ecommerce brands make money with behavioural economics?How does a friction audit work?What are dynamic nudges?This episode was brought to you by…  Shopify PlusDeliver In PersonAbout your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Sonia FriedrichSonia is a behavioural strategist and Global Keynote Speaker. She has been called a ‘Revenue Rockstar’ and Growth Hacker. She works with Fortune 500 companies and start ups to add the edge with behavioural science for immediate impact to the bottom line. Sonia is also the Global Strategic Partner for behamics -leaders in AI + BeSci for eCommerce and on the Faculty for KPMG Upside Founders Program.You can contact Sonia at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Shanya Suppasiritad, founder of Rntr, a full service rental and resale plug in which gives brands the opportunity to step into and profit from the circular economy while owning the re-commerce experience for their brand. Links from the episode:How to Take Back your Brand’s Resale Market with Rntr | #384Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… About your co-host: Shanya Suppasiritad from RntrShanya is a change maker and creative thinker set out to disrupt the fashion industry with the circular movement. She founded Tumnus then launched Coclo — currently working on Rntr. Shanya was the first recipient of the TWOGOOD grant, an industry guest speaker and was nominated for Yarra Sustainability Awards. In 2022, Shanya was the winner of the Impact X SHIFT! Innovation Challenge and recipient of NORA’s ‘Best Stainable Technology Solution’ award for Rntr.You can contact Shanya at LinkedInAbout your host: Nathan Bush from Add To CartNathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, you could say my guest is ‘relationship goals’... the ‘JayZ and Beyonce’, the ‘Posh and Becks’, the Rob Godwin and Olivia Carr of brand - customer connection.  Dan Ferguson is Chief Marketing Officer at Adore Beauty.  He has over 20 years’ experience in e-commerce and digital marketing. Prior to joining Adore in 2018, Dan had roles leading e-commerce for brands such as Vistaprint, Officeworks and Dell. In this chat, Dan shares everything you need to know about app strategy, including how to avoid deletion, the dos and don’ts of SMS marketing and what matters most in the game of ideas.Links from the episode:Adore BeautyShopify Plus (sponsored)Deliver In Person (sponsored)Questions answered:What’s Adore Beauty’s differentiator in market?How do you create an ideas culture?Tell us about Adore Beauty’s app strategyThis episode was brought to you by…  Shopify PlusDeliver In PersonAbout your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Dan Ferguson from Adore BeautyDan Ferguson joined Adore Beauty in 2018 as Chief Marketing Officer, doubling returning customer growth and revenue in his first six months. Responsible for marketing, brand, retail media and loyalty, Dan has led high and sustained rates of customer acquisition and retention alongside new income growth through new channels and markets, the launch of retail media, and audience platforms including Adore Beauty’s Top 5 ranked Beauty IQ podcast.  Dan has over 20 years’ experience in e-commerce and digital marketing. Prior to joining Adore Beauty, Dan had extensive roles growing and leading e-commerce, multi-channel and online retail business in Australia for local and global brands, including Vistaprint, Officeworks, Dell with consistent average 2.5x business or portfolio growth across his tenure in these roles.  Dan currently serves as Board Advisor for Preezie and holds a Bachelor of Arts/Psychology (Honours) from the University of Sydney.You can contact Dan at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Andy Miller, Co founder and CEO of Heaps Normal, the alcohol free brewing company launched during COVID.  Andy, armed with his extensive background in the beer industry and four mates with complementary skills, set about creating an alc free beer that tasted like the real thing…and to say he succeeded is an understatement. Last year, Heaps Normal was valued at $63 million and now accounts for roughly 40 per cent of all growth in the non-alcoholic beer category. Links from the episode:A Sober Look at Fun with Andy Miller from Heaps Normal? | #382Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… About your co-host: Andy Miller from Heaps NormalAndy is the co-founder and CEO of Heaps Normal. With a background in strategy, communications and marketing, Andy came to Heaps Normal armed with 15 years of experience working in industries including FMCG, health, liquor, automotive, marketplaces and arts & music. After a five-year stint heading up marketing for some of the country’s best known craft beer brands, where he oversaw Y-o-Y growth, Andy co-founded Heaps Normal — a non-alcoholic beer brand on a mission to change Aussie drinking culture.You can contact Andy at LinkedInAbout your host: Nathan Bush from Add To CartNathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by George Hartley. Co founder of Bluethumb, Australia’s online art marketplace.  Representing over 20,000 emerging and established artists from Australia, Bluethumb’s mission is to make discovering artists and buying art easy.  They have on boarded a third of Australia’s Indigenous Art Centres and have recently launched in the US.  In this chat, George shares the life changing impact the marketplace has had on individual artists, the tech venture that Bluethumb made possible and how they have almost quadrupled their average order value since launching.Links from the episode:BluethumbShopify Plus (sponsored)Deliver In Person (sponsored)Questions answered:What do you have to think differently about when selling art online vs more traditional ecommerce stores?What is The Indigenous Art Code?How is Bluethumb helping Australian artists?This episode was brought to you by…  Shopify PlusDeliver In PersonAbout your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: George Hartley from BluethumbGeorge is co-founder and CMO/CPO of Bluethumb, Australia's largest online art marketplace. Prior to that he founded SmartrMail, a marketing automation company that was acquired by Relay Capital in 2022. He has a masters in Computer Science (Intelligent Web Systems) from RMIT, and is a (very) amateur musician.You can contact George at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Joshua Mammoliti from The Blue Space, Australia’s largest pureplay online renovation retailer.  With a background in digital working for leading Australian bathroom & kitchen brands like Caroma, Josh saw an opportunity for ecommerce innovation at a time when very few in the industry agreed.  Eight years later, The Blue Space is well established and an online leader in the bathware category. Josh himself has been recognised by making the 2023 Top 50 People in eCommerce list.Links from the episode:The Blue SpaceHow The Blue Space Disrupted the Entire Bathroom Industry | #380Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… About your co-host: Joshua Mammoliti from The Blue SpaceJosh Mammoliti is one of the founders and CTO of Australia’s largest dedicated online retailer of renovation products, The Blue Space. He has been in and around renovation products for over 20 years, spending a decade developing cutting edge digital solutions for leading Australian bathroom & kitchen brands before deciding to try to solve Aussie customers' frustrations with buying bathroom renovation products online.  He was recently recognised for his contribution to the eCommerce industry by making the 2023 Top 50 People in eCommerce list. You can contact Josh at LinkedInAbout your host: Nathan Bush from Add To CartNathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Karen Lawson, an award winning business executive and leader in the digital, technology and startup industry and currently the CEO of earth-wise home care brand Nontre.  Previously, Karen launched and led Peloton Australia (in the middle of the pandemic!) and prior to that was the MD of Spotify ANZ. Today, we tap into all of the incredible experience Karen has amassed over the years.  She shares how to turn product like into product joy, she gives us her take on how to successfully move into various different international markets and we get some tales from her time leading two of the most impactful companies in the world. Links from the episode:NontreShopify Plus (sponsored)Questions answered:What do you think ecommerce and marketing leaders can take from the scaling paths of Spotify and Peloton?  What’s been your favourite project of all time?Tell us about your Non-Executive Director role at Save The Children. This episode was brought to you by…  Shopify PlusAbout your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Karen Lawson from NontreKaren Lawson is an award winning growth & transformation leader in the technology industry. Driving reinvention and transformation to help the world’s biggest brands to stay ahead of disruption.  Karen most recently launched and led Peloton Australia (in the middle of the pandemic!). Prior to Peloton, Karen was the MD for Spotify launching podcasting in the AU & NZ markets.You can contact Karen at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Iain Calvert from Boom Ecommerce.  Iain is an ecommerce consultant and trainer with 20 years experience. Originally from the UK, Iain now concentrates on the Australian market and helps Aussie brands do ecom better. Links from the episode:Boom EcommerceSimplifying Ecommerce with Iain Calvert | #378Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… About your host: Nathan Bush from Add To CartNathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Iain Calvert from Boom EcommerceIain helps Aussie & Kiwi eCommerces businesses increase profitability by applying what he has learned working for brands like Billabong and Quiksilver, with an approach he describes as sensible rather than over-hyped.  He coaches a group of eCommerce businesses and is growing the most profitable community of eCommerce businesses in Australia and New Zealand. He also loves a surf and is a bad spellar.You can contact Iain at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Shanya Suppasiritad, founder of Rntr, a full service rental and resale plug in which gives brands the opportunity to step into and profit from the circular economy while owning the re-commerce experience for their brand.  In our chat, Shanya shares her incredible start up journey which started in Narnia, the details of the epic circularity case study test she performed- how many times do you think a single Oroton dress can be sold?  And we learn about the haircut that led to a very special CEO appointment.Links from the episode:RntrShopify Plus (sponsored)Questions answered:How did you come up with the idea for Rntr?What are some of the operational or logistical considerations that are crucial for brands to consider when offering rental on top of sale? Who is your dream Australian fashion partner for Rentr? This episode was brought to you by…  Shopify PlusAbout your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Shanya Suppasiritad from RntrShanya is a change maker and creative thinker set out to disrupt the fashion industry with the circular movement. She founded Tumnus then launched Coclo — currently working on Rntr. Shanya was the first recipient of the TWOGOOD grant, an industry guest speaker and was nominated for Yarra Sustainability Awards. In 2022, Shanya was the winner of the Impact X SHIFT! Innovation Challenge and recipient of NORA’s ‘Best Stainable Technology Solution’ award for Rntr.You can contact Shanya at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Danny Lattouf,  partner and Chief Strategy Officer at The General Store, a multidisciplinary creative agency for retail with clients such as Freedom, Rebel and Barbeques Galore.  Links from the episode:The General StoreCreating The Ultimate Physical Store Experience with Danny Lattouf | #376Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… About your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Danny Lattouf from The General StoreDanny Lattouf has over 20 years of experience developing his skills and knowledge within the retail marketing, services and sales sector in Australia, London and Singapore. As Partner and Chief Strategy Officer at The General Store, Danny works with high-profile Australian brands, including Coles, BCF, Mirvac, Barbeques Galore, Wittner, Vicinity, Freedom Furniture, Supercheap Auto, Rebel, Salvos Stores and more. Prior to The General Store, Danny was Regional Head of Retail at VMLY&R, working with brands like Breville, Coca-Cola, Myer, Petbarn, Rebel, Samsung, Telstra, Terry White Chemmart and Woolworths to name a few.You can contact Danny at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Andy Miller, co founder and CEO of Heaps Normal, the alcohol free brewing company launched during COVID.  Andy, armed with his extensive background in the beer industry and four mates with complementary skills, set about creating an alc free beer that tasted like the real thing…and to say he succeeded is an understatement. Last year, Heaps Normal was valued at $63 million and now accounts for roughly 40 per cent of all growth in the non-alcoholic beer category.  In this chat Andy tells us why bringing fun to work is more than just a brand identity, he gives his thoughts on pricing and shares why he believes the conversation around cannabis and other illicit drugs needs to change.Links from the episode:Heaps NormalShopify Plus (sponsored)Questions answered:How did you know there was going to be a market for non alco beer?What’s the Heaps Normal North Star for what makes a story worth telling? How do you stay creative and keep pushing Heaps Normal forward? This episode was brought to you by…  Shopify PlusAbout your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Andy Miller from Heaps NormalAndy is the co-founder and CEO of Heaps Normal. With a background in strategy, communications and marketing, Andy came to Heaps Normal armed with 15 years of experience working in industries including FMCG, health, liquor, automotive, marketplaces and arts & music. After a five-year stint heading up marketing for some of the country’s best known craft beer brands, where he oversaw Y-o-Y growth, Andy co-founded Heaps Normal — a non-alcoholic beer brand on a mission to change Aussie drinking culture.You can contact Andy  at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Aaron Cowper, founder and CEO of ShopGrok, a pricing and range analytics platform for retail and consumer brands. Aaron was formerly Head of Price Strategy and Analytics at Woolworths, and while he was there the idea to develop an alternative to sending humans out to gather data on competitors pricing began to take root…in 2018 he set up ShopGrok.  The business has worked with clients such as KFC,  Super Cheap Auto and Oroton. Links from the episode:Mastering Your Ecommerce Pricing Strategy with ShopGrok | #374Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… About your co-host: Aaron Cowper from ShopGrokAaron is the founder and CEO of ShopGrok - one of Australia’s leading retail analytics software companies. As the former Head of Price Strategy at Woolworths Supermarkets and previously a retail-focused management consultant at McKinsey & Company, Aaron has been instrumental in helping businesses optimise their strategies for revenue management, pricing, and promotional effectiveness for over a decade. He is passionate about using big data in an agile manner to make fact-based decisions.You can contact Aaron at LinkedInAbout your host: Nathan Bush from Add To CartNathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Joshua Mammoliti from The Blue Space, Australia’s largest pureplay online renovation retailer.  With a background in digital working for leading Australian bathroom & kitchen brands like Caroma, Josh saw an opportunity for ecommerce innovation at a time when very few in the industry agreed.  Eight years later, The Blue Space is well established and an online leader in the bathware category. Josh himself has been recognised by making the 2023 Top 50 People in eCommerce list.  Josh shares the unique delivery needs of the renovator, the AI customer service tool that is head and shoulders above anything else he’s got and we hear the valuable lessons learned from The Blue Space’s recent systems implementation.  Was it all worth it? We find out.Links from the episode:The Blue SpaceShopify Plus (sponsored)Questions answered:What’s been a unique challenge that you’ve faced that other ecommerce retailers probably don’t face? What are your technology recommendations?What single piece of advice would you give to other ecommerce founders?This episode was brought to you by…  Shopify PlusAbout your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Joshua Mammoliti from The Blue SpaceJosh Mammoliti is one of the founders and CTO of Australia’s largest dedicated online retailer of renovation products, The Blue Space. He has been in and around renovation products for over 20 years, spending a decade developing cutting edge digital solutions for leading Australian bathroom & kitchen brands before deciding to try to solve Aussie customers' frustrations with buying bathroom renovation products online.  He was recently recognised for his contribution to the eCommerce industry by making the 2023 Top 50 People in eCommerce list. You can contact Josh at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Teresa Sperti, founder and director of advisory firm, Arktic Fox, specialists in digital, eCommerce & capability development.  Teresa’s background leading digital transformations at retailers like Coles and Officeworks led her to start the business that works with clients such as Bunnings, Bega and Carpet Court.Links from the episode:Arktic FoxHow to Implement the Right Tech for Your Business with Teresa Sperti | #372Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… About your co-host: Teresa Sperti from Arktic FoxTeresa Sperti is a  highly seasoned and regarded digital and eCommerce leader with over 20 years’ experience working with and  for leading brands including Coles, Officeworks and World Vision amongst others.  Since establishing Arktic Fox four years ago, Teresa and her team have been partnering with leading brands and scale up retailers and CPG | FMCG brands to drive eCommerce adoption and capability build, to enable better utilisation of data to enhance experience and deliver better omnichannel experiences and supported brands to utilise and invest in tech to underpin their strategy.You can contact Teresa at LinkedInAbout your host: Nathan Bush from Add To CartNathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Iain Calvert from Boom Ecommerce.  Iain is an ecommerce consultant and trainer with 20 years experience. Originally from the UK, Iain now concentrates on the Australian market and helps Aussie brands do ecom better. In today’s chat, Iain shares his nifty P&L hack for working out which areas of your business you should focus on, he gets real about about Google attribution and we hear his carefully curated shopping list for buying ecommerce companies.Links from the episode:Boom EcommerceShopify Plus (sponsored)Questions answered:When founders are struggling with profitability, where’s the first place you look?When you’re looking at channel attribution, where is your source of truth?Why are you interested in buying ecommerce businesses rather than starting them?This episode was brought to you by…  Shopify PlusAbout your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Iain Calvert from Boom EcommerceIain helps Aussie & Kiwi eCommerces businesses increase profitability by applying what he has learned working for brands like Billabong and Quiksilver, with an approach he describes as sensible rather than over-hyped.  He coaches a group of eCommerce businesses and is growing the most profitable community of eCommerce businesses in Australia and New Zealand. He also loves a surf and is a bad spellar.You can contact Iain at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Sabri Suby, the founder and head of growth at digital marketing agency King Kong, author of ‘Sell Like Crazy’ and investor on TV show Shark Tank Australia.  Sabri launched King Kong in 2014 as a $50 venture from his bedroom in Byron Bay. The now global business is one of Australia’s fastest growing companies and was valued at $72m last year. Links from the episode:King Kong Digital MarketingTell Stories Your Customers Will Love with Sabri Suby | #370Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… About your co-host: Sabri Suby from King KongSabri Suby is the founder and head of growth at Australia’s fastest-growing full-service digital marketing agency King Kong, author of international bestseller Sell Like Crazy and one of five investors on the 2023 season of Shark Tank Australia, a globally recognised entrepreneurial reality TV show.  Sabri launched his business, King Kong, in 2014 as a $50 venture from his bedroom in Australia’s Byron Bay. The business has since grown to become a 90-strong global empire. King Kong was valued at an estimated $50m in 2021, prior to rolling out globally, and it was later valued at $72m in 2023 following 2 years of substantial growth. You can contact Sabri at LinkedInAbout your host: Nathan Bush from Add To CartNathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by a true friend of the show… he works with our very own co-host Jo-Anne Hui Miller and his business partner, Matt Newell,  had a conversation with me way back when Add to Cart was just taking its first steps onto the airwaves - that’s episode 11!  Danny Lattouf is partner and Chief Strategy Officer at The General Store, a multidisciplinary creative agency for retail with clients such as Freedom, Rebel and Barbeques Galore.  As you’ll hear in this chat, Danny’s had a colourful and impressive career history and he gives us his insights when it comes to professional development choices.  He also shares the most innovative technology he’s come across lately (and he gets around, trust me) plus his advice for ecommerce retailers stepping their toes into the world of physical stores.  And if that wasn’t enough, we get into the detail of the amazing re-design of Rebel’s new flagship store at Emporium Melbourne, basketball court and all!Links from the episode:The General StoreShopify Plus (sponsored)Questions answered:Which recent project are you most proud of?What advice would you have for ecom retailers looking to create their first physical store?How do you stay inspired?This episode was brought to you by…  Shopify PlusAbout your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Danny Lattouf from The General StoreDanny Lattouf has over 20 years of experience developing his skills and knowledge within the retail marketing, services and sales sector in Australia, London and Singapore. As Partner and Chief Strategy Officer at The General Store, Danny works with high-profile Australian brands, including Coles, BCF, Mirvac, Barbeques Galore, Wittner, Vicinity, Freedom Furniture, Supercheap Auto, Rebel, Salvos Stores and more. Prior to The General Store, Danny was Regional Head of Retail at VMLY&R, working with brands like Breville, Coca-Cola, Myer, Petbarn, Rebel, Samsung, Telstra, Terry White Chemmart and Woolworths to name a few.You can contact Danny at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Dave Hack and George Brown, co founders of Creator Flow, a platform that connects brands with UGC-style Ad Creators.  The founders saw a gap between those that have a need for social media ad content to be made and those with the talent, experience and availability to make it.  They’ve filled their books with high quality Australian creators and are working with some pretty impressive clients - outfits like Shark Ninja, Who Gives A Crap and The Oodie. Links from the episode:Creator FlowHow to Create Social Video without Influencers with Creator Flow | #364Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… About your co-hosts: Dave Hack  and George Brown from Creator FlowDave Hack and George Brown are the founders of Creator Flow, aiming to make getting user-generated content (UGC) easier than ever before. George’s background in building Washbloc and Dave’s understanding of the struggles faced by freelance creatives have led them to unite their expertise. Together, they help brands connect directly with UGC creators, ensuring a steady supply of engaging content while enabling creators to pursue their passion full-time.You can contact Dave at LinkedInYou can contact George at LinkedInAbout your host: Nathan Bush from Add To CartNathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Aaron Cowper, founder and CEO of ShopGrok, a pricing and range analytics platform for retail and consumer brands. Aaron was formerly Head of Price Strategy and Analytics at Woolworths, and while he was there the idea to develop an alternative to sending humans out to gather data on competitors pricing began to take root…in 2018 he set up ShopGrok.  The business has worked with clients such as KFC,  Super Cheap Auto and Oroton.  In this chat Aaron shares his thoughts on dynamic pricing, his top pricing tips for anyone looking to overhaul their strategy in this space and gives us  the low down on data collection.Links from the episode:ShopGrokChaos Monkeys by Antonio Garcia MartinezShopify Plus (sponsored)Questions answered:When it comes to pricing, what do you see as the biggest mistake most retailers are making?  What are the steps involved in devising and executing a successful pricing strategy with a retailer?From a pricing smarts perspective, who’s your favourite retailer? This episode was brought to you by…  Shopify PlusAbout your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Aaron Cowper from ShopGrokAaron is the founder and CEO of ShopGrok - one of Australia’s leading retail analytics software companies. As the former Head of Price Strategy at Woolworths Supermarkets and previously a retail-focused management consultant at McKinsey & Company, Aaron has been instrumental in helping businesses optimise their strategies for revenue management, pricing, and promotional effectiveness for over a decade. He is passionate about using big data in an agile manner to make fact-based decisions.You can contact Aaron at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Natalie Wakeling, founder of Embody Women. Natalie landed her first editorial spread in Cosmopolitan Magazine in 2000 and since then has worked with every major Australian fashion title, plus-size brand and large retailer.  Her own struggle as a teenager to find cool fashion that actually fit, led her on a crusade for size inclusivity – and in 2006 she launched her own plus size fashion label, Embody Women. Links from the episode:Embody WomenUnlocking the Value of Size Inclusivity with Australia’s First Plus Size Model | #362Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… This episode was brought to you by…Impact.comAbout your host: Jo-Anne Hui-Miller from The General StoreJo is content and insights director at multi-disciplinary creative agency, The General Store.  She was previously managing editor of premium content at Inside Retail Australia, Asia and New Zealand.About your co-host: Natalie Wakeling from Embody WomenNatalie Wakeling is one of Australia’s most well-known plus-size models. Since her first editorial spread for Cosmopolitan Magazine back in 2000, she has been a fierce advocate for body inclusivity in the fashion industry, helping pave the way for some of today’s biggest names in curve fashion.You can contact Natalie at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Teresa Sperti, founder and director of advisory firm, Arktic Fox, specialists in digital, eCommerce & capability development.  Teresa’s background leading digital transformations at retailers like Coles and Officeworks led her to start the business that works with clients such as Bunnings, Bega and Carpet Court.  In this chat, Teresa shares her simple but effective framework for business casing, how to get the best out of your technology partners - dos and don'ts style.  She also talks us through the government changes to the privacy act and the impacts on businesses - you don’t want to miss that.Links from the episode:Arktic FoxShopify Plus (sponsored)Questions answeredHow do merchants get the best out of their technology partners?What are the most frequently overlooked costs of technology implementation?How will the government's changes to the privacy act affect businesses?This episode was brought to you by…  Shopify PlusSignetAbout your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Teresa Sperti from Arktic FoxTeresa Sperti is a  highly seasoned and regarded digital and eCommerce leader with over 20 years’ experience working with and  for leading brands including Coles, Officeworks and World Vision amongst others.  Since establishing Arktic Fox four years ago, Teresa and her team have been partnering with leading brands and scale up retailers and CPG | FMCG brands to drive eCommerce adoption and capability build, to enable better utilisation of data to enhance experience and deliver better omnichannel experiences and supported brands to utilise and invest in tech to underpin their strategy.You can contact Teresa at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Alisa and Lysandra Fraser, founders of the successful home and personal care brand al.ive body.  Alisa and Lysandra started the brand in 2020 just as COVID hit Australia and today they have 50 product lines, 750 stockists and an estimated 2024 turnover of $22 million. Links from the episode:al.ive bodyFrom Building on The Block to Brand Building with al.ive body Founders | #360Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… About your co-hosts: Alisa and Lysandra from al.ive bodyBorn and raised in South Australia by a resilient single mother, Alisa and Lysandra Fraser were instilled with a strong work ethic and an unyielding determination from an early age.  The Block unveiled their hidden talent for interior design and enabled them to establish Alisa & Lysandra Interiors. In 2020, they boldly launched al.ive body, a personal care brand, driven by their quest for soap that complements their design projects. Within 3 years, al.ive body expanded to include home care and baby products, surpassing expectations.You can contact Alisa at LinkedInYou can contact Lysandra at LinkedInAbout your host: Nathan Bush from Add To CartNathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.