James Carson is a content strategy consultant with some super impressive consumer facing experience including Head of SEO and Social Media at the Telegraph Media Group (huge newspaper in the UK), and MD at History Hit. Right now he’s the founder of Publishing Strategy AND has just launched the AI tools directory NextGenTools.ai.  In this episode, we discuss: Why a multiplatform content strategy is important Using AI tools for content creation efficiency Maintaining the human touch in your content  Dive in: [04:59] iPhone age boosted social media accessibility and challenges. [07:56] Adapting content for social media is essential. [11:29] Video's promotional value in eCommerce is debated. [16:09] Plan social media strategy based on presence. [19:05] Good technical setup pays off; AI aids cleaning. [22:18] Tools like Synthesia, HeyGen becoming ubiquitous. [25:46] AI-generated content must be clearly labeled, critical. [27:29] Insider Tips from James!  Find the notes here: https://keepopt.com/229 Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Ian Lewis is the Head of Data & Analytics at Launch, the happy performance agency. And not just happy, they are also Google Premier Partner and twice winners of Europe’s best small PPC agency.  In this episode, we discuss: Implementing Consent Mode V2 Using Enhanced Conversions Collecting first-party data whenever you can  Dive in: [07:54] Google Ads changes driven by new privacy legislations. [09:53] Cookie consent tools integrate with Google's ad system. [14:12] Google uses first-party data despite cookie declines. [17:33] Collect data to enhance user experience and ads. [19:47] Shopify collects data easily integrating with platforms. [24:08] Time changes carefully to avoid data misalignment. [25:43] Insider Tips from Ian!  Find the notes here: https://keepopt.com/228 Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Siobhan Solberg is a data protection consultant… with a growth mindset. Yeah! She founded her consultancy Raze back in 2018 to help businesses take control of and optimise their marketing data.  In this episode, we discuss: Why data privacy is now a must for businesses Transparency as a key component for building trust and loyalty  How less data can be more relevant  Dive in: [06:50] Transparent data practices build customer trust and retention. [14:50] Maintaining accurate marketing lists is daily hassle. [19:18] Shift from hoarding to actionable data is crucial. [22:20] Data location matters as much as content. [24:02] Marketing teams are clueless about data management. [27:40] Data purpose, retention, awareness, and detailed mapping. [29:53] Insider Tips from Siobhan!  Find the notes here: https://keepopt.com/227Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Luke Carthy started his eCommerce career client side, then after being invited to speak at MozCon 2019 he decided to go at it alone. He now spends his days helping his clients deliver sustainable eCommerce growth with SEO and CRO. Which at the moment includes ME – yes Luke has spent the summer helping me with the eCommerceTech.io rebuild – making sure our SEO, analytics, and cookie stuff is bang on.  In this episode, we discuss: The complexity of attribution marketing Why focusing on single channels will no longer work  Using first-party data and tools to improve accuracy  Dive in: [05:53] Early warning system indicates analytics tracking issues. [09:10] Apple stricter on data-sharing; makes attribution complex. [10:58] Privacy changes, Google Analytics updates, economic shift impacts. [17:46] First user channel indicates initial site discovery. [21:02] Consider all attribution models in customer journey. [24:05] User ID helps unify multi-device user data. [27:11] Attribution report reveals complex, multi-touchpoint conversion process. [30:02] Insider Tips from Luke!  Find the notes here: https://keepopt.com/226Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your first party cookies.  In this episode, we discuss: The importance of first-party data Data as the foundation for effective marketing Using tools to make first-party data implementation as easy as possible How first party cookie data can increase your advertising and email sales Dive in: [04:48] Left big tech to help small businesses. [08:50] Collect our own data for powerful marketing. [10:49] Enabling a domain-specific, non-shared cookie. [13:29] More data improves Facebook ads targeting algorithm. [19:13] Marketing fundamentally is about understanding your customers. [20:07] Collect customer information to optimize targeted marketing. [21:59] Insider Tips from Yiqi!  Find the notes here: https://keepopt.com/225 Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

JJ Reynolds is the founder of Vision Labs where he helps companies measure and take action on their marketing data.  In this episode, we discuss: Why you should think about measurement rather than attribution Three functions you should consider when building your tech stack Properly planning and executing your measurement strategy  Dive in: [06:44] Effective measurement improves strategy and efficiency consistently. [10:16] Data aggregation is essential for comprehensive performance reports. [15:22] Brands need simplified tech, visibility into individual outcomes. [16:56] Unified, accurate analytics are essential for business decisions. [19:44] Constant attention needed for evolving analytics strategy. [25:49] Insider Tips from JJ!  Find the notes here: https://keepopt.com/224 Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Welcome to this year’s Black Friday Top Tips episode!  Not only are my 10 guests offering excellent advice, each one is coming from a different perspective, and if I was going to write out my own advice for Black Friday 2024… there isn’t a key point on that list they’ve missed. Here's who's sharing their top tip for Black Friday 2024: Amy Hind, Launch Gilbert Corrales, Leaf Yiqi Wu, Aimerce James Cowie, SHOPLINE Graham Murray, Genie Goals Gisela Benini, Genie Goals Becky Herbert, Launch Brad Houldsworth, Remarkable Commerce Jodie Guichard, Brightpearl by Sage And Noah Tucker, Social Snowball Dive in: [04:23] Optimize customer journey for effective Black Friday. [06:53] Fix conversion tracking and analytics for Q4. [09:54] Enhance data tracking to recover lost sales. [14:02] Ensure timely, warranted exposure for Black Friday. [16:50] Use giveaways to boost newsletter subscriptions efficiently. [20:18] Test creatives and audiences early for Black Friday. [25:42] Optimize marketing based on stock levels and trends.  Find the notes here: https://keepopt.com/223 Save 10% on Yoast for Shopify in September 2024 >>> https://keepopt.com/yoast MAX SAVING > Save 10% on your first YEAR of The Yoast SEO Plugin for Shopify – select the yearly plan and use code KEEP10ANNSave 10% on your first MONTH of The Yoast SEO Plugin for Shopify – select the monthly plan and use code KEEP10MON--- ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Alex Moss is Principal SEO at Yoast, and also co-founder of FireCask. He’s been in SEO for over 20 years working a mix of in house, agency-side, AND now software-side roles.  In this episode, we discuss: The Google data leak and what it validated Google’s third-party cookie backtrack AI and its impact on SEO And Google’s monopoly on the web in general  Dive in: [09:00] SEO hasn't changed much, just more info. [10:37] GDPR regulations in Europe caused legal challenges. [16:14] Website ads frustration and conflicting views on helpful content. [18:36] The 4 types of search intent. [20:32] Update on Google’s monopoly and the Department of Justice. [25:49] Insider Tips from Alex!  Find the notes here: https://keepopt.com/222 Save 10% on Yoast for Shopify in September 2024 >>> https://keepopt.com/yoast MAX SAVING > Save 10% on your first YEAR of The Yoast SEO Plugin for Shopify – select the yearly plan and use code KEEP10ANNSave 10% on your first MONTH of The Yoast SEO Plugin for Shopify – select the monthly plan and use code KEEP10MON--- ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Zoe Rowswell is the co-founder of Tern Eco, and has some amazing Fashion eCommerce credentials. Zoe was Director of eCommerce for Urban Outfitters, Global Director of eCommerce and Omnichannel at Jimmy Choo, AND rose from assistant merchandiser to Head of Online Trading during 14 years at TopShop.  In this episode, we discuss: How the secondhand market is growing, and growing rapidly Why owning your secondhand experience is important Using the Tern Eco software to start your secondhand market journey The importance of the data you get from your secondhand program  Dive in: [05:19] eCommerce experts launch sustainable retail consultancy in 2019. [08:26] Excitement about growing business in recommerce industry. [11:37] EU-driven legislation will impact trade and sustainability. [14:59] 60% of population willing to buy secondhand. [18:21] SME retailers agile, innovative, capable, and profitable. [20:22] Real-world product wear and tear data. Feedback for durable, repairable products. [24:33] Innovating business models for customer engagement. [25:49] Insider Tips from Zoe!  Find the notes here: https://keepopt.com/221Save 10% on Yoast for Shopify in September 2024 >>> https://keepopt.com/yoast MAX SAVING > Save 10% on your first YEAR of The Yoast SEO Plugin for Shopify – select the yearly plan and use code KEEP10ANNSave 10% on your first MONTH of The Yoast SEO Plugin for Shopify – select the monthly plan and use code KEEP10MON--- ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Hamish McKay is the founder of surprisingly ground breaking new eCommerce tool Order Editing. Now helping over 600 Shopify merchants to improve post-purchase customer experience.  In this episode, we discuss: Why you need to focus on the post-purchase customer experience Empowering the customer Upselling opportunities and increasing your brand’s revenue  Dive in: [03:36] Managed customer experience for popular YouTuber brands. [08:07] Mistakes after hitting buy button explained succinctly. [12:56] Optimised journey for order confirmation and edits. [14:15] Enhancing customer experience is a no-brainer. [18:22] Bad news for everyone, missed order potential. [22:22] Insider Tips from Hamish!  Find the notes here: https://keepopt.com/220 Save 10% on Yoast for Shopify in September 2024 >>> https://keepopt.com/yoast MAX SAVING > Save 10% on your first YEAR of The Yoast SEO Plugin for Shopify – select the yearly plan and use code KEEP10ANNSave 10% on your first MONTH of The Yoast SEO Plugin for Shopify – select the monthly plan and use code KEEP10MON--- ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Noah Tucker is the founder and CEO at Social Snowball, the word-of-mouth marketing platform for eCommerce. Social Snowball’s affiliate & referral programs drive millions in revenue for over 2,000 leading brands such as Solawave, Obvi, and Fanjoy. In this episode, we discuss: What “manufacturing virality” is How you can own TikTok customer data through 3rd party software Attribution for influencer marketing  Dive in: [03:09] Transitioned from brand side to tech, influencer marketing. [08:03] TikTok shop lacks customer data for marketing. [11:11] Creators create branded TikTok pages, affiliate program. [12:43] Curate viral content, boost revenue, and scale. [18:22] Influencers share unique, single-use codes via link. [20:40] Automatically generate affiliate accounts with Shopify data. [23:17] Insider Tips from Noah!  Find the notes here: https://keepopt.com/219 Discover Social Snowball >> https://keepopt.com/snowball ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Gisela Benini is a specialist in digital marketing, social media and eCommerce, and is one of the team at award-winning agency Genie Goals.  In this episode, we discuss: Gisela’s 3 Cs for TikTok success What you need to know about ad length Tracking performance with custom metrics  Dive in: [05:02] Focus on authentic, attention-grabbing TikTok creatives. [06:33] Grab attention, retain interest, end with action. [10:21] TikTok offers unique advertising and creative tools. [14:32] TikTok offers TTCX for ad creatives. [17:29] Understand audience, create community, advertise product effectively. [19:56] Ad length based on age range. [27:41] Insider Tips from Gisela!  Find the notes here: https://keepopt.com/218 Discover Social Snowball >> https://keepopt.com/snowball ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Dawn Chubai is a live stream product selling expert! She’s been working in TV and video for over two decades – originally as a TV presenter and journalist including as co-host of Canada’s number one breakfast show!! More recently she’s been a star of TV shopping, and is now helping 100s of influencers, experts, celebrities and of course brands to learn the skills of live shopping via her Live Selling School.  In this episode, we discuss: Understanding your audience and customers Why you need to master storytelling How engagement plays an important role in your live selling  Dive in: [05:31] Launch of Live Selling School lacked competition. [09:11] Consider TikTok shop, choose a fitting face for your brand. [15:36] Live streaming shopping boosts brand engagement, sales. [17:15] Creating sensory experiences in online shopping presentations. [21:16] Understand customer motivation, craft compelling pitch. [25:19] Respecting consumer differences, guiding with integrity, acknowledging uniqueness. [27:41] Insider Tips from Dawn!  Find the notes here: https://keepopt.com/217 Discover Social Snowball >> https://keepopt.com/snowball ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Ashley Wright’s been helping brands big and small drive results from social for nearly 10 years. Working brand side, and for agencies – he’s now the founder of his own business – Social Tale which is all about building growth on TikTok.  In this episode, we discuss: The 4 pillars of TikTok Strategic product selection and offers How to get to your first 100 sales Optimising affiliate partners  Dive in: [06:27] The pillars of TikTok. [09:17] Focus on 1-3 key products for promotion. [12:02] Create aggressive affiliate strategy with higher commissions. [15:01] Creating consistent content is crucial for success. [19:12] Reach out to brand owners for promotion. [21:25] TikTok focusing on live content for growth. [25:59] Insider Tips from Ashley!  Find the notes here: https://keepopt.com/216  Discover Social Snowball >> https://keepopt.com/snowball ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Danielle Gipps is one of the team at customer acquisition agency Revenue Growth Agency. Where they are committed to growing ambitious luxury eCommerce brands through a tried and tested Revenue Growth Framework.  Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" In this episode, we discuss: How to expand your reach with TV ads Targeted advertising Budget requirements for testing TV ads Tracking and measurement Tips for making your ads successful Dive in: [04:21] TV advertising accessible to smaller brands, is beneficial. [07:21] Testing ads with free views, limited wastage. [12:46] Upgrade ad production after successful testing results. [14:32] Maintain consistency across platforms for effective content. [19:24] Digital channels provide some control for marketers. [23:50] Launching new TV campaign affects sales analysis. [25:31] Insider Tips from Danielle!  Find the notes here: https://keepopt.com/215  Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Jo Young is the Managing Director at UniFida, a team of data-driven marketing experts with a focus on attribution, especially matching up offline and online marketing. Jo’s been at the forefront of marketing data analysis since 1995! In this episode, we discuss: Breaking down the silos and integrating marketing channels The importance of cost and ROI Looking beyond last-touch attribution Sustainability integration Dive in: [04:29] Tracking marketing impact through direct and indirect means. [08:53] Traditional marketing measurement uses complex tracking mechanisms. [12:47] Measurement complexity, silo breakdown, techniques combination effectiveness. [13:58] Integrating all marketing activities for effective attribution. [19:27] Factor cost calculations into cross-channel marketing decisions. [22:03] Sustainability in marketing is gaining popularity. [23:43] Insider Tips from Jo!  Find the notes here: https://keepopt.com/214  Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Doug Franklin is the founder and CEO at Penny Black. Who are all about taking control of the unboxing experience to drive engagement and conversion rates through the roof. In this episode, we discuss: How the unboxing experience is a key to delighting the customer The power of personalization Why offline marketing still matters Dive in: [05:30] Focused on product development and warehouse integration. [09:33] Catalogues evolved to personalized, cost-effective flyers. [13:18] Data tracking for customer engagement and sales. [17:53] Merchants can scale and target specific cohorts. [20:32] Insider Tips from Doug!  Find the notes here: https://keepopt.com/213  Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Anna Wilson has over 21 years experience optimising retention and acquisition strategies for growth for mail order retailers. Working both agency AND client side she has a wealth of experience to share gathered whilst working for brands like Orvis, Boden, The White Company, Able & Cole, Glasses Direct and many more. She’s now a senior member of the team at Go Direct Marketing where they manage 100s of catalogue mailing campaigns a year.  In this episode, we discuss: The seamless integration of online and offline marketing strategies The synergy between catalogues and email marketing How to leverage customer service and website alignment  Dive in: [07:02] Maintain brand consistency across social media platforms. [09:56] Consider email and mail for catalogue distribution. [13:33] Encourage catalogue use, seize warm customer interest. [16:20] Consistent website and catalogue branding is crucial. [19:51] Consider retail partnerships, online presence, and consistency. [22:40] Insider Tips from Anna!  Find the notes here: https://keepopt.com/212  Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Nicky Lomax is an expert buyer of Offline Media – spending 10 years at marketing and data agency more2, including leading the Media and Acquisition Data Planning team driving offline acquisition strategy for BIG retail brands like Loaf, Charles Tyrwhitt, Book People, Joules, Sweaty Betty, and hush!! Nicky and her team regularly bought over 15 million names, and over 30 million inserts a year! She now works brand side most recently running CRM projects at This Works and Ted Baker. In this episode, we discuss: The importance of negotiation in offline media buying  Testing and optimization are crucial Leveraging demographic data for targeted campaigns  Dive in: [05:27] Negotiating media buying rates for traditional media. [08:10] Buying into specific postal sectors for marketing. [11:25] Propensity modeling and ranking postal regions. [14:08] Offline marketing has time lag; online is instant. [18:17] Consider various model selections for better results. [23:07] Start with substantial investment, consider expert advice. [28:27] Insider Tips from Nicky!  Find the notes here: https://keepopt.com/211  Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Wesley is Chief Revenue Office at Leaf. Where he (and the rest of the Leaf team) are specialists in driving superior digital performance for DTC brands from ad click through to purchase.  In this episode, we discuss: The importance of technology and data science  How to balance budgets and metrics Why you need to look beyond the numbers Dive in: [05:23] Data smart brands win in evolving industry. [07:57] Brands struggle, need to understand profitability. [10:37] Maximizing margins requires dynamic budget and structure. [15:50] Understanding data attribution in a changing world. [19:08] Google Consent Mode v 2 affects retargeting heavily. [22:09] Control budget, creatives, and product collections effectively. [25:11] Insider Tips from Wesley!  Find the notes here: https://keepopt.com/210  Request your Performance Data Audit from Leaf now >>> https://keepopt.com/leaf ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Tom Webster is a partner at Sounds Profitable, the leading voice of significance for the digital audio industry, devoted to growing the podcast sector through audio insights, education and connections. They produce the must-consume research on podcast advertising, and are probably the only newsletter I read religiously. In this episode, we discuss: Why podcast listeners are your ideal audience How to track your ad performance effectively The best types of podcast ads for your brand Crafting ads that resonate with listeners Dive in: [03:10] 30-year media research career transitioned to podcasting. [07:09] Podcasting offers targeted reach and audience engagement. [12:10] Podcast advertising offers incredible opportunities for brands. [13:55] Podcasting advertising: test, tiers, and programmatic market. [19:01] Content matches sensibility, tone, mood for audience. [20:40] Insider Tips from Tom!  Find the notes here: https://keepopt.com/209  Request your Performance Data Audit from Leaf now >>> https://keepopt.com/leaf ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Becky Hopkin and Jonny Hyams have both been on the show before – and this time we get them both! Our favourite Google Ads experts from advertising agency Digital Gearbox. In this episode, we discuss:  What’s new in Google Ads  What’s currently working  And what’s still working well Dive in: [04:56] Google can use AI to track user data. [09:36] Google AI chat box creates ad content. [10:49] Search ads now have single shorter headlines. [14:29] AI, smart bidding crucial for best results. [17:42] Tip for using Performance Max. [22:30] Insider Tips from Becky and Jonny!  Find the notes here: https://keepopt.com/208  Request your Performance Data Audit from Leaf now >>> https://keepopt.com/leaf ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Jon Loomer’s been helping marketers and entrepreneurs reach their business goals through advanced Facebook marketing strategies since 2011! And he’s (in my opinion) a must-follow if you want to know what’s working right now on Facebook Ads. In this episode, we discuss:  Shifting the focus from targeting to better creatives  Making the most of Facebook’s automation tools  The importance of accurate data tracking and integration Dive in: [07:10] New advertisers have it easier now. [12:33] Expensive marketing shifts focus, avoiding treating customers statically. [15:40] Pixel code tracks website events for analysis. [16:36] API sends more complete first-party data. [21:58] Advanced machine learning AI automates streamlined campaigns. [23:04] Advantage Plus Shopping encourages more creative control. [24:30] Insider Tips from Jon!  Find the notes here: https://keepopt.com/207  Request your Performance Data Audit from Leaf now >>> https://keepopt.com/leaf ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Alex Weston leads the commercial strategy for SparkLayer B2B, a fast growing eCommerce B2B offering, which helps you to manage and grow your wholesale customer base. In this episode, we discuss:  How to build a successful B2B eCommerce strategy  Understanding the needs of B2B customers  Tailoring the experience  The long-term benefits of B2B eCommerce Dive in: [04:51] B2B offers scalable, economical way to expand. [08:26] Selling to businesses requires different strategy. [09:45] Merchants must plan and market for success. [14:16] Biggest used features of the SparkLayer system. [17:06] 50-50 split between experienced and new B2B merchants. [20:34] Insider Tips from Alex!  Find the notes here: https://keepopt.com/206  Download Shopify's new industry report >> https://keepopt.com/shopify****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Ben Lang is the Head of Northern Europe and Dach at Shopify. Helping Shopify partners throughout these regions and beyond to help the retailers they work with build successful commerce strategies. In this episode, we discuss:  Transitioning from omnichannel to connected commerce  Enhancing customer experience with data integration  The importance of agile and scalable tech stack Dive in: [05:46] 54% browse online, maximize impact with both. [07:07] Technology affects physical retail experience, now crucial. [13:29] Key elements: tech stack, informed decisions, leveraging partners. [16:50] Partners play critical roles in business success. [19:35] Speed to market varies based on tech stack; for Shopify, it's quicker. [23:16] Insider Tips from Ben!  Find the notes here: https://keepopt.com/205  Download Shopify's new industry report >> https://keepopt.com/shopify****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Jamie Lee is all about driving digital and omnichannel growth, and has over 14 years experience of helping renowned brands do just that–including household names like Nike, Walmart, Sony AND emerging DTC brands like Vital Proteins and Everlane. In this episode, we discuss:  Strategic selection of marketplaces  Understanding and leveraging customer demographics and behaviors  Balanced approach to metrics and feedback in new channels  The 5 facets to look at when deciding which marketplace to go with  Dive in: [03:54] Fell in love with eCommerce, driven to impact. [09:18] Using right resources, channels, and profitable growth. [11:51] Prioritize growth channel, assess demand, seek tools. [13:52] Business objectives, talent expertise, sustainable growth strategy. [16:49] Measuring sales targets, metrics, and audience goals. [20:28] Clear brand message, great customer experience. [23:19] Insider Tips from Jamie!  Full notes here: https://keepopt.com/204 Download Shopify's new industry report >> https://keepopt.com/shopify****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Paul is a cross-border growth specialist at Global-e, where he uses his experience to help brands grow their sales and profits through exporting. In this episode, we discuss: Diversification as a way to manage business risks Why you should consider selling overseasHow to make it a successWhy it’s important to localize customer experience Strategically using global expertise and solutions Dive in: [05:10] Diversify sales channels to reduce risk. [08:20] Optimise proposition based on customer country requirements. [12:42] Can we handle this in-house or outsource? [13:36] Maintaining local knowledge essential for international business. [17:14] Hiring experts leads to better outcomes in-house. [18:08] Insider Tips from Paul!  Find the notes here: https://keepopt.com/203 Download Shopify's new industry report >> https://keepopt.com/shopify****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Oliver Banks is the founder of retail consultancy OB&Co, host of The Retail Transformation Show podcast, Author of the brand new book “Driving Retail Transformation: How to Navigate Disruption and Change” already described by Boots UK’s Chief Digital officer as “Essential reading for any retail leader” AND (like me) one of LinkedIn’s top Retail Voices–yeah, the blue badge. In this episode, we discuss:  The synergy between online and physical retail stores  How different physical retail formats can help your business in different ways  The importance of a seamless omnichannel experience  How to get the most out of physical stores Dive in: [05:29] Omnichannel strategy boosts sales and customer engagement. [08:35] Pop ups take a lot of effort. [10:58] Importance of store network for customer engagement. [13:19] Omnichannel strategy: basics, pricing, click and collect. [17:09] Leveraging physical stores for brand engagement. [19:08] Exploring the “endless aisle” concept. [20:43] Insider Tips from Oliver!  Find the notes here: https://keepopt.com/202 Download Shopify's new industry report >> https://keepopt.com/shopify****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Rosa Mitchell is one of the team at connective3 a multi-award winning digital marketing agency who create market leaders. Working globally with brands such as AVON, Wren Kitchens, and Thortful, Rosa’s specialism is in Digital PR and SEO–with the hard-to-find combination of analytical brain and creative flair!  In this episode, we discuss:  The evolution of link building  The important role of creativity in digital PR campaigns  How to do well in digital PR  Rosa’s four key strategies for successful digital PR and link building  Dive in: [03:16] Transition from journalism to digital PR business director. [09:34] Creating effective digital PR campaigns without buying links. Using link reclamation for brand mentions. [12:58] Create specific, reactive PR for targeted campaigns. [15:24] Understand audience, build relationships, leverage email outreach. [19:14] Rapidly repurpose existing content to generate links. [22:54] Ways to improve digital PR and trends. [24:24] Seek fresh, trend-focused, and evolved ideas. Embrace collaboration and take calculated risks. [27:11] Insider Tips from Rosa!  Find the notes here: https://keepopt.com/201 Digital Retail Index: Find out where you’re ranked or submit your own site for analysis >> KeepOpt.com/remarkable ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Brad Houldsworth is sales and strategy director at Remarkable Commerce – home of the UK’s most customisable eCommerce platform.And Matt Henton is one of Brad’s happy clients– Head of eCommerce at fashion retailer Moss.In this episode, we discuss:Technical SEO’s important role in eCommerce SuccessThe big project over at MossHow choosing the right metrics can make a differenceDive in:[07:41] Prioritizing technical foundation for SEO success.[10:55] Focusing on technical SEO for big improvements.[14:17] Platform upgrade to address site performance challenges.[16:16] Retailers face challenges with complex system layers.[20:51] Focus on interaction and responsiveness within product pages.[24:39] Insider Tips from Matt and Brad!Find the notes here: https://keepopt.com/200Digital Retail Index: Find out where you’re ranked or submit your own site for analysis >> KeepOpt.com/remarkable ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor 

Louise Knight is one of the team at Navigate Video, an award-winning YouTube Agency who are focused on helping brands grow on YouTube, including (of course!) YouTube SEO. In this episode, we discuss:  How YouTube SEO requires time and a strategic plan  Why optimisation goes beyond just the videos  Optimising your OLD videos as well as your new ones Engagement and quality as keys to algorithm favorability  Leveraging new features and community engagement Dive in: [05:03] Optimise YouTube videos for higher ranking and visibility. [07:28] Maximise video discoverability through algorithm and tactics. [12:04] Understand audience, prioritize content, improve gradually. [13:35] Channel representation crucial for brand visibility and experience. [16:57] Test, change, adapt, and trust in marketing. [20:21] Improve old video content by editing it. [22:30] Adding clickable descriptions helps index video content. [26:43] Insider Tips from Louise!  Find the notes here: https://keepopt.com/199 Digital Retail Index: Find out where you’re ranked or submit your own site for analysis >> KeepOpt.com/remarkable ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Carolyn Shelby has been in digital marketing since 1994 (yes, it was a thing even then) specialising in SEO since 1997. She’s now Principal SEO at Newfold Digital and Yoast, continuing to develop innovative SEO strategies, and focused on enhancing the online visibility and engagement for Newfold Digital's brands.    In this episode, we discuss:   Why unique and helpful content is more important than ever  The evolving relationship between SEO professionals and search engines   How AI plays a role in content creation and SEO   Dive in: [04:54] Search engines have matured in significant ways. [07:02] eCommerce brands find it easier to reuse content. [12:04] AI can't generate targeted copy without human input. [13:23] AI anticipates, needs creative prompting for variation. [17:49] AI's diverse role in content creation evolution. [19:28] Helpful content should be the focus and target. [20:47] Insider Tips from Carolyn!  Digital Retail Index: Find out where you’re ranked or submit your own site for analysis >> KeepOpt.com/remarkable ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Emilia Swiecicka & Ali Wood are email marketing experts from Intuit Mailchimp, joining us to explain what all the recent deliverablity updates mean for you. In this episode, we discuss: Data Hygiene The importance of a clean and segmented email list The technical aspects of email deliverability Why consistent engagement and respect for subscribers are key What KPIs you should monitorAnd of course... DMARC, SPF, and DKIM! Dive in: [05:24] Differentiating between delivery and deliverability is crucial. [07:42] Follow-up quickly with customers for engagement. [12:03] Setting up custom domain authentication is simple. [13:37] Security protocols for reducing spam and spoofing. [15:34] For effective email deliverability, cover these regulations now. [17:07] Insider Tips from Emilia and Ali!  Find the notes here: https://keepopt.com/197 Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Hannah Spicer has been helping luxury brands sell more online – especially with their email marketing since 2004. Including roles at Harvey Nichols, Stella McCartney, De Beers, and Kurt Geiger. Wow! She now runs her own consultancy “Hannah Spicer Consulting” specializing in email marketing for an equally impressive list of luxury and fashion brands. In this episode, we discuss: Why you should prioritize quality over quantity in email lists How to optimise your website pop-ups for to grow your email list The importance of continuous testing and analysis  Dive in: [05:45] Encourage sign-ups with incentives and added value. [09:13] Constantly test and adapt messaging to change. [10:19] Standard email opt-in placements, promoting on social media. [14:03] Lead generation ad strategy depends on performance. [17:01] Ask for email address upfront, add later. [18:32] Hannah’s Insider Tips!  Find the notes here: https://keepopt.com/196  Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Daniel Budai has been doing email marketing since 2017, and he and his team have helped over 180 eCommerce brands to improve their sales. He’s the CEO & Founder of Budai Media where they focus only on retention marketing – helping their clients both communicate better with their audience AND increasing retention of the best customers with laser-targeted segmentation and automation.In this episode, we discuss:Why you should use predictive analytics in email marketingThe importance of data-driven decision-makingHow to optimise email campaigns through smart segmentation and timingDive in:[03:50] Danie’s interesting eCommerce journey.[06:55] AI in predictive analytics recognizes patterns in data.[10:00] Three things you need for predictive analytics.[12:42] Setting up predictive analytics.[15:53] Identify profitable customers and manage churn risk.[17:41] Importance of churn risk, lifetime value, returning customers.[20:31] Daniel’s Insider Tips!Find the notes here: https://keepopt.com/195Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Bridget Poston is a conversion copywriter and email marketer helping DTC clients via her Beeline Copy agency. Where she creates human-first email marketing to keep your customers coming back, and finds untapped revenue within your email list.In this episode, we discuss:the untapped potential of email listswhy brands need to do ab testing, and how they should do itleveraging zero-party data to effectively personalize emailsDive in:[03:58] Transitioned from writing to holistic email marketing.[08:13] Brands should test campaigns multiple times.[10:35] Regular testing until Black Friday for email marketing.[13:50] Using first names for personalization is good, but collecting zero party data is now essential.[19:15] Organize tests in simple spreadsheet for tracking.[22:59] Testing subject lines and offers for flows.[24:40] Bridget’s Insider Tips!Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Aimée López is a senior copywriter and strategist helping global brands get the most impact out of their copy. From in-store signage to SEO and whole cross channel brand campaigns. Aimée’s agency Copy Unleashed have delivered projects for Tate Modern, Top Drawer, GOBI Cashmere, and multiple global brands we’re just not allowed to name! AND in her pitch to be on the show, Aimée even offered to run around town with the URL on a sandwich board.In this episode, we discuss:Using the power of storytelling in product descriptionsThe strategic importance of SEO and unique contentWhy your copywriting should focus on the customerDive in:[03:38] Film background, prestigious school, scriptwriting, London journey.[06:32] SEO requires unique product descriptions, legal disclosures.[10:14] Google now values trustworthy, authoritative content for ranking.[13:01] Proper story framework vital for product pages.[16:55] Finding balance, aligning with customer sentiment.[22:35] Brands must read their customer reviews. [26:06] Hear Aimée’s Insider Tips!Find our notes here: https//keepopt.com/193Book your free 30min storytelling consultation >>> https://Keepopt.com/revenuegrowthagency ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Danielle Gipps is one of the team at customer acquisition agency Revenue Growth Agency. Where they are committed to growing ambitious luxury eCommerce brands through a tried a tested Revenue Growth Framework – where storytelling is key.UPDATE - audio issue fixed 29 Feb 24in this episode, we discuss:The integral role of storytelling in connecting with audiencesKnowing your audience and business well for effective top-of-funnel marketingThe power of video content and the necessity of iterative testingDive in:[06:17] Make strong impression on new audience for growth.[10:18] Algorithms target potential customers based on data.[11:30] Viewers make quick decisions, target content effectively.[16:55] Video is crucial for top of funnel.[18:27] Creativity is key for video content.[21:00] Get hands dirty, try, let ideas flow.[24:44] Test thoroughly and stick to best ideas. [26:09] Danielle’s Insider Tips!Book your free 30min storytelling consultation >>> https://Keepopt.com/revenuegrowthagency ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Ben Afia is a customer communications expert for the FTSE100.Using culture, branding, and (of course) story to improve customer experience whilst also lowering costs. With clients across many verticals including many in the retail and eCommerce space like Twinings, Morrisons, Ronseal, and Boots.In this episode, we discuss:Embedding storytelling in company cultureThe importance of selecting the right copywritersHow effective briefing can impact creative workDive in:[03:35] Ben shares his storytelling background.[06:18] Clear briefs crucial for effective copywriting.[10:34] Not all writers are versatile for all tasks.[12:54] Case study of mobile network client receiving new brand strategy.[18:54] Customer journey shapes brand perception at every touchpoint.[19:48] A case of complex customer journey purchasing varifocal sunglasses online.[23:02] The culture of everyone in the business bleeds into all processes and affects customer perception of the brand.[24:12] Ben’s Insider Tips!Book your free 30min storytelling consultation >>> https://Keepopt.com/revenuegrowthagency ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Andy Donaldson is the Founder of customer acquisition agency Revenue Growth Agency.For over 20 years he’s been helping eCommerce brands, especially in the luxury sector to grow their customer base. And with Revenue Growth Agency he’s turned all that knowledge into a tried and tested revenue growth framework powered by storytelling.In this episode, we discuss:How people are now moving from performance marketing to storytellingThe importance of having a central theme in brand storytellingWhat to do when implementing storytelling in your campaignsDive in:[04:40] Shift mindset from performance marketing to branding.[06:18] Disney uses a 7-stage process for storytelling.[08:23] Customers engage with the brand’s central theme.[11:03] Andy shares their three-stage process of Build, Storytell, and Sell.[15:14] Preparing multiple assets for cross-channel advertising is crucial.[16:44] Exclude previous website visitors, target new audience.[21:45] Starting is important, find your brand story.[23:45] Listen to hear Andy’s Insider Tips!Find our notes: https://keepopt.com/190Book your free 30min storytelling consultation >>> https://Keepopt.com/revenuegrowthagency ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Thomas McMahon is all about successful Affiliate Marketing – having spent eight years helping grow affiliate platform ClickBank – both on the publisher (affiliate) side and the merchant (advertiser) side. AND he’s also the co-host of ClickBank’s own “Affiliated” podcast.In this episode, we discuss:The importance of a targeted and evergreen affiliate offerHow paying commissions promptly positively affects your program and why reserves are key for handling refundsWhat competitive commission rates can mean for your business and your affiliatesDive in:[02:54] Thomas’ affiliate marketing journey.[06:30] Getting your affiliate offer right.[11:59] Focusing on targeted, high-converting affiliate marketing campaigns.[14:49] Send affiliates to targeted landing pages designed to convert.[17:37] Go evergreen on your offers.[19:04] How speed of payment can affect your affiliate program.[22:33] Affiliate success depends on business model, conversions.[26:06] Listen to hear Thomas’ Insider Tips!Find our notes here: https://keepopt.com/189Download Genie Goals Free Guide to Affiliates here >>> https://keepopt.com/geniegoals ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Red Barrington provides on-demand digital marketing expertise via her agency, Red Star. Obsessed with customer journey and customer acquisition, they’ve been working with a number of luxury and premium brands to deliver effective affiliate marketing programs.In this episode, we discuss:The evolution of affiliate marketingHow luxury and premium brands can utilize affiliate marketing successfullyThe collaboration between PR and affiliate marketingDive in:[04:19] Affiliate marketing is still very much about relationships.[05:35] Affiliate marketing diversifies customer acquisition, cuts costs.[09:17] Control affiliate program, manage who participates.[12:02] Being in a network has its advantages.[14:41] Affiliates need dedicated manager for success.[16:18] Complementing the work of PR.[18:23] Clever technical solutions improve affiliate conversion rates.[20:49] Listen to Red’s Insider Tips!Download Genie Goals Free Guide to Affiliates here >>> https://keepopt.com/geniegoals ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Rick Magennis is the President of Bearcat Media, an affiliate management agency he founded to create high-performing affiliate marketing campaigns for their clients, and is one of the founders of affiliate tracking platform PMX.In this episode, we discuss:The importance of diversifying your affiliate portfolioWhy building strong relationships with your affiliates is keyVideo content and the future of affiliate marketingDive in:[04:32] The different types of affiliates brands can incorporate in their strategy.[07:12] Why brands should diversify their affiliate portfolio.[08:20] Affiliate marketing comes down to building relationships.[12:27] Having the right messaging to get responses from cold outreach.[14:30] Identify conflicts of interest in affiliate partnerships.[16:00] Where to start with your affiliate marketing in 2024.[19:11] Listen to Rick’s Insider Tips!Download Genie Goals Free Guide to Affiliates here >>> https://keepopt.com/geniegoals ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Rachel Said is head of Affiliate and Partner Marketing at Genie Goals–the award-winning, results-driven digital marketing agency for ambitious eCommerce brands.In this episode, we discuss:The importance of building relationships in affiliate marketingHow to strategically integrate affiliates into your marketing strategyChoosing the right technology for your affiliate programDive in:[02:19] Rachel’s affiliate marketing journey.[06:42] Affiliate activity needs clear targets and objectives.[10:51] Laying the right foundation in the beginning sets the tone for affiliate programs.[13:56] Affiliate sites are a business in their own right.[16:36] Have the right expectations from upper-funnel activities.[18:23] Choosing technology for affiliate partnership requires strategy.[21:48] The importance of providing the business KPIs and goals to your affiliate channel.[23:55] Hear Rachel’s Insider Tips!Download Genie Goals Free Guide to Affiliates here >>> https://keepopt.com/geniegoals ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Chikay Lo spent 7 years running Growth, Partnerships, and Performance marketing at Cult Beauty, where she was named one of the Top 50 Industry Players in performance marketing by PerformanceIN. In 2022, she founded Lo Digital to support luxury and beauty brands to maximise growth in a sustainable and efficient way through affiliate performance marketing.In this episode, we discuss:Why affiliate marketing is a balance between relationship-building and analyticsThe opportunities presented by the collaboration between PR and affiliatesWhat’s working in affiliate marketing in 2024Dive in:[03:15] Chikay Lo’s start in performance marketing.[07:35] Relationships is a huge part of affiliate marketing success.[12:13] Increased competition leads to rising advertising costs.[16:12] Diversify partnerships to spread risk and innovate.[19:17] Editors and writers now tasked with affiliate targets.[21:59] Chikay’s Insider Tips!Download Genie Goals Free Guide to Affiliates here >>> https://keepopt.com/geniegoals ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Jameela Ghann is a fount of knowledge when it comes to UGC and content marketing for eCommerce stores. As marketing and partnership manager at Fera, she spends her time helping over 35,000 brands manage their reviews across all their review platforms.In this episode, we discuss:The power of user-generated contentWhy brands should bear in mind the ethical considerations and legal compliance for UGCHow video UGC can elevate your content marketing strategyDive in:[03:09] Why should brands care about UGC?[05:28] Video builds trust and showcases products effectively.[06:15] Create engaging unboxing experience, seek video reviews.[09:12] Seeking permission to use UGC.[11:32] Brands should comply with legal requirements for influencers.[13:53] Honesty and moderation required for posting reviews.[15:51] 1-star reviews can help![17:32] When to ask for reviews is also key.[19:05] Jameela’s Insider Tips!Get Fera FREE for 4 months on any plan >>> https://keepopt.com/fera Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Sophie Frères is the Co-Founder and CEO of LiSA Social Commerce, the all-in-one social commerce platform. Sophie also has 13 years of experience working in luxury and FMCG retail, and joins us fresh from the WebSummit stage!In this episode, we discuss:Why social commerce is more than social media sellingHow collaboration among teams is crucial for social commerce successWhy your success in social commerce depends on authenticityDive in:[02:00] Sophie’s journey into content marketing and social commerce.[04:41] How LiSA was founded.[05:51] What social commerce encompasses.[09:57] Working out how to start your social commerce strategy.[16:41] No major changes in consumer behavior. It’s the brands that need to make social commerce happen.[18:38] Sectors that are on social commerce.[22:05] Authenticity is key for brands to find success with social commerce.[23:49] Listen to Sophie’s Insider Tips!Get Fera FREE for 4 months on any plan >>> https://keepopt.com/fera Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Dr. Thilo Pfrang is the co-founder of Behamics and holds a PhD in Behavioural Science. Through his lectures and writing, he’s helping us leverage behavioural science to improve our relationships with our customers. And via Behamics, he’s providing a tool to help us use all of this (plus AI) to improve net revenue via reduced cart abandons and lowering returns rates.In this episode, we discuss:Dynamic and personalized nudgingBalancing push and pull strategiesUnderstanding and applying psychological mechanismsDive in:[03:57] Testing behavioral interventions.[08:28] How scarcity nudges and other psychological mechanisms affect returns.[10:48] Product pages should be better and more personalized using AI and tech.[14:06] Basic knowledge of behavioural science helps businesses.[18:52] Simplification is key for effective communication.[23:45] AI and behavioural science combine for insights.[29:37] Combining AI with behavioral science for influence.Get Fera FREE for 4 months on any plan >>> https://keepopt.com/fera Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" ****Get all the links and resources we mention & join our email list at https://keepopt.comLove the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://keepopt.com/sponsor