ystem Drip. Before that he was CMO and co-founder at Sleeknote – so he’s been helping us all improve our email marketing for a decade! He talks about the current problem with email newsletters and an alternative plan that you can try today.

In this episode we discuss:

The benefits of doing away with weekly newsletters
Be hyper specific with your targeted messaging
Identifying customers’ pain points
Practical tips for drafting genuine and engaging newsletters
Making marketing materials more fun

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We are joined by Emil Kristensen, who is CMO at eCommerce CRM system Drip. Before that he was CMO and co-founder at Sleeknote – so he’s been helping us all improve our email marketing for a decade! He talks about the current problem with email newsletters and an alternative plan that you can try today.

In this episode we discuss:

The benefits of doing away with weekly newsletters
Be hyper specific with your targeted messaging
Identifying customers’ pain points