In this episode of Add To Cart, we are joined by Anna Ross, founder and CEO of beauty brand Kester Black. The business started as a fashion label, then sold jewellery, but it wasn’t until Anna noticed a lack of cruelty-free nail polish colours, that ethical cosmetics became the focus. Tripling business revenue in just three months, Kester Black expanded and went on to become the world’s first make-up company to achieve B Corp certification. From finding a chemist on Gumtree to international shipping to facebook ads done right, self confessed corporate rebel, Anna shares everything she’s learned on her journey from eComm novice to Telstra Australian Young Businesswoman of the Year and beyond.Links from the episode:Kester BlackSean FennessyEve WilsonNatalie TurnbullThe Lipstick EffectValues ExercisePrincipals by Ray DalioShopify Plus Enterprise Commerce Platform (sponsored)Klarna (sponsored) Questions answered in this podcast include:How did Kester Black triple revenue in three months?Why did you decide to go all-in on sustainability and ethical production? How do you continually meet such a high design standards on your website and socials? This episode was brought to you by…  Shopify PlusKlarnaAbout your co-host: Anna Ross from Kester BlackAnna Ross is founder and CEO of Kester Black, Australia’s leading ethical beauty brand. Kester Black creates premium cosmetics with an ethical edge and is leading the charge to a cruelty-free sustainable future within the beauty industry. Ross has been named the Telstra Australian Young Business Woman of the Year, Australian Leadership Awards Emerging Leader of the Year, InStyle Magazine’s Women of Style, and Vogue Game Changers 2018, while also being featured across major media channels including BBC, Smart Company, Elle Magazine, Collective Hub, Marie Claire, Vogue, News.com.au and the Australian Financial Review. She has collaborated with industry heavyweights including Disney, Pantone, Go-To, Audi and Virgin Australia to name a few.You can contact Anna on LinkedIn Email [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Lee Hardham, Co-founder of Brauz, to talk about Reserve Online Pick Up In Store, a relative newcomer alongside Click & Collect, allowing customers to check product availability in physical local stores. We discuss the technology and metrics of this strategy as well as the opportunities for customer engagement it provides that brands such as Forever New are making the most of.Links from the episode: BrauzShopify Plus Platform Guide (Sponsored)Klarna (Sponsored)Questions answered in this podcast include:What’s the key difference between Reserve In-Store and Click & Collect customers?How do retailers measure success with Reserve In-Store?What can we expect from Reserve In-Store and Click & Collect in the future?This episode was brought to you by…  Shopify PlusKlarna About your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host Lee Hardham from BrauzCEO and Co-founder of Brauz, Lee Hardham has been determined to leverage technology to help retailers drive digital traffic in-store for over seven years. Having innovated using a vast range of technologies to personalise the consumer shopping journey from clicks to bricks, Lee, along with the team at Brauz, have been able to provide retailers around the world, a tool that converts ‘web browsers’ into buying customers in-store. Delivering Reserve In-Store, an Australian first technology in 2019 to retailers like Forever New and Nike Stores, Brauz have generated over a million dollars in in-store sales by helping consumers reserve products online, booking a time to try products in-store before they buy.You can contact Lee on LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Alison Covington of Good360, a matchmaker helping to repurpose items of value by directing them to Australians most in need. Alison shares how retailers such as Big W, Harvey Norman and Lego have partnered with Good360 to make valuable contributions to their communities. We hear how it works, the success stories and the benefits for retailers. In a year full of bushfires, floods and Covid19, this conversation is a timely reminder that acts of giving are good for us all.Links from the episode:Good360KlarnaShopify Plus - fighting climate changeQuestions answered in this podcast include:How does the process of matching excess goods with those in need work?What benefits are there for retailers?What kind of difference are you seeing this make in the community? This episode was brought to you by…  KlarnaShopify PlusAbout your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Alison Covington from Good360Alison is an innovator, social entrepreneur, founder and MD of Good360 Australia. Good360 is a matchmaker helping repurpose items of value by directing them to Australians most in need. Passionate about equality and reducing waste, Alison founded Good360 Australia because she saw a gap in the market where businesses did not have a solution to donate surplus, brand new goods to charities and schools in a seamless way at scale. Alison’s goal is simple, to deliver $1bn of brand news goods to Australians in need by 2025.  You can contact Alison on LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Alita Harvey-Rodriguez, founder of MI Academy and creator of the Retail Hack Games, plus three members of the winning team, Jo Harris, Peter Knock and Yas Grigaliunas. Sharing their experiences of this unique event designed to inspire innovation and challenge traditional ways of working, the panel discuss how the Hack Games came to be, what the process looked like, the insights that emerged and how they can be incorporated into day to day working life.. We hear the winning pitch, an innovative solution to help the industry emerge stronger post-pandemic and find out about the Retail Hack Games mark 2.Links from the episode:MI AcademyShopify Plus free platform guide (sponsored)Klarna (sponsored)Questions answered in the podcast include:What are the Retail Hack Games and what did you set out to achieve? What insights came out of the process?What tips can you give retailers to be more innovative in their day to day business?This episode was brought to you by…  Shopify PlusKlarnaAbout your co-hosts:  Alita Harvey-Rodriguez from MI AcademyAlita Harvey-Rodriguez is known as one of Australia’s leading Human Centric Marketing & CX futurists and the brains behind MI Academy. Jo Harris from MI AcademyJo developed her reputation as ‘The People Whisperer’ after co-founding online retailer, Hunting for George. She has a strong background in people & culture with a particular focus on building high performing and collaborative teams with the customer at the heart of decision making. Peter Knock, non Executive Retail Director and Specialist AdvisorPeter is a highly awarded and applauded CEO and senior retailer, specialising in digital innovation, e-commerce and business transformation within disrupted markets. Yas Grigaliunas from World’s Biggest Garage SaleYas is the CEO and Co-founder of the World’s Biggest Garage Sale (WBGS), an entrepreneur of impact and a circular economy pioneer in Australia, driving this industry forward by innovating, collaborating, connecting and mobilising multiple stakeholders towards a shared vision, all while providing social good. Email [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Chris Mead, co-founder and CRO of CROSSNET. Chris, his brother and a friend came up with the idea for this new game, a mix of volleyball and foursquare (or handball, as Aussie kids know it), after a late night of brainstorming. They built a rough prototype, figured out the rules and played. Almost three years later, the game is in over 300 retail stores, generates over a million dollars a month in revenue and could become an Olympic sport. Chris talks about channel strategy, manufacturing and wholesale, the power of community and all the lessons he learned turning an idea into a thriving business.Links from the episode CROSSNETDouble your Profits in 6 Months or Less by Bob FiferHow I Built This with Guy RazShopify Reunite (sponsored)Klarna (sponsored)Questions answered in this podcast include:What marketing channels have been most effective for you? How did you get your product into retail stores?What advice do you have for anyone looking to turn a great idea into a business?This episode was brought to you by…  Shopify PlusKlarnaAbout your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Chris Meade from CROSSNETChris Meade is the co-founder and Chief Revenue Officer of CROSSNET. Chris is responsible for everything sales related and has helped the company generate 2.25 million dollars in 2019, their first full year on the market. Outside of building and optimizing the CROSSNET website and leading the e-mail marketing department, he has developed relationships with renowned retailers such as DICKS, Target and Walmart.You can contact Chris on LinkedInEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Kellie Hush, former editor in Chief of Harper's Bazaar with more than 20 years’ experience in the Australian and international fashion industry. We hear Kellie’s thoughts on the importance of brand stories, innovative retail partnerships and customer communities as well as lessons learned from the recent launch of and exit from, her own accessories brand The Way...speed humps and all. We learn why, according to Kellie, ‘the circus is over’ for luxury fashion, how the traditional Aussie department store needs a reboot and how fashion retail will emerge post-Covid.Links from the episode We Wear Australian Australian Fashion CouncilFree fashion industry report from Shopify Plus (sponsored) Klarna (sponsored)Questions answered in the podcast include:What advice do you have for fashion brands looking to connect with new customers in today's media landscape? How should Australian fashion labels approach the overseas market?What’s the future for department stores like DJ’s and Myer?What lessons did you learn from launching your own fashion accessories brand, The Way?This episode was brought to you by…  Shopify PlusKlarnaAbout your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Kellie HushKellie Hush is a fashion entrepreneur and former Editor-in-Chief of Harper’s Bazaar Australia. With more than 20 years’ experience in the Australian and international fashion industry, she is one of the most influential and respected people in the Australian fashion industry. In 2019 Hush created and launched fashion accessories brand The Way and now consults with some of Australia’s largest fashion brands. She is a regular fashion commentator on television, radio, in print media and a published author. You can contact Kellie on LinkedInEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Carolyn Breeze from GoCardless. As the trend for consumption over ownership has grown, so has the subscription economy. Carolyn breaks down the ways in which a business can embrace subscription models, increase customer loyalty and generate more predictable revenue. A passionate advocate for smart and democratic solutions to assist our busy lives, Carolyn also shares her vision of a world where micropayments seamlessly support and enhance everyday experiences and goes retro with a story about Reebok Pumps and just how far the online shopping experience has come.Links from the episode Free DTC guide from Shopify Plus (sponsored)Klarna (sponsored)Questions answered in the podcast include:What’s driving the recent popularity of subscription models?What makes a good subscription service?What are the potential pitfalls for subscription models compared to a traditional retail modelThis episode was brought to you by…  Shopify PlusKlarnaAbout your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Carolyn Breeze from GoCardlessCarolyn is an experienced leader with more than 20 years in the technology sector, including extensive international experience within the payments, fintech, e-commerce, and telecommunications sectors. For more than 20 years, she has been actively supporting brands to amplify their presence in relevant markets, elevate their customer experience, and form long-term partnerships. You can contact Carolyn on LinkedInEmail [email protected]. We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Matt Newell from The General Store. Recorded when Nathan and Matt met up at ‘Retail Live’, the discussion explores the most effective customer research methods (and when not to trust them), what kind of experiences make a real impact and the unique strengths of physical versus digital spaces. We also get Matt’s thoughts on a controversial ad campaign and his frank opinion of....er... bath bombs.Links from the episode Burger King Mouldy Burger adThis episode was brought to you by…  Shopify PlusKlarnaAbout your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Matt Newell from The General StoreMatt Newell is Partner and CEO at retail strategy agency The General Store. He is a passionate retail marketing strategist, sits on the advisory board for the Masters of Marketing program at Swinburne University and is a NORA (National Online Retail's Association) Talent Network Member, which helps mentor the hottest new talent in online retail. He is also a judge for the AIMIA awards and a regular public speaker for the retail and marketing industries. You can contact Matt on LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Mike Doyle from Brisbane Airport Corporation. With foot traffic in the airport down by 96% due to COVID 19 flying restrictions, Mike and his team stepped into unfamiliar territory and built an eCommerce marketplace site from the ground up in just over two weeks. As Mike puts it, the process was ‘quick and dirty’, but the results speak for themselves with sales well into the six figures already. Links from the episode BNE Marketplace Download Klarna’s free report ‘The Empowerment Economy’ (sponsored)Upcoming Shopify Webinar with Jason Andrew (sponsored)Questions answered in the podcast include:What options did Brisbane Airport consider to combat the 96% loss of foot traffic?What technology are you using? How long did it take and how much did it cost to get the site up and running? This episode was brought to you by…  KlarnaShopify PlusAbout your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Mike Doyle from Brisbane Airport CorporationMichael Doyle has worked across an envious number of industries and for an eclectic group of leaders during his 20 year marketing career, but the common thread is a certain knack for finding himself involved with organisations during key inflection points. You can contact Mike on LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Ata Gokyildirim, a senior director at fraud prevention technology company, Forter. Ata uses a holistic approach to tackle fraud and insists that simply putting up a defensive brick wall will no longer work. His thorough understanding of the retail space puts him in a unique position to help retailers do what they do best. In his words, “I want to be able to facilitate extra sales, that’s what I like to do.”Links from the episode Forter James PerseWho Moved My CheeseShopify Plus - first wave of support during Covid19 (Sponsored)Klarna - two months free for new merchants (Sponsored)Questions answered in the podcast include:What are the most common methods of fraud that you see?How do you manage the risk of fraud vs reward of incremental revenue?What are some of the most basic measures retailers can put in place to limit fraud exposure?This episode was brought to you by…  Shopify PlusKlarnaAbout your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Ata Gokyildirim from ForterAta is the General Manager of Australia and New Zealand at Forter. He started his career in banking and finance before joining his family's apparel business which he grew and sold to Macquarie Banks Private Equity arm. With strong credentials in financial markets, Ata took over a small Australian BioTech company, Prima Biomed, and embarked on a 50 million dollar funding round within the span of 18 months. He graduated with honours from the University of New South Wales.You can contact Ata on LinkedInEmail [email protected]. We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Kate Collinson, eCommerce consultant & growth marketer and Craig Somerville, Managing Director of digital marketing agency Reload Media. We discuss the ways in which the CoronaVirus pandemic is impacting the retail landscape in Australia and around the world and how businesses can best respond to this unprecedented crisis. Questions answered in the podcast include: What impacts on retail are we seeing from Coronavirus?What are the surprising trends you’ve seen so far during this crisis?What are some short term tactics to ride out the wave?What other changes do you see coming?Links from the episode:How Marketers Can Adapt to the Coronavirus Impact (Craig Somerville)2020 in eCommerce: What To Expect (Kate Collinson)Retail in the time of coronavirus  (Nathan Bush)Coke’s social distance messagingDettol’s Handwash ChallengeTigerlily and Kikki K struggle Millennials change spending habits most amid Coronavirus outbreakShopify Plus Commerce Evaluation Guide (Sponsored)This episode was brought to you by…  Shopify PlusShopify merchants broke records over the BFCM weekend selling over $2.9 billion USD worth of goods across 175 countries, up from last year’s $1.8 billion. Over 1,000,000 merchants rely on the Shopify platform on days like Black Friday to scale and grow their business. Merchants don’t need to worry about their site crashing because Shopify takes care of the tech and merchants can focus on what matters. If you had a not-so-great BFCM, it might be worth considering whether you’re on the right platform. Shopify Plus have a handy Commerce Evaluation Guide that walks you through what questions to ask and what you need to consider when choosing the right commerce platform for your business. You can download the guide at shopifyplus.promo/commerce-guide.About your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-hosts: Kate Collinson from Kate Collinson Digital Consulting and Craig Somerville from Reload MediaKate is an eCommerce consultant & growth marketer specialising in Shopify & Shopify Plus with a decade’s experience in eCommerce.  She’s often called a “digital Swiss army knife” by clients, with a wide skillset spanning data & analytics, digital and platform strategy, paid media and customer lifecycle marketing.  She works with retailers including Nimble Activewear, The Daily Edited and Steele label. You can contact Kate on LinkedInCraig is Managing Director of digital marketing agency Reload Media, a multi-national agency with offices in London, Brisbane and Manila. Craig’s worked with some of the world’s leading brands on all aspects of their digital marketing, and is a regular industry speaker at events such as Online Retailer and Shopify Unite.  You can contact Craig on LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected]. We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Customer Experience expert Danny Phillips, Co-founder of the CX platform Omneo and agency Arkade. Danny’s business focuses on retention rather than acquisition and in this episode, we’ll find out why and hear his top strategies for holding onto your most valuable customers.  Questions answered in the podcast include: How do you identify the most valuable customers that you want (and are profitable) to maintain? What retailers are you seeing using smart retention tactics for their best customers? How do you measure if your retention tactics are valuable? Links from the episode:Shopify Plus Commerce Evaluation Guide (Sponsored)This episode was brought to you by…  Shopify PlusAbout your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Danny Phillips from Arkade Danny has worked in the Australian retail and CX landscape for over twenty years and is passionate about rebuilding valuable relationships between "brand" and "customer". Danny is the Co-founder of the CX platform Omneo and Customer Experience agency Arkade - a Shopify Plus Partner. During this time he has contributed to informing the next generation of CX practitioners by speaking at RMIT University, New Zealand Trade and Enterprise, The General Assembly, and many industry events. These days he’s working on CX strategy with established businesses like APG & Co, PAS Group, Glue Store, MJBale, Decjuba and Treasury Wines (even Danish Department store Magasin du Nord) - plus up-and-coming brands like Academy Brand, MAAP and Francesca. You can contact Danny on LinkedIn Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected]. We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Yasmin Grigaliunas, CEO & Co-Founder of the World’s Biggest Garage Sale. Yas has been leading the secondhand market in Australia through her innovative approach to reusing and recycling dormant goods. Starting as a charity, World’s Biggest Garage Sale has evolved into an investable business model with purpose and giving at its core. Links from the episode World’s Biggest Garage SaleGood360 Thred Up 2019 Resale ReportScott Galloway’s The Real Real analysis videoDan Palotta Ted Talk: The Way We Think About Charity is Dead Wrong Ikea’s sustainability storyShopify Plus Commerce Evaluation Guide (Sponsored)This episode was brought to you by…  Shopify PlusAbout your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Yasmine Grigaliunas from World’s Biggest Garage SaleAn entrepreneur of impact, in 2017 she ditched her lucrative full-time salary to commit full time to The World’s Biggest Garage Sale (WBGS), a Brisbane based organisation commercialising the circular economy by activating dormant goods for good. You can contact Yas (or Yassie G) on LinkedIn.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected]. We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Jason Andrew, chartered accountant and corporate advisor. Jason is focused on helping eCommerce businesses take their numbers seriously - and keep themselves accountable. As Jason says, “accounting is about accountability”. In this episode, Jason explains which metrics are the most important for eCommerce retailers, how to measure them effectively and highlights the areas where he sees most eCommerce businesses fall over. Common questions answered in the podcast include: What is the most important financial metric for an eCommerce business? How do you work out unit pricing for your products factoring in all the eCommerce overheads? Does 3PL (3rd Party Logistics) make more financial sense than in-house fulfilment? Links from the episode Jason’s book Stark Naked Numbers (Amazon link) SBO Financial blog When Should My eCommerce Business Use a 3PL? Shopify Plus Commerce Evaluation Guide (Sponsored)This episode was brought to you by…  Shopify PlusAbout your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Jason Andrew from SBO FinancialJason is a chartered accountant and has over a decade of experience as a business and corporate advisor. He’s worked with businesses of all shapes and sizes from startups, scale-ups, corporates and government on a range of areas including M&A, financial strategy and performance improvement.You can contact Jason on LinkedIn.Please contact us if you are: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected]. We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Jason Anderson from Andzen to discuss email automation. In this episode, we dive into email automation to understand how to optimise it for the best returns. We dive into the differences between popular email platforms - particularly Klaviyo and Dotmailer. We hear some examples from retailers such as Eco and Muscle Republic. And we even find out how Nathan ended up as an active member in a gardening Facebook group. Weird. Common questions answered in the podcast include: What is the difference between email and marketing automation? What are the key automation you should start with for maximum return? Which email platforms should you consider for your eCommerce business? Links from the episode Mailchimp and Shopify break up eMarsys Top Independent Cross-Channel Campaign Management with Gartner Shopify Plus Commerce Evaluation Guide (Sponsored)This episode was brought to you by…  Shopify PlusAbout your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Jason Anderson from AndzenJason Anderson is General Manager at Andzen: Brisbane’s leading Lifecycle Marketing agency. Jason’s major focus is on helping eCommerce brands boost their customer lifetime value using email marketing. With the right strategy, tools, and creative, Jason helps brands not only convert leads into buyers, and keep those customers for life. You can contact Jason on LinkedIn. Email [email protected]. We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are rejoined by Josh Newport from Shopify Plus to discuss headless commerce. We quickly define what it is and then dive into the pros and cons of the headless model. We explore how retailers such as Koala and Adore Beauty have gone headless, Shopify’s position and how to get started to know if headless is right for your business. Common questions answered in the podcast include: What is headless commerce?What are the pros and cons of a headless model? How do you know if headless is right for your business?Links from the episode  Shopify breaks up with Mailchimp and launches inbuilt emailShopify Plus Headless Commerce Guide (Sponsored)This episode was brought to you by…  Shopify PlusAbout your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Josh Newport from Shopify PlusJosh Newport leads Merchant Engagement for Shopify Plus in the Asia Pacific region, working with some of the largest brands on the platform. Josh has previously led digital strategy in agencies and advised clients across marketing, search and social. You can contact Josh on LinkedIn. Email [email protected]. We look forward to hearing from you!Interested in more eCommerce news and insights? Sign up for free to 12HIGH’s HIGHmail newsletter to receive regular eCommerce news. Highlights include the ‘This Month in eCommerce’ mail which updates you on everything you need to know to keep you up to date in the fast-moving world of eCommerce. Subscribe here. Hosted on Acast. See acast.com/privacy for more information.