In this episode of Add To Cart, we are talking to Hannah Udina, Head of Partnerships for Shopify in ANZ. Hannah works with agencies to develop and grow their footprint within the Shopify ecosystem.   Joining Hannah, is Simon Beard, co-founder of one of the most exciting retail brands Australia has ever seen, Culture Kings. Our chat today is going to focus on the findings that have come out of Shopify’s most recent market research, The Australian Retail Report. They surveyed over 200 medium to large Australian retailers across 11 verticals, along with over 1,000 consumers to deliver over 30 pages of current findings into new customer behaviours and practical tips for growth pathways for Australian retailers. Our conversation goes in all sorts of directions. We cover how to create perceived value for customers and avoid the doom loop of discounting. We look at how to create profitable experiential stores - not just marketing exercises. We talk about the right time to sell your business, with Simon sharing some personal insights on when he chose to sell. And in an Add To Cart exclusive, Hannah gives us the details on a new Shopify AI feature which will give retailers intelligent insights on demand. Links from the episode:Culture KingsShopify’s Australian Retail Report 2023About your co-hosts: Simon Beard from Culture KingsSimon Beard is a successful entrepreneur, co-founder and CEO of international streetwear empire Culture Kings, with his wife Tah-nee from humble beginnings in a single weekend market stall at Carrara Markets. In its early days, Culture Kings relied purely on bootstrapped growth and was built to over $600m valuation in 2021, where he conducted a successful partial exit which was one of the biggest private retail acquisitions in Australia's history.You can contact Simon on LinkedInHannah Udina from ShopifyHaving spent 10 years in the eCommerce and IT industry, Hannah is passionate about the online and offline merchant experience. With specific expertise in Payments and Platforms, Hannah understands the complexities of doing business online and is passionate about building ecosystems. Previously holding global roles and working across Asia, Hannah has had the opportunity of helping businesses expand and do business in Asia. Currently, at Shopify, Hannah works with Agencies to develop and grow their footprint within the Shopify ecosystem. On a personal note, Hannah has a zealous interest in enabling women in technology. You can contact Hannah on LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Daniel Kitay, founder of FUNDAY Natural Sweets, a confectionary brand making lollies with no sugar or sugar alcohol added.  Daniel’s own weight loss journey left him missing out on the joy of one of his favourites treats and inspired him to create a replacement. FUNDAY’S unique formula maximises taste and eliminates the frequent trips to the loo that many ‘healthier’ lollies can bring.  They have a five-star health rating, contain around 100 calories per pack and can be found in Chemist Warehouse and Woolies. Daniel shares how a unique influencer box helped FUNDAY achieve lift off,  the journey to having a profitable Amazon presence and how a brand crush set the tone for his mission to make lollies cool. We also hear how FUNDAY  managed to entirely recoup its startup costs through profit in less than 12 months!Links from the episode:FUNDAY Natural SweetsShopify Plus (sponsored)Packleo (sponsored)Questions answered:What inspired you to go down the ‘good for you’ confectionary path? What’s the secret to having a profitable Amazon presence? How did you land on your unique TIk Tok strategy? This episode was brought to you by…  Shopify PlusPackleoAbout your host: Nathan Bush from esuiteNathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Daniel Kitay from FUNDAYDaniel studied a Bachelor of Commerce & Laws and was admitted as a practising lawyer in Victoria in 2015. Daniel has a passion and love for brands and business and after many years working in technology and retail (Luxury Escapes when it was first started, and working for the worlds #1 vitamin and supplement brand BY-HEALTH). Daniel founded FUNDAY Natural Sweets, Australia’s first health confectionery brand in 2020 and launched online and offline in 2021.You can contact Daniel at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Bianca Tarrant, farmer and Co founder of Our Cow, an online butchers supporting a network of producers and delivering premium grass fed and organic meat to the dinner tables of families all across the country.  Now valued at over $60m and with more than 6000 subscribers, Our Cow is currently expanding to offer next day delivery to Sydney customers. And they just ran a promotion offering free bacon for life. Stick that one in your ideas box. Links from the episode:Bianca Tarrant from Our Cow: Farming An Online Future | #302Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… This episode was brought to you by…esuiteAbout your co-host: Bianca Tarrant from Our CowBianca was a self proclaimed 'beach girl' from Port Macquarie in New South Wales before she moved to the bush with her partner Dave in 2017. Working on the land, Bianca and Dave were familiar with fluctuating seasons and conditions, but nothing could have prepared them for two years of rock-bottom beef prices combined with devastating bushfires followed by flooding. They were working off-farm when Bianca came up with the idea of selling their beef directly to consumers, via Facebook, in 2019. The business took off from there and now generates around $20 million of annual recurring revenue from over 50,000 customers and supports more than 150 farmers across Queensland and New South Wales.You can contact Bianca at LinkedInAbout your host: Nathan Bush from esuiteNathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Jonathan Day, founder, managing director and ecommerce strategist of Aligent, an Adelaide based ecommerce agency specialising in ecommerce development, design and strategy. Established in 2009, they now have over 100 team members and develop ecommerce solutions for brands such as Tommy Hilfiger, Kathmandu, Coopers Brewery and Mitsubishi Motors. In this chat, Jonathan shares why performance isn’t just a technical activity but an exercise in understanding and reacting to customer psychology. He breaks down why Google’s Core Web Vitals should be the tool you use to measure your website performance - and breaks down the metrics you should be looking at. He gives us other tools to measure errors, load testing and more. And he shares why getting site performance right is similar to how Disneyland designs their ride experience. Got you in now? Links from the episode:Sydney ToolsAmazon Page Speed StudyWalmart - Page Speed and Business MetricsGoogle Web DevGoogle’s Chrome extension to measure Lighthouse while you’re browsingIntro to using the Waterfall in Chrome Dev ToolsNew RelicLogRocketBlazeMeterThe State of Online Retail Performance About your co-host: Jonathan Day from AligentJonathan is an experienced leader in eCommerce, respected in Australia and overseas. Since entering the emerging web industry in the late 90s, Jonathan has delivered ground-breaking projects, spanning from North American clients such as nintendo.com and Zumiez, through to numerous “world-firsts” in the Magento community under the Aligent banner. Aligent has pioneered initiatives that deliver outstanding customer experiences in domains such as Headless, Subscriptions, B2B and omnichannel. Established by Jonathan in 2009. Aligent has grown to more than 100 staff, delivering eCommerce solutions with brands such as Tommy Hilfiger, Kathmandu, Coopers Brewery and Mitsubishi Motors. Aligent's success is founded on passion for quality, long-term relationships and community.You can contact Jonathan at LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Evan Montero, the Co Founder and CEO of DIY Blinds, Australia’s fastest growing window furnishing retailer taking curtains and blinds out of the showroom without compromising on experience. Their unique business model has disrupted the space, earning the business 46 million dollars in revenue and features with Grand Designs, Australian House and Garden and The Block Shop as well as hundreds of five star reviews.  Links from the episode:DIY BlindsEvan Montero from DIY Blinds: Online Window Dressing | #296Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… This episode was brought to you by…esuiteAbout your co-host: Evan Montero from DIY BlindsEvan Montero is the co-founder and CEO of DIY Blinds – a fully Australian-made blinds, curtains and shutters’ eServices business. Originally working in the superannuation industry, Evan had a strong entrepreneurial instinct to start his own business. Along with co-founder Liam Dobson, Evan created a disruptive model within the home improvement industry to make it easy for customers to buy high-quality blinds, curtains and shutters online - removing the need for the traditional bricks and mortar showroom space.  Since the launch of DIY Blinds it has been recognised in Deloitte’s Technology Fast 50 and AFR Fast 100, as well as receiving a $15 million investment from the Australian Business Growth Fund. The business has expanded rapidly, making DIY Blinds one of the fastest-growing blinds and curtains retailers in Australia, with a valuation of $100M+ in less than five years.You can contact Evan at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Jessie Sadler, founder of adaptive clothing label Christina Stephens, which allows people with disability, dexterity issues, and changing bodies to wear clothes that are both functional and fashionable. In fact, Christina Stephens was on the runway at Australian Fashion week last year.  In our chat, Jessie shares her top tips for accessible ecommerce, how a powerful admission from a nervous groom led to some sexy lingerie and why representation makes good business sense, both ethically and financially.  Oh and she also talks about bullet proof jeans...yep, you heard it here first!  Links from the episode:Christina StephensGoogle AccessibilityShopify Plus (sponsored)Packleo (sponsored)Questions answered:How can ecommerce retailers better engage with people with disabilities?What are some of the ways you engage with your community?What do you wish more retailers understood about people with disabilities and what they want from a shopping experience? This episode was brought to you by…  Shopify PlusPackleoAbout your host: Jo-Anne Hui-Miller from The General StoreJo is content and insights director at multidisciplinary creative agency, The General Store.  She was previously managing editor of premium content at Inside Retail Australia, Asia and New Zealand.About your co-host: Jessie Sadler from Christina StephensWith a diverse background in customer-facing and internal roles across various industries, Jessie’s curiosity for change has led her to work in leadership positions within emerging markets such as carbon, energy, and adaptive fashion. As the Founder and Head of Growth at Christina Stephens, Jessie’s vision is to reshape how people with disability are perceived by bringing Australia's most recognised adaptive clothing brand into the mainstream fashion scene. Through innovative designs and a commitment to inclusivity, Christina Stephens is bridging the gap between fashion and functionality.You can contact Jessie at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Andrew Lipp, CEO and Co-Founder of EQL (that’s E-Q-L pronounced Equal). Andrew is a former sneakerhead who felt the pain of missing out on product launches more than once and, with the help of two former Google colleagues, decided to create a solution.  EQL is an end-to-end platform built for retailers to reliably sell the most in-demand products to more customers, and get more value out of every launch by facilitating site reliability, accurate payments, scam prevention and helping to ensure a level playing field for customers.  EQL have clients such as Sullivans Cove whisky, Footlocker and Culture Kings and were named as one of Fast Company’s most innovative companies of 2023. Links from the episode:KithAndrew Lipp from EQL: The Psychology of Hype Drops | #292Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… This episode was brought to you by…esuiteAbout your co-host: Andrew Lipp from EQLOn a mission to build the world's fairest Hype Commerce platform. From sneakers to whiskey and all drops in between, the EQL team aims to bring fairness back and get products into the hands of real fans.  Andrew is a keen and excitable business professional with expertise in both digital and traditional marketing. Experience across both B2C and B2B with specific skills in earned brand awareness, growth marketing, online customer acquisition and campaign & content creation.  Nine years spent at Google in Growth and Brand.  A lifetime spent in hype being a tragic sneaker fan, and now leading the charge at EQL. You can contact Andrew at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Big Red Group CEO, David Anderson. If you don’t know it, David and the Big Red Group is the largest experience marketplace in Australia and partners with over 3,000 experience providers across Australia through their brands Red Balloon, Adrenaline and Experience Oz. They’ve facilitated over 5 billion experiences since 2017.   Today I sit down with David and discuss his vision for Big Red Group including how he started the group with Naomi Simson. We go into detail around what a $16m digital transformation program looks like and understand how he has established a workplace which sits in the top 25% engaged workplaces. Links from the episode:Big Red GroupShopify Plus (sponsored)Packleo (sponsored)Questions answered:How did it come to be that you formed BRG with Naomi Simson in 2017? What’s the key to an engaged workplace?What’s your approach to change management?This episode was brought to you by…  Shopify PlusPackleoAbout your co-host: David Anderson from Big Red GroupWith a background in management consulting, David went on to build a large-scale global retail network, before founding Big Red Group in 2017 with the vision to create a multi-brand experience marketplace. Starting with the acquisition of RedBalloon, Big Red Group has since acquired adventure brand Adrenaline, domestic holiday experience provider, Experience Oz to become the largest experience marketplace across Australia and New Zealand. David has held the role of Group CEO since the business’s inception, surrounded and supported by an exceptional senior leadership team, and high calibre talent at all levels of the business. Fast forward to today, David has his finger on the pulse of the tourism and experience economy, and still has a passion for memorable experiences over material things.You can contact David at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Lucy Wark, founder of sexual wellness brand, Normal. On the surface, Normal is a sex toy brand who is reinventing what sex toys look like and are made for. However, as you will hear today their mission drives them well beyond product and into education, research and dare I say it, advocacy and representation.  Normal was founded by Lucy out of a Startmate Mentorship.Links from the episode:NormalLucy Wark from Normal: The Modern Guide To Sex | #294 Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… This episode was brought to you by…esuiteAbout your co-host: Lucy Wark from NormalLucy Wark is the founder of NORMAL, an Australian sexual wellness brand launched in 2021 to give everyone the information, confidence and tools to explore their sexuality. NORMAL makes a range of shame-free, beautiful modern toys and essentials, to support the creation of free, inclusive and evidence-based digital sex education resources (their introductory course, The Modern Guide to Sex, is now used in over 40 countries). Lucy studied social science at university and began her career in management consulting at McKinsey before moving into the startup world. She is also passionate about supporting diverse hires to thrive and succeed in the workplace, and recently launched cohort-based courses teaching negotiation skills through the Minnow platform. You can contact Lucy at LinkedInAbout your host: Nathan Bush from esuiteNathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Matt Herbert, co founder and co CEO of Tracksuit, a B2B SAAS marketing platform delivering affordable market research and brand tracking to help consumer brands answer the question, "Is what we're doing working?"  With over 1300 clients including Heaps Normal, Culture Kings, Bondi Sands and Guzman y Gomez, Tracksuit raised $5 million at the start of the year and is expanding into the US.  Matt shares how Tracksuit gathers quality insights about your brand, the calculator that allocates budget to maximum effect and how best to survive the downturn.Links from the episode:TracksuitShopify Plus (sponsored)Packleo (sponsored)Questions answered:What are the key metrics that a brand should be measured on?How should brands spend their annual budget?How does a strong brand lead to commercial outcomes? This episode was brought to you by…  Shopify PlusPackleoAbout your host: Nathan Bush from esuiteNathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Matt Herbert from TracksuitMatt co-founded Tracksuit in 2021 and his steady but fast-paced approach to growth has infused itself in the Tracksuit culture. Under his leadership, the team has gone from strength to strength, bootstrapping Tracksuit from $0 to $3M ARR in less than 19 months. With eight years of experience developing young tech companies, Matt helped launch Uber into Christchurch in 2016 and went on to lead the business development of Mish Guru across APAC. You can contact Matt at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Caleb Marshall, CEO and founder of Tropeaka, a health food and nutrition company making and selling premium ingredient products such as protein powders, superfoods and, wait for it, beauty custard.  After being diagnosed with Chronic fatigue in 2016, Caleb spent alot of time in specialist shops building his health from within, an experience which led him to create an online health food brand that would appeal to a younger demographic.  Today, Tropeaka ships to over 70 countries around the world with products garnering thousands of five star reviews.Links from the episode:TropeakaCaleb Marshall from Tropeaka: Chronic Fatigue to Commerce Founder | #290Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… This episode was brought to you by…esuiteAbout your co-host: Caleb Marshall from TropeakaCaleb Marshall is the CEO and co-founder of Tropeaka. Launched in 2016 Tropeaka has seen exponential growth, becoming one of the fastest growing businesses in the health and wellness industry.  Today, Tropeaka has an 8-figure yearly eCommerce turnover alongside domestic and international retail distributors and has global sales in more than 70 countries around the world.  Caleb was recognised in Forbes 30 Under 30 in 2021 and also co-runs the Tropeaka Foundation, which was set up in 2020 and has raised over $100,000 so far to support initiatives that create positive humanitarian and environmental change.You can contact Caleb at LinkedInAbout your host: Nathan Bush from esuiteNathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

Driven to launch Australia’s first online eco store way back in 2003 after looking into the eyes of an orangutan in the Indonesian jungle, Tracey Bailey’s pioneering business Biome, now has around 6000 online SKUs and stores in Brisbane, Gold Coast and Melbourne.  With her committed team and a devoted following, Tracey manages ecommerce success with maintaining her ethical commitment - a difficult path, but one well worth the struggle.  In this chat, Tracey delves deep into palm-oil problems, reveals her passion for last for life products and talks about the uneasy, but necessary relationship she shares with her nemesis Google.Links from the episode:BiomeShopify Plus (sponsored)Packleo (sponsored)Questions answered:Why did you start Biome?What have been some of the re-platforming challenges you have faced?Biome’s Pinterest has over 600K views every month. Do these convert as a sales channel? This episode was brought to you by…  Shopify PlusPackleoAbout your host: Nathan Bush from esuiteNathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Tracey Bailey from BiomeTracey is the founder and CEO of Biome Eco Stores, Australia’s first online eco store and greenwashing-free zone. She launched the business in 2003 from her family living room, and today operates five shops and a thriving online store that offer simple, clean and waste-free products. She was named one of the Top 10 People in E-commerce in Australia in 2019 and 2020. Her life’s purpose is creating the change she wants to see in the world, inspired by her childhood in Central Queensland and her encounter with an orangutan in Indonesia.You can contact Tracey at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Adam Sharon-Zipser, founder of Giftnote,  a Shopify app which allows gift givers to have an SMS or email arrive to the gift recipient within 30 minutes of their delivery. This solves the problem of impersonal, or even worse, unknown deliveries. Adam is also the founder of Elephant Room, an ecommerce agency that helps ecommerce brands grow through paid performance, website development, UX, integrations, analytics and a lot more. They have worked with brands including Boody, Bed Threads and Sit the Label. Links from the episode:GiftnoteAdam Sharon-Zipser from Giftnote: Express Delivery of Love Letters Now Available | #288Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… This episode was brought to you by…esuiteAbout your co-host: Adam Sharon-Zipser from GiftnoteAdam started his career working in product team for growing tech companies in Sydney while moonlighting Magento builds in 2009. After a few successful projects and increased demand, Adam started Elephant Room in 2014, an eCommerce digital agency that focuses acquisition, experience and retention services. Over time the agency saw a gap in the market for gifting technology and sought to build infrastructure which enable brands to offer a complete automated and branded gifting experience online. You can contact Adam at LinkedInAbout your host: Nathan Bush from esuiteNathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, the first featuring our fabulous new voice, Jo Hui-Miller, we are joined by Eugene Cheng, founder of the kickass business, Sneaker Laundry, which offers sneaker cleaning products as well as services, both online and in-store. Sneaker Laundry launched in 2017 and now ships locally and internationally, with stores all over the world, including Melbourne, Sydney, Lebanon, Qatar, Saudi Arabia and even Peru. Eugene’s an ex-lawyer who’s now known as Australia’s wealthiest shoe shiner, having sold over 110,000 sneaker care products worldwide and cleaned over 37,000 sneakers in Australia alone. Eugene shares how old school networking led to Sneaker Laundry stores in the Middle East, he gets into the detail of the radical re-brand he’s in the middle of and reveals his worst mistake - an advertising spend blunder that cost him dearly. The great thing is he also tells us exactly how he fixed it.  Links from the episode:Sneaker LaundryShopify Plus (sponsored)Packleo (sponsored)Questions answered:What’s the best ecom lesson you’ve learned since starting Sneaker Laundry?How did you find the crowdfunding experience?How and why did you set up stores in the Middle East?This episode was brought to you by…  Shopify PlusPackleoAbout your host: Jo-Anne Hui-Miller from The General StoreJo is content and insights director at multi-disciplinary creative agency, The General Store. She was previously managing editor of premium content at Inside Retail Australia, Asia and New Zealand.About your co-host: Eugene Cheng from Sneaker LaundryHailed as Australia’s wealthiest shoe shiner, Eugene has now sold over 110,000 sneaker care products worldwide and cleaned over 37,000 sneakers in Australia alone. At 30 years of age, this ex-lawyer turned entrepreneur now boasts a portfolio of six businesses ranging from The Sneaker Laundry to a CBD nightclub and a waterfront events space in Docklands. You can contact Eugene at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Shane Lenton, Co founder and CEO of The Wishlist. Shane has spent the last 14 years growing the digital capabilities at Cue and his new venture is offering a solution to the problem of clogged camera rolls everywhere.  The Wishlist allows shoppers to save product items for review and purchase later, online or instore.  It gives retailers the ability to capture customers details and preferences and automatically generate personalised marketing campaigns that build engagement and drive sales.  Shane has a passion for customer service and a brain for tech and this combination has found its natural outlet with The Wishlist, already embraced by retailers such as Kip and Co, Mr Poolman and Incu.  Links from the episode:Shane Lenton from The Wishlist Company: Optimising the Omnichannel Experience | #286Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… This episode was brought to you by…esuiteAbout your co-host: Shane Lenton from The Wishlist CompanyShane is a technology and retail leader, with over 20 years of experience across a variety of industries including retail, finance, media and government with a track record of delivering industry leading and awarded solutions.You can contact Shane at LinkedInAbout your host: Nathan Bush from esuiteNathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

Welcome to Add To Cart Upskill! We have partnered with one of our industry friends to teach you a new set of skills. At the end of the Upskill series, we want you to walk away feeling smarter and ready to take on a new area of eCommerce. Today’s episode is the first in a series of three on Partnership Marketing and is brought to you by Impact.com, a technology company that’s transforming the way enterprises manage and optimise all types of partnerships. The Impact Partnership Cloud™ is an integrated end-to-end solution for managing an enterprise’s partnerships across the entire partnership life cycle to activate rapid growth. Impact power partnerships for some of the world’s largest and most loved brands: Uber, Airbnb, Nike, Canva, Westpac, HSBC, Woolworths and David Jones.We’ve looked at setting up and managing partnerships in episodes one and two and this, the third and final episode, is focused on how best to grow them. Rainer Schmid is the Global Direct Marketing Manager from Bikes Online and he’s joining us today to share his experiences in the mature partnerships space. Rainer talks about the internal processes his team have implemented to optimise their partnerships, the attribution model he rates for handling payouts and his predictions on upcoming trends. He also provides a nifty catchphrase for what’s at the heart of growth and its refreshingly simple. Be Nice.Links from the episode:Two Wheeling TotsZaloraQuestions answered:How do you keep track of all your partner content out in the world? How do you keep existing, beneficial partnerships growing?How do you find new opportunities for partnerships? This episode was brought to you by…  Impact.comAbout your co-host: Rainer Schmid from Bikes OnlineRainer brings a wealth of experience to the table as the Global Direct Marketing Manager at BikesOnline, the sole distributor of Polygon, Marin & Thok bike brands in Australia and the USA, With over 16 years of expertise in digital channels and strategic partnerships across a variety of industries, he has a deep understanding of data-driven tactics to maximise results. Prior to joining BikesOnline, Rainer drove successful digital strategies for top brands including Crown Resorts, Northern Territories Tourism, and brands in diverse sectors such as entertainment, B2B, finance, legal services, e-commerce, education, and fashion.You can contact Rainer at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by the founder of a business that rose from the ashes, quite literally, of the devastating bushfires and subsequent drought in 2019. Bianca Tarrant, and her partner Dave, are farmers and Co founders of Our Cow, an online butchers supporting a network of producers and delivering premium grass fed and organic meat to the dinner tables of families all across the country.  Now valued at over $60m and with more than 6000 subscribers, Our Cow is currently expanding to offer next day delivery to Sydney customers. And they just ran a promotion offering free bacon for life. Stick that one in your ideas box.  Bianca shares how they are disrupting the cattle industry with their paddock to plate model, why they decided to acquire a grocery database and the phone call that gave them the best sense of their success.Links from the episode:Our CowShopify Plus (sponsored)Packleo (sponsored)Questions answered:Who are your customers and what are the bulk of your purchases? What percentage of your orders are one off vs subscriptions? From a marketing perspective, which channel has been best for acquiring new customers? This episode was brought to you by…  Shopify PlusPackleoAbout your co-host: Bianca Tarrant from Our CowBianca was a self proclaimed 'beach girl' from Port Macquarie in New South Wales before she moved to the bush with her partner Dave in 2017. Working on the land, Bianca and Dave were familiar with fluctuating seasons and conditions, but nothing could have prepared them for two years of rock-bottom beef prices combined with devastating bushfires followed by flooding. They were working off-farm when Bianca came up with the idea of selling their beef directly to consumers, via Facebook, in 2019. The business took off from there and now generates around $20 million of annual recurring revenue from over 50,000 customers and supports more than 150 farmers across Queensland and New South Wales.You can contact Bianca at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout a founder who launched her brand in 2018 after finding a perfect match with an Instagram personality and hasn’t looked back.  Gemma Crowe is the Founder of Infamous Swim, an Australian label for women who want to feel empowered in their swimwear no matter what stage of life they’re at.  With striking prints and options for matching with family, the company has grown from a $10,000 investment to $14m and counting.Links from the episode:Ash White - The Dark Side of ECom - Scaling to £33 millionGemma Crowe from Infamous Swim: Taking The Plunge | #284Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… This episode was brought to you by…esuiteAbout your co-host: Gemma Crowe from Infamous SwimGemma is our founder and fearless leader, she is fuelled by the desire to create swimwear that women feel empowered and sexy in, at any age, through any life stage.Gemma wants every woman to feel confident and be free to wear a swimsuit or bikini that they love, not what anyone else tells them they should be wearing! And she’s set the standard for matching with your mini too, by creating our entire range to match with your partner and your little ones.  Gemma loves what she does and is responsible for the creation of the community of like-minded women that wear Infamous Swim, if you’ve ever got in touch with our brand, it’s highly likely you've been chatting with Gemma herself!You can contact Gemma at LinkedInAbout your host: Nathan Bush from eSuiteNathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

Welcome to Add To Cart Upskill! We have partnered with one of our industry friends to teach you a new set of skills. At the end of the Upskill series, we want you to walk away feeling smarter and ready to take on a new area of eCommerce. Today’s episode is the second in a series of three on Partnership Marketing and is brought to you by Impact.com, a technology company that’s transforming the way enterprises manage and optimise all types of partnerships. The Impact Partnership Cloud™ is an integrated end-to-end solution for managing an enterprise’s partnerships across the entire partnership life cycle to activate rapid growth. Impact power partnerships for some of the world’s largest and most loved brands: Uber, Airbnb, Nike, Canva, Westpac, HSBC, Woolworths and David Jones.We’ve looked at the set up, now it’s time to get into the detail and cover how to manage your partnerships program. We are joined by Michael Mironowicz, Affiliate and Partnerships Manager at Big Red Group, who work in the gifting and travel space with three key brands - Red Balloon, Adrenaline and Experience Oz. The conversation covers the onboarding process, communication with partners, how to track metrics as well as a whole lot more, in fact, everything you need to know to manage your partnership program day to day.Links from the episode:Impact.comBig Red GroupSegment SnowflakeTableau Questions answered:What is the onboarding process for new partners?How do you reimburse and incentivise partners?Which metrics are the most important?This episode was brought to you by…  Impact.comAbout your co-host: Michael Mironowicz from Big Red GroupPartnerships at BRG, Partner at MSV Capital and Wp Agency. Previous roles include Growth at Cashrewards and Digital Marketing at Endeavour Drinks, prior to that helped Rakuten Marketing expand across Asia Pacific. A few cut teeth on eCommerce startups, one being a 2012 Startmate alumni and the other a BRW Fast Starter that same year.You can contact Michael at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, I am lucky enough to be joined face to face by someone who actually knows what he’s doing in the great outdoors. Trust me, I’d be dead as soon as I hit the gravel road. Sam Schumann is the founder and director of outdoor adventure company Alton. An ex -tax and consulting professional, Sam developed the Alton brand in 2015 and now has over 50 SKU’s, a warehouse that’s bursting at the seams, distribution in Paddy Palin’s and the most god damn beautiful Instagram page you have ever seen. Make sure you check it out. It’s almost like meditation.  Today, we join Sam in the log cabin, which may or may not also be his warehouse here in Geebung, Brisbane. We dive into Sam’s journey from the confines of the office to the great outdoors. We get a sneak peek into the product innovation he is on the verge of getting to market and how his time as a perfume salesman helped him develop what he has today. Links from the episode:AltonScotty’s Gone WalkaboutShopify Plus (sponsored)Packleo (sponsored)Questions answered:Why did you decide to start your own brand?How do you ensure a good relationship with your overseas manufacturers?What type of culture are you building at Alton? This episode was brought to you by…  Shopify PlusPackleoAbout your co-host: Sam Schumann from AltonA self-confessed gear-junkie, Sam found his calling in 2015 with the birth of his business, Alton. Born at the intersection of his insatiable appetite for adventure and fascination with well-crafted outdoor gear, Alton has become Sam’s outlet for creating high-quality, minimalist products, designed for explorers looking to go lighter and go further.You can contact Sam at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Gavin Ballard, CEO and Founder of Submarine, a Shopify add-on that helps brands and agencies push the limits of what ecommerce platforms can do for subscriptions, membership crowdfunding and more. It’s a unique and fascinating approach because it is essentially giving developers and agencies the keys to create unique experiences - rather than delivering it straight out of the box like many other apps. It is doubly interesting because Gav is also the founder of ecommerce agency Disco Labs, which has helped develop ecommerce experiences for leading brands such as JB Hi Fi, YouFoodz and Lovisa. Links from the episode:https://flexiblecommerce.org/Gavin Ballard from Submarine: What the Hell is Composable Commerce Anyway? | #282Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… This episode was brought to you by…esuiteAbout your co-host: Gavin Ballard from SubmarineGavin is the CEO and Founder of Submarine, a platform that lets leading brands build flexible, innovative experiences for customers. He’s a Shopify ecosystem veteran, building on the platform for over a decade and running one of the world’s leading Shopify Plus partner agencies, Disco Labs.You can contact Gavin at LinkedInAbout your host: Nathan Bush from eSuiteNathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

Welcome to Add To Cart Upskill! We have partnered with one of our industry friends to teach you a new set of skills. At the end of the Upskill series, we want you to walk away feeling smarter and ready to take on a new area of eCommerce.  Today’s episode is the first in a series of three on Partnership Marketing and is brought to you by Impact.com, a technology company that’s transforming the way enterprises manage and optimise all types of partnerships. The Impact Partnership Cloud™ is an integrated end-to-end solution for managing an enterprise’s partnerships across the entire partnership life cycle to activate rapid growth. Impact power partnerships for some of the world’s largest and most loved brands: Uber, Airbnb, Nike, Canva, Westpac, HSBC, Woolworths and David Jones.We are starting right at the beginning and looking at how to develop a partnership strategy as part of your marketing mix.  We are joined by Neguin Farhangmehr, Head of Affiliate and Partnerships at Growthops Digital.  Neguin never intended to pursue a career in partnerships, but after getting a taste of ‘the above and beyond channel’ as she calls it, she was hooked and has never looked back.  In this chat, Neguin shares the best way to budget for partnerships, which partnership channels perform best and her key tips for brands commencing their partnership planning as well as a whole lot more, in fact, everything you need to know to get started!Links from the episode:Impact.comGrowthopsQuestions answered:What are the main benefits of a partner program for brands? How do you tell if your competitors are engaged in partnership marketing? Should you resource partnerships in-house or through an agency?This episode was brought to you by…  Impact.comAbout your host: Nathan Bush from esuiteNathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Neguin Farhangmehr from Growthops DigitalWith over 14 years of experience, Neguin leads high performing teams with a strong focus in sales growth and customer acquisition. Working with leading brands worldwide across several industries including e-commerce, travel, market research, entertainment and finance, Neguin helps companies with their marketing and sales functions via digital marketing tactics and partnerships.You can contact Neguin at LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Evan Montero is the Co Founder and CEO of DIY Blinds, Australia’s fastest growing window furnishing retailer taking curtains and blinds out of the showroom without compromising on experience. Their unique business model has disrupted the space, earning the business 46 million dollars in revenue and features with Grand Designs, Australian House and Garden and The Block Shop as well as hundreds of five star reviews.  Our chat today goes far and wide and Evan shares some great insights on his commitment to Australian made, how he makes a point of hiring with bias and the order that left him speechless. Links from the episode:DIY BlindsPackleo (sponsored)Shopify Plus (sponsored)Questions answered:What inspired you to start a window furnishings business? Can you explain your disruptive model that cuts out the middle man?  Was Australian made product always a non-negotiable? This episode was brought to you by…  Shopify PlusPackleoAbout your co-host: Evan Montero from DIY BlindsEvan Montero is the co-founder and CEO of DIY Blinds – a fully Australian-made blinds, curtains and shutters’ eServices business. Originally working in the superannuation industry, Evan had a strong entrepreneurial instinct to start his own business. Along with co-founder Liam Dobson, Evan created a disruptive model within the home improvement industry to make it easy for customers to buy high-quality blinds, curtains and shutters online - removing the need for the traditional bricks and mortar showroom space.  Since the launch of DIY Blinds it has been recognised in Deloitte’s Technology Fast 50 and AFR Fast 100, as well as receiving a $15 million investment from the Australian Business Growth Fund. The business has expanded rapidly, making DIY Blinds one of the fastest-growing blinds and curtains retailers in Australia, with a valuation of $100M+ in less than five years.You can contact Evan at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Lou Kendall, Co-founder and Co-owner of Louenhide.  Started 16 years ago as a party plan business, Louenhide grew from the unmistakable popularity of brightly coloured handbags that Lou and her friend Heidi, noticed was a gap in the market.  Doubling down on bold bags was the right decision and now the brand ​​is a favourite of many, sold in over a thousand retailers worldwide, both in store and online.  Links from the episode:Lou Kendall From Louenhide: Leadership in the Bag | #280Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… This episode was brought to you by…esuiteAbout your co-host: Lou Kendall from LouenhideLou Kendall is a founder and director of Brisbane-based accessory brand, Louenhide. She started the brand alongside fellow founder and director, Heidi Bailey, 16 years ago and knows the ups and downs of running a business. Louenhide has been able to stand the test of time with timeless designs that are accessible and affordable.You can contact Lou at LinkedInAbout your host: Nathan Bush from esuiteNathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

Did you know that approximately 2  million Australians have gone through some kind of traumatic sexual experience? The numbers aren’t entirely clear because there is a difference between how often sexual abuse occurs and how often it is reported. It is clear that there is a lot of work to be done - not only in preventing this trauma but in helping the healing post trauma. This drives today’s guest, Lucy Wark, founder of sexual wellness brand, Normal. On the surface, Normal is a sex toy brand who is reinventing what sex toys look like and are made for. However, as you will hear today their mission drives them well beyond product and into education, research and dare I say it, advocacy and representation.  Normal was founded by Lucy out of a Startmate Mentorship and was soon backed financially by the team at Eucalytus - the team behind Pilot, Kin, Juniper and more. In today’s chat, Lucy shares how she took the leap from her safe consultancy job at McKinsey over to starting Normal. She also shares how attaching education into the product journey has helped her grow Normal beyond a retail business alone. And we hear how she has a vision for working with universities and schools to reshape what sex education looks like for the next generation.  Links from the episode:NormalStartmate Women’s FellowshipThe Modern Guide to SexShopify Plus (sponsored)Packleo (sponsored)Questions answered:What is the hardest part about establishing a sexual health brand online? In your mission to reinvent the typical sex store, what did you do differently from an online UX perspective? Can you share what the StartMate Fellowship is and how it works?This episode was brought to you by…  Shopify PlusPackleoAbout your co-host: Lucy Wark from NormalLucy Wark is the founder of NORMAL, an Australian sexual wellness brand launched in 2021 to give everyone the information, confidence and tools to explore their sexuality. NORMAL makes a range of shame-free, beautiful modern toys and essentials, to support the creation of free, inclusive and evidence-based digital sex education resources (their introductory course, The Modern Guide to Sex, is now used in over 40 countries). Lucy studied social science at university and began her career in management consulting at McKinsey before moving into the startup world. She is also passionate about supporting diverse hires to thrive and succeed in the workplace, and recently launched cohort-based courses teaching negotiation skills through the Minnow platform. You can contact Lucy at LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Tom Ferrier, Founder of Greener - a service and an app to help retailers and consumers measure and reduce their environmental impact - and power the green economy. Tom is helping retailers reduce and offset their emissions - while attracting like-minded customers who are interested in sustainability - almost an informal loyalty program. And for customers, he is helping them know what the heck an actual carbon tonne is - and whether that is good is bad. Hint: the average Australian is responsible for 15 tonnes - the goal, according to Tom, should be two.  Tom and the Greener team already have brands on board including Koala, T2, Afends, Microsoft, Brewdog, Modibodi, and Bared, they have raised over $4m from investors such as NAB and recently partnered with the Australian Retailers Association - it’s a great start. Links from the episode:Tom Ferrier from Greener: The Carbon Price Tag | #278Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… This episode was brought to you by…esuiteAbout your co-host: Tom Ferrier from GreenerA couple of years ago I read a quote saying "the biggest risk in life, is not to take a risk at all". This changed my life.  It urged me to hang up the suit and tie to create Greener. A solution that brings people and brands together, to help end climate change.  Our world first approach saw us awarded #1 clean-tech start-up in Australia, and now we're now building a new economy, a Green Economy - one where every dollar spent is carbon neutral.You can contact Tom at LinkedInAbout your host: Nathan Bush from esuiteNathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Andrew Lipp, CEO and Co-Founder of EQL (that’s E-Q-L pronounced Equal). Andrew is a former sneakerhead who felt the pain of missing out on product launches more than once and, with the help of two former Google colleagues, decided to create a solution.  EQL is an end-to-end platform built for retailers to reliably sell the most in-demand products to more customers, and get more value out of every launch by facilitating site reliability, accurate payments, scam prevention and helping to ensure a level playing field for customers.  EQL have clients such as Sullivans Cove whisky, Footlocker and Culture Kings and were named as one of Fast Company’s most innovative companies of 2023.  In this chat, Andrew shares his insights on how to manage the chaotic conditions of an ecommerce hype drop, the tell tale signs that retailers are in need of launch support and the special sneakers that have formed his business milestones.Links from the episode:EQLAir Force 1 x Tiffany & CoShopify Plus (sponsored)Packleo (sponsored)Questions answered:What types of products and brands does EQL work best for? What are the tell tale signs that a retailer might be in need of launch support?What technology are you most excited about to help improve and grow EQL? This episode was brought to you by…  Shopify PlusPackleoAbout your co-host: Andrew Lipp from EQLOn a mission to build the world's fairest Hype Commerce platform. From sneakers to whiskey and all drops in between, the EQL team aims to bring fairness back and get products into the hands of real fans.  Andrew is a keen and excitable business professional with expertise in both digital and traditional marketing. Experience across both B2C and B2B with specific skills in earned brand awareness, growth marketing, online customer acquisition and campaign & content creation.  Nine years spent at Google in Growth and Brand.  A lifetime spent in hype being a tragic sneaker fan, and now leading the charge at EQL. You can contact Andrew at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout a guy who aims to make the valuation and trading of ecommerce business much more realistic and fair.  Blake Hutchison is the CEO of Flippa -  a global marketplace for buying and selling online businesses.  Founded in 2009, Flippa has 3 million users worldwide who can browse for content sites, SaaS businesses, ecommerce businesses, apps and digital services.  As a matchmaker to connect buyers and sellers, Flippa’s notable sales include Mark Zuckerberg’s former website Facemash, overnight success story shipyourenemiesglitter.com and Retweet.com. Links from the episode:The Exit podcast: Defining Modern Day Start Ups with Nick Swinmurn, Founder of ZapposBlake Hutchison from Flippa: A Guide to Buying and Selling Online Businesses | #273Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… This episode was brought to you by…esuiteAbout your co-host: Blake Hutchison from FlippaBlake leads the team at Flippa, the leading marketplace globally to buy and sell sites, stores and digital properties. Flippa empowers individuals and companies to take control, to take ownership and thrive in this new small business economy. You can contact Blake at LinkedInAbout your host: Nathan Bush from eSuiteNathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Caleb Marshall, CEO and founder of Tropeaka, a health food and nutrition company making and selling premium ingredient products such as protein powders, superfoods and, wait for it, beauty custard.  After being diagnosed with Chronic fatigue in 2016, Caleb spent alot of time in specialist shops building his health from within, an experience which led him to create an online health food brand that would appeal to a younger demographic.  Today, Tropeaka ships to over 70 countries around the world with products garnering thousands of five star reviews.Links from the episode:Shopify Plus (sponsored)Packleo (sponsored)Questions answered:What inspired you to go all in on a health food business? In a category that is often side-eyed, how do you gain customer trust? What is your unhealthy guilty pleasure? This episode was brought to you by…  Shopify PlusPackleoAbout your host: Nathan Bush from esuiteNathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Caleb Marshall from TropeakaCaleb Marshall is the CEO and co-founder of Tropeaka. Launched in 2016 Tropeaka has seen exponential growth, becoming one of the fastest growing businesses in the health and wellness industry.  Today, Tropeaka has an 8-figure yearly eCommerce turnover alongside domestic and international retail distributors and has global sales in more than 70 countries around the world.  Caleb was recognised in Forbes 30 Under 30 in 2021 and also co-runs the Tropeaka Foundation, which was set up in 2020 and has raised over $100,000 so far to support initiatives that create positive humanitarian and environmental change.You can contact Caleb at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Alice Williams, founder of Ovira, a period pain relief device.  So much more than just a medical solution, Ovira are doing loads to make the conversation around periods, vaginas and women’s health… normal.  At the time of recording, they are killing it on TikTok and have the most followers of any brand in Australia.  Links from the episode:Koala EcoAlice Williams from Ovira: The Most Followed Aussie Brand on Tik Tok | #276Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… This episode was brought to you by…esuiteAbout your co-host: Alice Williams from OviraAlice Williams is the founder and CEO of Ovira, a period pain relief device. A sufferer of debilitating endometriosis, Alice was looking for a safe, instant and drug-free way to cope with her pain, and since founding Ovira, has brought relief to tens of thousands of other warriors. Alice is passionate about driving the conversations about women’s health and suffering.You can contact Alice at LinkedInAbout your host: Nathan Bush from esuiteNathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Adam Sharon-Zipser, founder of Giftnote,  a Shopify app which allows gift givers to have an SMS or email arrive to the gift recipient within 30 minutes of their delivery. This solves the problem of impersonal, or even worse, unknown deliveries. Adam is also the founder of Elephant Room, an ecommerce agency that helps ecommerce brands grow through paid performance, website development, UX, integrations, analytics and a lot more. They have worked with brands including Boody, Bed Threads and Sit the Label.  In this chat we cover how Giftnote is improving the gifting experience and talk to what a great gifting experience looks like. We also go broader than gifting and cover how to outsmart the performance media algorithms (hot tip - you can’t) and Adam’s favourite measurement tools for different sized ecommerce businesses. Links from the episode:RecastBimodalShopify Plus (sponsored)Packleo (sponsored)Questions answered:Where do retailers typically get gifting wrong? What are the best tips for retailers looking to upgrade their gifting experience?What are your favourite measurement tools for different sized ecommerce businesses?This episode was brought to you by…  Shopify PlusPackleoAbout your co-host: Adam Sharon-Zipser from GiftnoteAdam started his career working in product team for growing tech companies in Sydney while moonlighting Magento builds in 2009. After a few successful projects and increased demand, Adam started Elephant Room in 2014, an eCommerce digital agency that focuses acquisition, experience and retention services. Over time the agency saw a gap in the market for gifting technology and sought to build infrastructure which enable brands to offer a complete automated and branded gifting experience online. You can contact Adam at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout David Fogarty, Founder of The Oodie, the original oversized wearable blanket that turned Davie’s last $500 into a 250 million dollar business and now sits inside The Davie Group alongside Pupnaps, ZoeTech, Australian Furniture Warehouse and more. Links from the episode:Davie Fogarty from The Oodie: The Fad That Stuck Around | #271Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… This episode was brought to you by…esuiteAbout your co-host: Davie Fogarty from The OodieDavie Fogarty, a 28-year old university drop out and entrepreneur, started out by baking biscuits to sell at school, and by 16 had started his first side hustle, re-selling products on eBay. He tried many businesses, from personal training to seasonings, even a Vietnamese roll shop, before he found his groove with The Oodie and Calming Blankets in 2018, when he was just 23 years old. This quickly developed into The Davie Group, a group which encompasses multiple e-commerce brands as well as a recently developed software tool. Over the past year, Davie has also started sharing his knowledge on social media, including a YouTube channel and podcast appearances, with hopes to help other aspiring entrepreneurs reach their goals and financial freedom.You can contact Davie at LinkedInAbout your host: Nathan Bush from eSuiteNathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Shane Lenton, Co founder and CEO of The Wishlist, has spent the last 14 years growing the digital capabilities at Cue and his new venture is offering a solution to the problem of clogged camera rolls everywhere.  The Wishlist allows shoppers to save product items for review and purchase later, online or instore.  It gives retailers the ability to capture customers details and preferences and automatically generate personalised marketing campaigns that build engagement and drive sales.  Shane has a passion for customer service and a brain for tech and this combination has found its natural outlet with The Wishlist, already embraced by retailers such as Kip and Co, Mr Poolman and Incu.  We hear how Shane’s idea gained real legs when his wife lost out on the perfect pair of boots, his thoughts on the key components of a good omnichannel experience and how he started problem-solving at an early age with a rope and pulley feeding system for the family pet.Links from the episode:Shopify Plus (sponsored)Packleo (sponsored)Questions answered:What’s your definition of a great omnichannel experience in 2023? Where do you see retailers most commonly getting omnichannel wrong? Can you talk us through the typical customer experience when customers use The Wishlist? This episode was brought to you by…  Shopify PlusPackleoAbout your host: Nathan Bush from esuiteNathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Shane Lenton from The Wishlist CompanyShane is a technology and retail leader, with over 20 years of experience across a variety of industries including retail, finance, media and government with a track record of delivering industry leading and awarded solutions.You can contact Shane at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Kelly Jamieson, who founded Edible Blooms as a small family business, keen to bring moments of joy in the form of sweet treat bouquets to as many people as possible.  Now, 17 years later, Edible Blooms has grown to include gourmet gift hampers and living plant gift deliveries and took out the 2022 Canstar Most Satisfied Customers Award. Links from the episode:Kelly Jamieson from Edible Blooms: Gifting Joyful Moments | #267 Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… This episode was brought to you by…esuiteAbout your co-host: Kelly Jamieson from Edible BloomsBack in 2005, Kelly founded Edible Blooms as an online retail gift destination with her sister Abbey and they were proud early pioneers of ecommerce in Australia. Fast forward nearly 18 years and they’ve gathered a collection of business awards including the 2022 Canstar #1 Online Gift Delivery Company for Australia, Telstra Business of the Year for Australia and SA Business Woman of the Year. Today an Edible Blooms smile arrives on a doorstep faster than every two minutes daily across Australia and New Zealand. You can contact Kelly at LinkedInAbout your host: Nathan Bush from eSuiteNathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by a founder who launched her brand in 2018 after finding a perfect match with an Instagram personality and hasn’t looked back.  Gemma Crowe is the Founder of Infamous Swim, an Australian label for women who want to feel empowered in their swimwear no matter what stage of life they’re at.  With striking prints and options for matching with family, the company has grown from a $10,000 investment to $14m and counting.  In this chat, Gemma shares the reason she wanted to make swimwear for all bodies, the disasters her business has come through over the years and how relationships will always be the most important thing. We discuss everything from technology to team to funding in this episode. A very real chat for founders who might be reaching that next stage of growth. Links from the episode:Shopify Plus (sponsored)Packleo (sponsored)Questions answered:How did the idea for Infamous Swim come about?Why are you so open about Infamous Swim’s revenue goals?What have been the biggest challenges in running the business?This episode was brought to you by…  Shopify PlusPackleoAbout your host: Nathan Bush from esuiteNathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Gemma Crowe from Infamous SwimGemma is fuelled by the desire to create swimwear that women feel empowered and sexy in, at any age, through any life stage.She’s set the standard for matching with your mini too, by creating our entire range to match with your partner and your little ones.  Gemma loves what she does and is responsible for the creation of the community of like-minded women that wear Infamous Swim, if you’ve ever got in touch with our brand, it’s highly likely you've been chatting with Gemma herself!You can contact Gemma at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Harry Dixon, Rory Garton-Smith and Elliot Rampono, Co founders of Checkmate, an app that plugs into safari on your mobile to automatically provide savings while you shop.  The team has an eclectic mix of talents and backgrounds - one is an entrepreneur and partnerships expert, another a trend setting data scientist and the third, a former musician who’s played Splendour and competed in Ninja Warrior! Links from the episode:The Name of The Wind by Patrick RothfussThe End of The Future with Peter ThielThis Week in Start Ups - Chris SaccaRed Notice by Bill BrowderHarry, Rory & Elliot from Checkmate: Hot Deals and Red Doc Martin’s | #265This episode was brought to you by…esuiteHarry Dixon from CheckmateCEO of Checkmate, Harry is a Perth, Western Australian-raised entrepreneur living in the US. He has worked in Technology for the past 8 years working for Frank Gehry (Trimble Consulting), Skyryse, Flint Capital & EasyPost. Harry most recently left EasyPost as Director of Partnerships to bring his eCommerce experience to starting Checkmate.You can contact Harry at LinkedInRory Garton-Smith from CheckmateFormerly on Triple J as Elk Road, Rory did a double degree in Law and Engineering and left the music industry behind to work at Apple in California on the iPhone. Deeply passionate about consumer products, Rory has spent the last many months building Checkmate as the Co-Founder and CTO.You can contact Rory at LinkedInElliot Rampono from CheckmateSince obtaining his Master's degree in Data Science, Elliot has worked between the USA and Perth in both data-oriented and pure engineering roles. Elliot most recently left a role at DataRobot as a Data Scientist to start working on Checkmate with Harry and Rory.You can contact Elliot at LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Gavin Ballard, CEO and Founder of Submarine, a Shopify add-on that helps brands and agencies push the limits of what ecommerce platforms can do for subscriptions, membership crowdfunding and more. It’s a unique and fascinating approach because it is essentially giving developers and agencies the keys to create unique experiences - rather than delivering it straight out of the box like many other apps. It is doubly interesting because Gav is also the founder of ecommerce agency Disco Labs, which has helped develop ecommerce experiences for leading brands such as JB Hi Fi, YouFoodz and Lovisa.  I really wanted to get ecommerce nerdy in this episode and drill into what composable commerce, flexible commerce, headless commerce actually is - and how retailers should consider it. So if you are like me and have a basic understanding of these terms but are still a bit foggy on it all, this should help clear that up. And it is important - especially if you are making decisions around tech investments, tech partners and skillsets you need on your team. We also cover Gav’s favourite Shopify themes (from his best selling but now out of date paper, The Definitive Guide To Shopify Themes and how he ended up in the office of Shopify CEO Tobi Lutke ( Lootka) - juicy. Links from the episode:One Inch RoundMACH AllianceCommerce ToolsSwitch ThemesMaestroooShopify Plus (sponsored)Packleo (sponsored)Questions answered:What is composable commerce?How do you see composable commerce evolving and innovating? What has been your biggest challenge in running a tech product business?This episode was brought to you by…  Shopify PlusPackleoAbout your co-host: Gavin Ballard from SubmarineGavin is the CEO and Founder of Submarine, a platform that lets leading brands build flexible, innovative experiences for customers. He’s a Shopify ecosystem veteran, building on the platform for over a decade and running one of the world’s leading Shopify Plus partner agencies, Disco Labs.You can contact Gavin at LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Jane Cay, founder and CEO of birdsnest, one of Australia’s biggest fashion success stories.  Leaving a job with IBM to adopt a small clothing business in regional NSW back in 2004, Jane has grown birdsnest to a staff of 150, serving a community of women with styled outfit inspiration, express delivery, above and beyond customer service, no hassle returns…all the things!  Links from the episode:Buy From The BushAtomic Habits by James ClearJane Cay from birsdnest: Bush Business Wisdom | #263Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… This episode was brought to you by…esuiteAbout your co-host: Jane Cay from birdsnestJane Cay is the founder of birdsnest, an online fashion business based in regional NSW that employs over 150 locals in a town of 6,500. Jane has been a board member on Jobs for NSW and prior to this she was a founding board member of the National Online Retailers Association.  The best bit is Jane gets to live in the slow lane, and work in the fast lane. Her home, where she lives with her sheep farmer and three children, is a 130km round trip for a litre of milk.You can contact Jane at LinkedInAbout your host: Nathan Bush from esuiteNathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Lou Kendall, Co-founder and Co-owner of Louenhide.  Started 16 years ago as a party plan business, Louenhide grew from the unmistakable popularity of brightly coloured handbags that Lou and her friend Heidi, noticed was a gap in the market.  Doubling down on bold bags was the right decision and now the brand ​​is a favourite of many, sold in over a thousand retailers worldwide, both in store and online.  Now, the conversation today ranges far and wide, but one thing we keep coming back to is people and team.  Lou shares her unique hiring strategy that gets results, how she loves to work in a project-based way to improve her business and the 24 hour rule she couldn’t live without.Links from the episode:Shopify Plus (sponsored)Packleo (sponsored)Questions answered:How did you move from party planning to handbags?How do you describe Louenhide’s differentiator in the market these days? What’s your take on hiring staff?This episode was brought to you by…  Shopify PlusPackleoAbout your host: Nathan Bush from esuiteNathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Lou Kendall from LouenhideLou Kendall is a founder and director of Brisbane-based accessory brand, Louenhide. She started the brand alongside fellow founder and director, Heidi Bailey, 16 years ago and knows the ups and downs of running a business. Louenhide has been able to stand the test of time with timeless designs that are accessible and affordable.You can contact Lou at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Ash Hudson from Retail Global.  Having worked around the globe for the past eight years running events in the Middle East, North America, India, Europe and the UK, Ash brings a wealth of cross-cultural experience to Retail Global and now holds the position of CEO.  Retail Global runs major retail conferences with the aim of maximising the performance of small and large businesses. The conferences take place in Australia, New Zealand, the United States and smaller, bespoke events including the VIP Awards that opens #RetailWeek in New York each year as an official partner of the National Retail Federation of America’s Big Show.  Links from the episode:Martin Newman: The New Customer First ROI | #274Ringers WesternGhandaBefore and Laughter by Jimmy CarrNever Split The Difference by Chris VossQuestions answered in the podcast: What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… About your co-host: Ashley has a passion for marketing, branding and all things growth which has shaped his career over the past 14 years. Having worked in Social Media, Branding Agencies, Scent Marketing, Sales consulting and completing an MBA in Marketing he found his passion for events bringing all areas of marketing under one umbrella.  Having worked around the globe for the past eight years running events in the Middle East, North America, India, Europe and the UK, Ash brought a wealth of cross-cultural experience to Retail Global and now holds the position of CEO.You can contact Ash on LinkedIn About your host: Nathan Bush from eSuiteNathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Tom Ferrier, Founder of Greener - a service and an app to help retailers and consumers measure and reduce their environmental impact - and power the green economy. Tom will explain it in this episode but he is helping retailers reduce and offset their emissions - while attracting like-minded customers who are interested in sustainability - almost an informal loyalty program. And for customers, he is helping them know what the heck an actual carbon tonne is - and whether that is good is bad. Hint: the average Australian is responsible for 15 tonnes - the goal, according to Tom, should be two.  Tom and the Greener team already have brands on board including Koala, T2, Afends, Microsoft, Brewdog, Modibodi, and Bared, they have raised over $4m from investors such as NAB and recently partnered with the Australian Retailers Association - it’s a great start. Today, Tom shares the Greener mission and exactly how it works for both retailers and consumers. He shares the steps that retailers can take to have the biggest impact of reducing their environmental impact, and he shares how it took one person to interrupt him over a glass of red to totally change the course of his life. Links from the episode:Shopify Plus (sponsored)Packleo (sponsored)Questions answered:What inspired you to go all in on Greener? How does Greener work from a customer perspective? What should an individual’s carbon emissions be to end climate change?This episode was brought to you by…  Shopify PlusPackleoAbout your co-host: Tom Ferrier from GreenerA couple of years ago I read a quote saying "the biggest risk in life, is not to take a risk at all". This changed my life.  It urged me to hang up the suit and tie to create Greener. A solution that brings people and brands together, to help end climate change.  Our world first approach saw us awarded #1 clean-tech start-up in Australia, and now we're now building a new economy, a Green Economy - one where every dollar spent is carbon neutral.You can contact Tom at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Erica Berchtold, CEO of The Iconic. Erica is one of the most influential leaders in the retail landscape and Add to Cart’s most requested guest, the one person you all want to hear from - Erica Berchtold, CEO of The Iconic. The Iconic is Australia’s very own online fashion powerhouse, committed to customer and at the forefront of technology and innovation. Despatching from a 28,000sqm fulfilment centre in Sydney, with almost a thousand staff, they continue to redefine the future of retail in Australia and New Zealand. Formerly GM at Rebel Sport, Erica joined The Iconic as CEO in 2019. Links from the episode:Jim Collins on The Tim Ferris ShowErica Berchtold from The Iconic: Pushing the limits of eCommerce | #261Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence. The future of retail is… This episode was brought to you by…esuiteAbout your co-host: Erica Berchtold from The IconicErica, CEO of THE ICONIC is passionate, high energy, high impact female Executive with the ability to build, lead and motivate high performing teams to achieve outstanding results. Previous success includes her role as Managing Director of the Sports Division (rebel and Infinite Retail) at Super Retail Group, She believes her greatest accomplishment however is to be able to realise such growth against market trends whilst growing team member engagement from 43% to 70%+ and customer engagement (NPS) from 19% to over 60%. Erica values courage, humility, resilience and curiosity, and her attitude towards change is best summed up by a favourite quote: “the illiterate of the 21st Century will not be those who cannot read and write, but those who cannot learn, unlearn and relearn”.You can contact Erica at LinkedInAbout your host: Nathan Bush from esuiteNathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by a guest who, at the time of recording, has the most TikTok followers of any brand in Australia. No it’s not Nike. It’s not Culture Kings. And no it’s not Add To Cart. It is Ovira. Alice Williams is the founder of Ovira, a period pain relief device.  I’ve known Alice a while now and always love chatting to her. Whenever you have an inkling of what she’s going to say or do - she flips it on you and presents something in a whole new world. And that’s what she’s doing at Ovira - making the conversation around periods, vaginas and women’s health… normal. In this chat we cover how Alice stumbled across the device that ended up becoming Ovira but we also cover how they got to 6m TikTok followers, their creative strategy when it comes to Facebook ads and her tips for getting favourable PR. I will warn you up front that there is some swearing in this episode - by me included - so if you are offended by sweary words, or heaven forbid, lots of talk about vaginas, you might want to switch it over. For the rest of you, you’ll love it. Links from the episode:Ovira New York Times Square billboardShopify Plus (sponsored)Packleo (sponsored)Questions answered:How do you gain credibility and trust when introducing a medical device like Ovira?What have you learned about PR?What’s the secret to your massive success on Tik Tok? This episode was brought to you by…  Shopify PlusPackleoAbout your co-host: Alice Williams from OviraAlice Williams is the founder and CEO of Ovira, a period pain relief device. A sufferer of debilitating endometriosis, Alice was looking for a safe, instant and drug-free way to cope with her pain, and since founding Ovira, has brought relief to tens of thousands of other warriors. Alice is passionate about driving the conversations about women’s health and suffering.You can contact Alice at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Shaun Broughton, Managing Director for APAC and Japan from Shopify. With previous roles at Lego and Microsoft, Shaun is now spearheading Shopify’s expanding presence in the world’s largest market for retail eCommerce, amounting to nearly $2.9 trillion in 2021. Links from the episode:Meditations by Marcus AureliusShaun Broughton from Shopify and Zhoe Low from July: Black Friday results & 2023 eCommerce Predictions | #253Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… This episode was brought to you by…esuiteAbout your co-hostShaun Broughton from ShopifyAs APAC Managing Director, Shaun is spearheading Shopify’s expanding presence in the world’s largest market for retail eCommerce amounting to nearly $2.992 trillion in 2021. Under his leadership, Shopify teams across APAC are on a mission to make commerce better for everyone by providing local businesses with the technology tools, apps and services they need to easily sell and scale online and tap into the continued growth of ecommerce.You can contact Shaun at LinkedInAbout your host: Nathan Bush from esuiteNathan Bush is a digital strategist, Co-founder of eCommerce talent agency, esuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this special Explainer episode brought to you by the team at Retail Global, we are going to dive into what it means to be customer centric with one of the keynote speakers of the conference and global customer champion, Martin Newman. Martin is one of the world’s leading authorities on customer centricity, and a force for positive change for consumers and brands. He has 40 years of experience leading multi channel operations for some of the world’s most recognisable retail brands such as Burberry, Harrods and Ted Baker. Martin founded global ecommerce and digital consultancy Practicology and has since set up his customer consultancy, aptly named The Customer First Group. In this episode, we dive into Martin’s definition of customer centricity and why, with such a simple concept, many organisations still manage to get it wrong. I get his view on how to measure customer focus, his practical tips for changing to a customer centric culture and the retailers he holds up as the most customer centric around the world.   Joining Martin is Ash Hudson, CEO of Retail Global. He gives us the low-down on what to expect from the upcoming Retail Fest on the Gold Coast including special keynotes from amazing retailers including July, Lovehoney and LSKD and more! If you want to get your tickets, visit retailglobal.com. Enter MIAMIVICE - all one word - to get $150 off tickets if you are a retailer. Links from the episode:Retail GlobalQuestions answered:What’s your definition of customer centricity? Why do so many businesses get putting customers first so wrong? Which retailers are best at customer centricity?About your co-hosts: Martin Newman from The Customer First Group  Known as the Consumer Champion and founder of The Customer First Group and Customer Service Action, Martin is one of the world’s leading authorities on customer centricity, and a force for positive change for consumers and brands.You can contact Martin on LinkedInAshley Hudson from Retail GlobalAshley has a passion for marketing, branding and all things growth which has shaped his career over the past 14 years. Having worked in Social Media, Branding Agencies, Scent Marketing, Sales consulting and completing an MBA in Marketing he found his passion for events bringing all areas of marketing under one umbrella. Having worked around the globe for the past 8 years running events in the Middle East, North America, India, Europe and the UK, Ash brought a wealth of cross-cultural experience to Retail Global and now holds the position of CEO.You can contact Ash on LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by a guy who aims to make the valuation and trading of ecommerce business much more realistic and fair.  Blake Hutchison is the CEO of Flippa -  a global marketplace for buying and selling online businesses.  Founded in 2009, Flippa has 3 million users worldwide who can browse for content sites, SaaS businesses, ecommerce businesses, apps and digital services.  As a matchmaker to connect buyers and sellers, Flippa’s notable sales include Mark Zuckerberg’s former website Facemash, overnight success story shipyourenemiesglitter.com and Retweet.com.  In this chat, Blake shares his thoughts on what makes a business investable, how to make the exit process smooth sailing for all involved and why he believes in those who execute today and measure tomorrow.Links from the episode:The Exit Dinner with FlippaShopify Plus (sponsored)Packeo (sponsored)Questions answered:Is there a ‘right time’ to sell an ecom business? What is the typical multiplier on Australian ecommerce business valuations right now? What’s been your favourite acquisition story via the Flippa platform?This episode was brought to you by…  Shopify PlusPackleoAbout your host: Nathan Bush from eSuiteNathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Blake Hutchison from FlippaBlake leads the team at Flippa, the leading marketplace globally to buy and sell sites, stores and digital properties. Flippa empowers individuals and companies to take control, to take ownership and thrive in this new small business economy. You can contact Blake at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Zhoe Low, General Manager of July. Launching in 2019,  the premium luggage and lifestyle brand was soon catapulted into a 90% loss of revenue due to the pandemic, but bounced back with revenue now reaching ten times higher than pre-COVID figures.  Zhoe has delivered the data-driven creative campaigns behind this phenomenal growth.Links from the episode:AesopZimmermanHaricot VertNonna’s GrocerBuild: An Unorthodox Guide to Making Things Worth Making by Tony FadellShaun Broughton from Shopify and Zhoe Low from July: Black Friday results & 2023 eCommerce Predictions | #253Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Who is your favourite retailer? Which retail fad do you wish was history?Can you recommend a book or podcast that our listeners should immediately get into? Finish this sentence.  The future of retail is… This episode was brought to you by…esuiteZhoe Low from JulyZhoe Low is the General Manager of direct-to-consumer lifestyle brand July. Joining the business in 2019, Zhoe has delivered data-driven creative campaigns that have helped the business grow exponentially. Prior, she developed deep expertise in digital marketing, communications and customer acquisition as Marketing Lead at CoinJar, Australia's leading cryptocurrency platform. Zhoe’s stewardship is a key reason July continues to grow and impress across Australia, US, and the world.You can contact Zhoe at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by David Fogarty, Founder of The Oodie, the original oversized wearable blanket that turned Davie’s last $500 into a 250 million dollar business and now sits inside The Davie Group alongside Pupnaps, ZoeTech, Australian Furniture Warehouse and more.  One of Australia’s youngest successful entrepreneurs, Davie shares how he’s made sure The Oodie has become the fad that stuck around, what he sees as the biggest threats to your ecom business and why he’s a little bit disappointed in Lady Gaga.  Davie blew me away with how knowledgeable and in-depth he was able to get in all facets of ecommerce - but especially product selection. If you’ve seen his YouTube or TikTok videos you might have a preconceived notion that he is a bit know-it-all, maybe arrogant. It couldn’t be further from the truth. I found Davie incredibly generous and humble. Really enjoyed this one. Links from the episode:Davie Fogarty on You TubeShopify Plus (sponsored)Packleo (sponsored)Questions answered:Why was The Oodie a success when your 12 previous businesses had failed?What are your top tips for product selection?How do you avoid burnout?This episode was brought to you by…  Shopify PlusPackleoAbout your co-host: Davie Fogarty from The OodieDavie Fogarty, a 28-year old university drop out and entrepreneur, started out by baking biscuits to sell at school, and by 16 had started his first side hustle, re-selling products on eBay. He tried many businesses, from personal training to seasonings, even a Vietnamese roll shop, before he found his groove with The Oodie and Calming Blankets in 2018, when he was just 23 years old. This quickly developed into The Davie Group, a group which encompasses multiple e-commerce brands as well as a recently developed software tool. Over the past year, Davie has also started sharing his knowledge on social media, including a YouTube channel and podcast appearances, with hopes to help other aspiring entrepreneurs reach their goals and financial freedom.You can contact Davie at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.