Sam Thompsett is Head of Paid Social at Genie Goals, who does results-driven marketing for eCommerce brands. And Sam’s been leading their TikTok Ads work.In this episode we discuss:What makes TikTok's creative offering unique?Why TikTok is more of an awareness platform than a platform for direct salesHow can brands effectively test TikTok advertising?What percentage of ad spend do brands typically allocate to TikTok?Some potential ROI that brands could expect from TikTok advertising in the future[04:37] TikTok offers unique content that appeals to youth.[08:33] Test TikTok, but limit the budget.[10:27] Similarity between Meta and TikTok misunderstood.[15:47] TikTok demands valuable content and unique branding messages.[19:11] Paid social shifting and creative focus are now crucial.[20:32] TikTok shop competing with Google.Book your TikTok call with Ben >> https://keepopt.com/unsociable Find your next eCommerce tool >> https://keepopt.com/tech ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Caitlin Cotter is one of the team at Unsociable – and they are … “chronically online so you don’t have to be”. They’re a Premier TikTok Shop partner agency and have driven over 500,000 followers, and over 54 million views for the brands they work with, as well as an awful lot of sales.In this episode we discuss:How can businesses maximise their sales potential on TikTok Shop?What are the benefits of using live streams to drive sales?How to determine the success of influencer collaborationsStrategies for gaining initial followers and growing a brand's presence on TikTokWhat are the advantages of using the Affiliate Center on TikTok Shop for brand promotion?[05:06] Why getting followers on TikTok can be challenging.[08:59] Posting 5 times a day… now once.[12:43] Creators can request samples and earn commissions.[14:03] TikTok's algorithm matters more than followers. [18:27] Testing 2-hour live breaks creates suspense.[21:20] TikTok ads deliver crazy ROAS..[23:09] Ads and tips on TikTok.[29:17] Live streams drive sales and require moderator presence.[29:55] Delegate admin, build data for better ads.Book your TikTok call with Ben >> https://keepopt.com/unsociable Find your next eCommerce tool >> https://keepopt.com/tech ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Derric Haynie is on a mission to get eCommerce Ops Teams out of spreadsheets, with the team at Pipe17. They’re leading the charge on TikTok Shop in the US – where TikTok Shop has only been available since mid-September. By the end of September, Pipe17 had already helped over a dozen merchants launch on TikTok Shop including some of the biggest TikTok Shop sellers AND they’ve run a whole virtual summit about it too!!In this episode we discuss:How to set up fulfilment for TikTok ShopHow to drive sales on TikTok ShopWhat incentives does TikTok Shop offer?How to effectively track revenue and payouts from TikTokWhat are the benefits of incorporating live selling strategies?AI and automation tools that streamline eCommerce operations on TikTok Shop[04:05] Improved infrastructure integrates order data with ERP[09:35] Infrastructure, creativity, sales, live selling, omnichannel expansion.[12:04] Lack of a system creates uncertainty in payments.[14:39] Technology helps become a successful omnichannel retailer.[17:46] Beauty is a prominent category, including trying on products and discussing their qualities. [21:40] TikTok needs sellers and live content.[24:20] Understanding browser buyers and TikTok's audience.[28:20] Testing new products and offers for optimisation.[31:10] AI will handle customer service within a year.[34:15] Incentives and reduced barriers.Book your TikTok call with Ben >> https://keepopt.com/unsociable Find your next eCommerce tool >> https://keepopt.com/tech ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Thomas J Vosper, CEO and co-founder at trainers marketplace Aisle 3, where they’ve been focusing on TikTok ahead of any other channel during 2023 to fuel their growth. Going from zero to 33,000 followers in that time, with a low-cost strategy.In this episode we discuss:Selling via methods OTHER than TikTok ShopOrganic TikTokCreator TikTokStrategies to engage with influencers and ensure better outreach and engagementThe balance between perfection in content creation and the need for consistent outputWhere do you start with TikTok?How do posts on TikTok drive engagement, followers, and website traffic?[01:12] Thomas J Vosper shares their TikTok growth strategy.[05:06] TikTok helped build an audience quickly, unlike other channels.[09:14] TikTok offers a vast audience for content creators.[11:03] Marketplace strives for brand approval on TikTok.[19:19] Bypassed creator marketplace, and did targeted outreach instead.[24:35] Posts with high engagement drive sign-ups.[25:55] In-house team created majority of content.[30:51] Consistency is key for optimizing content.[33:56] The future of TikTok is uncertain with many alternatives.Book your TikTok call with Ben >> https://keepopt.com/unsociable Find your next eCommerce tool >> https://keepopt.com/tech ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Carolyn Zick has been helping brands use organic content marketing to get in front of their ideal customers since 2015! She’s the founder of Bad Axe Enterprises, helping small businesses and community groups get online and social with their ideal clients.And Carolyn's sharing her process for working out which social media platform you should be publishing content on. The 10 second Social Platform Check.In this episode we discuss:You need clear goals to develop a social media strategyHow can businesses leverage TikTok for organic social media success?The importance of long-form content for LinkedIn and YouTubeThe potential benefits and drawbacks of creating viral posts on LinkedInHow can businesses manage their social media presence across multiple platforms?[04:44] Demographics are not important for platform selection.[06:40] Disclaimers, goals, and audience are crucial.[10:34] TikTok and YouTube are important for content.[14:31] Meaningful conversations and organic marketing goals.[17:02] Management: Consider team bandwidth for new platform.[20:36] Know the audience intimately for effective organic marketing.[25:26] Social media giants redefine in community era. Find your next eCommerce tool >> https://keepopt.com/tech Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Susan Moeller has been working in content marketing and organic social for nearly 20 years. And right now she’s the Director of Marketing at social media management tool Tailwind, which is trusted by over 1 million brands worldwide!In this episode we discuss:What do you need in a content calendar?The different ways to visualise and organise a content calendarHow can organic social media exposure lead people to discover a brand on other channels?Having a consistent presence across multiple social media networksHow can a joint content calendar for Instagram, Pinterest, and Facebook be beneficial for brands?[04:24] Importance of content calendar for organic social.[07:03] Black Friday and Cyber Monday content calendar importance.[14:41] Understanding social post goals, and brand experience is crucial.[18:36] Cross-promote content on various social media platforms.[21:36] Reusing content can be beneficial, but not always.[25:56] Continuing creative growth on social networks is vital.[29:24] Hybrid approach to marketing with AI for businesses.[32:47] Content calendars essential for organic social media.Find your next eCommerce tool >> https://keepopt.com/tech Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Colin McIntosh is the Founder and CEO at eCommerce brand Sheets & Giggles, historically a brand who have done a LOT via organic social, but have been cutting back…In this episode we discuss:How does a retailer approach using organic social media?What role did TikTok play in Colin's social media strategy?Why X (Twitter) is Colin’s best sales channel for organic salesAI-generated content and its implicationsThe impact of niche platforms like Threads[06:11] Frustration with low engagement on social media.[07:41] Instagram and Facebook ad platforms are complex and expensive. [10:47] Podcast sponsor engages with targeted, fun audiences.[13:42] Tailored content engages audiences and boosts sales.[17:43] X (Twitter) sales in 6 figures.[24:15] Understanding user behaviour on social media platforms is crucial for success. [27:58] AI-driven social media nightmare: government, companies, profit-seekers.[29:13] AI interview training could lead to unusable content.Find your next eCommerce tool >> https://keepopt.com/tech Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Mark Yeramian is the co-founder and CEO at Moast, a tool that enables you to connect new shoppers with local product owners to provide honest, authentic and unique shopping experiences. AKA on- on-one social proof. In this episode we discuss:Participating in a community-building exercise to attract customersHow does the Moast help track interactions and experiences with a brand?Why one-to-one social proof and social commerce is crucial for brandsThe test with the Chat GPT AI bot versus real customer interactionsWhy is conversion rate optimization so often misunderstood?[04:07] How Moast connects undecided shoppers with local customers.[08:56] The Halo effect improves the shopping experience.[10:31] Marketing strategy requires work to find what works. [14:29] Interactive testimonials and customers becoming touch points.[19:01] Digital word of mouth[21:21] Obsess over product, and engage and create content.[25:10] Authentic social interactions are vital for eCommerce.[27:51] How to create interactive testimonials for business.Find your next eCommerce tool >> https://keepopt.com/tech Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Welcome to this year’s Black Friday Top Tips episode! Not only are my 9 guests offering excellent advice, each one is coming from a different perspective, and if I was going to write out my own advice for Black Friday 2023… there isn’t a key point on that list they’ve missed.Here's who's sharing their top tip for Black Friday:Mary Lister, Triple WhaleJodie Guichard, Inventory Planner by SageDavid Meakin, SHOPLINEImogen Collins, Genie GoalsEd Barter, HerdifyFiona Stevens, Loyalty LionDerric Haynie, Pipe17Jessica Totillo Coster, eCommerce BadasseryGreg Zakowicz, Omnisend In this episode we discuss:TikTok Shop’s impact on Black Friday strategiesWhy is it important to attract attention to your brand on Black Friday?Should you focus on existing customers? Or new customer acquisition? Launching a loyalty program before Black FridayHow can automation, specifically in email marketing, drive sales on Black Friday?What should your discount strategy look like?How to make sure your systems don't have a meltdown[07:22] Tech solutions streamline stock management and boost efficiency.[12:51] Consumers' buying behaviour driven by social cues.[16:18] Black Friday success relies on loyal customers.[20:20] TikTok shop gaining popularity, cost-effective for brands.[22:51] 2023 has been a weird year for businesses. [26:27] Email and SMS automation boost sales.[29:31] Don't neglect your strategy for Black Friday. And if you want more... you can find the replay of our Profitable Black Friday Webinar here https://web1.ecommerceexplored.comLearn about Herdify >> https://keepopt.com/herdify Find your next eCommerce tool >> https://keepopt.com/tech ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Jon Ricketts is a serial SaaS founder with a focus in the field of artificial intelligence and business innovation, which led him to co-found Writerly – a generative AI SaaS platform you can use across your business to create content that’s on brand every time. And Writerly is the home of the brilliant eCommerce content AI system EKOM.  In this episode we discuss:How to use AI to create website copy effectively every timeHow to easily protect your brand from the errors of AIHow to win in an AI content tsunamiHow to identify legitimate information vs. misinformation in the field of AIHow can this help optimise customer acquisition channels? How to use this technology to improve peak performance[07:15] Exciting future for generative AI despite challenges.[10:31] Accelerating brands embrace automation, optimisation, and productivity.[15:24] Cohort targeting and cross-selling.[17:27] Hyper targeted content with granular messaging. [26:15] Advice for hesitant listeners to adopt AI.[29:46] An AI content tool that automates team efficiency.Learn about Herdify >> https://keepopt.com/herdify Find your next eCommerce tool >> https://keepopt.com/tech****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Rosie Bailey is the CEO at Nibble, THE award-winning eCommerce AI negotiation bot. Which means she’s ALL about helping eCommerce brands and retailers to increase conversion at the same time as saving margin – thus ultimately increasing profits! In this episode we discuss:How do different customers engage with products through different channels?How to preserve brand values on DTC websitesTips for companies preparing for Black Friday promotionsHow can bundles be effectively used in promotions?Incorporating mystery boxes into promotions: the potential benefits and drawbacks [05:15] Academic research shows negotiation costs: time, face.[08:43] Customer lifetime value key to profit.[10:56] Different customers require different channels of sales.[17:35] Marketing message: big percentage vs. discounting[27:02] Optimise by looking at competitors and tools.[30:12] Ways to improve promotions and increase profitability.Learn about Herdify >> https://keepopt.com/herdify Find your next eCommerce tool >> https://keepopt.com/tech ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Manuel Montanari has over 23 years experience managing digital analytics projects for publishers, broadcasters and eCommerce brands, and has been Senior Digital Analytics Consultant at Mapp Digital for the last 3 years.  In this episode we discuss:Why do you need an Analytics Strategy?What is an Analytics Strategy?How does GA4 impact all this?Alternatives to GA4Why spending more time analysing data improves business performanceWhat is the difference between collected data and actionable insights?The key considerations in choosing the right analytics tool[05:57] Analytics strategy vital for making informed decisions.[09:15] Clear strategy simplifies workload and frees time.[12:22] The right analytics tool enables actionable insights.[20:03] Data analysis requires time, understanding, and action.[24:40] Data-driven insights improve performance.[32:07] How does AI fit into all this?Learn about Herdify >> https://keepopt.com/herdify Find your next eCommerce tool >> https://keepopt.com/tech ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Rob is CEO at Source Nine, home to The Empathy Blueprint… which you may remember from a previous episode. Rob and the team at Source Nine help you take the guesswork out of your ad strategies and create a highly effective campaign that deeply resonates with your target audience. In this episode we discuss:The steps to create a competition beating ad strategyWhy it's crucial to start with customer researchThe importance of using both Qualitative AND Quantitative research methodsKey factors in creating successful brand strategiesTips for capturing the customer's voice to improve messaging[05:45] Directly engage with customers for advantage.[09:50] Quantitative data helps with segmentation.[13:36] Clear objectives, solve problems, and focused participants.[23:15] Quickly complete projects.[29:57] Change your thinking.[32:29] Gain customer insight for effective marketing strategy.Digital Gearbox - grab one of 10 free one to one consultations here >> keepopt.com/digitalgearboxFind your next eCommerce tool >> https://keepopt.com/tech ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Izzy Morris has been running paid social for a wide range of consumer facing brands for nearly a decade, both in house and agency side. She’s now Head of Paid Social at Vodafone. In this episode we discuss:What is Reddit and why is it so unique?The different types of ads: from takeovers to self-serviceUsing Reddit to target specific subreddits and niche audiencesIs Reddit for everyone?Agency versus in-house work[03:26] How an accidental London agency experience led to passion.[09:39] Various ad types: takeovers, self-service, niche.[14:42] See results for any budget, but consider product value.[18:02] Lead time determines if it's too late for Black Friday.[24:23] Getting organised with Notion[26:08] Using Meta Blueprint as a free resource.Digital Gearbox - grab one of 10 free one to one consultations here >> keepopt.com/digitalgearboxFind your next eCommerce tool >> https://keepopt.com/tech ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Helen Johnson is a digital advertising expert from Remix Marketing. We'll be diving into the realm of Pinterest ads and discussing the benefits of integrating both organic and paid content to maximise your results. As little bonus... we'll also explore how to leverage organic content alongside paid advertising to generate free sales.  In this episode we discuss:How to use Pinterest for SEOWho does Pinterest work best for?What is working right now?What is a safe budget to learn fromWhy it is very different to Facebook AdsDigital Gearbox - grab one of 10 free one to one consultations here >> keepopt.com/digitalgearboxFind your next eCommerce tool >> https://keepopt.com/tech ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Helga Alvarez is the CTO, and Wesley Hartley is Chief Revenue Office at Leaf. They (and the rest of the Leaf team) are specialists in driving superior digital performance for DTC brands from ad click to purchase. In this episode we discuss:What the recent iOS17 Apple update means for your Facebook Ads (and other ads!)Evolving into an agency catering to eCommerce brandsHow iOS 14 changed the industryTaking care of conversion tracking and signals – what you need to knowHow to keep your creative clear and targetedWhy privacy concerns are here to stayDigital Gearbox - grab one of 10 free one to one consultations here >> keepopt.com/digitalgearboxFind your next eCommerce tool >> https://keepopt.com/tech ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Ben Muir is the Head of Marketing at sister agencies Grow Digital who help brands enter the UK market, and Unsociable where they’re all about harnessing the power of TikTok and other social channels to drive brand growth. In this episode we discuss:What is TikTok Shop and how can it help brands?Why you need to reallocate some of your 2023 budget to TikTok adsThe results you can expect in terms of speed and ROIStrategies for live sellingWhat’s the one thing to do with TikTok ads right now?Digital Gearbox - grab one of 10 free one to one consultations here >> keepopt.com/digitalgearboxFind your next eCommerce tool >> https://keepopt.com/tech ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Not only is Lottie Unwin the Founder of ‘The Copy Club’ – a community for marketers with over 1,000 paying members, but she also helps eCommerce brands to build community and is CMO at luxury Fashion accessories brand Elizabeth Scarlett. Hear her take on what she has learnt over the last eight years.  In this episode we discuss:What is the difference between audience and community?Digging into the commercial context of communityWho is your “army of content creators”?Ideas of online experiencesWhy autonomy is the secret ingredient for any successful communityWhen should you NOT build a Community?Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Email marketing specialist and founder of the agency Little Green Duck, Katie Skelton, joins the show to delve into the value of a weekly newsletter. In fact one of her clients called her “a massive email weirdo” so she’s just our type of guest! In this episode we discuss:What you need to know about frequency and spam emailsDebunking the idea that email is a one-way communication toolMaster your short form contentThe metrics spreadsheet Katie usesWhy unsubscribers can still be fans of your businessDownload our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Janis Thomas is the eCommerce and Marketing Director at Look Fabulous Forever, the award-winning makeup brand for older women. She discusses the importance of setting clear business goals and customer benefits, how to guide group discussions, and using competitions for engagement.In this episode we discuss:The key considerations and challenges in choosing the right platformTreating all participants equally in a customer communityOvercoming the negative perception of FacebookHow to enhance your products and services from community feedbackHow to not be overly-commercial in your community messagingDownload our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Community building expert Victoria Murden joins the show today to share what a community looks like for an eCommerce brand. She is currently the Chief Marketing Officer at Herdify – the world’s first offline brand tracking tool. Two-thirds of word-of-mouth influence happens offline and can't be tracked... until now. It targets offline word-of-mouth to amplify your sales. In this episode we discuss:Community: what is it and how can our brand benefit from it?Organic advocacy Partnering with suitable brands in your communitySocial listeningOptimising your creativeDownload our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Jessie Healy runs Facebook Ads agency Webtopia and a coaching program too. She has helped hundreds of DTC eCommerce businesses across the world to profitably scale their online sales to seven figures and beyond. From having spent $20 million on digital advertising throughout her career, she shares some powerful strategies for improving your Facebook Ads performance that are working right now.   In this episode we discuss:Optimising Facebook ads - what's working now‘Training’ the algorithm Allocating budget Using lookalikesTikTok and reel style videostext to follow ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Laura Hanlon is the founder and co-director at eCommerce Growth Acceleration Agency Pink Leopard. It is the UK’s number one Boutique Ad Agency for Women’s fashion, beauty and homeware! She shares how to improve sales and recruit better quality customers using her proven strategy that focuses on capturing emails rather than directly driving sales. In this episode we discuss:Sourcing email addresses Lead gen adsOptimising copy and creativeConverting leads… and how to stay creative in the wake of AItext to follow ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Jonny Hyams is the Head of Client Services at Digital Gearbox, the Pay Per Click agency that helps businesses generate more leads and sales with their PPC management services, across Facebook Ads and other channels. In this episode we discuss:Using AI tools to help with your Facebook ads management Chat GPT as a tool to generate copyAI image creationThe future of AI tools How to ‘train’ AI to deliver optimal resultstext to follow ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

We are joined by Aggie Meroni, the founder and CEO of White Bee Digital, a paid social agency supporting eCommerce businesses as they scale. She’s been super busy getting to grips with Advantage+ campaigns ever since they first started rolling out in October, and she shares some of her biggest lessons learnt along the way. In this episode we discuss:What is Advantage+ and how does it work?Utilising algorithms to target demographics Factoring annual sales peaks into your marketing Leaving targeting to AI and focusing on creative Getting the best results from algorithmic marketing text to follow ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

This episode's Offline marketing expert is Dru Carpenter, the co-founder at Slippy.io – an amazing tool for creating personalised print inserts to put in your parcels. We talk about the power of print inserts and how their 100% open rate can have a huge impact on your customer retention. In this episode we discuss:Leveraging the high open rate with mail insertsReusing email marketing content in printAffiliate programs QR Codes and unique dealsThe personalisation potential of insertsClaim your exclusive 3 month free trial with Slippy >>> https://keepopt.com/slippy Find out your Paperplanes can you improve marketing ROI >>> https://keepopt.com/paperplanes Join our brand new 'Chloe's eCommerce Club' here >> https://keepopt.com/club ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Natalie Betts is the co-managing director at product sampling and brand partnerships agency Relish. Specialising in the beauty and FMCG industries AND guiding the business since its inception, Natalie is a master at getting your product into the hands of your future buyers the testing, optimising, and personalising the sampling experience. In this episode we discuss:The benefits of packaging inserts Postal product samplesChoosing the right sample size for your productUsing overstock to provide product samples The return of subscription servicesClaim your exclusive 3 month free trial with Slippy >>> https://keepopt.com/slippy Find out your Paperplanes can you improve marketing ROI >>> https://keepopt.com/paperplanes Join our brand new 'Chloe's eCommerce Club' here >> https://keepopt.com/club ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Packaging is a phenomenal customer retention tool – when done right. Find out more from our guest, Lindsay Quan, Creative Director and Founder of Looq Design.We're discussing how this can even be a customer acquisition channel. Lindsay has been helping brands with strategic design since 2001, and knows the powers of a true brand experience.In this episode, we discuss:Packaging-based marketing Why should we improve our product packaging?How it impacts your customer acquisition and retention QR codes: how to get the best resultsHow often should brands update their packaging?SMS: direct-to-customer communicationClaim your exclusive 3 month free trial with Slippy >>> https://keepopt.com/slippy Find out your Paperplanes can you improve marketing ROI >>> https://keepopt.com/paperplanes Join our brand new 'Chloe's eCommerce Club' here >> https://keepopt.com/club ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Since 1999, Dylan Jenkins has been helping mail order and eCommerce businesses to recruit new customers through direct mail. Having worked with hundreds of brands to perfect their cold recruitment campaigns, Dylan is now Vice President of Sales at Epsilon Abacus, the premier data cooperative for catalogue and multi-channel retailers.In this episode we discuss:Cold direct mail’s appealHow customer data can be used in smarter waysThe role of data co-operativesChanging your customer baseStrategies for A/B testingClaim your exclusive 3 month free trial with Slippy >>> https://keepopt.com/slippy Find out your Paperplanes can you improve marketing ROI >>> https://keepopt.com/paperplanes Join our brand new 'Chloe's eCommerce Club' here >> https://keepopt.com/club ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Long-time marketing enthusiast Dan Dunn founded Paperplanes back in 2017 to merge the latest digital marketing technology with the power of print. They’ve now helped hundreds of brands to create personalised direct mail campaigns triggered by what customers actually do on your website.In this episode we discuss:The benefits of direct mail marketing How to keep your messaging personal Ways to A/B testMachine learning as a means of customer profiling Abandoned basket follow-upsClaim your exclusive 3 month free trial with Slippy >>> https://keepopt.com/slippy Find out your Paperplanes can you improve marketing ROI >>> https://keepopt.com/paperplanes ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Silvia Martin is an independent SEO consultant, founder of Trebole and judge of both the European Search Awards AND the UK Search Awards. Silvia is all about helping businesses improve their online presence, findability, search traffic and (most importantly!) organic revenue.In this episode we discuss:Tools to perform a link audit Why and how to do a tech audit How often we should audit our SEOPowerful AI tools you need to useWhat to do with the data from your SEO auditsBook your free 1 hour consultant call now >> https://keepopt.com/spec ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

We are joined by Rob Stanbury, Senior SEO Consultant at Spec Digital – a PPC and SEO consultancy that helps clients all over the world through coaching, consulting, strategising and delivering business growth through Google. He spends his days working on how best to improve their eCommerce client’s SEO traffic… and most importantly revenue. In this episode we discuss:Where to start with upgrading your SEOAI integration Steps to take around process driven tactics How to get started with SEOResources for keeping up to date with SEO trendsBook your free 1 hour consultant call now >> https://keepopt.com/spec ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

I’m chatting with SEO expert Montserrat Cano. She is an International SEO and Digital Marketing consultant whose core skill set is Technical SEO – so an awesome guest to help you make sure your next site move doesn’t screw up any of your SEO power.In this episode we discuss:The pros and cons of performing a site migration Reusing and improving your current website assets Minimising risk when updating SEOIncluding alt text to optimise SEOIs a website migration the right move for your business? Book your free 1 hour consultant call now >> https://keepopt.com/spec ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Krissie is the CMO and founder at Kollectify, the zero waste digital marketing agency for Shopify Businesses. Today we explore SEO from a planet-first perspective, and how it can fit with better SEO performances. Enjoy this conversation with Krissie as she shares some fascinating insights into the carbon footprint of our content marketing.In this episode we discuss:Reducing our carbon footprint Optimising brand websites to deliver better SEOHow simplifying user experience can increase sustainability Effective keyword researchPractical steps to garner more conversions from online storesBook your free 1 hour consultant call now >> https://keepopt.com/spec ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Komal Helyer knows email marketing inside out from working to grow email marketing platforms for the last 15 years. She’s also a brand ambassador for the Women in Tech forum, and Chair of the Email Council at the DMA.In this episode we discuss:Being smarter and more transparent with consumer dataGetting the most out of our email campaigns Optimising website design for dark mode and mobile Practical applications for AI How and when to use automation Deliverability and security Get 30% off Omnisend for your first three months >> https://keepopt.com/omnisend Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

We are joined by Emil Kristensen, who is CMO at eCommerce CRM system Drip. Before that he was CMO and co-founder at Sleeknote – so he’s been helping us all improve our email marketing for a decade! He talks about the current problem with email newsletters and an alternative plan that you can try today.In this episode we discuss:The benefits of doing away with weekly newslettersBe hyper specific with your targeted messagingIdentifying customers’ pain pointsPractical tips for drafting genuine and engaging newsletters Making marketing materials more funGet 30% off Omnisend for your first three months >> https://keepopt.com/omnisend Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Kerri McDonald co-founded her agency The Greenhouse in 2020 to help eCommerce brands improve their email and SMS channels. They’ve already helped over 30 brands to generate over $50m via email and SMS alone. Prior to founding The Greenhouse, she was Director of Marketing for a beauty brand where she grew eCommerce sales from $2m to $25m in just 3 years.In this episode we discuss:Implementing SMS into your marketing campaigns The right time to start expanding your reachThe various uses for SMS… and which approach has the most benefit for your brandWhere to source your addresses How best to communicate with your customers via SMSGet 30% off Omnisend for your first three months >> https://keepopt.com/omnisend Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

For the second time on the show, we are joined by Gabe Gabe Macaluso, the Director of Customer Success at Omnisend. Prior to that he was on the Bronto team at Netsuite – so Gabe’s got some serious eCommerce email pedigree! It was a refreshing conversation to hear Gabe unpack  how to optimise your existing email content.In this episode we discuss:Improving the marketing methods you’re already using Updating your email content to achieve low-effort, high-performance results Repurposing already existing content How to create fun, authentic content Understanding your audience’s communication stylesGet 30% off Omnisend for your first three months >> https://keepopt.com/omnisend Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Hannah Spicer has been helping luxury brands sell more online – especially with their email marketing since 2004, including roles at Harvey Nichols, Stella McCartney, De Beers, and Kurt Geiger. She now runs her own consultancy, Hannah Spicer Consulting, specialising in email marketing for an equally impressive list of luxury and fashion brands.In this episode we discuss:How to overcome some of the challenges with email marketing for luxury and premium brandsWhat you can do with abandoned cart and abandoned browse through emailMapping out our your customer’s post-purchase flows and following, so you don’t have one-time customersThe power of SMS and what we can learn from the US marketSegmentation for your VIP customers (hint: it’s not about discounts)Get 30% off Omnisend for your first three months >> https://keepopt.com/omnisend Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

In this episode, we continue our exploration into marketing attribution and delve into the work of AI Media Buying. We are joined by a self-confessed Meta Ads junkie, Rabah Rahill, who is the CMO at Triple Whale. The eCommerce Operating System manages analytics, attribution, and creative for your Shopify store in one place, and currently sits across 7,000 stores. In this episode we discuss:The foundations of economics 101: those with the best margins will always winThe top 3 things that the best brands are doingWhere are we with Next-Gen AI Media-Buying?Why the next biggest skill is being able to understand how to augment AI workflowsAnd why attribution will always be flawed – and how to embrace thatCheck out Triple Whale now >> https://keepopt.com/triplewhale ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Jo is the COO at Sweet Analytics, an analytics suite where you can bring all your data together to get a single customer view, and benchmark against the industry. Prior to joining Sweet Analytics Jo spent 18 years working at big name retailers in the UK across the fashion and furniture sectors.In this episode we discuss:The basics that you need in place before you even start thinking about attributionWhy it's important to get the numbers rightHow to avoid the common pitfalls Jo has seenThe danger of making assumptions and decisions made on errorsThe power of incremental testingCheck out Triple Whale now >> https://keepopt.com/triplewhale ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Jill Quick is an analytics consultant and trainer at The Coloring In Department. Originally a client-side marketer, she’s been helping brands of all sizes to get to grips with their measurement strategy since 2011. We’re all starting to get to grips with GA4 – but is it all we need?In this episode we discuss:Why attribution doesn’t need to be so complicated Being clear on who you are presenting the data toWhy User Acquisition and Traffic Acquisition are key reports to monitorHaving the right analytics in place to ensure that the data coming through is correctGetting ready for BigQuery and the future of your raw dataCheck out Triple Whale now >> https://keepopt.com/triplewhale ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

We are joined by Marketing Attribution Expert Jo Young. Jo is the Managing Director at UniFida, a team of data driven marketing experts with a focus on attribution, especially matching up offline and online marketing. Jo’s been at the forefront of marketing data analysis since 1995!In this episode we dive into why marketing attribution shouldn’t be scary – it tells you how everything is working. We discuss getting your first-party data in order, how attribution helps you understand the customer behaviour and journey, and how to do marketing sustainably by tracking your carbon cost of traffic sources.Check out Triple Whale now >> https://keepopt.com/triplewhale ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Jonny Hyams is the head of client services at Digital Gearbox, driving sales and great ROAS for their clients across Google Ads and other channels. This is a bonus episode because we have so much to cover in Google Ads at the moment. In this special episode, we explore what affects everything on this topic… bidding strategies.Jonny talks about the different types of strategies, including Manual, Maximise Impressions, Maximise Clicks, Maximise Conversion and Maximise Conversion Value. We also discuss setting up your own Google Ads native tracking, learning from the Reddit community, what to do if you’re hitting a ‘doom spiral’ – and why you need to prepare more for automation.Digital Gearbox - grab one of 10 free one to one consultations here >> keepopt.com/digitalgearbox****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Imogen Collins is Head of Delivery at Genie Goals, an award-winning agency driving results for ambitious eCommerce brands like mamas and papas, Smythson, Karl Lagerfeld, and Biscuiteers. Imogen has been helping brands improve their search engine marketing since 2013!Imogen talks about the key changes to Google Keywords ads in 2023. We unpack how Ad formats have changed greatly, the new goal-based campaign type Performance Max (aka PMax)keeping an eye on ROAS (Return on Ad Spend), responsive text ads – and the power of the full-stop.Digital Gearbox - grab one of 10 free one to one consultations here >> keepopt.com/digitalgearbox****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Nicki Eggie leads the Paid Advertising team at Reload Digital, Europe’s number 1 rated digital marketing agency for eComm and retail brands! Go team Reload!!Since 2009 the clients they’ve helped include everyone from Wrangler and L’Occitane to Emma Bridgewater and Harper Collins!Nicki is sharing 3 ways to use Audiences to increase the performance of your Google Ads Keywords Campaigns.Digital Gearbox - grab one of 10 free one to one consultations here >> keepopt.com/digitalgearbox****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Charlotte Sheridan is the founder of The Small Biz Expert a digital marketing agency based in London handling both Google and Facebook Ads.We're discussing why you should be considering YouTube ads as part of your top of funnel marketing this year. And Charlotte's giving us the 101 on what you need to know before you get stuck in. including ad formats, placements, targeting and more.Digital Gearbox - grab one of 10 free one to one consultations here >> keepopt.com/digitalgearbox****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Nick Trueman is the founder of Spec Digital, and host of the Winning with Shopify Podcast. He's also a true Google Ads geek!Nick is sharing exactly what's happening on Google Shopping Campaigns - and what you need to know to make them work for you this year. Including Performance Max, Standard Shopping Campaigns, SmartShopping and much more.Digital Gearbox - grab one of 10 free one to one consultations here >> keepopt.com/digitalgearbox****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor