Welcome to this year’s Black Friday Top Tips episode!

Not only are my 9 guests offering excellent advice, each one is coming from a different perspective, and if I was going to write out my own advice for Black Friday 2023… there isn’t a key point on that list they’ve missed.

Here's who's sharing their top tip for Black Friday:

Mary Lister, Triple Whale
Jodie Guichard, Inventory Planner by Sage
David Meakin, SHOPLINE
Imogen Collins, Genie Goals
Ed Barter, Herdify
Fiona Stevens, Loyalty Lion
Derric Haynie, Pipe17
Jessica Totillo Coster, eCommerce Badassery
Greg Zakowicz, Omnisend

In this episode we discuss:

TikTok Shop’s impact on Black Friday strategies
Why is it important to attract attention to your brand on Black Friday?
Should you focus on existing customers? Or new customer acquisition?
Launching a loyalty program before Black Friday
How can automation, specifically in email marketing, drive sales on Black Friday?
What should your discount strategy look like?
How to make sure your systems don't have a meltdown

[07:22] Tech solutions streamline stock management and boost efficiency.

[12:51] Consumers' buying behaviour driven by social cues.

[16:18] Black Friday success relies on loyal customers.

[20:20] TikTok shop gaining popularity, cost-effective for brands.

[22:51] 2023 has been a weird year for businesses.

[26:27] Email and SMS automation boost sales.

[29:31] Don't neglect your strategy for Black Friday.

And if you want more... you can find the replay of our Profitable Black Friday Webinar here https://web1.ecommerceexplored.com

Learn about Herdify >> https://keepopt.com/herdify

Find your next eCommerce tool >> https://keepopt.com/tech

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