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Chloe Thomas

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - Current Mini-Series = Content Marketing - Next Mini-Series = AI Use Cases that Actually Work Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: https://keepoptimising.com/

Total 231 episodes

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Marketing Foundations: Analytics. Getting the data you need to Keep Optimising with Luke Carthy

Marketing Foundations: Analytics. Getting the data you need to Keep Optimising with Luke Carthy

Luke started his eCommerce career client side, then after being invited to speak at MozCon 2019 (oh yes!) he decided to go it alone. He now spends his days helping his clients deliver sustainable eCommerce growth with SEO and CRO. In order to do that he’s often getting into the details of analytics set ups to make sure what we’re seeing in our reports is (a) useful and (b) an accurate representation of what actually happened!Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

42:0920/01/2021

Marketing Foundations: Your Team, how to work remotely successfully with Shauna Moran

Marketing Foundations: Your Team, how to work remotely successfully with Shauna Moran

Shauna spend 4 years working in partnership for eCommerce site platforms Shopify and Kooomo before founding her own business Operate Remote in 2018 to help businesses create remote working environments that create highly engaged and productive teams. Although the Operate Remote business is only a couple of years old it has already been named one of the Top 10 Leadership Development Coaching Companies in Europe! We talk through the top 3 challenges of working remotely and how you can solve them to get your inhouse team, freelancers and agencies working in efficient, successful harmony.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

44:0113/01/2021

Marketing Foundations: The Right Tech Stack with eCommerce Tech's Derric Haynie

Marketing Foundations: The Right Tech Stack with eCommerce Tech's Derric Haynie

Derric is the Chief eCommerce Technologist at eCommerce Tech, Since 2014 he’s worked across the eCommerce world – he’s been a marketing agency CEO, and been in house running the marketing for a beauty box subscription box called BoxyCharm (recently sold for $500m to Ipsy) AND helpdesk service Gorgias (recently closed a series A funding for $14m). Derric is all about getting the right tech stack in place for your business. In this episode we discuss just what that means - and Derric shares lots of tips on what you need and how to get it.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

42:0406/01/2021

Content Marketing: User Generated Content how make it work for you with Joanna Steele

Content Marketing: User Generated Content how make it work for you with Joanna Steele

Joanna Steele is The UGC Queen, what Joanna doesn’t know about getting customer reviews and using them to increase sales is very little! Until Feb 2020 she was the Senior Reviews and Customer Generated Content Manager at Argos (one of the UK’s leading high street retailers and the 3rd most visited website in the UK after Amazon and eBay). She’s now an award-winning Digital marketing and eCommerce Strategist. We're discussing what to do to make the best use of your User Generated Content AND how to get it.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

33:2530/12/2020

Content Marketing: How design fits into your content strategy with Shayne Tilley from 99designs

Content Marketing: How design fits into your content strategy with Shayne Tilley from 99designs

Shayne is Head of Marketing at 99designs. Shayne’s been in marketing for over 15 years, and has the perfect marketing aptitude list – a touch of nerd, a sprinkling of creativity, and a dusting of mathematician! So as well as knowing how the numbers need to stack up – he’s also VERY well versed in how the right design can totally change the results of a content strategy.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

42:2323/12/2020

Content Marketing: What does a modern PR strategy look like? with Mark Hook

Content Marketing: What does a modern PR strategy look like? with Mark Hook

Mark is the Global Director of PR and Communications at digital operations solutions supplier Brightpearl. He’s been in PR for over 10 years working for content sites, hospitals, at a PR agency AND as Global PR Lead at eCommerce retailer Lovehoney. It’s fair to say that Mark knows PR inside out!Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

35:1116/12/2020

Content Marketing: Outreach and Digital PR tips with Spark Toro's Rand Fishkin

Content Marketing: Outreach and Digital PR tips with Spark Toro's Rand Fishkin

Back in 2003 Rand co-founded what has become one of the pillars of SEO knowledge sharing, and an awesome software tool set – yes Moz. Now he’s busy with a new software tool, SparkToro a market research and audience intelligence tool – that means it shows you what publications and people influence your target audience – aka the publications and blogs you should be including in your off-site content marketing activity.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

43:0009/12/2020

Content Marketing: Blogging - how to make it work for you with Fynn Glover of Matcha

Content Marketing: Blogging - how to make it work for you with Fynn Glover of Matcha

Since 2011 Fynn has been helping business to tell their story. Most recently that’s led to him founding Matcha – a blog system developed specifically for DTC and eCommerce businesses. We chat about how to blog, what to blog about, why should should consider blogging, when you shouldn't blog and much more.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

37:3502/12/2020

Social Media: Instagram - what you should do with Chloe Alysse from Tailwind

Social Media: Instagram - what you should do with Chloe Alysse from Tailwind

Chloe Bubert is an influencer and affiliate manager at Tailwind – which is an Instagram and Pinterest Scheduling and Analytics tool. As well helping lots of businesses make the most of their Instagram profiles, Chloe is also a fashion influencer and blogger in her own right.In the epsidoes we discuss what you should be posting on Instagran, how to use your Stories, using Hashtag optimisation to grow your followers, getting traffic to your site, and much more.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

42:3725/11/2020

Social Media: How to get your Customers raving about you on social with Dan Gingiss

Social Media: How to get your Customers raving about you on social with Dan Gingiss

Dan is the author of the bestselling book “Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media”, AND co-host of “The Experience This! Show” podcast.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

35:0018/11/2020

Social Media: How to use Nano Influencers to grow your sales with Neal Schaffer

Social Media: How to use Nano Influencers to grow your sales with Neal Schaffer

For over 10 years Neal’s been deep in the world of social media running an agency (PDCA Social), teaching at 3 universities around the world, speaking at conferences around the world AND hosting the Maximize your Social Influence Podcast. Neal is also the author of the brand new bestselling book “The Age of influence: The power of Influencers to Elevate your Brand”.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

41:3811/11/2020

Social Media: What's the Point of Social Media with Matt Edmundson

Social Media: What's the Point of Social Media with Matt Edmundson

Matt’s been in eCommerce since 2002, running his own eCommerce business – Jersey Company which since 2006 has global sales in excess of $75m. In recent years he’s branched out to help others and now hosts the eCommerce Podcast, and coaches many eCommerce businesses via his masterclasses and masterminds. We discuss how an eCommerce business should approach social media - what platforms to use, how to track performance, and what to say. Plus, quite a bit more!Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

39:2304/11/2020

Advertising: Explore the Blue Ocean of Pinterest Ads with Elle McCann

Advertising: Explore the Blue Ocean of Pinterest Ads with Elle McCann

Elle has been helping eCommerce stores grow for over 10 years at her business Curious Themes, both building over 150 Shopify stores AND as the host of the Curious Themes YouTube channel where she has over 30,000 subscribers for her Shopify training videos. Well, Elle’s not just awesome at Shopify – she’s also a dab hand at online advertising, and this year she’s turned her attention to mastering Pinterest Ads both for her business and the many eCommerce stores she helps.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

32:4228/10/2020

Advertising: Creative that SELLS on Facebook and Instagram Ads with Kevin Urrutia

Advertising: Creative that SELLS on Facebook and Instagram Ads with Kevin Urrutia

Kevin owns several successful eCommerce Stores, hosts the Digital marketing Fastlane podcast AND runs the #1 Facebook Ads agency Voy Media. In the last episode we got deep in to securing your Facebook Ads success by getting your account structure and audience targeting right. In today’s episode…we’re covering the other part you need to get right – your Facebook and Instagram Ad creative. We’re talking about what to do with your images and your videos, we’re talking ad formats, AND we’re talking about the copy that goes into them as well.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

35:5721/10/2020

Advertising: The Essential Facebook Ad Strategies for Q4 success with Sarah Geoffrion

Advertising: The Essential Facebook Ad Strategies for Q4 success with Sarah Geoffrion

Sarah is the head of delivery at Nest Performance. For the last 4 years Sarah’s been deep in the world of PPC running ads across Adwords, Facebook, Instagram and more. Over the summer Nest did a HUGE research project to identify the key trends we’re likely to see this Q4 in the Facebook / Instagram ad space. That culminated in the report “CHRISTMAS 2020: CRUNCH TIME FOR THE OVERCROWDED ECOMMERCE MARKET”. Sarah joins us on the show to share the key findings AND cover the key strategies you still have time to implement to make sure your Q4 achieves your target ROAS or CPA.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

39:5514/10/2020

Advertising: Google Shopping Campaign Tips with Mark Hammersley

Advertising: Google Shopping Campaign Tips with Mark Hammersley

Mark is one half of the awesome Hammersley Brothers, CMO of the award winning eCommerce growth specialists smartebusiness AND author of the excellent book ‘The Business Owner’s Guide to Google Shopping’. Which is exactly what he’s here to talk about today. We covered everything Google Shopping Campaigns - from the basic 'how to make your SmartShopping campaign work better' right through to some super clever advanced campaign structure set ups you can use to maximise the sales and minimise the costs. We also get into ad formats, how Google keyword search ads can help you improve your GSC results AND much much more.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

46:1307/10/2020

Black Friday/Cyber Monday - 9 eCommerce Experts Share their Top Tips for Success

Black Friday/Cyber Monday - 9 eCommerce Experts Share their Top Tips for Success

In this episode we have everything you need to know to make this year's Black Friday / Cyber Monday super successful for your business.Our 9 eCommerce experts share powerful advice that's going to help you make this year end on a high for your business. Our experts include:Shopify's Kristen LaFranceVoy Media's Kevin UrrutiaOmnisend's Rytis LaurisJessica Totillo Coster from the eCommerce Badassery PodcastYouTube star Elle McCann from Curious ThemeseCommerce Tech's Derric Haynie10,000 customers' Lucy Bloomfieldhost of the 2x eCommerce Podcast Kunle Campbell.Expect to listen to this one twice!Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

34:2630/09/2020

Using Live Chat and Customer service to improve conversion rates with Gorgias' Lucas Walker

Using Live Chat and Customer service to improve conversion rates with Gorgias' Lucas Walker

Lucas has been involved with online marketing and selling for over a decade, including running this own eCommerce store for 5 years. In recent years he’s focused in on the world of turning customer support from a cost centre to a revenue and conversion driving activity as part of his role at leading eCommerce helpdesk provider Gorgias. We’ve lots of tips to use your live chat (and other customer service channels) to give your customers the support, answers and pushes towards buying they need to place those orders and thus improving your conversion rates. That includes who should be manning your live chat, automations, optimising it, where and when to deploy it and a whole host more! We even get into using customer service to improve the performance of your Facebook ads!Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

33:4723/09/2020

Improve your Homepage, Navigation & Category Pages with Mogens Møller

Improve your Homepage, Navigation & Category Pages with Mogens Møller

Mogens Møller is the CEO and co-founder at Sleeknote where they help us turn visitors into subscribers. He’s been in eCommerce for over 10 years and is just a little bit obsessed by user experience and conversion optimisation. In fact he’s just spent 3 months conducting more than 240 usability tests on the world’s biggest online stores, across both mobile and desktop. And he's on the show to share what he's learnt.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

47:0416/09/2020

Getting your customer personas right is rocket fuel for conversion rates with Lucy Bloomfield

Getting your customer personas right is rocket fuel for conversion rates with Lucy Bloomfield

Lucy Bloomfield grew her eCommerce business to over 10,000 customers in just 18 months, and now she helps other retailers replicate her success. When we caught up over the summer she mentioned she’s currently seeing some amazing results by focusing on customer personas – I know how many of you struggle with these and how powerful they can be so it was a no brainer to add that into our ‘Increase your Conversion rates’ focus.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

44:2409/09/2020

How Better Onsite Search can up your conversion rates with Ian Scarr from Klevu

How Better Onsite Search can up your conversion rates with Ian Scarr from Klevu

Ian has been involved in the world of site search since 2013, helping retailers throughout the UK and beyond to leverage ever cleverer algorithms to improve the experience of searchers on their website, and therefore (of course!) the sales achieved on a website.When we decided to spend a month covering improving onsite conversion rates, Onsite Search was a topic we had to cover, and Ian was at the top of my list to come on and talk about it.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

35:1702/09/2020

SEO: Free Google Shopping traffic (and Buy on Google news) with Justin Seibert

SEO: Free Google Shopping traffic (and Buy on Google news) with Justin Seibert

We couldn’t talk SEO in 2020 without talking about Google’s decision to make the listings on the ‘Shopping’ Tab free.In this episode…that’s exactly what we’re getting in to. Where you can do it, how do it, how to optimise it, and what it could do for you…Justin is the President of Direct Online Marketing, a top 200 Premier Google Partner who have clients around the world. Justin’s been named on the Hanapin Marketing “Top 25 Most Influential Pay Per Click Advertising Expert” list three years running, so he knows plenty about the paid side of Google Shopping – and he been busy helping retailers make the most of the ‘free’ side ever since Google announced it earlier this year.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

36:5126/08/2020

SEO: Everything you need to know about Dynamic Rendering with Geoff Atkinson

SEO: Everything you need to know about Dynamic Rendering with Geoff Atkinson

Not yet heard about Dynamic Rendering? Me neither! That's why I've got Geoff on the show to tell us everything we need to know. Listen to find out what it is, how it can make a BIG difference to your SEO performance, who it works well for - and lots more. Geoff is the ex retailer behind the SEO success of Overstock, and the founder and CEO of Huckabuy.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

31:4319/08/2020

SEO: How to target Long Tail Keywords with your Category Pages with Kristina Azarenko

SEO: How to target Long Tail Keywords with your Category Pages with Kristina Azarenko

We talk about why you should care about long tail keywords, and why they represent a great opportunity for increasing sales. Then we get into why your category pages are a GREAT place to optimise for long tail keywords.Then Kristina shares her 8 Step Framework for taking the workload out of targeting long tail keywords with your category pages. It's a VERY clever framework, and one that helped one of her clients increase sales by $100,000s in just a few months. Have a listen to find out more.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

47:5612/08/2020

SEO: Luke Carthy explains Technical SEO 101

SEO: Luke Carthy explains Technical SEO 101

Technical SEO 101 - how to make sure you're letting the search engines in, and giving them a good impression of your site. We chat through how to identify how good (or bad) your technical SEO currently is, and how to fix some of the common issues.Luke Carthy started his SEO career client side, then after being invited to speak at MozCon 2019 (oh yes!) he decided to go it alone. He now spends his days helping his clients deliver sustainable eCommerce growth with SEO and CRO. One of the areas he regularly sees making big changes to performance is getting technical SEO right – so it was a no-brainer to get him on the show to help all you improve your SEO performance.Get all the links and resources we mention at KeepOptimising.comEpisode sponsored by Klaviyo

40:3405/08/2020

Email Marketing: Marketing Automation tips with Unofficial Shopify Podcast's Kurt Elster

Email Marketing: Marketing Automation tips with Unofficial Shopify Podcast's Kurt Elster

It's always a pleasure to catch up with Kurt Elster, host of the Unofficial Shopify Podcast. Especially when we get to chat about a topic close to both our hearts - email marketing automation.Episode sponsored by Klaviyo****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

35:5629/07/2020

Email Marketing: Increase your Email Sign ups with Kate Barrett

Email Marketing: Increase your Email Sign ups with Kate Barrett

Earlier this year Kate Barrett from e-Focus Marketing published a FASCINATING report looking at how retailers in the UK and US are gathering email data. The results aren't pretty! In this episode we explore what we can learn from the results to increase the growth of our email lists.Plus, Kate will be sharing her email marketing insider tips.Episode sponsored by Klaviyo****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

42:3422/07/2020

Email Marketing: DTC Marketing Tips from Klaviyo

Email Marketing: DTC Marketing Tips from Klaviyo

A surprising number of DTC brands have yet to embrace email marketing - so it's great to be chatting to Louise Read from Klaviyo about how DTC brands are using email marketing to build a stronger customer relationship and sales growth.Plus, Louise shares her Email Marketing Insider Tips.Episode sponsored by Klaviyo****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

37:1515/07/2020

Email Marketing: Segmentation Tips for eCommerce Growth inc Preference Centres

Email Marketing: Segmentation Tips for eCommerce Growth inc Preference Centres

We've covering a more advanced email marketing tactic with dotdigital's Gavin Laugenie. Find out how you can use preference centres to take your segmentation and email marketing performance to the next level.Plus, Gavin will be sharing his email marketing insider tips.Episode sponsored by Klaviyo****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

37:3315/07/2020

Email Marketing: Chad S White author of 'Email Marketing Rules'

Email Marketing: Chad S White author of 'Email Marketing Rules'

Very exciting to open our show with Chad S White the best selling author of 'Email Marketing Rules: Checklists, Frameworks, and 150 best Practices for Business Success'.We get into:metrics, goals, benchmarkingmanaging inactive email addressesemail list growthPlus he shares his email marketing insider tips!Episode sponsored by Klaviyo****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

51:1515/07/2020

Welcome to the Keep Optimising Marketing Podcast

Welcome to the Keep Optimising Marketing Podcast

Episode 000: Welcome to the Keep Optimising Marketing Podcast - in this episode host Chloe Thomas explains what the show is all about and how you can get the most from it.Don't forget to subscribe so you don't miss a single episode.Full details of the show can be found on our website https://keepoptimising.com[updated November 2021]

08:5615/07/2020