In this episode of Add To Cart, we chat with Grace Brennan, Founder and CEO of Buy From The Bush, the platform connecting rural creators with global shoppers. From jewellers showcasing at Paris Fashion Week to artists landing commissions in Hollywood, Grace reveals how storytelling and partnerships with brands like PayPal and Meta turned this grassroots movement into a $14 million success. Discover how Grace champions small businesses and why she believes our rural communities deserve to be celebrated every single day.This episode was brought to you by:Deliver In PersonShopify PlusAbout your guest:Grace Brennan is the Founder and CEO of Buy From The Bush, an innovative online platform connecting rural makers, creators, artists, and retailers with global customers. Born from the adversity facing Australia’s rural economy during the 2019 drought, Buy From The Bush has become a movement connecting small rural businesses with urban shoppers through storytelling and social media. Generating over $14 million in sales, Buy From The Bush has spotlighted hidden rural talent, empowered countless women and proven that creativity thrives even in adversity. With a natural instinct for action and a collaborative spirit, Grace champions meaningful partnerships to ensure rural communities are valued and celebrated—not just in times of crisis, but always.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this Checkout episode, we catch up with Adam Bouris, co-founder of WHO IS ELIJAH , a fast-growing Aussie fragrance brand with a commitment to cruelty-free ingredients and bold, gender-neutral scents. Adam talks about an Instagram purchase gone wrong, his admiration for Gymshark founder Ben Francis and his steady brand growth, and explains why Triple Whale is a game-changer for understanding attribution and marketing performance. He also discusses his personal guidebook Principles by Ray Dalio and the art of switching off.  Check out our full-length interview with Adam Bouris here:Scaling a Scent: How Adam and Raquel Bouris Put WHO IS ELIJAH On The World Stage | #450This episode was brought to you by:Deliver In PersonShopify PlusAbout your guest:From cabinet maker to world conquering entrepreneur, Adam Bouris is an accomplished entrepreneur and true Aussie all rounder. With a background as a Director and Co-founder of several companies spanning various industries, Adam eventually co-founded his own brand WHO IS ELIJAH  with his wife in 2019. Since then, Adam has been instrumental in transforming the business from a garage startup into Australia’s fastest-growing fragrance brand. Under his leadership as CEO, WHO IS ELIJAH is now making its mark on the global stage, expanding into key markets including the Middle East, UK, and EU. About your host:Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we chat with Pablo Kraus, CEO of ecostore, the brand making sustainability a household name around the world. Pablo tells us how ecostore has built trust through transparency—listing every ingredient and earning certifications like B Corp. He shares how ecostore is adapting to different markets by teaming up with Sesame Street to introduce their eco-friendly product line to Japan, and partnering with local independent stores across Australia and New Zealand. He also shares how their commitment to sustainable packaging, refill stations, and sugar-based plastics has helped create meaningful change in an industry where greenwashing is everywhere.This episode was brought to you by…  Deliver In PersonShopify PlusAbout your guest:Pablo Kraus is the CEO of ecostore, a leading environmental brand founded in New Zealand, offering eco-conscious shoppers home, body and baby care products for over 30 years. Available across New Zealand and exporting across the Asia Pacific Region, ecostore has grown to be a brand synonymous with authentic sustainability. In 2021, ecostore became B Corp certified, joining a global network of businesses that meet the highest standards for corporate social responsibility. Pablo was born in Germany but raised in Auckland, New Zealand where he now lives with his wife and two children. About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In today’s Checkout episode, we’re joined by Chief Customer Officer at black.ai, Justin Williams, who is leading the way in AI-powered retail technology. Justin shares his thoughts on the most unusual item he's purchased via eBay, how Kmart has reinvented itself and why he loves using Facebook Marketplace for buying and selling pre-loved items. He also opens up about how he balances working with different generations in the fast-paced tech world, why he’s subscribed to Gates Notes and gives his hottest takes on the potential of AI, ethical dilemmas and the impact of generative AI tools like ChatGPT. Check out our full-length interview with Justin here:Unlock CCTV Data: Using AI to Understand In-Store Behaviour with Justin Williams from black.ai | Episode # 448About our guest: Justin Williams is a dynamic leader in retail technology and innovation. After gaining extensive experience at SAP, where he spearheaded projects with major retailers, Justin transitioned into the startup world, working across last-mile delivery and AI-driven retail solutions. Now, as Chief Customer Officer at black.ai, he helps big name retailers like Woolworths and Walmart enhance store security, unlock real-time customer insights and optimise the in-store experience using cutting-edge AI technology. A proud father of three and passionate cyclist, Justin loves teaming to win tough challenges.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a guest Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add to Cart, we chat with Ben Hare, Mike Wilson, and Nick McLennan, the co-founders of Tinyme, the beloved Aussie brand leading the way in personalised kids' products. From personalised backpacks to intricate puzzles, Tinyme has set itself apart with precision manufacturing and a customer-first approach. The team shares how their UK-based facility has transformed delivery times for international customers, how the spirit of “tinkering” drives their creative product innovations and how they transform what might have been “bad ideas” into big winsThis episode was brought to you by:Deliver In PersonShopify PlusAbout your guests:Co-owner and Director of Tinyme, Ben Hare oversees many of the operational functions of the business. Since joining in 2010, Ben has been instrumental in developing Tinyme’s export strategy, building out the business platform, implementing a new factory in the UK and launching its new brand Opiqo. Ben is a frequent speaker at industry conferences and events and has served on a number of advisory boards in the eCommerce industry.With a passion for entrepreneurial business, Mike Wilson has a knack for converting ideas into commercial reality. With a background in industrial design, Mike launched tinyme.com, from his spare bedroom in 2006. With purely organic growth the "made-to-order" manufacturing business has expanded to now have 10 different country websites. With 5 premises moves, growing staff levels, and two other directors coming on board, Mike's role has changed from general management, to working on strategy and R&D while heading up design and marketing and product development.Nick McLennan joined Tinyme in 2007 as a director and co-owner and currently holds the role of Operational Development Director, where he oversees production management and new product development. Nick has over 20 years experience working in a range of roles that marry his technical understanding and design innovation. As an Industrial Designer, Nick worked 10 years in the manufacturing sector in roles including Operations Management and Continuous Improvement. Nick’s passion for mass customisation has driven Tinyme to the forefront of innovation for the last 18 years.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Hosted on Acast. See acast.com/privacy for more information.

In this Checkout episode, we sit down with Erin Williamson, CMO of Paramount Retail—home to online alcohol brands BoozeBud and Barrel & Batch. Erin shares her weirdest purchase (hint: it’s a scream) and why she admires Aussie haircare brand Straand.  She also reveals her go-to tool, Shopify, the all-in-one e-commerce platform that keeps Paramount’s online operations running smoothly. Join us as Erin dives into the tools, brands, and inspirations that fuel her approach to agile marketing and growth. Check out our full-length interview with Erin Williamson here:Reinventing BoozeBud: Inside Paramount Retail’s Push to Transform Alcohol Retail | #446About our guest:Erin Williamson has over 20 years of marketing expertise and an adventurous eCommerce career. She began at Betfair in online wagering, survived 3 years of creative agency life, before holding multiple roles at Sensis. She then entered the world of eCom serving as Head of Marketing for Luxury Escapes and founding Chief Customer Officer at Cars24. Now, as CMO of Paramount Retail, Erin aims to get more drinks delivered to homes around Australia via BoozeBud and Barrel & Batch.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we chat with Darren Kawalsky, Chief Commercial Officer at Deliver in Person, and Hakan (Hawk) Steele, Partnerships & Sales Manager at Starshipit, about transforming last-mile delivery into a loyalty driver. Darren shares how Deliver in Person’s focus on reliability and  99.6% on-time rate—helps brands build trust from the doorstep and beyond. Hawk discusses Starshipit’s integration with Deliver in Person and how their real-time tracking and branded updates keep customers informed, while reducing support calls. Together, they discuss game-changing return options, like Deliver in Person’s “wait-and-try” service, and explore why the last mile is far more than just logistics.This episode was brought to you by:Deliver In PersonAbout your guests:Darren Kawalsky has over 25 years of experience spanning startups, scaleups,  through to multi-billion-dollar global corporations. As a 3x Founder, Corporate Executive, & Advisor, he has a unique 360 degree perspective, with deep expertise across Retail, eCommerce (B2C & B2B), FMCG, Consulting, Logistics, Technology & AI. During his career, he’s worked closely with some of the largest, high-profile, elusive & fastest growing brands like Amazon, eBay, LVMH Group, JD.com, Samsonite, Kogan, IKEA & many more.Hakan (Hawk) Steele is Starshipit's Sales & Partnership Manager and has over 11 years of experience in logistics, working with hundreds of retail businesses including Showpo, Meshki, Lorna Jane and Billabong, to streamline their shipping and fulfilment operations as they scale. As a founder of a small business himself, Hawk understands many of the challenges SMEs face today. With a proven track record in both operational excellence and strategic development, he thrives on delivering innovative solutions that propel business success.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you:Want to come on board as an Add To Cart sponsorAre interested in joining Add To Cart as a co-hostHave any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we chat with Lou Rice and Ben Stainlay, the creative minds behind Strapsicle, the Kindle accessory that’s won over Shark Tank investors and taken BookTok by storm. With backgrounds in creative direction and project management for top brands like CommBank and Woolies, Lou and Ben have transformed Strapsicle into a seven-figure business in just two years. They share how they built a loyal community of readers, how their Amazon-first strategy helped them reach international audiences without heavy costs, and what went into their detailed pitch prep for Shark Tank.This episode was brought to you by...Deliver In PersonShopify PlusAbout your guests:Lou Rice and Ben Stainlay are the force behind Strapsicle, a game-changing Kindle accessory that’s made reading more comfortable for over 100,000 happy customers worldwide.  In just two years, they’ve grown Strapsicle into a thriving seven-figure business, with the product going viral and racking up over 30 million views. All of this while they juggled demanding corporate jobs and family life with 3 year old Archie. Strapsicle has quickly become a favourite among readers and Kindle lovers for its simple yet effective design, which prevents hand cramps and device drops, making it a top-seller on Amazon. With a loyal community on BookTok and recent success on Shark Tank, Lou and Ben are just getting started on their mission to make reading comfortable for all.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you:Want to come on board as an Add To Cart sponsorAre interested in joining Add To Cart as a co-hostHave any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this Checkout episode of Add To Cart, we dive into the personal side of Gai Le Roy, CEO of IAB Australia. Gai shares some fun and surprising insights, including the story behind the weirdest thing she’s ever bought online—a pantomime playbook that unexpectedly sparked joy.  She talks about the retailers that inspire her, the sustainability efforts of Harris Farm and unique shopping experiences in Japan. Gai also discusses the simple yet vital tech tool she relies on daily, her favourite podcasts (namely the Pivot Podcast), and her passion for sustainability and mental health advocacy. Check out our full-length interview with Gai Le Roy here:Retail's Digital Shift: IAB’s Gai Le Roy on Balancing Value and Privacy | #444This episode was brought to you by..Deliver In PersonShopify PlusAbout your guest:Gai Le Roy, CEO of IAB Australia, is a senior executive and board director with over 25 years of experience in the media and digital industry. She specialises in digital media, audience development, consumer behavioural research, and data analytics, helping businesses leverage insights to drive strategy and growth. Passionate about sustainability, mental health advocacy, and fighting domestic violence, Gai is committed to making a positive impact both professionally and through her involvement in not-for-profit organisations.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we sit down with Adam Furness, Managing Director of Impact.com APAC, and Roger Lee, Head of Digital Marketing at Brand Collective. To take a look at the future of partnership strategies. Adam discusses how partnerships are transforming the growth of global brands like Uber, Airbnb, and Canva by automating and scaling collaboration with influencers, affiliates, and more—driving as much as 30% of total revenue for some brands. They discuss why brands are trading traditional funnels for continuous advocacy loops and Roger reveals how they’re leveraging Impact.com to build efficient and scalable affiliate programs across Brand Collective’s 17 brands, including Reebok and Hush Puppies, contributing to a 20% uplift in online sales.This episode was brought to you by:Impact.com About your guests:Adam Furness is the Managing Director of Impact.com APAC, where he is transforming how brands leverage partnerships to drive growth and engagement. With over two decades of experience in digital and media technology, Adam has helped global brands such as Uber, Airbnb, and Ticketmaster unlock the full potential of partnership automation. Under his leadership, Impact.com has become the leading platform for managing all types of partnerships, from influencers and affiliate marketing to B2B collaborations and content commerce. Roger Lee has spent two decades in digital marketing, helping retailers drive additional online sales through paid marketing channels. Roger currently heads up the performance marketing team at Brand Collective, managing the paid search, paid social, affiliate and programmatic advertising for 17 brands including Reebok, Superdry and Shoes & Sox. From Commission Junction in the UK and GrowthOps in Australia, Roger has a deep history in affiliate marketing and is a long time partner of Impact.com. About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Hosted on Acast. See acast.com/privacy for more information.

In this episode, we sit down with the incredible Lauren French, the brains behind Motto Fashions 2.0. While this Australian brand has been around for over 40 years, Lauren has successfully transformed the family business into an absolute digital powerhouse. She shares how the pandemic forced her to pivot from bricks-and-mortar stores to daily live-stream fashion shows, a move that helped the brand go on to make more than $5 million in revenue in 2021— five times more than in 2019! Lauren reveals the bold strategies behind her success, including focusing on customer acquisition over retention, leveraging hero products like the Miracle Pant, and partnering with celebrity ambassador Julia Morris.This episode was brought to you by:Deliver In PersonShopify PlusAbout your guest:Lauren French is the driving force behind Motto Fashions, a renowned Australian brand that has been empowering women over 40 with bold, versatile style for over 40 years. Since taking the helm, Lauren has transformed the family business into an ecommerce success story, leading to a staggering 127% growth in just 12 months. With features in 7News, The Audacious Agency and Medium, she’s also caught the attention of high-profile influencers, including comedian Julia Morris. Recently ranked 21st in Smart Company’s Smart50 Awards 2023, Lauren’s innovative use of live-stream shopping and hero products has made Motto a standout in the fashion world.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you:Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart better Hosted on Acast. See acast.com/privacy for more information.

In this Checkout episode, we chat to Anaita Szarkar from Hero Packaging as she bears all  about the realities of scaling a business as she sets her sights on cracking the US market. From her bizarre purchase of a haunted talking doll to mastering SEMrush for tracking organic growth, Anaita offers an honest and practical look into the world of business, personal branding, and customer experience. She name-drops the brands that inspire her, including Nakey, FAYT the Label and Jolie Skin, and reveals her obsession with How Brands Grow by Byron Sharp.Check out our full-length interview here:Real Ecommerce Talk: Success, Failure and Not Giving a F*ck with Anaita Sarkar | #441This episode was brought to you by:Deliver In PersonShopify PlusAbout your guest:Anaita is the Co-Founder and CEO of Hero Packaging, author, keynote speaker, business advisor, and guest lecturer at Macquarie University and UNSW. She is also the founder and author of Sell Anything Online, a marketing company. She has written two business books, the most recent one is titled How to Sell Anything Online which has become an Amazon bestseller in the Business category. On a daily basis, she provides free marketing and business tips on TikTok and Instagram where she has now amassed over 340,000 followers across both platforms.  She also works with global tech companies like Google, TikTok, HubSpot, Linktree, Adobe for their content marketing strategy.   As a speaker, she has delivered talks to thousands of business owners and marketing students, with a focus on marketing strategies, small business growth and personal branding. About your host:Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart better Hosted on Acast. See acast.com/privacy for more information.

We sit down with Liam Millward, Co-Founder and CEO of Instant, and Sean Meyer, Founder of Leelo Active. Liam shares his journey from starting his first business at 13 to leading Instant, a tech company revolutionising ecom with automated engagement solutions. He reveals how Instant Audiences is helping brands like Stax, Oxford, FAYT The Label and Toys R Us maximise revenue by turning anonymous visitors into paying customers. Sean, a passionate advocate for Instant, shares how the platform has helped him skyrocket to $10 million in revenue. We dive into the benefits of automation, tips on scaling fast, and how ecom brands can tap into hidden revenue streams.This episode was brought to you by:InstantAbout your guests:Liam Millward is a born entrepreneur. Having launched his first venture at just 13 while travelling around with his family in a caravan, Liam later developed Navigate Australia, a travel magazine that quickly gained traction, reaching over 50,000+ people monthly, within 12 months of launching. Now, Liam is the Co-Founder and CEO of Instant, an Australian tech company helping big  brands drive revenue and retention on autopilot. He raised over $7.5m in venture capital when he was just 17, in Australia’s biggest pre-seed funding round to date, led by Blackbird. Instant rapidly grew to over $1.5 million in annual revenue and 1 million shoppers just one year after launching. With two products now in the market across Australia and the US, Liam is  on a mission to scale globally.Sean Meyer grew up by the beach in Coogee, Western Australia, where his active, outdoor lifestyle shaped his passion for fitness. After studying construction management at university, Sean realised his true calling lay elsewhere. Following a few years in operations management and a high-profile modelling career in London, Sean returned to Australia to start his own business. In 2019, Sean and his partner launched Leelo Active from a spare bedroom in his parents’ house. Within the first year, Leelo made $170,000 and quickly gained a reputation for premium activewear. By 2023, Leelo had expanded into over 25 StyleRunner stores, and is now on track to reach $10 million in revenue.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email. Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we chat with Phil Leahy, founder of MedCart and the brains behind Retail Global, one of the world’s leading e-commerce event platforms. Phil shares his journey from being eBay’s top seller to building a thriving medical marketplace. He reflects on the challenges of managing a marketplace, the importance of customer service, and the lessons learned from vetting sellers. Phil also discusses the evolving role of marketplaces in Australia and the impact of global giants like Amazon and Temu on the local e-com landscape.This episode was brought to you by…  Deliver In PersonShopify PlusAbout your guest:Phil Leahy’s journey began in 2007 when he became eBay Australia’s #1 seller with his business, Entertainment House. From there, Phil went on to shape the industry by founding Retail Global Events, bringing retailers together to spark innovative conversations and drive growth. After selling Retail Global to Maropost in 2022, Phil made a bold return to eCommerce with MedCart Marketplace, now Australia’s leading medical marketplace, providing crucial medical supplies to businesses, consumers, and government bodies. Beyond business, Phil’s passion for giving back has been evident through his Frontliners initiative, which has raised over $1 million for charities and delivered $3 million in products and services to support 140,000 healthcare workers across Australia.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading eCommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this checkout chat, Nathan sits down with Jared and Jimmy from Plant with Willow, a tech startup helping people keep their houseplants alive. From Jared’s love for Google Home and his must-read The Way of Kings, to Jimmy’s obsession with his custom-built PC and love of the High Performance podcast, the duo share their passion for tech, books, and building a fun, dynamic team culture. The pair express admiration for plant care brand We the Wild and the seamless customer experience of Vitable and explain why prioritisation and time management are the biggest challenges in scaling their business, especially with exciting partnerships like their recent deal with Bunnings.Check out our full-length interview with Jared and James here:From Kickstarter to Bunnings: Staying Alive with Tech Startup Plant With Willow | #439This episode was brought to you by:Deliver In PersonShopify PlusAbout your guests:Co-founder of Plant with Willow and a natural-born innovator, Jared Carlin has over 12 years of experience in product innovation. With a knack for identifying untapped opportunities, nurturing them from concept to commercial success, Jared's strategic focus on innovation has fueled the development of cutting-edge products and services. Originally from Western Australia’s picturesque southwest, Jared is a proud Curtin University graduate who brings a down-to-earth approach to forward-thinking ideas.James Shamim brings a wealth of experience in business development, commercial operations, and finance, with a career spanning public, private, government, and startup sectors. He ventured into tech in 2016 and, prior to co-founding Plant with Willow, became a key player in a Deloitte Fast 50 tech-winning company. Known as Willow’s English Aussie, James is a savvy generalist with a passion for all aspects of business, seamlessly navigating strategy, finance, and operations.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, X or email.Please contact us if you:Want to come on board as an Add To Cart sponsorAre interested in joining Add To Cart as a co-hostHave any feedback or suggestions on how to make Add To Cart better Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we chat with Jethro Marks, co-founder of The Nile, one of Australia’s longest-running online retailers. Starting out with just a computer, a living room and a few thousand dollars, Jethro has built The Nile into a global platform, shipping millions of products across 120 countries. Jethro shares how The Nile’s focus has shifted to becoming the leading online bookstore in Australia and New Zealand, and why staying plugged into global trends through events like ShopTalk in Vegas is crucial. We also dive into his multi-channel strategy, selling across platforms like eBay, Amazon, Catch, and Kogan, and the challenges of running a successful business for over two decades.This episode was brought to you by…  Deliver In PersonShopify PlusAbout your guest:Jethro Marks is the Co-Founder and CEO of The Nile, one of Australia's pioneering pure-play online retailers. With over 15 years of experience in eCommerce, Jethro has been there since the start with co-founder Mark Taylor, taking the enterprise from a living room with two guys and a computer to a global operation across Australia, New Zealand, the US, and UK, offering over 40 million products. A former Director of NORA, he is also a Non-Executive Director at DroneShield (ASX: DRO).About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this Checkout episode, we chat with Hamish, co-founder of OrderEditing, a post-purchase app that allows customers to amend their orders after checkout. Hamish talks about his admiration for UK brand Represent Clo and their incredible community engagement and his reliance on HubSpot for managing email follow-ups. An advocate for mental health and going to therapy, with Maybe You Should Talk to Someone by Lori Gottlieb on his CR list. Hamish opens up balancing high-growth with a personal life now that he's moved to the US and is navigating a new country and company expansion.Check out our full-length interview with Hamish McKay here:Post-Purchase Potential: Turning Customer Service into Growth with Hamish McKay | #437This episode was brought to you by…  Deliver In PersonShopify PlusAbout your guest:Hamish McKay is the Co-founder of Order Editing, the first Shopify app to let customers amend their order after purchase. At just 22, while managing customer service for a $40 million eCommerce brand, he identified a major pain point in the industry—and turned it into a thriving solution. Now, just 15 months later, OrderEditing has skyrocketed from concept to partnering with over 620 merchants, including standout names like Sheet Society, Represent Clo, and the eCommerce giant The Oodie.About your host: Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we chat with Keira Rumble, the founder of Krumbled Foods and the brains behind Aussie wellness brands Beauty Bites, Mini + Me and Habitual Beauty. Keira shares her journey from hand-rolling protein balls in her Bondi kitchen to building a thriving multi-brand business. She talks about how she hustled her way into 60 cafés, the tough lessons she learned protecting her IP and how getting hands-on with Meta ads has sparked massive growth for her brands. She also shines a light on the health challenges that inspired her brands and the realities of balancing family life while scaling.This episode was brought to you by…  Deliver In PersonShopify PlusAbout your guest:Australian mother, entrepreneur, and the founder of Krumbled Foods. Inspired by her own health struggles, Keira is on a mission to help others live healthier, happier lives. Her entrepreneurial journey began in her early twenties after being diagnosed as pre-diabetic, which led to the creation of the popular collagen snack, Beauty Bites. Along the way, Keira has faced personal challenges—including infertility, IVF, severe hyperemesis gravidarum, endometriosis, and mental health battles—which have shaped not only her resilience but the success of her brands Habitual Beauty and, most recently, Mini + Me.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In today’s Checkout episode, we’re joined by founding partner of Kelly+Partners, Danny Chiha, who shares his unique insights into the world of e-commerce accounting. Danny opens up about his surprising lack of online shopping habits, his admiration for clients like Vic Gigliotti from Muscle Republic and Geedup Co founder Jake Paco, and how the ecom platform Gorgias transformed customer service for his wife’s business, The Little Homie. He also shares his thoughts on managing teams, and why learning from business titans like Nike and Amazon is key for growth.Check out our full-length interview with Danny here:Danny Chiha and Natalie McDermott from Kelly+Partners: Knowing Your Numbers in Ecommerce | #425About our guest:Danny is the founding partner of Kelly+Partners Northern Beaches and also leads Kelly+Partners Startup. Starting his career at Crowe Horwath, he went on to lead teams at Coca-Cola Amatil as the Financial Accounting Manager where he led a successful team of 17 professionals. Leveraging over 10 years of business advisory and commercial accounting experience, Danny is passionate about assisting businesses and startups develop and execute strategies that create business viability. About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you:Want to come on board as an Add To Cart sponsorAre interested in joining Add To Cart as a guestHave any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we chat with Adam Bouris, co-founder of WHO IS ELIJAH, the Aussie fragrance brand making waves globally. Adam shares the wild story behind their brand name, how they got into David Jones in just five days and the bold decision to cut down from 800 wholesalers to just a few key players like Sephora. Adam shares his plans to expand the brand globally, the role of free samples in their marketing strategy, and how Adam manages both business and family life as he and his wife gear up to take on the world.This episode was brought to you by…  Deliver In PersonShopify PlusAbout your guest:From cabinet maker to world conquering entrepreneur, Adam Bouris is an accomplished entrepreneur and true Aussie all rounder. With a background as a Director and Co-founder of several companies spanning various industries, Adam eventually co-founded his own brand WHO IS ELIJAH with his wife in 2019. Since then, Adam has been instrumental in transforming the business from a garage startup into Australia’s fastest-growing fragrance brand. Under his leadership as CEO, WHO IS ELIJAH is now making its mark on the global stage, expanding into key markets including the Middle East, UK, and EU. About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this checkout episode, we sit down with Hannah Neumann, CMO of Hey Bud, to dive into her personal experiences with ecommerce and marketing. Hannah shares her love for quirky Temu gadgets, the innovative collaboration between Oroton and July, and how Notion keeps her creative ideas organised. We hear Hannah’s top podcast recommendations, including  The Diary of a CEO with Steven Bartlett and Grace Beverly's Working Hard, Hardly Working and learn more about Hey Bud’s exciting growth trajectory and next steps.Check out our full-length interview with Hannah here:Marketing Masterclass: Hannah Neumann on Hey Bud’s Creative Campaigns | #435About our guest: With over a decade experience across Australia and the UK working for some of the biggest names in beauty and beauty retail, Hannah Neumann is a marketer who is here to push the boundaries of what can be achieved for a brand. Now heading up marketing for fast-growing Aussie skincare disruptor, Hey Bud Skincare, her focus is on providing customers with a brand experience that feels more like a trusted friend sharing a beauty recommendation, rather than another brand trying to convince you they’re bigger and better than the rest. About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a guest Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we chat with Justin Williams, Chief Customer Officer at black.ai, a revolutionary Aussie startup using AI to revolutionise retail security and customer insights. Justin dives into how black.ai helps big name retailers such as Walmart, turn traditional CCTV systems into powerful tools for preventing theft, enhancing customer experiences and providing real-time data. He also shares his thoughts on maintaining privacy in an increasingly data-driven world, the future of physical retail and the role of AI in creating more intelligent, efficient brick and mortar stores. This episode is a must-listen for retail and e-commerce leaders looking to integrate innovative tech into their physical retail spaces.Read more about the key insights from the episode here.This episode was brought to you by… Deliver In PersonShopify PlusAbout our guest: Justin Williams is a dynamic leader in retail technology and innovation. After gaining extensive experience at SAP, where he spearheaded projects with major retailers, Justin transitioned into the startup world, working across last-mile delivery and AI-driven retail solutions. Now, as Chief Customer Officer at Black AI, he helps big name retailers like Woolworths and Walmart enhance store security, unlock real-time customer insights and optimise the in-store experience using cutting-edge AI technology. A proud father of three and passionate cyclist, Justin loves teaming to win tough challenges.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a guest Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In today’s Checkout episode, we are joined by Aaron Woolf, founder of Trendii, a platform revolutionising the way we shop by integrating product recommendations into digital content. Aaron shares an interesting purchase of a mysterious shoe cleaning paste from Instagram and discusses his admiration for retailers like Incu and Farfetch and highlights the tech he relies on to run his business. He shares some sources of inspiration including Shoe Dog: A Memoir by the Creator of NIKE and The Chimp Paradox by Dr. Steve Peters and highlights the importance of balancing work and downtime in the fast-paced world of ecommerce.Check out our full-length interview with Aaron Woolf here:The Power of Contextual Advertising: Insights from Aaron Woolf of Trendii | #433About our guest:With over 15 years of experience in online marketing, Aaron has a deep understanding of the challenges and opportunities in the digital landscape and how to leverage data, technology and creativity to deliver value for clients and users. As the Founder and CEO of Trendii, Aaron leads a passionate and talented team that helps brands enhance sales and engagement through innovative, user-friendly shopping experiences. Using proprietary AI and computer vision, they connect media content with shoppable products, enabling creators, platforms and publishers to monetise their work while offering users a more engaging, personalised shopping journey.About your host:Nathan Bush is the host of the Add To Cart podcast and a leading ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn or via email.Please contact us if you:Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a guest Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we chat to Erin Williamson (CMO) and Damien Smith (CTO) of Paramount Retail, the company behind leading online alcohol brands BoozeBud and Barrel & Batch. They discuss how they’ve transformed their business by simplifying operations and are introducing next-day delivery. The duo also shares their strategy behind launching physical BottleStop stores, focusing on convenience over brand exposure. With insights on streamlining tech, improving customer experience, and balancing online and offline growth, this episode is a must-listen for ecommerce leaders looking to scale.Links from the episodeBoozeBudBottleStopBarrel & BatchWhat you’ll learnWhy simplifying your business operations can lead to improved efficiency, cost savings, and better customer experiences.How offering next-day delivery can give your business a competitive edge by building trust and convenience for your customers.Why expanding into physical retail can be a smart move when driven by customer convenience and strategic location choices.This episode was brought to you by…Deliver In PersonShopify PlusAbout our guestsWith over 25 years of experience, Damien is a bit of a Swiss Army knife in business and technology. After founding an IT services company in the late 90s, he eventually became CIO at SurfStitch in 2013. Immersed in analytics and eCommerce, he later held key roles at MTB Direct before joining BoozeBud as CTO in 2022. Damien now drives tech innovation at Paramount Retail, overseeing BoozeBud and helping transform the online alcohol retail landscape.Erin has over 20 years of marketing expertise and an adventurous eCommerce career. She began at Betfair in online wagering, survived 3 years of creative agency life, before holding multiple roles at Sensis. She then entered the world of eCom serving as Head of Marketing for Luxury Escapes and founding Chief Customer Officer at Cars24. Now, as CMO of Paramount Retail, Erin aims to get more drinks delivered to homes around Australia via BoozeBud and Barrel & Batch.About your hostNathan Bush is the host of the  Add To Cart podcast and a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you:Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this checkout episode, Kerryn and Aaron Langer, founders of Arms of Eve, an Australian jewellery brand, share how they balance the demands of running a business as a couple. We dive into their weirdest online purchases (including an inflatable unicorn and a device for escaping submerged cars!), and why Mecca is their favourite retailer. Kerryn and Aaron also share their essential tech tools, their favourite podcast, and what they believe is the future of retail.Links from the episode:Allbirds leads with ethics: Aaron is inspired by this retailer and their sustainability focus which doesn’t compromise on style.Huge fan of Big Magic: A must read by Elizabeth Gilbert, to unlock creativity and pursue ideas without fear.Arms of Eve Website: Accessories that celebrate beauty, defies trends and spans seasons.Check out our full-length interview with Kerryn and Aaron:Building a Multi-Generational Brand: Insights from Arms of Eve’s Founders | #431About our guests : Kerryn Langer and Aaron Langer from Arms of Eve. Kerryn is a traveller and lover of life and obsesses over items of beauty and has worked tirelessly in fashion to be exactly where she is now as founder and creative director at Arms Of Eve.Creative leader with experience across media, music, marketing & ecommerce. Aaron is now leading business strategy and growth for Arms Of Eve.About your host: Nathan Bush is the host of the Add To Cart podcast and is an ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we sit down with Gai Le Roy, CEO of IAB Australia, to explore the shifting landscape of retail and digital media in Australia. Gai shares her insights on how Amazon's rapid growth is redefining consumer expectations, the importance of preparing for upcoming Privacy Act reforms, and the impact of the juniorisation of the workforce in the advertising industry. With over 25 years of experience, Gai provides practical advice for retailers on how to stay competitive in this fast-evolving market.Links from the episode:IAB 2024 Ecommerce Report IAB 2024 Talent ReportIAB Australia Website: Explore industry reports, resources, and the latest trends in digital advertising.Gai Le Roy on LinkedIn: Connect with Gai Le Roy to follow her insights and industry updates.What you’ll learn:How is Amazon’s rapid rise transforming the retail landscape in Australia and what can local businesses can do to keep up.The crucial steps should you take now to prepare for the upcoming Privacy Act reforms. Learn how to protect your business and customer trust.Why is the juniorisation of the workforce causing ripples in the advertising industry, and how your company do to stay ahead.This episode was brought to you by…  Deliver In PersonShopify PlusAbout our guestGai Le Roy, CEO of IAB Australia, is a senior executive and board director with over 25 years of experience in the media and digital industry. She specialises in helping businesses leverage digital and advertising insights to drive strategy and growth. Passionate about sustainability, mental health advocacy, and fighting domestic violence, Gai is committed to making a positive impact both professionally and through her involvement in not-for-profit organisations.About your host: Nathan Bush is the host of Add To Cart and is an ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this Checkout episode, Stacey Hollands, founder of Lust Minerals, gives us a glimpse into her personal life and shares some quirky, fun insights. From buying donkeys online to her dual life as a beauty entrepreneur and farm owner, Stacey’s unique lifestyle shines through. She also reveals the retailers that inspire her, the tech tools she can’t live without, and the books that have shaped her business philosophy. Links from the episode:Delivering Happiness on Amazon: A must-read on customer service and company culture by Tony Hsieh.Rocket Fuel on Amazon: Essential reading for understanding the roles of visionaries and integrators in business.Sephora Australia: A retailer that inspires Stacey in their brand communication and product presentation.Lust Minerals: Explore their range of products and participate in quizzes and consultations.Lust Minerals Beauty School: Access educational content and free downloads related to skincare and beauty.Stacey Hollands’ Instagram: Follow Stacey for beauty insights and updates from her farm life.Check out our full-length interview with Stacey:From Beauty School to $20 Million Brand: Stacey Hollands’ Journey with Lust Minerals | #429About our guestStacey Hollands is the founder of Lust Minerals, an Australian beauty brand known for its chemical-free, vegan-certified skincare and makeup products. With a background in beauty therapy and a passion for holistic wellness, Stacey built Lust Minerals into a multimillion-dollar business that champions affordable, high-quality products made in Australia.About your hostNathan Bush is the host of the Add To Cart podcast and an ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, Nathan Bush revisits two of the most popular guests from last year: Simon Beard, co-founder and former CEO of Culture Kings, and Hannah Udina from Shopify. They dive into the latest retail and e-commerce trends for 2024, exploring everything from the importance of mastering ad accounts to the power of omni-channel experiences. Simon and Hannah share practical insights on how to stay ahead in a rapidly evolving market, discussing new tools like Shopify’s YouTube integration, the significance of content creation, and the art of crafting the perfect ad hook.Download Shopify’s 2024 Australian Retail Report for free. What you’ll learn in this episode:How Simon Beard’s daily involvement in ad accounts directly correlates with higher profitability and why delegating ads might be costing you money.The exact steps to turn your physical retail stores into content hubs that drive online sales, as demonstrated by Culture Kings.Why the first three seconds of your ad are critical, and Simon’s insider tips on increasing your ad’s hook rate to capture and retain audience attention.About our guestsHannah Udina is a seasoned eCommerce and IT professional with a decade of experience, specialising in Payments and Platforms. At Shopify, Hannah partners with agencies to expand their footprint within the Shopify ecosystem while passionately advocating for women in technology.Simon Beard is the co-founder and former CEO of Culture Kings, a global streetwear brand that grew from a single market stall to a $600 million empire. Known for his innovative approach, Simon is also a seasoned investor and serves on the board of a.k.a Brands.About your hostNathan Bush is the host of the Add To Cart podcast and an ecommerce transformation consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn or via email.Get in touchPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Anaita Sarkar, the Co founder of Hero Packaging and author of "Sell Anything Online." Anaita is a self confessed marketing and ecomm nerd with a massive Tik Tok following and a refreshing way of looking at life that only comes when you’ve had a few wins and a few bumps and bruises along the way. She’s been an accountant, a consultant, an ecom founder of Olivia & Co, a B2B founder for Hero Packaging, mentor, coach, lecturer, social media star and now author.Her main gig, Hero Packaging, started as a solution for Anaita’s previous business, where she was using enormous amounts of plastic to ship her products, and is now a global company that has sold over 35 million compostable mailers and has over 73,000 customers. In this chat, Anaita shares her thoughts on the importance of cash flow management, the pros and cons of working with agencies, and the impact of content creation on brand visibility. Anaita is also extremely candid about a particularly tough time for her own business and how she coped.What you'll learn in this episode: The critical mistake that nearly pushed Hero Packaging into voluntary administration.How customer demands led Hero Packaging to take control of their entire manufacturing process.Anaita’s strategy for maintaining a growth mindset while keeping a close eye on profitability.The surprising approach Anaita takes to social media, and why she ignores follower counts.Links from this episode: Hero Packaging Website. Learn more about Anaita's sustainable packaging solutions and their latest innovations.How to Sell Anything Online on Amazon. Check out Anaita's latest book, a bestseller in the Business category.Marketing ATM Podcast. Listen to Anaita's podcast where she discusses marketing, e-commerce, and business trends.This episode was brought to you by…  Deliver In PersonShopify PlusAbout our guest: Anaita Sarkar, CEO and co-founder of Hero PackagingAnaita Sarkar is the Co-Founder and CEO of Hero Packaging and the author of the Amazon bestseller "How to Sell Anything Online." With a strong presence on TikTok and Instagram, where she shares daily marketing tips with over 340,000 followers, Anaita is also a sought-after keynote speaker and business advisor. She collaborates with global tech giants like Google, TikTok, and Adobe on content marketing strategies and serves as a guest lecturer at Macquarie University and UNSW, inspiring the next generation of marketers and business leaders. Hosted on Acast. See acast.com/privacy for more information.

Around 14 years ago, armed with a background in design and advertising and a man-crush on Stephen Fry, Jesse began a journey to popularise critical thinking, reason and understanding for the greater good. It started with a Creative Commons poster and deck of cards, grew into a crowd funded offering and is now a SaaS platform and a framework for businesses to harness the benefits of higher order thinking - backed by some of the internet’s biggest thinkers such as the founder of Duck Duck Go and Harvard psychology professors.  Links from the episode:Superintelligence by Nick Bostrom - Book on AI and existential risk: Available at bookstores or online11ElevenLabs - AI-powered voice generationWait But Why - Blog series on AIThe Original Poop Knife - You work this one out. Check out our full-length interview with Jessie: Jesse Richardson from Kitted Thinking Tools: The Power of Critical Thinking | #427About your co-host: Jesse Richardson from Kitted Thinking ToolsStarted as a junior designer, some things happened, now the founder of the non-profit schoolofthought.org that has provided free critical thinking resources to over 30 million people, and technology and ecommerce startup Kitted Thinking Tools. You can contact Jesse at LinkedInAbout your host: Nathan Bush from Add To CartNathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add to Cart, we dive into the world of tech-driven plant care with Jared Carlin and James Shamim, the founders of Plant With Willow. What started as a solution to a common household problem - keeping plants alive - has grown into a thriving business with a global reach. From a successful Kickstarter campaign to a strategic partnership with Bunnings, Jared and James share the innovative journey of Plant With Willow, a startup that combines hardware, software, and a passion for plants. The pair discuss how Plant With Willow went from idea to landing in households all over the world, how they struck up a strategic partnership with Bunnings that goes beyond just stocking their product and the power of customer feedback in building a successful piece of tech.Links from the episode:Plant With WillowThis episode was brought to you by…  Deliver In PersonShopify PlusQuestions answered:With over 51 million sensor readings collected, what surprising or unexpected insights have you discovered about plant care?Who is your typical customer today, and how has your target audience evolved since you first launched?Can you tell us the story behind your retail partnership with Bunnings?About your guests:Jared Carlin from Plant With WillowJared Carlin is a co-founder of Plant with Willow. An innovator by nature, Jared has over 12 years experience in product innovation, leading the identification, incubation and commercialisation of new products and services aligned to strategic innovation focus areas. Jared grew up in Western Australia’s southwest region and is a graduate of Curtin University in Perth.You can contact Jared at LinkedInJames Shamim from Plant With WillowJames is a co-founder of Willow and has a background in business development, commercial, finance and operations across public, private, government and startup. He ventured into tech in 2016 and, prior to co-founding Willow, was part of a Deloitte Fast 50 tech winner. He’s Willow’s English Aussie and a savvy generalist across all business areas.You can contact James at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

with Natalie McDermott Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Hamish McKay, the Co-founder of Order Editing. Hamish is a whip smart entrepreneur who has taken the ecommerce world by storm with his super fast-growing app that empowers customers to make post-purchase amendments and retailers to upsell post-purchase. Learning his trade creating merchandise for creators such as Mr Beast, Hamish has now expanded his reach globally, helping brands like The Oodi and Sheet Society revolutionise their customer experience.Hamish explains how the sales opportunity does not end as soon as the customer exits the checkout. He shares why we should all be measuring CPT - Cost Per Ticket - as a key metric. And he shares how he uses LinkedIn to tell  his story and create trust before securing the sale. Links from the episode:Order EditingQuestions answered:What role do your interactive website features play in the overall customer journey? How does your Ambassador Hub work? What marketing channels excite you at the moment?This episode was brought to you by…  Deliver In PersonShopify PlusAbout your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Hamish McKay from Order EditingHamish McKay is the Co-founder of Order Editing, the first Shopify app to let customers amend their order after purchase. He founded the company when he was only  22 and working in customer service for a $40M eCom brand. 15 months later and the business has gone from zero to working with 620 merchants like Sheet Society, and $100M brands Represent Clo and The Oodie.You can contact Hamish  at LinkedIn Hosted on Acast. See acast.com/privacy for more information.

Welcome to the Checkout, where we dive deeper into the minds of our guests to learn more about their personal experiences and insights. Today, we have the pleasure of speaking two leading figures in consumer research.Anastasia Lloyd-Wallis is a Research and Insights Specialist at Retail Doctor Group. She brings a wealth of knowledge about how emotions and personality traits drive consumer loyalty and is passionate about understanding the unique behaviours of Gen Z and Gen Alpha.Martin Filz, CEO of Pure Profile, is an experienced leader in consumer insights and data analytics. Known for his innovative thinking, Martin is an avid user of AI for generating creative solutions and uncovering valuable insights from data. Join us as we explore Anastasia and Martin's personal take on brands, tech and the retail landscape.Revisit our full-length conversation with our guests: The Dos and Don’ts of Loyalty Schemes with Martin Filz from Pureprofile and Anastasia Lloyd-Wallis from Retail Doctor Group | #421Learn more about Gymshark's innovative retail experience at their London Store.Listen to insightful episodes of the Diary of a CEO podcast.Explore the Blinkist app for book summaries in 15 minutes.Tune into Retail Doctor Group's Future of Retail and Consumer Podcast for the latest retail insights.About your host: Nathan Bush from Add To CartNathan Bush is an ecommerce consultant specialising in digital and ecommerce transformation.. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Hannah Neumann, Head of Marketing at Hey Bud. Hey Bud create skincare products that deliver premium products combining nature and science. Started by three friends in 2019, the brand now has a global customer base in 90+ countries. Hannah has been a part of marketing teams at Styletread and L’Oreal before joining Hey Bud in 2022. In this chat, Hannah shares how Hey Bud focus on creating comprehensive product pages that prioritise customer questions, how they have blended science and fun to craft their distinct tone of voice and their impressive track record in pursuing experimental activations…Swifties may well know what I’m talking about.Links from the episode:Hey BudDeliver In Person (sponsored)Shopify Plus (sponsored)Questions answered:What’s the secret to getting confidence and trust with new customers? How do you decide on a hierarchy of information on your product pages? What’s been your favourite non-traditional activity so far at Hey Bud? This episode was brought to you byDeliver In PersonShopify PlusAbout our guest: Hannah Neumann from Hey BudWith over a decade experience across Australia and the UK working for some of the biggest names in beauty and beauty retail, Hannah is a marketer who is here to push the boundaries of what can be achieved for a brand in this space. Now heading up Marketing for fast growing Aus skincare disruptor Hey Bud Skincare, her focus is on providing customers with a brand experience that feels more like a close friend recommending you something from their beauty shelf, not just another brand trying to convince you they’re bigger + better than the next, when in fact the only thing they have that is bigger is their marketing budget.You can contact Hannah at LinkedInAbout your host: Nathan Bush from Add to Cart Nathan Bush is an ecommerce consultant. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Michael Jankie, Gary Tramer and Andrei Safonau, Co founders of NATPAT, a brand creating wearable stickers for kids infused with essential oils that offer a range of solutions to everyday problems. There’s a patch to repel mozzies, one to aid sleep and even a sensory patch to alleviate stress and anxiety. NATPAT started as a D2C brand and is now stocked in retailers throughout Australia as well as the US and UK.  Links from the episode:NATPATThe NATPAT Founders: Creating a Sticky Ecosystem for Your Brand | #419Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Which retailer has most inspired you recently? Name a piece of tech that you or your ecommerce business couldn’t live without? Can you recommend a book or podcast that our listeners should immediately get into? What is your biggest challenge today? About our guests: Michael Jankie, Gary Tramer and Andrei Safonau from NATPATMichael, Gary, and Andrei are three mates who founded NATPAT with a shared passion for bringing new things to life, despite often feeling like they’re figuring things out as they go. Their unique perspectives, drive, and hands-on approach have led them to create a remedy-infused sticker business, an entirely new category of consumer goods. They’ve enjoyed a wild ride, selling hundreds of millions of stickers in just four years to all corners of the globe!About your host: Nathan Bush from Add To CartNathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add to Cart, we sit down with Aaron Woolf, the visionary founder of Trendii, to explore the intersection of content and commerce. Trendii is redefining how consumers shop by seamlessly integrating shopping experiences into the content they love. Aaron shares insights into the cutting-edge AI technology that powers Trendii, offering ecommerce managers a glimpse into the future of contextual commerce. We delve into the challenges and opportunities of launching a global ecommerce platform, the role of AI in product recommendations, and the exciting potential for shopping directly from TV shows. Whether you're an ecommerce manager or simply interested in the future of online shopping, this episode offers valuable takeaways and innovative ideas. Join us as we explore how Trendii is transforming the shopping journey, one piece of content at a time.Questions answered:How can ecommerce advertising better integrate with editorial content? What is the psychology of product recommendations in contextual commerce? How does Trendii help convert customers in mid-funnel journeys? What is the future of immersive media such as television, social and VR?This episode was brought to you byShopify PlusDeliver In Person About Aaron WoolfCEO & Founder of TrendiiAaron leads a team of passionate and talented professionals who are on a mission to revolutionise the online shopping experience. With over 15 years of experience in online marketing, Aaron has a deep understanding of the challenges and opportunities in the digital landscape, and how to leverage data, technology, and creativity to deliver value for clients and users.TRENDii is a platform that enables brands to instantly connect their products to image and video content, allowing, creators, platforms and publishers to monetize their content and engage their audiences.You can contact Aaron at LinkedInAbout your host: Nathan Bush from Add to Cart Nathan Bush is an ecommerce consultant and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Justin Bausch, CRM Manager at Ryderwear, the fitness apparel brand. Founded in 2009, the brand’s range is specifically designed to mould to the muscular physique of athletes and bodybuilders of any size to ensure comfort and style.  In recent years, Ryderwear has developed four gym locations in South Australia.  Links from the episode:RyderwearUnleashing the Power of Personalisation and AI with Justin Bausch from Ryderwear & Thomas Harris from Emarsys  | #409Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Which retailer has most inspired you recently?Name a piece of tech that you or your ecommerce business couldn’t live without?Can you recommend a book or podcast that our listeners should immediately get into? What is your biggest challenge today?  This episode was brought to you by…  EmarsysAbout your co host:Justin Bausch from RyderwearExperienced & reliable marketing professional, qualified with a Master of Marketing & Bachelor of IT/Multimedia.  Analytically minded with the ability to construct highly engaging digital strategies, customer journeys, marketing automation & content across digital communication channels such as mobile, web, social media & email.  Specialised in the digital sector with a specific focus in CRM, email marketing, automation, customer journey mapping, lead nurturing/generation and life-cycle management.You can contact Justin on LinkedInAbout your host: Nathan Bush from Add To CartNathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Kerryn and Aaron Langer, Founder and CEO of Arms Of Eve, a jewellery and accessories brand that channels self expression. Starting life at the markets, Arms of Eve now boasts celebrity customers such as Margot Robbie and Hailey Bieber - and is soon to open its fourth and fifth stores.  In this chat, Kerryn and Aaron share why they love the Japanese concept of Kaizen and how they apply it in their business to make continual little changes, even when it isn’t perfect. We discuss their multi generational customers and what they need to do to cater with customers who range from Gen-Z all the way through to baby boomers. And we get nerdy talking about some of the recent changes they’ve made online to simplify the user journey and increase conversion.  Links from the episode:Arms Of EveKaizenDeliver In Person (sponsored)Shopify Plus (sponsored)Questions answered:Who’s your target market? How do you stay inspired? How do you ensure your jewellery  is ethically produced This episode was brought to you by…  Deliver In PersonShopify PlusAbout your co-hosts:Kerryn Langer from Arms Of EveFashion designer and accessories queen. Kerryn is a traveller and lover of life and obsesses over items of beauty and has worked tirelessly in fashion to be exactly where she is now as founder and creative director at Arms Of Eve.You can contact Kerryn at LinkedInAaron Langer from Arms Of EveCreative leader with over 25 years experience across Television, Music, Advertising, Marketing & ecommerce, culminating into leading business strategy and growth for fashion accessories brand Arms Of Eve.You can contact Aaron at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Bianca Romano Smith, Ecommerce and Digital Manager at VRG GRL, which started life as a retail store in the Brisbane Arcade almost 17 years ago and has grown alongside its sibling founders. After moving online, VRG GRL has more recently shifted from a multi-brand online retail model to a dedicated in-house label.  Bianca joined the VRG GRL team earlier this year and comes from a digital marketing and fashion background with previous roles at Universal Store and Black MIlk.  Links from the episode:Bianca Romano-Smith from VRG GRL: The Role of Google, TikTok and Meta for Fashion | #417Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Which retailer has most inspired you recently? Name a piece of tech that you or your ecommerce business couldn’t live without? Can you recommend a book or podcast that our listeners should immediately get into? What is your biggest challenge today? About your co-host: Bianca Romano Smith from VRG GRLBianca started out in media buying, cutting her teeth at Flight Centre and transitioning to broader digital roles with some of Australia's top retailers. Recently, she was named 'The One To Watch' in the Online Retailer's Top 50 People in Ecommerce, and took on an exciting new role heading up the ecommerce and digital function at iconic Australian label VRG GRL.You can contact Bianca at LinkedInAbout your host: Nathan Bush from Add To CartNathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Stacey Hollands, CEO and Creative Director of Lust Minerals, a high performance mineral make-up brand.  Stacey was an experienced beauty consultant and used her knowledge to create the clean makeup products she felt were missing in the industry.  Lust Minerals is vegan certified, paraben-free and Australian made - all non negotiables for Stacey.  The brand launched in 2014 and hit $1 million in sales within the first 18 months.  They continue to grow as an ecommerce powerhouse with turnover of more than $20m.  In this chat, Stacey shares the story of how she launched her business just as influencer marketing was getting started (she gifted products to girls on The Bachelor) -  lots of tips from that unique journey.  She shares the learnings from her recent $300,000 rebrand and we find out why, for Lust Minerals, seven is the happy number.Links from the episode:Lust MineralsDeliver In Person (sponsored)Shopify Plus (sponsored)Questions answered:What role do your interactive website features play in the overall customer journey? How does your Ambassador Hub work? What marketing channels excite you at the moment?This episode was brought to you by…  Deliver In PersonShopify PlusAbout your co-host: Stacey Hollands from Lust MineralsStacey  is the founder of Lust Minerals, Australia’s favourite clean mineral makeup and natural skincare brand. Since launching in 2014 from an initial $10,000 investment, Lust Minerals has grown into a clean beauty empire, filling a gap in the market for clean, high performance, mineral makeup & natural skincare products. Stacey has won several business awards including being crowned the Small Business Champion Entrepreneur in the 2023 Australian Small Business Champion Awards and the Beauty Business Of The Year in the 2023 AusMumpreneur Awards.You can contact Stacey  at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Founder and CEO of Snotty Noses, a brand that pretty much does what it says on the tin…provides a practical solution for dealing with the bucket loads of snot that the babies and toddlers in our lives seem to generate from the moment they come into our lives.  If you are not a parent or have had no experience of this phenomenon…you might want to have a look at Snotty Noses Tik Tok channel to get up to speed.  The Snotty Boss, Laura’s hero product, is a motorised nasal aspirator that niftily sucks the snot from your child’s nose at the touch of a button.  Laura’s journey has taken her from fulfilling orders at her kitchen bench to being stocked in retailers such as Terry White and Baby Bunting.  Links from the episode:Laura Klein from Snotty Noses: The Wholesale Snot Boss | #415Inshot videoPhotoroomQuestions answered in the podcast:What is the weirdest thing you’ve ever bought online? Which retailer has most inspired you recently? Name a piece of tech that you or your ecommerce business couldn’t live without? Can you recommend a book or podcast that our listeners should immediately get into? What is your biggest challenge today? About your co-host: Laura Klein from Snotty NosesLaura began her business in 2013 from the kitchen bench. She was a full-time Mum to three kids under five and on leave from her job as a primary school teacher. Her kids had a runny nose every other week, and she had spent a fortune on snot sucking solutions that just didn’t work. She found a motorised aspirator for sale in a parenting magazine and loved it. After recommending it to all her friends, she decided she could start a business selling this product online. She bought a box of stock and the rest is history. That original model of aspirator has been retired, and Snotty Boss hit the market in March 2020.  Snotty Boss is now stocked in over 1200 stockists around Australia, and is sold all over the world via the international website (snottyboss.com)You can contact Laura at LinkedInWant to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Jesse Richardson, Founder and CEO of Kitted Thinking Tools and The School of Thought. Around 14 years ago, armed with a background in design and advertising and a man-crush on Stephen Fry, Jesse began a journey to popularise critical thinking, reason and understanding for the greater good.  It started with a Creative Commons poster and deck of cards, grew into a crowd funded offering and is now a SaaS platform and a framework for businesses to harness the benefits of higher order thinking - backed by some of the internet’s biggest thinkers such as the founder of Duck Duck Go and Harvard psychology professors.  This is one of our longer conversations on Add to Cart, but this topic is so fascinating and Jesse is such a great explainer of concepts, I wanted to make the most of him!  Jesse shares the most common logical fallacies and how they work in our minds, he unpacks how to most effectively brainstorm as a team and why we should all be trying to unleash our inner four year old.  Links from the episode:Kitted Thinking ToolsSchool Of ThoughtSuperintelligence by Nick BostromSuper Thinking by Gabriel WeinbergWait But Why by Tim UrbanThinking, Fast and Slow by Daniel KahnemanThe Scout Mindset by Julia GayleffRationally Speaking podcastHow Minds Change by David McRaneyDaniel DennettDeliver In Person (sponsored)Shopify Plus (sponsored)Questions answered:How do you see bias and fallacies impact decision-making in business?What are your favourite tools to unlock new ideas as a group? How did you get Stephen Fry to do a voice over for free?About your co-host: Jesse Richardson from Kitted Thinking ToolsStarted as a junior designer, some things happened, now the founder of the non-profit schoolofthought.org that has provided free critical thinking resources to over 30 million people, and technology and ecommerce startup Kitted Thinking Tools.You can contact Jesse at LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Holly Cardew, founder and CEO of Carted, an app designed to help consumers super charge their shopping game with organisation, comparison, collaboration and sales access.  Holly’s entrepreneurial background saw her selling handbags on Ebay aged 14 and now, several startups and a decade later, Carted is her focus and is drawing the attention of some of Australia’s biggest investors including Blackbird Ventures.  Links from the episode:Holly Cardew from Carted: A Universal API for Shopping Lovers | #413Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Which retailer has most inspired you recently? Name a piece of tech that you or your ecommerce business couldn’t live without? Can you recommend a book or podcast that our listeners should immediately get into? What is your biggest challenge today? About your co-host: Holly Cardew from CartedHolly is the Founder and CEO of Carted. Carted is building the world’s best shopping experience by collecting, standardising, and connecting all of the world’s products (billions of products from millions of merchants)  into a single source of truth - a product graph. Carted’s Product Graph will forever change the shopping landscape. Also recognising the immediate need for better shopping experiences, Holly and the team at Carted have been working on the Carted App which puts personalised shopping at users' fingertips, all powered by Carted's Product Graph.Holly is passionate about reshaping the future of shopping and already has a track record of success in ecommerce, having built and launched five Shopify apps used by over 30,000 merchants globally.You can contact Holly at LinkedInAbout your host: Nathan Bush from Add To CartNathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, Danny Chiha and Natalie McDermott join us from Kelly + Partners Accountants, an ASX listed company with branches in Australia and expanding globally.  Danny and Nat are both partners at the Northern Beaches branch in Sydney, working with around 50 ecommerce brands with turnover running from $50,000 to $50m.  In this chat, Danny and Nat share what an ecommerce business baseline gross profit margin should be, the non financial KPI’s you need to be paying attention to and how much you should be spending on marketing. Links from the episode:Kelly+PartnersDeliver In Person (sponsored)Shopify Plus (sponsored)Questions answered:With the ecommerce businesses that you work with, what do the successful ones have in common? What financial metrics are most crucial to track for ecom businesses? What mistakes do you see ecommerce businesses make most often? This episode was brought to you by…  Deliver In PersonShopify PlusAbout your co-hosts: Danny Chiha from Kelly+PartnersDanny has over 10 years business advisory and commercial accounting experience. He commenced his career with four years at Crowe Horwath, started his own successful business, then joined Coca-Cola Amatil as the Financial Accounting Manager where he led a successful team of 17 professionals.  Danny is the founding partner of Kelly+Partners Northern Beaches and also leads Kelly+Partners Startup. He has a real passion for, and specialises in, assisting businesses develop and execute strategies that create business viability.You can contact Danny at LinkedInNatalie McDermott from Kelly+PartnersAs a Chartered Accountant with over a decade of experience in the accounting industry, Natalie is  proudly serving as a Partner at Kelly Partners' Northern Beaches office. Her area of specialisation lies in E-commerce accounting and advisory, where she provides valuable insights and strategies to help businesses optimise their financial performance.You can contact Natalie at LinkedIn Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Chris Clark, Marketing and Ecommerce Director at Milton and King.  Chris built and ran his own successful design agency, but after it took multiple hits,  first through COVID and then the Brisbane floods, he decided to take up an offer from an old friend and joined the luxury wallpaper company.  Launched in Brisbane in 2012, Milton and King has expanded into the UK and the US, recently opening its headquarters in Dallas. Links from the episode:CastleryP&CoDriza-Bone NorthbeamMetorikChris Clark from Milton & King: Reinventing Wallpaper For The Digital Age | #411Questions answered in the podcast:What is the weirdest thing you’ve ever bought online? Which retailer has most inspired you recently? Name a piece of tech that you or your ecommerce business couldn’t live without? Can you recommend a book or podcast that our listeners should immediately get into? What is your biggest challenge today?  About your co-host: Chris Clark from Milton and KingWith over 25 years of experience in graphic and digital design, Chris currently serves as the Marketing & Ecommerce Director at Milton & King, a global leader in wallpaper production spanning Australia, the United States and Europe.You can contact Chris at LinkedInAbout your host: Nathan Bush from Add To CartNathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we are joined by Tom Walenkamp, Co founder and CEO of Good Pair Days, a company that have built a custom, personalisation engine to deliver expert wine curation specific to each customer’s taste - in their words, it’s like you’ve got a best mate who’s an award winning sommelier.  A decade after launch, they now have over 65,000 subscribers and were dubbed the ‘Netflix of wine’ by Vogue.  In this chat, Tom shares how they have taken their personalisation recommendation engine to the next level, why their focus prioritises customer satisfaction and value creation and we hear all about their exciting plans to launch a physical space for wine - not a bar and not a bottle shop, but something quite unique. Tom also gives us an inside tip for ordering wine in a restaurant…cheers to that.Links from the episode:Good Pair DaysDeliver in Person (sponsored)Shopify Plus (sponsored)Questions answered:How have your recommendations got smarter over time? How do you reduce churn?How have you seen machine learning and AI change cover the last ten years?This episode was brought to you by…  Shopify PlusDeliver In PersonAbout your host: Nathan Bush from Add to Cart Nathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Tom Walenkamp from Good Pair DaysTom is the Co-founder and CEO of Good Pair Days, a monthly wine service that offers personalised wine recommendations and a whole lot more. With a background in finance from Macquarie Group and an MBA from INSEAD, Tom has leveraged his expertise to innovate the wine retail industry.You can contact Tom at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.

In this episode of Add To Cart, we checkout Tom Harris, Chief Revenue Officer at Emarsys.  Tom supports leading global brands to realise their greatest personalisation and omni-channel aspirations and he loves it so much, he’s been doing it at Emarsys for ten years!   He’s based in London and we are very lucky to have caught him on a trip over here in Australia. Links from the episode:Unleashing the Power of Personalisation and AI with Justin Bausch from Ryderwear & Thomas Harris from Emarsys  | #409Questions answered in the podcast: What is the weirdest thing you’ve ever bought online? Which retailer has most inspired you recently?Name a piece of tech that you or your ecommerce business couldn’t live without?Can you recommend a book or podcast that our listeners should immediately get into? What is your biggest challenge today?  This episode was brought to you by…  EmarsysAbout your co host: Thomas Harris from Emarsys  For over a decade, Thomas Harris has scaled high-performing teams from regional to a global level. He has a proven track record of driving triple-digit growth and supported leading global brands to realise their greatest personalisation and omni-channel aspirations. In his current role as CRO of Emarsys, Tom is responsible for over 220 Emartians (an internal term referring to Emarsys employees) globally, which make up the commercially driven GTM teams.You can contact Tom on LinkedIn  About your host: Nathan Bush from Add To CartNathan Bush is a director, strategist and advisor. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.Please contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you! Hosted on Acast. See acast.com/privacy for more information.